business plan outline for beauty supply store

Beauty Supply Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Supply Store

Are you about starting a beauty supply store ? If YES, here is a complete sample beauty supply store business plan template & feasibility report you can use for FREE.

The beauty industry is such that have continued to soar high, and more and more people are delving into this line of trade. Starting a beauty supply store is one of the best paths to walk.

Why? This is because it guarantees good returns on investment because there is hardly any household that does not use one form of beauty product. This is one of the reasons why the beauty supply store business is the best.

A Sample Beauty Supply Store Business Plan Template

1. industry overview.

Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Skin care, cosmetics and hair care products are the most retailed products in this industry. Beauty, Cosmetics & Fragrance Stores Industry comprises of stores that predominantly retail cosmetics, perfumes, toiletries and personal grooming products et al.

Starting a beauty, cosmetics & fragrance store is not a difficult business to start and it is not so capital intensive especially if you choose to start on a small scale within your neighborhood. Getting the right brands that people want to buy and good stock keeping records are the secrets of running a retail business such as beauty, cosmetics & fragrance stores.

Beauty, Cosmetics & Fragrance Stores Industry is indeed a large industry and pretty much active in countries such as united states of America, United Kingdom, France, Italy, Holland, Switzerland, Japan, China, Germany, and Canada et al.

Statistics has it that in the United States of America alone, there are about 91,236 registered beauty, cosmetics and fragrance stores responsible for employing about 230,527 and the industry rakes in a whooping sum of $21 billion annually.

The industry is projected to enjoy 4.7 percent annual growth. The establishment in this industry that has a dominant market share in the United States of America are; L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon , Cosmetics & Fragrance Inc.

A closer study of the industry activities shows that skin care, which includes lotions and face creams, accounts for the largest share of revenue in the industry at an estimated 27.0 percent. Most of these items are considered less discretionary than cosmetics and fragrances, which has allowed this market segment to grow even during times of weak consumer spending, as was the case amid the recession period.

As a matter of fact, innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers. If you are contemplating starting your own beauty, cosmetics & fragrance store business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies.

If you get some key factors wrong before starting your any business, then you are likely going to struggle to stay afloat. But over and above, beauty, cosmetics & fragrance store business is a thriving and profitable business especially if you are creative and ready to take on the available market within the location where your business is located.

2. Executive Summary

Daniella Beauty Holdings, Inc. is a registered and standard beauty, cosmetics & fragrance store business that will be based in Sacramento – California, USA.

We have been able to secure a corner piece location where we intend launching our first beauty, cosmetics & fragrance store before venturing out to open chains of beauty, cosmetics & fragrance stores all across major cities in the United States of America.

Our business goal as a standard beauty, cosmetics & fragrance store business is to become the number one choice for residence in the whole of the communities where we intend positioning our stores.

We are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries. We have been able to secure permits from all relevant departments in the State of California to run the business.

Daniella Beauty Holdings, Inc. is set to redefine how standard beauty, cosmetics & fragrance store business should be run, not just in Sacramento – California, but also in the whole of the United States of America. Which is why we have put plans in place for continuous training of all our sales girls, sales boys, store keepers and other back office staff members at regular interval.

It is a known fact that the demand for beauty, cosmetics & fragrance products is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the communities where we intend retailing our beauty, cosmetics & fragrance products.

In the nearest future, we will ensure that we create a wide range of distribution channels via franchising. With that, we know we will be able to maximize profits in our business. Our strongest selling point at Daniella Beauty Holdings, Inc. is the unique strategy of ensuring that we strategically position our stores in different locations prone to high human traffic all around key cities in the United States.

There is hardly any customer who would visit our beauty, cosmetics & fragrance store business that would not see the kind of beauty, cosmetics & fragrance products et al that they are looking for and who would want to come back and make more purchase – we take delight in welcoming repeated customers over and over again.

Daniella Beauty Holdings, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Daniella Beauty Holdings, Inc. to become the leading brand in the beauty, cosmetics & fragrance line of business in the whole of Sacramento – California, and also to be amongst the top 2 beauty, cosmetics & fragrance store brand in the whole of California within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Sacramento is the right place to launch this type of business before spreading to other cities all across the United States of America.

Daniella Beauty Holdings, Inc. is a family business that is owned by Mrs. Daniella Lancashire and her immediate family members. Mrs. Daniella Lancashire has a B.Sc. in Business Administration, with well over 10 years of experience in the beauty, cosmetics & fragrance stores industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Sacramento – California, but there is a plan to open chains of beauty, cosmetics & fragrance stores all across key cities in the United States of America.

3. Our Products and Services

At Daniella Beauty Holdings, Inc. we are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

Our intention of starting Daniella Beauty Holdings, Inc. is to make profits from the beauty, cosmetics & fragrance stores industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are the products that will be found in our beauty, cosmetics & fragrance store;

• Hair care and shower products
• Skin care products
• Nail care products
• Deodorant and shaving products
• Sun care, baby care and other products

4. Our Mission and Vision Statement

• Our vision as a community based beauty, cosmetics & fragrance store business is to become the number one choice in the whole of Sacramento – California and also to be amongst the top two leading beauty, cosmetics & fragrance stores in the State of California before our 10 th anniversary.
• Our mission is to build a highly successful, profitable business venture; a beauty, cosmetics & fragrance store business that will grow from one store to different locations all around key cities in the United States of America.
• We want to become a one stop beauty, cosmetics & fragrance shop.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our beauty, cosmetics & fragrance store business on the right business foundation.

As a matter of fact, we are set out to build a beauty, cosmetics & fragrance store business that will favorably compete with some of the leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied, enjoy cosmetics, perfumes, toiletries, personal grooming products et al bought from our store. In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve.

Which is why will be putting structures and standard operating processes in place that will help us meet our clients demand and run the business on autopilot. The success of our beauty, cosmetics & fragrance store business will be anchored on the team not on any individual.

With the nature of beauty, cosmetics & fragrance store business we intend running and the plan to strategically locate our stores in various locations all around key cities in the United States of America, we are only expected to employ more than it is required to run a conventional beauty, cosmetics & fragrance store business. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

• Accountants / Cashiers
• Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – Owner:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
• Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Controls goods distribution and supply inventory
• Supervises the workforce in the sales floor.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of cosmetics, perfumes, toiletries, personal grooming products et al on our rack
• Responsible for the purchase of goods and products for the organizations
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Responsible for cleaning the store facility at all times
• Ensures  that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Due to our drive for excellence when it comes to running a standard beauty, cosmetics & fragrance store business, we were able to engage some of the finest business consultants in Sacramento – California to look through our business concept.

Together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard beauty, cosmetics & fragrance store business that can compete favorably with leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Sacramento and also in other cities that we intend positioning our chains of stores. Here is a of what we got from the critically conducted SWOT Analysis Daniella Beauty Holdings, Inc.;

The location of our store, the vast experience and qualifications of our management team, the Business model we will be operating on, varieties of payment options, wide range of cosmetics, perfumes, toiletries, personal grooming products et al and our excellent customer service culture will definitely count as a strong strength for Daniella Beauty Holdings, Inc.

A major weakness that may count against us is the fact that we are a new beauty, cosmetics & fragrance store business and we don’t have the financial capacity to compete with multi – million dollars beauty, cosmetics & fragrance stores like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co when it comes to retailing cosmetics, perfumes, toiletries, personal grooming products et al at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our beauty, cosmetics & fragrance stores in one of the busiest streets in Sacramento – California provides us with unlimited opportunities to sell our cosmetics, perfumes, toiletries, personal grooming products et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our store; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new beauty, cosmetics & fragrance stores or even a Supermarket, or in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

The beauty, cosmetics & fragrance stores cum retailing business has been in existence for as long as human started trading goods, which is why you can easily find mom and pop shops scattered all around world. In most cases, those people that you find running mom and pop business in a very small scale in a street corner may not have the education that would want them to aspire to run the business on a large scale.

Innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers.

Just like in any retailing business, it is common to find beauty, cosmetics & fragrance stores locating their business in a location with the right demographic composition and a place that is visible to their target market. With that it will be easier for them to make sales and profits.

Lastly, it is a common trend to find beauty, cosmetics & fragrance stores that are determined to stay top if the game retail all sort of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

With that, they can be considered a one-stop beauty, cosmetics & fragrance shop and if they retail in rock bottom prices, then they are going to be stay atop for a long time.

8. Our Target Market

As a matter of fact, the beauty, cosmetics & fragrance stores industry has one of the widest range of customers; everybody on planet earth has one or more things that they would need from a beauty, cosmetics & fragrance stores be you an adult or a kid.

It is difficult to find people around who don’t make use of cosmetics, perfumes, toiletries, personal grooming products et al.

In view of that, we have positioned our beauty, cosmetics & fragrance store to service the residence of Sacramento – California and every other location where our chains of stores will be located all over the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the following groups of people;

• Bachelors and Spinsters
• Corporate Executives
• Business People
• About to wed couples
• Expectant Mothers
• Sports Men and Women

Our Competitive Advantage

A close study of the beauty, cosmetics & fragrance stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading the beauty, cosmetics & fragrance stores in Sacramento – California. Daniella Beauty Holdings, Inc. is launching a standard beauty, cosmetics & fragrance store that will indeed become the preferred choice of residence of Sacramento – California.

Our beauty, cosmetics & fragrance stores is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Sacramento – California. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain; we will ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries available in our store at all times.

It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Daniella Beauty Holdings, Inc. a one-stop beauty, cosmetics & fragrance shop. Our excellent customer service culture, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups beauty, cosmetics & fragrance stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Daniella Beauty Holdings, Inc. is in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the residence of Sacramento – California.

We are in the beauty, cosmetics & fragrance stores industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at affordable prices. We will retail products such as;

10. Sales Forecast

One thing is certain when it comes to beauty, cosmetics & fragrance stores, if your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Sacramento – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the beauty, cosmetics & fragrance stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Sacramento – California.

Below are the sales projection for Daniella Beauty Holdings, Inc., it is based on the location of our business and other factors as it relates to candy stores start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-:  $250,000
• Third Fiscal Year-:  $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Daniella Beauty Holdings, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Sacramento – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the beauty, cosmetics & fragrance stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Sacramento – California.

In other to continue to be in business and grow, we must continue to sell the wide range of cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Daniella Beauty Holdings, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our store in a grand style with a party for all.
• Introduce our beauty, cosmetics & fragrance store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Sacramento – California
• Ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our store
• Position our signage / flexi banners at strategic places around Sacramento – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our store.

11. Publicity and Advertising Strategy

Despite the fact that our beauty, cosmetics & fragrance store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our store.

Daniella Beauty Holdings, Inc. has a long term plan of opening chains of stores in various locations all around the United States of America which is why we will deliberately build our brand to be well accepted in Sacramento – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Daniella Beauty Holdings, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Sacramento – California
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Daniella Beauty Holdings, Inc. and the products we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retail businesses like beauty, cosmetics & fragrance stores, supermarkets and grocery stores et al, it is normal for consumers to go to places (retail outlets) where they can get cosmetics, perfumes, toiletries, personal grooming products et al at cheaper price.

Which is why big player in the beauty, cosmetics & fragrance stores industry like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. et al will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co but we will ensure that the prices of all the cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store are competitive with what is obtainable amongst beauty, cosmetics & fragrance stores within our level.

• Payment Options

The payment policy adopted by Daniella Beauty Holdings, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Daniella Beauty Holdings, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a beauty, cosmetics & fragrance store business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Daniella Beauty Holdings, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $53,300.
• Cost for Shop remodeling (construction of racks and shelves) – $5,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries) – $25,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• Cost for store equipment (cash register, security, ventilation, signage) – $3,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The cost for our opening party: $3,000
• Miscellaneous: $10,000

We would need an estimate of $250,000 to successfully set up our candy store in Fairhope – Alabama. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Daniella Beauty Holdings, Inc.

Daniella Beauty Holdings, Inc. is a family business that is solely owned and financed by Mrs. Daniella Lancashire and her immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Daniella Beauty Holdings, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Daniella Beauty Holdings, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – suppliers of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries: In Progress

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• Cosmetics Store Business Plan [Sample Template]
• Eyelash Extension Store Business Plan [Sample Template]
• Makeup Artist Business Plan [Sample Template]
• Lip Gloss Line Business Plan [Sample Template]
• How Much Does It Cost to Open a Beauty Supply Store?

How to write the business plan for a beauty supply store

As a beauty supply store owner, having an effective business plan is essential to success.

Whether you are starting up a new business or looking to expand an existing one, writing a comprehensive and well-thought-out business plan can provide the guidance needed for future growth and profitability.

Our in-depth guide provides information on why it is important to write a business plan for your beauty supply store, what needs to be included in the plan, as well as tools that can be used to write it.

Let's get started!

In this guide:

Why write a business plan for a beauty supply store?

Information needed to create a business plan for a beauty supply store, how do i build a financial forecast for a beauty supply store, the written part of a beauty supply store business plan, what tool should i use to write my beauty supply store's business plan.

There are several reasons to write a beauty supply store business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan is an important step in setting up or running any kind of beauty supply business.

It forces entrepreneurs to think ahead and set objectives for the next 3 to 5 years, which is invaluable both for startups and existing businesses.

A well-crafted business plan will provide clarity on what needs to be done to achieve success. Additionally, it can also be used as a tool to measure progress over time and make adjustments when necessary.

To get clarity on your cash flow

A carefully crafted business plan also provides you with an accurate financial forecast with which you can compare your progress regularly.

This is key to ensuring your beauty supply store remains a viable and profitable business.

To secure financing

Securing financing for a beauty supply store can be difficult, which is why having the right business plan is essential.

Investors will want to see that your beauty supply store has the potential for healthy growth, profitability, and cash generation before they invest their money.

A well-crafted business plan will provide them with the confidence they need to invest in your venture.

Carefully research and analyse the beauty supply industry to help build realistic financial projections based on market trends.

Now that we understand the importance of writing a business plan for a beauty supply store, let's look at what information is needed to create such a plan.

Create your beauty supply store business plan online!

Think your beauty supply store could be profitable? Find out how with a business plan!

Writing a beauty supply store business plan requires researching and projecting a lot of key information. In this section, we cover three key aspects that you should focus on before drafting your plan!

Carrying out market research for a beauty supply store

Carrying out market research is essential when writing a business plan for any beauty supply store.

Market research provides an understanding of the current industry trends and allows you to accurately forecast revenues for your business.

For example, you could survey possible customers in your area and find out what they would be willing to pay for skincare products. Alternatively, you could find out how much other beauty supply stores in the area are charging and base your pricing decisions on that (assuming that you are using a competitive pricing strategy).

This information can then be used to create realistic financial projections that will help secure financing from investors if needed.

Additionally, it can also provide insight into customer needs and preferences which can help inform product offerings and marketing strategies.

Ultimately, carrying out market research before writing a business plan for a beauty supply store is important to ensure success and profitability in the long run.

Developing the marketing plan for a beauty supply store

A marketing plan contains all the necessary information related to the budgeting of sales and marketing expenses, which are actions that need to be taken to reach success.

It requires research on market trends and demographics, careful consideration of budget allocations, and a strategy based on the strengths and weaknesses of the business.

Additionally, having a marketing plan helps you stay organized and focused when it comes to making necessary investments to grow your business.

You need to budget for and allocate the correct amount of investment for each part of your marketing strategy (promotional spending, advertising, etc.).

The staffing and equipment needs of a beauty supply store

Thinking about the equipment and human resources required to deliver your beauty suply store's business plan is a key prerequisite before you can start drafting the document.

You will need to determine how much resources need to be allocated towards recruitment plans (hiring process), staff salaries and other operational costs.

You will also need to assess what investments are required for the store itself (furniture, POS system, etc.) and how much capital these will require.

Once you have the information needed to create a business plan for a beauty supply store, you can start building your financial forecast.

A financial forecast will help determine how much money you need to start and operate your business and how long it will take before it begins turning a profit.

It can also provide insight into any potential risks or investments that may be necessary to ensure success.

A financial forecast includes four key statements: profit and loss, balance sheet, cash flow and a sources and uses table.

The projected P&L statement

The projected P&L statement for a beauty supply store shows how much revenue and profit the store is capable of making and how successful it might be in the future.

Investors will look at this before deciding on whether to invest money or not. They would like to see a reasonable return on their investment within a given period.

The projected balance sheet of your beauty supply store

The balance sheet for a beauty supply store is a financial document that shows the total value of an entity's assets and liabilities at a given point in time.

This provides a snapshot of the business's financial health and is useful for lenders, investors, and business owners who want to assess the solvency and liquidity of the store.

The projected cash flow statement

A cash flow statement for a beauty supply store is used to show how much cash the business is generating or consuming.

It shows the amount of money coming into the store and going out, like when you buy supplies or pay staff wages.

Having this information helps you to make sure that your business has enough cash to keep running and can help you anticipate potential seasonal cash shortfalls.

The initial financing plan

The initial financing plan (also called a sources and uses table) is an important tool when starting a beauty supply store.

It shows where the money needed to set up the store will come from (sources) and how it will be allocated (uses).

Having this plan helps you understand what costs are involved in setting up the store, so you can make sure that everything is taken care of before launching.

Once the financial forecast of a beauty supply store business plan is reviewed and understood, it is time to focus on the written part of the plan.

The written part of a beauty supply store plan is composed of 7 sections.

We cover each section in detail below.

1. The executive summary

The executive summary of a beauty supply store plan should start with a business overview providing essential information about the type of store, its ownership structure, and any unique products or services that it offers.

Next comes the market overview, which should provide an overview of industry trends, as well as an understanding of the target customer demographics.

Key financials, such as startup costs and projected profits and cash flows should also be included in the executive summary.

Finally, the executive summary should lay out the ask, which is essentially why this business plan will be beneficial and what the business is looking for from potential investors.

2. The presentation of the company

This section should provide important information about the business’s legal entity and ownership structure, such as whether the store is a corporation, limited liability company, or sole proprietorship. Also, mention what percentage of the business each partner owns.

This section should also provide detailed information about where the beauty supply store will be located. This includes a description of the physical location and an overview of the catchment area.

The presentation of the company should also include details about the store’s management team, such as the owners, managers, and key personnel who will be responsible for running the business. Provide an overview of their qualifications and experience related to the beauty supply store’s operations.

3. The products and services section

When writing the products and services section you should provide an accurate description of what your business sells.

For example, do you sell makeup, hair care supplies, nail polish or skincare items? Do you also offer styling services such as haircuts or colour treatments?

Are there any specialities that set your business apart from other stores in the area?

It’s important to provide a comprehensive list so that readers can get an idea of what customers should expect.

4. The market analysis

In this section of your beauty supply store's business plan, you should include detailed information about demographics and segmentation, target market, competition, barriers to entry, and regulation.

This will help demonstrate to potential investors or banks that you understand the industry you are entering.

Demographics and segmentation provide insight into who is buying beauty supplies and why. It can also give clues as to which types of products might be most successful in certain areas based on the population’s preferences.

Knowing one’s target market helps ensure that marketing efforts are focused on those most likely to purchase from the store. For example, your beauty supply store could target women aged between 25 and 44.

Additionally, you need to understand both existing competition as well as possibly new entrants into the industry so that you can better position your business against them.

Be sure to research and have in mind any regulations that affect beauty store owners as well as generic regulations that apply to all businesses.

5. The strategy section

The strategy section of a business plan for a beauty supply store should include the following subparts: pricing strategy, marketing plan, milestones, and risks and mitigants.

Outline how your products are priced whilst also mentioning any discounts or promotions that will be available. For example, you could offer 25% off in-store for first-time customers.

It is also important to include a comprehensive marketing plan that outlines the tactics the business will use to acquire and retain customers.

Additionally, milestones should be included that set out achievable goals for the store. Finally, potential risks should be identified and mitigants proposed to mitigate those risks.

6. The operations section

The operations section of a beauty supply store business plan should include comprehensive information about the staff, assets and suppliers.

You should list the roles of staff members and provide an outline of their responsibilities.

Furthermore, it is necessary to articulate a recruitment plan for identifying and hiring new personnel - you might be using a recruitment agency or a list of contacts in your network to do so.

Additionally, information about the store’s opening hours as well as the key assets and intellectual property it needs to operate should be included in the business plan.

Finally, you should mention any suppliers that you plan to work with and explain why you chose that supplier. This should include any competitive advantages that the supplier may bring to the store and how it will add value.

7. The presentation of the financial plan

This is where you will present the financial forecast that we talked about earlier in this guide.

Now that you have a better understanding of what should be included in the content of your beauty supply stores' business plan, it’s time to look at the tools that can help you create one.

Create your beauty supply store plan online!

In this section, we will review three solutions for creating a business plan for your beauty supply store: using Word and Excel, hiring a consultant to write the plan, and using online business planning software.

Create your beauty supply store's business plan using Word or Excel

Using Excel and Word to write the business plan for a beauty supply store can be enticing due to the low cost of these programs.

However, Excel is not the ideal solution for creating a financial forecast. Unless the business owner has expertise in accounting and financial modelling, it can be difficult to create an accurate forecast with minimal mistakes.

Even if the forecast is created correctly, a bank or investor may be sceptical of its accuracy.

Using Word to write a business plan has its own set of drawbacks. It requires starting from a blank page, meaning the business owner must spend time formatting the document once written.

Hire a consultant to write your beauty supply store's business plan

You might feel that outsourcing your beauty supply store business plan to an accountant or consultant is a good idea. They are used to writing business plans and can create sound financial forecasts without errors.

However, most accountants lack specific industry expertise to accurately forecast sales, and consultants may not have the same level of expertise as an entrepreneur who is familiar with their business.

The fees are also generally quite expensive: budget around £1,500 (US$2,000) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

Use an online business plan software for your beauty supply store's business plan

Another alternative is to use online business plan software.

There are several advantages in doing so:

• You are guided through the writing process by detailed instructions and examples for each part of the plan 
• You can be inspired by already-written business plan templates and examples
• You can easily make your financial forecast by letting the software take care of the financial calculations for you
• You get a professional document, formatted and ready to be sent to your bank or investors
• You can easily compare your forecast against your accounting data to make sure you are on track to deliver your plan, or make adjustments if needed

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for your beauty supply store. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

• Hair salon business plan template
• Executive Summary - The most crucial part of your business plan
• How to do a market analysis for a business plan

Know someone in the beauty supply store industry? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Growthink's Ultimate Business Plan Template

The world's #1 business plan template.

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Beauty Supply Store Business Plan Template

The world’s #1 beauty supply store business plan template — it’s the quickest and easiest way to create a winning beauty supply store business plan, period.

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It Took Us 17 Years to Create the Ultimate Beauty Supply Store Business Plan Template for You

Hi, I’m Dave Lavinsky, the co-founder and President of Growthink.

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Seventeen years ago we started writing business plans for entrepreneurs, executives and business owners like you.

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Using this vast experience, we have created and constantly refined Growthink’s Ultimate Beauty Supply Store Business Plan Template to be the hands-down quickest and easiest way to create a professional Beauty Supply Store business plan that allows you to raise capital and build a strategically sound business.

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You can finally create a professional Beauty Supply Store business plan in less than 1 day thanks to these powerful features of Growthink’s Ultimate Beauty Supply Store Business Plan Template:

Simply Fill in the Blanks

We’ve created simple, fill-in-the-blank exercises that guide you through all the key questions your Beauty Supply Store business plan must answer.

And we give you samples for every section of your plan.

Just type your answers directly into our template and you’re done!

Automatic Financials

Simply type in some numbers, like your salary and expected growth, and our template automatically calculates your complete 5-year financial projections.

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Turn Your Ideas to Reality

If you don’t have an action plan for executing on your ideas, they’ll never materialize.

That’s why Growthink’s Ultimate Beauty Supply Store Business Plan Template includes an Operations Plan section.

This section takes you through our proven and proprietary process for creating an Operations Plan that will transform your ideas into reality.

Improve Your Strategy

Growthink’s Ultimate Beauty Supply Store Business Plan Template helps you build a strategically sound business.

It guides you through key questions about your company, marketing and operations strategies, and gives you tons of ideas for improvement.

For example, in the Marketing Plan section, you’ll see several of the best marketing tactics to get new customers.

Expert Answers

Our Ultimate Beauty Supply Store Business Plan Template “Members Area” gives answers to all your questions, plus access to our amazing customer support team.

Raise Money Faster

The content and format of our Ultimate Beauty Supply Store Business Plan Template is tailored to the wants and needs of investors and lenders, so you raise more funding faster.

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Once you purchase Growthink’s Ultimate Beauty Supply Store Business Plan Template, you have lifetime access to use it for any Beauty Supply Store business in which you’re involved, now or in the future.

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Frequently Asked Questions

Below are answers to your most frequently asked questions:.

Immediately upon purchasing Growthink’s Ultimate Beauty Supply Store Business Plan Template, you will be taken to our Member’s Area where you can instantly download our template and begin working on your business plan.

If for any reason you are not delighted with our product, simply contact our friendly support desk and you’ll be issued a full refund. You have an entire year to request a refund if desired.

Unlike other software that charges you a fee month after month after month, you only pay once for Growthink’s Ultimate Beauty Supply Store Business Plan Template and you own it.

You can create an unlimited number of business plans with Growthink’s Ultimate Beauty Supply Store Business Plan Template. Once you purchase it, you have lifetime access to use it for any business in which you’re involved, now or in the future.

Yes, Growthink’s Ultimate Beauty Supply Store Business Plan Template works flawlessly on both PCs and Macs.

Growthink’s Ultimate Beauty Supply Store Business Plan Template is designed for both established Beauty Supply Stores and startups.

Yes , you can! Anyone can easily follow our basic instructions and create a great business plan quickly and easily. Plus, my expert team is available to help you if you have any questions.

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Here is a free business plan sample for a beauty supply shop.

Have you been envisioning launching your own beauty supply store but feel uncertain about where to start? Look no further.

In the content that follows, we will present to you a comprehensive sample business plan tailored for a beauty supply store.

As an aspiring entrepreneur, you're likely aware that a meticulously developed business plan is crucial for achieving entrepreneurial success. It serves as a roadmap, outlining your vision, objectives, and the strategies you plan to implement for your venture.

To craft an effective business plan with ease and precision, you are invited to utilize our beauty supply store business plan template. Additionally, our team of experts is available to review and refine your plan at no extra cost.

How to draft a great business plan for your cosmetics shop?

A good business plan for a beauty supply store must cater to the unique aspects of the beauty and personal care retail industry.

To start, it's important to provide a comprehensive overview of the beauty market. This should include current statistics and an analysis of emerging trends in the beauty industry, as illustrated in our beauty supply store business plan template .

Your business plan should articulate your vision clearly, define your target demographic (such as beauty enthusiasts, professionals, or a general audience), and establish your store's unique selling proposition (USP) – whether it's offering exclusive brands, organic and cruelty-free products, or specialized beauty tools and equipment.

Market analysis is a critical component. This section should delve into the competitive landscape, consumer behavior, and preferences within the beauty sector.

For a beauty supply store, it's imperative to detail the range of products you intend to carry. This could include cosmetics, skincare, haircare, fragrances, and beauty tools. Explain how these products align with the needs and desires of your target market.

The operational plan is vital and should outline the location of your store, the design and layout of the retail space, supplier relationships for beauty products, and inventory management practices.

Quality assurance, product authenticity, and adherence to health and safety standards are particularly important in the beauty industry and should be emphasized in your plan.

Address your marketing and sales strategies next. How do you plan to attract and retain customers? Discuss promotional tactics, customer loyalty programs, and potential cross-selling opportunities (for example, offering beauty services or consultations).

Incorporating digital strategies, such as an e-commerce platform, social media engagement, and online marketing, is crucial in the digital age.

The financial section is another cornerstone of the business plan. It should cover the initial investment, projected sales, operating expenses, and the point at which the business will break even.

Given that the beauty industry can be highly competitive with varied profit margins, precise financial planning and understanding your numbers are essential. For assistance, consider using our financial forecast for a beauty supply store .

Compared to other business plans, a beauty supply store plan must pay special attention to branding, customer experience, and staying ahead of beauty trends. It should also consider the regulatory environment regarding health and beauty products.

A well-crafted business plan will not only help you to define your strategies and vision but also to attract investors or secure loans.

Lenders and investors are looking for thorough market research, realistic financial projections, and a clear operational strategy for managing a retail store.

By presenting a detailed and substantiated plan, you showcase your dedication and preparedness for the success of your beauty supply store.

To achieve these goals while saving time, you can fill out our beauty supply store business plan template .

A free example of business plan for a beauty supply shop

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a beauty supply store .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The beauty supply industry is a dynamic and ever-expanding market with significant growth potential.

Recent estimates value the global beauty and personal care products market at over 500 billion dollars, with projections indicating continued growth driven by an increasing focus on self-care and beauty routines.

In the United States alone, there are over 20,000 beauty supply stores, contributing to an annual revenue of approximately 20 billion dollars for the industry.

These statistics underscore the integral role beauty supply stores play in the daily lives of consumers and their substantial economic impact.

The beauty industry is witnessing a surge in trends that cater to a more informed and discerning consumer base.

Organic and natural beauty products are gaining traction as customers seek healthier, chemical-free options for their skincare and makeup routines. The clean beauty movement emphasizes products free from toxins and harmful ingredients.

Technological advancements such as augmented reality (AR) apps allow customers to try on makeup virtually, enhancing the shopping experience and personalization.

The rise of influencer marketing and social media platforms has transformed how beauty trends are set and how products are marketed, with an emphasis on authenticity and engagement.

Sustainability is also a key concern, with eco-friendly packaging and ethical sourcing becoming important factors in consumer purchasing decisions.

These trends highlight the beauty industry's adaptability and responsiveness to the evolving preferences of 21st-century consumers.

Success Factors

Several critical elements contribute to the success of a beauty supply store.

First and foremost, a diverse and high-quality product range that caters to various beauty needs and preferences is vital for customer satisfaction.

Innovation in product offerings, including the latest beauty gadgets and emerging brands, can set a store apart in a competitive landscape.

An ideal location with high foot traffic or a strong online presence can significantly boost visibility and accessibility for customers.

Exceptional customer service, with knowledgeable staff who can provide personalized recommendations, is essential for building trust and loyalty.

Lastly, efficient inventory management and a commitment to embracing industry trends, such as cruelty-free and vegan beauty products, are crucial for the sustained success of a beauty supply store.

The Project

Project presentation.

Our beauty supply store project is designed to cater to the diverse needs of beauty enthusiasts and professionals alike. Strategically located in a high-traffic shopping district or near beauty salons and spas, this store will offer a comprehensive range of beauty products, including skincare, haircare, cosmetics, and beauty tools, all sourced from reputable, cruelty-free brands.

We will emphasize the quality, effectiveness, and ethical sourcing of our products to ensure customers have access to the best beauty solutions on the market.

Our beauty supply store aims to become a trusted destination for quality beauty products, providing customers with the tools they need to feel confident and beautiful every day.

Value Proposition

The value proposition of our beauty supply store is centered on offering a curated selection of high-quality, cruelty-free beauty products that cater to a variety of beauty preferences and needs.

Our commitment to ethical sourcing, product effectiveness, and a diverse product range offers a unique shopping experience, while contributing to the confidence and self-care of our customers.

We are dedicated to creating a welcoming environment where beauty enthusiasts can discover new products, learn about the latest beauty trends, and find everything they need to enhance their beauty routine.

Our beauty supply store aspires to be a cornerstone in the community, providing a thoughtful alternative to conventional beauty retailers and empowering our customers to make informed and ethical beauty choices.

Project Owner

The project owner is a seasoned beauty industry professional with a passion for helping others enhance their natural beauty.

With a background in cosmetology and retail management, they are committed to establishing a beauty supply store that stands out for its dedication to quality, diversity, and ethical practices.

Driven by a mission to educate and inspire, they are determined to offer a range of products that support both individual beauty and the well-being of the community.

Their commitment to excellence and their enthusiasm for the beauty industry make them the ideal leader for this project, aiming to provide a destination for those seeking to enrich their beauty routines with top-notch, conscientious products.

The Market Study

Market segments.

The market segments for this beauty supply store are diverse and cater to a wide range of customers.

Firstly, there are professional beauty salons and stylists who require high-quality products for their daily business operations, including hair care, skin care, and nail products.

Additionally, there are individual consumers who are passionate about beauty and personal care, seeking the latest trends and products to use at home.

The market also includes individuals with specific beauty concerns or preferences, such as organic or cruelty-free products, who are looking for specialized items that align with their values.

Lastly, beauty schools and students represent a segment that requires a steady supply of various beauty products for educational purposes and practice.

SWOT Analysis

A SWOT analysis of this beauty supply store project highlights several key factors.

Strengths include a wide selection of products, knowledgeable staff, and strong relationships with suppliers to offer competitive pricing.

Weaknesses might involve the challenge of keeping up with rapidly changing beauty trends and the potential high inventory costs associated with stocking a diverse product range.

Opportunities can be found in the growing interest in self-care and beauty routines, as well as the potential to expand the product line to include emerging beauty technologies and eco-friendly options.

Threats could consist of intense competition from both brick-and-mortar and online retailers, as well as the sensitivity of the industry to economic downturns, which can affect consumer spending.

Competitor Analysis

Competitor analysis in the beauty supply industry indicates a highly competitive landscape.

Direct competitors include other local beauty supply stores, large chain retailers, and online marketplaces that offer a vast array of beauty products.

These competitors vie for a share of the beauty-conscious market by providing convenience, competitive pricing, and a broad product selection.

Potential competitive advantages for our store include personalized customer service, a curated selection of niche and high-demand products, and loyalty programs that incentivize repeat business.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique position in the market and for customer acquisition and retention.

Competitive Advantages

Our beauty supply store's competitive edge lies in our dedication to providing a personalized shopping experience for each customer.

We offer an extensive range of products, including exclusive and hard-to-find items, ensuring that our customers always find something unique in our store.

Our knowledgeable staff are trained to provide expert advice and recommendations, enhancing customer satisfaction and building trust in our brand.

We also prioritize a commitment to ethical and sustainable products, catering to the growing demand for beauty solutions that are not only effective but also environmentally responsible.

You can also read our articles about: - how to open a beauty supply shop: a complete guide - the customer segments of a beauty supply shop - the competition study for a beauty supply shop

The Strategy

Development plan.

Our three-year development plan for the beauty supply store is designed to establish a strong market presence.

In the first year, our goal is to build a loyal customer base by offering a diverse range of high-quality beauty products and exceptional customer service.

The second year will focus on expanding our product lines, including exclusive partnerships with emerging beauty brands, and enhancing our online shopping experience.

By the third year, we aim to open additional locations in key markets and introduce private label products, further solidifying our brand in the beauty industry.

Throughout this period, we will stay ahead of beauty trends and customer preferences, ensuring we provide the most sought-after products and services.

Business Model Canvas

The Business Model Canvas for our beauty supply store targets a wide range of customers, from beauty enthusiasts to professional makeup artists.

Our value proposition is centered on providing a curated selection of high-quality beauty products, knowledgeable staff, and personalized shopping experiences.

We will sell our products through our physical storefront and a robust e-commerce platform, utilizing key resources such as our knowledgeable staff, strategic supplier relationships, and a user-friendly website.

Key activities include inventory management, customer service, and online content creation to engage with our community.

Our revenue streams will be generated from the sale of beauty products and accessories, while our costs will be associated with inventory procurement, marketing, and operational expenses.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building brand recognition and loyalty.

We plan to engage with our customers through educational content on beauty tips and trends, as well as through beauty tutorials and workshops.

We will collaborate with beauty influencers and makeup artists to showcase our products and leverage their networks.

Additionally, we will implement a loyalty program to reward repeat customers and encourage referrals.

Our social media platforms will be active with promotions, new arrivals, and customer testimonials to attract a wider audience and drive online and in-store traffic.

Risk Policy

The risk policy for our beauty supply store focuses on mitigating risks associated with inventory management, supplier reliability, and market trends.

We will maintain a diverse supplier base to prevent stockouts and ensure a steady supply of products.

Regular market analysis will help us stay on top of beauty trends and customer demands, allowing us to adjust our inventory accordingly.

We will also implement strict quality control measures to ensure all products meet safety and efficacy standards.

Financial risks will be managed through careful budgeting and cost control measures, and we will secure insurance to protect against unforeseen events.

Why Our Project is Viable

We are confident in the viability of our beauty supply store due to the ever-growing demand for beauty products and the industry's resilience to economic fluctuations.

With our focus on customer experience, trend awareness, and product diversity, we believe we can carve out a significant niche in the market.

We are committed to adapting our strategies to meet the evolving needs of our customers and to the ongoing success of our business.

We are enthusiastic about the opportunity to empower individuals through beauty and look forward to the flourishing future of our beauty supply store.

You can also read our articles about: - the Business Model Canvas of a beauty supply shop - the marketing strategy for a beauty supply shop

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a beauty supply store and our financial plan for a beauty supply store .

Initial expenses for our beauty supply store include securing a retail space in a high-traffic area, outfitting the store with attractive shelving and display units, purchasing a diverse inventory of beauty products including hair care, skincare, cosmetics, and beauty tools, investing in a robust point-of-sale system, and developing a strong brand identity with associated marketing materials to establish a presence in the market.

Our revenue assumptions are based on an in-depth analysis of the local market's demand for beauty products, taking into account the latest beauty trends and the needs of our target demographic.

We anticipate a steady increase in sales, beginning with a conservative estimate and expanding as our beauty supply store becomes a well-known destination for beauty enthusiasts.

The projected income statement outlines expected revenues from the sale of beauty products, cost of goods sold (including inventory procurement and logistics), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our beauty supply store.

The projected balance sheet provides a snapshot of our store's financial health, detailing assets such as inventory, store fixtures, and cash, as well as liabilities like loans and accounts payable.

It offers a comprehensive view of our financial position at the end of each fiscal period.

Our projected cash flow statement breaks down the cash inflows from sales and outflows for expenses, giving us the ability to predict our financial needs. This is crucial for maintaining adequate cash reserves to support business operations.

The projected financing plan identifies the sources of funding we intend to tap into to cover our initial setup costs.

We will closely monitor the working capital requirement for our beauty supply store to ensure we have sufficient funds to manage day-to-day activities, such as restocking inventory, managing accounts receivable and payable, and handling payroll.

The break-even analysis will pinpoint the sales volume required to cover all our costs, including the initial investment, and begin generating a profit.

It will signal the point at which our business transitions to profitability.

Key performance indicators we will track include the gross margin on our beauty products, the inventory turnover rate to gauge the efficiency of our stock management, and the customer acquisition cost to understand the investment needed to attract new customers.

These metrics will be instrumental in evaluating the financial performance and overall success of our beauty supply store.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a beauty supply shop .

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Beauty Supply Store Business Plan Template [Updated 2024]

Beauty Supply Store Business Plan Template

If you want to start a Beauty Supply Store or expand your current Beauty Supply business, you need a business plan.

The following Beauty Supply Store business plan template gives you all of the key elements included in winning business plans.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Sample Business Plan for Beauty Supply Stores

Below are links to each of the key sections of a beauty supply plan to help you launch a successful beauty supply store:

• Executive Summary – The Executive Summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company analysis includes information about your business concept, legal structure and beauty products & beauty services offerings.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the beauty industry.
• Customer Analysis – The customer analysis provides an overview of your target market.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategies, pricing strategy and sales plan.
• Operations Plan – The Operations Plan includes information on your company’s day to day operations and processes.
• Management Team – The management team section includes a profile of the business owner and business management, their experience and company responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

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Beauty Supply Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Beauty Supply Store Business Plan Sample

JAN.30, 2020

Beauty supply store business plan for starting your own shop

Are you considering starting your own beauty supply business? If your answer is yes, there is no better time than right now. Why the potential is endless. You only have to look at Instagram to see that the beauty industry plays a very important role in this digital age.

Every generation is seeking perfection, whether it be for that all-important selfies for social media or the next big family wedding. The beauty has exploded over the last decade. Influencers have played an integral role in their beauty tutorials on YouTube, Instagram, Facebook, and Twitter. This is not just a trend this is here to stay.

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young, and old wants to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but also for all financial pockets high and low.

Executive Summary

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young and old want to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but for all financial pockets high and low.

How to start a business?

Starting your own business always begins with a great concept of how to open a beauty supply store. Once the seed is sown move on to market research for your chosen business idea. You can also look for sample business plan for beauty supply store. Knowing your market is key to success. Once you have established your core market, you will need to ascertain your opening budget and stick with it. Where will your funds for your new venture come from? Locating the right outlet/property is also key to the success of your venture. The wrong location can be the death of any business.

What are the costs involved in opening a business?

The costs of running your own business differ greatly. This will all depend on location, rent/lease of property/outlet and the cost of initial stock. Then you need to consider staffing costs, delivery import and export costs.

How to implement business management?

This key area is vitally important for the success of any business. The right management can make a company and the wrong management can break it. Share your vision with your managers/staff and make them feel a part of something great. Show them that they are valued and you will receive their loyalty. Make them feel important. A great manager will attain the loyalty of their staff thus lowering the staff turnover rate per annum. The business will be more productive and the financial rewards will be higher.

What the target of this business?

The Beauty Supply Business’s key target is to supply beauty products to stores big and small nationally and internationally at a competitive rate offering discounts on regular bulk-buy orders. We wish to stand out from the crowd and offer a wide range of products that exceed our competitors, thus making our business a very attractive option.

Company Summary

Planning your business.

When starting a beauty supply store, the business/startup, Beauty Supply Store has engaged a consultant to help effect a business plan initially. Beauty Supply Store’s cost budget/funds for a startup will be coming from –inheritance and a business loan.

Define your brand

Beauty Supply Store’s measuring stick will be its unique approach how to start a beauty supply store to customer satisfaction and individual personalization based on customer’s needs. No one customer is the same and they will not be treated generically. We are not just another beauty company, we care about our clients, and they can choose tailor-made order strategies personal to their business. ‘Above and beyond’ is our companies’ motto

How to promote & Market a business

The promotion and marketing of the Beauty Supply Store will highly engage in social media marketing. Digital marketing is the heart of any successful business today. Instagram, Twitter, Facebook, and LinkedIn will be key targeted areas. A full-time digital marketing professional will be hired to run this side of the business to maintain its presence online.

Establish a web presence

A brand new website is currently under construction to engage a highly effective web presence. This will engage customers and garner new ones. Customers will be able to order online as well as walking into the store. Thus, attracting a larger customer base. Keeping up to date with Google analytics will also be key to maintain a high search position.

Company Owner

The owner of the beauty supply store is a young woman who studied the industry at University. She comes from a family who has been in the beauty industry for two generations and dreamed of one day owning her own beauty business. Her knowledge of the beauty industry is vast, and will compliment her venture greatly.

Why he/she started the business

Coming from a long line of family business owners, she always knew that she wanted to make her own mark on life, be her own boss, and create her own brand new company from scratch. With this in mind, the university was her starting point. They need to gain as much knowledge in addition to what she already had to ensure the success of her business.

How the business started

A fortuitous inheritance enables the birth of Beauty Supply Store along with a small business plan for bank loan . In addition, with a business partner, consultant and help from family business owners. The business was enabled.

Products available in the Beauty Supply Vendors store.

• A wide range of skincare products will be available, including vegan selections.
• Various and trusted brands of aromatherapy body oils from leading and well-known brands
• Body lotion for all skin types for both men and women (vegan selections available)
• Specialist foot products for the removal of hard skin.
• Derma wands for anti-aging skin
• Retinal serums
• False eyelashes (stick on and semi-permanent)
• Micro-blading equipment/products
• Hair products, hair dye/bleach/micro rings/micro loops/ hair extensions and wigs
• Beauty tools, makeup brushes/hairbrushes/tweezers/hair masks/dye mixing bowls/whisks/microbeads/loops/extension hair tape/wig tape/nail drying gadgets/foot spas/nail polish remover/hair clips/hairbands/trays/trolleys/makeup boxes/ nail boxes/
• Nail polish/nail polish remover,
• Eyebrow dye kits
• Eyelash tint kits
• False nails, all types for all nails.
• Gel nail kits
• Massage tables
• Bleaching caps
• Hair dryers
• Hair straighteners
• Wide range of makeup for all skin types from trusted market-leading brands

Marketing Analysis of Beauty Supply Store

Market trends.

The observation of market trends is key to the Beauty Supply Shop. Using search engines such as Google and Google insights. Twitter trends will also play a key role. Monitoring online trends in the beauty world will be important to the business. What is trending in 2020? What is trending amongst influencers on social media such as Instagram and YouTube?

Market trends are continually changing and evolving and the monitoring of these trends to ensure we stay ahead of the rest will be paramount.

Marketing Segmentation

Grouping customers into regular, occasional, and potential divides will help Beauty Supply Store to keep on top of analytics that is core to current and future business. Thus, enabling the business to effect a change of direction when needed. It is important to keep up with consumer demands as this affects the products we stock over time.

Business Target

Beauty Supply Store business’s main targets are beauty salons, hairdressers, spas, hotels, and the general public. The aim is to provide everything that a hair/beauty salon needs to run their business and offering all the brands required. The choice for our clients will be a key factor. Limited stock will not be an option if we are to set our business apart from the rest.

What is the key Target Market?

Beauty Supply Stores key target market is as follows: Beauty salons/beauty spas/Hotels and the key Demographic 16/55 although the general demographic will be much wider. Beauty is ageless and everyone wants to look beautiful.

How to keep customers coming back

Repeat customers will be at the heart of the Beauty Supply Store. The most important thing for the success of any business is customer service. To ensure customers keep returning they will be awarded a bonus card. The more they spend the more points they receive. These points can be converted to free products and extra discounts off bulk-buys when the points build up. There will be a range of personal delivery options (an area that often fails many customers). Friendly staff and advisors will be on hand for our clients online and instore.

What will be the average receipt of the business?

The average customer receipt will be between $100 and $1000, of course, this depends on the size of the business ordering the goods. Bulk-buy goods would expect an average receipt of $1000

Marketing Strategy

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With our online presence in the form of a professional website that is compatible with mobile phones will increase our marketing online. We will drive traffic through our site by using/offering an affiliate program to customers. Producing regular beauty-focused content with keywords that are guaranteed to rank high on search engines will be important. Offering incentives on our Social media platforms such as our Facebook page to engage our followers and get them buying and clicking through to our website. Using Facebook and Instagram ads for businesses to promote our products will be an area that we shall implement at the offset.

Competitive Analysis

While pereparing the beauty supply retail store business plan , the competitive analysis is an essential part to consider.We are in the market when there are numerous other beauty supply organizations inside a mile span. There is an uncertainty that the business will confront the hardened challenge from built-up industry players.

In any case, the business has recognized the key factors that are long accepted to profit the intensity of different beauty product organizations. Putting resources into key areas, with praiseworthy client assistance, latest management technology, and superb cordial staff will bring us into the challenge.

Sales Strategy

The accompanying techniques will be produced for our store to get more client base:

• Showcase our products to corporate customers that are associated with numerous downtown foundations.
• Extraordinary offers, especially, convincing, and adjustable bundles that give great motivating forces to draw in clients.
• Thorough showcasing efforts and utilization of both nearby media just as advanced channels to spread business.
• Offer periodic offers and limits to faithful clients to keep utilizing our products.
• Ensure that every client gets singular regard for their needs and to get the help they need.

Sales Monthly

The business of store might not be able to pick up the profitability baseline in the first month, but our plan is made in such a way so that we can easily mitigate that possibility. Although, when it comes to sales, we expect an exponential increment in the first four weeks of the store.

Sales Yearly

As already mentioned, the business of the store might not be able to pick up the profitability baseline in the first month, but it will become fully profitable by the first quarter of the first year. We expect that we will reach our full potential of sales under given capacity in the first year.

Sales Forecast

During the first 12 months: We expect to make an honest marginal profit as setup costs will affect the profit margin greatly as with any business plan in its infancy. However, our sales forecast for the first month is expected to be $40,000 due to clients we have attained initially with potential orders already exceeding our expectations. Our target sales for the first 12 months is expected to be a conservative $250,000.

Personnel plan

What Staff Needs to Open a Company?

• For the Beauty Supply Store, we will employ –
• 2 shop-floor staff
• 2 forklift truckers
• 1 receptionist for front of the house.
• 2 Loading staff, 2 delivery staff.
• 1 The store manager and
• 1 Security store guard.

Average Salary of Staff

To start a beauty supply store, the following table describes the average annual salary of each employee and total payroll for the next 3 years.

Charges for Opening Store

The charges for opening the Beauty Supply Store will include the following: Lease/rent costs, staffing costs, stock cost, electricity, water, business rates, telephone, and WiFi.

Financial Plan

We have built up a thorough financial arrangement that will completely bolster our business while preparing the business plan template for a beauty supply store. Our business will give monetary help with a variety of different speculators. Accessible subsidizing will be accessed and enhanced by an advance that the business means to debit inside the initial three years of opening.

In the event that you are thinking about how to begin a beauty supply store, do not stress as we can assist you with setting up a point by point budgetary plan.

Important Assumptions

We assume that our client base will grow linearly and the economy will remain strong. Our services might be disrupted due to natural factors but we will take the top care to make sure that the services remain stable under human conditions.

Brake-even Analysis

We expect that the beauty supply store will break even within the first quarter of the first year of opening.

Projected Profit And Loss

We might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations.

Profit Monthly

The monthly profit we will reach will be able to sustain all our operations and will us enough dividends to invest for future grown of the business.

ProfitYearly

As already mentioned, we might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations and therefore our yearly profits will be able to pay back all the credit.

Gross Margin Monthly

In the first few months, the margins will remain negative, but when the profitability picks up we expect a thick margin baseline.

Gross Margin Yearly

Yearly margins will be great and will make us able to expand our business and reach out to a larger customer base.

Projected Cash Flow

In the initial months, we will be running on credit, but soon we will become cash-flow positive.

Projected Balance Sheet

Balance sheets will be outsourced but monitored. Management will make sure it will stay positive.

Business Ratios

The business rations have been calibrated to be perfect in the long term.

Download Beauty Supply Store Business Plan in pdf

OGS capital professional writers specialized also in themes such as Herbalife business plan , hair extension business plan , business plan for a hair salon , nail salon business plan , nail polish business plan , salon spa business plan and many other business plan.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Beauty Supply Store Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Beauty Supply Store Plan Here

Beauty Supply Store Management Team

Tanya’s Beauty Supply Store will be solely owned and managed by Tanya Mendez.

Tanya obtained her cosmetology license in 2006 and has spent the last fifteen years working in Las Vegas’ hottest and trendiest salons. Tanya has done hair and makeup for hundreds of clients as well as a handful of celebrities. Her specialty is glamorous and dramatic makeup and hair colorings of all types. She is able to make the brightest colors look professional and classy.

While Tanya loves doing hair and makeup, her true passion lies in the products themselves. She does extensive research to ensure that no harmful chemicals are found in the product and that each product is developed and manufactured humanely. She loves testing out new products and offering her honest assessment of them. Tanya has been doing extensive research on managing and operating a beauty supply store and is ready to take the leap into opening up her own business.

Tanya will manage the day-to-day aspects of the beauty supply store, order product inventory, design the displays, hire and train the staff, and post on the business’ social media accounts. Tanya will also manage the partnerships and contracts she will have with the local salons. She will hire an assistant store manager to assist with administrative functions, product inventory, and manage the store when Tanya is unable to be there. To start with, Tanya will hire a staff of 6 – 8 part-time and full-time employees to assist with stocking of the merchandise and offer exceptional customer service. As the business grows and it is financially able to do so, Tanya’s Beauty Supply Store will hire more supervisors and employees in order to meet growing customer demand.