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Colgate-Palmolive: Cleopatra
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Colgate-palmolive: cleopatra description.
Demonstrates the dangers in assuming that a product successful in one market will do well in another, poor global marketing implementation, poor marketing strategy and implementation in general where research was used to back decisions on how to proceed, the need for an integrated marketing strategy to launch a new brand, and overreliance on an advertising push to diffuse a new brand. A 1992 ECCH award winner.
Case Description Colgate-Palmolive: Cleopatra
Strategic managment tools used in case study analysis of colgate-palmolive: cleopatra, step 1. problem identification in colgate-palmolive: cleopatra case study, step 2. external environment analysis - pestel / pest / step analysis of colgate-palmolive: cleopatra case study, step 3. industry specific / porter five forces analysis of colgate-palmolive: cleopatra case study, step 4. evaluating alternatives / swot analysis of colgate-palmolive: cleopatra case study, step 5. porter value chain analysis / vrio / vrin analysis colgate-palmolive: cleopatra case study, step 6. recommendations colgate-palmolive: cleopatra case study, step 7. basis of recommendations for colgate-palmolive: cleopatra case study, quality & on time delivery.
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Case Analysis of Colgate-Palmolive: Cleopatra
Colgate-Palmolive: Cleopatra is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Colgate-Palmolive: Cleopatra is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Colgate-Palmolive: Cleopatra case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Colgate-Palmolive: Cleopatra will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
Colgate-Palmolive: Cleopatra case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Colgate-Palmolive: Cleopatra, is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The Colgate-Palmolive: Cleopatra case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Sales & Marketing Solutions
In the Texas Business School, Colgate-Palmolive: Cleopatra case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Colgate-Palmolive: Cleopatra
Step 1 – Problem Identification of Colgate-Palmolive: Cleopatra - Harvard Business School Case Study
The first step to solve HBR Colgate-Palmolive: Cleopatra case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Cleopatra Overreliance is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Cleopatra Overreliance, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Colgate-Palmolive: Cleopatra. The external environment analysis of Colgate-Palmolive: Cleopatra will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Colgate-Palmolive: Cleopatra case study. PESTEL analysis of " Colgate-Palmolive: Cleopatra" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Colgate-Palmolive: Cleopatra macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for Colgate-Palmolive: Cleopatra
To do comprehensive PESTEL analysis of case study – Colgate-Palmolive: Cleopatra , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact Colgate-Palmolive: Cleopatra
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Government policies have significant impact on the business environment of any country. The firm in “ Colgate-Palmolive: Cleopatra ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Cleopatra Overreliance is operating, firms are required to store customer data within the premises of the country. Cleopatra Overreliance needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Colgate-Palmolive: Cleopatra has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Cleopatra Overreliance in case study Colgate-Palmolive: Cleopatra" should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Cleopatra Overreliance in case study “ Colgate-Palmolive: Cleopatra ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Cleopatra Overreliance in case study “ Colgate-Palmolive: Cleopatra ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ Colgate-Palmolive: Cleopatra ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Cleopatra Overreliance can compete against other competitors.
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Colgate-Palmolive: Cleopatra case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Cleopatra Overreliance needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact Colgate-Palmolive: Cleopatra
Social factors that impact colgate-palmolive: cleopatra, technological factors that impact colgate-palmolive: cleopatra, environmental factors that impact colgate-palmolive: cleopatra, legal factors that impact colgate-palmolive: cleopatra, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: colgate-palmolive: cleopatra case study solution.
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Colgate Palmolive Company, Harvard Case Solution & Analysis
Home >> Harvard Case Study Analysis Solutions >> Colgate Palmolive Company,
Colgate Palmolive Company Case Study Solution
Introduction:
The following memo includes information regarding the toothpaste manufacturing industry, the anticipated growth of the industry, main players in the industry and the main markets for the industry. The memo also includes the history and background of Colgate Palmolive Company, the main products of the company and the main target market of the company.
In addition to this, the report also includes the main adverse issues that exists in the operating environment of Colgate and the main strength, weakness, opportunities and threats of the company along with the recommendations in order to mitigate the consequences and future occurrence of the above-stated issues.
Industry Information:
It can be said that the global oral care industry is growing at an extremely good pace, the industry is dominated by few key players such as Colgate Palmolive, GSK and P&G. However, there are many local players as well who are operating in almost every local market. It is estimated that the annual sales would reach to almost $14 billion by 2020.(Global industry Analyst, 2015)
The major factor which is responsible for increasing the global demand of the oral healthcare products is the increasing awareness regarding the oral healthcare issues and continuously decreasing prices of the products. The prices of the toothpaste and dental creams are reducing day by day due to increased production and competition which led to the increasing demand of the products. The population of the world is also increasing drastically which is another reason for the increase in the global demand and demand for the toothpaste in the U.S. as well.(Global Industry Analysts, 2015)
Colgate Palmolive Company, Harvard Case Solution & Analysis
Almost all the industry giants of the toothpaste manufacturing industry are running aggressive marketing strategies and they are also running the awareness campaign regarding the use of toothpaste and their benefits, it can be said that these awareness campaigns are responsible for increasing the revenues of the companies along with the high brand awareness. It can be said that toothpaste manufacturing industry is quite important for the U.S. economy, the industry is responsible for providing almost 2.8 million jobs which represents 1.6% of the total jobs in the U.S. On the other hand, the industry contributes approximately 1.4% directly and indirectly to the GDP of U.S.
Company background:
Colgate Palmolive Company was initially founded in 1806 by William Colgate, the initial name of the company was William Colgate & Company and the main source of revenue of the company was the manufacturing of starch, soap and candles. After the death of the original founder of the company, the name of the company was changed to Colgate & Company and takeover by his son. In 1873 the company first launched Colgate Toothpaste which proved to be very successful. Since then the company pursued various growth strategies which included both organic and inorganic growth. In the early 1990s, the company acquired various companies under its brand name which is considered as one of the key success factor for the company. And in the 1928 Colgate merged with the Palmolive-Peet and form Colgate Palmolive Company.
Currently Colgate is operating in more than 200 countries around the globe which is considered as one of the main characteristic of Colgate which is possessed by very few companies in the world. It can be said that Colgate is one of the few companies in the world which is spending heavily on the social causes. In the year 2015, Colgate was included in the prestigious list of top ten ethical companies in the world.(Adams, 2015)And the bright smiles bright future oral healthcare program is still consider one of the biggest social work by a profit making organization. Colgate market its products under different brand names however, still the main product of the company is Toothpaste.
The main issue which the Colgate Palmolive Company is facing in the U.S. is the continuously reducing revenues and profit margins, the revenue of Colgate from Latin America is reduced by 12% in the last year. Although the population and need for the toothpaste and other oral healthcare products is increasing in the U.S. but Colgate is unable to capitalize these favorable movements in the U.S market. Furthermore, the raw material and other costs are also increasing which are causing reduction in the profit margins of the company.(Morgan, 2016)
Another significant issue which Colgate is facing is the increasing pressure from media and regulatory authorities regarding the consequences of the chemicals used by Colgate in their products. It was found in 2014 that main chemical (Triclosan) which is used in Colgate Total can cause cancer, (Jennings, 2014)although the FDA have approved the formula of Colgate Total in 1978 but it was discovered a couple of years back and as a result a lawsuit is also filed against the company as well.(Warren, 2014).................
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This case solution includes an Excel file with calculations.
The following tables present the results of the DuPont analysis on Procter & Gamble and Colgate-Palmolive.
![colgate palmolive case study solution Procter & Gamble and Colgate-Palmolive: Similar but Different](https://www.casehero.com/wp-content/uploads/2019/05/a-5.png)
Table 1. P&G’s DuPont Results. Data was obtained from Percival’s compiled analysis of Procter & Gamble and Colgate-Palmolive (2013).
![colgate palmolive case study solution Procter & Gamble and Colgate-Palmolive: Similar but Different](https://www.casehero.com/wp-content/uploads/2019/05/b-3.png)
Table 1. Colgate-Palmolive’s DuPont Results. Data was obtained from Percival’s compiled analysis of Procter & Gamble and Colgate-Palmolive (2013).
In order to understand the meaning of the numbers in the tables above and the strategies they signify for their respective companies, I separated them into categories and developed the graphic interpretations below.
Starting with Exhibit 1, which graphs the ROE values for both P&G and Colgate, one can see that…
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The consumers now-a-days are quite aware of the distinguishing characteristics among the different brands of a particular product. It is amazingly revealed that Indian toothpaste industries are being segmented not only on the basis of prices and benefits, but also it is characterized by heterogeneity in consumers' response to the marketing mix into more homogeneous submarkets. The results show that majority of consumers prefer Colgate brand of tooth paste and quality is the major reason for choosing tooth paste for most of consumers and majority of consumers are more affordable to purchase Colgate brand. The results indicate that there is a significant association between age group of consumers and their brand preference towards tooth paste and there is a significant association between different age group of consumers and reasons for choosing tooth paste. Meanwhile, the results show that there is no significant association between age group of consumers and more affordability of consumers for tooth paste. Besides, the companies analyze all these reasons and find out the best suitable tools for promoting their toothpastes. Toothpaste advertisers should lay emphasis not only on establishing a stronger brand preference, but also on persuading the millions to become users of the product for the first time to make advertising economically and socially justified.
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Colgate Palmolive Company, Case Solution & Answer
Home » Case Study Analysis Solutions » Colgate Palmolive Company,
Colgate Palmolive Company Case Solution
As Colgate is operating in more than 200 countries of the world, the management is facing severe conflicts of various governments and political parties. Poor relations between one or more countries are affecting the operations and distribution of the company drastically. Not only this, Colgate is also facing substantial financial consequences of these poor relation between the governments of various countries as well.
SWOT Analysis of Colgate:
It can be said that there can be many strengths of Colgate which mainly includes high brand recognition, experienced and expert management and availability of huge cash reserves. As Colgate is the biggest company operating in the toothpaste manufacturing industry and it is also engaged in many social and charitable work which is the main factor which increases the brand awareness. Moreover, the quality of the products of Colgate is also superior to the products of competitors which also makes the brand more prominent. Furthermore, there are huge cash reserves available to Colgate which can be used to pursue various growth strategies and additional finance could also be easily raised by Colgate because it is one of the biggest company of the world this is also considered as one of the biggest strength of Colgate. In addition to this, the management of Colgate is also very keen and enthusiastic to expand the operations of the organization and the experience of management make them key strength of Colgate.(Bhasin, 2016)
Apart from the above-stated strengths there are many weaknesses of Colgate as well. Firstly, the direct costs is increasing drastically in the recent times which is affecting the profit figures of the company. The recent rise in the prices of chemicals is one of the main reason for this unanticipated increase in the costs. Furthermore, the reducing market share from one of the biggest market i.e. Latin America can also be considered as one of the biggest weakness of Colgate. Although the revenues in the Latin American market are not increasing considerably but the revenue of Colgate is reduced at a very high rate. It is possible that this reduction in revenue will affect the financial figures of other regions as well.
Opportunities:
Although there are many challenges and weaknesses that are faced by Colgate but there are many opportunities as well. Colgate can acquire companies operating in the same sector or can acquire companies operating outside the sector. It can be said that there will be many benefits for Colgate of the mergers and acquisitions, substantial economies of scale can be achieved by combining the marketing, administrative and accounting function of both the organizations`. Moreover, the competition can be reduced and Colgate can also obtain substantial cost savings by acquiring its main vendors. Furthermore, Colgate can relocate its U.S manufacturing plant to a developing country such as India in order to take advantage from the cheap labor and lower overheads. Furthermore, the government of these countries is also giving substantial tax relief to the large multinational companies to operate in their country. The management can improve the profitability of the company by exploiting these opportunities.(Morgan, What Are Colgate’s Strengths and Opportunities?, 2015)
There are many threats which can reduce the future profitability of Colgate, the competition in the industry is increased drastically in the recent years which is causing tension among the senior management. Although the size of Colgate is very large as compared to the other players but competition from small players can be dangerous for Colgate because the poor customers can easily be attracted by them if Colgate increases the prices of their products. The switching cost is also very low which can increase the threat of substitute as well.
Financial Performance:
The liquidity position of Colgate is improving in 2016 and 2015 as compared to the 2012 and 2013, the ideal current and quick ratio for any company operating in any sector is 2:1 and 1:1. Although both these ratios of Colgate are lower than the pre-defined threshold but the decline is slight and ignorable. It can be said that Colgate have enough current assets to meet up its current liabilities and it would not have to raise finance in order to meet the current liabilities.(Nicolaou & Blackden, 2016)
On the other hand, the profitability position of the company is improving but the improvement is slight. The profitability of the global toothpaste manufacturing industry is deteriorating but the profitability of Colgate is increasing which depicts the good performance and strategies of the management. In addition to this, the direct and indirect costs are increasing which should have to decrease the profits of the company but this is not the case here as the profits are increasing.
The accounts receivable days are reducing slightly which can be favorable for the company because the chances of bad debts are low and it also depicts good performance of the credit control department as well. On the other hand, the inventory turnover days are almost same as they were in 2012. It can be said that Colgate should have to reduce the inventory turnover days in order to reduce holding costs, the profitability situation can be improved if Colgate reduces the inventory turnover days. The accounts payable days are increased by two days, it can be said that the increased accounts payable days can affect the relations with the vendors and Colgate will also not be able to benefit from the early payment discounts.(Trefis Teams, 2015)………………..
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Colgate-palmolive: cleopatra change management analysis & solution, hbr change management solutions, sales & marketing case study | sandra vandermerwe, j. carter powis, case study description.
Demonstrates the dangers in assuming that a product successful in one market will do well in another, poor global marketing implementation, poor marketing strategy and implementation in general where research was used to back decisions on how to proceed, the need for an integrated marketing strategy to launch a new brand, and overreliance on an advertising push to diffuse a new brand. A 1992 ECCH award winner.
Change Management, Sales & Marketing , Case Study Solution, Term Papers
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What is Change Management Definition & Process? Why transformation efforts fail? What are the Change Management Issues in Colgate-Palmolive: Cleopatra case study?
According to John P. Kotter – Change Management efforts are the major initiatives an organization undertakes to either boost productivity, increase product quality, improve the organizational culture, or reverse the present downward spiral that the company is going through. Sooner or later every organization requires change management efforts because without reinventing itself organization tends to lose out in the competitive market environment. The competitors catch up with it in products and service delivery, disruptors take away the lucrative and niche market positioning, or management ends up sitting on its own laurels thus missing out on the new trends, opportunities and developments in the industry.
What are the John P. Kotter - 8 Steps of Change Management?
Eight Steps of Kotter's Change Management Execution are -
- 1. Establish a Sense of Urgency
- 2. Form a Powerful Guiding Coalition
- 3. Create a Vision
- 4. Communicate the Vision
- 5. Empower Others to Act on the Vision
- 6. Plan for and Create Short Term Wins
- 7. Consolidate Improvements and Produce More Change
- 8. Institutionalize New Approaches
Are Change Management efforts easy to implement? What are the challenges in implementing change management processes?
According to authorlist Change management efforts are absolutely essential for the surviving and thriving of the organization but they are also extremely difficult to implement. Some of the biggest obstacles in implementing change efforts are –
- Change efforts are often targeted at making fundamental aspects in the business – operations and culture. Change management disrupts are status quo thus face opposition from both within and outside the organization.
- Change management efforts are made when the organization is in dire need and have fewer resources. This creates silos protection mentality within the organization.
- Change efforts are often made by new leaders because they are chosen by board to do so. These leaders often have less trust among the workforce compare to the people with whom they were already working with over the years.
- Change management is often a lengthy, time consuming, and resource consuming process. Managements try to avoid them because they reflect negatively on the short term financial balance sheet of the organization.
- Change efforts create an environment of uncertainty in the organization that impacts not only the productivity in the organization but also the level of trust in the organization.
Colgate-Palmolive: Cleopatra SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
How you can apply Change Management Principles to Colgate-Palmolive: Cleopatra case study?
Leaders can implement Change Management efforts in the organization by following the “Eight Steps Method of Change Management” by John P. Kotter.
Step 1 - Establish a sense of urgency
What are areas that require urgent change management efforts in the “ Colgate-Palmolive: Cleopatra “ case study. Some of the areas that require urgent changes are – organizing sales force to meet competitive realities, building new organizational structure to enter new markets or explore new opportunities. The leader needs to convince the managers that the status quo is far more dangerous than the change efforts.
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Step 2 - Form a powerful guiding coalition
As mentioned earlier in the paper, most change efforts are undertaken by new management which has far less trust in the bank compare to the people with whom the organization staff has worked for long period of time. New leaders need to tap in the talent of the existing managers and integrate them in the change management efforts . This will for a powerful guiding coalition that not only understands the urgency of the situation but also has the trust of the employees in the organization. If the team able to explain at the grass roots level what went wrong, why organization need change, and what will be the outcomes of the change efforts then there will be a far more positive sentiment about change efforts among the rank and file.
Step 3 - Create a vision
The most critical role of the leader who is leading the change efforts is – creating and communicating a vision that can have a broader buy-in among employees throughout the organization. The vision should not only talk about broader objectives but also about how every little change can add up to the improvement in the overall organization.
Step 4 - Communicating the vision
Leaders need to use every vehicle to communicate the desired outcomes of the change efforts and how each employee impacted by it can contribute to achieve the desired change. Secondly the communication efforts need to answer a simple question for employees – “What it is in for the them”. If the vision doesn’t provide answer to this question then the change efforts are bound to fail because it won’t have buy-in from the required stakeholders of the organization.
Step 5 -Empower other to act on the vision
Once the vision is set and communicated, change management leadership should empower people at every level to take decisions regarding the change efforts. The empowerment should follow two key principles – it shouldn’t be too structured that it takes away improvisation capabilities of the managers who are working on the fronts. Secondly it shouldn’t be too loosely defined that people at the execution level can take it away from the desired vision and objectives.
Colgate-Palmolive: Cleopatra PESTEL / PEST / STEP & Porter Five Forces Analysis
Step 6 - Plan for and create short term wins
Initially the change efforts will bring more disruption then positive change because it is transforming the status quo. For example new training to increase productivity initially will lead to decrease in level of current productivity because workers are learning new skills and way of doing things. It can demotivate the employees regarding change efforts. To overcome such scenarios the change management leadership should focus on short term wins within the long term transformation. They should carefully craft short term goals, reward employees for achieving short term wins, and provide a comprehensive understanding of how these short term wins fit into the overall vision and objectives of the change management efforts.
Step 7 - Consolidate improvements and produce more change
Short term wins lead to renewed enthusiasm among the employees to implement change efforts. Management should go ahead to put a framework where the improvements made so far are consolidated and more change efforts can be built on the top of the present change efforts.
Step 8 - Institutionalize new approaches
Once the improvements are consolidated, leadership needs to take steps to institutionalize the processes and changes that are made. It needs to stress how the change efforts have delivered success in the desired manner. It should highlight the connection between corporate success and new behaviour. Finally organization management needs to create organizational structure, leadership, and performance plans consistent with the new approach.
Is change management a process or event?
What many leaders and managers at the Cleopatra Overreliance fails to recognize is that – Change Management is a deliberate and detail oriented process rather than an event where the management declares that the changes it needs to make in the organization to thrive. Change management not only impact the operational processes of the organization but also the cultural and integral values of the organization.
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Colgate-Palmolive: Cleopatra
This case demonstrates: a) the dangers in assuming that a product successful in one market will do well in another; b) poor global marketing implementation; c) poor marketing strategy and implementation in general where research was used to back decisions on how to proceed; d) the need for an integrated marketing strategy to launch a new brand; e) overreliance on advertising push to diffuse a new brand.
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How colgate-palmolive is using data and analytics to transform a 200+ year old business and accelerate growth.
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Colgate - Diana Schildhouse
The origins of Colgate-Palmolive date back to 1806, when William Colgate, who had emigrated from England just two years before, established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company. The business expanded over the years with the introduction of toothpaste, a new soap made from palm oil and olive oil – hence the name Palmolive – and a range of health and hygiene products.
Today, Colgate-Palmolive is a $17B global company, and the worldwide leader in oral care. The Colgate brand is in more homes than any other, and in addition to oral care, the company is a global leader in personal care, home care, skin health, and pet nutrition. Colgate-Palmolive has also emerged as a global leader in the use of data and analytics to innovate in health and hygiene products and better serve consumers.
Colgate-Palmolive recognizes that data and analytics will be at the heart and center of innovation and growth for this 200+-year-old business. With the establishment of the Chief Analytics and Insights Officer role, Colgate-Palmolive is demonstrating how longstanding companies are today reshaping how they make decisions and drive growth in the business.
Diana Schildhouse is the Chief Analytics and Insights Officer at Colgate-Palmolive, a newly established position that she has held since 2021. Schildhouse previously served as Senior Vice President, Global Strategy, Insights, and Analytics at Mattel. In this new role at Colgate-Palmolive, Schildhouse is a member of the senior leadership team, reporting to the Group President of Strategy & Growth of the company and operating in close alignment with business leaders. The executive reporting structure underscores Colgate-Palmolive’s commitment to the necessary role that data and analytics play in shaping the company’s future.
The use of data and analytics at Colgate-Palmolive is grounded on the principle that investments in data and analytics must deliver measurable business value. To ensure measurable business outcomes, Colgate-Palmolive pursues a use-case driven, “business first” approach. This approach begins with asking what are “the big business questions” that the company needs to address, in domains such as Revenue Growth Management (RGM), which includes product pricing, promotion, and assortment, as well as areas like Marketing and Media Effectiveness and Digital Commerce.
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This commitment by Colgate-Palmolive to using data and analytics to better serve its customers, deliver greater consumer options, and deliver business growth and value, was highlighted by Diana Schildhouse at a recent gathering of Chief Data and Analytics Officers (CDAO) in Boston. While many industry CDAOs spoke of spending much of their time on “defensive” data and analytics activities relating to regulatory, compliance, and risk management, Schildhouse pointed out that her focus was “100% on offense,” using data and analytics to drive business growth, create new products, and better serve our consumers. This observation was received with delight by the audience of data and analytics executive leaders, who aspire to spending more of their own time on growth-related activities.
Colgate-Palmolive’s commitment to using data and analytics to better serve consumers and drive innovation is highlighted by several ongoing initiatives. Working with internal business leaders and external partners, Colgate-Palmolive synthesizes multiple data sources to better understand consumer needs and predict trends that lead to new products for people based on their needs. For example, the company has successfully employed a proprietary graph network approach to analyze patterns in consumer queries on search engines such as Google, Baidu, and Reddit. The approach allows it to better understand the consumer journey and to help identify underlying consumer needs to innovate against across its portfolio — from millennials seeking an at-home whitening solution to pet parents choosing its Hill’s Pet Nutrition products.
Within research and development (R&D), Colgate-Palmolive has been at the forefront in the application of Artificial Intelligence (AI) and machine learning (ML) to improve consumer experience and transform the research process. The use of AI/ML has been extended to innovation in R&D with the application of patented algorithms that analyze clinical data to highlight emerging trends that predict how well a new formula will perform as measured by efficacy, consumer appeal, and time to market. In recognition of these innovations in the use of AI — which it can apply to the science supporting its oral care, skin health, and pet nutrition businesses — Colgate-Palmolive was awarded the 2020 Thomas Alva Edison Patent Award in Adaptive Technology.
While many organizations pay lip service to the idea of becoming data-driven, Colgate-Palmolive has undertaken a series of concrete initiatives to build and embed a data and analytics culture within the company. A new “Data Literacy and Analytics Academy” has been established within Colgate-Palmolive to help demystify the lingo and jargon too often associated with data and analytics initiatives, and to demonstrate the business value of data and analytics concepts in simple business terms that both executives and front-line employees can understand. One result is making business teams more comfortable and confident with the use of data and analytics within their roles.
Colgate-Palmolive has also added other courses such as “Data Science for Everyone” to achieve this same comfort level when it comes to translating data science concepts into simple business terms and outcomes. Demonstrating leadership by example, Colgate-Palmolive Chairman and CEO Noel Wallace recently shared on LinkedIn that he had completed the analytics training, noting that “data and analytics is part of everyone’s job here at Colgate-Palmolive.” The ambition of Schildhouse and her team is to ensure that data culture becomes embedded in the “day to day rhythm of the business” so that everyone in the company asks the question “what data is behind this decision.”
Looking ahead, Schildhouse says her team plans to continue to expand the use of data and analytics to drive measurable business value within Colgate-Palmolive – more domains, more use cases, more markets, and further embedding of data and analytics within day-to-day activities across its businesses. She notes the importance of “people centricity” in her approach not only in terms of deeply understanding Colgate's consumers, but also extending that same people-centric lens to the teams that she works with, by always focusing on developing solutions that solve her business partners' needs, and that can be understood and ultimately adopted. “We are committed to using data and analytics to drive growth and innovation across our business, in how we make decisions, how we create products, and how we engage with people,” concludes Schildhouse.
It’s a testament to this commitment, that a 200+-year-old company is leading the way — transforming its business, evolving with the times, and enabling the consumer journey — by embracing the power and insight of data and analytics.
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Colgate-Palmolive Cleopatra Case Analysis and Case Solution
Posted by Peter Williams on Aug-09-2018
Introduction of Colgate-Palmolive Cleopatra Case Solution
The Colgate-Palmolive Cleopatra case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Colgate-Palmolive Cleopatra case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Colgate-Palmolive Cleopatra case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.
The case solution first identifies the central issue to the Colgate-Palmolive Cleopatra case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.
Problem Identification of Colgate-Palmolive Cleopatra Case Solution
Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Colgate-Palmolive Cleopatra is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.
Analysis of the Colgate-Palmolive Cleopatra HBR Case Study
The objective of the case should be focused on. This is doing the Colgate-Palmolive Cleopatra Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.
- In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
- The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
- Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.
SWOT analysis of Colgate-Palmolive Cleopatra
An important tool that helps in addressing the central issue of the case and coming up with Colgate-Palmolive Cleopatra HBR case solution is the SWOT analysis.
- The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Colgate-Palmolive Cleopatra.
- Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.
Therefore, the SWOT analysis is a helpful tool in coming up with the Colgate-Palmolive Cleopatra Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.
Porter Five Forces Analysis for Colgate-Palmolive Cleopatra
Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Colgate-Palmolive Cleopatra operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.
- These are the threats that the industry faces due to new entrants.
- It includes the threat of substitute products.
- It includes the bargaining power of buyers in the industry.
- It includes the bargaining power of suppliers in an industry.
- Lastly, the overall rivalry or competition within the industry is analysed.
This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.
PESTEL Analysis of Colgate-Palmolive Cleopatra
Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.
- The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
- Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
- These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Colgate-Palmolive Cleopatra case solution.
VRIO Analysis of Colgate-Palmolive Cleopatra
This is an analysis carried out to know about the internal strengths and capabilities of Colgate-Palmolive Cleopatra. Under the VRIO analysis, the following steps are carried out:
- The internal resources of Colgate-Palmolive Cleopatra are listed down.
- Each of these resources are assessed in terms of the value it brings to the organization.
- Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
- Each resource is assessed whether it could be imitated by competition easily or not.
- Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.
The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.
Value Chain Analysis of Colgate-Palmolive Cleopatra
The Value chain analysis of Colgate-Palmolive Cleopatra helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:
- The firm’s primary and support activities are listed down.
- Identifying the importance of these activities in the cost of the product and the differentiation they produce.
- Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.
Recognizing value creating activities and enhancing the value that they create allow Colgate-Palmolive Cleopatra to increase its competitive advantage.
BCG Matrix of Colgate-Palmolive Cleopatra
The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:
- Identify the relative market share of each strategic business unit.
- Identify the market growth of each strategic business unit.
- Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
- Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.
The strategies identified from the Colgate-Palmolive Cleopatra BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.
Ansoff Matrix of Colgate-Palmolive Cleopatra
Ansoff Matrix is an important strategic tool to come up with future strategies for Colgate-Palmolive Cleopatra in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.
- The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
- The organization can develop new products for the existing market. This is known as product development strategy.
- The organization can enter new markets with its existing products. This is known as market development strategy.
- The organization can enter into new markets with new products. This is known as a diversification strategy.
The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.
Marketing Mix of Colgate-Palmolive Cleopatra
Colgate-Palmolive Cleopatra needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.
- Analyse the company’s products and devise strategies to improve the product offering of the company.
- Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
- Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
- Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.
Colgate-Palmolive Cleopatra Blue Ocean Strategy
The strategies devised and included in the Colgate-Palmolive Cleopatra case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.
Competitors analysis of Colgate-Palmolive Cleopatra
The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Colgate-Palmolive Cleopatra looks at the direct and indirect competitors within the industry that it operates in.
- This involves a detailed analysis of their actions and how these would affect the future strategies of Colgate-Palmolive Cleopatra.
- It involves looking at the current market share of the company and its competitors.
- It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
- It also should look at the potential opportunities and threats that these competitors pose on the company.
Organisation of the Analysis into Colgate-Palmolive Cleopatra Case Study Solution
Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Colgate-Palmolive Cleopatra case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:
- The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
- The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Colgate-Palmolive Cleopatra Case Study Solution that the business unit should focus on costs.
- The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.
The case study analysis and solution, and Colgate-Palmolive Cleopatra case answers should be written down in the Colgate-Palmolive Cleopatra case memo, clearly identifying which part shows what. The Colgate-Palmolive Cleopatra case should be in a professional format, presenting points clearly that are well understood by the reader.
Alternate solution to the Colgate-Palmolive Cleopatra HBR case study
It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Colgate-Palmolive Cleopatra is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.
Implementation of Colgate-Palmolive Cleopatra Case Solution
The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.
- A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
- It shows that one has been clarified with the HBR fundamentals on the topic.
- It shows that the details provided in the case have been properly analysed.
- It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
- The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Colgate-Palmolive Cleopatra Harvard case is complete and properly answered.
Recommendations and Action Plan for Colgate-Palmolive Cleopatra case analysis
For Colgate-Palmolive Cleopatra, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:
- Colgate-Palmolive Cleopatra should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
- Colgate-Palmolive Cleopatra should enhance the value creating activities within its value chain.
- Colgate-Palmolive Cleopatra should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
- To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.
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Colgate-Palmolive Case Study
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The Challenge
Upholding operational efficiency around the globefor a leading global company like colgate-palmolive, upholding a high standard of performance, quality, and safety at every facility is fundamental to their success. however, maintaining standards across hundreds of manufacturing and warehousing facilities (60 of them in the us alone) can be a monumental challenge., the solution, virtual site visits with avatour shared realitywhen covid lockdowns made travel next to impossible, the global engineering team at colgatepalmolive sought to implement a solution that delivered remote visibility of their operations. the team initially considered a variety of videoconferencing platforms and remote collaboration tools but quickly realized they failed to deliver the experience that was needed. soon after, the global engineering team came across avatour and found it to be the ideal platform to collaborate across their sites., the outcome: on-demand visibility with massive cost savings, what began as a stop-gap solution during the pandemic has become a long-term gain in operational efficiency. the team at colgate-palmolive is now deploying virtual site visits to optimize processes and improve collaboration at facilities around the world. and the return on investment has been dramatic. • walkthroughs and audits at a fraction of the cost • multiple product demonstrations and discussions in a single day • involve more experts across locations for knowledge sharing • reduce annual carbon emissions • minimize wasted hours, read full case study, about colgate-palmolive, colgate-palmolive (colpal) is a global leader in the production and distribution of consumer goods, including home care, health care, personal care, and pet care products. with over 100 years in business and 34,500 employees worldwide, colpal is one of the most recognizable brands today. avatour has worked with several colpal brands, but perhaps most closely with hill’s pet nutrition, a leading pet food brand. the division has a presence in more than 80 countries and employs over 6,000 people, with a distribution network of over 500,000 stores across the globe., ready to learn more, stay up to date with avatour.
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Colgate-Palmolive: Staying Ahead in Oral Care
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- | Pages: 11
About The Author
Rebecca M. Henderson
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You will receive access to three case study solutions! The second and third solutions are not yet visible in the preview. Company Background - Colgate-Palmolive Co.: Colgate-Palmolive Co. (CP) was recognized as the global leader in household and personal care in 1991 by earning $6 billion in sales and $2.76 billion in profit.
Colgate-Palmolive presents a strong case for study as the company was able to sustain a strong and profitable brand over a long time span of over 100 years. References Amsaveni, R., & Gomathi, S. (2013). Fundamental Analysis of Selected FMCG Companies in India. Asia-Pacific Finance and Accounting Review , 37-55.
Colgate Palmolive: The Precision Toothbrush Case Analysis MGM B. Company Background and Current Position. At $6 billion sales in 1991, there is no doubt that Colgate Palmolive is known as a global leader for its household and personal care products.
The first step to solve HBR Colgate-Palmolive: Cleopatra case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Cleopatra Overreliance is facing right now.
Colgate Palmolive Company Case Study Solution. Introduction: The following memo includes information regarding the toothpaste manufacturing industry, the anticipated growth of the industry, main players in the industry and the main markets for the industry. The memo also includes the history and background of Colgate Palmolive Company, the main ...
Colgate's first science-based target, aligned with 2°C, was approved by SBTi in 2017. In 2020, the second iteration of our targets aligned with a 1.5°C scenario and included scope 3 emissions. The company also opted to commit to additional scope 3 emissions reductions with regards to water use from customers when using Colgate products.
This case solution includes an Excel file with calculations. Perform a DuPont System Analysis for Procter & Gamble and Colgate-Palmolive for 2008 - 2012, including sustainable growth. Include P/E and M/B for 2012 only. The following tables present the results of the DuPont analysis on Procter & Gamble and Colgate-Palmolive. Table 1.
Colgate-Palmolive Co The Precision Toothbrush Valuation is a very fundamental requirement if you want to work out your Harvard Business Case Solution. Colgate-Palmolive Co The Precision Toothbrush Valuation includes a critical analysis of the company's capital structure - the composition of debt and equity in it, and the fair value of its assets.
View PDF. Colgate-Palmolive Case Study Charles Laffiteau fColgate Palmolive (CP), a market leader in the development and delivery of oral care products, finds itself in a promising yet challenging position in 1992 as it attempts to launch a revolutionary new product for the discriminating, "orally aware" consumer.
The case solution first identifies the central issue to the Colgate-Palmolive Co The Precision Toothbrush case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution.
Colgate-Palmolive is the global leader in household and personal care products with 1991 sales of $6.06 billion and a gross profit of $2.76 billion. The company had an expenditure of $114 million in R & D and total of $428 million on media advertising.
Colgate Palmolive Company Case Solution. As Colgate is operating in more than 200 countries of the world, the management is facing severe conflicts of various governments and political parties. Poor relations between one or more countries are affecting the operations and distribution of the company drastically.
Step 1 - Establish a sense of urgency. What are areas that require urgent change management efforts in the " Colgate-Palmolive: Cleopatra " case study. Some of the areas that require urgent changes are - organizing sales force to meet competitive realities, building new organizational structure to enter new markets or explore new ...
Research & Knowledge. Home Research & Knowledge Marketing Colgate-Palmolive: Cleopatra. This case demonstrates: a) the dangers in assuming that a product successful in one market will do well in another; b) poor global marketing implementation; c) poor marketing strategy and implementation in general where research was used to back decisions on ...
Today, Colgate-Palmolive is a $17B global company, and the worldwide leader in oral care. The Colgate brand is in more homes than any other, and in addition to oral care, the company is a global ...
The case solution first identifies the central issue to the Colgate-Palmolive Cleopatra case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution.
A&O IT Group. Solution & Benefits. Our engineer's role varies between solving computer hardware and software related problems to assisting with strategic and consulting engagements. Instead of relying on an off-site service desk, members of the Colgate-Palmolive team can log a ticket, and our engineer supports them by identifying the best-fit ...
Case Study 8: Colgate-Palmolive Keeps Managers Smiling with Executive Dashboards Describe the different types of business intelligence users at Colgate-Palmolive. Most middle managers at Colgate are considered "power users," of the SAP system and were comfortable using the reporting and analytical tools provided by the data warehouse.
The Outcome: On-demand Visibility with Massive Cost Savings What began as a stop-gap solution during the pandemic has become a long-term gain in operational efficiency. The team at Colgate-Palmolive is now deploying virtual site visits to optimize processes and improve collaboration at facilities around the world.
Abstract. In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on the oral care and emerging markets where Colgate had traditionally ...