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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

3 stand-out professional bio examples to inspire your own, how to make a presentation interactive and exciting, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, how to write a speech that your audience remembers, 18 effective strategies to improve your communication skills, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

60 Effective PowerPoint Presentation Tips & Tricks (Giant List)

Here's a PowerPoint presentation tips and tricks guide that takes you through how to make a good PowerPoint presentation.

The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across.

Unlike good PowerPoint presentations , bad PowerPoint presentations are a distraction. You may remember them, but not in a good way.

You’ve seen them before. They might have millions of lines of text. Or a disjointed flow to the slides. Even worse, some slides feature ugly photos and poor design that detract from the message you’re trying to get across. That can even hurt your credibility as a professional or speaker.

This article will take you from finding your initial topic to learning how to make a great PowerPoint presentation. Our guide covers everything in between so that you learn how to present a PowerPoint like a pro.

These Microsoft PowerPoint presentation tips and guidelines are organized into sections. So cut straight to the advice you need and come back when you’re ready for the next steps.

Guide to Making Great Presentations (Free eBook Download)

Also, download our Free eBook: The Complete Guide to Making Great Presentations . It’s the deepest resource for learning effective presentation skills for a PPT.

This eBook covers the complete presentation process. It takes the PowerPoint tips and tricks you learn in this article further. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully. It’s another great source for presentation design tips.

Master PowerPoint (Free Course): 15 Essential Tips

This article is full of helpful tips so you can build a powerful presentation. You can also find more PowerPoint tips in this video lesson:

To learn even more about how to make a PowerPoint look good, review the huge list of tips below.

What Makes a PowerPoint Presentation Effective?

Knowing how to use PowerPoint and work within it quickly is helpful. But more important is making a good presentation that hits all your goals. A great PowerPoint presentation is:

• Prepared to Win . Research, plan, and prepare your presentation professionally. It helps you deliver an effective message to your target audience.
• Designed Correctly . Your visual points should stand out without overwhelming your audience. A good PowerPoint visual shouldn’t complicate your message.
• Practiced to Perfection . Rehearse your timing and delivery so that your points land as practiced with a live audience.
• Delivered With Poise . Present with a relaxed inner calm and confident outward projection. Give your audience warmth, excitement, and energy.
• Free From Mistakes . Avoid typos, cheesy clip art, and mistakes like reading directly from your slides.

Consider this your all-inclusive guide to how to make a good presentation. We’ll look at preparing your presentation and explore how to design it in PowerPoint. Plus, we’ll cover how to practice and nail your delivery successfully come presentation time.

We’ll also address what not to do in these tips for PowerPoint presentations—so you can sidestep any big mistakes. Now let’s dig into these tips for effective PowerPoint presentations.

Killer Presentation Preparation Tips to Get Started Right

Before even opening PowerPoint, start by addressing these things. These Microsoft PowerPoint tips and tricks will ensure that you’re prepared for your presentation:

1. Know Your Stuff

Your presentation isn’t about your slides alone. It’s about the message you want to get across. Before filling in stats, facts and figures, think about the narrative that’ll be discussed, why, and in what order.

2. Write It Out

Start in a Word or Google doc, and storyboard or script the entire presentation. This will give you an idea of how the information presented will flow and how viewers will see it in sequence. Learn the complete writing process .

3. Highlight What’s Most Important

A presentation covers the most crucial pieces only. Whatever you’ve been working on that led to this—a paper, a work project, a new product design—doesn’t need to be shared in its entirety. Pick key points and put the rest in an “Appendix” to refer to during the Q&A session at the end.

4. Know Your Audience

How you talk to a room full of medical professionals should be different from the way you address a room full of young entrepreneurs. Everything, in fact, is different: your topic selection, the language you use, the examples you give to illustrate points. The little bits of humor you include should be tailored specifically with your target audience in mind.

Understand your audience’s needs to create a successful PowerPoint presentation. Customize your content to meet their specific requirements.

5. Rehearse! (Yes, Already)

It’s never too early to get used to the rhythm of your presentation and take note of points you want to emphasize. While saying it out loud, you’ll start to develop a “feel” for the material. You’ll notice that some things work well, while others don’t and might need to be worked around.

6. Rewrite After You Rehearse

As you’re rehearsing your presentation, you’re bound to stumble over sections that don’t quite flow naturally. Instead of reworking your delivery, it might be time to consider the content and rewrite the areas that served as stumbling blocks.

“Editing is hard. ‘It’s good enough,’ is a phrase wannabes use. Leaders take editing seriously.” – Anthony Trendl

The most important part of creating a great presentation is the writing stage. The second most important stage is rewriting.

7. Share With a Friend

If the stakes are high for your presentation, it’s never too early to get feedback from those that you trust. Here’s an article that helps you collaborate as a team on a PowerPoint presentation. Get PowerPoint design tips from those that you trust when you collaborate.

Simple Tips to Design Your PowerPoint Presentation Better

Second only to you (the information you bring and how you present it) is your PowerPoint slides. If not designed well, a PowerPoint can be disengaging or distracting (regardless of the content quality). Here are some presentation design tips to make sure this doesn’t happen to you:

8. Keep Your Slides Simple

This is one of the most important PowerPoint presentation tips to follow when designing your slides. Keep in mind that less is more (effective.) A cluttered slide is distracting. It causes confusion for an audience: Which part of the slide should I focus on? Should I read the slide or pay attention to the presenter?

A simple, visually appealing slide will engage your audience, keeping them on track with your main points. Here’s an example of a simple slide that serves its purpose perfectly:

Minimalist slide templates like Nook can help you resist the urge to clutter your slides.

9. Limit Words on Your Slides

Piggybacking on the last point, less is more effective. If possible, avoid bullets altogether. Otherwise cut them to just a few simple words. The audience should be listening, not reading.

10. Use High-Quality Photos and Graphics

One of the most important tips for quality PowerPoint presentations is to use high-quality photos and graphics.

Earlier in this tutorial, you saw Envato Elements, an all-you-can-download service with PPT tips inside of templates. Those pre-built designs are a beginner’s best friend. They’re even better when paired with Elements’ unlimited library of stock photos .

People are more likely to take you seriously if your presentation is visually appealing. Users view attractive design as more usable. Similarly, they’ll view a more attractive PowerPoint as more effective.

11. Use Accurate and Relevant Charts and Graphs

Charts and graphs can also be distracting if they’re not used right. Make sure your information design is simple and clean so that the audience doesn’t spend the entire time trying to decipher what your X axis says. Learn more about PPT data presentation .

12. Use High-Quality, Fresh Templates

Have you seen the old PowerPoint template that looks like worn paper and uses ink splashes? Yeah, so has your audience. Templates can be distracting if they’re too basic or if the design feels dated. You need one with great design options.

Costs are always a concern. But when you use Envato Elements, you’ve got everything you need to create a great PowerPoint presentation . That’s thanks to the incredible all-you-can-download subscription package.

The best PowerPoint tips and tricks can hardly compare to the value of using a template while building your presentation.

On Envato Elements, there are thousands of PowerPoint design templates that are ready to use. Instead of designing a presentation from scratch, start with a template! Just add your specifics to the placeholders.

Templates like Galaxi are impressively designed and waiting for your slide specifics.

The best PowerPoint design tips save you time. And there’s no tip more powerful than this one: use a pre-built template . It helps you master how to present a PowerPoint without spending all your time in the app.

13. Choose Appropriate Fonts

Fonts are an important part of engaging your audience. Fonts and typography choices have a subconscious effect on viewers. They can characterize your company’s presentation and brand either positively or negatively. Make sure that you’re choosing fonts that are professional and modern.

14. Choose Color Well

Like font choice, colors cause specific subconscious reactions from viewers. Choosing an outdated color combination for your presentation will render it ineffective.

Below is an example of the Popsicle PowerPoint template , which has a modern presentation color choice:

The Popsicle PowerPoint template highlights how harmonized color palettes can create beautiful slides.

15. Clean + Simple Formatting Makes All the Difference!

We’ve got a full tutorial on how to make a good presentation slide . Give it a read through and review the accompanying video. Just remember, less is more. The focus is you and your message , not your slides.

16. Make Sure All Objects Are Aligned

A simple way to create a well-designed presentation is to make sure all items on a slide are intentionally aligned. To do this, hold down Shift and select all the objects you want to include. Then choose Arrange in the options bar and apply Alignment Type .

17. Limit Punctuation

This isn’t the place for exclamation points. Emphasize your points (while speaking). Don’t enlist punctuation to do this for you. (Leave these at home!!!)

18. Avoid Over-Formatting Your Points

This PowerPoint presentation tip is simple. There’s no need to have every word of every bullet point capitalized, or to have all your bullet points in title case. If possible, drop bullets altogether. Again, the simpler, the better!

Limit your text formatting, including reducing the use of bullets, underline, and other effects. Compare the before example on the left to the revised version on the right.

19. Combine Information With Graphics in PowerPoint

One of the most powerful presentation skills for PPT is using infographics. With the right type of visuals, slides come to life and reduce the text in favor of graphics.

Infographics help combine information with graphics. It’s easier to explain complex ideas when you use visual formats that are intuitive.

Practice Presentation Tips: Rehearse, Rehearse, Rehearse!

Delivery is probably more important than the actual content. Here’s how to become more aware of your own unique ticks, and how to present like a polished pro:

20. I’ll Say It Again, Rehearse!

Just do it. Again and again. Experiment with pauses, gestures, and body language. Practice around one hour for every minute of your speech.

21. Practice With a Timer

Consistency is key to an effective PowerPoint presentation. The timing should be similar (ideally the same) each time you rehearse. This one will especially pay off when it’s time to present in front of your audience.

22. Slow It Down

Many of the best speakers today intentionally speak slowly. You’ll have the chance to emphasize, appear more thoughtful, and make your information easier to digest.

23. Pause More Often

Like the prior tip, pausing more often allows your main points to be emphasized and gives time for information to sink in. You need to let key points breathe a little before rushing into the next section.

24. Record Yourself

Use your phone’s voice recorder. Assess and critique yourself. Consider:

• Are your pauses too short or too long?
• Are you speaking slowly enough? Too slow?
• When you’re nervous, does your voice get high like the mice in Cinderella?

It’s always weird to hear your own voice recorded; don’t stress it. Use this as a time to adjust.

25. Choose Three Focal Points in the Room

If you stare at the same spot (or even creepier, the same person) the entire time, your presentation will be ineffective (and awkward.) People will be distracted by you, wondering what you’re staring at.

Try this: pick three points in the room (typically: left, center, right). Take time to direct your delivery toward each physical focal point in the room. Also, focus on the center when making your primary points.

26. Vary Your Sentence Length

This makes you sound more interesting, and it’s easier for your audience to follow. Think short and punchy. Or go long and complex for dramatic effect.

27. Modulate!

Don’t speak in monotone for your whole presentation. Be conscious of raising and lowering your voice tone. Otherwise, people will tune you out, and you’ll come across like the teacher in Charlie Brown.

28. Practice in Front of a Mirror

What you look like is as important as how you sound. Pretend you’re having a normal conversation, and allow your hands to move with your speech to emphasize your points. Just don’t get carried away! (I’m thinking Brene Brown or President Obama , not your Aunt Jamie after a few gin and tonics.)

29. Use “Present Mode” When Rehearsing

When you finally are ready to hit the Present button in PowerPoint, make sure you use the Present Mode option. This allows you (and only you) to view extra notes about each slide—just in case you forget something!

30. Practice With New Audiences

If possible, try doing a few real live test runs as a webinar or even at a local Toastmasters organization to get some feedback from a live audience.

31. Engage the Audience by Asking Questions

There’s no reason that a presentation should be one-sided. Why not invert the format and ask your audience a question?

To learn how to create a slide that kicks off a Q&A, use this article . These PowerPoint design tips help you create an engaging and exciting discussion.

Helpful Tips to Step Up and Deliver Come Presentation Time

When the actual day arrives, there are only a few last PowerPoint presentation tips and guidelines to keep in mind:

32. Take a Deep Breath

Deep breathing is proven to relieve stress. It’s simple, and it’ll help you remain calm and in the moment, even up to the last minute before starting.

33. Lighten Up Your Mood

Tell yourself a joke or watch a funny video clip. Do this before the presentation, of course. Research concludes that happy people are more productive. More productive is more focused and able to perform better.

34. Remind Yourself to Take It Slow

When we’re stressed or nervous (or both), we tend to speak faster. Consciously, take yet another deep breath and remind yourself to take it slow!

35. Read the Room

Every presentation room has a temperature. It’s your job as a speaker to gauge it and tailor your presentation to it.

Here’s a great example. Layoffs are coming at a company, and you’re asked to speak to an audience. Even if the audience isn’t personally affected by the actions, you’ve got to consider the morale of the workforce.

Skilled speakers have a knack for reading the energy of the room and adjusting their presentation on the fly.

The last thing that group will want to hear is how strong the economy is and why the company is the best place to work. That doesn’t mean that you’ve got to align to their uncertainty, but don’t go too far against the grain while presenting.

Robert Kennedy III is a master of bringing energy and aligning a speech to the audience. Here’s his advice for adjusting:

“It can be hard to wake up a “dead” crowd but go for it. Most of all, don’t take their energy personally. Focus on serving them with every bit of your fiber then leave empty.”

36. Fake It ‘Til You Make It!

Go forward with confidence. If you act confident, you’ll start to feel more confident. Move slowly with grace, speak clearly, smile, wear something nice. You’ll appear confident to all attendees (no matter how you feel internally).

PowerPoint Presentation Tips and Tricks to Help Avoid Mistakes (What Not to Do)

Most importantly, focus on what you can do to make your presentation better. There are a few important things not to do that we’ve got to address. Here are a handful of PowerPoint presentation tips and tricks to help you avoid missteps.

37. Stop With the Sound Effects

Sound effects are distracting and outdated. In most cases, avoid them. Add audio or music to your presentation to inject interest or highlight an important point, but it’s something to take extra care with. If you insert audio, then make sure your use really connects with your audience and has a fresh approach. Otherwise, it’s best to leave it out.

38. Don’t Use Flashy Slide Transitions

Again, this is distracting and outdated. Use transitions and subtle animations in your PowerPoint presentation. But you need to take care and do it right .

39. Beware of Clip Art

This PowerPoint presentation tip shouldn’t even have to be said. But please, please don’t use clip art. Use professional graphics instead.

40. Don’t Be Afraid to Be Afraid

The fear of public speaking is a real one. Many beginners think that if they’re feeling nervous that a presentation won’t go well or succeed. That might lead them to cancel the presentation.

Here’s a tip from expert Sandra Zimmer, who leads The Self-Expression Center on conquering your fears before you take the stage:

“Get out of your head and into your body. I do this through a grounding exercise that really works to calm nerves and bring you present in the moment.”

If you think that public speaking fears aren’t normal, you might never give your award-winning presentation. So don’t be afraid to be afraid, and acknowledge it’s part of the process!

41. Don’t Read Directly During Your PowerPoint Presentation

If you spend your entire presentation looking at the screen or your note cards, you’re sure to lose your audience’s attention. They’ll disengage from what you’re saying, and your presentation will fall flat.

Reading from your paper or screen also makes it look like you’re not prepared. Many people do it, but no one should. As a general rule, only present something you know well and have, at least mostly, memorized the main points of.

42. Don’t Miss Out on PowerPoint Customizations

Many new PowerPoint users often make significant mistakes when using Envato Elements designs.

The best way to see how to make a good presentation PPT is to start with designs from others. That means using a template, but that doesn’t mean you can’t customize them!

Don’t forget that PowerPoint templates are infinitely customizable. Think of them as guides with built-in presentation design tips.

To see more presentation tips that show you what not to do, make sure to check out our guide .

Work in PowerPoint More Effectively (Tips & Tricks to Level Up Your PPT Skills)

These PowerPoint tips will help you get the most out of the application to level up your next presentation. Let’s dive in.

43. Use the Visual Guides

When you’re designing your next PowerPoint presentation, it helps to create a sense of visual rhythm. Slides that have objects aligned and centered are more likely to resonate with an audience.

44. Use a Few Animations (Tastefully)

Animations in effective PowerPoint presentations are a slippery slope. We’ve all sat through presentations where there were so many objects in motion that it was easy to lose focus on the key ideas in the presentation.

But that’s why animations get an unfairly bad reputation. Use animations to create motion and hold an audience’s attention. Use them sparingly and on key elements on your slide, and you’ll capture that attention properly.

45. Stage Key Content With Animations

You just learned that animations should avoid being distracting. But there’s an important principle to using animations properly. It’s called staging content.

Staging content means that the content appears step by step. There’s nothing worse than overwhelming an audience with all your content at once. But when you stage content, bring it on step by step.

Take it from presentation pro Suzannah Baum :

“If you’re sharing a slide with lots of different points on it, using the animation to reveal those points one at a time is a way to keep the presenter’s content flowing smoothly.”

For more animation presentation tips and tricks, follow our guide .

46. Add a Video to Your PowerPoint

When you’re sharing a big idea in your presentation, it helps to share your perspective from a few different angles. Adding a video to supplement your content can do just that. Luckily, it’s easy to add and embed a YouTube video in your next PowerPoint presentation.

47. Add Charts & Graphs

Charts and graphs can help you tell stories with data. It’s easy for an audience to zone out when you throw a big data table or set of statistics at them.

instead, convert those to charts and graphs. Try out our tutorial to learn how to edit those graphs.

48. Build Your Own Infographics With SmartArt

Earlier in this tutorial, we gave you one of my favorite PowerPoint design tips: use infographic templates.

Here’s another. One of my favorite PowerPoint features is SmartArt, which allows you to build infographics right inside the app.

You don’t have to use another graphic design app like Photoshop or Illustrator to add visuals. Instead, try out SmartArt to help you build graphics that are easy to update.

49. Use Presenter View

Remember that when you use the PowerPoint, you’ re the presentation. The slides are just there to reinforce what you’ve got to say and support your speaking points.

That’s why I always recommend using Presenter view. More often than not, you’re going to have several displays. Presenter view shows your content on your screen, while your presentation is displayed on another screen.

50. Track Your PowerPoint Changes

One of my favorite PowerPoint design tips is to collaborate. Those who know you best will suggest compelling changes that are sure to help you succeed.

As you start collaborating on your presentation, it helps to keep track of proposed and included PowerPoint changes. Use this article to track changes made by others.

10 More Advanced PowerPoint Tips & Tricks

Really need to wow an audience with a good PowerPoint presentation? Give these tips a try to make an unforgettable impression:

51. Engage With an Interactive Quiz

A good PowerPoint presentation gets your audience involved. One of the best PowerPoint tricks is to do that with a quiz. By engaging audiences, a quiz makes your slides memorable.

By adding trivia, you’ll see how to present a PowerPoint in a way that people will love. Channel your inner game-show host today. MIDTEST is a  good PowerPoint presentation  with quiz slides.

52. Illustrate With Custom Image Masks

One of the top PowerPoint tips is to illustrate your slides. But you can go beyond simple, rectangular images on each slide.

The Burte template is full of  PowerPoint tricks , including custom image masks. Image masks shape photos into unique works of art. And thanks to premium templates, you can style photos just like this. Masks overlay your photos onto geometric shapes, instantly elevating your style.

53. Print Handouts With Extra Notes

Wonder how to give a good presentation PPT that audiences will remember? Give them a piece of it to take home.

PowerPoint makes it easy to print handouts with room for notes on the page. This way, audiences can keep copies of your slides, along with their own notes. This is the perfect way to ensure everyone engages with and retains your content.

54. Make Bulk Edits With Master Slides

When you think about how to present a PowerPoint, consider your branding. That means keeping your logo front and center in the eyes of an audience. But if you’re working with a lengthy slide deck, this could seem daunting.

That’s where master slides come in. They’re common in premium layouts, and they’re a leading example of presentation skills for PPT. Master slides let you make bulk edits fast.

55. Shrink File Sizes for Sharing

Many of the top presentation tips involve making your slides more accessible. Often, that involves sharing them with audiences online.

You’ll often find that email clients and cloud services limit the size of files that you share. This can be a problem with large PPT slide decks. But there are a few quick steps you can take to reduce PPT file size. Cut graphics, scale down photos, and more.

56. Map Processes With Flowcharts

As you consider how to do a good PowerPoint presentation, think of ease of understanding. After all, you’re trying to explain something to your audience.

The  Flowcharts in Infographics  template seamlessly illustrates ideas and processes. A flowchart maps out a process in a visual way. Instead of resorting to endless narration, try a quick illustration like this. It saves you time and effort, and your audience is sure to thank you.

57. Use Brand-Specific Colors

Using presentation skills for PPT helps form an association between your message and branding. There’s no better way to do that than with your brand colors.

PowerPoint makes it easy to change color themes, adding your brand colors and logo to each slide. This is one of the top PowerPoint tricks for marketing presentations.

58. Build Social Media Posts in PPT

A good PowerPoint presentation doesn’t have to be shared through a projector. Use the app and templates to build amazing illustrations to use anywhere.

A template like Soffee helps you learn how to present a PowerPoint easily with a pre-built design.

Try using PowerPoint to create social media posts. It helps you engage with your audience, with no need to design custom layouts from scratch.

59. Be Industry-Specific

One of the top presentation tips in 2024 is to be industry-specific. That means avoiding generic layouts and choosing something more customized.

This offers two key advantages. First, you save time by having layouts built for you. Second, you gain design inspiration for your specific topic. Themed templates are truly the best of both worlds.

The Medical and Health template is a good PowerPoint presentation with a set theme.

60. Design for Online (Virtual) Sharing

Last but not least in our list of PowerPoint tips comes virtual presenting. More and more often, slides will be shared with online audiences around the globe.

Why not design your slides for that very purpose? And then learn how to share flawlessly with a global team? It’s one of the top presentation tips for 2024. Embrace it today.

More Great PowerPoint Tutorial Resources

We’ve built a resource for Microsoft PowerPoint that you’re sure to want to try. It includes countless PowerPoint tips and tricks. It’s called How to Use PowerPoint (Ultimate Tutorial Guide) and has all the PowerPoint design tips you need.

Discover More Top PowerPoint Template Designs From Envato Elements for 2024

You’ve just seen our favorite powerful PowerPoint presentation tips and guidelines to help you improve your speaking. We’ve also mentioned Envato Elements, an incredible all-you-can-download source for top PowerPoint designs .

Here are five of the best PowerPoint templates that you can use to create your best presentation yet:

1. Galaxi PowerPoint Template

Blast off to success with the help of this PowerPoint template! Think of the pre-built slide designs as pro PowerPoint design tips. They’re built by professional graphic designers. All the popular and modern slide styles that are perfect for your next presentation. Use Galaxi’s five styles and 30 designs to create a great presentation.

2. Masmax PowerPoint Template

We selected templates for this article that match the PowerPoint tips and tricks provided. Masmax fits the bill perfectly across its 234 unique slide designs. These slide designs are sure to align with the latest in design expectations.

3. STYLE Multipurpose PowerPoint Template V50

Style is subjective, but we can all agree that this template is stunning! The light and airy slide designs are built with fashion-focused designs in mind. But that doesn’t mean that it’s not perfect for most presentations. When learning to present a PowerPoint, remember that templates can be customized to suit your purpose.

4. Peachme Creative PowerPoint Template

Peachme has image-focused slides with splashy designs. The slides are colorful and perfect for a modern presentation. Don’t worry about remembering all the PowerPoint design tips because they’re included in the pre-built slides. Use Peachme’s designs for your presentation today.

5. Buizi Office Building Rent PowerPoint Template

Buizi markets itself as a real estate focused template. It’s ideal for that purpose because of the minimal, image-focused slide designs. But that also makes it a perfect choice for presentations in many fields.

We’ve just scratched the surface of PowerPoint design tips with these five options. Here are many more, bundled inside of the best roundups on Envato Tuts+:

How to Build a Good PowerPoint Presentation Quickly (In 2024)

You’ve already seen effective presentation skills PPT techniques. But you may be wondering exactly how to do a good PowerPoint presentation. It only takes a few clicks. Let’s learn how in just five steps.

For this mini-tutorial, we’ll use the Enjoy PowerPoint Template from Envato Elements. You’ll see that it’s a beautiful template that helps you learn how to present a PowerPoint by giving you every object and layout you need.

Let’s get started:

1. Choose Your Slides

As you can see, a template like Enjoy has dozens of unique slides inside. The key to how to give a good presentation PPT is to choose only the slides that you need.

One of the best PowerPoint tricks is to start by selecting slides you wish to use from your template.

In PowerPoint, scroll through the sidebar on the left to view different slide layouts. Right-click and choose Delete to remove unwanted designs. Plus, you can click and drag slide thumbnails to reorder them in the deck.

2. Add Text

Consider how to do a good PowerPoint presentation without investing a ton of time. That’s where premium templates come in.

One of our top presentation tips when working with a PPT is to lean on the pre-built text boxes for your content.

To add custom text, simply click and select the contents of any text box on your slide. Then, type in your own words. Repeat as needed throughout your slide deck.

3. Customize Fonts

With text selected, it’s easy to customize fonts on each slide. Find the Font section on PowerPoint’s Home tab. From there, you’ve got a variety of dropdown options.

Another of our top tips for presentation tricks is to use a custom font setting in your template.

Click to change the font, font size, and more. You can also use the buttons on the left to add bolds, italics, and more.

Need more custom font styles? As an Envato Elements subscriber, you’ve got instant access to thousands of custom fonts . Use them in your presentation with ease.

4. Insert Images

Slides like this one contain an image placeholder. That’s another advantage found only with premium templates. These make adding images a breeze.

Add images to your PPTX template for more visually interesting slides.

To get started, find an image file stored on your computer. Then, drag and drop it over the placeholder. PowerPoint will import it, sized and scaled for a perfect fit.

5. Change Colors

One of the top effective presentation skills is changing shape colors. This helps you control the look and feel of each slide.

With a shape selected, find the Shape Format tab on PowerPoint’s ribbon. Then, click on the Shape Fill dropdown. You’ll see a color chooser menu appear. Click on any thumbnail to apply it to the shape or browse through the Gradient and Texture options.

Start Putting These PowerPoint Presentation Tips & Tricks Into Use Today!

Learning to write, design, and present a PowerPoint presentation is an invaluable skill, no matter where you use it. If you’re a good communicator of important messages, you’ll never go hungry.

Luckily, improving PowerPoint presentations isn’t as hard as it seems. Follow these tips for PowerPoint presentations to design and deliver with greater confidence.

Remember: Less is more (effective) . Use PowerPoint presentation templates for better design and more effective visual impact. And you can customize a PPT template quickly , with the right workflow.

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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by Tom Rielly • May 12, 2020

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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14 Dos and Don’ts for an Effective Presentation

Renderforest Staff

16 Jun 2021

7 min read  

Giving a presentation can be stressful. There are just too many balls to keep in the air: an effective opening, audience engagement, body language, visual aids, anxiety management. The list goes on. 

On a positive note, public speaking and presentation skills can be learned and refined. That’s why we put together a list of 14 dos and don’ts that will help you deliver a killer presentation. If you already have your presentation idea and are wondering how to effectively develop and deliver it, this article is for you.

Let’s jump right in and explore the basic rules of making and giving a presentation.

Focus on the Key Message

From the very beginning, the audience should feel that your speech is leading to something important. This is what will spark their curiosity and keep their attention focused. 

Of course, to achieve such an effect, you should actually have something important to communicate. Otherwise, your audience will feel like they wasted their time (and would be right to think so). The material you present should resemble an arrow with a clear point, not an unending loop of words that leads to nowhere. 

But having something worth telling is only part of the job. You also need to make sure that your entire presentation is woven around that key idea. From beginning to end, your core message should be your guiding light. Each sentence should move the audience closer to it, and by the end of the speech, leave them with a sense of illumination.

Recommended Reading

• A Guide to Presentation Outline [Infographic] 
• Best Corporate Presentation Designs

Plan the Structure

Planning your speech beforehand is the only way to avoid getting sidetracked. As you think about your message, try to structure it in a way that makes its delivery most effective for the audience.

So, how do you structure a presentation? Consider both the logical and emotional implications of your structure. First, you want to give your listeners enough background information to help them get better acquainted with the topic, but not so much as to get them bored. Once all the need-to-knows are out of the way, make a seamless transition to your main message and start laying out your arguments in a convincing way.

Also, think about the emotional effect you want to achieve in each part of your presentation. The best way to go about it is to capture your audience’s attention right off the bat, which is often considered to be the hardest part of giving a presentation.

“How do I begin a presentation?” is a question you’ve surely asked yourself.  Once you’re done introducing yourself, you can jump into the presentation with a story or an intriguing question. Then, build suspense throughout the speech and release it at the end with a well-grounded closing statement.

Tell a Story

How do you present a topic? As human beings, we’re attracted to stories. This is why we go to the movies, read fiction and, yes, become all ears when hearing gossip. Thus, it’s always a good idea to begin your presentation with a story or even spice it up with one in the middle. This can make all the difference between an engaged and indifferent audience. 

Need some proof? Watch this TED talk and see how the presenter wins the audience over in less than 3 minutes using the magic of a personal story (admittedly, a relatable one).

Keep a Conversational Tone

Many first-time public speakers try a bit too hard to make their speech expressive. As a result, their presentations appear showy and even pompous to the audience.

To prevent this, simply use a conversational tone. Feel like you are communicating your message to individual people, rather than a large alien audience. This will not only ease you up but will help the audience connect to you as well. 

After all, when you really look at it, you are talking to individual people, not their aggregation.

Remember the Takeaway

What is the one thing you’d wish the audience to take away from your speech as they leave the room or the auditorium? Define it in a single phrase or sentence, using straightforward, accessible language, and present it at the end of your presentation. Keep that takeaway in mind when planning your speech, and put a special emphasis on it during the wrap-up.

Source: TED talk by Angela Lee Duckworth

Time your speech.

There’s probably a specific timeframe within which you should complete your speech. Even if it’s not rigidly set, the audience will have certain expectations as to how long your presentation will take. 

Therefore, it’s important to plan beforehand the approximate time your speech should take and set a timer during rehearsals. If your presentation lasts longer than expected, make sure to leave the inessential parts out. 

As you memorize your material, your speech will get smoother and faster. This will also shorten the time required for it. Thus, before making any adjustments to the length of your script, rehearse it a few times.

Do Your Rehearsals  

Practice your speech as many times as necessary to build confidence. This is not to say you should memorize every single word or sentence, but you should know exactly what you need to cover at every point. 

When you’re confident enough about your speech, there’s one less reason to be nervous during the presentation. You can now relax and focus on building rapport with your audience.

• 100+ Creative Presentation Ideas
• Best Presentation Software: Ultimate List

Perhaps, the worst thing you can do during a presentation is to read your script. Even glancing at a paper or screen far too many times is distracting enough. What’s more, your audience will find it difficult to connect to your message, as it will all feel mechanical and staged.

The solution? It’s fairly simple: rehearse, rehearse, rehearse.

Don’t Rely on Slides

A slide should never be the main source of information for the audience. Use it as a mere extension that makes your speech more engaging or credible. Always keep in mind that your audience needs to learn from you , the speaker, not from your slide.

It goes without saying that you shouldn’t stuff any slide with text. Or include so much information (whether textual or visual) that your audience gets overwhelmed and stops following your speech. When it comes to slide design, minimalism is your best friend. 

To know if you’re relying heavily on your slides or not, ask yourself this question: “Will my presentation still make sense without the slides?” If the answer’s no, then you should rethink your script. But, there’s also a fun side to this. When you free your slides of the burden to inform, they can now be used creatively and even enhance the effect of your speech.

Notice how the presenter in the video shown above only turns to slides to highlight or demonstrate a point she made. And if you remove all the slides? The presentation will be just as complete and impactful.

Don’t Use Fancy Slideshows

How a good presentation should look like? Nowadays, there are lots of advanced presentation software and screen-sharing tools one can use to “wow” the audience. The problem with them? “Wowing” your audience with something as trivial as slides is hardly why you’re making your speech. The fewer distractions there are in your presentation, the better. Keep this in mind, and avoid using anything showy. 

Don’t Talk Too Fast (or Slow)

While presenting, it’s recommended to maintain a consistent pace that’s neither too fast nor too slow. Talking fast might cause unnecessary tension in the audience, and excessively slow speech is sure to annoy them.

While different people naturally speak at different paces, it’s still something that can be worked on and modified with enough practice. You can refine your pacing during rehearsals until the preferred pace is second nature to you.

Don’t Forget Backup Slides

You’re about to start your presentation, but the internet connection is too slow, and your slides won’t load. On top of it, you didn’t follow our advice about not relying on slideshows. What do you do?

Well, if you’re considerate enough, you will have a USB flash drive with backup slides. Next time you feel like forgoing this little step, recall this scenario.

Don’t Neglect Body Language

The way you move your body on stage tells a story. And if that story is incoherent with the one you’re telling with your words, disharmony arises. Imagine a speaker is talking about peace and tolerance, yet their every movement is abrupt, hasty, and aggressive. Sure, this might be the result of nervousness, but would you still be able to connect to their message? The answer’s likely to be no.   

When rehearsing your speech, don’t neglect body language. Practice standing tall, keeping your hands open, and your movements relaxed. Avoid pacing on the stage during your presentation, as it may distract or, worse yet, annoy your listeners. 

Check out this TED talk by Emily Esfahani Smith. Pay attention to how her empathetic facial expressions and open hand gestures help to reinforce her message.

And, of course, don’t skip eye contact. Instead of glancing over the entire audience, pick a few individuals from different parts of the room, and establish your eye contact with them. This little trick will help you feel like you’re speaking to one person at a time. And that’s far more manageable than speaking to everyone at once.

To emphasize a point, sometimes, what you need is not words but their absence. Take a pause after you ask a question or make a strong statement. Spare your audience a moment to think, reflect, and ponder. Or leave a gap of silence right before you present something exciting to build suspense and anticipation.

No one expects you to go on talking for 10-15 minutes without a pause. Take a few seconds once in a while to breathe. Draw in deep breaths to collect your thoughts and calm your nerves if the situation calls for it. This is one of the most effective ways to relax when presenting.

These were the things good presentations include. Hopefully, you’ve learned enough from our tips and are now ready to get to work. Delivering effective presentations is not an easy task, but definitely, one that’s worth the effort. If you’d like to create a presentation for your speech or even online platforms, give these customizable templates a try.

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

• The main idea.
• The presenter.
• The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

• Include less text and more visuals in your presentation design
• Identify one core message to center your presentation design around
• Eliminate any information that doesn’t immediately support the core message
• Create a strong presentation outline to keep you focused
• Use text to reinforce, not repeat, what you’re saying
• Design your presentation with one major takeaway per slide
• Use visuals to highlight the key message on each slide
• Use scaffolding slides to orient your audience and keep them engaged
• Use text size, weight, and color for emphasis
• Apply design choices consistently to avoid distraction
• Split a group presentation by topic
• Use a variety of page layouts to maintain your audience’s interest
• Use presentation templates to help you get started
• Include examples of inspiring people
• Dedicate slides to poignant questions
• Find quotes that will inspire your audience
• Emphasize key points with text and images
• Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

• Speakers reading their slides
• Slides that include full sentences of text
• Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

• Class presentations
• Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

• Introduction and hellos
• Vision and value proposition
• Financial profit
• Your investment
• Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Into memorable slides with minimal text:

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

• Detailed descriptions
• Background information
• Redundant statements
• Explanations of common knowledge
• Persuasive facts and figures
• Illustrative examples
• Impactful quotes

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

Pull out quotes and important numbers, and make them a focus of each slide.

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

This helps ensure that the visuals remain the focus of the slide.

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

Or create a flowchart  and funnels:

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

• Split your group presentation by topic
• Introduce the next speaker at the end of your slide
• Become an ‘expert’ in the slide that you are presenting
• Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

• When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
• Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

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8 tips to make the best powerpoint presentations.

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Your Roku TV Has a New Game

7 tips to use your massive android phone one-handed, microsoft's new surface devices mark a "u-turn" in repairability, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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Do You Have What It Takes to Give a Great Presentation?

• Michael Foley

Three skills anyone can learn.

Great presentations are all about how well you engage your audience. Here are three ways to do that:

• Be balanced: Strike the right balance between structure and improvisation during your presentation. Rather than preparing your content in a narrative form, take the time to segment it by topic. Leave room to respond to your audience’s immediate needs, even if that means going off script for a while.
• Be generous: You goal should be to offer your audience something of value. Let this  principle guide the content you choose to present.
• Be human: Rehearse to familiarize yourself with your content, but do not memorize it. If you go blank for a moment, don’t apologize and act flustered, just pause, take a breath, collect your thoughts and continue on. Your audience wants you to be relatable.

Where your work meets your life. See more from Ascend here .

Have you ever seen a really great presentation? Honestly, they’re pretty rare.

• Michael Foley is an educator and coach, and founder of Clarity Centra l, a communications training and consulting firm based in Chicago. He is also an adjunct lecturer of leadership at the Kellogg Graduate School of Management at Northwestern University.

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17 “Do’s” and “Don’ts” for Giving a Great Presentation

Public speaking is the #1 fear for a huge percentage of people .  It’s above the fear of dying for many people.  How can you think about giving a great presentation when you’re worried about even giving a basic presentation?

I’ve been doing public speaking events for over a decade, but it definitely wasn’t an easy journey.  It’s hard to get comfortable talking in front of groups of 10 people, let alone a hundred or a thousand.  Still, this is a skill that you can learn and even master with some study and practice.

Let’s look at some major “do’s” and “don’ts” for creating a great presentation.

11 “Do’s” for Giving a Great Presentation

1. believe that giving a great presentation is a learnable skill..

Giving a good presentation is a learnable skill.   Even true introverts can give excellent presentations.   In fact, introverted people actually tend to plan better presentations though they may be more afraid to give them.  Extroverts are more likely to “wing it” but are more naturally comfortable being on a stage.

Both approaches have value, but both have their pitfalls.  Learning to give a great speech isn’t like putting a hammer to a nail.  It’s an organic process, and it takes time to get good at it.  But, through practice and repetition, you can be an amazing presenter !

2. Prepare for the presentation!

It takes a tremendous amount of work to make something appear effortless.  My general rule of thumb is to allocate 45-60 minutes of preparation time for every 5 minutes of speaking time .  So, for an hour-long presentation, I may prepare 10-12 hours ahead of time.

One important question is whether script the entire speech.  It depends on what you’re speaking about, but it’s generally advisable to not script 100% of your remarks.  It’s good to rehearse but not “sound rehearsed.”  Outline the presentation, make notes of any stories you want to tell and major points to drive home.  But, it’s not critical that you script every single word.

You can also prepare by having great-looking slides that will impress your audience.  That will give you more confidence going into the presentation.

3. When you’re with your peers, it’s ok to “speak your geek.”

Know your audience!  If you’re speaking to a group of colleagues, you don’t need to “dumb things down.”  It’s good to speak in layman’s terms with patients and audiences who are unfamiliar with your work.  However, with peers, feel free to use technical jargon that’s widely understood.

4. Use stories to transform your communication.

Listeners will only remember data 5% of the time, but they’ll remember stories 60% of the time .  That’s because stories are how we naturally communuicate !  Our brains are wired to think that way.

Listen to the podcast episode with Nancy Duarte to learn the formula for creating the most memorable story.  

Every presentation is more memorable with stories.  In fact, stories may be the only parts of your presentation that anyone remembers.  One thing you can do is build a “story library” for yourself.  Basically, that’s a collection of 10-20 stories that are memorable/impactful to you that you can pull out and use in a variety of different presentations when the need arises.

5. Develop a good “pre-talk ritual.”

Immediately prior to your presentation, what are you doing to get yourself ready to go up on stage?  Some people like to “pump themselves up,” and others prefer to “calm themselves down.”  I’m more of a calm-yourself-down kind of presenter.

If I’m presenting at a conference, for example, I like to sit in on the presentation right before mine and just listen.  I shut my brain off and don’t think about my presentation at all.  It’s helpful for me to be calm and just relax.  Otherwise, I find that I “get in my head” too much and I start getting anxious.

I know other people that prefer to listen to some Rocky music and box an imaginary punching bag.  Whatever your needs, pick a pre-talk ritual that helps you get in the right frame of mind so you can go out on that stage and crush it!

6. Follow the structure of a great presentation as outlined in Nancy Duarte’s podcast episode.

Jump to 19:52 to hear Nancy eloquently express the formula of a great presentation.  This is backed by thousands of analyses from the greatest speeches in history.

7. Use repetition, familiar phrases, imagery, and metaphors to help transport the audience.

If you’ve ever listened to Martin Luther King’s “I Have a Dream” speech, you’ll hear him use a lot of references that would have been familiar to his audience.  These references include Scriptures, hymns, and cultural references.

He also used repetition to great effect.  The phrase “I have a dream” appears 8 times in his speech.  That repetition made the speech more memorable and helped transport the audience to a new plane of comprehension.

8. Have the right level of emotional appeal to fit your audience.

Passion and emotion are good, but it needs to fit the “mood” of the audience to some degree.  You’re probably not going to do well giving a eulogy if you’re yelling and pumping people up like it’s halftime at the Super Bowl.

Emotional appeals are good and can help audience members  feel  the weight of your words in a more high-impact way.  Just make sure to “read the room” as you consider how to bring emotion into the presentation.  Sitting in the presentation before yours can be a great way to gauge how the people in the room are feeling.

9. Use your presentation to translate to real growth in your business.

If you’re doing public speaking, what’s the point?  That is, what value does the speaking engagement bring to your business?  If you’re just in it to make money or get some experience, that’s fine as far as that goes.  But, a speaking engagement could be more valuable in propelling your business growth forward.

Are you going to a conference ?  You can network with other presenters and look for opportunities to collaborate.  You could meet the attendees and perhaps earn some new clients.

Speeches can also help establish you as a thought leader.  If your speech is being recorded, a great presentation can even be an opportunity for free promotion.

Whatever your plan, be intentional!  If you get invited to speak at an event, take that opportunity and use it for real business growth!

10. Use a speaking coach.

I haven’t used a speaking coach before, but I’ve definitely been considering it since my interview with Nancy Duarte .  Even the most seasoned veterans can benefit from coaching.

A good speaking coach can show you how to change your inflection, insert pauses and places to emphasize your points, and help you craft the structure of your speech.  You might not be able to afford one when you’re first starting out, but it’s worth considering if you’re going to be doing public speaking on a regular basis.

11. Use data to support your presentation.

Data are important to support the validity and authority of your talk, but you’ve got to weave it effectively into the story structure.  Don’t just spout random bits of data with no context.  Offer the data as supporting evidence within your story narrative.

6 “Don’ts” for Giving a Great Presentation

1. don’t be the hero in your story..

Always be the guide in your story !  The  audience is the hero.  You don’t want to be Luke Skywalker!   You want to be Yoda!!  The hero is the lead character in the story.  If you make yourself the hero, the audience who already thinks of themselves as the hero sees you as competition in the story.

If you play the guide instead, the audience looks to you to help them solve their problems.  Always be the guide, not the hero!!

2. Don’t be afraid to speak “off the cuff” occasionally.

I don’t generally advise “winging it,” but sometimes a little extemporaneous speaking is called for.  This is where the “story library” idea can come in handy.  You may be able to tell the same story in a variety of settings and emphasize different aspects of the story each time.  This strategy can give the feel of spontaneity but with the confidence of you generally knowing what you’re going to say.

3. Don’t create slides in a “linear fashion.”

When you’re creating a slide deck, don’t just do it in a linear fashion (e.g. slide 1, slide 2, etc).   Start with the “guiding light” or main central point, and then every slide serves to drive home that central point.  You should be constantly driving your audience towards that central point.  All slides support that central point because it may be the only point your audience remembers.

4. Don’t read directly off the powerpoint slides.

I have gotten up and left in the middle of lectures when the lecturer was reading directly off the slides.  It’s so boring!  I can read faster than they talk.  They aren’t saying anything new by the time I’m finished reading, so I’m ready to move on to the next thing.

Powerpoint slides are fine, and you can even use it as a sort of teleprompter, but just don’t read directly off it!  Did you know you can hit the “B” button to turn your screen black or “W” to turn the screen white?    Then, you could use the powerpoint as a teleprompter and the audience doesn’t see it.

Put one central point on each slide and use it as a way to jog your memory for what you want to say.  You can have a couple of hundred slides with only one point or image per slide and it’s better than having 20 that are jam-packed with too much info.

5. Don’t use the podium as a crutch.

Move around the stage!   It projects confidence and keeps the audience engaged.  The best way to feel comfortable moving around the stage is spending a lot of time preparing the presentation beforehand.  Then, you’ll feel more confident breaking away from the podium.

6. Don’t be so afraid of public speaking that you never give it a try!

Public speaking is a genuine fear for a lot of people, but it’s so much fun!  You can do it!  Just give it a shot!

Final Thoughts

Public speaking isn’t an innate talent, and it’s not limited to extreme extroverts and “naturally charismatic” people.   Anyone can learn to be a public speaker.   If you’re worried about how it’ll go, start small.  Join the Toastmasters or similar club in your area.  Get with a speaking coach.  Read, study, and learn the tips and techniques of the best speakers.

Then, start looking for opportunities to speak to others.  Start with yourself, your friends, and your family.  Move up to local clubs and organizations, then gradually step it up from there.  There’s so much value in being good at public speaking, and I think it’s worth it to step out in faith and try!

Further Reading

• Listen to the companion podcast episode with Nancy Duarte
• 5 Big Mistakes Physicians Make with Social Media
• What Makes a Great Physician Leader?  10 Lessons from a Surgeon General.

Please leave a comment below!  What’s your top tip for someone interested in public speaking?

Full Disclosure: Some of the links to the resources listed above may be affiliate links, which means that I will receive a small commission if you click through and make a purchase. But it doesn’t cost you anything extra—it’s just a way to show you appreciate what we do here. Thanks for this.

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10 Tips for a Good Presentation

The ability to communicate well is an important skill for any student attending university. In addition, possessing excellent communication skills are highly valued in the workplace. This means, among other things, that you should be able to present your topic and research results fluently; for example, during seminars with peers or with managers and clients in the workplace.

A persuasive presentation not only require thorough preparation of content, but also good style. It takes quite a bit of skill to come across understandable for any particular audience and to stay in control of the situation. For this purpose, the following 10 tips may offer some guidance to help you on the way to delivering a memorable presentation.

1. Preparation, preparation, preparation

There is no easy way out. Giving a excellent presentation is all about the preparation that goes into it, and this theme applies to every single aspect you include in your presentation.

2. Think audience

When you are preparing your presentation, there is one thing you should always keep in the back of your mind: the audience. The sole purpose of a presentation is to communicate whatever you have to say to an audience. Position yourself being in their shoes and answer the following questions: who, what, why, how?

Who are they and who are you? It’s essential to know who your audience will be: are they your classmates, professors, professionals, etc. and what do they know about you. Do you need to inform them? Do you need to introduce yourself? Different audiences have different needs, and different audiences may need different communicative approaches.

What do they want? What do they know? What can I tell them? Knowing this information will help you decide what content to include in your presentation. If you are not sure about the answer to one of these questions, perhaps you may want to include it in your presentation.

Where can I take them? Your presentation is very much like a journey. Guide your audience through the content. Use signposts to indicate what you are presenting and where you are going. Examples of signposts are, “Next, I will discuss..”, “Now I’d like to move on to….”, and “Finally, …” or “To conclude..”. Signposts are also great tools to keep you audience awake, focused and engaged. Have you ever listened to a less engaging presentation and the presenter said, “Finally”, surely that was the moment you found yourself waking up. Use signposts throughout your presentation.

3. Communicate

A presentation is never a one way communication, despite the fact that you are the only one speaking. Communication is always two ways. Although you do not want your audience interrupting your speech, make it engaging: look at the audience, speak to the whole audience. Your audience wants to be spoken to. Ask rhetorical questions, use short pauses when you are, for example, changing the subject or moving on to another topic. Rhetorical questions will often raise the audience awareness as do pauses. Don’t hide behind a computer, a paper, or a desk.

4. Prepare the little things

There is truth in the old saying “It’s the little things that count”. Often when we are preparing a presentation we prepare the content, the slides, the general story line, but it is often the little things that catch us off guard.

For example, how do you start your presentation? What do you say? In Estonian, as I understood, “Tere!” will almost always do. But what about in English or any other language for that matter? Do you say (or is it appropriate to say) “hello”, “hi”, “good morning/afternoon/evening everybody”, “dear audience”, etc.? How do you end? What do you say? E.g. “thank you”, “thank you for your attention”, etc. Prepare your signposts, “next”, “finally”, etc. Also, think of the specific terms you use to describe what is on your slide. Are you showing a picture, or more specifically a graph, table, chart, etc.?

5. Structure your presentation

The purpose and content needs to be carefully considered. How much detail can you cover in the allotted time? Going back to a point made earlier, what does your audience already know about your topic? What do they need to know, and more important, what is your take-home message? What do you want your audience to remember?

Most presentation will have an introduction, a body, and a conclusion. You introduce yourself in the introduction, your topic, and what you will cover during your presentation. Remember, this part can be as short as 30 seconds. The body will include key points, new knowledge, trends in your data, or progress to date. The level of detail may depend on the task and time available. Remember to signpost! Highlight the implications of your discussion or possible applications of your findings in your conclusion and finish with your take-home messages.

6. Finding your voice

Although there are general rules and structures, it is important to find your own voice. Know your strengths and weaknesses. For most of us, giving a presentation is a learning process and definitely not something we do on a daily, weekly or even monthly basis.

Therefore, stay in your comfort zone to give you confidence but push the boundaries: explore new techniques, try something different, use a different power point template, try using cue cards rather than reading from a paper, watch what others do and learn from them; try using a different tool such as Prezi . Set yourself a target. What kind of presenter do you want to be? Take your time, prepare, prepare, prepare.

7. Do not read or read like you mean it.

When giving a presentation, from a communication perspective, speaking is always better than reading. However, when you find yourself in the situation where you are going to read, there are a few techniques you can use to make it more enjoyable for the audience (remember your audience).

Always address the audience, even when reading. Make sure you take your eyes off the paper and look at the audience. Highlight parts in the text that you wish to stress, e.g. keywords, signposts, words that evoke, etc. Cut your A4 paper into four parts. The size of cuecards. They are less distracting to hold and most often preparing cue cards helps you to remember your presentation.

PowerPoint comes with a handy print function which allows you to print handouts. Use these so you have an overview which slides comes next. Do you know about the presenter’s view in PowerPoint? If you don’t, you should definitely check it out! If you go through these steps, you’ll often find that you actually don’t need to read.

8. Non-verbal communication

There is a lot to say about non-verbal communication, but what to do with you hands is the focus of this point. There are of course cultural differences as well as individual differences, but in general we use the motions of our hands and arms to support the content of our speech. Our hands also seem to get in the way when we are giving presentations. Where do we place them? What do we do with them? It’s easy when your holding a piece of paper, but can we put our hands in our pocket, or behind our back?

One of my favorite examples of good hand movement is the weather news on TV. You’ll see weather presenters usually holding a remote in front of their body, clasped in their hands, just above the waist. The best place to keep your hands. If you don’t have a remote, keep a pen, or pencil in your hands (be careful, though, not to break them).

9. Slide design

Another ten tips could be devoted on good slide design, but not this time. One essential criteria to remember is, however, the following: don’t put anything on a slide (text, images, pictures, tables, and graphs) if you are not going to talk about them, or mention them. It will only confuse your audience (unless they are either part of the template, or faded in the background).

In addition, respect your audience, do not overload your slides with text and read this text to them. Most likely your audience will have finished reading your text before you. Less is more and remember that you do not need to write in complete sentences on your slides.

10. Practice, practice, practice

Practice and time your presentation. Practice delivering you speech out loud. Record your presentation using the record tool available in PowerPoint. Practice delivering you presentation to an audience, for example, your peers. If you don’t have an audience, practice in front of a mirror.

If all fails and/or you are in need of more advice, you are more than welcome to drop by the Centre of Academic Writing and Communication (AVOK) for help, suggestions, comments, feedback, encouragements, and a wealth of resources to get you through your communication problems. You can find us at the following address, Jakobi 2-131, or contact us by email: [email protected].

See also: The Comma, 6 Easy Steps 10 Do’s and Don’ts to Solve Your Writing Problems

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2 Responses to 10 Tips for a Good Presentation

Thank you for the interesting and useful post! I’d like to share a remark on preparation and practice from my own limited experience with presenting.  Namely, I’ve discovered that sometimes I tend to ‘over-prepare’ with those small details and signposts, and eventually get stuck with them.

For instance,  I prepare my intro about who I am and what I say in the beginning, and then, when the moderator unexpectedly presents me, I get lost: what should I do with my intro now? Or I’ve found myself in total panic, trying to remember the planned signpost and unable to proceed without it.

Basically, when I focus too much on preparing and remembering small details, I tend to lose the bigger picture during my presentation, and my ability to adopt to unexpected circumstances diminishes. It’s probably due to my limited brain capacity 🙂

Thank you, Inga, for sharing your experience, and I completely agree with your remark. There is definitely such a thing as ‘over-preparing’, and this is very often the result of our own lack of experience or confidence in giving presentations. This goes back to the point 6: finding your voice. What will work for one person will not always work for another, and as you indicate, if the presentation does not go as you ‘prepared’, you get lost. Most probably you are a presenter who needs more flexibility. Are you a different presenter in your native language? And what kind of presenter would you like to be? Often presenting in a second language causes us to ‘over-prepare’, and knowing how we see ourself as presenter can guide us to our “way” of preparing. 

For example, do you want to be like Microsoft’s Steve Balmer http://www.youtube.com/watch?v=wvsboPUjrGc or Apple’s Steve Jobs http://www.youtube.com/watch?v=2-ntLGOyHw4 

What I would suggest is to try preparing your presentation from a different angle. If you know small details can throw you off (if you prepare them), think about your general message, include keywords on your slides, and start talking about them. Use your intuition, create natural pauses between your slides, and listen to yourself. Rather than preparing a single opening, think of alternative openings.

The problem with presentations is that most of us don’t present enough to become experienced enough so we can rely on our toolbox of tricks.

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Presentation

8 Types of Presentation with Examples and Tips

Table of Contents

Every presentation is different, reflecting your unique business and the information you share. But, some common presentation types are used across various fields and teams. Before diving into specific slides or organization, consider the type that best suits your audience.

Here are some questions to get you started: Is your goal to inform or entertain? Who will you be speaking to: colleagues, investors, or potential customers? By thinking about these questions, you can choose the presentation format that best supports your message.

SlidesAI can help you simplify this process even further by providing descriptions of different presentation types.

Why Do We Need Different Types of Presentations?

Presentations are a great way to share ideas and information in different situations, depending on who you’re talking to. What you want to achieve with your presentation can change who it’s for and how you present it. For instance, if you’re trying to sell something, you might want a presentation that convinces people and is visually interesting. On the other hand, teaching something might require a more step-by-step approach with lots of details.

The best type of presentation depends on a few things, like what you’re trying to accomplish, the audience’s interests, and what you’re good at as a presenter. By choosing the right kind of presentation, you can get your message across clearly and achieve what you set out to do.

What are Different Types of Presentations?

1. educational presentations.

Educational presentations are a great way to introduce a new topic to people who aren’t familiar with it. They can be especially helpful when you want to explain something complex, like a process, or share important facts in a clear way. Whether you’re a teacher in a classroom or a trainer at a company, educational presentations can be a powerful tool for learning.

These presentations often use visuals like pictures or diagrams to make things easier to understand. They might also include step-by-step instructions to guide the audience through a process. Companies use them a lot to teach new employees about how things work at the company. The length of the presentation can be short or long, depending on what you’re trying to teach.

2. Instructional Presentations

Instructional presentations help people learn more about a topic and sometimes even guide them on what to do next. They’re similar to presentations used for education, but they might include some extra details or specific steps for the audience to follow.

Think of webinars or training sessions – these are examples of instructional presentations. They give people new information and help them develop new skills. For instance, if you’re in HR, you might create one to explain how employees can sign up for the new insurance plan.

Checkout Our Business Presentation Templates Download Free Business Presentation Templates Now!

3. Persuasive Presentations

Many presentations aim to convince the audience of something, like a new idea, product, or way of doing things. They often address a specific issue and use facts and figures to explain why their solution is the best. Business proposals and sales talks are common examples.

For instance, a new company seeking funding might create a presentation to convince investors to support their idea. This presentation could explain a problem they see in the market, how their company solves it, and how they plan to make money. A similar presentation could also be used to secure additional funding for growth and future plans.

4. Motivational Presentation

Motivational presentations aim to lift up the audience’s spirits and help them deal with challenges. They spark interest in a subject and share a particular perspective or message. These presentations can be useful when you want to inspire a group of people. Sometimes, they might even use a personal story to connect with the topic.

Leaders in organizations often use motivational presentations to boost employee morale and encourage them to work harder. Recruiters might also use them to showcase employee success stories and get potential hires excited about joining the company.

5. Problem-solution Presentation

Have you ever needed to present an idea to help people make a decision? Problem-solution presentations are a great way to do that. They focus on explaining a challenge or issue and then offering potential solutions for the audience to consider. While similar to persuasive presentations, the main goal here is to discuss the problem clearly and share research so decision-makers can weigh the options and choose the best path forward. These presentations can include details about the problem and a few possible solutions. They’re a handy tool for many business meetings and discussions within organizations.

6. Project Presentations

Progress presentations are a way to share how a project, campaign, or initiative is moving along. They’re similar to progress reports, but in a presentation format.

These presentations typically cover a few key points:

• Important measurements : This could include numbers or data that show how the project is doing.
• Current status : An update on where things stand at the moment.
• Potential roadblocks : Any challenges that might come up down the line.
• Tasks still to do : What needs to be completed next.

Project teams often use progress presentations to share updates on their work. This allows clients, colleagues, or other interested parties to stay informed and ask questions if needed.

7. Storytelling Presentations

Presentations that use a story format can be a great way to connect with your audience and share information in a more engaging way. This approach can be useful in many settings, from classrooms to company meetings. It can be especially helpful when you want to grab the attention of a specific group of people and make them feel involved.

Storytelling presentations might include personal stories or examples that relate directly to the main topic. For instance, if you’re in marketing, you could use a story format to present a case study to your colleagues about a competitor’s product and its success.

Checkout Our Templates for Your Product Marketing Download Marketing Presentation Templates Now!

8. Visual Presentations

Presentations come in many forms, but some rely mostly on pictures, charts, and other visuals instead of text. These are called visual presentations. They’re a good choice when you have limited time or your topic is easy to understand with pictures.

The goal of a visual presentation is to help people grasp the information quickly and keep them engaged. Businesses often use them to show what their products or services can do. For instance, a company selling shampoo might use before-and-after pictures to show the results.

Tips for Delivering an Effective Presentation

• Taking Notes: To help remember what to say during your presentation, jot down some brief notes. Keep them simple and focused on keywords or short directions. This will allow you to connect with your audience and avoid missing any important points.
• Knowing Your Audience: A little research about your audience before your presentation goes a long way. Understanding who they are and what they might be interested in helps you tailor your presentation to better address their needs and expectations.
• Planning for Interaction: Think about how much audience interaction you want based on the length, purpose, and type of information in your presentation. This may involve allocating more time for questions and discussion.
• Know yourself: Think about how comfortable you feel speaking in front of a group, especially if you don’t know everyone. Consider your strengths and weaknesses as a presenter and how you can play to your strengths and improve on your weaknesses.
• Practice Makes Perfect: Practicing your presentation beforehand, regardless of your experience level, can boost your confidence and help you identify areas for improvement. Go through each slide while talking to solidify the flow. Recording yourself can also be helpful.
• Be Prepared: Technical problems can happen, so having a plan can help you avoid delays. If it’s an in-person presentation, arriving early allows you to check the venue and ensure the equipment works properly.

How Does Slides AI Help with Presentations?

As you’ve explored, presentations come in various forms, each serving a distinct purpose and requiring a tailored approach. But regardless of the type, creating an impactful presentation can be time-consuming. This is where Slides AI steps in to streamline the process.

By leveraging SlidesAI’s functionalities – from generating outlines and suggesting designs to offering content recommendations – you can significantly reduce the time and effort invested in crafting your presentation. This frees you to focus on the finer details, like refining your message and practicing your delivery.

A well-organized and visually appealing presentation can really grab your audience’s attention and help them understand your message better. SlidesAI can help you achieve that, turning you from someone who just puts slides together into someone who can communicate confidently and leave a lasting impression.

Create presentation slides with AI in Seconds in Google Slides

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Frequently Asked Questions

How can i grab attention at the beginning of my presentation.

There are several ways to hook your audience from the start. Try opening with a surprising fact, a thought-provoking question, or even a short, interesting story related to your topic.

How long should my presentation be?

Ideally, aim for a presentation between 10-20 minutes. This timeframe allows you to cover the important points without losing your audience’s attention.

What are the 5 keys to a successful presentation?

Here are 5 keys to delivering a pitch-perfect presentation:

• Know your audience
• Master your material
• Make it a conversation
• Be adaptable
• Show empathy

Which presentation software should I use?

Several popular options are available, including Microsoft PowerPoint, and Google Slides . The best choice depends on your specific needs and comfort level. Additionally, SlidesAI.io is a helpful tool for creating visually engaging presentations. Consider your needs and choose the software that best suits you.

Related Posts

Create Effective Presentation Outlines: A Step-by-Step Guide with Tips & Examples

A presentation outline is like a roadmap for organizing your thoughts and delivering your message smoothly during a presentation. It helps you structure your content logically, ensuring that your audience can follow along easily. By providing a clear framework, an outline enhances the clarity and effectiveness of your presentation.

How to Loop a PowerPoint Presentation?

PowerPoint presentations are a go-to for clear and informative content delivery. But what if you want your presentation to run on repeat, like at a kiosk or digital sign? The good news is, that PowerPoint has a built-in feature to loop your slideshow, ensuring your message stays on display without interruption.

How Many Slides Do You Need for a 10-Minute Presentation?

Learn the ideal number of slides you need for a 10 minute presentation, including tips on content and staying on time.

Save Time and Effortlessly Create Presentations with SlidesAI

More From Forbes

How to make your presentation sound more like a conversation.

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The main difference between strong, confident speakers and speakers who seem nervous in front of the room is in how relaxed and conversational they appear. Here are some basic pointers that will help you create a conversational tone when speaking, regardless of the size of your audience.

1. Avoid using the word, “presentation.” Every time you say, “I’m here to give you a presentation on X,” or, “In this presentation, you’ll see…,” you are emphasizing the formal, structured, sometimes artificial nature of the interaction. No one wants to be “presented” to. Instead, use language that emphasizes a natural, conversational exchange. “We’re here today to talk about X,” or “Today I’ll be sharing some ideas regarding Y.” You can even go so far as to say, “I’m glad we have time together today to discuss Z.” Even if your talk is not going to truly be a dialogue, you can use language that suggests engagement with the audience.

2. If you are using PowerPoint, avoid using the word “slide.” Instead of talking about the medium, talk about the concepts. Swap out, “This slide shows you…,” for, “Here we see….” Instead of saying, “On that slide I showed you a moment ago,” say, “A moment ago we were discussing X. Here’s how that issue will impact Y and Z.” Casual conversations don’t usually involve slide decks. Just because your complicated presentation on tax exposure, supply chain issues, or new health care regulations requires you to use slides, doesn’t mean you have to draw attention to that fact that the setting is formal and structured.

3. For many large-group events, speakers are provided with what’s called a “confidence monitor,” a computer screen that sits on the floor at the speaker’s feet showing the slide that appears on the large screen above the speaker’s head. Avoid using confidence monitors. Our natural inclination when using a confidence monitor is to gesture at the bullet point we’re discussing at the moment. However, we are pointing to a bullet point on the screen at our feet, which the audience can’t see, so it creates a disconnect between us and the audience. Instead, stand to the side of the large screen and gesture at the bullet point you’re talking about so that the audience knows which point you are discussing at the moment.

4. Don’t tell your audience, “I want this to be interactive.” It’s your job to make it interactive. If you are delivering the type of presentation where your audience size allows you to create true engagement with your listeners, create that connecting in stages to “warm up” the audience. Stage One engagement is to ask the audience a question relevant to your topic that you know most of the audience members can respond to affirmatively. “Who here has ever bought a new car?” or, “How many of you have ever waited more than 5 minutes on hold on a customer service line?” Raise your hand as you ask the question to indicate to the audience how to respond. Whoever has raised their hand has now participated in the discussion. They have indicated a willingness to engage. Stage Two engagement is calling on one of the people who raised their hand and asking a specific, perfunctory question. Again, it needs to be a question they can answer easily. If your first questions is, “Who here has bought a new car?” you can then call on someone and ask, “How long ago,” or “What kind of car did you buy most recently?” If your first question was, “Have you ever waited on hold for more than 5 minutes,” you can’t ask, “What company were you calling at the time?” The people who raised their hands weren’t thinking of a specific instance; they were just thinking broadly about that type of experience. You could, however, call on someone and ask, “Do you prefer when they play music or ads for the company’s products?” Anyone can answer that question. At that point, you are in an actual dialogue with that person. Stage Three engagement is asking them a question where they need to reveal something more personal. “How does that make you feel when you hear those ads?” You’ve warmed up your audience and drawn them in with baby steps. Now you have actual, meaningful audience participation.

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5. Use gestures. When we’re speaking in an informal setting, we all use hand gestures; some people use more than others, but we all use them. When we try to rein in our gestures, two things happen that diminish our speaking style. First, we look stiff and unnatural. We look like we are presenting a guarded or cautious version of ourselves; we look less genuine. Second, hand gestures burn up the nervous energy we all have when speaking in front of a large group. That’s good. When we try to minimize our hand gestures, we tie up that nervous energy and it starts to leak out on odd ways, where we start to tap our foot, fidget with our notes or microphone, or tilt our head side to side to emphasize key points. Just let the gestures fly. It’s unlikely they will be too large or distracting. I have coached people on their presentation skills for 26 years. In that time, I have met three people who gestured too much. Everyone else would benefit from using their gestures more freely.

The impact we have as communicators is based on the cumulative effect of many different elements of our delivery. These suggestions alone won’t make you a terrific presenter. They will, however, add to the overall package your present of yourself when speaking to large audiences.

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10 reasons why you need good presentation visuals Getting your message across with the best visual content

Presentation visuals are one of the most compelling parts of a presentation. Some presenters underestimate the importance of a visual presentation and decide to only speak, or use text slides to back up what they’re saying.

This is a huge mistake – effective visual presentations can have a massive positive impact on your viewers. Almost all information transmitted to the brain is visual (see below), which underlines the effectiveness of visuals in a good presentation.

Here, we will go over the top 10 benefits of using visual content to help you deliver an engaging and memorable presentation.

1. Visuals save you time in preparing your presentation

We understand that creating a great presentation is a demanding and time-consuming process! Why spend hours transcribing your notes onto a PowerPoint presentation when you could use effective visuals that communicate your message better and save you a lot of preparation time? Besides, it’s unlikely audience members will be trying to read a lot of text as they will be focussing on what you are saying. And if they are reading large text slides, they will your speaking. Visuals make it easy for your listeners to follow along and hear you at the same time.

2. Visuals make your presentation more interesting

Everyone has had a bad presentation experience, and it might be said that we’re all suffering from PowerPoint presentation fatigue, to an extent. To avoid casting your audience’s mind back to the experience of fighting to stay awake in a particularly dry university lecture, use photography and video content to keep them hooked. Visuals used correctly can make your presentation a lively and engaging affair.

3. Visuals grab the audience’s attention

The bottom line is, visuals are more likely to grab your audience’s attention. Presentations can be difficult to follow, especially when the information being presented is unfamiliar or challenging. According to the Visual Teaching Alliance , visuals transmit information faster than spoken or written words; we can get the sense of a visual scene in less than 1/10 of a second, and visuals are processed 60,000 times faster in the brain than text. With people processing images at lightning speed, it is a mistake to miss out on visuals in your presentation.

4. Visuals help the audience to understand your presentation

Not only is visual content attention-grabbing, but it is a powerful tool for helping your audience to understand your content. The majority of us are visual learners. According to Forbes, 65% of us are visual learners . Considering that much of public speaking is conjuring an image in the audience’s mind by painting a picture with your words – why not cut out the middle man, and use a literal image? Visuals are much more likely to be effective in communicating your message, given that 90% of information transmitted to the brain is visual .

5. The audience is more likely to remember the content with visuals

The average person only remembers about a fifth of what they hear, and visual aids can improve learning by 400% . Furthermore, a study conducted by Georgia State University found that imagery is an effective way to enhance memory . If you want your audience to remember your presentation once it’s finished, use visual content to embed the information in their mind.

6. Visuals make you an effective communicator

Not everyone is skilled in the art of oratory and that’s okay. You don’t need to have elocution lessons to deliver the perfect presentation. Public speaking is just one element of presentations. as we have already seen, visual content is incredibly important in helping you deliver your speech. If public speaking isn’t your best asset, we have some good news for you. Photographs, infographics, and videos can all be used to help deliver your message and make an engaging and informative presentation.

7. Visuals can be emotive

Sometimes you can describe an emotive scene to someone, and they can acknowledge the emotions but they don’t feel them. Seeing an image is much more evocative than hearing someone describe it. Sometimes, the emotions just don’t register until you can see them with your own eyes. If you want to get your audience to feel something, use photos and videos to make your audience members feel happy, excited, amused, empathetic, sad, or inspired.

8. Visual presentations are more inclusive

Many presenters fall into the trap of assuming everyone in the audience thinks in the same way. When we assume everyone thinks the same way as us, we are discounting the fact that audiences are linguistically diverse, culturally diverse, and neuro-diverse. Because not everyone operates at the same level of comprehension, some of your speech is likely to go over the heads of members of your audience. To help deliver a useful and engaging presentation for everyone, use effective visuals which are more likely to get through to them.

9. Impressive visuals increase your credibility

Using polished, well-constructed photos, videos and infographics is a sure-fire way to increase your credibility. Linking to someone else’s YouTube video or using a generic stock photo doesn’t rouse the same admiration and respect as using your custom-made visual content. Professionally made visuals upgrade the overall look and feel of your presentation as well as sending a message of professionalism and trustworthiness in you and your brand. 

10. Unique visuals make your presentation stand out

If you want to deliver a truly memorable and unique presentation you cannot use the same tired formula. One of the best ways to enhance your presentation to an outstanding quality is to use unique visuals. Custom photography and videography allow you complete creative control over your presentation, which means it will be unique to you and your cause. For maximum personalisation, create your visual content the way you see fit.

We hope you enjoyed our top 10 reasons why you need good presentation visuals!

Splento has experienced experts in visual content; get in touch today if you require any visual content creation , or even if you just have a query.

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It's electric, boogie-oogie-oogie —

Taking a closer look at ai’s supposed energy apocalypse, ai is just one small part of data centers’ soaring energy use..

Kyle Orland - Jun 25, 2024 6:01 pm UTC

Late last week, both Bloomberg and The Washington Post published stories focused on the ostensibly disastrous impact artificial intelligence is having on the power grid and on efforts to collectively reduce our use of fossil fuels. The high-profile pieces lean heavily on recent projections from Goldman Sachs and the International Energy Agency (IEA) to cast AI's "insatiable" demand for energy as an almost apocalyptic threat to our power infrastructure. The Post piece even cites anonymous "some [people]" in reporting that "some worry whether there will be enough electricity to meet [the power demands] from any source."

Digging into the best available numbers and projections available, though, it's hard to see AI's current and near-future environmental impact in such a dire light. While generative AI models and tools can and will use a significant amount of energy, we shouldn't conflate AI energy usage with the larger and largely pre-existing energy usage of "data centers" as a whole. And just like any technology, whether that AI energy use is worthwhile depends largely on your wider opinion of the value of generative AI in the first place.

Not all data centers

While the headline focus of both Bloomberg and The Washington Post's recent pieces is on artificial intelligence, the actual numbers and projections cited in both pieces overwhelmingly focus on the energy used by Internet "data centers" as a whole. Long before generative AI became the current Silicon Valley buzzword, those data centers were already growing immensely in size and energy usage, powering everything from Amazon Web Services servers to online gaming services, Zoom video calls, and cloud storage and retrieval for billions of documents and photos, to name just a few of the more common uses.

The Post story acknowledges that these "nondescript warehouses packed with racks of servers that power the modern Internet have been around for decades." But in the very next sentence, the Post asserts that, today, data center energy use "is soaring because of AI." Bloomberg asks one source directly "why data centers were suddenly sucking up so much power" and gets back a blunt answer: "It’s AI... It’s 10 to 15 times the amount of electricity."

Unfortunately for Bloomberg, that quote is followed almost immediately by a chart that heavily undercuts the AI alarmism. That chart shows worldwide data center energy usage growing at a remarkably steady pace from about 100 TWh in 2012 to around 350 TWh in 2024. The vast majority of that energy usage growth came before 2022, when the launch of tools like Dall-E and ChatGPT largely set off the industry's current mania for generative AI. If you squint at Bloomberg's graph, you can almost see the growth in energy usage slowing down a bit since that momentous year for generative AI.

Determining precisely how much of that data center energy use is taken up specifically by generative AI is a difficult task, but Dutch researcher Alex de Vries found a clever way to get an estimate. In his study " The growing energy footprint of artificial intelligence ," de Vries starts with estimates that Nvidia's specialized chips are responsible for about 95 percent of the market for generative AI calculations. He then uses Nvidia's projected production of 1.5 million AI servers in 2027—and the projected power usage for those servers—to estimate that the AI sector as a whole could use up anywhere from 85 to 134 TWh of power in just a few years.

To be sure, that is an immense amount of power, representing about 0.5 percent of projected electricity demand for the entire world (and an even greater ratio in the local energy mix for some common data center locations). But measured against other common worldwide uses of electricity, it's not representative of a mind-boggling energy hog. A 2018 study estimated that PC gaming as a whole accounted for 75 TWh of electricity use per year, to pick just one common human activity that's on the same general energy scale (and that's without console or mobile gamers included).

More to the point, de Vries' AI energy estimates are only a small fraction of the 620 to 1,050 TWh that data centers as a whole are projected to use by 2026, according to the IEA's recent report. The vast majority of all that data center power will still be going to more mundane Internet infrastructure that we all take for granted (and which is not nearly as sexy of a headline bogeyman as "AI").

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How to Make Money Selling Ebooks in 2024

Written by: Orana Velarde

Everyone knows that a free ebook is one of the best lead magnet strategies for businesses of any size. But if you’re an author looking to earn some income you can make money from selling ebooks. Writing ebooks for money is also a common form of passive income, preferred by some, especially after the pandemic.

In fact, ebooks are in popular demand, so much so that ebook sales have exploded in the past few years, and the growth is expected to continue to grow at a steady annual rate of 3.92% up to 2028 internationally.

Even though free ebooks offer value to the subscriber exchanging their email for the download, paid-for ebooks must deliver a wealth of valuable information plus actionable advice for the reader.

In this article, we'll help you learn why ebooks are great for earning passive income, and share tips and guidelines for where and how to sell your ebooks.

Here’s a short selection of 8 easy-to-edit ebook templates you can edit, share and download with Visme. View more templates below:

• Table of Contents

Why Ebooks Are Good For Passive Income

7 sites to help you sell ebooks, ebook file types and formatting, how to sell ebooks in 11 simple steps, selling ebooks faqs.

• Ebooks are not just for lead magnets but make a great source of passive income that can help you to make money in the long term.
• You can use several sites to sell your ebook, including Visme, Amazon Kindle Direct Publishing, Smashwords, Rakuten Kobo, Sellfy, Payhip and Gumroad.
• Choosing the right file type and formatting for your ebook is essential. File types include Printable PDF, Interactive PDF, Multimedia/Interactive HTML5 or EPUB.
• To sell your ebook, you should know your audience, get an ISBN, write and design your ebook, create an eye-catching cover design, publish and share it, price it, create a landing page, promote it, track sales and nurture leads.
• With Visme, you can choose from a wide range of beautifully designed ebook templates to get started, access intuitive editing features, or publish your ebook with a shareable link.

Passive income is one of the most sought-after sources of income today. It means you're able to generate income with minimal labor involved. In other words, work less and earn more. Who doesn’t want that, right?

Well, ebooks are a great addition to any passive income strategy. The hard work starts at the beginning, and once it’s done, all you need to do is maintain your sales and marketing. Once you create an ebook, market it and share it, it can technically sell itself.

To make money writing ebooks takes a decent amount of effort to write valuable content. Not to mention, building a strong brand that will carry your ebook to success is not an overnight task.

But when you do set everything up correctly, ebooks can help you make money for a long time. In fact, the more evergreen your content is, and the more you keep promoting and updating it, the longer the life of your ebook.

Need more convincing? Here are some reasons why ebooks are great for passive income:

They’re relatively easy digital products to make.

Even though an ebook will take work to put together and publish, it’s still a much easier digital product to create than a multi-lesson online course. You might even have most of the content in your blog post articles that can together create the foundation for an ebook.

Templates also make ebook creation a lot easier than starting from scratch. Using them also increases your chances of creating a successful ebook.

Visme, for example, offers pre-designed multipage templates in lots of different designs and for a variety of industries.

Putting the ebook together once you have the content is pretty straightforward. If you’re working with a team inside your company, then it’s even easier. Using collaboration tools makes ebook building an accessible and inspiring activity.

Plus, even if it takes you a while to create your first ebook, it will be much easier to make more. Why? Because you'll learn from the failures and successes of your last ebook (or ebooks) and make sure your future works are best-sellers.

Beyond being an easy digital product to make, you can easily sell your ebooks online. In the latter part of this article, we’ll discuss how to sell an ebook online.

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They make for great lead magnets.

Collecting leads for your business is a vital step in the marketing funnel. Ebooks are great lead magnets because you are offering value as you get the person’s email. Many people create free ebooks in exchange for a sign-up, so your paid ebook must provide more value than a free one.

The best ebooks, specifically the ones that are most suited for passive income, are the ones that offer evergreen content. A good example of evergreen content is a topic that won’t change or evolve too fast after you’ve written it.

They help with link building.

Ebook creation and promotion generally need a landing page on your website as the lead generation starting point. Add the landing page URL to relevant blog posts and other content on your site.

Likewise, other people can add your link to their content, and you can share the landing page directly on social media.

Selling ebooks needs a good and trustworthy platform. There are many publishing and distribution options, big and small. Choose the one that works for you.

If your ebook is not in the file type your publisher or distributor asks for, there are plenty of free online converters. Additionally, if you have the content and want someone else to convert it to ebook format manually, you can find many people on Fiverrr who offer this service.

In this section, we’ll show you where to sell ebooks online and how to get started.

Visme is an all-in-one design and content creation platform. Its easy-to-use platform lets users with little to no design experience create visually stunning content from scratch or with the help of professionally designed pre-made templates.

Writing and selling an ebook is a long and challenging process. Visme provides a comprehensive space for authors to finish their ebook designs confidently without the need to hire a programmer or designer.

Access ready-to-use ebook templates designed for the B2B or B2C space or Visme's AI Designer to help quickly generate a personalized template that suit your needs. For ebooks of fiction and non-fictional genres, you can bring your ebook cover ideas to life with Visme’s AI image generator or access a library of thousands of images, icons, graphics, animations and so much more.

Visme has a rich library of stock photos you can use in your ebook. If you don’t have any image that fits your context, Visme’s AI image generator is a great solution. With a descriptive prompt, you can generate unique visuals, including images, art, 3D graphics, paintings, pencil drawings and more.

“Some templates you stumble upon and are blown away that someone put the time and effort into creating them. You did not know you needed them in your life until that minute.” - Lorens K., A Graphic Designer who uses Visme .

Plus, you can easily edit your ebook’s most essential information with dynamic fields . This allows you to automatically insert or edit personalized text fields or assign any value needed without the need for painstaking manual updates.

Here's a quick video tutorial to walk you through creating an ebook in Visme:

Once you’ve finished designing your ebook in Visme, whether it’s plain text, multimedia, interactive or animated, you can decide to download or share your ebook as a digital PDF or a printable PDF with bleed marks to ensure your content and words stay in their designated area when professional printed.

You can also turn it into a shareable link that you share with your readers once they’ve made a purchase on your website. As well as make your ebook a private project so you decide who gets to view or read your ebook.

You can also track the number of views on your ebooks when you share them via Visme. This is great for analyzing the performance of your content as you track sales and marketing efforts.

2. Amazon Kindle Direct Publishing

Amazon is one of the largest online platforms for selling digital ebooks. Most authors are proactively selling ebooks on Amazon. Publishing your own ebook is one of the most popular ways to make money on Amazon , which can potentially make $1000+ a month.

Ebooks on Amazon are published using Kindle Direct Publishing. KDP will request that you upload your manuscript, which should meet certain requirements. You can upload Microsoft Word files, EPUB and their signature Kindle file type, KPF.

Choose to publish it as an ebook, paperback or both and once it’s been accepted by Amazon, your ebook will be available to readers worldwide.

3. Smashwords

Smashwords is an ebook publisher and distributor that offers lots of solutions for new and experienced ebook writers. You can upload a Word document or an EPUB file. They turn it into a digital ebook product and distribute it to all major ebook consumer platforms.

4. Rakuten Kobo

Rakuten Kobo is another ebook publisher and distributor offering to sell your ebooks on their site and many other distribution sites. To publish with Rakuten Kobo, simply follow the steps on the website. You can upload Microsoft Word and EPUB files, among others. They also offer solutions for selling audiobooks and even have their own digital readers for sale.

Moving away from sites that concentrate on ebooks alone, there’s also Sellfy — a digital product marketplace where you can sell any digital product for download. You can sell directly from Sellfy or use the link on your website.

Another digital download marketplace is Payhip. To sell an ebook on Payhip, it has to be ready as the file type of your choice. For a site like this, you’re better off selling your ebook as an EPUB. Sell with a Payhip link or add the link to a button on a landing page.

Finally, we have Gumroad — this online marketplace allows users to create a store to sell digital products such as courses, memberships, and ebooks. You have a bit more control over where and how your ebook is marketed as well as the price for an ebook when compared to other platforms.

Ready to use any of these platforms? You can start raking in your ebook profits by pairing Visme with any of the tools we’ve shared.

People have different ways of consuming content, and that’s why your ebook should be easy to read in a variety of digital formats. Also, there’s no golden rule that says your ebook must be in a vertical orientation.

For example, reading an ebook on a laptop is easier when it’s horizontal as the entire page is visible. The choice you make depends on how you expect your readers to view the ebook.

The next choice you need to make is the format and file type. There are four commonly used ebook formats and file types:

Printable PDF

Interactive pdf, multimedia/interactive html5.

The file format you choose will mostly depend on your ebook's style. Many ebooks are just plain text, resembling a paper book but digital. Think Kindle readers, for example.

Other ebooks are highly visual and have more of a magazine feel, with large images and creative fonts. Furthermore, an ebook can be interactive with videos, animations and even sound.

But what’s the difference? Let’s take a look.

The classic printable PDF is one of the most common digital formats for transforming paper books and documents into online versions. Essentially, a PDF ebook can be printed and bound or read on a digital device.

The main downside with a static PDF ebook format is that the pages aren’t responsive on screens, and the viewer needs to zoom in and out to read small text.

Your best use of a printable PDF is to offer one as an option to the reader. Create an interactive PDF or digital experience and provide a printable PDF download as an option.

A great way to improve a regular PDF ebook is to make it interactive.  Add hyperlinks, in-document navigation, informational popups, videos and interactive data visualizations.

Downloading interactive PDFs will only keep the links; everything else will deactivate. To share the full interactive version with the reader, you’ll need to share your ebook via a link and offer the option to download the less interactive version.

Like an interactive PDF, you can share your multimedia interactive ebook  as an HTML5 file or via a live link. Of all the formatting options, this is the one we like to call “a digital experience” due to the multimedia capabilities.

Not only can you add links, videos and popups, but you can also add animated elements and transitions between pages.

EPUB is the universal ebook file format legible by most digital readers. To create an EPUB ebook, use a design tool like Adobe InDesign or Pages from Apple. Thankfully, you can also convert PDF files into EPUB files. But the best conversion suggestion is from HTML5 to EPUB.

You’re much better off publishing as an EPUB than a PDF for professional ebook publishing and distribution. EPUB ebooks are responsive and fit better on digital readers for easy reading.

Now to the good part — selling your ebook(s). Even if you’re hoping for your ebook to grow your brand awareness and be a good lead magnet, you also want it to be profitable.

Here are the steps to follow for selling ebooks that fatten up your bank account.

1. Find Out What Your Audience Wants, and Plan

To make money from ebooks, they need to be worth paying money for. Your ebooks must bring valuable information and actionable advice to the reader.

The content should be either timely or evergreen. If the content is about a current trend, you must update the ebook when needed and send previous buyers a notice to download or read the new version.

Have a planning meeting, or start a Slack channel with your team to get the ebook project off the ground and running. Use a project management document with charts to organize the tasks by importance, dependency and person in charge.

Brainstorm with your team to get a good plan going and start doing the research. Here's a project plan template you can use to organize and plan your own book writing project:

The one golden rule about ebooks is to “write what you know.” That said, it also needs to be content that your audience wants; otherwise, they won’t feel the need to buy your book.

Use tools like Google Trends, SEMrush, Answer the Public, Quora and Reddit to find out what people are searching for in topics you know about. Also, check what your current customers ask your support team; you might get some ideas there.

Here are the best-selling ebook categories on Amazon:

• Religion and Spirituality
• Biographies and Memoirs
• Business and Money
• Cookbooks, Food and Wine

Finally, look at the ebooks already available online. Take notes on the best-selling titles, their price, number of pages and what the cover looks like.

To help with the voice and message of your ebook, create a user persona profile to have a better idea of whom you’ll be writing the ebook for.

Here's a user persona template you can customize for your own use:

You might already have user personas from branding and marketing strategies; leverage those to save time. When planning the outline of the ebook, have the user persona always in mind for the messaging, wording, voice and tone.

2. Write Your Ebook

Now it’s time to write your ebook . Before you start, check if you don’t have content you can reuse from blog posts or newsletters. You can, of course, write the book with all new content.

Here are some tips for writing the content for your ebook.

Start with an outline.

Like any type of long-form content, start your ebook with an outline. The depth of subheadings and bullet points depends on your earlier choice: text-heavy or visually rich formatting.

Separate your content into chunks; for an ebook with mostly text, you’ll need main headings, similar to how chapters have titles. When creating a visual style ebook, branch down from your main headings and use subheadings, bullet points and quotes. Make a note of any image placements and their captions.

Use the main titles to draft an initial table of contents. Rule no.1 of creating the table of contents pages: Do so at the very end; you won’t know the final page numbers and titles until you’ve finished the entire ebook.

Write the content.

Using the outline, write the content. Remember we said to write what you know? Well, that doesn’t mean you don’t have to fact-check. You need to show that the statements you make are accurate and back them up with expert quotes, links to research, footnotes or proof of personal and professional experience.

When giving advice or tips, use examples of possible scenarios that apply to what you’re sharing. It’s better if the examples are real, but you can change names for anonymity. Mention and refer to case studies or previous experiences to prove that your advice works.

When you’ve got the entire ebook written, put it down for a couple of days (if you have the time) and then come back to it with fresh eyes. Read it from beginning to end and check for these things:

• Is there a flow from opening to closing?
• Is the introduction inviting and interesting?
• Does the content progress in some way from one topic to another?
• Are all the visuals supporting the content positively?
• Does all the interactive and multimedia content work as it should?
• Do the transitions between sections make sense?
• Is the conclusion concise and well-rounded?

Don’t forget to proofread!

Finally, don’t forget to proofread the text. Use tools like Grammarly or Language Tool as you write, and then do a final check with Grammarly Pro or Hemingway App to find language and grammar inconsistencies. If there’s an editor in your team, have them look through it and make changes to improve the flow, message and tone.

One of the reasons we love interactive ebooks made with Visme and shared with a live link is that all changes will reflect for the user the next time they open the ebook. This way, changes as small as a typo or as significant as a missing paragraph won’t mean republishing the ebook completely.

Having a writer's block? Or perhaps you need help proofreading your ebook. Visme’s AI text generator can help you create high-quality content. You can also use it to draft your ebook outline or proofread your content.

3. Get an ISBN For Your Ebook (Optional)

Before you design your ebook to sell, you might need an ISBN for it. ISBN stands for International Standard Book Number and is what distributors and bookstores use to distinguish your ebook from others.

Most publishers and distributors need an ISBN to sell any book, including an ebook. The only exceptions are Amazon and Visme live links and some digital download sites like Gumroad.

If you self-publish a physical book and an ebook of the same manuscript, each will need a unique ISBN. The same applies to different file formats of the same ebook.

4. Design Your Ebook

Designing your ebook is next. If you decide on a text-heavy format, incorporate some visuals to break up the content here and there. For expert knowledge ebooks, don’t use random stock photos to fill up space; use data visualizations instead.

These will both add visual richness and value for the reader. If you write a fiction book with very few visuals, try adding a small illustration at the beginning of each chapter, even the title or chapter number can be creative.

For ebooks with a highly visual approach, you’ll need to consider visuals a homogeneous and balanced collection. The imagery is meant to both support and accompany the text while helping with the flow of content.

Placement of the visuals is vital for an easy-to-read pattern on every page. Take a look at some magazines to get inspired. Analyze how the text is easy to read with images and visuals dispersed in between.

Here’s a quick rundown of the pages your ebook needs:

• Content Pages

About the Author

The info page includes the copyright, ISBN, year of publication, any disclaimers, acknowledgments and primary sources of content that need mentioning.

You have two choices to begin putting everything together: start with a template or design from scratch. The choice depends on your team and how confident the person in charge feels about it.

Even if you want to start with a blank canvas, there might be a template you like the look of. Templates are great for inspiration, and if you didn’t know, even designers use templates .

Start with a template.

Templates are great for free ebooks because they’re usually shorter and include less information. But that doesn’t mean you can’t use these for longer ebooks that you will charge for.

Look for templates on sites like Visme, Behance or Renderforest and choose one that fits your content. You can add, remove and duplicate pages in templates easily.

Graphic Design Ebook

Remote Team Management Ebook

Documents Case Studies Guide

Baking Recipe Interactive Ebook

The Future of Event Marketing Ebook

Investment Fundamentals Ebook

Create your ebook View more templates

As you design the pages, you’ll notice why it was important to separate the content into clusters. Separating the content this way makes it easier to format both the text and visuals into the pages.

Take note of what content you copy into the template to avoid duplicating or missing significant sections.

Design your ebook from scratch.

Designing an ebook from scratch does need a certain level of design experience and time. If you want to add your own unique flair to your ebook, rather than using a template, then create from scratch.

You’ll need to plan the formatting first and take notes from ebook templates or ones you’ve bought or read previously.

Try out a couple of designs with sample pages and test with your team before fully finalizing all the pages. This technique will save time, much like a wireframe saves time when designing websites.

Here’s a checklist to help you complete all the steps when creating an ebook.

Tips to improve your ebook design.

Regardless of whether you’re using a template or not, these design tips will help. Each section has a link to more helpful reading about design. Open them in a new tab to read later.

• Font choice: Use no more than two fonts (or two styles of the same font) in your ebook—one for the headings and the others for body text. Great fonts for body text are; Lato, Garamond and Verdana. Choose the one that best matches your brand voice and tone.
• Color palette: Choose a color palette that won’t tire the reader. Avoid using color for the main body text and stick to black or a very dark gray. For the visuals, stick to the same balanced color palette for illustrations, data visualizations and even for photography .
• Visual hierarchy: Follow the rules of visual hierarchy on every page of your ebook. Also, apply flow hierarchy from page to page. Every section starts with a large title, maybe a smaller subtitle and then the body content in a regular size. Further down in the hierarchy could be footnotes and image captions.
• Margins and spacing: One of the biggest mistakes made by non-designs is to forget about the margins . Give your ebook page margins big enough to make the content feel like it's floating in the center of the page. Maintain the same margin for every single page. The only exceptions are full-width images.
• Page numb​​ers: Remember to number the pages in your ebook, but do so at the very end. You don’t need to put a page number on the cover, info page, or table of contents. Most document creators can number the pages automatically , look for that before trying to number the pages manually.

5. Create an Eye-Catching Ebook Cover Design

Create a clever and exciting ebook cover design with the target reader/user persona in mind. Use visuals that will be attractive or relatable to them. Remember that the cover design will not only be part of the ebook itself; you’ll also use it in a mockup to promote the ebook.

The cover design should include the following elements:

• Ebook Title
• Company Name/Logo
• Brand Colors and Imagery

Even though people say to “not judge a book by its cover,” you can bet that people will do just that, regardless. Make sure the cover is inviting and makes sense with the topic of the book.

Use visual hierarchy to organize the content. For example, the title has the largest font, then the subtitle and finally the author name. You can see this in the example below.

6. Download & Publish Your Ebook

When you’re confident that your book is ready to publish, you’ll have to get it ready to sell. Refer back to the section above, where we list the different types of ebook file types. Choose the one that’s right for you. Here are a few more tips regarding your options.

If you choose to download it as a PDF (static or with active links), you’ll need some way to send the ebook to your clients. Here are some ways to do that:

• Upload the PDF to your website to generate a link.
• Add the PDF file to a Dropbox folder, generate the link and when sending it to the client, change the last digit from 0 to 1, so it downloads as soon as someone clicks on it.
• Publish the ebook to the web with Visme and share the live link with customers. They’ll be able to read in Visme (without needing an account) and can download from there if they wish to do so. This option also allows for password-protected access.

Do you want to publish your book on one of the online publisher or distributor sites? You’ll need an EPUB or Word document file.

• Use an online converter to change your PDF ebook into an EPUB— the best only for mostly text publications.
• For responsive ebooks with lots of visuals, download it as an HTML5 and convert it to EPUB.
• Upload your Word document file ebook to the publishing site, and they will convert it for you.

Is your ebook a digital visual experience with multimedia, animations, videos and more? Your best bet is to use the Visme publication option mentioned above.

7. Price Your Ebook

When putting a price on your ebook, it’s crucial to do some market research. How much are other writers charging for their ebooks on similar topics?

Notice how books are priced like this: $6.76, $16.78 or $13.89. It’s all about pricing psychology and how consumers see the price in decimals as being lower than a whole number.

When you choose the platform to publish and distribute your ebook, look at how much they take as a service fee. Mark up the price to a point where you’re making a profit.

How do you know if you’re making a profit? Calculate the time and work it took to create the ebook, to begin with. How much are you planning on spending on marketing?

Is your target audience people that will pay for a higher-priced book, or not? Calculate how many books you’d like to sell before making a profit and then price according to that.

Getting your pricing strategy right means you get to rake in good ebook profits.

8. Create a Landing Page For Your Ebook

Regardless of how you publish your ebook, you’ll need a landing page to promote it and bring people into your sales funnel. There are several ways to get your customers to pay for the book. Remember that the least number of clicks is always best.

Sell ebooks via your website using an e-commerce integration. Both Shopify and WooCommerce are great options. For something more simple, just add a PayPal button to the landing page. Then either set it up for automatic download or via an email to their inbox.

If you’re using a publisher or distributor like Amazon or a digital product marketplace like Gumroad, add the product link to the button on your landing page.

The landing page below is for a book that’s for sale both as a hardcover​​ or an ebook. Each button directs to the relevant sales page.

9. Promote Your Ebook

Now that everything is ready, it’s time to promote your ebook. Some writers and marketers start promoting the book before it’s even finished, building excitement and expectation.

It’s your choice whether to start promoting before or after the ebook is ready. To advertise in advance, you have to be confident that it’ll be finished on a specific date, otherwise, a delay can harm your marketing strategies.

A great way to promote and share news about your ebook is to create a mockup graphic. Here are some ways you can promote your ebook, using the mockup in a promotional design:

• Social media posts
• Social media ads
• Newsletters and email blasts
• Outreach opportunities like guest posts on other sites
• A popup on your site
• As a footer or sidebar ad on your blog posts
• Add a link to the landing page on your email signature
• Ask readers to leave honest reviews which you can share

When you have more than one ebook, create a landing page for all of them together like an archive. Add the main page with all ebooks to your website’s primary menu as an essential resource for your visitors.

Need help with ebook marketing? This comprehensive guide has everything you need to know about marketing your ebook.

10. Track Ebook Sales

Tracking ebook sales performance is essential to know how to proceed with promotional strategies or further ebook creation. Use a combination of techniques to track sales and reading time; that way, you can find out if the people who buy the book are actually reading it or just letting it sit in their inbox.

Most of the sites to sell ebooks in the list above offer some type of analytics. You’ll have to see what each of them has in store when you look at the pros and cons of choosing. Visme, for example, has an analytics tool that shows visitors, views and demographics.

Use Google Analytics to track who visits the landing page but doesn’t buy. Add a UTM parameter to the landing page link when sharing it on social media or anywhere else. Create unique UTM parameters to track where the visits are coming from specifically.

11. Nurture Your Readers

If someone bought one of your ebooks, they’d likely buy another. Once you’ve captured their email and contact through email or via a Facebook pixel, nurture the communication with them.

Use an email provider to send newsletters about upcoming books and personalize messages relevant information to their interests.

Use Facebook ads to retarget people that have visited your site, landing page or Facebook page before. Use mockups with your cover design to make your ebook look inviting, interesting and worth buying. Send repeat buyers the first couple of chapters of an upcoming book, asking them to have first access when it goes live.

Q. Where Can I Sell My Ebooks?

There are various online platforms where you can sell your ebook. Some of the top platforms to consider are Visme, Amazon Kindle Direct Publishing, Smashwords, Rakuten Kobo, Sellfy, Payhip and Gumroad.

Q. Is It Profitable to Sell Ebooks?

Ebooks are profitable, but simply publishing one is not enough. eBooks are profitable when they are marketed and sold properly with intent. Some authors who use Amazon to publish their ebooks can potentially make $1000+ a month.

Q. How Much Can You Make Selling Ebooks?

You can make a lot of money selling ebooks. However, the question—how much do ebooks make?—isn't cut and dried. The amount of money you make from selling ebooks depends on a lot of factors, including the cost of your book, additional expenses such as ebook platform fees and how well it’s received by its audience.

Q. Which Ebooks Sell the Most?

Bubble Cow found that the five top-selling ebook categories were religion and spirituality, biographies and memoirs, business and money, self-help and cookbooks or those focused on food and wine.

Write and Sell Ebooks to Generate Passive Income

Ready to start making money selling ebooks? In this guide, we've shared how to write an ebook and make money, from writing, designing and publishing an ebook to several possible sites to sell your ebook through.

Adding an ebook to your passive income strategy might be just what you need for the next quarter. There’s surely a wealth of knowledge you could share with readers, or maybe a fictional story or memoir you’ve been working on. Inspiring ebooks do well also in both business and self-help circles.

If you’re looking for a platform to create an ebook to sell, try out Visme's online ebook creator . You can easily create a multimedia ebook to share as a live link or convert to EPUB. Or, create a static or interactive PDF ebook to download and share in various ways.

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Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com