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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

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Block Format

Copy this text for your Marketing cover letter!

123 Fictional Avenue New York City, NY 76208 (123) 456-7890

June 15, 2023

Hiroshi Suzuki The New York Times 123 Fictional Lane New York City, NY 76208

Dear Mr. Suzuki:

With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.

At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.

Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.

At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.

Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.

Enclosures: Resume Portfolio Google Ads Certification Moz SEO Certification

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

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Marketing Coordinator Cover Letter Example

Copy this text for your Marketing Coordinator cover letter!

123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890

Anika Sharma GoDaddy 123 Fictional Lane Phoenix, AZ 76208

Dear Ms. Sharma:

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.

Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.

I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.

Luna Torres

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Copy this text for your Marketing Intern cover letter!

123 Fictional Avenue Houston, TX 76208 (123) 456-7890

Felipe Santos Chevron 123 Fictional Lane Houston, TX 76208

Dear Mr. Santos:

The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.

As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.

In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.

I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.

At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.

Matias Suarez

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Copy this text for your Marketing Assistant cover letter!

123 Fictional Avenue Sacramento, CA 95814 (123) 456-7890

December 12, 2023

David King Blue Diamond Growers 123 Fictional Lane Sacramento, CA 95814

Dear Mr. King:

Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue Diamond Growers capture its audience on the next leg of its journey.

Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.

Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.

Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.

I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Copy this text for your Marketing Director cover letter!

123 Fictional Avenue Portland, OR 33101 (123) 456-7890

Sofia Allen Royal Caribbean Cruises 123 Fictional Lane Portland, OR 33101

Dear Ms. Allen:

A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.

For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.

Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.

I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.

The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.

Elena Volkov

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Marketing Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Marketing Cover Letter

As a marketing professional, you understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.

Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.

Customer Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Marketing Text-Only Cover Letter Templates and Examples

Mina Sayed Marketing Assistant | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

January 1, 2024

Hector Santos Hiring Manager Ajax Gaming Studio (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing coordinator role with Ajax Gaming Studio that I found on LinkedIn. During my time with Rise Marketing Inc., I drove social media marketing initiatives and improved followership by over 400% across all social channels. I can achieve similar results for your organization.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to help you grow your brand’s digital presence. Below is a list of my most notable career achievements:

• Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
• Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events

I look forward to telling you more about how expertise in social media marketing can benefit your organization. You may contact me via phone or email for any additional questions you may have about my background. I appreciate your time and consideration.

Aliya Jackson Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn

Meiling Li Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Ms. Li:

I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.

Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I can achieve similar results for your organization based on my career accomplishments:

• Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
• Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

Tyrone Jackson Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Mr. Jackson:

I’m reaching out regarding the marketing director job with American Airlines. In my previous role, I developed and implemented large-scale campaigns to enhance brand awareness for a premiere airline valued at $700 million. My industry knowledge and leadership capabilities would benefit your organization.

American Airlines’ reputation as a customer-focused, forward-thinking company is what draws me to apply for this opportunity. Throughout my career, I’ve successfully identified opportunities to enhance digital marketing efforts and grow brand awareness for enterprise organizations. I can achieve similar results for your company based on my prior achievements:

• Oversaw large-scale campaigns to grow brand awareness, developed marketing strategy, led the redesign of the landing page, and increased sales conversions by 42%
• Managed and built a 20-person marketing team, oversaw an annual budget of $30 million, coordinated digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Joseph Corbin

To write a great marketing cover letter, you need to craft high-impact content that differentiates you from the competition. Think about how you’ve effectively marketed brands and products in the past. This is exactly how you should approach your cover letter, by selling yourself as a candidate through a creative value proposition. Below, we’ll walk you through each step of the cover letter writing process to help you land your next big marketing role:

1. Contact information and salutation

List all essential contact information at the top of your marketing cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as this language is more direct and personal.

2. Introduction

As a marketing professional, you understand the importance of making a strong first impression. The same is true for your marketing cover letter, which is why it’s essential to lead with a powerful introduction. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO. Feature one of your most notable wins, especially if it can be supported with an eye-catching number or metric.

3. Body paragraphs

Continue to highlight your professional achievements in the body paragraphs of your marketing cover letter. Start by mentioning something specific about the company’s reputation or products and how you can help them grow brand awareness and market share. Emphasize how your marketing campaigns and strategies have generated positive results for previous employers . Demonstrate you can work effectively in team-based environments, as marketing initiatives are often highly collaborative.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:

4. Marketing skills and qualifications

Providing a list of professional skills on your marketing cover letter is redundant, as most of this information should already be featured on your resume. That said, consider reinforcing key qualifications that align with the job description. For instance, if a company is seeking a digital marketing specialist, carefully weave SEO-related skills into your paragraphs. Below, you’ll find a list of keywords you may encounter during the job search:

5. Closing section

Close out your marketing cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Emphasize how your background in marketing can benefit your target company. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Marketing Cover Letter Tips

1. tailor your cover letter to the job description.

A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.

2. Feature your marketing skill sets

It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.

3. Highlight key marketing achievements

As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.

Marketing Cover Letter FAQs

Why should i include a marketing cover letter -.

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

Are cover letters becoming obsolete? -

Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes , 70% of correspondents voted that cover letters are no longer needed. While cover letters aren’t always required, writing one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How do I make my cover letter stand out? -

Craft a new cover letter in minutes.

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Marketing cover letter examples

You’re creative, organised and adaptable; you’re perfectly suited to the challenges of the marketing industry.

Now you just need to prove it to the recruiter with an engaging cover letter that highlights your achievements and most impressive statistics.

Below, we’ll share some marketing cover letter examples, along with a whole host of top tips to help you make your case.

CV templates 

Marketing cover letter example 1

Build your CV now 

Marketing cover letter example 2

Marketing cover letter example 3

These 3 Marketing cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Marketing cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When writing your Marketing cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Marketing cover letter

Your Marketing cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing cover letter templates

Copy and paste these Marketing cover letter templates to get a head start on your own.

I am thrilled to apply for the Marketing Assistant role at Style Clothing as it presents a compelling opportunity to leverage my creative mindset and data-driven approach to assist in crafting captivating marketing campaigns that resonate with your diverse customer base.

During my undergraduate degree in Marketing, I gained proficiency in market research tools such a UpMarket and Google Analytics which would allow me to support the marketing team in creating targeted campaigns and identifying emerging trends. With a keen eye for design and a deep understanding of consumer behaviour, I successfully managed social media accounts for the University of Manchester Student’s Union, increasing their engagement rates by 40% through strategic content planning and interactive campaigns. Additionally, I have experience providing exceptional customer service, acting as the first point of contact for clients at Seasons Furniture during a 3-month summer internship.

I am eager to contribute my skills and passion for marketing to elevate your brand’s presence in the market and would be available for an interview at your earliest convenience.

Kind regards,

Michelle Stainton

Hi Courtney,

I am excited to apply for the Marketing Associate position at Clean Cosmetics. With my innovative 15+ year career in delivering successful multi-channel marketing strategies for sustainable brands in the cosmetics and fashion industries, I am confident that my versatile marketing expertise aligns perfectly with the role.

In my current position as a Marketing Associate at Float Clothing, I have been instrumental in driving go-to-market strategies for new products, contributing to an impressive annual growth rate of 8.5%. By conducting comprehensive market research, I identified emerging trends and consumer preferences, leading to successful social media and email marketing campaigns that achieved a 20% growth in online sales within six months. Additionally, I actively monitor campaign performance metrics, optimising engagement rates and customer acquisition costs to maximise return on investment. I take pride in my ability to create compelling content and foster positive brand sentiment within the online community, which resulted in a 50% increase in website traffic during the launch of a sustainable capsule collection.

I am available for an interview at your earliest convenience to discuss how my skills and achievements can contribute to your company’s marketing success.

Farzaneh Abdul

I hope this email finds you well.

I am writing to submit my application for the position of Marketing Manager at Sussex University. As an experienced marketing professional with 20 years’ experience in the education sector, I am confident in my ability to drive the university’s brand awareness.

In my current role as Marketing Manager at Homerton College, I spearheaded a comprehensive rebranding campaign, resulting in a 25% increase in inquiries from prospective students. Through data-driven market research and competitor analysis, I identified new target demographics and successfully launched targeted campaigns, leading to a 30% growth in enrolment for niche programs.

As a marketing leader, I thrive in collaborating with cross-functional teams, and my project management skills have ensured the successful execution of large-scale events, such as open days, attracting over 1,000 attendees.

I am excited about the opportunity to contribute my strategic vision and data-driven approach to the team at Sussex University and I am available for an interview at your earliest convenience.

Writing an impressive cover letter is a crucial step in landing a job in Marketing, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

• Career Blog

Marketing Cover Letter: 10 Examples & Writing Tips

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

• Use bullet points to break up dense text and draw attention to important information.
• Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
• Bold or italicize keywords to make them stand out and emphasize your skills.
• Use white space to your advantage – don’t cram too much content onto the page.
• Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

• Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
• Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
• Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

• Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
• Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
• Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

• Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
• Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
• Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

• Wait a few days after submitting your application before following up.
• Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
• Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
• Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

• Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
• Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
• Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
• Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

• Do not simply repeat your resume – your cover letter should expand on your experience and skills.
• Keep the tone professional, avoiding overly casual or slang language.
• Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
• Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

• Proofread your cover letter one last time before submitting it.
• Save your cover letter as a PDF before submitting to ensure formatting remains intact.
• Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
• Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

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Marketing Executive Cover Letter Example [w/ Samples for 2024]

You've fine-tuned your skills since those early days of drafting mock ad campaigns in your college dorm.

Marketing was always your passion, and now you're geared up to dive into the industry headfirst as a full-fledged marketer.

It’s an exciting journey.

But there's a little hitch.

Crafting that perfect cover letter seems like trying to nail a brand's voice on the first try. You're staring at that empty document, waiting for the right words, feeling like you've hit a marketer's version of writer's block.

But guess what? We've got your back!

In this article, we're going to guide you, bit by bit, to marketing yourself like a pro.

We're delving into:

• What Sets Apart a Stellar Marketing Executive Cover Letter
• 5 Steps to Drafting the Ultimate Marketing Executive Cover Letter
• 3 Key Cover Letter Tips for Marketing Executives

... and so much more!

Ready to get your pitch perfect? Let's lay it all out! 

Marketing Executive Cover Letter Example

5 Steps for an Amazing Marketing Executive Cover Letter

You've seen what a killer marketing executive cover letter looks like, and guess what? You're more than ready to write your own .

Just follow some simple steps, and you'll craft a cover letter that'll make hiring managers sit up and take notice. 

Ready to roll up those sleeves and get to it? Let's go!

#1. Put Contact Information in the Header

Kick off your marketing executive cover letter with all your contact details. Stick them in the header, just like you do on your resume . 

Here’s what to include here:

• Full Name. Your name should always be front and center at the top.
• Job Title. Clearly state the marketing role you're applying for. The hiring manager is likely hiring for multiple roles, so being specific helps everyone.
• Email Address. Use a professional and straightforward email. Your whimsical email from years ago won't cut it (e.g., swap out "[email protected]" for "[email protected]" ).
• Phone Number. Give an accurate number, and if you're eyeing an overseas role, don't forget the dialing code.
• Location. Your city and country are usually enough. If you’re open to remote work or relocating, make that clear.
• Relevant Links (optional). Feel free to add any important links, like your LinkedIn profile.

Once you’ve got your contact details sorted, it's time for the hiring manager.

Here’s what to list:

• Company Name. Note down the company you're interested in.
• Hiring Manager’s Name. If you can, find and list the name of the department’s hiring manager. Check the job listing, company website, or LinkedIn.
• Location. List the city and country, especially if it’s an international company. You can be more specific with a street address if you want.
• Date (optional). You can add the date you're writing the cover letter for an extra professional touch.

#2. Address the Hiring Manager

After you've nailed down your own and the hiring manager's contact details, it's time to start the actual cover letter. 

But wait, who are you writing to? This isn’t the time to settle for the overused "To Whom It May Concern."

Believe it or not, the way you address your cover letter can set the tone for the rest of it. A personal address shows you've done some digging and that you care about this role.

First up, do your homework. Look at the job ad, the company's website, or their LinkedIn page to find the hiring manager's name and email for the marketing department you're interested in.

If you find their name, respectfully address them. We suggest using "Mr." or "Ms." followed by their last name. If you're not sure about their gender, just use their full name. Like so:

• Dear Mr. Johnson
• Dear Emily Johnson

However, if you've searched high and low and still can't find the hiring manager's details, don't stress. You can address the letter to the department or the company. For example:

• Dear Marketing Team
• Dear Marketing Department
• Dear Head of Marketing

Remember to avoid these common mistakes as you write your cover letter.

#3. Write an Eye-Catching Opening Statement

The truth is that hiring managers are swamped. They'll skim your cover letter in mere seconds to decide if it's worth a full read.

So writing an attention-grabbing opening paragraph is where you can make or break your chances of impressing the hiring manager from the get-go.

Start by stating why you're writing . For example, if you’re responding to a job ad or following up on a referral, be upfront. Show your passion and sprinkle in some of your expertise right off the bat.

It’s not enough to say, "I'm passionate about marketing." Prove it. Have you aced a marketing certification or increased website traffic in your past role?

This is just the spot to mention your standout skills or achievements that relate to the job. The opening paragraph sets the tone for the rest of your marketing cover letter, so make those first lines compelling and packed with the 'wow' factor.

#4. Use the Cover Letter Body for the Details

Alright, you've nailed the opening paragraph. Great start! 

Now, let’s talk about the body of your cover letter. This is your stage, your moment to shine by diving deep into why you're the perfect fit for the job.

First things first: your cover letter isn't just a repeat of your marketing executive resume . Think of it as a platform to elaborate on your top skills and experiences in a way that your resume can't. 

Have you got an employment gap in your job history, or are you in the midst of a career change ? This is where you can give it some context.

Then, show that you've done your homework. Mention how your skills align not just with the role but also with the company culture. Are they all about innovation? Talk about how you love to think outside the box and give an example of how you've done so in the past.

Last but not least, keep the job ad close by when writing. Tailor each point in the body to match the qualifications and skills the employer is after. For example, if they’re looking for someone adept at content marketing, focus on the successful campaign you spearheaded that boosted engagement rates.

The body of your cover letter is where you make your strongest case. It lets you connect the dots for the hiring manager and paints a picture of what you can bring to the table.

#5. Wrap It Up and Sign It

Closing your cover letter the right way is like a strong call to action in a killer marketing campaign. It’s your last chance to leave a positive impression and make the hiring manager remember you.

Begin by summarizing your skills and experiences that make you a perfect match for the marketing executive role. This is your final pitch, so make it count. Keep it brief but impactful, focusing on the most important things you bring to the table.

Next, it's time for a call to action. Encourage the hiring manager to contact you to discuss your application further. This not only shows initiative but also leaves the door open for them to engage with you.

Wrap it up with a professional closing line, followed by your full name. It goes something like this:

I'm available to chat at the email or phone number provided to discuss my application further. I am eager to delve into the specifics at your convenience.

Warm regards,

If "Warm regards" feels a bit stale, other good options include:

• Best regards,
• Yours truly,
• Thank you for your time and consideration.

Looking for more inspiration for your marketing cover letter? Try these cover letter examples !

3 Essential Marketing Cover Letter Tips

You're up to speed on cover letters, so let's elevate yours with some top-notch tips for marketers. 

Believe us, these are worth your time:

#1. Match Your Resume

Your marketing executive cover letter should mirror the precision of a well-planned campaign. Ensure it complements your resume in style and format; you wouldn’t want it to come off as scattered or off-brand. 

Have your details aligned crisply on the page and maintain a uniform font throughout. Just like setting up a catchy ad layout, mind those margins and spacings. And always aim for a cover letter that wraps up neatly within a page .

Or Use A Cover Letter Template Instead

Short on time?

Use our free resume builder to create the best marketing executive resume, and grab one of our cover letter templates to match your whole application. 

Created in collaboration with global hiring managers, they hit every industry mark. Get a cover letter that matches your resume seamlessly. 

No fuss, all professionalism.

#2. Mention Skills And Other Keywords

When you're crafting your marketing executive cover letter, don't overlook the power of keywords .

List the terms listed in the job ad that outline the skills and qualities the company values. This shows the hiring manager that you've paid attention to what they're looking for. You're not just sending out generic cover letters to every marketing job out there.

Incorporating these keywords also helps guide the hiring manager's eyes to what they care about most. For example, if the job ad asks for "SEO expertise". If you've got it, make sure to flaunt it right there in your cover letter. This makes the hiring manager’s job easier, and it sets you apart as someone who has the most important skills for the role.

So, take a few minutes to review that job ad one more time. Pick out the key skills and qualifications you’ve got, then weave them naturally into your cover letter. Hiring managers will appreciate the effort, and it'll make you a stronger candidate overall.

#3. Proofread The Final Draft

Proofreading isn't just the last step; it's a crucial one. A single typo can ruin the strong impression you've worked so hard to make. 

Most hiring managers will toss out an application over minor mistakes. After all, who wants to hire a candidate who lacks attention to detail and doesn’t care enough to proofread their job application? So don't let a spelling mistake be the reason you miss out on a great opportunity.

Start by reading your cover letter multiple times and checking each line carefully. A fresh set of eyes can also catch things you might've missed, so consider asking a friend to read it over.

Spell-check tools are another great way to catch sneaky errors. A popular option is Grammarly , which does more than just flag typos—it can even help with tone and style. With these strategies in place, you're well on your way to a flawless cover letter.

Key Takeaways

And that’s all there is to making the perfect marketing executive cover letter!

We hope our guide helped you create a job-winning cover letter of your own.

But before we part ways, here are some key takeaways from our article:

• Always start your marketing executive cover letter by including your and the hiring manager’s contact information at the top. Make sure this information is factual since a single typo could mean a missed opportunity.
• The opening paragraph of your cover letter needs to grab the hiring manager’s attention without giving away too much. It’s your elevator pitch, so keep it short and compelling.
• Use the body of your cover letter to go into detail about everything your resume can’t cover. Mention relevant skills, qualifications, and experiences that align with the job ad.
• Present yourself like a pro by matching the documents in your job application. Instead of adjusting margins and font sizes from scratch, you can just pick templates from a resume builder and complete your application in minutes.

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Marketing Cover Letter Examples & Template [+Writing Tips]

In this article, you’ll learn about:

Marketing Cover Letter Examples for Different Positions

Tips on how to write a marketing cover letter, marketing cover letter templates.

In today’s high-tech society, marketing is of vital importance for any business and thus becomes among the top career choices. It is exceptionally versatile with a variety of jobs you can do (i.e., content marketing, digital marketing, market research analyst, SEO specialist, etc.) that you would be the right fit for no matter what kind of background or skills you bring to the table. 

So, how will you compete with thousands of savvy marketers out there for the job application? A relevant diploma, plenty of work experience, and suitable personal traits? 

Correct, but not complete. 

To get your dream job in the industry, you will first need a powerful marketing cover letter that expresses your enthusiasm and demonstrates your related skills and abilities.

Use the examples and template included in this article to learn how to write a marketing cover letter. Let's check them out now!

Writing a powerful cover letter is probably the most challenging part of the job application process. Why not start off by referring to some impressive marketing cover letter examples as shown below:

Marketing manager cover letter

Cover letter for marketing internship, marketing assistant cover letter, marketing specialist cover letter, entry-level marketing cover letter.

Kelvin Nguyen (+1)-891-1234  [email protected]

June 13, 2023

Richie Jenkins Head of HR at HHH Media (+1)-992-1234 [email protected]

Dear Mr. Richie,

I am writing to express my interest in the Marketing Manager position at HHH Media, as advertised on Cake. With 8 years of experience in managing marketing and sales projects, I believe this position is well suited for me and thus, wish to continue to succeed in the field.

In my previous role as a Marketing Manager for Clinique SEA, I was in charge of managing corporate marketing functions, including brand management, product launch, advertising, marketing collateral, and events. I recruited, hired, and trained the vast majority of our current marketing specialists, all of whom have contributed to improving our overall sales goals by 35%. I was especially in charge of developing product-centric promotional campaigns which were reported to earn $480,000 in annual sales.

I'm not only a highly motivated team leader but also a go-getter and a strategic thinker who would prove to be a great asset to your already talented team. 

I am more than happy to provide any references to my past employers upon request. Thank you for your consideration and I look forward to discussing this precious opportunity with you. 

Many thanks,  Kelvin Nguyen

Kevin S. Johnson (+1)-333-1234  [email protected]

Jenifer Lee Maxxus Group 2116 Prairie St, Stevens Point, WI 54481

Dear Ms. Lee, 

My name is Kevin, a final-year student majoring in Marketing with a minor in Copywriting at Coral Springs University. I am eager to apply for the marketing intern position at Maxxus Group. With a passion for marketing and future career goals in mind, I believe my qualifications and extracurricular experience will match perfectly with the requirements and expectations for this internship program. 

I'm familiar with the key marketing concepts and practices as I have learned about various aspects of marketing in business during my studies. At Coral Springs University, I also served as a First-Year Representative and have been engaged in multiple clubs, such as the Young Writers Club and Content Marketing Club, to improve my writing and analytical skills.

Since marketing has always been my main interest and passion, I obtained a certificate in Digital Copywriting and SEO Copywriting which will allow me to further advance my career as a Content Strategist in the future. In addition to working well in a team and meeting deadlines, I’m also familiar with using SEMRush, Exponea, Google Analytics, and HubSpot Marketing. 

Thank you for your consideration of my application. My attached resume will describe my skills and abilities in detail. Please kindly let me know if you have any questions. I look forward to hearing from you. 

Kind regards, Kevin S. Johnson

Ryan Leimone (+1)-390-1234  [email protected]

Jessie Luong IVE Inc., 3311 Oak Run Ln, Mansfield, TX 76063

Dear Ms. Luong,

In response to your job ad on Cake, I am very interested in the Market Assistant at IVE, Inc., as I believe that my previous work experience, education, and developed skills set are a perfect match for the role and I can contribute to the ongoing success at your organization.

Throughout my former Marketing Assistant role in HHH Media, I was responsible for conducting in-depth market research, creating user-generated content campaigns, and providing elite brand management services. I also supported the marketing manager in the evaluation of international campaigns for influential market leaders. As such, I developed strong technical skills related to keyword research, SEO optimization, and A/B testing. One significant highlight of my achievements from previous employment is boosting conversion rates by 20% on a client’s web-based service offering through SEO/SEM campaigns. 

This valuable experience has allowed me to acquire exceptional analytical skills and improve my critical thinking and problem-solving skills. Furthermore, I have demonstrated numerous times that I excel at working well in a team and functioning efficiently in fast-paced business environments as well as working under pressure.

I’d be delighted to have the opportunity to work with the talented professionals at IVE Inc. Thank you for your time and for considering my candidacy for the Marketing Assistant role. 

Sincerely, Ryan Leimone

Dear Hiring Manager,

I am writing in regards to the Marketing Specialist position at Galaxy Tech. I was excited to see the job posting on Cake, and I would like to take this opportunity to briefly describe some of the skills and experiences I've acquired from previous roles. 

During my 5 years as a Digital Marketing specialist, I'm in charge of developing and implementing innovative marketing plans and initiatives to drive market impact and expansion for brand and product development efforts. I also possess exceptional abilities in market research and analysis as well as campaign evaluation. One of the most outstanding achievements among my accomplishments was that I succeeded in leading a team of 6 through a 2-year growth strategy and generating $620 million in revenue.

With a huge passion for marketing, strong leadership skills, and quick adaptability, I believe that I can leverage marketing tools efficiently to help Galaxy Tech complete client engagements and to increase the rate of repeat customers.

I am grateful for your time and consideration of my application. I look forward to further discussing my experience, expectations, and career goals with you.

Best regards, Khanh Nguyen  (+1)-333-1234  [email protected] linkedin.com/khanhnguyen1990

Dear Sir/Madam,

I was pleased to learn about the available Email Marketing role with Solomon which I saw on Cake. I believe that my educational background and other qualifications make me an ideal candidate for the position.

During my tenure at Texas A&M, I developed a passion for marketing and communications, which motivates me to seek out multiple opportunities to acquire essential knowledge and skills. I obtained a Google ads certification and a certificate in SEO issued by HubSpot. Besides that, I run my own blog where I write about travel and lifestyle. Although I just started it 2 years ago, my blog gets around 3000 visitors per day now and this value increases by 15% every month.

I pride myself on the fact that I am an out-of-the-box thinker and a go-getter who pays close attention to every task I've handled.

Please check out the link below regarding my own blog and find attached my resume.  

Thank you very much for considering my application for candidacy. 

Many thanks, Camellia Huang  [email protected] linkedin.com/camhuang95 (+886)-123-4567

Even though marketing professionals are in high demand, there has been intense competition for the best jobs. You need to not only obtain a relevant degree and work experience but also prepare a top-notch cover letter for marketing jobs. 

Here are several tips for writing a marketing cover letter that helps you get a leg up on the competition.

💡 Highlight marketing hard skills.

You may have already mentioned marketing skills in your resume, but a cover letter will allow you to be more specific about these, especially marketing hard skills. 

Below is a list of key skills for different marketing jobs: 

• Brand manager cover letter : Mailchimp, Canva, Data Analysis, Budget Allocation, Risk Management 
• Advertising cover letter : Online Advertising, A/B testing, PhotoShop, Project Management, Copywriting
• Sports marketing cover letter : Social Media Management, Email Marketing, Video Editing, Event Management, Performance Marketing
• Fashion marketing cover letter : Figma, Content Creation and Design, WordPress, Marketing Automation, Event Planning
• Marketing coordinator cover letter : Content Management System (CMS), Creative Writing, Advertising Concepts, Media Negotiations

Example of how to include marketing skills in a SEO specialist cover letter :

With 6 years of experience as an SEO Specialist, I excel at keyword research and analysis, social media management, and systems Implementation and training, which allow me to deliver engaging content to clients in various industries. 

💡 Showcase outstanding past achievements.

Providing one or several outstanding achievements is a great example of why you would be a great fit and how you will add value to the company.

The best way to do that is to use quantifiable results which can grab the hiring manager's attention and demonstrate your abilities better.

Example of how to show your accomplishment marketing skills in a social media marketing cover letter :

My most recent campaign for LLL Media led to an increase of 28% in organic traffic for LLL website. I’m thrilled to apply my knowledge of social media management and content creation to assure your company a similar rate of growth.

💡 Show your personality.

It’s no secret that to be successful in the world of digital marketing, you will need certain traits besides relevant knowledge and skills. Here are 10 qualities that every marketing professional should possess: 

• Self motivation
• Confidence 
• Creative thinker
• Flexibility
• Adaptability
• Versatility
• Good observer

Hence, including these in your cover letter for a marketing job can actually demonstrate your suitability for the role.

💡 Also send along a marketing portfolio.

By doing so, the hiring manager can see specific examples of your work and thus, gain a clearer picture of your abilities. Especially when you are writing a creative marketing cover letter, a resume may not be enough to detail your work-related qualifications.

Cover letter for marketing jobs (general)

[Date written]

[Your Full Name]

[Your Address]

[Your Email Address]

[Your Phone Number]

[Recipient’s Name]

[Recipient’s Job Title]

[Company Name]

[Company Address]

Dear Mr.Mrs [Name] , 

I am writing to apply for the [job title] position at [company name] , which was advertised online at [job site] . With my relevant professional experience and educational background as well as essential skills, I believe I can be a valuable team player at [company name] .

I have worked for [number] of years as a [job role] in such sectors as [list out the types of industry sectors you’ve worked in] , and I have been privileged to serve on a great marketing team during that time. I'm highly skilled at [job task 1] and [job task 2] with a broad knowledge and experience with [types of marketing] in this digital age. This is demonstrated by the fact that my efforts helped my team [explain one outstanding achievement gained in the former role] . 

I’m very proficient in using [marketing tool] and also capable of [soft skill] . You'll discover that I'm not only [personal trait 1] but also [personal trait 1] . 

I have enclosed my resume and [other file attachments] to support my application. I would enjoy having the opportunity to talk with you more about this position, as well as how I could leverage my abilities to benefit [company name] . 

Thank you for considering my application. I look forward to hearing from you.

Cover letter for marketing jobs with no experience

Email subject line: Application for [ [job title] _ [Your Full Name]

Dear Hiring Manager:

My name is [your full name] , and I am writing to you to express interest in the [job title] position at [company name] . As a recent graduate with comprehensive knowledge of [field of area] , I feel that I would be a strong candidate for this position at [Company name] . 

During my time at the [University name] , I was awarded/achieved [an outstanding academic accomplishment or prize] that [describe that honor] .

In addition to graduating with a [score] GPA, I participated in [school club/organization] , allowing me to acquire [soft skill 1] and the ability to [soft skill 2] . I believe this would be an asset, as I know [Company name] does a lot of [job tasks associated with those mentioned-above skills ]. 

My career objective is to [career goal] in [type of marketing specialization] , which is closely aligned with the goals and mission at [Company name]. 

Attached are my resume and [other file attachments] . I thank you for your time and consideration. I also look forward to hearing from you and learning more about the [job title] position at [company name] .

Kind regards,

With Cake, you can easily create a resume online, free download your resume’s PDF formats, and utilize ATS-compliant templates to create a resume. Land your dream job, create your resume online (free download) now!

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Free Cover Letter Sample for Marketing Job

The writer of this cover letter works in marketing, so hopefully he's able to market for himself with a strong cover letter! As you'll see below, the applicant uses a list format to present his professional skills and draw direct connections with the job's requirements. 

Read on to see how the applicant describes his experiences, and then continue on to an analysis of what this sample cover letter does well.

Cover Letter Sample for Marketing Manager Position

Bran Starkman 5 Tree Lane Snowtown, CO 80001

May 1, 2016

Cecily Lannister Director of Marketing King Co. 10 Landing St. Sunnyvale, CA 94085

Dear Ms. Lannister,

I’m writing to express my strong interest in joining King Co.’s team as Marketing Manager, an opportunity I discovered on Monster.com. King Co. takes such an innovative approach to its marketing, and I would love to contribute to its progressive vision. With my five years of experience in marketing management, I have the skills and knowledge to excel in this role. Please allow me to highlight my qualifications as they related to your stated requirements.

I’ve attached my resume to flesh out my professional background as Marketing Manager, along with two letters of recommendation. I’m very excited about this opportunity with King Co. and look forward to speaking with you soon. Please don’t hesitate to contact me at 508-508-5080 or [email protected]. Thank you for your consideration.

Bran Starkman

Bran Starkman 508-508-5080 [email protected]  

Bran says he's skilled with content; did this skill come through in his cover letter?

Marketing Manager Cover Letter: The Breakdown

Bran took a bullet point approach to his cover letter, using a list to match the position’s stated requirements with his own qualifications in a form that’s sometimes referred to as an executive briefing. Visually, this format makes his letter easy to read and understand.

He showed an understanding of the position by explicitly listing its requirements, and he provided specific examples of his professional accomplishments with data. Bran's measured approach seems to work well for the position of marketing manager, which also requires a high degree of organization and the use of metrics to measure impact.

Bran’s cover letter hits the four key features described in our cover letter guide - it’s customized to the job at hand , it uses specific examples, it communicates enthusiasm , and it’s highly readable. Bran includes his and the hiring manager's contact information at the top, so presumably he's sending his cover letter as a hard copy or Word document attachment. Hopefully, his cover letter will land Bran an interview with King Co.

Before you check out more cover letter samples, consider the following important note on format.

A Note on Format

Before addressing the hiring manager, Bran provided a header with his name and contact information at the top of his cover letter. He also added the date and contact details of Ms. Lannister. This kind of formatting is traditional for cover letters, and it still works well if you're sending your letter by hard copy or as a Word attachment.

Many jobs, though, expect you to paste your cover letter in the body of an email or in a text box on their application portal. If you're sending your letter this way, then you can usually leave off these headers. They're more applicable if you can format your letter with a certain look. If you're going the plain text body of email or text box approach, then you can just start right in with the salutation. 

As you finalize the look of your cover letter, consider how you're sending it, along with any application instructions. Then let that method guide your cover letter's final look!

What's Next?

Are you ready to read another cover letter? Check out this sample cover letter for the job of Editorial Assistant with a publishing company .

Would you like to learn more about cover letters? Our full guide has great tips on writing cover letters, along with five more samples ! 

Are you wondering how to structure your letter? Our cover letter template guides you through the writing process, step by step .

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Rebecca graduated with her Master's in Adolescent Counseling from the Harvard Graduate School of Education. She has years of teaching and college counseling experience and is passionate about helping students achieve their goals and improve their well-being. She graduated magna cum laude from Tufts University and scored in the 99th percentile on the SAT.

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How to Write an Effective Marketing Intern Cover Letter and Resume

A great way to kick start your career in marketing is to get a marketing internship. Your marketing intern cover letter and resume can help you stand out in the competitive pool of eager new graduates. An effective cover letter can get an employer’s attention and help you get an internship interview to land an entry-level job in marketing. 

This guide shows you how to present yourself as the best candidate for a marketing intern role. A perfect cover letter and resume are critical if you want to impress a hiring manager. To use your application documents to your advantage, we’ll give you the best tips to articulate a great cover letter and resume.

Find your bootcamp match

Marketing intern cover letter guide.

You want your cover letter to show your passion for marketing. Hiring managers want to see more than your profile information when they receive your cover letter from the application pool. Your cover letter should articulate why you’re the best-suited candidate for the marketing role. You should make sure to mention your practical marketing skills and professional goals.

Why Does Your Marketing Intern Cover Letter Matter? 

A marketing cover letter introduces you to the hiring manager or recruitment team. It allows you to show why you are excited about the marketing internship. A cover letter is your first impression to a potential employer, and you want to make it a good one. You must include how an internship in their company will help you reach your career goals.

To land your dream marketing internship, your cover letter should state how you plan to contribute to the company. You can mention any distinguishable accomplishments or even particular software skills that will invite them to read your resume. You can use your letter to show potential employers that they should hire you because of the value that you bring.

A stellar marketing intern cover letter must reflect your strong communication skills. If you can market yourself, you’ll prove that you have what it takes to become a great marketing professional. While a resume lists your credentials and technical skills, a cover letter can share your story on one page.

Essential Components of Your Marketing Intern Cover Letter

Below, we’ve detailed the essential components of your cover letter for a marketing intern. You’ll want to write these with care by double-checking the information for any errors.

• Salutation. After reading the job description and considering who you are sending it to, you must address the cover letter accordingly.
• Personal information. Add precise and up-to-date information about yourself, including your contact details.
• Skillset. Your opening should introduce your relevant skills to grab their attention to be considered for a marketing intern role.
• Capstone project. To make your case more substantial, include any projects or coursework you completed for which you performed important marketing tasks. Add the hard and soft skills that you demonstrated or a capstone project from your final year in school.
• Closing. You want to thank the hiring manager for the time they took to read your documentation. You can also briefly mention again why you are a good fit for the role. It should share your interest in proceeding to the next level of the recruitment process.

5 Tips for Writing a Strong Marketing Intern Cover Letter

No matter what position you plan on applying for, there are a few essential tips to help strengthen your cover letter and stand out from the crowd. You should always include a few crucial elements in a professional cover letter, even for an internship position.

• Professional formatting. At first glance, your cover letter should have a professional look. Templates are available online to help you draft your cover letter. You can also use a cover letter builder to ensure your cover letter has consistent formatting and gives a clean look. Each paragraph should be concise and clear.
• In-demand skills. Before you write your cover letter, look at sample cover letters and marketing intern job descriptions. Those will give you an idea of what skills are in-demand for a marketing intern role. Highlight critical skills in your cover letter to provide the hiring manager with a picture of your background.
• Focus on the job description. The job posting will tell you much about what the employer is looking for in a perfect candidate. You could lose the internship opportunity by not reading the description carefully. The skills mentioned on your cover should not only be popular, but relevant to the company’s position.
• Academic credentials. Some companies like to hire candidates from accredited universities and who have formal educational backgrounds. You can mention the academic institution you attended and what degree you earned.
• Show interest. Before you start to write your marketing cover letter, read about the company and what they do. Show your interest in their work and mission, and tell them how it resonates with you. Make sure they understand that you are willing to learn from them and would like to be part of their team.

Marketing Intern Cover Letter Example

As a marketing student, writing a marketing internship cover letter can be a daunting task. Below you will find an example to show you how the components of a marketing intern cover letter fit together.

Marketing Intern Cover Letter Sample

[Company name]

Dear [hiring manager’s name],

I am interested in the marketing intern position at your company. With a passion for marketing and future career goals in mind, it would be an excellent opportunity to get an internship with your company. I believe my qualifications and extracurricular experience will match perfectly with expectations for this internship role. 

I am applying for this internship because your company has adopted the most modern marketing campaign methods. In my previous role, I was involved in department communications related to marketing for all types of customers. I am a strong candidate for the marketing internship position because I have an analytical mind and a willingness to learn.

Thank you for your consideration of my application. My attached resume will describe my most significant accomplishments, community work, and involvement in marketing projects. I am looking forward to hearing from you. You can reach me at my email address, [your email address].

Best regards,

[Your name]

Marketing Intern Resume Guide

Along with a cover letter, professionals have to submit a resume for job applications. You’ll want to submit a cover letter and a matching resume tailored to each marketing role. Your resume lists your credentials and highlights your professional goals.

Why Does Your Marketing Resume Matter?

Hiring managers have a pool of applications and only a few seconds to glance at your resume to decide if they want to read it in its entirety. You want to present a catchy resume tailored to each position. If you are an entry-level candidate for marketing, your resume emphasizes your skills when you don’t have very much professional experience.

A resume reflects your past experiences and skills in marketing to show you are a deserving candidate for the internship role. Many internship candidates worry about their lack of knowledge. You don’t want to undersell yourself because your resume could get you a chance at an internship that will teach you a lot more.

Essential Components of Your Marketing Resume

You can use a resume builder to help you make a resume for marketing internships. When you’re writing your resume, make sure it contains the essential components we’ve listed below.

• Contact information. Add accurate personal information, including your full name, address, professional email address, phone number, and professional social media accounts. It is usually present at the top of the resume.
• Company information. Address the resume to the correct person by using the hiring manager’s name. Additionally, you need to research the company’s mission and vision to find out what they strive for as an organization.
• Coursework. You want to list coursework you completed that is related to marketing strategies. Social media marketing experience is often desirable. Share course projects that you are proud of that helped you gain professional skills.
• Work experience. If you have done social media campaigns and projects on social media platforms, describe what you did. Mention any training in business marketing or relevant subjects.
• Volunteer work. Recruiters like to see volunteering jobs and community work. It shows that you have a genuine interest in learning and growing, even when there are no financial incentives.

5 Tips for Writing a Strong Marketing Resume

You want to write a resume for your internship application that will impress the hiring managers and the rest of the marketing team. It is the first introduction before they see you in an interview.

• Formatting. You want to write a well-formatted resume by carefully choosing the fonts, colors, and style. Use consistent spacings and margins in the entire resume. Keep both the PDF and Microsoft Word document versions of your resume on hand at all times in case recruiters ask for a specific type of document.
• Brief length. Don’t get carried away with elaborate details of every course, experience, or accomplishment. As hiring managers often have many documents to go through, keep your resume to one page in length.
• Clear language. Write your resume in clear and understandable language. Use simple sentences and make use of a bullet list format to separate qualifications. Be clear in your description of projects and keep them simple. A clean resume gives the reader a broad view of what you can do and how they can use your potential.
• Proofread. Sometimes candidates don’t proofread their resumes. You’ll want to read it multiple times to avoid any grammatical mistakes. When employers read those errors, they doubt your seriousness about the job.
• Awards and certifications. Mention any awards or scholarships you received during your academic career. You can also mention any training or certifications you have completed. If you have received a professional certificate or participated in a MOOC related to the marketing firm’s products or services, don’t hesitate to mention that.

Marketing Intern Resume Examples

If you have followed our step-by-step guide to writing your resume, match it with the resume template below to further personalize it for a marketing intern position. The sample section below shows how to address the section most struggle with during the application process, as well as a template for the full resume. 

Marketing Intern Resume Sample: The Objective Section 

Objective: Graduate with a Bachelor’s Degree in Marketing looking for an internship opportunity. I initiated and managed multiple projects during my education at the University of Marketing. Along with excellent interpersonal skills, I have technical skills in data analysis and SEO. I have a passion for marketing that I wish to develop further by working at your company.

Sample Marketing Intern Resume Template

Personal/Contact Information

[Full name]

[Professional email address]

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

[Telephone number]

[LinkedIn profile]

[State why you’re submitting this resume]

Work Experience

[Job title, Company, Location, Duration of the experience]

• [Primary responsibilities]
• [Other relevant job duties]

[High school/University, location, GPA]

• [Certificate or degree]
• [Year of graduation]

[Project title, associated organization]

• [Key achievements]
• [Deliverables]

Volunteer Work

[Volunteering title, company/cause, location, and duration of the experience]

• [Main contributions]

Extracurricular ActivitIes

[Role, association, duration]

• [Tasks and contributions]

Marketing Intern Resume Template Resources

• CIEE: Council On International Educational Exchange . These tailored resources are ideal for internship and trainee roles. New graduates may find this helpful, especially if they’re at a loss during the overwhelming task of writing their resumes.
• Enhancv . This platform allows you to build creative and straightforward resumes for free. You will meet a virtual assistant to guide you in making a resume personalized for your career.
• University of Toronto . UTM offers resources to build cover letters and resumes. They have many valuable tips to craft a good cover letter and a toolkit to make it easier. There are many templates and samples to guide your application process.

Importance of a Marketing Intern Cover Letter and Resume

If you are a marketing graduate about to enter the marketing field, your cover letter and resume are your selling tool. A perfect cover letter and strong resume will show the hiring manager that you have great potential to work at their marketing agency. Your marketing skills and professional goals will make you an asset in their marketing firm.

Marketing Intern Cover Letter and Resume FAQ

If you have no previous experience, highlight any relevant skills and educational experiences you have. Thoroughly read the job description and explain how you can be the best candidate for that role.

You don’t want your cover letter to be more than one page. It should be enough to reflect your personality and any skills that will be an asset for the company. Make sure any cover letter templates you use aren’t too long. 

To get a job in digital marketing , you should have excellent communication skills, interpersonal skills, and organizational skills. Digital marketing interns will also need to know about search engine optimization (SEO), have a good grasp of CRMs, and have strong design skills.  Technical skills that you can include are things like writing marketing proposals and presentations. You can add soft skills like adaptability, creativity, and proactiveness.

First, you can write a simple, professional resume objective to show your interest in getting the internship. Give an idea of why you are the ideal candidate for the job because of your skills.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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Marketing Intern Cover Letter Examples

Use these Marketing Intern cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Marketing interns are responsible for developing and implementing marketing plans. They also work with other departments to create and execute promotional campaigns.

To show hiring managers that you’re the right person for the job, you need a well-written cover letter. Follow these examples to learn how to write a marketing intern cover letter that stands out.

Formal/Professional Writing Style Example

With a strong academic background in marketing and practical experience in various internships, I am confident in my ability to make a significant contribution to your team as a Marketing Intern.

Currently, I am pursuing a Bachelor’s degree in Marketing from XYZ University, where I have acquired a solid foundation in marketing theories and principles. I have also gained extensive knowledge in areas such as market research, product development, and digital marketing. In addition to my academic accomplishments, I have had the privilege of completing internships at prestigious companies such as ABC Agency and DEF Media, where I further honed my marketing skills and developed a strong understanding of customer behaviors and preferences.

During my internships, I worked closely with marketing teams to develop and execute marketing strategies and campaigns, conducted market research, and analyzed customer data. My hardworking nature, combined with strong analytical and communication skills, has consistently led to positive results in my previous positions. I am eager to bring my expertise and dedication to your company as a Marketing Intern.

I am particularly attracted to your organization’s commitment to innovation and continuous improvement, as well as your strong focus on building customer relationships. These qualities align with my personal values and ambitions and make your company an ideal environment for me to learn and grow professionally.

Thank you for considering my application. I am excited about the opportunity to contribute to your marketing team and would be thrilled to further discuss how my experience and skills can benefit your organization. I can be reached at [Phone Number] or [Email Address]. I look forward to the possibility of working with you.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from XYZ University with a Bachelor’s degree in Business and Marketing, I am eager to gain real-world experience and contribute my fresh perspective in a practical setting.

During my time at XYZ University, I pursued valuable marketing courses such as Digital Marketing, Integrated Marketing Communications, and Consumer Behavior, which have helped me build a strong foundation in the field. Additionally, I had the exciting opportunity to work on a Capstone project where my team developed and executed an integrated marketing campaign for a local business, leading to a 25% increase in website traffic and a 10% growth in sales during the campaign period.

Furthermore, I have been an active member of the university’s Marketing Club and participated in various marketing competitions, where I honed my skills in market research, strategic planning, and social media management. My keen eye for detail and ability to work under tight deadlines also allowed me to excel in these endeavors.

I am particularly interested in your company because of its reputation for innovative marketing campaigns and the emphasis on fostering growth and development for its interns. I am confident that my strong work ethic, passion for marketing, and eagerness to learn would make me a valuable addition to your team.

Thank you for considering my application. I would appreciate the opportunity to discuss my qualifications further in an interview. I look forward to your positive response.

Networking/Referral Writing Style Example

I was referred to this opportunity by Jane Smith, a current marketing associate at your company, who is also my college friend. Jane highly recommended this role to me, as she believes that my skills and enthusiasm would be a great match for your marketing team.

Having collaborated with Jane on several marketing projects at our university, I have gained valuable experience in social media management, content creation, and market research. Her confidence in my abilities and her encouragement to apply for this position speak highly of the positive work environment and career growth opportunities available at your company.

I am eager to contribute my creativity and commitment to further enhance the success of your marketing campaigns. In my coursework, I have focused on both digital and traditional marketing strategies and have developed strong analytical and communication skills. I am confident that my academic background and willingness to learn will enable me to quickly adapt and excel in this role.

As an avid follower of your brand and its innovative marketing efforts, I am excited at the prospect of joining your team and working alongside highly talented individuals such as Jane. I am certain that the hands-on learning experience at your organization will be an invaluable step in my professional journey.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the role further in an interview.

Enthusiastic/Passionate Writing Style Example

From the moment I discovered the opportunity on your website, I knew it was the perfect match for my skills and interests. Having researched your company extensively, I am confident that joining your team would not only provide me with invaluable experience but also allow me to contribute positively to your organization’s success.

As a marketing major, I have dedicated myself to immersing into every aspect of the field, tirelessly seeking opportunities to expand my knowledge and sharpen my skills. In my time at XYZ University, I have taken part in various marketing clubs and campaigns, most notably leading the university’s annual charity fundraising event. This experience solidified my passion for combining creativity and strategic thinking into effective marketing solutions.

Your organization’s commitment to innovation and continuous growth aligns perfectly with my own aspirations. I am particularly impressed with your recent campaigns and their creative, customer-focused approach. I am confident that my skills in social media management, content creation, and customer engagement have prepared me exceptionally well for this position.

As an individual who thrives in fast-paced, dynamic environments, I am eager to contribute my innovative ideas, positivity, and tireless work ethic to your marketing team. I am certain that the opportunity to work alongside your talented professionals would be an excellent learning experience and a pathway to a successful career in marketing.

Thank you for considering my application. I am extremely excited about the prospect of joining your team as a Marketing Intern and would welcome the opportunity to discuss my qualifications further in an interview.

Problem-Solving Writing Style Example

Having researched your company extensively, I can see that you are dedicated to delivering innovative marketing solutions to drive growth, increase brand awareness, and foster customer engagement. With the rapid expansion of digital marketing channels and the increased need for distinctive brand positioning, I believe I possess the skills and creative approach required to address these challenges and help elevate your company’s marketing efforts.

In my academic studies in marketing and communications, I have gained experience in analyzing consumer data and trends, allowing me to better understand target audiences and craft effective marketing strategies. Additionally, I have worked on a team project that involved designing and implementing a comprehensive digital marketing campaign for a local nonprofit organization. This experience allowed me to develop my skills in social media, content creation, and analytics, achieving significant growth in brand awareness and donor engagement.

As a Marketing Intern at your company, I would leverage my analytical skills, creativity, and knowledge of digital channels to identify potential areas for improvement and develop innovative solutions to address them. I am eager to apply my customer-centric approach to marketing strategies in order to attract new clients and deepen relationships with your existing customer base.

Furthermore, I am a quick learner and can adapt to new marketing platforms and tools efficiently, ensuring that the company remains at the forefront of marketing innovation. My excellent communication and teamwork abilities are valuable assets, facilitating seamless collaboration and successful executions within a diverse marketing team.

Thank you for considering my application for the Marketing Intern position at your organization. I am confident that my skills and experiences will make tangible, positive impact on your marketing initiatives. I am excited to contribute to your company’s ongoing success and growth.

Storytelling/Narrative Writing Style Example

As I walked through the doors of my local bookstore, I was instantly captivated by the vibrant display promoting a newly released novel. The colors, the font, and the positioning of the display all worked together to create a sense of excitement and urgency to purchase the book. It was in this moment that I realized the power of marketing, and I knew that I wanted to be a part of this creative and dynamic field.

Throughout my college career, I have dedicated myself to learning the ins and outs of marketing, from analyzing target audiences to creating innovative campaigns. As a member of the university’s marketing club, I have had the opportunity to collaborate with a team of like-minded individuals, working together to develop and execute successful marketing strategies for various campus events. Through these experiences, I have honed my skills in market research, social media management, and content creation.

As I prepare to embark on the next chapter of my professional journey, I am eager to apply my passion and knowledge to the Marketing Intern position at your company. I am confident that my background in marketing, combined with my strong work ethic and enthusiasm for the role, make me an ideal candidate for this opportunity. I am excited to learn from your team of marketing professionals and contribute to the ongoing success of your organization.

Thank you for considering my application. I am looking forward to the opportunity to further discuss my qualifications and how I can be an asset to your team.

Manufacturing Engineer Cover Letter Examples

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Marketing Internship Cover Letter Guide With Examples

Master the art of crafting a compelling marketing internship cover letter. Get tips, examples, and guidelines to grab the attention of hiring managers.

Sanjoy Khan Choudhury

Read more posts by this author.

Securing a marketing internship is an exciting opportunity to gain valuable hands-on experience and kick-start a rewarding career in the dynamic marketing field.

However, a well-crafted marketing internship cover letter is essential to stand out from the competition and land your dream internship.

Furthermore, your cover letter is your perfect tool for grabbing the hiring manager's attention and portraying your unique identity. How you write your cover letter will determine whether you land an interview (or not).

To assist you in your internship journey we have included the following in this blog:

• real-life examples of marketing internship cover letters for different scenarios
• relevant skill sets to highlight in your cover letter
• practical advice for tailoring your cover letter to specific companies and positions
• and much more!

So, let us brush through the basics of making a professional cover letter and explore our list of carefully curated marketing internship cover letters for you.

Skills to Consider in Your Marketing Internship Cover Letter

Your skills are your true identity. They tell your potential employer what you bring to the table and how capable you are. Therefore, you must include it in your cover letter.

Not all skills will be applicable in your cover letter. It will depend on the position and the company you are applying to.

To make it easier for you, here are some key skills to consider when drafting your marketing internship cover letter:

• Market research
• Social media management
• Content creation
• Campaign planning
• Analytical skills
• Communication skills
• Creative thinking
• Digital Marketing
• Brand management
• Data analysis
• Basics of marketing fundamentals

Including these skills will show that you are a good fit for the role and increase the chances of your application standing out. It will impress both human readers and automated systems (ATS) that scan applications.

Now, Lets us explore some cover letter examples that you can use as a guide in creating your own. We will cover different scenarios to cater to.

Marketing Internship Cover Letter Example: Fresh Graduate with No Experience

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number] [LinkedIn Profile]

[Recipient's Name] [Recipient's Position] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Hiring Manager's Name],

I am excited to submit my application for the marketing internship position at [Company Name]. As a recent graduate of [University Name] with a Bachelor's degree in Marketing, I'm excited to begin my career in the dynamic field of marketing.

While at [University Name], I completed several coursework projects that gave me a solid understanding of marketing fundamentals. Moreover, I developed strong analytical and communication skills, enabling me to identify consumer trends and create effective marketing campaigns.

I am excited about this opportunity to contribute to the marketing initiatives at [Company Name]. With my strong academic background, passion for marketing, and eagerness to learn, I will be a valuable asset to your team. I am confident in my ability to adapt quickly, collaborate effectively, and bring fresh perspectives.

Thank you for taking the time to review my application. I have attached my resume for your review. I look forward to discussing this opportunity further and how I can contribute to your organization's marketing success.

Sincerely, [Your Name]

Marketing Internship Cover Letter Example: Fresh Graduate With Previous Internship Experience

Dear [Recipient's Name],

During my academic journey, I was privileged to intern at [Previous Internship Company] and contribute to diverse marketing initiatives. This hands-on experience allowed me to develop skills in market research, social media management, and content creation. I also gained valuable experience collaborating with cross-functional teams, analyzing campaign data, and assisting in the execution of successful marketing strategies.

This internship gave me real-world insights into applying marketing principles and reinforced my passion for the field. With my strong academic background and internship experience, I am confident I can make meaningful contributions to the marketing team at [Company Name]. Thank you for considering my application. I have attached my resume for your review. I look forward to discussing this internship opportunity further and how I can contribute to your organization's marketing success.

Marketing Internship Cover Letter Example: A Career Transition to Marketing

I am writing to express my strong interest in the marketing internship position at [Company Name]. As a professional seeking a career transition into the dynamic field of marketing, I am eager to leverage my transferable skills and passion for creativity to make a meaningful impact.

With a background in [Previous Industry], I have developed strong communication, analytical, and problem-solving skills that will complement a career in marketing. I am drawn to the strategic nature of marketing campaigns, the power of storytelling, and the ability to connect with target audiences on a deeper level.

While I may not have direct professional experience in marketing, I have proactively pursued online courses, certifications, and personal projects to expand my knowledge and expertise in the field. These experiences have allowed me to develop a solid foundation in market research, digital marketing strategies, and brand management.

My strong work ethic, adaptability, and commitment to learning will enable me to thrive in a marketing internship at [Company Name]. I am excited about the opportunity to contribute my unique perspective, dedication, and creativity to your team.

Thank you for considering my application. I have attached my resume for your review. I look forward to discussing this internship opportunity further and demonstrating how my transferable skills make me a valuable candidate for [Company Name].

7 Steps to Write a Marketing Internship Cover Letter

Crafting a compelling cover letter for a marketing internship demands attention to detail and a strategic mindset. Here are some essential steps to help you craft a standout cover letter:

1. Research the Company

Before you begin writing, take the time to research the company. Understand their mission, vision, and values. In addition, look into their products or services and familiarize yourself with their current marketing campaigns.

This will allow you to tailor your cover letter to align with their goals and showcase your genuine interest in their organization.

2. Personalize the Salutation

Whenever possible, it is recommended to address your cover letter to a specific person. Use "Dear Hiring Manager" only as a last resort.

Personalizing the salutation demonstrates that you've done your homework. It adds a personalized touch to your application.

Use "Dear Hiring Manager" only as a last resort.

3. Start with a Strong Opening

Begin your cover letter with a compelling opening paragraph that grabs the reader's attention. Highlight your enthusiasm for the marketing internship position and briefly mention what makes you a strong fit.

For example, "I am excited to apply for the marketing internship position at Vantage Lens. With my strong academic background in marketing and genuine enthusiasm for creating impactful campaigns, I believe I am a great fit for the role."

4. Showcase Relevant Skills

In the cover letter body, highlight the skills that make you a suitable candidate for the marketing internship. Take some reference from the skills that we have mentioned in this blog.

Using keywords relevant to the marketing field increases the chances of your cover letter passing through applicant tracking systems (ATS).

5. Provide Examples

Support your claims by providing specific examples from your coursework, projects, or previous experiences demonstrating your marketing skills and achievements.

The examples will validate your skills. Furthermore, quantify your accomplishments whenever possible — it will showcase your impact.

6. Express Enthusiasm and Eagerness to Learn

Emphasize your passion for marketing and convey your eagerness to learn and contribute to the company's marketing initiatives. Afterall, employers value candidates who are:

• Adaptable, and
• Continuously seeking growth opportunities.

7. Conclude with a Strong Closing

End your cover letter with gratitude for the opportunity to apply and reiterate your interest in the marketing internship.

In addition, mention that you have attached your resume and express your enthusiasm for the possibility of further discussing your qualifications in an interview.

For example, "Thank you for considering my application. I have attached my resume for your review. I look forward to discussing this opportunity further and how I can contribute to your organization's marketing success."

What Should You Include in Your Marketing Internship Cover Letter?

If you've reached this point, you're already familiar with the key elements of a marketing internship cover letter. To simplify your work and ensure clarity, here's a quick checklist of what to include:

• Your contact information: Include your name, address, phone number, and email address.
• The recipient's contact information: Include the hiring manager's name, position, company name, and address.
• A professional salutation: Address the hiring manager by name, such as "Dear Mr./Ms. [Last Name]." If you can't find the specific name and details, use "Dear Hiring Manager" as a salutation.
• Relevant skills: Highlight the marketing skills you possess, such as market research, social media management, content creation, or campaign planning.
• Education: Mention your degree, major, university name, and relevant coursework or academic achievements.
• Previous experience: Mention any previous internship experience or relevant work experience you have had.
• Passion for marketing: Express your passion for marketing and your eagerness to learn and contribute to the company's marketing efforts.
• A professional closing: Use a closing phrase such as "Sincerely" or "Best regards," followed by your full name.
• Your signature: Sign your cover letter above your typed name.

Most importantly, remember to keep your cover letter concise, focused, and tailored to the specific marketing internship you are applying for.

Expand your cover letter expertise and broaden your horizons by exploring our wide range of cover letters tailored to various situations and professions.

Enhance your understanding and gain valuable insights to elevate your cover letter game.

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Key Takeaways

Writing a strong marketing internship cover letter is crucial for securing the internship opportunity you desire. It serves as a tool to highlight your skills, abilities, and accomplishments effectively.

In this blog post, we have covered all the best practices. By implementing these, you can create a compelling cover letter that captivates the attention of hiring managers.

Now let us go through the key takeaways:

• Research the company and personalize your cover letter to demonstrate your genuine interest in their organization.
• Start with a strong opening paragraph that grabs the reader's attention. Moreover, highlight your enthusiasm for the marketing internship.
• Incorporate skills that align with the marketing field and can be tracked by applicant tracking systems (ATS).
• Provide specific examples of how you have applied your marketing knowledge and skills in coursework, projects, or previous experiences.
• Express your passion for marketing throughout your cover letter.
• Tailor each cover letter to the specific internship opportunity. Also, Highlight how your skills align with the company's goals and values.
• Proofread your cover letter for errors and ensure it is concise, professional, and error-free.
• Consider following up with a polite email to express your continued interest in the position.

You're all set to apply for your dream internship! Channel your inspiration and create a standout cover letter that showcases your personality, passion, and potential as a marketing intern. Let it reflect your value, convey enthusiasm, and make a compelling case for why you're the perfect fit for the internship position.

Frequently Asked Questions (FAQs)

1. how do i write a cover letter for a marketing intern.

Start with a professional greeting and introduction. Highlight relevant coursework or projects, marketing skills, and any experience in marketing or a related field. Explain your interest in marketing and the specific internship, then conclude with an appreciation for consideration and your contact details.

2. How do I write an entry-level marketing cover letter?

Begin by introducing yourself and the position you're applying for. Discuss relevant education, skills, and marketing-related activities you've engaged in. Highlight your eagerness to learn and contribute. Express your interest in the company and the role, then sign off politely.

3. Is a marketing internship good for my resume?

Absolutely! A marketing internship provides practical experience, reinforces what you've learned in your studies, and shows potential employers that you have hands-on experience in the field.

4. How do I write an internship cover letter with no experience?

Focus on your academic achievements, coursework related to the internship, and transferable skills. Highlight your enthusiasm for the field, eagerness to learn, and why the internship perfectly fits your career aspirations.

5. What skills should I highlight in my marketing internship cover letter?

Emphasize skills relevant to marketing, such as creativity, analytical skills, communication, and knowledge of marketing strategies or tools. Coursework or projects related to marketing can also be beneficial to mention.

This article has been written by Sanjoy Khan Choudhury . He works as a Content Marketing Specialist at Vantage Lens . His areas of interest include music, marketing, cuisine, and anime. When he’s not writing, he’s usually singing to the tune of his guitar or finding some weird way to cook his meal.

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Marketing cover letter example

A marketing role can be wide-ranging and can cover everything from creating marketing materials to managing social media platforms. Marketing is paramount for organisations these days, as it helps with promoting a business and increasing sales.

In the UK, marketing is one of the most popular degree subjects, however, it is not always necessary to have a qualification in the subject, if you have sufficient experience and skills.

If you are on the job hunt and looking to apply for a marketing position, a great cover letter can set you apart from other candidates with similar skills and experience. This writing guide along with our marketing cover letter examples will explore the following:

• The best format to use for your marketing cover letter to write succinctly and effectively
• How to tailor your cover letter to suit the job you are applying for
• How to avoid the most common deal-breaking cover letter mistakes

Resume.io is an expert resource for job seekers in all fields and at all experience levels. For even more insights and tips, check out our cover letter examples and corresponding writing guides.

Best format for a marketing cover letter

It is vital that you cover the key elements of your skills and experience in your cover letter. Your cover letter should only be one page in length so you have limited space to make an impact. To ensure you cover the most important aspects, you may wish to follow this standard format for your marketing cover letter:

• Header – name and key contact details
• Greeting – how you address the recipient
• Introduction – the main aspect of your expertise relevant to the role
• Main body – further information on your skills, experience and major achievements
• Conclusion – follow up your interest and include a call to action.

Your cover letter is a brief introduction to your main experience and skills. The main aim of your cover letter is to entice the reader to want to read more. Check out our comprehensive cover letter guide for more general advice on formatting a great cover letter.

Check out our adaptable marketing cover letter example below:

Dear Mr. Beaton, 

As an experienced marketing manager, I have a decade of expertise in all areas of marketing, particularly in digital format. 

I have managed a team of 10 staff members and developed successful marketing campaigns from the ground up. I have achieved “employee of the month” on three occasions, thanks to my ability to manage a team, my own workload, and exceed my goals every month. 

With a degree in marketing and my experience to date, I am particularly successful at helping businesses achieve sales through social media marketing and advertising. One of the most significant examples of this was a coffee shop which achieved 40% growth in the two months after I took the account. 

I have a keen interest in working for your organisation and am particularly impressed with your award in the top 100 employers in the UK. 

I would relish the opportunity to work with your many reputable clients and help them grow their businesses through my marketing ideas and my ability to adapt to any audience. 

The opportunity to discuss my experience in more detail would be most welcome. 

Cover letter header

The cover letter header is situated at the top of your cover letter and contains your name and contact details, including your address, telephone number and email address. If you have good recommendations on your LinkedIn profile, you may also want to include this. 

In some cases, hiring managers will invite you to an interview just by reading your cover letter, if it gives them all the information they need. Check out the header on our marketing cover letter sample to get an idea for your own.

The purpose of the cover letter header: To inform the hiring manager of how to reach you by including your key contact details.

Ready to take the leap? You won't regret it. The British marketing sector has been increasing year on year — with 225,000 professionals employed in this industry in 2021. 

Cover letter greeting

You should always start your cover letter with a professional, formal greeting. If the contact details are on the job advert, you can use these. If not, you may want to try and find the relevant contact using the company’s website or LinkedIn.

A personal greeting is always favourable, as it can help you to build rapport from the start. If you are struggling to locate the contact for the role, it is also appropriate to use "Dear Recruitment Team" or "Dear Hiring Manager." Below you’ll find the greeting of our marketing cover letter example.

The aim of the cover letter greeting: Start the cover letter off in a professional, formal manner.

Cover letter introduction

The introduction of your marketing cover letter is where you can provide the hiring manager with the most relevant aspect of your experience or skills to date. You should tailor your introduction to suit the role to which you are applying. What can you say to instantly attract the attention of the hiring manager? Below you’ll find the introduction of our cover letter sample.

What you want to achieve with the cover letter intro: Make the hiring manager sit up and take notice. What attributes do you have that the hiring manager won’t be able to resist?

Cover letter middle part (body)

The body of the cover letter is the main section in which you will go into a little more detail about your skills and expertise. Remember, the cover letter leads you to the CV, so it doesn’t need to be too in-depth; highlights are enough. If you have key achievements that you think would be of interest to the hiring manager, you can mention them here. It is always good to back your statements with statistics, if they are relevant to the role. Marketers will usually have targets, so it is appropriate for this role. See our adaptable cover letter sample below.

The main objective of the body of your cover letter: Impress the hiring manager. Show them what you can offer and help them achieve.

How to conclude your marketing cover letter (conclusion and sign-off)

It is important to wrap up your cover letter, rather than finishing it abruptly. A good sign off will reinforce your desire to work for the company. Make sure to include a call to action which invites the hiring manager to set up an interview with you. You can find one in our adaptable cover letter sample below.

The purpose of the conclusion:  Reinforce your interest and in particular, your interest in this particular organisation and role.

Common mistakes in a marketing cover letter (and steps you can take to avoid them)

As a marketing professional, you understand the importance of accuracy. Just one spelling mistake or wrong link could affect your entire marketing campaign. 

The same approach should be used when you are writing your marketing cover letter. Make sure you pay close attention to these:

• Spelling – As a marketing professional, your spelling needs to be accurate, and if you make mistakes like this on the cover letter, the hiring manager may be concerned at how accurate your marketing materials will be. Use a spell check and even ask for a second opinion if you want to ensure there are no inaccuracies with your spelling.
• Too long – Your cover letter should be 200-400 words. It is a brief round up of your experience, which is accompanied by a more detailed CV.
• Generic – Hiring managers want to see that you are enthusiastic about THEIR organisation. Generic cover letters are obvious and won’t make the hiring manager feel that you are applying for the right reasons. Always tailor your cover letter, even if it is just small tweaks.

Just as marketing materials need to be visually attractive to convey the right message, your cover letter should present your skills and experience in an aesthetically-pleasing format. Luckily a professionally-designed cover letter template can make this a quick and easy task.

Key takeaways

• Keep your cover letter brief and focus on the most important aspects of your experience and skills so far.
• Tailor your cover letter to the role you are applying to and show your enthusiasm for the company.
• Proofread your cover letter and check for any spelling and grammatical mistakes.
• Check out our marketing cover letter sample for more insights into creating a great header.

Free professionally designed templates