whats a cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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What Is a Cover Letter? Definition, Purpose, and Types

In the tough world of job searching, the materials you submit are your first chance to impress potential employers.

Resumes give a brief look at your skills, but cover letters let you show off your personality , explain your experiences in detail, and prove why you’re the best fit for the job.

Even though cover letters are super important, a lot of job seekers find it hard to grasp what a cover letter really is, why it matters, and how to write one well.

I will take you through everything about cover letters, including what they are, their purpose, and the different types you might encounter.

We’ll also share tips on how to create an engaging cover letter, steer clear of common mistakes, and tailor your writing for various industries and today’s job application trends.

Whether you’re a new graduate stepping into the job market or an experienced worker wanting to switch careers, getting good at writing cover letters can really help you land the job you’ve always wanted.

What is a Cover Letter? 

A cover letter is a formal document that goes along with your resume when you apply for a job.

It introduces your application, giving more context to your resume and letting you highlight the qualifications, skills, and experiences that are most important for the job you want.

Usually just one page long, a cover letter is like a written sales pitch that tries to grab the attention of hiring managers and persuade them to look at your resume and invite you for an interview .

It’s your chance to make a great first impression, show off your writing skills , and express your excitement for the job and the company.

A cover letter is different from a resume because it lets you write in a more storytelling way instead of just using bullet points.

It gives you the chance to share your professional journey, showcase your accomplishments, and explain why you want the job.

You can also highlight how your unique skills and experiences make you a great match for the position and the company.

The Purpose of a Cover Letter

The main goal of a cover letter is to support your resume and improve your job application. Here are the important things a good cover letter should do:

Introduce Yourself:

A cover letter helps you present yourself to the employer in a more personal and interesting way than a resume can. It’s your opportunity to make a great first impression and set the mood for your application.

Express Interest:

In your cover letter, you can show your real interest in the job and the company. This tells the employer that you’re not just applying randomly but are genuinely excited about their opportunity.

Highlight Relevant Qualifications:

While your resume lists all your qualifications, a cover letter lets you pick out the most important skills and experiences for the job and explain how they make you a strong candidate.

Address Potential Concerns:

If there are gaps in your work history, a change in your career, or anything else that might raise questions , a cover letter gives you the chance to address these issues directly.

Show Your Research:

When you include specific information about the company or the job in your cover letter, it proves that you’ve researched and are truly interested in the position.

Highlight Your Communication Skills:

A cover letter that is well-written showcases your ability to communicate in writing, which is an important skill for almost any job.

Explain Your Situation:

If you’re moving to a new area, coming back to work after some time off, or changing careers, a cover letter gives you the chance to share your story and reasons for applying.

Differentiate Yourself:

In a pile of resumes, a strong cover letter can help you stand out from other applicants who may have similar qualifications.

Encourage Action:

A cover letter usually ends with a prompt for the employer to look at your resume, reach out for an interview , or take the next step in the hiring process.

Types of Cover Letters

All cover letters aim to support your job application, but there are different types for various situations:

Application Cover Letter:

This is the most common type, written in response to a specific job opening, highlighting how your skills and experiences fit the job.

Prospecting Cover Letter:

This letter is sent to companies you want to work for, even if they don’t have job openings. It shows your interest in the company and asks about possible job opportunities.

Networking Cover Letter:

This type is used when you’re contacting your professional connections for job leads or advice. It’s more casual and focuses on your relationship with the person you’re writing to.

Value Proposition Letter:

This approach is more direct, where you identify a specific problem the company has and suggest how you could help solve it.

Career Change Cover Letter:

This letter is used when you want to switch to a different job or industry. It highlights the skills you have that can be useful in the new role and shares why you want to make this change.

Relocation Cover Letter:

If you’re planning to move to a different city or even a new country, this letter talks about your plans to relocate and shows how dedicated you are to making the move.

Referral Cover Letter:

When someone recommends you for a job, this letter starts by mentioning that referral and explains how you know the person who referred you.

Short Email Cover Letter:

Nowadays, many cover letters are included in the email itself. These letters are usually shorter but still cover the important points you want to make.

Knowing about these different types of cover letters helps you customize your application to fit your situation and make a stronger impression when applying for jobs.

More cool topics:

• Top 10 Interview Tips That Will Help You Get Hired
• How to Write a Complaint Email in 8 Steps
• Top 10 Personal Interview Questions (Plus Tips for Answering)
• Tips for Successful Online Video Interviews
• How To Make a Great Impression in a Job Interview

Important Parts of a Great Cover Letter

A great cover letter usually has these important parts:

Write down your contact details, the date, and the employer’s contact details.

Salutation:

Try to address the letter to a specific person. If you can’t find a name, use a general greeting like “Dear Hiring Manager.”

Opening Paragraph:

Kick off with a strong sentence that grabs attention and clearly mentions the job you’re applying for.

Body Paragraphs:

Use 1-2 paragraphs to showcase your relevant skills and explain why you want the job and like the company.

Closing Paragraph:

Reiterate your interest, thank the reader for their time, and suggest a follow-up.

Formal Closing:

Finish with a professional sign-off like “Sincerely” or “Best regards,” followed by your name.

Steps to Create an Engaging Cover Letter

Creating an engaging cover letter involves a few steps:

Learn About the Company and Job:

Before you start writing, do some research on the company and the job. This will help you customize your letter.

Make It Personal:

If you can, address the letter to a specific person. Try to avoid using general greetings like “To Whom It May Concern.”

Start with Impact:

Open with a strong statement that catches attention and clearly states your goal.

Emphasize Relevant Accomplishments:

Focus on your most important skills and experiences, using specific examples to show what you can do.

Show Excitement:

Make sure to express your real interest in the job and the company. Share what makes you thrilled about this specific opportunity.

Highlight Cultural Fit:

Prove that you understand and connect with the company’s values and culture.

Try to keep it to one page, using simple and clear language .

Check Your Work:

Make sure there are no spelling, grammar , or formatting mistakes.

Keep a Professional Tone:

Stay professional while also letting your personality shine through.

Finish with a Call to Action:

Wrap up by showing your interest in an interview and mention how you plan to follow up.

Common Cover Letter Mistakes to Avoid

Even people who really want a job can make some common mistakes when writing cover letters.

Here are some things to watch out for:

Using a One-Size-Fits-All Template:

Don’t send the same cover letter for every job. Customize each letter for the specific job and company.

Repeating Your Resume:

Your cover letter should add to your resume, not just repeat it.

Talking Too Much About Yourself:

While it’s good to mention your skills, also think about what you can offer the employer.

Being Too Humble:

This is your moment to shine. Don’t hesitate to highlight your accomplishments.

Adding Unrelated Information:

Stick to details that are important for the job you want.

Making It Too Long:

Keep your cover letter to one page, focusing on the key points.

Forgetting to Proofread:

Spelling mistakes and grammar errors can quickly turn off some employers.

Avoiding Clichés:

Steer clear of common phrases like “I’m a team player” or “I think outside the box” that everyone uses.

Not Personalizing:

Always remember to change the details, like the company name and job title, for each job you apply to.

Missing a Call to Action:

Make sure to include a clear next step, like asking for an interview .

Cover Letter vs. Resume:

Knowing the Differences

Both cover letters and resumes are important parts of a job application, but they have different roles:

Cover Letter:

– Introduces you and explains your reasons for applying – Highlights a few important qualifications – Written in a story-like format – Shows off your writing skills – Reflects your personality and excitement – Usually one page long

– Gives a detailed look at your work history – Lists all your relevant skills, qualifications, and experiences – Uses a more organized, often bullet-point style – Focuses on facts and accomplishments – Can be one or two pages, depending on how much experience you have

Knowing these differences helps you make each document work to its strengths, creating a strong application.

Digital Cover Letters and New Trends

As job applications go more online, the way we write and send cover letters is changing:

Email Cover Letters:

Now, cover letters are often included in the email itself, with the resume attached. These are usually shorter and to the point.

Applicant Tracking Systems (ATS):

Many companies use ATS to filter applications. To get past these systems, make sure to use important keywords from the job description in your cover letter.

Video Cover Letters:

Some companies ask for video cover letters, which let candidates show their personality and communication skills in a visual way.

1. When you use LinkedIn’s Easy Apply feature, you might not be able to send a regular cover letter. In these situations, a brief personal message can work just as well.

2. For creative workers, having a personal website that displays your projects can sometimes take the place of a standard cover letter.

3. Make sure your professional social media accounts match the details in your cover letter and resume.

Different industries have different expectations for cover letters:

1. In creative fields like advertising, design, or writing, people might like more imaginative cover letters, and you could even include links to your portfolio.

2. In more traditional fields like finance, law, or government, employers usually want formal and classic cover letters.

3. The tech industry often prefers short cover letters that focus on your skills and show how you can solve problems.

4. For academic jobs, cover letters, often called “letters of interest,” tend to be longer and go into detail about your research and teaching background.

5. In the non-profit sector, cover letters usually highlight your passion for the cause and how you connect with the organization’s mission.

6. For sales and marketing positions, cover letters might be more persuasive, showing how you can market yourself just like a product.

Cover Letter Questions and Answers

Q1: Is a cover letter really necessary?

A: Even though it’s not always a must, a good cover letter can really boost your application and help you stand out from other applicants.

Q2: What’s the ideal length for a cover letter?

A: Try to keep it to one page, which is about 250-400 words .

Q3: Should I talk about salary in my cover letter?

A: It’s usually better to skip salary discussions unless the employer specifically asks for it.

Q4: Can I use the same cover letter for different job applications?

A: It’s a good idea to tailor your cover letter for each job, even if they are similar.

Q5: What should I do if the job ad doesn’t have a contact name?

A: If you can’t find a specific name after looking, you can use a general greeting like “Dear Hiring Manager” or “Dear [Department] Team.”

Q6: Should I mention gaps in my employment in my cover letter?

A: If the gap is recent or important, it can be helpful to briefly explain it in your cover letter.

Q7: How do I write a cover letter for a job within my current company?

A: Highlight your contributions to the company and explain how your experience makes you a great fit for the new position.

Q8: Is it acceptable to use bullet points in a cover letter?

A: While cover letters are usually written in paragraphs, using bullet points can be a smart way to showcase important qualifications.

Q9: Should I include references in my cover letter?

A: Typically, you don’t need to mention references unless the employer specifically asks for them.

Q10: How can I get the right tone in my cover letter?

A: Try to keep it professional but friendly. Your letter should sound formal without being too stiff or boring.

Bottomline:

A great cover letter can really help you in your job search.

It’s your chance to make a fantastic first impression, highlight your best skills, and show how excited you are about the job and the company.

By knowing what cover letters are for, the different types, and what makes a good one, you can write letters that really stand out and improve your job applications.

Always remember that the best cover letters are personalized for each job and company.

Make sure to do some research and adjust your letter for every application.

Keep an eye on what’s expected in your industry and stay updated on the latest trends in job applications.

Even though writing a strong cover letter takes some work, the reward of getting your dream job makes it totally worth it.

Use this guide to help you as you look for jobs, and don’t hesitate to let your true personality show in your writing.

With some practice and determination, you can become really good at writing cover letters and open up exciting new job opportunities.

How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

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• Cover Letter Writing Guide - Penn Career Services  - A writing guide on cover letters prepared by Penn Career Services that covers the purpose of cover letters, cover letter etiquette,  
• Job Search Letters - Purdue Online Writing Lab (OWL)  - These OWL resources will help you write job application letters, thank you and follow up letters, as well as effective acceptance and rejection letters. Also included are links to other OWL resources geared for entry-level and skilled labor positions.
• Microsoft Office Templates - Access a wide selection of MS Word templates with formatting for various styles of resumes and cover letters. 

• Skill Sumo Future Proof: How to Craft a Cover letter This video, from Academic Video, will teach you how to craft a cover letter.
• What to Include in the Resume and Cover Letter. From Sage Video, this online tutorial provides tips for developing your resume and for writing cover letters.
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• Career Events

3 mistakes to avoid when writing your next development cover letter

During a recent event, development writing expert Kathryn Harper and career coach Caroline Korda Poole offered insights for professionals to optimize their job applications, including what not to do with their cover letters.

One of the job-hunting topics we get asked about the most from global development professionals may surprise you: the cover letter. In this age of LinkedIn and artificial intelligence, are they still necessary, and if so, how can you craft one that can actually make a difference in your application?

“It's a chance for candidates to really stand out by creating something that is unique that tells their own story,” said Caroline Korda Poole , a development career coach and founder of Centered Career , during a recent Devex Career digital event. “And they matter if the application asks for it, and they don't matter if the application doesn't ask for it,” she added.

In many cases, cover letters are still expected, and in some, they are mandatory, said development writing expert and founder of ParadiseScribe   Kathryn Harper , who joined Korda Poole to offer Devex Career Account members advice based on their work helping development professionals optimize their job applications and find the roles that best fit their interests and skills.

This article is exclusively for Career Account members.

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What is a career change cover letter? (And how to write one)

When changing careers, your application should make a good first impression. A strong resume is the foundation of your job application , but a well-crafted cover letter can help you stand out. This article aims to provide actionable advice for crafting cover letters that bridge the gap between your past experiences and new career aspirations. Here's what we'll cover:

Why a cover letter is important when considering a career change

How to write a cover letter for a career change, sample career change cover letter.

Many career changers find that cover letters are crucial to their application. This is unlike people on a traditional career path who may rely on their resume alone. Here's why cover letters are important:

Bridges gaps in your professional experience

Changing careers may leave gaps in your resume. A strong cover letter helps the hiring manager understand how your existing skills translate to the new position. This can encourage them to focus on what you bring to the table instead.

Highlights interest or passion in your new career

Use your cover letters to show hiring managers how passionate you are about your new career path. Provide specific examples of your interest in the industry outside of your current role. Mention relevant volunteer work or professional connections to promote your new career goals.

Tells your career story

Cover letters allow you to provide context for your career switch. Explain your motivations for making the change. Mention relevant experiences and accomplishments from your previous career that relate to the job description.

Showcases your communication skills

A compelling career change cover letter shows your communication skills . It highlights your writing ability, which is valuable in any field. The tone and language you use can also demonstrate your attention to detail . This is another transferable skill many employers value.

Promotes you over other job seekers

Many job seekers submit generic cover letters. These follow the typical format of highlighting their accomplishments, skills, and qualifications. In contrast, a career change cover letter allows you to tell a compelling story that sets you apart from other job seekers.

Here's a step-by-step guide to writing a career change cover letter:

Introduce yourself

Start with an opening that grabs the hiring manager's interest. Hook them with a question, fact, statistic, or brief story related to the new field. Mention your current and desired position. Here's an example:

Have you ever had a moment where a small spark ignited a newfound passion within you? I certainly did when I stumbled upon a data analysis project within my marketing role. After that, I began to see beyond the surface-level metrics. I used data analysis to uncover insights that made a huge impact on our company's marketing strategy. Discovering my passion for data analysis was the catalyst for my transition from a marketing specialist to an aspiring data analyst.

Explain why you want to make a career change

Discuss your reasons for switching careers. Highlight your genuine interest and how it aligns with your long-term goals. Here's an example:

A genuine passion for using data to provide valuable insights and make impactful decisions has fueled my journey toward a career in data analytics. I honed this passion during my time in marketing. Transitioning to this field aligns perfectly with my long-term goal of mastering data analysis while embracing new challenges for continuous growth.

Demonstrate understanding of the company

Mention your potential employer's specific projects, company values, or aspects of the role that resonate with you. Explain how your skills and experience can contribute to the organization's success. Here's a short example:

I'm particularly drawn to your company's projects that use data analytics to improve the quality of life in local communities. With my marketing background and experience in implementing data-driven solutions, I'm confident I can contribute to the company's efforts to promote a sustainable future.

Show why you are a good match

Don't repeat information from your resume. Instead, provide more details on specific achievements that prove your transferable skills. Consider this example:

One achievement I'm proud of and that demonstrates my fit for the role is spearheading a marketing campaign that increased participation in our local community's recycling program by 30%. By analyzing demographic data, I was able to target a younger audience that was more likely to take action. The project's success underscores my communication skills, analytical thinking, and ability to work with a team.

Showcase transferable skills

Highlight transferable skills that are valuable in your desired field. Measure your achievements using numbers or percentages to demonstrate impact. The previous example already demonstrates this.

Mention relevant professional development

Talk about training and certifications you have that relate to your target position. These show commitment to your new career and can strengthen your application. Here's an example:

In the past year, I have taken steps to prepare for a career in data analytics. I earned a CompTIA Net+ certification and Microsoft Certified: Power BI Data Analyst Associate designation. These have provided me with a solid foundation and practical skills in data analytics.

Conclude on a positive note

Restate your interest in the position and the company. Express your eagerness to discuss your qualifications further. Don't forget to thank the hiring manager for their time. Here's an example:

I am genuinely excited about the opportunity to join your team and contribute to the meaningful work GreenTech Solutions is doing. Thank you for considering my application. I look forward to speaking with you soon to discuss my qualifications in greater detail.

You can use the examples below to craft your cover letter.

Career change cover letter examples for an early career professional

Transitioning from education to human resources

Here's a cover letter for your reference.

Juan dela Cruz

123 Mabini Street

San Antonio Village

Makati City

Metro Manila 1234

Philippines

[email protected]

+639171234567

25 April 2024

Ms. Maria Santos

ABC Corporation

456 Ayala Avenue

Metro Manila

1234 Philippines

Dear Ms Santos,

As an educator, my focus is on fostering growth and development in my students. This has led me to discover a passion for supporting individuals in their professional journeys, which is why I am writing to express my interest in the HR coordinator position at your organization.

During my time teaching, I developed my communication and conflict-resolution skills. These, combined with my genuine interest in helping others thrive, make me well-suited for the role. I am particularly drawn to your company's commitment to employee development and creating a positive workplace culture.

I am excited about the prospect of working in your HR department and leveraging my background in education to make meaningful contributions. Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the needs of ABC Corporation.

Transitioning from sales to marketing

Here's an email cover letter for your reference.

Subject: Juan dela Cruz for Marketing Coordinator

In my time in sales, I have developed a keen understanding of customer needs and strategic relationship-building. Now, I am eager to transition into marketing, where I can leverage my sales experience to create compelling campaigns and drive brand engagement.

Throughout my career, I have consistently exceeded targets by cultivating client relationships, analyzing market trends, and applying various marketing strategies. My experiences have equipped me with valuable communication and problem-solving skills that I am eager to apply in the marketing coordinator role at ABC Corporation.

I am drawn to your company's innovative approaches to marketing. I am excited about the opportunity to bring my unique perspective and skill set to your team and contribute to the company's continued success. Thank you for considering my application. I am enthusiastic about the possibility of joining ABC Corporation and discussing my qualifications in an interview.

Career change cover letter example for a mid-career professional

Transitioning from engineering to finance

Here's a cover letter that can serve as your guide.

As a seasoned mechanical engineer who has spent years unraveling the complexities of systems and structures, I have developed a curiosity for dissecting intricate puzzles. The financial markets offer a unique challenge that has captured my interest for some time. After dabbling in investing for several years, I have decided to pursue a new career in finance.

Throughout my career, I have developed skills in data analysis, problem-solving, and critical thinking. Combined with my passion for numbers and financial markets and my recently obtained bachelor's degree in finance, these skills make me well-suited for a role as a financial analyst. I am particularly drawn to your company's innovative approach to financial services and your commitment to delivering value to clients.

Thank you for considering my application. I am excited about the opportunity to bring my skills and experiences to your team and contribute to ABC Corporation’s success in the industry.

Transitioning from healthcare to technology

Here's a cover letter email sample to try.

Subject: Juan dela Cruz for Product Manager

I am writing to apply for the product manager position at ABC Corporation. With a background in healthcare and a passion for technology, I am eager to transition into the tech industry and contribute to your company's innovative projects.

In my years in healthcare administration, I have honed my skills in project management, stakeholder collaboration, and problem-solving. These abilities, along with my interest in technology and product development, make me a good fit for the product manager role at ABC Corporation. Your company's cutting-edge solutions and commitment to improving the lives of users have drawn my attention. I believe I can be a valuable asset to your team.

Thank you for considering my application. I am excited about the opportunity to leverage my skills and experiences in healthcare to drive success in the technology sector with your company.

Warm regards,

Changing careers offers a chance to pursue a more fulfilling path. With confidence and the right approach, finding a job in a new field or industry is an achievable goal.

A compelling cover letter can boost your chances of securing an interview. Make sure to create an interesting introduction and highlight your transferable skills in your letter. Show you're the right person for the role by emphasizing your relevant skills, experience, and qualifications. A change in career is possible through the support of the right cover letter.

Here are answers to questions about this topic.

• How can I address a career gap in my cover letter? ⁠ Focus on the transferable skills you gained from your previous roles. Highlight relevant courses and certifications you completed to show you're a great match for the position.
• Is it okay to mention salary expectations in a cover letter? ⁠ No. The cover letter is a place to showcase your relevant skills, experience, and qualifications for the role.
• Should I tailor my cover letter for every single application? ⁠ Yes. This makes your letter more personal and memorable to hiring managers.
• How long should a cover letter typically be? ⁠ Keep your cover letter to one page or between 250 and 450 words.
• What format should I use for writing a cover letter? ⁠ Your cover letter should include an introduction, body, and conclusion. If you're submitting a hard copy, include a heading with your contact information and the company's details. You can omit this if you're sending an email.
• Is it acceptable to use a generic cover letter template? ⁠ Yes. A template ensures that you include all the necessary information in your letter. But make sure to personalize it for each application.
• What are some common cover letter mistakes to avoid? ⁠ Don't repeat the information in your resume, brag about yourself, or exceed one page. Also, remember to check for any grammar or spelling mistakes.
• How can I use my cover letter to overcome the lack of direct industry experience? ⁠ Much like addressing gaps in your resume , focus on your transferable skills and any relevant training you completed.
• How do I conclude a cover letter for a career change to ensure it stands out? ⁠ Restate your interest in the position and express your desire to discuss your qualifications further. Stand out by ensuring you maintain a professional yet friendly tone throughout.
• What is the best way to address employment gaps when changing careers? ⁠ Provide context for employment gaps by sharing what you were doing during this time. If you're changing careers, you may say you were exploring your options or taking time to develop relevant skills .

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• How to Submit

Ohio State shouldn't have to give Ryan Day incentive pay. $10 million should be enough.

• Students will pay the price for Carter's raise

Donald Trump's darkness shall cover the earth

Why isn't $10 million enough for ryan day.

• DeWine went along with the unconstitutional sha

The latest news that Ohio State University has increased football coach Ryan Day’s incentive pay is a head-scratcher and difficult to comprehend. 

Let’s face it, he already makes $10 million per year.  Is that base pay in itself not incentive enough to coach his team to be its best?  

More: Ohio State adds new playoff incentives to Ryan Day's contract: What the football coach could get

Really?  What is OSU thinking? Apparently, not much.

Chet Ridenour Sr., Worthington

'Stunningly corrupt' Frank LaRose at it again

Re "Frank LaRose has abandoned his obligation to be impartial " August 20: Leave it to Mike Curtin, one of Ohio's finest journalists, to pin the tail on the donkey. 

Or in this case, the "elephant" known as Secretary of State Frank LaRose.

For the third time just since last year, LaRose is leading the charge to inflict another horrible idea on the people of Ohio. In this case, it's packaged in language adopted by the clearly partisan and LaRose-led Ohio Ballot Board regarding a constitutional amendment on redistricting reform. 

Curtin summed up in two words just how awful this latest LaRose fever dream is — "stunningly corrupt."

The Ohio Supreme Court, hopefully, will send forth a torpedo to sink such a wallowing and easy target. But I wonder —what will this guy come up with next?  

John Meyer, Worthington

Bible believers idolize false prophet, and bible prophecy comes true. 

Monday, January 20, 2025: Donald Trump, crossing his fingers behind his back, takes, and promptly ignores, the Oath of Office.

Biblical prophecy has declared  (Isaiah 60:1-5):  "For, behold, darkness shall cover the earth, and gross darkness the people . . . "

Mike Howard, Westerville

Students, parents will pay the price for Carter's raise

I am very disheartened that Ohio State University has decided to give its president, Ted Carter, a significant pay raise and very large bonus.

What has he done to earn such a bonus and pay raise in the short time he has been OSU president? With salary and bonus hikes like this, tuition and fees will continue to rise for OSU students.

More: Ohio State President Ted Carter expected to get pay bump eight months into the job

Martin Hibbard, Gahanna

Mike DeWine went along with sham

Gov. Mike DeWine claims extreme gerrymandering will occur if State Issue 1 passes November 5.

He knows better, but he and his sycophants are doing everything they can to misrepresent the truth and spread disinformation in their effort to frighten and confuse voters into rejecting this latest voter initiative.

Sadly, if the governor had forced a fair and transparent 2021 redistricting process as specified by the current Ohio Constitution, I never would have signed a petition supporting Issue 1 this year.

There would have been no need. Instead, DeWine chose to abandon his personal, professional, and political integrity to support an unconstitutional sham process.

More: Ohio Gov. Mike DeWine opposes redistricting ballot measure

That effort assured a Republican super majority in the Ohio Legislature as well as political misrepresentation of Ohio in the United States Congress, both against the will of the people.

DeWine finally “ran out the clock” and succeeded in his district manipulation goals in 2022. Now the people are responding to that abuse of political power with Issue 1.

If you value fair Ohio political representation, Issue 1 is your vehicle for achieving that.

Mark Mathys, Columbus

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New Scottsdale Promise Program scholarships help offset any remaining college expenses

Welcome to the Scottsdale Promise Program, which covers Arizona resident tuition and fees for qualifying students attending Scottsdale Community College (SCC). Offered as “last dollar” funding, the scholarship helps offset any remaining college expenses after using all other sources of funding.

Eligibility

• Current Scottsdale residents or graduates from a high school within Scottsdale city limits at the time of application
• Qualifies for Arizona in-state (in-county) tuition
• Demonstrated and documented financial need as determined by FAFSA completion and/or free & reduced lunch status, or other federally recognized programs that demonstrate need
• Enrolled in a minimum of 12 credit hours per academic year at SCC leading toward a degree or certificate program
• Funding to support tuition, books, course fees
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• Academic advising
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• Access to career services including: resume/cover letter preparation, connection to internships, etc.
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• Can be renewed for up to four semesters (two years)
• May be used for an internship within City of Scottsdale offices (if relevant to the degree/certificate program student is pursuing)

The Scottsdale Promise Program is supported by the City of Scottsdale in partnership with SCC and the Scottsdale Unified School District.