philips case study ppt

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Innovating in the face of a pandemic and developing employee stories content virtually: the Philips case study from Stories Incorporated.

Philips is a global leader in health technology. 130-years ago, the company’s first products were light bulbs, then expanded to consumer technologies. Today, Philips focuses on healthcare innovations and medical technologies that make people’s lives better all over the world. A team of 80,000 employees in over 100 countries make up the Philips workforce. 

The Philips employer brand team wanted to create visually compelling and substantive employee story videos to support their Employer Value Proposition (EVP). They also wanted to create content that would target talent in several critical hiring areas: engineers, sales, precision diagnostics and marketing transformation. They partnered with Stories Inc. to create an employee story series. In early 2020, the teams planned visits to several of Philips’ U.S. offices to uncover and capture those stories. 

Then, the pandemic hit. 

Travel and onsite production were impossible. 

The teams needed a virtual employee storytelling solution that wouldn’t sacrifice production value, while still giving candidates valuable insight into Philips’ culture. 

Adjusting the Plan

Staying true to their deep history of innovation and creativity, Philips was up for trying something new. They were the first company Stories Inc. worked with to develop a solution for uncovering stories virtually to reflect our disrupted world of work. 

The team quickly adjusted their story gathering methods to a virtual process that still honored the employee storyteller experience. The Stories Inc. team facilitated interviews that uncovered engaging, real stories and preserved the employee storyteller experience. But rather than face to face, the interviews happened screen to screen.

Instead of filming in the Philips office, the employees were interviewed from the safety of their own home offices. The Stories Inc. team adapted their most important in person production processes to accommodate employees working from home, while still maintaining high visual and audio quality. It was also important to create visual and audio consistency among every employee storyteller. 

And, with change and innovation, opportunity arrived. A virtual storytelling experience removed geographic barriers, so Philips quickly expanded their storyteller participation to include team members from outside the US, too. A total of 12 team members from four countries—Brazil, Mexico, Panama, and the United States—shared stories of their Philips employee experiences and roles. Not only did this result in additional perspectives, the video series could now be used in more ways that could target talent outside the US as well. 

Honoring Employee Stories

Storyteller comfort is essential to uncovering powerful stories. 

It was important to bring as much of the in person interview experience to the virtual process. Each storyteller was shipped a custom video kit with HD video and audio equipment, lighting, a green screen and a detailed set up guide. Ahead of the interview, Stories Inc. walked each storyteller through the tech setup and spent time preparing them for the conversation. 

On the day of their interview, Stories Inc. spent time with each Philips employee storyteller testing the audio and video so that the storytellers felt confident that they looked and sounded great. 

As a result, the team found that the employee storytellers were extremely natural, relaxed and engaged during filming. The facilitated interviews themselves ran longer than planned—not due to technical difficulties, but because storytellers had so much to share! For the Spanish- and Portuguese-language interviews, professional translators joined the interview so storytellers could share their experiences in their native languages (although many storytellers were multilingual). 

Interested in capturing stories from your team members?

Post-production creativity .

After the stories were uncovered and captured, the Philips and Stories Inc. teams were able to follow the professional post-production process they had planned pre-COVID. Graphics, b-roll footage, photography, music and captions (in multiple languages) were incorporated into the editing process to supplement the stories. 

The videos series includes six single-storyteller videos featuring personal and professional stories. Consistent visual and audio quality supported six additional video compilations, weaving together several team member perspectives to bring complex concepts like EVP and culture to life. 

The Employee Story Series 

The Philips employer branding and recruitment marketing teams were extremely happy with the employee story series. Maria Eugenia Velandia, Manager, Employer Brand & Recruitment Marketing, The Americas at Philips says,

“We are very proud of the work that was done for the Employee Stories series. We were able to adapt to the challenges that the pandemic presented to us and produce an outstanding series of videos that truly represents Philips, our brand, our culture and our purpose.” Maria Eugenia Velandia, Manager, Employer Brand & Recruitment Marketing, The Americas at Philips

The 12 videos communicate Philips’ culture and EVP, and also serve specific hiring needs, targeting candidate personas. 

Philips Culture and EVP

These three EVP videos directly ladder up to the three pillars of Philips’ EVP. 

At Philips, you reach your highest potential

This compilation video features several team members, in various positions and locations, sharing stories of ways they’ve been mentored and had opportunities to lead and grow at Philips. 

At Philips, we create impact 

Team members share stories of the direct connection they feel to the Philips company mission in this compilation video. They tell of the link they feel to the strategies they are developing and the changes they’re contributing to in healthcare. 

At Philips, our culture is unique 

Professional and personal stories of employee experience communicate out-of-the-ordinary support and appreciation for team members, and a one-of-a-kind way of thinking and working together. 

Identifying Opportunities 

Erika, part of the Quality and Regulatory team, shares a story of identifying a problem and seeing it as an opportunity. She tells how it resulted in developing a new product, and shares that process, from investigation to troubleshooting to completion. 

Mentoring youth at Philips

Research scientist Amir shares the story of his idea to launch a program to mentor youth from the community by introducing them to STEM practices in healthcare. His story communicates Philips’ culture that supports employee’s ideas and investing in the healthcare leaders of tomorrow. 

Liderando equipos en Philips (Translation: Leading teams at Philips)

Lin’s stories of a long career at Philips, full of leadership and growth, communicate Philips’ internal mobility and career opportunities. Recorded in both Spanish and English, this multilingual storyteller content can connect with global audiences. 

Philips key hiring area: Sales 

Demystifying patient care at philips .

Kim shares stories from her career on the sales team at Philips, from special scanners to mentorship opportunities.

Innovación y crecimiento (Translation: Innovation and growth) 

Alejandra tells us about her experience in the sales team and how Philips has helped her develop in her professional career.

Philips key hiring area: Precision diagnostics 

Precision diagnostics at philips .

Krishna shares his passion for the Precision Diagnostics work, mission, and the impact the business is having.

Philips key hiring area: Marketing transformation 

Marketing transformation at philips .

Members of Philips’ marketing transformation team share their experiences and stories of helping find solutions in the healthcare market. They explain the personal, intangible rewards of being part of innovations that help patients personally, and change the market globally.

Philips key hiring area: Engineering  

From the technology to the device at philips .

In this video optimized for social channels, team member Jonathan tells how different engineering teams work together in shared purpose at Philips. 

Colaboração em uma empresa global (Translation: Collaboration in a global company)

Engineers working in architecture and software development at Philips in Brazil share stories that show that their jobs go far beyond writing code. They share how their innovative solutions help thousands of patients each year. Recorded in Portuguese, this video serves as great regional recruitment marketing content. And, its additional versions with subtitles in English and Spanish provide strong global content, too. 

Bonus Video

Philips cares for employees.

Erika shared an incredible story that communicated the deep, authentic care Philips shows employees. We didn’t want to leave this great story on the cutting room floor, so we captured and produced this one as a gift for the Philips team. 

A pandemic did not stop the Philips brand team from innovating

The Philips employer brand team was able to collect compelling stories of its culture and execute its recruitment marketing content plan … even in the midst of the global COVID-19 pandemic. As true to their brand, reputation and history, Philips was flexible, innovative and creative in the face of a challenge. They were able to create compelling recruitment marketing content that supported their hiring goals. 

Additionally, this new process Latin American team members to be included in the project. Stories Inc. used the virtually-captured footage and wove it together with Philips’ b-roll, original graphics, captions and more professional post-production techniques. The results were videos honoring the stories, and brought Philips’ EVP, targeted team cultures, and universal culture to life. 

Did our Philips case study provide you with inspiration to capture stories from your team members?

Contact us to discuss how stories can communicate your culture..

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Philips case Study PPT - MyAssignmentHelp.com - PowerPoint PPT Presentation

Philips case Study PPT - MyAssignmentHelp.com

This study focuses on the way in which philips has transformed its organization and culture, also the case study have history, the target sector and it's swot analysis. – powerpoint ppt presentation.

• Belief Of Philips
• Philips believes in identifying and meeting the customers needs as the first step in Philips is to understand the challenges that are being faced by the local people.
• Once a deep insight have been gained then the next step includes- application of innovation, global footprint, strong brand, and also engaging the talented people.
• All these steps helps in providing a solution to the problems being faced by the people.
• The mission of Philips is to improve the lives of the people through innovation.
• The vision of Philips is to make the world more sustainable and healthier with the help of innovation.
• The company has the goal of improving the lives of people by 2030. The company also aims at becoming the best place to work at for all those people who share the same passion as that of the company.
• Therefore the company will be able to provide superiors value for the shareholders and the customers.
• Marketing objectives of Philips
• Philips is an electronic company based in Japan that has been able to launch many products since the time it has been found. The company has been able to achieve a reputation, through its reliable and durable products and services. One of the major objectives of the company is to provide, great value to the stakeholders by providing goods of high quality.
• Marketing Segmentation
• Philips company has been able to provide its wide range of products to the customers and In fact the wide portfolio of the products and services offered by the company helps in attracting new clients. The company aims at providing high quality goods and services at reasonable rates. The company helps in meeting the needs of customers from different segments of the society.
• Target marketing
• The products and services offered by Philips especially its electronic devices, provide value to customers because they are engaged in providing high quality goods and services which are also durable.The company offers a wide variety of goods and services to the customers and therefore kit is necessary for the company to identify its target market in across different countries. The Target market of Philips includes- the growing world economies such as Europe, North America, Middle East and also Asia.
• Differentiation of products and positioning
• Philips differentiates itself from other companies providing electronic devices because it provide wide variety of goods and services to its customers. Moreover the company provides reliable and durable products and services to the customers.
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Philips case Study PPT - MyAssignmentHelp.com

Feb 05, 2020

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This study focuses on the way in which Philips has transformed its organization and culture, also the case study has a history, the target sector, and its swot analysis.<br>https://myassignmenthelp.com/case-study/philips-case-study-brand-repositioning-and-communications.html

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Presentation Transcript

Philips Case Study

Mission, Vision and Value Belief Of Philips • Philips believes in identifying and meeting the customers’ needs as the first step in Philips is to understand the challenges that are being faced by the local people. • Once a deep insight have been gained then the next step includes- application of innovation, global footprint, strong brand, and also engaging the talented people. • All these steps helps in providing a solution to the problems being faced by the people.

Mission and Vision of Philips • Mission The mission of Philips is to improve the lives of the people through innovation. • Vision The vision of Philips is to make the world more sustainable and healthier with the help of innovation. The company has the goal of improving the lives of people by 2030. The company also aims at becoming the best place to work at for all those people who share the same passion as that of the company. Therefore the company will be able to provide superiors value for the shareholders and the customers.

Business System of Philips In order to create value for the stakeholders, the company makes use of the Philips business system at the heart of all its activities. Moreover six different capitals are made use of for this purpose.

The Capitals of Philips In order to create value for the stakeholders, the company makes use of the Philips business system at the heart of all its activities. Moreover six different capitals are made use of for this purpose. The six main capitals of the Company includes- human beings, financial, intellectual, manufacturing, social and natural capitals respectively.

History-Now and Then Gerard Philips found the Philips Company in the year 1891, who was a banker from the Zaltbommel, and therefore he himself financed the setup or an empty factory where the production of the Carbon filament was started. In the year 1891- 1915, Philips changed from the light revolution to evolution of product.

From the year 1915- 1925, Innovation and diversification took place at Philips resulting in Radio reception and X-rays. From the year 1925-1940, Philips introduced its first televisions, electric shaver and also the first radios. From the year 1940- 1970, Philips went through a succession of technology breakthrough From the year, 1970- 1980, The company continued its innovations ofdata, sound and images

During the period of1980-1990, Philips became a technological landmark, or it made the first compact disc. During the period of 1990-2000, the company achieved success and made some changes that were far reaching

During the 21st century, Philips endured commitment to innovation

Target sectors • Marketing objectives of Philips Philips is an electronic company based in Japan that has been able to launch many products since the time it has been found. The company has been able to achieve a reputation, through its reliable and durable products and services. One of the major objectives of the company is to provide, great value to the stakeholders by providing goods of high quality.

Marketing Segmentation Philips company has been able to provide its wide range of products to the customers and In fact the wide portfolio of the products and services offered by the company helps in attracting new clients. The company aims at providing high quality goods and services at reasonable rates. The company helps in meeting the needs of customers from different segments of the society. • Target marketing The products and services offered by Philips especially its electronic devices, provide value to customers because they are engaged in providing high quality goods and services which are also durable.The company offers a wide variety of goods and services to the customers and therefore kit is necessary for the company to identify its target market in across different countries. The Target market of Philips includes- the growing world economies such as Europe, North America, Middle East and also Asia. • Differentiation of products and positioning Philips differentiates itself from other companies providing electronic devices because it provide wide variety of goods and services to its customers. Moreover the company provides reliable and durable products and services to the customers.

SWOT analysis

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Evidence Review of the Adverse Effects of COVID-19 Vaccination and Intramuscular Vaccine Administration

Vaccines are a public health success story, as they have prevented or lessened the effects of many infectious diseases. To address concerns around potential vaccine injuries, the Health Resources and Services Administration (HRSA) administers the Vaccine Injury Compensation Program (VICP) and the Countermeasures Injury Compensation Program (CICP), which provide compensation to those who assert that they were injured by routine vaccines or medical countermeasures, respectively. The National Academies of Sciences, Engineering, and Medicine have contributed to the scientific basis for VICP compensation decisions for decades.

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Dubai’s Extraordinary Flooding: Here’s What to Know

Images of a saturated desert metropolis startled the world, prompting talk of cloud seeding, climate change and designing cities for intensified weather.

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By Raymond Zhong

Scenes of flood-ravaged neighborhoods in one of the planet’s driest regions have stunned the world this week. Heavy rains in the United Arab Emirates and Oman submerged cars, clogged highways and killed at least 21 people. Flights out of Dubai’s airport, a major global hub, were severely disrupted.

The downpours weren’t a freak event — forecasters anticipated the storms several days out and issued warnings. But they were certainly unusual. Here’s what to know.

Heavy rain there is rare, but not unheard-of.

On average, the Arabian Peninsula receives a scant few inches of rain a year, although scientists have found that a sizable chunk of that precipitation falls in infrequent but severe bursts, not as periodic showers.

U.A.E. officials said the 24-hour rain total on Tuesday was the country’s largest since records there began in 1949 . But parts of the nation had experienced an earlier round of thunderstorms just last month.

Oman, with its coastline on the Arabian Sea, is also vulnerable to tropical cyclones. Past storms there have brought torrential rain, powerful winds and mudslides, causing extensive damage.

Global warming is projected to intensify downpours.

Stronger storms are a key consequence of human-caused global warming. As the atmosphere gets hotter, it can hold more moisture, which can eventually make its way down to the earth as rain or snow.

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The role of cloud seeding isn’t clear.

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An official with the U.A.E.’s National Center of Meteorology, Omar Al Yazeedi, told news outlets this week that the agency didn’t conduct any seeding during the latest storms. His statements didn’t make clear, however, whether that was also true in the hours or days before.

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One recent study of Sharjah , the capital of the third-largest emirate in the U.A.E., found that the city’s rapid growth over the past half century had made it vulnerable to flooding at far lower levels of rain than before.

Omnia Al Desoukie contributed reporting.

Raymond Zhong reports on climate and environmental issues for The Times. More about Raymond Zhong

What caused Dubai floods? Experts cite climate change, not cloud seeding

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DID CLOUD SEEDING CAUSE THE STORM?

CAN'T CREATE CLOUDS FROM NOTHING

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Reporting by Alexander Cornwell; editing by Maha El Dahan and Alexandra Hudson

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