how to introduce yourself on cover letter

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Cover Letter Intro

How to Write an Effective Cover Letter Intro

Your cover letter intro is your first opportunity to grab the reader's attention and generate serious interest in your job application.

How to write a cover letter intro plus examples

We show you how to start a cover letter by introducing yourself with conviction while shining a spotlight on the qualifications that make you an excellent fit for the job opportunity.

There are a number of ways to do this, we walk you through the process of developing a great introduction to your cover letter and provide effective examples of how to begin your cover letter.

5 key steps to write a good cover letter intro

1. Address the letter to someone by name

Get your cover letter off to the right start by ensuring your letter is addressed to an individual. Contact the company to get the full name, correct spelling and title of the person responsible for reviewing your resume.

Addressing your cover letter to "The Hiring Manager" or "To Whom it May Concern" immediately creates a disconnect between you and the reader.

2. Specify the job you are applying for

The hiring manager may be screening candidates for a number of different job openings so it is important to be explicit about the job you are applying for in your cover letter introduction.

3. Convey enthusiasm for the job

Show commitment from the word go by briefly articulating why you are excited about the job opportunity.

4. Highlight your suitability

Find out as much as you can about the job and company before writing your cover letter. You can then concisely introduce yourself as a well qualified candidate before going on to specify your relevant skills and experience in the body of your cover letter.

5. Tailor your cover letter intro for each job

Your introduction should be targeted to the specific job opportunity and company.

Good examples of how to introduce yourself in a cover letter

Specify the job opportunity and show your enthusiasm

Your online job posting regarding the ..... position immediately caught my eye and your company name caught my attention

Your recent job posting for the ..... position has captured my serious interest

I read your job description for the .... position with great enthusiasm

I was excited to read your ..... job posting

I was very pleased to learn of your need for a .....

Introduce yourself with conviction

I believe that I am particularly well qualified for this position, please allow me to highlight my skills as they relate to your requirements...

I believe that my qualifications and experience, as presented below, combine to create an excellent match for the position...

I am convinced that I have the skills and expertise to successfully fulfill your job needs...

The enclosed resume details my proven track record in a similar position, some key points you may find relevant include:

My previous work experience has equipped me with the skills and knowledge you are looking for, in particular ....

This position will utilize my extensive experience in ....

I am confident that I will make an immediate and valuable contribution to your company, my credentials for this job include:

As a results-driven professional I believe I am well suited to this job, highlights of my achievements include the following :

5 cover letter intro examples that get the results you want

Here are 5 effective ways to start your cover letter when you are submitting a job application..

1. Introduce yourself in a professional manner

Let the employer know you are a serious and well qualified candidate for the job by introducing yourself in a direct and straightforward way.

how to introduce yourself on cover letter

2. Introduce yourself with enthusiasm and conviction

Emphasize your genuine interest in the position and the company and state your confidence that you are an excellent candidate for the job.

3. Focus on your suitability for the job opportunity

Why are you a good match for the job? Let the company know what you can offer them in this position.

4. Articulate your passion for the job

Employers seek individuals who show genuine passion for the work they are doing. Combined with the right skills, passion is a top driver of success in a job.

5. What makes you the best candidate for the job?

Use your cover letter intro to differentiate yourself from the competition. Start with a relevant and impressive accomplishment or skill that puts you ahead of the pack.

Once you have grabbed the reader's attention with a powerful cover letter intro, the next step is to maintain interest and create the desire to learn more about you.

This is achieved in the body of your cover letter which brings attention to the skills, knowledge, expertise, achievements, qualifications and experience that make you a successful candidate for this specific position. It is a concise and compelling summary of what makes you the right job candidate.

You can use the structure of this cover letter template to help you with this next step.

In addition we have over 50 sample cover letters for different jobs that you can easily adapt for your own use.

Closing your cover letter

How you close your cover letter is as important as how you start it.

It is essential to end with the right message and ensure the reader takes action and continues on to read your resume with serious interest.

Find out how to close a cover letter strongly with good examples.

Everything you need to write a powerful cover letter

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Gain a good understanding of the job requirements

In order to write an effective cover letter intro it is essential that you have a clear understanding of the job opportunity. Use these complete job descriptions to help you with this.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

Pronouns (optional)
Location (optional)
Email address
Phone number (optional)
Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing.

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

They want someone who can write social media posts and blog content on tight deadlines
They value collaboration and input from every team member
They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started.

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started.

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role.

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter!

What should your cover letter opening contain
What to include in your contact information
How to start a cover letter greeting
How to write an attention-grabbing opening paragraph
6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

The header with contact information. Includes your & the recipient’s contact information.
The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters .

What to Include in Your Contact Information

As we mentioned, the first thing to add to your cover letter opening is your contact information.

The header’s essential information include the following:

Full name and professional title (if applicable)
Phone number
Email (a professional email, that is)

In some cases, you can also add the following:

Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

Manager’s name
Manager’s job title
Company’s name
Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header:

Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ).

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter.

The first thing this includes is addressing the cover letter to the hiring manager.

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly.

Now, there are a few ways you can do that.

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn.

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!).

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager:

Dear [Department] Hiring Manager,
Dear Hiring Manager,
Dear [Department] Team,
Dear Director of [Department],
Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter .

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph.

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph!

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position.

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position.

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm.

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do.

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that.

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter.

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X.

Tip #3. Prove You Have Researched The Company

A generic cover letter will not give you many points in the eyes of your potential employers.

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick.

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit.

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you.

To make sure your achievements stand out, though, do this:

Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
Show how your past achievement is relevant or can add value to your current position.

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization.

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives.

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here.

Tip #6. Be Direct

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job.

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job.

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position.

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways

And that’s a wrap!

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

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How To Write A Cover Letter (Definitive Guide + Template)

Mike Simpson 0 Comments

By Mike Simpson

So you want to learn how to write a cover letter…

But let me ask you this:

Have you ever been on a blind date?

It can be overwhelmingly nerve wracking.

There you are, all dressed up in your finest, ready to sit down across the table from someone you know absolutely nothing about, and hopefully survive the meeting without too much trouble.

At the absolute best, you two hit it off.

Things are great and you discover through your first awkward meeting that you’re perfect for each other and destined for years of happy togetherness.

At the worst, you’re forced to sit across from someone you have absolutely nothing in common with.

You spend the entire date suffering through what can feel like absolute eternity, stumbling through awkward starts and stops in the conversation..

But what if you each had a cheat sheet?

A sort of pre-blind date rundown of who you’re going to meet?

A cheat sheet that includes all sorts of vital information like who you are and what you can bring to the relationship. It would make things so much easier, right?

Now, what if you not only had this cheat sheet, but you got to look at it and decide if you even wanted to go on that date in the first place? Even better, right?

FREE BONUS PDF CHEAT SHEET : Get our "Perfect Cover Letter" Cheat Sheet that gives you a Step-by-Step Process that will help you produce a perfect cover letter.

CLICK HERE TO GET YOUR CHEAT SHEET

In the business world, interviews are a lot like blind dates.

Employers sit down with potential employees and over the course of the meeting, both parties try to learn enough about each other to decide if working together is good idea or a bad idea…just without the awkward hug/kiss thing at the end…hopefully.

See…not so far off from our blind date scenario from earlier…but there is ONE big difference.

Did you know that companies do have those little cheat sheets on potential employees and that they do ‘pre-screenings’ before the offer to interview is even considered?

That’s right! They do.

Every single piece of information you send a company you’re applying to is going to be thoroughly looked at to determine your potential for compatibility, starting with your cover letter.

“But wait,” you say, “what’s a cover letter, and more importantly, why do I need to send one along with my resume?”

Don’t worry, we’re going to explain exactly what it is…and so much more.

In fact, over the course of this article, we’re going to discuss a number of things you’ll need to know in order to make your cover letter not only right for who you are and what you bring to the table…but tailor it so it’s absolutely perfect for your first blind date…er, we mean…the job you’re applying for.

What Is A Cover Letter Anyway?

Before you learn how to write a cover letter, you first need to understand what it is!

A professional cover letter is a short, single page letter you should include with every application and/or resume you send out.

It’s a quick way for you to introduce yourself to an employer and gives them a taste of you …not just your skills (which they will get by looking at your resume.)

Not only does it act as an introduction, it will also let whoever is reading it (hiring managers) know exactly why you are sending them your information as well as potentially help open the door to future meetings…and interviews!

Remember, first impressions count…even when they’re on paper, so let’s make sure yours is as perfect as possible.

Why Do I Need One?

Okay, so I get what a cover letter is, but why do I have to write one? Shouldn’t my resume be strong enough on its own?

Ideally, yes, you want to make sure the resume you are submitting is as strong as possible and perfectly tailored to the job you’re applying for (more on tailoring in a bit) but simply sending it in without including a cover letter can work against you.

As we outlined in our article “ How to Make a Resume 101 ,” a resume is a document that summarizes your skills, abilities and accomplishments. A well made one should clearly spell out what you can do …but does little to explain who you are.

That’s where a cover letter comes in.

A good cover letter serves a multitude of purposes beyond simply letting the hiring manager know the proper way to spell your name.

It gives potential employers information about you that they wouldn’t get just from looking at your resume alone.

To bring it back to our dating analogy from earlier…a well written cover letter is a little bit like a friend meeting with your date and telling them all the best things about you before you even get there.

It’s an opportunity for you to reach out as an individual, not just as an applicant .

It should highlight your qualifications as well as demonstrate how you stand out from the rest of the hundreds (or thousands) of other qualified job seekers .

It should also showcase why you’re the right choice for the position…what makes you the “ Perfect Candidate ”…and all this is accomplished before you’re invited to the date, er…I mean interview…

But what if I’m applying for a job that just asks me to send in my resume…do I still need to send in a cover letter?

Absolutely!

Sending in a resume without a cover letter is a missed opportunity you can’t afford to take in this competitive job market.

Not only does a good cover introduce you and all your best qualities, it’s also an opportunity to help explain away any concerns a prospective employer might have about your ability to do the job they’re hiring for .

The last thing you want to do is turn in a resume or application for a job you’re perfect for and have it get tossed before you even make it to the interview stage because there was something that made an employer question your abilities.

Have a gap in employment on your resume? – Use your cover letter as an opportunity to explain it:

In the middle of switching careers and finding that your skills , while applicable to the job you’re applying for aren’t traditionally considered to be a match? Use your cover letter to detail why you should be considered anyway.

These days submitting a cover letter is just good form!

Many times employers expect cover letters even if they don’t explicitly ask for one.

A job seeker who sends in a resume without a cover letter is essentially letting an employer know they’re happy doing just the bare minimum…and that’s just not the way we like to do things!

By writing a solid cover letter, even when not asked for one, you’re taking that extra step as a job seeker and reinforcing that you’re not only enthusiastic about the opportunity but that you’re also motivated to do what it takes to get in the door for that face to face meeting.

**A WORD OF WARNING …if a company specifically asks you NOT to send a cover letter…then don’t. Always follow the instructions as outlined by a potential employer.

How To Format Your Cover Letter

“So I need to write a cover letter for a job application…what makes a good one?”

Because your cover letter is your first opportunity to demonstrate your communication skills to your potential employer, it’s critical that you make sure you’re doing everything you can to make your cover letter layout as flawless and business-appropriate as possible.

(This is why we spent a little extra time expanding on Cover Letter Format in our companion guide, “Best Cover Letter Format Guide.” Click the link to check it out now!)

The next question you might be asking yourself is, “How long should a cover letter be?”

Ideally you want to keep your letter between 3-5 paragraphs in length and definitely no longer than one page.

The eternal struggle regarding what to include in a cover letter continues to rage on. In our opinion the best cover letter is informative without being overly long or rambling .

Each paragraph should serve a purpose and shouldn’t be excessively lengthy or confusing.

Remember, the hiring manager is going to be faced with potentially thousands of cover letters so your goal is to make sure yours is brief enough to still be read but detailed and interesting enough to make them want to learn more about you .

Speaking of standing out, this isn’t the time to get creative with fonts, designs, colored paper, or showcase your artistic talents with doodles on the margins.

A cover letter, like every other piece of paperwork you submit to a potential employer, is a professional document and should look like one.

Use fonts that are simple and professional like Arial , Times New Roman , or Verdana and be sure to set your font size between 10 and 12 points .

Let’s take a look at standard cover letter formatting:

Start by first including your personal contact information. ( You want to make sure your future boss can contact you for that interview, right? )
Follow that by the date you are writing the letter and then the company contact information . Be sure to separate each section with a space…it makes your letter easier to read.

If you are mailing a hard copy of your letter, make sure when you get to the bottom and your salutation to double space . It will give you room to sign your letter. If you are emailing your letter, or submitting it electronically and can’t sign it with your autograph, it’s still important to leave that double space.

Here’s A Good Format Template

Your Address

City, State, Zip

Your Best Contact Phone Number

Your Professional Email

Your Personal Branding Website

Employer Name

City, State, Zip Code

Dear Mr./Mrs. Last Name:*

PARAGRAPH 1: Because this is your opening paragraph, you want to make sure it’s strong and draws the reader in. Explain why you are writing. Describe the job you are applying for, including the position and job title.

PARAGRAPH 2: Now we move into the actual text of the letter. This is where you get to introduce yourself and tell your potential employer why you are qualified to do the job you are applying for. This is your chance to let them know what you have to offer and why your skills and knowledge are perfect for the position. Don’t forget to tailor based off your research!

PARAGRAPH 3-4: If needed, these are the paragraphs where you can explain away any concerns an employer might have about your ability to do the job. It’s also where you can share accomplishments , success stories, and any other bits of information that will help convince the hiring manager that they have to bring you in for an interview.

FINAL PARAGRAPH: This is where you wrap up your letter. Make sure to thank them for considering you for the job and let them know they should feel comfortable reaching out to you with any questions or concerns not addressed in your letter/resume. This is also the paragraph where you let them know how you plan on following up with them.

Finally, be sure to direct the hiring manager to your Your Personal Branding Website so that they are able to get a feel for who you are as a person. This simple step can land you way more interviews!

Sincerely (or any other closing comment),

Signature/Typed Signature Your Personal Branding Website

* You want to always try to address your cover letter to someone specific. Unfortunately that information is not always available. If you find yourself writing a letter and unsure of who to address it to, use “Dear Hiring Manager,” or “Dear Recruiter.”

* Don’t use “To Whom it May Concern” or “Dear Sir/Madam” as those are considered outdated and you run the risk of offending someone. You can also call the company directly to ask to whom you should address your letter.

* In some instances you can completely forgo the opening salutation and just start with a subject line, but we suggest at least making an effort to find out who to address it to. It makes the letter much more personal and shows your dedication to the position.

NOTE: For more information please read our “how to address a cover letter” article .

“Tailoring” Your Cover Letter

Now that we’ve covered the general format of a cover letter, it’s time to dive into the content!

Let’s pretend for a moment you’re the hiring manager and you’ve just gotten this letter:

EXAMPLE OF A BAD COVER LETTER

To Whom It May Concern,

I recently came across your job post looking for a Production Office Coordinator for the educational television series, “Wonder Kids.” I think my skills and experience would be a good match for the position and I am submitting my resume to you in the hopes of obtaining an interview.

For the past eight years I have worked as a Production Office Coordinator on a variety of other shows, providing crucial administrative support as well as maintaining and managing the day to day operations of a busy production office. I am familiar with all aspects of production including contracts, budgets, proper paperwork distribution, and travel coordination. I pride myself on my organizational skills as well as my ability to run an efficient staff of over 10 employees.

I am attaching my resume which outlines all my past work experiences as well as a detailed listing of my qualifications and skills. I look forward to the possibility of speaking with you about this position.

Blanche D. Oatmeal

Zzzzzz. Oh, sorry. Was I napping? Ugh what a snoozer!

Although professional, this is a generic cover letter and if you ask me, pretty bland.

It reveals little about Blanche beyond the fact that she thinks she’s qualified for the job and that she’s been in the industry for over 8 years. A letter like this is the bare minimum when applying for a job… and you’re not the bare minimum .

Don’t forget, you’re the perfect candidate , and a good cover letter is a great first way to let potential employers know that!

Rather than submitting a snooze-worthy letter that will blend into every other letter the hiring manager is going to read, you’re going to tailor your letter and help make sure it really stands out.

If you’ve spent any amount of time reading our other blog posts or watching our videos, you’re probably familiar with our world-famous “ Tailoring Method “.

Now what you might not know, is that the Tailoring Method can actually apply to other parts of your interview as well, including how to write a great cover letter.

You see, there’s a tremendous amount of power in identifying what the company’s desired strengths and characteristics are for the employee they want to hire .

Because demonstrating that you have these Qualities is going to put you in the drivers seat in terms of getting an offer from your interview.

So you need to identify what those “ Qualities ” are, and infuse them into your cover letter and support them with a real example from your past (and where necessary, a success story ).

This is done by taking the time to do careful research of the company and the position .

Here, let’s spice up Blanche’s letter a bit…starting with paragraph one.

First thing you want to keep in mind is, those poor hiring managers are reading tens of hundreds of cover letters and after a while, they’re all going to start blending together…make your stand out…in a good way!

Dear Mr. Sorensen:

When I saw the job posting looking for a Production Office Coordinator for the educational television series, “Wonder Kids,” I knew I had to submit my resume. I am a hard-working and enthusiastic Production Office Coordinator with over eight years of practical hands on experience and am ready for my next adventure! I am currently looking for an opportunity to continue working within the industry and know my skills and experiences would be a good fit for the position and the “Wonder Kids” team overall.

Much better, right?

This is how you want to start a cover letter!

Not only is it a break from the cookie cutter style cover letters that regularly flood a hiring manager’s desk, it shows that the applicant is excited to be applying for the job .

It also lets the hiring manager know the applicant isn’t just looking for a job, but that they’re looking to be a part of a team.

The letter is also properly addressed to who is actually reading it. Remember, “To Whom It May Concern,” and “Dear Sir or Madam” are too generic and can come across as lazy.

While we’ve already said it is okay to use “Dear Hiring Manager” or “Dear Recruiter,” going that extra mile can make all the difference with a weary reader. Don’t forget, you want to stand out!

Let’s keep reading…

As a Production Office Coordinator, my skills include scheduling, contracts, paperwork distribution, and budgeting. I’m also comfortable dealing with vendors, hiring and managing staff, and ensuring the smooth day to day operations of a busy office. My experience has included both small and large budget companies, and as a result, I am familiar with the need to be adaptable and find myself excited by the prospect of a challenge.

Again, personal , engaging , and dynamic . This letter helps the hiring manager know that the applicant is ready for any challenge and that they’re adaptable.

Now we get into the meat of the letter and where you can brag a bit about what you bring to the table. Let’s say that through her research, Blanche discovered that the company she’s interviewing with really values someone who excels in (has the “ Quality “) “attention to detail.”

Well, she better darn make sure she highlights that Quality and supports it with an example or examples from her past .

I am proud of my attention to detail and as a result of my experiences with companies of different sizes and budgets, have been able to develop skills not normally associated with the more traditional Production Office Coordinator role, including graphic design, managing social media and web development. I enjoy working with a wide variety of people and am a multitasker, diligent self-starter and eager team player.

Nicely done, Blanche!

A little bit of subtle bragging while showcasing something the applicant is proud of accomplishing for the company overall without coming across as arrogant or too boastful.

The next paragraph is where you can engage the company on a one on one level and show how much research you’ve done on them and their current projects .

I also wanted to take this opportunity to let you know that my interest in working for you extends beyond my desire to simply be a Production Office Coordinator. I grew up on the show “Wonder Kids” and consider them to be a huge part of my early education. I am a strong believer in quality children’s programming and have always felt that “Wonder Kids” provided not only entertainment, but educational value as well. If hired, I would be proud to be a part of the “Wonder Kid” family and help continue that legacy for future generations.

The applicant is letting the hiring manager know that they’re not just blindly applying to the company but that they genuinely know a bit about them and that they have a passion for what the company does .

Okay, Blanche, time to bring it home.

Thank you for taking the time to review my resume and consider me for this position. You can contact me with any questions by emailing me at [email protected] or by calling me at 555-555-5555. I would also love if you could take a look at my website, blancheoatmeal.com.

I look forward to the possibility of discussing this exciting opportunity with you.

When an applicant wraps up their letter this way, they’re outlining the next steps they hope the company will take (contacting them for an interview) and ensuring that the information they need to do that is right there in front of them.

By making it easy for them and including phone numbers and other contact information, a perfect candidate is empowering the employer to take the action the candidate wants.

By including their personal branded website , the applicant is also inviting the hiring manager to get to know even more about them and what they bring to the table.

When wrapping up your letter with follow up information, tread lightly but confidently. Whatever you do, don’t push too hard in this paragraph. You don’t want to appear manipulative or controlling.

Remember, you want a job interview…not a restraining order 😉

Warmest regards,

blanchedoatmeal.com

Now that is a great example of a cover letter that will get a hiring managers attention!

By keeping it short and sweet, you’re not overwhelming them with a ton to read…but at the same time by making it engaging, tailored , and personal, you’re ensuring that it stands out and highlights you in a positive way.

In our opinion this a wonderful example of how to end a cover letter that you should take into consideration when working on yours.

A good cover letter closing will leave a great taste in the hiring manager’s mouth and will go a long way to securing an interview.

If after sending your cover letter and your resume you don’t hear from the company in a couple of days, a quick “wanted to be sure you had received my application” email is an entirely appropriate follow-up, even without telling them that you will be following up first.

If you do end up needing to write a follow-up note, you absolutely should slip in a line like “I really think my (skills and talents that are relevant to the job) would be great for (the company), and want to make sure my application didn’t get lost or submitted incorrectly.”

You can also throw in something again about why you want to work at that company – mention some company values or exciting projects to show that you’ve done your research and are really interested in them specifically.

Sample Cover Letter Used Above

Here is the complete cover letter as written above if you would like to download it...

Top 10 Cover Letter Tips & Hacks

SHORT AND SWEET: Your cover letter should never go over a single page. Keep it clean and concise. Keep your sentences focused and avoid using flowery words.
KNOW WHAT YOU WANT AND GO FOR IT: Make sure you let your potential employer know exactly what you are bringing to the job. They have a need and you are there to fill it. Tell them how you are going to accomplish that.
TAILOR! TAILOR! TAILOR!: Don’t be vague or generic. Make sure your letter is clearly targeted to the job you are going for as well as the company you want to be hired by. Do your research ahead of time.
COVER LETTERS ARE LIKE SNOWFLAKES – NO TWO ARE ALIKE: Unless you’re launching a direct mail campaign, make sure you’re fine tuning each and every cover letter you sending out so it focuses on the specifics of the job you are applying for.
KNOW YOUR AUDIENCE: Make sure you are addressing your letter directly to the proper individual. Do your research and find out who will be reading it…and absolutely make sure you have the proper spelling of their name. If you can’t get a name, make sure to address it “Dear Hiring Manager,” or “Dear Recruiter.” Don’t use “To Whom it May Concern” or “Dear Sir/Madam” as those are considered outdated.
PROOFREAD!: The fastest way to end up in the circular file is by submitting a sloppy letter. Double check to make sure your spelling and grammar are correct.
THE KEY TO SUCCESS LIES WITH KEYWORDS: Pay careful attention to what is said in the job postings. Look for key words and phrases in the description and make sure to echo those in your letter but don’t overstuff your letter.
BE PROFESSIONAL: Keep the focus of your letter on the job you are applying for. Introduce yourself but don’t go into too much detail or bring up anything unrelated to the job. Do not speak badly of past employers or trash talk prior jobs.
LINK IT UP: Make sure your letter includes a link to your personal branded website. A cover letter is a great introduction into who you are and what you can bring, and by including a link to your personal website, you’re allowing a potential employer to really explore everything you potentially can bring to the position.
FOLLOW UP!: Demonstrate your dedication to the position by making sure to follow up on all your contacts if possible. Don’t become annoying, but at the same time, if you don’t reach out, you run the risk of being forgotten.

Common Mistakes

We’ve covered what what should be in a cover letter, but what should you NOT put in your cover letter?

Rule number one of cover letters is…proofread. Proofread. Proofread. Oh, and then proofread it again. We don’t care if you’re writing the cover letter to end all cover letters. If you’re serious about a job you’re applying for…take the time to read your letter before you send it off. This includes making sure that not only are you spelling things correctly and that your grammar and punctuation is spot on, but that you’re also double checking the basics like the company name and the position you’re applying for.
Lying about your past experiences or over inflating what you’ve done. Everyone’s allowed to brag a bit in their cover letter…as long as it’s true. Don’t lie to the company or yourself. If a company has nothing that appeals to you, you wouldn’t enjoy working there – and they’d rather not have you – so why bother applying?
Talking about why you quit your last job. Remember, this is sort of like a blind date. Nobody wants to hear about your ex…and absolutely DO NOT TRASH YOUR PAST EMPLOYERS.
Salary requirements. Save that for the interview.
Getting too personal. The letter is a great way to introduce yourself, but remember…keep it about the position and keep it professional. The paragraph where you talk about the company can contain tidbits about you (I grew up watching the “Wonder Kids”) but don’t let it get too personal (After my alcoholic parents divorced and my father left the country to join the Amsterdam Travelling Cat and Flea Circus, the “Wonder Kids” were the only steady and constant positive in my life.) Save that for your therapist.

The Different Types of Cover Letters

As a job seeker, you need to be aware that there are different types of cover letters that align to the different ways jobs are posted and how you’re involved in the application process .

In most cases, the basic cover letter layout we went over earlier in this article can be used as a solid foundation for whatever you write…but we’re here to help you rise above the competition which means making that extra effort.

You’re the Perfect Candidate and that means ensuring that your cover letter is exactly right for whatever type of posting you come across.

So let’s take a look at what you might come across in your job-seeking travels.

Job Posting

A job posting is when an employer advertises an opening within their organization that they would like to fill.

This can be anything from a notice in a newspaper , to a posting on the company website .

Make sure you read the posting carefully and pay close attention to the description of the job.

This is when you will begin to start tailoring your cover letter!

Try to figure out exactly what Qualities (skills and abilities) the company values and make sure you highlight these in your cover letter.

As you go through the post, identify the key words and phrases that are used .

When you write your cover letter, make sure you use these keywords and phrases (but don’t just copy and paste the ad word for word).

As always, do your research beforehand and use that information to help tailor your letter and showcase how you would be a welcome addition to their team.

Application Cover Letter

For many entry level positions, the application process is fairly simple and straight forward.

You’ll go into wherever it is you want to work and ask for an application.

They’ll hand you a pre-printed form and you’ll sit down and fill it out before turning it back in.

Many job seekers who are applying for these types of positions will simply turn in their application after filling them out.

Submitting a well written cover letter along with your application will make you stand out to a prospective employer.

You’re showing them that you are willing to do the work to get the job and that can go a long way towards getting hired.

It’s also a great idea for individuals who are new to the job market and might not have prior employment history .

You always want to start out your letter with a personal salutation, so if possible, when picking up an application, ask for a few days to fill it out before returning it as well as the name of the individual who will be reviewing it.

While most employers are happy to let you take an application and bring it back later, there is always the possibility you will be asked to fill it out on the spot. For situations like this, always make sure you bring a copy (or two) of a pre-prepared cover letter and resume with you so you can hand them in all together .

Before heading out to pick up applications, make sure you have a few letters already typed up and pre-tailored to the locations you plan on applying to.

Yes, it means taking a bit more time at the beginning of your application process, but it will be well worth it and again demonstrates to the employer that you are invested in the position.

Online Application Cover Letter

Many companies these days utilize online job posting websites like Brass Ring and Monster to advertise available positions.

While this might seem like a convenience for you (hey, you can apply for jobs in your living room while wearing your pajamas all day!) it actually means your odds of getting an invitation to interview is going to be tougher than it would be if you were mailing in your information.

Why? Three little letters…ATS.

What’s ATS?

ATS , or Applicant Tracking System , is a computer based screening program used to filter applicants.

The program scans thousands of applications and quickly discards those that don’t fit the specific algorithm it’s been programmed with.

While that might sound like a great way to streamline the hiring process, it also means that whatever you submit has to be carefully crafted to ensure that it makes it through this robotic filter.

If not done properly, your submission could be discarded before ever being seen by a living human being…and we definitely don’t want that!

The first thing you want to do is wrap your head around the idea that you are going to first be facing a robot and that it’s been programmed to get rid of you. Okay, maybe not you specifically (we’ll save the Terminator analogies for another post) but certainly your application.

So how do you beat the bot? By thinking like one.

Start by reading the job description carefully.

Because the computer is going to be programmed to select only the candidates that perfectly match what the company is looking for, you need to make sure you are the right fit.

Re-read the posting until you clearly understand exactly what the company is looking for and that you are absolutely able to fill that spot with the skills , qualities , experience and education you have.

Tailoring your letter is something you should do for every position you apply for, but when it comes to online applications that are likely to be run through ATS, it’s absolutely vital.

You want to make sure that your cover letter is specific to the job you are applying for.

Clearly state the title you are applying for and verify that it matches the title in the posting .

Pay extra attention to the details of the position and the description of the job. Many of the key words the bot is programmed to respond to will be in there.

Use those same descriptions and key words in your cover letter and resume, but do it judiciously.

Try not to repeat them more than two times. Stuffing your letter with keywords might seem like an easy way to guarantee success, but it’s more likely to result in your application being flagged by the program and rejected .

Make sure to carefully check your letter for spelling and grammar errors.

This is a basic rule you should follow no matter what, but in this case, it’s even more crucial that your submission material is flaw free.

While a human can read a letter and usually figure out what you mean regardless of tiny problems or a misspelled word here or there, a bot is looking for exact matches…not “close enough.”

Keep this in mind when using acronyms as well. To avoid the risk of an acronym being rejected by the bot, use both the acronym as well as the spelled out words.

Ultimately you want your application to make it through ATS and into the hands of an actual human.

It’s a delicate balancing act between being specific enough to pass ATS and still engaging enough to catch the attention of the hiring manager. It’s tough, but it can be done!

Cold Call Cover Letter

A cold call cover letter is a letter you send out along with your resume to a company you want to work for that has NOT advertised any openings .

Generally this is something you do when you find a company that you really want to work for but they don’t have any openings that fit your skills or they’re not soliciting for applicants.

Applying for a job that doesn’t exist can be a risky venture, but it can also be a smart one.

If you’re the Perfect Candidate (and you are!) you could potentially gain early consideration for an opening that comes up down the road. Best case scenario, they think you’re so absolutely amazing that they find a job for you!

Keep in mind, you’re not the only person on this planet who has submitted a cold call cover letter and resume, and you’re asking a company for a job that doesn’t exist…which means you have to make sure beyond a shadow of a doubt that whatever you send in is absolutely perfect.

Remember, the company is NOT asking for people to submit to them , so you need to figure out what it is that you offer that makes you worth considering. What can you bring to the table that they don’t already have and why should they take the time to look at your materials?

The first step for cold contacting a company is doing your research.

Of course, as a student of The Interview Guys , you’re already well versed in the art of researching, but when it comes to a cold contact like this, you have to go above and beyond in your digging.

You want your cover letter to contain knowledge of specific current situations within the company and how you can help .

Just writing to a company and telling them how much you love them and want to work for them very rarely results in a job offer.

You’re more likely to get a thank you note and a package of free corporate bumper stickers than an offer of employment.

Open your letter with a solid salutation addressed to a specific individual.

Because this is a cold contact, it’s absolutely imperative that you address your letter to exactly the right person. You want to make sure that your information ends up with whoever is most likely to hire you.

Open your letter with a generic salutation and you run the risk of it being either immediately tossed or passed onto someone who can’t do anything with it except send you that package of corporate bumper stickers.

Make sure during your research that you determine exactly who should receive your information and address it to them.

The body of your letter is going to be critical to your success in this adventure. You want to make sure that you open with a paragraph so strong, so focused, so dynamic, that whoever is reading it can’t help but keep reading. You want the first paragraph your intended audience reads to hook their attention and draw them in, and this will come from your research.

Have you found something in your digging that indicates that the company has a need you can fill?

Are they preparing for an expansion and you know they’re going to need someone with your skills in the very near future?

Is there an aspect of their business that is lagging and you know you can help strengthen it?

** SIDE NOTE : Make sure you are careful when addressing a failure within a company, even if you are offering them a solution. You want them to see you as a viable answer to their problem, not an annoying upstart pointing out their flaws.

It’s a delicate balance, but we have faith in you!

Follow up your opening paragraph by expanding on your key strengths and skills and how you plan on using them to benefit your target company .

Try to include achievements and examples of how you’ve succeeded in the past and be prepared to back it up with proof should they reach out to you .

Another great way to help strengthen your chances of securing an interview (and possibly a job) is to mention any connections you have to the company.

Be sure you let whoever you are name dropping know that you’re doing this…you want to make sure if they get asked about you they have nothing but good things to say about you! It’s a good idea to put this information early in your letter. People are much more likely to read your letter if they see that you have a personal connection.

Close your letter out with options on how to move forward to the next step.

While your ultimate goal with your letter and resume is a job interview, you might not feel comfortable straight out asking for one in a cold call situation. Of course, if you are…more power to you…but if you feel that a softer approach is called for, try asking instead for information about their hiring practices, job fairs, a tour of the company or even for an informational interview .

What’s an informational interview?

An informational interview is one where you sit down with someone who works in a career or job you want to learn more about. You’ll learn about what they do, what skills they need to have in order to succeed in their position and what it’s like to work where they work.

It is NOT an interview for a job…but it could potentially lead to one down the road as whoever you are doing the interview with is now personally acquainted with you.

Remember, the key to success with a cold call cover letter depends on a number of factors including timing and how well you understand the company you are submitting to as well as how thorough your research is.

Recruiter’s Ad Cover Letter

Many companies these days have turned their entire employee hiring process over to executive search firms staffed by highly trained recruiters.

These recruiters might work with a number of companies (their clients) and are usually focused on a very specific category of job placement (e.g., engineers, paralegals, etc.).

The recruiters will often place ads which allows them to pull together large numbers of qualified job candidates.

Then they’ll go through those candidates and present the best of the best to their clients in the hopes that one of them (or more) will be hired.

To put it bluntly (and in keeping with our blind date analogy) recruiters are the matchmakers of the job world. The companies tell the recruiters who they are looking for and the recruiters go through the piles of candidates they have on hand and try to find the best fit.

When you respond to an ad placed by a recruiter and submit your cover letter and resume, you’re not usually submitting it for a specific job…rather you’re providing them with your information and skill set in the hopes that it matches up with a job assignment or opening they get from their corporate clients…and that means you have to take a totally different approach to how you write your cover letter.

Because a recruiter is looking for a specific set of skills to fill open positions , they will almost always start by first looking at your resume before ever looking at your cover letter.

Hang on, if they’re looking at my resume and ignoring my cover letter, then why even include one?

Don’t worry…your cover letter will get looked at…just not right away…which is why the information contained within it needs to be a little different than the information you would normally put into a cover letter.

If after reading your resume a recruiter decides you are a good fit for the position, they’ll turn to your cover letter for more information about you…and what they’re looking for is fairly specific .

A cover letter to a recruiter needs to quickly answer questions they might have about your eligibility and willingness to do the job they are pitching you for .

You want to use your cover letter to explain what you can do, what you are qualified to do, and what you require in order to accept the job if it’s offered to you.

Start your letter out with a personal salutation. You are essentially going to be represented by your recruiter so it’s a good idea to know who is passing your information around.

Your first paragraph should be a quick introduction into what you are and what you do. They need to know what you are currently doing and where you are doing it. You should also include in this section why you are looking for a new job and what you hope to get out of establishing a relationship with your recruiter.

The third paragraph should cover the jobs and industries you are looking for employment in. It’s also the paragraph where you discuss your salary history as well as your current salary range requirements.

** SALARY SIDE NOTE : Normally with cover letters you do NOT want to include salary information. We’ll discuss this more in depth later on in this article, but for now, be aware, this is one of the few times when it’s not only acceptable, it’s necessary.

Make sure you also include whether or not you’d be willing to travel or relocate.

Finally, make sure you include your availability and when you would be able to start a new job if offered.

Recruiter Cold Call Cover Letter

Submitting a cold call cover letter and resume to a recruiter is a lot like submitting a cold call cover letter to a company; you’re reaching out to someone who is not soliciting for applicants in the hopes of being considered for a position that may or may not exist .

When we went over Recruiter Ad cover letters, we told you that the recruiters would look at your resume first and your cover letter second…which in that scenario is true.

In this scenario, where you are reaching out to them rather than responding to an ad or solicitation they’ve generated, they are absolutely going to look at your cover letter first…if for no reason other than to figure out who you are and why you’re contacting them.

The best way to ensure that your letter and information gets a serious look is by doing your research on the recruiter you are contacting ahead of time.

Recruiters are usually very specific about who they’re looking for and what they’re recruiting for, so it’s important that you contact someone who represents the field you are qualified to work in.

The first paragraph is where you introduce yourself. Let the recruiter know who you are and what you are/what you do. You also want to let them know what you would like to do and what sort of job you are looking for and why you are looking for a new job. Make sure you are specific and provide any details you think might help them in matching you with the right company should an opportunity arise.

The second paragraph should outline your skills and accomplishments as well as your background. This is the paragraph where you lay out exactly why you believe you would be an asset to the recruiter’s clients and should be included in their pile of potential pitches. It’s also the paragraph where you let the recruiter know clearly what type of work you are interested in, be it full time, part time, permanent or freelance. Make sure you decide ahead of time and stick with it. A recruiter needs to know your level of commitment to the jobs they are submitting you for.

The third paragraph is where you discuss your salary history as well as your current salary range requirements.

** SALARY SIDE NOTE PART DEUX : As we said above with Recruiter Ad Cover Letters, discussing your salary in a cover letter is normally not done. We’ll discuss this more in depth later on in this article, but for now, be aware, this is one of the few times when again it’s not only acceptable, it’s necessary.

Finally, make sure you include your availability and when you would be able to start a new job if offered.

With a recruiter cold call letter, you don’t normally include how you plan to follow up with them.

Recruiters are incredibly busy and are highly trained in what they do. Although you might be tempted to reach out to them, hold off. Bothering them isn’t going to get you anywhere.

If they see something in you that warrants their attention, they will reach out to you.

Direct Mail Campaign Cover Letter

A Direct Mail Campaign is where a job seeker sends out hundreds of letters and resumes to potential employers in the hopes of securing an interview or position.

Although similar to the Cold Call Cover Letter in that you are submitting to companies that aren’t currently advertising positions, it’s a much less focused process and involves you sending the same cover letter and resume out to everyone in the hopes that someone responds back.

When you do a Direct Mail Campaign Cover Letter, you want to avoid anything that would specifically apply to one company over another.

Because you’re sending this same letter out to multiple companies, you want to be general enough for it to apply broadly, but not so general that it works against you.

Your cover letter should start out by introducing the reader to who you are and what you do as well as what job you are seeking.

The next paragraphs should detail your skills and experience with the job you are seeking and why you are qualified to do it.

Finally, be sure to wrap your letter up with information on how the company can contact you if interested.

**A WORD OF CAUTION WITH DIRECT MAIL CAMPAIGNS: While it might seem like this method is more efficient than targeting and tailoring your information for specific companies and jobs, it can also work against you. Most hiring managers can quickly recognize a direct mail letter and will discard it as ‘spam.’

Referral Cover Letter

A Referral Cover Letter is one you send after someone who works with the company or has contacts within the industry refers you .

It is similar to any other company cover letter with the exception of the opening paragraph.

Make sure to introduce yourself and also mention the individual who referred you to the company or position.

If possible, include anything specific your contact has told you about the position or the person you are reaching out to .

Once you have finished your introductory paragraph, use the rest of your letter to discuss your skills , education , background , training … anything that will help to show that you are a good fit for the position .

Finally make sure you close your letter with your plans for following up with them and how they might contact you with any questions.

Blind Posting Cover Letter

A blind job posting is one in which a company posts a job opening but decides to remain anonymous.

A company might decide to blind post for a high profile position they don’t want to call attention to so as not to appear lacking in leadership.

Other times it’s meant to build excitement and mystery to help increase the number of applicants.

Submitting to a blind listing means tailoring your letter to the company is going to be difficult…but it doesn’t have to be impossible…and that extra bit of sleuthing can help really elevate your application above the rest of the entries.

A good place to start is by taking a closer look at the posting. Is there a fax number or email included? Sometimes you can get lucky, and with a bit of internet digging, trace those backwards to find out what company those are attached to . The same goes for a physical address or P.O. Box.

Look for key phrases as well.

Is the company referencing anything specific like “we have been ranked number one in employee retention and satisfaction for the past five years.”?

Type that phrase into your favorite search engine and see what pops up.

Of course, the goal of figuring out who the company is isn’t so you can reveal how smart you are in your letter…rather, it’s to help with your tailoring process.

Proving you’re a master detective could potentially backfire…especially if you’re wrong. Instead of bragging about your digging skills, use what you learn to help show why you’re a perfect fit for the job.

How do you address a cover letter for a blind posting?

Ideally you want to make sure your letter is personal and that means addressing it to a specific individual, but in a situation like this, you have to consider other options.

In the event you figure out exactly what company is hiring for…and there is absolutely NO DOUBT about their identity, then you could potentially go online, look at their website and see who is overseeing hiring…but we’re going to strongly caution you against this. Again…you could be wrong…or worse…look creepy and stalkerish.

This is one instance when using “Dear Hiring Manager” is perfectly acceptable.

Once you get this all done, it’s time to tackle the content of your letter. Again, because this is a blind posting, it’s going to be tough tailoring your information.

That means you have to pay extra close attention to exactly what the posting says.

Go over it carefully and pay attention to exactly what the company is looking for.

Make sure you highlight exactly how you fit what they’re looking for and include examples demonstrating your skills, knowledge and experience .

If the posting contains specific instructions, be sure to follow them to the absolute letter. This is a good thing to do no matter what, but in a blind posting, it can be the make or break.

In a normal job posting where you know who you are applying to, your closing paragraph should always include how you plan on following up with the company.

Unfortunately with blind job postings, that’s not possible. Regardless, you want to make sure your final paragraph is strong and lets the hiring manager (whoever they are) know that you are looking forward to the possibility of discussing the position in greater detail at an in person interview.

Internship Cover Letter

An internship is a great way to get your foot in the door and learn more about a company/career you are thinking of pursuing.

Just because it’s an internship and not an actual job doesn’t mean you shouldn’t treat it just as seriously.

Make sure when you’re addressing your letter that you’re sending it to the right individual. Many times with internships they’re facilitated by the educational institution you’re attending and will provide you with specific contact information.

If you are securing your own internship and not receiving university assistance with the process, make sure you do your research ahead of time and find out who will be reading your letter.

Start out your letter by clearly stating your intent to secure an internship so there is no confusion and your letter ends up in the wrong pile…or worse, the trash.

Always include your educational background information ; what you’re studying and where .

As you continue into the body of your letter, don’t allow yourself to be intimidated by your lack of “work” experience. When applying for an internship, it’s okay to have less experience than someone who is employed in the field you are entering. In fact, it’s expected!

An internship is an opportunity to learn. Including a paragraph about what you hope to take away from this internship and how it will help you achieve your long term goals is a great way to show enthusiasm and set you apart from the crowd .

No Prior Work Experience Cover Letter

If you’re just entering the job market or a recent graduate, it can be intimidating writing cover letters without any experience.

Not to worry!

It’s still absolutely essential to send out a cover letter…we just have to tailor it a bit differently.

Writing a cover letter for an entry level position, or to a job you have no experience in is very similar to the letter you would write as an intern. It’s perfectly fine to highlight your non-employment related experiences… if they are relevant to the job.

For recent graduates, make sure to include where you went to school and how what you’ve studied relates directly to the job you are applying for .

Volunteer experiences , internships , related classes , projects , leadership experiences , extracurricular activities and your skills that pertain to the position you’re applying for all can and should be mentioned in your cover letter .

A lack of experience doesn’t mean you’re allowed to have a lack of knowledge about what you’re applying for and the company you’re applying to.

That means you still have to do your research!

Make sure you know everything you can about the company . Visit their website . Read their blog . Get inside their corporate heads and figure out how you and what you bring are the perfect fit !

If the job posting has buzzwords, be sure to include those in your letter and make sure they relate to the skills you’ve got.

Finally, as with any and all cover letters, be honest, be succinct, be professional.

Check out our new blog post that covers 12 great cover letter examples!

Let’s Talk About Salary, Baby

As promised, we’re going to quickly discuss if and when you should bring up salary requirements in your cover letters.

Generally you DO NOT and SHOULD NOT include this information in your cover letters (with the exception of the two Recruiter specific letters we discussed above).

If an employer does not require you to include any salary information (including history, requirement or range) then don’t put it in there.

There is a time and a place for the salary discussion and we cover that in our article “ How To Negotiate Salary During The Interview Process. ”

If an employer asks you for your salary information but doesn’t require it, hold off on passing that information on until it becomes an actual requirement.

But what do you do if an employer says you must include this information in order to apply?

One way to tackle this tricky subject is to give a salary range. Make sure you do your research ahead of time to determine what your job is worth and be sure to make your range realistic. Also make sure that you are able to be flexible within that range should your employer decide to negotiate.

Another way to answer this question is to state that your requirements are negotiable and that you are willing to factor in things like benefits and the actual position itself.

No matter what you put down, be sure to state clearly that your salary requirements are flexible and open to discussion. The last thing you want to do is lock yourself into a rate that is so high you lose the job or so low you find yourself being offered far less than what you’re worth .

Keep in mind that although most employers have a salary range for a position already figured out before you even walk through the door, it’s not set in stone. If you are the Perfect Candidate (and you are!) a good employer will figure out how to pay more for you if they feel that will get you to accept the job…

This won’t happen, however, if you lock yourself into a number too early in the game.

So why is it okay to tell a recruiter my salary history and range but not a potential employer?

When you give an employer salary information, you are limiting your ability to negotiate. Without the ability to negotiate, you run the risk of being offered or accepting a job for less than you deserve.

A recruiter, however, needs to know your salary information so they can use that information when pitching you for jobs to their clients.

A recruiter is paid only after they fill a position for a client, and that fee is covered by the client themselves.

Usually that fee amounts to a percentage of whatever the first year’s compensation for the new employee ends up being which means it’s in the recruiter’s best interest to try to get you as high a rate as possible.

Recruiters also need to know this information so they can avoid pitching you for jobs that are lower than your range .

It doesn’t do them any good to have an employer offer to hire you and have you turn it down because you aren’t happy with the salary.

However, to prevent yourself from being locked into a situation where you are again faced with being offered too little or asking for too much, keep your answers in range form and base those numbers off of real world examples and your research.

Cover Letter Samples

Ok, so we’ve basically covered everything you could ever need to know about cover letters. But I know what you might be thinking…

“Can I get a cover letter sample or two please Mike? I’m basically an expert now but it would be much easier if I could just start with a cover letter template.”

Look, we covered a ton of stuff in this article so I don’t blame you. So what we decided to do is enlist the help of our friends over at vault.com who have a treasure trove full of great cover letter samples that you can use as a guideline for your own letter.

But here’s the deal. Hiring managers are smart AND have access to these websites as well, so you don’t want to simply choose a sample cover letter and then just completely rip it off. Take the time to make it your own, because it will pay off in the long run.

Copying a cover letter example word for word will only make you sound like someone other than yourself, and that is not what we are trying to do here!

Ok so Vault separates their cover letter templates into four distinct categories, so go ahead and click the link below that applies to your situation the most:

Cold Call Cover Letters

Direct mail cover letters, response to ad cover letters, referral letters.

Those four categories above should give you enough examples of cover letters to get you prepared for writing your own!

If after sending your cover letter and your resume you don’t hear from the company within a couple of days, a quick “wanted to be sure you had received my application” email is an entirely appropriate follow-up, even without telling them that you will be following up first.

If you do end up needing to write a thank you note , you absolutely should slip in a line like “ I really think my (skills and talents that are relevant to the job) would be great for (the company), and want to make sure my application didn’t get lost or submitted incorrectly. ”

And don’t forget to study as many cover letter examples as you can! Especially the cover letter example that we laid out for you in detail in this article.

So there you have it! How To Write a Cover Letter 101 .

By following what we’ve laid out here for you, your cover letter is going to be a single paged professional introduction aimed at getting you in the door and on your way to an interview .

By using our tailoring method and infusing the body of your letter with keywords and the qualities the employer is looking for, you’ll be positioning yourself for a spot at the top of their list of potential candidates.

Just remember, dating analogies aside, it’s probably a good idea to leave the flowers and chocolates at home.

FREE : "Perfect Cover Letter" PDF CHEAT SHEET

Get our handy "Perfect Cover Letter" cheat sheet.

In it you'll get a step-by-step process that will let you craft the perfect cover letter.

CLICK HERE TO GET THE CHEAT SHEET

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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Article • 11 min read

How to Write a Great Cover Letter

Making first impressions count.

By the Mind Tools Content Team

Your dream job has opened up, at just the right time in your career! You've built up the skills and experience to take this next step, whether at your own organization or elsewhere, and you're fired up with enthusiasm.

But the deadline for applications is approaching fast. So, you update your résumé and, feeling positive about your chances, you even take your interview outfit to the dry cleaners!

Next, you sit down to write your cover letter – and your hands freeze over your keyboard. You're desperate to make a great first impression on the hiring manager, and to get your application to the top of the pile. Should the letter be formal or quirky? How much and what type of information should it contain?

In this article, we explore tips and techniques for writing a cover letter that can help you to get through to the next round of the recruitment process.

You can read the transcript of our cover letter video here .

This article gives general tips and guidance for writing a great cover letter, but there is no "one size fits all" template. After reading this article, use your own experience and judgment to decide on the best approach for the role that you are applying for, taking into account the organization's culture and best practices.

Preparing Your Cover Letter

First, you need to do some homework. Find out as much as you can about the team you are hoping to join. Start with your company's website and, if possible, the team's intranet. Then explore industry websites, journals or newsletters for news and information about the company and the industry in general.

This will help to make sure that you are fully up to date with current trends and potential pain points in your sector. You can use this information to gain a better understanding of what the team needs, and how you might be able to help.

Your cover letter needs to find the right tone, one that reflects the culture of your organization. Chances are, you're already familiar with this. But different teams and departments may have different ways of working. For example, do they have a formal, reserved approach, or a more relaxed and informal feel?

Next, look at your résumé from the hiring manager's point of view. Does it include anything that might concern them? For example, are there any gaps in your work history? Your cover letter should include brief explanations for these, such as taking a career break to raise your family.

If your résumé needs more than just a quick refresh, or you need to create one from scratch, you can find out how to do this with our article, Writing Your Résumé (CV) .

Cover Letter Basics

If you were meeting a potential boss for the first time, chances are you'd take extra care with your appearance. If you pay the same attention to your cover letter, that meeting will more likely take place! So, check and double check the following areas:

Spelling and grammar: these mistakes are easily avoidable. A cover letter with spelling mistakes or missing words looks careless and unprofessional. Use a dictionary! Ask someone else to read your letter, too, as a "fresh pair of eyes" can pick up errors that you've missed. Reading it aloud can also help to ensure that the letter "flows."
Consistency: for example, if you capitalize one job title – say, Marketing Executive – capitalize all the others, too. Our article, Encouraging Attention to Detail , has strategies for maintaining high standards of work.
Confidence: avoid saying that you "believe" or "feel" that you are the right person for the job. Have the courage of your convictions and say that you know you are right for it.
Jargon and clichés: use the correct technical terms where appropriate, but bear in mind that the first person to read your letter may be an HR manager, rather than the team leader or other expert. Also, jargon and acronyms can mean different things in different teams or businesses, so they could cause confusion. Similarly, avoid meaningless, over-used phrases such as "people person" or "thinking outside the box."

Writing a Compelling Cover Letter

Chances are, you're not the only person who sees the role as a dream opportunity. It may have attracted numerous applications. That means the hiring manager has to sift through a lot of cover letters, so they will want to see at a glance what you have to offer.

Brevity is key. As writer and editor Lily Herman instructs , "Keep it short (like, really short). Your cover letter should be a single page (no more!) and around 300-350 words."

Read our articles, Writing Skills and Keep It Simple , for guidance on getting your message across clearly and concisely.

Consider the following structure as a guide for your cover letter:

1. Introduce Yourself

Grab the reader's interest with your opening paragraph. In one or two sentences, tell them who you are, and why they should hire you, and express your enthusiasm for the role.

For example, you could say, "As a sales manager with six years' experience of motivating my team and exceeding my targets each quarter, I was excited to see your advertisement for regional sales director." This sounds much more appealing than, "I am writing to apply for the role of regional sales director, which was advertised on LinkedIn."

2. Explain Why You Are the Best Candidate

Next, describe what you can bring to the role. Give examples of skills that you've developed or successes that you've enjoyed that are relevant to the job description.

Be specific, and quantify your achievements wherever possible. If you've exceeded your sales targets, for example, give a percentage or monetary figure. Tell the truth, and don't be tempted to exaggerate or embellish your accomplishments – it's unethical, and will backfire if you are caught out.

3. Be Enthusiastic About the Role

You may have the qualifications and the experience to do the job, but employers also want to know that you feel passionate about the role and their organization. Describe why the company or department appeals to you. For example, you could explain that you share its values . This signals that you'll be engaged, committed, and likely to stick around.

4. Summarize and Request a Follow-Up

Finally, round up what you've written, and indicate your availability for interview. A strong closing paragraph could be, "I've always delivered outstanding results, and I've enjoyed every challenge that has come my way. I'd be delighted to meet with you and discuss the value that I can add to your team."

Formatting Your Cover Letter

Format your cover letter as though you were going to send it in the mail, even if you're sending it by email. This will make it look more professional.

Here's a point-by-point guide for laying out your cover letter:

Write your name and address at the top of the page. Align it to the right.
Write the name and address of the prospective employer. Align it to the left.
Add the date of your letter under the employer's address, and align it to the left. Leave a line space between the address and the date.
Begin your letter with "Dear…" and the name of the hiring manager. Avoid "To whom it may concern." If you don't know who to address the letter to, send the HR department an email asking for the appropriate recipient.
Use a font that's clear and easy to read, such as Arial or Helvetica, with a type size of 10 or 12 points.
Space your paragraphs, keep wide margins, and don't crowd the page.
Leave a line space under the final paragraph, and sign off with "Yours sincerely" or "Best regards." Leave a couple of line spaces under the signoff, and then sign your name, typing it in full beneath your signature. If you are sending the letter digitally, it's not necessary to actually sign it – just type your name instead.

Consider sending your cover letter as a PDF file. PDFs are compatible with most computers and devices, so it should look the same on the recipient's screen as it does on your own.

Beware of These Cover Letter Pitfalls

Here are a few mistakes to avoid when writing a cover letter:

Making jokes. Avoid doing this, because humor is highly subjective, and can be easily misunderstood.
Mentioning your current salary, or salary expectation. Don't do this unless the job advertisement asks for it. This type of information is best left until you are able to negotiate a job offer .
Copy and pasting. Of course, to a certain extent cover letters for different applications will overlap. But make sure that your cover letter is clearly written with the job you're applying for in mind – not a simple copy and paste with a few tweaks.

Your cover letter needs to show the recruiting manager that you're the right person for the job, and that you will be a good fit for the team. Research the role carefully, and pay attention to the tone and language that you use.

Your letter should fit on one page, and be presented in a way that's easy to read. It should follow this structure:

Introduce yourself.
Explain why you are the best candidate.
Be enthusiastic about the role.
Summarize and say that you are available for interview.

Try to give real examples that demonstrate your skills, or that show how you added value to your team or organization. But tell the truth! Don't exaggerate or embellish your accomplishments.

Finally, remember to check your letter carefully for mistakes, and then check it again.

Herman, L. (2016). '16 Secrets for Writing Cover Letters That Get You Hired,' Motto , February 26, 2016. Available here .

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A Perfect Letter of Introduction [Examples]

By Status.net Editorial Team on June 14, 2023 — 15 minutes to read

How To Write a Letter of Introduction Part 1
Types of Introduction Letters Part 2
Letter of Introduction Template Part 3
Templates: Letter of Introduction for Job Seekers Part 4
Templates: Letter of Introduction for Networking Part 5
Templates: New Team Member Letter of Introduction Part 6
Employee to Customer Introduction Letter Template Part 7
Business Introduction Template Part 8
Tips for Writing a Perfect Letter of Introduction Part 9

A good letter of introduction can be a valuable tool in making new connections, whether for personal, professional, or business purposes. In this article, we’ll explore how to write a perfect letter of introduction.

To begin, it’s important to understand the difference between a letter of introduction and other forms of introductory communication. An introduction letter isn’t a cover letter – rather, it serves to establish relationships and spark interest.

Difference Between Introduction Letter and Cover Letter

An introduction letter is not a cover letter. While both documents are used to make introductions, they serve different purposes. An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and experiences relate to a specific job opportunity.

Introduction Letter vs. Letter of Recommendation

An introduction letter is also not a letter of recommendation. A letter of recommendation is written by someone who knows you well, like a former employer, teacher, or mentor, to vouch for your abilities and accomplishments. It often includes specific examples of your work and contributions, as well as why the person is recommending you for a certain position or opportunity.

Related: A Perfect Letter of Recommendation [8 Templates]

An introduction letter is written by you or on behalf of an individual or company to make an initial connection with others. While you might mention your skills and experience in an introduction letter, it doesn’t have the same weight or credibility as a letter of recommendation, since it lacks the endorsements from others.

Related: How to Ask for a Letter of Recommendation [Examples]

The Full Guide to Reference Letters [Best Templates]

An introduction letter is used to introduce yourself, your company, or a third party to others.
A cover letter is used when applying for a job or submitting a proposal, focusing on how your skills and experiences relate to the specific opportunity.
A letter of recommendation is a formal endorsement of your abilities and accomplishments, written by someone who knows you well.

Remember to use the appropriate type of letter for each situation and adhere to the specific guidelines and tone for each document: this will ensure your communication is effective and appropriate, increasing your chances of making a positive impression.

Part 1 How To Write a Letter of Introduction

Format and structure.

To write an effective letter of introduction, start with proper formatting. Use a standard font, such as Arial or Times New Roman, and set the font size to 12. Stick to a formal tone, and use single spacing with a space between paragraphs.

Greeting and Opening Remarks

Begin your letter with a professional greeting. If you know the recipient’s name, use “Dear [Name].” If not, use “Dear [Title]” or “To Whom It May Concern.” Your opening remarks should briefly explain the purpose of the letter and introduce yourself or the person you are introducing.

Related: How to Start a Letter (and Mistakes to Avoid)

In the main body of the letter, provide details about yourself or the person you are introducing. Focus on the key qualifications, skills, and experiences that are relevant to the recipient. This is also an ideal place to mention any mutual connections or shared interests.

Keep the paragraphs short and concise.
Highlight your achievements or expertise.
Use bullet points or tables to enumerate qualifications or experiences, if necessary.

Closing and Sign Off

To close the letter, express your gratitude to the recipient for their time and attention. Offer your assistance if they have further questions or would like additional information. Use a standard sign-off, such as “Sincerely,” “Best Regards,” or “Yours Faithfully,” followed by your full name and contact information (e.g., email, phone number).

Related: How to End an Email Professionally (Examples)

Remember to proofread your letter of introduction and ensure that spelling, grammar, and punctuation are accurate before sending it off.

Part 2 Types of Introduction Letters

Job-related introductions.

In job-related introduction letters, you are typically introducing yourself as a potential employee or applicant. This is useful when seeking new job opportunities, submitting your resume, or reaching out to potential employers. Your letter should showcase your skills, experience, and enthusiasm for the position while also expressing your interest in the company and its mission.

Networking Introductions

When networking, it’s important to make a great first impression by introducing yourself effectively. In a networking introduction letter, the goal is to establish a connection with an individual or a group within your industry. Mention your title, role, and any common acquaintances you may have. Also, highlight some of your accomplishments or notable experiences relevant to the people you’re introducing yourself to.

Agency or Freelancer Introductions

If you are an agency or a freelancer looking for clients, an introduction letter is a great way to showcase your services and expertise. The focus should be on how you can support the client’s needs and help them achieve their goals. Provide a brief overview of your industry experience, the services you offer, and some examples of successful projects or satisfied clients.

Team Introduction

In a team introduction letter, your objective is to introduce your team members to a new client, project team, or department. Detail the relevant qualifications, skills, and areas of expertise for each team member. This will help establish trust and confidence in your team’s abilities. Be sure to include contact information to facilitate further communication.

Letter of Introduction Examples

Part 3 letter of introduction template.

Dear [Recipient],

I hope this letter finds you well. My name is [Your Name], and I am writing to introduce myself to you. [Insert a brief sentence or two about yourself, such as your current position or relevant experience]. I am reaching out to you because [insert reason for writing the letter, such as expressing interest in a job opportunity or seeking to establish a professional relationship].

I am excited to learn more about your organization and explore opportunities for collaboration. Please feel free to reach out to me at [insert contact information] if you have any questions or would like to discuss further.

Thank you for your time and consideration.

Best regards, [Your Name]

Templates for various types of introduction letters:

Part 4 Templates: Letter of Introduction for Job Seekers

When you are seeking a new job, it’s essential to introduce yourself professionally. Here’s an example of a letter of introduction for job seekers:

Dear [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I am writing to express my interest in the [Job Title] position at [Company Name]. I came across your job posting on [Job Board/Website] and believe my skills and experience make me an ideal candidate.

Throughout my career, I have worked on various projects focusing on [specific skills or subject matter]. At my previous job at [Previous Company Name], I [describe a significant achievement or responsibility]. Additionally, I am skilled in [list relevant skills] and have experience using [software or tools related to the job].

I have attached my resume for your review, which includes more information on my background and qualifications. I would appreciate the opportunity to discuss my suitability for the position during an interview. Please feel free to contact me at [Your Email] or [Your Phone Number] to schedule a meeting or for any further information.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Email Address] [Your Phone Number]

Related: Best Job Interview Request Email Responses (Examples)

Subject: [Your Name] – [Target Job Title]

I came across the [Job Title] opening at [Company Name] and after reviewing your company’s impressive accomplishments in [Industry], I believe that my [Number of Years] years of experience in a similar role make me an ideal fit.

Enclosed is my resume, which highlights my expertise in [Specific Skills or Accomplishments]. I am confident that my experience in [Area of Expertise] would make a valuable contribution to your team.

[Optional: Mention any mutual connections, if applicable.]

I would welcome the opportunity to discuss my qualifications further and explore how I could contribute to [Company Name]’s success. Thank you for considering my application.

Part 5 Templates: Letter of Introduction for Networking

A networking introduction letter aims to establish connections with potential clients, partners, or colleagues.

Subject: Introduction – [Your Name] and [Recipient’s Name]

Hi [Recipient’s Name],

I hope this message finds you well. I came across your profile while searching for professionals in the [Industry] field, and I am impressed by your experience and accomplishments.

As a fellow professional in the [Industry], I believe that connecting with like-minded individuals like yourself can greatly benefit both our careers. I am particularly interested in [Specific Area of Interest] and would appreciate any insights or advice you may have.

If you’re open to it, I’d love to set up a time to chat over a coffee or a quick phone call. Looking forward to your response.

Best regards, [Your Name] [Your Email Address] [Your Phone Number]

I hope this email finds you well. My name is [Your Name], and I am a [Your Profession or Title] at [Your Company or Organization]. I recently attended the [Event or Conference Name] and saw your insightful presentation on [Topic]. Your ideas resonated with me, and I believe your expertise could benefit the projects I am currently working on.

My current projects involve [briefly describe your projects, e.g., developing new software or implementing a marketing strategy]. I am eager to learn more about your work in [Recipient’s Field of Expertise] and would love to schedule a phone call or coffee meeting to discuss our shared interests and potential collaboration.

Please let me know when you are available, and I will be happy to make arrangements. You can contact me at [Your Email] or [Your Phone Number].

Looking forward to connecting with you.

Part 6 Templates: New Team Member Letter of Introduction

Template 1: introducing yourself.

When joining a new team, a letter of introduction helps introduce you to your colleagues and establish rapport.

Subject: Hello from [Your Name], your new [Job Title / Team Role]

Dear [Team Name or Colleagues],

I hope this email finds you all in good spirits. My name is [Your Name], and I am excited to join the [Company Name] team as your new [Job Title / Team Role]. It’s a pleasure to meet all of you!

A little bit about myself: I have been working in the [Your Industry] for [Number of Years] years, mainly focusing on [Area of Expertise]. My skills include [list relevant skills], and I am proficient in [software or tools you will be using].

In my spare time, I enjoy [mention personal hobbies or interests to connect on a personal level].

I am eager to contribute to the team’s success and look forward to learning from each of you. Please feel free to reach out if you have any questions or concerns, or if you would like to grab lunch or coffee together.

Thank you for the warm welcome, and have a great day!

Best, [Your Name]

Template 2: New Team Member

Welcome a new team member with this template, outlining their role and initial responsibilities.

Subject: Welcome [New Team Member’s Name]!

Dear [Existing Team Members],

Please join me in extending a warm welcome to our newest team member, [New Team Member’s Name]. [He/She/They] will be joining us as a [New Team Member’s Job Title] effective [Start Date].

[New Team Member’s Name] brings with them a wealth of experience in [Area of Expertise], having worked at [Previous Company] for [Number of Years Experience]. In their new role, they will be responsible for [Responsibilities].

We are excited to have [New Team Member’s Name] on board and look forward to their contributions as we continue to grow and succeed.

Please take the time to introduce yourself to [New Team Member’s Name] and offer any assistance they may need as they familiarize themselves with our processes and systems.

Best regards, [Your Name] [Your Title]

Part 7 Employee to Customer Introduction Letter Template

Introducing an employee to clients or customers:

Dear [Customer],

I am writing to introduce you to our newest team member, [Employee Name]. [He/She] is joining us as [Position/Title] and brings with [him/her] [Number] years of experience in [Industry/Specialization].

[Employee Name] is an expert in [Skill/Expertise] and has a proven track record of delivering exceptional [Service/Product]. [He/She] is committed to providing our customers with the highest level of service and ensuring that their needs are met with the utmost care and attention.

We are thrilled to have [Employee Name] on board and believe that [he/she] will be a valuable asset to our team and to our customers. [He/She] is excited to meet and work with all of you, and we are confident that you will find [him/her] to be a knowledgeable and helpful resource.

Please join me in welcoming [Employee Name] to our team and we look forward to continuing to serve you with excellence.

Sincerely, [Your Name] [Your Title] [Company Name]

Part 8 Business Introduction Template

Introduce your business to potential clients, partners, or investors with this template.

Subject: Introducing [Your Company Name]

I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering]. We have successfully served clients in [Industry] for [Number of Years/Timeframe].

Our key services/products include: – [Service/Product 1] – [Service/Product 2] – [Service/Product 3]

We understand the challenges faced by businesses like yours in the [Industry] sector and have a track record of delivering solutions tailored to your needs. Our expertise in [Specific Area] allows us to offer you the best possible service.

We would be thrilled to explore how our offerings can provide value to your organization. Please don’t hesitate to reach out if you have any questions or would like to schedule a meeting.

Best regards, [Your Name] [Your Title] [Your Company] [Your Email Address] [Your Phone Number]

Part 9 Tips for Writing a Perfect Letter of Introduction

When writing a letter of introduction, it is important to keep it brief. Clearly state the purpose and get straight to the point. Remember, your recipient may have a busy schedule, so limit your introduction to a few paragraphs. Being concise ensures that your message is understood and remains memorable.

Use a Professional Tone

Maintain a professional tone throughout your letter of introduction. Be confident, knowledgeable, and clear. Avoid using casual language or informal expressions. This demonstrates your respect for the recipient and reflects well on your professionalism.

Include Contact Information

Ensure that you include your contact information, such as email address and phone number, so the recipient can easily reach you. This can be placed at the beginning or end of the letter. Including your contact information allows the recipient to respond and take the desired action.

Before sending your letter of introduction, proofread it carefully for errors in grammar, spelling, and punctuation. A well-written, error-free letter shows attention to detail and care in your communication. Ask a colleague or friend to review your letter for additional insights and suggestions.

Frequently Asked Questions

How do you start a good introduction letter.

To start a good introduction letter, ensure you have a clear purpose for the letter. Begin by addressing the recipient by name if possible and introducing yourself. State the reason for writing the letter and try to engage the recipient’s interest with a hook, such as a shared connection or a relevant accomplishment. Example:

My name is [Your Name] and I am writing to introduce myself and express my interest in [reason for writing the letter]. I hope this letter finds you well.

I wanted to reach out to you because [hook – shared connection or relevant accomplishment]. As someone who is [briefly describe your background or experience], I believe that I would be a valuable asset to your [company/organization/project].

I am excited to learn more about your work and how I can contribute to it. Please feel free to reach out to me at [contact information] to discuss this further.

Thank you for your time and consideration. I look forward to hearing from you soon.

What distinguishes a letter of introduction from other types of letters?

A letter of introduction is specifically written to introduce yourself, your business, or an employee to another party. It aims to establish a relationship, provide information about your expertise or service offerings, and potentially open up opportunities for collaboration. Unlike cover letters, which focus on a specific job position, introduction letters highlight your skills or experiences more broadly and are often used for networking purposes.

What are the different types of introduction letters?

Introduction letters come in various forms, such as:

Business to Business (B2B) – Introducing a company, product, or service.
Employee to Customer – Introducing an employee to clients or customers.
Self-introduction – Introducing oneself for networking, job applications, or collaboration opportunities.
New Hire Introduction – Introducing a new employee to the team or organization.

What are some effective tips for writing a letter of introduction?

Be concise and clear about your purpose.
Use a professional tone and language.
Personalize the letter by addressing the recipient by name.
Emphasize your strengths, experiences, or areas of expertise.
Include a call-to-action, such as requesting a meeting or asking the recipient to review your attached documents.
Proofread and edit your letter for grammar, spelling, and punctuation errors.
How to Ask for a Letter of Recommendation [Examples]
How to Start a Letter (and Mistakes to Avoid)
How to End an Email Professionally (Examples)
Emotional Intelligence (EQ) in Leadership [Examples, Tips]
A Perfect Letter of Recommendation [8 Templates]
Effective Nonverbal Communication in the Workplace (Examples)

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

What do I include in my introduction?

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"Writing Your Cover Letter" is a series of short documents that walks you through the creation of a cover letter. Here you can see the information in the "Quick Tips for Cover Letters" and "Preparing to Write a Cover Letter" pages put to use. This page guides you through adapting your experiences to the content in your cover letter and its different sections.

The introduction of your cover letter should begin with a greeting to a specific person ("Dear Ms. Kincaid"), followed by a statement of who you are and why you are writing (why you are a good candidate).

How to catch the attention of the reader.

As the purpose of your introduction is to catch the reader's attention and make you stand out, you need to be as specific as possible in this section. Here are some tips on how to start your introduction:

State the university you attend, your major, and what position you are applying for (if you are a student).
Mention where you heard about the job.
Mention the name of a professor or other contact who has a positive connection with the company.
Bring up any previous conversations you have had with your reader (i.e., at a job fair).

Some examples:

How to make a strong claim for yourself.

After gaining the initial attention of the reader, you must make a strong claim about your candidacy and that you match the needs of the job and the company. Clearly state two-three qualifications you have that match the company/position. These qualifications will then be the focus of your body paragraphs and arguments. Some examples:

How to Write a Letter of Introduction (With Examples)

By Priya Jain

Published: January 22, 2024

Writer & Career Coach

Writing a letter of introduction serves as a tool for individuals and businesses to establish new connections, explore opportunities, or introduce services and products. An effectively written letter of introduction can open doors to job opportunities, business collaborations, and networking.

Whether you’re a freelancer seeking new clients, a business looking to forge new partnerships, or an individual exploring job opportunities, a compelling introduction letter can set the stage for fruitful interactions.

In this article, we explain what a letter of introduction is, explore what to include, and give examples you can use while creating your letter.

What Is a Letter of Introduction?

A letter of introduction is a document that introduces one party to another. It can serve various purposes in different contexts, including professional, academic, or personal settings.

This letter can be used to introduce oneself or by someone else to introduce a third party. The key purpose is establishing a connection or a rapport with the recipient, usually with a specific goal, such as exploring job opportunities, proposing business collaborations, or extending networks.

Individuals can use letters of introduction in social settings, like joining a new club or group, where you want to introduce yourself to the members. These letters often introduce a third party, like a colleague or a friend, to your contacts. This can be particularly helpful in professional networking or recommending someone for a job or project .

The Difference Between a Letter of Introduction and a Cover Letter

A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group.

On the other hand, a cover letter is job-related. It’s sent alongside a resume when applying for a job. The cover letter focuses on why the applicant is suitable for a specific job, highlighting skills and experiences directly relevant to the job description. It’s more tailored to a particular role or company.

Letter of Introduction Examples

Here are some examples you can take inspiration from:

Job Application Letter of Introduction

This letter aims to introduce yourself to a potential employer, highlight relevant skills and experiences, express interest in the position, and provide a glimpse of your personality.

You can use this example to write a job application introduction letter:

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the [Job Title] position at [Company Name]. With [X years] of experience in [relevant field/industry], I have developed a comprehensive skill set that aligns with your team’s requirements.

My experience at [Previous Company] involved [mention key responsibilities or projects related to the new job]. I am particularly excited about the opportunity at [Company Name] because of [reasons specific to the company or role].

Enclosed is my resume, which further outlines my achievements. I would appreciate the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name].

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team.

[Your Name] [Your Contact Information]

Networking Introduction Letter

A networking introduction letter is a valuable tool for establishing new professional connections . It’s a way of introducing yourself to someone in your industry or field whom you haven’t met but wish to connect with for networking purposes.

Here’s an example:

Dear [Contact’s Name],

I hope this message finds you well. I am [Your Name], currently working as a [Your Job Title] at [Your Company]. I came across your profile on [LinkedIn/Professional Event] and was impressed by your extensive experience in [relevant field/industry].

I am reaching out to expand my professional network in the [specific industry or field] and would value the opportunity to learn from your insights. [Mention any mutual connections or shared interests, if applicable].

If you are open, I would appreciate talking with you briefly. I want to hear about your experiences, particularly regarding [specific topic or question].

Thank you for considering my request. I understand the value of your time and would be flexible to accommodate your schedule.

Best regards,

Cold Outreach Letter of Introduction

A cold outreach letter of introduction is used when contacting someone who does not know you or is not expecting your communication. It’s typically used professionally to introduce yourself, your company, or your products/services to a potential client, partner, or employer.

Here’s an example:

Dear [Recipient’s Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. I am reaching out to introduce our company and the innovative solutions we offer in [specific service or product area].

I believe that [Recipient’s Company] could significantly benefit from our [services/products], especially in [specific area of improvement or opportunity you’ve identified in their business]. We have partnered successfully with companies like yours, such as [mention any relevant clients or case studies], and achieved [mention specific results or improvements].

I would love the opportunity to discuss this further with you. Would you be available for a brief call next week? I am also attaching a brief overview of our services for your reference.

Thank you for your time, and I look forward to working together.

Warm regards,

Letter of Introduction Template

Creating a letter of introduction involves a structured approach to presenting your information effectively.

Here’s a template that you can adapt based on your specific needs:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself, stating your name and current position or role. Explain how you came across the recipient, their work, or their organization.]

[Second Paragraph: State the purpose of your letter. Are you seeking a job opportunity, looking to network, or proposing a collaboration? Be specific about your intentions and why you are contacting this particular individual or company.]

[Third Paragraph: Concisely overview your relevant background and experience. Focus on key aspects of your career or education that align with the purpose of your letter.]

[Fourth Paragraph: Highlight one or two significant accomplishments or skills. Use specific examples demonstrating your capabilities and how they relate to the recipient’s needs or interests.]

[Fifth Paragraph: Mention any personal qualities or soft skills that set you apart and are relevant to the context of your introduction. Relate these traits to how they can be beneficial in achieving the goals outlined in your letter.]

[Call to Action: Clearly state what you hope to achieve with this letter. Whether it’s a follow-up meeting, a phone call, or further discussions, provide a clear action you’d like the recipient to take.]

Thank you for taking the time to read my letter. I am very interested in [discussing further, learning more about, etc.] and look forward to the possibility of [working together, meeting you, etc.]. Please contact me at [your email address] or [phone number].

[Your Name] [Attachments: Mention attachments such as your resume, portfolio, or other relevant documents.]

What You Need to Include in a Letter of Introduction

Incorporating specific elements in your letter of introduction can significantly enhance its effectiveness.

Here’s a breakdown of what to include following your provided structure:

Begin with a formal greeting. This is the initial greeting and sets the tone for the letter. Use a formal tone like “Dear [Recipient’s Name]”. If the recipient’s name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are alternatives. Personalizing the salutation, however, is preferable if you know the recipient’s name.

Introduction

Introduce yourself by stating your name and your current position or role in a professional context. This section should be brief, offering a snapshot of who you are. For instance, “My name is Jane Doe, and I am a Marketing Manager at XYZ Corporation.”

Purpose of the Letter

Clearly articulate why you are writing this letter. This might be to introduce yourself in a job search context, to propose a business collaboration, or to establish a new professional relationship. Be specific about why you’re contacting this particular individual or organization.

Background Information

Provide a concise overview of your professional background relevant to the purpose of your letter. This could include your current job, professional journey, or key areas of expertise. The aim is to give the reader context about your professional standing.

Relevant Accomplishments

Highlight significant achievements that are pertinent to the recipient. These could be successful projects you’ve led, awards you’ve won, or specific contributions you’ve made in previous roles. The objective is to showcase your competence and success in areas relevant to the letter’s purpose.

Personal Qualities

Share personal attributes that make you well-suited for the intended purpose of your letter. For instance, you might emphasize qualities like leadership, innovation, or collaborative skills if you are applying for a job. This part is about showing your personality and fit.

Call to Action

This is a crucial component where you suggest the next steps. It could be a request for a follow-up meeting, a phone call, or an invitation to review your application. Make it clear what you want the recipient to do next.

Conclude your letter with a formal and professional closing. Common closings include “Sincerely”, “Best regards”, or “Kind regards”, followed by your full name. This part signifies the end of your letter respectfully.

Attachments

If you include additional documents, such as a resume or portfolio, mention them here. For example, “Enclosed, please find my resume, which provides further details about my professional experience.”

What Not to Include in a Letter of Introduction

When writing a letter of introduction, it’s important to be aware of certain elements that should be avoided.

Here are what not to include:

Unsubstantiated Claims

Your letter should avoid making broad statements about your abilities or achievements without providing specific examples or evidence to support them. For instance, rather than simply stating that you’re an excellent communicator, provide a brief example or mention a relevant accomplishment demonstrating this skill. The goal is to be as concrete and specific as possible to build credibility.

Clichés and Overused Phrases

Avoid overused phrases and clichés that don’t add substantive information to your introduction. Phrases like “team player,” “hard worker,” or “go-getter” are commonly used and don’t distinguish you from other candidates. Instead, use unique descriptions specifically tailored to your experiences and qualifications.

Unrealistic Promises

Be cautious about making promises or commitments that you might not be able to fulfill. Overpromising to impress can backfire if you cannot deliver on those promises later. It’s important to be honest and realistic about what you can offer to the potential employer or contact.

Best Practices for Writing Letters of Introduction

When writing a letter of introduction, following these best practices can greatly enhance the effectiveness and professional impact of your letter:

Tailoring the Letter to the Audience

By researching and familiarizing yourself with the recipient’s work and organization, you can ensure that your letter speaks directly to their needs and interests. Personalization in the letter demonstrates that you have taken the time to understand who they are and what they value, which can significantly increase the effectiveness of your message.

Keeping It Concise and Focused

An effective letter conveys your message in a clear, succinct manner. Long letters can dilute the impact of your key points and lose the reader’s interest.

Structuring your letter with a clear beginning, middle, and end helps maintain this focus. The introduction should grab attention, the body should elaborate on your purpose and relevant qualifications, and the conclusion should reiterate your intent and suggest the next steps.

Showcasing Personality and Authenticity

An impactful letter is about what you say and how you say it. Infusing your letter with genuine personality and authenticity makes your message resonate more with the recipient. It’s about striking the right balance between professional decorum and personal touch.

Sharing your motivations, interests, or perspectives in a way that aligns with the professional context can make your letter memorable and establish a more personal connection with the recipient.

Proofreading for Clarity and Professionalism

The final yet crucial step in drafting your letter is thorough proofreading. This step is imperative for ensuring your letter is free from grammatical errors and typos and communicates your message.

A well-written and professionally presented letter reflects your attention to detail and commitment to quality. Having someone else review your letter is often beneficial, as a fresh pair of eyes can catch errors and provide feedback on your message’s overall clarity and tone.

About the Author

How to Answer “Tell Me About Yourself” in an Interview (Plus Examples!)

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By Stav Ziv

“Tell me about yourself” might seem like an easy win of an interview question —after all, you know all about yourself! And good thing, too, because it’s often the very first thing an interviewer will ask you to do—whether you’re having a preliminary phone screen, speaking to your prospective boss, or sitting down with the CEO during the final round.”

Read the full article on The Muse: https://www.themuse.com/advice/tell-me-about-yourself-interview-question-answer-examples

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How To Introduce Yourself In A Cover Letter Examples
FREE 13+ How to Write an Introduction Letter for a Job [ With Samples ]
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FREE 31+ Introduction Letter Templates in PDF
How to Introduce Yourself Professionally (Best Examples)
Best Introduction Letter Formats You Should Use to Introduce Yourself

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COMMENTS

7 Powerful Ways To Start a Cover Letter (With Examples)
The headline on the image says, "Cover letter format" A woman sits at a table writing on a piece of paper. There's a simple cover letter represented by lines. On one side of the cover letter, there are labels for the sections of the cover letter. The labels are: 1. Date and contact information 2. Salutation/greeting 3. First, introduce yourself 4.
30 Better Ways to Start a Cover Letter
Communicate that you'll bring something to the company: You'll get more into the details after your opening, of course. But your cover letter opener should still tell the reader, "This person can do something for us ," rather than, "This job would really help them .". Stick to the point: Your opener, while creative, should still be ...
How to Start a Cover Letter: Introduction Examples & Tips
12 winning ways to start your cover letter. Our sample cover letter introductions will help you learn how to open a cover letter in a way that stands out and boosts your chances of landing an interview. 1. Mention a contact within the company. If you were referred by a former coworker, classmate, or friend who's highly regarded in their ...
How to Start a Cover Letter [+ Introduction Examples]
Starting a cover letter with a brief humblebrag about your past wins is super effective with hiring managers for performance-centric positions. Always use numbers to quantify achievements —it's way more effective to prove your skills rather than just say you have them. 2. Inform the Company of What You Can Offer Them.
Cover Letter Intro, best examples of how to begin a cover letter
Here are 5 effective ways to start your cover letter when you are submitting a job application.. 1. Introduce yourself in a professional manner. Let the employer know you are a serious and well qualified candidate for the job by introducing yourself in a direct and straightforward way. 2.
How to Start a Cover Letter: 6 Best Introductions Examples
That's the way to start a cover letter. You prove you're the exact person they need in just two sentences. Here are some other examples of accomplishments that deserve landing in the first paragraph of a cover letter: Raised revenue by 30%. Slashed project costs by $10,000. Boosted customer retention by 15%.
How to Write a Great Cover Letter in 2024 (+ Examples)
1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.
How to Start a Cover Letter
Mention a Mutual Contact (if Applicable) Tip #3. Prove You Have Researched The Company Tip #4. Lead With An Achievement Tip #5. Start With a Powerful Belief Tip #6. Be Direct Key Takeaways Related Readings. Share this article. Here you are, looking at a blank document that's supposed to be your cover letter.
7 Powerful Ways to Start a Cover Letter (With Examples)
7 powerful ways to start your cover letter. If you've got writer's block, try one of these 7 openings: 1. Convey enthusiasm. If you genuinely believe in the company's products/services and have used them in the past, this may be worth mentioning in your cover letter introduction. Employers value authentic enthusiasm because it often translates ...
How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)
Step 1: How to Address a Cover Letter. When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name.
How to Write a Cover Letter for a Job in 2024
Respectfully, Kind regards, Best regards, Yours truly, Then, make two spaces below the salutation, and type your full name. For some professional (but optional) flair, sign your cover letter either with a scan of your signature or by using software like DocuSign. 8. Check your cover letter's content and formatting.
How to Write a Cover Letter (Expert Tips & Examples)
Write a clear and professional subject line that includes the job title and your name. Compose a brief message in the body of the email, introducing yourself and stating the position you are applying for. Attach your cover letter and resume to the email, making sure they are properly named and labeled.
How To Write A Cover Letter (Definitive Guide + Template)
A cover letter is a great introduction into who you are and what you can bring, and by including a link to your personal website, you're allowing a potential employer to really explore everything you potentially can bring to the position. ... The letter is a great way to introduce yourself, but remember…keep it about the position and keep ...
7 Powerful Ways To Start a Cover Letter (With Examples)
4. Bring up something newsworthy. Kick off your cover letter with evidence that you've done your research - and a little flattery. If the company you're applying for was recently in the news, mention it in the opening line and tie it into why you admire the company. To avoid sounding insincere with your compliments, bring up a specific ...
Should you introduce yourself in a cover letter?
Yes, you should introduce yourself in a cover letter. Introduce yourself by stating your name, the position you're applying for, and where you found the job opening. For example: My name is [Your Name], and I'm applying for the open Account Manager position listed on Indeed. While there are some other cover letter opening strategies ...
How to Write a Great Cover Letter
Align it to the right. Write the name and address of the prospective employer. Align it to the left. Add the date of your letter under the employer's address, and align it to the left. Leave a line space between the address and the date. Begin your letter with "Dear…". and the name of the hiring manager.
How to Write the 1st Paragraph of Your Cover Letter
1. Greet the recipient. One key to a great cover letter is pretty simple: Do your best to address the correct person. "To whom it may concern" or "Dear Sir" is very generic and tells the reader that you haven't done your homework on finding the identity of the hiring manager. Show you've done your homework by personalizing the letter.
A Perfect Letter of Introduction [Examples]
An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and ...
Cover Letter Introductions
The introduction of your cover letter should begin with a greeting to a specific person ("Dear Ms. Kincaid"), followed by a statement of who you are and why you are writing (why you are a good candidate). ... How to make a strong claim for yourself. After gaining the initial attention of the reader, you must make a strong claim about your ...
How to Write a Letter of Introduction (With Examples)
This is the initial greeting and sets the tone for the letter. Use a formal tone like "Dear [Recipient's Name]". If the recipient's name is unknown, "Dear Hiring Manager" or "To Whom It May Concern" are alternatives. Personalizing the salutation, however, is preferable if you know the recipient's name.
How to Answer "Tell Me About Yourself" in an Interview (Plus Examples
By Stav Ziv "Tell me about yourself" might seem like an easy win of an interview question—after all, you know all about yourself! And good thing, too, because it's often the very first thing an interviewer will ask you to do—whether you're having a preliminary phone screen, speaking to your prospective boss, or sitting down with the CEO during the final round."
Letter of Introduction Writing Guide + Samples
Letter of introduction samples. Putting the above sample all together, a letter of introduction may read something like: Hi Amil—I hope all is well. Meet Priya Khan, cc'd here. Priya is one of my closest friends and a content marketer at Company X. You may be familiar with their blog, Blog-X, for which she helped develop the strategy.

How to Write an Effective Cover Letter Intro

5 key steps to write a good cover letter intro

Good examples of how to introduce yourself in a cover letter

5 cover letter intro examples that get the results you want

Closing your cover letter

Everything you need to write a powerful cover letter

COVER LETTERS

Gain a good understanding of the job requirements

Submit a job-winning resume

SAMPLE RESUMES

How to write a great cover letter in 2024: tips and structure

What is a cover letter and why does it matter?

What 3 things should you include in a cover letter?

1. Personalization

2. Highlight relevant achievements and skills

3. Show enthusiasm and fit

What do hiring managers look for in a cover letter?

Clear and concise writing

Demonstrated knowledge of the company

Achievements and accomplishments

Enthusiasm and motivation

Professionalism

How do you structure a cover letter?

Contact information

Employer's contact information

How to write a good cover letter (with examples)

1. Add a header and contact information

2. Include a personal greeting

3. Draw them in with an opening story

4. Emphasize why you’re best for the job

5. End with a strong closing paragraph and sign off gracefully

Tips to write a great cover letter that compliments your resume

Common cover letter writing FAQs

Should I include personal information in a cover letter?

Can I use the same cover letter for multiple job applications?

Do I need to address my cover letter to a specific person?

Should I include references in my cover letter?

It’s time to start writing your stand-out cover letter

Ace your job search

Elizabeth Perry, ACC

3 cover letter examples to help you catch a hiring manager’s attention

How to Start a Cover Letter - 4 Tips for the Perfect Opening

What Should Your Cover Letter Opening Contain

What to Include in Your Contact Information

How to Start a Cover Letter Greeting

How to Write an Attention-Grabbing Opening Paragraph

Tip #1. Show Passion and Commitment

Tip #2. Mention a Mutual Contact (if Applicable)

Tip #3. Prove You Have Researched The Company

Tip #4. Lead With An Achievement

Tip #5. Start With a Powerful Belief

Tip #6. Be Direct

Key Takeaways

Related Readings

How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

What is a Cover Letter?

Cover Letter Format

Cover Letter for a Job

Cover Letter for an Internship

Writing a Cover Letter

Step 1: How to Address a Cover Letter

Step 2: What to Include in a Cover Letter

Before you send

Cover letter examples

1. Marketing Manager Cover Letter:

2. Software Engineer Cover Letter:

3. Graphic Designer Cover Letter:

What is a cover letter for a job?

What is a cover letter for a resume?

What is the purpose of a cover letter?

What does a cover letter look like?

How long should a cover letter be?

What should be in a cover letter?

How to Start a Cover Letter

How to End a Cover Letter

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