how to make product presentation video

How to Make an Eye-catching Video Presentation in Minutes | InVideo

• video presentation

Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

Let’s create superb videos

How to Create Simple and Effective Product Videos (With Examples)

Over the last few years, video has become king of content. Everywhere you turn companies are finding new ways to make their products pop, including alluring product videos.

Remember way back when – you know, like two years ago – when products just had a bunch of pictures? Those days are history.

Using videos to market your product and brand is a great move. People engage with video easily and it evokes powerful responses. Think about how many times a sweet YouTube video has made you tear up or a TV ad has convinced you to buy a product.

An Animoto survey found that 96 percent of consumers find video helpful when making purchases, with 73 percent saying they’re more likely to buy an item after watching a video explaining the product. Pretty compelling stuff.

Product videos can be used in advertising, across social media channels, on your product pages, and linked to from emails. They’re an opportunity to grab the attention of potential buyers and give them another reason to trust and choose your product over others.

Videos used to be difficult to make without a skilled team and specialist equipment. Today we have access to all the tools we need thanks to smartphones and free video editing programs . These tools, combined with some time and effort, can produce amazing results that will elevate your store and brand to the next level.

Making product videos can feel daunting, so to help you take your first steps I’ve prepared this guide to take you through the process of making short, simple, and snappy videos that will capture attention.

Let’s get started.

Post Contents

Where is this Product Video Going? What is its Purpose?

What do you want this video to look like, write down the plan for your product video, quick tips:, mobile: quik.

• Mac: iMovie 

Windows/Linux/Mac: OpenShot

Example 1: creating a simple video ad, example 2: creating a product video, start filming your own product videos, want to learn more.

Start selling online now with Shopify

Choose a Format and Approach for Your Product Video

Before you start yelling “action” there are a few things you should think about to help you get the most from your videos

→ Click Here to Launch Your Online Business with Shopify

Where do imagine you’re going to use the video you’re making and who is going to be watching? You might have multiple uses for your product video, but picking the most important place or platform will help shape how it’s constructed.

Think about where in the customer journey your viewer will be. If they’re watching a video on Facebook or Instagram they probably don’t know your brand. However, if they’re watching on your website they’re likely interested in your product and are considering whether or not to buy it. So, rather than using the same video for ads and product page, make different ones that appeal to the different stages.

Do you want to make a video specifically for advertising and awareness? Highlight your brand and products, and be captivating. Will it appear on a product page? Be sure to show off all your item’s features and how useful it is.

Spend some time forming a clear idea of what your final result should look like. You’ll want to keep things consistent, sticking with one theme and not overloading your video so it feels disjointed.

Find inspiration from competitors and other brands. Browse social media or check websites to see what they’ve created. Engage with the ads that appear on your Facebook or Instagram feed so the algorithms will show you more advertising – it’s all market research.

Have a sense of who would buy your product, how they might live, and where they might go. Videos that show certain environments or lifestyles can encourage people who value those things to purchase your product. For example, someone buying yoga pants might live an active lifestyle and enjoy being outdoors. Showing this in your ad will demonstrate how your yoga pants are the perfect fit for them.

What Style of Video are You Aiming For?

While shooting an all-out narrative-driven, emotional video might be above your current skill set (and mine!), decide on a style that you think you’ll be able to nail. Here are a few quick ideas:

• Images stitched together into a video . A really simple concept but once you add music or text the overall effect is great. A good idea for quick ads or social posts 
• Short, looping videos. A lot like an Instagram Boomerang or GIF, these snappy little numbers let you capture a handful of seconds. You could even repeat the GIFs a number of times, creating a video that solely consists of the sam few seconds repeated .
• A scrolling screen capture. Got a long product page? Record your screen as you scroll down your products, crop out unneeded parts of the screen, add some text and boom, your ad is done.
• Demonstration video. Show off what your product looks like in the real world. Perfect for product pages , these don’t need to be long but they should give customers an idea of what your product looks like and any features it has.
• Review videos. These are great for social media and building trust in your product and brand. Film yourself (or someone else) reviewing or unboxing your product. Highlight both the good and bad features (though preferably more good than bad!) – it will help make the video believable and let customers make an informed choice.Write Down the Plan for Your Product Video

The last thing you want to do is dive into filming without a game plan. Scripting, sketching, or storyboarding the plan for your video is a smart move, so you can properly prepare where and how you want the shots to look. If you don’t do this, at least have a strong idea in mind of what you want the finished product to look like.

You should also decide on a location that suits your video and product, taking into account things like lighting and ease of filming in that particular place.

A few simple ideas for first time video making could be the floor, a table, or against a wall. For a more urban look try a crosswalk, a busy street, or a metro station. And, if you’re aiming for an outdoors vibe, head to the local park, your own backyard, or a local lake or beach.

While the setting is important, avoid anything that will distract from your product. The last thing you want is that adorable dog at the park stealing the show.

• Use a tripod. Keep your shots steady and looking professional with a tripod. If you don’t have one at least find a way to steady your camera so there’s no movement (I used a stack of books).
• Don’t use your phone’s zoom feature. Phone cameras tend to use digital zoom which makes everything grainy. Instead, just move closer to keep your shots looking crisp.
• Think before shooting vertically. Generally, you should try and film your video horizontally – you can always edit your video later but you can’t undo vertical filming. However, if vertical images or footage is what your video calls for, go for it.
• Be mindful of lighting. You don’t need fancy lighting to shoot a video but be sure not to film looking directly towards the sun or a bright window, as your subject will end up a silhouette. Instead, try to film with your subjects facing the light source.
• If you’re including audio, use a microphone or second phone. Rather than using one phone to both film and record audio, set up a microphone or second phone closer to your subjects to capture high quality audio (the voice memo function works well). Then, sync the audio and visual together during editing.

Choose Your Editing Software or App

So, you’ve got a bunch of pictures and videos – now you need to stitch it all into one video. Luckily there are a lot of free and easy-to-use video editing programs and apps to help you out. If you’re new to editing, try to find a program that has tutorials online so you can find help if you get stuck.

Here are a few that might work, depending on what you’re editing with:

Made by GoPro, this free app takes videos and images in your phone’s gallery and automatically edits them into a video – perfect if you need a video quickly. It also allows you to manually edit what it created so you can be sure it matches the look you’re going for.

Mac: iMovie  

Free to all mac users, iMovie keeps things simple, making it easy for beginner editors. Plus, there are plenty of iMovie tutorials online to help you if you get stuck.

This open source editor is available for free, regardless of operating system. It’s simple to use but still powerful enough to produce quality videos you’ll be happy to show off.

First, I planned the images I wanted to use. Instagram Story ads can be up to 15 seconds long – I didn’t want mine to be that long, but I did want to be sure I had enough potential images.

I wanted photos that would show my product, the different colors available, and how it looked when worn. I also decided to include a couple of pictures of cats for good measure, because I didn’t have a cat model on hand, I chose some free stock images

Using iMovie, I started to edit the video, importing the audio and 13 of the best pictures I took – plus those of the cats and a title card I made in Canva . I trimmed the length of the image to try and fit with the beat of the music – around 0.5 seconds for most.

I added a title card to the end of the video so the brand name and logo is the last thing viewers see. Because this video is for Instagram Stories, the brand’s name and logo will appear in the top left corner, so I decided not to add this anywhere else except the final frame.

After I downloaded the finished iMovie video, I used Kapwing to resize the video for Instagram Stories (though, you can’t tell that in the YouTube version below).

Here’s the final result:

It’s nothing fancy and could be more polished, but it shows my product, it’s a bit fun, and it didn’t take long to create. All in all, creating the video took around an hour and a half from start to finish, and that included watching a couple of iMovie tutorials.

I thought about what a customer watching this video would want to know and settled on a video of someone interacting with the bag and showing its features. I wanted to demonstrate the features of the fanny pack, how versatile it is, and its size. The video would help to back up my written product description which would be directly above the video on the page.

When I shot my video I wanted to do it in a light, bright environment. I set up a camera facing a white wall and filmed all footage at the same time to keep the video looking consistent.

I also added in title cards with details that I wanted to highlight. iMovie let me include text on title cards but I couldn’t find a way to insert my logo. Instead, I made them in Google Slides, took a screenshot, and inserted them to the video as images. Hey, sometimes you’ve got to get creative and find a workaround.

Unlike the Instagram video, this time I chose music that I didn’t think would detract from the video or turn buyers off.

Take a look at the finished product:

Again, I’m not likely to win an Academy Award anytime soon but I stuck to what I was capable of and the result is still a video that fits what I wanted. It clearly shows what the bag looks like, its features, and how it looks when worn in different ways – all details that customers want to know.

So there you have it, a step-by-step guide to filming your own product videos for your brand.

Feeling inspired? Good – now it’s your turn!

Get out there and start filming. Don’t be discouraged if it takes time to find what works or editing is difficult, these are all things that get better with practice.

In fact, if you’re anything like me there might be a couple failed attempts before the final product but that’s all part of the creative process, so enjoy it.

If you’ve been motivated to make your own product videos by this article, or you have questions about how to go about it, let me know in the comments below.

• The Ultimate Guide to Instagram Video for Businesses in 2021
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• The Complete Guide to Video Marketing for Businesses in 2021

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How to Make a Product Demo Video that converts (+Free Template)

Marketing Content Strategist

Table of contents

What is a product demo video, how can product demo videos benefit your business, how to make a product demo video, product demo video faqs, subscribe to techsmith’s newsletter.

Did you know that by the time someone is looking for a product demo video, they’re already very keen on the idea of buying that said product? In fact, there’s a good chance they’re already sold.

Research by Think With Google found that over 50% of internet users look for videos related to a product or service before visiting a store, making it crucial for businesses to invest in product demo videos. Without a compelling demonstration of your product, you run the risk of losing potential customers to competitors that have invested in video marketing.

Make amazing demo videos!

Make professional-quality demos videos quickly and easily with Camtasia. Record your screen or upload an existing video, then bring the “Wow!” with effects, music, and much more.

You may already have a good idea of just how important video marketing is and the impact it can have on driving sales. But, creating a product demo video might seem intimidating if you’re not familiar with the process. 

That’s where this guide comes in! 

In this article, we’ll provide you with the necessary resources and skills to create a top-notch product demo video that will help you showcase the unique features and benefits of your product.

In a nutshell, a product demonstration video illustrates how your product works by showing it in action. This can be a compelling way to communicate the value of your product to prospective customers and persuade them to make a purchase.

In fact, product demo videos are one of the most popular types of instructional videos out there – and for good reason! Plus, knowing how to make a product demo video is a skill that will serve you well across a wide range of industries and professions — maybe even all of them! 

What’s more, you don’t need to be a video expert to create an amazing demo video! With the right tools and a bit of planning, you’ll be well on your way to creating a stunning video that showcases the full potential of your product.

In this guide, we’ll break down the process of how to make a demo video into four easy steps, so you can create outstanding video marketing content. But first, let’s take a look at some of the other ways businesses can benefit from demo videos.

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We’ve said it once and we’ll say it again: product demo videos are an effective — possibly the most effective — way to showcase a product’s features and use cases.

By visually demonstrating how your product works and highlighting important features, you can help potential customers understand how it can meet their needs. This is especially important in today’s market, where consumers are bombarded with countless options and are often looking for guidance on what to buy. 

However, the very best demo videos can benefit businesses in a number of ways. From building trust and credibility to increasing traffic and sales. Let’s take a closer look at some of the most valuable ways in which a video demo of a product can help businesses grow. 

Product demo videos build credibility

Perhaps one of the key benefits of product demo videos is that they can help establish credibility and encourage your audience to trust that your product is going to help them in the way they need. 

By giving potential customers a clear understanding of what they can expect from your product and what makes it the best solution to the problem they’re trying to solve, you can help them feel more comfortable in taking the next step and making a purchase. This is especially important for newer or lesser-known products, where customers may be hesitant to take a chance on something they’re unfamiliar with.

Product demo videos introduce product features

Showcasing the features of a product and its USPs is a great way to sell to an audience without making it feel like a heavy-handed sales pitch. Rather than telling your audience they need to buy your product, you’re showing them how it will help them. 

This ‘show don’t tell’ approach can be a great way to explain how your product will address their needs, without seeming too “salesy”. In turn, this will help you build trust with your audience, and come across as a brand that’s authentic and approachable.

You can also use product demos as a way to announce product updates and explain new features. By walking viewers through the changes and showing how they’ll benefit, you can get your audience excited about what’s to come. 

Product demo videos increase traffic

There are a number of ways that video can help boost traffic to your website. First, the internet has become an incredibly visual space and with this change, videos have become more and more important for SEO.

In fact, research shows that websites featuring videos are 53 times more likely to reach the front page of Google than those without. And with over 25% of searchers clicking on the first organic search result , getting links to your website as high as possible on the first page of Google is key to driving traffic.

And what do users do once they’re on a website with lots of video content? They watch the content! Your videos will encourage users to spend more time on your page, which sends a positive signal to search engines — boosting your SEO and web traffic even higher! It’s like the opposite of a vicious circle. 

Finally, videos can be shared across a wide range of platforms, from YouTube to Facebook, all of which can increase your brand’s visibility and reach. In fact, viewers will share the very best videos with their friends and family, further increasing your exposure and driving more traffic to your website.

Product demo videos increase sales

When potential customers see your product in action, they’ll start to understand how it can solve their problems, which will make them more likely to buy. It’s not just about showing them what your product can do, it’s about addressing any doubts or concerns they may have about the quality or effectiveness of the product in question.

Good advertising has, at some point or another, fooled all of us into thinking that some product is going to be the best thing since sliced bread. But then when we finally get our hands on it, it doesn’t live up to expectations and we’re left disappointed. 

As a result, many people have become skeptical of advertising and wary of products that might not be all they’re cracked up to be. However, showing people how your product works will give them a little taste of what it will be like to use it themselves. This can alleviate doubts, which will make consumers more likely to make a purchase.

So, if your business is yet to make a product demo video, then what are you waiting for? 

Step 1: Plan your product demo video

As the old adage goes, failing to plan is planning to fail — and the same goes when you make a demo video. To create a successful demo video it’s absolutely vital that you take the time to plan out your video. 

This means thinking about your video’s message, working out what you want your audience to learn from it, and what they’ll need to see in order to take the next step. As you plan your product demo, you’ll also want to include the following points:

Describe the product

Provide a high-level introduction to what your product does — but keep it brief. Remember, your audience is already interested in buying your product, they wouldn’t be watching your video if they weren’t! 

Provide a solution

While it can be tempting to focus exclusively on cool features, be sure to mention the problems and pain points that your product will solve. The idea here is to remind your audience why they need your product, which will encourage them to take the plunge. 

Show how the product works

A video demo wouldn’t be a demo without a demonstration. But remember, while it’s important to show your audience how your product works, you should avoid going into too much detail. 

Your demo video doesn’t need to outline every single step required to use the product. In fact, it’s usually better to put the more intricate details in a tutorial video .

If you are working with a complex product, however, you might consider creating multiple demo videos that address different functions and uses. However, we’d still recommend starting with a more general overview that’s likely to appeal to your entire audience.

Provide the audience with a clear call-to-action (CTA)

At the end of your demo video, always provide a specific and clear next step for your audience to take. Your CTA can be super simple, such as a button to “Start a Trial”, “Request More Information”, or even “Buy Now”. In fact, we’d say that the best CTAs are simple and effortless — because customers are more likely to follow the path of least resistance. 

Once you’ve thought through each aspect and have an idea of how to incorporate them into your video, you might find it helpful to write a script and storyboard . This will ensure you have a solid foundation for your product video demonstration.

Then, with a clear plan of action, it’s time to move on to step two.

Step 2: Start with a product demo video template

Now, if you’re thinking that you need to create a product demo video from scratch, we’re here to tell you otherwise. 

With Camtasia, you can access a wide range of templates to help make the video creation process as smooth and easy as possible. And before you ask, yes, we do have a product demo template that you can use in Camtasia. 

This template is called “feature demo”, and as soon as you open it into Camtasia, you’ll see that, as if by magic, your entire video will already be laid out for you. Best of all, the template is completely customizable! You can change colors, logos, fonts, and more to fit your product branding.

Once you’ve opened up your template, it’s time to move on to the third step: recording your footage.

Step 3: Record your product in action

To capture a software program in action, you’ll need a tool that will let you record your screen. Fortunately, we at TechSmith have several screen recording tools you can use.

Of course, if you’re filming a demonstration of a physical product, you’ll need a physical camera rather than a screen recorder. But most of the other steps discussed in this guide will still apply to you. 

For desktop software

If you’re using a desktop, Camtasia is a great all-in-one program for creating a demo video project, as it offers tools to record your screen and edit your video.

For iOS apps

On the other hand, if you need to record an app or feature on an iOS device, we can help you there as well! With the TechSmith Capture mobile app, you can easily record your smartphone screen and import the recording into Camtasia .

Once you have your software open on your computer, you may want to walk through the product demonstration a few times for practice, kind of like a dress rehearsal!  When it comes to doing the product demonstration for real, it’s worth considering the desired dimensions of your finished video, as resizing it later on might affect the picture quality. Knowing the output size before you record will ensure that your finished video is crisp and clear .

Then, when you’re ready, open Camtasia and select the record option. You’ll then be prompted to select the part of your screen that you wish to capture.

This is also when you’ll need to select which audio sources you want to record, including system audio, microphone audio, neither, or both. Recording system audio means anything that would normally play through your computer speakers will also be captured, which might be important if your software features any sound.

However, system audio refers to all the sounds that your computer makes, including things like email notifications. So be sure to adjust your settings so your recording isn’t interrupted by distracting beeps and tones.

If you choose to record your narration as you demonstrate your product, then you’ll also want to capture your microphone . However, if you have prepared a script, you might find it easier to record your voiceover separately, after you’ve captured the onscreen action. But don’t worry, Camtasia makes it easy to sync audio and video sources .  

Once all the prep and practice is out of the way, it’s time to hit the Record button and capture your demonstration. Don’t worry — you’ve got this! 

When you’ve finished showing how the product works, hit Stop. 

You can follow the same steps to capture any additional recordings that you outlined in your plan. Keep in mind, it’s easier to remove or trim down any unwanted footage than to have to re-record a missed step later.

Step 4: Edit your product demo Video

Once you’ve planned and filmed your video, it’s time for the fun part – editing! Don’t worry if you’re new to this, Camtasia’s easy-to-use drag-and-drop editor makes editing easy and intuitive.

The editing suite is where you can trim your footage , insert your audio narration, add captions , add music , and play with animated effects — as well as a load of other things that will make your video stand out. 

From the TechSmith blog to the free TechSmith Academy, there’s a whole library of resources and instructional tutorials that you can use to familiarize yourself with all of Camtasia’s tools.

However, do keep in mind that despite the cornucopia of tools and effects, it’s important not to go overboard. We know firsthand how tempting it can be to use every neat trick you learn, but remember to refer back to your storyboard for guidance, and always keep your audience in mind.

The best videos are usually kept simple so that your audience can focus on the information you want to convey.

How to edit with templates

If you used a template to create your video, even better! Your editing process will be even faster and more efficient.

With the template already laid out on your timeline, it’s as simple as taking your screen recording (or real-life footage) and dropping it into the placeholder.

Camtasia will give you a few options for adding your footage to the placeholders, but we recommend using Ripple Replace. This option adjusts the length of the placeholder to fit your footage, without removing affecting the other items and effects. It’s all customizable though, so feel free to adjust the transitions and identification (often called lower-third) graphics as you see fit.

The “feature demo” template also has options to add device frames that can make your footage look like it’s on a computer screen or mobile device. All you have to do is drag your clip into a scene and transition into the full screen of your recording.

Pretty sweet, right?

Bonus! Reuse your template

Now this part is really cool. Once you have your demo video set out the way you like, you can save it as a new template, ready to be used for your next video, and the one after that! 

This can save a lot of time in the future as you’ll already have all your own brand elements ready to go. The only thing you’ll have to do next time is swap out the footage and any visual aids, such as text or annotations, that are specific to your recording.

Saving the video you just made as your own custom template is easy too. In fact, it’s probably easier than all the other steps we’ve covered — and even they weren’t that hard, right? 

The first step is to replace the screen recording with a placeholder, after you’ve saved and/or exported your demo video that is. To do this, right-click any piece of media on the timeline and choos Convert to Placeholder.

Then, go to File > Save as Template and provide a name for the template file. This saves the template in Camtasia on your computer.

If, on the other hand, you want to share your template, go to File > Export > Template, and name the file.

Your template will then be exported as a Camtasia Template file, known as a CAMTEMPLATE. Once it’s exported, you can send the file to colleagues or place it in a shared location. All they have to do is download the template file and double-click to add it to their templates menu, where it can be selected at any time.

The Camtasia template file works on both Windows and Mac, so you don’t have to worry about sharing between different platforms.

The ideal length for a product demo video is between 60 and 90 seconds, though two minutes is okay for more complicated products. This should be the perfect amount of time to showcase the key features of your product, without overwhelming the viewer with information.

Most product demo videos have a product intro, a demonstration of its key features, and a call to action. This way, you can show your audience how your product will help them, and encourage them to take the next step, such as registering for a free trial or making a purchase.

When it comes to budget, there’s no one-size fits all solution. Big companies spend thousands of dollars on their demo videos. But, with the right knowledge, a little planning, and some practice, you can create a demo video in-house for little to no cost.

Additional Resources

How to create a video storyboard, how to make a youtube channel: step-by-step guide, snagit vs. camtasia: which screen recorder is right for you.

The free product video maker

Create product videos that sell. Animoto's drag-and-drop editing tools and visual effects make it easy. No training or experience necessary.

Sell more with compelling product videos

Product videos have been proven to increase sales. Animoto makes it easy to create videos to showcase your products or ecommerce site. Make how-to videos, product demos, and more using your existing photos and video clips. Even drive buyers to your online store with video ads that get results. With Animoto, you can rethink the way you do ecommerce video marketing and give your brand a boost.

See how this ecommerce retailer increased sales 400% with one video

Nest Homeware was struggling to figure out a quick way to incorporate video into their marketing promotions, until they discovered Animoto. With Animoto they were able to upload and convert their existing photos to create an engaging video for social media. The process was fast and straightforward, and the results were amazing. Within a few weeks, Nest Homeware saw a 400% increase in sales.

Get started with free product video templates

Highlight the problem your product solves to drive action and promote your business.

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Highlight key product features to convince potential customers to buy.

Everything you need to create product videos

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Save your logo, colors, and brand font in Animoto once, and bring every video on-brand with just one click.

Choose from a variety of professionally-designed video styles and templates to create videos that stack up to the big brands you see on social.

Make a product video in minutes

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We want to help you sell more products

As you get started making marketing videos to promote your products, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of video experts are ready to help you grow with tips, ideas, and inspiration, along with feedback on your videos.

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Integrations

Inspiration

Consideration

Go hybrid with Prezi

It’s a new world. Are you ready? Here’s how Prezi helps your team thrive in today’s hybrid workplace.

Create moving, zooming presentations that grab attention and keep it.

Appear right alongside your content while presenting to your audience.

Make stunning interactive charts, reports, maps, infographics, and more.

Want better meetings? Meet Prezi Video.

Prezi video.

It’s you and your content together on screen. The easiest way to drive engagement in your hybrid and virtual meetings.

It’s you and your content together on screen — the easiest way to drive engagement in your hybrid and virtual meetings.

Mac, Windows, Chrome

Pick a conferencing app. any app., prezi video works with your favorite video conferencing tools to amplify and enhance their effectiveness.

Zoom meetings

Microsoft Teams

GoToMeeting

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Your brand, front and center

Easily create professional-looking, branded video presentations.

Use your existing slide decks or start from scratch

Drop in photos, gifs, and video from your drives or the web

Get started

They'll be all eyes. And all in.

Keep your audience personally invested and focused on you.

Viewers can still see you, even as you screen-share graphics

They can interact using live on-screen gifs, emojis, and text

More flexibility for less meetings

Eliminate the hybrid time-zone scheduling struggle.

Make a video presentation people can watch any time

Share it in email, social media, or messaging apps like Slack

Just a few of the Fortune 1000 brands that meet better with Prezi Video

Virtual meetings. Real engagement.

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Sales pitches.

Stand out from the competition by using a better way to connect personally with prospects and customers, even when you can’t be there in person.

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Meet with prospects in real time or send personalized prospecting videos highlighting your product or service in new and engaging ways.

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Elevate your brand with polished, professional-looking presentations, marketing materials, and product demos that empower your sales team.

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Put your company in the virtual space, generate quality leads, and improve customer experience with interactive product demos, webinars, and more.

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All-hands meetings.

Host entertaining, engaging company all-hands that boost morale and keep the human connection in your hybrid and virtual workplace.

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Make even policy changes feel exciting, as well as leadership messages, department updates, coworker kudos, new-hire intros, and more.

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Create professional presentations that tell the stories behind your key metrics, projections, company goals, and business decisions.

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Visual lessons.

More than ever before, young people learn visually. Reach your students with highly eye-catching materials that engage as well as educate.

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Preview the day’s lessons with short videos your students can watch beforehand, so they get the most out of your class time together.

Create highly visual, easily shareable training materials covering everything from policy compliance to customer relations to equipment use.

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Add a personal touch in messages to parents such as progress updates, announcements, assignment details, and semester highlights.

Use Prezi Video. Meet with great success.

How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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18 Impressive Product Demo Videos You'll Want to Copy

Updated: September 15, 2022

Published: August 25, 2021

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.

A recent Wyzowl study revealed that 69% of consumers prefer to watch a short video to learn more about a brand’s products or services.

With 84% of people saying they’ve been convinced to make a purchase based on a brand’s video, it’s clear video marketing is the future and product demo videos are a lucrative path forward.

There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video.

Want to skip straight to the videos? Click here .

How to Create a Product Demo Video

• Identify the goal.
• Determine your audience.
• Set a budget (and a timeline).
• Decide between in-house or agency.
• Structure your video.
• Choose between animation and live-action.
• Write a script.
• Create a marketing plan.

Free Product Go-to-Market Kit

Free templates to ensure that your whole team is aligned for your next product launch.

• Product Launch Template
• Product Roadmap Template
• Sales Plan Template

You're all set!

Click this link to access this resource at any time.

1. Identify the goal.

Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with.

What action do you hope the viewer takes after watching your video, and what business need does it fulfill? For example, " After watching our product demo video, we hope the viewer submits a demo request form ."

2. Determine your audience.

Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or, is this video reaching people who have never heard of you? What will this audience be concerned with? How long will they want to watch? What buyer persona will you be gearing this video for?

All of these are important questions to answer.

For example, let’s say you’re introducing software that regulates the temperature of various areas in your office.

The audience for your video might be harried office managers who are constantly fielding requests to turn the temperature up or down.

They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs.

3. Set a budget and a timeline.

Do you have $7,000 or $80,000 to make this product demo video?

Identify your budget so you know how to proceed. This is also the time to set expectations. If you have a $500 budget, you’re not going to come out with a video on par with Apple’s latest release – and that’s alright.

Oh, and don’t forget to outline when you need this video to be completed. Even the biggest budgets can run up against roadblocks if the timeline is too limited.

4. Decide between in-house or agency.

This decision will likely be dependent on your budget. If you have a lot to work with, interview agencies that can give you quotes and creative pitches for your project.

If you have a small budget, you can still create a great video with a smartphone that has a high-quality camera. You can also screen record your computer to use as B-roll as you navigate through your platform.

Work with what you have and be proud of whatever you create. Consider leveraging an interactive product demo software to allow customers to actively engage with the features and functionalities of the product and provide a personalized and immersive understanding of its capabilities.

5. Structure your video.

Will you tell a story? Highlight pain points? Use text or visuals only? Decide how you want to communicate your goal and how you’ll bring it to life.

If you’re working with a creative agency or freelance videographer, they may help you define the structure. If you’re going it alone, use videos like the ones we’ve listed below to inspire you and define which format will work best for your product and goals.

Another factor to consider is length. How long should a product demo video be, you ask? Two minutes is the sweet spot. However, you can go up to five minutes, if your demo goes into detail about use cases and features.

6. Choose between animation and live-action.

Animation can sometimes be a little cheaper than a live-action video. If you have a software product, you can also consider embedding an interactive demo onto your landing page. There are an increasing number of  interactive product demo tools  becoming available to do that.

Work within your budget and skill level. In addition, narrow down which option best highlights your product and the scope your project requires.

7. Write a script.

The script is a crucial part of your video. It defines the tone, pace, and message.

Start with a project brief, move on to an outline, and navigate your script, section by section, making sure it speaks to the goals you’ve previously outlined.

Call out opportunities for B-roll throughout, and always conduct a verbal run-through before getting behind the camera. This will help you see if anything sounds unnatural and should be reworked.

For more tips and a video script template, check out this blog post and accompanying video on how to write a video script .

8. Create a marketing plan.

Once you’ve shot, edited, and finalized your video, it’s time to decide how you’ll share it with your audience . YouTube, your website or campaign landing pages, and special email campaigns are all great channels for distribution.

But don’t overlook less obvious opportunities, like including your video in your email signature , sharing it in partner blog posts, and incorporating it into your sales team’s pitches.

Product Demo Video Examples

1. the lip bar.

In this demo, a model shows makeup users how to use one of the brand’s products: the "Caffeine Concealer."

At just under five minutes, the model incorporates the product into their makeup routine and explains the application method as they go.

Here's why this works: While the demo allows viewers to see what the product will look like in real life, it also helps show consumers just how easy it is to add it to their daily beauty routine.

2. Airtable

This classic product demo video uses animation to show how users can benefit from it.

What this video does well is demonstrate several different use cases, taking a broad, top-of-the-funnel approach that will attract the masses.

Airtable also do something else that’s incredibly smart. As the seconds tick by and viewers hypothetically click out of the video, the information shared gets more specific, with specific tactics and features.

Airtable knows if someone has stuck around over one minute into their demo video, this is likely a qualified lead who wants to learn more.

3. Zendesk Sunshine

Zendesk leads with pain points in their product demo video.

"Customer relationships are complicated … made up of fragmented pieces of what you know about your customers … it’s kind of all over the place," a narrator explains. But Zendesk gets it: "What seems like chaos is actually everything you want."

The viewer immediately feels like Zendesk understands them. It’s a full 50 seconds into the video before Zendesk even introduces a solution.

We never actually see the platform at work, but that’s not really the goal of this video. That's what makes it an effective demo. 

4. SurveyMonkey

At nearly two minutes long, this product demo packs a powerful punch with visuals of SurveyMonkey’s benefits and features as well as a walk-through of the product interface.

Why it works: Viewers see just how easy it is to send a survey using SurveyMonkey. They even see how it integrates with other platforms like Slack.

This is a workhorse of a demo video, but the viewer witnesses how SurveyMonkey can integrate into their daily workflow – and how easy the product is to use, from sign-in to send.

5. Headspace

Is there anything harder to sell on the internet than meditation? Headspace makes it seem easy with their modern, relatable animated product demo video.

They offer a "healthier, happier life" and show you how the app works for a variety of users with differing goals and times.

This demo works well because it’s an inclusive video that communicates a lot without overwhelming the viewer.

Esusu, an app created by Forbes 30 Under 30 social entrepreneurs Abbey Wemimo and Samir Goel , aims to help people in marginalized locations with financial planning. The demo created by the company gives viewers a look inside Esusu’s platform and the tools it has to offer.

Specifically, this demo walks through how families can use the platform together to build each member's credit, save funds together, or send funds to each other.

One great thing about the intro above is that it establishes a pain point by asking the audience if they've ever dealt with bad credit or poor savings. Then, it highlights exactly how Esusu can help them.

This demo is also a great example of how a quick and simple tour of an app can show potential users exactly what they need to know about navigating and using this type of financial planning app.

This glossy product video introduces the new iPhone 12 by showing what it can do. Simple text alerts the viewer to the features and capabilities through vivid visuals.

The goal of this product demo is to wow rather than educate, and that’s exactly what it does.

Slack uses this brightly hued video to break down a common misconception about their platform: that it’s only for sending private messages. They walk viewers through how teams can communicate using their interface.

"It’s way more than just a place to talk," explains the actor, "we keep all of our files here too."

The video is feature-heavy, but the actor chimes in with how those features translate into benefits as he walks viewers through a demonstration of Slack.

A simple "Get started with Slack, today" closes out this informative video with a clear call-to-action.

9. The Origins of Nike Free

This product demo tells the origin story of the Nike Free running shoes.

What works well here is the context the brand provides for the idea and vision behind the product.

The shoe creators share a bit about how the shoe was designed and call out benefits like, "more natural movement" and "nice, modern evolution."

A simple tagline at the end reads, "Engineered for modern motion."

10. Duolingo

Duolingo kicks things off with social proof from The Wall Street Journal: "Far and away the best free language-learning app."

What follows is a description of how the platform works, backed with more data on how effective it really is.

If you want to prove that your product works, sometimes facts are more alluring than a demo of the product itself.

11. IKEA Place

There’s nothing wrong with stating your purpose upfront.

"Hey, IKEA would like everyone to know about Place, our new augmented reality app," explains this demo video.

What follows is a demonstration of the app and a video montage of people struggling to design and furnish new spaces.

"We want to make it easier for people everywhere to imagine a better place," the narrator explains.

Why this works: It addresses a pain point and explains why this product is here to solve it. Not every demo has to use this formula, but it is a great place to start. 

12. NoseFrida

Your baby is cute until she’s not.

The narrator in this demo explains what happens to a baby’s nose when they’re sick – and why your baby gets fussy.

Immediately, he’s identified the viewer’s pain points and explained the problem with NoseFrida’s competitors.

The narrator begins to explain how to use the NoseFrida, a device that allows parents to physically suck snot out of their baby’s nose and effectively ruins your days of carefree milkshake sipping forever (take it from me).

It’s here that the company does something brilliant. They know their customer’s biggest purchasing block is the gross-out factor this product elicits, so they confront it head-on.

"Breathe easy, we know what you’re thinking," the narrator says. They then explain how NoseFrida is designed to be hygienic and safe.

Know your product has a big red flag for customers? Try addressing it bravely, like NoseFrida does, instead of tip-toeing around the elephant in the room.

13. Craftsy

How do you get people to part with their most valuable asset: their free time? Online learning platform Craftsy, formerly known as Bluprint, has the right formula.

They first engage users by letting them know they have something for everyone. The narrator says, "Whether you’re just getting started with a craft or looking to advance your skills, our world-class instruction is here to help."

The video then outlines the various lessons consumers can take, from baking to knitting, emphasizing the value of having seasoned instructors to guide them.

Are you known for one product but want to introduce another? Sphero knows a little about that.

A few years ago, the brand created a robot called BB-8 for a little-known movie called Star Wars: The Force Awakens . Lucky for them, I hear that panned out.

In a Kickstarter video for their newest robot, they begin by featuring the iconic BB-8 robot that skyrocketed their success. Once the viewer knows who they are, they present their new robot: The Sphero RVR.

The rest of the video features the robot’s engineers speaking about what their new creation does and why it’s special. We believe them because they’ve tethered this new creation to their past authority.

What works well here is that Sphero establishes its credibility straight on by referencing past success then introduces their new product and its features. 

15. Ring Door View Cam

This is another great example of showing viewers instead of telling them what your product can do.

The video shows everyday people using Ring’s Door View Cam in a variety of ways.

We see them use the mobile interface, benefit from the speaker, and avoid danger using the camera.

Many times, demos outline the benefits but what's better than seeing it in action? That's why use cases are great for demos.

16. Peloton

This product video begins with an origin story of the Peloton bicycle and quickly moves to the benefits (i.e., you can ride it in your bedroom without waking your partner).

Before you know it, the video is speaking to viewer pain points, "One of the challenges with boutique fitness is that it can be inconvenient."

Their solution? Peloton.

Thousands of classes, experienced instructors, community, and ease of use.

Close-ups of the machine in use highlights certain features, but what this video demonstrates most is the experience you’ll have using Peloton.

"This is what I’ve been missing," says one video participant.

I can’t help but think that’s the primary goal the makers of this video had for their viewers.

This is a classic example of a product demo video. A solid, feature-heavy script that immediately jumps into how professionals can use and benefit from Zoom.

What works well here: The viewer sees the product being used as they listen to how it works, and they’re left with a clear picture of what Zoom can offer them.

I’ve saved the most comprehensive product demo video for last. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds.

What follows is a careful walk-through of the product, its benefits, and how to pick the perfect plan.

Viewers who make it to the end likely signal to Gusto that they’re ready to speak with a salesperson. This video probably works best for buyers further along in the buyer’s journey.

Key takeaway: If your goal is to introduce your product/service to new audiences, stick with a shorter option that’s quick and easy to consume.

Using Product Demo Videos in Your Marketing Strategy

Product demo videos might take a bit of time and planning to create, but once they're live, they can be an effective piece of your brand's overall video marketing strategy.

As consumers seek out more video content while researching products, marketers are also finding that videos are their most effective asset . Like them, you'll want to leverage video marketing and product demos to guide your prospect to the customer stage.

Want to create your own video? Check out our ultimate guide to video marketing.

Editor's Note: This blog post was originally published in June 2019, but has been updated for comprehensiveness.

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 24 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• Inspiration

17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

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Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

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How to video record yourself presenting a PowerPoint

What type of content do you primarily create?

Recording yourself presenting a PowerPoint can be challenging, especially getting the technical aspects right. You need to capture your screen, webcam, and audio seamlessly while delivering your content naturally and avoiding awkward transitions between slides.

Finding a tool that integrates all these components can seem daunting. However, recording yourself presenting a PowerPoint doesn't have to be reserved for the tech-savvy or professional speakers.

Whether you're a teacher creating online lessons, a marketer producing a product demo, or someone looking to improve their presentation skills, this guide will walk you through user-friendly tools and strategies that will teach you how to video record yourself presenting a PowerPoint.

• Recording yourself presenting a PowerPoint can be challenging, but it doesn't have to be reserved for experts.
• Video recording offers unlimited reach, repurposing opportunities, and a more engaging experience.
• Use PowerPoint's built-in recording feature or tools like Descript for a polished presentation.
• Other tools like Zoom, Loom, OBS Studio, Clipchamp, and Quick Time Player can also be used for recording.
• Tips include practicing your script, using slide notes, ensuring high-quality audio and lighting, and incorporating storytelling techniques.

Why video record yourself presenting a PowerPoint? 

Video recording your PowerPoint presentations offers several advantages:

• Unlimited reach : Unlike in-person presentations confined to a specific time and location, recorded videos allow your message to reach audiences globally at their convenience.
• Repurposing opportunities: Recorded presentations can be repurposed as evergreen content across multiple platforms, such as social media, online courses, webinars, and internal training materials, maximizing their value.
• Personal and engaging : Recording yourself narrating a presentation adds a personal touch and dynamic element that static slides alone cannot replicate. Your viewers can see and hear you deliver the content, creating a more immersive and engaging experience.

How to record your presentation with the PowerPoint app

Built-in recording feature in powerpoint.

1. Open the PowerPoint slide you want to record. 

2. Click on the Record tab of the top toolbar.

3. Click on the Record button and choose from any of the following options:

• From Current Slide
• From Beginning

4. You'll see the PowerPoint screen recording window.

5. Select the microphone and camera from the icon on the top-right.

6. Click the Stop and Replay buttons to end or replay your recording.

7. To export your presentation's recording, click Export to Video within the Recording tab.

Benefits : Easy to use, no external tools needed

Limitations : Limited editing capabilities.

How to make a more polished recording of your presentation with Descript 

While PowerPoint's built-in recording features are helpful, they may not produce the refined result you want for your presentation. That's where Descript comes in handy. 

It’s a whole production studio at your fingertips, with video recording, transcription, and editing capabilities, ready to transform dull PowerPoint slides into an engaging experience for your audience. Descript also has a built-in screen recorder.

You can use Descript on Windows, Mac, or even straight from your web browser. 

Here's step-by-step guide to recording your PowerPoint presentation with Descript.

Set up your screen recording

1. Install and open Descript. At the top of the editor, click and open the Record panel. 

2. Select Screen.

3. Set Recorder settings:

Adjust the default recording settings to your liking, including the transcription language, the maximum recording resolution, and more. 

4. Set recording options. Choose which audio and video sources to record (e.g., microphone, computer audio, camera). Remember to turn the camera on to capture your talking head video alongside your PowerPoint presentation.

5. Click the Additional Settings icon for

• Studio Sound (Optional): Enhance audio quality with noise reduction and background removal
• Transcription (Optional): Enable automatic transcription for easier editing
• Recording separate audio tracks

6. Add (optional) Speaker labels for each audio track (e.g., "Narrator," "Expert") by typing them in the text box next to your audio inputs. 

Capture your screen recording

1. Select the right recording option:

• Recording into script : Choose this if you haven’t recorded anything yet.
• Replace selection : Choose this if you already have a script and want to replace a specific section with a new recording.
• Record new layer : Pick this for recording your video as a new layer on top of an existing recording.

2. Click Record at the bottom of the Record panel.

3. Drag over the area of your screen you wish to record. Click Start Recording. Press Space to start recording the full screen.

4. Click Stop to finish recording

Bonus: Descript creates separate tracks for camera, microphone, and computer audio. You can edit each track individually for more precise control.

• Do a short test recording to ensure everything is set up correctly.
• Set your recording to transibe for easier editing.

Editing and polishing your PowerPoint recording in Descript

Descript's AI video editing tool makes it a breeze to trim, cut, and splice your video footage, ensuring a seamless flow from start to finish. You can add smooth transitions and other visual effects to make your presentation pop.

Here’s a glimpse of how to edit and polish your PowerPoint recording in Descript:

Edit your recording like a doc

Did you make a mistake during a slide transition? No problem. Just delete those sections in the text transcript (created automatically by Descript) and the video will adjust to match.

Remove filler words

Sound smoother and more confident by easily removing filler words like "um" and "uh" from the transcript.

Fix voiceover mistakes by typing

Didn't nail your delivery on a specific slide? No need to start from scratch! Descript's Overdub feature lets you simply type in the correct narration and replace the audio on that slide with AI voice cloning.

Boost video quality and engagement : 

• Crisp up audio quality by reducing background noise and room reverb with the AI-powered Studio Sound feature.
• ‎Replace your background completely with the Green Screen Video Editor —look like you're presenting in a sleek studio or broadcasting from a beach.
• Enable Eye Contact simulation with AI, so it appears you're making direct eye contact with viewers, even if you’re looking or reading something off-camera.

Other ways to video record yourself presenting a PowerPoint 

Use Zoom’s meeting recording feature to record yourself giving a PowerPoint presentation. Start a Zoom meeting with yourself, share your PowerPoint window, and enable recording

Loom is a handy screen recording tool that also offers a webcam overlay. Launch the Loom app or Chrome extension and set it to record your screen and webcam. Expect high-quality recordings but no advanced editing features. The free plan offers only five minutes of recording at a stretch.

3. OBS Studio

OBS Studio is a free, open-source screen recorder/streaming software with a steeper learning curve. It’s popular among advanced or tech-savvy users who need granular customization and control.

To record your presentation, add a "Screen Capture" source to capture your PowerPoint window and a "Video Capture Device" source for your webcam. 

4. Clipchamp: Recording natively in Windows

You can use Microsoft’s Clipchamp , the built-in screen recorder and video editor for Windows, to simultaneously capture your computer screen, webcam, and audio for recording your PowerPoint presentation. It’s also available as a browser-based app. You can record up to 30 minutes on screen and webcam recordings.

Users can also adjust the screen and webcam recordings in the editing timeline separately. 

5. Quick Time Player Recording natively in Mac

Use Mac’s Quick Time Player to record your PowerPoint presentation. It’s not as straightforward as the other options on this list, so here’s a quick guide to help you out:

• Launch Quick Time Player.
• Select File and go to New Movie Recording.
• You'll be recording your entire screen in addition to recording your face, so adjust the size and location of the recording window so that it's in a nonintrusive corner of your PowerPoint.
• Go to View and select Float on Top .
• Next, go to File and select New Screen Recording.
• On the menu that appears, select Record Selected Portion and drag a border around your PowerPoint and the webcam recording window.
• Press Record and start presenting.
• You can adjust the video quality and the audio source in the webcam recording window.

How to turn your PowerPoint presentation slides into a video 

Did you know PowerPoint lets you save your presentation as a video, too? 

Here's a breakdown of the two ways you can do so—keeping all the presentation elements (narration, animation, pointer movements, timings, and so on) intact in the presentation itself.  

Save your PowerPoint presentation as a video

This creates a separate video file (MP4 or WMV) that anyone can play, even without PowerPoint. 

Follow these steps:

• Save your presentation
• Go to File > Export > Create a Video
• Ultra HD (4K): Best for large screens (if you have Windows 10+)
• Full HD (1080p): Great for computers and TVs
• HD (720p): Good for streaming online or on DVDs
• Standard (480p): Smallest size, good for phones

4. Decide on narration

• If you haven't recorded yourself talking, choose "Don't Use Recorded Timings and Narrations" from the dropdown menu
• If you have a recording, choose "Use Recorded Timings and Narrations." You can also set how long each slide shows for (default is 5 seconds)

5. Click Create Video

6. Name your video, pick a folder to save it in, and choose a file type (MPEG-4 or Windows Media Video)

Creating the video might take a while, especially for longer presentations. You can even leave it running overnight. Once done, find your video in the chosen folder and double-click to play it.

Save your PowerPoint presentation as a slideshow

This saves your presentation as a special file (PPSX) that starts playing automatically on full screen when opened. It only works with PowerPoint.

Here’s how it works:

• Make sure your presentation is saved (regular PowerPoint file)
• Go to File > Save As .
• Pick a folder to save the slideshow in.
• Under Save as type, choose PowerPoint Show (*.ppsx) .
• Click Save .

Now when someone opens the file, it will automatically play the slideshow.

Pro tips for making better video PowerPoint presentations 

Practice your script.

Recording a flawless PowerPoint video rarely happens in one take. The key is practice.

Record practice run-throughs and watch them back. Make notes on areas that need improvement or parts lacking clarity. The more you drill your script, the more confident and natural you'll sound in the final recording.

Take advantage of PowerPoint's built-in Speaker Coach . The feature shows you whether your pace is too fast or slow, your use of filler words like "um," and suggestions to improve your voice modulation.

Use slide notes for coherent delivery

Wouldn’t a personal teleprompter make presentations so much easier? That’s what slide notes are for.

Having your thoughts and talking points organized within your PowerPoint file lets you have all crucial information and prompts readily available when recording.

Go ahead and add detailed notes or even a full script for each slide. This will help you stay on track and provide a handy transcript reference if you need to do any editing or voiceover work in post-production.

Use high-quality audio equipment or turn on Studio Sound

Poor audio recording quality is a surefire way to make even the most visually polished video feel amateurish. Do your presentation justice by investing in a decent external or Bluetooth microphone and audio interface to capture clear voiceover audio.

If you must use a built-in mic, record in a quiet environment to minimize background noise pickup. Or better yet, pair up with an AI-powered audio enhancement tool like Descript's Studio Sound , which reduces background noise , reverb, and other artifacts.

Ensure a clean background and even lighting

Ditch cluttered backgrounds. You want people to focus on the content of your PowerPoint and not be distracted by the funny shapes and colors in your video. 

Your video lighting and framing matters, too. Position yourself facing a natural light source or bring supplemental video lighting to eliminate weird shadows and squinting-level glare.

Look directly into the camera or turn on Eye Contact

Looking directly into the camera is essential to create a sense of connection with the audience. Position your webcam or camera at eye level and imagine you're talking to a friend. If you're using Descript, enable the Eye Contact feature to auto-adjust your gaze towards the camera.

• Dress professionally and maintain a good posture to project confidence and authority.
• Use visuals, animations, and multimedia elements to enhance your presentation and keep your audience engaged.
• Consider adding closed captions or subtitles to your video for better accessibility and engagement, especially for those watching without sound.
• Speak clearly and at a moderate pace, using vocal variety to emphasize key points and maintain interest.
• Incorporate storytelling techniques, real-life examples, or personal anecdotes to make your video presentation more relatable and memorable .

Take your PowerPoint presentations from amateur to amazing 

Recording yourself virtually presenting a PowerPoint allows you to distribute your message using the most engaging type of content: video. And there are many screen recording tools out there that can capture your screen and web camera footage with just a few clicks. 

But how do you stand out?

By focusing on the presentation's depth, your delivery, and the video's quality. The first two are the bare minimum to communicate your message effectively. 

But the right screen capture software and all-in-one video creation tool like Descript can help you with third. Use the tool to improve the quality of your recorded PPT presentations. 

With Descript, it's easier than ever to record your screen, polish up the audio, and create stunning visuals all in one place. So why wait? 

Sign up for Descript today and simplify your workflow while creating a PowerPoint presentation video that sticks with your audience in the long term.

How do you make a presentation video with your face?

To create a presentation video with your face, follow these steps:

• Open your presentation in PowerPoint.
• Go to the Slide Show tab.
• Click on Record and choose From Current Slide or From Beginning .
• Choose your microphone and camera by clicking on a sound icon on the top-right.
• Start recording by clicking on the record button.
• Speak into your microphone to narrate the presentation.
• Your webcam will capture your face during the recording.
• Click Stop when you finish recording.
• Export your recorded presentation by clicking on File> Export>Create a video.

How do you present yourself in PowerPoint?

To present yourself effectively in PowerPoint, follow these steps:

• Determine the key information to include in your presentation.
• Design and prepare your PowerPoint slides with a cohesive theme.
• Craft a compelling introduction to engage your audience.
• Tailor your presentation to different time constraints for flexibility.
• Capture the audience's attention before you begin speaking.

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New generative media models and tools, built with and for creators

May 14, 2024

[[read-time]] min read

We’re introducing Veo, our most capable model for generating high-definition video, and Imagen 3, our highest quality text-to-image model. We’re also sharing new demo recordings created with our Music AI Sandbox.

Bullet points

Title: Unveiling Veo and Imagen 3: Next-Level Generative Media Models

• Veo, our most advanced video generation model, creates high-quality 1080p videos with cinematic styles.
• Imagen 3, our highest quality text-to-image model, generates photorealistic images with fewer artifacts.
• Collaborations with Donald Glover, Wyclef Jean, Marc Rebillet, and Justin Tranter showcase the creative potential of our AI tools.
• Responsible development includes safety tests, filters, guardrails, and digital watermarks for AI-generated content.
• Join the waitlist to access Veo and Imagen 3 and explore the future of generative media.

Over the past year, we’ve made incredible progress in enhancing the quality of our generative media technologies. We’ve been working closely with the creative community to explore how generative AI can best support the creative process, and to make sure our AI tools are as useful as possible at each stage.

Today, we’re introducing Veo , our latest and most advanced video generation model, and Imagen 3 , our highest quality text-to-image model yet.

We’re also sharing some of our recent collaborations with filmmaker Donald Glover and his creative studio, Gilga , and new demo recordings being released by artists Wyclef Jean , Marc Rebillet and songwriter Justin Tranter , made with help from our Music AI Sandbox.

Veo: our most capable video generation model

Veo generates high-quality 1080p resolution videos in a wide range of cinematic and visual styles that can go beyond a minute. With an advanced understanding of natural language and visual semantics, it generates video that closely represents a user’s creative vision — accurately capturing a prompt’s tone and rendering details in longer prompts.

The model provides an unprecedented level of creative control, and understands cinematic terms like “timelapse” or “aerial shots of a landscape”. Veo creates footage that’s consistent and coherent, so people, animals and objects move realistically throughout shots.

Examples of Veo’s high-quality video generation capabilities. All videos were generated by Veo and have not been modified.

To discover how Veo can best support the storyteller’s creative process, we’re inviting a range of filmmakers and creators to experiment with the model. These collaborations also help us improve the way we design, build and deploy our technologies to make sure creators have a voice in how they’re developed.

Here's a preview of our work with filmmaker Donald Glover and his creative studio, Gilga , who experimented with Veo for a film project.

Veo builds upon years of our generative video model work, including Generative Query Network (GQN), DVD-GAN , Imagen-Video , Phenaki , WALT , VideoPoet and Lumiere — combining architecture, scaling laws and other novel techniques to improve quality and output resolution.

With Veo, we’ve improved techniques for how the model learns to understand what's in a video, renders high-definition images, simulates the physics of our world and more. These learnings will fuel advances across our AI research and enable us to build even more useful products that help people interact and communicate in new ways.

Starting today, Veo is available to select creators in private preview in VideoFX by joining our waitlist . In the future, we’ll also bring some of Veo’s capabilities to YouTube Shorts and other products.

Learn more about Veo’s capabilities .

Imagen 3: our highest quality text-to-image model

Over the last year, we’ve made incredible progress improving the quality and fidelity of our image generation models and tools.

Imagen 3 is our highest quality text-to-image model. It generates an incredible level of detail, producing photorealistic, lifelike images, with far fewer distracting visual artifacts than our prior models.

Prompt: A close up of a sleek wolf perched regally in front of gray background, in a high-resolution photograph with detailed fine details, isolated on a plain stock photo with color grading in the style of a hyper-realistic style.

Prompt: Close-up of a jellyfish pulsating through crystal-clear water, tentacles trailing, vibrant coral reef background, macro photography, stock photo, high resolution, very detailed, soft lighting, professional color grading, shallow depth of field, sharp focus, taken with a DSLR camera in the style of professional photographers.

Prompt: View from above of beautiful river canyon with trees, showcasing its stunning natural beauty with green mountains and blue waters. The photo captures the vastness of nature's creation in the style of its creation.

Prompt: Shot in the style of DSLR camera with the polarizing filter. A photo of two hot air balloons floating over the unique rock formations in Cappadocia, Turkey. The colors and patterns on these balloons contrast beautifully against the earthy tones of the landscape below. This shot captures the sense of adventure that comes with enjoying such an experience.

Prompt: A pair of well-worn hiking boots, caked in mud and resting on a rocky trail. The head of a squirrel is poking out of one of the boots, and it looks lazily at the camera, a little king of its shoe. The laces of both boots fall loosely to the ground. There's a mountainous landscape in the background. Cinematic movie still, high quality DSLR photo.

Prompt: Three women stand together laughing, with one woman slightly out of focus in the foreground. The sun is setting behind the women, creating a lens flare and a warm glow that highlights their hair and creates a bokeh effect in the background. The photography style is candid and captures a genuine moment of connection and happiness between friends. The warm light of golden hour lends a nostalgic and intimate feel to the image.

Imagen 3 better understands natural language, the intent behind your prompt and incorporates small details from longer prompts. The model’s advanced understanding helps it master a range of styles.

Prompt: A photo of a man with short hair and beard smiling at the camera. The background is blurry and it shows trees and buildings in light colors.

Prompt: A view of a person's hand as they hold a little clay figurine of a bird in their hand and sculpt it with a modeling tool in their other hand. You can see the sculptor's scarf. Their hands are covered in clay dust. a macro DSLR image highlighting the texture and craftsmanship.

Prompt: Abstract sketch: A blur of expressive lines and energy captures the dynamic movement of a dancer in a gestural charcoal drawing. Sketch on aged parchment paper.

Prompt: Elephant amigurumi walking in savanna, a professional photograph, blurry background.

Prompt: The girl in white dress stood on the bank of an endless lake, holding flowers and looking at the sky full of pink clouds. The sky is reflected by the water surface, creating a beautiful anime scene. There were small hills covered with wildflowers around her, adding to its beauty. Anime style background, purple blue tone, soft light, warm colors, dreamy atmosphere, and romantic emotions.

Prompt: A weathered, wooden mech robot covered in flowering vines stands peacefully in a field of tall wildflowers, with a small bluebird resting on its outstretched hand. Digital cartoon, with warm colors and soft lines. A large cliff with waterfall looms behind.

It’s also our best model yet for rendering text, which has been a challenge for image generation models. This capability opens up possibilities for generating personalized birthday messages, title slides in presentations and more.

Prompt: A photograph of a stately library entrance with the words "Central Library" carved into the stone.

Prompt: An origami owl made of brown paper is perched on a branch of an evergreen tree. The owl is facing forward with its eyes closed, giving it a peaceful appearance. The background is a blur of green foliage, creating a natural and serene setting.

Prompt: Photo of a felt puppet diorama scene of a tranquil nature scene of a secluded forest clearing with a large friendly, rounded robot is rendered in a risograph style. An owl sits on the robots shoulders and a fox at its feet. Soft washes of color, 5 color, and a light-filled palette create a sense of peace and serenity, inviting contemplation and the appreciation of natural beauty.

Prompt: Pixel art of a space shuttle blasting of. Cape Canaveral in the background, blue skies, with plumes of smoke billowing out. "STS-1" is written below it.

Prompt: Word “light” made from various colorful feathers, black background.

Prompt: Claymation scene. A medium wide shot of an elderly woman. She is wearing flowing clothing. She is standing in a lush garden watering the plants with an orange watering can.

Starting today, Imagen 3 is available to select creators in private preview in ImageFX , and by joining our waitlist . Imagen 3 will be coming soon to Vertex AI .

Learn more about Imagen 3’s capabilities .

Our collaborations with the music community

As part of our continued exploration into the role AI can play in art and music creation, we’re collaborating in partnership with YouTube , with some amazing musicians, songwriters and producers.

These collaborations are also informing the development of our generative music technologies, including Lyria , our most advanced model for AI music generation.

As part of this work, we’ve been developing a suite of music AI tools called Music AI Sandbox. These tools are designed to open a new playground for creativity, allowing people to create new instrumental sections from scratch, transform sound in new ways and much more.

We're partnering with musicians, songwriters, and producers to investigate the exciting role artificial intelligence can have in the music creation process.

Today, we’re continuing that experimentation in music with Grammy-winning musician Wyclef Jean, Grammy-nominated songwriter Justin Tranter and electronic musician Marc Rebillet — who are releasing new demo recordings on their YouTube channels, created with help from our music AI tools.

Wyclef Jean, Justin Tranter, and Marc Rebillet are the first to release new demos using the Music AI Sandbox, and each demo is now available for listening on their YouTube channels.

Responsible from design to deployment

We’re mindful about not only advancing the state of the art, but doing so responsibly. So we’re taking measures to address the challenges raised by generative technologies and helping enable people and organizations to responsibly work with AI-generated content.

For each of these technologies, we’ve been working with the creative community and other external stakeholders, gathering insights and listening to feedback to help us improve and deploy our technologies in safe and responsible ways.

We’ve been conducting safety tests, applying filters, setting guardrails, and putting our safety teams at the center of development. Our teams are also pioneering tools, such as SynthID , which can embed imperceptible digital watermarks into AI-generated images, audio, text and video. And starting today, all videos generated by Veo on VideoFX will be watermarked by SynthID .

The creative potential for generative AI is immense and we can’t wait to see how people around the world will bring their ideas to life with our new models and tools.

Here’s a look at everything we announced at Google I/O 2024.

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How-To Geek

6 ways to create more interactive powerpoint presentations.

Engage your audience with cool, actionable features.

Quick Links

• Add a QR code
• Embed Microsoft Forms (Education or Business Only)
• Embed a Live Web Page
• Add Links and Menus
• Add Clickable Images to Give More Info
• Add a Countdown Timer

We've all been to a presentation where the speaker bores you to death with a mundane PowerPoint presentation. Actually, the speaker could have kept you much more engaged by adding some interactive features to their slideshow. Let's look into some of these options.

1. Add a QR code

Adding a QR code can be particularly useful if you want to direct your audience to an online form, website, or video.

Some websites have in-built ways to create a QR code. For example, on Microsoft Forms , when you click "Collect Responses," you'll see the QR code option via the icon highlighted in the screenshot below. You can either right-click the QR code to copy and paste it into your presentation, or click "Download" to add it to your device gallery to insert the QR code as a picture.

In fact, you can easily add a QR code to take your viewer to any website. On Microsoft Edge, right-click anywhere on a web page where there isn't already a link, and left-click "Create QR Code For This Page."

You can also create QR codes in other browsers, such as Chrome.

You can then copy or download the QR code to use wherever you like in your presentation.

2. Embed Microsoft Forms (Education or Business Only)

If you plan to send your PPT presentation to others—for example, if you're a trainer sending step-by-step instruction presentation, a teacher sending an independent learning task to your students, or a campaigner for your local councilor sending a persuasive PPT to constituents—you might want to embed a quiz, questionnaire, pole, or feedback survey in your presentation.

In PowerPoint, open the "Insert" tab on the ribbon, and in the Forms group, click "Forms". If you cannot see this option, you can add new buttons to the ribbon .

As at April 2024, this feature is only available for those using their work or school account. We're using a Microsoft 365 Personal account in the screenshot below, which is why the Forms icon is grayed out.

Then, a sidebar will appear on the right-hand side of your screen, where you can either choose a form you have already created or opt to craft a new form.

Now, you can share your PPT presentation with others , who can click the fields and submit their responses when they view the presentation.

3. Embed a Live Web Page

You could always screenshot a web page and paste that into your PPT, but that's not a very interactive addition to your presentation. Instead, you can embed a live web page into your PPT so that people with access to your presentation can interact actively with its contents.

To do this, we will need to add an add-in to our PPT account .

Add-ins are not always reliable or secure. Before installing an add-in to your Microsoft account, check that the author is a reputable company, and type the add-in's name into a search engine to read reviews and other users' experiences.

To embed a web page, add the Web Viewer add-in ( this is an add-in created by Microsoft ).

Go to the relevant slide and open the Web Viewer add-in. Then, copy and paste the secure URL into the field box, and remove https:// from the start of the address. In our example, we will add a selector wheel to our slide. Click "Preview" to see a sample of the web page's appearance in your presentation.

This is how ours will look.

When you or someone with access to your presentation views the slideshow, this web page will be live and interactive.

4. Add Links and Menus

As well as moving from one slide to the next through a keyboard action or mouse click, you can create links within your presentation to direct the audience to specific locations.

To create a link, right-click the outline of the clickable object, and click "Link."

In the Insert Hyperlink dialog box, click "Place In This Document," choose the landing destination, and click "OK."

What's more, to make it clear that an object is clickable, you can use action buttons. Open the "Insert" tab on the ribbon, click "Shape," and then choose an appropriate action button. Usefully, PPT will automatically prompt you to add a link to these shapes.

You might also want a menu that displays on every slide. Once you have created the menu, add the links using the method outlined above. Then, select all the items, press Ctrl+C (copy), and then use Ctrl+V to paste them in your other slides.

5. Add Clickable Images to Give More Info

Through PowerPoint's animations, you can give your viewer the power to choose what they see and when they see it. This works nicely whether you're planning to send your presentation to others to run through independently or whether you're presenting in front of a group and want your audience to decide which action they want to take.

Start by creating the objects that will be clickable (trigger) and the items that will appear (pop-up).

Then, select all the pop-ups together. When you click "Animations" on the ribbon and choose an appropriate animation for the effect you want to achieve, this will be applied to all objects you have selected.

The next step is to rename the triggers in your presentation. To do this, open the "Home" tab, and in the Editing group, click "Select", and then "Selection Pane."

With the Selection Pane open, select each trigger on your slide individually, and rename them in the Selection Pane, so that they can be easily linked to in the next step.

Finally, go back to the first pop-up. Open the "Animations" tab, and in the Advanced Animation group, click the "Trigger" drop-down arrow. Then, you can set the item to appear when a trigger is clicked in your presentation.

If you want your item to disappear when the trigger is clicked again, select the pop-up, click "Add Animation" in the Advanced Animation group, choose an Exit animation, and follow the same step to link that animation to the trigger button.

6. Add a Countdown Timer

A great way to get your audience to engage with your PPT presentation is to keep them on edge by adding a countdown timer. Whether you're leading a presentation and want to let your audience stop to discuss a topic, or running an online quiz with time-limit questions, having a countdown timer means your audience will keep their eye on your slide throughout.

To do this, you need to animate text boxes or shapes containing your countdown numbers. Choose and format a shape and type the highest number that your countdown clock will need. In our case, we're creating a 10-second timer.

Now, with your shape selected, open the "Animations" tab on the ribbon and click the animation drop-down arrow. Then, in the Exit menu, click "Disappear."

Open the Animation Pane, and click the drop-down arrow next to the animation you've just added. From there, choose "Timing."

Make sure "On Click" is selected in the Start menu, and change the Delay option to "1 second," before clicking "OK."

Then, with this shape still selected, press Ctrl+C (copy), and then Ctrl+V (paste). In the second box, type 9 . With the Animation Pane still open and this second shape selected, click the drop-down arrow and choose "Timing" again. Change the Start option to "After Previous," and make sure the Delay option is 1 second. Then, click "OK."

We can now use this second shape as our template, as when we copy and paste it again, the animations will also duplicate. With this second shape selected, press Ctrl+C and Ctrl+V, type 8 into the box, and continue to do the same until you get to 0 .

Next, remove the animations from the "0" box, as you don't want this to disappear. To do this, click the shape, and in the Animation Pane drop-down, click "Remove."

You now need to layer them in order. Right-click the box containing number 1, and click "Bring To Front." You will now see that box on the top. Do the same with the other numbers in ascending order.

Finally, you need to align the objects together. Click anywhere on your slide and press Ctrl+A. Then, in the Home tab on the ribbon, click "Arrange." First click "Align Center," and then bring the menu up again, so that you can click "Align Middle."

Press Ctrl+A again to select your timer, and you can then move your timer or copy and paste it elsewhere.

Press F5 to see the presentation in action, and when you get to the slide containing the timer, click anywhere on the slide to see your countdown timer in action!

Now that your PPT presentation is more interactive, make sure you've avoided these eight common presentational mistakes before you present your slides.