facebook interview case study examples

47 case interview examples (from McKinsey, BCG, Bain, etc.)

Case interview examples - McKinsey, BCG, Bain, etc.

One of the best ways to prepare for case interviews at firms like McKinsey, BCG, or Bain, is by studying case interview examples.

There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.

The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.

McKinsey examples
BCG examples
Bain examples
Deloitte examples
Other firms' examples
Case books from consulting clubs
Case interview preparation

Click here to practise 1-on-1 with MBB ex-interviewers

1. mckinsey case interview examples.

Beautify case interview (McKinsey website)
Diconsa case interview (McKinsey website)
Electro-light case interview (McKinsey website)
GlobaPharm case interview (McKinsey website)
National Education case interview (McKinsey website)
Talbot Trucks case interview (McKinsey website)
Shops Corporation case interview (McKinsey website)
Conservation Forever case interview (McKinsey website)
McKinsey case interview guide (by IGotAnOffer)
McKinsey live case interview extract (by IGotAnOffer) - See below

2. BCG case interview examples

Foods Inc and GenCo case samples (BCG website)
Chateau Boomerang written case interview (BCG website)
BCG case interview guide (by IGotAnOffer)
Written cases guide (by IGotAnOffer)
BCG live case interview with notes (by IGotAnOffer)
BCG mock case interview with ex-BCG associate director - Public sector case (by IGotAnOffer)
BCG mock case interview: Revenue problem case (by IGotAnOffer) - See below

3. Bain case interview examples

CoffeeCo practice case (Bain website)
FashionCo practice case (Bain website)
Associate Consultant mock interview video (Bain website)
Consultant mock interview video (Bain website)
Written case interview tips (Bain website)
Bain case interview guide (by IGotAnOffer)
Bain case mock interview with ex-Bain manager (below)

4. Deloitte case interview examples

Engagement Strategy practice case (Deloitte website)
Recreation Unlimited practice case (Deloitte website)
Strategic Vision practice case (Deloitte website)
Retail Strategy practice case (Deloitte website)
Finance Strategy practice case (Deloitte website)
Talent Management practice case (Deloitte website)
Enterprise Resource Management practice case (Deloitte website)
Footloose written case (by Deloitte)
Deloitte case interview guide (by IGotAnOffer)

5. Accenture case interview examples

Case interview workbook (by Accenture)
Accenture case interview guide (by IGotAnOffer)

6. OC&C case interview examples

Leisure Club case example (by OC&C)
Imported Spirits case example (by OC&C)

7. Oliver Wyman case interview examples

Wumbleworld case sample (Oliver Wyman website)
Aqualine case sample (Oliver Wyman website)
Oliver Wyman case interview guide (by IGotAnOffer)

8. A.T. Kearney case interview examples

Promotion planning case question (A.T. Kearney website)
Consulting case book and examples (by A.T. Kearney)
AT Kearney case interview guide (by IGotAnOffer)

9. Strategy& / PWC case interview examples

Presentation overview with sample questions (by Strategy& / PWC)
Strategy& / PWC case interview guide (by IGotAnOffer)

10. L.E.K. Consulting case interview examples

Case interview example video walkthrough (L.E.K. website)
Market sizing case example video walkthrough (L.E.K. website)

11. Roland Berger case interview examples

Transit oriented development case webinar part 1 (Roland Berger website)
Transit oriented development case webinar part 2 (Roland Berger website)
3D printed hip implants case webinar part 1 (Roland Berger website)
3D printed hip implants case webinar part 2 (Roland Berger website)
Roland Berger case interview guide (by IGotAnOffer)

12. Capital One case interview examples

Case interview example video walkthrough (Capital One website)
Capital One case interview guide (by IGotAnOffer)

13. Consulting clubs case interview examples

Berkeley case book (2006)
Columbia case book (2006)
Darden case book (2012)
Darden case book (2018)
Duke case book (2010)
Duke case book (2014)
ESADE case book (2011)
Goizueta case book (2006)
Illinois case book (2015)
LBS case book (2006)
MIT case book (2001)
Notre Dame case book (2017)
Ross case book (2010)
Wharton case book (2010)

Practice with experts

Using case interview examples is a key part of your interview preparation, but it isn’t enough.

At some point you’ll want to practise with friends or family who can give some useful feedback. However, if you really want the best possible preparation for your case interview, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc.

If you know anyone who fits that description, fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can do mock case interviews 1-on-1 with ex-interviewers from MBB firms . Start scheduling sessions today!

The IGotAnOffer team

Interview coach and candidate conduct a video call

By Mike Simpson

Facebook is a social media giant and tech powerhouse. A shocking 2.6 billion people use the platform, outpacing every other social media site significantly.

That’s what makes working at Facebook so enticing. The platform is part of so many people’s lives, which could make your work incredibly impactful. Plus, it could mean a chance to be at the cutting-edge of technology. How can you become a part of that world? By nailing your Facebook interview questions, of course.

But how do you bend those Facebook questions to your will? Well, with a bit of preparation and planning. That way, you can set yourself up for success.

Don’t know where to begin? Don’t worry! We’ve got your back. If working at Facebook is your dream, we can help you achieve it. Let’s get started.

How to Answer Facebook Interview Questions

Before we dig into the Facebook interview questions, let’s take a second to discuss strategy.

Because Facebook has some incredibly stringent rules about applying for a job there, and you want to make the most of every opportunity.

For example, you’re limited to three job applications. Additionally, i f you aren’t selected, Facebook wants you to wait one year before you try again. That’s a pretty long time.

But don’t panic. You can prepare for many of the Facebook questions you’ll face during the interview, increasing the odds that you’ll shine.

First, you’ve probably heard about those off-the-wall questions tech giants used to screen candidates. Many job seekers worry about dealing with those challenging brainteaser questions. But the real question is, should you?

Luckily, the answer is no. They aren’t as common as you’d expect. At least, not today. Some evidence came out showing that the obscure brainteasers don’t actually lead to better hiring. So, most companies abandoned them.

With that out of the way, let’s cover what you want to showcase when you answer Facebook interview questions. Precisely what you want to discuss varies depending on the position you want to land. Facebook, after all, is a massive company. It hires for all kinds of niches, including technology, operations , and administrative , just to name a few.

Highlighting critical traits – like organization , accountability , and attention to detail – is always a smart move. Additionally, if you aren’t interviewing for a technology role, make sure you come across as tech-savvy. After all, Facebook is a technology company at its core, so it’s a good idea to show that you’d fit into that environment.

Additionally, do a bit of research before you head into your Facebook interview. Read the job description and review every usable tidbit of information you can find. That gives you some clues about the kinds of job interview questions you may face.

Then, spend a little time reviewing Facebook’s mission and values statements. Those give you insights into the company’s culture and priorities, while also helping you figure out the traits you need to highlight.

Okay, but what about those tricky Facebook behavioral interview questions ? How do you handle a question that doesn’t have a right or wrong answer?

For those, the key is adopting a solid strategy. If you take the STAR Method and the Tailoring Method , together, you’ve got a winning formula. You can craft enticing, engaging responses, ensuring you make the best impression possible during your interview.

We also wanted to let you know that we created an amazing free cheat sheet that will give you word-for-word answers for some of the toughest interview questions you are going to face in your upcoming interview. After all, hiring managers will often ask you more generalized interview questions along with their Facebook specific questions!

Click below to get your free PDF now:

Get Our Job Interview Questions & Answers Cheat Sheet!

FREE BONUS PDF CHEAT SHEET: Get our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you " word-word sample answers to the most common job interview questions you'll face at your next interview .

CLICK HERE TO GET THE JOB INTERVIEW QUESTIONS CHEAT SHEET

1. Describe the personality of a manager who you’d never want to work for.

Not everyone appreciates the same management style. Employees thrive under different conditions, and many hiring managers want to find out the circumstances that allow a candidate to shine, as well as what holds them back.

This question focuses a bit more on the latter. The hiring manager wants to learn about management styles that don’t meet your needs. That way, they can determine if you’d excel as part of the team.

EXAMPLE ANSWER :

“Generally, I’m pretty adaptable. However, I think I would struggle if I were working for a manager that didn’t provide constructive feedback. I believe that feedback is an opportunity to learn and grow, but it can only serve that function if it is actionable and can help me enhance my capabilities. As a result, a manager that prefers to berate over being supportive is not ideal for me.”

2. Are there any duties you absolutely hate doing?

This question can feel a little bit tricky. After all, saying that you don’t like certain tasks doesn’t seem like a good idea.

But that doesn’t mean you can tackle this question tactfully. The trick is to be honest, but then to pivot, focusing on the steps you take to remain engaged even when you don’t love a particular responsibility.

“Generally, I don’t enjoy highly repetitive tasks. However, I realize that there are many instances where that’s unavoidable. As a result, I developed a system that allows me to remain engaged. After working on a repetitive task for a period, I transition over to a different duty for a time. This gives me a mental break from the less-engaging activity while ensuring I remain productive. Then, I switch back, allowing to me return with renewed vigor and focus.”

3. Are you able to remain productive while working from home?

Recently, Facebook extended it’s work-from-home policy, essentially preventing any employee from working from the office until July 2021 . Plus, many of those working at Facebook are allowed to telecommute permanently, even with the offices reopen.

Since working remotely is going to be the norm for some time (if not forever), hiring managers want to make sure candidates can excel without direct in-person oversight.

“Yes, I feel that I am capable of not just remaining productive but exceeding expectations while working remotely. I set myself up for success by making the most of a range of tools. For example, to support organization and time management, I use a calendaring app to structure my workday. Additionally, I have a quiet space from which to work, ensuring I can focus, and take active steps to limit distractions, such as turning off unnecessary notifications. I’m also highly tech-savvy and adapt quickly to remote work solutions like collaboration software and VPN connection services. I believe that, together, that ensures I can remain productive.”

17 More Facebook Interview Questions

Here are 17 more Facebook interview questions you need to be ready for, depending on the role you want to land:

Why do you want to work for Facebook?
Why are you looking for new job opportunities?
If you had a chance to ask Mark Zuckerberg anything, what would you ask? Why would you choose that question?
How would your last manager describe you? What about your past colleagues?
Imagine your best possible workday. What did you do during that day? Why was it amazing?
If you were given a set of words, how would you calculate the average number of letters in the words?
Facebook has restrictions for users under the age of 13. How would you go about identifying users younger than 13?
Do you prefer to work as part of a team or independently?
Describe the use of hashtags on Facebook, as well as how they can be abused.
Tell me about a time you worked as part of a cross-functional team.
How would you recommend combating hate speech on social media?
If you were given a new product, how would you define the target market and position the product for success?
What is the most challenging problem you ever had to solve at work?
Describe your proudest achievement. What about your biggest defeat?
Which of your traits will make you a strong team leader? Why?
Have you ever managed a large-scale project before? Tell me about it.
How would you improve Facebook notifications if you could make any changes you wanted?

5 Good Questions to Ask at the End of a Facebook Interview

As you get to the end of your Facebook interview questions, you usually get a chance to ask the hiring manager a few of your own . You need to view this as an opportunity. You’re getting a chance to learn about nuances of the job that aren’t discussed in the listing, and that’s a big deal.

Plus, asking questions makes you look engaged and excited about the role. That’s important!

While you can definitely ask any questions that happen to come to mind as you’re interviewing, having a few options tucked away in your back pocket is a great idea. If you don’t know what to ask, give these five questions a try at the end of your Facebook interview :

What does a typical day in this job look like?
How is success defined for this role?
Did anything about working at Facebook surprise you when you first started?
Are there opportunities for growth and advancement in this position?
What is your favorite part about working at Facebook?

Putting It All Together

Ultimately, many professionals consider a chance to work at Facebook to be a dream come true. By nailing your Facebook interview questions, you can join the company’s ranks, doing your part to influence and alter the social media and technology fields. Use all of the information above to ensure you’re up to the challenge.

Remember, if you weren’t a great candidate, you wouldn’t have landed an interview. Show the hiring manager you’d be an exceptional addition to the team, and your dream of working at Facebook might become a reality.

Good luck!!

FREE : Job Interview Questions & Answers PDF Cheat Sheet!

Download our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you word-for-word sample answers to some of the most common interview questions including:

What Is Your Greatest Weakness?
What Is Your Greatest Strength?
Tell Me About Yourself
Why Should We Hire You?

Click Here To Get The Job Interview Questions & Answers Cheat Sheet

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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Facebook Interview Process & Questions

Looking to land a job at Facebook but don’t know what the process looks like?

I’ve got you covered. In this article, we will look at what goes on in each step of Facebook’s hiring process, two different types of Facebook’s interview questions, and three tips to ace any Facebook interviews. Here are the four steps of the Facebook interview process:

Step 1: Pass the resume screening

Step 2: Pass the phone screenings (1-2 rounds)

Step 3: Pass the on-site interviews (4-5 rounds)

Step 4: pass the hiring committee reviews and get the offer.

Table of Contents

Four steps of the Facebook recruitment process

The first part of Facebook’s hiring process is, similar to most corporate jobs, resume screening. In this round, recruiters will screen your resume for technical requirements, education, experience,.. to make sure you’re a potential fit.

Although hiring criteria depend on roles and company, the fundamental principles of writing winning resumes at Facebook is almost identical to writing winning consulting resumes. There are three fundamental rules you must apply in your resume:

Rule #1: Explicitly display the skills and traits that Facebook seeks in candidates

What Facebook looks for in its employees are: leadership ability, analytical problem-solving skills, excellent written and oral communication, “gritty” character, intense curiosity, and humility.

Rule #2: Write specific, result-oriented, and explicit bullets

When talking about your experiences and achievements, the way to go is through objective information. A good bullet should sound something like:

“Reduce overhead by 20% (or $2MN) for an online news media company by leading a cross-functional team to migrate the client’s finance operations cost centers to a shared-services model.”

Rule #3: Using professional, structured, and to-the point language

Using professional, structured, and to-the point language implicitly shows screeners that you’re a good communicator. Highlighting your achievements with explicit numbers and good structures also save screening time and leaves a good impression.

Before moving on, I highly recommend you checking out my consulting resume overview and specifically look at the resume examples I corrected to see how these rules can supercharge your resume.

Step 2: Pass the phone screenings (2 rounds)

There are usually two rounds of phone screenings at Facebook : the recruiter phone screening (or the pre-screen) and the technical phone screening.

In the recruiter phone screening round, which lasts 20 minutes, an HR recruiter will contact you to ask a few questions on the phone. These questions are somewhat behavioural, aiming to reveal your background information and qualities, from which the recruiter will assess your fit for the selected role.

If you pass this initial phone screening, the recruiter will match you with a Facebook engineer to conduct the technical phone screening, which lasts around 45 minutes. You’ll be asked some questions pertaining to your resume for 10-15 minutes, then spend the next 30 minutes completing one or two coding questions (e.g. data structures, algorithms, etc) on a simple online code editor (e.g. CoderPad).

Once you’ve passed the phone screenings, you’ll move on to the tough on-site interviews. In a typical on-site interview, you will be interviewed with another 4-5 people for 45 mins each.

On-site interviews usually consist of 4-5 rounds, in which two things will be assessed: (1) Your fit for the selected role (role-specific fit) and (2) Process, teamwork, and culture fit (firm-specific fit).

For technical roles, there are generally two types of interviews you should be aware of: Coding on-site interviews and System Design on-site interviews. For each type, expect 2 or more interviews.

Coding on-site interviews involve whiteboarding solutions to slightly harder data structures and/or algorithmic problems. The lesser experienced you are, the more number of coding onsite interview rounds for you.

System Design Onsite interviews involve coming up with high level design architectures for real life products. The more experienced you are, the more number of these interviews you might face.

For both technical and non-technical roles, you’ll definitely get teamwork/process/culture fit interviews. The fit interview will be a combination of topics ranging from agile methodology or workflow, teamwork and collaboration, and conflict resolution.

Congratulations! You’ve passed the on-site interviews, the toughest part of the interview process. At this point, candidates will be assessed in candidate review meetings, where team leaders/ managers will determine whether you’re a good fit for their respective teams. If a team wants you, they’ll tell your recruiter and it will be added to your portfolio, which will then be submitted to the hiring committee

After that, your performance will be evaluated by a hiring committee consisting of Facebook seniors. This step is usually a formality. Before the hiring committee session, each reviewer often takes hiring recommendations made in the candidate review meetings, which will be discussed during the session. If all members agree on one recommendation, an offer will be extended.

Three tips to ace Facebook interviews

The beginning of every interview at Facebook will involve 15-20 minutes of behavioural questions. Hence, it’s crucial that you present yourself in a consistent, thorough manner. Most importantly, however, you must demonstrate the traits that Facebook looks for in every answer. Below, I’ve summarised three tips to help you ace every fit interview question, keep reading!.

Tip 1: Prepare stories, not questions

For any interview, especially fit interviews, it is best to prepare 3-4 detailed, all-round, refined stories exhibiting all the required attributes (for Facebook, they’re the below “Facebook” traits). This way, you can tune the stories according to the interviewer’s questions in a flexible, consistent manner.

Many candidates make the mistake of preparing on a per-question basis, i.e listing out the possible questions and the corresponding answers/stories. Wrapping your head around inflexible answers can throw you off-balance when an unexpected question comes up. The resulting storytelling style is also somewhat robotic.

Instead, in the Case Interview End-to-End Secrets Program, I teach a story-based approach: select a few stories reflecting your best, all-round self, and develop them in detail.

Learn more: The online guidebook to case interview

Tip 2: Explicitly show Facebook traits

To prepare your stories, compare your past experiences with Facebook traits, along with personal values you’re most proud of, and select the stories best reflecting those traits and values. You want to show that your values and experiences perfectly match what recruiters look for.

So what are these famous “Facebook” traits? Above all, Facebook places emphasis on kindness, empathy, and humility in their people. Successful candidates also excel in these criteria: learning ability, teamwork, communication skills, leadership.

Learning ability: Facebook not only values excellent cognitive abilities, but also problem-solving ability, curiosity, and ability to learn.

Teamwork: Working at Facebook demands that you’re a great team player. Merely being an independent, hard-working employee isn’t going to cut it – you’ve got to work, think, and succeed in teams.

Communication skills: succeeding in teams also requires excellent communication skills, and this holds true not only for Facebook but many companies.

Leadership: Facebook defines leadership as the willingness to step into a difficult problem and step out when their expertise is not needed. One person is not always going to be the right leader for everything Facebook does – work will be handled in small-sized teams (4-6 people) consisting of people with different skill sets.

Tip 3: Use the Problem-Action-Result framework

As the name suggests, the Problem-Action-Result method, also known as the STAR method, is a technique you can use to clearly demonstrate specific skills/ traits required for a job position. Using this framework instantly makes your answers more structured, logical, easy for listeners to follow, and easy for you to keep track of.

STAR stands for:

Situation: An event, project, or challenge faced

Task: Your responsibilities and assignments for the situation

Action: Steps or procedure taken to relieve or rectify situation

Result: Results of actions taken

Example: Tell me about a time when you used your initiative to resolve a complex problem. What was involved and what actions did you take?

STAR Model Answer:

Last year while working as Customer Service Manager with XYZ Products Ltd in Germany, I successfully implemented a new process which reduced the time taken to process customer refunds from 14 days to 2 days, saving over £100,000 annually in agent time and gaining a 50% uplift in customer approval ratings.

Our customer refund process was taking 14 days and was using up an excessive amount of agent time and resources. I was tasked with reducing this to 2 days with the added benefit of saving time and resources.

First, I initiated the project by clearly defining the objectives and procedures. Then, I created a detailed brief analyzing the problem and outlining the potential benefits of the newly proposed process.

After that, I completed a walk-through of the existing system to identify where the problems lie. I interviewed the agents involved to gather their input into both the current system and their ideas of what they thought would work well.

With all that knowledge, I designed a new process and drafted a brief which I then forwarded to four software companies who specialise in the system we needed.

After presentation and consultation with my management team I organised a project team tasked with implementing this new system.

I set up a system for internal and external feedback and communication, ensuring that everyone involved was on board and up to speed. I was very pleased with the outcome. I reduced the time taken to process customer refunds from 14 days to 2 days, saving over £100,000 annually in agent time.

Facebook interviews’ question types and examples

Facebook Interview Questions comprises three main types: fit questions, technical questions, and brain-teaser questions. Fit questions may appear in technical interviews, but are mostly asked during fit interviews. Technical questions are strictly limited to technical interviews, and brain-teaser questions may appear in all types of interviews.

No.1: Fit questions

1. What is it

For example, if you’re applying as a product manager, you might be asked the following fit interview questions:

What’s a product you love/hate? Why? How would you improve it?
How would you solve homelessness in San Francisco?
Why does Starbucks sometimes have coffee shops on both sides of the road?
Facebook has invented a technology that makes air travel 4x cheaper and 4x faster. What do you do with it?
If you could implement a new feature for Gmail, what would it be?
What will be the impact of self-driving cars?
What technology trends are you following at the moment?
You’re part of the Facebook Search web spam team. How would you detect duplicate websites?
If you were to build the next killer feature for Facebook, what would it be?
How would you determine if a new Facebook Search feature launch was successful?

2. How to approach it:

Remember, the main purpose of behavioural questions is to test your fit for the position you’re applying to. Hence, the key is to prepare 3-4 stories gearing towards the specific job requirements (professional experience, attributes, character, etc).

For example, if you’re applying as a software engineer, prepare 3-4 stories about your technical experiences, and don’t forget to include traits that make great software engineers (supreme communication skills, quick learning ability, good team player, etc), in addition to the aforementioned Facebook traits.

To prepare an all-rounded story, read this article for the full guide. Alternatively, follow these three steps:

Lay down the content base:

Compare your past experiences with Facebook traits along with personal values you’re most proud of, and select the stories best reflecting those traits and values.

List down as many details of your stories as possible, make sure they follow this structure: Problem, Actions, Result, Lesson.

Form the story plot:

Trim the unnecessary details, simplify the technical parts to help the listeners understand, then rearrange and dramatize the rest to make your accomplishments really stand out.

Add the Facebook spirit into the mix by emphasizing the relevant traits, telling your stories in a structured way, explaining all your actions, etc.

Refine your style:

Your style of story-telling should be entertaining for both you and your audience. Take time to practice and find your style – and remember, it should be natural, otherwise you won’t be able to use it in a high-stress, high-stake interview.

Keep in mind that your style should be formal, because it’s a job interview we’re talking about. Don’t do your trademark sarcasms there, it’s not a stand-up comedy session.

No.2: Technical questions

1. What it is:

Technical questions are exclusively reserved for candidates applying for technical roles, such as Software Engineer, Electrical Engineer, Test Engineer, Network Engineer, to name a few. Coding interview questions often fall into the following categories:

Arrays / Strings (38% of questions, most frequent)
Graphs / Trees (29%)
Dynamic Programming (18%)
Search / Sort (9%)
Linked lists (4%)
Stacks / Queues (2%, least frequent)

2. Sample questions and solutions:

Below is a comprehensive list of Facebook Coding Interview questions, for all aforementioned categories. Solutions are at the end of every problem.

Given an integer array, move all elements that are equal to 0 to the left while maintaining the order of other elements in the array. See solution.
Given a list of intervals, merge all the overlapping intervals to produce a list that has only mutually exclusive intervals. See solution.
Implement next permutation, which rearranges numbers into the lexicographically next greater permutation of numbers. See solution.
Given a string S and a string T, find the minimum window in S which will contain all the characters in T in complexity O(n).” See solution.
Given an array nums of n integers where n > 1, return an array output such that output[i] is equal to the product of all the elements of nums except nums[i]. See solution.
Given the head pointers of two linked lists where each linked list represents an integer number (each node is a digit), add them and return the resulting linked list. See solution.
Given two sorted linked lists, merge them so that the resulting linked list is also sorted. See solution.
Convert a binary tree to a doubly linked list so that the order of the doubly linked list is the same as an in-order traversal of the binary tree. After conversion, the left pointer of the node should be pointing to the previous node in the doubly linked list, and the right pointer should be pointing to the next node in the doubly linked list. See solution.
Given a binary tree and a number ‘S’, find all paths from root-to-leaf such that the sum of all the node values of each path equals ‘S’. See solution.
Reverse the order of words in a given sentence (an array of characters). See solution.
Given a dictionary of words and an input string tell whether the input string can be completely segmented into dictionary words. See solution.
Given a list of daily stock prices (integers for simplicity), return the buy and sell prices for making the maximum profit. We need to maximize the single buy/sell profit. If we can’t make any profit, we’ll try to minimize the loss. See solution.
Given a double, ‘x’, and an integer, ‘n’, write a function to calculate ‘x’ raised to the power ‘n’. See solution.
You are given a set of integers and you have to find all the possible subsets of this set of integers. See solution.
There is a dictionary containing words from an alien language for which we don’t know the ordering of the characters. Write a method to find the correct order of characters in the alien language. See solution.
Serialize a binary tree to a file and then deserialize it back to a tree so that the original and the deserialized trees are identical. See solution.
Given a sorted array of integers, return the low and high index of the given key. Return -1 if not found. The array length can be in the millions with many duplicates. See solution.
Search for a given number in a sorted array that has been rotated by some arbitrary number. See solution.
Given a sorted dictionary (array of words) of an alien language, find the order of characters in the language. See solution.
Check whether a given graph is Bipartite or not. See solution.
We have a list of points on the plane. Find the K closest points to the origin (0, 0). See solution.
Given two arrays, write a function to compute their intersection. See solution.
Given an array of meeting time intervals consisting of start and end times [[s1,e1],[s2,e2],…] find the minimum number of conference rooms required. See solution.
A linked list is given such that each node contains an additional random pointer which could point to any node in the list or null. Return a deep copy of the list. See solution.
Given a singly linked list L: L0?L1?…?Ln-1?Ln, reorder it to: L0?Ln?L1?Ln-1?L2?Ln-2?… See solution.

Scoring in the McKinsey PSG/Digital Assessment

The scoring mechanism in the McKinsey Digital Assessment

Case Interview End-to-End Secrets Program

Elevate your case interview skills with a well-rounded preparation package

This article shows if Facebook is your best fit and how to answer "Why Facebook?" during your interview.

Facebook RPM is an 18-month rotational program with 1 month of training, three 6-month rotations across different product teams & 2-week global research trip.

Hacking the Case Interview

We’ve compiled 50 case interview examples and organized them by industry, function, and consulting firm to give you the best, free case interview practice. Use these case interview examples for practice as you prepare for your consulting interviews.

If you’re looking for a step-by-step shortcut to learn case interviews quickly, enroll in our case interview course . These insider strategies from a former Bain interviewer helped 30,000+ land consulting offers while saving hundreds of hours of prep time.

Case Interview Examples Organized by Industry

Below, we’ve linked all of the case interview examples we could find from consulting firm websites and YouTube videos and organized them by industry. This will be helpful for your case interview practice if there is a specific consulting industry role that you are interviewing for that you need more practice in.

Aerospace, Defense, & Government Case Interview Examples

Agency V (Deloitte)
The Agency (Deloitte)
Federal Finance Agency (Deloitte)
Federal Civil Cargo Protection Bureau (Deloitte)

Consumer Products & Retail Case Interview Examples

Electro-light (McKinsey)
Beautify (McKinsey)
Shops Corporation (McKinsey)
Climate Case (BCG)
Foods Inc. (BCG) *scroll to bottom of page
Chateau Boomerang (BCG) *written case interview
PrintCo (Bain)
Coffee Co. (Bain)
Fashion Co. (Bain)
Recreation Unlimited (Deloitte)
Footlose (Deloitte)
National Grocery and Drug Store (Kearney)
Whisky Co. (OC&C)
Dry Cleaners (Accenture) *scroll to page 15
UK Grocery Retail (Strategy&) *scroll to page 24
Ice Cream Co. (Capital One)

Healthcare & Life Sciences Case Interview Examples

GlobaPharm (McKinsey)
GenCo (BCG) *scroll to middle of page
PrevenT (BCG)
MedX (Deloitte)
Medical Consumables (LEK)
Medicine Company (HackingTheCaseInterview)
Pharma Company (Indian Institute of Management)

Manufacturing & Production Case Interview Examples

Aqualine (Oliver Wyman)
3D Printed Hip Implants (Roland Berger)
Talbot Trucks (McKinsey)
Playworks (Yale School of Management)

Social & Non-Profit Case Interview Examples

Diconsa (McKinsey)
National Education (McKinsey)
Conservation Forever (McKinsey)
Federal Health Agency (Deloitte)
Robinson Philanthropy (Bridgespan)
Home Nurses for New Families (Bridgespan)
Reach for the Stars (Bridgespan)
Venture Philanthropy (Bridgespan)

Technology, Media, & Telecom Case Interview Examples

NextGen Tech (Bain)
Smart Phone Introduction (Simon-Kucher)
MicroTechnos (HackingTheCaseInterview)

Transportation Case Interview Examples

Low Cost Carrier Airline (BCG)
Transit Oriented Development (Roland Berger)
Northeast Airlines (HackingTheCaseInterview)
A+ Airline Co. (Yale School of Management)
Ryder (HackingTheCaseInterview)

Travel & Entertainment Case Interview Examples

Wumbleworld (Oliver Wyman)
Theater Co. (LEK)
Hotel and Casino Co. (OC&C)

Case Interview Examples Organized by Function

Below, we’ve taken the same cases listed in the “Case Interview Examples Organized by Industry” section and organized them by function instead. This will be helpful for your case interview practice if there is a specific type of case interview that you need more practice with.

Profitability Case Interview Examples

To learn how to solve profitability case interviews, check out our video below:

Market Entry Case Interview Examples

Merger & acquisition case interview examples.

Growth Strategy Case Interview Examples

Pricing case interview examples.

New Product Launch Case Interview Examples

Market sizing case interview examples.

To learn how to solve market sizing case interviews, check out our video below:

Operations Case Interview Examples

Other case interview examples.

These are cases that don’t quite fit into any of the above categories. These cases are the more unusual, atypical, and nontraditional cases out there.

Case Interview Examples Organized by Consulting Firm

Below, we’ve taken the same cases listed previously and organized them by company instead. This will be helpful for your case interview practice if there is a specific company that you are interviewing with.

McKinsey Case Interview Examples

BCG Case Interview Examples

Bain Case Interview Examples

Deloitte Case Interview Examples

Lek case interview examples, kearney case interview examples, oliver wyman case interview examples, roland berger case interview examples, oc&c case interview examples, bridgespan case interview examples, strategy& case interview examples, accenture case interview examples, simon kutcher case interview examples, capital one case interview examples, case interview examples from mba casebooks.

For more case interview examples, check out our article on 23 MBA consulting casebooks with 700+ free practice cases . There additional cases created by MBA consulting clubs that make for great case interview practice. For your convenience, we’ve listed some of the best MBA consulting casebooks below:

Australian Graduate School of Management (2002)
Booth (2005)
Columbia (2007)
Darden (2019)
ESADE (2011)
Fuqua (2018)
Goizueta (2006)
Haas (2019)
Harvard Business School (2012)
Illinois (2015)
INSEAD (2011)
Johnson (2003)
Kellogg (2012)
London Business School (2013)
McCombs (2018)
Notre Dame (2017)
Queens (2019)
Ross (2010)
Sloan (2015)
Stern (2018)
Tuck (2009)
Wharton (2017)
Yale (2013)

Consulting casebooks are documents that MBA consulting clubs put together to help their members prepare for consulting case interviews. Consulting casebooks provide some case interview strategies and tips, but they mostly contain case interview practice cases.

While consulting casebooks contain tons of practice cases, there is quite a bit of variety in the sources and formats of these cases.

Some practice cases are taken from actual consulting interviews given by consulting firms. These are the best types of cases to practice with because they closely simulate the length and difficulty of an actual case interview. Other practice cases may be written by the consulting club’s officers. These cases are less realistic, but can still offer great practice.

The formats of the practice cases in consulting casebooks also vary significantly.

Some practice cases are written in a question and answer format. This type of format makes it easy to practice the case by yourself, without a case partner. Other practices cases are written in a dialogue format. These cases are better for practicing with a case interview partner.

MBA consulting casebooks can be a great resource because they are free and provide tons of practice cases to hone your case interview skills. However, there are several caveats that you should be aware of.

Similarity to real case interviews : Some cases in MBA consulting casebooks are not representative of actual case interviews because they are written by consulting club officers instead of interviewers from consulting firms
Quality of sample answers : While consulting casebooks provide sample solutions, these answers are often not the best or highest quality answers
Ease of use : Consulting casebooks are all written in different formats and by different people. Therefore, it can be challenging to find cases that you can consistently use to practice cases by yourself or with a partner

Therefore, we recommend that you first use the case interview examples listed in this article and wait until you’ve exhausted all of them before using MBA consulting casebooks.

Case Interview Examples from HackingTheCaseInterview

Below, we've pulled together several of our very own case interview examples. You can use these case interview examples for your case interview practice.

1. Tech retailer profitability case interview

2. Airline profitability case interview

3. Ride sharing app market entry

4. Increasing Drug Adoption

How to Use Case Interview Examples to Practice Case Interviews

To get the most out of these case interview examples and maximize your time spent on case interview practice, follow these three steps.

1. Understand the case interview structure beforehand

If case interviews are something new to you, we recommend watching the following video to learn the basics of case interviews in under 30 minutes.

Know that there are seven major steps of a case interview.

Understanding the case background : Take note while the interviewer gives you the case background information. Afterwards, provide a concise synthesis to confirm your understanding of the situation and objective
Asking clarifying questions : Ask questions to better understand the case background and objective
Structuring a framework : Lay out a framework of what areas you want to look into in order to answer or solve the case
Kicking off the case : Propose an area of your framework that you would like to dive deeper into
Solving quantitative problems : Solve a variety of different quantitative problems, such as market sizing questions and profitability questions. You may also be given charts and graphs to analyze or interpret
Answering qualitative questions : You may be asked to brainstorm ideas or be asked to give your business opinion on a particular issue or topic
Delivering a recommendation : Summarize the key takeaways from the case to deliver a firm and concise recommendation

2. Learn how to practice case interviews by yourself

There are 6 steps to practice case interviews by yourself. The goal of these steps is to simulate a real case interview as closely as you can so that you practice the same skills and techniques that you are going to use in a real case interview.

Synthesize the case background information out loud : Start the practice case interview by reading the case background information. Then, just as you would do in a live case interview, summarize the case background information out loud
Ask clarifying questions out loud : Just as you would do in a live case interview, ask clarifying questions out loud. Although you do not have a case partner that can answer your questions, it is important to practice identifying the critical questions that need to be asked to fully understand the case
Structure a framework and present it out loud : Pretend that you are in an actual interview in which you’ll only have a few minutes to put together a comprehensive and coherent framework. Replicate the stress that you will feel in an interview when you are practicing case interviews on your own by giving yourself time pressure.

When you have finished creating your framework, turn your paper around to face an imaginary interviewer and walk through the framework out loud. You will need to get good at presenting your framework concisely and in an easy to understand way.

Propose an area to start the case : Propose an area of your framework to start the case. Make sure to say out loud the reasons why you want to start with that particular area
Answer each case question out loud : If the question is a quantitative problem, create a structure and walk the interviewer through how you would solve the problem. When doing math, do your calculations out loud and explain the steps that you are taking.

If the question is qualitative, structure your thinking and then brainstorm your ideas out loud. Walk the interviewer through your ideas and opinions.

Deliver a recommendation out loud : Just as you would do in a real case interview, ask for a brief moment to collect your thoughts and review your notes. Once you have decided on a recommendation, present your recommendation to the interviewer.

3. Follow best practices while practicing case interviews :

You’ll most likely be watching, reading, or working through these case interview examples by yourself. To get the most practice and learnings out of each case interview example, follow these tips:

Don’t have notes or a calculator out when you are practicing since you won’t have these in your actual interview
Don’t take breaks in the middle of a mock case interview
Don’t read the case answer until you completely finish answering each question
Talk through everything out loud as if there were an interviewer in the room
Occasionally record yourself to understand what you look like and sound like when you speak

4. Identify improvement areas to work on

When the case is completed, review your framework and answers and compare them to the model answers that the case provides. Reflect on how you could have made your framework or answers stronger.

Also, take the time to reflect on what parts of the case you could have done better. Could your case synthesis be more concise? Was your framework mutually exclusive and collectively exhaustive? Could your math calculations be done more smoothly? Was your recommendation structured enough?

This is the most important part of practicing case interviews by yourself. Since you have no partner to provide you feedback, you will need to be introspective and identify your own improvement areas.

At the end of each practice case interview, you should have a list of new things that you have learned and a list of improvement areas to work on in future practice cases. You’ll continue to work on your improvement areas in future practice cases either by yourself or with a partner.

5. Eventually find a case partner to practice with

You can only do so many practice case interviews by yourself before your learning will start to plateau. Eventually, you should be practicing case interviews with a case partner.

Practicing with a case partner is the best way to simulate a real case interview. There are many aspects of case interviews that you won’t be able to improve on unless you practice live with a partner:

Driving the direction of the case
Asking for more information
Collaborating to get the right approach or structure
Answering follow-up questions

If you are practicing with a case partner, decide who is going to be giving the case and who is going to be receiving the case.

If you are giving the case, read the entire case information carefully. It may be helpful to read through everything twice so that you are familiar with all of the information and can answer any question that your partner asks you to clarify.

As the person giving the case, you need to be the case expert.

You should become familiar with the overall direction of the case. In other words, you should know what the major questions of the case are and what the major areas of investigation are. This will help you run the mock case interview more smoothly.

Depending on whether you want the case interview to be interviewer-led or candidate-led, you will need to decide how much you want to steer the direction of the case.

If your partner gets stuck and is taking a long time, you may need to step in and provide suggestions or hints. If your partner is proceeding down a wrong direction, you will need to direct them towards the right direction.

Where to Find More Case Interview Examples

To find more case interview examples, you can use a variety of different case interview prep books, online courses, and coaching. We'll cover each of these different categories of resources for more case interview practice in more detail.

Case Interview Prep Books

Case interview prep books are great resources to use because they are fairly inexpensive, only costing $20 to $30. They contain a tremendous amount of information that you can read, digest, and re-read at your own pace.

Based on our comprehensive review of the 12 popular case interview prep books , we ranked nearly all of the case prep books in the market.

The three case interview prep books we recommend using are:

Hacking the Case Interview : In this book, learn exactly what to do and what to say in every step of the case interview. This is the perfect book for beginners that are looking to learn the basics of case interviews quickly.
The Ultimate Case Interview Workbook : In this book, hone your case interview skills through 65+ problems tailored towards each type of question asked in case interviews and 15 full-length practice cases. This book is great for intermediates looking to get quality practice.
Case Interview Secrets : This book provides great explanations of essential case interview concepts and fundamentals. The stories and anecdotes that the author provides are entertaining and help paint a clear picture of what to expect in a case interview, what interviewers are looking for, and how to solve a case interview.

Case Interview Courses

Case interview courses are more expensive to use than case interview prep books, but offer more efficient and effective learning. You’ll learn much more quickly from watching someone teach you the material, provide examples, and then walk through practice problems than from reading a book by yourself.

Courses typically cost anywhere between $200 to $400.

If you are looking for a single resource to learn the best case interview strategies in the most efficient way possible, enroll in our comprehensive case interview course .

Through 70+ concise video lessons and 20 full-length practice cases based on real interviews from top-tier consulting firms, you’ll learn step-by-step how to crush your case interview.

We’ve had students pass their consulting first round interview with just a week of preparation, but know that your success depends on the amount of effort you put in and your starting capabilities.

Case Interview Coaching

With case interview coaching, you’ll pay anywhere between $100 to $300 for a 40- to 60-minute mock case interview session with a case coach. Typically, case coaches are former consultants or interviewers that have worked at top-tier consulting firms.

Although very expensive, case interview coaching can provide you with high quality feedback that can significantly improve your case interview performance. By working with a case coach, you will be practicing high quality cases with an expert. You’ll get detailed feedback that ordinary case interview partners are not able to provide.

Know that you do not need to purchase case interview coaching to receive a consulting job offer. The vast majority of candidates that receive offers from top firms did not purchase case interview coaching. By purchasing case interview coaching, you are essentially purchasing convenience and learning efficiency.

Case interview coaching is best for those that have already learned as much as they can about case interviews on their own and feel that they have reached a plateau in their learning. For case interview beginners and intermediates, it may be a better use of their money to first purchase a case interview course or case interview prep book before purchasing expensive coaching sessions.

If you do decide to eventually use a case interview coach, consider using our case coaching service .

There is a wide range of quality among coaches, so ensure that you are working with someone that is invested in your development and success. If possible, ask for reviews from previous candidates that your coach has worked with.

Summary of the Best Case Interview Resources

To prepare for consulting case interviews, we recommend the following resources to find more case interview examples and practice:

Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.
Hacking the Case Interview Book (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.
The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.
Case Interview Coaching : Personalized, one-on-one coaching with former consulting interviewers
Behavioral & Fit Interview Course : Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer
Resume Review & Editing : Transform your resume into one that will get you multiple interviews

Land Multiple Consulting Offers

Complete, step-by-step case interview course. 30,000+ happy customers.

Career in Consulting

280 Free Case Interview Examples

Do you want to get access to over 280 free case interview examples (with answers)?

If you have interviews planned at McKinsey , The Boston Consulting Group , or any other consulting firm, you are probably looking for case interview examples.

So, to help you prepare, I have compiled a list of 280 free case interview examples:

Over 30 free case interview examples (+ interview prep tips) from the websites of top consulting firms
More than 250 free case interview examples from top business school case books

Moreover, you’ll get my take on which case studies you will likely have in interviews.

In short, the resources listed hereafter will be very helpful if you are starting out or have already made good progress in preparing for your case interviews.

One last word : check out this free case-cracking course to learn how to crack the most recent types of case questions consulting firms use in actual interviews.

Let’s get started!

Get the latest data about salaries in consulting, mckinsey: tips and case interview examples.

McKinsey & Company’s website is definitely one of my favorites.

Because this gives so much insightful information about the role of a consultant and what the hiring process looks like.

Therefore, I highly recommend spending time on their website, even if you are not targeting McKinsey.

In the meantime, here are 8 McKinsey case interview examples

Electro-light
GlobaPharma
National Education
Talbot trucks
Shops corporation
Conservation forever

Check out the McKinsey Hub : A library of 20+ free resources that cover everything you need to secure a job offer at McKinsey.

Besides, here is another McKinsey case interview example.

This case interview question has been recently asked in a real interview:

𝘦𝘊𝘢𝘳𝘊𝘰, 𝘢 𝘑𝘢𝘱𝘢𝘯𝘦𝘴𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳 𝘰𝘧 𝘦𝘭𝘦𝘤𝘵𝘳𝘪𝘤 𝘱𝘢𝘴𝘴𝘦𝘯𝘨𝘦𝘳 𝘷𝘦𝘩𝘪𝘤𝘭𝘦𝘴, 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢 𝘭𝘰𝘸 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘩𝘢𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘉2𝘉 𝘴𝘦𝘨𝘮𝘦𝘯𝘵. 𝘛𝘩𝘦𝘺 𝘦𝘯𝘫𝘰𝘺 𝘴𝘵𝘳𝘰𝘯𝘨 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘉2𝘊 𝘴𝘱𝘢𝘤𝘦, 𝘣𝘰𝘵𝘩 𝘥𝘰𝘮𝘦𝘴𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘦𝘊𝘢𝘳𝘊𝘰’𝘴 𝘴𝘢𝘭𝘦𝘴 𝘵𝘰 𝘴𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘮𝘦𝘥𝘪𝘶𝘮 𝘴𝘪𝘻𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘴𝘵𝘢𝘺𝘪𝘯𝘨 𝘧𝘢𝘳 𝘣𝘦𝘭𝘰𝘸 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴. 𝘛𝘩𝘦 𝘊𝘌𝘖 𝘩𝘢𝘴 𝘪𝘯𝘷𝘪𝘵𝘦𝘥 𝘺𝘰𝘶 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘵𝘩𝘦𝘮 𝘰𝘶𝘵.

How would you approach this business problem?

When ready, check this video below where I present how to approach this problem.

BCG: Tips And Case Interview Examples

The Boston Consulting Group website states something very important: the goal of the hiring process is to get to know you better, which means, in the context of Consulting interviews, understanding how you solve problems .

Remember this: in case interviews, to show how you think is MUCH MORE IMPORTANT than to find an answer to the case .

As a result, you will have case study questions to showcase your problem-solving skills. Likewise, fit interviews have the same purpose: to show what problems you faced and how you resolved them.

BCG interview prep tips
BCG’s interactive case tool
BCG case interview example: climate change challenge
BCG case interview example: GenCo
BCG case interview example: FoodCo

Check out the BCG Hub : A library of 20+ free resources that cover everything you need to secure a job offer at BCG.

Bain: Tips And Case Interview Examples

Bain & Company’s website highlights something very important: successful applicants manage to turn a case interview into a conversation between two consultants .

In other words, you don’t want to appear as a candidate but as a consultant !

To do this, you need to master the main problem-solving techniques that consulting firms want to see.

Bain interview prep tips here and here
Bain case interview examples: coffee , fashioco
Bain case interview sample videos: a first video , a second video

Check out the Bain Hub : A library of 20+ free resources that cover everything you need to secure a job offer at Bain & Company.

Deloitte: Tips And Case Interview Examples

As for the BCG’s section above, the Deloitte website clearly states that in case interviews , it is much more important to show how you think and interact with your interviewer than to find the right answer to the case.

Deloitte interview prep tips
Deloitte case interview examples: here (more than 15 case interview examples)
Deloitte case interview example: Federal Agency
Deloitte case interview example: Recreation Unlimited
Deloitte case interview example: Federal benefits Provider
Deloitte case interview example: Federal Civil Cargo protection Bureau

Get 4 Complete Case Interview Courses For Free

You need 4 skills to be successful in all case interviews: Case Structuring, Case Leadership, Case Analytics, and Communication. Join this free training and learn how to ace ANY case questions.

Oliver Wyman: Tips And Case Interview Examples

Like the Deloitte website, Oliver Wyman’s website points out that, above all, you must demonstrate your ability to think in a structured, analytical, and creative way.

In other words, there are no right or wrong answers, but only showing how you solve problems matters.

Oliver Wyman interview prep tips
Oliver Wyman case interview examples: here (Aqualine) and here (Wumbleworld)

Kearney: Tips And Case Interview Examples

Now it’s time to tell you something you could have heard a hundred times.

Yet too many candidates do it.

Do NOT force your solution to adapt to a standard framework . As a result, this will only take you to a place you don’t want to go: the pool of rejected candidates .

To learn more about this, check the “What Not To Do” section on the AT Kearney website .

Kearney interview prep tips
Kearney case interview examples: here and here
Kearney case book: here

Strategy&: Interview Prep Tips

Strategy& doesn’t provide case study examples on its website, but it shares insights on career progression, which I recommend reading when you prepare for your fit interviews.

Strategy& interview prep tips

Roland Berger: Tips And Case Interview Examples

I like the examples of case studies presented on the Roland Berger website .

Because the two examples of case studies are very detailed and illustrate the kind of solutions your interviewers expect during case discussions.

Roland Berger interview prep tips
A first Roland Berger case interview example: part 1 and part 2
A second Roland Berger case interview example: part 1 and part 2

Alix Partners: Interview Prep Tips

Like Strategy&, Alix Partners doesn’t provide case study examples on its website.

However, they give an overview of what they are looking for: they want entrepreneurial, self-starter, and analytical candidates, which are skills that all consulting firms highly appreciate .

Alix Partners interview prep tips

OC&C: Interview Prep Tips

Here are two case study examples from OC&C:

Imported spirit
Leisure clubs

253 Case Studies From Business School Case Books

Most of these 253 case study examples are based on case interviews used by consulting firms in real job interviews .

As a result, you can have a good idea of the case study questions you can have when interviewing at these firms .

The Full List Of 253 Free Case Study Examples

Chicago business school
Australian Graduate School of Management
Columbia business school
Harvard business school
Wharton business school (2009)
Wharton busines school (2017)
Darden business school

Do you want to practice a specific type of case study? Now you can…

I have sorted this list of 253 case studies by type: profitability, market expansion, industry analysis, pricing, investment or acquisition, and guesstimates (also known as market sizing questions).

Full list of case study examples sorted by type

Bonus #1: Know The Types Of Cases You Are Likely To have During Your Interviews

Profitability cases (29% of cases from that list)
Investment cases (19% of cases from that list)
Market sizing questions (15% of cases from that list)

As a result, assuming you’ll have 6 interviews (and therefore 6 case interviews) during the recruitment process:

“Profitability cases are 29%” means that chances to have 2 profitability case studies during your recruitment process are very high
“Investment cases are 19%” means that chances to have 1 investment case study during your recruitment process are very high.
“ Guesstimates are 15%” means that chances of having 1 market sizing question during your recruitment process are high.

Bonus #2: The 10 Cases I Recommend You Doing Now

Over 250 examples of case interviews are a great list, and you may not know where to start.

So, I’ve compiled a list of my 10 favorite case studies.

The 5 case studies I recommend doing if you are a BEGINNER

1. stern case book: drinks gone flat (starting at page 24).

This is a good introduction to a common type of case (declining sales here). I liked the solution presented for this case, particularly how it started by isolating declining sales (what range of products? Volumes or prices, or both?).

2. Stern case book: Sport bar (starting at page 46)

This is an investment case (should you invest in a new bar). Even if the solution presented in this case book is not MECE , it covers the most common quantitative questions you might have in such a case. I recommend doing this case.

3. Stern case book: MJ Wineries (starting at page 85)

This is a profitability case. I liked the solution presented in this case because it illustrates how specific good candidates should be. The case concerns wine, so a good candidate should mention the quality of lands and grapes as important factors.

4. AGSM case book: Piano tuners (starting at page 57)

This is a typical market sizing question. How to answer this type of question is a must-know before going to your interviews.

5. Darden case book: National Logistics (starting at page 49)

Again, this is a very common case (how to reduce costs). I liked the broad range of questions asked in this case, covering key skills assessed by consulting firms during case interviews: brainstorming skills (or creativity), quantitative skills, and business sense.

The 5 case studies I recommend if you are more ADVANCED in your preparation

1. stern: the pricing games (starting at page 55).

This case study asks you to help your client assess different business models. I liked this case because the range of issues to tackle is quite broad.

2. Wharton 2017: Engineer attrition at SLS Oil & Gas Services (starting at page 55)

I liked this case study because the case prompt is uncommon: your client has been facing a very high attrition rate among its population of Engineers. As a result, it’s very unlikely that your solution fits a well-known framework, and you’ll have to demonstrate your problem-solving skills by developing a specific solution.

3. Wharton 2017: Pharma Company Goes International, Outsources Benefits, Integrates New Technology (starting at page 95)

This case is about a client considering outsourcing a part of their activity. Even though I don’t know if this type of case study is very common, I had many case studies like this when I passed my interviews a few years ago. And I always found them difficult!

4. Insead: Gas retail case (starting at page 73)

The question in the problem statement is very broad, making this case difficult. So, only good candidates can have a structured case discussion here.

5. Darden: Fire Proof (starting at page 84)

This is a market entry case. Try to solve it by developing a structure as MECE as possible.

CareerInConsulting.com's Free Resources

Access my exclusive free training to help you prepare for your case interviews .

Besides, you can learn my step-by-step guide to answering market sizing questions .

You’ll get my formula to solve all market sizing questions.

Moreover, if you are a beginner, you can read my article on how to solve business cases (+ a 4-week prep plan to get case interview ready).

Also, check these 11 must-know frameworks to ace your case interviews.

Finally, you can read the articles in the blog section of my website.

That’s quite a list.

To complete this list, check this free case interview course , where you’ll find case questions recently asked in actual interviews.

Now, I’d like to hear from you.

Which key insights were new to you?

Or maybe I have missed something.

Either way, let me know by leaving a comment below.

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100 Best Case Study Questions for Your Next Customer Spotlight

Published: November 29, 2022

Case studies and testimonials are helpful to have in your arsenal. But to build an effective library, you need to ask the right case study questions. You also need to know how to write a case study .

marketing team coming up with case study questions

Case studies are customers' stories that your sales team can use to share relevant content with prospects . Not only that, but case studies help you earn a prospect's trust, show them what life would be like as your customer, and validate that your product or service works for your clients.

Before you start building your library of case studies, check out our list of 100 case study questions to ask your clients. With this helpful guide, you'll have the know-how to build your narrative using the " Problem-Agitate-Solve " Method.

What makes a good case study questionnaire?

The ultimate list of case study questions, how to ask your customer for a case study, creating an effective case study.

Certain key elements make up a good case study questionnaire.

A questionnaire should never feel like an interrogation. Instead, aim to structure your case study questions like a conversation. Some of the essential things that your questionnaire should cover include:

The problem faced by the client before choosing your organization.
Why they chose your company.
How your product solved the problem clients faced.
The measurable results of the service provided.
Data and metrics that prove the success of your service or product, if possible.

You can adapt these considerations based on how your customers use your product and the specific answers or quotes that you want to receive.

What makes a good case study question?

A good case study question delivers a powerful message to leads in the decision stage of your prospective buyer's journey.

Since your client has agreed to participate in a case study, they're likely enthusiastic about the service you provide. Thus, a good case study question hands the reins over to the client and opens a conversation.

Try asking open-ended questions to encourage your client to talk about the excellent service or product you provide.

Free Case Study Templates

Tell us about yourself to access the templates..

Categories for the Best Case Study Questions

Case study questions about the customer's business
Case study questions about the environment before the purchase
Case study questions about the decision process
Case study questions about the customer's business case
Case study questions about the buying team and internal advocates
Case study questions about customer success
Case study questions about product feedback
Case study questions about willingness to make referrals
Case study question to prompt quote-worthy feedback
Case study questions about the customers' future goals

Showcase your company's success using these three free case study templates.

Data-Driven Case Study Template
Product-Specific Case Study Template
General Case Study Template

You're all set!

Click this link to access this resource at any time.

Case Study Interview Questions About the Customer's Business

Knowing the customer's business is an excellent way of setting the tone for a case study.

Use these questions to get some background information about the company and its business goals. This information can be used to introduce the business at the beginning of the case study — plus, future prospects might resonate with their stories and become leads for you.

Would you give me a quick overview of [company]? This is an opportunity for the client to describe their business in their own words. You'll get useful background information and it's an easy prompt to get the client talking.
Can you describe your role? This will give you a better idea of the responsibilities they are subject to.
How do your role and team fit into the company and its goals? Knowing how the team functions to achieve company goals will help you formulate how your solution involves all stakeholders.
How long has your company been in business? Getting this information will help the reader gauge if pain points are specific to a startup or new company vs. a veteran company.
How many employees do you have? Another great descriptor for readers to have. They can compare the featured company size with their own.
Is your company revenue available? If so, what is it? This will give your readers background information on the featured company's gross sales.
Who is your target customer? Knowing who the target audience is will help you provide a better overview of their market for your case study readers.
How does our product help your team or company achieve its objectives? This is one of the most important questions because it is the basis of the case study. Get specifics on how your product provided a solution for your client. You want to be able to say "X company implemented our solution and achieved Y. "
How are our companies aligned (mission, strategy, culture, etc.)? If any attributes of your company's mission or culture appealed to the client, call it out.

How many people are on your team? What are their roles? This will help describe key players within the organization and their impact on the implementation of your solution.

Case Study Interview Questions About the Environment Before the Purchase

A good case study is designed to build trust. Ask clients to describe the tools and processes they used before your product or service. These kinds of case study questions will highlight the business' need they had to fulfill and appeal to future clients.

What was your team's process prior to using our product? This will give the reader a baseline to compare the results for your company's product.
Were there any costs associated with the process prior to using our product? Was it more expensive? Was it worth the cost? How did the product affect the client's bottom line? This will be a useful metric to disclose if your company saved the client money or was more cost-efficient.
What were the major pain points of your process prior to using our product? Describe these obstacles in detail. You want the reader to get as much information on the problem as possible as it sets up the reasoning for why your company's solution was implemented.
Did our product replace a similar tool or is this the first time your team is using a product like this? Were they using a similar product? If so, having this information may give readers a reason to choose your brand over the competition.
What other challenges were you and your team experiencing prior to using our product? The more details you can give readers regarding the client's struggles, the better. You want to paint a full picture of the challenges the client faced and how your company resolved them.
Were there any concerns about how your customers would be impacted by using our product? Getting answers to this question will illustrate to readers the client's concerns about switching to your service. Your readers may have similar concerns and reading how your client worked through this process will be helpful.
Why didn't you buy our product or a similar product earlier? Have the client describe any hesitations they had using your product. Their concerns may be relatable to potential leads.
Were there any "dealbreakers" involved in your decision to become a customer? Describing how your company was able to provide a solution that worked within those parameters demonstrates how accommodating your brand is and how you put the customer first. It's also great to illustrate any unique challenges the client had. This better explains their situation to the reader.
Did you have to make any changes you weren't anticipating once you became a customer? Readers of your case study can learn how switching to your product came with some unexpected changes (good or bad) and how they navigated them. If you helped your client with troubleshooting, ask them to explain that here.

How has your perception of the product changed since you've become a customer? Get the interviewee to describe how your product changed how they do business. This includes how your product accomplished what they previously thought was impossible.

Case Study Interview Questions About the Decision Process

Readers of the case study will be interested in which factors influenced the decision-making process for the client. If they can relate to that process, there's a bigger chance they'll buy your product.

The answers to these questions will help potential customers through their decision-making process.

How did you hear about our product? If the client chose to work with you based on a recommendation or another positive case study, include that. It will demonstrate that you are a trusted brand with an established reputation for delivering results.
How long had you been looking for a solution to this problem? This will add to the reader's understanding of how these particular challenges impacted the company before choosing your product.
Were you comparing alternative solutions? Which ones? This will demonstrate to readers that the client explored other options before choosing your company.
Would you describe a few of the reasons you decided to buy our product? Ask the interviewee to describe why they chose your product over the competition and any benefits your company offered that made you stand out.
What were the criteria you used when deciding to buy our product? This will give readers more background insight into the factors that impacted their decision-making process.
Were there any high-level initiatives or goals that prompted the decision to buy? For example, was this decision motivated by a company-wide vision? Prompt your clients to discuss what lead to the decision to work with you and how you're the obvious choice.
What was the buying process like? Did you notice anything exceptional or any points of friction? This is an opportunity for the client to comment on how seamless and easy you make the buying process. Get them to describe what went well from start to finish.
How would you have changed the buying process, if at all? This is an opportunity for you to fine-tune your process to accommodate future buyers.
Who on your team was involved in the buying process? This will give readers more background on the key players involved from executives to project managers. With this information, readers can see who they may potentially need to involve in the decision-making process on their teams.

Case Study Interview Questions About the Customer's Business Case

Your case study questions should ask about your product or solution's impact on the customer's employees, teams, metrics, and goals. These questions allow the client to praise the value of your service and tell others exactly what benefits they derived from it.

When readers review your product or service's impact on the client, it enforces the belief that the case study is credible.

How long have you been using our product? This will help readers gauge how long it took to see results and your overall satisfaction with the product or service.
How many different people at your company use our product? This will help readers gauge how they can adapt the product to their teams if similar in size.
Are there multiple departments or teams using our product? This will demonstrate how great of an impact your product has made across departments.
How do you and your team currently use the product? What types of goals or tasks are you using the product to accomplish? Get specifics on how the product actively helps the client achieve their goals.
If other teams or departments are using our product, do you know how they're using it? With this information, leads can picture how they can use your product across their teams and how it may improve their workflow and metrics.
What was the most obvious advantage you felt our product offered during the sales process? The interviewee should explain the benefits they've gained from using your product or service. This is important for convincing other leads you are better than the competition.
Were there any other advantages you discovered after using the product more regularly? Your interviewee may have experienced some additional benefits from using your product. Have them describe in detail what these advantages are and how they've helped the company improve.
Are there any metrics or KPIs you track with our product? What are they? The more numbers and data the client can provide, the better.
Were you tracking any metrics prior to using our product? What were they? This will allow readers to get a clear, before-and-after comparison of using your product.
How has our product impacted your core metrics? This is an opportunity for your clients to drive home how your product assisted them in hitting their metrics and goals.

Case Study Interview Questions About the Buying Team and Internal Advocates

See if there are any individuals at the customer's company who are advocates for your product.

Are there any additional team members you consider to be advocates for our product? For example, does anyone stick out as a "power user" or product expert on your team? You may want to interview and include these power users in your case study as well. Consider asking them for tips on using your service or product.
Is there anyone else on your team you think we should talk to? Again, the more people can share their experience using your product, the better.
Are there any team members who you think might not be the biggest fans of our product or who might need more training? Providing extra support to those struggling with your product may improve their user experience and turn into an opportunity to not only learn about their obstacles but turn them into a product fan
Would you share some details about how your team implemented our product? Get as much information as possible about the rollout. Hopefully, they'll gush about how seamless the process was.
Who from your company was involved in implementing our product? This will give readers more insight into who needs to be involved for a successful rollout of their own.
Were there any internal risks or additional costs involved with implementing our product? If so, how did you address them? This will give insight into the client's process and rollout and this case study question will likely provide tips on what potential leads should be on the lookout for.
Is there a training process in place for your team's use of our product? If so, what does it look like? If your company provided support and training to the client, have them describe that experience.
About how long does it take a new team member to get up to speed with our product? This will help leads determine how much time it will take to onboard an employee to your using your product. If a new user can quickly get started seamlessly, it bodes well for you.
What was your main concern about rolling this product out to your company? Describing their challenges in detail will provide readers with useful insight.

Case Study Interview Questions About Customer Success

Has the customer found success with your product? Ask these questions to learn more.

By using our product can you measure any reduced costs? If it has, you'll want to emphasize those savings in your case study.
By using our product can you measure any improvements in productivity or time savings? Any metrics or specific stories your interviewee can provide will help demonstrate the value of your product.
By using our product can you measure any increases in revenue or growth? Again, say it with numbers and data whenever possible.
Are you likely to recommend our product to a friend or colleague? Recommendations from existing customers are some of the best marketing you can get.
How has our product impacted your success? Your team's success? Getting the interviewee to describe how your product played an integral role in solving their challenges will show leads that they can also have success using your product.
In the beginning, you had XYZ concerns; how do you feel about them now? Let them explain how working with your company eliminated those concerns.
I noticed your team is currently doing XYZ with our product. Tell me more about how that helps your business. Illustrate to your readers how current customers are using your product to solve additional challenges. It will convey how versatile your product is.
Have you thought about using our product for a new use case with your team or at your company? The more examples of use cases the client can provide, the better.
How do you measure the value our product provides? Have the interviewee illustrate what metrics they use to gauge the product's success and how. Data is helpful, but you should go beyond the numbers. Maybe your product improved company morale and how teams work together.

Case Study Interview Questions About Product Feedback

Ask the customer if they'd recommend your product to others. A strong recommendation will help potential clients be more open to purchasing your product.

How do other companies in this industry solve the problems you had before you purchased our product? This will give you insight into how other companies may be functioning without your product and how you can assist them.
Have you ever talked about our product to any of your clients or peers? What did you say? This can provide you with more leads and a chance to get a referral.
Why would you recommend our product to a friend or client? Be sure they pinpoint which features they would highlight in a recommendation.
Can you think of any use cases your customers might have for our product? Similar industries may have similar issues that need solutions. Your interviewee may be able to provide a use case you haven't come up with.
What is your advice for other teams or companies who are tackling problems similar to those you had before you purchased our product? This is another opportunity for your client to talk up your product or service.
Do you know someone in X industry who has similar problems to the ones you had prior to using our product? The client can make an introduction so you can interview them about their experience as well.
I noticed you work with Company Y. Do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.
Does your company participate in any partner or referral programs? Having a strong referral program will help you increase leads and improve customer retention.
Can I send you a referral kit as a thank-you for making a referral and give you the tools to refer someone to us? This is a great strategy to request a referral while rewarding your existing customers.
Are you interested in working with us to produce additional marketing content? The more opportunities you can showcase happy customers, the better.

Case Study Interview Questions About Willingness to Make Referrals

How likely are you to recommend our product to a friend or client? Ideally, they would definitely refer your product to someone they know.
Can you think of any use cases your customers might have for our product? Again, your interviewee is a great source for more leads. Similar industries may have similar issues that need solutions. They may be able to provide a use case you haven't come up with.
I noticed you work with Company Y; do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.

Case Study Interview Questions to Prompt Quote-Worthy Feedback

Enhance your case study with quotable soundbites from the customer. By asking these questions, prospects have more insight into other clients and their success with your product — which helps build trust.

How would you describe your process in one sentence prior to using our product? Ideally, this sentence would quickly and descriptively sum up the most prominent pain point or challenge with the previous process.
What is your advice to others who might be considering our product? Readers can learn from your customer's experience.
What would your team's workflow or process be like without our product? This will drive home the value your product provides and how essential it is to their business.
Do you think the investment in our product was worthwhile? Why? Have your customer make the case for the value you provide.
What would you say if we told you our product would soon be unavailable? What would this mean to you? Again, this illustrates how integral your product is to their business.
How would you describe our product if you were explaining it to a friend? Your customers can often distill the value of your product to their friends better than you can.
What do you love about your job? Your company? This gives the reader more background on your customer and their industry.
What was the worst part of your process before you started using our product? Ideally, they'd reiterate how your product helped solve this challenge.
What do you love about our product? Another great way to get the customer's opinion about what makes your product worth it.
Why do you do business with us? Hopefully, your interviewee will share how wonderful your business relationship is.

Case Study Interview Questions About the Customers' Future Goals

Ask the customer about their goals, challenges, and plans for the future. This will provide insight into how a business can grow with your product.

What are the biggest challenges on the horizon for your industry? Chances are potential leads within the same industry will have similar challenges.
What are your goals for the next three months? Knowing their short-term goals will enable your company to get some quick wins for the client.
How would you like to use our product to meet those challenges and goals? This will help potential leads understand that your product can help their business as they scale and grow.
Is there anything we can do to help you and your team meet your goals? If you haven't covered it already, this will allow your interviewee to express how you can better assist them.
Do you think you will buy more, less, or about the same amount of our product next year? This can help you gauge how your product is used and why.
What are the growth plans for your company this year? Your team? This will help you gain insight into how your product can help them achieve future goals.
How can we help you meet your long-term goals? Getting specifics on the needs of your clients will help you create a unique solution designed for their needs.
What is the long-term impact of using our product? Get their feedback on how your product has created a lasting impact.
Are there any initiatives that you personally would like to achieve that our product or team can help with? Again, you want to continue to provide products that help your customers excel.
What will you need from us in the future? This will help you anticipate the customer's business needs.
Is there anything we can do to improve our product or process for working together in the future? The more feedback you can get about what is and isn't working, the better.

Before you can start putting together your case study, you need to ask your customer's permission.

If you have a customer who's seen success with your product, reach out to them. Use this template to get started:

Thank you & quick request

Hi [customer name],

Thanks again for your business — working with you to [solve X, launch Y, take advantage of Z opportunity] has been extremely rewarding, and I'm looking forward to more collaboration in the future.

[Name of your company] is building a library of case studies to include on our site. We're looking for successful companies using [product] to solve interesting challenges, and your team immediately came to mind. Are you open to [customer company name] being featured?

It should be a lightweight process — [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results. This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!)

In any case, thank you again for the chance to work with you, and I hope you have a great week.

[Your name]

If one of your customers has recently passed along some praise (to you, their account manager, your boss; on an online forum; to another potential customer; etc.), then send them a version of this email:

Hey [customer name],

Thanks for the great feedback — I'm really glad to hear [product] is working well for you and that [customer company name] is getting the results you're looking for.

My team is actually in the process of building out our library of case studies, and I'd love to include your story. Happy to provide more details if you're potentially interested.

Either way, thank you again, and I look forward to getting more updates on your progress.

You can also find potential case study customers by usage or product data. For instance, maybe you see a company you sold to 10 months ago just bought eight more seats or upgraded to a new tier. Clearly, they're happy with the solution. Try this template:

I saw you just [invested in our X product; added Y more users; achieved Z product milestone]. Congratulations! I'd love to share your story using [product] with the world -- I think it's a great example of how our product + a dedicated team and a good strategy can achieve awesome results.

Are you open to being featured? If so, I'll send along more details.

Case Study Benefits

Case studies are a form of customer advocacy.
Case studies provide a joint-promotion opportunity.
Case studies are easily sharable.
Case studies build rapport with your customers.
Case studies are less opinionated than customer reviews.

1. Case studies are a form of customer advocacy.

If you haven't noticed, customers aren't always quick to trust a brand's advertisements and sales strategies.

With every other brand claiming to be the best in the business, it's hard to sort exaggeration from reality.

This is the most important reason why case studies are effective. They are testimonials from your customers of your service. If someone is considering your business, a case study is a much more convincing piece of marketing or sales material than traditional advertising.

2. Case studies provide a joint-promotion opportunity.

Your business isn't the only one that benefits from a case study. Customers participating in case studies benefit, too.

Think about it. Case studies are free advertisements for your customers, not to mention the SEO factor, too. While they're not promoting their products or services, they're still getting the word out about their business. And, the case study highlights how successful their business is — showing interested leads that they're on the up and up.

3. Case studies are easily sharable.

No matter your role on the sales team, case studies are great to have on hand. You can easily share them with leads, prospects, and clients.

Whether you embed them on your website or save them as a PDF, you can simply send a link to share your case study with others. They can share that link with their peers and colleagues, and so on.

Case studies can also be useful during a sales pitch. In sales, timing is everything. If a customer is explaining a problem that was solved and discussed in your case study, you can quickly find the document and share it with them.

4. Case studies build rapport with your customers.

While case studies are very useful, they do require some back and forth with your customers to obtain the exact feedback you're looking for.

Even though time is involved, the good news is this builds rapport with your most loyal customers. You get to know them on a personal level, and they'll become more than just your most valuable clients.

And, the better the rapport you have with them, the more likely they'll be to recommend your business, products, or services to others.

5. Case studies are less opinionated than customer reviews.

Data is the difference between a case study and a review. Customer reviews are typically based on the customer's opinion of your brand. While they might write a glowing review, it's completely subjective and there's rarely empirical evidence supporting their claim.

Case studies, on the other hand, are more data-driven. While they'll still talk about how great your brand is, they support this claim with quantitative data that's relevant to the reader. It's hard to argue with data.

An effective case study must be genuine and credible. Your case study should explain why certain customers are the right fit for your business and how your company can help meet their specific needs. That way, someone in a similar situation can use your case study as a testimonial for why they should choose your business.

Use the case study questions above to create an ideal customer case study questionnaire. By asking your customers the right questions, you can obtain valuable feedback that can be shared with potential leads and convert them into loyal customers.

Editor’s Note: This article was originally published in June 2021 and has been updated for comprehensiveness.

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Blog Case Study

How to Present a Case Study like a Pro (With Examples)

By Danesh Ramuthi , Sep 07, 2023

In today’s world, where data is king and persuasion is queen, a killer case study can change the game. Think high-powered meetings at fancy companies or even nailing that college presentation: a rock-solid case study could be the magic weapon you need.

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, you’ll learn all about crafting and presenting powerful case studies. From selecting the right metrics to using persuasive narrative techniques, I will cover every element that transforms a mere report into a compelling case study.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead:

What is a case study presentation?

Purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation templates, tips for delivering an effective case study presentation, common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers.

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it.

Open with an introductory overview

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution.

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes.

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer.

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner.

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact.

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences.

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1) Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

College Lab Report Template - Introduction

2) Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3) Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them.

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others.

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4) Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5) Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Modern Lead Generation Business Case Study Presentation Template

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important.

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received.

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Crafting and presenting a case study is a skillful task that requires careful planning and execution. While a well-prepared case study can be a powerful tool for showcasing your successes, educating your audience or encouraging discussion, there are several pitfalls you should avoid to make your presentation as effective as possible. Here are some common mistakes to watch out for:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides:

Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
Objectives : Clearly state the goals of the case study in a dedicated slide.
Findings : Use charts, graphs and bullet points to present your findings succinctly.
Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
Conclusion : Summarize key takeaways and results.
Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them.

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience, credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner.

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative.

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole.

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points.

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact.

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)

by: 6 Comments

Without a doubt, Facebook is THE place to be to build audiences and generate revenue.

You know it, I know it… Every single marketer knows it.

But with it’s decreasing organic reach, you’ll need to rely on Facebook Ads more than ever.

That means your money is on the line, which is why you’ll want to know what REALLY works and what doesn’t work before you even get started.

So, to bust all the myths and speculations, we’ve been analyzing 13 Facebook Ads case studies from various well-known experts.

From campaigns spending $1/day to millions a year. Campaigns focused on bringing in hundreds of thousands in revenue as well as bringing in low-cost leads.

You’ll get to see it all in the following 13 Facebook Ads case-studies.

Case Study # 1 – What Noah Kagan Learned Spending $2 Million on Facebook Ads

This is the case study and key insights from Noah Kogan who has spent millions on Facebook Ads so far.

The advice and lessons learned from this case study will be far more insightful than people that have to spend some hundred or thousands of dollar on Facebook Ads.

Noah Kagan of AppSumo and SumoMe shared his experience spending $2 million on Facebook Ads across his different products.

Apart from promoting his key products ( AppSumo and SumoMe ), he showed how he earned $267 in profit from each Monthly1k course he sells.

He used Facebook Advertising to bring traffic to his website, increase his email subscription and later sell them the course.

Each email lead would cost him $3, and every 89th email lead went on to buy the course giving him $267 in net profit (after all deductions, cancellations, etc.effectively).

This is a classical example of how to best leverage Facebook Ads. People browse Facebook for casual fun, catching up with friends and family – but not to being sold.

It is best to use Facebook to drive them to opt-in to your lead magnet before pushing them your product.

They will be more inclined to engage with your Facebook Ads if it’s not asking for their credit card but rather giving some value without any cost to them.

Although, he provided a lot of insight from his million dollar spending on Facebook Ads, here are some of the key takeaways and lessons learned.

Lesson Learned # 1 – Use data at hand effectively to target your Facebook ads strategically. Such as copying the success of your competitors , targeting the fans of your competitors and creating lookalike audience from existing customers and email subscribers.

Lesson Learned # 2 – Start with a small budget and capitalize on the ads targeting which is giving you the best ROI.

Lesson Learned # 3 – Keep your targeting narrow than being broad. Narrower audiences not only is easier to reach on a limited budget but are highly likely to convert. But narrow audience doesn’t mean it has to be small, rather an ideal size ( in between narrow and broad)

Case Study # 2 – $5800 Monthly Recurring Revenue Using Facebook Ads Retargeting

Design Pickle is a design-as-a-service that provides unlimited graphics designing services under a monthly retainer fee. Being a newer concept and a service that requires a direct interaction of humans ( as in passing design briefs and requirements), it is hard to promote the service using standard means.

Following the footsteps of how most SaaS businesses generate leads, they ran a Facebook Ad Campaign in which they offered a Free Custom Design without the need for any credit card ( an equivalent to Free Trial)

They directed the Facebook Ads traffic to a long-form signup form so they would weed out potential customers from onlookers. This was deliberately done as people that go on to filling the long form were most likely to be interested in the services.

Although they were able to capture some leads, the best part came when they started using retargeting.

Want to get more results from Facebook Ads? Check out our free targeting training here.

Design Pickle identified that they could use retargeting with better effect. So they implemented a retargeting campaign on the sales page visitors which accounted for 17 of the 30 new customers.

More than 50% of their new customers just came from the retargeting marketing campaign, which justifies the fact that converting a retargeted visitor is much easier and efficient than converting a new one.

Lesson Learned # 4 – No matter how complex, unique or new (business model) type of business you have, Facebook Ads can still work for you.

Lesson Learned # 5 – Use the magnetic power of retargeting to bring back customers that already have shown interest in your products.

Lesson Learned # 6 – Build a sales funnel along with your Facebook Ads. Such as in this case, people that initially saw the ad but didn’t go on to fill up the form were retargeted again.

Case Study # 3 – What Will $5/day on Facebook Get You?

With the tremendous growth of businesses interest in advertising and marketing their product on Facebook, Buffer did a small experiment to see how a minimal investment of $5 on Facebook Ads can give them.

The $5 ad spend was tested for different objectives such as page likes, clicks to website and effects on boosted post.

And here are the results they achieved for every $5 spend on each of the activity below;

Page Likes – 9 Likes per day

Clicks to the homepage / landing page – 1 per day

Boosted post – 787 new people reached

So there is something for business seen on a small budget.

Here is the audience targeting they set;

As you can see, they’re targeting people who are interested in social media, excluding their fans.

Furthermore, just to give you an example of creating a Killer Facebook Ad, see this the ad buffer created for the Page Likes campaign.

Apparently, this ad comes across as very social/human (since it’s showing the team) – which is why it’s been working well for a “like” campaign.

So to get the best bang out of your Facebook Ads even on a small budget, try zooming in your target audience and create ads copy that reflect or resonate with them.

Lesson Learned # 7 – If you want to test the Facebook Ads waters or generate buzz for your product, a small budget can also do good for you. Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process.

Lesson Learned # 8 – You don’t need a large budget to succeed with Facebook Ads. If you target and optimize the ads well, you still can get a good traction regardless of your objective.

Lesson Learned # 9 – When targeting for page likes, always make sure that you Exclude your current page followers.

Lesson Learned # 10 – Make sure the ad image / creative you select, must match with the objective of the ad.

Case Study # 4 – Facebook Ads Success with just $1 per Day

Similar to the Buffer experiment, this case study by Brian Carter , a prominent Facebook Marketing and Advertising Expert and Bestselling author of the book “ The Like Economy” showed that even investing a minimum of $1/day on Facebook Ads can give you a significant reach.

By consistently investing $1/day for 30 days, he was able to reach 120,000 people or 4000 people every day.

He in an active user of most advertising platforms and this is what he found as the cost to reach 1000 people using popular advertising channels.

Facebook Ads are far cheaper than the legacy advertising solutions (newspaper, tv, etc.), but also left behind its online competitors (Adwords and LinkedIn).

The objective of this case study or experiment was to show that even if you start with a minimal budget, Facebook Ads can still prove beneficial.

Most businesses can afford to spend $1/day on Facebook, can’t they?

Lesson Learned # 11 – Budget is or should not be a roadblock for virtually any business. $1/day or $30/month is not a big deal for most businesses.

Lesson Learned # 12 – Even if you are investing more on other channels for traffic or lead generation successfully, it doesn’t hurt to spend a small proportion on Facebook Ads. You might get the same number of traffic, but the overall cost will be much cheaper than all other alternatives.

Check out more details about this case study here.

Case Study # 5 – $14,114 in revenue from $8,240.17 spent in Facebook Ads

This case study is purely about generating leads than anything else.

Brian Moran , the founder of SamCart , used Facebook As to sell his courses and training products .

He tested three different targeting groups where;

One group was his existing email list.
The 2nd group was the lookalike version of his email list.
And the third was custom audience he created using the native+ advanced targeting features of Facebook.

And after spending $8240 on the ads on these groups, he was able to get;

$3496 in Sales from $1800 in ad spend from group 1
$1546 in Sales from $895 in ad spend from group 2
$9039 in Sales from $5153 in ad spend from group 3

Although all of the ads returned an ROI of 2:1, the 3rd group clearly outperformed the others.

So as seen, changing and testing around with your targeting can give you better results than standard targeting.

Typically existing subscribers are considered a gold mine to be reaped over and over but Brian proved that you can still succeed with Facebook Ads if you just get you targeting right.

Even if you don’t have a big list of subscribers, using native targeting features of Facebook can bring you in front of the right viewers.

Lesson Learned # 13 – Retarget or advertise your offer to existing subscribers as well. This is particularly helpful if you want to convert your blog subscribers into warm leads or paying customers .

Lesson Learned # 14 – Use lookalike audience effectively. Brian created a lookalike audience from his existing email subscribers that brought in $1546 in revenue from $895 in ad spend.

Lesson Learned # 15 – Fine tune your advertising to narrow down to your targeted audience as much as possible. Brian got the best response from the custom targeting he set up.

Lesson Learned # 16 – Just beside A/B testing your Facebook ad copy , split test between your targeting groups too. When seeing results from the third group, Brian invested more in it, and the results were equally rewarding.

Case Study # 6 – How an Advertising “FAIL” Can Actually Turn Into a “WIN”

This case study is rather interesting as it started off from a failure before they got their winning aha-moment.

Angela Ponsford started a Facebook Ad campaign for her client who wanted to sell a high-priced $990 home renovation program to women’s in 30-40 age range across the USA.

The idea was to build an email list via Facebook Ads and later show them ads for Free Webinar that will lead to the program she wants to sell.

When they run the ads, they performed well, but most of the people that were engaging with it were not the actual audience perceived.

She thought women in the 30-40 age group would take more interest in her program, but women above 45+ were engaging most with her ad and content.

The first few days just yielded in 2 sign ups at the cost of nearly $27 each. So she optimized the ad targeting and the ad copy in line with the results they achieved earlier.

The second run significantly improved the cost/lead, dragging it down to 4 leads at $5.43 each.

After several rounds of testing and tuning with targeting and ad copies, she was able to bag in 400 leads at a cost $507 and some happy customers that went on buying the program.

One of their best performing ads was shared 14 times which indicated that the ad copy was talking to the customer and performed well.

It is essential that you keep on monitoring and optimizing your campaign- especially at the start. Angela was able to reduce the cost/lead from $27 to just $1.27 in the end by continually improving the campaign in the line of results she was getting.

Unless you have a large budget to spend, test your campaign in small budget / test runs until you find what’s working or you might end up spending a lot of money with little results.

Lesson Learned # 17 – There is no barrier to the type and cost of the product you are selling – you can even sell a high priced product using Facebook Ads .

Lesson Learned # 18 – Do some preliminary ad test to fine tune on the audience and then invest more budget where you get the most gold.

Lesson Learned # 19 – The ideal audience perceived by you might not always be correct.

Lesson Learned # 20 – Sometimes the simplest of thing are most effective. By changing the word “Webinar” to “Workshop” on the ad copy, the CTR and leads doubled.

Case Study # 7 – 89% cheaper cost / lead with Facebook Ads

Google Adwords in arguably the most used platform when it comes to online advertising. Hundreds of thousands of businesses use its daily traffic and leads.

But, it’s still expensive to reach for some.

Dave Rogenmoser of The Market Results, identified that cost/lead for a high-end app and web development company ranges between $250 – $1000 / lead on Adwords.

Although $250/lead was a good deal for a $80,000 contract, they wanted more.

Fast forward, they leveraged the narrow-down targeting capabilities of Facebook to target startups that might be in need of app development .

Dave mentioned that the hardest part of the campaign for them was to set targeting for their audience. As we saw from earlier case studies, narrowing down on your target audience is much more beneficial than broadening it.

And he did exactly just that- zoomed in on funded startups that might be in need of app development.

With a spend of $993 across a week, they were able to score 34 leads which was far much quicker and cheaper than Google Adwords.

From the first week of the run, they were able to decrease their cost/lead to $28 a piece, 89% cheaper than what it takes from Adwords.

Want similar results? Check out our free targeting training here.

This goes to show you that how cost effective leads from Facebook can turn out to be when compared with other options.

Lesson Learned # 21 – Facebook Ads are cost effective as compared to Google Adwords when it comes to B2B leads generation.

Lesson Learned # 22 – Facebook ads provide narrower targeting which helps you to laser in on your ideal audience. Setting up the correct targeting is one of the essential parts of your campaign.

Case Study # 8 – 7 Mistakes Made While Spending $234.07 on Facebook Ads

At Connectio we often hear customers saying that they have none or very limited success via Facebook Ads. Either it was not giving the desired results or is turning out to be expensive for them.

This case study is especially useful for such Facebook Ad starter business that is struggling to find their way.

Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads- with no prior experience .

As like more people starting off with Facebook Ads, he made some classic mistakes such as;

Targeting was not set correctly. He was targeting a very little set of individuals.
Used only one image and didn’t A/B test between different images or ad copies.
Wasn’t tracking conversions correctly due to missing or improper configuration
Keep running ads that were unprofitable.

After running the ad for week or so, he spent $234 on Facebook Ads with a meager CTR and earned less than the actual ad spend.

Although, he was at a loss at this campaign some valuable lessons learned.

But at such stage, most businesses give up rather than realizing their mistakes and optimizing their campaign accordingly.

So it’s important to review and analyze performance and mistakes in your Facebook Ads campaign before ruling the platform as a failure.

Lesson Learned # 23 – Take some pre-campaign time to research and identify your targeted audience. Ideally, have a separate ad set for each unique audience you are targeting.

Lesson Learned # 24 – If your objective is lead generation or sales, you need to set your conversion tracking and do it right. If you aren’t tracking your conversions correctly how would you analyze performance?

Lesson Learned # 25 – Have multiple images and copies of your ad in hand before starting a campaign.

Lesson Learned # 26 – Don’t spend that much money on ads or campaigns that are not giving any result.

Case Study # 9 – How Veeroll Sold 122 Subscriptions with $2.5k Spend on Facebook Ads in 2 Weeks

This case study is another classical example that Facebook can be effectively used to generate leads for B2B businesses. B2B businesses. It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance. Veeroll along with other places started off their campaign on Facebook and sent all traffic to a webinar funnel . They were also tracking website conversions to know how many people referred from Facebook were converting on that landing page.

They set their targeting and created the ads. Initially, they were getting a higher CPC.

Although their primary objective was to show the video ads, they also tested the text ad along with it and they saw a huge difference between both.

This the stats on their text ad;

And compare that to the video ad;

They spent a little more on the video ads, but have 18X more engagement and were 3.5X more than the text ads.

So seeing the video ads were proving better, they went on creating multiple video ads.

This is one of the video ads they were using.

Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions.

At the end of 2 weeks campaign, they were able to have 122 signups that resulted in $11,000 of monthly revenue that too just from a $2500 in ad spend.

That is almost 400% is profit against the cost of Facebook Ads, not to mention that the lifetime value of these customers will be way much than this.

Lesson Learned # 27 – Don’t get faltered from initial road bumps. Review the performance and capitalize where most performance is achieved. Such as mobile users were engaging far more than desktop users in this case so apparently it makes sense to pour more budget here.

Lesson Learned # 28 – Retargeted traffic gave better conversion then the cold traffic. Veeroll has the lowest CPC and conversion from retargeted ads.

Lesson Learned # 29 – Don’t just stick to conventional ad styles. Try video ads too. They have incredible engagement and lets you communicate more message than what it takes from text and image ads.

Case Study # 10 – Reaping $163,969 in revenue from $5989 of ad spend in just 34 days

This is an absorbing Facebook Ad Case Study as it not only achieved a remarkable result but worked on an approach that will work in any niche – yes any niche. It is also very helpful for startup businesses that have none or small following and email list.

Paul Romando’s Facebook Ad’s campaign for his client returned a staggering $163,969 in revenue from a mere $5989 in ad investment.

That’s an insane 2737.80% of return in just 34 days of the campaign.

Paul’s success formula was simple.

Rather than going for the hard sell, he created a Facebook funnel, where leads first opted in on content ( lead magnet) around a product.

And later, for all those that opted in, Paul would show a different ad set that directly takes them to the sale page.

He calls this is the Elope Approach.

His multi-step Facebook Ad Strategy builds up a connection with your targeted audience before going for the sale. This helps in nurturing leads and segmenting people that are most likely to convert.

Particularly important was the Facebook Ad relevance score. A high Facebook Ad relevance score helped your ad not being flagged by Facebook and delivered to your targeted audience.

So when he showed the sales ads to his existing audience, a high relevance score for imminent as these people already knew him.

For most B2B businesses having a Facebook Sales Funnel is crucial. It might sound a lot of work but gains are immense, and you can use it over and over again.

Lessons Learned # 30 – Rather than going straight for sales, develop a Facebook funnel through a lead magnet. Once you have subscribers in your funnel, nurture them with you offer ads.

Lessons Learned # 31 – Use different ads / ad sets for the retargeted audience / warm leads. Since they already know about your product, take them straight to your money page.

For example, create a different ads / ad set for cold and warm leads and make sure that you exclude each one of them in the targeting set.

Case Study # 11 – How Wahida Generated High-Quality Leads With Just $10/Day

Sending people straight to a sales page might work in commodity niches such as online stores, but for B2B services it’s essential to capture the leads first.

This case study came from Wahida Lakhani, one of the students of Claire Pelletreau from her Ad Consultant Incubator program. She was able to manage a very low cost / lead for a client in health and fitness niche.

The idea was same as Paul Romano – generate leads using a lead magnet and then move on for the sale.

But she tweaked it a bit.

Rather than sending them to a lead magnet straight away, she added another layer. She sent the traffic from Facebook ad to a high-quality article on the blog and added a lead magnet as the content upgrade.

The original article was on creating “Easy Chocolate Peanut Butter Bars” but she added the details of the lead magnet “6 Vegan and Gluten-Free Recipes.”

This is uber awesome, provided you have an ultra high-quality article that drives CTR from Facebook and an equally irresistible lead magnet.To ensure they provided the detail of valuable content in the ad, she also added the lead magnet detailed information in the FB ad.

The results were 10/10 relevance score from Facebook, high CTR ( 5%) and lead cost at just $0.65.

Want 10/10 relevance scores also? Check out our free targeting training here.

This was far less than the industry standard in health and wellness. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads.

Lesson Learned # 32 – Having a high-quality content helps in generating high CTR, better engagement, and lead generation.

Lesson Learned # 33 – Use your Facebook Ad effectively to list all the value you are providing. This will make your case stronger and gives the reader more reason to interact with your ad.

Lesson Learned # 34 – With a well thought out plan / funnel / strategy, you can shatter any industry benchmarks no matter how competitive your niche is.

Case Study # 12 – How Mary Got 532 Subscribers in 43 days Using Facebook Ads

For startup businesses and bloggers, getting new subscribers for their blog is often challenging. They might end up producing high-quality content but fail to attract the subscribers/ optins they would expect.

This case study will help you understand that how can you use Facebook Ads to generate more subscribers for your blog.

Mary Fernandez shows how she gained new blog subscribers for just $0.43 each using video ads.

One common thing that she experienced in building blog subscribers for her clients was that personalizing the ad gave better results than a stock-photo ad.

Such as these are some examples of a personalized ad.

And this too;

Why these ads?

View the Facebook from the standpoint of a potential subscriber.

They are probably surfing Facebook to see what their friends are doing, following up with family and socializing but not to view ads.

If your ad looks like a traditional ad, there is a high chance that they will ignore it. But if they see something relevant or something which might not be another ad from the laundry, they are more likely to engage.

So where possible try to use a personal looking photo of you or your employees, instead of stock photos.

Lessons Learned # 35 – Facebook Ads can be used for any objective – even if its finding or increasing new subscribers for your blog.

Lesson Learned # 36 – Keep your ads as personal as possible. Your audience will be more likely to interact with your ad if it has a human effect / touch.

Case Study # 13 – How Servando got 500% ROI from a $20 Facebook Ad budget

This case study is especially useful for people and businesses that don’t have a product of their own but are promoting affiliate products.

We have often seen our customers using Facebook Ads for promoting affiliate offers, but they seem to struggle in creating an effective strategy.

One of the biggest mistakes they make is not using the landing page effectively.

It’s not difficult or impossible to send traffic from Facebook. If you set your targeting right, you will still be able to get the required traffic.

However, if you are promoting affiliate products on Facebook , don’t send them straight to a sales page but to a “bridge” page first.

This is what Servando Silva of Stream-Seo did. For the affiliate offer, he was promoting using two landing pages.

1 – One page that had a description of the offer and a Free Trial button that took them straight to the sales page.

2 – One that has an opt-in form ( just for email) and after submitting will lead to the sales page.

He spent overall $20 on ads on both the ads pages and was able to earn $100 in commission and 60 valuable leads.

Though the sales came from the first page, he was able to score valuable leads via the second ad and landing page.

Not only did he earn $80 over his $20 spend, but he also grew his list which he can leverage in the future.

From the 198 people that clicked on from his Facebook Ads , almost 119 clicked on to the affiliate link. So this shows that bringing quality traffic certainly works in your favor.

Lesson Learned # 37 – If you want the best ROI from your campaigns, don’t just focus on the Facebook Ad part – plan ahead where you will send the traffic and how will you capitalize on them.

Lesson Learned # 38 – Create multiple funnels and objectives from different ad sets and landing pages. Such as in this case he tested two ads on two different landing pages giving him multiple segmented audiences.

So there you have it – an in-depth review of the best handpicked Facebook Ads Case studies from nearly all types of businesses with variable objectives.

By reviewing the above case studies, it is evident that the success of Facebook Ads lies in multiple things. But it’s also clear that budget is not a primary factor, and you can succeed with even minimal of the budget.

What’s your favorite case study?

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Analysts at Cornerstone Research start contributing to casework upon their arrival. Therefore, it is important that candidates have skills that translate into strategic thinking and quality work product. Not only will the case interview provide you with awareness of our work, it is another tool that provides us with insight into your thought process, comprehension skills, and your ability to articulate ideas.

We know a case interview can be challenging, so here are some tips that we trust will provide valuable guidance for a strong performance on the case interview.

Break down questions into smaller parts to organize your thoughts.
Consider the issue from multiple perspectives.
During the interview, take notes and ask questions.
Express your thought process to the interviewer.
Finally, listen to your interviewers—they want to help you stay on track!

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11 Amazing Facebook Marketing Case Studies

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Even though Facebook still seems to be first on the mind of many people thinking about social media marketing – Facebook is not easy to master. But there are multiple Facebook marketing case studies out there that prove that success can still be found with Facebook.

Sure, you can buy visibility fairly cheap, you can shout your offers at a (hopefully) targeted audience. But to get your share of Facebook’s marketing and branding superpowers you have to understand how the social network Facebook works. You need to figure out what your target audience likes – and you have to find the trigger to make them engage with your updates.

Image Source: Sprout Social

Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:

If you are not going to spend thousands of dollars on advertising that gets even harder – and the more important, it is to understand how it all works.

A wider reach for a post on a Facebook fanpage may become harder to get, but there are still some formats and types of updates on Facebook that can reach far.

While many Facebook users complain that their reach dropped, most of them do not (yet) utilize the fairly new features that Facebook offers that will not only help to increase engagement but also help to uphold or even grow the reach. And I am not talking all about advertising.

No matter what you do on Facebook, a key goal for your marketing updates should be engagement. And that is for more than one reason:

Engagement is an important factor that decides how well your posts is received by the Facebook algorithm.
Engagement also helps to build a relationship and convert more leads and customers.

Brands who are looking for Facebook marketing success need to be aware of what works and what their audience may like. There are some types of posts that on average fare far better than others – and successful brands consider this.

Image Source: BuzzSumo

Video by far outperforms all other types of Facebook post formats. In fact, videos get 59% more engagement than any other types of post. Video even performs better than photos.

But there is another type of post or rather a place to post that can outperform what you have been doing on Facebook in the past: Facebook groups.

Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:

Marketers view private community groups as one of the major trends in social marketing. That should be reason enough for you to take a closer look at Facebook groups if you have not done so in the past. We added some Facebook marketing case studies to this list that feature Facebook groups as the main focus.

But you don’t have to take my word for the possibilities you have with your Facebook marketing. There are more than enough examples of brands that are hitting it big-time on Facebook.

to get your share of Facebook’s marketing and branding superpowers you have to understand how the social network Facebook works. Here are 6 brands and their case studies to show you how you can use Facebook for your business. #facebook #facebooktips #socialmediamarketing #socialmediatips #facebookexamples #facebookmarketing

Here are 11 examples of brands that win big with their Facebook marketing. Even if your situation is different, your budget not even worth mentioning and your existing fanbase a fraction of the brands in question – you can still learn from these amazing Facebook marketing case studies how to leverage the Facebook audience!

1. Starbucks – Case Study for Facebook Groups

The first Starbucks Pumpkin Spice Latte was sold in a test campaign in Vancouver, British Columbia in Canada, and Washington, D.C. in 2003. It was an instant success. In the fall of 2004, the drink was rolled out nationwide. It is said that Starbucks made more than 1.4 billion $ just off this drink .

The pumpkin spice latte remains a seasonal drink to this day – and is eagerly awaited for fall 2020.

But what has Pumpkin Spice Latte to do with Facebook marketing? A lot.

In 2018 Starbucks launched a Facebook group for Pumpkin Spice Latte. The group is called “Leaf Rakers Society.” It is a group to celebrate fall – remember, the Pumpkin Spice Latte is a seasonal drink that can only be bought at Starbucks in fall…

Facebook group leaf rakers society startbucks

The number one reason for Starbucks’ social media team for starting this group may have been the shift in the algorithm on Facebook. That shift meant that brands needed to focus on engagement and meaningful interaction instead of just posting. And for many brands that meant a new strategy that focused more on the Facebook group than on Facebook fanpages.

For Starbucks this group had more benefits:

for their seasonal drink, this group kept the love and excitement alive all-year-long.
They do not post, they do not have to be active. The group members keep the group alive.
They do not have to spend a dime in advertising – the popular topic allows them to do brand building based on member activity.

Listening to their customers who keep talking about beveryge recepies and Starbucks products they get valuable insights into what their audience loves or hates, how they can improve – and maybe even get new ideas for the nest super product to sell
All considered, the Facebook group for pumpkin spice latte lovers seems to do the trick for Starbucks.

2. Tomcat – Facebook Video Case Study

Facebook video and Facebook live video may sound a little intimidating and scary. So much may go wrong. And if it goes wrong everybody can see it.

But with a little creativity and some additional boost, there are awesome marketing results on the line.

So how about Halloween, mice, and a horror movie that develops as the audience comments on the video? This is an extraordinary example of creative content marketing utilizing one of the major trends in social media.

Tomcat is a company that focuses on rodent extermination. For Halloween 2016 they created a live video event featuring some mice in a haunted cabin. At some points in the story, the audience was asked how the story should develop: Which of the mice should die next and how should it be killed.

The video got 2.3 million unique views and an insane amount of 21% of viewers actively participated. the fanbase of the Tomcat Facebook page grew by 58%.

Tomcat – Facebook Not Live from Jesse Brown on Vimeo .

3. BuzzFeed -Facebook Live dance battle

This is another example of how brands can use Facebook live to engage with their audience and build brand awareness.

You probably all know BuzzFeed.

BuzzFeed used Facebook live to host an interactive dance battle called “Dance Craze Battle: Live” that asked the audience to vote on the performance of the dancers via the comments.

But they asked for even more engagement.

Instead of following a predefined schedule and guideline for the moves to be performed, they asked the audience to suggest dance moves that the dancers had to perform. And the audience complied, making the dancers perform things like “the crying college student.”

Between rounds, Buzzfeed took the opportunity to talk to the contestants and make their team more human.

In the second round of the battle, the viewers could see how the dancers performed their suggestions.

The engagement on the live videos helped keep the audience interested.

4. Hubspot – Facebook group example

In March 2020 the inbound marketing company Hubspot created a Facebook group for Marketers called Marketer to Marketer.

Facebook group hubspot marketers to marketers

As with the Starbucks Facebook group for fall lovers, the Hubspot group is NOT a group to market Hubspot products. It is also not a Hubspot support group.

In fact, the group description explicitly states that the group is not monitored by the Hubspot support team.

Hubspot answers the why to the Facebook Group themselves : To build a community around their target group (=marketers.) Plus, since the reach for Facebook posts steadily declines they needed a new way of increasing engagement around their brand and product.

The impact of the group? Hubspot has close to 2 Mio followers on their Facebook fanpage. The group has just over 3200 members. The difference is too large to measure the impact of the group on Facebook engagement, reach or traffic.

However, they get direct access to members from their target group. They can interact and engage and earn valuable insights into the questions and topics on the mind of their marketing audience.

The Hubspot Facebook group is still very young but it already turned into a self-sustaining community. But it still needs ongoing promotion to keep it growing and prospering.

5. Real Estate – a Local Facebook Marketing Case Study

Looking at the other case studies, you may get the impression that you have to be a global player with a huge budget to utilize Facebook marketing. That is why I added this case study about a real estate company that wanted to increase local leads.

For this they used lead generation ads – this type of ad on Facebook already includes a contact form for which you can choose the questions to add.

The agency case study tells that the campaign generated 370 local leads in 90 days . Each lead cost 6,77$ on average.

Before you jump on the Facebook advertising train, please note that the case study does not disclose any ROI or value for the lead. I have no proof whatsoever that any dollar was ever earned with these leads.

And that is a major problem with lead generation on Facebook and you need to measure your results carefully: Leads need to make you money otherwise you will be on a straight path to bankruptcy as you pay for each lead in hard money.

Sure, Nike has a corporate page on Facebook . But Nike has so much more. They have specialized Fanpages for various sports like basketball, football, running, tennis, etc. Also, Nike has some pages for activity like the Nike+ Run Club. They have Nike Women. Plus they have several accounts for various products.

Why are they splitting up their marketing power this way?

Because it lets them target their audience much better. They can provide more value to the people. The sports channels give you news from your favorite sports without annoying half the audience with news from sports they are not interested in.

I have been part of the running initiative a while back when Nike had Women’s runs in various cities including my home town Berlin. These runs were perfectly organized inbound marketing campaigns that encouraged the participants to share photos and videos from the event all over social media. Nike even provided several on-location photo booths to make sure there where thousands of branded photos being passed around social media. And sure I was a fan of the related Fanpage eager awaiting updates on the next run.

With all these accounts – what is Nike talking about all day? What is their content strategy? Not their products – or not only their products. Nike products have a minor role in all this branding effort. No need to be overly promotional. A large number of updates is about news from sports or athletes that still builds brand awareness.

Image Source NikeCourt on Facebook

Note: Nike can be viewed as a case study from the past. Most of their Facebook pages are not updated anymore. They have gone on another marketing path.

7. TOMS One-For-One Strategy

Image Source: TOMS on Facebook

This strategy gives a lot of possibilities for stories to tell – each product in itself is a call-to-action to do something good. And this type of marketing campaign works on Facebook. They can announce new partnerships and products – people will like them and allow leveraging the good deed that is always included.

8. State Bicycle

Maybe it is because I am into sports myself – I love how State Bicycle work their Facebook page: Sure they have product updates. They also have announcements for races and news from the biking world.

What really gets their engagement going is their content strategy of photo contests, photo shoots and photos they share.

Image source: State Bicycle on Facebook

Here are 6 examples of brands that win big with their Facebook marketing. Even if your situation is different, you can still learn from these amazing Facebook marketing case studies how to leverage the Facebook audience! #facebook #facebookexamples #facebookmarketing #facebooktips #socialmedia #socialmediatips #socialmediamarketing

9. Tough Mudder

I am not so sure whether I first heard about Tough Mudder from friends – or if I first saw an ad from them on Facebook. Maybe it is because I know people who participated, or because Jonathan may take part one day. But they surely caught my attention on Facebook.

Tough Mudder is an obstacle course challenge that takes place all over the world. And they rock Facebook.

They are using several country accounts besides the main Facebook Fanpage .

They post a mixture of videos, images, and articles around the tough mudder races. Of course, they have the huge advantage of video footage directly from the challenges. And these videos surely get a ton of engagement – who does not admire those tough mudders?

Image Source: Tough Mudder on Facebook

Also, they use Facebook advertising – as said before, I saw those ads multiple times. And maybe one day I will dare to go for one of the challenges… Let me first finish the Berlin Marathon in September 🙂

Image Source: Tough Mudder Marketing Case Study

ToughMudder also uses Facebook video and Facebook live to cover its events. Since the Corona pandemic, there have not been any ToughMudder events but you can find some of the past videos.

They not only cover events but also live stream bootcamps.

10. FitBit – Facebook marketing case study

This is more an example of a content marketing strategy with the aid of Facebook. FitBit mainly shares their own blog posts on their Facebook fanpage. And they manage to get high engagement. Nothing going viral but solid likes and shares.

Image source: FitBit on Facebook

to get your share of Facebook’s marketing and branding superpowers you have to understand how the social network Facebook works. Here are 6 Facebook marketing case studies that you can learn from. #facebook #facebooktips #facebookexamples #facebookmarketing #socialmedia #socialmediatips #socialmediamarketing #socialmediaexamples

They do not concentrate on their products. They share posts from the FitBit blog that cover everything fitness and healthy living related. And that topic simply rocks on Facebook.

Whenever a fan shares a story or personal experience in the comments, FitBit is there to comment and appreciate the openness.

That kind of interaction scores high with fans.

Fitbit also added videos to their Facebook strategy. They now post Facebook videos on a regular basis.

11. Always #LikeAGirl

Always offers sanitary products for women, and in 2014 they decided to change the meaning of #likeagirl. At the center of their campaign was this powerful video.

Facebook is not easy to master for social media marketing success. Here are 6 Facebook marketing case studies for you to learn from and get inspiration

Final Words about Facebook marketing case studies

While Facebook isn’t up front on the list of hottest marketing trends, there are still thousands of brands successful on Facebook. And not all of them base their success solely on the size of their advertising budget. They succeed because they understand how Facebook works – and what their audience on Facebook wants and likes.

The biggest trend – and probably your biggest chance for marketing success without breaking the bank – currently are Facebook groups and Facebook video or rather Facebook live. That is why we added some Facebook marketing case studies that focus on Facebook groups and Facebook videos.

Before you jump into Facebook marketing and spend thousands on advertising because you read somewhere that Facebook marketing can only be successful if you pay for it – take a close look at some of these case studies and figure out what really makes them successful. It is the content they use, the engagement they drive, and fit between their updates and their target audience. Once, you understood what works for others figure out which marketing tactics resonate with your audience!

That is what Facebook marketing success is based on!

Are you dreaming of online success? You need traffic to your blog or website!

Getting free traffic from social media is absolutely possible. You just need to know what you have to do.

Here is the process that works for (almost) any niche and has the power to bring you huge amounts of traffic. We used these exact tactics to grow our first business to over 500k pageviews (wow – that was a ride!). We also used these tactics to get 50k visitors just 6 months after starting a totally new blog.

Do you want to get the foolproof process in easy to follow action plans? Check out “ The Social Traffic Code !”

If you struggle with your traffic this is the answer: It was for us!

Susanna Gebauer

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EY Interview Case Study: Key Insights and Preparation Tips

If you're preparing for an EY interview, this comprehensive guide is a must-read with top tips and strategies to prepare for and ace the case study portion.

Posted November 30, 2023

Featuring Ben L. and Jeremy S.

Nailing the Case with McKinsey & Bain Alumni

Monday, april 1.

11:00 PM UTC · 60 minutes

Looking to apply for a job at EY? Preparing for an interview can be a daunting task, especially if you're not sure what to expect. In this article, we'll provide key insights and preparation tips to help you succeed during the EY interview process.

Understanding the EY Interview Process

The EY interview process generally consists of several rounds, each designed to assess different aspects of your skills and experience. The initial stage usually involves a phone or video interview, followed by a face-to-face interview with a recruiter or hiring manager. Depending on the job position, you may also be required to participate in a group assessment center or complete additional exercises or assessments before being offered a job.

It is important to note that EY places a strong emphasis on cultural fit during the interview process. This means that in addition to assessing your technical skills and experience, they will also be evaluating your personality, values, and work style to ensure that you align with the company's culture and values. To prepare for this, it is recommended that you research EY's culture and values beforehand and be prepared to demonstrate how you embody them.

Another important aspect of the EY interview process is their focus on diversity and inclusion. EY is committed to creating a diverse and inclusive workplace, and they actively seek out candidates from a variety of backgrounds and experiences. During the interview process, you may be asked about your experiences working with diverse teams or how you would contribute to creating an inclusive work environment. It is important to be prepared to answer these types of questions and to demonstrate your commitment to diversity and inclusion.

What to Expect During an EY Interview

During an EY interview, you can expect to be asked a range of questions related to your skills, experience, and suitability for the job. Your interviewer may also explore your motivation for working at EY and assess your fit with the company culture and values. It's important to be prepared for both knowledge-based and situation-based questions, meaning you should be ready to discuss your past experience, as well as hypothetical scenarios that may arise in the job.

Additionally, you may be asked to participate in a case study or group exercise to demonstrate your problem-solving and teamwork skills . These exercises are designed to simulate real-world scenarios that you may encounter while working at EY. It's important to stay calm, communicate effectively with your team members, and demonstrate your ability to think critically and creatively under pressure.

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EY Interview Case Study: Real-Life Examples and Scenarios

To better understand the EY interview process, it's helpful to look at real-life examples and scenarios. For instance, a candidate interviewing for a position in the finance department may be asked to analyze financial data and provide insights on budgeting and forecasting. Similarly, a candidate interviewing for a consulting role may be given a case study to analyze and propose solutions to a hypothetical business challenge.

It's important to note that EY also values candidates who can demonstrate strong communication and teamwork skills. During the interview process, candidates may be asked to participate in group activities or simulations to assess their ability to work collaboratively and effectively communicate their ideas. Additionally, EY places a strong emphasis on diversity and inclusion, and candidates who can demonstrate a commitment to these values may have an advantage in the hiring process.

Common Questions Asked During an EY Interview

While questions can vary depending on the job position and level, some common EY interview questions may include:

What are your key strengths and weaknesses?
Tell us about a time when you had to deal with a difficult team member or client.
How do you stay up-to-date with industry trends and developments?
Why are you interested in working at EY?

When preparing for an interview, it's a good idea to have answers prepared for these and other potential questions.

Aside from the common interview questions, EY may also ask about your experience with specific software or tools relevant to the job position. They may also inquire about your experience working with clients in a specific industry or sector.

It's important to note that EY values diversity and inclusivity in their workplace. Therefore, they may also ask about your experience working with diverse teams or your ability to work with people from different backgrounds.

How to Prepare for an EY Interview: Tips and Strategies

Preparation is key to succeeding in an EY interview. Some tips and strategies to help you prepare include:

Research the company culture, values, and recent news or developments.
Review the job description and ensure you have the necessary skills and experience.
Practice answering interview questions with a friend or family member.
Prepare examples of your past experience that are relevant to the job.
Ensure you dress appropriately for the interview.

By following these tips, you'll be better equipped to tackle the EY interview process.

Another important aspect of preparing for an EY interview is to familiarize yourself with the company's industry and clients . This will demonstrate your interest and knowledge of the field, and allow you to ask informed questions during the interview. Additionally, it's important to have a positive attitude and be confident in your abilities. Remember to showcase your unique skills and experiences, and how they align with EY's values and mission. With thorough preparation and a positive mindset, you'll be well on your way to acing your EY interview.

Key Traits and Qualities Sought by EY in Job Candidates

EY looks for candidates who have demonstrated strong leadership skills, analytical abilities, and a desire to work collaboratively with others. Additionally, EY values candidates who display flexibility, creativity, curiosity, and a willingness to learn and adapt to new situations. During the interview, it's important to highlight your relevant experience and demonstrate how you embody these traits and qualities.

Another important trait that EY seeks in job candidates is a strong work ethic. This means being able to manage your time effectively, prioritize tasks, and meet deadlines. EY also values candidates who are able to communicate effectively, both verbally and in writing. This includes being able to articulate complex ideas clearly and concisely, and being able to work with people from diverse backgrounds and cultures.

Finally, EY looks for candidates who are committed to making a positive impact in their communities. This includes volunteering, participating in charitable activities, and being involved in social and environmental causes. EY believes that employees who are engaged in their communities are more likely to be motivated, productive, and successful in their careers.

Demonstrating Your Skills and Experience During an EY Interview

To demonstrate your skills and experience during an EY interview, it's important to provide specific examples that showcase your relevant accomplishments and projects. Whenever possible, use the STAR method (situation, task, action, result) to structure your answers and provide concrete evidence of your abilities. You should also be prepared to answer questions about how you would approach different scenarios or challenges in the job.

In addition to providing specific examples and using the STAR method, it's also important to research the company and the position you are interviewing for. This will allow you to tailor your answers to the specific needs and values of the organization. You can also demonstrate your knowledge and interest in the company by asking thoughtful questions during the interview.

Another way to showcase your skills and experience is to highlight any relevant certifications or training you have completed. This can demonstrate your commitment to professional development and your ability to stay up-to-date with industry trends and best practices. Be sure to mention any relevant certifications or training during the interview, and provide details on how they have helped you in your previous roles.

Dressing for Success: What to Wear to an EY Interview

When it comes to dressing for an EY interview, it's best to err on the side of caution and dress in business professional attire. This means wearing a suit or dress with conservative colors, polished shoes, and minimal accessories or makeup. You want to present a professional appearance that aligns with the company's corporate culture.

Navigating Group Interviews and Assessments at EY

Depending on the job position, you may be required to participate in group interviews or assessments as part of the EY interview process. In these situations, it's important to demonstrate both your individual strengths and your ability to work collaboratively with others. Be prepared to listen actively, contribute meaningfully, and display good interpersonal skills. Remember to communicate your thoughts clearly and respectfully, as this will help you stand out to the interviewers.

Follow-Up Strategies After an EY Interview

After an EY interview, it's important to follow up with a thank-you email or note within a day or two. This gesture demonstrates your appreciation for the interviewer's time and reaffirms your interest in the job. You may also want to inquire about the next steps in the hiring process and ask for feedback on your performance during the interview.

Insights from Successful Candidates: What Worked for Them During the EY Interview Process?

While every interview experience is unique, successful candidates share some common strategies that helped them stand out during the EY interview process. Some of these strategies include researching the company and industry, practicing answering interview questions, demonstrating a genuine interest in the job, and asking thoughtful questions during the interview. By following these tips and being yourself, you'll increase your chances of success.

Overcoming Nerves and Anxiety Before and During an EY Interview

Feeling nervous or anxious before and during an EY interview is normal, but it's important not to let these emotions overwhelm you. Some strategies to help you manage nerves include deep breathing, positive visualization, and mindfulness techniques. You may also find it helpful to remind yourself of your qualifications and experience and the value you can bring to the company.

The Role of Behavioral Interviews in the EY Hiring Process

Behavioral interviews are a common feature of the EY hiring process and focus on assessing your past behavior and how you've handled specific situations. During a behavioral interview, you'll be asked to provide examples of past situations and how you responded to them. Your answers will be evaluated based on how well they align with EY's core competencies and the specific job position. Preparing for behavioral interviews by reviewing the job description and practicing your answers can help you ace this portion of the interview.

Common Mistakes to Avoid During an EY Interview

Some common mistakes to avoid during an EY interview include arriving late, dressing inappropriately, failing to research the company, and giving one-word answers to questions. It's also important to avoid being overly negative or critical towards previous employers or colleagues, as this can reflect poorly on you. To ace the EY interview, practice good communication skills, be mindful of your body language, and show enthusiasm for the job.

The EY interview process can be challenging, but with the right preparation and mindset, you can succeed. By following the tips and strategies outlined in this article, you'll be better equipped to showcase your skills and experience, highlight your fit with the company culture and values, and stand out from other job candidates. Remember to be yourself, be confident, and present your best possible self during the EY interview process.

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Cracking the Ernst and Young Case Study Interview: A Step-by-Step Guide

Looking to ace your Ernst and Young case study interview? Look no further than our step-by-step guide.

Alexander Freeman

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Leading the pack: an exclusive interview with Uber’s Chief Barketing Officer

Imagine the corporate world as a giant dog park 🐾, where innovation fetches 🎾 success and the mailman isn’t the only one running in circles. In the midst of this, there’s a tail-wagging disruptor 🐕 making paw-sitive changes, one bark 🗣️ at a time.

Meet Teddy, Uber’s Chief Barketing Officer. With a nose 👃 that can sniff out trends faster than you can say “squirrel!” 🐿️ and loyalty that puts human’s best friend to shame, Teddy is more than just an employee; he’s the leader of the pack 🐺.

From negotiating treats 🦴 to chasing the company’s KPIs (Kibble Performance Indicators), Teddy’s day is a fur-filled adventure 🌳 in marketing like no other.

Let’s dig into his story.

As Uber’s Chief Barketing Officer, what does your typical day look like?

It starts with a morning sniff-around the office to greet my team 🐾. I believe in leading by example, so I ensure everyone feels welcomed. My day is packed with meetings 📊, from discussing pawlicies to strategizing our next big fetch in the market. And yes, plenty of zoomies around the office to keep the energy high!

Favorite Uber benefit?

I love that I can bring my human to the office everyday. It’s great socialization time for her with the other humans! And oh, I must howl about another fantastic perk—the free snacks at reception! Yum yum yum.

How do you contribute to Uber’s growth and success? 📈

My role is all about sniffing out the best opportunities and marking our territory in the market. I use my keen sense of smell to guide the team towards unexplored avenues and dig up hidden gems 💎. My barketing strategies are all about loyalty and creating a fetching experience for our users.

What’s the most rewarding part of your job? 🏆

Seeing the impact of our team’s hard work. Whether it’s the joy of a successful campaign or the wagging tails of our satisfied customers, knowing we’ve made a difference is truly rewarding. Also, the belly rubs after a job well done are pretty great too! 🤗

How do you keep your paw on the pulse of the latest trends? 💡

Staying ahead of the pack requires constant vigilance and a curious nose. I attend dog parks (networking events) and keep my ears perked up during walks. It’s all about staying connected to our community and listening to their needs and barks.

Favorite Uber value?

That’s easy! Go fetch it. As the Chief Barketing Officer here at Uber, Go fetch it isn’t just my daily mantra; it’s how I approach every challenge and opportunity with my tail wagging and eyes on the prize. Whether I’m chasing down innovative solutions or fetching the next big idea, my goal is always to bring it back and lay it proudly at the paws of my team, proving that with a champion’s sniffset, every fetch is within paw’s reach.

Any advice for aspiring canine professionals? 🎓

Believe in your bark! The corporate world might seem intimidating, but with determination, a keen sense of smell, and a loyal heart, you can make a significant impact. Always stay true to your instincts and remember, a friendly wag can open many doors. 🚪

P.S. Our Mission Bay HQ is dog-friendly, with humans and dogs working together in harmony day in, day out

P.P.S. Stop by reception for some homemade dog treats

P.P.P.S Work with Teddy

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IMAGES

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Leading the pack: an exclusive interview with Uber's Chief Barketing
It starts with a morning sniff-around the office to greet my team 🐾. I believe in leading by example, so I ensure everyone feels welcomed. My day is packed with meetings 📊, from discussing pawlicies to strategizing our next big fetch in the market. And yes, plenty of zoomies around the office to keep the energy high!