The Psychology Institute

The Art of Self Presentation: Impression Management and Self-Identity

what makes a good self presentation

Table of Contents

Have you ever considered how the simple act of introducing yourself at a party, or the way you dress for a job interview, can be a strategic move? Behind these seemingly mundane actions lies a complex process we all engage in, known as self\-presentation . Self-presentation, or impression management , is not just about vanity or a superficial attempt to be liked. It’s a fundamental aspect of human interaction, deeply rooted in psychology and sociology. Let’s dive into the nuances of how we present ourselves to the world and the motives that drive us to manage impressions.

Understanding self-presentation

Self-presentation is the process by which individuals attempt to control the impressions others form of them. It’s a performance where the stage is everyday life, and the audience is the people around us. We employ a variety of verbal, nonverbal, and stylistic cues to craft an image that serves our goals. Whether it’s the confidence in our voice during a presentation, the firmness of our handshake, or the meticulous choice of attire for an event, each element is a deliberate choice in the art of self-presentation.

Verbal cues

  • Language and tone: The words we choose and the tone we adopt can convey authority, warmth, intelligence, or humility.
  • Storytelling: Narratives about our experiences and achievements can shape how others see us.

Non verbal cues

  • Body language: Posture, gestures, and facial expressions communicate emotions and attitudes without words.
  • Eye contact: Maintaining or avoiding eye contact can signal confidence, respect, or evasion.

Stylistic cues

  • Dress and grooming: How we dress and groom ourselves can signal our social status, professionalism, or group affiliations.
  • Accessories and props: Objects we carry or display can be symbols of our identity or status.

The motives behind self-presentation

Why do we go to such lengths to manage how others perceive us? There are two primary drivers: instrumental and expressive motives . Instrumental motives are goal-directed. We present ourselves in a certain way to achieve specific outcomes, such as gaining favor, avoiding conflict, or securing a promotion. On the other hand, expressive motives are about self-expression and identity. We manage impressions to convey who we believe we are and to maintain a consistent self-image.

Instrumental motives

  • Influence: We may present ourselves as competent or likable to sway others to our point of view or to get them to do something for us.
  • Obtaining rewards: A well-managed impression can lead to tangible benefits like job offers, social connections, or recognition.

Expressive motives

  • Self-identity: Through self-presentation, we affirm and communicate our values, beliefs, and unique personality traits.
  • Group identity: We may also use self-presentation to identify with a particular social group, aligning ourselves with its norms and values.

Maintaining consistency in self-presentation

The key to effective self-presentation is consistency. Inconsistencies between our words and actions can lead to a loss of credibility and trust. For instance, if you profess a commitment to environmental causes but are seen littering, this discrepancy can tarnish your image. Such inconsistencies can also lead to cognitive dissonance , a psychological state where we experience discomfort due to conflicting beliefs or behaviors. To resolve this discomfort, we may adjust our attitudes or behaviors to align with the image we wish to project.

Aligning actions and words

  • Consistent messaging: Ensure that what you say matches what you do. This builds trust and authenticity in your image.
  • Behavioral adjustments: Sometimes, to maintain consistency in our self-presentation, we may change our behavior to align with the impressions we’ve created.

Dealing with cognitive dissonance

  • Awareness: Recognize when your actions do not match your expressed attitudes or the identity you’re trying to convey.
  • Adjustment: Alter your behaviors or attitudes to reduce the dissonance and create a coherent self-image.

Self-presentation in the digital age

As we navigate the digital world, self-presentation has taken on new dimensions. Social media platforms have become stages where we curate images of ourselves through photos, status updates, and interactions. The line between public and private selves blurs as we manage impressions for a potentially global audience. This digital self\-presentation comes with its own challenges and opportunities for expression and influence.

Creating a digital identity

  • Curated content: We carefully select which parts of our lives to share online, often emphasizing positive and flattering aspects to craft an idealized self-image.
  • Feedback loops: Likes, comments, and shares provide immediate feedback, influencing future self-presentation choices.

Navigating the pitfalls

  • Authenticity vs. curation: Striking a balance between presenting an ideal self and remaining authentic is a challenge in the digital world.
  • Privacy concerns: Deciding how much personal information to share online is a critical aspect of digital self-presentation.

Self-presentation is a crucial part of human interaction, deeply intertwined with our social world and our sense of self. Whether we’re aware of it or not, we’re all engaged in impression management, both offline and online. By understanding the motives and methods behind self-presentation, we can navigate social situations more effectively and authentically. It’s a delicate dance of influence and expression, where the ultimate goal is to present a self that aligns with our identity and aspirations.

What do you think? How do you manage your self-presentation in different social settings? Have you ever experienced cognitive dissonance due to misalignment between your actions and the image you wanted to project?

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Submit Comment

Social Psychology

“ 1 Definition, Concept and Research Methods in Social Psychology

  • Definition and Concept of Social Psychology
  • Research Methods in Social Psychology
  • Experimental Methods
  • Non-Experimental Methods
  • Other Research Methods
  • Research Ethics

2 Historical Perspective of Social Psychology, Social Psychology and Other Related Disciplines

  • Historical Perspective
  • Landmarks in the History of Social Psychology
  • Social Psychology and Other Related Disciplines
  • Significance of Social Psychology Today

3 Social and Person Perception – Definition, Description and Functional Factors

  • Social Cognition – Description and Nature
  • Social Perception – Definition
  • Understanding Temporary States
  • Understanding of the Most Permanent or Lasting Characteristics – Attributions
  • Impression Formation
  • Implicit Personality Theory
  • Person Perception
  • Social Categorisation

4 Cognitive Basis and Dynamics of Social Perception and Person Perception

  • Cognitive and Motivational Basis of Social and Person Perception
  • Bias in Attribution
  • Role of Emotions and Motivation in Information Processing
  • Motivated Person Perception
  • Effect of Cognitive and Emotional States

5 Definition, Concept, Description, Characteristic of Attitude

  • Defining Attitudes
  • Attitudes, Values, and Beliefs
  • Formation of Attitudes
  • Functions of Attitudes

6 Components of Attitude

  • ABCs of Attitudes
  • Properties of Attitudes

7 Predicting Behaviour from Attitude

  • Relationship between Attitude and Behaviour
  • Attitudes Predict Behaviour
  • Attitudes Determine Behaviour?
  • Behaviour Determine Attitudes

8 Effecting Attitudinal Change and Cognitive Dissonance Theory, Compliance of Self-perception Theory, Self-affirmation

  • Self Presentation
  • Cognitive Dissonance
  • Self Perception
  • Self Affirmation

9 Introduction to Groups- Definition, Characteristics and Types of Groups

  • Groups-Definition Meaning and Concepts
  • Characteristics Features of Group
  • Types of Group
  • The Role of Groups

10 Group Process- Social Facilitation, Social Loafing, Group Interaction, Group Polarization and Group Mind

  • Social Facilitation
  • Social Loafing
  • Group Interaction
  • Group Polarization

11 Group Behaviour- Influence of Norms, Status and Roles; Introduction to Crowd Behavioural Theory, Crowd Psychology (Classical and Convergence Theories)

  • Human Behaviour in Groups
  • Influence of Norms Status and Roles
  • Crowd Behavioural Theory
  • Crowd Psychology

12 Crowd Psychology- Collective Consciousness and Collective Hysteria

  • Crowd: Definition and Characteristics
  • Crowd Psychology: Definition and Characteristics
  • Collective Behaviour
  • Collective Hysteria

13 Definition of Norms, Social Norms, Need and Characteristics Features of Norms

  • Meaning of Norms
  • Types of Norms
  • Violation of Social Norms
  • Need and Importance of Social Norms
  • Characteristic Features of Social Norms

14 Norm Formation, Factors Influencing Norms, Enforcement of Norms, Norm Formation and Social Conformity

  • Norm Formation
  • Factors Influencing Norm Formation
  • Enforcement of Norms
  • Social Conformity

15 Autokinetic Experiment in Norm Formation

  • Autokinetic Effect
  • Sherif’s Experiment
  • Salient Features of Sherif’s Autokinetic Experiments
  • Critical Appraisal
  • Related Latest Research on Norm Formation

16 Norms and Conformity- Asch’s Line of Length Experiments

  • Solomon E. Asch – A Leading Social Psychologist
  • Line and Length Experiments
  • Alternatives Available with Probable Consequences
  • Explanation of the Yielding Behaviour
  • Variants in Asch’s Experiments
  • Salient Features
  • Related Research on Asch’s Findings

Share on Mastodon

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.

Learn more

  • What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Find your Coach

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

  • BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

Request a demo

For Business

For Individuals

How to give a good presentation that captivates any audience

Find my Coach

Jump to section

What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

businesswoman-speaking-from-a-podium-to-an-audience-in-a-conference-room-how-to-give-a-good-presentation

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Group-of-a-business-people-having-meeting-in-a-conference-room-how-to-give-a-good-presentation

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Woman-presenting-charts-and-data-to-work-team-how-to-give-a-good-presentation

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

Tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, 3 stand-out professional bio examples to inspire your own, reading the room gives you an edge — no matter who you're talking to, how to write a speech that your audience remembers, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

  • Platform Overview
  • Integrations
  • Powered by AI
  • BetterUp Lead™
  • BetterUp Manage™
  • BetterUp Care®
  • Sales Performance
  • Diversity & Inclusion
  • Case Studies
  • Why BetterUp?
  • About Coaching
  • Find your Coach
  • Career Coaching
  • Communication Coaching
  • Personal Coaching
  • News and Press
  • Leadership Team
  • Become a BetterUp Coach
  • BetterUp Labs
  • Center for Purpose & Performance
  • Leadership Training
  • Business Coaching
  • Contact Support
  • Contact Sales
  • Privacy Policy
  • Acceptable Use Policy
  • Trust & Security
  • Cookie Preferences

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

what makes a good self presentation

The secret structure of great talks

what makes a good self presentation

The beauty of data visualization

what makes a good self presentation

TED's secret to great public speaking

what makes a good self presentation

How to speak so that people want to listen

what makes a good self presentation

How great leaders inspire action

Ideas and insights from Harvard Business Publishing Corporate Learning

Learning and development professionals walking and talking

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

what makes a good self presentation

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

Speech bubbles

Let’s talk

Change isn’t easy, but we can help. Together we’ll create informed and inspired leaders ready to shape the future of your business.

© 2024 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

  • Privacy Policy
  • Copyright Information
  • Terms of Use
  • About Harvard Business Publishing
  • Higher Education
  • Harvard Business Review
  • Harvard Business School

LinkedIn

We use cookies to understand how you use our site and to improve your experience. By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

Cookie and Privacy Settings

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Like what you're reading?

14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

' src=

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Confident businessman talking into microphone during seminar. Happy male professional is giving presentation to colleagues. He is wearing smart casuals.

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

effective presentation tips

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

effective presentation in a company

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

Back view of large group of business peoplein a board room. Someone is presenting in front.

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

effective presentation tips

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

Young woman sharing her views with team in office meeting.

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

what makes a good self presentation

Give your team the tools they need to engage

Like what you’re reading join the mailing list..

  • Prezi for Teams
  • Top Presentations

SkillsYouNeed

  • PRESENTATION SKILLS

Top Tips for Effective Presentations

Search SkillsYouNeed:

Presentation Skills:

  • A - Z List of Presentation Skills
  • General Presentation Skills
  • What is a Presentation?
  • Preparing for a Presentation
  • Organising the Material
  • Writing Your Presentation
  • Deciding the Presentation Method
  • Managing your Presentation Notes
  • Working with Visual Aids
  • Presenting Data
  • Managing the Event
  • Coping with Presentation Nerves
  • Dealing with Questions
  • How to Build Presentations Like a Consultant
  • 7 Qualities of Good Speakers That Can Help You Be More Successful
  • Self-Presentation in Presentations
  • Specific Presentation Events
  • Remote Meetings and Presentations
  • Giving a Speech
  • Presentations in Interviews
  • Presenting to Large Groups and Conferences
  • Giving Lectures and Seminars
  • Managing a Press Conference
  • Attending Public Consultation Meetings
  • Managing a Public Consultation Meeting
  • Crisis Communications
  • Elsewhere on Skills You Need:
  • Communication Skills
  • Facilitation Skills
  • Teams, Groups and Meetings
  • Effective Speaking
  • Question Types

Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day.

You'll get our 5 free 'One Minute Life Skills' and our weekly newsletter.

We'll never share your email address and you can unsubscribe at any time.

How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

what makes a good self presentation

14 Practical Tips to Improve Your Presentation Skills

  • The Speaker Lab
  • May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

  • Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
  • Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

Ready to Get Your First (Or Next) Paid Speaking Gig?

Download our free 26-page guide and get the 14 exact steps you can follow to book a paid speaking gig right now!

Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

  • Last Updated: May 9, 2024

Picture of The Speaker Lab

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

  • Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

  • Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

  • Google Tag Manager
  • Infographics
  • Daily Infographics
  • Popular Templates
  • Accessibility
  • Graphic Design
  • Graphs and Charts
  • Data Visualization
  • Human Resources
  • Beginner Guides

Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

what makes a good self presentation

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

what makes a good self presentation

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

what makes a good self presentation

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

what makes a good self presentation

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

what makes a good self presentation

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

what makes a good self presentation

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

what makes a good self presentation

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

what makes a good self presentation

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Discover popular designs

what makes a good self presentation

Infographic maker

what makes a good self presentation

Brochure maker

what makes a good self presentation

White paper online

what makes a good self presentation

Newsletter creator

what makes a good self presentation

Flyer maker

what makes a good self presentation

Timeline maker

what makes a good self presentation

Letterhead maker

what makes a good self presentation

Mind map maker

what makes a good self presentation

Ebook maker

Home Blog Presentation Ideas About Me Slides: How to Introduce Yourself in a Presentation

About Me Slides: How to Introduce Yourself in a Presentation

what makes a good self presentation

From conference talks to client demos, it’s always essential to include an About Me slide in any presentation you are giving. Introducing yourself early into the presentation helps build a better rapport with the audience.

You can start with several fun facts about me slide to break the ice or go for a more formal professional bio to explain your background and what makes you qualified to talk about the topic at hand. At any rate, your goal is to get the audience on your side by revealing some of your personality. 

How to Introduce Yourself in a Presentation: 4 Approaches 

It’s a good practice to include self-introduction slides at the beginning of your presentation. If you are looking to answer how to introduce yourself professionally, typically somewhere after the title, opening slide , and the main agenda. However, the presentation structure will be somewhat different depending on whether you are presenting to a new audience or a group of people familiar with (e.g., your team, clients, or business partners). 

Here are four about me slide ideas you can try out, plus an About me template you can use to present yourself in a presentation. 

what makes a good self presentation

1. Mention Your Name and Affiliations

Start with the introduction basics. State your name, company, title/position, and several quick facts about who you are and what you do. Even if you present to a familiar audience, a brief recap is always welcome. 

To keep things a bit more engaging, consider adding some lesser-known facts about yourself. For example:

  • Your interests 
  • Recent accomplishments
  • Testimonial/quote from a team member 
  • Fun nicknames you got 

The above can be nice ice breakers for less formal team presentations, project updates, or catch-ups with clients. 

Here are several unique About Me examples you can try out:

For a client case study presentation : 

“Hi, I’m Lynda, Chief Customer Success Specialist with Acme Corp. (Also, someone you thought was a chatbot for the first few encounters)

47 NPS | 15% Churn Rate | 40% repeat purchase rate”

For a team after-action review presentation :

Mike, Project Manager at Cool Project

(aka Maximizer)

Personal Project stats:

387 Slack messages answered

56 cups of coffee consumed

Project profit gross margin: $1.2 million 

2. Work On Your Elevator Pitch 

One of the best ways to introduce yourself in a presentation is to share a punchy elevator pitch. This works extra well if you are presenting to a new audience. 

An elevator pitch is a concise statement (1-2 sentences) that summarizes your unique strengths, skills, and abilities and explains how these can benefit your listener. 

It’s nice to have one ready for your presentations and networking in general since it helps you immediately connect with new people and communicate your value. 

Writing a solid elevator pitch may require several attempts and iterations. But the sooner you start — the faster you’ll arrive at the best formula! 

To get your creative juices flowing, here are several elevator pitch ideas you can incorporate in an introduction slide about yourself. 

For professionals: 

“Certified Salesforce Administrator, data visualization specialist, and analytics for top SaaS brands. I help businesses make more sense of their data to drive better outcomes”.

For a mentor :

“Adjunct professor of creative writing at Columbia University, published author, former lifestyle editor at Esquire, the New York Times. I can teach you how to find, shape, pitch, and publish stories for web & print.”

For a student: 

“Third-year Marine Biology student at Denver State Uni. Volunteer at Lake Life Protection NGO, climate change activist, looking to expand my research about water conservation”.

3. Answer Popular Questions or Assumptions 

If you are a frequent presenter , chances are you get asked a lot of the same “About Me questions” after your speeches and during the networking bits. So why not address a roaster of these in your About Me slide? Select 4-5 most common questions and list them as quick FAQs on your slide deck. 

4. Focus on Telling a Story 

Strong introductions are personable. They are meant to offer a sneak-peak into your personality and the passion behind your work. That’s why for less formal presentations, you can (and should!) start with a short personal story. 

Remember: reliability is important to “click” with your audience. 

For instance, neuroscience research of political ads recently found that ads featuring real people performed better than those with genetic stock footage. Among viewers, emotional engagement and memory encoding (recall) increased dramatically when political ads showed relatable people. 

The same holds true for commerce. In 2015, GE launched a viral “What’s the Matter With Owen?” video ad series to attract more young talent to the company. The clips featured a relatable protagonist, struggling to explain what his work at GE entails e.g. that the company isn’t building railroads, but actually does some very innovative pilots. Many engineers related to the promo and work applications to GE shoot up by 800% ! 

As the above examples show, a good relatable story can go a long way. So think about how you can make a PowerPoint presentation about yourself more representative of who you really are as a person. 

How to Give a Presentation About Yourself: 4 Fool-Proof Tips

On other occasions, you may be asked to give a full-length “about me” presentation. Typically, this is the case during a second interview, onboarding , or if you are in attending a training program or workshop where everyone needs to present themselves and their work. 

Obviously, you’ll need more than one good about me slide in this case. So here’s how to prepare a superb presentation about me. 

What to Put in a Presentation About Yourself?

The audience will expect to learn a mix of personal and professional facts about you. Thus, it’s a good idea to include the following information: 

  • Your name, contact info, website , social media handles, digital portfolio .
  • Short bio or some interesting snippets. 
  • Career timeline (if applicable).
  • Main achievements (preferably quantifiable).
  • Education, special training.
  • Digital badging awards , accolades, and other types of recognition.
  • Something more personal — an interest, hobby, aspiration. 

The above mix of items will change a bit, depending on whether you are giving an interview presentation about yourself or introduce yourself post-hiring. For example, in some cases a dedicated bio slide may be useful, but other times focusing on main achievements and goals can be better.

That being said, let’s take a closer look at how to organize the above information in a memorable presentation. 

P.S. Grab an about me slide template to make the design process easier! 

what makes a good self presentation

1. Create a List of “Facts About Me”

The easiest way to answer the “tell me about yourself” question is by having an array of facts you can easily fetch from your brain. 

When it comes to a full-length about me presentation , it’s best to have a longer list ready. To keep your brainstorming process productive, organize all your ideas in the following buckets: 

  • Key skills (soft and hard)
  • Educational accolades, training
  • Accomplishments and other “bragging rights”
  • Personal tidbits (a.k.a. fun facts ) 

Once you have a list, it gets easier to build a series of slides around it. 

2. Think Like Your Audience 

Most likely you’d be asked to make a presentation about yourself by a recruiter. There’s a good reason why many ask this — they want to determine if you are a good “cultural fit” for their organization. 

After all, 33% of people quit within the first 3 months of accepting a new job. Among these:

  • 43% of employees quit because their day-to-day role was different than what they were told it would be during the hiring process.
  • 32% cite company culture as a factor for leaving within the first three months. 

About me presentations often serve as an extra “filter” helping both parties ensure that they are on the same page expectations- and work style-wise. Thus, when you prepare your slide deck, do some background company research. Then try to align the presentation with it by matching the company tone, communication style, and cultural values. 

3. Include Testimonials and Recommendations

Use the voice of others to back up the claims you are making in your presentation. After all, trumping your own horn is what you are expected to do in such a presentation. But the voices of others can strengthen the claims you are personally making. 

Depending on your role and industry, try to sprinkle some of the following testimonials: 

  • LinkedIn recommendations
  • Quotes from personal or professional references
  • Social media comments 
  • Data metrics of your performance
  • Funny assessments from your colleagues/friends 

The above not just strengthen your narrative, but also help the audience learn some extras about you and your background. Testimonial slides can be of help for this purpose.

4. Include a Case Study 

One of the best ways to illustrate who you are is to show what you are best in. Remember, an about me presentation often needs to “soft sell” your qualifications, experience, and personality. 

One of the best ways to do that is to showcase how you can feel in a specific need and solve issues the business is facing. 

So if you have the timeframe, use some of the ending slides to deliver a quick case study. You can present: 

  • Short retrospective of a past successful project
  • Before-after transformations you’ve achieved 
  • Spotlight of the main accomplishments within the previous role 
  • Main customer results obtained
  • Specific solution delivered by you (or the team you’ve worked with) 

Ending your presentation on such a high note will leave the audience positively impressed and wondering what results you could achieve for them.

To Conclude 

It’s easy to feel stumped when you are asked to talk about yourself. Because there are so many things you could mention (but not necessarily should). At the same time, you don’t want to make your introduction sound like a bragging context. So always think from the position of your audience. Do the facts you choose to share benefit them in any way? If yes, place them confidently on your About Me slides! 

1. Personal Self Introduction PowerPoint Template

what makes a good self presentation

Use This Template

2. Self Introduction PowerPoint Template

what makes a good self presentation

3. Meet the Team PowerPoint Template Slides

what makes a good self presentation

4. Introduce Company Profile PowerPoint Template

what makes a good self presentation

5. Modern 1-Page Resume Template for PowerPoint

what makes a good self presentation

6. Modern Resume Presentation Template

what makes a good self presentation

Like this article? Please share

Introduce Yourself, Introduction, Presentation Ideas Filed under Presentation Ideas

Related Articles

How to Create a Demo Presentation

Filed under Business • July 24th, 2024

How to Create a Demo Presentation

Discover the secrets behind successful demo presentations and what they should contain with this article. Recommended PPT templates included.

ChatGPT Prompts for Presentations

Filed under Design • July 3rd, 2024

ChatGPT Prompts for Presentations

Make ChatGPT your best ally for presentation design. Learn how to create effective ChatGPT prompts for presentations here.

Calculating the Slide Count: How Many Slides Do I Need for a Presentation?

Filed under Design • July 1st, 2024

Calculating the Slide Count: How Many Slides Do I Need for a Presentation?

There’s no magical formula for estimating presentation slides, but this guide can help us approximate the number of slides we need for a presentation.

Leave a Reply

what makes a good self presentation

Phil Reed D.Phil.

  • Personality

Self-Presentation in the Digital World

Do traditional personality theories predict digital behaviour.

Posted August 31, 2021 | Reviewed by Chloe Williams

  • What Is Personality?
  • Take our Agreeableness Test
  • Find a therapist near me
  • Personality theories can help explain real-world differences in self-presentation behaviours but they may not apply to online behaviours.
  • In the real world, women have higher levels of behavioural inhibition tendencies than men and are more likely to avoid displeasing others.
  • Based on this assumption, one would expect women to present themselves less on social media, but women tend to use social media more than men.

Digital technology allows people to construct and vary their self-identity more easily than they can in the real world. This novel digital- personality construction may, or may not, be helpful to that person in the long run, but it is certainly more possible than it is in the real world. Yet how this relates to "personality," as described by traditional personality theories, is not really known. Who will tend to manipulate their personality online, and would traditional personality theories predict these effects? A look at what we do know about gender differences in the real and digital worlds suggests that many aspects of digital behaviour may not conform to the expectations of personality theories developed for the real world.

Half a century ago, Goffman suggested that individuals establish social identities by employing self-presentation tactics and impression management . Self-presentational tactics are techniques for constructing or manipulating others’ impressions of the individual and ultimately help to develop that person’s identity in the eyes of the world. The ways other people react are altered by choosing how to present oneself – that is, self-presentation strategies are used for impression management . Others then uphold, shape, or alter that self-image , depending on how they react to the tactics employed. This implies that self-presentation is a form of social communication, by which people establish, maintain, and alter their social identity.

These self-presentational strategies can be " assertive " or "defensive." 1 Assertive strategies are associated with active control of the person’s self-image; and defensive strategies are associated with protecting a desired identity that is under threat. In the real world, the use of self-presentational tactics has been widely studied and has been found to relate to many behaviours and personalities 2 . Yet, despite the enormous amounts of time spent on social media , the types of self-presentational tactics employed on these platforms have not received a huge amount of study. In fact, social media appears to provide an ideal opportunity for the use of self-presentational tactics, especially assertive strategies aimed at creating an identity in the eyes of others.

Seeking to Experience Different Types of Reward

Social media allows individuals to present themselves in ways that are entirely reliant on their own behaviours – and not on factors largely beyond their ability to instantly control, such as their appearance, gender, etc. That is, the impression that the viewer of the social media post receives is dependent, almost entirely, on how or what another person posts 3,4 . Thus, the digital medium does not present the difficulties for individuals who wish to divorce the newly-presented self from the established self. New personalities or "images" may be difficult to establish in real-world interactions, as others may have known the person beforehand, and their established patterns of interaction. Alternatively, others may not let people get away with "out of character" behaviours, or they may react to their stereotype of the person in front of them, not to their actual behaviours. All of which makes real-life identity construction harder.

Engaging in such impression management may stem from motivations to experience different types of reward 5 . In terms of one personality theory, individuals displaying behavioural approach tendencies (the Behavioural Activation System; BAS) and behavioural inhibition tendencies (the Behavioural Inhibition System; BIS) will differ in terms of self-presentation behaviours. Those with strong BAS seek opportunities to receive or experience reward (approach motivation ); whereas, those with strong BIS attempt to avoid punishment (avoidance motivation). People who need to receive a lot of external praise may actively seek out social interactions and develop a lot of social goals in their lives. Those who are more concerned about not incurring other people’s displeasure may seek to defend against this possibility and tend to withdraw from people. Although this is a well-established view of personality in the real world, it has not received strong attention in terms of digital behaviours.

Real-World Personality Theories May Not Apply Online

One test bed for the application of this theory in the digital domain is predicted gender differences in social media behaviour in relation to self-presentation. Both self-presentation 1 , and BAS and BIS 6 , have been noted to show gender differences. In the real world, women have shown higher levels of BIS than men (at least, to this point in time), although levels of BAS are less clearly differentiated between genders. This view would suggest that, in order to avoid disapproval, women will present themselves less often on social media; and, where they do have a presence, adopt defensive self-presentational strategies.

The first of these hypotheses is demonstrably false – where there are any differences in usage (and there are not that many), women tend to use social media more often than men. What we don’t really know, with any certainty, is how women use social media for self-presentation, and whether this differs from men’s usage. In contrast to the BAS/BIS view of personality, developed for the real world, several studies have suggested that selfie posting can be an assertive, or even aggressive, behaviour for females – used in forming a new personality 3 . In contrast, sometimes selfie posting by males is related to less aggressive, and more defensive, aspects of personality 7 . It may be that women take the opportunity to present very different images of themselves online from their real-world personalities. All of this suggests that theories developed for personality in the real world may not apply online – certainly not in terms of putative gender-related behaviours.

We know that social media allows a new personality to be presented easily, which is not usually seen in real-world interactions, and it may be that real-world gender differences are not repeated in digital contexts. Alternatively, it may suggest that these personality theories are now simply hopelessly anachronistic – based on assumptions that no longer apply. If that were the case, it would certainly rule out any suggestion that such personalities are genetically determined – as we know that structure hasn’t changed dramatically in the last 20 years.

1. Lee, S.J., Quigley, B.M., Nesler, M.S., Corbett, A.B., & Tedeschi, J.T. (1999). Development of a self-presentation tactics scale. Personality and Individual Differences, 26(4), 701-722.

2. Laghi, F., Pallini, S., & Baiocco, R. (2015). Autopresentazione efficace, tattiche difensive e assertive e caratteristiche di personalità in Adolescenza. Rassegna di Psicologia, 32(3), 65-82.

3. Chua, T.H.H., & Chang, L. (2016). Follow me and like my beautiful selfies: Singapore teenage girls’ engagement in self-presentation and peer comparison on social media. Computers in Human Behavior, 55, 190-197.

4. Fox, J., & Rooney, M.C. (2015). The Dark Triad and trait self-objectification as predictors of men’s use and self-presentation behaviors on social networking sites. Personality and Individual Differences, 76, 161-165.

5. Hermann, A.D., Teutemacher, A.M., & Lehtman, M.J. (2015). Revisiting the unmitigated approach model of narcissism: Replication and extension. Journal of Research in Personality, 55, 41-45.

6. Carver, C.S., & White, T.L. (1994). Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: the BIS/BAS scales. Journal of Personality and Social Psychology, 67(2), 319.

7. Sorokowski, P., Sorokowska, A., Frackowiak, T., Karwowski, M., Rusicka, I., & Oleszkiewicz, A. (2016). Sex differences in online selfie posting behaviors predict histrionic personality scores among men but not women. Computers in Human Behavior, 59, 368-373.

Phil Reed D.Phil.

Phil Reed, Ph.D., is a professor of psychology at Swansea University.

  • Find a Therapist
  • Find a Treatment Center
  • Find a Psychiatrist
  • Find a Support Group
  • Find Online Therapy
  • United States
  • Brooklyn, NY
  • Chicago, IL
  • Houston, TX
  • Los Angeles, CA
  • New York, NY
  • Portland, OR
  • San Diego, CA
  • San Francisco, CA
  • Seattle, WA
  • Washington, DC
  • Asperger's
  • Bipolar Disorder
  • Chronic Pain
  • Eating Disorders
  • Passive Aggression
  • Goal Setting
  • Positive Psychology
  • Stopping Smoking
  • Low Sexual Desire
  • Relationships
  • Child Development
  • Self Tests NEW
  • Therapy Center
  • Diagnosis Dictionary
  • Types of Therapy

July 2024 magazine cover

Sticking up for yourself is no easy task. But there are concrete skills you can use to hone your assertiveness and advocate for yourself.

  • Emotional Intelligence
  • Gaslighting
  • Affective Forecasting
  • Neuroscience

CHICAGO AUGUST 29-30 PUBLIC SPEAKING CLASS IS ALMOST FULL! RESERVE YOUR SPOT NOW

Fearless Presentations Logo

  • Public Speaking Classes
  • Corporate Presentation Training
  • Online Public Speaking Course
  • Northeast Region
  • Midwest Region
  • Southeast Region
  • Central Region
  • Western Region
  • Presentation Skills
  • 101 Public Speaking Tips
  • Fear of Public Speaking

How to Introduce Yourself in a Presentation [with Examples]

How to Introduce Yourself in a Presentation with Examples

In this post, we are going to cover the best way, a very simple three-step process that will help you introduce yourself in a presentation. A summary of the steps is below.

  • Start with your name and company (or organization or school).
  • Tell your audience what problem you can solve for them.
  • Share some type of proof (social proof works best) that you can solve this problem.

I will break down each step into a simple-to-follow process. But first… a little background.

First, Identify What Your Audience Wants from Your Presentation

Create an Introduction for Yourself that Makes the Audience Care About the Topic

So, before you design your introduction, think about what your audience wants from your presentation. Why do they want to spend their valuable time listening to you? Are going to waste their time? Or, are you going to provide them with something valuable?

For instance, I have expertise in a number of different areas. I’m a public speaking coach, a keynote speaker, a best-selling author, a search engine optimization specialist, and a popular podcaster. However, if I delivered that sentence to any audience, the most likely reaction would be, “So what?” That sentence doesn’t answer any of the above questions. The statement is also really “me-focused” not “audience-focused.”

So, when I start to design my self-introduction, I want to focus just on the area of expertise related to my topic. I’m then going to answer the questions above about that particular topic. Once you have these answers, set them aside for a second. They will be important later.

How to Introduce Yourself in a Presentation in Class.

If Everyone Already Knows You DON'T Introduce Yourself

Instead, you probably want to add in a fun way to start a speech . For example, instead of introducing yourself in your class speech and starting in an awkward way, start with a startling statistic. Or start with a summary of your conclusion. Or, you could start the presentation with an inspirational quote.

Each of these presentation starters will help you lower your nervousness and decrease your awkwardness.

If you are delivering a speech in a speech competition or to an audience who doesn’t know you try this technique. Just introduce yourself by saying your name , the school you represent , and your topic . Make it easy. This way you get to your content more quickly and lower your nervousness.

Typically, after you get the first few sentences out of the way, your nervousness will drop dramatically. Since your name, school, and topic should be very easy to remember, this takes the pressure off you during the most nervous moments.

Obviously, follow the guidelines that your teacher or coach gives you. (The competition may have specific ways they want you to introduce yourself.)

How to Introduce Yourself in a Business Presentation — A Step-by-Step Guide.

How to Introduce Yourself in a Business Presentation-A Step-by-Step Guide

In a professional setting, when new people walk into a meeting and don’t know what to expect, they will feel uncomfortable. The easiest way to ease some of that tension is to chat with your audience as they come into the room.

By the way, if you are looking for a template for an Elevator Speech , make sure to click this link.

Step #1: Start with your name and company name (or organization).

This one is easy. Just tell your audience your name and the organization that you are representing. If your organization is not a well-known brand name, you might add a short clarifying description. For instance, most people outside of the training industry have never heard of The Leader’s Institute ®. So, my step #1 might sound something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company…

Still short and sweet, but a little more clear to someone who has never heard of my company.

Should you give your job title? Well… Maybe and sometimes. Add your title into the introduction only if your title adds to your credibility.

For example, if you are delivering a financial presentation and you are the Chief Financial Officer (CFO) of your company, you might mention that. Your title adds to your credibility. However, if the CFO is delivering a presentation about the value of joining a trade association, the CFO title adds little credibility. So, there is very little value in adding the title.

Step #2: Tell your audience what problem you can solve for them.

Identify the Problem You Solve for Your Audience

For instance, if my topic is how to deliver presentations, I have to determine why the audience would care. What problem will they have that I can help them with? For my audiences, the problem that I most often help people with is how to eliminate public speaking fear. Once I have the problem, I add that to my introduction by using the words, “I help people…”

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear.

However, if my topic is How to Close a Higher Percentage of Sales Presentations , I’d likely want to alter my introduction a little. I might say something like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people design more persuasive sales presentations.

I have expertise in both areas. However, I focus my introduction on just the expertise that is applicable to this audience. If I gave the first introduction to the second audience, they will likely respond by thinking, well, I don’t really get nervous speaking, so I guess I can tune out of this speech .

So, create a problem statement starting with, “I help people…” Make the statement apply to what your audience really wants.

Step #3: Share some type of proof (social proof works best) that you can solve this problem.

By the way, if you just do steps #1 and #2, your introduction will be better than most that you will hear. However, if you add Step #3, you will gain more respect (and attention) from your audience. Without adding some type of proof that you can solve this problem, you are just giving your opinion that you are an expert. However, if you can prove it, you are also proving that you are an expert.

This is the tricky part. For some reason, most people who get to this part feel like they haven’t accomplished great things, so they diminish the great accomplishments that they do have.

For instance, an easy way to offer proof is with a personal story of how you have solved that problem in the past.

A Few Examples of How to Introduce Yourself Before a Presentation.

For instance, one of my early clients was a young accountant. When I was working with him, he came up with the following introduction, “I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits.” It was a great, audience-focused attention-getter. (No one wants to get audited.) However, as an accountant, it wasn’t like his company was getting a lot of five-star reviews on Yelp! So, he was kind of struggling with his social proof. So, I asked him a series of questions.

Me, “How many clients do you have?”

Gary, “Over 300.”

Me, “How many small business tax returns have you processed?”

Gary, “Well, at least a couple hundred a year for 15 years.”

Me, “So, at least 3000?” He nodded. “How many of your 300 clients have been audited since you have been representing them?”

He looked at me and said, “Well, none.”

So, we just added that piece of proof to his talk of introduction.

I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits. In fact, in my career, I’ve helped clients complete over 3000 tax returns, and not a single one has ever been audited.

Here Is How I Adjust My Introduction Based on What I Want the Audience to Do.

For my proof, I have a number of options. Just like Gary, I have had a lot of clients who have had great successes. In addition, I have published two best-selling books about public speaking. I also have hundreds of thousands of people who listen to my podcast each week. So, I can pick my evidence based on what I want my audience to do.

For instance, if I’m speaking at a convention, and I want the audience to come by my booth to purchase my books, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the things that I’m most know for is being the author of two best-selling books, Fearless Presentations and Mastering Presentations.

However, if I’m leading a webinar, I may want the audience to purchase a seat in one of my classes. In that case, my introduction might sound like this.

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. For instance, for the last 20 years, I’ve taught public speaking classes to over 20,000 people, and I haven’t had a single person fail to reduce their nervousness significantly in just two days.

If my goal is to get the audience to subscribe to my podcast, my intro might sound like…

Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the ways that I do this is with my weekly podcast called, Fearless Presentations, which has over one million downloads, so far.

Use the Form Below to Organize How to Introduce Yourself in a Presentation.

The point is that you want to design your introduction in a way that makes people pause and think, “Really? That sounds pretty good.” You want to avoid introductions that make your audience think, “So what?”

If you have a speech coming up and need a good introduction, complete the form below. We will send you your answers via email!

Can You Replace Your Introduction with a PowerPoint Slide?

Is it okay to make your first slide (or second slide) in your presentation slides an introduction? Sure. A good public speaker will often add an introduction slide with a biography, portrait, and maybe even contact information. I sometimes do this myself.

However, I NEVER read the slide to my audience. I often just have it showing while I deliver the short introduction using the guide above. This is a great way to share more of your work experience without sounding like you are bragging.

For tips about how many powerpoint slides to use in a presentation , click here.

Remember that There Is a Big Difference Between Your Introduction in a Presentation and Your Presentation Starter.

When you introduce yourself in a presentation, you will often just use a single sentence to tell the audience who you are. You only use this intro if the audience doesn’t know who you are. Your presentation starter, though, is quite different. Your presentation starter should be a brief introduction with relevant details about what you will cover in your presentation.

For details, see Great Ways to Start a Presentation . In that post, we show ways to get the attention of the audience. We also give examples of how to use an interesting hook, personal stories, and how to use humor to start a presentation.

what makes a good self presentation

Podcasts , presentation skills

View More Posts By Category: Free Public Speaking Tips | leadership tips | Online Courses | Past Fearless Presentations ® Classes | Podcasts | presentation skills | Uncategorized

You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes

  • Published: 06 August 2024

Cite this article

what makes a good self presentation

  • Nan Zhang 1 ,
  • Chenhan Ruan   ORCID: orcid.org/0000-0002-4023-3779 2 &
  • Xiwen Wang 3  

22 Accesses

Explore all metrics

Short video represents a novel form of social media with rich vividness and sociability, facilitating social media influencers’ (SMIs) self-presentations and endorsements. While SMIs become primary information sources through short videos, they also face challenges such as high return rates and consumer distrust. This research investigates how SMIs can effectively achieve authenticity through the design of self-presentation strategies, specifically focusing on credibility and attractiveness from a source-effect perspective. Across three studies, this research demonstrates that: (1) both credibility and attractiveness positively increase SMIs’ authenticity perception, mediated by para-social interaction; (2) credibility and attractiveness exhibit a negative interactive relationship; (3) the substitutability of credibility and attractiveness varies depending on the type of SMIs (informative vs. entertainment). This research contributes to the literature on short-video information processing and consumer attitudes toward SMIs based on authenticity building.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save.

  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

what makes a good self presentation

Similar content being viewed by others

what makes a good self presentation

The Effect of Influencer Persona on Consumer Decision-Making Towards Short-Form Video Ads—From the Angle of Narrative Persuasion

what makes a good self presentation

Helpful advertising messages reach consumers through user-generated videos: an empirical study from the audience involvement perspective

what makes a good self presentation

How Endorser Promotes Emotional Responses in Video Ads

Data availability.

The datasets and code used in the current study are available from the corresponding author on reasonable request.

Abidin, C., & Abidin, C. (2015). Communicative Intimacies: Influencers and Perceived Interconnectedness - Ada: A Journal of Gender, New Media, and Technology, 8 . https://doi.org/10.7264/N3MW2FFG .

Altman, I., & Taylor, D. A. (1973). Social penetration: The development of interpersonal relationships . Holt, Rinehart & Winston.

Google Scholar  

Audrezet, A., De Kerviler, G., & Guidry, M. J. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of Business Research, 117 , 557–569. https://doi.org/10.1016/j.jbusres.2018.07.008

Article   Google Scholar  

Aw, E. C. X., & Chuah, S. H. W. (2021). “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research, 132 , 146–157.

Baker, M. J., & Churchill, G. A., Jr. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14 (4), 538–555. https://doi.org/10.1177/002224377701400411

Ballantine, P. W., Jack, R., & Parsons, A. G. (2010). Atmospheric cues and their effect on the hedonic retail experience. International Journal of Retail & Distribution Management, 38 (8), 641–653. https://doi.org/10.1108/09590551011057453

Bawack, R. E., & Bonhoure, E. (2023). Influencer is the new recommender: insights for theorising social recommender systems. Information Systems Frontiers, 25 (1), 183–197.

Bélanger, F., & James, T. L. (2020). A theory of multilevel information privacy management for the digital era. Information Systems Research, 31 (2), 510–536.

Boerman, S. C. (2020). The effects of the standardized Instagram disclosure for micro-and meso-influencers. Computers in human behavior, 103 , 199–207.

Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between instagram influencers and the endorsed brand: How influencer–brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59 (4), 440–454. https://doi.org/10.2501/JAR-2019-030

Brewer, M. B. (1991). The social self: On being the same and different at the same time. Personality and social psychology bulletin, 17 (5), 475–482.

Brooks, G., Drenten, J., & Piskorski, M. J. (2021). Influencer celebrification: How social media influencers acquire celebrity capital. Journal of Advertising, 50 (5), 528–547.

Chekima, B., Chekima, F. Z., & Adis, A. A. A. (2020). Social media influencer in advertising: The role of attractiveness, expertise and trustworthiness. Journal of Economics and Business , 3 (4), 1507–1515.

Choi, S. M., & Rifon, N. J. (2012). It is a match: the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Psychology & Marketing, 29 (9), 639–650. https://doi.org/10.1002/mar.20550

Daft, R. L., & Lengel, R. H. (1983). Information richness. a new approach to managerial behavior and organization design. Research in Organizational Behavior, 6 , 73. https://doi.org/10.1108/eb055493 .

Dardis, F. E., Schmierbach, M., Sherrick, B., Waddell, F., Aviles, J., Kumble, S., & Bailey, E. (2016). Adver-Where? Comparing the effectiveness of banner ads and video ads in online video games. Journal of Interactive Advertising, 16 (2), 87–100.

Dion, K., Berscheid, E., & Walster, E. (1972). What is beautiful is good. Journal of Personality and Social Psychology, 24 (3), 285–290.

Djafarova, E., & Trofimenko, O. (2019). “Instafamous” - credibility and self-presentation of micro-celebrities on social media. Information Communication & Society, 22 (9–10), 1432–1446. https://doi.org/10.1080/1369118X.2018.1438491

Drogosz, L. M., & Levy, P. E. (1996). Another look at the effects of appearance, gender, and job type on performance-based decisions. Psychology of Women Quarterly, 20 (3), 437–445.

Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of advertising research, 36 (5), 21–35.

Duffy, B. E., & Wissinger, E. (2017). Mythologies of creative work in the social media age: Fun, free, and “just being me.” International Journal of Communication, 11 , 4652–4671.

Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research, 31 (1), 191–198. https://doi.org/10.1086/383434

Eun-Ju, L. (2020). Authenticity model of (mass-oriented) computer-mediated communication: conceptual explorations and testable propositions. Journal of Computer-Mediated Communication, 25 , 60–73.

Feng, Y., Chen, H., & Kong, Q. (2021). An expert with whom I can identify: The role of narratives in influencer marketing. International Journal of Advertising, 40 (7), 972–993.

Filieri, R., Acikgoz, F., & Du, H. (2023). Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. Journal of Business Research, 160 , 113774. https://doi.org/10.1016/j.jbusres.2023.113774

Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37 (1), 90–92. https://doi.org/10.1016/j.pubrev.2010.11.001

Gai, P. J., & Puntoni, S. (2021). Language and consumer dishonesty: a self-diagnosticity theory. Journal of Consumer Research, 48 (2), 333–351.

Gannon, V., & Prothero, A. (2016). Beauty blogger selfies as authenticating practices. European Journal of Marketing, 50 (9/10), 1858–1878. https://doi.org/10.1108/EJM-07-2015-0510

Ge, J., Sui, Y., Zhou, X., & Li, G. (2021). Effect of short video ads on sales through social media: the role of advertisement content generators. International Journal of Advertising, 40 (6), 870–896.

Gupta, P., Burton, J. L., & Barros, L. C. (2022). Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match. Internet Research . https://doi.org/10.1108/INTR-04-2021-0229

Gustavsson, A.-S., Nasir, A. S., & Ishonova, S. (2018). Towards a world of influencers: Exploring the relationship building dimensions of influencer marketing . Jönköping International Business School.

Hayes, A. F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach . Guilford Press.

Horton, D., & Richard Wohl, R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19 (3), 215–229. https://doi.org/10.1080/00332747.1956.11023049

Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion: Psychological studies of opinion change . Yale University Press.

Hudders, L., Jans, S. D., & Veirman, M. D. (2020). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 6 , 327–375. https://doi.org/10.1080/02650487.2020.1836925

Ilicic, J., & Webster, C. M. (2016). Being true to oneself: investigating celebrity brand authenticity. Psychology & Marketing, 33 (6), 410–420. https://doi.org/10.1002/mar.20887

Jin, S. V., & Ryu, E. (2020). “I’ll buy what she’s wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55 , 102121. https://doi.org/10.1016/j.jretconser.2020.102121

Jin, X. L., Chen, X., & Zhou, Z. (2022). The impact of cover image authenticity and aesthetics on users’ product-knowing and content-reading willingness in social shopping community. International Journal of Information Management, 62 , 102428. https://doi.org/10.1016/j.ijinfomgt.2021.102428

Kamins, M. A. (1990). An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep. Journal of Advertising, 19 (1), 4–13. https://doi.org/10.2307/4188750

Karagür, Z., Becker, J. M., Klein, K., & Edeling, A. (2022). How, why, and when disclosure type matters for influencer marketing. International Journal of Research in Marketing, 39 (2), 313–335.

Kernis, M. H., & Goldman, B. M. (2006). A multicomponent conceptualization of authenticity: theory and research. Advances in Experimental Social Psychology, 38 , 283–357. https://doi.org/10.1016/S0065-2601(06)38006-9

Kim, D. Y., & Kim, H. Y. (2021a). Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business Research, 130 , 405–415. https://doi.org/10.1016/j.jbusres.2020.02.020

Kim, D. Y., & Kim, H. Y. (2021b). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134 , 223–232.

Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K., & Badahdah, R. (2019). Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM. International Journal of Organizational Analysis, 27 (2), 308–321. https://doi.org/10.1108/IJOA-04-2018-1406

36Kr (2023). 2020 China Livestreaming E-commerce Industry Research Report . Retrieved from http://www.100ec.cn/index/detail--6579359.html/ Accessed on December 7, 2020.

Kraus, S., Gast, J., Schleich, M., Jones, P., & Ritter, M. (2019). Content is king: how SMEs create content for social media marketing under limited resources. Journal of Macromarketing, 39 (4), 415–430. https://doi.org/10.1177/0276146719882746

Kupfer, A. K., Vor, Pähler., der Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The role of the partner brand’s social media power in brand alliances. Journal of Marketing, 82 (3), 25–44. https://doi.org/10.1509/jm.15.0536

Labrecque, L. I. (2014). Fostering consumer-brand relationships in social media environments: The role of parasocial interaction. Journal of Interactive Marketing, 28 (2), 134–148. https://doi.org/10.1016/j.intmar.2013.12.003

Langlois, J. H., Kalakanis, L., Rubenstein, A. J., Larson, A., Hallam, M., & Smoot, M. (2000). Maxims or myths of beauty? A meta-analytic and theoretical review. Psychological bulletin, 126 (3), 390.

Lee, E. J. (2020). Authenticity model of (mass-oriented) computer-mediated communication: Conceptual explorations and testable propositions. Journal of Computer-Mediated Communication, 25 (1), 60–73.

Lee, J. A., & Eastin, M. S. (2021). Perceived authenticity of social media influencers: Scale development and validation. Journal of Research in Interactive Marketing, 15 (4), 822–841. https://doi.org/10.1108/JRIM-12-2020-0253

Lee, S. S., & Johnson, B. K. (2022). Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness. International Journal of Advertising, 41 (1), 30–53.

Lemay, E. P., Jr., Clark, M. S., & Greenberg, A. (2010). What is beautiful is good because what is beautiful is desired: Physical attractiveness stereotyping as projection of interpersonal goals. Personality and Social Psychology Bulletin, 36 (3), 339–353. https://doi.org/10.1177/0146167209359700

Liang, H., Xue, Y., & Wu, L. (2013). Ensuring employees’ IT compliance: carrot or stick? Information Systems Research, 24 (2), 279–294.

Lie, D. S., Sung, B., Stankovic, M., & Septianto, F. (2024). How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity. Decision Support Systems, 178 , 114144.

Liu, F., Meng, L., Chen, S., & Duan, S. (2020). The impact of network celebrities’ information source characteristics on purchase intention. Chinese Journal of Management, 17 , 94–104.

Liu, R.-D., Bian, R., Gao, Q., Ding, Y., & Zhang, J. (2016). I like you more when your behaviors fit my motivational orientation: The effect of interpersonal regulatory fit on interpersonal evaluation. Personality and Individual Differences, 99 , 166–173.

Lou, C., & Kim, H. K. (2019). Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and purchase intentions. Frontiers in Psychology, 10 , 2567. https://doi.org/10.3389/fpsyg.2019.02567

Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19 (1), 58–73. https://doi.org/10.1080/15252019.2018.1533501

Maddux, J. E., & Rogers, R. W. (1980). Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty. Journal of Personality and Social Psychology, 39 (2), 235–244. https://doi.org/10.1037/0022-3514.39.2.235

Mañas-Viniegra, L., Núñez-Gómez, P., & Tur-Viñes, V. (2020). Neuromarketing as a Strategic Tool for Predicting How Instagramers Have an Influence on the Personal Identity of Adolescents and Young People in Spain. Heliyon, 6 (3), 1–16. https://doi.org/10.1016/j.heliyon.2020.e03578

Marpo, L., Jorge, A., & Tomaz, R. (2020). “I felt like I was really talking to you!”: intimacy and trust among teen vloggers and followers in Portugal and Brazil. Journal of Children and Media, 14 (1), 22–37. https://doi.org/10.1080/17482798.2019.1699589

Mccroskey, J. C., Richmond, V. P., & Daly, J. A. (1975). The development of a measure of perceived homophily in interpersonal communication. Human Communication Research, 1 , 323–332. https://doi.org/10.1111/j.1468-2958.1975.tb00281.x

Mcguire, W. J. (1985). Chapter attitudes and attitude change . Handbook of Social Psychology.

Moraes, M., Gountas, J., Gountas, S., & Sharma, P. (2019). Celebrity influences on consumer decision making: new insights and research directions. Journal of Marketing Management, 35 , 1159–1192. https://doi.org/10.1080/0267257X.2019.1632373

Moulard, J. G., Garrity, C. P., & Rice, D. H. (2015). What makes a human brand authentic? Identifying the antecedents of celebrity authenticity, Psychology & Marketing, 32 (2), 173–186. https://doi.org/10.1002/mar.20771

Munnukka, J., Uusitalo, O., & Toivonen, H. (2016). Credibility of a Peer Endorser and Advertising Effectiveness. Journal of Consumer Marketing, 33 , 182–192. https://doi.org/10.1108/JCM-11-2014-1221

Nam, K., Dutt, C. S., & Baker, J. (2023). Authenticity in objects and activities: Determinants of satisfaction with virtual reality experiences of heritage and non-heritage tourism sites. Information Systems Frontiers, 25 (3), 1219–1237.

Net Influencer. (2023). Best Short Video Platform According To 2023 Data . Retrieved from https://www.netinfluencer.com/best-short-video-platform-in-2023/ . Accessed March 27, 2023.

Nunes, J. C., Ordanini, A., & Giambastiani, G. (2021). The concept of authenticity: what it means to consumers. Journal of Marketing, 85 (4), 1–20. https://doi.org/10.1177/0022242921997081

Ohanian, R. (1991). The Impact of Celebrity Spokespersons’ Perceived Image On Consumers’ Intention to Purchase. Journal of Advertising Research, 31 , 46–54.

Olson, E. L., & Thjømøe, H. M. (2011). Explaining and articulating the fit construct in sponsorship. Journal of Advertising, 40 (1), 57–70. https://doi.org/10.2753/JOA0091-3367400104

Ong, Y. X., Sun, T., & Ito, N. (2022). Beyond influencer credibility: the power of content and parasocial relationship on processing social media influencer destination marketing campaigns. In Information and Communication Technologies in Tourism 2022: Proceedings of the ENTER 2022 eTourism Conference, January 11–14, 2022 (pp. 110-122). Springer International Publishing

Patzer, G. L. (1983). Source credibility as a function of communicator physical attractiveness. Journal of Business Research, 11 (2), 229–241. https://doi.org/10.1016/0148-2963(83)90030-9

Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades' evidence. Journal of Applied Social Psychology, 34 (2), 243–281. https://doi.org/10.1111/j.1559-1816.2004.tb02547.x

Pradhan, B., Kishore, K., & Gokhale, N. (2023). Social media influencers and consumer engagement: A review and future research agenda. I nternational Journal of Consumer Studies, 47 (6), 2106–2130. https://doi.org/10.1111/ijcs.12901

Riley, M. W., Hovland, C. I., Janis, I. L., & Kelley, H. H. (1954). Communication and persuasion: psychological studies of opinion change. American Sociological Review, 19 (3), 355–357. https://doi.org/10.2307/2087772

Rubin, A. M., Perse, E. M., & Powell, R. A. (2010). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12 (2), 155–180. https://doi.org/10.1111/j.1468-2958.1985.tb00071.x

Rubin, R. B., & McHugh, M. P. (1987). Development of parasocial interaction relationships. Journal of Broadcasting and Electronic Media, 31 (3), 279–292. https://doi.org/10.1080/08838158709386664

Sakib, M. N., Zolfagharian, M., & Yazdanparast, A. (2020). Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. Journal of Retailing and Consumer Services, 52 , 101733. https://doi.org/10.1016/j.jretconser.2019.01.002

Sawyerr, S. D. (2021). How does the booming short video affect attention economy? Proceedings of Business and Economic Studies, 4 (2), 12–15. https://doi.org/10.26689/pbes.v4i2.2014

Schramm, H., & Hartmann, T. (2008). The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes. Communications, 33 (4), 385–401. https://doi.org/10.1515/COMM.2008.025

Serman, Z. E., & Sims, J. (2023). Source credibility theory: SME hospitality sector blog posting during the Covid-19 pandemic. Information Systems Frontiers , 25 (6), 2317–2334.

Shan, Y., Chen, K. J., & Lin, J. S. (2020). When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive. International Journal of Advertising, 39 (5), 590–610. https://doi.org/10.1080/02650487.2019.1678322

Sirgy, M. J. (1985). Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research, 13 (3), 195–206. https://doi.org/10.1016/0148-2963(85)90026-8

Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53 , 101742. https://doi.org/10.1016/j.jretconser.2019.01.011

Sreejesh, S., Paul, J., Strong, C., & Pius, J. (2020). Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. International Journal of Information Management, 54 , 102155.

Stubb, C., & Colliander, J. (2019). “This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Computers in Human Behavior, 98 , 210–222. https://doi.org/10.1016/j.chb.2019.04.024

Tang, Y., & Ning, X. (2023). Understanding user misrepresentation behavior on social apps: The perspective of privacy calculus theory. Decision Support Systems, 165 , 113881.

TikTok Business. (2022). What’s Next Report . Retrieved from https://newsroom.tiktok.com/en-sg/tiktok-whats-next-report-2022-sg/ . Accessed February 25, 2022.

Till, B. D., Stanley, S. M., & Priluck, R. (2008). Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing, 25 (2), 179–196. https://doi.org/10.1002/mar.20205

Tolson, A. (2001). Being yourself: the pursuit of authentic celebrity. Discourse Studies, 3 (4), 443–457. https://doi.org/10.1177/1461445601003004007

Van der Bend, D. L., Gijsman, N., Bucher, T., Shrewsbury, V. A., van Trijp, H., & van Kleef, E. (2023). Can I@ handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents’ persuasion knowledge and brand outcomes. Computers in Human Behavior, 144 , 107723. https://doi.org/10.1016/j.chb.2023.107723

Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45 (4), 617–644. https://doi.org/10.1111/ijcs.12647

WebsiteBuilderExpert. (2023). TikTok Micro Influencers: How They Can Help Grow Your Brand – and How to Find Them . Retrieved from https://www.websitebuilderexpert.com/grow-online/tiktok-micro-influencers/ . Accessed January 5, 2023.

Wellman, M. L., Stoldt, R., Tully, M., & Ekdale, B. (2020). Ethics of authenticity: Social media influencers and the production of sponsored content. Journal of Media Ethics, 35 (2), 68–82. https://doi.org/10.1080/23736992.2020.1736078

Woodcock, J., & Johnson, M. R. (2019). Live streamers on twitch.tv as social media influencers: chances and challenges for strategic communication. International Journal of Strategic Communication, 13 (4), 321–335. https://doi.org/10.1080/1553118X.2019.1630412

Wu, D., Min, C., Li, Z., & Wang, Y. (2023). Vigilance and habituation: Polymorphic experience effects in internet users’ privacy disclosure decisions. Decision Support Systems, 170 , 113961.

Xiang, L., Zheng, X., Lee, M. K., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36 (3), 333–347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002

Xu, P., Chen, L., & Santhanam, R. (2015). Will video be the next generation of e-commerce product reviews? Presentation format and the role of product type. Decision Support Systems, 73 , 85–96. https://doi.org/10.1016/j.dss.2015.03.001

Yang, T., Yang, F., & Men, J. (2023). Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective. International Journal of Information Management, 68 , 102589. https://doi.org/10.1016/j.ijinfomgt.2022.102589

Yuan, C. L., Kim, J., & Kim, S. J. (2016). Parasocial relationship effects on customer equity in the social media context. Journal of Business Research, 69 (9), 3795–3803. https://doi.org/10.1016/j.jbusres.2015.12.071

Zhou, S., Barnes, L., McCormick, H., & Blazquez Cano, M. (2021). Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59 , 102293. https://doi.org/10.1016/j.ijinfomgt.2020.102293

Zhu, S., Gupta, A., Paradice, D., & Cegielski, C. (2019). Understanding the impact of immersion and authenticity on satisfaction behavior in learning analytics tasks. Information Systems Frontiers, 21 , 791–814.

Download references

Acknowledgements

We very much appreciate the editor’s and reviewers’ suggestions and thank all participants who have enrolled this study.

Author information

Authors and affiliations.

School of Economics and Management, Beijing Jiaotong University, Beijing, China

School of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, 350001, Fujian, China

Chenhan Ruan

Business School, University of Edinburgh, Edinburgh, United Kingdom

You can also search for this author in PubMed   Google Scholar

Contributions

Nan Zhang: Conceptualization; Data curation; Methodology; Writing-original draft; Funding acquisition; Project Administration. Chenhan Ruan: Data Curation; Formal Analysis; Methodology; Writing-review & editing; Funding acquisition. Xiwen Wang: Data curation; Investigation; Writing-original draft.

Corresponding author

Correspondence to Chenhan Ruan .

Ethics declarations

Ethics approval and consent to participate.

All participants gave the informed consent which was approved by the Ethics Committee of Beijing Jiaotong University.

Consent for Publication

Written informed consent for publication of this paper was obtained from the Beijing Jiaotong University and all authors.

Conflicts of Interest

We have no competing financial interests or personal relationships that could have appeared to affect the work reported in this paper.

Additional information

Publisher's note.

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Appendix C: measurement

Credibility (7 item; Ohanian, 1991 ; Munnukka et al., 2016 )

The SMI is an expert on the topic.

I think the content of the SMI is trustworthy.

I trust the SMI in the short video that I am watching.

I feel the SMI knows a lot about the product.

I feel the SMI is competent to make assertions about the product.

I consider the SMI an expert on the product.

I consider the SMI sufficiently experienced to make assertions about the product.

Attractiveness (7 items; Ohanian, 1991 ; Munnukka et al., 2016 )

I like this influencer.

This influencer is physically attractive.

I think I have many similarities to this SMI.

I think the appearance of the SMI attracts me.

I feel close to the SMI I am following.

I identify with the SMI’s lifestyle.

I can easily identify with the SMI.

SMI authenticity

Study 1: (1 item; Jin et al., 2022 )

Please choose the extent to which the social media influencer is authentic.

Study 2: (18 items; Lee & Eastin, 2021 )

The SMI seems kind and good hearted Is sincere

The SMI comes off as very genuine

The SMI is down-to-earth

Truthful endorsements:

Although the SMIs post ads, they give meaningful insights into the products

The SMI gives very honest reviews on brands

The products and brands the SMIs endorse vibe well with their personality

The SMIs promotes products they would actually use

Visibility:

The SMIs not only posts about the good in their life but also about hardships

The SMI talks about real-life issues going on in their life

The SMI talks about their flaws and is not ashamed for showing them to the public

The SMI reveals a lot of their personal life to the public

The SMI is skilled in their field

The SMI is very knowledgeable in their field

The SMI demonstrates a natural ability in their field

Uniqueness:

The SMI is unique

The SMI has distinctive characteristics

Their content is original and not a copy of someone else’s

Study 3: ( Moulard et al., 2015 ;  Ilicic & Webster, 2016 )

The SMI is genuine

The SMI seems real to me

The SMI is authentic

The SMI tries to act in a manner that is consistent with his held values, even if others criticize or reject him for doing so

The SMI cares about openness and honesty in close relationships with others

In general, the SMI places a good deal of importance on others understanding who he truly is

People can count on the SMI being who he is regardless of the situation

Para-social Interaction (7 items; Rubin et al., 2010 )

The short video shows me what the SMI are like.

When I'm watching the short video, I feel as if I am part of their group.

The SMI make me feel comfortable, as if I am with friends.

When she introduced a product, she seems to understand the kinds of things I want to know.

I sometimes want to make comments and likes to this SMI during the short video.

If there were a story about my she in an article, I would read it.

I think she is like an old friend.

SMI types ( Ducoffe, 1996 )

Informative type:

“I learn about a new thing from this video”

“This video provides information about this product/brand”

“Through this video, I think it may be useful for me to know this brand in the future”

Entertainment type:

“I appreciate this video because it is not only delivering product information, but also pleasing me”

“After watching this video, I still have some clips in my mind from time to time” “The format of this video is refreshing and interesting to me”

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Zhang, N., Ruan, C. & Wang, X. You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes. Inf Syst Front (2024). https://doi.org/10.1007/s10796-024-10523-9

Download citation

Accepted : 15 July 2024

Published : 06 August 2024

DOI : https://doi.org/10.1007/s10796-024-10523-9

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Short Video Scenes
  • Authenticity Perception
  • Credibility
  • Attractiveness
  • Para-social Interaction
  • Social Media Influencer Type
  • Find a journal
  • Publish with us
  • Track your research

To revisit this article, visit My Profile, then   View saved stories .

  • Conditionally
  • Newsletter Signup

10 Pairs of Slides That’ll Make Getting Out the Door So Much Easier

Best slides for women in 2024

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

Flip-flops’ cool older sibling, slides are the ultimate comfy, convenient summer shoes. The best slides for women take those factors to the next level—they’re basically clouds for your feet that won’t turn them into sweaty messes and are cute enough to wear with your entire warm weather wardrobe, from leggings to summer dresses.

With so many cushy options available, it can be hard to separate the truly exceptional slides from the pairs that are just okay. That’s why we looked back at past Sneaker Award winners, SELF Faves, editors’ picks, and podiatrist recommendations to find styles from top brands that you’ll want to live in.

Our top picks

  • Best Overall: Merrell Hut Ultra Wrap
  • Runner-Up: Oofos Ooahh Slide
  • Best Budget: Adidas Adilette Comfort Slides
  • Best for Plantar Fasciitis: Hoka Ora Recovery Slide 3
  • Most Supportive: Vionic Rejuvenate
  • Most Stylish: Birkenstock Arizona Soft Footbed

In this article

  • Shop the best slides for women

More great options

What to look for in a good pair of slides, the best slides.

Need an easy shoe for beach days, pool trips, takeout runs, or lounging at home? Slides are the answer. Check out our picks below, then read on for expert advice on how to choose your perfect pair.

Merrell Women's Hut Ultra Wrap

Hut Ultra Wrap

  • Long-lasting comfort
  • Next to none—practically perfect

When we gave the Ultra Wrap slide a Sneaker Award last year, our testers had nothing but glowing things to say: “These sandals are beyond comfortable. I’ve never owned a pair that feel this good.” One person wore theirs for over 100 hours and noticed that they were still just as comfortable as the day they tried them on.

This slide is comfy, supportive, breathable, and stable on slippery surfaces. It also has adjustable straps to prevent it from flying off your foot (and add a cool outdoorsy accent too). If you want a pair of slides that you can really wear anywhere—and not just shuffle around in—the Ultra Wrap is it.

  • Sizes: US 5 to 11 | Widths: Medium | Materials: Mesh, synthetic fabrics, ethylene vinyl acetate (EVA)

Ooahh Slide in slate color way on white background

Ooahh Slide

  • Pressure-relieving footbed
  • Odor-resistant
  • Inconsistent sizing, according to Zappos reviewers

These highly cushioned slides are accepted by the American Podiatric Medical Association (APMA), meaning a panel of experts has found that their high-quality design promotes healthy feet. Podiatrists have previously recommended them to SELF for people dealing with foot pain, and we named the flip-flop version a SELF Fave back in 2020. Both shoes have the same foam footbed, which our tester said cradled her arches and took some pressure off her feet.

  • Sizes: US 6 to 15 | Widths: Medium | Materials: Synthetic materials, proprietary foam

Adilette Comfort Slides in green and white color way on gray background

Adilette Comfort Slides

  • Lots of different color options
  • Not very supportive

It might look a whole lot like the Adidas pool slides of your youth, but the Adilette Comfort Slide has a plusher footbed and comes in trendier colors. This writer has had her pair for about seven years, and they’re just as comfy as ever. You can certainly wear them outside (the sole is sturdy enough for pavement, dirt, or sand), but they also make the perfect breezy house shoe if clogs and slippers tend to feel too hot for you.

  • Sizes: US 5 to 14 | Widths: Medium | Materials: Synthetic materials and fabrics, EVA

Ora Recovery Slide 3 in papaya color way on white background

Ora Recovery Slide 3

  • Ventilated foot strap
  • APMA-approved
  • Tons of color options
  • Zappos reviewers report inconsistent sizing

Podiatrists (and SELF staffers ) love Hokas for relieving plantar fasciitis pain (which usually feels like an aching or stabbing sensation in your heel)—and that’s not limited to the brand’s sneakers. Erik Sims, DPM , managing partner of Sims & Associates Podiatry in New York, previously told SELF that the Ora 3 is a great option for people who deal with plantar fasciitis, since it has a thick, heavily cushioned sole that should help reduce some of the impact from your footsteps.

  • Sizes: US 5 to 16 | Widths: Medium | Materials: EVA

Rejuvenate sandals in powder blue color way on white background

  • Thick, sturdy outsole
  • Foot-hugging design
  • Runs slightly large and wide, according to Zappos reviewers

Slides aren’t known for their arch support , but Vionic’s Rejuvenate is a bit of an exception. Between its Velcro upper strap and contoured insole, it hugs your entire foot. One SELF staffer calls it her go-to house shoe: “These slides have replaced my fuzzy slippers for the warm weather—and honestly, it’s for the best because they’re way more supportive.” She also shouts out its grooved footbed, which has a slightly massaging effect.

  • Sizes: US 5 to 14 | Widths: Medium | Materials: Synthetic fabrics and materials, EVA

Arizona Soft Footbed sandals in suede taupe color way on white background

Birkenstock

Arizona Soft Footbed

  • Timeless design
  • Gets better with wear

Truly, we’ve yet to see a year go by where the Birkenstock Arizona isn’t in fashion. Paulina Piekarska, DPM , a foot and ankle specialist and surgeon at Hartford HealthCare Connecticut Orthopaedic Institute St. Vincent’s Medical Center, previously recommended this classic sandal for its supportive design that molds to your foot the more you wear it. Both of its leather straps are adjustable, so you can ensure a close fit across your forefoot and midfoot.

  • Sizes: EU 36 to 42 | Widths: Narrow and medium | Materials: Suede, cork, foam, EVA

Still haven’t found a pair you can’t wait to slip on? The options below come highly recommended by staffers and online reviewers.

Victori One sandals in white and black color way on white background

Victori One

Another under-$40, pool-style slide, Nike’s best-selling Victori One has a cool, minimalist design that looks great on its own or, dare we say, with your favorite colorful socks. We also like that the sole gets thicker at the heel, for a little more comfort.

Wait, Why Are We Not Calling It ‘Synchronized’ Swimming Anymore?

  • Sizes: US 5 to 12 | Widths: Medium | Materials: Synthetic materials, foam

Mellow Recovery Slide in pink clay color way on white background

Mellow Recovery Slide

Famous Footwear

In addition to making some of our favorite ugly clogs , Crocs offers some super pillowy slides. Reviewers love the Mellow slide for its incredibly comfortable feel, and we appreciate the airflow vents in its upper.

  • Sizes: US 6 to 12 | Widths: Medium | Materials: Proprietary foam

Restfeel Slide in neutral color way on gray background

Restfeel Slide

The Restfeel’s sole is on the thinner side, but according to SELF’s director of fitness and food, it has plenty to offer in terms of cushion—so much so that it ousted her other comfy footwear. “I originally thought I’d wear them only post-workout, but after I slipped them on once for an errand, they quickly became my go-to summer shoe,” she says.

  • Sizes: US 5 to 12 | Widths: Medium | Materials: Foam, rubber

Madrid sandals in white and cork color way on white background

Here’s another stylish option from Birkenstock, which comes highly recommended by another SELF staffer. It has the same molded footbed as the Arizona, but with a single chic buckled strap.

  • Sizes: EU 36 to 42 | Widths: Narrow and medium | Materials: Suede, cork, felt, jute, EVA

Most slides lack many of the key features podiatrists like to see in footwear, like arch support, reliable shock absorption, and a back strap or heel counter. They can also put you at risk of injury if you have balance issues or are prone to tripping, physical therapist Melania Anderson, PT, DPT , the Total Joint program manager of the Bone and Joint Institute at Hartford HealthCare, tells SELF. For all those reasons, they’re generally not suitable for all-day wear or fast-paced activities, Adam Ferguson, DO , a foot and ankle specialist and board-certified orthopedic surgeon at the Connecticut Orthopaedic Institute, tells SELF.

But as we mentioned earlier, you can’t deny the sheer convenience of a good slide—and Dr. Anderson notes that they’re a fine option for short errands and outings where you’ll be off your feet for most of the time (say, lounging by the pool). You just want to avoid feeling like your arch is collapsing or your toes are gripping the inside of the shoe as you walk, she says. If you can find a slide that feels supportive, meaning its insole maps to and cradles the shape of your foot, and somewhat secure, maybe with the help of a deep heel cup or toe groove, that’ll be your best option.

Cushioning is helpful too, and slides marketed for “recovery” are often made with thick layers of comfy foam. That includes many of our top picks, like the Merrell Hut Ultra Wrap, Oofos Ooahh, and Hoka Ora 3. Their brands claim that these designs can help your feet and joints rebound faster from tough workouts. While they’re pretty darn comfortable, they probably won’t optimize your rest days in any substantial way, Dr. Ferguson says. Your best shot at a solid recovery routine is consulting with a physical therapist or sports medicine specialist, Dr. Anderson says.

Get more of SELF’s great product recommendations delivered right to your inbox (for free!).

  • 18 Pairs of Comfy Walking Shoes for Every Occasion
  • The Very Best Shoes for Standing All Day, Whatever Your Plans Are
  • These White Sneakers Are Anything But Basic

what makes a good self presentation

SELF does not provide medical advice, diagnosis, or treatment. Any information published on this website or by this brand is not intended as a substitute for medical advice, and you should not take any action before consulting with a healthcare professional.

The Best Climbing Shoes for Total Beginners

  • Skip to main content
  • Keyboard shortcuts for audio player

Life Kit

  • Dear Life Kit
  • Life Skills

6 ways grown-ups can recreate that fresh, buzzy feeling of a new school year

what makes a good self presentation

Back-to-school season can still be an opportunity for a refresh, even if you're not headed back to the classroom. Maria Korneeva/Getty Images/Moment RF hide caption

Ah, remember the excitement of starting a new school year? Shopping for new notebooks, picking out the perfect outfit for the first day of school, the smell of pencil sharpenings in the classroom?

Just because you’re a grown-up doesn’t mean you can’t harness that buzzy back-to-school energy. Here are seven activities you probably did in school as a kid -- like playing at recess and packing lunches -- updated for the adult version of you. We hope these ideas inspire new routines and positive changes as you transition into fall.

Miss packing a school lunch? Try meal-prepping

Kevin Curry, founder of FitMenCook , meal preps two nights a week. On these nights, he'll spend 45 minutes cooking five dishes to mix and match over the next few days — for example, chickpeas, chicken, jasmine rice, roasted vegetables and a green medley of spinach, chard and kale.

How To Learn A New Skill

How To Learn A New Skill

"With those five foods I prepped, I made about ten different meal combinations," he says. One day you might want chicken, rice and greens, another day you might want chickpeas, greens and chicken. Transform the flavor of each meal with different condiments like tahini dressing or barbecue sauce. Read more tips here .

Miss back-to-school shopping? Spruce up your wardrobe

Even if you aren’t doing any back-to-school shopping this fall, you can prioritize your personal style with a closet purge. Asia Jackson, actor and YouTuber, says to try on every item in your wardrobe and ask yourself a few questions to determine if you should donate or keep that sweater you haven’t worn in years.

“Do you feel good in this item? Do you look good in this item?” says Jackson. “If it doesn't make you feel good, then you should get rid of it.” Once you’ve identified the pieces you love, use them as the foundation for your revamped style. Read more tips here . 

Miss learning new things? Read more books

Overhead view of a woman sitting in her bed in the morning with a cup of coffee and reading a book

If you want to read more books, try getting in a few pages in the morning before you start your day. NickyLloyd/Getty Images/E+ hide caption

Got a fall reading list you can’t wait to get through? Set yourself up for success by reading in the morning, says NPR culture correspondent Lynn Neary, “particularly on weekend mornings.”

You’re less likely to fall asleep the way you can if you try to read before bed, and it’s a nice way to start your day. Read more tips here . 

4 questions to ask yourself if you're considering going back to school

4 questions to ask yourself if you're considering going back to school

Miss writing in your planner make a better to-do list.

To create clear, short and doable action items, follow the two-minute rule. "If it takes less than two minutes, just do it right then and there," says Angel Trinidad , founder and CEO of Passion Planner, a company that sells paper and digital planners and journals. "It's not worth the bandwidth to write it down, remember it and do it."

For larger tasks, break them down into smaller chunks. People aren't specific enough when they write down items on their to-do lists, says Oliver Burkeman, author of Four Thousand Weeks: Time Management for Mortals . And what ends up happening, he adds, is that "we don't get them done because we're not expressing them in a doable form." Read more tips here .

Miss recess? Bring more play into your life

Not sure how to incorporate more play into your life? Ask yourself what kind of play you enjoyed as a child.

Not sure how to incorporate more play into your life? Ask yourself what kind of play you enjoyed as a child. Stephen Zeigler/Getty Images/The Image Bank RF hide caption

If you want to bring more play into your life, you don't necessarily need to make any significant life changes or rework your entire schedule. Play is as simple as observing tiny moments in nature, says Stuart Brown , founder of the National Institute for Play. Any increase in play throughout your day is a win – whether it's a playful hobby like painting, playing a board game, or just a new, playful outlook.

If you aren’t sure what kind of play you’ll enjoy now as an adult, ask yourself – how did I like to play as a kid? And how can I incorporate that form of play into my life now? Read more tips here .

Miss meeting new people? Change your mindset on friendship

If you want to make more friends, assume that other people also need friends, says Heather Havrilesky, author of the advice column Ask Polly .

“People assume that everybody already has friends,” she says. The truth is, “nobody already has their friends.”

It may feel uncomfortable to send the first text message to hang out one-on-one for the first time. But accept the awkwardness, she says. It stems from vulnerability -- and you can't have friends without getting vulnerable. Read more tips here .

This digital story was written by Clare Marie Schneider. It was edited by Malaka Gharib. The visual editor is Rebecca Harlan. We'd love to hear from you. Email us at [email protected]. Listen to Life Kit on Apple Podcasts  and Spotify , or sign up for our newsletter .

what makes a good self presentation

Salesforce is closed for new business in your area.

Cart

  • SUGGESTED TOPICS
  • The Magazine
  • Newsletters
  • Managing Yourself
  • Managing Teams
  • Work-life Balance
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Topic Feeds
  • Account Settings
  • Email Preferences

How to Look and Sound Confident During a Presentation

  • Carmine Gallo

what makes a good self presentation

Your audience will make up their minds about you in seconds.

How you look and sound during a speech or presentation are going to make a big impression on your audience. Within seconds, listeners will decide whether you are trustworthy, and they will do it based on your body language and vocal attributes. The good news is that there is plenty of hard evidence that explains how you can give the appearance of confidence and competence — even if you’re nervous or timid on the inside. To look confident, make eye contact, keep an open posture, and use gestures to emphasize your message. To sound confident, eliminate filler words, take time to pause before important messages, and vary your pace.

You’ve crafted the message and created the slides for your next presentation. Now it’s time to wow the audience. How you look and sound are going to make a big impression — and your audience will form opinions quickly .

what makes a good self presentation

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

Fact Checking Trump’s Mar-a-Lago News Conference

The former president took questions from reporters for more than hour. We examined his claims, attacks and policy positions.

By The New York Times

  • Share full article

what makes a good self presentation

Former President Donald J. Trump held an hourlong news conference with reporters on Thursday at his Mar-a-Lago club in Florida, during which he attacked Vice President Kamala Harris, his general election opponent, criticized the Biden administration’s policies and boasted of the crowd size at his rallies. We took a closer look at many of his claims.

Linda Qiu

Trump claims his Jan. 6 rally crowd rivaled the 1963 March on Washington. Estimates say otherwise.

“If you look at Martin Luther King, when he did his speech, his great speech. And you look at ours, same real estate, same everything, same number of people. If not, we had more.” — Former President Donald J. Trump

This lacks evidence.

Mr. Trump was talking about the crowds gathered for his speech on Jan. 6, 2021, and for the “I Have a Dream” speech the Rev. Dr. Martin Luther King Jr. delivered during the March on Washington in 1963. While it is difficult to gauge exact crowd sizes, estimates counter Mr. Trump’s claim that the numbers gathered were comparable. Dr. King’s speech drew an estimated 250,000 people . The House Select Committee responsible for investigating the events of Jan. 6 estimated that Mr. Trump’s speech drew 53,000 people.

“She wants to take away your guns.”

— Former President Donald J. Trump

Ms. Harris, in 2019, said she supports a gun buyback program for assault weapons, not all guns. Her campaign told The New York Times recently that she no longer supports a buyback program.

Advertisement

Peter Baker

Peter Baker

“They take the strategic national reserves. They’re virtually empty now. We have never had it this low.”

This is exaggerated..

President Biden has indeed tapped the Strategic Petroleum Reserve to try to mitigate gasoline price increases , drawing it down by about 40 percent from when he took office, and it is currently at the lowest level since the 1980s. But it still has 375 million barrels in it now , which is not “virtually empty” nor is it at the lowest level ever.

“The vast majority of the country does support me.”

Mr. Trump never won a majority of the popular vote in either of the elections he ran in and never had the approval of a majority of Americans in a single day of Gallup polling during his presidency. An average of polls by FiveThirtyEight.com shows that he is viewed favorably by just 43 percent of Americans today and has the same level of support in a matchup against Vice President Kamala Harris.

Alan Rappeport

Alan Rappeport

“They’re going to destroy Social Security.”

President Biden and Vice President Kamala Harris have pledged not to make any cuts to America’s social safety net programs. Mr. Trump suggested this year that he was open to scaling back the programs when he said there was “a lot you can do in terms of entitlements in terms of cutting.” He later walked back those comments and pledged to protect the programs. But if changes to the programs are not made, the programs’ benefits will automatically be reduced eventually. Government reports released earlier this year projected that the Social Security and disability insurance programs, if combined, would not have enough money to pay all of their obligations in 2035. Medicare will be unable to pay all its hospital bills starting in 2036.

Coral Davenport

Coral Davenport

“Everybody is going to be forced to buy an electric car.”

While the Biden administration has enacted regulations designed to ensure that the majority of new passenger cars and light trucks sold in the United States are all-electric or hybrids by 2032, the rules do not require consumers to buy electric vehicles.

“Our tax cuts, which are the biggest in history.”

The $1.5 trillion tax cut, enacted in December 2017, ranks below at least half a dozen others by several metrics. The 1981 tax cut enacted under President Ronald Reagan is the largest as a percentage of the economy and by its reduction to federal revenue. The 2012 cut enacted under President Barack Obama amounted to the largest cut in inflation-adjusted dollars: $321 billion a year.

“They’re drilling now because they had to go back because gasoline was going up to seven, eight, nine dollars a barrel. The day after the election, if they won, you’re going to have fuel prices go through the roof.”

The price of gasoline reached a low of $1.98 per gallon in April 2020, when Mr. Trump was president, chiefly as a result of the drop in driving in the first months of the Covid pandemic. It rose to a peak of $5 per gallon in June 2022, but has since steadily dropped to $3.60 per gallon in July 2024. The United States has steadily increased its oil production over the last decade, becoming the world’s largest producer of oil in 2018, a status it still holds today .

“If you go back and check your records for 18 months, I had a talk with Abdul. Abdul was the leader of the Taliban still is, but had a strong talk with him. For 18 months. Not one American soldier was shot at or killed, but not even shot at 18 months.”

Mr. Trump spoke with a leader of the Taliban in March 2020. In the 18 months that followed, from April 2020 to October 2021, 13 soldiers died in hostile action in Afghanistan.

“Democrats are really the radical ones on this, because they’re allowed to do abortion on the eighth and ninth month, and even after birth.”

No state has passed a law allowing for the execution of a baby after it is born, which is infanticide. Moreover, abortions later in pregnancy are very rare: In 2021, less than 1 percent of abortions happened after 21 weeks’ gestation, according to a Centers for Disease Control and Prevention report based on data from state and other health agencies. More than 90 percent of abortions happened within 13 weeks of gestation.

IMAGES

  1. How To Develop Effective Presentation Skills

    what makes a good self presentation

  2. Apply successfully with a superior PowerPoint Self-Presentation

    what makes a good self presentation

  3. Powerpoint Template Self Introduction Free

    what makes a good self presentation

  4. Self Presentation And Self Presentation Theory Explained

    what makes a good self presentation

  5. The Self Presentation Theory and How to Present Your Best Self

    what makes a good self presentation

  6. Self Presentation Infographic Slide Layout Powerpoint Guide F17

    what makes a good self presentation

COMMENTS

  1. What It Takes to Give a Great Presentation

    What It Takes to Give a Great Presentation. Summary. Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or ...

  2. The self presentation theory and how to present your best self

    Self presentation is any behavior or action made with the intention to influence or change how other people see you. Anytime we're trying to get people to think of us a certain way, it's an act of self presentation. Generally speaking, we work to present ourselves as favorably as possible. What that means can vary depending on the situation and the other person.

  3. How To Do a Presentation About Yourself (With Tips)

    Here's a list of steps on how to do a presentation about yourself: 1. Consider the setting of your presentation. The first step to making a presentation is to consider the setting. Think about where you want to deliver your presentation. This can help you determine what kind of tone to assume and how long to make your presentation.

  4. The Art of Self Presentation: Impression Management and Self-Identity

    Self Presentation, also known as impression management, involves organizing presenting cues to elicit desired responses from others. It encompasses verbal, nonverbal, and stylistic cues to create impressions reflecting well upon the presenter. There are two main motives behind self-presentation: instrumental, aiming to influence others and gain rewards, and expressive, constructing an image to ...

  5. How to Give a Good Presentation: 10 Tips

    How to create an effective presentation Once you've addressed what's causing your fears, it's time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques.

  6. What Is Self-Presentation and How Do You Improve It?

    Learn more about what self-presentation is, explore why people present themselves to others, and see you how to apply the presentation theory at work.

  7. Self-Presentation in Presentations

    When you give a presentation, it is important to remember the whole package, and that means how you present yourself as well as how you present the material. It is not good to spend hours and hours preparing a wonderful presentation and neglect the effect of your own appearance. Whether you like it or not, people make judgements about you based ...

  8. How to make a great presentation

    Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

  9. Powerful and Effective Presentation Skills

    Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way. For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new ...

  10. 14 effective presentation tips to impress your audience

    An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don't come naturally to everyone. In this blog post, you'll find 14 effective presentation tips you can implement in your next presentation to make it a success.

  11. Top Tips for Effective Presentations

    Learn how to make a good presentation even more effective with our top tips, drawing on expert advice from around the world.

  12. 14 Practical Tips to Improve Your Presentation Skills

    Unlock success with our guide on presentation skills. Discover tips for audience engagement, overcoming stage fright, and improved communication.

  13. How To Make a Good Presentation [A Complete Guide]

    A good presentation drives action. Discover the top qualities of effective presentations to guide you in delivering a compelling one.

  14. 8 Ways to Deliver a Great Presentation (Even If You're Super Anxious

    Feeling anxious about a presentation? It's likely about a fear of public humiliation rather than of public speaking. Shift the spotlight from yourself to what you have to say. Reject the voice ...

  15. A Simple Way to Introduce Yourself

    Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context ...

  16. About Me Slides: How to Introduce Yourself in a Presentation

    Learn how to introduce yourself in a presentation by using About Me or About Us slides. 4 different approaches, examples & slide templates.

  17. Self-Presentation in the Digital World

    Self-presentational tactics are techniques for constructing or manipulating others' impressions of the individual and ultimately help to develop that person's identity in the eyes of the world ...

  18. How to Introduce Yourself in a Presentation [with Examples]

    One of the more challenging parts of any presentation is the very first part. If you are wondering how to introduce yourself before starting your presentation, you are in good company. For most of us, once we get the first few sentences out, our nervousness will diminish pretty significantly. So, this initial self-introduction is really important. If we struggle here, our nervousness will ...

  19. What makes a good presentation? (With list and FAQs)

    Learn about different types of presentations, discover what makes a good presentation, benefit from some tips and see the answers to some frequently asked questions.

  20. Why Republicans are calling Walz 'Tampon Tim' : NPR

    Minnesota Gov. Tim Walz signed a law last year requiring public schools to provide period products "to all menstruating students" in grades 4-12. Some Republicans are now criticizing him for it.

  21. How to Make a "Good" Presentation "Great"

    A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you're pitching an idea, reporting market research, or sharing something ...

  22. You recommend, I trust: the interactive self-presentation strategies

    This paper focused on SMI authenticity achieving by exploring the design of SMI self-presentation strategies and social interaction relationship between SMIs and consumers. In Study 1, we revealed that SMI's self-presentation strategies (credibility and attractiveness) were positively associated with authenticity perception for SMIs.

  23. PDF Good evening. The meeting will begin shortly. While you wait, we invite

    time for people to take self ID survey Good evening. The meeting will begin shortly. While you wait, we invite you to complete a ... Information read in both languages for how to participate and hear the presentation in Spanish. The same information will be included in the chat feature.

  24. 10 Best Slides for Women in 2024

    Shop the best slides for women, according to SELF editors. Our top picks include pairs from Birkenstock, Merrell, Adidas, Hoka, and more.

  25. A grown-up's guide to harnessing that fresh, back-to-school energy : NPR

    Refreshing ideas that harness the excitement of going back to school -- like learning new things, packing a school lunch and playing at recess -- updated for the adult version of you.

  26. How to Give a Killer Presentation

    For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED's curator, shares five keys to great presentations ...

  27. How to Generate Leads: 10 Lead Generation Strategies

    In many ways, sales is a game of chance, and many people struggle understanding how to generate leads. Figuring out how to generate leads and handle lead management can be a tough task, but it doesn't have to be if you create your luck and follow proven best practices. In reality, there's more skill than luck in sales, especially when you follow proven lead generation strategies and ...

  28. 19 Facts About Tim Walz, Harris's Pick for Vice President

    19 Facts About Tim Walz, Harris's Pick for Vice President. Mr. Walz, the governor of Minnesota, worked as a high school social studies teacher and football coach, served in the Army National ...

  29. How to Look and Sound Confident During a Presentation

    How you look and sound during a speech or presentation are going to make a big impression on your audience. Within seconds, listeners will decide whether you are trustworthy, and they will do it ...

  30. Fact Checking Trump's Mar-a-Lago News Conference

    Fact Checking Trump's Mar-a-Lago News Conference. The former president took questions from reporters for more than hour. We examined his claims, attacks and policy positions.