cleaning chemicals manufacturing business plan

Cleaning Chemicals Manufacturing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Chemical Sector

Do you want to start a cleaning chemical production company? If YES, here is a sample cleaning chemicals manufacturing business plan template & feasibility report.

If you are convinced that you can produce quality cleaning chemicals, then you should consider launching your own cleaning chemical manufacturing company. This business is open for investors to come and compete for the available market in the country.

A Sample Cleaning Chemicals Manufacturing Company Business Plan Template

1. industry overview.

Cleaning chemical manufacturing companies are part of the Soap and Cleaning Compound manufacturing industry and players in this industry produce substances that loosen and remove dirt from a surface. It is important to point out that this industry does not include manufacturers of synthetic glycerin, industrial bleaches or shampoos.

Research conducted by IBIS World shows that in the united states of America, during the past five years, the Soap and Cleaning Compound Manufacturing industry contended with steep competition from foreign-based soap manufacturers.

Foreign manufacturers benefit from lower wage and operating expenses abroad and, as a result, have inundated the market with competitively priced soap products.

In response, domestic soap and cleaning compound manufacturers have advertised eco-friendly products to appeal to environmentally conscious consumers, which has helped buoy demand. In addition, the production costs have gone up leading to a decline in industry profit and revenue. As a result, revenue is anticipated to decrease over the five years to 2019.

The report also shows that over the past five years, global demand for industry products experienced the largest growth in emerging markets, particularly in the Asia Pacific region, which prompted many multinational companies to expand or relocate their operations abroad.

However, domestic growth in the number of small- to medium-sized enterprises offset any large corporations relocating facilities to emerging markets. Over the five years to 2024, the increase in unemployment rate will lead to consumers to slowly shift toward less-costly brand name soaps and cleaning products.

Rising demand from downstream markets, such as restaurants, hotels and other accommodation industries, will require more cleaning products to comply with regulations and maintain cleanliness in line with the rise in consumer foot traffic.

The Soap and Cleaning Compound manufacturing industry is a thriving sector of the economy of the United States of America and they generate over billion annually from more than 4,928 registered and licensed soap and cleaning chemical compound manufacturing companies.

The industry is responsible for the employment of over 46,377 people. Experts project the industry to grow at a 3.1 percent annual rate between 2015 and 2022. Procter & Gamble Company, Ecolab Inc. and S.C. Johnson & Son Inc. are the leaders in the industry.

Due to the high cost of manufacturing, marketing and distribution of cleaning chemicals and related products, large corporations dominate the industry and despite the fact that there are big corporations who are into the production of cleaning chemicals, the fact remains that starting a small – scale business has minimal barriers to entry, with low start-up capital.

Most players in the Soap and Cleaning Compound Manufacturing industry are small – to medium – sized establishments that cater to the local community. Some of the factors that encourage aspiring entrepreneurs to venture into the industry is that the market is pretty huge and not seasonal.

This makes it easier for entrepreneurs who are interested in the business to come into the industry at any time they desire; the entry barriers are quite affordable and any serious-minded entrepreneur can comfortably raise the start-up capital without collecting loans from the bank.

The Soap and Cleaning Compound Manufacturing industry is a profitable industry and it is open for any aspiring entrepreneur to come in as long as you are able to obtain the required chemical handling license.

2. Executive Summary

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is a licensed cleaning chemical manufacturing company that will be located in Bowling Green – Kentucky.

We have been able to secure a lease for a facility in a strategic location with an option of renewal on terms and conditions that are favorable to us. The facility has government approval for the kind of production business we want to run and the facility is easily accessible.

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is in the cleaning compound manufacturing industry to produce widely accepted liquid soaps and detergents products. We are also in business to make profits at the same to give our customers value for their money.

We are aware that there are several cleaning chemical manufacturing companies scattered all around the United States of America whose products can be found in nooks and crannies of the United States and Canada, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that can easily accept our products and brand.

We ensured that our facility is easy to locate and we have mapped out plans to develop a far – reaching distribution network for wholesalers.

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is family business that will be owned by Harry Williams and his immediate family members. Mr. Harry Williams who is the Chief Executive Officer of the Company is a Graduate of Chemical Engineering and he holds a Master’s Degree in Business Management (MBA).

He has a Chemical Handler’s Certificate and he is a Certified Soap, Washing Powder and Synthetic Detergent Manufacturer. He has over 10 years’ experience working in related industry as a senior manager prior to starting Carol White™ Cleaning Chemicals Manufacturing Company, Inc.

3. Our Products and Services

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is going to run a standard cleaning chemical manufacturing company whose products will not only be sold in Bowling Green – Kentucky but also throughout the United States of America and Canada.

We are in the cleaning compound manufacturing industry to make profits and also to give our customers value for their money. These are some of the products that we will be manufacturing and distributing in wholesale;

• Cleaning chemicals
• Household soaps and detergents
• Commercial soaps and detergents
• Polishes and other sanitation goods
• Surface active agents

4. Our Mission and Vision Statement

• Our vision is to establish standard cleaning chemical manufacturing company whose products will be not only be sold in Bowling Green – Kentucky, but also throughout the United States of America and Canada.
• Our mission is to establish a standard cleaning chemical manufacturing company/brand that will favorably compete with leaders in the industry.
• We want to build a business that will be listed amongst the top 20 cleaning chemical brands in the United States of America.

Our Business Structure

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is established with the aim of competing favorably with other leading cleaning chemical product brands in the industry. This is why we will ensure that we put the right structures in place that will support the kind of growth that we have in mind.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

• Machine Operators
• Accountants/Cashiers

Distribution Truck Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.
• Responsible for overseeing the smooth running of the cleaning chemical manufacturing plant
• Part of the team that determines the quantity and quality of cleaning chemicals that are to be produced
• Maps out strategies that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of plant workers
• Ensures that the steady flow of both raw chemicals and other packaging materials to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the plant meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office and factory activities.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Responsible for the purchase of chemicals and packaging materials
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels/documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the line manager

Production Workers/Machine Operators:

• Operates machines for making cleaning chemicals
• Assists in packaging and loading cleaning chemicals and related cleaning products into distribution trucks
• Responsible for cleaning and maintaining the machines
• Assists in loading and unloading cleaning chemicals and related cleaning products
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
• Assists the transport and logistics manager in planning their route according to a delivery schedule.
• Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Comply with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verifies delivery instructions
• Reports defects, accidents or violations

6. SWOT Analysis

We are quite aware that there are several cleaning chemicals manufacturing companies both in the United States of America which is why we are following the due process of establishing a business so as to compete favorably with them.

We know that if proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. employed the services of an expert HR and Business Analyst with bias in startup businesses to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Carol White™ Cleaning Chemicals Manufacturing Company, Inc.;

Part of what is going to count as positives for Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is the vast experience of our management team, we have people on board who are highly experienced on how to grow a business from the scratch to becoming a national phenomenon.

So also, our closeness to leading raw chemical production companies, large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

A major weakness that may count against us is the fact that we are a new cleaning chemical manufacturing company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big names like Procter & Gamble and S.C. Johnson & Son Inc.et al are already determining the direction of the market.

• Opportunities:

The opportunities available to cleaning chemical manufacturing companies are enormous. This is due to the fact that people make use of cleaning chemicals when cleaning and washing.

As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market and also to create our own new market. We know that it is going to require hard work, and we are determined to achieve it.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new cleaning chemical manufacturing company in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Some of the latest trends as captured by IBISWorld shows that weak sales growth potential in developed markets over the next five years will cause more and more companies to look to emerging markets for growth. While volumes should pick up in the near term as the economy recovers, growth beyond this temporary upturn will be more difficult to achieve.

On the other hand, as income levels rise in developing countries, consumers in these areas pose an untapped market potential. Environmental concerns among consumers and governmental regulators are expected to continue. Increasing emphasis will be placed on factors such as biodegradability, aquatic toxicity, renewable feedstock and environmental footprint concerning CO2 emissions throughout the supply chain.

In addition, retailers are forwarding consumer demands for greener products. The introduction of more stringent regulations may further pressure manufacturers to reformulate their standard formulas.

New product development and company restructurings have been buttressing sales and profits, while retailer consolidation and private label products have acted as head winds to continued growth. Innovation has enabled industry manufacturers to maintain growth.

Extending a well-known brand name to a different product category has also helped companies attract consumers who already use the core brand. During the five years up to 2010, profit has grown as players have cut costs and raised prices, creating profit margin growth even with a tough economic market.

Higher prices have been generated most notably with environmentally friendly “green” products, which are continuing to expand in popularity. Some companies are strictly natural, and for large soap manufacturers, moving into this segment has involved a combination of acquisitions and product development.

Some of the impetus for the industry to go greener is coming from Walmart, which has been pushing manufacturers to shrink the size of their packaging. The quick reaction to Walmart’s demand illustrates the rising power of a handful of large low-priced retailers.

Many retailers have also pushed their own higher margin private label brands in competition with industry players. After facing continued high commodity costs during the five years to 2010, and with retail consolidation forcing players to focus on their best-selling brands, many companies have been restructuring to cut costs and reduce product lines. Accordingly, employment has also fallen.

Lastly, some strategic price adjustments are expected to occur in reaction to retailer pressure and private-label products. Lower prices will help increase the number of items sold, keep products on the shelves of major retailers and compete with lower-priced private-label goods.

The resulting volume sales increases are expected to be countered somewhat by lower prices per item. Most soap manufacturers have not caught up with the three years of above average commodity cost increases. In addition, the price of oil is expected to rise. As a result, profit margin as a percentage of revenue is expected to fall.

8. Our Target Market

When it comes to selling cleaning chemicals, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who reside in our target market locations. We are in business to engage in wholesale distribution and to retail our cleaning chemicals  to the following groups of people;

• Commercial cleaning companies
• Laundries and Laundromats
• supermarkets and stores
• Everybody in our target market location

Our competitive advantage

A quick of the cleaning compound manufacturing industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are prepared to compete favorably with other companies in Bowling Green – Kentucky.

Part of what is going to count as competitive advantage for Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is the vast experience of our management team, we have people on board who are highly experienced on how to grow a business from the scratch to becoming a national phenomenon.

So also, closeness to some of the largest raw chemical manufacturing plants, our large and far reaching national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the cleaning compound manufacturing industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is established with the aim of maximizing profits in the cleaning compound manufacturing industry and we are going to ensure that we do all it takes to manufacture and sell the following products;

10. Sales Forecast

One thing is certain when it comes to cleaning chemical manufacturing company, if your products are well-packaged and branded and if your production plant is centrally positioned and easily accessible, you will always attract customers cum sales.

We are well positioned to take on the available market in Bowling Green – Kentucky and every city where our cleaning chemicals and related products will be sold and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the cleaning chemical manufacturing industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projections for Carol White™ Cleaning Chemicals Manufacturing Company, Inc., it is based on the location of our business and other factors as it relates to small and medium scale cleaning chemical manufacturing company startups in the United States;

• First Fiscal Year (FY1): $350,000
• Second Fiscal Year (FY2): $550,000
• Third Fiscal Year (FY3): $950,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to start Carol White™ Cleaning Chemicals Manufacturing Company, Inc., we conducted a thorough market survey and feasibility studies.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time and also for our products to favorable compete with other leading brands in the United States of America.

We hired experts who have good understanding of the cleaning compounds manufacturing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Bowling Green – Kentucky and other cities in the United States of America.

In summary, Carol White™ Cleaning Chemicals Manufacturing Company, Inc. will adopt the following sales and marketing approach to sell our cleaning chemicals and related cleaning products;

• Introduce our cleaning chemicals and related cleaning products brand by sending introductory letters to cleaning companies, laundries, residents, merchants, retailers and other stakeholders in Bowling Green – Kentucky
• Engage in roadshow in targeted communities from time to time to sell our products
• Advertise our products in community – based newspapers, local TV and radio stations
• List our business and products on yellow pages’ ads (local directories)
• Leverage on the internet to promote our cleaning chemicals and related cleaning products brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. has a long term plan of distributing our cleaning chemicals and related cleaning products in various locations all around the United States of America and Canada which is why we will deliberately build our brand to be well accepted first in Bowling Green – Kentucky before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Carol White™ Cleaning Chemicals Manufacturing Company, Inc.;

• Place adverts on both print (community – based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
• Install our Bill Boards on strategic locations all around major cities in the United States of America and Canada
• Engage in roadshow from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that our products are well branded and that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

We are aware of the pricing trend in the cleaning chemicals production industry which is why we have decided to produce various sizes of cleaning products.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average price in the United States of America. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brand.

• Payment Options

The payment policy adopted by Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Carol White™ Cleaning Chemicals Manufacturing Company, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment without any stress on their part.

13. Startup Expenditure (Budget)

Starting a standard cleaning chemical manufacturing company is indeed a capital – intensive business. The bulk of the startup capital will be spent on leasing or acquiring a facility and also in purchasing chemical mixer, vessels, crystalizing machines, burner and conveyor belt system, protective gears, a mini lab and good drainage system.

Aside from that, you are expected to purchase distribution trucks, raw materials, pay your employees and utility bills. These are the key areas where we will spend our startup capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Carol White™ Cleaning Chemicals Manufacturing Company, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $150,000.
• The cost for construction of a standard cleaning chemical manufacturing plant – $150,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (chemical mixer, vessels, crystalizing machines, burner and conveyor belt system, protective gears, a mini lab and good drainage system, supply of chemicals, and packaging materials et al) – $80,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase of distribution vans – $60,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $10,000

We would need an estimate of five hundred and fifty thousand dollars ($550,000) to successfully set up our cleaning chemical manufacturing plant in Bowling Green – Kentucky. Please note that this amount includes the salaries of all the staff for the first 3 months of operation.

Generating Funds/Startup Capital for Carol White™ Cleaning Chemicals Manufacturing Company, Inc.

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is owned and financed by Harry Williams and his immediate family members. They do not intend to welcome any other business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from the Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of any business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Carol White™ Cleaning Chemicals Manufacturing Company, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our cleaning chemicals a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Carol White™ Cleaning Chemicals Manufacturing Company, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard cleaning chemical manufacturing plant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members and friends: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of the Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Establishing business relationship with vendors – wholesalers, raw chemicals production companies, suppliers and merchants: In Progress

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Cleaning Products Business Plan

Published Dec.07, 2022

Updated Apr.22, 2024

By: Jakub Babkins

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Table of Content

1. Products Cleaning Business Plan For Starting Your Own Company

The business plan for cleaning products outlines the strategies and tactics needed to launch and grow a successful cleaning products company. The plan covers business objectives, target markets, competitors, marketing strategies, sales techniques, operations, financial projections, and more.

The business plan for a products cleaning company can help you run your business more efficiently in several ways. The plan can help you define your business objectives, goals, strategies, and resources. Furthermore, it will help you determine your target market, pricing strategy, and marketing and advertising tactics. Moreover, a business plan can help you develop a budget and financial projections so you can see where your business stands.

Several product businesses can benefit from this business plan, such as a carpet cleaning business plan, window cleaning business plan, janitorial services business plan, etc.

2. Executive Summary

The business.

The Company is a professional business that will offer a wide range of cleaning products to the public. All of our products will be of the highest quality and competitively priced. The MLM cleaning products business plan’s mission is to become our area’s leading cleaning products and services provider, providing our clients with the highest quality and cost-effective solutions. We will accomplish this by focusing on customer service, developing innovative products and services, and leveraging our established relationships with top-tier suppliers.

Writing a cleaning products business plan outlines the strategies and tactics to launch and market the company, including developing an effective marketing strategy and budget, creating an online presence, and utilizing social media. It includes detailed financial projections and outlines steps to fund the business adequately.

Business Target

The Company’s plan is to start a cleaning products business targeting residential and commercial markets. The cleaning products company will offer a wide range of cleaning, including general cleaning services, cleaning & repairs services, and specific product cleaning services.

The purpose of writing a cleaning products business plan is to help the business to identify potential opportunities and to develop a plan to capitalize on them. It will also help identify potential risks and develop mitigation strategies. Finally, the business plan explains the resources a business needs to succeed, financial and otherwise.

3. Company Summary

Company owner.

Company will be owned by owner name. Owner has over 20 years of experience in the cleaning products industry, having worked for major companies in the sector. His goal in the sample business plan for cleaning products is to provide the best customer experience, stay ahead of changing regulations, and continually develop new cleaning product strategies.

Why The Cleaning Products Business Is Being Started

The owner name had over 20 years of experience as a worker in a cleaning products company. He aims to provide consumers with a reliable and cost-effective source of cleaning products. The business plan for household cleaning products is specialized to meet the needs of various customers.

How The Cleaning Products Business Will Be Started

Personal capital, loans, and grants will fund the business. The Cleaning Products Business will be organized as a limited liability company in the State of Washington. The owner of the company will also serve as its CEO. An advisory board will be formed to oversee the company’s operations and provide guidance.

The company’s products and services will be sold through retail outlets and by showing a web presence. The company’s organic cleaning products business plan will also offer services such as cleaning, installation, and maintenance of its products.

The cleaning service business plan will also focus on providing excellent customer service and support and will strive to build strong customer relationships. The company’s operational business plan emphasizes brand development, marketing, and advertising to ensure its services and products are well known.

The following is a detailed breakdown of start-up requirements, including startup expenses, assets, funding, capital required, planned investments, liabilities, and funding:

Business plan for investors

4. products of cleaning products company.

This part includes what is products in cleaning products business plan, and their services. The duct cleaning business plan and cleaning & repairs business plan include top-notch duct cleaning services for the customers.

• Cleaning products that are non-toxic and eco-friendly.
• Cleaning services customized to the needs, including deep cleaning, post-construction cleanup, and move-in/move-out cleaning
• A wide selection of detergents, soaps, and other cleaning products.
• Air purification services to help improve indoor air quality.
• Specialized cleaning products for furniture and carpets.
• Solutions designed specifically for cleaning bathrooms, kitchens, and other rooms.
• Cleaning services for offices and industrial facilities.
• Cleaning technologies and equipment that make cleaning easier, faster, and more efficient.
• Cleaning driveways, decks, patios, and more with pressure washing.
• Residential and commercial window cleaning services.
• Tools for cleaning include brooms, mop, vacuum, sponge, and scrubbers.
• High-pressure sprayers fit for reaching hard-to-reach corners and crevices to ensure that the surfaces are properly cleaned.
• Cleaning services using natural and organic products and eco-friendly methods.

5. Marketing Analysis

The marketing analysis for the cleaning product business plan will focus on identifying the primary target market and developing a comprehensive strategy for reaching that market.  The company’s marketing analysis involves market trends, market segmentation, business targets, and product pricing.

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Market Trends

The cleaning products market is expected to continue to grow over the next three years. The industry is growing due to consumer demand for more efficient and environmentally friendly cleaners than traditional methods.

Marketing Segmentation

For the cleaning products business plan pdf, the target market will be commercial, residential, janitorial, and institutional customers. As the largest market segment with the greatest growth potential, the company will concentrate its efforts on the commercial sector.

An effective cleaning products business plan targets both commercial and residential customers. Commercial customers include businesses, offices, schools, hotels, and other large organizations that require regular cleaning services. The residential market consists of individuals looking for products to clean their homes, such as all-purpose cleaners, floor cleaners, window cleaners, and other cleaning products.

Product Pricing

The company will price the cleaning products and services in such a way that it appeals to a wide range of customers. The company will offer a range of pricing options, from budget-friendly to premium. The budget-friendly range will include the lowest-priced products with essential components and functionality for customers who do not need high-end products. The premium range will offer the highest-priced product and service with more advanced components and functionality designed to meet the needs of higher-quality customers.

6. Marketing Strategy of Cleaning Products Company

Competitive analysis.

The cleaning products industry is highly competitive. The primary competitors are well-established companies that have been in business for many years. The company’s competitive analysis will include the elements of product quality, pricing, advertising, and Distribution.

Sales Strategy

After analyzing the cleaning products business plan template, which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes leveraging its competitive advantage by providing superior cleaning products at competitive prices. The company will also utilize online marketing platforms such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.

Sales Monthly

The cleaning products company plans to generate monthly income through duct cleaning services. The duct cleaning and repair products business plan aims to generate revenue for the company on a high level.  According to our experts, the following sales are expected monthly.

Sales Yearly

The cleaning products business generates revenue by selling cleaning products and services to consumers, businesses, and institutions. The marketing strategy will emphasize convenience and customer satisfaction, competitive pricing, and product differentiation. Experts predict the following annual sales.

Sales Forecast

Our cleaning products company anticipates relatively consistent sales throughout the year. As far as sales are concerned, we don’t expect any significant spikes or dips but rather a steady stream of revenue. Our sales forecast is as follows:

Personnel Plan Of Cleaning Products Company

Company staff.

Owner will hire professional company staff to start a cleaning products business. As part of the sample cleaning products business plan template, the following employees will be needed:

• CEO/Business Manager
• Sales and Marketing Manager
• Product Development Manager
• Operations Manager
• Financial Manager
• Customer Service Manager
• Administrative/Office Manager
• Distribution Manager
• General staff

Average Salary of Employees

The average salary of employees in a cleaning products company ranges between $30,000 and $50,000. However, salaries for higher-level positions may be significantly higher.

8. Financial Plan For Cleaning Products Company

Financial experts helped owner analyze the company’s financial needs and develop a financial plan for business plan for selling cleaning products. To outline the company’s development, they develop a three-year financial plan.

Important Assumptions

The following are important assumptions for the financial plan of the cleaning products company:

These assumptions are quite conservative, but deviations should not have a significant impact on the company’s major financial strategies.

Brake-even Analysis

Below is a breakdown of the cleaning products company’s fixed and variable costs:

Below is a table that shows the monthly break-even analysis

Projected Profit and Loss

The following is the projected profit and loss for a cleaning products company.

Profit Monthly

Profit Yearly

Gross Margin Monthly

Gross Margin Yearly

Projected Cash Flow

This column diagram shows the projected cash flow.

A detailed description of pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal expenses, and general assumptions are provided in the table below.

Projected Balance Sheet

The following projected balance sheet for cleaning products business shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

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