how to plan out a persuasive essay

How to Write Perfect Persuasive Essays in 5 Simple Steps

WHAT IS A PERSUASIVE ESSAY?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

• Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
• Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
• Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
• Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
• Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
• Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

• Reduce your use of single-use plastics
• Use public transportation, carpool, bike or walk instead of driving alone.
• Support clean energy sources such as solar and wind power
• Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

• WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
• IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
• SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
• IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
• SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
• SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
• ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
• SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
• SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
• SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
• IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
• WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
• SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
• SHOULD THE VOTING AGE BE LOWERED?
• DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
• SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
• IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
• SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

• Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
• Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
• Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
• Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
• Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

VIDEO TUTORIALS FOR PERSUASIVE WRITING

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

The Ultimate Guide to Opinion Writing for Students and Teachers

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

How to Write an Advertisement: A Complete Guide for Students and Teachers

How to Start an Essay with Strong Hooks and Leads

• Features for Creative Writers
• Features for Work
• Features for Higher Education
• Features for Teachers
• Features for Non-Native Speakers
• Learn Blog Grammar Guide Community Events FAQ
• Grammar Guide

How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

• “In my essay I will show why extinct animals should (not) be regenerated.”
• “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

• What arguments support your thesis?
• What is the best order for your arguments?
• What evidence do you have?
• Will you address the opposing argument to your own?
• How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

• Choose an issue you truly care about
• Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

• You show you’ve done your research: you understand the issue, both sides
• You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

• You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
• You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

• How is that advertisement working to convince you to buy a product?
• How is a political candidate arguing for you to vote for them?
• How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
• How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

Get started with ProWritingAid

Drop us a line or let's stay in touch via :

Persuasive Essay Writing

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

People also read

Easy and Unique Persuasive Essay Topics with Tips

The Basics of Crafting an Outstanding Persuasive Essay Outline

Ace Your Next Essay With These Persuasive Essay Examples!

Persuasive Essay About Gun Control - Best Examples for Students

Top Examples of Persuasive Essay about Covid-19

Learn How To Write An Impressive Persuasive Essay About Business

Learn How to Craft a Compelling Persuasive Essay About Abortion With Examples!

Make Your Point: Tips and Examples for Writing a Persuasive Essay About Online Education

Learn How To Craft a Powerful Persuasive Essay About Bullying

Craft an Engaging Persuasive Essay About Smoking: Examples & Tips

Learn How to Write a Persuasive Essay About Social Media With Examples

Craft an Effective Argument: Examples of Persuasive Essay About Death Penalty

Share this article

It's the night before the essay is due, and you haven't even started. Your mind is blank, and you have no idea what words will persuade your teacher. 

The good news is that some tips and tricks can make the process of writing a persuasive essay much easier.

In this blog, we'll break down the components of a persuasive essay and provide helpful tips and examples along the way. By the end, you should have all the guidelines to create a winning essay that will persuade your readers to see things your way.

Let's take a closer look at all these steps.

On This Page On This Page -->

What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to. 

For example: should kids be allowed to play video games on weekdays? 

The writer would then spend the rest of the essay backing up their claim with reasons and evidence. 

Persuasive essays often include counterarguments. These arguments oppose the writer's position. 

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades. 

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims. 

However, persuasive essays are not just about logic. They also need to include emotional appeal. 

After all, people are more likely to be persuaded by an argument that speaks to their feelings. 

Elements of a Persuasive Essay 

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

• Ethos (appeal to ethics) 
• Pathos (appeal to emotion)
• Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid. 

Let's take a closer look at each one.

Ethos - the Credibility Element 

The persuasive power of ethos lies in the character or credibility of the person making the argument. 

For an argument to be persuasive, the person presenting it must be someone that the audience trusts. 

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element 

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element 

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective. 

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression. 

Tough Essay Due? Hire a Writer!

How To Start a Persuasive Essay 

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time. 

Brainstorm All Possible Angles 

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting. 

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already. 

But if you think about it, there are many different ways to approach the issue. 

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty. 

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader. 

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position. 

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue. 

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions 

One of the most effective ways to persuade someone is by appealing to their emotions. 

After all, we're not robots - we're human beings and always make decisions based on our feelings. 

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view. 

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay! 

The important thing is that you anticipate some of those objections and address them head-on in your essay. 

This shows that you take your reader's objections seriously and are confident in your position. 

Organize Your Evidence 

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.  

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

• Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more. 

A good hook statement will vary depending on whether you're writing for an academic or more casual audience. 

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

• Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

 A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

• Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument. 

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay. 

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

• The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point. 

It should be clear, concise, and direct. 

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

• Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences. 

These sentences should provide evidence to support the claims made in the topic sentence. 

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

• Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph. 

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them. 

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information. 

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. 

• Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

• Summarize Your Arguments

 You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis. 

• Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion. 

Step 2:  Polish Up Your Essay

After you’re done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive. 

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader. 

If you’re not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, you’ll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay 

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

• Increase the Readability of Your Text 

Ensure that you have adhered to all the paragraphing requirements of your instructor. 

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

• Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

• Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling. 

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more  persuasive essay examples  here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you. 

• Should the government increase taxes on sugary foods to reduce obesity? 
• Do standardized tests accurately measure student intelligence and aptitude? 
• Should studying a foreign language be mandatory in schools? 
• Should all high school students complete community service hours before graduating? 
• Are video games affecting the concentration and cognitive development of children? 
• Should genetically modified foods be labeled as such in stores? 
• Are the current copyright laws protecting artists and content creators enough? 
• Should college tuition be reduced for all students? 
• Is the use of animals in medical research ethical? 
• Should the use of drones be regulated by the government? 
• Should college athletes receive payment for their performance? 
• Should students be allowed to have cell phones in school? 
• Is drug testing in schools an effective way to prevent substance abuse? 
• Does social media promote a healthy lifestyle or contribute to cyber bullying? 
• Should the voting age be lowered to 16? 

If you’re stuck with choosing topics, these are great  persuasive essay topics  to get you started! 

Pick one of these and craft an essay that will leave your readers thinking. 

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay. 

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them. 

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading. 

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides 

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance. 

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue. 

For example, "How can we expect our children to succeed in school if they don't have enough resources?" 

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier. 

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests. 

If you are looking for an essay writing service , look no further than CollegeEssay.org! Our experienced essay writer can provide the assistance you need to produce an essay that meets the highest standards.

Let our persuasive essay writer handle the hard work and get you started on your path to success.

Try our AI essay writer and elevate your writing to new heights today!

Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

Cathy A. (Literature, Marketing)

For more than five years now, Cathy has been one of our most hardworking authors on the platform. With a Masters degree in mass communication, she knows the ins and outs of professional writing. Clients often leave her glowing reviews for being an amazing writer who takes her work very seriously.

Paper Due? Why Suffer? That’s our Job!

Keep reading

• Privacy Policy
• Cookies Policy
• Terms of Use
• Refunds & Cancellations
• Our Writers
• Success Stories
• Our Guarantees
• Affiliate Program
• Referral Program
• AI Essay Writer

Disclaimer: All client orders are completed by our team of highly qualified human writers. The essays and papers provided by us are not to be used for submission but rather as learning models only.

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

• Identify a random topic
• Ask a question about the topic that involves a value claim or analysis to answer
• Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

• The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
• The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
• What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

• Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
• Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
• Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
• Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
• Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

• Intro - Hook, Background information, Thesis statement
• Topic sentence #1 , with supporting facts or stats
• Concluding sentence
• Topic sentence #2 , with supporting facts or stats
• Concluding sentence Topic sentence #3 , with supporting facts or stats
• Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

Share This Article:

How to Write a Wikipedia Page So It’ll Get Approved

6 Steps to Choosing the Right Social Media Platform for Your Audience

Social Media Copywriting: The Best Practices to Increase Engagement

Looking for fresh content, thank you your submission has been received.

Persuasive Essay: A Guide for Writing

Ever found yourself wrestling with the challenge of convincing others through your writing? Look no further – our guide is your go-to roadmap for mastering the art of persuasion. In a world where effective communication is key, this article unveils practical tips and techniques to help you produce compelling arguments that captivate your audience. Say goodbye to the struggles of conveying your message – let's learn how to make your persuasive essay informative and truly convincing.

What Is a Persuasive Essay

Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic. The persuasive essay typically presents a clear thesis statement, followed by well-structured paragraphs that provide evidence and examples supporting the author's position. The ultimate goal is to inform and influence the reader's beliefs or behavior by appealing to their emotions, logic, and sense of reason. If you need urgent help with this assignment, use our persuasive essay writing service without hesitation.

Which Three Strategies Are Elements of a Persuasive Essay

Working on a persuasive essay is like building a solid argument with three friends: ethos, pathos, and logos. Ethos is about trustworthiness, like when someone vouches for your credibility before making a point. Picture it as your introduction, earning trust from the get-go. Then comes pathos, your emotional storyteller. It's all about making your readers feel something, turning your essay into an experience rather than just a bunch of words. Lastly, logos is your logical thinker, using facts and solid reasoning to beef up your argument. These three work together to engage both the heart and mind of your audience. So, let's see how this trio can take your arguments from so-so to memorable.

In a persuasive essay, ethos functions much like introducing your friend as the go-to expert in their field before they share their insights with a new group. It's about showcasing the writer's credibility, expertise, and trustworthiness through a mix of personal experience, professional background, and perhaps even endorsements. Readers are more likely to buy into an argument when they believe the person presenting it knows their stuff and has a solid ethical standing, creating a foundation of trust. Does this information seem a bit confusing? Then simply type, ‘ write my paper ,’ and our writers will help you immediately.

Now, let's consider pathos – the emotional connection element. Imagine a movie that entertains and makes you laugh, cry, or feel a rush of excitement. Pathos in a persuasive essay aims to tap into your emotions to make you feel something. It's the storyteller in the essay weaving narratives that resonate personally. By sharing relatable anecdotes, vivid imagery, or emotionally charged language, writers can create a powerful connection with readers, turning a dry argument into a compelling human experience that leaves a lasting impression.

Lastly, logos is the cool-headed, logical friend who always has the facts straight. In a persuasive essay, logos presents a strong, well-reasoned argument supported by evidence, data, and solid reasoning. The backbone holds the essay together, appealing to the reader's sense of logic and reason. This might include citing research studies, providing statistical evidence, or employing deductive reasoning to build a solid case. So, think of ethos as your trustworthy friend, pathos as the emotional storyteller, and logos as the rational thinker – together, they create a persuasive essay that speaks to the heart and stands up to critical scrutiny. Choose the persuasive essay format accordingly, depending on how you’d like to approach your readers.

Persuasive Essay Outline

Creating an outline for persuasive essay is like sketching a plan for your argument, which is the GPS to help your readers follow along smoothly. Start with an engaging intro that grabs attention and states your main point. Then, organize your body paragraphs, each focusing on one important aspect or evidence backing up your main idea. Mix in ethos (credibility), pathos (emotion), and logos (logic) throughout to make your argument strong. Don't forget to address opposing views and show why your stance is the way to go. Finally, wrap things up with a strong conclusion that reinforces your main points. Here’s a general outline for a persuasive essay:

How to start a persuasive essay? Introduction. 

• Hook. Start with a captivating anecdote, surprising fact, or thought-provoking question to grab the reader's attention.
• Background. Provide context for the issue or topic you're addressing.
• Thesis Statement. Clearly state your main argument or position.

Body Paragraphs

Paragraph 1

• Topic Sentence. Introduce the first key point supporting your thesis.
• Supporting Evidence. Include facts, statistics, or examples that back up your point.
• Ethos, Pathos, Logos. Incorporate elements of persuasion to strengthen your argument.

Paragraph 2

• Topic Sentence. Introduce the second key point supporting your thesis.
• Supporting Evidence. Provide relevant information or examples to bolster your argument.
• Ethos, Pathos, Logos. Continue integrating persuasive elements for a well-rounded appeal.

Paragraph 3

• Topic Sentence. Introduce the third key point supporting your thesis.
• Supporting Evidence. Present compelling evidence or examples.
• Ethos, Pathos, Logos. Ensure a balanced use of persuasive strategies.

Counterargument

• Address opposing views. Acknowledge and counter opposing arguments.
• Refutation. Explain why the counterargument is invalid or less convincing.
• Summarize main points. Recap the key arguments from the body paragraphs.
• Call to Action. Encourage readers to take a specific stance, consider your perspective, or engage in further discussion.

Closing Statement

• Leave a lasting impression. End with a powerful statement that reinforces your thesis and strongly impacts the reader.

We recommend you study our guide on how to write an argumentative essay as well, as these two types of assignments are the most common in school and college.

Take Your Persuasive Writing to the Next Level!

Give us your task to amaze your readers with our tried-and-true methods

How to WritHow to Write a Persuasive Essay

Writing a persuasive essay typically follows a structured format that begins with a compelling introduction, where the writer captures the reader's attention with a hook, provides background information on the topic, and presents a clear thesis statement outlining the main argument. The body paragraphs delve into supporting evidence and key points, each focusing on a specific aspect of the argument and incorporating persuasive elements such as ethos, pathos, and logos. Counterarguments are addressed and refuted to strengthen the overall stance. The conclusion briefly summarizes the main points, reiterates the thesis, and often includes a call to action or a thought-provoking statement to leave a lasting impression on the reader. Follow these tips if you want to learn how to write a good persuasive essay up to the mark: 

Choose a Strong Topic

Selecting a compelling topic is crucial for a persuasive essay. Consider issues that matter to your audience and elicit strong emotions. A well-chosen topic captures your readers' interest and provides a solid foundation for building a persuasive argument. If you’re low on ideas, check out a collection of persuasive essay topics from our experts.

Research Thoroughly

Thorough research is the backbone of a persuasive essay. Dive into various sources, including academic journals, reputable websites, and books. Ensure that your information is current and reliable. Understanding the counterarguments will help you anticipate objections and strengthen your position.

Brainstorm a Solid Thesis Statement

Your thesis statement serves as the central point of your essay. It should be clear, concise, and specific, outlining your stance. Consider it a guideline for your readers, guiding them through your argument. A strong thesis statement sets the tone for the entire essay and helps maintain focus.

Organize Your Thoughts

A rigid persuasive essay structure is key to creating a desired effect on readers. Begin with an engaging introduction that introduces your topic, provides context, and ends with a clear thesis statement. The body paragraphs should each focus on a single point that supports your thesis, providing evidence and examples. Transition smoothly between paragraphs to ensure a cohesive flow. Conclude with a powerful summary that reinforces your main points and leaves a lasting impression.

Develop Compelling Arguments

Each body paragraph should present a persuasive argument supported by evidence. Clearly articulate your main points and use examples, statistics, or expert opinions to strengthen your claims. Make sure to address potential counterarguments and refute them, demonstrating the robustness of your position.

• Use Persuasive Language

Employ language that is strong, clear, and persuasive. Be mindful of your tone, avoiding overly aggressive or confrontational language. Appeal to your audience's emotions, logic, and credibility. Use rhetorical devices like anecdotes or powerful metaphors to make your writing more engaging and memorable.

Revise and Edit

The final step is revising and editing your essay. Take the time to review your work for clarity, coherence, and grammar. Ensure that your arguments flow logically and eliminate any unnecessary repetition. Consider seeking feedback from peers or mentors to gain valuable perspectives on the strength of your persuasive essay. You should also explore the guide on how to write a synthesis essay , as you’ll be dealing with it quite often as a student.

Tips for Writing a Persuasive Essay

The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and supported by compelling evidence, logical reasoning, and an understanding of the target audience. Here are more tips for you to consider:

• Write a Compelling Hook

Begin your essay with a captivating hook that grabs the reader's attention. This could be a surprising fact, a thought-provoking question, a relevant quote, or a compelling anecdote. A strong opening sets the tone for the rest of the essay.

• Establish Credibility

Build your credibility by demonstrating your expertise on the topic. Incorporate well-researched facts, statistics, or expert opinions that support your argument. Establishing credibility enhances the persuasiveness of your essay.

• Clearly Articulate Your Thesis

Craft a clear and concise thesis statement that outlines your main argument. This statement should convey your position on the issue and provide a path for the reader to follow throughout the essay. Note that if you use custom essay writing services , a thesis is automatically included in the assignment.

• Organize Your Arguments Effectively

Structure your essay with a logical flow. Each paragraph should focus on a single point that supports your thesis. Use transitional phrases to guide the reader smoothly from one idea to the next. This organizational clarity enhances the persuasive impact of your essay.

• Address Counterarguments

Anticipate and address potential counterarguments to strengthen your position. Acknowledge opposing viewpoints and provide compelling reasons why your stance is more valid. This demonstrates a thorough understanding of the topic and reinforces the credibility of your argument.

Choose words and phrases that evoke emotion and engage your reader. Employ rhetorical devices, such as metaphors, similes, or vivid language, to make your argument more compelling. Pay attention to tone, maintaining a respectful and persuasive demeanor.

• Appeal to Emotions and Logic

Strike a balance between emotional appeal and logical reasoning. Use real-life examples, personal stories, or emotional anecdotes to connect with your audience. Simultaneously, support your arguments with logical reasoning and evidence to build a robust case.

• Create a Strong Conclusion

Summarize your main points in the conclusion and restate the significance of your thesis. End with a powerful call to action or a thought-provoking statement that leaves a lasting impression on the reader. A strong conclusion reinforces the persuasive impact of your essay.

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

Students should explore persuasive essay examples as they provide valuable insights into effective argumentation, organizational structure, and the art of persuasion. Examining well-crafted samples allows students to grasp various writing techniques, understand how to present compelling evidence, and observe the nuanced ways in which authors address counterarguments. Additionally, exposure to diverse examples helps students refine their own writing style and encourages critical thinking by showcasing the diversity of perspectives and strategies. Here are two excellent persuasive essay examples pdf for your inspiration. If you enjoy the work of our writers, buy essay paper from them and receive an equally quality document prepared individually for you.

Example 1: “The Importance of Incorporating Financial Literacy Education in High School Curriculum”

This essay advocates for the imperative inclusion of financial literacy education in the high school curriculum. It emphasizes the critical role that early exposure to financial concepts plays in empowering students for lifelong success, preventing cycles of debt, fostering responsible citizenship, adapting to technological advancements, and building a more inclusive society. By arguing that financial literacy is a practical necessity and a crucial step towards developing informed and responsible citizens, the essay underscores the long-term societal benefits of equipping high school students with essential financial knowledge and skills.

Example 2: “Renewable Energy: A Call to Action for a Sustainable Future”

This persuasive essay argues for the urgent adoption of renewable energy sources as a moral imperative and a strategic move towards mitigating climate change, fostering economic growth, achieving energy independence, and driving technological innovation. The essay emphasizes the environmental, economic, and societal benefits of transitioning from conventional energy to renewable alternatives, asserting that such a shift is not just an environmentally conscious choice but a responsible investment in the sustainability and well-being of the planet for current and future generations.

Knowing how to write a persuasive essay is essential for several reasons. Firstly, it cultivates critical thinking and analytical skills, requiring students to evaluate and organize information effectively to support their arguments. This process enhances their ability to assess different perspectives and make informed decisions. The persuasive essay format also equips students with valuable communication skills, teaching them to articulate ideas clearly and convincingly. As effective communicators, students can advocate for their viewpoints, contributing to a more engaged and informed society. This proficiency extends beyond academic settings, proving crucial in various professional and personal scenarios. If you’d like to expedite the process, consider using our essay service , which saves time and brings positive grades.

Want to Easily Influence Your Readers?

Buy your persuasive essay right away to start using words to change the world!

What are the 7 Tips for Persuasive Essays?

How do i make a persuasive essay, related articles.

• Services for education institutions
• Academic subject areas
• Peer connection
• Evidence of Studiosity impact
• Case studies from our partners
• Research Hub
• The Tracey Bretag Integrity Prize
• The Studiosity Symposium
• Studiosity for English learners
• Video case studies
• Meet the online team

Academic Advisory Board

Meet the board.

• Social responsibility
• Meet the team
• Join the team

Nine steps to essay success

Hint: You need a lot of prep

Essay writing is an essential skill that all students need to develop in order to survive, and thrive in, school, university and beyond.  Follow our nine steps to essay success. 

BONUS TIP : Check out our Assignment Calculator to help break it down into easy, manageable steps and tasks, each with its own mini-deadline. 

• Nail the question.   It sounds obvious, but if you don't REALLY understand the question, you're doomed to fail before you even put pen to paper (or fingers to keyboard).  If you have any doubts whatsoever about what your lecturer or teacher wants, double- and triple-check with them before you start.
• Create a skeleton.   Break the question down into parts to create an outline of your essay.  Make sure all the points in the question are included in your outline.  Need some help with this step?  Grab a free copy of our essay planning template on this page. You can also connect with an English specialist in real time to discuss it.
• Research.  Gather as much information as you can about your topic.  Use the library, research online (using lots of different authoritative sites), speak to people you know, gather interviews and sources.
• Brainstorm.  Ask yourself a whole heap of questions about the topic.  If you're used to creating mindmaps, this is the time to use one.  Allow your mind to travel broadly on the topic to stretch yourself beyond what might usually be expected.  Then, when you've got all your questions, use more research to answer them!
• Body build.   In point form, start to put some muscle on that skeleton you built earlier.  Don't start writing yet, but using all the notes you've taken in your research and brainstorm phase, plan out the main arguments you'll include in each paragraph.
• Hang on a sec!  Don't start with your introduction yet, that will come later...
• Your essay body.  Each paragraph in your essay should deal with a separate insight.  Start each paragraph with a topical sentence, then support that topic with the evidence or reasoning found in your research phase.
• The conclusion.  Wrap up your essay with a quick summary that holds up your arguments one last time.  Some students like to end with a memorable thought such as a quotation or call to action - but make sure it's relevant, and that you attribute it correctly.
• Finally... the introduction.  It's much easier to introduce something AFTER you've written it. Use your introduction to outline the points asked in the question, and describe how your essay addresses these points.

At Studiosity, we want your words and ideas to be heard, to be understood and to be valued. Every day, our English and writing specialists help hundreds of students construct arguments, develop creative skills, improve grammar and punctuation, and much more. It’s easy to get started. Simply upload a written draft to us and we’ll send it back with detailed feedback on how to make it better.

Free Essay Planner  hbspt.cta._relativeUrls=true;hbspt.cta.load(437097, '76905bf1-92da-4e9d-8ef4-53b84f33380a', {"useNewLoader":"true","region":"na1"});

About Studiosity

Asking for feedback on your work is an essential part of learning. So when you want to better understand a concept or check you're on the right track, we're here for you. 

Find out if you have free access through your school or library here .

    ABN 41 114 279 668

Student zone, assignment calculator, calendars and organisers, study survival guides, free practice tests, student faqs, download our mobile app, student sign in, success stories.

Student Reviews & Testimonials

Specialist Sign In

Meet our specialists

Meet the team, media and research, student reviews.

Read more on Google

Studiosity acknowledges the Traditional Indigenous Custodians of country throughout Australia, and all lands where we work, and recognises their continuing connection to land, waters, and culture. We pay our respects to Elders past and present.

Contact  •  (02) 9906 2700  •  FAQ  •  Privacy  • Accessibility •  Acceptable Use  •  Terms of Use Education Policies  • Academic Integrity Policy

Powered By Brand Builder Solutions

Home / Guides / Writing Guides / Paper Types / How to Write a Persuasive Essay

How to Write a Persuasive Essay

The entire point of a persuasive essay is to persuade or convince the reader to agree with your perspective on the topic. In this type of essay, you’re not limited to facts. It’s completely acceptable to include your opinions and back them up with facts, where necessary.

Guide Overview

• Be assertive
• Use words that evoke emotion
• Make it personal
• Topic selection hints

Tricks for Writing a Persuasive Essay

In this type of writing, you’ll find it is particularly helpful to focus on the emotional side of things. Make your reader feel what you feel and bring them into your way of thinking. There are a few ways to do that.

Be Assertive

A persuasive essay doesn’t have to be gentle in how it presents your opinion. You really want people to agree with you, so focus on making that happen, even if it means pushing the envelope a little. You’ll tend to get higher grades for this, because the essay is more likely to convince the reader to agree. Consider using an Persuasive Essay Template to understand the key elements of the essay.

Use Words that Evoke Emotion

It’s easier to get people to see things your way when they feel an emotional connection. As you describe your topic, make sure to incorporate words that cause people to feel an emotion. For example, instead of saying, “children are taken from their parents” you might say, “children are torn from the loving arms of their parents, kicking and screaming.” Dramatic? Yes, but it gets the point across and helps your reader experience the

Make it Personal

By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone “many people are affected by this” and telling them “you are affected by this every day” will have very different results.

While each of these tips can help improve your essay, there’s no rule that you have to actually persuade for your own point of view. If you feel the essay would be more interesting if you take the opposite stance, why not write it that way? This will require more research and thinking, but you could end up with a very unique essay that will catch the teacher’s eye.

Topic Selection Hints

A persuasive essay requires a topic that has multiple points of view. In most cases, topics like the moon being made of rock would be difficult to argue, since this is a solid fact. This means you’ll need to choose something that has more than one reasonable opinion related to it.

A good topic for a persuasive essay would be something that you could persuade for or against.

Some examples include:

• Should children be required to use booster seats until age 12?
• Should schools allow the sale of sugary desserts and candy?
• Should marijuana use be legal?
• Should high school students be confined to school grounds during school hours?
• Should GMO food be labeled by law?
• Should police be required to undergo sensitivity training?
• Should the United States withdraw troops from overseas?

Some topics are more controversial than others, but any of these could be argued from either point of view . . . some even allow for multiple points of view.

As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you’ll end up with a paper that will receive high grades.

Finally, if you’re ever facing writer’s block for your college paper, consider WriteWell’s template gallery to help you get started.

EasyBib Writing Resources

Writing a paper.

• Academic Essay
• Argumentative Essay
• College Admissions Essay
• Expository Essay
• Persuasive Essay
• Research Paper
• Thesis Statement
• Writing a Conclusion
• Writing an Introduction
• Writing an Outline
• Writing a Summary

EasyBib Plus Features

• Citation Generator
• Essay Checker
• Expert Check Proofreader
• Grammar Checker
• Paraphrasing Tools

Plagiarism Checker

• Spell Checker

How useful was this post?

Click on a star to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Grammar and Plagiarism Checkers

Grammar Basics

Plagiarism Basics

Writing Basics

Upload a paper to check for plagiarism against billions of sources and get advanced writing suggestions for clarity and style.

Get Started

• Writing services
• Proofreading
• Math/Science
• Copywriting
• Dissertation services
• Admission services
• Our Writers

How to Write a Perfect Persuasive Essay

Table of contents:

• Structure and format

Persuasive vs. argumentative essay

• Persuasive essay introduction
• Persuasive essay body part
• Persuasive essay conclusion

Writing tips

A persuasive essay is an important tool in an Australian student’s repertoire. It will be useful not only for your assignments, but sets a good foundation for your life outside of high school, VET, or university as well, when you may have to negotiate with bosses, persuade customers to purchase your amazing goods, or even calm down an upset child.

But how do you write a 5 paragraph persuasive essay which will get you that coveted high grade? Your teacher or professor will be using a specific rubric to set your grades for these kinds of assignments. Let’s take a look.

Persuasive essay structure and format

The basic structural persuasive essay outline is, indeed, 5 paragraphs. It can be more, of course, and often will be, as you should try to keep each point supporting your main argument, or thesis , to one paragraph.

Typical structure for a persuasive essay:

• Introduction
• Body paragraphs (3 or more)

This is the fundamental layout: you will start with one paragraph as an introduction, then go on to write three or more paragraphs containing the body of your essay, then finally your conclusion, wrapping everything up with a neat little bow on top.

You may have also heard of argumentative essays and wonder what the difference is from a persuasive essay. Simply put, an argumentative essay must be based on cold hard facts which have been researched and are verifiable. It must be an essay devoted to the arguments in favour of a particular topic.

However, a persuasive essay has a wider range of resources available, as its only goal is to persuade the reader of the thesis. You can use appeals to emotion, social validation, stories and anecdotes, as well as of course facts and logic to persuade your audience. Think of the difference between a politician trying to persuade people to vote for him or her versus a scientist laying out the evidence they have gathered.

Part 1: Persuasive essay introduction

You begin with a hook , grabbing your audience’s attention from the start with your very first sentence. This can take the form of a relevant quote, or perhaps a personal anecdote, an interesting statistic or fact, an outrageous statement, or a question.

Having seized your reader’s attention, you will need to define who that reader should be. Make the definition of your intended audience clear, whether that’s your teacher, your fellow students, cat owners, fans of Star Wars, or Pokémon collectors.

The third and final part of the intro should consist of your thesis . This is a clear, strong, focused sentence that tells the reader the specific topic or purpose you’re writing about. It is your essay’s foundation, and everything else you will say in the essay rests on it. This is not the time to be wishy-washy or half-hearted; you must take an active, bold stance on the issue of your choice.

If you are not sure how to start persuasive essay, or feel you need prompts or samples of ideas, try looking at the news, whether local to your college or high school, or Aussie news in general. Use the techniques of making a checklist of questions or opinions you have about the world or about Australia, then proceed step by step through your worksheet. Do some research about your topics and find out which one inspires you the most. 

Once you’ve made your thesis statement you can continue onward and write the body of your essay.

Part 2: Persuasive essay body paragraphs

Your essay’s body is the meat of the essay. It’s where you do the actual persuading to convince people to believe in your thesis. You should have at least three paragraphs’ worth of evidence for your argument, and if you do not, it’s likely that your thesis isn’t strong enough. If that’s the case, take a step back, and come up with ideas for a statement you feel strongly about, and take your topic from there.

Each separate point you make in defence of your thesis should be contained in a body paragraph of its own, and any facts, examples, stats, or quotes backing up that point included in the same paragraph. Take the time to fully examine each of your points and their meaning. You will also need to consider what someone who disagreed with your thesis might say in response and try to counteract their argument before they can make it.

If appropriate, it may well be worth conceding to, or finding common ground with, any opponents. Anticipating their arguments and agreeing where necessary is a show of strength and confidence on your part. On the other hand, a failure to address an obvious opposing argument looks weak and unprepared, so make sure you’ve got all your ducks in a row.

Part 3: Persuasive essay conclusion

Once you reach the conclusion of your essay, your audience should be at the point of agreeing with you. The conclusion is just to reinforce what they have already been told and leave them with a call to action so that they will carry on with their day in a somewhat different frame of mind than they were when they started reading your essay.

Begin your conclusion by restating your thesis, then your main points. This is important to keep the information fresh in their minds. Once you’ve done this, then close with the idea of the action you want them to take, whether that’s a question for them to think about, a prediction of what might happen in the future, or a literal call for them to do something, like donate to a particular charity or sign a petition.

Now you know how to write a persuasive essay, and are hopefully on your way to great grades. If you still need help, see the writing tips below.

• As you move between points on towards the inevitable conclusion, use transition words and phrases as sentence starters, as they serve as cues for the audience that the argument is moving onward. Some examples of these words are: however , therefore , consequently , in fact , on the other hand , instead , thus , and still .
• If you are truly stuck, why not consider if you can buy persuasive essay online? Another writer’s pages or papers can provide you with a template for the structure or serve as a generator for your own thoughts.
• Persuasive essay writing is like planning a house somewhere in Australia. Think of your thesis as the roof of a building, and each of your supporting points as pillars underneath it. Like a real roof, it has to have at least three pillars to stay up, and the more, the sturdier the whole argument is.
• The titles of your persuasive essays should be a pared-down version of your thesis statements.
• Essay samples
• Infographics
• Essay writing
• Crafting a Powerful Essay on Political Polarization
• Oral Health Overview Essay: Preventing Tooth Decay in Australia
• How to Write a Good Expository Essay About Macbeth
• How to Write An Expository Essay About Love
• How to Write a Great Expository Essay About Life

Price per page

Total price:

Limitless Amendments

Bibliography

Plagiarism Report

Get all these features for A$93.12 FREE

If you don't know exactly what type of paper you need or can't find the necessary one on the website - don't worry! Contact us and we'll help you out!

• Terms of Use
• Money Back Guarantee
• Cookie Policy
• Privacy Policy
• Write My Essay
• Custom Essay
• Essay Writer
• Do My Essay
• Type My Essay
• Pay For Essay
• Cheap Essay
• Write My Paper
• Write My Assignment
• Assignment Writer
• Buy Assignment
• Assignment Help
• Do My Assignment
• Nursing Essay Writing Service
• Management Essay
• Business Essay
• Law Essay Writing Service
• Education Essay Service
• Marketing Essay
• Accounting Essay
• Sociology Essay

Before continuing to use our service please make sure you got acquainted with our Cookie Policy and accepted it by clicking OK

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game New
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• College University and Postgraduate
• Academic Writing

How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,273,604 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

How to Lay the Groundwork

• Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
• On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
• If you aren’t sure about what you’re supposed to write, ask your instructor.

• Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

• Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
• To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
• To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
• To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
• To examine the policy, ask: Should someone take action? Who should do something and what should they do?

• For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

• It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
• For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
• Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

• A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
• Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

• For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
• If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

• An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
• Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
• Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

• For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
• You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

• Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
• Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

• Start with a clear topic sentence that introduces the main point of your paragraph.
• Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
• "The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
• "Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
• Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

• End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
• Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

• Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
• You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

• How could this argument be applied to a broader context?
• Why does this argument or opinion mean something to me?
• What further questions has my argument raised?
• What action could readers take after reading my essay?

How to Write Persuasively

• Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
• You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
• Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
• Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

• For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
• Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
• Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
• Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

• Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
• Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
• Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

• Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
• Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
• Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

• Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
• Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

• Does the essay state its position clearly?
• Is this position supported throughout with evidence and examples?
• Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
• Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
• Are the paragraphs in an order that flows logically and builds an argument step-by-step?
• Does the conclusion convey the importance of the position and urge the reader to do/think something?

• You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

• You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
• Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

You Might Also Like

• ↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
• ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
• ↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
• ↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
• ↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
• ↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
• ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
• ↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
• ↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
• ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
• ↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Joslyn Graham

Nov 4, 2017

Did this article help you?

Jul 28, 2017

Sep 18, 2017

Jefferson Kenely

Jan 22, 2018

Chloe Myers

Jun 3, 2017

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

How to Write a Persuasive Essay: Step-by-Step Guide + Examples

Have you ever tried to get somebody round to your way of thinking? Then you should know how daunting the task is. Still, if your persuasion is successful, the result is emotionally rewarding.

Our specialists will write a custom essay specially for you!

A persuasive essay is a type of writing that uses facts and logic to argument and substantiate such or another point of view. The purpose is to assure the reader that the author’s position is viable. In this article by Custom-writing experts, you can find a guide on persuasive writing, compelling examples, and outline structure. Continue reading and learn how to write a persuasive essay!

⚖️ Argumentative vs. Persuasive Essay

• 🐾 Step-by-Step Writing Guide

🔗 References

An argumentative essay intends to attack the opposing point of view, discussing its drawbacks and inconsistencies. A persuasive essay describes only the writer’s opinion, explaining why it is a believable one. In other words, you are not an opponent; you are an advocate.

A persuasive essay primarily resorts to emotions and personal ideas on a deeper level of meaning, while an argumentative one invokes logic reasoning. Despite the superficial similarity of these two genres, argumentative speech presupposes intense research of the subject, while persuasive speech requires a good knowledge of the audience.

🐾 How to Write a Persuasive Essay Step by Step

These nine steps are the closest thing you will find to a shortcut for writing to persuade. With practice, you may get through these steps quickly—or even figure out new techniques in persuasive writing.

📑 Persuasive Essay Outline

Below you’ll find an example of a persuasive essay outline . Remember: papers in this genre are more flexible than argumentative essays are. You don’t need to build a perfectly logical structure here. Your goal is to persuade your reader.

Just in 1 hour! We will write you a plagiarism-free paper in hardly more than 1 hour

Note that the next section contains a sample written in accordance with this outline.

Persuasive Essay Introduction

• Hook: start with an intriguing sentence.
• Background: describe the context of the discussed issue and familiarize the reader with the argument.
• Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.
• Thesis statement: state the purpose of your piece of writing clearly and concisely. This is the most substantial sentence of the entire essay, so take your time formulating it.

Persuasive Essay Body

Use the following template for each paragraph.

• Topic sentence: linking each new idea to the thesis, it introduces a paragraph. Use only one separate argument for each section, stating it in the topic sentence.
• Evidence: substantiate the previous sentence with reliable information. If it is your personal opinion, give the reasons why you think so.
• Analysis: build the argument, explaining how the evidence supports your thesis.

Persuasive Essay Conclusion

• Summary: briefly list the main points of the essay in a couple of sentences.
• Significance: connect your essay to a broader idea.
• Future: how can your argument be developed?

⭐ Persuasive Essay Examples

In this section, there are three great persuasive essay examples. The first one is written in accordance with the outline above, will the components indicated. Two others are downloadable.

Example #1: Being a Millionaire is a Bad Thing

Introduction, paragraph #1, paragraph #2, paragraph #3, example #2: teachers or doctors.

The importance of doctors in the period of the COVID-19 pandemic is difficult to overstate. The well-being of the nation depends on how well doctors can fulfill their duties before society. The US society acknowledges the importance of doctors and healthcare, as it is ready to pay large sums of money to cure the diseases. However, during the lockdown, students and parents all around the world began to understand the importance of teachers.

Before lockdown, everyone took the presence of teachers for granted, as they were always available free of charge. In this country, it has always been the case that while doctors received praises and monetary benefits, teachers remained humble, even though they play the most important role for humanity: passing the knowledge through generations. How fair is that? The present paper claims that even in the period of the pandemic, teachers contribute more to modern society than doctors do.

Example #3: Is Online or Homeschool More Effective?

The learning process can be divided into traditional education in an educational institution and distance learning. The latter form has recently become widely popular due to the development of technology. Besides, the COVID-19 pandemic is driving the increased interest in distance learning. However, there is controversy about whether this form of training is sufficient enough. This essay aims to examine online and homeschooling in a historical and contemporary context and to confirm the thesis that such activity is at least equivalent to a standard type of education.

Persuasive Essay Topics

• Why do managers hate the performance evaluation?  
• Why human cloning should be prohibited.  
• Social media have negative physical and psychological effect on teenagers.  
• Using cell phones while driving should be completely forbidden.  
• Why is business ethics important? 
• Media should change its negative representation of ageing and older people.  
• What is going on with the world?  
• Good communication skills are critical for successful business.  
• Why capitalism is the best economic system.  
• Sleep is extremely important for human health and wellbeing.  
• Face-to-face education is more effective than online education.  
• Why video games can be beneficial for teenagers.  
• Bullies should be expelled from school as they encroach on the school safety.  
• Why accountancy is a great occupation and more people should consider it as a future career.  
• The reasons art and music therapy should be included in basic health insurance.  
• Impact of climate change on the indoor environment.  
• Parents should vaccinate their children to prevent the spread of deadly diseases.  
• Why celebrities should pay more attention to the values they promote.  
• What is wrong with realism?  
• Why water recycling should be every government’s priority.  
• Media spreads fear and panic among people.  
• Why e-business is very important for modern organizations.  
• People should own guns for self-protection.  
• The neccessity of container deposit legislation. 
• We must save crocodiles to protect ecological balance.  
• Why we should pay more attention to renewable energy projects.  
• Anthropology is a critically relevant science.  
• Why it’s important to create a new global financial order .  
• Why biodiversity is crucial for the environment?  
• Why process safety management is crucial for every organization.  
• Speed limits must not be increased.  
• What’s wrong with grades at school ?  
• Why tattoos should be considered as a form of fine art.  
• Using all-natural bath and body products is the best choice for human health and safety.  
• What is cancel culture?  
• Why the Internet has become a problem of modern society.  
• Illegal immigrants should be provided with basic social services.  
• Smoking in public places must be banned for people’s safety and comfort.  
• Why it is essential to control our nutrition .  
• How to stimulate economic growth?  
• Why exercise is beneficial for people.  
• Studying history is decisive for the modern world.  
• We must decrease fuel consumption to stop global warming.  
• Why fighting social inequality is necessary.  
• Why should businesses welcome remote work?  
• Social media harms communication within families.   
• College athletes should be paid for their achievements.  
• Electronic books should replace print books.  
• People should stop cutting down rainforest .  
• Why every company should have a web page .  
• Tips To Write An Effective Persuasive Essay: The College Puzzle, Stanford University
• 31 Powerful Persuasive Writing Techniques: Writtent
• Persuasive Essay Outline: Houston Community College System
• Essays that Worked: Hamilton College
• Argumentative Essays // Purdue Writing Lab
• Persuasion – Writing for Success (University of Minnesota)
• Persuasive Writing (Manitoba Education)
• Share to Facebook
• Share to Twitter
• Share to LinkedIn
• Share to email

One of the most critical skills that students gain during their college years is assignment writing. Composing impressive essays and research papers can be quite challenging, especially for ESL students. Nonetheless, before learning the art of academic writing, you may make numerous common essay mistakes. Such involuntary errors appear in:...

You’re probably thinking: I’m no Mahatma Gandhi or Steve Jobs—what could I possibly write in my memoir? I don’t even know how to start an autobiography, let alone write the whole thing. But don’t worry: essay writing can be easy, and this autobiography example for students is here to show...

Some people know which profession to choose from childhood, while others decide much later in life. However, and whenever you come to it, you may have to elaborate on it in your personal statement or cover letter. This is widely known as “Why I Want to Be a Teacher” essay.

Assigned with an essay about friendship? Congrats! It’s one of the best tasks you could get. Digging through your memories and finding strong arguments for this paper can be an enjoyable experience. I bet you will cope with this task effortlessly as we can help you with the assignment. Just...

When you are assigned an autobiography to write, tens, and even hundreds of questions start buzzing in your head. How to write autobiography essay parts? What to include? How to make your autobiography writing flow? Don’t worry about all this and use the following three simple principles and 15 creative...

“Where is your thesis statement?” asks your teacher in a dramatic tone. “Where is my what?” you want to reply, but instead, you quickly point your finger at a random sentence in your paper, saying, “Here it is…” To avoid this sad situation (which is usually followed by a bad...

A life experience essay combines the elements of narration, description, and self-reflection. Such a paper has to focus on a single event that had a significant impact on a person’s worldview and values. Writing an essay about life experience prompts students to do the following: evaluate their behavior in specific...

Who has made a significant impact in your life and why? Essay on the topic might be challenging to write. One is usually asked to write such a text as a college admission essay. A topic for this paper can be of your choice or pre-established by the institution. Either...

Are you about to start writing a financial assistance essay? Most probably, you are applying for a scholarship that will provide additional funding for your education or that will help you meet some special research objectives.

What does it mean to grow up? Essays on this topic might be entertaining yet challenging to write. Growing up is usually associated with something new and exciting. It’s a period of everything new and unknown. Now, you’ve been assigned to write a growing up essay. You’re not a kid...

Probably, a murder essay is not a fascinating assignment to complete. Talking about people’s deaths or crazy murderers can be depressing. However, all assignments are different, and you are supposed to work on every task hard. So, how are you going to deal with a murder essay? You can make...

Are you a nursing student? Then, you will definitely have an assignment to compose a nursing reflective essay. This task might be quite tough and challenging. But don’t stress out! Our professionals are willing to assist you.

Thank you for posting this!! I am trying to get notice to bring up a new language in our school because it doesn’t allow many languages so this really helped 🙂

I’m happy you found the article helpful, Allie. Thank you for your feedback!

Beautiful content

Thanks, Frances!

Useful article for blogging. I believe, for business, these blog tips will help me a lot.

Glad to know our tips are helpful for you! Hope you visit our blog again!

PRDV002: Professional Writing

Approaching Persuasion

Read this article for a comprehensive look at how to approach persuasion as a writer. It identifies common aspects of persuasive writing and how to construct or develop a project.

The Structure of a Persuasive Essay

Writing a persuasive essay.

You first need to choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Next, need to acknowledge and explain points of view that may conflict with your own to build credibility and trust with your audience. You also should state the limits of your argument. This helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Be sure to make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated. Also, write in a style and tone that is appropriate for your subject and audience. Tailor your language and word choice to these two factors while still being true to your own voice. Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Structuring a Persuasive Essay

The formula below for organizing a persuasive essay may be one with which you are familiar. It will present a convincing argument to your reader because your discussion is well-rounded and thorough, and yo u leave your audience with your point of view at the end. Remember to consider each of these components in this formula as  sections instead of paragraphs because you will probably want to discuss multiple ideas backing up your point of view to make it more convincing.

When writing a persuasive essay, it is best to begin with the most important point because it immediately captivates your readers and compels them to continue reading. For example, if you were supporting your thesis that homework is detrimental to the education of high school students, you would want to present your most convincing argument first and then move on to the less important points for your case.

Some key transitional words you should use with this method of organization are: most importantly, almost as importantly, just as importantly, and finally.

The Formula: You need to come up with objection points, but you also need to think of direct rebuttals to each of those ideas. Remember to consult your outline as you are writing because you may need to double-check that you have countered each of the possible opposing ideas you presented.

Section 1: Introduction

• Attention getter.
• Thesis (showing main and controlling ideas).
• Background.
• Signposts (make sure you outline the structure your argument will follow: Pros Cons/Pros).

Section 2: (Multiple) Ideas in Support of Claim

• Give a topic sentence introducing the point (showing main and controlling ideas).
• Give explanations + evidence on the first point.
• Make a concluding statement summarizing the point discussion (possibly transitioning to the next supporting idea).
• Repeat with multiple ideas in separate paragraphs.

Section 3: Summary of ( Some) Opposing Views

• Give a topic sentence explaining how the paragraph will include opposing points of view to provide a thorough, convincing argument.
• Present a general summary of some opposing ideas.
• Present some generalized evidence.
• Provide a brief concluding sentence for the paragraph – transitioning into the next rebuttal paragraph.

Section 4: Response to Opposing Views

• Give a topic sentence explaining how this paragraph or section connects to or expands on the previous paragraph .
• You [may recognize the validity of some of the points] then resent how your ideas are stronger.
• Present evidence directly countering or refuting ideas  mentioned in the previous section.
• Give a concluding statement summarizing the countering arguments.

Section 5: Conclusion

• Restate your thesis.
• Summarize your discussion points.
• Leave the reader with a strong impression; do not waiver here.
• May provide a "call for action."

In a persuasive essay, the writer's point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the main idea of the paragraph and the writer's controlling idea.

PERSUASIVE ESSAY PLAN

If you are a student in high school or college, you probably have gotten a persuasive essay as an assignment. A number of people think that writing a good persuasive essay is a very complicated task, but that’s not true. All you need to do is to build a well-structured plan. And that’s what you will learn from this article.

Great Persuasive Topics

You need  to pick a topic  first before drawing a  persuasive essay plan .  Check out this  list of the most interesting persuasive topics from music to government you can choose from to write the best paper for your class. If you haven’t found the one you like, feel free to research more.

• Should students be allowed to have more free time at high school or college?
• Can art be a real job?
• Everyone should receive free psychological support sponsored by government.
• Do parents have to be responsible for the child’s health and the food they eat?
• Should  teachers pay more attention not to the grades, but to the skills of a student?
• Public schools have to allow children to bring their animals to the classes.
• All drugs, including marijuana, must be banned.
• School system  has to change the approach to the study program and help students make exams easier to pass?
• Family size be limited.
• Should the death penalty be illegal and prohibited in all countries?
• In modern society, freedom of speech  has to have limitations.
• Should we still fight for women’s rights in the modern world?
• Sessions with a school psychologist must be mandatory for kids and young adults.
• In which age is it best to start earning money for your own life?
• How many years of high school foreign language and math should every student actually take?
• Girls and boys have to study in separated classes.
• School uniform has to be required in all schools and colleges.

Persuasive Essay Plan Example

Here you can find an  example  of the plan based on the most common and  effective structure for a persuasive essay . The structure of your paper does not have to be in the exact order, but this one is the most popular.

• Introduction.  Any type of essays needs to have an introduction. Without it, your text will seem incomplete. The introduction should include the hook and the thesis statement. You could also add any background information or the definitions of terms if you think that it would work out.
• Body paragraphs . The most classical option is to include three body paragraphs. Each of them will consist of topic sentences, evidence, and analysis. In every paragraph, you should make a point or an argument linked to your main idea, and with the help of evidence, you will be able to support your words. If you don’t feel like the body of your paper is argumentative enough, try reading it out loud.  You could also share it with your close friends so they could read your text and provide an honest feedback.
• Opposing view paragraph . It is important to give the opposite view to your ideas, even if you don’t agree with it. You don’t have to be on the same page with your readers, and giving all points of view will broaden your audience.
• Conclusion.  The ending is a great place  to sum up the main point and briefly overview everything that was discussed in the essay.

The Final Word

Writing a persuasive essay may not be an easy process, but it’s not impossible. Just make an effort and take a first step toward the perfect essay, and your goal will be accomplished even faster than you think.

Persuasive Essay Guide

Persuasive Essay Examples

30+ Free Persuasive Essay Examples To Get You Started

People also read

A Comprehensive Guide to Writing an Effective Persuasive Essay

200+ Persuasive Essay Topics to Help You Out

Learn How to Create a Persuasive Essay Outline

Read Excellent Examples of Persuasive Essay About Gun Control

How to Write a Persuasive Essay About Covid19 | Examples & Tips

Crafting a Convincing Persuasive Essay About Abortion

Learn to Write Persuasive Essay About Business With Examples and Tips

Check Out 12 Persuasive Essay About Online Education Examples

Persuasive Essay About Smoking - Making a Powerful Argument with Examples

Are you looking to improve your persuasive writing skills?

One of the best ways to do that is by reading persuasive essay examples. These examples can show you how to structure your arguments effectively.

But finding good examples can be a challenge. Don't worry, though – we've gathered some helpful persuasive essays for you right here!

So, if you're in search of persuasive essay examples to help you write your own, you're in the right place. 

Keep reading this blog to explore various examples

• 1. Persuasive Essay Examples For Students
• 2. Persuasive Essay Examples for Different Formats
• 3. Persuasive Essay Outline Examples
• 4. Persuasive Essay Format Example
• 5. How to Write A Persuasive Essay With Examples
• 6. How to End a Persuasive Essay Examples
• 7. Catchy Persuasive Essay Topics

Persuasive Essay Examples For Students

A persuasive essay aims to convince the reader of the author’s point of view. 

To find the right path for your essay, it's helpful to go through some examples. Similarly, good essay examples also help to avoid any potential pitfalls and offer clear information to the readers to adopt. 

Here are some persuasive essay examples pdf:

3rd-grade Persuasive Essay Example

4th-grade Persuasive Essay Example

Persuasive Essay Example 5th-grade pdf

Persuasive Essay Examples for 6th Grade pdf

7th-grade Persuasive Essay Example

8th-grade Persuasive Essay Example

Persuasive Essay Examples Grade 10

11th-grade Persuasive Essay Example

Persuasive Writing Example For Kids

Persuasive Essay Examples High School

The following are good persuasive essay examples for high school. Having a look at them will help you understand better.

High-school Persuasive Essay Example

Examples of Persuasive Essay in Everyday Life

Persuasive Essay Examples for Middle School

Check out these persuasive essay examples for middle school to get a comprehensive idea of the format structure. 

Persuasive Essay Examples Middle School

Short Persuasive Essay Example

Persuasive Essay Examples for College Students

Essay writing at the college level becomes more difficult and complicated. We have provided you with top-notch college persuasive and argumentative essay examples here.

Read them to understand the essay writing process easily. 

Persuasive Essay Examples College

Higher English Persuasive Essay Example

Persuasive Essay About Smoking

Argumentative and Persuasive Examples

Persuasive Essay Examples For University

It becomes even more challenging to draft a perfect essay at the university level. Have a look at the below examples of a persuasive essay to get an idea of writing one.

University Persuasive Essay Example

5 Paragraph Persuasive Essay Example

Persuasive Essay Examples for Different Formats

A persuasive essay can be written in several formats. For instance, you can write the usual 5-paragraph essay, or even something longer or shorter.

Below are a few sample essays in various common formats.

Persuasive Essay Examples 5 Paragraph

Persuasive Essay Examples 3 Paragraph

Short Persuasive Essay Examples

These examples tell you how to remain convincing and persuasive regardless of the essay format you use.

Persuasive Essay Outline Examples

Creating an impressive outline is the most important step for writing a persuasive essay. It helps to organize thoughts and make the writing process easier.

 A standard outline consists of the following sections.

• Introduction
• Body Paragraphs

Have a look at the following persuasive essay outline template examples.

Persuasive Essay Outline

Persuasive Essay Template

Persuasive Essay Format Example

A persuasive essay outline is bound to follow a specific format and structure. The main elements of a persuasive essay format are as follows.

• Font: Times New Roman, Georgia, or Arial
• Font Size: 16pt for the headlines and 12pt for the rest of the text
• Alignment: Justified
• Spacing: Double spacing
• Word Count: It usually contains 500 to 2000 words

How to Write A Persuasive Essay With Examples

Planning an essay before starting writing is essential to produce an organized and structured writing piece. So, it is better to understand the concept beforehand to impress your instructor.  

The below example will show a good starting to an essay.

A Good Start for a Persuasive Essay - Short Example

How to Start a Persuasive Essay Examples

The introduction is the first part of an essay and your first chance to grab the reader's attention. It should clearly state the essay's purpose and give the reader a clear idea of what to expect.

A compelling persuasive essay introduction must have the following elements.

• Hook statement + topic
• A strong thesis statement
• Your arguments

Here are some examples of persuasive essay introductions to help you make a compelling start:

Introduction Persuasive Essay Example

Persuasive Essay Thesis Statement Examples

Persuasive Essay Hook Examples

How to End a Persuasive Essay Examples

Just like the introduction, the conclusion of the persuasive essay is equally important. It is considered as the last impression of your writing piece to the audience.

A good conclusion paragraph must include the following aspects.

• Restate the thesis statement or hypothesis
• Summarize the key arguments
• Avoid being obvious
• Include a call to action

Have a look at the document to explore the sample conclusions of a persuasive essay.

Conclusion Persuasive Essay Examples

Catchy Persuasive Essay Topics

Now that you have read some good examples, it's time to write your own persuasive essay.

But what should you write about? You can write persuasive essays about any topic, from business and online education to controversial topics like abortion , gun control , and more.

Here is a list of ten persuasive essay topics that you can use to grab your reader's attention and make them think:

• Should the government increase taxes to fund public health initiatives?
• Is the current education system effective in preparing students for college and the workplace?
• Should there be tighter gun control laws?
• Should schools have uniforms or a dress code?
• Are standardized tests an accurate measure of student performance?
• Should students be required to take physical education courses?
• Is undocumented immigration a legitimate cause for concern in the United States?
• Is affirmative action still necessary in today’s society?
• How much, if any, regulation should there be on technology companies?
• Is the death penalty an appropriate form of punishment for serious crimes?

Check out two examples on similar topics:

Political Persuasive Essay Examples

Persuasive Essay Examples About Life

Need more topic ideas? Check out our extensive list of unique persuasive essay topics and get started!

But if you're still feeling stuck, don't worry. Our persuasive essay writing service is here to the rescue!

Our experienced writers specialize in creating top-notch essays on a wide range of topics. Whether it's a challenging persuasive essay or any other type, we've got you covered.

Take advantage of our reliable essay writing service today!

Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. He is an expert in his craft and takes great pride in helping students achieve their academic goals. Caleb is a dedicated professional who always puts his clients first.

Paper Due? Why Suffer? That’s our Job!

Keep reading

Can You Convince Me? Developing Persuasive Writing

• Resources & Preparation
• Instructional Plan
• Related Resources

Persuasive writing is an important skill that can seem intimidating to elementary students. This lesson encourages students to use skills and knowledge they may not realize they already have. A classroom game introduces students to the basic concepts of lobbying for something that is important to them (or that they want) and making persuasive arguments. Students then choose their own persuasive piece to analyze and learn some of the definitions associated with persuasive writing. Once students become aware of the techniques used in oral arguments, they then apply them to independent persuasive writing activities and analyze the work of others to see if it contains effective persuasive techniques.

Featured Resources

From theory to practice.

• Students can discover for themselves how much they already know about constructing persuasive arguments by participating in an exercise that is not intimidating.  
• Progressing from spoken to written arguments will help students become better readers of persuasive texts.

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

• 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
• 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.

Materials and Technology

• Computers with Internet access  
• PowerPoint  
• LCD projector (optional)  
• Chart paper or chalkboard  
• Sticky notes  
• Persuasive Strategy Presentation
• Persuasion Is All Around You  
• Persuasive Strategy Definitions  
• Check the Strategies  
• Check the Strategy  
• Observations and Notes  
• Persuasive Writing Assessment

Preparation

Student objectives.

Students will

• Work in cooperative groups to brainstorm ideas and organize them into a cohesive argument to be presented to the class  
• Gain knowledge of the different strategies that are used in effective persuasive writing  
• Use a graphic organizer to help them begin organizing their ideas into written form  
• Apply what they have learned to write a persuasive piece that expresses their stance and reasoning in a clear, logical sequence  
• Develop oral presentation skills by presenting their persuasive writing pieces to the class  
• Analyze the work of others to see if it contains effective persuasive techniques

Session 1: The Game of Persuasion

Home/School Connection: Distribute Persuasion Is All Around You . Students are to find an example of a persuasive piece from the newspaper, television, radio, magazine, or billboards around town and be ready to report back to class during Session 2. Provide a selection of magazines or newspapers with advertisements for students who may not have materials at home. For English-language learners (ELLs), it may be helpful to show examples of advertisements and articles in newspapers and magazines.

Session 2: Analysis of an Argument

Home/School Connection: Ask students to revisit their persuasive piece from Persuasion Is All Around You . This time they will use Check the Strategies to look for the persuasive strategies that the creator of the piece incorporated. Check for understanding with your ELLs and any special needs students. It may be helpful for them to talk through their persuasive piece with you or a peer before taking it home for homework. Arrange a time for any student who may not have the opportunity to complete assignments outside of school to work with you, a volunteer, or another adult at school on the assignment.

Session 3: Persuasive Writing

Session 4: presenting the persuasive writing.

• Endangered Species: Persuasive Writing offers a way to integrate science with persuasive writing. Have students pretend that they are reporters and have to convince people to think the way they do. Have them pick issues related to endangered species, use the Persuasion Map as a prewriting exercise, and write essays trying to convince others of their points of view. In addition, the lesson “Persuasive Essay: Environmental Issues” can be adapted for your students as part of this exercise.  
• Have students write persuasive arguments for a special class event, such as an educational field trip or an in-class educational movie. Reward the class by arranging for the class event suggested in one of the essays.

Student Assessment / Reflections

• Compare your Observations and Notes from Session 4 and Session 1 to see if students understand the persuasive strategies, use any new persuasive strategies, seem to be overusing a strategy, or need more practice refining the use of a strategy. Offer them guidance and practice as needed.  
• Collect both homework assignments and the Check the Strategy sheets and assess how well students understand the different elements of persuasive writing and how they are applied.  
• Collect students’ Persuasion Maps and use them and your discussions during conferences to see how well students understand how to use the persuasive strategies and are able to plan their essays. You want to look also at how well they are able to make changes from the map to their finished essays.  
• Use the Persuasive Writing Assessment to evaluate the essays students wrote during Session 3.
• Calendar Activities
• Strategy Guides
• Lesson Plans
• Student Interactives

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

This interactive tool allows students to create Venn diagrams that contain two or three overlapping circles, enabling them to organize their information logically.

• Print this resource

Explore Resources by Grade

• Kindergarten K

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• How to write an essay introduction | 4 steps & examples

How to Write an Essay Introduction | 4 Steps & Examples

Published on February 4, 2019 by Shona McCombes . Revised on July 23, 2023.

A good introduction paragraph is an essential part of any academic essay . It sets up your argument and tells the reader what to expect.

The main goals of an introduction are to:

• Catch your reader’s attention.
• Give background on your topic.
• Present your thesis statement —the central point of your essay.

This introduction example is taken from our interactive essay example on the history of Braille.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

Step 1: hook your reader, step 2: give background information, step 3: present your thesis statement, step 4: map your essay’s structure, step 5: check and revise, more examples of essay introductions, other interesting articles, frequently asked questions about the essay introduction.

Your first sentence sets the tone for the whole essay, so spend some time on writing an effective hook.

Avoid long, dense sentences—start with something clear, concise and catchy that will spark your reader’s curiosity.

The hook should lead the reader into your essay, giving a sense of the topic you’re writing about and why it’s interesting. Avoid overly broad claims or plain statements of fact.

Examples: Writing a good hook

Take a look at these examples of weak hooks and learn how to improve them.

• Braille was an extremely important invention.
• The invention of Braille was a major turning point in the history of disability.

The first sentence is a dry fact; the second sentence is more interesting, making a bold claim about exactly  why the topic is important.

• The internet is defined as “a global computer network providing a variety of information and communication facilities.”
• The spread of the internet has had a world-changing effect, not least on the world of education.

Avoid using a dictionary definition as your hook, especially if it’s an obvious term that everyone knows. The improved example here is still broad, but it gives us a much clearer sense of what the essay will be about.

• Mary Shelley’s  Frankenstein is a famous book from the nineteenth century.
• Mary Shelley’s Frankenstein is often read as a crude cautionary tale about the dangers of scientific advancement.

Instead of just stating a fact that the reader already knows, the improved hook here tells us about the mainstream interpretation of the book, implying that this essay will offer a different interpretation.

Prevent plagiarism. Run a free check.

Next, give your reader the context they need to understand your topic and argument. Depending on the subject of your essay, this might include:

• Historical, geographical, or social context
• An outline of the debate you’re addressing
• A summary of relevant theories or research about the topic
• Definitions of key terms

The information here should be broad but clearly focused and relevant to your argument. Don’t give too much detail—you can mention points that you will return to later, but save your evidence and interpretation for the main body of the essay.

How much space you need for background depends on your topic and the scope of your essay. In our Braille example, we take a few sentences to introduce the topic and sketch the social context that the essay will address:

Now it’s time to narrow your focus and show exactly what you want to say about the topic. This is your thesis statement —a sentence or two that sums up your overall argument.

This is the most important part of your introduction. A  good thesis isn’t just a statement of fact, but a claim that requires evidence and explanation.

The goal is to clearly convey your own position in a debate or your central point about a topic.

Particularly in longer essays, it’s helpful to end the introduction by signposting what will be covered in each part. Keep it concise and give your reader a clear sense of the direction your argument will take.

As you research and write, your argument might change focus or direction as you learn more.

For this reason, it’s often a good idea to wait until later in the writing process before you write the introduction paragraph—it can even be the very last thing you write.

When you’ve finished writing the essay body and conclusion , you should return to the introduction and check that it matches the content of the essay.

It’s especially important to make sure your thesis statement accurately represents what you do in the essay. If your argument has gone in a different direction than planned, tweak your thesis statement to match what you actually say.

To polish your writing, you can use something like a paraphrasing tool .

You can use the checklist below to make sure your introduction does everything it’s supposed to.

Checklist: Essay introduction

My first sentence is engaging and relevant.

I have introduced the topic with necessary background information.

I have defined any important terms.

My thesis statement clearly presents my main point or argument.

Everything in the introduction is relevant to the main body of the essay.

You have a strong introduction - now make sure the rest of your essay is just as good.

• Argumentative
• Literary analysis

This introduction to an argumentative essay sets up the debate about the internet and education, and then clearly states the position the essay will argue for.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

This introduction to a short expository essay leads into the topic (the invention of the printing press) and states the main point the essay will explain (the effect of this invention on European society).

In many ways, the invention of the printing press marked the end of the Middle Ages. The medieval period in Europe is often remembered as a time of intellectual and political stagnation. Prior to the Renaissance, the average person had very limited access to books and was unlikely to be literate. The invention of the printing press in the 15th century allowed for much less restricted circulation of information in Europe, paving the way for the Reformation.

This introduction to a literary analysis essay , about Mary Shelley’s Frankenstein , starts by describing a simplistic popular view of the story, and then states how the author will give a more complex analysis of the text’s literary devices.

Mary Shelley’s Frankenstein is often read as a crude cautionary tale. Arguably the first science fiction novel, its plot can be read as a warning about the dangers of scientific advancement unrestrained by ethical considerations. In this reading, and in popular culture representations of the character as a “mad scientist”, Victor Frankenstein represents the callous, arrogant ambition of modern science. However, far from providing a stable image of the character, Shelley uses shifting narrative perspectives to gradually transform our impression of Frankenstein, portraying him in an increasingly negative light as the novel goes on. While he initially appears to be a naive but sympathetic idealist, after the creature’s narrative Frankenstein begins to resemble—even in his own telling—the thoughtlessly cruel figure the creature represents him as.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
• Write a Diversity Essay
• College Essay Format & Structure
• Comparing and Contrasting in an Essay

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

The “hook” is the first sentence of your essay introduction . It should lead the reader into your essay, giving a sense of why it’s interesting.

To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader’s curiosity.

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, July 23). How to Write an Essay Introduction | 4 Steps & Examples. Scribbr. Retrieved March 23, 2024, from https://www.scribbr.com/academic-essay/introduction/

Is this article helpful?

Shona McCombes

Other students also liked, how to write a thesis statement | 4 steps & examples, academic paragraph structure | step-by-step guide & examples, how to conclude an essay | interactive example, unlimited academic ai-proofreading.

✔ Document error-free in 5minutes ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

Tips for Writing an Effective Application Essay

How to Write an Effective Essay

Writing an essay for college admission gives you a chance to use your authentic voice and show your personality. It's an excellent opportunity to personalize your application beyond your academic credentials, and a well-written essay can have a positive influence come decision time.

Want to know how to draft an essay for your college application ? Here are some tips to keep in mind when writing.

Tips for Essay Writing

A typical college application essay, also known as a personal statement, is 400-600 words. Although that may seem short, writing about yourself can be challenging. It's not something you want to rush or put off at the last moment. Think of it as a critical piece of the application process. Follow these tips to write an impactful essay that can work in your favor.

1. Start Early.

Few people write well under pressure. Try to complete your first draft a few weeks before you have to turn it in. Many advisers recommend starting as early as the summer before your senior year in high school. That way, you have ample time to think about the prompt and craft the best personal statement possible.

You don't have to work on your essay every day, but you'll want to give yourself time to revise and edit. You may discover that you want to change your topic or think of a better way to frame it. Either way, the sooner you start, the better.

2. Understand the Prompt and Instructions.

Before you begin the writing process, take time to understand what the college wants from you. The worst thing you can do is skim through the instructions and submit a piece that doesn't even fit the bare minimum requirements or address the essay topic. Look at the prompt, consider the required word count, and note any unique details each school wants.

3. Create a Strong Opener.

Students seeking help for their application essays often have trouble getting things started. It's a challenging writing process. Finding the right words to start can be the hardest part.

Spending more time working on your opener is always a good idea. The opening sentence sets the stage for the rest of your piece. The introductory paragraph is what piques the interest of the reader, and it can immediately set your essay apart from the others.

4. Stay on Topic.

One of the most important things to remember is to keep to the essay topic. If you're applying to 10 or more colleges, it's easy to veer off course with so many application essays.

A common mistake many students make is trying to fit previously written essays into the mold of another college's requirements. This seems like a time-saving way to avoid writing new pieces entirely, but it often backfires. The result is usually a final piece that's generic, unfocused, or confusing. Always write a new essay for every application, no matter how long it takes.

5. Think About Your Response.

Don't try to guess what the admissions officials want to read. Your essay will be easier to write─and more exciting to read─if you’re genuinely enthusiastic about your subject. Here’s an example: If all your friends are writing application essays about covid-19, it may be a good idea to avoid that topic, unless during the pandemic you had a vivid, life-changing experience you're burning to share. Whatever topic you choose, avoid canned responses. Be creative.

6. Focus on You.

Essay prompts typically give you plenty of latitude, but panel members expect you to focus on a subject that is personal (although not overly intimate) and particular to you. Admissions counselors say the best essays help them learn something about the candidate that they would never know from reading the rest of the application.

7. Stay True to Your Voice.

Use your usual vocabulary. Avoid fancy language you wouldn't use in real life. Imagine yourself reading this essay aloud to a classroom full of people who have never met you. Keep a confident tone. Be wary of words and phrases that undercut that tone.

8. Be Specific and Factual.

Capitalize on real-life experiences. Your essay may give you the time and space to explain why a particular achievement meant so much to you. But resist the urge to exaggerate and embellish. Admissions counselors read thousands of essays each year. They can easily spot a fake.

9. Edit and Proofread.

When you finish the final draft, run it through the spell checker on your computer. Then don’t read your essay for a few days. You'll be more apt to spot typos and awkward grammar when you reread it. After that, ask a teacher, parent, or college student (preferably an English or communications major) to give it a quick read. While you're at it, double-check your word count.

Writing essays for college admission can be daunting, but it doesn't have to be. A well-crafted essay could be the deciding factor─in your favor. Keep these tips in mind, and you'll have no problem creating memorable pieces for every application.

What is the format of a college application essay?

Generally, essays for college admission follow a simple format that includes an opening paragraph, a lengthier body section, and a closing paragraph. You don't need to include a title, which will only take up extra space. Keep in mind that the exact format can vary from one college application to the next. Read the instructions and prompt for more guidance.

Most online applications will include a text box for your essay. If you're attaching it as a document, however, be sure to use a standard, 12-point font and use 1.5-spaced or double-spaced lines, unless the application specifies different font and spacing.

How do you start an essay?

The goal here is to use an attention grabber. Think of it as a way to reel the reader in and interest an admissions officer in what you have to say. There's no trick on how to start a college application essay. The best way you can approach this task is to flex your creative muscles and think outside the box.

You can start with openers such as relevant quotes, exciting anecdotes, or questions. Either way, the first sentence should be unique and intrigue the reader.

What should an essay include?

Every application essay you write should include details about yourself and past experiences. It's another opportunity to make yourself look like a fantastic applicant. Leverage your experiences. Tell a riveting story that fulfills the prompt.

What shouldn’t be included in an essay?

When writing a college application essay, it's usually best to avoid overly personal details and controversial topics. Although these topics might make for an intriguing essay, they can be tricky to express well. If you’re unsure if a topic is appropriate for your essay, check with your school counselor. An essay for college admission shouldn't include a list of achievements or academic accolades either. Your essay isn’t meant to be a rehashing of information the admissions panel can find elsewhere in your application.

How can you make your essay personal and interesting?

The best way to make your essay interesting is to write about something genuinely important to you. That could be an experience that changed your life or a valuable lesson that had an enormous impact on you. Whatever the case, speak from the heart, and be honest.

Is it OK to discuss mental health in an essay?

Mental health struggles can create challenges you must overcome during your education and could be an opportunity for you to show how you’ve handled challenges and overcome obstacles. If you’re considering writing your essay for college admission on this topic, consider talking to your school counselor or with an English teacher on how to frame the essay.

Related Articles

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Share Podcast

How to Become More Persuasive at Work

If you’re a leader, you need to know how to influence people.

• Apple Podcasts
• Google Podcasts

If you’re a leader, you need to know how to influence people. Maybe you’re trying to get clients to buy into your idea, trust your expertise, or sign on with your company. Or perhaps you want to convince colleagues to start a new initiative or kill one you think is doomed to fail.

In this episode, Vanessa Bohns , a professor of organizational behavior at Cornell University, and Raven Hoffman , who works in a construction role that involves recruiting new clients to her firm, break down how to build influence at work.

They discuss which persuasion tactics are most effective and how to tell if someone is being swayed by your reasoning. And if you’ve failed to persuade someone but still believe in the cause, they offer smart tactics for trying again.

Key episode topics include: leadership, persuasion, power and influence, business communication, industrial sector, construction and engineering, education institutions.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

• Listen to the original Women at Work episode: The Essentials: Persuading People (2022)
• Find more episodes of Women at Work .
• Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org .

HANNAH BATES: Welcome to HBR On Leadership , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock the best in those around you. We all need to be persuasive. Maybe you’re trying to get clients to buy into your idea, trust your expertise, or sign on with your company. Or perhaps you want to convince colleagues to start a new initiative, or kill one you think is doomed to fail.  Today we bring you a conversation about how to build influence at work – with the help of Vanessa Bohns, a professor of organizational behavior at Cornell University and the author of the book You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters,  and Raven Hoffman, who works in a construction role that involves recruiting new clients to her firm. In this episode, you’ll learn which persuasion tactics are the most effective and how to tell if someone is being swayed by your reasoning. And if you’ve failed to persuade someone but still believe in the cause, you’ll learn some smart tactics for trying again. This episode originally aired on Women at Work in April 2022, as part of a special series called “The Essentials.” Here it is.

AMY GALLO: You’re listening to Women at Work from Harvard Business Review. I’m Amy Gallo. Raven Hoffman, like a lot of us, is trying to figure out how to better persuade others. She works in the construction industry as a senior estimator at a tile and stone contractor.

RAVEN HOFFMAN: I spend my entire day looking at blueprints pricing things out, convincing guys I know what I’m talking about, telling the guys what to do so that they do it right when they get to the job. Not much time at my desk, I get up and I’m out in the warehouse looking for stuff, I’m on the phone calling people. Most of my day is putting out fires.

AMY GALLO: Construction is one of the most male-dominated industries in the world. Raven has been in it for twenty years thriving and with no plans to leave. Lately, though, she’s been struggling with a new important part of her job, selling people she hasn’t met before on doing business with her and her company. Conversations and meetings she’s initiated haven’t consistently forged the sorts of trusting relationships that lead to contracts. xBut Raven’s determined to become more persuasive with prospective and existing clients, as well as with long time colleagues. So, she was excited, as was I, to talk to and learn from a woman who studied and mastered this skill. Vanessa Bohns is a social psychologist. She teaches at Cornell and is the author of the book, You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion and Why it Matters , and she’s here with advice for pitching ideas, preempting people from doubting your expertise and getting coworkers to start or stop doing something. Raven, Vanessa, thank you so much for joining us on the show today.

RAVEN HOFFMAN: Thank you for the invitation.

VANESSA BOHNS: Yeah. Thanks so much for having me.

AMY GALLO: So, Raven, I want to start with you and understand a little bit more about your work and where exactly you feel like you have influence and where you think you currently lack influence.

RAVEN HOFFMAN: So, I am fortunate. The company I work for, the current ownership came on when their grandmother was running the company; they believe in hiring strong women. They believe in letting us do what we do best. So, I feel they listen within the company. So often externally, my knowledge seems to be under question.

AMY GALLO: Is that with customers, with subcontractors?

RAVEN HOFFMAN: Customers. So often I will call with an issue on a project to say, “I foresee this as an upcoming problem,” and the response I will get is, “Hey, is your boss there? Can I talk to him about it?” Usually I transfer them over to him and he laughs at them and says, “You need to talk to Raven. She knows what’s going on more than I do,” and sends them back. But I think they’ve already disengaged from me as an authority who knows what she’s talking about.

AMY GALLO: Okay. So, Vanessa, in your research, you explore people’s perception of their influence and how that compares with reality. Your book is called You Have More Influence Than You Think. What did you hear in Raven’s answer there that speaks to the common perceptions or misperceptions that women tend to have about their power to be persuasive?

VANESSA BOHNS: So, I definitely hear some elements of the difference between the way we use stereotypes to understand people we don’t know well. If I go into an interaction with someone and I don’t know how to behave with this person, I don’t know what I think of this person, stereotypes guide us in a sort of way of thinking about this person and how this interaction is going to go, and unfortunately, still in many places in the world, seeing a woman brings to mind the stereotype that they don’t have as much expertise as me, particularly if it’s in a field that it tends to be a male dominated field. On the other hand, describing these people who really do know you, who know that you have this expertise or you have these established relationships, now they don’t need to rely on a stereotype, right? They actually know you they’ve gotten to know you. So, this is very sort of classic way of coding people that we don’t know. One of the things that women tend to get sort of dinged on, in terms of the stereotypes, is this idea that we aren’t authorities on something. Again, particularly if it’s in a sort of male dominated field.

AMY GALLO: Like construction, right?

VANESSA BOHNS: Exactly. Right. So, one thing that we know from the influence literature is that we listen to people who we think are authorities. If someone we think knows what they’re talking about, tells us that we should do something, not surprisingly, we assume that we should do it more so than if we think, oh, this person doesn’t know what they’re talking about. But women often face this sort of double whammy. So, there’s this coding of like, Okay, this person is not as much of an authority as maybe their male counterpart. But women also often struggle to profess their own authority. I was part of something called the op-ed project, where we learn how to write op-eds to get more female and underrepresented minorities into public discourse, and one of the activities they had us do was to establish our authority. Why am I the one to write this op-ed? So, we would go around the room and we would say, “Here’s who I am. I went to this school, I have this background…” and women with these extraordinary backgrounds would play them down. Women who had done amazing things were like, “yeah, I know how to do this little thing,” when in fact they had studied it for, like, ten years and were masters at it. So, one thing women can struggle to do at times is to make up for that authority gap that we’re missing by actually professing our authority by saying, “Hi, I’m so and so. Here’s my long list of expertise and this is why I’m talking to you.” Right? To say, “Okay, you may have had a stereotype about me. We’re going to get rid of that right here and now, and I’m going to tell you exactly why I have the authority to be talking to you.” At the same time, women tend to hesitate to do that. So, in this case, the fact that they’re just saying, “you should talk to Raven,” without giving you that buildup… I think it’s kind of putting you at a disadvantage.

AMY GALLO: Raven, how do you introduce yourself when you’re working with new clients? Have you tried what Vanessa’s describing?

RAVEN HOFFMAN: I have not, and I’m really intrigued about what that would end up looking like in a conversation – to not come across as arrogant and, “Hey, I know you’re new. So let me pile on you how many years I’ve been doing this and how much I know,” and then try to build the relationship, is how I perceive something like that. So, I’m wondering how you would work that into the conversation and have that dialogue without coming across as arrogant.

VANESSA BOHNS: That’s exactly why the women in my group hesitated to talk about all their accolades was because they were worried they were going to come across as bragging and arrogant. Really what people often talk about when we’re judged by other people, we’re judged on two main things: warmth and competence, and women tend to be judged even more on warmth. So, if we overplay our competence, people think we’re cold and that’s where we come across as arrogant, et cetera. So, the best way, unfortunately, to sort of counteract that is to couple your expressions of competence with something warm. So, it could be something like, “I am so excited to work with you because I have worked with so many other clients, I have worked with these big clients,” or whatever it is that sounds really good. “I have been working in this field for fifteen years or twenty years because I just love it, and so I can’t wait to work with you.” So, something that says, “look at all this experience I have,” but in this warm, friendly, cooperative sort of way.

AMY GALLO: How does that land with you, Raven?

RAVEN HOFFMAN: I like that. I can do that.

AMY GALLO: Yeah. I mean, I can even imagine something simple – and Vanessa, tell me if this would work – but even saying, “I’ve been assigned to this project because I’ve done 4,000 just like it. I’m really excited to collaborate with you to get your project done on time and under budget,” or whatever metrics matter to your clients. What do you think of that?

VANESSA BOHNS: Yeah, I think that would be great. As you said, you want to know the metrics that matter to them – like what would establish to them that you’re an expert and you put that out there and you just add something that says, “and I’m telling you this so that we can have a great relationship, and so I can be helpful,” and I think that gets that across for sure.

AMY GALLO: Raven, I can imagine that you do a lot of influencing already. Can you tell me about a time where you needed to persuade people at work to either do something or to stop doing something and it was successful?

RAVEN HOFFMAN: Most recently there was a product line that I wanted to bring back on that we had carried for a while and did not. I went in, presented the facts of what products they had that were good that filled gaps. I stuck to the facts. I knew what I needed to present, and we brought the line back on. It has worked very well for us.

AMY GALLO: And can you give us an example of a time where it didn’t go so well?

RAVEN HOFFMAN: Yes – with my coworkers and emails and “do not reply all.” I have requested quite a few times that we don’t all need to be on these back and forth conversations between two people. If you’re having this conversation… I get a hundred plus emails a day easily. Nno one listens, and unfortunately, I’ve had a few meltdowns over it, which I’m sure did not help the persuasion. I was hoping that it was just going to be one of those things where, Raven’s had a meltdown. We don’t want another one. Let’s quit doing this. That didn’t work either work.

AMY GALLO: So, what do you hear in those two examples, Vanessa, about what worked and why, and what didn’t work and why?

VANESSA BOHNS: Yeah. It’s interesting because they are pretty different influence topics, right? One is about facts, and I imagine you sort of outlined, “here’s this thing I think we should do” to a group of people who probably were pretty expert in what you were talking about. Right? They probably knew quite a bit about it already. There’s work on the difference between when we try to influence someone on something that they know really well and care about quite a bit, and when you’re trying to do that, you really want to stick to the facts like you said, and come up with arguments because they’re going to get it. They know the counterarguments, they know their facts, they know how to interpret the facts you’re giving them and they care enough. Then there are other kinds of things we try to influence people about where they’re less expert or less invested is a big part. Right? They just don’t care that much, and so often in those cases, the facts are not going to get them to go along with you. It’s all these other sort of peripheral aspects. It’s just, are other people going along with what you said? I’m not going to pay that much attention to all your arguments for why I should do this. But as long as I know that, like, Bob is doing it, I’ll do it.

AMY GALLO: Well what about the reply all situation? Why do you think Raven was less successful there?

VANESSA BOHNS: That one I actually fascinated by because that just sparks my curiosity. Why don’t they stop doing it? Is it because they actually aren’t persuaded that they should? Is this a question of persuasion or is it something else? Is it a question of motivation or just the ease? Are they forgetting? Do you have any insight into why they haven’t stopped doing it?

RAVEN HOFFMAN: It’s easier to just hit reply all than to reply just to one person.

VANESSA BOHNS: Interesting,

AMY GALLO: In that case, what would be persuasive? And it’s funny. I know this example is, I think some might say silly, but I actually think this is something people deal with all the time. As someone who talks about conflict and difficult coworkers, I hear about the reply all messages all the time. So, I do think this is quite relevant. So, what would be persuasive?

VANESSA BOHNS: As I said, it sparks my curiosity because I can’t imagine that the reason is that they feel strongly about being able to reply all. It must be sort of an automatic behavior that they’re not even thinking about it in the moment, and so those are the kinds of things where you want to be able to change either just the default response, the norm of everybody, so that when you’re about to hit that, you’re like, “oh wait, I don’t want to be that person who hits reply all because there’s this norm that’s not a good thing to do.” Or, it could just be one of these things where it really is, they need a reminder, they forget, right? So, putting something in a signature line or putting something on people’s computers like a sticky note, something that just… It sounds like it could just be a habit that they don’t care enough to break. So, I think the ways to break habits are either to make them more automatic, right? The opposite habit, more automatic. So, you kind of get rid of just that default click, or you make it so counter normative to do that thing, that people actually do care enough to stop before they hit that button. Right? I know that enough people make fun of you here if you hit reply all, that no one wants to do that, and so many times I have actually triple-checked to make sure I didn’t accidentally hit reply all, but that’s because of a norm that’s been set. So, you could do something where you start teasing people who don’t know how to not hit reply at all, or just get some people to stop doing it, and then eventually other people stop doing it.

AMY GALLO: Yeah. Vanessa, can you tell us about an experience you’ve had recently where you’ve had to persuade someone or a group and how you used your own research to be effective at it?

VANESSA BOHNS: I was thinking actually about this person I used to work with when I first came to the job I have now, who is an incredible persuader. He just could get any group to sort of see his version, and when I first came to the job I have now, we would get together as a group and decide on a candidate to hire – that was a common thing, or a graduate student to admit… those kinds of decisions. My expectation was, we’re all going to go into this meeting and we’re all going to lay out our ideas and who we think should be the candidate, and then we’re going to make a decision right then. But I quickly learned that so much of what happened in that meeting was predetermined by all the leg work that person would do before the meeting, and it really made me realize that so much of influence is these informal conversations that you have to get people on your side, this coalition-building and setting the stage for arguments that are going to be made, and less about that sort of formal presentation. I had in my head that, like, almost movie version of someone stands up in the front of the room, gives this big presentation, and everybody’s like, “That’s the one,” and clapping. It’s this kind of formal persuasive attempt, but so much was about garnering support before you went in so that once you got into that meeting, you knew who was on your side already and you could kind of point to them. So, you could say like, “So-and-so, and I really think this person’s the best.” Right? Now, all of a sudden you’ve got a little team that’s started the momentum in that meeting. You also have done your reconnaissance so you know what people’s objections are going to be. So, you know that so-and-so cares about this and they’re probably going to say that, and so-and-so cares about this and they’re probably going to say that. So, you kind of are already lined up to be able to have a counter argument. Then you also know who’s not going to care. As long as the rest of the group is going in this direction, this person’s just going to go in that direction as well. So, now I realize that almost all of, say maybe 90%, of the attempt to persuade in a meeting happens before that meeting.

AMY GALLO: Raven, is that a tactic you’ve used? Sort of, the meetings before the meeting.

RAVEN HOFFMAN: Absolutely. Generally, if I know I’m going to be meeting with a group of people, especially if there’s somebody new in there, I kind of get a feel for who they are from people that know them. So, I know what to talk to and how to present. Some people are going to want more facts, more detail, some are going to want it as short as possible so they can get on with the rest of their day, and some are going to be entirely focused on building a relationship and not care about any of the facts. So, it’s really determining what your audience needs before you get into that meeting.

VANESSA BOHNS: So, this is kind of how I think about it, and I’m curious if this works with customers as well: pre-selling before you get into that meeting. I feel like in many cases, people feel cornered if you just give them all the information. They didn’t have anything before and you expect them to kind of make a decision there, and that’s really hard to get people to actually commit in that moment. But if you kind of pre-sell it and you’re like, “this is what I’m going to present to you,” and they’ve kind of got their mind halfway made up already. It’s so much easier in that moment to sort of close and get them the rest of the way. Would you agree with that too? Or…

RAVEN HOFFMAN: Absolutely, and I usually don’t anticipate leaving a meeting with an answer. I anticipate leaving the information with the clients and probably getting another week’s worth of questions after it.

AMY GALLO: Raven, other than the reply all situation, are there other things that you’d like your team or company to start doing or stop doing that you haven’t yet pushed for?

RAVEN HOFFMAN: I have been saying for years that we need to be more proactive about getting in with the trade schools and the high school trade programs to recruit staff, and for a lot of times I’ve just been shut down on it. It’s kind of a perception of not being quality people in those programs. Having come from an alternative school background, I highly disagree.

AMY GALLO: Yeah. Where do most employees come from now, Raven, if they’re not from these trade schools or high schools?

RAVEN HOFFMAN: At the moment, nowhere. We’re not getting applications, we’re not having any luck. We’re trying all sorts of things we have not in the past. It used to be entirely word of mouth and reference.

AMY GALLO: Right. Vanessa, any advice for Raven on how she might push this issue?

VANESSA BOHNS: Sure, and first I’ll say that it’s great that she wants to keep pushing it. Because I do think that a lot of people here know or don’t get an enthusiastic enough sort of response and assume that no is forever or there’s no way they’re going to change this person’s mind, when that’s really rarely the case. So, I think it’s great that you do want to keep pushing forward once you do have the time. I think one piece of advice that we give in negotiations a lot, if you’re kind of at a stalemate, is to ask the other party for advice – something that Zoe Chance calls “the magic question,” which is basically saying to someone, “What would it take for you to actually consider people from trade schools? What would it take for you to agree with this thing that I’m coming to you with?” What that does is that brings the other party to your side, right? So, now it’s not like a confrontation. I’m trying to convince, you’re pushing back. Right? Now, we’re both going to look at this problem from the same side and you might get some insight into the hesitations and they might even be more willing to reflect on their hesitations than you would otherwise get. Right? When you’re playing a guessing game of, I say this, and then I see if that resonates with you or not. Right? It may be that they come them back and say, “Well, if I saw this kind of data, maybe I would consider it. If I saw competitors using people from trade schools, maybe I would consider it. If you could get so-and-so on board, maybe I would consider it,” and maybe you wouldn’t have thought of one of those things. It also kind of gets them thinking a little further down. Right? So, there is a way I might consider it and it sets up an expectation. If they say, “If you could show me this, I would consider it.” Okay. Find that, and now they’ve already kind of pre-committed. So, now you have, sort of, already gotten them a little closer towards your position.

RAVEN HOFFMAN: Awesome. I can definitely do that. Vanessa, I have a question for you. I’m largely an introvert and I’m not good with soft skills. So, I’m not always good at picking up on the nonverbal cues. So, anything that can help me know what I need to be looking for other than the really blatantly obvious arms crossed, leaned away, fidgeting – what are some smaller cues out there that might indicate that I’m not being as persuasive as I would like to be?

VANESSA BOHNS: Ultimately, it’s actually really hard for people to say no, and to kind of come out and tell you, “I don’t like what you’re selling me. I don’t agree with the things that you’re saying.” Often people will sort of hem and haw instead of actually coming out and saying, “forget about it,” because people are polite at the end of the day. People want to be agreeable. They don’t want to be disagreeable. So, I do think you kind of have to look in many cases for these non-verbals – these kind of hesitations and try to lock in some enthusiasm for something. Get them talking about some real problem that they have or something they really don’t about their current situation. Something that gets them out of this sort of defensive, “I don’t want to say no, but I also don’t want to say yes,” kind of thing, and gets them opening up a little bit and maybe sharing a little bit of the problems they have, and the ways in which you could then jump in and talk about your solutions.

RAVEN HOFFMAN: Yeah.

AMY GALLO: Are there questions that people who don’t feel confident reading non-verbal cues – are there questions that you can ask to take temperature along the way to see how is this going? Again, if you’re not confident reading someone’s body language, can you be a little more explicit?

VANESSA BOHNS: I think you can be explicit, and there’s research showing actually that we hesitate to ask people questions because we think they’re going to be hesitant to answer them. But in fact, the best way to get insight into how someone’s feeling is to ask them. There’s other research showing that if you tell people, try to figure out what’s going on in this person’s mind. We think that we know what’s going on. We think we can read body language, but we’re actually pretty bad at it, and our guesses are often wrong. But if you just tell people, “ask this person what they think, ask what’s on this person’s mind,” of course, all of a sudden they’re so much more accurate because the person is quite willing to open up and say “Well, actually I wasn’t so sure about this thing that you were saying,” or, “Here’s my hesitations,” or, “Here’s the person I would have to convince.” Right? Now you kind of know what you’re dealing with. So, I definitely would say, if you can ask an open-ended question that’s like, “how do you see this potentially applying to your situation? Are you hearing things that you like in this or things that you’re not so sure about,” is a great way to take their temperature.

AMY GALLO: If this is something you’re working on and you want to be more persuasive at work, you’re going to be looking for opportunities to do this and it can feel like you’re pushing, pushing, pushing. Can you talk about, Vanessa, how pulling back on an effort or even letting an issue go all together is actually part of the skill or part of the tactic that can be effective.

VANESSA BOHNS: Yeah, it’s funny. We really have this sort of need for closure and to feel effective when we’re trying to persuade someone., and so we kind of want to know right away that we’ve made some progress at least, or that we’ve gotten somewhere and often people aren’t ready to show that, and we have to give them space to digest. But we also want to keep what we’re trying to persuade them of top-of-mind. So, gentle check-ins can be helpful. This is another sort of skill that comes from Zoe Chance – saying, “Can I follow up with you in a few days?” Or, “Can I follow up with you next week?” That says, I’m going to give you space and time to think about this, to digest what I’ve said. You’ve given me permission to follow up so I’m not just annoying you by following up. Then you can keep it top-of-mind and give them a little space. The research shows that if we’re given the chance to try to persuade someone who is completely against what we want to persuade them to believe, or someone who’s actually kind of close to what we want to persuade them to, we want to persuade the person who’s totally on the opposite side. We want to feel that satisfaction of like, I flipped that person, right? We just want that satisfaction. But in fact, it’s so much easier to persuade the person who’s closer and you’re more likely to be successful, but we tend to not derive the same kind of satisfaction. I think it’s a similar thing. It’s like, I want that “yes” right now. Right? But sometimes we just need to relax and take the small wins and take the tiny steps that are getting someone a little bit closer to where you want to close them, and be okay with patience and space.

AMY GALLO: One of the pieces of advice I’ve heard given often in sort of negotiation context, that is if you want to persuade someone, you need to demonstrate that you yourself are persuadable. Is that advice that you agree with Vanessa? And if so, how do you show that you’re willing to change your mind?

VANESSA BOHNS: Yeah, I do think that’s a really helpful sort of tactic, because one of the fundamental aspects of human behavior is reciprocity. So, I give a little, you give a little. Right? Once I give, you feel this kind of urge or this need to give a little back. No one wants to be the jerk who like… you just made this major concession and now I’m just going to stand my ground. Right? It also, I think, makes the other person feel listened to, right? If you can give something, it shows that, actually, you’re not just in it for yourself. That makes it a more cooperative integrative kind of discussion, which I think we tend to forget when we’re trying to persuade someone. We think we’re on two sides, and I’m just trying to push and you’re pulling or whatever. But when you give a little, it says, “I see your side, I am willing to consider this integratively. I’m willing to give up a little bit myself. Now, what are you willing to do?” It becomes more of a cooperative discussion.

RAVEN HOFFMAN: One of our company owners says that quite often with customers, I go from their salesperson Raven, to, by the end of the project, I’m their friend Raven. Well, if I’m their friend, they’re going to be more likely to refer me. So, it is getting to that point where they realize I do actually care. You cannot fake wanting someone to have a successful project, and they feel that.

VANESSA BOHNS: Yeah.

AMY GALLO: Yeah.

VANESSA BOHNS: So many people are uncomfortable with things like negotiation. So many people are uncomfortable with sales, and I think part of it is that discomfort makes us think of one-shot interactions. I’m just going to get in there. I’m going to do it. I’m going to make the sale. I’m going to convince someone. I’m going to get it done. When in fact, the best kinds of sales and negotiations are long term relationships, right? They’re not one-shot interactions, and as soon as you start thinking of it like that – the next time I have to sell to this person, the next time we negotiate – it changes the way you approach the one that you’re in right now, I think, for the better.

AMY GALLO: Vanessa, let’s say you have tried to persuade your boss or your team to do something and it hasn’t gone well. You’ve failed. Maybe we even talk about the reply all situation here… but you still believe it’s a cause worth pursuing or pushing. What should you do before you try again before you sort of get back in there? What do you do in your mind, or in terms of preparing yourself, to be more effective the next time around?

VANESSA BOHNS: I definitely think that this is a case where I would try to generate as much curiosity as possible because especially if I think it’s an important enough issue that I’m willing to go back and push for it, but other people don’t seem to see my side, I’d be really curious. What’s happening? What’s keeping people from doing this. How are they seeing things so differently for me? I would definitely get into question-asking mode. I would probably take a step out of my initial, I’m going to change things, I’m going to persuade kind of mode and get into, okay, I’m going to understand, I’m going to ask questions. I’m going to go and say, “I’m curious, why do you hit reply all? What is it that happens in that moment?” I think that’s where you really learn what it is that are the actual barriers to getting them to see your side, and you might actually learn that there is an advantage. They’re getting something out of doing this their way that I didn’t see, and I didn’t understand, maybe, and I find a way for them to still get that thing and still get what I need, as well. So, I think a lot of what you do next is dependent on the answers you get from those follow-up interviews after you’ve failed to persuade.

AMY GALLO: Before we wrap up, Raven, what are you taking away from this conversation? What do you feel like you might do differently?

RAVEN HOFFMAN: I’m definitely going to work on building allies when I’m going into conversations and meetings with new people. I’m going to keep in the front of my mind becoming that authority, and ways to do it gently as opposed to with a sledgehammer so that I can build those relationships because everything in life is about those continued relationships. So, if I do something incorrectly in the beginning, it can cause damage moving forward, and I want to use the correct persuasion tactics, and I’ve gotten a lot of wonderful tools to be able to do that. Thank you.

AMY GALLO: That’s great. Well, Raven, Vanessa, thank you both so much. This has been a really useful conversation for me. I’ve learned a lot, and Raven, I appreciate you sharing your experience around all-things persuasion.

RAVEN HOFFMAN: Yes. Thank you for having me, and thank you, Vanessa, for your insights. They’ve been valuable.

VANESSA BOHNS: Thank you. It’s been really, really, really interesting listening to you. Thank you, as well. Thanks for sharing.

HANNAH BATES: That was Cornell professor Vanessa Bohns and Raven Hoffman, a senior estimator for a tile and stone contractor – in conversation with Amy Gallo on Women at Work . We’ll be back next Wednesday with another hand-picked conversation about leadership from the Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review. We’re a production of the Harvard Business Review. If you want more podcasts, articles, case studies, books, and videos like this, find it all at HBR dot org. This episode was produced by Amanda Kersey, Anne Saini, and me, Hannah Bates. Ian Fox is our editor. Music by Coma Media. Special thanks to Rob Eckhardt, Tina Tobey Mack, Erica Truxler, Maureen Hoch, Adi Ignatius, Karen Player, Ramsey Khabbaz, Nicole Smith, Anne Bartholomew, and you – our listener. See you next week.

• Subscribe On:

Latest in this series

This article is about leadership.

• Power and influence
• Industrial sector
• Construction and engineering
• Education institutions

Partner Center