marketing personal statement for uni

• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

University Guides

• Accommodation
• + much more!

Sign up for news & advice about applying to uni

• Universities
• Fees & Finance
• For Parents
• International Students
• Terms and Conditions

Marketing Personal Statement Examples

• 1 Personal Statement Example Links
• 2 Career Opportunities
• 3 UK Admission Requirements
• 4 UK Earnings Potential For Marketers
• 5 Similar Courses in UK
• 6 UK Curriculum
• 7 Alumni Network

Personal Statement Example Links

• Personal Statement Example 1
• Personal Statement Example 2
• Personal Statement Example 3
• Personal Statement Example 4
• Personal Statement Example 5

Ever been captivated by the power of persuasion and the art of influencing consumer behaviour? Fascinated by the idea of developing and executing compelling marketing strategies to drive business growth?

If so, a degree in Marketing could be your ideal journey. This dynamic field equips you with the knowledge and skills to understand market needs, develop effective marketing campaigns, and analyse their impacts.

A Marketing degree in the UK offers a comprehensive understanding of the principles, strategies, and tools used in marketing. It is designed for those who are interested in understanding consumer behaviour, developing effective marketing strategies, and contributing to business growth.

Typically, a Bachelor’s degree in Marketing (BA or BSc) takes three years of full-time study, or four years if you opt for a sandwich course which includes a year in industry. Some universities also offer a four-year course with a foundation year for students who do not meet the standard entry requirements.

One of the key features of a Marketing degree is the emphasis on practical skills. Many courses include project work, case studies, and simulations, allowing students to apply the theories they have learned in real-world contexts. Work placements and internships are also common, providing students with valuable industry experience.

Career prospects for Marketing graduates are excellent. Graduates can work in a variety of roles within marketing, such as Marketing Executive, Digital Marketing Specialist, Brand Manager, Market Research Analyst, and many more. Some graduates may also choose to work in related fields such as sales, public relations, or advertising.

In addition, a Marketing degree can also serve as a stepping stone to further study. Graduates may choose to specialise in a particular area of marketing by pursuing a Master’s degree or a professional qualification from a body such as the Chartered Institute of Marketing.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

A degree in marketing can open up a variety of career opportunities in many different industries and sectors. Some of the most common career paths for marketing graduates include:

1. Advertising: Advertising professionals create and manage campaigns to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

2. Digital Marketing: Digital marketing professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

3. Public Relations: Public relations professionals create and manage campaigns to shape public opinion. They may work in agencies, media companies, or in-house for a business or organisation.

4. Market Research: Market research professionals analyse data to understand consumer behaviour and develop insights for businesses. They may work in agencies, media companies, or in-house for a business or organisation.

5. Brand Management: Brand management professionals create and manage campaigns to build and maintain the reputation of a brand. They may work in agencies, media companies, or in-house for a business or organisation.

6. Social Media: Social media professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organization.

7. Sales: Sales professionals are responsible for generating revenue by selling products and services. They may work in agencies, media companies, or in-house

UK Admission Requirements

In order to be accepted into the University of Kent’s Marketing course, applicants must have achieved a minimum of ABB at A-Level or equivalent qualifications. Additionally, applicants must have a minimum of 5 GCSEs at grade C or above, including English Language and Mathematics.

This entry criteria is fairly standard when compared to other universities offering similar courses. Most universities require applicants to have achieved ABB or higher at A-Level or equivalent qualifications, as well as a minimum of 5 GCSEs at grade C or above. Some universities may also require applicants to have achieved a specific grade in a specific subject, such as a grade B in Mathematics or a grade A in English Language.

In addition to these entry requirements, applicants may also need to submit a personal statement, references, and/or a portfolio of work. This will vary from university to university.

UK Earnings Potential For Marketers

The average earnings for someone with a degree in marketing will vary depending on the individual’s experience, location, and the specific job they are pursuing. Generally speaking, the median salary for marketing professionals in the United Kingdom is £30,000 per year. However, salaries can range from £20,000 to £60,000 or more depending on the individual’s experience and the specific job they are pursuing.

Recent trends in the marketing job market have seen an increase in demand for digital marketing skills, such as search engine optimization, social media marketing, content marketing, and email marketing. As a result, individuals with experience in these areas tend to earn higher salaries than those without. Additionally, the demand for marketing professionals is expected to continue to grow in the coming years as businesses increasingly rely on digital marketing strategies to reach their target audiences.

Similar Courses in UK

Other university courses related to marketing include Business Management, Business Studies, and Economics. These courses all focus on understanding the principles of business and the economy, but they differ in their approach.

Business Management focuses on the practical application of business principles, such as strategic planning, operations management, and financial management.

Business Studies focuses on the theoretical aspects of business, such as the nature of competition, the structure of markets, and the role of government in the economy.

Economics focuses on the study of how individuals, businesses, and governments make decisions and how those decisions affect the economy as a whole. All of these courses provide a valuable foundation for a career in marketing, but they differ in their approach and focus.

UK Curriculum

The key topics and modules covered in a university course in marketing include:

• Introduction to Marketing: This module introduces students to the core concepts of marketing, including the 4Ps (Product, Price, Promotion, and Place), customer segmentation, market research, and the marketing mix.
• Consumer Behaviour: This module explores the factors that influence consumer decision-making, including psychological, cultural, and societal influences. It also covers topics such as consumer motivation, attitude formation, and consumer loyalty.
• Strategic Marketing: This module covers topics such as market segmentation, product positioning, and brand management. It also explores the role of marketing in the overall business strategy.
• Digital Marketing: This module covers the use of digital marketing tools such as search engine optimization (SEO), social media marketing, and email marketing.
• Advertising and Promotion: This module covers topics such as advertising strategy, media planning, and creative development.
• International Marketing: This module explores the challenges and opportunities of marketing in a global context. It covers topics such as market entry strategies, cultural differences, and global marketing campaigns.

Practical work and hands-on experience are important part of a university course in marketing. Students will be expected to complete a range of assignments, such as market research projects, advertising campaigns, and digital marketing campaigns. They may also be required to participate in group projects, such as creating a marketing plan for a business.

Alumni Network

One notable alum from the University of Pennsylvania’s Marketing course is Jeff Weiner, the CEO of LinkedIn. Jeff graduated from the University of Pennsylvania in 1991 with a Bachelor of Science in Economics. After graduating, he went on to become a successful entrepreneur, investor, and executive.

At LinkedIn, Jeff has been instrumental in helping the company become one of the most successful professional networking sites in the world. He has led the company to become a leader in the digital marketing space, helping to connect professionals from all over the world.

The University of Pennsylvania offers a number of alumni events and networking opportunities for its marketing alumni. One of the most popular events is the annual Marketing Alumni Reception, which is held in the fall. At this event, alumni can network with other professionals in the field, as well as learn about new developments in the industry. Additionally, the university also hosts a number of other events throughout the year, such as the Marketing Career Fair, which is held in the spring.

The University of Pennsylvania also offers its alumni the opportunity to join the Penn Alumni Network, which provides access to exclusive resources, events, and networking opportunities. Through this network, alumni can stay connected with their peers and stay up to date with the latest news and developments in the marketing field.

Reach out to us for career and sponsorship opportunities

© 2024 Acrosophy Excellence in Application

A Medical MBA Company The Medical MBA Ltd Company number: 13561401 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

• Use active voice
• Ensure good spelling, punctuation, and grammar
• Only use truthful information
• Remain specific throughout
• Keep sentences short and concise
• Use paragraphing for easy readability
• Tailor everything specifically to the university
• Use clichés
• Copy online examples directly, do take inspiration
• Go off on a tangent, keep it concise
• Copy your CV word for word, keep it interesting

• October 26, 2020

Recent Blog Posts

B2B marketing strategies to implement in 2024

How is influencer marketing shifting in 2024?

Greenwashing: What is it, where did it come from, and how can you avoid it?

What can we learn from REFY’s marketing?

Follow us on socials

Subscribe to our mailing list.

I consent to receive emails and updates from Girls in Marketing.

*You can unsubscribe from emails at any time.

You've now been added to our mailing list!

All rights reserved © Girls in Marketing Limited 2023

We value your privacy

We use cookies to allow this site to work for you, improve your user experience, and to serve you advertising tailored to your interests. Let us know if you agree to all cookies. You can manage your preferences at any time

Your Privacy

We use cookies, which are small text files placed on your computer, to allow the site to work for you, improve your user experience, to provide us with information about how our site is used, and to deliver personalised ads which help fund our work and deliver our service to you for free.

The information does not usually directly identify you, but it can give you a more personalised web experience.

You can accept all, or else manage cookies individually. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.

You can change your cookies preference at any time by visiting our Cookies Notice page. Please remember to clear your browsing data and cookies when you change your cookies preferences. This will remove all cookies previously placed on your browser.

For more detailed information about the cookies we use, or how to clear your browser cookies data see our Cookies Notice

Manage consent preferences

These cookies are necessary for the website to function and cannot be switched off in our systems.

They are essential for you to browse the website and use its features.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. We can’t identify you from these cookies.

These help us personalise our sites for you by remembering your preferences and settings. They may be set by us or by third party providers, whose services we have added to our pages. If you do not allow these cookies, then these services may not function properly.

These cookies allow us to count visits and see where our traffic comes from, so we can measure and improve the performance of our site. They help us to know which pages are popular and see how visitors move around the site. The cookies cannot directly identify any individual users.

If you do not allow these cookies we will not know when you have visited our site and will not be able to improve its performance for you.

These cookies may be set through our site by social media services or our advertising partners. Social media cookies enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. If you do not allow these cookies you may not be able to see or use the content sharing tools.

Advertising cookies may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see ads, but they won’t be tailored to your interests.

The shortcut to your shortlist

Make your university search faster and less stressful. Get a personalised shortlist by selecting what matters to you.

• CHOOSE ONE OR MORE

Popular universities

• University of Kent
• University of East Anglia UEA
• University of Chester
• Coventry University
• University of Aberdeen
• University of Portmouth
• Nottingham Trent University
• University of Sunderland
• London Metropolitan University
• London South Bank University
• University of East London
• BROWSE ALL UNIVERSITIES

Course search

Popular undergraduate courses.

• Computer Science
• LLB Bachelor of Laws
• Biomedical Sciences
• Physiotherapy
• Sports Science

Open days search

Upcoming open days.

• University of Wales Trinity Saint David
• University of Roehampton
• BIMM University
• Leeds Conservatoire
• University College Birmingham

Article search

Popular articles.

• What is UCAS Extra?
• Replying to offers
• What's a university open day
• Student finance and funding
• Types of degree in the UK
• BROWSE ALL ARTICLES

Popular topics

• Choosing what to study
• Choosing where to study
• Applying to university
• League tables
• Student life - after you start

Tips for writing your personal statement

How to write a personal statement it's difficult to know where to begin. get hints and tips on structure, content and what not to write from a university expert..

• An insider's view
• What admissions tutors look for

Structuring and preparing your personal statement

What to write in a personal statement, examples to avoid, an insider’s view .

Personal statements may seem formulaic, but they can be critical to the decision-making process, and admissions tutors do read them.

If you’re applying for a high-demand course, your personal statement could be the deciding factor on whether or not you get an interview.

The Director of Marketing and Student Recruitment at the University of Gloucestershire , James Seymour, shares some top tips on how to write a personal statement.

What makes a good personal statement?

This is your chance to demonstrate your enthusiasm and commitment and show us what value you can add to a university. In the vast majority of cases, universities are finding ways to make you an offer, not reject you – the personal statement is your chance to make this decision easier for them!

First, you need to explain why you want a place on a course. Take a look at James’ tips on what you should include:

• Explain the reason for your choice and how it fits in with your aspirations for the future
• Give examples of any related academic or work experience
• Show you know what the course will involve and mention any special subjects you’re interested in
• Demonstrate who you are by listing any positions you’ve held, memberships of teams or societies, and interests and hobbies
• Show consistency in your five UCAS choices. It may be difficult for an admissions tutor to take you seriously if your other choices, and references to them, are totally different. If your choices are different, you should explain this in your statement. The UCAS form is blind. Admissions tutors don’t know the other universities you’ve applied to, or your priorities, but you should still be consistent
• Keep it clear and concise – UCAS admissions are increasingly paperless – so most admissions tutors/officers will read your statement onscreen

Explain what you can bring to a course and try not to just list experiences, but describe how they have given you skills that will help you at university.

Don’t just say: I am a member of the college chess club. I also play the clarinet in the orchestra.

When you could say: I have developed my problem-solving skills through playing chess for the college; this requires concentration and analytical thought. I am used to working as part of a team as I play clarinet in the college orchestra and cooperate with others to achieve a finished production.

• Applying to university and UCAS deadlines
• Applying and studying in the UK
• University interviews

What will admissions tutors look for in your personal statement?

To decide if you’re the right fit, universities and colleges are interested in how you express your academic record and potential. This should be backed up by your reference.

Those working in admissions look for evidence of:

• Motivation and commitment
• Leadership, teamwork and communication
• Research into your chosen subject
• Any relevant key skills

Admissions tutors aren't seeking Nobel laureates. They’re looking for enthusiasm for the course being applied for, and self-reflection into why you’d be suitable to study it. What value could you add to the course? Where would you like to go once you graduate?

Ben, the Admissions Manager for Law at the University of Birmingham , shared with us what he expects applicants to tell him in their personal statement:

The personal statement is not only an excellent opportunity to showcase applicants individual skills, knowledge, and achievements, but it also provides us with an insight into the type of student they aspire to be and how they could fit into the academic community. Ben Atkins, Law Admissions Manager at University of Birmingham

Real-life example: the good

Real-life example: the not-so-good

• How to make your personal statement stand out

You could have excellent experiences, but if they’re arranged in a poorly-written statement then the impact will be reduced. So, it’s important to plan your statement well.

A well-written personal statement with a clearly planned and refined structure will not only make the information stand out, but it’ll demonstrate you have an aptitude for structuring written pieces of work – a crucial skill needed for many university courses.

You can use it for other things too, such as gap year applications, jobs, internships, apprenticeships and keep it on file for future applications.

There's no one ‘correct’ way to structure your personal statement. But it’s a good idea to include the following:

• A clear introduction, explaining why you want to study the course
• Around 75% can focus on your academic achievements, to prove how you’re qualified to study it
• Around 25% can be about any extracurricular activity, to show what else makes you suitable
• A clear conclusion
• How to start a personal statement

Your personal statement is your chance to really show why you deserve a place on your chosen course. 

Remember to keep these in mind:

• Be clear and concise – the more concentrated the points and facts, the more powerful
• Use positive words such as achieved, developed, learned, discovered, enthusiasm, commitment, energy, fascination…
• Avoid contrived or grandiose language. Instead use short, simple sentences in plain English
• Insert a personal touch if possible, but be careful with humour and chatty approaches
• Use evidence of your learning and growth (wherever possible) to support claims and statements
• Plan the statement as you would an essay or letter of application for a job/scholarship
• Consider dividing the statement into five or six paragraphs, with headings if appropriate
• Spelling and grammar DO matter – draft and redraft as many times as you must and ask others to proofread and provide feedback
• For 2022 – 23 applications, refer to the challenges you've faced during the pandemic in a positive way

Don’t 

• Over-exaggerate
• Come across as pretentious
• Try to include your life history
• Start with: "I’ve always wanted to be a..."
• Use gimmicks or quotations, unless they're very relevant and you deal with them in a way that shows your qualities
• Be tempted to buy or copy a personal statement – plagiarism software is now very sophisticated and if you're caught out you won’t get a place
• Make excuses about not being able to undertake activities/gain experience – focus on what you were able to do positively, e.g. as a result of coronavirus

For further details, read our detailed guide on  what to include in a personal statement  and the best things to avoid.

Note that if you decide to reapply for university the following year, it's a good idea to consider making some changes to your personal statement. Mention why you took a year off and talk about what skills you've learnt. If you're applying for a completely different subject, you'll need to make more changes.

James gives us real-life examples of things to avoid:

I enjoy the theatre and used to go a couple of times a year. (Drama)

I am a keen reader and am committed to the study of human behaviour through TV soaps!

I have led a full life over the last 18 years and it is a tradition I intend to continue.

I describe myself in the following two words: 'TO ODIN!' the ancient Viking war cry. (Law)

My favourite hobby is bee-keeping and I want to be an engineer.

My interest in Medicine stems from my enjoyment of Casualty and other related TV series.

I have always had a passion to study Medicine, failing that, Pharmacy. (A student putting Pharmacy as her fifth choice after four medical school choices – Pharmacy can be just as popular and high status as Medicine.)

Some final advice

Above all, remember that a personal statement is your opportunity to convince a university why it should offer you a place. So, make it compelling and there’s a much higher chance they will.

Related articles

Results day 2024

This big day is the culmination of your hard work, where you’ll find out your grades and...

Study Music Therapy, why & how to study

A music therapy qualification will help you use the power of music to support people’s...

Study General Engineering, Why & How To Study

From nanotechnology to sports, General Engineering will teach you everything about the...

Is this page useful?

Sorry about that..., how can we improve it, thanks for your feedback.

Student Good Guide

The best UK online resource for students

• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Personal Statement Examples

Check out our base of 100+ free personal statement examples .

• Statistics Personal Statements
• PPE Oxford Personal Statement Example
• Classics Personal Statement Examples
• Theology Personal Statement Examples
• Physics Personal Statement Examples
• Chemical Engineering personal statement examples
• Oncology Personal Statement Examples
• Psychiatry Personal Statement Examples
• Earth Sciences Personal Statement Example
• History Personal Statement Examples
• Veterinary Personal Statement Examples For University
• Civil Engineering Personal Statement Examples
• User Experience Design Personal Statement Example
• Finance Personal Statement Examples
• Neuroscience Personal Statement Examples
• Graphic Design Personal Statement Examples
• Film Production Personal Statement Examples
• Events Management Personal Statement Examples
• Counselling Personal Statement Examples
• Forensic Science Personal Statement Examples
• Children’s Nursing Personal Statement Examples
• Chemistry Personal Statement Examples
• Sports Science Personal Statement Examples
• Mechanical Engineering Personal Statement Examples
• Electrical and Electronic Engineering Personal Statement Examples
• Quantity Surveying Personal Statement Examples
• Social Work Personal Statement Examples
• Physiotherapy Personal Statement Examples
• Journalism Personal Statement Examples
• English Literature Personal Statement Examples
• Marketing Personal Statement Examples
• Computer Science Personal Statement Examples
• Dietetic Personal Statement Examples
• Product Design Personal Statement Examples
• Aerospace Engineering Personal Statement Examples
• Geography Personal Statement Examples
• Business Management Personal Statement Examples
• Politics Personal Statement Examples
• Psychology Personal Statement Examples
• Oxbridge Personal Statement Examples
• Zoology Personal Statement Example
• Sociology Personal Statement Example
• Fashion Personal Statement Example
• Mathematics Personal Statement Examples
• Software Engineering Personal Statement Examples
• Philosophy Personal Statement
• International Relations Personal Statement Example
• Biochemistry Personal Statement Example
• Dentistry Personal Statement Examples
• Midwifery Personal Statement
• Law Personal Statement Example
• Medicine Personal Statement for Cambridge
• ICT Personal Statement
• Primary Teacher PGCE Personal Statement
• PGCE Personal Statement Example
• Games Design Personal Statement
• Paramedic Science Personal Statement Examples
• Occupational Therapy Personal Statement
• Pharmacy Personal Statement Example

University of Tennessee Athletics

Tennessee Selects Caldwell To Lead Storied Lady Vol Basketball Program

• Caldwell Bio
• Photo Gallery
• Kim Caldwell Event Page

KNOXVILLE, Tenn. – University of Tennessee Vice Chancellor/Director of Athletics Danny White announced Sunday that Kim Caldwell, the 2024 Spalding Maggie Dixon NCAA Division I Rookie Coach of the Year, has been chosen to lead the Lady Volunteers. She will be introduced Tuesday at a press conference on campus. "From the beginning, our goal has been to find a dynamic head coach who can restore our women's basketball program to national prominence. Kim Caldwell is the ideal person to lead us," said White. "Kim has a winning formula that she has successfully implemented everywhere she has coached, with a fast-paced, high-octane offense and pressure defense that has led to remarkable results. In this new era of college sports, it was vital that we found an innovative head coach with a strong track record of winning titles. We are eager to return the Lady Vols to a championship level, and we're confident that Kim Caldwell is the coach who can lead us back to the top." Caldwell becomes the fourth head coach of the Lady Vols in the NCAA era of women's basketball, which began with the late, legendary Pat Summitt at the helm. A rising star in the profession, Caldwell has quickly made an elite mark at two different levels of the game, earning eight NCAA berths and winning seven conference trophies in her eight seasons as a head coach. She led NCAA Division II Glenville State and DI Marshall to championship seasons with a high-octane attack on both ends of the floor and now takes the reins of the winningest program in women's hoops history. "I am honored and humbled to accept the role as head coach of this historic program at the University of Tennessee," Caldwell said. "I can't help but reflect on accepting the Pat Summitt Trophy three seasons ago and be moved by the great responsibility and opportunity of now leading and building upon the incredible Lady Vol tradition she built. I am so excited to get to work and can't wait to see what we all can accomplish together." Caldwell earned the aforementioned national recognition from the Women's Basketball Coaches Association after guiding Marshall to a 26-7 overall record and 17-1 league mark in her first season there in 2023-24. She also was named Sun Belt Conference Coach of the Year after directing the Thundering Herd to both the league's regular season and tournament titles as well as the school's second NCAA Tournament berth ever and first since 1997. Marshall ranked in the top five nationally in seven different statistical categories in Caldwell's first season with the Herd.  One of the nation's most prolific scoring offenses, the Herd finished with nine games of 90+ points and five games with over 100 points. Marshall led the nation in three-point field goals attempted and third in three-pointers made per game with over 10 per contest. After being picked ninth in the Sun Belt Conference preseason poll, Marshall proceeded to generate 85.3 points per game (fourth nationally) and force 24.2 turnovers per contest (second nationally) in notching a program best for wins. Caldwell's victory total stands as the most by a first-year coach in MU women's hoops history and marked the first 20-win regular-season campaign by the school since 1990-91. With a 217-31 (.875) career record in eight seasons as a head coach, including 149-13 (.920) in conference games, Caldwell got her start as a program leader at her alma mater under her maiden name of Kim Stephens. She led Glenville State to the 2021-22 NCAA Division II National Championship in her sixth year at the school and helped the Pioneers make seven NCAA appearances and claim six Mountain East Conference regular season crowns and four tournament titles. For the 2021-22 season's accomplishment, she was presented the Pat Summitt Trophy, which goes to the WBCA's NCAA Division II National Coach of the Year. She also earned the 2022 Furfari Award, which is presented to West Virginia's College Coach of the Year by the West Virginia Sports Writers Association. In seven seasons with the Pioneers, the 2011 GSU graduate compiled a 191-24 mark, including a 132-12 slate in the MEC. Her final two editions forged a 68-4 combined record, including the 35-1 national championship season (22-0 in league play) in 2021-22 and a 33-3 outcome after advancing to the national semifinals in 2022-23. Her final unit there led NCAA Division II in points per game (91.2) and turnovers forced (27.3). From 2016-23, she directed Glenville to six MEC regular season titles (2017, 2018, 2019, 2020, 2022, 2023) and four MEC Tournament trophies (2018, 2019, 2020, 2023), earning MEC Coach of the Year honors four times in 2018, 2019, 2022 and 2023. Prior to her stint at GSU, she served as an assistant at Sacramento State for three seasons from 2013-16 under Bunky Harkleroad, for the 2012-13 season at Glenville State an assistant to Harkleroad and began her college coaching career at Ohio Valley University, filling a role as an assistant there from 2011-12. A native of Parkersburg, W.Va., Caldwell helped lead GSU to the 2010-11 West Virginia Intercollegiate Athletic Conference Championship as a player and earn an NCAA Division II Tournament berth. She was named the WVIAC Student-Athlete of the Year that season and academically made the WVIAC Commissioner's Honor Roll as a junior and senior.

CAREER ACCOMPLISHMENTS

Record As Head Coach (8 Seasons)

• 217-31 (.875) overall
• 149-13 (.920) in conference games

National Coach of the Year (2)

• 2024 WBCA Spalding Maggie Dixon NCAA Division I Rookie Coach of the Year
• 2022 WBCA NCAA Division II National Coach of the Year (Pat Summitt Trophy)

Conference Coach of the Year (5)

• Mountain East Conference: 2018, 2019, 2022, 2023
• Sun Belt Conference: 2024

NCAA Tournaments (8)

• NCAA DII: 2017, 2018, 2019, 2020, 2021, 2022, 2023 
• NCAA DI: 2024

NCAA National Championships (1)

• NCAA DII: 2022

NCAA Final Fours (2)

• NCAA DII champions: 2022
• NCAA DII semifinalist: 2023

Conference Championships (7)

• Mountain East Conference: 2017, 2018, 2019, 2020, 2022, 2023

Conference Tournaments Championships (5)

• Mountain East Conference: 2018, 2019, 2020, 2023

Thanks for visiting !

The use of software that blocks ads hinders our ability to serve you the content you came here to enjoy.

We ask that you consider turning off your ad blocker so we can deliver you the best experience possible while you are here.

Thank you for your support!

was not found

• Applying to Uni
• Apprenticeships
• Health & Relationships
• Money & Finance

Personal Statements

• Postgraduate
• U.S Universities

University Interviews

• Vocational Qualifications
• Accommodation
• ​​​​​​​Budgeting, Money & Finance
• ​​​​​​​Health & Relationships
• ​​​​​​​Jobs & Careers
• ​​​​​​​Socialising

Studying Abroad

• ​​​​​​​Studying & Revision
• ​​​​​​​Technology
• ​​​​​​​University & College Admissions

Guide to GCSE Results Day

Finding a job after school or college

Retaking GCSEs

In this section

Choosing GCSE Subjects

Post-GCSE Options

GCSE Work Experience

GCSE Revision Tips

Why take an Apprenticeship?

Applying for an Apprenticeship

Apprenticeships Interviews

Apprenticeship Wage

Engineering Apprenticeships

What is an Apprenticeship?

Choosing an Apprenticeship

Real Life Apprentices

Degree Apprenticeships

Higher Apprenticeships

A Level Results Day 2024

AS Levels 2024

Clearing Guide 2024

Applying to University

SQA Results Day Guide 2024

BTEC Results Day Guide

Vocational Qualifications Guide

Sixth Form or College

International Baccalaureate

Post 18 options

Finding a Job

Should I take a Gap Year?

Travel Planning

Volunteering

Gap Year Guide

Gap Year Blogs

Applying to Oxbridge

Applying to US Universities

Choosing a Degree

Choosing a University or College

Personal Statement Editing and Review Service

Guide to Freshers' Week

Student Guides

Student Cooking

Student Blogs

Top Rated Personal Statements

Personal Statement Examples

Writing Your Personal Statement

Postgraduate Personal Statements

International Student Personal Statements

Gap Year Personal Statements

Personal Statement Length Checker

Personal Statement Examples By University

Personal Statement Changes 2025

Personal Statement Template

Job Interviews

Types of Postgraduate Course

Writing a Postgraduate Personal Statement

Postgraduate Funding

Postgraduate Study

Internships

Choosing A College

Ivy League Universities

Common App Essay Examples

Universal College Application Guide

How To Write A College Admissions Essay

College Rankings

Admissions Tests

Fees & Funding

Scholarships

Budgeting For College

Online Degree

Platinum Express Editing and Review Service

Gold Editing and Review Service

Silver Express Editing and Review Service

UCAS Personal Statement Editing and Review Service

Oxbridge Personal Statement Editing and Review Service

Postgraduate Personal Statement Editing and Review Service

You are here

Postgraduate international marketing personal statement example.

Businesses are woven into every part of our lives and marketing plays a key role in influencing our decisions. By understanding and developing relationships with consumers, businesses can be less obtrusive and more enriching to our lives; this in turn will grow more sustainable businesses.

This intersection between people and brands is a key area of interest which I am determined to build my knowledge and career on.

During my BSc course, emphasis was placed on observing user behaviour to find key insights. The empathy this human centred method gave me ultimately led to better designed products and services. I applied this to my role at Studio Make Believe as I analysed brand identities and the way they were perceived, to design products that effectively communicated their stories.

I also developed a research document expressing key insights for potential growth areas that the brand implemented. I saw the importance of marketing to develop creative strategies for more effective brand experiences.

Presenting products to clients and negotiating prices with suppliers gave me a practical outlook on the entire product lifecycle as well as the challenges of communicating across cultures. Due to these interactions, I am eager to learn strategic methods of branding and business management on an international platform.

I have been influenced by talks on the theory of affordances and explored the practical applications of behavioural economics in the International Design Camp. I collaborated with students from various disciplines to design services that would improve dental health in young children.

The experience made me considerate of many possible applications to marketing practices. I am eager to apply this design thinking and develop analytical skills in the Consumer Behaviour module. In the near future, I aim to pursue a career orienting brands and market research.

A personal endeavour to start my own business began as I travelled parts of India to better understand a culture I am a part of but have not really known. I noticed brands that we are familiar with at home were portrayed slightly differently to suit lifestyles of eastern consumers, whilst retaining their core image.

This drew me to connect with local manufacturers to design modern homewares, uniting traditional materials with a strong sense of functionality, that could be well received in western lifestyles. I saw the narrative of the collaborative process as a strong selling point.

Working with small communities to evolve dying crafts was a rewarding experience despite challenges of language barriers and differences in work ethic. I plan to turn this passion into a business. Taking this course would equip me with the practical and theoretical knowledge of all aspects of international marketing to achieve my long-term goal of making it a success.

Working as a manager and tutor for a local business has fed my appetite for analytical thinking. The learning environment has been advantageous to my creative career as it demands a flexible mind. I have seen the business grow from its humble beginnings, allowing me to see the value of marketing in the many roles I took, from designing the logo to managing other people.

I have seen the importance of the relationship between people and business on small and large scales. I believe this is more vital now to due globalisation and ever-growing digital economy. Businesses must now work harder to understand global cultures and values whilst upholding their own identity. Therefore International Marketing is crucial in grasping this area.

The research environment at King’s would allow me to build on insights which are critical to uncovering practical solutions to close this gap. I hope to contribute to discussions and develop knowledge for my personal development. I strive to better myself and would be honoured to resume my studies at King’s. The international reputation and global environment would stimulate and support my development.

Profile info

There is no profile associated with this personal statement, as the writer has requested to remain anonymous.

Author's Comments

I applied to King's college London for the International Marketing MSc. My BSc was in product design and I graduated with a 1st class degree. I didn't have much experience in marketing when I applied but I recieved an unconditional offer.

This personal statement is unrated

Related Personal Statements

Add new comment.

Clearing Universities & Courses

Clearing advice.

Recommended Clearing Universities

Popular Course Categories

Course search & discover.

Start the search for your uni. Filter from hundreds of universities based on your preferences.

Search by Type

Search by region.

Recommended Universities

Ravensbourne University London

London (Greater) · 88% Recommended

City, University of London

London (Greater) · 92% Recommended

The University of Law

Search open days.

What's new at Uni Compare

University of Bedfordshire

Bedfordshire has a 95% graduate employment rate for career prospects, find out more!

University of Essex

Essex are in the Top 30 in the Guardian Uni Guide 2024, learn more here!

Ranking Categories

Regional rankings.

More Rankings

Top 100 Universities

Taken from 65,000+ data points from students attending university to help future generations

About our Rankings

Discover university rankings devised from data collected from current students.

Guide Categories

Advice categories, recommended articles, popular statement examples, statement advice.

What to include in a Personal Statement

Personal Statement Tips

Personal statement example business mangement with marketing personal statement.

Submitted by Maryam

Top 10% for Business graduate earnings (Longitudinal Education Outcomes 2022)

Gain real-world business skills and experience at University of Brighton in an AACSB-accredited business school​​​​. Explore Business degrees at Brighton.

Gain real world experience needed for success in Business

Prepare for your future with a Business Degree at Roehampton which includes practical learning, paid placements and employability events.

Business Mangement with Marketing Personal Statement

The use of business management is something we are all exposed to throughout our day to day lives, regardless of whether or not we're aware of it. Without it, the businesses behind our everyday products and items couldn't run smoothly and provide the services they provide for us. A business related degree is extremely useful and gives multiple options in which career path to take. When researching which degree to pursue, it stood out to me as I demonstrate a strong understanding of business, which I hope to expand through a degree. Management holds the key to unlock doors for any businesses, and it fascinates me just how many aspects make up business as a topic.

The versatility of a degree involving business draws me towards the subject and I take a strong interest in marketing which I know is an important aspect of any business , I have began to become familiar with what marketing entails through studying business studies, where marketing is introduced. Since I began to study business, I knew it was the area in which I would like to research further and hopefully pursue a career in. I take an interest in being a managing director or marketing director and I hope either of these career choices would help me to further improve my leadership skills as well as teaching me my strengths and weaknesses , I would love to expand my knowledge through studying management and fulfil this role. Although these career paths appeal to me, my options remain open and look forward to seeing if there is any career role which would be more appropriate for me.

By studying A-Level business I've gained analytical skills alongside problem solving skills and obtained a deeper understanding of marketing, and what goes into branding as well as the ins and outs of business . Business studies has given me an insight into the world of business as well as marketing and some knowledge about what marketing entails, which I hope to expand through my degree. I also study sociology and financial studies. Sociology gives me a deeper insight into what goes on in society, which is extremely useful, from sociology I have also gained a deeper understanding of how people think, which would be a lot of help when finding out what appeals to the general public, to help in finding the best marketing strategy for a brand or product. Financial studies has helped me begin to understand the ins and outs of how businesses manage money. Over summer of 2016, I spent 5 weeks completing the National Citizen Service and graduated from NCS in September 2016. Here I gained a further understanding of what team work on a daily basis entails and how to work collectively in new environments with different people surrounding you. I hope to develop these skills as they're useful in the corporate environment I wish to enter. As a team we volunteered for the charity open door MK who work towards eradicating homelessness in Milton Keynes; I also plan to be an NCS team assistant in summer of 2018. My engrossments lie within real life documentaries, music and reading.

My spare time is often utilised by making or fixing garments, or listening to live music as I have an appreciation for the voice of an artist and I hope to join a musical society or even help to create one . My occupation with documentaries means I have a widened understanding of different lifestyles and cultures around the world and how others live, which gives me more appreciation of the opportunities I've been given, thus building my work ethic. My love for reading means I gain information from the pastime and I'm using this passion to assist myself in learning French which is a goal I've set for myself to do before the year ends . Since entering sixth form my mind is in non-identical from the mind-set I had during my GCSE's. now more than ever, I am determined to reach my full potential and with hard work and an improved work ethic I hope to achieve my goal of graduating with a first class degree.

Recommended Course

Recommended Statements

Submitted by anonymous

Business and Management Personal Statement

I am applying to study a

Business and Management (Marketing) Personal Statement

Living in London, which is ranked as the number one city for bus...

International Business Personal Statement

Interaction with business professionals has led ...

Business Management Personal Statement

There are many events in a person’s life, but only a few of them are important and define a new start in t...

undergraduate Universities

Undergraduate uni's.

Ravensbourne

245 courses

Uni of Bedfordshire

336 courses

Middlesex Uni

469 courses

West London IoT

ARU Writtle

104 courses

Heriot-Watt Uni

208 courses

Goldsmiths, UOL

273 courses

Leeds Beckett Uni

327 courses

Uni of Sunderland

200 courses

Uni of Hertfordshire

419 courses

Northeastern Uni

Uni of Winchester

161 courses

528 courses

Uni of Roehampton

268 courses

Uni of Kent

417 courses

Uni of Leicester

267 courses

355 courses

414 courses

Uni of Essex

797 courses

Wrexham Uni

168 courses

Uni for Creative Arts

323 courses

Uni of Huddersfield

458 courses

Uni of Surrey

437 courses

Cardiff Met Uni

304 courses

Uni of Chester

399 courses

Uni of East London

317 courses

Uni of Suffolk

109 courses

Swansea Uni

780 courses

238 courses

Coventry Uni

445 courses

Uni of Bradford

197 courses

Staffordshire Uni

272 courses

Kingston Uni

378 courses

Anglia Ruskin Uni

460 courses

Uni of Westminster

UWE, Bristol

249 courses

Leeds Arts University

Uni of C.Lancashire

438 courses

Escape Studios

Uni of Brighton

253 courses

Bath Spa Uni

295 courses

Edge Hill Uni

243 courses

Uni of Hull

Nottingham Trent

539 courses

Edinburgh Napier

184 courses

Uni of Reading

393 courses

Queen's Uni

411 courses

Uni of Portsmouth

542 courses

Find the latest from Uni Compare

Discover NMITE, a growing revolution and UK breakthrough in university education.

Ranked #4 in World University Rankings (Masters In Marketing 2024) - click here!