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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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Article • 10 min read

How to Structure a Presentation

Choosing the best format for your audience.

By the Mind Tools Content Team

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Have you ever sat through a rambling, disorganized presentation? If so, you probably found it hard to follow what the speaker was saying.

When presentations don't flow well, it's easy for audiences to get lost. This is why it's important to think carefully about the structure and organization of your presentation.

In this article, we'll explore some common structures that you can use next time you speak in front of other people.

The Importance of Structure

Without a defined structure, your audience may not be able to follow your presentation. When this happens, your opportunity is lost, the communication fails, and your reputation takes a hit. For example, if your aim is to persuade people, you'll want to use a different approach from the one you'd use if you wanted to demonstrate how a product works.

Many factors can influence your choice of structure, but the most important consideration is your presentation's purpose or goal. You need to identify what you want to achieve – do you want to inspire, motivate, inform, persuade, or entertain people?

Your audience's needs also affect the structure you choose. For example, those who are new to your topic need more background information than people with more expertise and experience. So, in this case, you'd want to choose an approach that gives you ample time to explain the context of your subject, as well as to reinforce your main points.

Structures to Consider

Below, we outline several structures that you can use to organize your presentation.

1. Open – Body – Conclusion

The Open – Body – Conclusion approach is one of the most practical structures you can use for presentations. (Click here to download a worksheet that helps you use it.)

People often call it the "tell 'em" approach, because you:

  • Tell audience members what you're going to tell them (introduction).
  • Tell them (body).
  • Tell them what you told them (conclusion).

This structure is simple, effective and easy to remember. Its repetitive nature allows you to reinforce your points, which helps others remember them. It is also flexible: you can adjust the introduction and body to persuade, motivate, educate, or entertain them.

One downside, however, is that repetition can quickly bore people. The approach is also "old hat" to many, which can cause them to lose interest. If you choose to use it, balance repetition with plenty of interesting facts, images, anecdotes, or stories to hold your audience's interest.

Let's look at each stage of the Open – Body – Conclusion structure in detail and discuss the elements that you need to include in each. We'll start with the body, rather than the introduction, because the rest of your presentation will be based on that.

The body of your presentation needs to contain your key points. You should present these in a logical order, so that your audience can follow them easily.

Keep in mind that the body should comprise a limited number of ideas: the more you try to include, the fewer people will remember. A good guide is to cover three to five main points, but no more.

When organizing your ideas, use the chunking principle to put the information into specific units. This will make the concepts easier to grasp, and help people remember what you have told them.

Make sure that you back up your main points with facts. Use good information-gathering strategies in your research, and consider citing the sources that you use. To add credibility to your presentation, consider using the following information to support your ideas:

  • Data, facts or statistics.
  • Images or diagrams.
  • Stories and examples.
  • Quotes or testimonials from experts or industry leaders.

Reliable sources will strengthen your credibility , and build trust with your audience.

Your opening, or introduction, has two main purposes: to grab your audience's attention, and to cover the key points that you intend to talk about.

Instead of telling people what you plan to say, you can use a different approach and explain why they are there. What will they learn from your presentation, and how will the content benefit them?

It's also important to get their attention right from the beginning. You can do this in several ways:

  • Tell a story.
  • Ask a rhetorical question.
  • Play a short video.
  • Make a strong or unexpected statement.
  • Challenge your audience.
  • Use a quotation or example.
  • Appeal to people's self-interest.
  • Request a specific action.
  • Use suspense.

If you plan to answer questions at the end of your presentation, it's a good idea to mention this in the introduction, so people don't interrupt you mid-flow.

Many presenters overlook the importance of a conclusion – but the statements you finish with are what many audience members will remember best.

With the "tell 'em" approach, your conclusion summarizes the main points in the body of your presentation. If you want people to take action, be specific about what you want them to do.

Think carefully about how you want them to feel once you've finished; your conclusion is a great opportunity to reinforce this. Why not inspire them with a great story, a quote or a compelling call to action?

2. The Sandwich Approach

The Sandwich Approach is a variation of the Open – Body – Conclusion structure. This three-part structure covers:

  • Advantages and/or benefits of your message or idea.
  • Risks and concerns.
  • How the benefits manage or eliminate those risks.

This approach is effective when you want to persuade audience members, or change their minds.

Having evidence to support your position is critical. However, factual data and reams of spreadsheets and charts are not highly persuasive. What people respond to is "vivid" evidence that brings your concept or argument to life.

To brush up on your persuasion skills, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience and the context. It's a method that builds credibility, and helps you ensure that your arguments are logical.

3. Monroe's Motivated Sequence

Monroe's Motivated Sequence is another good structure to use when you need to motivate or persuade. This sequence consists of five key steps:

  • Getting your audience's attention – Use an interesting "hook" or opening point, such as a shocking statistic. Be provocative and stimulating, not boring and unemotional.
  • Creating a need – Convince the audience there's a problem, explain how it affects them. Persuade them that things need to change.
  • Defining your solution – Explain what you think needs to be done.
  • Describing a detailed picture of success (or failure) – Give people a vision; something they can see, hear, taste, and touch.
  • Asking the audience to do something straight away – Get them involved right from the start. If you do this, it's then much easier to keep them engaged and active in your cause.

4. Demonstration Structure

Use a simple demonstration structure when you are unveiling a new product or service.

Start by explaining why the product or service is so good. What makes it special? What problem will it solve for people?

Next, demonstrate what it does. How you do this will depend on your product but, whatever you do, make sure it works! Bring any important points to the audience's attention and provide helpful tips, where appropriate. Show them the results, and finish by giving them useful information, a good understanding of your topic, and something to remember.

Don't get too wrapped up in the detail; remember to keep it simple. Your presentation will be more powerful and your audience will remember more if you highlight just a few of the most important features. This will whet their appetite, and leave them wanting to know more.

5. Opportunity, Benefits, Numbers Structure

The Opportunity, Benefits, Number (OBN) structure is useful when you face busy people who want to hear what you have to say in the shortest time possible.

To use this structure, give audience members a quick summary of the opportunity that they need to consider, and outline the benefits that they can expect. Then, show them the numbers that back up your claims. [1]

For example, imagine you are explaining why your company should implement a new performance management system. First, you might give some background on the proposal – for example, you want to drive a high-performance culture. Then, you could explain the benefits, such as improving organizational performance and profits. Finally, you could compare the cost of bringing the system in with the predicted return on investment, based on a similar system at another organization.

Presentations that lack a clear flow are confusing and ineffective. This is why it's important to pay careful attention when choosing the most appropriate structure.

Different structures fulfill different purposes. Before you begin, think about why you are giving your presentation. Do you want to inform, persuade, inspire, or entertain your audience?

The most common structure for presentations is Open – Body – Conclusion. This is often effective because it gives you the opportunity to repeat your key points a number of times. However, other structures can be more appropriate, depending on the circumstances, such as when you're trying to persuade an audience, demonstrate a product, or provide information in the most time-efficient way.

Download Worksheet

[1] Martinuzzi, B. (2013). '11 Ways to Structure a Knockout Presentation,' from American Express OPEN Forum [online]. Available here . [Accessed 7 August 2014.]

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Home Blog Business Presentation Structure Guidelines for Effective Communication

Presentation Structure Guidelines for Effective Communication

Cover for Presentation Structure guide by SlideModel

In the business world, a presentation is so much more than just a bunch of slides or points—it’s a golden opportunity. It can sway decisions, propel change, or bring people together. How you structure your presentation is absolutely critical in getting your ideas across clearly and compellingly. 

When you’ve got a structured presentation just right, it’s like you’re taking your audience by the hand and guiding them through your thoughts, making sure they pick up all the important bits along the way. Moreover, it speaks of your degree of professionalism and how much knowledge you bear on the topic in question. 

Therefore, nailing your presentation structure isn’t just helpful; it’s downright necessary to get the results you’re after. Whether you’re pitching a new concept to the investors, sharing the latest findings with your team, or taking the stage at a conference, how you lay out your content becomes the language you use to interact with your audience. Get to know all that’s required to create a powerful presentation structure that will guarantee success in business meetings, academic dissertations, or motivational talks .

Table of Contents

What is a Presentation Structure

Introduction, techniques to structure your presentation, common mistakes to avoid when designing a presentation structure, final words.

Let’s compare a presentation structure to a business plan . Just as a business plan is essential for guiding a company’s strategy and ensuring all aspects of the business are aligned toward common goals, a presentation structure is crucial for organizing the content and delivery of your talk. 

The presentation structure lays out a clear and logical sequence of information, akin to the sections of a business plan that outline the company’s mission , market analysis , and financial projections. This clear sequence ensures that your audience can easily follow and understand your message, maximizing the impact your speech can deliver and influencing your target audience. 

Key Elements of a Presentation Structure

The easiest way to study a presentation structure is to subdivide it into sections. Basically, every presentation has a structure that follows this formula: Introduction > Body > Conclusion.

The introduction is the first section of the presentation and sets the tone for the rest of the presentation. It should be attention-grabbing and make the audience want to listen to the rest of the presentation.

When defining how to start a presentation , these are the best tips we recommend you implement.

Start with a Hook

Kick off your introduction with a strong hook that grabs your audience’s attention. This could be an intriguing fact, a thought-provoking question, or a compelling story related to your topic. A captivating opening will make your audience want to listen and engage with your presentation.

Clearly State Your Topic

Be clear and concise when stating your topic. Your audience should immediately understand what your presentation is about and what they can expect to learn. A clear statement of your topic sets the stage and provides a roadmap for the rest of your presentation.

Establish Credibility

Take a moment to establish your credibility by briefly sharing your qualifications or experience related to the topic. This helps to build trust and rapport with your audience, and it shows that you are knowledgeable and well-prepared.

Engage Your Audience

Make your audience part of the presentation by engaging them from the start. Ask a question, encourage participation, or invite them to think about how the topic relates to their own experiences. Engagement helps to create a connection between you and your audience. Using a surprise factor is an alternative if you feel the topic you’re about to present may not fully resonate with the target audience.

Preview Main Points

End your introduction by briefly previewing the main points you will cover in your presentation. This provides a clear structure for your audience to follow and helps them understand what to expect in the body of your presentation. An agenda slide is the perfect tool for this purpose.

Agenda Slide in a Presentation Structure introduction

The body is the main part of the presentation and provides the content and information that the audience came to hear. It should feature the main points and details supporting your presentation’s objective. Depending on your topic, this could include data, arguments, case studies, examples, or demonstrations. Each main point should be clear and distinct, with evidence or examples substantiating it. The content should be tailored to your audience’s level of knowledge and interest.

Different presentations call for various structures. For example, a Product Presentation ’s structure should start by dividing the content into clear sections or headings. For instance, if presenting a new software tool, sections could include its features, benefits, and user feedback.

Product Presentation slide structure

On the other hand, a Persuasive Presentation begins with stating the current situation or problem, followed by proposed solutions, evidence supporting those solutions, and the benefits of adopting your proposition.

Sales Pitch presentation structure

Workshop or Training Presentations begin with an overview of what will be taught, followed by step-by-step instructions, examples, demonstrations, and summaries or quizzes after each major section.

Training Presentation slide structure

One essential aspect is to plan the multimedia elements to include in your presentation, including audio, images, and video, depending on the presentation style you aim to deliver. Through our expertise, we want to share some tips on how to plan this kind of content:

  • Using relevant content: Each image should be related to its accompanying content. Avoid using images just for decoration. If using videos, dedicate an entire slide to them rather than sticking them to a corner of your slide. Plan a powerful hook to connect your thoughts with these visual aids.
  • Quality: Ensure all images are of high resolution and can be clearly viewed, even from a distance. Avoid pixelated or distorted images.
  • Simplicity: Infographics and diagrams should be easy to understand. If presenting data, use simple charts or graphs instead of complex tables. Limit the amount of text on each slide to ensure clarity. This rule of simplicity also applies to written content and the structure of your speech. Use the Feynman Technique as a time-saver approach to simplify content to reach any knowledgeable audience.
  • Consistency: A common cause of presentation failures is to distract the audience with an unprofessional look. Maintain a consistent style and color scheme for all images to give your presentation a polished and professional feel.

Along the path of creating these media elements, you can rethink your strategy for disclosing content. In general lines, you should present your points in a logical order, often from the most to least important or in a chronological sequence. This helps the audience follow along and build understanding step by step. Well-known practices like the storytelling technique follow this approach to maximize audience engagement. 

Transition smoothly between points. Phrases like “moving on,” “in addition,” or “on the other hand” can guide your audience through your narrative. Break up long sections of spoken content with anecdotes, questions, or short videos. Such an approach adds variety and keeps the audience engaged.

A well-structured conclusion is the linchpin that holds your presentation together, reinforcing your main points and leaving a lasting impression on your audience. It is your final opportunity to communicate your message and encourage audience engagement. So, before you consider how to end a presentation , here are some powerful tips to ensure you conclude your presentation with impact.

End with a Strong Statement or Quote

This technique is commonly used in motivational presentations, where the speaker leaves the audience with a slide containing a quote related to the topic of the presentation, something that evokes inner reflection about the topic discussed. 

Motivational slide presentation structure

Conclude your presentation with a strong, memorable statement or a powerful quote that ties back to your main message. This adds weight to your argument and leaves a lasting impression on your audience. If you aim to surprise your audience, silence can also be a strong statement if your presentation has to raise awareness about a problem.

Incorporate a Call-to-Action

Clearly communicate to your audience what you want them to do next. Whether it’s to adopt a new perspective, take specific action, or continue the conversation outside of the presentation, a clear call to action drives engagement and encourages your audience to act upon your message.

Ask Thought-Provoking Questions

Pose thought-provoking questions that stimulate reflection and discussion. This opens the door for audience participation and engagement and allows you to interact with the audience in a Q&A session, or reach after your presentation concluded to network.

Thought-Provoking Question slide structure

Additional Resources and Contact Info

Offer resources such as articles, websites, or books for those interested in exploring your topic further. This not only adds value to your presentation but also encourages the audience to engage with the content beyond the presentation itself.

Consider the way you leave a communication channel open with your audience. This can be in the format of a deliverable, writing down your contact data in the “Thank You” slide , or simply via speech to inform where they can know more about you and your work.

We already discussed the basic Introduction-Body-Conclusion framework for a presentation, but there are alternative approaches that can help you structure your talk.

Problem-Solution Framework

The Problem-Solution Framework is a compelling method to structure presentations, particularly when aiming to persuade or inform an audience about addressing specific challenges. The framework operates on a simple yet impactful premise: initially, highlight a problem or challenge that needs addressing and subsequently propose a viable solution or set of solutions.

Problem-Solution Presentation Structure

Starting with the problem establishes a context, engages the audience by highlighting pain points or challenges they may recognize, and creates a desire for resolution. It sets the stage for the solution to be perceived as necessary and valuable.

The solution phase offers that much-needed resolution. By presenting a clear, actionable solution or set of recommendations, the presenter provides a pathway to overcome the identified challenge. This structure is not only logical but also highly persuasive, as it appeals to the audience’s desire for resolution and improvement. In essence, the Problem-Solution Framework is both a guide for content organization and a psychological tool for persuasion.

Chronological Structure

The Chronological Structure is an intuitive and organized approach to presenting information based on a sequence of events or a progression in time. Whether recounting historical events, outlining the stages of a project, or narrating a personal story, this structure follows a clear beginning, middle, and end sequence. By presenting details in the order they occurred, the audience can easily follow the narrative, making connections between events and understanding causality.

Chronological model presentation structure

This structure is especially effective when the timeline of events is crucial to the narrative or when showcasing developments, evolutions, or growth over time. It provides clarity and eliminates confusion that might arise from a non-linear presentation. Moreover, by anchoring information on a timeline, the Chronological Structure aids memory retention, as the audience can mentally “map out” the journey of events. In sum, this method offers clarity and a compelling narrative arc, ensuring audience engagement from start to finish.

Comparative Structure

The Comparative Structure is a strategic approach to presentations that hinges on juxtaposing two or more elements, ideas, or solutions side by side. By examining similarities and differences, this method illuminates unique qualities, advantages, or drawbacks inherent in each element. Often employed in business scenarios like product comparisons, market analysis, or debates, the comparative structure helps audiences critically analyze options and make informed decisions.

Presenters utilizing this structure typically start by introducing the elements for comparison. They then delve into detailed analysis, often using criteria or metrics to maintain objective evaluations. Visual aids like Venn diagrams or comparison charts can enhance clarity and visual appeal.

Comparison chart presentation structure

The strength of the Comparative Structure lies in its ability to foster critical thinking. By directly contrasting items, audiences are engaged, encouraged to weigh pros and cons, and ultimately arrive at a deeper understanding or more nuanced perspective on the subject matter.

Matrix Structure

The Matrix Structure offers an approach to organizing presentations by segmenting information into distinct categories or sections, akin to a grid or matrix. Instead of a linear flow, topics are grouped by themes, criteria, or any relevant classification, allowing for simultaneous exploration of multiple facets of a subject. Think of it as viewing a topic through various lenses concurrently.

For instance, in a business setting, a product might be examined in terms of design, functionality, market positioning, and customer feedback. Each of these constitutes a segment in the matrix.

Visually, the matrix can be represented using tables, grids, or quadrant charts, making the content easily digestible and engaging. A key advantage of this structure is its flexibility; presenters can delve deep into one segment or provide a broader overview of all areas, depending on the audience’s needs. Ultimately, the Matrix Structure ensures a comprehensive and multifaceted examination of a topic, providing depth and breadth in analysis.

Modular Structure

The final model we will study is the Modular Structure. It takes content and packs it into modules, which can be arranged at any other the presenter requires them to be. Each module addresses a specific topic or idea and is designed to be self-contained, ensuring clarity even if presented independently or in a different order. This adaptability makes the modular approach especially valuable in dynamic settings, such as workshops or conferences, where audience feedback or time constraints might necessitate adjustments on the fly.

For example, in a corporate training session, different modules could cover distinct skills or topics. Based on the attendees’ prior knowledge or the session’s time limit, the presenter can prioritize, omit, or rearrange modules without compromising the integrity of each segment.

By adopting the Modular Structure, presenters gain flexibility without sacrificing depth. This approach fosters a responsive presentation style, allowing speakers to tailor content in real-time, ensuring maximum relevance and engagement for their audience.

Even well-seasoned presenters can fall prey to these common mistakes in terms of presentation structure. Let’s learn how to prevent them.

Overloading with Information

It’s tempting to include every bit of knowledge you have on a topic. Still, information overload can quickly disengage an audience. Prioritize key points and leave out extraneous details. As famous architect, Mies van der Rohe famously coined, “Less is More.”

Weak Transitions

Jumping abruptly from one point to another can disrupt the flow and confuse listeners. Ensure smooth transitions between sections, signaling shifts in topics or ideas to keep the narrative cohesive.

Dull Design

While content is king, visual appeal matters. Relying solely on walls of text or bland slides can lose your audience’s interest. Incorporate engaging visuals, charts, and multimedia elements to enhance your message and retain attention.

Ignoring the Call to Action

Concluding your presentation without guiding the audience on the next steps or what’s expected of them can be a missed opportunity. Whether it’s seeking feedback, prompting a discussion, or encouraging an action, always have a clear call to action.

Good communication is all about making your point clear, especially in presentations. We’ve talked about how the right structure can keep your audience hooked. But there’s more to it. Think about your presentation. Is it telling your story the way you want? Is it reaching your audience? Take a step back and really look at how you’re laying it out. Don’t just go with the flow – choose your format wisely. Remember, every presentation tells a story, and how you set it up matters a lot.

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Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

Ask your audience questions with SlideLizard

  • an informative
  • an entertaining
  • an inspiring
  • or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Structure of a good presentation including introduction, main part and conclusion

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Icebreaker polls with SlideLizard

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Make your presentation interactive by using SlideLizard

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Feedback function of SlideLizard

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

Short presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

Tell a story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

Chronological structure of a presentation

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

  • What could be
  • A moment to remember
  • Promise of “New Bliss”

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About the author.

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Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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Hybrid event.

When an event consist of both virtual and in-person parts, this is called a hybrid event. This type of event is popular as it combines the benefits of both online and live events.

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How to Start a Presentation [+ Examples]

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

how to start a presentation where a person holds mic

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

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This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

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Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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Presentation Structures: Everything You Need to Organize Your Talk

Hrideep barot.

  • Presentation , Public Speaking , Speech Writing

Presentation Structure

A presentation structure includes an introduction, context, main body, conclusion, and scope for questions. Depending on the type of presentation you’re doing, this format can change. The article discusses various considerations for each section of a presentation structure.

For presentations to be understood and create a good impression, they can’t be haphazard. It has to have some sort of pre-planned presentation structure that is both logical and simple enough. Depending on the type of presentation you’re doing, there are likely some basic frameworks available that people tend to follow. Before we delve into the format, let’s consider key points to consider when planning a presentation.

How do you structure and plan a presentation?

We plan a presentation by considering the type of presentation, who our audience is, ideating the purpose, and formulating subtopics through research.

Consider the type of presentation

This leads to understanding the ideal flow to convey your content best. For instance, for persuasive presentations, you could use creative ways to convey what is best about a product, such as starting with a story about how it has helped many people achieve something.

On the other hand, for a progress presentation at your workplace, you might have conventions about what is expected, which must be followed precisely.

A few other types of presentations include:

  • Informative presentations
  • Instructive presentations
  • Motivational presentations
  • Analytical presentations

You might also want to consider if you want audience interaction and put that into the structure accordingly. While some allow questions mid-presentation for smaller audiences, it is typically left towards the end.

Consider your audience’s knowledge level and interests

This will determine if you can assume a particular knowledge base and not include it in your presentation structure or if you have to start off with basics and build up on that.

For instance, if you’re teaching 1st-year students about something, you might start with basics. But for graduates, a similar format would be unnecessary as they might have already learned about it.

Similarly, if your purpose is to deliver something entertaining, knowing about the interests and values of your audience helps a ton.

The most simple way is demographics. It’s typically quite easy to find out the expected age group, gender, etc of the audience. This information can help you have a basic idea of the sort of experiences they go through, which helps formulate an understanding.

Consider the purpose of your presentation

While this may seem obvious, many of us lose track of the main purpose and spend too much time on remotely related content. This diverts attention from the topic and might even cause boredom.

For example, if you’re advocating for some social action, it would be beneficial to stay on the topic itself, like the pros, cons, what can be done practically, etc. Instead, if the presenters spend more time criticizing others, the presentation will fall short of its purpose.

Few other examples of different purposes your presentation could have:

  • Entertainment
  • Providing information
  • Telling your story
  • Proposing ideas
  • Discussing future plans for the company

Research your topic and start noting down the subtopics

Skip this if you already know exactly what needs to be a part of your presentation, and plan to include just that. While looking up your topic, you’ll discover the various sub-topics within that field. After you start noting them down, you can organize later what comes under which to build a structure.

Here is a guide on short presentations that you might be interested in.

So with these three considerations and subtopics in mind, we’re good to go over to decide our final structure.

presentation format

What is the best presentation form?

The best presentation format is one that includes the introduction, context, main body, conclusion, and questions.

Here, we will discuss a template or structure for a typical presentation.

Introduction

  • Greet the audience and introduce yourself, e.g., what you do and why you’re here
  • The purpose of your presentation
  • The flow or outline gives a sense of what they can expect
  • Depending on the topic and audience, you might have to provide more or less context about your topic
  • This could include a brief history, terminologies, the current market status, the current status of the field, etc.
  • Includes the full depth of the primary purpose of the presentation
  • All major chunks of data, including examples, evidence like research studies, etc, are included here
  • Care needs to be taken at times to ensure that your introduction and context are not taking up so much time that the main body isn’t receiving enough attention. Ever wonder if a presentation can be too short? Check out this article .
  • Bring emphasis to the main takeaways
  • Thank your audience if they have been a good one
  • Take questions and encourage healthy discussion
  • End with sharing ways they can address their questions later

To make sure that the structure works out, it is important that you practice your presentation. This will also tell you if you’re falling within the time constraints. Here is a guide on how you can go about practicing your presentation.

5 Ways to Structure Your Presentation

The five ways include ordered, problem-solution, comparative, storytelling, and demonstrating structures.

1. Ordered Structure

The presentation follows a logical sequence starting with an introduction, main points, and then conclusions. This is what this article has focused on, as it’s the most straightforward method and tends to be very clear for the audience. However, for presentations that do not follow a clear progression, this may not be useful.

2. Problem-Solution Structure

This is useful when persuading the audience. You explain the problem (+ its importance and impact) and then provide a solution that motivates the audience to take it. This could be in the form of a product, a particular method of communication, some technical thing, etc. There should be a decent amount of time spent on the benefits of the solution as well as the exact “How?” to implement it to make the audience convinced. It helps to address any questions or barriers you expect them to have during the speech itself.

3. Comparative Method

This is useful when you want to highlight the benefits of something over alternatives . It is ideal to first fully address the alternatives by talking about their benefits and limitations. Then you lastly talk about the solution that you possess that effectively addresses the other limitations or is in some way a better choice than others, based on your arguments.

Alternatively, if you do not want to highlight the benefits of something particular and just form a comparison that demonstrates the pros and cons of different subjects in an unbiased manner, this technique is still used. For instance, how the main benefit of a product is practically useful for the consumer in comparison to the main benefit of another product can be discussed.

4. Storytelling Structure

This is useful when your goal is just to tell a story. This could be to explain the context or history of a company. It could also serve to talk about yourself and how you got there. A story will typically have an introduction, a complicating factor that introduces some challenges, and then an ending that highlights the importance of some action or belief. 

You may also go in a timewise order when explaining a story. This might take away from the thrill but is useful nonetheless when it is required for the audience to properly understand what is being conveyed. Storytelling can be done in various ways, so feel free to find your own structure.

5. Demonstration Structure

This is useful when demonstrating products or services . The benefits of the product/service are highlighted and it is demonstrated showing those capabilities. The goal should be on persuading the audience that it is useful to them for their needs.

How to structure a scientific presentation?

Structuring a scientific presentation typically includes an introduction, methods, results, and discussion.

This typically follows the below format, but depending on the university/conference guidelines, you’ll have to adjust accordingly. The rest of the sub-topics revolves around these sections.

  • Introduction/Background 
  • Literature review (if applicable)
  • Acknowledgments (often optional)

After this, time is given to take questions.

How do you structure a presentation script?

The presentation never includes the full extent of the information. It’s just a concise version of what you’re speaking that adds as a visual aid at times while also highlighting major points. 

The script is where the major content lies. The structure remains the same, but the content is greater in depth .

Sample Presentation Script

To make it easier for you to understand how you can structure your presentation script, here is a sample script for a presentation on the topic: Importance of Public Speaking.

This follows the same flow introduced earlier- introduction, context, main body, conclusion, and questions.

Title: Importance of Public Speaking

Slide 1: Why is Public Speaking Important?

Greetings, ladies, and gentlemen. Today, I will be exploring the importance of public speaking. My name is John, and I’m thrilled to discuss with you how improving our public speaking abilities may make a significant difference in our quality of life in the personal, social, and professional domains.

Slide 2: Introduction

Public speaking involves persuading an audience with a well-organized message. It is an essential part of our daily lives. We use it when we make conversation in social groups as well as when we address enormous crowds at social gatherings. It is a highly multifaceted and effective tool.

I will start off by giving some information about the context, moving on to its benefits, which is the main crux of our presentation, and then we will spend some time concluding.

Slide 3: Context

Effective communication is essential in our globally interconnected society. Speaking in front of an audience enables us to express our views and thoughts clearly and firmly. It facilitates the development of solid bonds and influences others, and acts as a catalyst for constructive change. Public speaking may open doors of opportunity and propel achievement for anyone, whether they are a student, professional, or member of the community.

Slide 4: Personal Development

Public speaking increases self-esteem and confidence, which are quite rudimentary to our self-efficacy. Effective communication skills help us to be more assertive and feel more in control of our lives. Research suggests that having an internal locus of control (i.e., feeling in control) leads to better outcomes in our personal lives as well as greater mental health.  As we organize our ideas and arguments through public speaking, it improves critical thinking and organizational abilities. Furthermore, as we interact with others during talks and Q&A sessions, public speaking also enhances our listening abilities.

Slide 5: Professional Advancement

The ability to speak in front of an audience effectively is highly essential in most workplaces.

You ask Why? Well, it is because we are better able to communicate our qualifications and worth to potential employers, which enhances our performance in job interviews. Secondly, our influence within organizations grows when we can make a strong case for our points in meetings and conferences.

Next, for leadership positions, where success depends on inspiring and motivating others, public speaking is critical. And in general, you’ll need public speaking in any meeting or any talk you would typically deliver in front of a bunch of people. 

Slide 6: Conclusion

Public speaking is a sought-after, multifaceted, and handy skill across many settings. It gives us the ability to inspire others, tell our stories, and make a lasting impression. Strong public speaking abilities help us communicate clearly and lead with influence in many facets of our lives.

Slide 7: Questions

I appreciate everyone here for being a great audience and cooperating wonderfully throughout the presentation. Now I will be taking any questions you all have. Feel free to discuss this now or reach out to me after the session is over.

Slide 8: Thank you

I want to thank you all for being here today.

I hope that the presentation did well to emphasize the importance of public speaking and perhaps motivated at least some of you to work on improving your abilities. We will end here.

[End of presentation]

Here are some tips for delivering an effective presentation.

We considered a few key points for presentation structure and the typical format that can be followed. We also covered five ways you can structure your presentation and the format for a scientific presentation. Lastly, we covered a sample script for presentations.

Public speaking coaching is a great way to increase your skills and get better at presentations as well.

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The 3 parts of a presentation: introduction, main part, closing part

The task of each part for the presentation structure.

A successful business presentation requires careful planning and structuring. In this article, we will look at presentation structure, focusing on the three parts: Introduction, main body, and conclusion of a presentation. We will explore what each part does and specific tips to help structure these parts of the presentation in the best possible way.

3 parts of a presentation

Part 1: The introduction of a presentation

Part 2: The main part of a presentation

Part 3: The conclusion of a presentation

A successful presentation needs a well-structured agenda. It helps your audience to keep track and follow the content of the presentation. The agenda ensures that all important aspects of a topic are covered in the presentation.

An attractively designed and worded agenda can also help to capture the audience’s attention right from the start and get them excited about the presentation. For example, the agenda can be designed using images, language, or terminology that is specific to the audience’s goals and interests. In this way, the presenter signals that they value the audience’s time and interest and are tailoring their presentation to meet their needs. Read more about the importance of the agenda in presentations and learn how to use action titles profitably as well.

Teil 1 einer Präsentation

Part 1: the introduction of a presentation

1. Greeting:

With a friendly greeting, you create a positive atmosphere right from the start. You give the audience the opportunity to arrive, get quiet and collect themselves and signal that it’s about to start. This phase is important to establish the audience’s concentration.

2.  Introduction:

Briefly introduce yourself and your organization. Give an overview of who you are and what your role is in your organization. By doing this, you will give your audience direction and reinforce your expertise and credibility at the very beginning of the presentation.

3. Objective:

Briefly outline the topic of your presentation and explain what you hope to accomplish with the presentation. Make sure the goal of the presentation is clear and concise.

4. Context:

Explain the context in which the presentation will take place. Why is the topic important? Why is it relevant to the audience? Here you should also make sure that you connect with the audience and tailor your presentation to their needs and interests.

Präsentationen halten

After the introduction, you should have achieved the following with your audience:

  • The audience is focused
  • They know who you are and that you bring expertise to the topic
  • It knows what the presentation is about and why it is worth paying attention.

Teil 2 einer Präsentation

Part 2: the main part of a presentation

The main part is the most important part of your presentation from a content point of view. Here you present your information, argue for your position, try to convince the target audience or bring them to a decision. In short, the middle section is the heart of your presentation. It should be structured in a logical and comprehensible way and should be consistently oriented towards your presentation objective. The biggest challenge is to make the main part compact and not to ramble too much, but still not to make any jumps in content where you might lose your audience. Ideally, when building the main body, you follow the thought processes your audience might have and answer any questions that might pop into your target audience’s head. Of course, this requires a good knowledge of your target audience and also some experience. If you have given similar presentations before, you should take into account insights you can derive from audience reactions or questions, for example, when building your next presentation.

The main part should make up about 75% to 80% of the total duration of the presentation. These are our tips for the main body:

1. Precise headings:

Make sure the main body is clear and logical and use precise headings. They will ensure that your audience can follow your arguments. Headings that are to the point also help the speaker, for example, when you want to jump back and forth within the presentation.

2. Key messages:

Present your core messages and arguments in a logical order. Make sure to support your arguments with examples and facts to strengthen your position. Report from the field to show that you understand the needs of your target audience.

3. Visualization:

Make sure you make your information easy to grasp quickly. Whenever possible, you should make use of visualizations. Diagrams, icons, and images are quicker to grasp than columns of scrubs, and you’ll stick in their minds. Your audience is more likely to remember a good picture than the text on your slides.

After the main part, you should have achieved the following with your audience:

  • The audience has understood your information and your arguments
  • You have answered or anticipated your audience’s most important questions and objections
  • The audience has recognized the relevance of the topic for their own needs and requirements
  • The audience is ready to take the next step toward your goal.

Teil 2 einer Präsentation

The closing section is the last part of your presentation and gives you the opportunity to emphasize your message once again. It’s not just about leaving a strong impression. The conclusion of your presentation determines whether you have achieved your presentation goal. Were you able to find supporters for your topic? Were you able to bring about a decision? Were you able to win a new customer? In order to be able to measure the achievement of your objectives, it is important to be specific at the end of your presentation. Depending on the goal, you can give an outlook here, agree on next steps or deadlines, or already distribute tasks. Use all possibilities for a binding exit and a concrete connection. Make sure that your topic is thought about further, a project is pursued or a collaboration is started. Otherwise, unfortunately, your presentation will be forgotten very quickly or other topics will push in front of it.

The conclusion of your presentation should be about 10% to 15% of the total duration of the presentation and include the following elements:

Summarize the most important points of your presentation again in a short and concise way. This will remind the audience of the key messages and strengthen your overall impression.

2. Call-to-action

Conclude your presentation with a call-to-action that fits your presentation objective. Ask the audience to make a decision, buy a product, or schedule a follow-up appointment with you. This will create commitment and ensure that your presentation objective is achieved.

Give an outlook on future developments or projects. Show the next steps or point out follow-up topics. By doing so, you show that you know the processes and are also an expert for the next steps and implementation.

4. Thank you

Conclude your presentation by thanking the audience. Show your appreciation for the interest and time the audience invested in your presentation. You can also include your contact information and offer to answer questions or provide further information. The thank you note should come from you in person; you don’t need a slide for that. Also read our tips for PowerPoint closing slides .

Woman presenting

  • The audience follows your recommendation.
  • It acts in the sense of your presentation goal.
  • Your presentation is remembered and you are set with the audience as an expert on the presentation topic.

You can find many more very helpful tips on presentation structure in our blog articles on the golden thread of your presentation and presentation structure .

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How to Structure a PowerPoint Presentation

No matter how sleek or beautiful your slide decks appear, your presentation won’t be a success if it fails to adhere to a sound and proper structure, throughout. This is why it’s worth taking some time to learn how most effective presentations are structured.

And what could be a better way to understand the right way to design your presentations than learn it from a presentation company ? In this article, we share the standard structure of an effective PowerPoint presentation, in addition to some practical tips on how to implement this structure technically, using PowerPoint.

What Is the Standard Presentation Structure?

A decent presentation always has an important story to tell and, just like any other narration, it primarily consists of three basic sections: introduction, main body, and conclusion.

Introduction

The first section in your presentation should be an introduction. It should set the tone for your entire presentation and explain to the audience what they can expect from your presentation. Here are some of the slides you may want to add in the introduction section: 

  • The title of the presentation
  • The objective(s) of the presentation
  • A table of contents

As you can guess, this will be the main section of your presentation, where you explain your topic of concern. Break down your content into bite-sized points, arrange them in a logical order, and then present all the information you would like to share with your audience, in order to support each of your points.

This section is to summarise all the key points or highlights from your presentation. Share with your audience how this information will help them in the future. Finally, thank the audience for viewing your presentation.

Tips for Structuring a PowerPoint Presentation

Now that you know what sections a typical presentation consists of, let’s take a look at how to structure it effectively in Microsoft PowerPoint.

Create slides and edit them in Outline View

It’s always a good idea to structure a PowerPoint presentation while in the editing mode. To do this efficiently, go to the ‘View’ tab and select ‘Outline View’. It will show you the title and main text section for each slide, and let you edit the text, while also providing an overview of the presentation’s content.

TIP: You can also use the Outline View to select a section of bullet text and promote it to slide titles, and vice versa. To do this, right-click on a relevant piece of text or title and select ‘Promote’ or ‘Demote’.

Arrange slides into sections

If you are developing a large PowerPoint presentation, it’s best to organise it by clubbing multiple slides together into sections that can be easily collapsed and expanded, whenever required.

  • To create a new section, go to the list of slides, and right-click on the slide from where you want a new section to begin. 

From the drop-down menu, select ‘Add Section’ and assign a name to the section.

  • To re-order the sections, right-click on the section name and click ‘Move Section Up’ or ‘Move Section Down’.
  • To expand or collapse a section, click on the icons for the same on the left of the section name.

TIP: You can also access these settings by going to the under the ‘View’ tab and choosing Slide Sorter.

Create a well-organised table of contents

The aforementioned tips will help you organise a presentation’s content. However, it’s also crucial that your audience can navigate through your presentation with ease. This is why it’s always a good idea to create a structured and interactive table of contents, and place it near the beginning of the presentation.

To do this, follow these steps:

  • Go to the title slide or a blank slide and insert the table of contents.
  • Switch to ‘Outline View’, right-click on the outline pane, and click ‘Collapse’. Then, click ‘Collapse All’ to display only the titles.
  • Select all the slide titles, copy them, and paste them on the desired slide.
  • Select the title of the first slide and right-click on it. Then, click on ‘Link’.
  • In the window that opens next, select ‘Place in This Document’ (from the left-hand menu), select the corresponding slide for the selected title, and click OK.

Repeat this procedure for the remaining titles and link them to the corresponding slides.

Wrapping Up

There you have it! There are many more tips to come, so, if you are interested to learn more about presentation design, don’t forget to check out our future blog posts.

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How to Structure a PowerPoint Presentation

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Table of Contents

section of presentation

This is the main part of your presentation, which should keep the promises you made in the introduction. This is where you explain your topic and present all your information. 

Depending on the nature of your presentation, divide it into segments/points. Arrange your points in a logical order and then provide information to support each of them. There are many different ways to organize your key points, for example:

  • Number your points according to their priority (1, 2, 3, …)
  • Place the points in a time frame (past, present, future)
  • Use narration (tell a story from beginning to end)
  • Present the points with a problem-solution dynamic (state a problem, describe its impact, offer ways to solve the issue)

A good conclusion summarizes the key points you made or highlights what the audience should have learned. It clarifies the general purpose of your presentation and reinforces the reason for viewing it. Here are the slides you may want to include:

  • Summary. List what goals your audience have achieved, what knowledge they got, and how this information can help them in the future.
  • Conclusion. Here you can thank your audience for viewing the presentation.

Tips for Structuring a Presentation in PowerPoint

Now that you know which parts a typical presentation should consist of, let’s see how to structure it in PowerPoint. 

1. Combine slides into sections

When working with a large PowerPoint presentation (PPT), you can create sections that can be collapsed and expanded. This will help you keep presentation slides organized and facilitate navigation in editing mode. To do that, follow these steps:

Adding sections in PowerPoint

  • To shift a section, right-click on its name and use the Move Section Up and Move Section Down options.
  • To collapse or expand a certain section, click on the collapse icon to the left of the section name. You can also minimize and maximize all sections at once by right-clicking on the section name and choosing Collapse All or Expand All .

As well, you can access these settings by choosing Slide Sorter under the VIEW tab.

Slide Sorter in PowerPoint

This kind of segmentation is a great way to overview the logical flow of your slides all at once and see if there are any changes required. For example, you may decide to break one slide into two or three, or the other way around.

2. Use the Outline View

One other way to structure a PowerPoint presentation in the editing mode is to use Outline View . You can choose it from the VIEW tab.

Outline View in PowerPoint

This view doesn’t display sections, but it shows the title and main text of each slide, which can give you a quick overview of the presentation contents. Here you can go through the entire text and edit it instantly. You can also work with text (on the left) and slides (on the right) simultaneously, as the latter is shown on the right side of your screen.

Note that, to be displayed in an outline, text needs to be typed in a text placeholder, not a text box . A text placeholder is a box with the words “Click to add text” or “Click to add title”, and it appears when you choose a standard layout.

You can also use Outline View to promote bullet text to titles and the other way around. To do that, right-click on a relevant title or text and select the Promote or Demote options.

Promote and Demote options in PowerPoint

Be attentive about demoting a title, as this will delete the original slide and move its title and text to the adjacent slide.

PowerPoint only allows users to promote and demote text, not entire slides. Therefore, there’s no possibility to change the hierarchical order of slides.

3. Create a table of contents

All the aforementioned tips help you organize a presentation when formatting it. However, it’s crucial that your viewers can easily navigate through entire presentation too. One sure way to provide them with this opportunity is to create an interactive and structured table of contents.

Though there’s no native automatic outline in PowerPoint, it can be created manually:

Creating a table of contents in PowerPoint

  • Press Ctrl+A to select all the names, and Ctrl+C to copy them. 
  • Then Press Ctrl+V to paste the copied titles on the desired slide. In case there are too many titles and they don’t fit onto a single page, you can divide the table of contents into two columns or place it on two slides.

Creating a hyperlink in PowerPoint

You’ll need to repeat this procedure to link all the chapters to corresponding slides. For more information, read this step-by-step guide on how to add a hyperlink in PowerPoint .

Now all the chapters can be accessed from a single table of contents, which is very convenient. However, you will also need to link them back to that unifying page. You can do this by inserting an Action Button on every slide of your presentation in Slide Master mode:

Slide Master in PowerPoint

Now there is a single page from which all the other pages can be easily accessed. As well, it’s possible to go back to the table of contents at any time with the intuitive Home button.

Depending on the size of your presentation, the time it takes to create an interactive outline may vary, as you will need to add hyperlinks to every chapter manually. Be aware that if you rename a slide or simply delete it, these changes will not be automatically registered in the table of contents. For example, if you delete a slide, its title will still be displayed in the table of contents, but clicking on it won’t lead the viewer to another point in the presentation.

This is what our sample presentation looks like:

section of presentation

A Better Way to Structure a PowerPoint Presentation

Creating a table of contents manually might be fine for a small presentation, but if you have 122 slides, it would require too much time and energy to do so. That’s why, instead of manually creating a table of contents, we took advantage of iSpring Suite and simply enabled the automatic outline.  

iSpring Suite

Fully-stocked eLearning authoring toolkit for PowerPoint. No training required to start!

section of presentation

Note: iSpring Suite turns slides into HTML5 format, so your audience can view them online, right in their browsers. 

section of presentation

As you can see, the new presentation has a pop-up outline and a navigation panel, which make it possible to move to any slide at any time without leaving the slide show mode. 

How to set up navigation

To create navigation in your presentation, follow these simple steps:

  • Get a free trial of iSpring Suite.

Slide Properties in iSpring Suite

  • When you’ve configured the Slide Properties settings, click on Save & Close in the upper-left corner.

How to configure an outline

Whereas PowerPoint requires the outline to be designed manually, iSpring Suite has already prepared it for you. At the same time, you don’t have to stick with the standard outline template, as you can easily customize the player’s final look and feel:

Publishing a presentation in iSpring Suite

We recommend leaving Enable Search marked, as this will allow viewers to search for any content at any time, including the texts on the slides. This is especially useful for large presentations with a lot of text.

If you have previously arranged slides into multiple levels in the Slide Properties, then leave Multilevel outline marked. That way, the outline will display the nesting structure of the presentation, facilitating navigation. You can learn more about the other outline options here .

Adjusting the outline appearance in iSpring Suite

  • When you have finished configuring the player, click on Apply & Close in the upper-left corner.
  • Now you can publish your enhanced presentation either to HTML5, to make it easily accessible via browser on any device, or MP4 video format. If you’re going to upload your presentation to an LMS, you can publish it to any eLearning format: SCORM, AICC, Tin Can, or cmi5. 

While a standard PowerPoint slideshow is straightforward and limited, iSpring Suite saves viewers from having to follow a strict slide order. An interactive and searchable outline allows non-linear navigation, where any information can be accessed at any time at a glance.

Also read : → How to Convert PowerPoint to MP4 Video

Also read : →  How To Record Presentations With Audio

Another perk

iSpring Suite comes with Content Library , which provides a great collection of presentation templates and allows you to create professional-looking presentations in a matter of minutes. Each template includes basic course elements: a title slide, a table of contents, chapters, a timeline, and info slides. Organize them in the order you prefer, populate them with your texts and images, and your presentation is ready to go.

iSpring Suite Content Library

We hope this article will help you develop an ideal structure for your PowerPoint presentation and do this quickly and easily. Captivate your audience with a powerful and persuasive presentation!

Do you have any other insights on how to simplify PowerPoint slides design? Please share them in the comment section. We’d like to hear from you. 

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She enjoys combining in-depth research with expert knowledge of the industry. If you have eLearning insights that you’d like to share, please get in touch .

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Structure of a presentation

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A presentation:

  • has an introduction, body and conclusion
  • may include visual aids
  • is usually followed by questions and discussions
  • may also have a handout for the audience to take away.

Introduction

  • The introduction should orient the audience to your subject and purpose. To capture interest and set up rapport, it should tell the audience what to expect.
  • Be sure to carefully define the central point (or thesis) that is the basis of your talk and ensure that your supporting argument or information relates closely to it.
  • If you are not proceeding from an already written assignment, it might help to think of your introduction as funnel-shaped, with the content coming out of the funnel. See the diagram below:

alt text

Useful language for presentations

Staging the introduction.

The body of the presentation should meet the promises of purpose and information made in the introduction.

The structure of the presentation is crucial.

Whether you organise:

  • chronologically,
  • by priority,

the body of your talk must proceed logically. The main points should be brought out one by one, with concise and relevant supportive evidence, statistics or examples and verbal ‘signposting’ of your progress through your argument or report.

You could present each important idea or point several times in different ways, because a listening audience needs several opportunities to fully absorb meaning.

You need to state clearly the links between your ideas and always signal when the next point is coming. If you think something is particularly important, say so and why.

If you don’t have a written assignment, it will help to think of your main points as paragraph topic sentences, each of which needs to be followed by supporting sentences and a conclusion.

Staging the body of your talk

Group presentations.

It may be that you are making a presentation as part of a group. Essentially the same information applies to group presentations as individual ones. It is important that they are logical and well structured as well as professional and meaningful. It is also doubly important that the group rehearse and practise together several times to ensure the presentation runs smoothly on the day.

Handing over to a co-presenter

Your talk may involve several speakers in your group presentation. You need to manage the handover smoothly and professionally, for example:

“I would like to conclude my discussion/report at this point and hand over to my partner/colleague XYZ who will examine/discuss/report the area/topic/perspective of…”

Similar to a written assignment, the conclusion again states your main points and what has been learned or shown but you also may raise implications inherent in the findings and offer creative recommendations.

Staging the conclusion

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UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.

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How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 Apr 2024 • 8 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

  • How To Write A Presentation Script
  • How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

  • How to start a presentation
  • How to introduce yourself

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Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

  • In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
  • In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
  • For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

How To Write A Presentation

How To Write A Presentation? What should be in a powerful presentation? A great presentation encompasses several key elements to captivate your audience and effectively convey your message. Here’s what you should consider including in a winning presentation:

  • Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
  • Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
  • Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
  • Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
  • Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

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How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

  • Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
  • Identify your target audience and their knowledge level, interests, and expectations.
  • Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

  • Start with a Thought-Provoking Question: “Have you ever…?”
  • Begin with a Surprising Fact or Statistic: “Did you know that….?”
  • Use a Powerful Quote: “As Maya Angelou once said,….”
  • Tell a Compelling Story : “Picture this: You’re standing at….”
  • Start with a Bold Statement: “In the fast-paced digital age….”

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

  • Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
  • Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
  • Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
  • Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
  • Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

  • Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

  • Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
  • Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

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How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

🎉 Check out: How to Start a Presentation?

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Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: “Have you ever…?” Begin with a Surprising Fact or Statistic: “Did you know that….?” Use a Powerful Quote: “As Maya Angelou once said,….” Tell a Compelling Story : “Picture this: You’re standing at….” Start with a Bold Statement: “In the fast-paced digital age….”

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

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A writer who wants to create practical and valuable content for the audience

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How To Choose A Perfect Presentation Outfit: Best Step-by-Step Guide in 2024

How-To Geek

How to organize a microsoft powerpoint slideshow using sections.

Organize your slides to keep your presentation on track.

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About sections in microsoft powerpoint, use sections in powerpoint on windows or mac, use sections in powerpoint on the web.

If you have a lengthy presentation , keeping it organized is important. One way to do this in Microsoft PowerPoint is to use sections. We'll show you what they are and how you can make use of them.

You can group slides into various sections to keep things neat and tidy. Expand a section and collapse the rest so you can focus on what you're working on. You can also easily move sections if you want to rearrange your presentation.

If you're looking for a better way to organize your PowerPoint slideshows, let's look at how to use sections.

If you use Microsoft Word , you might be familiar with how sections work in that application. But sections in PowerPoint are completely different. Rather than breaking up a document , as sections do in Word, sections work more like folders in PowerPoint.

Related: How to Add, Delete, and Rearrange PowerPoint Slides

Sections contain groups of slides for organizational purposes only. Sections are not visible when presenting your show, and after creating sections you can still move your slides to rearrange them as you normally would.

Sections are available in Microsoft PowerPoint on Windows, Mac, and the web. Because the features differ slightly on the web versus desktop, we'll look at each separately.

You can organize your slideshow easily with sections on Windows or Mac. This is especially helpful if you're collaborating with others . For instance, you might assign certain sections to specific people.

Related: How to Collaborate on a Microsoft PowerPoint Presentation

Create a Section

You can create a section using Normal or Slide Sorter view as well as with the Home tab.

On the View tab, select "Normal" or "Slide Sorter" and pick the thumbnail for the first slide you want in the section. Right-click and choose "Add Section" from the shortcut menu.

To use the Home tab, select the slide to start the section by making it the active slide. Then, click the Section drop-down arrow and pick "Add Section."

You'll immediately see a pop-up window prompting you to name your section. Enter the name and click "Rename."

If the slide you pick to start a section is not the first slide in your presentation, a Default Section will be created automatically and contain all slides before your created section.

Once you set up sections, you'll see the number of slides within each one. Click the arrow next to a section header to collapse or expand it.

Manage Sections

You can rename and collapse or expand all sections in your slideshow. And like creating a section, you can do so in Normal view, Slide Sorter view, or using the Home tab.

Either right-click the section in one of the mentioned views or select the Section drop-down arrow on the Home tab to take an action on your section.

If you want to delete a section, you have three different options. You can delete the selected section, delete the section and the slides in it, or delete all sections in the slideshow.

Right-click the section and choose one of the delete actions.

If you use the Home tab to manage your sections, you'll only see two of the delete actions in the Section drop-down box. You can either remove the selected section or all sections. So if you want to delete a section and its slides too, use the right-click method above.

Move a Section

You may decide to move a section, which would include that group of slides, to a different spot in your presentation.

In either Normal or Slide Sorter view, select the section, drag it to its new location in the slideshow, and release.

Alternatively, right-click the section and choose "Move Section Up" or "Move Section Down."

In Microsoft PowerPoint on the web , you can create and use sections. However, you do have limited actions.

To create a section, select the View tab and choose "Slide Sorter" at the top. Then, right-click the first slide you want in the section and choose "Add Section" from the shortcut menu.

When the section appears, replace "Untitled Section" with the name you want, and press Enter or Return.

You can only see sections you create in Slide Sorter view. They are not collapsible or expandable like in the desktop application.

To rename, remove, or move a section, head back to View > Slide Sorter. Right-click the section header to take an action.

Sections in PowerPoint give you a good way to keep track of and manage your slides. Whether working alone or sharing the slideshow with others, you're sure to keep your presentation organized.

  • Effective Presentation Skills Tutorial
  • Organizing the Presentation

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Organize the content of your presentation in a logical sequence based on the outline you prepared. No matter how you decide to organize your presentation, keep the audience engaged to better help them remember the content. You can do this by asking them questions or having them share experiences related to the topic.

The Beginning of the Presentation

The beginning of your presentation sets the tone for the rest of the talk, so it is important to impress your audience with your approach, style and topic. Begin the presentation with something that attracts the audience’s attention, but keep it relevant to the topic and avoid jokes or irrelevant comments that could be misunderstood by the audience, especially if you are not familiar with the audience.

You can begin with an important statistic relevant to the topic, or a quote, or ask a question that interests the audience in the topic. For example, if the focus of your presentation is about environmental pollution by household activities, a simple question to interest the audience in your presentation could be "Does anyone know how many drops of drinking water are polluted by one drop of motor oil?" If anyone in the audience knows the correct answer, acknowledge that individual and ask how many of them knew that as well. Otherwise, give the answer, and begin your presentation.

Rule to Remember

Develop the beginning of your presentation after you develop the body of the presentation.

Engaging Opening

This video clip is an example of an opening statement that attracts the audience's attention to the topic .

Dry Opening

This video clip is an example of an opening statement that is dry and doesn't engage the audience's attention .

The Body of the Presentation

Begin planning the body of your presentation first. Once you have developed this part of the presentation, the beginning and end will fall into place.

You can order the main points of each section of your presentation as outlined in one of several ways depending on the nature of the presentation. Some possible orders of points include the following, though there can be others, depending on the topic and/or discipline:

  • Spatial order – suitable for describing a layout or a process, from the beginning or entry point, to the end or exit.
  • Chronological order – suitable for discussing literature review by years, or for describing the steps for doing something.
  • Causal order – suitable for explaining causes and their effects. For example, how lack of sleep impacts worker productivity and safety.
  • Topical order – suitable for presenting on different topics in a field such as different types of problem-solving techniques.
  • Problem–Solution order – suitable for describing a particular problem and how it can be solved.

Choose the order suitable for covering the main points of your presentation for the particular section of the outline.

The End of the Presentation

End the presentation by reiterating the purpose of the presentation, summarizing the major points, and concluding with a quote, remark or fact that the audience will remember.

Missing Conclusion - Example 1

Missing conclusion - example 2.

These video clips are examples of a presenter transitioning from the body of the presentation to Q&A without a proper conclusion section.

  • Preparing for the Presentation
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  • Rehearsing the Presentation
  • Delivering the Presentation
  • Handling Questions and Answers
  • Presentation Skills Quiz
  • Presentation Preparation Checklist
  • Common Reasons for Ineffective Presentations

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What It Takes to Give a Great Presentation

  • Carmine Gallo

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Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Organize slides into sections

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Use sections to organize your PowerPoint slides into meaningful groups.

Add a section

Right-click between slides and select Add Section .

Type in a section name.

Select Rename .

Click the triangle to collapse a section, and the number shows the slides in that section.

Move or delete a section

Select View > Slide Sorter .

From here, you can:

Move a section - Right-click and select Move Section Up or Move Section Down .

Delete a section - Right-click and select Remove Section .

Organize your PowerPoint slides into sections

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Mastering Section Dividers for Impactful Presentations

Mike macasero.

  • September 21, 2023

Presentations are a powerful way to communicate ideas, persuade audiences, and showcase your expertise. However, structuring and organizing content can be a challenge, especially when dealing with complex or extensive information. This is where section dividers come into play. These design elements can enhance your presentation’s visual appeal and overall effectiveness. In this article, we will discuss the importance of section dividers, best practices for using them, and tips for creating visually appealing and impactful presentations.

Why Use Section Dividers?

  • Structure and Organization: Section dividers help break up content into logical, manageable segments. This organization makes it easier for your audience to follow your presentation and understand your message.
  • Visual Appeal: Well-designed section dividers can add a professional touch to your presentation, making it more visually appealing and engaging. They help create a polished, cohesive look that reflects positively on you and your content.
  • Guiding the Audience: Section dividers serve as signposts, guiding your audience through your presentation. They signal transitions between topics and help maintain a clear narrative flow, reducing the risk of confusion or disinterest.

Best Practices for Using Section Dividers

  • Be Consistent: Use a consistent design and formatting for all your section dividers to maintain a cohesive look throughout your presentation. This includes consistent font styles, sizes, and colors, as well as divider style and placement.
  • Keep it Simple: Avoid overly intricate designs that may be distracting or difficult to read. Opt for clean, simple section dividers that complement your content without stealing the spotlight.
  • Use Clear, Descriptive Titles: Your section dividers should clearly indicate the content of each segment. Use concise, descriptive titles that accurately represent the information within each section.
  • Space Them Strategically: Section dividers should be placed at logical points in your presentation, such as the beginning of a new topic or after a significant transition. Avoid using too many dividers, as this can make your presentation feel disjointed or overwhelming.
  • Leverage Visual Hierarchy: Use visual hierarchy to guide your audience’s attention and indicate the relative importance of different sections. This can be achieved through the use of different font sizes, styles, and colors, as well as strategic placement of images or graphics.

Tips for Creating Visually Appealing Section Dividers

  • Align with Your Presentation Theme: Your section dividers should complement your presentation’s overall theme and design. Choose colors, fonts, and styles that align with your branding and visual identity.
  • Use High-Quality Images and Graphics: If you choose to incorporate images or graphics into your section dividers, ensure they are high-quality, relevant, and professional. Avoid using clip art or generic stock images that may detract from your presentation’s credibility.
  • Incorporate White Space: White space, or negative space, is crucial for creating a clean, balanced design. Ensure that your section dividers have adequate white space around them, making them easy to read and visually appealing.
  • Experiment with Typography: Creative typography can add visual interest to your section dividers. Experiment with different font styles, weights, and sizes, but be sure to maintain readability and consistency with your overall presentation design.

Section dividers are essential tools for creating organized, visually appealing, and impactful presentations. By following best practices and design tips, you can harness the power of section dividers to elevate your presentation game and leave a lasting impression on your audience. Remember, a well-structured presentation is not only easier to follow but also more likely to engage and persuade your audience.

Further Reading: Enhance Your Presentation Skills

  • The Art of Storytelling: Crafting a Compelling Presentation
  • How to Design Visually Engaging Presentations

How to Master the Art of Q&A Sessions for Successful Presentations

5 creative presentation techniques to ditch bullet points.

  • 12 Common Presentation Design Mistakes You Need to Avoid

Mike Macasero

He is the Founder and Head of Design at Slideckly, which offers PowerPoint presentation design services. He holds a Bachelor's Degree in Business with a concentration in Management Information Systems. In his free time, he enjoys playing guitar, singing karaoke, reading non-fiction, and learning new skills.

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Online Presentations Useful Phrases - Talaera Business English Blog

101 Must-Know Transition Phrases for Engaging Presentations Online

By Paola Pascual on Jan 17, 2024 1:43:00 PM

Giving presentations is often feared by many professionals, but if the presentation is online  and you're not a native speaker, things get even trickier. One tip to make things easier? Learn useful phrases to help you navigate your presentation. In this article, you will find lots of helpful resources to give remarkable presentations . Listen to the episode above, download the checklist below, and learn some of the phrases we present. If we missed any, tell us in the comments below.

General vocabulary for presentations

Sometimes, the smallest changes in your presentations can make the biggest differences. One of them is to learn a few phrases that give you confidence during your speech. Here are some important verbs to get you started:

  • To highlight
  • To emphasize
  • To walk you through (*very common in business presentations!)
  • To send around
  • To carry on (similar to  continue)
  • To get carried away
  • To sum up (similar to  summarize )
  • To focus on

Vocabulary to start your presentation

Learn how to powerfully start your presentation with these 4 simple steps. Here's some vocabulary you can use:

Welcome your audience

  • Good morning/afternoon/evening everyone. Thank you for joining us today, and welcome to today's webinar.
  • Hello everyone, I’m very happy to be speaking with you today.

Introduce yourself

  • My name is Susan, and I’m part of the design team here at Globex Corporation.
  • First of all, a little bit about my background - I am the Team Lead  at [Company], and I've been in charge of [your main responsibility] for [X] years.
  • I'd like to tell you a bit about myself - my name is  Eve  I'm the Operations Manager here at [Company].

Introduce the topic and goal of the presentation

  • Today, I'd like to talk about…
  • This presentation will take about [X] minutes, and we will discuss...
  • We've allocated [X] minutes to this presentation. and I'll talk about...
  • I'd like to give you a brief breakdown of...
  • I'd like to take this opportunity to talk about...
  • The main goal of this presentation is…
  • The purpose of this presentation is...
  • My objective today is...

Read these 5 tricks the best public speakers use to  captivate their audience .

Addressing questions from the audience

  • If you have any questions about anything, feel free to interrupt.
  • If anything isn't clear, please click on the 'raise hand' button and I'll do my best to answer your question.
  • I'd be happy to answer your questions at the end of the presentation.
  • If you have any questions, please kindly wait until the end to ask them. We will have [X] minutes for a Q&A session at the end.
  • Since today's audience is considerably large, we will not have time for questions, but please email me at [email protected]

Learning new English words is not easy, but you can achieve effective communication through practice and repetition. If you are a Talaera student, visit the Library to practice your vocabulary for presentations. If are not part of the Talaera community yet, learn how we can help you here .

Clear out technical issues

  • Can everyone hear me well? Let me know if you encounter any technical difficulties throughout the presentation.
  • If you are not speaking, please put yourselves on mute.
  • If you feel that the sound quality is poor throughout the presentation, please let me know.

Transition to the main topic of the presentation

  • Hi everyone, I think we might still be missing a few people but I’m going to kick things off now so we have time to get through everything.
  • All right, let’s dive right in!
  • All right, let’s jump right in!
  • Let’s get started.
  • Let’s kick things off.
  • I’m going to talk about
  • The purpose/subject of this presentation is
  • I’ve divided the presentation into 3 parts: In the first part, ... / Then in the second part, ... / Finally, I’ll go on to talk about...
  • Let me begin by looking at...
  • Let me start with some general information on...

Vocabulary for the main body of your presentation

Introduce a topic or section.

  • Now let’s move to the first part of the presentation,
  • We can see 4 advantages and two disadvantages. First,
  • On the one hand… On the other hand…
  • There are two steps involved. The first step is… The second step is…
  • There are four stages to the project.

Request more info about our English training

Transition to a new section

  • All right, let’s turn to...
  • Now we come to the next point, which is
  • Okay so that’s [topic 1], but what about [topic 2]?
  • There’s a lot more to talk about, but since we’re pushed for time , let’s move on to [topic 2].
  • This leads me to my next point, which is...

Give examples and details

  • For example...
  • A good example of this is...
  • To illustrate this point...
  • This reminds me of...
  • To give you an example...
  • Let me elaborate further on...

Describe visual aids

  • As you can see [from this infographic]
  • This chart shows
  • If you look at this graph, you will see
  • From this chart, we can understand how
  • Let me show you this [image, graph, diagram]
  • On the right/left
  • In the middle of
  • At the top/bottom of the picture

Emphasize an idea

  • This is important because
  • I’d like to emphasize that
  • We have to remember that

Repeat the same message with different words

  • In other words
  • To put it more simply
  • So, what I’m saying is that
  • Let me say that again.

It's easy to get stuck in the middle of a presentation, especially if English is not your mother tongue. Here are +20 Top Tips You Need To Know if you're learning business English .

Finish your presentation and summarize

The end of a presentation, together with the opening, is one of the most important parts of your speech. Read these 5 effective strategies to close your presentation and use the vocabulary below.

  • That’s all I want to say for now about [topic].
  • To sum up, ...
  • This sums up [topic].
  • So in a nutshell, ...
  • So to recap, ...
  • In brief, ...
  • To conclude, ...
  • I’d like to conclude by emphasizing the main points...
  • That's it on [topic] for today. In short, we've covered...
  • So, now I’d be very interested to hear your comments.
  • And this brings us to the end of this presentation. I hope [topic] is a little clear after today.
  • So to draw all that together, ...

Start and navigate the Q&A session

  • Thank you for your attention. I hope you found this presentation useful, and I'd be happy to answer any questions.
  • Thank you for listening. We now have [X] minutes left. Do you have any questions?
  • Thank you for your question, [Name].
  • I'm glad you asked.
  • That's an interesting question.
  • That's a great question, I must say. I'm not 100% sure, but off the top of my head, I can tell you that...
  • Are you asking about [topic 1] or [topic 2]?
  • Can you please clarify what exactly you mean by [question]? I'm not sure I fully understand.
  • I'm afraid I don't have the exact figures at hand, but if you give me your email address at the end, I can follow up with you later.
  • Does that answer your question?
  • I hope that makes sense. Is that the kind of answer you were looking for?

Take your presentation skills to the next level. 

Presentations course

Keep reading about presentation skills:

  • 21 Helpful Tips For Remarkable and Outstanding Presentation Skills
  • How To Start a Presentation: Follow These 4 Easy Steps
  • How To Bring Across Your Main Idea In A Presentation Effectively
  • 5 Effective Strategies To End A Presentation
  • 6 Public Speaking Tricks To Captivate Your Audience
  • How To Do Effective Business Storytelling According To Former Prosecutor
  • 8 Little Changes That'll Make A Big Difference With Your Presentations
  • 3 Quick Public Speaking Tips For Your Next Presentation
  • Your Body Language May Shape Who You Are [TED Talk Lesson]

Talaera Talks - Transcript Episode 5

  • Topic : Deliver impactful presentations
  • Listen : Spotify , Apple Podcasts , Google Podcasts
  • Duration : 22 min.

Intro Welcome to Talaera Talks , the business English communication podcast for non-native professionals. My name is Paola and I am co-hosting this show with Simon. In this podcast, we're going to be covering communication advice and tips to help express yourself with confidence in English in professional settings. So we hope you enjoy the show!

Okay, welcome back for our third episode of Talaera Talks. This is Simon, and I'm joined with Paola. Paola, how are you doing? 0:37 Hi, Simon. I'm great. Happy to do another episode. 0:41 Yeah, absolutely. And Happy Friday. 0:44 Happy Friday! 0:49 So today, our topic: Presenting in English. I'd like to start this episode with a quote I found on Harvard Business Review that I thought was really interesting. It says, "Even native English speakers often anticipate disaster when making presentations. By but for non-native speakers, the anticipatory and situational anxiety associated with their unique challenges (these challenges - being understandable, choosing the right words, speaking spontaneously), can be overwhelming. Moreover, if these concerns interfere with your willingness or ability to make business presentations, the impact can be career-limiting." So yeah, that's a pretty kind of heavy quote to start. But it is something that we see from a lot of our clients, right? 1:52 Yeah, it's super interesting. It was super interesting to read. It's something we know, but it's important to remind it that it is presentations, the topic we have today is something that is not pleasurable for anyone, not for non-native speakers, but also for native speakers. So that's something to point out. And today, we talked about that... We said that we wanted to start with those challenges or fears that we see from our clients, our learners. 2:25 Yeah, and it's usually around the same things, you know, we, at least for me, I come into contact with so many of these, so many of our students who are so competent in their, in their daily lives, what they're doing in their professional lives. And they come to me with these with these fears, like this just general lack of confidence, or imposter syndrome, right? This I don't know if I really deserve to be speaking and, you know, kind of explaining this concept to all these people. 3:05 Mm-hmm. Yes. And also the fear of not being understood, well, they know what I'm saying, well, they understand my accent. There's a lot of worries and concern around accent and our pronunciation expert, Lisa hosted a webinar, actually last week, where she explained that accent matters. But as long as people understand you, it's fine. You don't need to be perfect. Everyone has an accent. So that's also totally fine. 3:37 And this being Yeah, this being one of I think, at least for me, in my experience, one of the most frequently asked for aspects from students. So you know, and just to like, again, just say that this is a challenge for everyone, not just, you know, non-native English speakers. You know, I think all of us have a tough experience or somebody that we think of when we think about public speaking, it's, it's like this, yeah, really anxiety-riddled thing. I mean, I don't have any, you know, funny personal stories, but uh, do you, Paola? 4:20 You want me to tell my embarrassing story, don't you? 4:22 Please, you must. 4:25 So I used to teach at a university in Vietnam when I lived there, and the classes where it rains, you know, from perhaps 50 students to up to what 300 there's was a class with, you know, 2-300 students and there was a little stage it wasn't too high, but there was a little stage and I fell off. 4:46 You fell off the stage. This was during or after the presentation, or...? 4:56 It was around the beginning of the presentation. So... 5:01 During! Oh, I thought it was it was like after like you were walking off? 5:06 No, I move a lot. I use my body language quite a lot. And that was one of the moments where I overdid it, probably, and fell off. 5:17 Wow. Well, I'm glad that you're still here with us. 5:21 Yeah, you know, but that's the story that I sometimes not always tell it. But I sometimes tell it when my students say, Oh, I'm nervous, and I assume that it can happen, you know, I thought it was going to be a disaster. And then I actually ended up making friends with the students that turned out okay. 5:39 Right. Well, yeah, I mean, today, we're not necessarily going to go into the physical dimensions of how to avoid falling off the stage. But we do have some, some good tips, right? 5:54 Yes. And to provide some advice on how to deliver presentations, and lose that fear, we've divided it into three main blocks. And those are what to do before the presentation, tips for during the presentation. And then even after there's things you can do to, to get better. 6:18 Right, let's start with the first, right, what can we do before the presentation in terms of getting ready, preparing? 6:30 So preparing, it's a very general term, but one of the tips that we like to give is, think of the WHAT, WHY and NEXT. So WHAT is your presentation about? WHY should they listen to you and not look it up online (or listen to a podcast, like ours)? And in what NEXT means - what is supposed to happen next? Do they need to do anything, go on a website, send you feedback? Are you going to send them the materials? So what why our next is so straightforward and simple. But when I asked this question to our clients that are so thrown off, and they don't know what to answer sometimes, 7:10 Yeah, I think that's one of those things. And I struggle with this all the time is, when I get an idea or something like that. It's so easy to just jump over those most basic things of, you know, what, why and index, those are so, so basic, but it's such it's, they're so foundational, right? And in terms of creating something that people will understand and be able to, to really attach to. 7:41 Yep. And do you have any tips around how much you should learn? Should you write the whole thing? Or should you memorize? 7:52 Yeah, that, you know, this is a good question as well, that a lot of our learners ask in terms of, yeah, you know, I'm just going to go and write it all out. And then I'll have an idea. And I'll feel better because I can write it and change it so that it sounds more professional. It sounds like I know what I'm talking about. And I always tell people, please don't try to prepare a presentation where you're reading a script, it is just the most unnatural thing ever. And, and it, you won't end up sounding more professional, if anything, your audience is going to detach, because they're going to sense that something's not really right here, it doesn't seem genuine, right doesn't seem real, it just seems like this person is doing what he's doing, which is reading off of a script. And even still a lot of times with a lot of our learners where they know that, okay, I know this material. But I'm going to put all of my effort into making this perfect slide this perfect presentation. So I would say, focus on actually knowing the material itself really well. More than focusing on how the presentation looks, you know, these kinds of things. Because once you're in that situation where you're on the stage, and people are looking at you, at least you'll be able to Windows like kind of red Sirens of you know, panic and anxiety show up. You'll have learned the material itself so well that you can roll with that. 9:29 Yes. And you also have room for improvisation because your brain is so used to the content and you know, so well what you want to say that that's when your brain starts to come up with anecdotes and that's the fun thing that gets you hooked. And that's the main Why should people listen to you instead of reading an article online? 9:49 Exactly. Because for most of our students, you know what you're talking about. That's why you're up there. That's why you have the opportunities to speak there is because someone thinks you're qualified enough to speak to all these people. So trust in that and go with that. So yeah, so we have right not, not over learning. Don't script it right? What else can we do? 10:14 Practice, practice, practice, practice, practice in your mind, but more importantly verbalize it, say it out loud. And recording yourself is uncomfortable for everyone. But it works. I have never tried it. I always told my students should record yourself, you should record yourself and they were like, Huh. And just a few of them did it. And when we started with the webinars, I haven't done something like it before. And I said, Okay, I'll use my own tip. And it was one I'm comfortable. And two, super helpful. So if you get to go over the sound of your own voice, I would say do it. 10:54 Yeah. You know, this is one thing that I have to be totally honest here. Doing these podcasts is the first time I've actually recorded myself for a long time. And I've learned a lot about, you know, not saying the word Absolutely. 500 times, yeah, within the span of 20 minutes. So those are good learning lessons. Definitely. Okay, and then so we have that. And then the last little tip is, I would say get an English mindset before 30 minutes to an hour before the presentation. And that could be listening to a podcast, you know, like Talaera Talks, or, you know, watching a show on Netflix that's, that's in English, whatever you can do to get your kind of English mind, you know, in the zone before you go up and actually speak English. So So those are all of our kind of pre presentation tips, what you can do before, so what about during, 11:58 so for during, there's a lot of things that you can you can do to improve your presentations. But the first tip is to learn how to start to have a mind map of what am I going to do at the beginning. So you start confident already. So welcome, everyone, introduce the people introduce the topic and go to the main point, those four parts will help you have a nice start. Welcome, everyone. For example. Hi, everyone. Welcome to today's presentation. Today, we'll be talking about business events, introduce the people, you can introduce yourself , like, Hi, my name is Paula and I'm a business English instructor at Telstra, and perhaps even the audience. Today we have with us students from all different nationalities and levels, or, you know, whatever the audiences, that's also helpful for everyone to understand, introduce the topic, or give you some best practices for business emails , and a few templates, and then go to the main point. So a simple sentence like Alright, let's get down to business. So having those welcome introducing people introducing the topic and going to the main point will help you have a nice start. 13:16 Yeah, and I like that concept of that the mind map is so good. Because it's it's not the scripting, like we were talking about before, it's having a kind of a little mental checklist. So that when those first few minutes, were you're up there on the on stage, and you're like, oh god, oh, god, here we go. Here we go. You have that little checklist that I created. Okay, so I welcomed introduced the people the topic, and now to the main point, and that can get you in the zone and going I really liked that. Yeah, so so having that, that starting template. And then another thing would be, I would say slowing down, slowing it down. And this is really I think it touches on a lot of aspects. The first would be just the general anxiety, we tend to speak a lot faster when we're really anxious, you know, but by slowing down, it really helps with non native English speakers because it helps with the accent. And it helps with giving you some time to really think through your next thoughts. Now, I'm not saying that you should, while you're speaking, try to think steps three, four or five ahead of you. But giving yourself a little bit of time to Okay, I'm going through this pattern now. Now I can go to the next one, right. And doing that, you know, another with the slowing down a tip if you're really nervous to go in is prefacing your speech. So before you really get into everything, maybe after the welcome part is just to say, Hey, you know, I'm going to try to speak as clearly as possible, as English as myself. first language and really smile and maybe make a little joke about that. And I think that's a good way to open it out for the audience to show some vulnerability and and help. I mean, what do you think about that? 15:13 Yeah, I mean, we see that with, sometimes with celebrities, when they're not native speakers, and they admitted, and they, they kind of put yourself put themselves, as you said, in that vulnerable position, and that makes them even cuter. 15:28 Mm hmm. 15:29 So it's making yourself human, I think it's always a good tip. And you were saying that slowing down helps with your accent and also for yourself to gain time to really know what you're going to say. But also for the for the audience. We don't mind people making some little pulses, so that they also have time to collect their thoughts. 15:50 Right, right. Yeah. Yeah, definitely. Those are, those are two really good aspects, starting, you know, the template and then slowing down, right. Yeah, kind of diffusing the anxiety by saying, Hey, you know, this isn't my first language. And that really gets the audience on your side, right. And then another would be not reading off of your slides. I mean, this is kind of the basic, you know, what you learn in school, but it's also something that a lot of people get, yeah, get, get hooked on, just because it's like a safety net. And I would say that's where the overlearning the material that we talked about beforehand comes into play. Anything else in this? 16:42 Oh, recap for sure. After every section, do a little recap, and at the end to recap where you summarize the main points of the whole presentation? 16:54 Yeah, yeah. Good. Good. So So summarize. Yeah, yeah. And that's a that's a good, you know, I would say three aspects, four aspects that during the presentation, if you keep these in, in your mind, it's, it's, I would say, it's going to help a lot. And so now we're going to move to what can we do after the presentation? We've done it, we've walked off the stage. Whoo, I'm so glad that's over. Now, is all of our work done? No. 17:27 No, not really. That's now it's your chance to actually learn from, from everything you did. So one of the tips we suggest is try to ask for feedback. But that's not so easy, right, Simon? 17:42 Yeah, it's, I think, a big question. And that is, who do you get the feedback from? Right?

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17:50 So we, we would always suggest to try and find someone you can trust someone who is honest, and who can give you objective feedback. So in some cases, that can be your manager, but sometimes it's a colleague that understands the topic, and can really provide some feedback on how you did. 18:13 Yeah. And that's, I think, in terms of learning, this is one of the most crucial thing is reflecting back on what you did, and seeing what worked, what didn't work, and how can I take that and move forward? Because especially with presenting, it's a skill, and it takes practice, practice, practice. And, and I think, for a lot of people, you should jump at the chance to do this. So that you can continue to learn and continue to grow. But be sure to reflect by Yeah, by asking for feedback and seeing what worked, 18:47 for sure. And ideally, that would be someone, perhaps from work that can see how you did and like the actual show, if not Talaera teachers also do that. So you can present your own presentation, pretending it's the actual one. And that's how we can provide feedback on the structure, the vocabulary, the language in general. 19:08 Yeah, absolutely. I do that. Oh, there you go. Absolutely. Definitely. See, I'm reflecting back and learning as we go. I'm working. I'm learning that. Yeah. But I've done that recently with a couple of students where we've gone through their deck and looked at what are their plans in terms of presenting and we've kind of gone through in detail that together. So So yeah, so that was kind of I would say the biggest thing in terms of afterward. 19:40 So we have the pre-presentation, just as a quick recap for the pre-presentation and before your presentation, always remember the what why next, what is your presentation about? Why should people listen to you and what should happen next overnight Learn the content. be super confident about what you want to talk about. But don't script it. Don't write everything down. Otherwise, it would sound like you're just reading. 20:11 Write and practice through verbalization. record yourself, even though it may be awkward, but it's a great learning technique. And then get in that English mindset beforehand by Yeah, listening to a podcast or what have you. And then during the presentation, right, starting with the template, Paolo was discussing the welcome introducing the people the topic, and then going to the main point, 20:37 slowing down a little bit. It's not necessary to go super fast. It's not only not necessary, but people will understand you better if you take your time and make some pauses. Of course, don't read off their slides. Tell them the story. 20:54 Right, right. And remember 20:56 to recap, just like we're doing now. Send them or tell them a quick summary and the main points, 21:03 right, and don't fall off the stage as well. That's ideally we forgot. Ideally, it's final for then, as the final point, right, asking for feedback, finding that person that can get you that feedback that's so important to you. Finding what worked and moving forward. 21:21 That's right. All right. Do we have it for today? 21:25 I think that is it for today. Yeah. I had a lot of Thanks. Yeah, I had a blast. And thanks for meeting up. And we have a lot of good stuff coming up with Talaera. Right. 21:38 We have webinars, our blog is busier than ever. So go on the http://blog.talaera.com/ , check out the resources. And what else? 21:51 Find us on LinkedIn. And yeah, please ask any questions, we'd be glad to get back to you. So that is it for today. And thank you to all of our listeners. So far, we're excited to keep growing this. And as always, keep learning! 22:11 And that's all we have for you today. We hope you enjoyed it, and remember to  subscribe to Talaera Talks . We'll be back soon with more! And visit our website at  https://talaera.com  for more valuable content on business English. You can also  request a free consultation  on the best ways for you and your team to improve your communication skills. So have a great day and keep learning!

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Face presentation at term: incidence, risk factors and influence on maternal and neonatal outcomes

  • Maternal-Fetal Medicine
  • Published: 09 April 2024

Cite this article

  • Yongqing Zhang 1   na1 ,
  • Tiantian Fu 1   na1 ,
  • Luping Chen 1 ,
  • Yinluan Ouyang 1 ,
  • Xiujun Han 1 &
  • Danqing Chen   ORCID: orcid.org/0000-0002-0201-7215 1  

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The incidence, diagnosis, management and outcome of face presentation at term were analysed.

A retrospective, gestational age-matched case–control study including 27 singletons with face presentation at term was conducted between April 2006 and February 2021. For each case, four women who had the same gestational age and delivered in the same month with vertex position and singletons were selected as the controls (control group, n = 108). Conditional logistic regression was used to assess the risk factors of face presentation. The maternal and neonatal outcomes of the face presentation group were followed up.

The incidence of face presentation at term was 0.14‰. After conditional logistic regression, the two factors associated with face presentation were high parity (adjusted odds ratio [aOR] 2.76, 95% CI 1.19–6.39)] and amniotic fluid index > 18 cm (aOR 2.60, 95% CI 1.08–6.27). Among the 27 cases, the diagnosis was made before the onset of labor, during the latent phase of labor, during the active phase of labor, and during the cesarean section in 3.7% (1/27), 40.7% (11/27), 11.1% (3/27) and 44.4% (12/27) of cases, respectively. In one case of cervical dilation with a diameter of 5 cm, we innovatively used a vaginal speculum for rapid diagnosis of face presentation. The rate of cesarean section and postpartum haemorrhage ≥ 500 ml in the face presentation group was higher than that of the control group (88.9% vs. 13.9%, P  < 0.001, and 14.8% vs. 2.8%, P  = 0.024), but the Apgar scores were similar in both sets of newborns. Among the 27 cases of face presentation, there were three cases of adverse maternal and neonatal outcomes, including one case of neonatal right brachial plexus injury and two cases of severe laceration of the lower segment of the uterus with postpartum haemorrhage ≥ 1000 ml.

Conclusions

Face presentation was rare. Early diagnosis is difficult, and thus easily neglected. High parity and amniotic fluid index > 18 cm are risk factors for face presentation. An early diagnosis and proper management of face presentation could lead to good maternal and neonatal outcomes.

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Acknowledgements

The authors wish to acknowledge Menglin Zhou, Zhengyun Chen and Guohui Yan for their valuable assistance for the manuscript.

No specific funding was obtained for this study.

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Yongqing Zhang and Tiantian Fu have contributed equally to this work.

Authors and Affiliations

Department of Obstetrics, School of Medicine, Women’s Hospital, Zhejiang University, 1st Xueshi Road, Hangzhou, 310006, Zhejiang, People’s Republic of China

Yongqing Zhang, Tiantian Fu, Luping Chen, Yinluan Ouyang, Xiujun Han & Danqing Chen

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YZ: conceptualization, methodology, writing—original draft. TF: conceptualization, formal analysis, writing—original draft. LC: data collection, follow-up. YO: investigation, resources. XH: investigation, formal analysis, supervision. DC: conceptualization, writing—review and editing, supervision. All authors read and approved the final manuscript.

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Correspondence to Xiujun Han or Danqing Chen .

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Conflict of interest.

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Our study was planned in accordance with the Declaration of Helsinki. Ethical approval was obtained from the Local Ethics Committee of the Women’s hospital, school of medicine, Zhejiang university ( Ethical No. IRB-20210211-R ).

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Consent to participate.

As this was a retrospective study, written informed consents were not obtained, but all patients’ records/information were anonymized before analysis. The images used in this paper (Figs. 1 , 2 , 3 ) were given informed consent by the pregnant woman.

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Zhang, Y., Fu, T., Chen, L. et al. Face presentation at term: incidence, risk factors and influence on maternal and neonatal outcomes. Arch Gynecol Obstet (2024). https://doi.org/10.1007/s00404-024-07406-4

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Accepted : 28 January 2024

Published : 09 April 2024

DOI : https://doi.org/10.1007/s00404-024-07406-4

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