Steve Rose, PhD

Is Social Media Making Us Less Social?

speech social media is making us unsocial essay

Written by Steve Rose

Identity, purpose, and belonging, 15 comments(s).

On the go? Listen to the audio version of the article here:

In an age where we are becoming more connected through social media every day, it sometimes feels like we are also becoming less social.

Why go through all of the inconvenience of meeting up in person when you can simply catch up online?

Within the last decade, technology has profoundly shifted the nature of human communication.

Some say we are “hyper-social,” always connected and communicating with multiple people at the same time.  Others would say we have become “anti-social,” glued to our devices, and lacking interpersonal skills.  So which is it?

Is social media making us less social?

Social Media is making us less social when used to compare oneself to others, contributing to higher levels of loneliness and lower levels of well-being among frequent users. It can be social when used to connect with others.

Let’s take a look at the research.

Also, if you or someone you know is struggling with mental health issues, you can check out my  resource page  for suggestions on how to find help.

Social Media Contributes to Social Isolation

The first study looking at this phenomenon was published in 1998, around the time when many people were starting to use the internet.

The researchers followed 169 people during the first two years of their internet use to determine if this new technology made them more social or less social, finding:

“…greater use of the Internet was associated with declines in participants’ communication with family members in the household, declines in the size of their social circle, and increases in their depression and loneliness.”

This was seen as quite the paradox, given that the individuals were using the internet extensively as a communication technology.

A 2004 study comparing internet use to face-to-face interaction found a similar conclusion, stating:

…the Internet can decrease social well-being, even though it is often used as a communication tool.

Has anything changed since then?

Ten years later, a 2014 study  on college students suffering from internet addiction found:

Results show that excessive and unhealthy Internet use would increase feelings of loneliness over time…[.] This study also found that online social contacts with friends and family were not an effective alternative for offline social interactions in reducing feelings of loneliness.

In her recent book,  iGen , Jean Twenge writes about the generation born after 1994, finding high rates of mental health issues and isolation:

“A stunning 31% more 8th and 10th graders felt lonely in 2015 than in 2011, along with 22% more 12th graders”…[.] All in all, iGen’ers are increasingly disconnected from human relationships.

She argues the increasing level of screen-time and decreasing degree of in-person interaction leaves igen lacking social skills:

“In the next decade we may see more young people who know just the right emoji for a situation—but not the right facial expression.”

A 2016 study comments on this generational phenomenon, stating:

It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever.

The correlation between internet use and isolation is fairly established in the literature. But let’s not paint the whole internet with the same brush.

A 2014 study  highlights the psychological costs and benefits derived from social media use, stating:

…online tools create a paradox for social connectedness. On one hand, they elevate the ease in which individuals may form and create online groups and communities, but on the other, they can create a source of alienation and ostracism.

It turns out the answer may be a bit more complicated.

Let’s take a look at the specific factors that make the difference.

Social Media Can Be Social (If used to connect)

A 2016 study with the apt subtitle, “Why an Instagram picture may be worth more than a thousand Twitter words,” finds that image-based social media platforms like Instagram and Snapchat may be able to decrease loneliness because of the higher levels of intimacy they provide.

Another 2016 study , specifically looking at Instagram use, found that it isn’t the platform that matters. It is the way the platform is used that matters.

The researchers studied Instagram use among 208 undergraduate students, finding there was one thing that made all the difference: “the social comparison orientation.”

What is social comparison orientation?

It’s when you compare yourself to others on social media. For example, you may find yourself passively scanning through an endless feed of finely curated photos, wishing you had a different body, a different job, a different  life !

It’s the sense that everyone has it better than you, and that you’re missing out on all of the best events, vacations, and products.

Students who rated high on social comparison orientation were more likely to widely broadcast their posts in an attempt to gain status. Students who rated low were more likely to use the platform to connect with others meaningfully.

A 2008 study on internet use among older adults supports this distinction, finding:

…greater use of the Internet as a communication tool was associated with a lower level of social loneliness. In contrast, greater use of the Internet to find new people was associated with a higher level of emotional loneliness.

Using the internet as a communication tool can decrease loneliness.

Experimental evidence in a 2004 study , highlights this by measuring a person’s level of loneliness throughout multiple intervals as they engage in an online chat. They concluded:

Internet use was found to decrease loneliness and depression significantly, while perceived social support and self-esteem increased significantly.

Although chatting online can decrease loneliness, what about using social media platforms to post status updates?

A 2012 study  conducted an experiment to determine if posting a Facebook status increases or decreases loneliness. Yes, this is an actual experiment.

The researchers told one group of participants to increase their number of status updates for one week. They didn’t give any instructions to a second control group. Results revealed:

(1) that the experimentally induced increase in status updating activity reduced loneliness, (2) that the decrease in loneliness was due to participants feeling more connected to their friends on a daily basis, and (3) that the effect of posting on loneliness was independent of direct social feedback (i.e., responses) by friends.  

These results may seem to contradict the previous finding that social media broadcasting is correlated with increased loneliness, but there is a crucial difference: the social comparison orientation.

In this experiment, the researchers did not differentiate between users who had high or low levels of social comparison. The users in the group being told to update their status more frequently were not told to scan their news feeds more often, nor was their social media use manipulated to alter their level of social comparison.

So what is the key lesson here?

Using social media in a way that connects us with others can make us less lonely and more social.

Unfortunately, as social media use increases, we are becoming lonelier.

This trend suggests we may not be using social media in the most social ways, comparing ourselves to others. In addition, we may be sacrificing in-person interaction for the convenience of social media interaction. Both of these factors increase the likelihood of experiencing social isolation.

If you are interested in reading more on the psychology of social media, you can check out my comprehensive post on the topic here: Why We Are Addicted To Social Media: The Psychology of Likes .

In that article, I go deep into the research on what keeps our brains hooked on social media likes and how you can use social media in a healthier way.

Fascinated by ideas? Check out my podcast:

Struggling with an addiction.

If you’re struggling with an addiction, it can be difficult to stop. Gaining short-term relief, at a long-term cost, you may start to wonder if it’s even worth it anymore. If you’re looking to make some changes, feel free to reach out. I offer individual addiction counselling to clients in the US and Canada. If you’re interested in learning more, you can send me a message here .

Other Mental Health Resources

If you are struggling with other mental health issues or are  looking for a specialist near you, use the Psychology Today therapist directory  here to find a practitioner who specializes in your area of concern.

If you require a lower-cost option, you can check out BetterHelp.com . It is one of the most flexible forms of online counseling.  Their main benefit is lower costs, high accessibility through their mobile app, and the ability to switch counselors quickly and easily, until you find the right fit.

*As an affiliate partner with Better Help, I receive a referral fee if you purchase products or services through the links provided.

As always, it is important to be critical when seeking help, since the quality of counselors are not consistent. If you are not feeling supported, it may be helpful to seek out another practitioner. I wrote an article on things to consider here .

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15 Comments

taurusingemini

that’s just it, people often mistake being connected on a more personal level with the total number of “Friends” they have on FB or MySpace or whatever OTHER forms of social networking, and they often neglect to realize, that face-to-face interaction is what makes these connections between people more intimate…

Steve Rose

Exactly. Social media can supplement your social life if used to connect, but can’t be a substitute for it. Thanks for the comment! Great to connect with you again. It has been a while since I’ve posted.

Yeah but now, modern day people tend to use social media as their only FORM of connection, it’s like if you don’t exist on FB or other forms of social netowrking sites, you practctically, don’t exist at all!

With the trend toward increasing loneliness, it would for sure suggest social media is replacing in-person interaction.

odonnelljack52

one of the damning statistics on the recent programme Pllanet Children was 97% of primary school children were taken to school by an adult. They spend less time outside than those in prison. Our kids are getting fatter. They live in a bubble and social media swells that bubble and the vision of themselves becomes increasingly distorted. My grandkid loves phones because mum and dad always have their noses in their phones. The grandkid isn’t content with a kid-on phone. She wants the real one, and she’s just over a year old. We create our own hell, but our kids jump in with both feet. Why shouldn’t they? Mum and dad do it and it’s vastly entertaining. Social media swallows time. Why am I adding to it here? God knows.

Thanks for sharing this fact and your personal experience! I think you might be interested in this book on the subject of bubble wrapped children: Free-Range Kids, How to Raise Safe, Self-Reliant Children (Without Going Nuts with Worry)

Rosaliene Bacchus

Thanks for raising this issue, Steve. I’ve tried, without success, to arrange a lunch-meet with a dear friend–just half-hour away by bus–who has fallen victim to FB’s false promise of connection. Since I’ve long escaped from FB-addiction, I no longer know how she’s doing.

Glad to see you’ve been able to gain a sense of control! I hope your friend is well and wish her all the best.

Rev. Joe Jagodensky, SDS.

In a restaurant, I went to a couple both staring deeply and silently at their phones and said, “That’s true love.” They laughed.

lol! Nice one!

hatsunecato

Not up on the research, but it is fascinating. Might we be getting the correlation confused? Could it be that people who are more lonely are more likely to spend time on social media in search of connection? Is this controlled in the research?

From the research I’ve seen so far, it seems that social anxiety is the confounding variable between loneliness and increased social media use. Also, Jean Twange looks at this question in her book igen and finds that the research supports the hypothesis that social media use leads to increased loneliness. A couple of experiments I cited here use a control and don’t support that hypothesis, but they are fairly limited because they only look at narrow forms of social media use like status updates or chatting with an anonymous person.

Steve

Correctly said.

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speech social media is making us unsocial essay

TED is supported by ads and partners 00:00

Social Media is Making Us Unsocial

Social Media is Making us Unsocial

Social Media is Making us Unsocial

October 5, 2020.

A Ted Talk by Kristin Gallucci, a Marketer, specialized in LinkedIn Advertising, shared an experience of a social media conference she attended. She shared how she was trying to interact with people, influencers present there, but was continually being ignored. She also mentioned that people over there chose to connect via social media rather than personally. They were choosing social media over a relationship.

The very first recognizable social media came in 1997 and was called ‘Six Degrees.’ But the real explosion in social media took place once blogging started. And since then, after two decades, we have come a long way. According to Statista data of 2019, an average human today is spending around 144 minutes on social media daily, and this is increasing by two minutes everyday [1]. It turns out to be 5.5 years of an average person’s lifetime being spent on social media. I had my first social media account on Orkut way back in 2010. And today, I am so much involved that I had to take a harsh step; millennials call this by a fancy word, ‘Social Media Detox.’

Social media has made the world a better place for us. But it has also been killing our relationships. Those long discussions in hostel rooms, cousins laughing after seeing old photo albums, and those random conversations in trains; it seems like all this is fading away. Social Media has replaced our experiences as well. While dining out, we let our food get cold to click those perfect images and share them online. Social media today has made us dependent on how people perceive us. We are in dire need of them to like us. But what about the ones who already like us. To them, we are just giving out reasons to dislike us.

According to a study in the USA, between 2009 and 2017, the depression rate increased by 60% among kids from age 14 to 17 [3]. It was also found that for every 10% rise in negative experiences on social media, there can be seen a 13% rise in loneliness. Another survey shows that 37% of teens, between 12 to17, have been bullied online, and more than half of the LGBTQ community faces online harassment. 23% of students are involved directly or indirectly in cyberbullying activities. [2]

Henceforth, I would now like to introduce a phenomenon that exists just because of social media, ‘Slacktivism.’ Slacktivism is the practice of supporting political or social causes utilizing Social Media and is characterized by lesser efforts and commitment. Social causes are what we as humans fight for to make this world a better place. And these causes have been a driving factor in the growth of humans as a race. We are somewhere losing our driving forces behind the face of social media.

In the end, I would like to say that it is not the technology that is to be blamed for making us unsocial, but us humans. We always strive to move forward, and we will make technology to move forward as well. But we can’t be blaming everything on it, because it is us who has created technology and we need it. The human race has come so far, just because of one point of differentiation, our ability to socialize. And if we are giving that away like this, do we even deserve to be this species?

About the Author

Aniket\-Singh

Aniket Singh is pursuing his MBA from IIM Udaipur and has an inclination towards Marketing. He is a Mechanical Engineer by profession and hails form the sports city of India, Meerut. Coming from an Armed Forces background, he has had the opportunity to stay and experience the cultural diversity of the country. He is a rubix cube enthusiast and a fan of the series “How I Met Your Mother.” You can connect with him on LinkedIn

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Allison Graham – How social media makes us unsocial – TEDxSMU 2014

Social Media historian Allison Graham offers a witty and ironic view of a society that feels alone together despite the hundreds of virtual connections we have online. With a global population growing up via Facebook and Twitter and a perceptible shift in human interpersonal connections, the constant need for social self-validation permeates our daily existence. This talk shares the funny and revealing insights of a life lived online and how social media is used to connect and disconnect us.

A graduate of Southern Methodist University, Allison has worked all over the country and globe bringing the written word to life on the big screen. Allison has worked for Artisan Entertainment, Universal Studios, Paramount Pictures, Warner Brothers, New Line Cinema, 20th Century Fox, Miramax and Dreamworks SKG as Assistant Director, Production Manager, and Producer working with such titans as Jerry Bruckheimer, Michael Bay, Timur Bekmamvetov and Tim Burton.  She was one of the key business strategists behind The Blair Witch Franchise marketing campaigns, leading the team responsible for revolutionizing the way the Internet and film marketing were viewed.

Allison enjoys cooking from scratch, bicycle rides on flat terrain, conga lines and diving boards.

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The Era of Antisocial Social Media

  • Sara Wilson

speech social media is making us unsocial essay

Young people’s behaviors are changing. How will businesses adapt?

When you look at who is — and more importantly, who is not — driving the growth and popularity of social platforms, a key demographic appears to be somewhat in retreat: young people. They’re craving privacy, safety, and a respite from the throngs of people on social platforms (throngs that now usually include their parents), and gravitating toward more intimate destinations. The author has dubbed these “digital campfires.” She outlines three kinds of campfires, including the characteristics of each, as well as how brands are successfully reaching these audiences.

Social platforms are still reporting robust growth — yes, even Facebook — despite a growing chorus of opposition. Social conversation continues to shape everything from culture to the media cycle to our most intimate relationships . And we now spend more time than ever on our phones , with endless scrolling through our social feeds being a chief reason why.

speech social media is making us unsocial essay

  • Sara Wilson   helps brands, publishers and high-profile individuals find, engage and grow devoted audiences across digital channels. As the founder of SW Projects , she has advised clients including Nike, Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Overheard, and others. Prior to SW Projects, Sara oversaw lifestyle partnerships at Facebook & Instagram. Sara is also the creator of The Digital Campfire Download, where she interviews the entrepreneurs behind the fastest-growing online communities today. You can follow her on Twitter @ wilsonspeaks  or on LinkedIn @ saraewilson .

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June 20, 2022

Why Social Media Makes People Unhappy—And Simple Ways to Fix It

Research suggests platform designs make us lose track of time spent on them and can heighten conflicts, and then we feel upset with ourselves

By Daisy Yuhas

Woman surrounded by sad emojies.

Matthew Holland

Disrupted sleep, lower life satisfaction and poor self-esteem are just a few of the negative mental health consequences that researchers have linked to social media. Somehow the same platforms that can help people feel more connected and knowledgeable also contribute to loneliness and disinformation. What succeeds and fails, scientists say, is a function of how these platforms are designed. Amanda Baughan, a graduate student specializing in human-computer interaction at the University of Washington, studies how social media triggers what psychologists call dissociation, or a state of reduced self-reflection and narrowed attention. She presented results at the 2022 Association for Computing Machinery Computer-Human Interaction Conference on Human Factors in Computing Systems. Baughan spoke with Mind Matters editor Daisy Yuhas to explain how and why apps need to change to give the people who use them greater power.

[ An edited transcript of the interview follows .]

You’ve shown how changing social media cues and presentations could improve well-being, even when people strongly disagree on issues. Can you give an example?

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If you're enjoying this article, consider supporting our award-winning journalism by subscribing . By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.

The design of social media can have a lot of power in how people interact with one another and how they feel about their online experiences. For example, we’ve found that social media design can actually help people feel more supportive and kind in moments of online conflict, provided there’s a little bit of a nudge to behave that way. In one study, we designed an intervention that encouraged people who start talking about something contentious in a comment thread to switch to direct messaging. People really liked it . It helped to resolve their conflict and replicated a solution we use in-person: people having a public argument move to a private space to work things out.

You’ve also tackled a different problem coming out of social media usage called the 30-Minute Ick Factor. What is that?

We very quickly lose ourselves on social media. When people encounter a platform where they can infinitely scroll for more information, it can trigger a similar neurocognitive reward system as in anticipating a winning lottery ticket or getting food. It’s a powerful way that these apps are designed to keep us checking and scrolling.

The 30-Minute Ick Factor is when people mean to check their social media briefly but then find that 30 minutes have passed, and when they realize how much time they have spent, they have this sense of disgust and disappointment in themselves. Research has shown that people are dissatisfied with this habitual social media use. A lot of people frame it as meaningless, unproductive or addictive.

You’ve argued this experience is less a matter of addiction and more an issue of dissociation. Why?

Dissociation is a psychological process that comes in many forms. In the most common, everyday dissociation, your mind is so absorbed that you are disconnected from your actions. You could be doing the dishes, start daydreaming and not pay attention to how you are doing the dishes. Or you might seek immersive experiences—watching a movie, reading a book or playing a game—that pass the time and cause you to forget where you are.

During these activities, your sense of reflective self-consciousness and the passage of time is reduced. People only realize that they dissociated in hindsight. Attention is restored with the sense of “What just happened?” or “My leg fell asleep while we were watching that movie!”

Dissociation can be a positive thing, especially if it’s an absorbing experience, meaningful activity or a needed break. But it can also be harmful in certain cases, as in gambling, or come in conflict with people’s time-management goals, as with social media scrolling.

How do you measure people’s dissociation on social media?

We worked with 43 participants who used a custom mobile app that we created called Chirp to access their Twitter accounts. The app let people interact with Twitter content while allowing us to ask them questions and test interventions. So when people were using Chirp, after a given number of minutes, we would send them a questionnaire based on a psychological scale for measuring dissociation. We asked how much they agreed with the statement “I am currently using Chirp without really paying attention to what I’m doing” on a scale of 1 to 5. We also did interviews with 11 people to learn more. The results showed dissociation occurred in 42 percent of our participants, and they regularly reported losing track of time or feeling “all-consumed.”

You designed four interventions that modified people’s Twitter experience on Chirp to reduce dissociation. What worked?

The most successful were custom lists and reading history labels. In custom lists, we forced users to categorize the content they followed, such as “sports” or “news” or “friends.” Then, instead of interacting with Twitter’s main feed, they engaged only with content on these lists. This approach was coupled with a reading history intervention in which people received a message when they were caught up on the newest tweets. Rather than continuing to scroll, they were alerted to what they had already seen, and so they focused on just the newest content. Those interventions reduced dissociation, and when we did interviews, people said they felt safer checking their social media accounts when these modifications were present.

In another design, people received timed messages letting them know how long they had been on Chirp and suggesting they leave. They also had the option of viewing a usage page that showed them statistics such as how much time they’d spent on Chirp in the past seven days. These two solutions were effective if people opted to use them. Many people ignored them, however. Also, they thought the timed messages were annoying. Those findings are interesting because a lot of the popular time-management tools available to people look like these time-out and usage notifications.

So what could social media companies be doing differently? And is there any incentive for them to change?

Right now there is a lot working against people who use social media. It’s impossible to ever fully catch up on a social media feed, especially when you consider the algorithmically inserted content such as Twitter’s trending tweets or TikTok’s “For You” page. But I think that there is hope that relatively simple tweaks to social media design, such as custom lists, can make a difference. It’s important to note that the custom lists significantly reduced dissociation for people—but they did not significantly affect time spent using the app. To me, that points out that reducing people’s dissociation may not be as antithetical to social media companies’ revenue goals as we might intuitively think.

What’s most important for people using social media now to know?

First, don’t pile a bunch of shame onto your social media habits. Thousands of people are employed to make you swipe your thumb up on that screen and keep you doing what you’re doing. Let’s shift the responsibility of designing safe and fulfilling experiences from users to the companies.

Second, get familiar with the well-being tools that are already offered. TikTok has a feature that, every hour, will tell you that you’ve been scrolling for a while and should consider a break. On Twitter, custom lists are a feature that already exists; it’s just not the default option. If more people start using these tools, it could convince these companies to refine them.

Most important, vote for people who are interested in regulating technology because I think that’s where we’re going to see the biggest changes made.

The Social Dilemma: How Social Media is Making Us Unsocial

speech social media is making us unsocial essay

Disclosure: Some of the links on this page may contain affiliate links.

Social media has revolutionized the way we communicate and connect with others, but it’s also changing the way we interact in real life. With the rise of curated feeds and endless scrolling, social media is making us more unsocial than ever before.

Learn about the impact of social media on our social lives and what we can do to stay connected in meaningful ways.

The Addictive Nature of Social Media

Social media is designed to be addictive, with features like notifications, likes, and comments triggering dopamine releases in our brains.

This can lead to compulsive behavior, such as constantly checking our phones for updates or feeling anxious when we’re away from social media for too long.

It’s important to be aware of these addictive tendencies and take steps to limit our social media use if necessary.

The Impact of Curated Feeds on Our Perception of Reality

Curated feeds on social media platforms like Facebook and Instagram can create a distorted perception of reality. These feeds are designed to show us content that we’re most likely to engage with, based on our past behavior.

Which means that we’re often only seeing a small portion of the content that’s available, and it may not be representative of the world as a whole.

This can lead to a skewed view of reality, where we only see the highlights of other people’s lives and compare ourselves unfavourably.

It’s important to remember that social media is not a reflection of real life, and to take breaks from it if necessary to maintain a healthy perspective.

The Rise of Cyberbullying and Online Harassment

Unfortunately, social media has also given rise to cyberbullying and online harassment. With the ability to hide behind anonymous usernames, people feel emboldened to say things they wouldn’t normally say in person.

This can have devastating effects on the mental health and well-being of those targeted. It’s important for social media platforms to take a strong stance against cyberbullying and harassment, and for individuals to speak out against it and support those who are affected.

The Effect of Social Media on Mental Health

Social media has been linked to negative effects on mental health, including increased feelings of anxiety, depression, and loneliness.

The constant comparison to others and the pressure to present a perfect image can lead to feelings of inadequacy and low self-esteem.

Additionally, the addictive nature of social media can lead to decreased productivity and disrupted sleep patterns. It’s important to be mindful of our social media use and take breaks when necessary to prioritize our mental health.

The Importance of Setting Boundaries and Taking Breaks

With the constant stream of notifications and updates, it can be easy to get lost in the world of social media.

However, it’s important to set boundaries and take breaks to prioritize our mental health. This can include turning off notifications during certain times of the day, limiting social media use to a certain amount of time per day, or taking a complete break from social media for a period of time.

By setting these boundaries and taking breaks, we can reduce the negative effects of social media on our mental health and improve our overall well-being.

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Is social media bad for you? The evidence and the unknowns

speech social media is making us unsocial essay

What the science suggests so far about the impact of platforms such as Facebook, Twitter or Instagram on your mental well-being.

#LikeMinded

A special series about social media and well-being

This month, BBC Future is exploring social media’s impact on mental health and well-being – and seeking solutions for a happier, healthier experience on these platforms. Stay tuned for more stories , coming soon…

Share your tips for a happy life on social media with the hashtag #LikeMinded on Facebook, Twitter and Instagram.

This story is featured in BBC Future’s “Best of 2018” collection. Discover more of our picks .  

Three billion people , around 40% of the world’s population, use online social media – and we’re spending an average of  two hours every day sharing, liking, tweeting and updating on these platforms, according to some reports. That breaks down to around  half a million tweets and Snapchat photos shared every minute.  

With social media playing such a big part in our lives, could we be sacrificing our mental health and well-being as well as our time? What does the evidence actually suggest?

  • Facebook responds to mental well-being claims
  • Is it time to rethink how we use social media? An introduction to our #LikeMinded season

Since social media is relatively new to us, conclusive findings are limited. The research that does exist mainly relies on self-reporting, which can often be flawed, and the majority of studies focus on Facebook. That said, this is a fast-growing area of research, and clues are beginning to emerge. BBC Future reviewed the findings of some of the science so far:

People use social media to vent about everything from customer service to politics, but the downside to this is that our feeds often resemble an endless stream of stress. In 2015, researchers at the Pew Research Center based in Washington DC sought to find out if social media induces more stress than it relieves.  

In the  survey  of 1,800 people, women reported being more stressed than men. Twitter was found to be a “significant contributor” because it increased their awareness of other people’s stress.

But Twitter also acted as a coping mechanism – and the more women used it, the less stressed they were. The same effect wasn’t found for men, whom the researchers said had a more distant relationship with social media. Overall, the researchers concluded that social media use was linked to “modestly lower levels” of stress.

Getty Images The presence of a phone affects the quality of conversation, some studies suggest (Credit: Getty Images)

In 2014, researchers  in Austria found that participants reported lower moods after using Facebook for 20 minutes compared to those who just browsed the internet. The study suggested that people felt that way because they saw it as a waste of time.

A good or bad mood may also spread between people on social media, according to  researchers from the University of California , who assessed the emotional content of over a billion status updates from more than 100 million Facebook users between 2009 and 2012.

Bad weather increased the number of negative posts by 1%, and the researchers found that one negative post by someone in a rainy city influenced another 1.3 negative posts by friends living in dry cities. The better news is that happy posts had a stronger influence; each one inspired 1.75 more happy posts. Whether a happy post translates to a genuine boost in mood, however, remains unclear.

Researchers have looked at general anxiety provoked by social media, characterised by feelings of restlessness and worry, and trouble sleeping and concentrating. A  study  published in the journal Computers and Human Behaviour found that people who report using seven or more social media platforms were more than three times as likely as people using 0-2 platforms to have high levels of general anxiety symptoms. 

That said, it’s unclear if and how social media causes anxiety.  Researchers  from Babes-Bolyai University in Romania reviewed existing research on the relationship between social anxiety and social networking in 2016, and said the results were mixed. They concluded that more research needs to be done.

Getty Images Social media mimics many of the rewards of games and play, which can pose an attractive lure (Credit: Getty Images)

While some studies have found a link between depression and social media use, there is emerging research into how social media can actually be a force for good.  

Two  studies  involving more than 700 students found that depressive symptoms, such as low mood and feelings of worthlessness and hopelessness, were linked to the quality of online interactions. Researchers found higher levels of depressive symptoms among those who reported having more negative interactions.

A similar study  conducted in 2016 involving 1,700 people found a threefold risk of depression and anxiety among people who used the most social media platforms. Reasons for this, they suggested, include cyber-bullying, having a distorted view of other people’s lives, and feeling like time spent on social media is a waste.

However, as BBC Future will explore this month in our #LikeMinded season, scientists are also looking at how social media can be used to diagnose depression, which could help people receive treatment earlier.  Researchers  for Microsoft surveyed 476 people and analysed their Twitter profiles for depressive language, linguistic style, engagement and emotion. From this, they developed a classifier that can accurately predict depression before it causes symptoms in seven out of 10 cases.

Researchers from Harvard and Vermont Universities  analysed  166 people’s Instagram photos to create a similar tool last year with the same success rate.

Humans used to spend their evenings in darkness, but now we’re surrounded by artificial lighting all day and night.  Research has found  that this can inhibit the body’s production of the hormone melatonin, which facilitates sleep – and blue light, which is emitted by smartphone and laptop screens, is said to be the worst culprit. In other words, if you lie on the pillow at night checking Facebook and Twitter, you’re headed for restless slumber.

Last year,  researchers from the University of Pittsburgh asked  1,700 18- to 30-year-olds about their social media and sleeping habits. They found a link with sleep disturbances – and concluded blue light had a part to play. How often they logged on, rather than time spent on social media sites, was a higher predictor of disturbed sleep, suggesting “an obsessive ‘checking’”, the researchers said.

The researchers say this could be caused by physiological arousal before sleep, and the bright lights of our devices can delay circadian rhythms. But they couldn’t clarify whether social media causes disturbed sleep, or if those who have disturbed sleep spend more time on social media.  

Getty Images One of the worst times to use social media may be just before bed (Credit: Getty Images)

Despite the argument from a few researchers that tweeting may be  harder to resist  than cigarettes and alcohol, social media addiction isn’t included in the latest diagnostic manual for mental health disorders.

That said, social media is changing faster than scientists can keep up with, so various groups are trying to study compulsive behaviours related to its use – for example, scientists from the Netherlands  have invented their own scale  to identify possible addiction.

And if social media addiction does exist, it would be a type of internet addiction – and that is a classified disorder. In 2011, Daria Kuss and Mark Griffiths from Nottingham Trent University in the UK have  analysed  43 previous studies on the matter, and conclude that social media addiction is a mental health problem that “may” require professional treatment. They found that excessive usage was linked to relationship problems, worse academic achievement and less participation in offline communities, and found that those who could be more vulnerable to a social media addiction include those dependent on alcohol, the highly extroverted, and those who use social media to compensate for fewer ties in real life. 

SELF-ESTEEM

Women’s magazines and their use of underweight and Photoshopped models have been long maligned for stirring self-esteem issues among young women. But now, social media, with its filters and lighting and clever angles, is taking over as a primary concern among some campaigning groups and charities.

Social media sites make more than half of users feel inadequate, according to a  survey  of 1,500 people by disability charity Scope, and half of 18- to 34-year-olds say it makes them feel unattractive.

A 2016 study  by researchers at Penn State University suggested that viewing other people’s selfies lowered self-esteem, because users compare themselves to photos of people looking their happiest.  Research  from the University of Strathclyde, Ohio University and University of Iowa also found that women compare themselves negatively to selfies of other women.

Getty Images Selfies may have downsides for the viewer (Credit: Getty Images)

But it’s not just selfies that have the potential to dent self-esteem. A  study  of 1,000 Swedish Facebook users found that women who spent more time on Facebook reported feeling less happy and confident. The researchers concluded: “When Facebook users compare their own lives with others’ seemingly more successful careers and happy relationships, they may feel that their own lives are less successful in comparison.”

But one small study hinted that viewing your own profile, not others, might offer ego boosts.  Researchers  at Cornell University in New York put 63 students into different groups. Some sat with a mirror placed against a computer screen, for instance, while others sat in front of their own Facebook profile.

Facebook had a positive effect on self-esteem compared to other activities that boost self-awareness. Mirrors and photos, the researchers explained, make us compare ourselves to social standards, whereas looking at our own Facebook profiles might boost self-esteem because it is easier to control how we’re presented to the world.

In a  study  from 2013, researchers texted 79 participants five times a day for 14 days, asking them how they felt and how much they’d used Facebook since the last text. The more time people spent on the site, the worse they felt later on, and the more their life satisfaction declined over time.

But other research has found, that for some people, social media can help boost their well-being . Marketing researchers Jonah Berger and Eva Buechel found that people who are emotionally unstable are more likely to post about their emotions, which can help them receive support and bounce back after negative experiences.

Overall, social media’s effects on well-being are ambiguous, according to a  paper written  last year by researchers from the Netherlands. However, they suggested there is clearer evidence for the impact on one group of people: social media has a more negative effect on the well-being of those who are more socially isolated. 

RELATIONSHIPS

If you’ve ever been talking to a friend who’s pulled their phone out to scroll through Instagram, you might have wondered what social media is doing to relationships.

Even the mere presence of a phone can interfere with our interactions, particularly when we’re talking about something meaningful, according to one small study . Researchers writing in the Journal of Social and Personal Relationships tasked 34 pairs of strangers with having a 10-minute conversation about an interesting event that had happened to them recently. Each pair sat in private booths, and half had a mobile phone on the top of their table.

Those with a phone in eyeshot were less positive when recalling their interaction afterwards, had less meaningful conversations and reported feeling less close to their partner than the others, who had a notebook on top of the table instead.

Romantic relationships aren’t immune, either.  Researchers  at the University of Guelph in Canada surveyed 300 people aged 17-24 in 2009 about any jealousy they felt when on Facebook, asking questions such as, ‘How likely are you to become jealous after your partner has added an unknown member of the opposite sex?’.

Women spent much more time on Facebook then men, and experienced significantly more jealousy when doing so. The researchers concluded they “felt the Facebook environment created these feelings and enhanced concerns about the quality of their relationship”.

Getty Images In one survey of 1,800 people, women reported being more stressed by social media than men (Credit: Getty Images)

In a  study involving  600 adults, roughly a third said social media made them feel negative emotions – mainly frustration – and envy was the main cause. This was triggered by comparing their lives to others’, and the biggest culprit was other people’s travel photos. Feeling envious caused an “envy spiral”, where people react to envy by adding to their profiles more of the same sort of content that made them jealous in the first place.

However, envy isn’t necessarily a destructive emotion – it can often make us work harder,  according to researchers  from Michigan University and the University of Wisconsin-Milwaukee. They asked 380 students to look at “envy-eliciting” photos and texts from Facebook and Twitter, including posts about buying expensive goods, travelling and getting engaged. But the type of envy the researchers found is “benign envy”, which they say is more likely to make a person work harder.

A study published  in the American Journal of Preventive Medicine last year surveyed 7,000 19- to 32-year-olds and found that those who spend the most time on social media were twice as likely to report experiencing social isolation, which can include a lack of a sense of social belonging, engagement with others and fulfilling relationships.

Spending more time on social media, the researchers said, could displace face-to-face interaction, and can also make people feel excluded.

“Exposure to such highly idealised representations of peers’ lives may elicit feelings of envy and the distorted belief that others lead happier and more successful lives, which may increase perceived social isolation.”

CONCLUSIONS?

It’s clear that in many areas, not enough is known yet to draw many strong conclusions. However, the evidence does point one way: social media affects people differently, depending on pre-existing conditions and personality traits.

As with food, gambling and many other temptations of the modern age, excessive use for some individuals is probably inadvisable. But at the same time, it would be wrong to say social media is a universally bad thing, because clearly it brings myriad benefits to our lives.

We’ll be exploring this tension more over the next month, in a series of articles and videos in our special series #LikeMinded – and hopefully providing solutions that could help us all live a happier, healthier digital life.

Join 800,000+ Future fans by liking us on  Facebook , or follow us on  Twitter .

If you liked this story,  sign up for the weekly bbc.com features newsletter , called “If You Only Read 6 Things This Week”. A handpicked selection of stories from BBC Future, Culture, Capital, and Travel, delivered to your inbox every Friday.  

Home / Essay Samples / Sociology / Effects of Social Media / How Social Media Makes Us Unsocial

How Social Media Makes Us Unsocial

  • Category: Sociology
  • Topic: Effects of Social Media , Socialization

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