how to have a great elevator speech

4. Don't under-emphasize the problem you're solving.

It's possible that you may run into issues when putting reports together for your boss. For instance, things may go awry every once in a while, such as disappearing data or disagreeing sources. With AnswerASAP, you can lay those worries to rest. We have a few features that will help you with those issues if you ever run into them.

• It treats a customer problem as a possibility and not an urgent reality.
• It's vague ("things may go awry") and doesn't emphasize how those issues can hurt the prospect.
• It doesn't specify the product features that will solve the prospect's challenges.
• Because it never goes into detail, it shows little research and care.

Remember, an elevator pitch should only come at someone else's prompting. If you're spontaneously reciting it to random people, you're not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.

Elevator Speech Best Practices

1. Keep it brief.

The purpose of an elevator speech is to be as brief as possible while capturing a prospect's attention. Try to stay under sixty seconds — including your introduction. Even if you're delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.

If you don't, you won't be able to use your pitch when you're chatting with prospects in situations with tighter time constraints — such as a tradeshow or a chance meeting.

2. Practice multiple times beforehand.

You may have written the most incredible elevator speech for your product, but if you hamper the delivery by misremembering or even forgetting parts of your pitch, it won't be an effective tool. Be sure to practice by yourself, with your manager, and with your colleagues.

The goal isn't just to memorize it, but to practice your tone, pace, and overall delivery.

3. Come prepared with additional materials.

When you're delivering your elevator pitch, be prepared to provide your prospect with what they need to continue the conversation. Whether that's a business card, a brochure, or a short demo, carry all that you might need with you.

The elevator speech is your opportunity to begin a deal on the right foot and speed the nurturing process. Typically, you might take weeks emailing a prospect before they're ready to schedule a meeting with you, but an elevator pitch speeds that work. You want to have the materials you need to keep the conversation going.

4. Be positive and enthusiastic.

It's essential to show your personality during your elevator pitch, but whether you're a quiet, calm introvert or a charming, excitable extrovert, you should still convey positivity and enthusiasm.

You can use your body language and expression to keep things positive, even if your tone is quiet and calm. You might highlight the amazing benefits your prospect will enjoy if they sign up, or tell a positive story from one of your previous clients.

Most importantly, you should make it obvious that you want to help your prospect more than anything — which will make you sound positive by default.

5. Vary the tone of your voice.

As you deliver your pitch, vary your tone and modulation to keep your listener engaged. This will help you emphasize the most important parts of your speech — such as the benefits — while keeping your prospect's attention. The pitch may be short, but you'll be surprised at how easily people can tune out based on your tone alone. We don't want to risk it! Especially if it's a prospect you've never spoken with.

Reel in Clients with an Effective Elevator Pitch

While a short speech may seem insignificant, those first conversations can hold some weight. With a well-crafted pitch, you can turn a single conversation with a prospect into a long-lasting customer, or even into a business partner. We hope you found these examples helpful and are inspired to craft your own effective elevator pitch.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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How to Create an Elevator Pitch With Examples

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BY   ALISON DOYLE  | Updated January 27, 2021 | 6-minute read Source:  The Balance Careers

What’s an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).

💡  Tip:  Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

When and How to Use an Elevator Speech

If you’re job searching, you can use your elevator pitch at job fairs and career expos, and online in your LinkedIn summary or Twitter bio, for example. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at  networking events  and mixers. If you’re attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch can be used during  job interviews , especially when you’re asked about yourself. Interviewers often begin with the question, “ Tell me about yourself ” — think of your elevator pitch as a super-condensed version of your response to that request.

What to Say

Your elevator speech should be brief . Restrict the speech to 30-60 seconds. You don’t need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

You need to be persuasive.  Even though it’s a short pitch, your elevator speech should be compelling enough to spark the listener’s interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and  skills  you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit — avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.

💡  Tip:  Practice giving your speech to a friend or recording it. This will help you know whether you’re keeping within the time limit and giving a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate – but you needn’t volunteer that information right off the bat.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don’t need to get too specific. An overly targeted goal isn’t helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you’re looking for. For instance, you might say, “a role in accounting” or “an opportunity to apply my sales skills to a new market” or “to relocate to San Francisco with a job in this same industry.”

Know your audience, and speak to them.  In some cases, using jargon can be a powerful move — it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you’re speaking to recruiters, who may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your  resume , if you’re at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

What Not to Say and Do During Your Elevator Speech

Don’t speak too fast.  Yes, you only have a short time to convey a lot of information. But don’t try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it’s so important to practice your elevator speech. While you don’t want to over-rehearse, and subsequently sound stilted, you also don’t want to have unfocused or unclear sentences in your pitch, or get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don’t frown, or speak in a monotone way.  Here’s one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you’re carrying yourself. Keep your energy level high, confident, and enthusiastic.

💡  Tip:  Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don’t restrict yourself to a single elevator pitch.  Maybe you’re interested in pursuing two fields — public relations and content strategy. Many of your communication skills will apply to both those fields, but you’ll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

Elevator Pitch Examples

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you’d provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I’m looking for a job that will put my skills as a journalist to work.
• I have a decade’s worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I’d be thrilled to consult.
• My name is Bob, and after years of working at other dentists’ offices, I’m taking the plunge and opening my own office. If you know anyone who’s looking for a new dentist, I hope you’ll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I’m a lawyer with the government, based out of D.C. I grew up in Ohio, though, and I’m looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It’s a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones, not an automated system.

🔎Key Takeaways

KEEP IT SHORT AND SWEET:  Your elevator speech is a sales pitch. Be sure you can deliver your message in 60 seconds or less.

FOCUS ON THE ESSENTIALS:  Say who you are, what you do, and what you want to achieve.

BE POSITIVE AND PERSUASIVE:  Your time is limited. Focus on what you want to do, not what you don’t want to do. Be upbeat and flexible.

PRACTICE, PRACTICE, PRACTICE:  Deliver your speech to a friend or record it, so that you can be sure that your message is clear.

How to Write and Give an Elevator Pitch

By Joe Weller | October 17, 2022

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Students, professionals, and entrepreneurs should always have a personalized elevator pitch they can deliver at a moment’s notice. With help from experts, we’ve created a guide to developing, writing, and delivering an effective elevator pitch. 

Included on this page, you’ll find expert opinions on elevator pitch length and a step-by-step guide to writing an elevator pitch . Learn from our useful elevator pitch examples , and get tips from professionals on delivering your pitch . Also, download a free elevator pitch brainstorming guide , a basic elevator pitch template , a cheat sheet for reading listener cues , and more.

What Is an Elevator Pitch?

An elevator pitch , or elevator speech , is a short summary of a product, person, or company. A good elevator pitch is usually between 30 and 60 seconds long. Elevator pitches should be well-rehearsed, clear, and persuasive. 

Appropriate in any networking scenario, formal or informal, the elevator pitch is the answer to the tricky “tell me about yourself” or “tell me about your company” question. A strong elevator pitch will demonstrate professional aptitude, grab attention, and convey information quickly, clearly, and memorably. 

“A good elevator pitch will align a person emotionally and intellectually with your product and brand,” says Morgan Roth, Chief Communication Strategy Officer at EveryLife Foundation for Rare Diseases . “People need to feel good, smart, and safe about their investment of time, money, or other resources before they commit to calls to action. Your pitch puts your value-add on the radar and invites conversation with the potential for a relationship.”

Elevator Pitch Example

Here is an example of a basic elevator pitch for a software company:

ATS (applicant tracking software) reduces time people spend on hiring by about 20 percent. But these systems also throw away thousands of qualified resumes daily. Our team at Hiring Help has designed an ATS with the fewest formatting restrictions of any option on the market. Hiring Help software keeps hiring times low but discovers 30 percent more qualified resumes than the leading ATS, providing our users the best access to top talent.

How Long Should an Elevator Pitch Be?

An elevator pitch should last no longer than a short elevator ride. Usually this time is between 30 and 60 seconds, or 50 and 200 words. Some experts suggest writing elevator pitches that are as short as 15 seconds. 

Most experts recommend erring on the shorter side. “Keep the pitch short — within seconds, not minutes,” says Roth. “Thirty seconds is the max because of our overworked attention spans. That said, have your next steps ready. What are you prepared to do and say if the prospect asks for a prospectus or a meeting? What if they have questions about you at the ready? Have a plan to follow up in the moment or the following day.”

Shorter elevator pitches are best for casual networking events or chance encounters, where your primary goal is to spark interest and open the possibility of a continued relationship. Elevator pitches might go longer, about 45 to 60 seconds, in scenarios such as job interviews or career fairs. In these situations, you have a platform to speak, and the person listening might want more specific, detailed information. 

Remember that no matter the case, an elevator pitch should never exceed a minute in length. A good elevator pitch should open up the possibility of longer, more substantial conversations and professional relationships down the line.

How to Use an Elevator Pitch

Use an elevator pitch when you want to create a professional connection. Have your pitch ready for interviews, semi-formal chats, or career fairs. Break it out to spark interest, get across key points, and ask to stay connected. 

“I love using the elevator pitch when working a room — say, at an industry conference,” says Justin Kitagawa, Senior Director of Revenue Operations at MixMode . “You’re there meeting new people, and you want to make a strong impression quickly and find out if it makes sense to continue the conversation later.”

Roth suggests having your elevator pitch ready, even if you don’t have a specific networking event in mind. “Certainly, an elevator speech is a great tool to use at networking events, but a well-practiced pitch is also great for those unplanned encounters when you run into someone, say, on an elevator,” she says. “You may not have planned or expected it, but here is that person you’ve been reading about who has some promising connection to your product or cause, and they are a captive audience for some period of time!”

Finally, Roth stresses the importance of following up after you’ve made a connection. “Don’t assume that your pitch will establish or secure a relationship on the spot,” she cautions. “Your elevator pitch is an introduction meant to generate interest and imagination about possibilities. It represents the start of a cultivation process that can take weeks, months, or even years to mature. You still have to steward the relationship and fan the flames of interest strategically and with sensitivity.”

How to Write an Elevator Pitch

When writing an elevator pitch, start with who you are, what you do, how you do it, and why you are unique. Pare down those details. Structure your pitch with an intro, relevant experience, goals, the solution, and your plan. 

Learn how to write an elevator pitch about yourself, your company, or your product with this step-by-step guide.

1. Brainstorm Your Elevator Pitch

The first step to crafting an elevator pitch is to brainstorm some ideas. Think about all the ways you or your product add value. 

Devin Schumacher, Co-Founder of SERP , recommends answering several key questions as you brainstorm your pitch: “Who are you talking to? What are their pain points? What are the results they want? What is your solution? When it’s time to write your pitch, you need to answer those questions clearly and simply.”

Use these questions as a starting point in your brainstorming process to ensure you cover all your bases:

2. Pare Down Your Ideas

Once you’ve finished brainstorming, it’s time to pare down your pitch. Effective elevator pitches are concise. Look through all your points, and select a few key details that you think will have the most impact. 

“Your first order of business is to determine the one takeaway you want your prospect to take in,” explains Roth. “If he or she really hears you on one point only, what do you need that point to be?”

3. Write Your Elevator Pitch

Finally, it’s time to write your pitch. Keep the pitch short, usually between 50-120 words. Longer elevator pitches should never exceed 200 words. 

Begin your pitch with an attention-grabbing detail. This opener might be a surprising statistic, a pain point that your audience can relate to, or a thought-provoking question. From there, be sure to include the following five components in your pitch:

• Introduction: Include basic information, such as name, job title, or company name.
• Experience: State any relevant work experience, or give your listener a little background about your company, brand, or idea. 
• Goals: Clearly state your ultimate goal. This could be a pain point or problem you hope to address or value you can add. 
• Solution: Tell your listener about your unique solution to the problem. 
• Plan: Explain your plan for achieving your goal. Demonstrate that you have the necessary skills and knowledge, and be specific about how you are better equipped than your competitors to do it. 

Use this reference guide to make sure you remember all the key components of a successful elevator pitch:

Tip: When writing your pitch, Kitagawa recommends talking through it aloud. “I prefer to talk through my pitch rather than write it out. If you can do this live with another person, even better. Writing them out tends to be a bit more one-sided and can leave you sounding like you’re reading off a marketing campaign,” he adds.

Elevator Pitch Starter Kit

Download Elevator Pitch Starter Kit

Use this free starter kit to help you get started writing your elevator pitch. This kit includes templates for a basic elevator pitch and an elevator pitch deck. In addition, you’ll find an elevator pitch cheat sheet, which includes a guide to reading listener cues, brainstorming ideas, and the key components of an elevator pitch, all in one comprehensive document. Finally, consult the list of correct elevator pitch examples to help guide you as you create your own. 

In this kit, you’ll find:

• An elevator pitch template for Microsoft Word to guide you through the elevator pitch writing process. 
• An elevator pitch deck template for PowerPoint to help you structure your elevator pitch as a presentation.
• An elevator pitch cheat sheet for Adobe PDF to help you read listener cues, brainstorm ideas, and remember the key components of an elevator pitch.
• A list of elevator pitch examples for Microsoft Word to help you create your own elevator pitch.

For more free resources to help you craft an elevator pitch, including templates that have been pre-filled with sample text, see this comprehensive collection of downloadable elevator pitch templates .

How to Write a 30-Second Elevator Pitch

Most experts recommend keeping your elevator pitch under 30 seconds. This translates to between 80 and 120 words. Be sure to include the five key parts: introduction, background, goals, solution, and plan.

Here are some examples of each of the elevator pitch components: 

• My name is Linda, and I work in digital marketing.
• Our company is Hiring Help, a leading ATS software developer.
• I’ve spent the last six years coordinating our social media advertising program. In our last initiative, I increased our Twitter engagement by 60 percent in three months.
• We’ve been producing industry trusted ATS software for more than 10 years. 
• I noticed that your company hasn’t yet developed a robust social media presence, even while your top competitors are launching social media campaigns.
• Most ATS solutions cut down on hiring times by about 20 percent, but they also throw away thousands of qualified resumes for things as simple as formatting issues. 
• As marketing manager, I could develop a social media engagement team to run a program that will make you more competitive.
• We offer software that saves as much time as our leading competitors, while giving our clients more access to top talent.
• In my current role, I’ve created a detailed social media development plan that any company can adapt. 
• Our team of top-tier engineers has created software that discovers 30 percent more qualified resumes than the leading ATS, while keeping hiring times low.

How to Write a 60-Second Elevator Pitch

Opt for longer elevator pitches when you have a captive audience. A 60-second elevator pitch should be around 200 words and use the same components as a shorter pitch. In the extra time, add attention-grabbing details to prompt a dialogue.

“I would typically start with the 30-second pitch, and then be prepared to go into additional detail in the area where the person you are talking to expresses interest or asks a question. It’s all about matching up with their interests and potential needs,” advises Kitagawa.

“If you have the benefit of a full 60 seconds to make a case and an invitation to keep speaking, be prepared to show that you’ve done your research,” suggests Roth. “Connect your organization’s mission or product to your prospect’s specific needs, interests, or passion.”

If you have 60 seconds for your pitch, you can add the following on top of the basic elevator pitch components:

• Did you know that 55 percent of customers first hear about new brands or companies through social media?
• On average, 43 percent of the resumes that ATS products reject are for file compatibility issues, not because candidates aren’t qualified. 
• What has been preventing your team from expanding into social media?
• What initiatives have you been taking to ensure that you are hiring the top talent available in your field?

How to Deliver an Elevator Pitch

An elevator pitch needs to be engaging and informative. Speak slowly and clearly, and avoid confusing jargon. Practice saying your pitch ahead of time so that you feel confident and prepared during delivery. 

Given the short timespan available, it can be tempting to rush and cram in as much detail as possible. However, this is counterproductive. Speak slowly so that your listener can follow along and ask questions as they arise.

Roth stresses the importance of practicing, and practicing often. “An elevator speech should be articulated fluently and effortlessly and, whenever possible, in the vernacular of your audience,” she stresses.

Here are some simple ways to make the most of practicing your elevator pitch:

• Record Yourself: It can be difficult to judge your pitch as you’re giving it. Try recording your voice or filming yourself as you practice your pitch. When you watch it, you’ll be better able to identify areas for improvement. 
• Use a Mirror: A low-tech option is to deliver the pitch in front of a mirror. Watching yourself as you speak will allow you to practice keeping your body language professional and welcoming. 
• Do a Trial Run: Ask a friend, colleague, or career counselor to watch your elevator pitch and provide feedback. This practice has two benefits. First, it will help you feel more comfortable when you deliver your pitch in a real networking scenario. Second, they will likely pick up on problems that you aren’t aware of. 

Kitagawa also recommends keeping your pitch conversational. If it feels one-sided, it’s possible you aren’t engaging your audience. “I recommend everyone drop the 30 seconds of you talking,” he advises. “Instead, use a question. Why? Because talking doesn’t sell. Listening does. If you’re the one doing all the talking, you’ll often miss the opportunity to learn how you can help that person.”

What Not to Do When Giving Your Elevator Pitch

When giving an elevator pitch, avoid rambling, using jargon, or ignoring your audience. Elevator pitches should be conversational, concise, and friendly. You can avoid most pitfalls by practicing your pitch often.

Here are some elevator pitch don’ts to keep in mind: 

• Don’t Ramble: “Don’t get distracted and start rambling,” says Schumacher. “How do you avoid that? Practice. Practice saying your pitch out loud repeatedly, until you’re sure you can deliver without a hitch.”
• Don’t Ignore Listener Cues: An elevator pitch should be interactive. If you want to keep your audience engaged, listen to their questions and respond to their nonverbal cues. 
• Don’t Be Overly Technical: Focus on pain points that you or your company or idea can address. Roth explains, “You can tweak context and vernacular to accommodate the level of familiarity your audience has with your business or mission. Insiders from your field may be more tolerant of some technical or industry jargon, but don’t go overboard.” 
• Don’t Be Shy: Confidence will generate interest and trust. Combat stage fright by practicing regularly. 
• Don’t Show Desperation: Elevator pitches are about making connections and starting conversations, not demanding or pleading for help. Remember, desperation can be off-putting. 
• Don’t Talk Too Fast: When you speak too quickly, you can make mistakes or trip over your words. Your audience will also be more likely to misunderstand you or lose interest. Practice speaking slowly and clearly.
• Don’t Have Just One Script: “Consider the context in which you are giving the pitch, both the situation and the person. You should adjust the level of detail you go into, formality of the language you use, and key points of your pitch,” says Kitagawa.
• Don’t Monologue: Keep a conversational tone. “Make sure you don’t sound like a robot. You want to be natural,” adds Schumacher.

Listener Cues to Look for During Your Elevator Pitch

Paying attention to your audience can provide vital feedback. Look out for signs such as eye contact and relaxed posture. These signs indicate that your audience is engaging with you. If you notice negative cues such as fidgeting and frowning, have some plans in place to get back on track. 

“Imagine meeting someone who interests you romantically,” Roth suggests. “You want to make a memorable introduction and establish what you have in common. But you’re still steps away from asking for a date, let alone proposing marriage. Just like in the dating world, how someone responds to your elevator pitch will signal whether you should stand down, move forward, or move on.”

Look for positive cues as signs that your audience is receiving your pitch well. These cues include eye contact, commentary, and friendly, open body language. “The best cue your pitch is working is when the person you’re talking to starts asking questions. That’s a good sign they’re interested in learning more,” says Kitagawa. 

If your pitch isn’t going well, your audience is likely to reveal their disinterest in body language and actions. Lack of eye contact, fidgeting, and frowning are signs that your pitch isn’t establishing the connection you want.

The easiest way to save a pitch is to encourage listener engagement with questions. “If you’re picking up on negative cues, the best thing to do is to ask a question, and then really, genuinely listen to what they have to say,” advises Kitagawa. “This gives the person a chance to explain what they’re thinking, and you a chance to course-correct to get back to how you can help them.”

Refer to the following cheat sheet for a quick overview of the positive and negative cues to look for, as well as some strategies for turning around a pitch that isn’t going well.

Elevator Pitch Examples

We’ve compiled a useful list of correct and incorrect elevator pitch examples for three different encounters: an informational interview, a career fair, and a new business pitch. Use these examples to spark ideas for your own pitch.

Here are some example elevator pitch scripts:

Informational Interview

• Correct: I’m studying political science at X University. This summer I worked on Senator A’s reelection campaign, where I focused on social media promotion. I helped launch a TikTok campaign that got over 6 million engagements in the first three weeks. I want to continue doing this after graduation and would love to talk to you about your work. I’m really drawn to the social media campaigns your company has spearheaded, especially the ones for Governor B and Congresswoman C. 
• Why It Works: This speaker provides a quick background, notes quantifiable results from previous experience, and gives their listener clear expectations for the conversation. This speaker also demonstrates that they’ve done their research by citing specific campaigns their listener has worked on.
• Incorrect: I’m in my last year at university, so I’m starting to think about jobs. I’m really good at social media, and I’ve taken some classes in communications and political science. I think I want to work on either political campaigns, but I could also be interested in other kinds of marketing. What kinds of jobs can I get at your company? 
• Why It Doesn’t Work: This speaker is too vague about their background and experience and doesn’t make it clear what they want from the conversation. The final question presumes that their listener wants to hire them, which could come across as rude.

Career Fair

• Correct: My name is Emma Miller. I’m a second-year MBA student studying business operations. I noticed that you’ve been expanding your verticals. Before starting school, I was an assistant operations manager at a multinational clothing manufacturing company, where I assisted with vertical integrations. I’ve been focusing my coursework on process and systems optimization. I’m currently looking for internships and jobs where I can put those skills to use. 
• Why It Works: Emma is clear about who she is, her background and experience, and her goals for the career fair. She also demonstrates that she’s done research on the company and finds a connection to her own experience. 
• Incorrect: My name is Sarah Smith, and I’m a second-year MBA student. I’m interested in business operations, but also management. I also have taken some classes on business strategy, which I think I’m pretty good at. I haven’t taken too many classes on corporate finance, but I’m a fast learner. But probably I have the most experience in operations. What jobs are you hiring for?
• Why It Doesn’t Work: Sarah is vague about her experience and interests. She wavers back and forth so that it is unclear what kind of role she wants or would suit her. The final question is one she could easily look up online and suggests that she hasn’t done her research.

New Business Pitch

• Correct: Have you had any nasty surprises on your utility bills? My name is Jim Johnson, and I’ve created and sold four apps to major developers. For the last eight months, my business partner and I have been creating partnerships with local utility companies to develop an app that would allow users to track utility use in real time. Now we’re looking for sponsors so that we can secure enough funding to make this app a reality. 
• Why It Works: Jim starts with an attention-grabbing question and transitions smoothly into his introduction and background. He also demonstrates that he has already done work toward this business but doesn’t get into too much technical detail. This way, the listener can engage by asking questions.
• Incorrect: I’m Bob Williams. I want to develop an app that would help people keep track of their utilities. We really need funding to get the ball rolling with this app. I’ve been trying to find investors, but they just aren’t seeing how much value this app has. It would really solve a lot of people’s problems. I promise this will be such a good investment.
• Why It Doesn’t Work: Bob doesn’t include any interesting details so that his listener can connect with or understand his concept. He focuses for too long on the need for funding and not enough on what work, if any, he’s already done. His pitch risks coming across as demanding or desperate. 

For a more comprehensive list, including elevator pitch examples by industry, see this collection of elevator pitch examples .

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How to Deliver A Strong Elevator Pitch (+5 Examples)

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An elevator pitch can be a powerful tool. It can help you strike up conversations with like-minded professionals, set the tone for a successful interview, and even help make connections that lead to landing your dream job .

But, before any of that, you have to know how to craft an elevator pitch that’s above average. One that captures and holds the attention of complete strangers. One that makes people think, “Hey! I want to know more about this person!” And, trust me, that takes some work.

So, in this post, I want to show you how to prepare and deliver your very own winning elevator pitch! First, I’ll answer some common questions you might have like:

• What is an elevator pitch?
• When do you need an elevator pitch?
• What makes for a poor elevator pitch?

Then, I’ll give you a step-by-step formula to help you know what to write for your elevator pitch. And to finish things off, I’ll show you 5 examples you can use for inspiration and share some tips on how to best deliver your elevator pitch for maximum results.

Let’s get started by jumping into that first question now!

What Is An Elevator Pitch?

An elevator pitch — sometimes referred to as an elevator speech — is a short, 30-60 second summary about who you are, what you do for work, and (ideally) why the person you’re talking to should be interested in continuing a conversation with you.

As you may know, it’s called an elevator pitch because you should be able to say it in the amount of time you’d ride an elevator from one floor to the next with another person.

When Do You Need An Elevator Pitch?

Your elevator pitch is for whenever and wherever you find yourself introducing yourself to new people in a professional setting.

The most common situations include:

• Career fairs
• Job interviews
• Networking events
• Professional conferences
• When meeting someone who works at your dream company

The Problem With Most Elevator Pitches

So many elevator pitches are just plain bad. You know the kind. They tend to sound like a sleazy attempt to either sell you something or trick you into feeling impressed. Yuck!

And, so, I get it. If you’re used to hearing a bad elevator pitch, you’re bound to doubt whether writing your own can actually help you advance your career. Luckily, the elevator pitch I’m going to teach you how to write won’t sound like the bad ones you may be used to hearing.

But before I share that formula, I want you to know exactly what we’re aiming to avoid. Here are common problems with most elevator pitches:

There’s no objective. Your elevator pitch should have a purpose. Maybe it’s to make new connections. Maybe it’s to find out about job opportunities. It doesn’t matter. Just make sure your goal is clear so it doesn’t sound like you're rambling.

They’re too vague. If your pitch can be said word for word by one of your colleagues, it’s no good. It needs to sound unique to you. And that can’t be accomplished without personal details of your experience.

They’re too “I” focused. Few people will want to hear you talk on and on about yourself. That’s just not how most people are wired. If you talk exclusively about yourself from start to end, you risk losing the other person’s attention.

They leave no room for follow-up conversations. There’s nothing worse than an awkward pause following your pitch. But if you don’t make continuing the conversation easy, it’s almost guaranteed.

Alright, now that you have an idea of what not to do, let’s take a look at what you should do!

How To Craft An Elevator Pitch

You likely already have some kind of elevator pitch. Think about it. It probably sounds something like, “I’m a [job title] at [name of company].” But you and I both know you can do better than that!

So, here’s how you prepare an elevator pitch that grabs attention and effectively makes you the type of person others want to know more about.

Step 1: Establish Your Foundation

Start with a greeting and a basic summary of what you do. This includes your job title, where you work, and a few of your major responsibilities.

Step 2: Decide On An Objective For Your Elevator Pitch

Now, think of what you hope to accomplish with your elevator pitch. You don’t necessarily need to state this explicitly in your pitch. But it’s important to get clear on this because everything else will center around your objective. Are you just trying to make connections? Answer common interview questions ? Or impress someone who could help you get your foot in the door at your dream company?

Step 3: Share Your Work Related Experience Or Interests

With this step the goal is to set yourself apart from the other people who have the same job title as you. What’s something you worked on recently that you’re proud of and supports your objective? If you’re just getting started in your career, get specific about what interests you about your field. Sharing this information will help the other person start thinking of more specific ways to help or relate to you.

Step 4: End With A Question Or Call To Action Related To Your Objective

Your elevator pitch is essentially a conversation starter. But you have to make sure the other person knows that. End your elevator pitch with a call to action or question that’s related to the objective you decided on in step 2.

Step 5: Put It All Together And Edit

What you end up creating the first time might not be perfect. But it doesn’t need to be. Take the time to edit your elevator pitch and view it as a work in progress. Over time and in different contexts, the content of it will change.

5 Elevator Pitch Examples

I know creating a good elevator pitch may be easier said than done. So, here are some examples you can use for inspiration!

Example #1: The “Recent Grad” Pitch

“Hi! Nice to meet you. I recently graduated from college with a degree in computer science with a focus in machine learning. I’m particularly interested in how machine learning can be used in the healthcare industry, which is why I’m looking for a job as a software engineer at a health tech company. Do you know anyone at this career fair I should speak to?”

Example #2: The “Perfect Hire” Pitch

“Hello! I’m a Social Media Manager at XYZ, Inc. where I work directly on using social media platforms like Instagram and LinkedIn to build brand awareness and convert our followers into buyers with engaging content and ads. Our most recent Facebook ad campaign had a conversion rate of 10%, which, as you know, is above average for our industry. I’m now hoping to align my expertise in social media marketing with my passion for environmental activism at a company like yours.”

Example #3 – The “Open to Opportunities” Pitch

“Hey! Nice to meet you. I’m an Outbound Sales Representative for ABC, a B2B SaaS company, out in New York City that specializes in providing software solutions for small businesses. I recently collaborated with a company like yours to help increase their customer retention rate by 6%, resulting in an increase in profits by 65%. Since then, I’ve actually become fascinated with your industry. Would you be open to setting up a quick call for us to discuss any opportunities you have for someone with my skill set?”

Example #4 – The “Just Making Connections” Pitch

“Hey! I’m glad we’re finally able to connect! As you know, I’m an SEO Analyst at XYZ, Inc. I’m really impressed with the work your company has done recently, which is why I’m hoping to see if I can get your perspective on a new idea I have. I’d love to help you out with anything you’ve been working on in exchange. If you’re up for it, let me know some times that work for your schedule next week.”

Example #5 – The “Unexpected Meeting with Someone at Your Dream Job” Pitch

“I’ve been following your company for a few years now and really admire your mission and commitment to the quality of your product! I’ve actually been a Product Manager at XYZ, Inc. for the past 2 years where I’ve had the opportunity to lead 4 cross-functional teams to develop a series of products for FinTech companies. I’d love to learn more about your experience and, if it’s okay with you, stay in touch in case you hear of any open roles in the future!”

General Tips For Delivering Your Elevator Pitch

Preparing a good elevator pitch is only the first part. The real power of it comes from how you deliver it. Here are some general tips to help you deliver your elevator pitch effectively:

Keep it brief. Remember, you should be able to deliver your elevator pitch in about 30-60 seconds. That means there’s no room for rambling on about every detail of a career. Stick to the key points that work towards the objective you established in the step-by-step formula.

Don’t speak too quickly. While your pitch should be brief, by no means should the other person think you’re rushing through it. Practice until you can deliver the pitch at a comfortable pace that’s natural and easy for the other person to follow.

Adapt the tone and content to fit each situation. Make sure to adapt the tone and content of your pitch to the situation. If you have more than one objective, that probably means you’ll need to plan more than one elevator pitch.

Pay attention to your body language. How others perceive your pitch isn’t just based on what you say. Your body language is also important. Stand up straight with confidence. Smile. Use gestures to show your enthusiasm and friendliness.

Have your business card ready. You or the other person may not have time for a full conversation after you deliver your elevator pitch. So, plan ahead and make it easy to continue the conversation later on by having a business card readily available so they can contact you again in the future.

Practice. This is the most important tip I can give you! Practice your elevator pitch over and over again until it feels natural. You can rehearse the pitch by talking to yourself in the mirror or by acting out a scenario where you’d use your elevator pitch with a friend.

Final Thoughts

Your elevator pitch may only last 60 seconds, but it could lead to connections and opportunities that last for years to come. Spend some time making it great by following the advice here, and be sure to use it the next chance you get!

If you'd like to learn more about adding value to relationships and setting yourself apart from the competition, check out how to create a successful Value Validation Project !

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Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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My Speech Class

Public Speaking Tips & Speech Topics

Elevator Speech [Outline + 13 Examples]

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Capturing your background, skills, and objectives into a short and clever elevator speech can be difficult. How do you know what to keep and what to leave out? How do you make an impression in such a short time?

Standing out with your elevator speech doesn’t have to be complicated. With a little practice, you’ll gain confidence in introducing yourself at a job interview, career fair, and, of course, on an elevator ride! Here’s a quick guide to help you craft the perfect pitch along with several elevator speech examples.

In this article:

Tips for Creating a Good Elevator Speech

A sample elevator speech outline, checklist for fine-tuning, elevator speech examples.

The elements that make up a great elevator speech outline are pretty straightforward. You need to describe who you are, what you do, and what your goal is. While the elevator speech template stays the same whether you’re speaking with a potential employer or a sales prospect, you might add other elements to match your unique situation.

Here are a few tips for crafting your personal elevator pitch:

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• Keep it 30 to 60 seconds long.
• Use persuasive speech to spark your listener’s interest.
• Showcase your qualifications or skills.
• For a sales pitch, try starting with an open-ended question.
• Describe who you help and what problem you aim to help them solve.
• Be ready to customize your speech to fit your target audience.

Whether you’re a business owner preparing for a networking event or a job seeker attending a job fair, you can benefit from perfecting a succinct and effective elevator pitch. A go-to elevator speech comes in handy when you’re introducing yourself to new people in general. Have a business card on hand and ready to deliver as well.

Your elevator speech can also provide the right content for social media bios or a resume objective statement. This statement represents your personal brand, so keep it consistent across all social media channels.

Be sure to practice your elevator statement over and over so that you’re able to deliver it naturally, even in a moment’s notice. If you’re stumped for ideas, draw from the elevator speech examples listed below.

This model suggestion plan assists you to avoid creating a sales pitch. It must be  from  your mouth and supporting body language gestures, and  about  your skills and abilities. Use each idea to write one short powerful sentence.

The 10 speech topics I will explicate right now in the next paragraphs are primers to write a carefully planned and prepared presentation that grabs attention and says a lot in a few words.

Remember: tweak till it fits your personality and decisive nature.

ABOUT YOU 1. Smile to your counterpart, and open with a statement or question that grabs attention: a  hook  that prompt your listener to ask questions. 2. Tell who you are: describe you and your company. 3. Tell what you do and show enthusiasm.

WHAT DO YOU OFFER 4. Tell what problems have solved or contributions you have made. 5. Offer a vivid example. 6. Tell why you are interested in your listener.

WHAT ARE THE BENEFITS 7. Tell what very special service, product or solutions you can offer him or her. 8. What are the advantages of working with you? In what do you differ from competative companies?

HOW DO YOU DO IT 9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work.

CALL FOR ACTION 10. What is the most wanted response? Do you want a business card, a referral or an  corporate appointment for a presentation after your elevator speech ?

OTHER BUSINESS QUESTIONS

These are other points, questions and business subjects you could ask:

• Who is your target?
• How large is your market volume?
• How do you make profits?
• What are the background, major milestones and achievements of your team?
• Who are your competitors, how do they solve a problem? What is your strength and advantage compared to them? What is your Unique Selling Proposition?
• Are there special patents or technology? Do you have a special approach in client management? And so on.

STEP 1: First write down all that comes up in your mind.

STEP 2: Then cut the jargon and details. Make strong short and powerful sentences. Eliminate unnecessary words.

STEP 3: Connect phrases to each other. Your elevator speech address has to flow natural and smoothly. Do not rush, keep eye contact all the time and work steady to the grande finale: the call to action.

STEP 4: Memorize key points and practice out loud – test it with a close relative in the safe environment of your home.

STEP 5: Have you really answered  the  key question of your listener:  What’s In It For Me?

STEP 6: Create different versions for different business situations of your elevator speech. Note them on professional business cards:

Perfect your own elevator presentation by learning from others. Here are a few effective elevator pitch examples to help you craft your own:

1. Job Seeker Elevator Pitch Example

https://www.youtube.com/watch?v=JH0Thez9gvA

You run into all kinds of people at the elevator, even a hiring manager. This sample elevator speech is a good example for those looking for a job interview. It shows how you can highlight your skills and experience even when you’re caught off guard. Notice how she also has a business card ready?

“I’m excited to hear back because the position helps me to use my brand management and social media skills…”

2. Recent Graduate Great Elevator Pitch

This is an excellent example for those who recently graduated with a bachelor degree in business. Notice that she states exactly what she’s looking for – an internship or job opportunity. In just 41 seconds, she states her experience, skills, and some good details about her personality that make her the perfect job candidate.

“I hope to incorporate my business knowledge into consumer trend analysis and strengthening relationships among consumers…”

3. College Student Personal Elevator Speech

This college freshman opens with her interest in the company. She states her major and reflects on high school experiences, also sharing relevant awards she has won for her skills.

“I’ve gotten awards for my leadership skills and I’m very involved with my college…”

4. Personal Brand Elevator Pitch Template

This college graduate pitches his personal brand through stating the skills he acquired in his education, the type of job he is looking for, and why he wants to work in that type of job. He offers a good mix of talking about his own experience while also focusing on how he’ll help clients. He ends his speech with the call to action of directing his audience to his website.

“I strive to lead a team on various projects one day.”

5. Personal Brand Pitch with a Personal Touch

https://www.youtube.com/watch?v=m_paOrg5Zpg

Video pitches are becoming increasingly popular for those looking to connect with brands online. This college student’s personal brand sales pitch stands out because it opens and closes with inspirational music. She explains her personal promise and future plans to receive her master degree.

“I promise to always bring positivity to the table and to remain hard working and dedicated no matter what the task.”

6. Business Plan Effective Elevator Speech

This example is perfect for a small business owner looking to pitch a product. The speaker opens with a compelling situation that appeals to his target market, offers his solution and details the features and benefits, announces his promise, and states his objective – all in 51 seconds.

“Don’t let frost bite your buns. Get the hot seat!”

7. Small Business Elevator Speech Sample

Opening with an interesting fact of how much Americans spend on fishing each year, the speaker follows up with an open-ended question to immediately grab audience attention from her target market. This is a great example of a sales pitch to investors, as the speaker outlines her plan for marketing her product and making their ROI (Return on Investment).

“Our goal is to revolutionize the economics of fishing in favor of the customer.”

8. Financial Advisor Elevator Speech

Ron Coleman explains who he is as a financial advisor, who he works for, and what exactly he helps his clients do. Additionally, he explains the type of people who benefit from his services.

“I’m confident that if given the opportunity I can provide you with the service and the coverage you need in order to protect your business, you, and your family from a variety of different risks.”

9. The Career Fair Elevator Pitch

This funny elevator speech example is the perfect model for a job seeker attending a job fair. The speaker highlights the importance of expressing interest in the company by acknowledging their work and asking a related open-ended question. Of course, lead with your own experience and skills that are relevant to the company representative whom you’re speaking with.

“I read on your website that you are the only company that has increased efficiency by employing mannequins. Can you tell me a bit more about that process?”

10. Good Elevator Speech for Speed Networking

This example from a holistic marketing mentor shows how you can sum up who you are, what you do, and the people you can help in one quick and savvy sentence.

“I help wellness professionals find additional revenue streams so that they can help more people and live a life of ease and grace.”

11. Extreme Sale Pitch Example with Iron Man Jericho Missile Test Scene

Sure, you might not ever get the opportunity to pitch a missile system, but you can take away a lot from Robert Downey Jr.’s confidence as Iron Man. Notice how he opens with a thought-provoking question, offers his guarantee, and humbly ends with a bonus.

“That’s how Dad did it, that’s how America did it, and it’s worked out pretty well so far.”

12. Don Draper’s Funny but Effective Sales Pitch

This funny elevator speech example shows the importance of using a tagline for your personal brand.

“From a basket of kisses she picks one. It makes her unique. It colors her kiss. And her kiss, well, it colors her man. Mark your man.”

13. Real Estate Elevator Speech Example

This is the perfect elevator pitch example for real estate agents. Stacy talks about what she specializes in and highlights her experience in the real estate industry.

“If you know of someone who is looking for a real estate agent in the metropolitan Kansas City, Missouri area that is professional, knowledgeable, and technologically savvy, that’s me!”

Best Man Speech Outline [Examples + Template]

Father of the Bride Speech [With Outlines and Examples]

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Crafting an Elevator Pitch

Introducing Your Company Quickly and Compellingly

By the Mind Tools Content Team

(Also known as an Elevator Speech or Elevator Statement)

You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause. Where on earth do you start?

Then, as you try to organize your thoughts, his flight is called, and he's on his way. If you'd been better prepared, you're sure that he'd have stayed long enough to schedule a meeting.

This is one situation where it helps to have an "elevator pitch." This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

In this article, we'll explore situations where these are useful, and we'll look at how to craft an effective pitch.

About the Technique

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to create interest in a project, idea or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

It should be interesting, memorable and succinct. It also needs to explain what makes you – or your organization, product or idea – unique.

When to Use an Elevator Pitch

Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can use an elevator pitch in other situations too.

For example, you might use one to introduce your organization to potential clients or customers. You could use one in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you're leading. You could even craft one to tell people what you do for a living.

Creating an Elevator Pitch

It can take some time to get your pitch right. You'll likely go through several versions before finding one that's compelling and that sounds natural in conversation.

Follow these steps to create a great pitch, but bear in mind that you'll need to vary your approach depending on what your pitch is about:

1. Identify Your Goal

Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

2. Explain What You Do

Start your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Keep in mind that your pitch should excite you first. After all, if you don't get excited about what you're saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they'll likely remember your enthusiasm.

Imagine that you're creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, "My company writes mobile device applications for other businesses." But that's not very memorable!

A better explanation would be, "My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization's managers."

That's much more interesting, and shows the value that you provide to these organizations.

3. Communicate Your USP

Your elevator pitch also needs to communicate your unique selling proposition , or USP.

Identify what makes you, your organization, or your idea, unique. You'll want to communicate your USP after you've talked about what you do.

To highlight what makes your company unique, you could say, "We use a novel approach because, unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that 95 percent of our clients are happy with the first version of their app."

4. Engage With a Question

After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can't be answered with a "yes" or "no" answer) to involve them in the conversation.

Make sure that you're able to answer any questions that might come back at you, too.

"So, how does your organization handle the training of new people?"

5. Put It All Together

When you've completed each section of your pitch, put it all together.

Then, read it aloud and time how long it takes. It should be no longer than 20-30 seconds. Otherwise, you risk losing the person's interest, or monopolizing the conversation.

Try to cut out anything that doesn't absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!

"My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.

"Unlike other similar companies, we visit each organization to find out exactly what people need. This means that 95 percent of our clients are happy with the first version of their app.

6. Practice

Like anything else, practice makes perfect. Remember, how you communicate is just as important as what you say. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you're aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues, until the pitch feels natural.

As you get used to delivering your pitch, it's fine to vary it a little – the idea is that it doesn't sound too formulaic or like it's pre-prepared, even though it is!

You may want to keep small takeaway items with you, which you can give to people after you've delivered your pitch. For example, these could be business cards or brochures that talk about your product idea or business.

Remember to tailor your pitch for different audiences, if appropriate.

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea or product.

It needs to be succinct, while conveying important information.

To craft a great pitch, follow these steps:

• Identify your goal.
• Explain what you do.
• Communicate your USP.
• Engage with a question.
• Put it all together.

Try to keep a business card or other takeaway item with you, to help the other person remember you and your message.

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Tips for Perfecting Your Elevator Pitch

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Whether you’re starting a business or getting into sales, an elevator pitch is a must. You give this pitch when you meet prospects at any networking event, in passing or at meetings. Elevator pitches are also commonly used among people who are looking for a job. [Related: Networking Sites for Job Seekers ]

An elevator pitch is a sales pitch that is typically 30 seconds long. Legend has it that it originated in Hollywood, where screenwriters would use an elevator ride to suggest stories to film executives.

Screenwriters, sales executives and others have limited time to get their unique selling proposition across, so a well-crafted and tested elevator pitch is critical.

When is an elevator pitch important?

There are three elements in a situation where a prepared elevator pitch is important:

• You are meeting someone for the first time.
• Your time to capture the person’s attention is limited.
• The person is in a position to help you in some way.

In general, you can use an elevator pitch anytime someone asks you, “What do you do?” or “What does your company do?” It is a succinct and compelling summary that both answers the question and ideally intrigues the asker enough for them to ask more or to take some desired action.

How to write an elevator pitch: The research stage

Before you set pen to paper or fingers to keyboard, you should do your research. You need a full understanding of what you’re selling, who your company is and what you have to offer.

1. Become an expert on the products and services you sell.

One thing that will set you apart from your competition is your knowledge. Study your products and services like you would review vocabulary for a school quiz.

It’s easy to say, “We’re a gardening company, and we sell pots and plants,” but so do all the other gardening companies. Before crafting your elevator pitch, dig into the details of your products and services. Consider what is unique about your product and what sets your business apart from the competition . Perhaps, for instance, you sell rare heirloom plants and handmade pots from local artists. It is these details that will make your prospects want to know more about your business.

2. Know your audience.

As part of knowing your products and services, you should understand the problems they solve and your prospects’ pain points. The better you know your products and services and your target audience , the more confident you’ll be when giving your elevator pitch and answering follow-up questions. If you’ll be presenting to different types of audiences, you’ll want to customize your elevator pitches accordingly.

What you need to do is develop buyer personas – representations of your perfect customers – from market research. Once you’ve established your buyer personas, tailor your elevator pitch to address the pain points and needs of the buyer type you are discussing.

For example, when talking to a middle-income prospect about solar panels, you might say, “Our product can virtually eliminate your electricity bills,” while an elevator pitch to an engineer might be, “Our systems are made using the latest solar cell technology for the highest efficiency,” and an elevator pitch for someone interested in saving the planet could be, “We help you reduce your carbon footprint and create clean, sustainable energy for your family.”

There are many ways to conduct market research , but the easiest methods are interviews with your current customers and surveys of groups who meet certain criteria for your target audience. [Read related article: 6 Interview Skills That Will Get You Hired ]

3. Highlight the key points of your products and services.

Most businesses have a lot of moving parts, but there’s no time to tell a long story in an elevator pitch. Instead, pull out the key points of your business and top-selling offerings to engage your audience. Think about the big picture, and instead of just listing product benefits, show value. Consider the following.

Is your product unique and interesting because it is …

• Exclusive/patented?
• Hard to obtain?
• Available at an unbeatable price?
• Technologically superior?

Is your company unique and credible because it …

• Has been around for a long time?
• Is an innovator in its industry?
• Is owned or financed by a well-respected and well-known person?
• Has won a prestigious award?

Does your service …

• Solve a problem that no one else can?
• Solve a problem in a way that is more comprehensive or convenient?

4. Decide what you want the person to do at the end of your pitch.

The purpose of the elevator pitch is to motivate the listener to take some action. What that is depends on the role of the person you are pitching.

If the listener is a potential customer, you may want them to …

• Schedule an appointment with a salesperson.
• Visit your business.
• Get a quote.
• Add your company to a bid list.

If the listener is a current customer, you may want them to …

• Schedule a visit or phone call with their company rep.
• Make a referral or recommendation to a potential customer.
• Visit your business to find out more about a new product or promotion.

If the listener is a potential mentor or employer, you may want them to …

• Agree to meet with you.
• Accept your resume.
• Schedule an interview.
• Find out if there is a suitable position in the company for you.

5. Put it all together.

Every good elevator pitch should be built on a standard foundation of these elements:

• Your name and job title
• Your company name (for business owners and salespeople)
• What your company sells or, for job seekers, your most relevant skills and experience
• The type of people you sell your products and services to or, for job seekers, some impressive results you have gotten for your present or past employer
• Your unique selling proposition (covered above for job seekers)
• A call to action

Use social proof to urge your listener to join the crowd by mentioning your company’s popularity, number of social media followers, awards or other recognition.

How to deliver your elevator pitch

1. time it..

While elevator pitches can range from 20 to 60 seconds, 30 seconds is the goal. Before giving your pitch, present it to friends, family, and co-workers, and ask them to time it for you.

2. Practice.

Practice your elevator pitch in the mirror. It may feel silly at first, but it can help you with facial expressions, timing and confidence.

3. Speak clearly.

Knowing that you don’t have a lot of time to give this pitch, you may be tempted to say it fast to get more content in. However, talking too fast is a big no-no when delivering an elevator pitch. If you speak too quickly, it can be difficult for your audience to understand what you’re saying.

4. Be conversational.

It’s also important to be conversational. A good salesperson never sounds like they’re selling something, but as if they’re having a conversation with good friends. The elevator pitch should be your tool for starting a more in-depth discussion.

5. Smile and let your passion show.

People want to do business with people they like. When you deliver your elevator pitch, it’s important to smile and let your personality shine through. Your message should come across in a way that shows you’re passionate about what you’re selling and that you’re a trusted source.

6. Test and tweak.

As the saying goes, if at first you don’t succeed, try, try again. Your elevator pitch may not lead to an extended conversation the first time or even the fourth time you give it. If you find that it’s not working, tweak it and continue to test it over and over again.

Turn your call to action around; rather than asking for something, offer to do something of value for the other person. It will be surprising and memorable, making the person want to reciprocate.

What makes a good elevator pitch? Elevator pitch examples

We asked several professionals to share their successful elevator pitches with us to give you some ideas.

Example 1: Mark Armstrong, content marketer at Mark Armstrong Illustration

“My name’s Mark Armstrong. I’m an illustrator. I do business as Mark Armstrong Illustration. Clever name, right? I help brands get noticed and connect with people. I specialize in humor, which helps humanize a brand and makes it easier to relate to. Humor also gets people to drop their shields long enough to hear what you have to say. I also illustrate books and do editorial work for magazines. Mark Armstrong Illustration, at your service! I’d love to send you a link to my portfolio. Do you have a business card?”

What makes it a good pitch: It’s clear and to the point, adding a bit of curiosity with the question he asked along with humor.

Example 2: Megan Moran, stylist at The CEO Style Society

“I’m Megan Moran, and I’m a wardrobe stylist for busy businesswomen. I help them take the stress out of getting dressed by cleaning out their closets, mixing and matching what they own, and shopping for what they need, ultimately saving them time, easing frustration, and leaving them feeling confident in their clothes. You can find out more and make an appointment at CEOStyle.com.”

What makes it a good pitch: It clearly and concisely explains whom she helps, how she helps them and the results they get.

Example 3: Jessi Beyer, speaker and mental health advocate

“Hi, my name is Jessi. It’s nice to meet you! I’m a speaker and personal development coach, specializing in helping my clients break free from expectations and discover their passions and purpose. Through my past struggles with mental health and familial expectations, I discovered key, actionable strategies that helped me figure out what I wanted to do with my life, craft a powerful motivational statement, and create an attention-focusing tool that immunized me from distractions. I also found that many of my peers were struggling with the same thing, so my mission is to help them navigate those issues and eventually live a life that’s passionate, purposeful and authentic. I love meeting other individuals with similar passions and missions. Follow me on Instagram so we can keep in touch!”

What makes it a good pitch: Along with following the foundation for writing a pitch, she includes a personal connection to the other person (“it’s nice to meet you”) and a sentence about what she does.

Elevator pitch advice for job seekers

1. state your specialty..

“The fact that you’re looking should be clearly stated without embarrassment,” Armstrong said. “New graduates should mention a project or study they were part of, either in school or during an internship. Older job seekers should state their specialty, then put it in context by mentioning a specific achievement at a particular company.”

Example: “I’m Jonathan Mendoza. I am originally from Alabama but recently moved to New York City, as it has always been my dream to live and work here. I graduated in December 2018 from the University of Montevallo, located in Alabama, with a Bachelor of Arts in communication studies and a minor in public relations. With experience in content creation, I was lucky enough to quickly land a position as a content marketing specialist at Fueled, a technology consultancy, where I write copy for landing pages, create and publish blog content, and manage social media. I am seeking opportunities in the digital marketing industry. I would love to hear more about your company.”

2. Get to the point.

“Interviewers are looking for candidates to be direct and to the point,” said Tom McGee, vice president and general manager of executive recruiting firm Lucas Group. “Candidates should have the knowledge of what the interviewer is looking for based on their recruiter or from the job description they were given or saw online. It is essential for candidates to point out examples of the work they have done that match what the client is looking for.

“Where candidates go wrong in an interview is answering the question and then continuing to talk, instead of stopping and waiting for the next question. You have to be concise and stay on message. Just talking for the sake of talking won’t help you. The key for a candidate is to point out how they have made their recent company money or saved them money.”

Example: The company is looking for a vice president of sales who has grown a sales team from 10 to 50 and increased revenue by 100%.

Elevator pitch: “My name is Joe Smith, and I was informed you were looking for a VP of sales. I recently left a VP position after the private equity partners sold the company. I was brought in to grow the sales team from 10 to 55 within two years, and I increased revenue by 150% over that time. Given my experience and proven track record of success in this field, I would love to meet and discuss this position.”

3. Be confident.

Dominic Lawson, co-founder of Owls LLC and host of the podcast “The Startup Life,” says the No. 1 thing to remember when giving a pitch as a job seeker is to be confident.

“Potential employers want to know that you are able to rise to the challenge and effectively do the job,” he said. “Also, remember that no one has the script to your pitch, so if you mess up a few words, the receiver of the pitch will never know it. Keep going. Research the company if you can, and add some of their words and phrases so they know you have bought into their culture and want to be an asset within it. Most importantly, be clear about what you want. You definitely do not want to appear all over the place.”

Jennifer Dublino contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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Top 7 Killer Elevator Pitch Examples

Make short, sharp, and on-the-spot presentations by modeling your presentations after these elevator pitch examples.

I’ve scoured the business management internet space to bring you the best, most-impressive elevator pitches. In the following paragraphs, I’ll show you how to model your communications on these winning archetypes. (Spoiler alert: some of these examples show what not to do, so read closely.)

What is an elevator pitch?

Think of your elevator pitch (or elevator speech) as a Twitter version of your business plan/proposal. You may use more than 140 characters to communicate your ideas during a 30-second elevator ride; however, don’t share more than three tweets’ worth of information in “ first contact ” situations.

Because the average English word has 4.5 characters (5.5 with spaces), a 140 character tweet equals roughly 25 words.

Most people speak 120-200 words per minute ; use a comprehensible 75 words (slightly slower than the average speaking speed) in your 30-second elevator pitch.

Speaking slowly (while still showing your passion for the subject) demonstrates confidence and competence.

Don’t just wing it and stumble your way through a rambling, improvised elevator speech the next time you get a chance to speak with an industry influencer.

Create and practice your elevator pitches right away–you never know when you’ll run into that next big opportunity.

Business networking means always having a business card in your hand and a smile on your face.

Give the same care and attention to the way you describe yourself (and your company) as you do to your professional attire, branding, and product design.

However, don’t spend too much time on this effort; track your time to ensure you spend an appropriate amount on this project without obsessing.

You can use an elevator pitch for everything from getting a job/promotion to landing a new client or investor. You’ll find these short, refined introduction speeches in all areas of business communication.

Staying ahead of the competition and managing industry rivalry means always presenting yourself in the best possible light. Later in this article, I’ll provide elevator speech examples for each of the popular variants. However, let’s use a basic elevator pitch template to get started.

Use a simple elevator speech template

You can find many outline variants and elevator pitch examples online; I’ll describe my favorites in this article. However, to keep things simple, I’ll start with a simple method used by the Harvard-MIT Division of Health Sciences and Technology:

• State the Problem
• Present Your Solution
• Explain Why People Should Trust You
• Describe Your Value Proposition
• Offer a CTA (Call to Action)

In the following fill-in-the-blank template, I use one sentence per point to clarify the structure of this system. Feel free to break this rule and create a natural-sounding elevator pitch. As you practice your speech out loud, keep tweaking your phrasing to sound personable and precise. Just remember to maintain a maximum of 75 words!

A simple Harvard-MIT elevator pitch template

• Problem: “[Customer Type] are often frustrated by the effort it takes to [Action].”
• Solution: “[Your New Solution] eliminates the need to [Customer’s Old Solution].”
• Why You: “For [Duration], [Customer Type] have trusted [Your Company] to provide the best solutions in [Customer’s Industry].”
• Value: “With [Your New Solution], you can [spend less/make more] [time/money] [Action].”
• CTA: “I’ll give you a call to learn more about your situation (Get Contact Info). Thanks for your time.”

Elevator pitch example #1: Nice and simple

“Ranchers are often frustrated by the effort it takes to hand-shear their angora alpacas. DroneClip eliminates the need to chase, restrain, and trim these beautiful beasts. For over 5 years, alpaca farmers have trusted DroneClip to provide the best solutions in alpaca ranching. With our safe and reliable drone aircraft, you can spend less time shearing and manage a larger herd. I’ll give you a call to learn more about your situation. Thanks for your time.”

Use a comprehensive speech outline template

When making an elevator pitch (or any other presentation, for that matter) you may want to follow a programmatic speech format like this one from UC Davis :

• Smile and make a “hooking” statement to capture your audience’s attention.
• Introduce yourself (and your company).
• Explain what you do and why you love it.
• Describe the contributions you’ve made, including the problems you’ve solved.
• Give a short, striking example of your value.
• Explain your interest in your listener(s).
• Describe your product/service/solution.
• List the ways people benefit from working with you (instead of your competitors).
• Provide a brief story about a satisfied customer.
• Ask for an appropriate response to this interaction (contact info, a referral, an appointment, etc.)

Even when working with this model, remember to keep it brief. A 75-word elevator pitch only includes 5-6 sentences. In fact, this detailed outline contains over 100 words.

Take a look at this example and learn how to sharpen your sentences into quick, powerful points. Some people like to use a lot of words to get your ideas out of their heads and onto paper.

If you’re one of these types, write a verbose first draft of your elevator speech just to get your thoughts in order.

Then, review the document a few times and find ways to make each sentence do its job with slightly fewer words than before.

To make this outline work, you’ll need to include many points per sentence, as I have below:

Elevator pitch example #2: Follow a comprehensive outline template

“Do you hate shearing stubborn alpacas by hand? I’m Joe Neely from DroneClip. I enjoy connecting animal lovers to technologies like our DroneScoop waste solution. I’m here at the Alpaca Festival to learn from you, the experts. Our hands-free DroneClip shearing system outperforms hand-shears so you can limit your employee hours. We saved one rancher, Bob Mikabob, over 40 weekly work-hours. When can I visit your farm, demonstrate our product, and meet your neighbors?”

Construct an elevator pitch for any purpose: example of custom writing

A simple format like Monroe’s Motivate Sequence may help you create the best elevator pitch for your purposes. This flexible structure can be adapted for everything from job interviews to investor meetings–and beyond:

• Get Attention
• Establish a Need
• Satisfy This Need
• Visualize Consequences
• Present a CTA

Say you want a promotion from Assistant Alpaca Wrangler to Chief Wool-Gatherer. Tailor Monroe’s Motivate Sequence to your needs and make a quick, 30-second presentation (to anyone who will listen). Let your colleagues, supervisors, and managers know why you deserve this lofty position.

Elevator pitch example #3: Adapt this format to your needs

“Yuck–I can’t believe how much loose alpaca hair floats around in our barn. I just got some in my mouth! Wouldn’t it be great if someone kept this place hair-free? I’d be glad to go around and scoop it all up. If we added a Chief Wool-Gatherer position, it would surely pay for itself by reducing waste and increasing profits. Tell the boss you want me to start, right away!”

No matter your desired outcome, it always pays to present your plans in a coherent, logical fashion. Make your speeches short and to the point, only mentioning the most relevant facts and opportunities.

The elevator pitch writing process

Sometimes it helps to see the process itself. You can adjust your speechwriting efforts according to the following brief, step-by-step elevator pitch example. To keep this section readable, I’ll create a short 30-word blurb, not an entire 75-word elevator pitch.

Elevator pitch example #4: Working with words

1) Write down all your ideas, regardless of word count.

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money and have more resources to invest in other aspects of their operations.”

2) Get rid of unnecessary details. The 64-word paragraph I created in Step 1 is a good start, but I can do better. First, I can cut the redundancies in my extremely-long final sentence:

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money.”

3) Remove any confusing or unfamiliar industry jargon. Now I’m down to 53 words. I must remove the drone-specific language in the last sentence to avoid confusing listeners. (I can always provide educational materials defining these terms in later interactions with my customers.)

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

4) Shorten and connect your sentences. You can communicate your entire unique selling proposition quickly if you limit your use of “ stop words .” These little connectors help sentences flow, but you don’t need as many if you combine 2-3 statements.

“I’m Joe Neely–Alpaca lovers buy my T-shirts to share their love of Alpacas and DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

5) Review and ask, “What’s in it for the listener?” I’ve pared down my key points to a reasonable length (31 words). Before I polish up my final product, I need to make sure I’ve addressed the benefits customers can expect from my product. Sure, I’ve told people what the product does, but I’m selling T-shirts, not drones, in this example.

“I’m Joe Neely from DroneClip. Get our T-shirts to share your love of Alpacas and impress people by promoting the latest technology. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

6) Polish your speech and hit your target word count. This little blurb says everything I need it to say. I present both my T-shirt enticement product (which would also work well as a freebie) and my big sell (DroneClip drone systems).

Now, I just need to combine my introduction with my final sentence and add a few tweaks (for example, “time and money” became “resources” and then simply “frugal”).

“I’m DroneClip’s Joe Neely. We offer hands-free shears for frugal ranchers. Buy a T-shirt, show you love Alpacas, and impress people with this fun new technology.”

I’ve narrowed down my word count, added an idea, and refined my language. With similar efforts on your longer, 75-word elevator speech, you can maximize your potency. Make the most of your limited time and say the most you can in fewer words!

Sample elevator pitches you do not want to emulate

Elevator pitch example #5: avoid truisms, buzzwords, and hyperbole.

“Hi, I’m Joe Neely–I’m here to tell you all about the best drones ever constructed. The U.S. military has nothing on our sUAS and UAV options. With DroneClip, the world’s greatest corporation, you’ll be flying over the sky in your own battle robot–which also clips alpaca hair! If you’re flying, you’re flying with DroneClip–and winning the battle against hand-shears!”

In this elevator pitch example , I didn’t hold back and spoke as I would to a drone enthusiast. Not only are many of the claims in this blurb highly-exaggerated (hyperbole), I’ve also used unfamiliar buzzwords/industry terms.

Instead of providing clear and concise content , I’ve fluffed-up this elevator pitch so much with useless and obvious statements (truisms) that I didn’t have room for a CTA.

Elevator pitch example #6: Weed out fillers and annoyances

“Do you hate alpaca hair? Do wish you’d bought yaks instead? No? Do you love alpacas and say, ‘leave the yaks to the hacks?’ Well, I’m Joe Neely–come one, come all to the DroneClip side of the street. You can’t go wrong with this system –it’s the best in the business. Do you want the finest alpaca hair machine money can buy? Well, step right up and buy one today!”

If you include too many fillers like leading questions and side tangents, you’ll only annoy your customers. Don’t come off like a carnival barker ; you want people to view you as a professional who knows when not to come on too strong.

Don’t insult your audience’s attention by filling their ears with unfounded claims. Be sure to describe a valid consumer need–and how your product/service meets it.

Elevator pitch example #7: Don’t change the subject and ask too much of people

“Hi–I’m Joe Neely and I want you to–I mean, if you want to, you can… Buy the DroneClip right now, my friend. You don’t need to see how it works – trust me when I say it solves all your problems, champ. I hope you like this product, sweetie, because I don’t know if… I meant to say DroneClip is the best alpaca hair solution and you’ll save a lot with it. Just ask your neighbors–in fact, my man, buy one for each of them!”

Let’s face it. No one will buy a major piece of farm equipment unseen and untested. They certainly won’t buy one for their neighbors/competitors. Ask your customers for too much too soon, and you’ll look silly. Also, changing the tone from indecisive to enthusiastic makes people uncomfortable. Calling people by inappropriate and unprofessional nicknames and trailing off mid-sentence makes you sound completely insincere–as if it were your first day on the job (or the planet).

The bottom line

Stick with the elevator pitch examples and outlines I’ve offered earlier in this article, and you’ll present yourself with class and style. Take the necessary time to sculpt, polish, and practice your speech.

An award-winning elevator pitch can’t sell by itself; you must devote time and effort to making it sound natural in your best speaking voice.

Once you have a good speech prepared, you need to try it out in real-life situations. Whether you sell big or flop the first time, you’ll gain the experience you need to keep improving.

You’ll keep improving your sales skills throughout your career; just get out there and start talking to people–today!

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20 Unique Elevator Speech For Every Situation

I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : November 11, 2021

Reading Time :

A speech is a form of communication that conveys information to an audience. It is one of the most important and highly valued forms of communication in human society.

Speech has been used throughout history for various purposes, such as social interaction, education, and entertainment. However, we’ve recently learned how to use it daily.

In this blog, we will discuss the exact details of how to write a great elevator speech . Plus, we will give you ample material on what types of speeches are great for each situation you might be in. If you write your pitch, you’ll find some spectacular elevator speech examples here.

Getting Ready: What is an Elevator Speech?

An elevator speech lets you  provide a fast rundown of who you are and what you do. A pitch might be an opportunity to make a genuine relationship with an audience member that you can use in the future. There may not be an immediate advantage, but you should be ready to make an elevator pitch at any time.

In truth, whether they know it or not, most individuals have done an elevator pitch . As a result, pitches come in many shapes and sizes, ranging from job interviews to brand-new company prospects. Preparing for your next pitch is an important part of marketing yourself and your business. You can do it by scanning through elevator speech examples.

Furthermore, an elevator speech is essential because:

• It doesn’t make your listeners yawn.
• Organize your thoughts briefly.
• It helps to identify your market.

When to use elevator speech depends on the audience you are speaking to. For those who have been out of school for a while, you might want to use it for the introduction. There are also elevator speech examples for students that may vary.

Steps on How to Make an Elevator Speech

Separating key information from less significant information is necessary to make a good elevator speech . Hence, being able to communicate successfully at work is critical.

The solid elevator speech examples have many key components you must grasp before developing your own.

1. Introduce Yourself

The best pitches always begin with a brief introduction . It might be as basic as saying your name and employer if applicable. 

As with eye contact, body language is vital to a strong introduction. Here are a few pointers for your pitch while meeting a new client or customer:

• Make a good first impression by greeting your audience appropriately for the situation.
• Consider dressing formally for an important business meeting or casually for a pleasant get-together.
• You’ll have to think outside the box for the video chat introductions for virtual meetings and networking events.

2. Describe What You Do

If the issue draws the audience in, then the solution will keep them interested. It is your opportunity to demonstrate why you’re the best person to assist them. Spend time honing your solution since it is the most crucial component of your elevator pitch .

3. Provide Your Value Position

Having gotten your audience interested, you need to close the offer. Describe how your answer is superior to everyone else’s.

4. Engage Your Audience With a Question

Before you go, leave your audience engaged by offering praise or asking a question. Always err on the side of sincerity instead of saying goodbye in a prepared manner .

Nail your Elevator Speech , practice with Orai

How to Write an Elevator Speech?

1. identify the needs.

Your elevator speech should have a great beginning, but you must first determine what need your business is trying to fill. Why should your audience, customers, and future consumers choose you above the competition?

2. Determine Your Target Audience

As previously said, recognizing the issue you can address for your readers and clients is the first stage. However, the second step is identifying who those people are.

3. Straight to the Point

It’s okay to be creative while drafting your elevator speech , but don’t be too brilliant that people don’t understand! You should be able to give your elevator pitch when it takes to travel the elevator.

4. Be Memorable

In your elevator speech , you may utilize humor, paint a mental image, and be animated. Be careful not to oversell your abilities or yourself.

5. Dig Deeper

Provide yourself the space and time to further identify your target audience’s problems. Then, identify how you’re going to solve them.

General Elevator Speech Examples

Start building your speech using our elevator speech template, and then add facts and customized greetings as required. This template contains all four components to ensure that your elevator pitch hits all the right notes.

30-Second Elevator Speech Examples

Template 1: sweet and short.

It is a regular occurrence. That is not to say it is the finest, but it is an excellent elevator speech example of a fast and simple pitch that works in virtually every setting. 

When developing this elevator pitch , make it as brief and concise as possible. Consistently adhere to the 30-second or fewer guidelines since the aim is to be brief and honest.

“The issue is that work is chaotic regardless of industry or skill level. However, effective project management software may assist in increasing productivity and communication. In years, I haven’t missed a deadline. If you’re interested in learning how it may benefit your team, call me, and I’ll go over some stats.”

Template 2: Be Relatable

When you want to get your audience’s attention, use a personal narrative they can identify with. If you want to sell anything, you need to make a personal connection with the customer first.

“It’s a pleasure to meet you at long last. What is the current state of the company? Communication has been a problem for you recently. That was a problem for both my team and myself. After using project management software, our cooperation and communication significantly improved. That’s great that you’ve found a solution that works for you and your group.”

Template 3: Knowledgeable With Stats

Start your pitch with a bang by revealing eye-catching facts. You must have concrete data to back up your stats before throwing a pitch to verify their correctness. An effective statistics presentation concludes with a connection between how your solution may help address the problem.

“Despite greater distance connections, 60% of employees’ time is spent on work coordination, 26% on specialized work, and 14% on strategy. Did you? It’s reasonable that organizations need help managing projects. Using project management technologies may save coordination time and boost skilled work.”

Template 4: Savvy With Questions

This example employs the use of questions to help your audience understand your pitch. Because the audience is involved, they are forced to participate rather than merely listen. Start and conclude your speech with a thought-provoking question that will linger in the minds of your listeners.

“Have you ever felt like you’re working too hard? I’ve heard similar complaints from numerous people. I’d work hard days and nights to catch up. But do you know anything? Our project management software has increased my productivity. “When did you last do anything like this?”

Template 5: Humorous Approach

The audience will be more receptive if your elevator speech is lighthearted. Use a GIF or a short amusing video between slides to lighten the atmosphere. Consider the occasion and tone of your organization before utilizing this elevator speech example.

“Most people can only pay attentively for around eight seconds before losing interest. That’s not enough morning time to place my coffee order. That might explain why my barista consistently makes mistakes. But in all seriousness, I believe it is why many businesses have difficulty meeting deadlines.”

Template 6: Storyteller

Use real-life examples from customers or your life experience to engage your audience. This is extremely useful if your subject is difficult to describe in 30 seconds or less.

“One of our customers switched to a remote workforce and needed assistance meeting deadlines. Their productivity increased by up to 10% after working with us so that they could spend more time on higher-value tasks like strategic planning.”

Template 7: Driven With Emotions

If you can make your pitch emotionally charged, you’ll have a higher chance of winning over your audience. To avoid the talk from devolving into anything depressing, maintain your emotions on the positive side.

“While it may seem to be another tool at first glance, closer inspection reveals that it aids team collaboration. Not only that, but it also aids in forming cohesive teams that look forward to working on new projects. That’s difficult to come by, yet everyone wants it.”

Template 8: Ending With Surprise

Good elevator speech examples have surprising conclusions and creatively display how beneficial the products are. You’re compelled to weigh your existing circumstances against a better one.

“You’re curious about the conversion rate of leads generated by your webinar campaign vs. your trade show booth. However, it applies only to consumers who purchased two or more items and were not previously in your database. You’d already be aware if you used our data and reporting tools. It generates reports instantly.”

Template 9: One-Liner

Avoid cliché one-liners and personalize your ending. It’s important to leave them with a lasting impression with a unique concept.

“Every week, more than a quarter (26%) of deadlines are missed due to a lack of clarity . However, using the appropriate project management tools might drastically reduce this figure. Can you afford not to utilize project management software in your company?”

Template 10: Mutual Understanding

“William Koch, I believe, is someone to whom we both have a connection. He’s one of our clients. By using our technology, his organization reduced the time it takes to build new software in half. Since your businesses are of a comparable magnitude, the outcomes will probably be the same. Interested in learning more about what we could do on his behalf?”

Template 11: Written Speech

Once you give your pitch, it produces a thought-provoking and lyrical flow. Because you’ll have to recite this pitch from memory, practice is essential to your game plan.

“Wendy here! Nice to meet you. Do you work for Apollo? I’ve heard good things. I heard you need project management assistance. Anyone in business—sales or suppliers—needs assistance managing tasks and teamwork. Without it, work may be a mess, particularly today. That’s why we built a software application that helps people and teams manage projects and communications. Have you considered utilizing anything similar?”

Template 12: The Advisor

“We’ve discovered that content marketing is a major challenge for fledgling B2B SaaS enterprises. We helped many of your colleagues produce, publish, and promote blog material last year, resulting in a 20% increase in leads. Want to know more?”

Template 13: Attention Grabber

“Have you ever been told to “whip up a short report before the day ends”? You say yes, but your heart sinks because it won’t be fast. As marketing professionals, my company’s founders had to deal with this issue repeatedly. So they built a program that consolidates data and generates reports in under 30 seconds.”

Template 14: Credibility Boost

“Every month, I speak with hundreds of marketers. And they despise writing reports. It’s tiresome, time-consuming, and not your priority. Our tool uses all your data to produce whatever report you want in less time than it takes to make a cup of coffee.”

Elevator Speech For Every Situation

Let’s look at some of the best examples of elevator speeches. An elevator pitch may help you arrange your ideas and prepare for the real thing.

1. Formal Meeting

A presentation might be a terrific supplement to typical elevator speech examples. Whether or not you produce a presentation, the goal of this meeting is to sell your product professionally.

“I reviewed your existing productivity metrics and saw room for improvement. Our project management software may help you reclaim up to 10% of your workday. That means more work gets done, and more work means greater success for your company. Not to add, our product is the only one in the business with goal-setting features.”

2. Job Interview

Whether with HR, a recruiter, or a hiring manager, most interviews begin with “Tell me about yourself.” Preparing an elevator pitch may help you be ready when the chance arises.

“The most common instance is a networking gathering. Establishing friendships through video chat maybe even more difficult in the emerging virtual-first society. That’s why creating a great elevator pitch is critical regardless of where you’re presenting.”

3. Networking Event

“Hello, I’m Orai from Apollo Enterprises. Around the globe, we’ve improved team productivity and cooperation. Reach out if you need project management support. Let’s create a big influence on your organization. I’ll also have your contact details available.”

4. Sales Pitch

Professionals frequently use sales jargon, but the trick is to create a personal connection while selling softly.

“Our team struggled to become a remote workforce. People struggled to locate the right information and communicate effectively. But happily, we discovered a solution. Using project management tools enhanced cooperation and production. Every firm has its preferences, but I can vouch for our software’s ability to link objectives to the effort required to attain them.”

5. Virtual Meeting

“Thank you! I saw your competition exceed you year-over-year. I ran a quick competitive analysis and found no major flaws. How’s it doing with remote work? If you’re curious, I can give you some productivity gains from adding project management tools to your present workflow.”

6. Meeting With Business Owners

There are significant differences between pitching a firm owner and an executive. They’re more difficult to market since they’re wary of making additional financial commitments.

“I enjoy your company’s goods. And I fully support your objective. I realized there might be ways to boost internal productivity and cooperation. Do you use project management software? It might significantly influence company growth today or in the future.”

What are some tips for refining your pitch delivery, body language, and voice?

Master your pitch by crafting a clear and concise message, practicing confident delivery, and projecting your voice from your diaphragm. Use VR for realistic practice, mirror checks for body language , and feedback from others to refine your presentation and leave a lasting impression.

What should be the focus of a pitch to set yourself apart and hook people in?

The focus of a pitch should be on highlighting what makes you and your company unique, what is fascinating about your story, and what will captivate the audience’s interest and make them eager to learn more.

What role do eye-opening statistics play in a pitch?

Leverage eye-catching statistics to supercharge your pitch. They grab attention, build trust, and showcase your value. Data appeals to both logic and emotions, making your message persuasive and memorable. Highlight expertise and achievements with impactful numbers to resonate with your audience.

How can you identify your goal for the pitch and your ideal audience?

Before crafting your pitch, solidify your goal (promotion, awareness, sales?) and target audience (who benefits most?). Research their demographics, interests, and needs to tailor your message and maximize engagement.

What should you consider before writing a pitch?

Craft a winning pitch: Know your goal (promotion, awareness, sales?) and target audience (who benefits?). Tailor your message to their needs, highlight your USP , and answer “What’s in it for them?”. End with a question to spark conversation and connection.

When should you use an elevator pitch?

An elevator pitch is your versatile tool to showcase yourself, your product, or your idea in 60 seconds. Use it for investors, website bios, social media, book blurbs, management pitches, or job interviews. Be prepared to strike anywhere and leave a lasting impression.

What are the advantages of using an elevator pitch?

The advantages of using an elevator pitch include being well-prepared for networking events, reducing nervousness, and building confidence . With a practiced elevator pitch , you have a clear and concise introduction ready, eliminating awkward pauses and ensuring a professional and polished delivery. This preparation allows you to make a positive first impression on new contacts, speak confidently without stumbling over words, and initiate conversations effectively.

Why is having a clear call to action essential in a pitch?

A strong call to action (CTA) is your pitch’s closer. It tells the audience exactly what you want them to do next, whether it’s contacting you, trying your product, or learning more. A clear CTA guides them toward your desired outcome, boosting engagement and conversions. It sets you apart, leaving a lasting impression and making them eager to connect.

Why is asking a question at the end of a pitch important?

End your pitch with a bang : surprise, intrigue, and a thought-provoking question . This sparks curiosity, engages the audience, and opens the door for a deeper conversation. A well-crafted question can build connections and turn your pitch into a valuable dialogue, paving the way for future success.

How do you get your pitch right?

Shine in 60 seconds! Craft your elevator pitch by considering your goals, audience, and USP . Engage with a thought-provoking question , address pain points with solutions , and use statistics, social proof , and your experience to stand out. End with a clear call to action and leave them wanting more.

How and where can you practice delivering an elevator pitch?

Master your elevator pitch with Passage_1’s tips: practice delivery , try the Orai app , or find online simulations for feedback. Explore additional resources and start practicing today!

Key Takeaways

An elevator speech is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 20 elevator speech examples above will help you develop your method.

This tutorial should have helped you learn how to remember a speech quickly. You may also get a free trial of Orai on the App Store. Start your free trial in the app store now.

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U.N. climate chief says two years to save the planet

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• U.N. demands stronger climate plans from G20
• Calls for jump in funds for developing countries
• Warns climate is 'slipping down cabinet agendas'

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Kate Abnett covers EU climate and energy policy in Brussels, reporting on Europe’s green transition and how climate change is affecting people and ecosystems across the EU. Other areas of coverage include international climate diplomacy. Before joining Reuters, Kate covered emissions and energy markets for Argus Media in London. She is part of the teams whose reporting on Europe’s energy crisis won two Reuters journalist of the year awards in 2022.

Simon leads a team tracking how the financial system and companies more broadly are responding to the challenges posed by climate change, nature loss and other environmental, social and governance (ESG) issues including diversity and inclusion.

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Israel yet to show evidence UNRWA staff are members of terrorist groups, review finds

Israel has yet to provide evidence for its accusations that hundreds of staff with the U.N. agency for Palestinian refugees (UNRWA) are members of terrorist groups, according to a review of the agency's neutrality released on Monday that could prompt some donor countries to review funding freezes.

More than 80 earthquakes, the strongest of 6.3 magnitude, struck Taiwan's east coast starting Monday night and into the early hours of Tuesday and some caused shaking of buildings in the capital Taipei, the island's weather administration said.

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Penix Bares His Soul On Adversity On Players Tribune

The former UW quarterback talked about adversity with a new disclosure.

• Author: Dan Raley

In this story:

Three days before the NFL Draft unfolds, former University of Washington quarterback Michael Penix Jr. stood in the pocket with people still trying to get at him from all directions and he was as cool as ever under fire.

Only this was a personal pocket of sorts for him rather than one with all sorts of humanity grunting and reaching and trying to knock him down. This was an opportunity for Penix to bare his soul and offer some last-minute draft thoughts if not a plea for people to get beyond the real or imagined drawbacks that continue to follow him.

On Monday, Penix told an updated version of his story to the Players Tribune, a media platform for athletes owned by Minute Media, which, in full disclosure here, owns the publishing rights to Sports Illustrated's magazine and the SI network of websites, including this one.

As NFL teams are trying to determine where the quarterback should be drafted -- and ESPN's Adam Schefter is reporting the one-time Husky standout could go as high as No. 8 to the Atlanta Falcons -- Penix talked in more detail about the football adversity that's been in his world and extends well beyond his four season-ending injuries at Indiana, his prior stop to the UW.

Penix revealed for the first time how Tennessee coldly pulled its scholarship offer to him at the last minute when he was a high school senior iat Tampa Bay Tech in Tampa, Florida.

"Two weeks before signing day I was told by the team I was committed to for two years that I no longer had a scholarship," he shared with the Players Tribune. "They didn’t think I was good enough to play in the SEC."

Penix went on to say how he followed Nick Sheridan to Indiana. Sheridan, later the UW tight-ends coach for Kalen DeBoer and now the co-offensive coordinator for DeBoer at Alabama, went from Tennessee to the Big Ten school never wavering in his regard for the quarterback.

"I decided to go to Indiana because Nick Sheridan was the QB coach, and he believed in me from the time he offered me at Tennessee to when he took his position at Indiana," he said. "IU had 10 straight losing seasons when I got to Bloomington, one winning season since 1994. I knew what I was walking into, but I felt I could help turn the program around."

Penix touched again on transferring to the UW, where he reunited with DeBoer and Sheridan, who both had been with him at Indiana.

"Washington was coming off a 4–8 season, [the]108th-ranked offense in the country," he wrote. "Morale was low, frustrations were high, but one thing I saw then, which everyone found out later, was the potential that building had. They needed someone to elevate the situation."

Penix next thanked many of the people he shared football success with at the UW, rattling off names as if he were giving a long-winded Oscars acceptance speech. He listed those aforementioned coaches plus offensive coordinator Ryan Grubb. He referenced teammates who are embarking on pro careers, same as him.

"I look at the guys on the team that I talked into staying at Washington, who trusted that I was going to elevate them. Now seeing Troy Fautanu, Roger Rosengarten, Ja’Lynn Polk, Jack Westover, Rome Odunze, Devin Culp, Jalen McMillan, and Dillon Johnson all on the cusp of realizing their dream. ... That is what brings me joy.," he wrote. "As a QB, my job is to be an elevator. I need to uplift all those around me so that they too can be at their best. So just know if you put that same belief in me, history shows I hold up my end of the bargain."

In closing, Penix's story turned extra poetic. In choosing the finishing words, he either found creativity like he would have Odunze or McMillan on a deep route or he had the good fortune of working with an exceptional ghost writer. Either way, the message scored big.

"So I have no problem taking all the MRI’s and X-rays you ask of me," the quarterback wrote. "Truth is, it’s an EKG that will tell you everything you need to know about me."

If you weren't drafting Penix before reading that story, you are now.

Editor's note: To view his complete story on the Players Tribune, go to the following link:

https://www.theplayerstribune.com/posts/michael-penix-jr-nfl-draft-ncaa-football-university-of-washington

For the latest UW football and basketball news, go to si.com/college/washington

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Dubai’s Extraordinary Flooding: Here’s What to Know

Images of a saturated desert metropolis startled the world, prompting talk of cloud seeding, climate change and designing cities for intensified weather.

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By Raymond Zhong

Scenes of flood-ravaged neighborhoods in one of the planet’s driest regions have stunned the world this week. Heavy rains in the United Arab Emirates and Oman submerged cars, clogged highways and killed at least 21 people. Flights out of Dubai’s airport, a major global hub, were severely disrupted.

The downpours weren’t a freak event — forecasters anticipated the storms several days out and issued warnings. But they were certainly unusual. Here’s what to know.

Heavy rain there is rare, but not unheard-of.

On average, the Arabian Peninsula receives a scant few inches of rain a year, although scientists have found that a sizable chunk of that precipitation falls in infrequent but severe bursts, not as periodic showers.

U.A.E. officials said the 24-hour rain total on Tuesday was the country’s largest since records there began in 1949 . But parts of the nation had experienced an earlier round of thunderstorms just last month.

Oman, with its coastline on the Arabian Sea, is also vulnerable to tropical cyclones. Past storms there have brought torrential rain, powerful winds and mudslides, causing extensive damage.

Global warming is projected to intensify downpours.

Stronger storms are a key consequence of human-caused global warming. As the atmosphere gets hotter, it can hold more moisture, which can eventually make its way down to the earth as rain or snow.

But that doesn’t mean rainfall patterns are changing in precisely the same way across every corner of the globe.

In their latest assessment of climate research , scientists convened by the United Nations found there wasn’t enough data to have firm conclusions about rainfall trends in the Arabian Peninsula and how climate change was affecting them. The researchers said, however, that if global warming were to be allowed to continue worsening in the coming decades, extreme downpours in the region would quite likely become more intense and more frequent.

The role of cloud seeding isn’t clear.

The U.A.E. has for decades worked to increase rainfall and boost water supplies by seeding clouds. Essentially, this involves shooting particles into clouds to encourage the moisture to gather into larger, heavier droplets, ones that are more likely to fall as rain or snow.

Cloud seeding and other rain-enhancement methods have been tried across the world, including in Australia, China, India, Israel, South Africa and the United States. Studies have found that these operations can, at best, affect precipitation modestly — enough to turn a downpour into a bigger downpour, but probably not a drizzle into a deluge.

Still, experts said pinning down how much seeding might have contributed to this week’s storms would require detailed study.

“In general, it is quite a challenge to assess the impact of seeding,” said Luca Delle Monache, a climate scientist at the Scripps Institution of Oceanography in La Jolla, Calif. Dr. Delle Monache has been leading efforts to use artificial intelligence to improve the U.A.E.’s rain-enhancement program.

An official with the U.A.E.’s National Center of Meteorology, Omar Al Yazeedi, told news outlets this week that the agency didn’t conduct any seeding during the latest storms. His statements didn’t make clear, however, whether that was also true in the hours or days before.

Mr. Al Yazeedi didn’t respond to emailed questions from The New York Times on Thursday, and Adel Kamal, a spokesman for the center, didn’t immediately have further comment.

Cities in dry places just aren’t designed for floods.

Wherever it happens, flooding isn’t just a matter of how much rain comes down. It’s also about what happens to all that water once it’s on the ground — most critically, in the places people live.

Cities in arid regions often aren’t designed to drain very effectively. In these areas, paved surfaces block rain from seeping into the earth below, forcing it into drainage systems that can easily become overwhelmed.

One recent study of Sharjah , the capital of the third-largest emirate in the U.A.E., found that the city’s rapid growth over the past half century had made it vulnerable to flooding at far lower levels of rain than before.

Omnia Al Desoukie contributed reporting.

Raymond Zhong reports on climate and environmental issues for The Times. More about Raymond Zhong