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The Ultimate List: 100 Exceptional Marketing Thesis Topics for 2024
Welcome to Research Rebels, the innovative academic support platform for marketing students embarking on the exciting yet challenging journey of thesis writing. As we approach 2024, we've curated 'The Ultimate List: 100 Exceptional Marketing Thesis Topics' to spark your curiosity and guide your research endeavors. Our list encompasses a wide range of topics, from the ethics of pharmaceutical marketing to the nuances of international business leadership. Each topic is designed to inspire your analytical skills and help you create a compelling dissertation that stands out. Dive into our list and discover the perfect subject for your academic masterpiece!
Key Takeaways
- Our list provides a diverse range of marketing thesis topics that cater to various interests and academic focuses.
- Each topic is chosen to challenge students to think critically and apply innovative research methods.
- The topics cover current trends and ethical considerations in marketing, reflecting the dynamic nature of the field.
- Students can leverage these topics to showcase their understanding of complex marketing concepts and strategies.
- Research Rebels is committed to supporting students throughout their thesis journey with engaging content and expert guidance.
1. Pharmaceutical Marketing Ethics
Let's talk about the elephant in the room: Is pharmaceutical marketing ethical? It's a question that's been on everyone's lips, especially when you consider the fine line between informing and influencing patients. Now, you're diving into a thesis topic that's as controversial as it is crucial.
First off, you'll want to explore the ethical dilemmas faced by pharmaceutical companies. This includes the tug-of-war between profit motives and patient well-being. How do they balance the scales? And what about the role of healthcare professionals in this marketing mix?
Here's a quick list to get your gears turning:
- The impact of direct-to-consumer advertising on patient choices.
- Regulations surrounding pharmaceutical marketing practices.
- Case studies of ethical breaches and their consequences.
Remember, your thesis isn't just an academic exercise; it's a chance to contribute to a vital conversation. With journals like 'Clinical Ethics' and 'Research Ethics' delving deep into these issues, you've got a wealth of knowledge at your fingertips. So, roll up your sleeves and get ready to tackle the ethical quandaries of pharmaceutical marketing head-on!
2. Gender Differences in Purchase Behavior
Ever wondered why your shopping habits might differ from those of your best friend of the opposite gender? Well, you're not alone! Gender differences in purchase behavior are a hot topic in marketing research. It turns out, men and women often have distinct approaches to buying, influenced by a variety of factors including emotions, practicality, and even societal expectations.
For instance, studies have shown that women are more likely to engage in hedonistic shopping, seeking pleasure and entertainment, while men tend to focus on the functionality and efficiency of their purchases. This isn't just about who prefers shopping for shoes over power tools; it's about understanding the underlying motivations that drive purchase decisions.
- Women are more likely to be influenced by social media trends.
- Men often prioritize product specifications and quality.
- Both genders value price, but may weigh it differently against other factors.
Recognizing these differences can be crucial for businesses aiming to target their marketing strategies effectively. If you're diving into a thesis on this subject, consider exploring how gender impacts consumer preferences and decision-making styles . You'll find a wealth of information, from academic writing guides to interview studies, that can help you craft a compelling argument or uncover new insights into consumer behavior.
3. Impulse Buying and Effective Advertising
Ever wondered why you end up with a cart full of items you didn't plan to buy? Welcome to the world of impulse buying , a marketer's dream and your wallet's nemesis. Advertisements are designed to evoke emotions within consumers, as emotions can greatly influence impulsive buying decisions. By appealing to consumers' desires, marketers can tap into the spontaneous side of shopping.
The relationship between time pressure and consumers' impulsive buying is a hot topic for any marketing thesis. This study will help e-commerce retailers and broadcasters understand consumers' impulse buying behavior better and develop more flexible marketing strategies. Here's a quick list to get you started on the factors influencing impulse purchases:
- Persuasion by social media and targeted advertisements
- Limited-time offers creating a sense of urgency
- Product placement and in-store promotions
- The role of convenience in online shopping environments
Acting on a sudden urge to buy can be triggered by various online antecedents, especially for young consumers. Persuasion by social media and targeted advertisements act as primers for impulsive shopping in online environments. So next time you click 'Add to Cart' on a whim, remember, there's a whole science behind that urge!
4. Social Media Marketing
Hey there, future marketing maven! Ready to dive into the dynamic world of social media marketing ? It's a digital playground where creativity meets strategy, and the rules are always evolving. Stay ahead of the game by exploring the latest trends and research topics that will dominate in 2024.
For starters, let's talk about the trends. Video content is still king, but now there's a twist— long-form content is making waves, offering depth to the usual quick clips. And playful content? It's becoming the new face of brand personality, so don't be afraid to let loose and have some fun with your campaigns.
When it comes to research, there's a goldmine of topics to explore. From the influence of social media on mental health to its effects on child development, the scope is vast. And let's not forget about the SEO power of social media video —it's a must for your strategy.
Here's a quick list of hot topics you might want to consider for your thesis:
- The impact of posting times on social media engagement
- AI in social media data sorting: efficiency vs. trust
- Digital marketing strategies of streaming giants like Netflix
- The unique role of micro-influencers on Instagram
Remember, the key to nailing your thesis is to pick a topic that not only excites you but also has the potential to add value to the field. So, go on, pick a topic that sparks your curiosity and could potentially revolutionize the way we think about social media marketing!
5. Black Friday Analysis
So, you're diving into the Black Friday frenzy, huh? Well, it's not just about snagging the best deals anymore. Understanding consumer behavior during this shopping extravaganza can be a goldmine for your thesis. Let's break it down:
First off, consider the psychological triggers that drive people to camp outside stores at ungodly hours. Is it the discounts, the competition, or just the thrill? Then, there's the digital battlefield—how online retailers are changing the game with targeted ads and flash sales.
Here's a quick list to get you started on your Black Friday analysis:
- The evolution of Black Friday sales strategies over the years.
- Consumer sentiment analysis: Are people loving or loathing the chaos?
- The impact of social media buzz on Black Friday sales.
And hey, don't forget to check out the latest research on the topic. Despite the importance of the topic, research on understanding the role of companies in societal change through activism is scarce. Using institutional theory, you could explore how Black Friday might reflect broader societal trends. Also, keep an eye on those websites offering tools for thesis writing, academic projects, and research proposals. They can be a lifesaver when you're knee-deep in data and need some structured guidance.
6. Social Media Influencers and Brand Awareness
Let's dive into the world of social media influencers and their impact on brand awareness. You've seen them everywhere – from Instagram to YouTube, these digital trendsetters are reshaping the marketing landscape. Influencers have the power to amplify a brand's message , reaching audiences in a way that feels personal and authentic.
Consider this: a study on the impact of social media influencers found that brand awareness reached by influencer endorsement can significantly affect consumers' intention to purchase. It's not just about the number of followers; it's the persuasive power these influencers wield that can boost perceived brand credibility and, ultimately, purchase intention.
Here's a quick list to keep in mind when thinking about influencer marketing:
- Authenticity is key – followers can spot a forced partnership a mile away.
- Engagement rates matter more than follower counts.
- A well-matched influencer aligns with your brand values and resonates with your target audience.
Remember, it's not just about picking someone with a huge following. It's about finding the right fit for your brand, someone who can genuinely connect with your audience and create a buzz around your products. So, go ahead, explore the persuasive power of influencers and watch your brand awareness soar!
7. Telemarketing Success Rate
Ever wondered why some telemarketing campaigns take off while others fizzle out? It's all about the success rate, and let's be real, you want to be on the winning side. Understanding the factors that influence telemarketing success is crucial for your thesis. Dive into the socio-demographics of your target audience, because, believe it or not, they play a significant role in the game. Research suggests that aspects of mental health, like happiness, could impact victimization data, hinting at a complex relationship between consumer psychology and telemarketing effectiveness.
But hey, it's not just about the callers and the called. The structure of your campaign matters too. Here's a quick list to keep in mind:
- Crafting a compelling script
- Training telemarketers for effective communication
- Timing the calls just right
- Following up without being a nuisance
And let's not forget the tools and resources that can make or break your strategy. Academic writing platforms offer a treasure trove of worksheets, guides, and even thesis action plans to help you map out your research. Remember, a well-structured thesis can highlight the nuances of telemarketing success, from the Integrated Marketing Communication (IMC) model to the nitty-gritty of call analytics.
So, roll up your sleeves and get ready to explore the fascinating world of telemarketing. With the right approach, your thesis could provide valuable insights into what makes a campaign resonate with its audience—or what sends it straight to voicemail.
8. Customer Loyalty Programs
Ever wondered how those points you rack up every time you swipe your loyalty card actually work to keep you coming back? Well, you're not alone. Customer loyalty programs are a gold mine for research, and they're evolving every day. From your local coffee shop's punch card to sophisticated algorithmic personalization , there's a lot to explore.
Here's a quick rundown of potential angles:
- The psychological triggers behind loyalty schemes
- Comparing the effectiveness of various loyalty program structures
- The role of data analytics in personalizing rewards
And if you're diving into the deep end, consider how these programs influence customers beyond just repeat purchases. Do they actually enhance brand perception? Or are they simply a transactional tool? These are the kinds of questions that can turn your thesis from ho-hum to groundbreaking.
Don't forget, there are plenty of resources out there to help you craft the perfect thesis. Websites offer tools for thesis writing , academic projects, and research proposals. They provide guides on academic writing, dissertation writing, and interview studies. So, gear up to dissect these loyalty programs and uncover what really makes them tick!
9. Cultural Differences Affecting Advertising
Ever wondered why an ad campaign that's a hit in one country can flop in another? It's all about cultural nuances, my friend. Understanding cultural differences is crucial when creating advertising that resonates across borders. For instance, the values associated with luxury consumption vary significantly between cultures, as highlighted in the study titled 'The Influence of Culture and Gender in Luxury Brand Consumption'.
Let's break it down with a few examples:
- In Western countries, individualism often drives advertising narratives, focusing on personal achievement and success.
- Eastern cultures may respond better to community-oriented messages that emphasize collective well-being and harmony.
This isn't just about tweaking the language or images; it's about deep insights into what makes different cultures tick. The study 'A Cross-Cultural Study on the Role of Message Framing in the...' sheds light on how message framing techniques need to be tailored to cultural contexts to promote fair-trade consumption effectively.
Looking ahead to 2024, the outlook for multicultural marketing is all about inclusivity and personalization. According to 'Outlook for Multicultural Marketing and Diversity in 2024', data-driven decisions and cultural personalization will define successful campaigns. So, if you're diving into a marketing thesis this year, consider exploring the rich tapestry of cultural diversity and its impact on advertising strategies.
10. Ecological Awareness in Advertising
Hey there, future marketing mavens! Let's dive into the green side of ads. Ecological awareness in advertising isn't just a trend; it's a movement reshaping the marketing landscape. As a savvy researcher, you'll explore how brands are turning over a new leaf to appeal to the eco-conscious consumer. Here's a quick rundown of what you might cover:
- The rise of green marketing strategies and their impact on consumer perception.
- Case studies on successful campaigns that married profitability with sustainability.
- The role of social media in amplifying ecological messages.
But wait, there's more! You could also look into how ecological awareness influences brand loyalty and purchasing decisions. Imagine dissecting the strategies of companies that have nailed this balance. It's not just about slapping a green label on products; it's about genuine commitment and transparent communication .
Remember, your thesis could be a game-changer. It's not just an academic exercise; it's a chance to contribute to a sustainable future in marketing. So, roll up your sleeves and get ready to dig into the green goldmine of eco-friendly advertising!
11. Product Quality Impact on Consumer Satisfaction
Let's dive into how product quality can make or break consumer satisfaction. You know the drill: you buy something, and it either meets your expectations or it doesn't. But here's the kicker: the effect of product quality on satisfaction is huge . It's not just about whether a product works; it's about how it makes you feel.
Consider this: a study titled '(PDF) Examining the Product Quality Attributes That Influences ...' suggests that even when products are low-priced, their quality still plays a pivotal role in customer satisfaction. So, if you're thinking about exploring this topic for your thesis, you're onto something big. Here's a quick list to get you started:
- Assess the direct impact of product quality on customer loyalty.
- Explore the role of quality in brand perception among consumers.
- Analyze the relationship between product quality and consumer trust.
And remember, a website that offers a thesis action plan and academic project tools can be a goldmine for resources. It's not just about the data; it's about understanding the customer satisfaction journey from a holistic perspective. So, gear up and get ready to uncover the intricate ties between product quality and the hearts of consumers.
12. Consumer Understanding of Brand Values
Hey there, future marketing mavens! Let's dive into the world of brand values and how they resonate with consumers. New research shows that brand values influence what companies consumers choose , and it's not just about the product anymore. It's about what the brand stands for, its ethics, and the overall customer experience.
Consider this: a brand is like a promise, a commitment to certain values and principles. When consumers understand and align with these values, they're more likely to become loyal advocates. For instance, a study comparing Starbucks and McDonald's revealed how consumer perceptions of brand values can significantly impact their buying decisions.
But how do you measure this understanding? Here's a quick list to get you started:
- Conduct surveys to gauge consumer awareness of your brand's values.
- Analyze social media engagement to see how consumers interact with your brand's message.
- Study brand evangelism and how it relates to consumer loyalty.
Remember, building a personal brand in academia or the business world involves reflecting on strengths and being consistent. It's all about creating a unique identity that people trust and want to follow. So, keep these insights in mind as you craft your thesis on the ever-evolving landscape of consumer-brand relationships!
13. Digital Methods for Brand Salience
Hey there, future marketing mavens! Ready to dive into the digital deep end? Let's talk about boosting your brand's visibility in the ever-evolving digital landscape. Brand salience isn't just about being seen; it's about being remembered. And in 2024, it's all about leveraging cutting-edge digital methods to make sure your brand sticks in the minds of consumers.
First things first, you've got to understand the digital ethics of the game. It's a moral maze out there, with human rights and misinformation battles to navigate. But don't sweat it; with integrity as your compass, you'll find your way through. Now, onto the fun stuff!
Here's a quick list to get you started on your path to digital dominance:
- Utilize AI-driven analytics to track brand awareness and consumer perceptions.
- Engage with your audience through personalized content that resonates.
- Implement social media strategies that align with your brand values and speak to your target demographic.
- Explore the power of micro-influencers who can amplify your message authentically.
Remember, it's not just about throwing your brand into the digital void and hoping for the best. It's about crafting a strategy that's as dynamic as the platforms you're using. So, roll up your sleeves and get ready to set your brand apart with a killer brand awareness strategy that's powered by strong social media marketing. And hey, if you ever feel lost, just think of this as your Ultimate Brand Awareness Guide for 2024!
14. Product Availability Impact on SME Brand Image
Imagine you're a small or medium-sized enterprise (SME) trying to carve out your niche in a crowded market. Your brand image is everything, right? Now, think about how product availability can make or break that image. When your products are readily available , customers see you as reliable and trustworthy. But if they're often out of stock, frustration mounts and your brand image could take a hit.
Here's a quick list to consider when evaluating product availability's impact on your brand image:
- Consistency in stock levels
- Communication with customers about availability
- Strategies for managing supply chain disruptions
Remember, your brand image isn't just about the logo or the catchy slogan; it's about the customer's entire experience with your company. And yes, that includes whether they can get their hands on your products when they want them. Need some guidance on this topic? Websites offer tools and resources for academic writing, thesis revision, and dissertation writing, including guides, templates, and tips for students and professors. They can be a goldmine for your research!
15. Brand Reputation Transition Across Industries
You've seen it happen: a brand that's a household name in one industry decides to leap into another, and suddenly, it's like they're a whole new player. But how do they do it? It's all about the art of rebranding and adapting core values to resonate with a new audience. Take Virgin Cola, for example, which tried to bring its rebellious spirit from music and airlines to the soft drink industry.
When you're tackling this topic, you'll want to dive into case studies that show the strategies and lessons learnt from those who've done it successfully. Here's a sneak peek into what you might explore:
- The importance of maintaining brand integrity while innovating
- How consumer perceptions can shift with industry changes
- The role of marketing campaigns in repositioning a brand
And if you're looking for resources to guide your thesis, websites like Research Rebels offer tools and academic writing guides that can be a game-changer for your project. They provide not just content, but a supportive community to help you navigate the complexities of academic writing.
16. Beauty Brands' Direct Marketing on YouTube
Hey there, future marketing guru! If you're eyeing the beauty industry, you've got to understand the power of YouTube. It's not just about slapping ads on videos; it's about crafting a strategy that speaks directly to your audience. Beauty brands have found a goldmine in YouTube's direct marketing capabilities , and here's why:
- Authenticity is key. Viewers crave real, relatable content, and beauty brands that deliver this can see a significant boost in engagement.
- Collaboration with influencers can skyrocket your brand's visibility. Think tutorials, reviews, and the ever-popular 'get ready with me' videos.
- Analytics are your best friend. YouTube offers deep insights into viewer behavior, allowing you to tailor your content for maximum impact.
Remember, it's not just about the products; it's about the story you tell and the community you build. Dive into the world of YouTube marketing with these insights, and you'll be setting yourself up for a thesis that's as compelling as the latest beauty vlog.
17. Internet Marketing for Global Companies
As you dive into the world of internet marketing for global companies, remember that the landscape is constantly evolving. Navigating this dynamic field requires a keen understanding of both the technological and cultural nuances that influence consumer behavior across borders.
Start by exploring foundational resources like ' Internet Marketing: A Beginner's Guide in 2024 ' from Forbes Advisor, which can offer you a solid grounding in the basics. Then, deepen your knowledge with insights from the Journal of International Marketing , a peer-reviewed journal that's all about advancing international marketing practice, research, and theory.
Don't forget to draw inspiration from successful campaigns. For instance, check out the global marketing strategies of brands like Airbnb and Spotify, as highlighted by VeraContent. These case studies can spark ideas for how to scale your business and resonate with an international audience.
Here's a quick list to get you started on your journey:
- Understand the digital landscape and its tools
- Study cultural differences and consumer behavior
- Analyze successful global marketing campaigns
- Keep up with the latest trends in search engine marketing and social media ads
Embrace the challenge, and you might just find your brand becoming a household name across the globe.
18. International Market Failure Causes
Ever wondered why some companies make it big internationally while others stumble? Let's dive into the causes of international market failure . First off, it's not just about having a killer product or service. There's a whole lot more at play.
For starters, cultural misunderstandings can tank your global ambitions faster than you can say 'faux pas'. Imagine launching a campaign that's a hit at home but offends overseas customers – yikes! And don't get me started on the legal and regulatory hurdles. Each country has its own maze of rules, and one wrong step can mean game over.
Here's a quick list of common pitfalls:
- Inadequate market research
- Poor understanding of local consumer behavior
- Underestimating language barriers
- Overlooking local competition
- Failing to adapt your marketing mix
Remember, knowledge is power. Equip yourself with the right thesis tools and academic guides to navigate these choppy waters. Whether it's templates, planners, or tips for academic excellence, make sure you're prepared. After all, you don't want to be a case study in what not to do, right?
19. Small Companies with Global Appeal
Ever wondered how a small startup can transform into a global phenomenon? It's all about mastering the global markets and connecting with consumers in the most effective way. Small companies with global appeal often share a few key traits: they're agile, innovative, and they understand the power of a strong online presence.
- Agility allows them to adapt quickly to new markets.
- Innovation keeps them competitive against larger corporations.
- Online presence is crucial for reaching a worldwide audience without the need for a physical footprint.
But it's not just about having a slick website or a catchy hashtag. It's about crafting a marketing strategy that resonates across cultures and languages. Take a look at 'What is Global Marketing? See 13 Businesses with Brilliant Strategies' for some inspiration. Remember, resources like Research Rebels can provide an academic project planner and tools for your research proposal, ensuring you're well-equipped to tackle your thesis on this topic.
20. International Business Leadership
So, you're diving into the world of international business leadership , huh? It's a wild ride, with every decision echoing across borders. Leadership in a global context isn't just about being the boss; it's about understanding the nuances of different cultures and markets. Here's a quick rundown of what you need to keep in mind:
- Cultural Sensitivity : You've got to speak the language, both literally and figuratively. Knowing the customs and values of your international colleagues can make or break your success.
- Strategic Vision : Seeing the big picture is crucial. How do your decisions align with global trends and economic shifts?
- Adaptability : Markets fluctuate, politics change, and businesses must evolve. Can you pivot on the fly?
- Ethical Leadership : With great power comes great responsibility. Are your business practices benefiting everyone involved?
Remember, the goal is to not just lead, but to inspire and drive progress on a global scale. And if you're feeling overwhelmed, don't sweat it. There are plenty of resources out there to help you on this journey, like Research Rebels , which offers tools and resources for academic writing , including thesis action plan, worksheets, and guides for students and professors. They even have articles on academic writing and research to make your thesis journey less daunting.
21. Cultural Differences Impact on Business
Ever wondered why some businesses thrive in international waters while others barely stay afloat? It's all about understanding and adapting to cultural differences . Culture shapes every aspect of a business , from management styles to employee expectations, and it's crucial for success in the global market.
Here's a quick rundown of areas where cultural nuances play a pivotal role:
- Management and leadership approaches
- Marketing and advertising strategies
- Customer service expectations
- Negotiation and communication styles
For instance, what works in terms of marketing in one country might be a complete turn-off in another due to cultural sensitivities. And when it comes to leadership, the socio-cultural background of management can significantly influence relationships within the company. If you're diving into a thesis on this topic, consider exploring the impact of cultural differences on various business aspects. You'll find a wealth of resources and tools for academic writing, including thesis action plans and guides, to help you navigate through this complex subject. Remember, in the world of international business, cultural intelligence is not just an asset; it's a necessity.
22. War Effects on Companies' Profits
When you think about war, the first thing that comes to mind probably isn't the stock market or corporate profits. Yet, believe it or not, war can have a profound impact on businesses, sometimes even benefiting certain sectors. Despite the ethical concerns , companies in the defense industry often experience a surge in demand, leading to increased profits during wartime.
But it's not just about weapons manufacturers; other industries can be affected too. Here's a quick rundown of how war might influence different business sectors:
- Defense and Aerospace : Increased government contracts for military equipment.
- Oil and Gas : Fluctuations in oil prices can lead to windfall profits or losses.
- Construction : Rebuilding efforts post-conflict can boost demand for construction services.
- Healthcare : Heightened need for medical supplies and services in conflict zones.
Remember, while some companies might see a temporary boost, war can also disrupt global supply chains, leading to losses for businesses reliant on international trade. If you're diving into this topic for your thesis, consider exploring the ethical implications and long-term effects on the global economy. And if you need help shaping your research, websites like Research Rebels offer thesis writing tools , academic guides, and resources to support students and professors through the process.
23. Successful International Brands Case Studies
Let's dive into the world of international brands that have made a splash across borders. You know the ones—they're the brands that seem to have cracked the code on global appeal. Take the "Share a Coke" campaign , for instance. It's a classic example of a marketing initiative that resonated worldwide, turning a simple beverage into a personalized experience.
But it's not just about clever campaigns. A deep dive into the strategies of these brands reveals a treasure trove of insights. For example, examining the Coca-Cola brand's international strategy can provide a wealth of knowledge on how to propel a brand's presence in various markets.
Here's a quick list of what you can learn from these case studies:
- The importance of cultural sensitivity and adaptation
- Innovative marketing tactics that transcend language barriers
- Building a consistent brand image while catering to local tastes
Remember, every brand's journey offers unique lessons. Whether it's the holistic approach of Research Rebels or the comprehensive analysis of Coca-Cola's international strategy, there's a goldmine of wisdom waiting for you. So, grab your notebook and get ready to uncover the secrets behind some of the most successful international brands!
24. Top Business Languages
Ever wondered why some folks seem to have a knack for international business? Well, it might just be their mastery of top business languages . Knowing the right language can open doors to new markets and opportunities. But hey, don't sweat it if you're not a polyglot yet; starting with any of these languages can give you a leg up in the global business arena.
Here's a quick rundown of languages that are making waves in the business world:
- English: The undisputed champion of business communication.
- Mandarin: A must-know for anyone eyeing the Chinese market.
- Spanish: Widely spoken across the Americas and growing in business influence.
- German: The language of Europe's largest economy.
- French: Not just the language of love, but also a key player in African markets.
Remember, it's not just about speaking the language; it's about understanding the culture that comes with it. Dive into resources like the Journal of Interactive Marketing to get a grip on how language shapes business interactions. And if you're knee-deep in thesis work, don't overlook websites offering thesis-related tools and academic writing guides. They can be a lifesaver when you're trying to make sense of international business lingo and practices.
25. Changes in International Trade and more
As you dive into the complexities of international trade, you'll find that 2024 is a year brimming with transformative trends and policies. Last year's policy developments are set to have a profound impact on how global trade operates, especially with the increasing importance of data flows between countries and the emphasis on environmental, social, and governance (ESG) criteria.
Here's a snapshot of what to watch out for:
- The rise of e-commerce and its integration into traditional trade systems.
- Mexico's growing role in international trade, expanding its footprint beyond expectations.
- The unfolding situation of Section 301 China duties and its implications for trade relations.
These topics are not just academic; they're real-world issues that will affect economies and businesses worldwide. Whether you're examining the enforcement of labor standards or the strategic moves of international brands, understanding these dynamics is crucial for any marketing thesis that aims to be relevant and insightful.
In the dynamic world of international trade, staying informed and adapting to changes is crucial for success. Our comprehensive guide, '25. Changes in International Trade and more' , offers valuable insights into the latest trends and strategies in the global market. Don't miss out on the opportunity to enhance your knowledge and skills. Visit our website now to explore the guide and take the first step towards mastering international trade!
Wrapping It Up: Your Marketing Thesis Adventure Awaits!
Phew! That was quite the expedition through the marketing thesis jungle, wasn't it? We've armed you with 100 exceptional topics to kickstart your research odyssey in 2024. Remember, whether you're dissecting consumer behavior or exploring the digital marketing cosmos, your thesis is more than just an academic requirement—it's your chance to contribute to the ever-evolving marketing landscape. So, take a deep breath, pick a topic that ignites your passion, and dive in! And hey, if you ever feel lost, just swing back to Research Rebels for a pep talk or a pointer. We're here to help you navigate through the thicket of research and emerge victorious. Ready to become a Research Rebel? Let's make your thesis journey one for the books!
Frequently Asked Questions
What makes research rebels different from other academic support platforms.
Research Rebels stands out due to its holistic approach, engaging content that utilizes storytelling and humor, comprehensive guidance, and a focus on reducing student anxiety. Our team of experienced educators and researchers ensures that our content is accessible, practical, and supportive, making academic success attainable for everyone.
How does Research Rebels help reduce anxiety for thesis-writing students?
Research Rebels aims to alleviate anxiety by providing clear, actionable steps and guidance throughout the thesis-writing process. By demystifying complex concepts and offering a nurturing environment, we help students feel more prepared and confident in their thesis journey.
Can you provide thesis topics beyond typical marketing subjects?
Absolutely! Research Rebels offers a wide range of unique and engaging thesis topics, including those that touch on current trends, sustainability, and innovative technologies, ensuring that students can find a topic that ignites their passion and stands out academically.
Does Research Rebels cover topics related to international business and marketing?
Yes, Research Rebels covers an extensive array of topics, including international business and marketing. Our topics delve into global company marketing, international market challenges, cultural impacts on business, and case studies of successful international brands.
What type of marketing thesis topics can I find on Research Rebels?
Research Rebels provides a diverse selection of marketing thesis topics, ranging from pharmaceutical marketing ethics to the role of social media influencers in brand awareness. We also explore areas like impulse buying, telemarketing, customer loyalty, and ecological awareness in advertising.
Can Research Rebels assist with topics on the impact of technology in marketing?
Certainly, Research Rebels addresses the intersection of technology and marketing, offering topics on internet marketing for global companies, the efficacy of direct marketing on YouTube, and the role of social media in e-commerce, among others.
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Marketing Dissertation Topics
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Mark Bradford
When it comes to picking a topic for your marketing dissertation, it's a pretty big deal. You want something that's not only interesting but also relevant to what's happening in the marketing world right now.
Your dissertation is your chance to dig into the ins and outs of marketing, from how people buy things to all the latest digital trends. So, choosing the right marketing dissertation topics means keeping up with what's going on in the industry, spotting new ideas, and finding something fresh that can contribute to the conversation.
If you need help with your project, use our marketing essay writing service to save time and produce a classier paper.
How to Choose a Marketing Dissertation Topic?
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Choosing a marketing dissertation topic is a significant decision that can shape the direction of your academic and professional journey. Here are some steps gathered by our human essay writer to help you navigate the process:
Steps | Details |
---|---|
Identify Your Interests | Start by reflecting on your interests within the broad field of marketing. What topics or areas intrigue you the most? Consider your passions, experiences, and career aspirations. |
Conduct Background Research | Explore recent literature, journals, and industry reports to get a sense of current trends, emerging issues, and areas of debate in marketing. Pay attention to gaps in research or areas that warrant further exploration. |
Consider Practical Relevance | Think about the practical implications of potential topics. Is there a specific challenge or problem that businesses are facing? Are there opportunities to contribute new insights or solutions? |
Consult with Advisors or Mentors | Seek guidance from your academic advisors, professors, or industry mentors. They can offer valuable perspectives, suggest relevant literature, and help you refine your ideas. |
Narrow Down Your Focus | Once you have a broad idea of your interests and potential topics, narrow down your focus. Consider the feasibility of conducting research within a specific timeframe and resource constraints. |
Define Your Research Questions | Formulate clear and focused research questions that will guide your investigation. Your questions should be specific, relevant, and aligned with the objectives of your dissertation. |
Evaluate Methodological Approaches | Determine the appropriate research methodologies to answer your research questions. Consider whether qualitative, quantitative, or mixed methods approaches are most suitable for your study. |
Assess the Academic Contribution | Evaluate the academic contribution of your proposed topic. Aim to advance existing knowledge, challenge conventional wisdom, or fill gaps in the literature. |
Consider the Accessibility of Data | Assess the availability and accessibility of data sources relevant to your chosen topic. Ensure that you have access to sufficient data to support your research objectives. |
Stay Flexible and Open-Minded | Be prepared to adapt and refine your topic as you progress through your research. Stay open to new ideas and insights that may emerge during the process. |
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Marketing Dissertation Topics List
Branding dissertation topics.
Branding encapsulates creating a distinct and memorable identity for a product, service, or company, encompassing its values, attributes, and perceptions to foster recognition, differentiation, and loyalty among consumers.
- Social media and brand perception.
- Digitalization and brand loyalty.
- Branding's consumer impact.
- Building brand equity strategies.
- Brand storytelling for engagement.
- Brand identity in markets.
- Brand extensions: risks and rewards.
- Trust and brand authenticity.
- Talent and employer branding.
- Emerging markets branding.
Digital Marketing Dissertation Topics
Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions.
- The evolution of digital marketing trends.
- Social media marketing effectiveness.
- Search engine optimization strategies.
- Mobile marketing for on-the-go consumers.
- Email marketing for engagement and conversion.
- Influencer marketing impact and challenges.
- Data analytics in digital marketing.
- E-commerce strategies for sales optimization.
- Virtual reality and augmented reality in marketing.
- Personalization in digital marketing campaigns.
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MBA Marketing Dissertation Topics
Marketing and MBA are interconnected as business programs often include comprehensive courses in marketing strategy, consumer behavior, and market analysis.
- Consumer behavior in modern marketing.
- Marketing for competitive advantage.
- Branding and customer loyalty.
- Digital marketing: Trends and challenges.
- Market segmentation strategies.
- Product innovation.
- Pricing for profitability.
- International marketing strategies.
- Building customer relationships.
- Marketing ethics and responsibility.
Social Media Marketing Dissertation Topics
Social media marketing involves leveraging social media platforms to promote products or services, engage with target audiences, and build brand awareness.
- Influencer marketing effectiveness and ethics.
- Social media advertising trends and strategies.
- User-generated content and brand engagement.
- Social media analytics for marketing insights.
- Impact of social media on brand perception.
- Community management in online spaces.
- Social media crisis management strategies.
- Social commerce: merging social media and e-commerce.
- Social media and customer relationship management.
- Social media marketing for small businesses.
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Fashion Marketing Dissertation Topics
Fashion marketing encompasses the strategic planning and implementation of promotional activities and brand strategies tailored to the fashion industry.
- Fashion branding and identity.
- Digital challenges in fashion retail.
- Luxury fashion marketing strategies.
- Fast fashion's consumer impact and sustainability.
- Influencers in fashion marketing.
- Trends in fashion advertising.
- Ethics in fashion consumer perception.
- Experiential marketing through fashion events.
- Merchandising strategies for fashion sales.
- Globalization and fashion marketing.
Ethics in Marketing Dissertation Topics
Ethics in marketing refers to the moral principles and standards that guide advertising, promotion, and consumer interactions.
- Ethics in marketing profitability.
- CSR in marketing practices.
- Consumer privacy in digital marketing.
- Truth in advertising compliance.
- Ethics in influencer marketing.
- Sustainability in green marketing.
- Fair trade in marketing.
- Targeted marketing ethics.
- Brand communication transparency.
- Ethical decision-making in marketing.
Consumer Behaviour Dissertation Topics
Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about what to buy, use, or discard.
- Social media's influence on consumer decisions.
- Brand loyalty versus price sensitivity.
- Packaging design impact on perception.
- Impulse buying behavior in e-commerce.
- Cross-cultural consumer behavior analysis.
- Emotions in consumer decision making.
- Environmental consciousness and consumption.
- Online reviews and consumer choices.
- Gender differences in buying behavior.
- Celebrity endorsements and consumer attitudes.
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Research Topics & Ideas: Marketing
50+ Marketing Research Topic Ideas To Fast-Track Your Project
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Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.
Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.
NB – This is just the start…
The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.
If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.
Overview: Marketing-Related Topics
- How to find a research topic (video)
- Traditional (offline) marketing topics/ideas
- Digital (online) marketing topics/ideas
- Examples of actual dissertation topics
- Free Webinar : Topic Ideation 101
- Where to get extra help
How To Find A Research Topic
Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.
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Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.
To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.
Research Ideas: Traditional Marketing
- The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
- The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
- The impact of demographic targeting on traditional marketing performance among green businesses
- The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
- The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
- Exploring factors related to outdoor advertising recall in India
- Measuring the ROI of traditional marketing efforts: a review of current methods
- Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
- The use of public relations in traditional marketing campaigns among large insurance companies
- The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK
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Research Ideas: Digital/Online Marketing
Social media marketing
- The use of artificial intelligence in social media marketing among online fashion companies in Sweden
- The impact of social media on public relations and media relations: a Case Study of Nandos
- The role of Twitter in crisis communication and reputation management: a discourse analysis
- The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
- The use of social media for market research and consumer insights among SMEs in Kenya
- The impact of social media on consumer buying behaviour of fast food in Italy
- The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
- The relationship between social media engagement and website traffic: an analysis of fitness brands
- The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
- The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco
Content marketing
- The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
- Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
- The experiences and use of SEO in content marketing strategy among small online businesses
- The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
- Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
- The use of user-generated content in building brand trust and engagement among green companies in the UK
- Measuring the ROI of content marketing efforts among luxury brands
- The perception and use of Chat GPT in content creation among small online businesses
- The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
- Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs
![topic-evaluator-banner Research topic evaluator](https://gradcoach.com/wp-content/uploads/topic-evaluator-banner.png)
Search engine marketing
- The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
- The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
- The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
- The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
- The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
- The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
- Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
- The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
- The use of remarketing and retargeting in search engine marketing campaigns among marketers
- The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups
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Email marketing
- The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
- The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
- Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
- The use of personalization on email marketing performance among craft bloggers
- The impact of automated email marketing among local online retailers on customer loyalty and retention
- The use of automation and triggered emails in increasing engagement and conversion rates for online courses
- The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
- The role of mobile optimization in email marketing targeting Gen Z consumers
- The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
- The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer
Marketing-Related Dissertations & Theses
While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.
Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.
- The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
- Customer Success and the Transformation of Customer Relationships (Raines, 2022)
- The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
- Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
- You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
- Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
- Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
- Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
- Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
- Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
- The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
- The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
- Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)
Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.
Fast-Track Your Research Topic
If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.
Do you have topic on insurance industery ? Specifially on the role of sale’s agents? Or some thing relates the AI rolls in insurance agents
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Dissertation Topics in Marketing Actual in 2024
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Table of contents
- 1 How to Choose the Right Topic for Your Marketing Dissertation
- 2 Branding Dissertation Topics
- 3 Digital Marketing Dissertation Topics
- 4 MBA Marketing Dissertation Topics
- 5 Interesting Marketing Dissertation Topics
- 6 Social Media Marketing Dissertation Topics
- 7 Relationship Marketing Dissertation Topics
- 8 Fashion Marketing Dissertation Topics
- 9 Sports Marketing Dissertation Topics
- 10 Ethics in Marketing Dissertation Topics
- 11 Consumer Behaviour Dissertation Topics
We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.
How to Choose the Right Topic for Your Marketing Dissertation
To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.
The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.
When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.
While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.
Branding Dissertation Topics
Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.
In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.
- Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
- The company branding and its effect on business productivity.
- What is the significance of social media marketing for brand development?
- Is there cultural meaning in brands, and why?
- Branding and its nature. Comprehensive evolution study.
- The relations between the brand, customers, and their emotions.
- Why is brand management essential for achieving profitability?
- Branding and the importance of having a top product that attracts customers.
- How can the use of digital methods increase brand standing?
- Smartphone apps, and how businesses can use them to improve their brand equity.
Digital Marketing Dissertation Topics
Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.
Because of that, we have prepared a few ideas about digital marketing thesis topics for you:
- Modern customers and how social media applications can affect their behavior.
- Marketing and landing pages, and why they are so important to have.
- Google and Amazon ads and how they are a necessity for online commerce.
- Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
- What exactly is the role of the Internet? How does it influence customers’ behavior?
- Smart devices and their effects on boosting company sales.
- Is it essential to analyze the consumer’s psychology in marketing strategies?
- How have stars and influencers affected online sales and strategies?
- Digital marketing. Is it better for the customer to interact with a machine or an employee?
- Email strategies. Are they outdated, and what are the most common mistakes of this strategy?
MBA Marketing Dissertation Topics
Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.
- Digital and mobile marketing. What are their strengths and weaknesses?
- Note the difference between offline and online market goods and how clients respond to them.
- Management and its response to boycotts. What is the proper reaction?
- What are the customer’s reactions during periods of recession and crisis?
- Customer profile gender, age, and ethnicity. How do they affect online purchases?
- What is the importance of a successful branding strategy, and how does it attract loyal customers?
- How does color relate to brands and affect sales in the clothing industry?
- Strategies about charity. Why are they important, and how do people regard them?
- Best sales strategies that make consumers buy food online.
- E-commerce, and how a loyalty program encourages the customers to spend more.
Interesting Marketing Dissertation Topics
No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.
Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.
- Should we combine offline with online techniques to increase sales in the digital business model?
- Politics and their effects on marketing strategies.
- What are the best and worst parts of SMS marketing? Is it an actual concept?
- The concept of standardization in the field and how it affects the clients.
- How does brand value affect the customer’s decision?
- How do retention and innovation go hand in hand? What are the effects?
- Family packs and oriented online commerce strategies.
- Online trends and their impact on marketing techniques. How have they changed during the past ten years?
- The power of customization in e-commerce and how it affects sales.
- Market segmentation and its effects on sales channels. Is it a good or bad strategy?
Social Media Marketing Dissertation Topics
In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.
- Are Google, Amazon, and Facebook ads convenient for digital trade?
- Effects of social media and the impact they have on customers.
- Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
- Is it good for huge corporations to use social media and focus on younger customer groups?
- How can products and online services affect customer loyalty to the brand?
- Are influencers and famous actors a good strategy to increase your audience?
- Social media and its significance in modern marketing promotion campaigns.
- How can online content marketing build a larger presence and loyal customers?
- Are social media suitable for branding or just boosting a company’s sales?
- Should a company build online value through transparent customer reviews? Best ways to do it.
Relationship Marketing Dissertation Topics
Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.
- How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
- Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
- How can the decision-making process affect cultural or ethical influences?
- Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
- Why is it important for a company to learn more about its client’s psychoanalytical model?
- Differences between the classes and racial discrimination when targeting different ethnicities.
- E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
- What is the risk when dealing with unhappy customers and boycotts?
- When is it reasonable to change prices, and how do clients see these changes?
- Customization: The best way to personalize your company’s product to suit your customers.
Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.
Fashion Marketing Dissertation Topics
Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.
Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:
- Are fashion marketing strategies mainly aimed at women, and why?
- Social media applications and their influence over fashion commerce strategies.
- Fashion marketing techniques and logistics. The importance of proper planning.
- What are the best ways to identify your clients in fashion marketing?
- Best ways to create the ultimate customer experience in fashion.
- Should fashion strategies spin around famous influencers or not?
- Can sales be predicted effectively in fashion marketing, and how?
- Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
- How can data suggest the best decisions in fashion promotion, and why?
- The importance of researching and properly planning product prices.
Sports Marketing Dissertation Topics
In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.
Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.
- Is it a good idea to use famous sports stars in promotion strategies?
- World Cup 2022 and its importance for great marketing campaigns.
- How can Esports be a suitable advertising platform? Best practices in the field.
- Are behind-the-scenes images a good move in promotion strategies or not?
- Advertising and betting platforms. Correlations and how these companies advertise on sports media.
- How can bets influence sports marketing, and how are they connected?
- Best advertising strategies. Teasers and previews before the start of a competition.
- Women in sports and how they advance sports marketing.
- What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
- Ticket purchases. Why is it one of the best promotion revenue streams?
![thesis topics online marketing more_shortcode](https://papersowl.com/wp-content/themes/wp-webtech-theme/components/more-shortcode/img/img.png)
Ethics in Marketing Dissertation Topics
Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.
Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.
- What is the impact of goods labels on the clients’ purchase behavior?
- Exploring the depths of Amazonia jungles. Is it green or greenwashing?
- How do corporate behavior and ethics influence customer sales? Investigation.
- Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
- How have spam rules and laws improved online ethics for consumers?
- Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
- Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
- The effects of the code of conduct of some stores. How does it affect customers?
- Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
- How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.
Consumer Behaviour Dissertation Topics
Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.
An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:
- In what ways does a company determine consumer behavior and maximize the benefit from it?
- Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
- Client behavior study. Why do women purchase more fashion goods than men?
- What are the aftereffects of neglecting your target group’s consumer behavior?
- Consumer behavior. How can the use of indecent language influence the young population to buy more?
- Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
- Client’s behavior and why it is difficult to market goods in today’s busy world.
- Innovation is a way of retaining a brand’s value even after a recession.
- Product outreach and the consumer’s behavior towards it.
- Beauty product sales and male clients. Consumers behavior investigation.
Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.
Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.
Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.
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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics.
This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!
What Are Marketing Research Topics?
In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.
Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another.
These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.
Branches of Marketing Topics
Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:
- Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
- Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
- Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
- Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
- Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.
How to Choose a Marketing Research Topic?
Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.
So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources.
With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :
- Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
- Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
- Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
- Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
- Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?
Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.
List of Marketing Research Topics & Ideas
We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!
- Engaging Gen Z through social media marketing.
- Challenges and opportunities in influencer marketing.
- Ethical boundaries in digital advertising.
- Rise of voice search: Impact on SEO.
- Sustainable marketing: Beyond a trend?
- Navigating cultural differences in international marketing.
- AI and personalization in digital marketing.
- Consumer behavior in online vs. offline shopping.
- Impact of viral marketing on brand awareness.
- Neuromarketing: Exploring the consumer's mind.
- The role of AR and VR in enhancing consumer experience.
- Branding in the age of social movements.
- Efficacy of content marketing in B2B sectors.
- Emotional marketing: Manipulation or genuine connection?
- Privacy concerns in data-driven marketing.
Good Marketing Research Topics
Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!
- Measuring the impact of customer reviews on sales.
- Gamification as a marketing strategy: Pros and cons.
- How color psychology influences branding?
- Experiential marketing: A new customer engagement strategy.
- How does social responsibility improve brand image?
- Celebrity endorsements: Effective or outdated?
- Ethical implications of neuromarketing.
- Green marketing: Just a trend or a sustainable strategy?
- Impact of humorous advertising on brand recall.
- Local SEO strategies for small businesses.
- How storytelling boosts content marketing success?
- Role of AI in predicting consumer behavior.
- Effects of scarcity tactics in e-commerce.
- Mobile marketing trends shaping the future.
- Impact of data privacy regulations on digital marketing.
Interesting Marketing Research Topics
Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.
- Using virtual reality for product demonstrations.
- Impact of emotional appeals in advertising.
- How does nostalgia influence consumer choices?
- Role of chatbots in improving customer service.
- Leveraging user-generated content for brand promotion.
- Social media's role in crisis management.
- Role of big data in personalized advertising.
- Is there a backlash against intrusive online ads?
- Psychology behind successful loyalty programs.
- Impact of culture on global advertising strategies.
- Influencers vs. celebrity endorsements: Which is more effective?
- Ethical implications of predictive analytics in targeting consumers.
- Effectiveness of cause marketing in boosting sales.
- Role of augmented reality in enhancing shopping experiences.
- Strategies for improving online customer engagement.
Best Marketing Research Topics
What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!
- Influence of virtual reality on consumer experiences.
- Power of storytelling in brand building.
- How does sustainability shape consumer choices?
- Impact of memes on online brand promotion.
- Role of blockchain in ensuring ad transparency.
- Emotional intelligence in customer service: Is it crucial?
- Does user-generated content boost trust in brands?
- Social media's impact on body image: A concern for advertisers?
- Role of data analytics in shaping promotional strategies.
- Ethics in advertising: How far can shock tactics go?
- Evolving consumer expectations in the era of personalization .
- What drives the success of viral ads?
- How does color influence brand recognition ?
- Impact of artificial intelligence on consumer data collection.
- Strategies to counter negative publicity on social media.
New Research Topics in Marketing
As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.
- Role of voice assistants in shaping buyer behavior.
- Exploring the ethics of using AI in advertising.
- Omnichannel retailing: A shift in consumer shopping experience?
- Role of podcasts in influencing consumer behavior.
- How does virtual reality reshape shopping experiences?
- Personalization vs. privacy: A growing concern in digital advertising?
- Use of drone technology for product delivery.
- Impact of artificial intelligence on customer segmentation.
- Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
- How does mobile payment influence consumer buying behavior?
- Influencer marketing in the age of fake followers.
- The rise of shoppable posts in social media.
- Exploring the potential of augmented reality in product visualization.
- How do data breaches affect brand trust?
- Impact of social media algorithms on content visibility.
Controversial Topics in Marketing
Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about.
And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!
- Has the rise of ad-blockers signified failure in digital advertising?
- Deceptive marketing tactics: Where is the line drawn?
- Does native advertising compromise journalistic integrity?
- Ethical dilemmas of data mining in personalized marketing.
- Use of sexual imagery in advertising: Effective or exploitative?
- Neuromarketing: Intriguing science or manipulative strategy?
- Are shock tactics in advertising crossing the line?
- Role of consumerism in environmental degradation.
- Negative impacts of beauty standards perpetuated by ads.
- Is manipulation an inherent part of marketing?
- Stereotypes in advertising : Harmless categorizing or dangerous bias?
- Social media marketing to children: Ethical or exploitative?
- Are privacy concerns leading to a decline in personalized advertising?
- Does influencer marketing promote unrealistic lifestyle expectations?
- Is greenwashing a consequence of sustainability trends in marketing?
Marketing Topics & Ideas for Students
Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!
Marketing Research Topics for College Students
College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.
- Subliminal advertising : Myth or reality?
- Impact of music in retail environments on consumer behavior.
- The role of humor in successful ad campaigns.
- Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
- Push vs. pull marketing strategies : Which works better?
- Marketing campaigns that changed public opinion.
- Celebrity scandals: A death knell for brand image?
- Influence of packaging design on purchase decisions.
- The role of color psychology in food marketing.
- Impact of customer relationship management (CRM) on customer loyalty.
- Are loyalty programs effective in retaining customers?
- The role of social proof in online sales.
- How cultural factors influence buying decisions.
- Word-of-mouth marketing in the digital age.
- The effect of customer service quality on brand loyalty.
Marketing Research Topics for University Students
As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.
- How globalization shapes brand strategies.
- Is corporate social responsibility just a trend or a necessity?
- The influence of economic downturns on consumer behavior.
- Emotional connections: Are they key in fostering customer loyalty?
- Understanding the ' Halo Effect ' in brand perceptions.
- Lessons learned from cross-cultural promotional blunders.
- Exploring the psychology behind pricing strategies.
- The role of neurolinguistic programming in persuasive messaging.
- How sensory experiences enhance customer interactions.
- Nudging consumer behavior: Is it ethical?
- The impact of data analytics on strategic decision-making.
- Unraveling the gender stereotypes present in commercials.
- Assessing the effectiveness of ambush promotional strategies.
- How does ethical branding improve a company's image?
- Tracing the evolution and impact of guerrilla promotional strategies.
Marketing Research Topics by Category
As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.
Digital Marketing Research Topics
Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:
- Role of artificial intelligence in customer segmentation.
- Does video content really boost online engagement?
- Potential of augmented reality for product visualization .
- Understanding consumer trust in online reviews.
- Effectiveness of mobile apps in customer retention.
- Future of email promotion in social media era.
- Role of SEO in driving organic traffic.
- Impact of page loading speed on bounce rates.
- Online sales: Does free shipping enhance conversion rates?
- Influencer collaboration vs paid advertising : What offers better ROI?
- Impact of personalization on e-commerce conversion rates.
- Importance of responsive design in user experience.
- Is social proof essential for online sales conversion?
- Podcasts as a promotional tool: How effective are they?
- Evolution of privacy laws and its impact on online data collection.
Strategic Marketing Research Problems Topics
Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:
- Impact of poor internal communication on marketing strategy.
- Aligning brand identity with customer perceptions.
- Challenges in establishing a global brand strategy .
- Role of competitive intelligence in shaping business strategy.
- Impact of poor customer service on brand loyalty.
- Mergers and acquisitions.
- Role of organizational culture in strategy implementation.
- Navigating the risks of product diversification.
- Coping with increased price competition in saturated markets .
- Impact of supply chain disruptions on product availability.
- Overcoming barriers in implementing green business practices.
- Strategies for maintaining brand relevance in fast-paced markets.
- How does a changing regulatory environment impact strategy formulation?
- Importance of innovation in maintaining a competitive edge.
- Balancing profit margins and customer satisfaction in pricing strategy.
Social Media Marketing Research Paper Topics
It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.
- The rise of TikTok: Understanding its business appeal.
- How does Instagram's 'Shop Now' feature affect consumer behavior?
- The role of LinkedIn in B2B lead generation.
- Assessing the influence of Twitter's character limit on message effectiveness.
- Exploring Facebook's 'Reactions' and their impact on brand engagement.
- Potential of Pinterest for visual brand storytelling.
- Snapchat's 'Story' feature: A boon for experiential branding?
- The impact of YouTube influencers on purchase decisions.
- Understanding the role of social listening in reputation management.
- Virality on social platforms: A calculated strategy or pure luck?
- Live streams as a tool for real-time audience engagement.
- The ethics of social media data mining.
- User-generated content: An untapped branding tool?
- Role of social platforms in crisis communication.
- Analyzing the popularity of unboxing videos on social media.
>> More ideas: Social Media Research Paper Topics
Content Marketing Research Topic Ideas
Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:
- Evaluating the impact of blog posts on SEO.
- Long-form vs short-form content: What's more engaging?
- Infographics: A tool for simplifying complex information.
- Podcasts: A rising star in information dissemination?
- Understanding the role of eBooks in lead generation.
- Is interactive content the future of customer engagement?
- Webinars: Are they still relevant in the age of short videos?
- White papers: Their influence on decision-making in B2B.
- How does user-generated content shape brand perception?
- The rise and role of meme culture in content strategy.
- Storytelling in branding: Fad or fundamental?
- Exploring the trend of episodic content in audience retention.
- Role of content curation in demonstrating industry thought leadership.
- Using case studies as social proof in conversion strategy.
- The impact of voice search on content creation.
Marketing Research Topics in Consumer Behavior
Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:
- Environmental concerns and their role in purchase decisions.
- Family influence on children's brand preferences.
- Celebrity endorsements and their impact on consumer trust.
- Psychological triggers and implications of impulse buying.
- Loyalty programs and their influence on repeat purchases .
- Brand image and its effect on product evaluation.
- Role nostalgia plays in purchase decisions.
- Psychology behind buying 'limited edition' items.
- Color and its impact on consumer perceptions and behaviors.
- Music's influence on shopper mood and behavior in stores.
- 'Made locally' label's effect on consumer choice.
- Fear of missing out (FOMO) in online buying.
- Customer reviews and their impact on online shopping behavior.
- Social media's influence on body image and related product choices.
- Paradox of choice: More selection leading to less satisfaction?
B2B Marketing Project Topics
Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:
- Impact of digital transformation on business sales.
- LinkedIn's role in lead generation for businesses.
- Efficacy of email marketing in business transactions.
- Chatbots: Enhancing customer service in business marketing?
- Necessity of personalization in business marketing.
- Influence of webinars in generating leads for businesses.
- Understanding influencer marketing in a business context.
- Ethical issues in data collection for business marketing.
- A deep-dive into account-based marketing strategies .
- Role of predictive analytics in business marketing.
- Marketing strategies designed for small businesses.
- Overcoming challenges in business branding.
- Efficacy of content marketing in a business context.
- Implications of GDPR on business marketing.
- Emerging trends in business marketing.
>> View more: Business Topics to Write About
International Marketing Research Topics
International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:
- Cultural nuances and their impact on advertising strategies.
- Cross-border e-commerce: Growth and challenges.
- Exploring the role of localization in global branding.
- Understanding tariff wars and their impact on marketing strategies.
- Influence of political climate on international marketing decisions.
- International public relations: A comparative study.
- Social media and its role in global product launches.
- A study of emerging markets and their attractiveness for marketers.
- International consumer behavior: Similarities and differences.
- Localization vs. standardization in global marketing.
- Case study: Successful global rebranding campaigns.
- Impact of Brexit on European marketing strategies.
- Green marketing practices across the globe.
- International market segmentation and targeting strategies.
- International marketing ethics: A cross-cultural analysis.
Real Estate Marketing Research Topics
Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:
- Marketing luxury apartments: Challenges and solutions.
- Selling residential properties in a buyer's market.
- How social media influences property buying decisions.
- Effectively marketing rental properties in competitive markets.
- Marketing strategies for eco-friendly homes.
- Role staging plays in promoting properties.
- Drones: The new trend in real estate showcasing.
- Advertising strategies in rapidly urbanizing areas.
- Promoting properties through influencer partnerships.
- Customer reviews' impact on online property listings.
- Neighborhood branding's influence on real estate sales.
- Online vs offline property promotion: A comparative study.
- Comparing marketing strategies: Luxury versus budget properties.
- Marketing properties during economic downturns.
- Digital marketing best practices for property agents.
Marketing Research Paper Topics in Distribution
The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.
- Impact on sales: Direct vs indirect distribution methods.
- Influencing factors in selecting distribution channels.
- E-commerce's revolutionizing role in product distribution.
- Case study: Successful distribution strategies in retail.
- Drones and future delivery systems: A feasibility study.
- Role big data plays in optimizing distribution channels.
- How sustainable practices influence distribution strategies.
- Importance customer convenience plays in distribution planning.
- Overcoming distribution challenges in rural areas.
- Examining the relationship: Distribution strategies and market share.
- AI's role in streamlining distribution processes.
- Omnichannel distribution: A necessity or a luxury?
- Importance distribution planning plays in new product launches.
- Distribution's role in creating a competitive advantage.
- Changes in distribution strategies due to the pandemic.
Neuromarketing Research Topics
Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:
- Influence of colors on consumer decision making.
- How product placement impacts buying behavior.
- Emotional triggers in advertising: An analysis.
- Consumer responses to sensory branding .
- Impacting purchase decisions with visual illusions.
- Role of auditory cues in product preference.
- Influence of olfactory cues on consumer behavior.
- Celebrity endorsements and neural responses.
- Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
- Effects of negative emotion on impulse buying .
- Role neurolinguistics plays in shaping consumer opinions.
- Neuromarketing strategies for personalized advertising.
- Video vs. image ads: A comparative neuromarketing study.
- Assessing effectiveness of humor in ads: A neuroscientific approach.
- How storytelling in marketing sways the consumer's brain.
>> View more: Psychology Paper Topics
Influencer Marketing Topics for Research
Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:
- Measuring return on investment in influencer marketing.
- How micro-influencers impact small business growth.
- Authenticity versus promotion: Striking a balance.
- Ethics in influencer marketing: A critical review.
- Power social media influencers hold over consumer behavior.
- Video blogging and brand visibility.
- Effect of influencer-led contests on audience engagement.
- Does influencer reputation affect brand perception?
- Celebrity versus non-celebrity influencers: Who wins?
- Impact of influencer gender on audience engagement.
- Fashion influencers and their role in brand awareness.
- Fitness influencers: Inspiring or creating pressure?
- Role influencers play in promoting sustainable products.
- Influencers and crisis management: A case study approach.
- Influencer partnerships: Temporary boost or long-term gain?
Ethical Marketing Research Paper Topics
Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:
- Honesty in advertising: A lost art?
- Exploring fairness in competitive marketing practices.
- Corporate social responsibility: Marketing strategy or ethical obligation?
- Greenwashing: Misleading environmental claims in advertising.
- Privacy and data collection: An ethical debate.
- Ethical implications in children's advertising.
- Body positivity and marketing: Strides and stumbles.
- Cultural sensitivity in international marketing campaigns .
- Animal rights and marketing: Exploring ethical considerations.
- Influence of ethical claims on consumer perception.
- False advertising: Consequences and solutions.
- Ethical dimensions in influencer partnerships.
- Human rights issues in marketing.
- Health claims in food advertising: Fact or fiction?
- Role of ethics in pharmaceutical marketing.
Integrated Marketing Communication Research Topics
Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :
- Role of social media in IMC strategy.
- IMC impact on customer loyalty.
- Public relations in an IMC context.
- Online-offline IMC strategies: A comparative study.
- Influencer endorsements in IMC: Effectiveness assessment.
- IMC in non-profit organizations: An exploratory study.
- Impact of IMC on brand equity.
- Event sponsorship in IMC plans.
- IMC strategy for launching new products.
- Role of IMC in crisis management.
- Digital transformation and its influence on IMC.
- IMC in enhancing customer relationships.
- AI and IMC: A synergy exploration.
- IMC for sustainable product marketing.
- Evaluating IMC success: Metrics and measurement methods.
Marketing Analytics Research Topics
Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:
- Social media data: A gold mine for marketers?
- Predictive analytics in customer retention strategies.
- Quantifying influencer marketing: Metrics that matter.
- Role of big data in personalized branding.
- Real-time analytics in optimizing marketing campaigns.
- Analytics in content marketing: Determining success.
- AI-powered marketing analytics: Boon or bane?
- Sentiment analysis in brand perception.
- Location-based analytics in mobile branding.
- Web analytics: Decoding customer online behavior.
- Customer segmentation through data analytics.
- ROI calculation in digital marketing.
- Analyzing customer journey with cross-channel analytics.
- Leveraging analytics for email marketing.
- Voice search analytics: Future brand promotion tool?
Sport Marketing Topics to Write About
Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:
- Social media's role in popularizing sport events.
- Fan engagement in a digital age.
- Impact of athlete endorsements on brand perception.
- Sustainability initiatives in the sports world.
- Leveraging virtual reality for improved fan experiences.
- Esports' influence on traditional sports promotion.
- Strategy shifts for supporting women's sports leagues.
- Analyzing the dynamics of sports sponsorship deals.
- Successful merchandising tactics for sports teams.
- Team performance and its influence on merchandise sales.
- Sports events as a tool for promoting tourism.
- Accessibility in sports venues: Implications for fan inclusion.
- Personal branding strategies for athletes.
- Controversy's role in athlete endorsements.
- Mobile trends shaping the sports industry.
Extra Marketing Research Paper Topics
Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.
Marketing Presentation Topics
Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:
- Humanizing artificial intelligence in customer relations.
- Role of silent films in modern advertising.
- Using quantum computing to optimize marketing efforts.
- Neural networks in predicting consumer behavior.
- Astral marketing: Leveraging astrology in branding.
- Biophilic elements in retail space design.
- Gamification in non-gaming brand experiences.
- Marketing possibilities in metaverse.
- Cybersecurity's influence on digital consumer trust.
- Marketing potential of brain-computer interfaces.
- Implementing circular economy principles in product promotion.
- Micro-moments: Capitalizing on instant decision making.
- Haptic technology's potential in experiential marketing.
- Role of digital twins in customer profiling.
- Impact of space tourism on brand partnerships.
Marketing Thesis Topics
Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:
- Emotional algorithms: Predicting consumer behavior through AI.
- Phygital retail : Blending physical and digital shopping experiences.
- Impact of blockchain technology on consumer trust in digital marketing.
- Sensory branding in virtual reality environments.
- Leveraging neuromorphic engineering for personalized marketing.
- Ethical implications of using deepfake technology in advertising.
- Quantum computing's potential impact on big data analytics.
- The role of immersive technology in shaping luxury brand experiences.
- Micro-personalization: Exploring marketing's hyper-customized future.
- Bio-adaptive marketing: The next frontier in personalization?
- Implications of facial recognition technology on privacy and marketing ethics.
- Exploring the marketing potential of Internet of Behaviors (IoB) .
- Edge computing's influence on real-time marketing strategies.
- Use of augmented intelligence in predicting consumer life cycle.
- Leveraging satellite technology for geolocation-based marketing.
Bottom Line on Marketing Topics for Research Papers
The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.
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71+ Research Paper Topics & Ideas for Marketing Students
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As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.
However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.
Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.
But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.
Table of Contents
How to Choose the Best Research Paper Topics
Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.
While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:
Keeping your personal interest in mind
You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.
A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.
Don’t leave it till the last day
A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.
Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.
Examples & List of Research Paper Topics
If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:
- How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
- What manipulation tactics do brands use to get more customers?
- How can brand image be communicated via social media marketing?
- How can social media impact the buying choices of shoppers?
- Are consumers equipped to shield themselves from direct marketing strategies?
- Determine and analyze consumer buying behavior for [product name]
- How does advertising impact consumer behaviour?
- How does family orientation impact marketing communications?
- What characteristics do buyers look for when purchasing a product online?
- How does global marketing incorporate standardization?
- What attributes do consumers look for when comparing products online?
- How do financial institutions differentiate their goods and services on the basis of social class?
- Is direct marketing really the most effective form of marketing?
- What internet marketing trends can be expected for the future?
- How to marketing strategies differ across different cultures?
- Can brand advertising impact political campaigns?
- How do brands exploit impulsive buying?
- How does loyalty cards encourage sales and boost customer loyalty?
- Can well-marketed brands get away with selling substandard quality products?
- How is globalization having on impact on consumer behaviour?
- Impact of brand image on customer loyalty
- Brand attributes that lead to an increase in customer loyalty
- Successful marketing approaches that helped break through strong market monopoly
- Impact of cause marketing on brand affinity with young mothers
- Effect of consumer promotions and discount offerings on brand equity
- The outcomes of advertising in a recession
- Influence on Social Media advertising on consumer behaviour
- Effect of TV advertising on top of mind awareness
- Understanding customer perceptions around event sponsorships
- Does corporate social responsibility translate into sales?
- Canadians perspective on being targeted with mobile ads based on their browser history
- Is direct marketing welcomed by people?
- Are customers able to differentiate between various mortgage offering by competing banks?
- Does social media influence buying behaviour
- Do people like being click baited into sponsored posts?
- Understanding the impact of celebrity endorsements on ROI for CPG brands
- Women’s sentiments around comparison advertising
- How effective is comparison advertising to build brand equity?
- Do consumers prefer purchasing routine grocery products online?
- Is earned media perceived to be as important as it appears to be?
- What makes people want to share content to their friends?
- Understanding why content goes viral
- Marketing challenges around the evolving family structures
- Are we losing the emotional value and significance of money being in a cashless society?
- Is centralized global marketing a good idea for brand health in local markets?
- How is augmented reality going to enhance marketing experiences?
- How will artificial intelligence support in making better marketing decisions?
- Is immersion marketing through virtual reality technology going to be accepted?
- What does the luxury auto buyer look for in a car?
- How to instill a desire to purchase for customers in the luxury category
- Harmful effects of advertising to kids
- Impact of in-store branding on brand salience
- Effect marketing strategies for restaurant businesses
- Habit formation and ways to integrate new products in consumer lifestyles
- Is display advertising going to die?
- Can Snapchat help small business grow?
- How do customers perceive the brand who advertise on Instagram?
- The impact of humour in advertising
- Do customers pay attention to nutrition labels?
- What triggers impulse buying behaviour
- Essentials to sky rocket a new brand to heights of awareness
- The factors that lead to customer satisfaction in young adults
- Elements that help build an emotional connection with your audience
- How do males and females differ in their buying behaviour of mobile phones
- Does language targeting help in ethnic advertising?
- Customer Perceptions: Are well known brands good in quality?
- Is radio still an effective method of advertising?
- Rural vs Urban marketing challenges to be mindful of
- Impact of internal branding on employee retention and turnover
- An in-depth analysis of political marketing in Canada
More Categories of Research Topics
Still in need of some inspiration? Here are a few research paper areas that you can explore:
- Distribution
- Consumer Behavior
- Relationship Marketing
- Brand Management
- Nonprofit Marketing
- Market Segmentation & Targeting
- Internet Marketing
- Marketing Planning & Forecasting
- Product Design & Positioning
- Direct Marketing
- Advertising
- Purchasing & Materials Management
Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!
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15 Best Digital Marketing Thesis Topics
Looking for the best dissertation topics and research proposals related to digital marketing? We have you covered, as we have gathered some of the most interesting abstracts and proposals for master's and undergraduate studies. Moreover, we can help you with other digital marketing thesis topics related to this subject. Due to the rise of digital marketing, many students are choosing to pursue a degree in digital marketing.
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However, there are no risks associated with adopting new trends and advancements. Instead, we recommend that you consider taking advantage of the opportunities that digital marketing provides and start planning for your future. This article aims to help marketing students prepare their thesis by providing them with a list of marketing topics on which they can base their research.
What is Digital Marketing?
Digital marketing is a type of advertising that involves using various platforms, such as social media, search engines, and apps. It can reach consumers through their mobile devices and other smart gadgets. It is a type of marketing that involves connecting with potential customers through various forms of digital media.
This marketing process involves various digital channels to promote a product or service. These include social media, web applications, email, and search engines.
Aside from driving traffic and generating leads, digital marketing also helps increase brand awareness. Check out the 15 best and most exciting digital marketing thesis topics −
How does social media affect the behaviour of customers?
The future of online and social media marketing and research.
The importance of customer satisfaction for a digital marketing agency.
Landing pages: Role of landing pages and their importance.
Interaction of customers with digital platforms.
Optimization of social media strategies for better results.
Detailed analysis of traditional and digital marketing.
Difference between Facebook marketing and targeted marketing.
Analysis of tools used to optimise SEO techniques.
The growth of digital marketing in the real world.
Which marketing is effective PPC vs SEO?
How can block chain technology be implemented in digital marketing?
How does digital marketing help in achieving marketing goals?
The necessity of online or digital marketing.
Misleading perception in the career of digital marketing.
Marketing Dissertation Topics
This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing. The field of marketing is a broad discipline that can be applied to various areas such as sociology, anthropology, psychology, and business.
Branding Dissertation Topics
A company's brand is the promise of its existence to its customers. It is an umbrella term that refers to various literature that examines how businesses can leverage their brands to gain a competitive advantage. Some of these include launching new global brands, building brand equity, managing their global brands, and more. Marketing dissertation topics related to branding can be found here.
Relationship between perceived risk and brand equity.
How to improve brand value?
What are tangible and intangible brand values?
Ethical and unethical behaviour affect the brand's image.
Ways to attract customers using social media marketing.
How are companies using digital devices for their brand's benefit?
Strategies to improve the reach of a brand.
How does innovation impact consumer brand resonance?
Online Marketing Dissertation Topics
When it comes to online marketing, traditional marketing rules no longer apply. There are many new ways to approach marketing that is designed to make it more effective. Some of these include the ability to customize and personalize the experience of consumers, the security of data, and the interaction between offline and online mediums.
Due to the increasing importance of online marketing, it has become a vital part of organizations' operations to enhance their competitive advantage. There are various suggestions that you can make in your dissertation to make the most of this area of research.
Digital Marketing: Impact on a company's performance.
Benefits and challenges faced in a social media marketing campaign.
Use of web analytics for digital marketing to enhance brand performance.
Use of marketing to personalize the products.
How do geography and gender affect online marketing?
Combining online and offline marketing
Understanding consumer behavior using online or digital marketing
How do you run a successful digital marketing campaign?
Social Media Marketing Dissertation Topics
The rise of social media networks has changed the way consumers behave and interact with brands. They are also presenting new challenges to marketers when it comes to reaching out to their customers.
Due to the increasing popularity of social media networks, a marketing dissertation is becoming more timely. It will reflect the latest marketing research.
Analysis of designing a marketing post for Facebook
How to use data to improve the reach and growth of a product?
How Facebook and Instagram can help in the growth of a business?
Analyzing banner advertising on different social media networks
How to measure the success of a campaign?
Measure the ROI of a social media marketing campaign effectively
Social Media Marketing: Impact on consumer behavior
Influencer marketing vs. ad marketing
Best Practices for Your Digital Marketing Thesis
It can be challenging to write a thesis, especially if you have to put in the effort required to reach its dead-end. Since you have a shorter time frame, focusing solely on the writing process can be hard. You might also have to face a potential delivery delay due to your other priorities.
Most students tend to procrastinate, which is an incurable disease. It could be prevented by starting earlier rather than late. Also, students tend to underestimate how long it takes to write a piece.
One of the biggest mistakes that students make is viewing the progress of their friends while they are still in the process of finishing their thesis. This can lead to depression if they are not getting the results they want. Instead, students should do everything themselves.
As you go through the process of exploring, keep taking notes. These will help you come up with a list of points that you can easily incorporate in your thesis.
Here, we have provided some of the best and most exciting digital marketing thesis topics. All these topics are unique and quite helpful in completing your thesis. It is difficult to find the best digital or online marketing thesis topics, but we have compiled a list of all ideas in one place.
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25 Marketing Management Dissertation Topics
Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023
Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.
Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.
Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.
Marketing managers perform:
- Detailed market research
- Develop product and service branding strategies
- Develop strategies for targeting customers
- Identify the marketing activities to be undertaken within the budget.
Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.
Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .
Marketing Management Research Areas For Dissertation
Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):
- Customer relationship management (CRM)
- Product lifecycle management (PLM)
- Supply chain management (SCM)
- Market analytics.
These are briefly explained below.
Customer Relationship Management
Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.
Product Lifecycle Management
The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.
Supply Chain Management
SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”
Market Analytics
Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.
Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .
Benefits of Marketing Management
There are various benefits of using Marketing Management. Some of them are as follows:
- It increases sales and profits.
- It improves customer satisfaction.
- It reduces costs
- It helps you to identify the problems in your business.
- It improves the quality of products and services.
- It builds a competitive advantage.
- It makes processes more efficient.
- It increases customer satisfaction.
- It improves sales
- It helps to identify new markets.
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List of Dissertation Topics for Marketing Management
Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.
- Using financial products in the UK retail banking sector
- A study of how service quality and customer satisfaction affect brand equity
- A study of the antecedents and consequences of a firm’s reputation
- Impact of social media marketing on consumer behaviour
- The role of internet advertising as a marketing tool
- A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
- The influence of reference groups on purchasing patterns among British consumers
- Factors that influence product packaging decisions
- An investigation into how organizational culture influences employee behaviour
- A preliminary study examined how sales assist the marketing role of security solutions.
- A thorough analysis of the literature on the term “Coopetition.”
- The function of marketing management in maintaining efficient supply chains
- Review of the literature on product innovation in multinational companies
- The psychology of consumers, how to evaluate it, and how it relates to digital marketing
- Several of the most prevalent errors are made today in email marketing.
- Correlation between marketing problem-solving techniques and marketing management support systems.
- A comparison of marketing management practices in industrialized and developing countries.
- A comprehensive review of the connection between management sciences and marketing management.
- Exploring the potential link between corporate financial success and corporate social responsibility
- A comparison of the regional strategic management of fashion apparel brands.
- Analysis of market segmentation’s effect on hotel industry customer loyalty.
- The analysis of the influence of social media on customer relationship management in the hotel industry.
- The analysis of supply chain management on operational efficiency in the hotel industry.
- The relationship between customer satisfaction, market share, and profitability
- An empirical study into the relationship between brand image and consumer perception.
Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.
Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.
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How to find dissertation topics about marketing management.
For dissertation topics in marketing management:
- Study recent marketing challenges.
- Explore consumer behavior trends.
- Analyze digital marketing innovations.
- Investigate branding strategies.
- Examine market segmentation.
- Consider ethical marketing issues.
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Top 120 Marketing Topics For Your Paper
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Marketing is an essential sphere of the modern world and is, therefore, subject to intense research. The good news for researchers is that with this flood of data, writing a research paper should be easier. The bad news, however, is that with so much data, decision-making may not be so straightforward. Therefore, you have to choose the right marketing topics among this many options.
Best Marketing Research Paper Topics
Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.
Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.
From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!
Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!
- Evaluation of the best distribution strategies for new companies.
- Mistakes to avoid when choosing marketing distribution channels.
- The influence and opportunities of online shopping in China.
- How social media impact the German Christmas market.
- How consumer purchase decision influences e-marketing.
- How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
- Gender And Its Effect On Buying Decision.
- Factors That Influence Impulsive Buying And How Brands Exploit Them
- How the Brand Extension Affects Brand Personality.
- Black Friday Sales: How Companies Use And Benefit From These Sales.
- Direct Marketing Strategies: Are Consumers Immune To Its Effect?
Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.
- Social media and the survival of a business.
- The best social media to use for baby products.
- How to apply marketing mix on Facebook.
- Facebook vs. Instagram, which is the best marketing platform?
- Can Facebook help your business to grow?
- How To Pick The Right Social Media Platforms For Your Business.
- Effective Communication Of Brand Image Via Social Media Marketing.
- Snapchat: Can This Platform Help Small Businesses Grow?
- Instagram: How Customers Perceive Brands Who Advertise On This Platform.
- What Makes People Want To Share Content With Their Friends?
- How Does Social Media Advertising Impact Consumer Behavior?
Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.
- A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
- A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
- Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
- Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
- A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
- The trending opportunities in sports marketing and how to make use of them.
- The best way you can use to make use of wearable markets
- Should seniors be permitted to participate in sports games?
- How can intelligent sports chat boards help sports teams to strengthen their loyalty?
- Should more women and children get into sports?
Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.
- Comparative Analysis Of International And Local Brands
- How Companies Create Brand Awareness Via International Event Marketing.
- How Manufacturers Can Market Their Products Internationally.
- A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
- A Study On How Businesses Can Be Successful At Localization.
- How does globalization impact consumer behavior?
- International brands vs. local brands, which one has an advantage?
- How to create brand awareness through global event marketing.
- Ways you can use to market your products on an international level.
- How to utilize global event marketing when creating brand awareness.
Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!
- Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
- A Study Of The Make-a-wish Batkid Campaign.
- The Idea Behind Hootsuite’s Game Of Social Thrones Video.
- How Velcro Made The Boring Fascinating.
- How To Companies Like Okay Use Influence To Spread Powerful Messages.
- Tips when creating content on Pinterest.
- Guide on how to create content that your audience will want to share.
- Five biggest graphic design mistakes that companies make when they are marketing their pieces.
- Ways you can use to generate more leads and close sales using content marketing.
- 10 steps to create a compelling marketing campaign.
Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.
- A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
- Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
- Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
- Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
- How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
- The truth about Google giving preferential treatment to big brands.
- Is it true that social media affects SEO rankings?
- TV ads and YouTube videos: which ones are more engaging?
- Is the building of the email list an effective way to sell?
- Will immersion technology through VR technology be accepted?
Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.
- Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
- Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
- ROI For Various Digital Marketing Strategies
- Targeted Marketing: Facebook Analytics.
- Coupon Code: Customer Preferences On These Promotional Activities.
- What are the differences between paid search engines and organic search?
- Tips that you can use to help you grow your paid ROAS.
- Top 10 reasons you should follow your competitors on social media.
- What are the dos and don’ts when you are using social media marketing?
- Top SEO tactics that you should avoid.
Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!
- How To Use The Blue Ocean Strategy
- Fundamentals Of Marketing Management.
- Digital And Social Media Marketing.
- How To Effectively Manage Customer Service.
- Essential Creative Thinking Skills All Marketing Managers Should Have.
- What does in-house SEO entail?
- What is the path to gaining and building your customers’ trust?
- Which is better, brand awareness or ROI?
- How to effectively personalize client’s communication
- What are the best SEO strategies that increase site traffic?
Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.
- Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
- Why you should have a strong marketing plan before launching your business.
- How to build a tactical marketing plan
- Marketing Strategy versus marketing plan: The differences.
- Why do businesses lack proper marketing plans?
- Ways you can use to build a tactical marketing plan
- Is there a difference between a marketing plan and a marketing strategy?
- What are the vital parts when you are writing a marketing plan?
- What part does a marketing plan play in the success of a business or product launch?
Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!
- The Era of Fake News: Why and How Marketing leaders should protect their brands.
- How to Improve Your Martech Stack Effectiveness.
- Why you should redesign your Websites to do what customers want.
- Why we should pay attention to artificial intelligence.
- What are the marketing strategies that airline companies in the US employ?
- Why should you do a competitor analysis when creating a marketing strategy for your brand?
- How do clients perceive businesses that use Facebook to market their business?
- Is it possible for a business to grow simply by using Facebook marketing?
- How to handle online marketing and deal with internet security.
Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.
- What is the marketing strategy that is employed by the fashion industry?
- Does gender have any impact on the family purchase decision?
- Analyze how Apple was successful in global marketing.
- Ways that companies differentiate their services based on social class.
- Political campaign and brand marketing.
- Is there a harmful impact of advertising on children?
- What are the best marketing strategies for hotel businesses?
- How do companies use smartphones to tap into the thinking of their clients?
- Uber and Netflix: Compare the new market entry strategies used by these two companies.
Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.
- What is the most effective form of marketing?
- What form of marketing trends do you expect in the future?
- What attributes can brands have that will help to increase brand loyalty?
- Ways to rebuild trust in influencer marketing.
- What causes a lack of personal branding, brand image, and professional reputation?
- Is it possible for businesses to survive without marketing?
- Top ten frustrating problems that are caused by inbound marketing.
- A look at seven video content myths you must discard.
- 20 social media campaign ideas for big brands.
- Five effective ways you can use to increase traffic to your website.
So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!
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Dissertation Topics in Marketing
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- Updated on
- May 8, 2023
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As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!
Also Read: Dissertation vs Thesis
This Blog Includes:
Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.
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- What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
- To what degree does Caffe Nero’s app foster consumer allegiance?
- How and why can communication marketing be employed to entice new clients through social elements?
- How does production variety influence policy patriotism among high and low-contact producers?
- Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
- How do entrepreneurs grapple with polygamous behaviour among users?
- Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
- Growing policy support through long-value distribution management–an event study of UK health brands.
- What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
- An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
- How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
- Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.
Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.
- Involving communal systems when seeking different markets and developing the market interest.
- Systems companies use acting on customer boycotts.
- The job of joint buy in a poor industry.
- Are modernisations useful in building up the number of clients?
- The relationship between the geographic position and the nature of a system.
- The benefits groups get from the customisation of their works.
- Mobile commerce: its powers and shortcomings.
- The change in prices on offline and wire markets of properties.
- How serious is the job of branding in the progress of a business?
- Are there proper limitations in brand selling plans?
- What are the key features of Internet commerce?
Also Read: Dissertation Topic in Finance
Here are some dissertation topics for B2B marketing.
- Altering the Marketing Management. What are the new models, functions, processes, and techniques?
- Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
- Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
- Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
- Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
- Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.
Given below is a list of Digital Marketing dissertation topics.
- How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
- Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
- In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
- Evaluating the power of vision brands’ direct selling via YouTube.
- How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
- Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?
Also Read: How to Write Acknowledgement for Dissertation?
Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:
- Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
- Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
- The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
- Customer loyalty – Behaviour or attitude? A mixed-method analysis.
- The relationship marketing strategies of Nike: A critical analysis.
In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:
- How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
- Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
- A case study: Using digital methods to increase brand salience.
- Using social media marketing to attract customers to brands of small companies.
- The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.
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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:
- In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
- The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
- Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
- Using social media to reduce the cost of direct marketing
- Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon
As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:
- Native advertising: Exploring its effectiveness in the UK, China, and the US.
- The effect of culture on marketing communications: The case of Coca-Cola in India
- How do supermarket chains overcome language differences in Switzerland?
- Effects of social media on organisational culture in the UK’s fashion industry.
- How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.
Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:
- The case of Apple: How can firms customise their products?
- The impact of digital marketing innovation on Apple’s performance
- Pop-up advertisements: Hit or a miss
- Celebrities and influencers: Have they changed the game of online marketing?
- Analyzing customers’ psychology and its role in digital marketing.
Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:
- Can a strong brand image be built through mobile marketing techniques?
- What do customers want from mobile marketing messages?
- How does location influence mobile marketing communications?
- What role does timeliness play in mobile marketing communications?
- What are the advantages and disadvantages of push-and-pull mobile marketing strategies?
The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:
- The impact of product information availability and persuasive advertising on consumer behaviour.
- Advantages and disadvantages of online advertising in international marketing.
- The Importance of Marketing mix on non-profit organisations.
- Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
- Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?
Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:
- What drives customers to buy things from Amazon?
- What are the benefits and advantages of customer internet reviews?
- What impact do marketing intelligence and planning have on sports marketing?
- How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
- What do customers think about green marketing?
- What are customers’ feelings about Burberry’s digital marketing efforts?
- What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
- How does gender influence information processing among luxury goods consumers?
Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:
- A content analysis of Food brands Instagram posts.
- The impact of social media marketing on brand loyalty.
- Instagram, influencer marking and trust – a critical analysis.
- Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
- Implications for marketing managers: limitations of social media marketing.
Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:
- How have spam laws improved marketing ethics online?
- What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
- The influence of local culture on business ethics of immigrants- A case study of the UK
- Vegan vs cruelty-free: the politics of labelling and why it matters
- What factors distinguish a consumer’s choice of most and least socially responsible firms?
- Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:
- Analysis and determination of consumer buying behaviour for Coca-Cola
- Critical research on how AI will help make better marketing decisions
- Brand advertising and political campaigns: a possible interwoven impact?
- Analysis of how brands exploit impulsive buying
- Marketing budgets included by BREXIT
- The effect of COVID-19 on the global economy
- The decline in organic reach on social media platforms
- Do people appreciate being click baited into sponsored posts?
- How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.
The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
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233 Marketing Research Topics To Come Up With An Impressive Paper
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Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.
Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.
But this where we draw the battle lines.
Marketing Topics For Research Paper: What You Need To Know
To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.
- Create interest in the reader’s mind of a particular offering
- Be precise and to the point
- Not repeat what is already out there
- Not offer the reader what is not there
Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.
What To Avoid When Writing Marketing Paper Topics
Below are crucial points to consider for your marketing research topic:
- Do not be too wordy
- Avoid using words that are uncommon among the famous market
- Beware of being sensational
When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.
Explore these writing ideas for your inspiration:
Marketing Research Topics For College Students
- Marketing strategies for integrating new products into segmented markets
- The impact of coronavirus on marketing communication strategies
- How can companies best advertise their products overseas?
- Pitfalls to avoid when crafting marketing messages for children and other minors in the society
- Factors that determine client satisfaction in new markets
- Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
- The impact of using black Friday offers in the wake of the Black lives matter movement
- Is it practical to contact clients via email subscriptions and newsletters?
- The role of conducting marketing research before attempting to bring a new product on board
- Define market segmentation and the essential pointers that segment various markets
- Compare and contrast marketing strategies in developing countries versus developed countries
- How do multinational companies carry out marketing as compared to local enterprises?
- The role of technology in marketing: A case study of simulations and virtual reality
- Evaluate the effectiveness of consumer education and awareness in marketing
- How does the marketing of food items vary from other products in the market?
- Discuss the effectiveness of various marketing channels and strategies
- Emerging opportunities and challenges in the field of marketing
- Modern tactics and paradigms used in business and consumer marketing
- Why it is essential to understand the culture of a market before venturing into it
- The role of academic papers of marketing in the business world
Professional List of Marketing Research Topics
- How CSRs help companies to make inroads into communities
- The impact of brand manipulation on the company’s reputation
- The role of social media in marketing: A case study of Twitter marketing
- How the fashion industry markets its product to potential clients
- The impact of gender and stereotypes in creating marketing and promotional messages
- How global marketing varies from local and national marketing strategies
- The role of political campaigns in impacting marketing and sale of products
- Techniques used by the gaming industry to attract teenagers and youths
- Analyzing successful business enterprises: A case study of Apple industry
- Adverse impacts of advertising alcoholic related products to children
- What makes a brand stay in the market for years without losing its meaning?
- Has technology replaced traditional marketing tools and strategies?
- The role of smartphone advertising in reaching the digital natives and tech-savvies
- The impact of radio and TV marketing on getting middle and working-class
- Compare and contrast new market entry strategies versus traditional ones
- How companies take advantage of impulsive or exorbitant buyers
- Evaluate the effectiveness of in-store branding
- Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
- The impact of social class on preparing marketing and promotional messages
- How centralized marketing affects global brands and products
Sport Marketing Research Topics
- The role of sports hubs in the management of sports organizations
- Facilities and services that help save costs on sports
- Sourcing of funding for sporting activities in developing countries
- The part of the World Cup and Olympic games on marketing strategies and promotional messages
- Marketing strategies that work best for football fans
- The effect of sports celebrities on marketing and promotions
- How effective is branding on sportswear as a marketing strategy?
- Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
- The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
- Consumer buying behavior with brand loyalty and types of sports buying behavior.
- Factors that cause people to buy certain sports products: A case of Nike
- Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
- Analyze the interior structure of a sports company and how this affects its marketing strategies
- Specific characteristics of companies that have excelled through sports branding and marketing
- The impact of the orientation of sports heritage, performance, and style in marketing
- Critically analyze the impact of using Chelsea as a brand name in product advertising
- The production and replacement of goods and services: A case of sportswear
- How sports brands operate effectively and competitively in international markets
- Creating the relevant skills for sports advertising and branding
- The impact of practical knowledge about innovative techniques of production in sports marketing
Best-Rated Research Papers Topics in Marketing
- Evaluate the effectiveness of online shops as compared to the physical ones
- How multinational companies compete in the markets by creating an international marketing orientation
- Discuss how certain companies gain a competitive advantage in comparison to other companies
- Analyze the importance of concentrating on the needs of consumers when composing marketing messages
- The essence of feedback from clients in a marketing strategy
- How have giant companies remained and strengthened their leading position in the European sports industry?
- Discuss the underlying aspects of modern advertising
- The effectiveness of poster advertising on bus stations before the launch of a product
- Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
- Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
- How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
- Ways of determining the budget for a marketing campaign
- Assess the workability of creating an innovative and creative marketing message
- Discuss how companies strike a balance between making profits and effective marketing strategies
- Should modern marketing messages be informative or persuasive?
- The impact of comparative marketing messages on the behavior of a product in the market
- Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
- The role of integrated marketing information of an organization on its marketing plans
- How to discover management trends in market segments
- Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace
Research Topics in Real Estate Marketing
- Why finance is a critical consideration in real estate marketing
- Reasons for the fluctuating financial system in real estate
- The impact of coronavirus and recession on the real estate industry
- Is the curriculum on real estate marketing effective in producing talented minds?
- The effects of property finance marketing on the modern society
- The role of business investors in helping people own homes
- Owning a Home and the Effect of Credit Unions
- Challenges and benefits of mortgages and loans on the real estate industry
- Explain how real estate companies can cope with business financial loans
- Give a detailed analysis of potential customers in real estate marketing messages
- Discuss the various property financing versions in the USA
- Evaluate the importance of studying Geography and finance in real estate marketing
- Discuss the slow rate of growth of real estate industries in developing countries
- Why have real estate marketing messages been greeted with a cold shoulder?
- Discuss the unexploited possibilities and opportunities in rural areas
- How to maintain equity and still control debt funding in real estate industries
- The role of investors together with institutional traders in managing the real-estate companies
- Technologies advances in real estate that are transforming the industry
- How the fiscal sector is affecting property market developments
- Assess how real estate companies are coping with the changing market demands
Sample Marketing Research Project Ideas
- Distinguish between brand loyalty as a behavior and as an attitude in marketing
- The importance of rankings concerning the popularity of brands
- Discuss marketing strategies that create a higher self-confidence in buying decisions
- Analyze the higher level of risk in purchasing decisions
- Why some customers are more store loyal than others
- The role of global brands in creating a marketing ecosystem
- Discuss the history of world commerce and how marketing strategies have evolved over time
- How has the internationalization of finance and business affected marketing?
- The importance of geographical extension among marketers
- Why do customers pay keen attention to the price of products
- The role of mass production in determining the marketing strategies
- How to balance between demand and supply when creating marketing messages
- How to create a suitable image for a brand, product, or service
- The impact of global brands communicating in worldwide sports events
- A primary investigation of what motivates people to buy certain products over others
- How virtual communities help marketers communicate their messages
- An exploration of using cinematic media to promote food products
- The impact of personal styles and preferences on marketing messages
- What effect do personal statements from celebrities have on marketing strategies?
- An analysis of sponsorship based on marketing
High-Quality Marketing Thesis Topics
- The implications of social media marketing on cost and speed of delivery
- An investigation of the relationship between marketing messages and customer emotions
- Examine the relationship sources of income and buying behaviors
- Research into the causes of the decline of newspaper advertising
- Are marketing messages overrated?
- The impact of brand ambassadors on user-generated branding programs
- Explore the effects of integrating relationship marketing strategies
- Effects of increased commercialization
- How often should a promotional notice be posted in a day?
- Do global warming and its consequences have anything to do with marketing?
- How to create an emotional appeal in marketing messages
- Analysis of strategic success factors in the internalization of marketing messages
- The impact of repetitive advertising upon consumers
- International business management strategies that work well for start-ups
- The effect of marketing messages on the physically disabled
- Evaluate how marketing messages have been used to spread sexual messages
- Discuss the legal and ethical implications of marketing
- How to craft compelling marketing messages that do not discriminate against race
- What causes the relevant authorities to ban particular marketing messages?
- The impact of creating controversial sports messages
Motivating Marketing Research Questions
- Opportunities and threats to marketing products and services overseas
- How long have you been a customer, and what has kept you going back?
- How can companies attract their target audience more often?
- Factors that necessitate one company to stand out from another
- How to improve your product and service delivery
- Practical ways of better serving your clients
- Discuss how big is your potential market
- Will this market segment grow or shrink in the future?
- What other products and services out there are similar to the ones we are offering?
- Who are our top competitors, and what are they doing differently from us?
- What portion of the market share do our competitors own?
- What part is available for you to own or take?
- What is the educational level of the people you are writing the promotional message to?
- What is the household income of your potential market?
- What is the impact of the household size on the kind of marketing strategy to compose?
- What are the hobbies and interests of your potential clientele?
- What are the most significant challenges you are likely to encounter when marketing?
- What is your preference when it comes to making purchases?
- What determines the shop or boutique where you buy your products?
- How will the product fit the needs of the potential clients?
Must-Have Marketing Research Topics For College Students
- Latest marketing strategies in the light of the changing mobile customer experience
- How country relations impact the marketing communication messages used at the cross-border level
- The new way to boost sales through conversational strategies
- The impact of marketing conferences and conventions on the practice
- Why most companies slash marketing budgets at the expense of profits
- The role of marketing automation in reaching out to more clients
- The importance of social networking in developing contacts for marketing
- Discuss the effectiveness of content marketing for the entertainment industry
- The essence of tag lines in creating memorable marketing messages
- Why should a company have customer evangelists?
- How to incorporate value prepositions in marketing messages
- The impact of marketing messages on millennial and Generation X
- How companies are using blogs and YouTube to market their products
- Discuss the effectiveness of online marketing among the youth
- Should nonprofit organizations prepare marketing messages?
- The importance of web analytics in determining the performance of a marketing message
- Do companies follow procedure when it comes to permission email marketing?
- Explore the various challenges of email campaigns
- Discuss the effectiveness of word-of-mouth marketing strategy
- Why the voice of the consumer is necessary for a marketing campaign
Hot Topics in Marketing
- Analyze the developments made in B2B marketing
- Discuss the qualities of a top-notch advertisement copy
- What is the importance of benchmarking in business marketing?
- The role of brand management in keeping it afloat
- Discuss the effectiveness of corporate blogging
- Evaluate marketing strategies that consider customer engagement
- How to retain customer through marketing campaigns
- How to market products amid economic crisis
- The impact of 5G on high-tech marketing
- How does hiring outside resources affect marketing?
- The essence of keywords in online marketing
- The rise of personal branding on Instagram and YouTube
- How to collaborate marketing operations in different localities
- Analyzing the consumer buying behavior of apple laptops
- The impact of family orientation on the consumer behavior
- Features that clients look for when purchasing online products
- Why companies should understand customer perceptions of their products
- Discuss the relationship between corporate social responsibility and sales
- Evaluate the acceptance of direct marketing from people
- The impact of click baits on marketing strategies: Are they ethical?
Marketing Class Project Ideas
- The impact of sentiments from brand ambassadors on the performance of products
- Consider the behavior of consumer purchases online and offline
- What makes a person refer his/her to a particular product?
- Why products go viral
- The emotional value of marketing messages
- Significance of a cashless society
- Augmented reality and marketing
- Understanding car buyers
- How humor affects advertising
- Triggers to impulsive buying behavior
- Customer satisfaction among young adults
- Male and female marketing techniques
- Impact of customer perceptions
- Political marketing in the USA
- Brand management
- Market targeting
- Market forecasting
- Purchasing management
- Product positioning
- Nonprofit marketing
Digital Marketing Research Topics
- Social media marketing
- Telemarketing
- Smartphones and relationship marketing
- Pitfalls of e-marketing
- Marketing timing across social media platforms
- Digital market segments
- Customer privacy
- Confidentiality
- Black Fridays
- Snapchat marketing
- Virtual reality technology
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Marketing Dissertation Topics
Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.
The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!
To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.
Relationship Marketing Dissertation Topics
Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.
- Social Networks and Marketing Dissertation Topics
Ethics in Marketing Dissertation Topics
Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:
- Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
- Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
- What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
- Are switching costs effective barriers to customer retention in the airline industry?
- How can Amazon.com charge a premium price by using its diverse set of services and products?
- What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
- To what extent does Café Nero’s app foster customer loyalty?
- How and why can relationship marketing be used to attract new customers through social media?
- How does product quality affect customer loyalty among high and low contact products?
- Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
- How do retailers cope with polygamous behaviour among consumers?
- How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
- In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
- How can companies adopt social media for successful development of relationship marketing with customers?
- What are the challenges for small companies when adopting social media for increasing customer loyalty?
- Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
- Exploring the efficacy of customer service chatbots – helpful or frustrating?
- Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.
Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:
- An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
- How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
- Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
- How does the relative importance of tangible and intangible brand values vary across product types?
- Using digital methods to increase brand salience – a case study approach.
- Do leading brands need to have the products which attract a large number of customer segments?
- How is brand image affected by product availability for SME?
- Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
- How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
- How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
- How can innovations sustain brands through the use of social media marketing?
- Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
- Using social media marketing to attract customers to brands of small companies.
- How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
- Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.
The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:
- How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
- How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
- Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
- In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
- Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
- How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
- Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
- How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
- Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
- Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
- How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
- Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
- Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
- Using social media to reduce the cost of direct marketing: The case of small companies in the UK.
For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.
- How does innovation and culture influence the market performance of SMEs in China?
- Native advertising: Exploring its effectiveness in the UK, China, and the US.
- What are the effects of social media on organisational culture in the UK’s fashion industry?
- How is globalisation affecting the organisational culture of Toyota’s global operations?
- How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
- How does culture affect the marketing of automotives? The Case of Toyota in China.
- What effect does culture have on marketing communications? The case of Coca Cola in India.
- How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
- Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
- How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
- How do supermarket chains overcome language differences in Switzerland?
- How can banks use pricing strategy to boost customer satisfaction and profitability?
- How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
- How can countries use national culture to help them promote major exports? The case of the Champagne region, France.
Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:
- What motivates consumers to purchase products from Amazon?
- What are the uses and gratifications associated with consumer online reviewing?
- How does marketing intelligence and planning affect sports marketing?
- How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
- What are customers’ perceptions towards green marketing?
- What are customers’ attitudes towards digital marketing activities of Burberry?
- What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
- What are the effects of negative word-of-mouth communications on organisational performance?
- How does gender effect information processing among consumers of luxury goods?
- What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
- How does gender effect selective distortion among luxury goods buyers?
- What role does learning play among functional online advertisements?
- Does the importance of beliefs and attitudes vary across low and high involvement products?
- How does gender influence online purchase behaviour of luxury goods?
- How is social media affecting the buying behaviour of luxury goods in the fashion industry?
When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:
- How can firms customise their products? The case of Apple.
- What are the effects of a successful digital marketing campaign on Dior’s brand performance?
- What are the benefits and challenges of using social media to market luxury goods?
- How does using web analytics for digital marketing enhance brand performance?
- What is the impact of digital marketing innovation on Apple’s performance?
- What are the benefits and challenges faced by Burberry in using digital marketing?
- How can firms personalise their products? The case of Nike.
- An assessment of the value of assortment to customers: The case of Dell Computers.
- How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
- How does visual constituency affect site identity and product attitude?
- How does gender affect online consumption behaviour?
- How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
- What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
- How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
- An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.
Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:
- How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
- How can brand image be conveyed in a mobile marketing environment?
- Can a strong brand image be built through mobile marketing techniques?
- What do customers want from mobile marketing messages?
- How does location influence mobile marketing communications?
- What role does timeliness play in mobile marketing communications?
- What are the advantages and disadvantages of push and pull mobile marketing strategies?
- How can mobile marketing be used as a viral marketing tool?
- How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
- How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
- How can marketing managers drive consumer acceptance of mobile marketing?
- What impact does brand personality have on purchase intentions in the context of mobile marketing?
- What are the diffusion and success factors of mobile marketing?
The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:
- How do price adjustment strategies vary in online and offline environments? The case of music sales.
- Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
- How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
- The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
- The impact of product information availability and persuasive advertising on consumer behaviour.
- Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
- Advantages and disadvantages of online advertising in international marketing.
- Can point-of-purchase promotions be as effective in an online environment as they are offline?
- How important is location to customer choice in the UK’s airline industry?
- How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
- Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
- How important is the Marketing mix for non-profit organisations?
- The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.
Social Media Marketing Dissertation Topics
Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.
- What uses and gratifications are provided by beauty brands’ social media content?
- A content analysis of Food brands Instagram posts.
- An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
- Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
- How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
- A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
- What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
- Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
- Does traditional customer loyalty apply to consumer behaviour in social media networks?
- How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
- Can firms measure the ROI of their social media marketing?
- An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
- Usage, barriers and measurement of social media marketing: Implications for marketing managers.
- The impact of social media marketing on brand loyalty.
- How do firms use social media marketing to encourage customers’ purchase behaviours?
- How do vegan brands use social listening to enhance their marketing strategy?
- Instagram, influencer marking and trust – a critical investigation.
- Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?
The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:
- The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
- Exploring Patagonia’s marketing strategy – Green or Greenwashing?
- The impact of FairTrade labels on consumers’ purchase behaviours?
- Vegan vs cruelty-free: the politics of labelling and why it matters.
- What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
- How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
- What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
- Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
- How have spam laws improved marketing ethics online?
- What factors distinguish a consumer’s choice of most and least socially responsible firms?
- How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
- The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
- The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
- The role of trust in building company reputation and brand equity through CSR initiatives.
- Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.
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Dissertation Topics in Marketing: The Complete List
by Antony W
July 7, 2022
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Marketing is an art and a science in a proportionate mix, an area that combines a variety of subjects such as business, psychology, and sociology.
Given that marketing is a dynamic filed often subject to numerous changes, there will always be gaps in marketing studies that you have to identify and fill.
And it all starts with choosing the right dissertation topics in marketing.
Unfortunately, thinking of a topic to explore from off the top of your head is often a wrong approach that yields poor results. More often than not, you have to do some research and brainstorming, but that also takes a lot of time.
We’re to help you save time that you would have otherwise have to spend researching your topics by giving you some ideas that you can base your research on right now.
Whether you’re into direct marketing, branding, relationship marketing, consumer psychology, marketing mix, social networks, or online marketing, here are 50+ dissertation topics that you can explore.
20+ Dissertation Topics in Marketing
The following is a list of 50+ marketing dissertation topics that you can start exploring right away:
Branding Dissertation Topics
Branding is a body of literature, which examines the approach or strategies that brands can use to pursue competitive advantages.
The primary focus of branding is a business’ promise to its consumer base through effective management, equity, and brand extensions. Some of the topics worth exploring in your dissertation are as follows:
- How does the relevance of physical and intangible brand values differ across product types?
- How can social media marketing be used to maintain businesses via innovation?
- What impact does unethical behavior have on brand image? Shell, Nike, and Starbucks are three examples.
- Targeting ethnic markets: The instance of Indian food clients in the UK grocery industry
- A case study approach to using digital tools to promote brand salience.
- How can businesses utilize smartphone applications to boost brand equity?
- Do customers truly comprehend a company’s brand values?
- Using social media marketing to attract clients to small business brands.
- An investigation into the link between perceived risk and brand equity: A comparison of supermarkets in the United Kingdom.
- Do leading brands need to offer items that appeal to a diverse range of client segments?
- What effect does innovation have on customer brand resonance? A case study of hospitality firms having to innovate because to COVID-19.
- For SMEs, how does product availability effect brand image?
Also Check: Sociology Dissertation Topics
Relationship Marketing Dissertation Topics
The primary focus of relationship marketing is to ascertain long-term customer engagement with a business.
Instead of depending on transactional means, businesses invest in means that build customer relationship and loyalty, making this an important area to focus on. Some dissertation topics in this area include:
- What are the motives and expectations for firms to use loyalty programs to acquire customers in the end?
- How does Waterstone’s use its online shop and smartphone apps to increase client loyalty?
- When compared to clients of Amazon.com, how does customer loyalty at Waterstone’s vary when they shop online rather than in-store?
- In today’s competitive business climate, what are the obstacles for Tesco’s loyalty card scheme?
- How does the quality of a product effect consumer loyalty in high and low touch products?
- How does Amazon.com justify charging a premium for its varied assortment of services and products?
- In the airline sector, are switching fees significant impediments to client retention?
- How do merchants deal with polygamous behavior among their customers?
- Can luxury goods companies keep clients from switching by offering a one-of-a-kind collection of services and products?
- Relationship marketing can be used to attract new customers via social media, but how and why?
- How much does Café Nero’s app encourage client loyalty?
- Analyzing the value of personalization and customization in digital relationship marketing in the age of COVID-19.
- How can businesses use social media to establish customer relationship marketing?
Also Check : Management Dissertation Topics
Direct Marketing Dissertation Topics
Direct marketing is all about bringing products and services directly to a wide range of consumers through advertising.
Marketers depend on media such as magazines, newspapers, TV, and radios to create awareness and acquire new customers.
Some direct marketing topics that can fit in a marketing dissertation include:
- How does the relevance of variables influencing online selling differ by product category in the UK services industry?
- Do customers understand how to defend themselves from dubious direct marketing practices employed by social media marketing firms?
- Connecting with clients via SMS and email: Direct marketing has both advantages and disadvantages.
- Evaluating the efficiency of direct marketing by cosmetics businesses on YouTube.
- Using social media to minimize the expense of direct marketing: A case study of small businesses in the United States.
- What are the differences between online and offline prospecting methods?
- What effect does message length have on the effectiveness of direct marketing messages? A contrast between internet and traditional media.
- What effects do free online chat rooms have on customers’ reactions to direct sales pitches in social media environments?
- Is it possible for online marketing to be as effective as a group-oriented instrument as it is as an individual-oriented one?
- How do Tesco and Body Shop use loyalty programs to market directly to customers?
- Is it possible to utilize direct internet and social media marketing to establish customer connections, or is it merely a transactional medium for acquiring new consumers in the short term?
- In an increasingly diversified international selling environment, how does telemarketers’ country (accent) impact client response?
- Social media marketing as a strategy for targeting premium customers: advantages and disadvantages for small businesses
Also Read: Engineering Dissertation Topics
Interesting Marketing Dissertation Topics
In our guide to choosing dissertation topics, we recommend that you focus on the topics that you find interesting to explore. That way, it becomes easier for you to start, focus on, and complete your dissertation project on time.
Here are some interesting topic ideas to explore:
- What are brand values in digital marketing, and how may they influence customer decisions?
- Increasing sales by combining online and offline marketing strategies.
- What are the most essential factors that customers consider before making a purchase?
- Is family orientation a factor in purchasing decisions?
- The function of standardization in global marketing.
- Does innovation have an impact on client retention?
- How does customization effect sales?
- How have political marketing tendencies changed over the previous decade?
- SMS marketing has both advantages and disadvantages.
- How does market segmentation effect sales channels?
About the author
Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.
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A List of Great Sample Dissertation Topics in Marketing
Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.
- What factors can influence the marketing strategy success?
- Manipulation tactics and consumer behavior: creating a desire to purchase.
- Negative effect of advertising on teenagers.
- The impact of branding on customer behavior: comparative analysis of Apple and Samsung.
- What marketing strategies should be used for hotel business to attract new clients?
- The importance of psychographics methods in marketing schemes.
- Life style and marketing.
- Effective Internet marketing activities: what should we expect in the future?
- Social media as an effective tool to promote business.
- Does irritating and silly advertising reach customers more effectively than an ordinary one?
- The usage of successful brands advertising methods in political campaigns.
- Can food product labels influence customer behavior?
- Impulsive buying: social and psychological aspects.
- What factors can affect the success of a new brand?
- The impact of advertising on acquisition of bad habits by teenagers.
- Branding and customer satisfaction.
- Consumer attitude towards functional food.
- Differences in male and female consumer making decision process.
- How can celebrities influence consumer buying decision?
- What are the most beneficial ways to build customer loyalty?
- How do demands change upon generations?
- Can effectiveness of advertising depend on a social network?
- Can language influence product identity?
- Why is it important to know the national culture when promoting the product?
- Does gender influence customer buying decision?
- The effect of globalization and customer behavior.
- How do marketing methods differ across the cultures?
- What are the major strategies to attract potential clients?
- Should leading brands have products of the highest quality?
If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.
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70+ Dissertation Topics in Marketing 2024
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Princi Rai ,
Mar 4, 2024
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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.
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Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.
Table of Contents
What are Dissertation Topics in Marketing?
Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.
- Top 10 Social Media Marketing Dissertation Topics
Top 10 International Marketing Dissertation Topics
- Top 10 Marketing Ethics Dissertation Topics
- Top 10 Marketing Strategy Dissertation Topics
- Top 10 Product Development Dissertation Topics
A study effort or academic paper that focuses on a particular facet or subject within the discipline of marketing is called a marketing dissertation. In marketing or similar fields, it is usually a significant piece of work that is needed for undergraduate, graduate, or doctorate degrees.
Through original research, data analysis, and intellectual presentation of findings, a marketing dissertation seeks to advance the area of marketing by bringing fresh perspectives, ideas, or information to the table.
The top 10 general dissertation topics in marketing revolve around data privacy and successful e-commerce experience; a few of them are listed below for students' reference:
- Artificial Intelligence's Effect on Personalized Marketing
- Data Privacy and Digital Marketing
- Ethical Considerations Influencer Marketing in the Metaverse
- Functions of Voice Search in Content Strategy and SEO
- Digital-era sustainability marketing
- Consumer Behaviour after the Cookie Revolution
- The Effect of Social Commerce on the Success of E-Commerce
- Cross-Channel Attribution Models in Marketing
- Strategies for Niche Markets in Digital Marketing
- Augmented Reality's (AR) Function to Improve User Experience
Also Check : Career Options after MBA Marketing: Highest Paying Jobs, Top Recruiters
In this category, all the techniques associated with binding audience engagement and creating brand awareness are included. Dissertation topics in marketing associated with branding and advertising are listed below:
- Storytelling's Place in Brand Development
- Customer Views on Authenticity in Marketing
- Social Media Advertising's Effect on the Sustainability of Brand Images
- Marketing Tactics and Customer Reaction
- Celebrity Endorsements' Effect on Brand Equity
- In the Age of E-commerce, Brand Loyalty
- The Effectiveness of Humour in Advertising
- In the Market for Luxury Goods and Branding
- Brand Recognition and Advertising
- Effects of Visual Identity on Consumers in the Metaverse
Topics focusing on consumer behavior and their point of view towards any brand are critically analysed. Dissertation topics in marketing on consumer behaviour are listed below:
- Online Reviews' Effect on Consumer Purchase Decisions
- Consumer Conduct in the Retail Environment Following the Pandemic
- Consumer Behaviour Across Cultures in International Marketing
- Consumer Reactions to Ethical and Sustainable Branding
- Purchase Patterns in Internet Retail
- The Mentality Behind Pricing Techniques
- Social Influence's Significance in Consumer Behavior
- Price sensitivity vs. brand loyalty
- Customer Conduct for Subscription-Based Services
- Consumer Behavior in Shopping Using Augmented Reality (AR)
Also Check: 70+ Architecture Dissertation Topics in 2024
Top 10 Social Media Marketing Dissertation Topics 2024
Social media marketing primarily focuses on creating brand value on social media platforms; a few dissertation topics in marketing on social media are listed below:
- Social Media Influencers' Function in Promoting Brands
- Utilising Augmented Reality (AR) Filters for Social Media Promotion
- The Impact of Social Media Advertising on Consumer Intentions to Purchase
- Crisis Management on Social Media and Brand Image
- User-Generated Content (UGC) and Its Place in Social Media Marketing
- Social Media Algorithms' Impact on Content Visibility
- Social Media Marketing Techniques and Customer Conduct
- Privacy Concerns' Effect on Social Media Marketing
- Marketing Using Social Media in the Metaverse
- Chatbot's Application in Social Media Customer Support
Exploring multinational brands, adapting their branding strategies and investigating the challenges and opportunities faced by international companies in dissertation topics in marketing are listed below:
- International Branding Approaches and Cross-Cultural Consumer Views
- Approaches to Entering Emerging Markets
- Political and Economic Aspects' Effects on International Marketing
- Cross-Border Electronic Commerce and Global Consumer Trends
- Cultural Modification of Marketing Messages for International Campaigns
- International Marketing: Global Supply Chain Management and Sustainability
- Localization's Significance in Global SEO
- In International Marketing, Market Segmentation
- Strategies for International Influencer Marketing
- The Effect of Consumer Perceptions Across Cultures on Product Localization
Also Check: Thesis Vs. Dissertation - Meaning, Differences and Similarities
Top 10 Marketing Ethics Dissertation Topics 2024
Topics associated with all the marketing ethics and moral values are included in the dissertation topics in marketing ethics and are listed below:
- Targeted Advertising's Ethical Consequences
- Sustainability and Ethical Marketing Strategies
- Data security and consumer privacy in electronic advertising
- The Importance of Moral Leadership in Marketing Companies
- Influencer Marketing Ethics
- Fair Trade Promotion and Virtuous Consumer Conduct
- Moral Issues in Cause-Related Advertising
- Principles in Social Media and Accountability of Influencers
- Challenges of Ethics in Cross-Cultural Marketing
Top 10 Marketing Strategy Dissertation Topics 2024
All the techniques associated with marketing strategies are listed in the dissertation topics in marketing strategies below for student's reference:
- Marketing's Digital Evolution Strategies
- Agile Strategies for Marketing in a Changing Setting
- Difference and Competitive Positioning Approaches
- Strategies for Entering and Expanding
- Markets Worldwide Brand Repositioning
- Creative Techniques for Product Launches
- Strategies for Content Marketing in the Digital Age
- Strategies for Customer-Centric Marketing
- Social Media Techniques for Engagement and Creation of Brands
- Sustainable and Corporate Social Responsibility (CSR) Marketing Strategies
Also Check: 100+ Dissertation Topics in Education in 2024
Top 10 Product Development Dissertation Topics 2024
Product development is a significant aspect, and dissertation topics in marketing based on product development are listed below for students:
- Open Innovation and the Creation of New Products
- Agile Methods for Product Development
- Designing Sustainable Products
- Product Innovation and User-Centred Design
- Multifunctional Groups in the Creation of New Products
- Networks of Development and Product Innovation
- Technology's Place in Product Development
- Verification and Testing of Markets for New Products
- Co-creation with consumers and innovation in products
- Discovery and Product Portfolio Planning
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60 Interesting Marketing Dissertation Topic Ideas
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Developing an impressive dissertation is an important step in receiving a degree and meeting all your academic goals. To come up with a paper of excellent quality, you need to pick a winning topic in marketing, make use of the proper paper format, collect only relevant facts and data, and describe all your findings in an original way. To rocket launch your writing process, it is vital to explore the best marketing research paper topics and choose the one and only to complete your assignment. Below you will find dozens of marketing topics to write about; all are fresh, understandable, and easy to write.
Best Way to Select Brilliant Marketing Research Project Ideas
The most necessary thing you should pay attention to when surfing online for marketing research topics is to grab only relevant solutions that are reinforced by the ideas and concepts of proven experts in the chosen field. It is better to avoid putting into practice innovative or out-of-the-box ideas since you will hardly find enough sources to complement your topic. Always choose marketing topics for research with data accessibility in mind. If you can use the existing literature to build your academic paper, this is always a good sign. If not, it is better to look for a more researchable solution. In other words, if you can collect many credible sources to use during your writing process, you will have a chance to create a top-notch dissertation faster and easier.
Furthermore, it is important to find a gap in the existing sources that will become the basis of your paper. Of course, this might be extremely challenging, so you might often ask the professor about the consultation on choosing marketing dissertation topics. However, it is always better to make a list of marketing-related topics beforehand to spend your time during consultation more effectively.
Easy Digital Marketing Thesis Topics and Ideas
When it comes to completing difficult academic assignments that require advanced research and collecting numerous facts, it is better to stick to easy marketing topics you have at least a basic understanding of. Digital marketing is a niche everyone has heard about millions of times. Moreover, it is a practical and modern topic with tons of handy sources available.
- The role of marketing campaigns on social media.
- Increasing brand awareness among different target audiences online.
- How to set up customer-centric marketing campaigns to drive online sales.
- How to improve brand loyalty online.
- The effectiveness of social media marketing.
- Most effective ways to take the best from a marketing campaign launched on a chosen digital channel.
- Why do people get annoyed by ads, and how to avoid it.
- Advantages of using customer targeting techniques and methods.
- The perspectives of using AI tools in digital marketing.
- Using digital marketing techniques in the financial sector.
- Pay-per-click marketing campaigns: pros and cons.
- How to find keywords for online campaigns.
- Digital marketing during the COVID-19 crisis.
- Online ads: advantages and drawbacks.
- Using influencers in online marketing.
- Data mining marketing principles.
- Celebrities and online marketing.
- Marketing capability and digitalization.
- TV ads: is this marketing channel still effective?
- The impact of digital ads on children’s minds.
International Marketing Research Ideas
Globalization is one of the hottest trends in many fields. Many products and services are sold out to customers from various countries. Thus, international marketing requires completely different approaches and techniques. You can easily choose one of the solutions for your academic paper from the list of marketing research topics below.
- The basic features of the international selling environment.
- How to launch campaigns designed for audiences in different countries.
- How global marketing regulations can impact international corporations.
- Experimental marketing in the United Kingdom.
- Selling goods and services globally: top marketing strategies.
- Internal marketing in the Australian hotel industry.
- Most effective techniques for international pricing policies.
- The benefits of geo segmentation of the target audience.
- Individual customer approach in international marketing.
- How to avoid discrimination in marketing.
- Promotion on Chinese markets: top challenges.
- Online advertising in international marketing.
- Modern international brand building techniques.
- Target audiences for advertising in India.
- Marketing for global non-profit organizations.
- International public relations campaigns.
- Marketing campaigns for aviation.
- Global trends in online promotion.
- The future of radio advertising.
Hot MBA Dissertation Topics You Can Start Writing About Now
Composing a successful MBA paper might take tons of time and effort. However, if you grab a splendid topic for your academic assignment, the chances are that you will be much more effective during writing. Remember that it is vital to find a healthy balance when choosing the right topic for this type of paper - it should be neither too easy to write about nor too complex. Picking up an idea that corresponds to your academic level is key to successful writing.
- How to develop an effective marketing strategy during the coronavirus crisis.
- Most innovative customer satisfaction methods: tools and strategies.
- The differences between female and male consumer preferences.
- The correlation between advertising strategies and corporate ethics.
- The connection between marketing and psychology of persuasion.
- The analysis of trends and tendencies in TV advertising.
- Factors that improve customers’ purchase intentions.
- How to use game theories for successful branding?
- Top brand identity strategies and how to implement them.
- Communication barrier and consumerism.
- The role of service support in marketing.
- Best marketing solutions for small businesses.
- Standardization in global marketing.
- Green marketing techniques and methods in logistics.
- Unethical behavior and brand image.
- Social responsibility in marketing.
- Sales and product packaging.
- Key factors of relationship marketing.
- Marketing across cultures.
- Market orientation for startups.
- Charity marketing techniques.
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Theses/dissertations from 2023 2023.
How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim
Theses/Dissertations from 2022 2022
Spillover Effects in Product Customization , Samuel Babu Sekar
Theses/Dissertations from 2021 2021
External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann
Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu
Theses/Dissertations from 2020 2020
The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu
Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey
Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen
Theses/Dissertations from 2019 2019
How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell
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The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt
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Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan
The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin
Product Shadows and Ad Evaluations , Nazuk Sharma
Theses/Dissertations from 2016 2016
Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa
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How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo
Theses/Dissertations from 2014 2014
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The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle
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Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott
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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
![thesis topics online marketing Ramona Sukhraj](https://knowledge.hubspot.com/hs-fs/hubfs/ramona-sukhraj-headshot.jpeg?width=48&height=48&name=ramona-sukhraj-headshot.jpeg)
Published: August 08, 2024
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
![thesis topics online marketing marketer using marketer research methods to better understand her buyer personas](https://www.hubspot.com/hs-fs/hubfs/marketing-research-methods-featured.png?width=595&height=400&name=marketing-research-methods-featured.png)
From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.
And let me tell you: having the right marketing research methods in your toolbox is a must.
Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.
How to Choose a Marketing Research Method
Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.
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Free Market Research Kit
5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research
- SWOT Analysis Template
- Survey Template
- Focus Group Template
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Click this link to access this resource at any time.
1. Identify your objective.
What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.
Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.
For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).
Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.
2. Determine what type of data and research you need.
Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)
- Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
- Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.
Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.
For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.
However, truth be told, the two really work together.
Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.
For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.
(As they should.)
Primary Research vs Secondary Research
You’ll also want to understand the difference between primary and secondary research.
Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.
Some examples include conducting experiments, surveys, interviews, observations, or focus groups.
Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.
So, which is better?
Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.
You are in full control and best equipped to get the reliable information you need.
3. Put it all together.
Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.
For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.
You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.
This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.
Best Market Research Methods for 2024
Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.
Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.
Primary Research
1. interviews.
Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.
I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.
What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.
What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.
Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.
2. Focus Groups
Focus groups are similar to conducting interviews but on a larger scale.
In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.
They are ideal for collecting long-form, open-ended feedback, and subjective opinions.
One well-known focus group you may remember was run by Domino’s Pizza in 2009 .
After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.
It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.
The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”
The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.
The brand continues to conduct focus groups and share real footage from them in its promotion:
What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.
What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.
Best for: Product research or development
Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.
3. Surveys or Polls
Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.
They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.
A great example of a close-ended survey is HubSpot’s annual State of Marketing .
In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.
The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.
It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.
Apple is no stranger to surveys, either.
In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”
![thesis topics online marketing Screenshot of Apple’s Consumer Pulse Website from 2011.](https://knowledge.hubspot.com/hubfs/Marketing-Research-Methods-1-20240801-9051477.webp)
"For example, we did a large voluntary survey of email subscribers and top readers a few years back."
While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”
Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.
The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.
People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.
What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.
What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.
Best for: Product testing and competitive analysis
Pro tip: " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."
Secondary Research
8. public domain or third-party research.
While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.
Some reputable resources you can use include:
- Pew Research Center
- McKinley Global Institute
- Relevant Global or Government Organizations (i.e United Nations or NASA)
It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).
If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)
What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.
What I dislike: You may not find data specific to your needs.
Best for: Companies under a time or resource crunch, adding factual support to content
Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”
9. Buy Research
If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .
What I like: Same as public domain research
What I dislike: You may not find data specific to your needs. It also adds to your expenses.
Best for: Companies under a time or resource crunch or adding factual support to content
Which marketing research method should you use?
You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.
My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.
Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.
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Dark marketing on social media platforms helping fuel the trade of potentially harmful products
By Jay Bowman
Topic: Social Media
Dark marketing refers to ad campaigns that can be hard to observe and even harder to track back to legitimate businesses. ( Pixabay: Ron Hoekstra )
When Issy Coghill interacted with an ad for a vape purporting to help with anxiety, the 21-year-old's social media feed changed dramatically.
All of a sudden, their ads "started getting more curated for alternative smokes". Issy found a brand that appeared to have a legitimate online store — and claimed to have relationships with trusted mental health organisations.
"I bought [one], received it, and six months later the store I bought it from shut down overnight."
An email from the online retailer, which was shut down last year. ( Supplied: Issy Coghill )
Issy's product didn't cause any serious health issues — but other people haven't been so lucky.
In June, five people were hospitalised with seizures and vomiting after consuming "mushroom gummies" , which had been advertised on social media as an anxiety treatment.
The incident led to a national recall and prompted warnings from health authorities across Australia.
But it's also thrust another issue into the spotlight — the rise of dark marketing.
Young Australians 'bombarded' by 'manipulative' and 'creepy' ad campaigns
Dark marketing refers to ad campaigns that can be hard to observe and even harder to track back to legitimate businesses, according to University of Queensland associate professor Nicholas Carah.
Nicholas Carah says 'dark marketing' is making it easier for dodgy sellers to operate online. ( ABC News: Mark Leonardi )
A recent multi-university study in partnership with Victoria Health found young Australians are being "bombarded" by "manipulative" and "creepy" dark marketing campaigns online.
"Once upon a time, everyone would see the ads on television or on billboards, but now they're only seen by particular people," Dr Carah said.
"So as a public we don't have a sense of what ads might be floating around out there."
He said advertisers "scoop up data" about users to feed into algorithms that target ads to particular people at particular moments.
The Therapeutic Goods Association (TGA) said it increased its focus on online advertising of therapeutic goods after the COVID pandemic began.
In the 2021-22 financial year 1,147 non-compliant ads were removed, it said, and the following year, 16,328 ads were removed across 10 platforms.
The top three products advertised were pain medication, alternative medicines and weight-loss products.
Advertising for 'dangerous' products appearing online
Dr Carah said it could be hard to tell whether dark marketing was getting more or less prolific because the source of the ads were often hard to track.
Platforms such as YouTube, Instagram, and TikTok employ "brand safety controls" that ensure advertising on the site is of a certain quality.
An advertisement promising to ship vapes to Australia, despite a ban on the importation of single-use devices. ( Supplied )
But Dr Carah said those controls aren't fully effective.
"We see examples of a dangerous product that's been advertised or sold to a platform, or generative AI tools that create fake news — which is basically illegal — but that advertising is still getting through and appearing on those platforms," he said.
"The platforms really don't help us understand the scale of the problems, because they don't provide ways of really being able to properly observe what's going on."
With "hundreds of thousands" of ads visible daily across online platforms, Dr Carah said it was not feasible to rely on individuals to report problematic ads.
Advertisers are also getting better at mimicking trusted brands.
"It's a much more difficult environment for consumers to figure out what's going on, and so traditional calls for consumers [to have] better literacy are only part of the solution," Dr Carah said.
Users can report ads on Instagram. ( Supplied: Jay Bowman )
He believes the platforms themselves need to be held more accountable for advertising.
Traditional broadcasters can suffer reputational damage and risk having their license conditions revoked if they break advertising rules, but online platforms aren't subject to similar rules, Dr Carah said.
"There's no technical reason why we can't set rules. It's just a social and political decision that we have to make."
A Meta spokesperson said it prohibited content in both ads and organic content that "promotes the buying and selling of pharmaceutical and non-medical drugs, and remove it whenever we find it".
"We continue to invest resources and further improve our enforcement on this kind of content," they said.
'QUEEEEEN': Raygun of Olympics breakdancing fame spotted busting moves, gains fan in Adele
Rachael gunn, also known as raygun, was spotted breakdancing in front of cheering fans on the heels of the 36-year-old's newfound fame stemming from her performance at the 2024 paris games.
![thesis topics online marketing thesis topics online marketing](https://www.gannett-cdn.com/authoring/authoring-images/2024/08/14/USAT/74797051007-trnd-adele-gushes-over-australian-breakdancer-thumb.jpg?crop=1919,1079,x0,y0)
Rachael Gunn , also known by her breakdancing name Raygun, went viral during the 2024 Paris Olympic Games , but the Australian is garnering even more attention after she was recently filmed busting a move or two in front of adulating fans.
Gunn is a 36-year-old university lecturer from Sydney who made waves with her performance at Place de la Concorde during the Paris Games' breakdancing competition. Many people online, and even Grammy-winning singer Adele, poked fun at Gunn's unique moves.
"I think it's the best thing that's happened in the Olympics the entire time," the British singer said about Gunn's dancing while on stage during a concert in Munich, Germany. "Did anyone see the breakdancing lady? Now I didn't even know that breakdancing was an Olympic sport these days. I think that's (expletive) fantastic."
Watch: Adele praises breakdancer Raygun during concert
Adele continued to say that she and her friends had been "laughing" for "nearly 24 hours" about Gunn's dancing, but she said it made her "very very happy."
Despite the jokes, Gunn continues to embrace the spotlight and some lucky fans even got a chance to see her breakdance in person. TikTok user @jeanmitchell posted a video of Gunn dancing in the street as fans surrounded her and yelled after each move. The caption was: "(Expletive) QUEEEEN"
@jeanmitchell_ FKN QUEEEEEN #RAYGUN #breaking #breakdancing #paris2024 ♬ original sound - Jeanos
How did Raygun do at the Paris Olympics?
Although Gunn is gaining fans, the Olympic judges were anything but as they didn't give the "B-girl" a single point throughout the competition. She was defeated by USA’s Logistx, France’s Syssy and Lithuania’s Nicka, losing 18-0 on each occasion.
Gunn, who wrote her PhD thesis on the intersection of gender and Sydney’s breaking culture, also repped Australia at the world championships in 2021 and 2022 before earning a spot at the Olympics through the Oceania championships in 2023, CNN reported.
"In 2023, many of my students didn’t believe me when I told them I was training to qualify for the Olympics and were shocked when they checked Google and saw that I qualified,” Gunn told CNBC earlier this month .
While most of the 32 B-boys and B-girls at the Paris Games had been breakdance battling since they were young, Gunn did not participate in her first battle until 2012.
“All my moves are original,” Raygun told CNN after competing in Paris. “Creativity is really important to me. I go out there and I show my artistry. Sometimes, it speaks to the judges, and sometimes, it doesn’t. I do my thing and it represents art. That is what it is about.”
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Tim Walz’s Class Project on the Holocaust Draws New Attention Online
Mr. Walz, now the Democrats’ vice-presidential nominee, asked his high school students in 1993 which country was most at risk for genocide. Their prediction came to pass: Rwanda.
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![thesis topics online marketing Tim Walz, wearing a suit and tie, gestures with his hands as speaks to a class of students.](https://static01.nyt.com/images/2024/08/09/multimedia/09election-live-walz-lessonplan-qtmh/09election-live-walz-lessonplan-qtmh-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
By Neil Vigdor
- Aug. 9, 2024
The prediction was spot on: Rwanda was barreling toward a devastating genocide.
It did not emanate from a think tank, but from a high school geography class in western Nebraska. The year was 1993. The teacher? Tim Walz, now the Democratic vice-presidential candidate and Minnesota governor.
Thirty-one years later, the class project is drawing new attention. Mr. Walz, a geography teacher at the time, had asked his students to take what they had learned about the Holocaust to predict which nation was most at risk for genocide.
“They came up with Rwanda,” Mr. Walz said, talking about the project at a conference last month . “Twelve months later, the world witnessed the horrific genocide in Rwanda.”
The project was reported on in a 2008 On Education column for The New York Times that has been widely shared in recent days. Mr. Walz had drawn the attention of the reporter, Samuel G. Freedman, for an earlier column because Mr. Walz was the only K-12 teacher serving in Congress at the time, Mr. Freedman said.
“While I was interviewing Walz for the initial column, he told me how the genocide project was one of his proudest moments as an educator,” said Mr. Freedman, who is now a journalism professor at Columbia University . That sparked Mr. Freedman to revisit the story later.
Mr. Walz, when he delivered the lesson plan, had been teaching global geography in Alliance, Neb., and had been chosen for a Belfer fellowship to the United States Holocaust Memorial Museum that was opening. Speaking at the conference last month, held by Esri, a company that makes G.I.S. software widely used in mapping, he said the project had a profound effect on his students and bred some cynicism.
“How could a bunch of students in western Nebraska, in Alliance, use a computer program and some past historical knowledge to come up with this?” he said. “Why was nobody doing anything about that?”
Several years later, when he was studying for his master’s degree in experiential education at Minnesota State University, Mankato, Mr. Walz wrote his thesis on Holocaust education, the Jewish Telegraphic Agency reported .
As governor, Mr. Walz signed a bill last year that requires high schools and middle schools to teach about the Holocaust, along with other genocides.
Neil Vigdor covers politics for The Times, focusing on voting rights issues and election disinformation. More about Neil Vigdor
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The following is a list of popular and relevant topics for an online marketing dissertation. Using best practices in online marketing. The success of Social media marketing. Effects of corporate branding on brand development. Functional digital marketing implementation for small businesses. Describe the harmful impacts of web advertising.
17. Internet Marketing for Global Companies. As you dive into the world of internet marketing for global companies, remember that the landscape is constantly evolving.Navigating this dynamic field requires a keen understanding of both the technological and cultural nuances that influence consumer behavior across borders.. Start by exploring foundational resources like 'Internet Marketing: A ...
Digital Marketing Dissertation Topics Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions. The evolution of digital marketing trends. Social media marketing effectiveness.
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
This article presents the 20 best digital marketing dissertation topics that can help you in your research. 1. The Impact of Social Media Advertising on Consumer Buying Behavior. Explores how ...
Sports Marketing Dissertation Topics. In the modern world, sports are present in everyone's life. So naturally, sports-related advertising significantly impacts a company's brand sales and income. Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field.
We invite you to check these compelling research paper topics about marketing and influencers: Measuring return on investment in influencer marketing. How micro-influencers impact small business growth. Authenticity versus promotion: Striking a balance. Ethics in influencer marketing: A critical review.
Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.
Marketing Dissertation Topics. This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing.
Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider. A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases. A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
Online Marketing Dissertation Topics. Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing ...
Sport Marketing Research Topics. The role of sports hubs in the management of sports organizations. Facilities and services that help save costs on sports. Sourcing of funding for sporting activities in developing countries. The part of the World Cup and Olympic games on marketing strategies and promotional messages.
Online Marketing Dissertation Topics. When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline ...
Online marketing or e-marketing as often referred to all marketing activities carried out online to reach the customers as opposed to the traditional way of reaching the customer like print media, sales promotion, adverts on tv and on radio (Goldfarb, 2011).
Whether you're into direct marketing, branding, relationship marketing, consumer psychology, marketing mix, social networks, or online marketing, here are 50+ dissertation topics that you can explore. 20+ Dissertation Topics in Marketing. The following is a list of 50+ marketing dissertation topics that you can start exploring right away:
A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for ...
Dissertation topics in marketing associated with branding and advertising are listed below: Storytelling's Place in Brand Development. Customer Views on Authenticity in Marketing. Social Media Advertising's Effect on the Sustainability of Brand Images. Marketing Tactics and Customer Reaction.
60 Interesting Marketing Dissertation Topic Ideas. Developing an impressive dissertation is an important step in receiving a degree and meeting all your academic goals. To come up with a paper of excellent quality, you need to pick a winning topic in marketing, make use of the proper paper format, collect only relevant facts and data, and ...
This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in the dissertation and the main findings. The second chapter develops a theory-based, cost-effective method to estimate the demand for new
Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.
social media marketing is viral marketing, which can be intentional or non-intentional. Many managers are now adding viral marketing as a way of promoting their brands. 1.2 Study Problem With the onset of the Internet, there has been increased globalization and a wider spread of information that has led to an increase in business activities.
In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action. They are ideal for collecting long-form, open-ended feedback, and subjective opinions.
An email from the online retailer, which was shut down last year. (Supplied: Issy Coghill)Issy's product didn't cause any serious health issues — but other people haven't been so lucky.
Explore related topics. General Health News Cancer Care. Media Contact. See our media contacts page. Related Articles ... Public Affairs & Marketing. Make a Gift. Monday - Friday, 8 a.m. - 5 p.m.: [email protected] 916-734-9040. After business hours, holidays or weekends: [email protected] 916-734-2011 (ask for public ...
Gunn, who wrote her PhD thesis on the intersection of gender and Sydney's breaking culture, also repped Australia at the world championships in 2021 and 2022 before earning a spot at the ...
Mr. Walz, now the Democrats' vice-presidential nominee, asked his high school students in 1993 which country was most at risk for genocide. Their prediction came to pass: Rwanda.