examples of how to start a cover letter

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

• Pain point cover letter example
• Recent graduate cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

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How To Start A Job-Winning Cover Letter (7+ Examples)

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Your cover letter opening can make or break your chances of scoring the interview.

Problem is, most job seekers don't  really  understand what hiring managers are looking for when they start reading a cover letter!

That costs them job interviews that they probably would have won if they'd written their cover letter opening the right way.

That's where this article comes in!

As a job seeker, I wrote hundreds of cover letters. I A/B tested virtually every aspect of those letters to see what worked and what didn't. I doubled down on the successful strategies and wound up scoring interviews and offers from places like Google, Microsoft, & Twitter.

As a career coach, I've worked with thousands of job seekers on thousands of cover letters. These people came from all sorts of backgrounds, levels of experience, and geographies. Through them, I was able to gather more data on my cover letter strategies to refine them.

In this post, I'm going to share the exact strategies that have worked for me and my clients (and I'm going to show you why most conventional cover letter advice doesn't work anymore!).

We'll be covering:

• What exactly a “Cover Letter Opening” is and why its important
• The two mistakes 99% of people make when starting their cover letter
• The 3 parts of a highly effective cover letter opening
• 3 examples of cover letter openings for different roles and industries

By the end of this post, you'll know exactly how to write a job-winning cover letter opening that stands out from the crowd and gets you hired.

What Exactly Is A “Cover Letter Opening?”

We can break down pretty much every cover letter into a few distinct parts.

Most cover letters including a Heading, Greeting, Intro, Body, and Closing. Here's a visual example of each of those woven into a fully formed cover letter:

The “Cover Letter Opening” is made up of the first three parts – the  Heading, Greeting,  and  Intro .

These are the first sections that recruiters and hiring managers will be reading, so we need to make a strong first impression if we want to land the job. That's what this post will be focused on.

If you're a fan of learning via video, I recorded this overview of everything we're going to cover in this article (mistakes, strategies, and examples). Check it out and then read on for a step-by-step breakdown of the process we're going to use to help you start your job-winning cover letter:

The Two Mistakes That 99% Of People Make When Starting Their Cover Letter

Before we dive into the right approach to starting your cover letter, I want to talk about two mistakes I see in the vast majority of cover letter openings so you can avoid them.

When it comes to hiring, companies only care about one thing:

Finding the person who will bring the most value and ROI to the role.

As candidates, it's our job to position ourselves as that person. We do that by showing the hiring team that we understand the company, the team, and the needs, goals, and challenges for this specific role.

It all starts with relevance!

Problem is, most job seekers do the exact opposite.

Instead of investing time into personalizing the opening to their cover letter, they take a generic approach that they saw in some random blog post or template.

This leads to two major mistakes that cost people interviews and job offers:

Mistake #1: Not Being Specific With Your Greeting

If our goal is to show the reader that we know them and we understand their needs, starting our cover letter with “Dear Hiring Manager”  or  “To Whom It May Concern”  is just about the worst we can do.

Neither of those greetings inspire any excitement nor do they convey any sense of expertise and knowledge around this role.

But so many candidates do this! In fact, the majority of cover letters that have come across my desk as a career coach and when I was interviewing candidates for our team at Microsoft had this greeting.

We need to do better if we want to stand out (I'll show you how in a sec!).

Mistake #2: Making It All About You

The second mistake most people make is using the opening lines of their cover letter to speak about themselves.

Conventional advice has told job seekers to use this space to talk about their experience, the titles they've held, and the excitement they have for this opportunity.

Problem is, that conventional advice simply doesn't work.

Because the company doesn't really care about you. They care about whether or not you're the person who will bring the most value and ROI to the role, remember?

When you talk about yourself and your background, you don't illustrate that you understand the company's needs, challenges, or goals.

You're also competing with all of the other candidates who are only talking about their backgrounds, which means the only thing you have to compete on is, well, your background!

When you're applying for roles at highly sought after companies, there's going to be a lot of competition and chances are good that someone else vying for this role has better “on paper” experience.

If we want to stand out and win more interviews, we need to show the reader that we understand the specific goals, challenges, and needs for this role.

So how do we avoid both of these mistakes and craft a job-winning cover letter opening?

The 3 Parts Of A Highly Effective Cover Letter Opening

I've spent a total of 7 years writing hundreds and hundreds of cover letters.

The first two years were in my own job search, where I applied to over 500 jobs and eventually landed interviews and offers from Google, Microsoft, and Twitter. The last five have been focused on coaching thousands of job seekers spanning the full range of experience, industries, and geographies.

From the results gathered from literally thousands of cover letters, I've found this 3-part cover letter opening to be the most effective when it comes to landing interviews and job offers.

Part #1: Personalize Your Cover Letter Greeting

To avoid Mistake #1 (covered above), we want to personalize our cover letter greeting.

This simply means that we want to make the cover letter as relevant to the person reading it as we possibly can. There are two ways to do this:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Use This Formula:  To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

Part #2: Start Your Cover Letter With An Attention Grabbing “Hook”

Here's some tough love:

If you're doing the same thing as everybody else, you can't expect better results than everyone else.

I see way too many job seekers heading to Google, searching for “Cover Letter Template,” and then just playing Mad Libs to slot in their experience.

The problem with that?

Your cover letter is going to look just like everyone else's!

When recruiters are on their tenth cover letter that starts with, “I'm incredibly excited for the opportunity to apply for the Account Manager position at [Company]…,” their eyes start to roll back into their head.

The key to writing a job-winning cover letter is to immediately grab the reader's attention and suck them into your story.

In fact, there's research showing that humans (like your recruiter) are more likely to remember you and connect with your experience when you share that information with them in the form of a story:

When starting your cover letter, you should have one goal:  to use each sentence to convince the reader that they have to read the next sentence.

Let's take a look at a real example from a client of mine.

She was a high school Spanish teacher hoping to land a job in marketing at a company called Discovery Education.

Instead of using the same old introduction, she decided to tell a story about how Discovery Education's products had helped her as a teacher. Here's what she wrote:

Dear  [Hiring Manager] , Grapes and Discovery Education. Both are amazing in their own right, but I never thought I’d get so much joy from combining them. I currently teach high school Spanish and I set aside time each class to teach my students about Spanish culture. A few weeks ago, we watched the “Virtual Viewing Party: Holidays from Around The World” video by Discovery Education. My students particularly loved the segment on the Spanish New Year’s 12 grapes tradition. This got my students interested in other aspects of Spanish culture. Now, we’re working on a culture project where students research a Spanish tradition and create a 3D representation of it. I’ve never seen so much energy in my classroom. Amazing stories like these are why I want to work for Discovery Education.

Now find me a hiring manager that isn't going to read that very first line and  have  to read more!

My client included something seemingly irrelevant (grapes) to grab the reader's attention. Then she masterfully turned that hook into a story that showed she was familiar with the company, its products, and its mission.

That's how it's done!

Part #3: Close The Start of Your Cover Letter With A Performance-Based Value Proposition Statement

Now that you've personalized your greeting and hooked your reader, it's time to illustrate your value.

You should close your cover letter opening with a value proposition statement that covers three things:

• It shows that you understand the needs and goals for the role
• It provides supporting evidence from your past (using measurable results)
• It ties your results directly to the goals of the role

The goal of your value proposition statement is to show the reader that you understand their needs and you have experience driving similar results in the past. Here is the formula you want to use:

The Value Proposition Statement Formula I believe that the  X+  years of experience I have  [Insert Results That Align With Goals] for companies like  [Insert Companies / Clients] makes me an ideal fit to help  [Company Name]  achieve their goals for this role.

Here are a few examples of that formula in action:

Example #1: Value Proposition Statement for User Experience Designer

Let's say you're applying for a User Experience Design role at a hospitality-focused tech startup that's hoping to improve their website conversion rates. Your value proposition statement might be:

I believe the 6+ years of experience I have boosting site conversion rates for clients like AirBnB, Verbo, and Hotels.com make me a strong candidate to help [Company] achieve their goals for this role.

Example #2: Value Proposition Statement for Partnerships Manager

In this case, you're applying for a Partnerships role at a disruptive direct-to-consumer company whose goal is to drive more product sales through partnerships. Your value proposition might be:

I believe the 4+ years of experience I have creating partnerships that have driven $10M+ in ARR for brands like Harry's Razors and Warby Parker make me an ideal fit for this role.

3 Examples Of Job-Winning Cover Letter Openings

Awesome! I hope you feel like you have a solid grasp on the three parts that make for a job-winning cover letter opening.

Now let's check out some examples to see how these concepts apply to different roles and industries.

Example #1: User Experience Design in eCommerce

In this cover letter opening example, we have Jasmin who is applying for a User Experience Design role at FitWorld, a fitness-focused eCommerce company.

The company's main goal is to improve their customer's support experience (making it easier for their customers to get the help they need, while reducing the amount of hours support spends manually handling issues):

Example #2: Sales in Technology

This cover letter opening example focuses on Chris, who is vying for an Enterprise Account Executive role at Expand.ly a SaaS company in the tech space. The company's latest initiative is expanding into the enterprise sector and they're looking for a salesperson with a track record of enterprise sales success:

Example #3: Software Engineer in Healthcare Technology

This cover letter opening example is about Tameka, a software engineer eyeing up a role at a healthcare technology company called Wellify.

The health tech company is looking to build integrations with major healthcare systems and wants someone who has experience working in real healthcare settings:

Key Takeaways: Cover Letter Openings

You made it! I hope this article helped you rethink how you're going to write your cover letter.

Remember, you want to make sure to avoid robotic, templatized greetings and intros. Instead, you want to address your cover letter to the hiring manager or to the specific team at the company you're applying for.

Then you want to hook your reader with a story. Your goal for each line in the opening of your cover letter is to get the reader to feel like they absolutely  have  to read the next line.

Finally, you want to tie your experience into the goals for the company and the role!

If you do that, you're going to have the start of a job-winning cover letter on your hands. When you're ready to flesh out the rest of it, check out my comprehensive guide on writing a job-winning cover letter and our job-winning cover letter templates.

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Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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Startup Cover Letter Samples & Examples That Worked in 2024

Picturing yourself as the next big thing in the cutting-edge startup world? Your startup cover letter is your secret handshake with the top leaders. It's where your talents and tenacity come together in a pitch-perfect symphony.

We've put together a comprehensive guide overflowing with handy tips, examples from the real world, and straightforward templates to give you a leg up on your startup cover letter. 

Keep reading to learn all about:

• Exploring valuable startup cover letter examples
• Formatting properly your cover letter
• Crafting an effective startup cover letter header & headline
• Creating a personalized greeting on your startup cover letter
• Writing an eye-catching startup cover letter introduction
• Showcasing your value as a startup professional
• Ending your cover letter with a powerful closing statement
• Avoiding common mistakes in a startup cover letter
• Pairing your startup cover letter with a resume
• Understanding the average salary and job outlook for business and finance professionals
• Accessing the best job search resources for startup professionals

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Business operations manager cover letter example

Why does this cover letter sample work?

• Highlight of relevant experience from the start: The candidate successfully outlines their experience right from the beginning, immediately establishing themselves as a qualified candidate for the role.
• Clear listing of accomplishments:  The use of bullet points to clearly list accomplishments and responsibilities helps readability and allows the hiring manager to quickly grasp the candidate's skills and experience.
• Reasons stated for job change:  The candidate has provided a legitimate and clear reason for leaving their current role, addressing what could potentially be a question in the hiring manager's mind.

What could make this sample even better?

• Personalized greeting:  Rather than addressing it to "Head of Human Resources," applying some effort in researching specifically who to address it to can come across as attentive and diligent. This displays added insight and respect for the reader, which surely doesn't go unnoticed.

Business development intern cover letter example

What are the strengths of this intern cover letter sample?

• Relevant academic achievements: The applicant clearly makes a case for strong academic performance, not just by stating a GPA but by showing a thoughtful course selection process and a high level of involvement in extracurricular activities that directly relate to the job.
• Multilingual and tech-savvy: Demonstrating fluency in multiple languages as well as proficiency in tech tools required for the job increases the applicant's allure in today's increasingly global and digital workforce.

What are the weaknesses of this cover letter example?

• Overuse of personal pronouns: The cover letter, while understandably about your fit for the role, reads better if you strike a balance between the use of "I" and other pronouns. This will help to emphasize not just what the job can do for you, but also what you can do for the company.
• Blocks of text: Kareena's achievements, skills, and experiences are currently presented in lengthy paragraphs. To improve readability, these key points could be listed in bullet format. This ensures that recruiters, who often have limited time to read through numerous applications, can quickly spot her standout points and understand her value proposition.

CEO cover letter example

What are the sweet points of this CEO cover letter sample?

• Career span and experiences: Erich emphasizes his extensive career span as a CEO and his experiences in diverse organizations, from startups to Fortune 500 companies. This demonstrates a breadth of experience and adaptability, both key for a leadership role.
• Relevant qualifications: Mentioning his MBA and an Advanced Certificate in Leadership Principles gives Erich a solid boost. It shows targeted knowledge-building, reinforcing his leadership claim.

What could be improved?

• Cliché phrases and lack of quantified achievements: Terms like "action-oriented," "performance-driven," "reliable person with a proven track record of success" are cliched and often overused, which can make them feel empty without solid, quantified proofs backing them up. Instead, demonstrating these qualities through specific, number-backed accomplishments can make a much stronger impact.
• Generic closing statement: Erich's closing statement is quite common and doesn't really stand out. A bit more personal touch or a brief mention of what he appreciates about J&O Technologies could make a striking difference.

1. Properly format your startup cover letter

How to properly format your startup cover letter

Good content is just the starter in the meal of creating a compelling cover letter — presentation is the main course. Let's navigate through the key ingredients for format perfection.

• Clarity rules: Go for a professional and easy-to-read font, such as Arial or Times New Roman in 10-12 point size. Skip the decorative fonts — we're not throwing a font party here!
• Set the pace: A cover letter that's easy on the eyes has well-spaced lines. Play it cool with 1.15 or 1.5 line spacing and keep the margins to around 1"-1.5" on all sides.
• Keep it light: A bulky cover letter can be a bore. Stick to a one-page document that piques interest without draining the reader's energy.
• Stay digital-ready: Ensure it's formatted for digital consumption, preserving your layout even when opened on various devices. A PDF file usually does the trick.

Remember, your startup cover letter needs to be user-friendly and easy to navigate. No errors, no excess, just a neat layout that lets your application shine.

Create your cover letter fast with artificial intelligence.

2. craft a well-formatted startup cover letter header & headline.

To begin writing your startup cover letter, the first key steps are to create a properly formatted header and headline.

Cover letter headers are often found in the top left corner of the document and detail all the necessary information about the company and applicant.

Comparatively, a cover letter headline is similar to a title, placed directly after the header but before the greeting of the cover letter.

To better demonstrate how to craft each of these elements, here are more-in depth explanations and examples of each:

Formatting the header

In the header of your startup cover letter, there should be between 3 to 4 lines of text that include:

• Your name and professional title
• Your professional contact information (phone number, email address, location, LinkedIn profile link)
• The name of the hiring manager or the department department you are applying to, the company name, and the company address

Bad cover letter header example 

Joe King, Phone: (123) 456-7890 [email protected] Bronze Group

What's the issue? This falls short, missing out on necessary details such as full addresses and the professional title of the sender. There's an absence of LinkedIn profile link and no punctuation to separate contact details, creating a cluttered look.

Good cover letter header example

From: Joe King, Startup Specialist (123) 456-7890 | [email protected] | Stockton, CA 95204 | linkedin.com/in/joe-kin

To:  Peter Broke, Hiring Manager The Bronze Group, Business Development Department 3501 Maple Avenue, Stockton, CA 95204

Why does it work? This example ticks all the boxes — it is concise, clean, and comprises all important information. Each sender's detail is separated by a pipe symbol, creating a clear and easy-to-read layout. Including a LinkedIn profile link and mention of the specific person within the company gives it a professional and fine-tuned touch.

Writing the headline

In the fast-paced world of startups, you need to catch attention quickly. Your cover letter headline does just that — it's your first impression, your elevator pitch. But how do you create a headline that hooks a reader?

Bad cover letter headline example

Applying for Startup Job

Why does it fall flat? This headline does not make a strong impact. It's generic and lacks specific details about the role or your unique offerings.

Good cover letter headline example

Dedicated Growth Hacker with 5-Year Track Record, Ready to Propel Your Startup to New Heights

Why is it strong? This revamped headline amplifies its allure with the mention of a 5-year experience history. It reiterates the candidate's specialized skill set and shows readiness to actively contribute. Tying this with a clear benefit to the prospective company, it promises a tangible value — taking the startup to new heights. It's a perfect concoction of experience + skills + intent + targeted benefit!

Remember, a successful headline instantly communicates your value and readiness to contribute to the dynamic startup landscape.

3. Create a personalized greeting on your startup cover letter

Whenever you write a startup cover letter, it is crucial to use a personalized greeting rather than a generalized one.

Generalized greetings — such as “To Whom It May Concern” — fail to show employers any attention to detail or help to hook their attention. On the other hand, a personalized greeting will address a specific person or department by name, revealing to employers that you have completed thorough research on their company before applying.

Personalized greeting examples for your cover letter

Dear Julie Marking, Dear Ms Marking,  Dear Hiring Manager Julie Marking,

If you are unable to pinpoint the exact person or department who will review your application, try out one of these alternatives:

General greeting examples

To the [Company Name] Team To the [Company Name] Hiring Manager

4. Craft an eye-catching startup cover letter introduction

The headline and greeting of your startup cover letter help to initially hook the employer’s attention — but to keep them intrigued, you will need an eye-catching introductory paragraph .

A strong cover letter introduction will include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Bad startup cover letter opening example

I'm writing to apply for the position posted on your website. I think I would be a great fit because I like startups and have some experience in the field.

Why is it ineffective? The opening is vague and fails to mention any specific expertise or enthusiasm about the company. It lacks the necessary details to grab the hiring manager’s attention and make the candidate stand out.

Here is an example to help demonstrate how to write a startup cover letter introduction

To the [Company Name] Hiring Manager,

I am a Startup Advisor & Specialist with 3+ years of experience working with technology company founders and experts. After meeting your Head of FinTech Communications at a recent conference and learning about your company’s ongoing objectives and mission, I found that I share your professional outlook on the FinTech industry and decided to apply for this position.

Why is this one better? The opening mentions specific qualifications, the applicant's connection to the company and alignment with its objectives, and the action of deciding to apply after being impressed by the company. This precisely recaps the candidate's professional history and their shared vision with the company while demonstrating genuine interest.

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5. Showcase your value as a startup professional

Following the introduction to your startup cover letter are the body paragraphs. Most cover letters will contain between 2 to 4 body paragraphs that offer in-depth answers to these 4 key questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

What's more, integrating action words while describing your accomplishments adds dynamism, and brings your various roles and achievements to life. These verbs emphasize the actions you've taken and paint a picture of you as a proactive and impactful professional.

Few powerful action words for a startup cover letter include

• Spearheaded
• Conceptualized
• Streamlined
• Implemented
• Revolutionized

Recalling your achievements with these action verbs can immensely bolster the real-world value you present to your prospective employers.

Take this example of an accomplishment:

Examples of how to describe an accomplishment in a startup cover letter

• As the Startup Advisor for [Former Employer], I negotiated with major investors to help fund the company’s launch and initial product development. These negotiations led to the acquisition of 3 key investors who offered a market value of more than $3M to help support the company’s launch.
• In my role as Operations Manager at ABC Start-up, I implemented an agile workflow system, optimizing task delegations and enhancing cross-functional collaboration. This strategic intervention improved project delivery timelines by 30% over a period of six months."

To wrap up, spotlighting your key accomplishments in your IT cover letter shows employers not just what you've done, but what you're capable of achieving. It quantifies your impact, convincing potential employers of the unique value you could bring to their organization. 

6. End your cover letter with a powerful closing statement

To end your startup cover letter, you need a powerful closing statement that includes:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Bad example of a cover letter closing statement

I hope you'll contact me. 

[Applicant Name]

Why is it weak? This conclusion lacks enthusiasm, doesn't outline how the candidate will follow up or how they can be contacted. It also uses an overly casual sign-off which may not be deemed professional.

Good example of a closing statement on a startup cover letter

With my years of experience and successes as a Startup Specialist, I am confident I can provide your company with the support it needs during its development and launch. I am eager to meet with you directly to discuss further what I can bring to the table, and am available for calls or in-person meetings Monday through Thursday, 8 a.m. to 5 p.m.

The best way to reach me is at (123) 456-7890, or via email at [email protected].

Warm Regards,

Why is it strong? This definitive statement communicates the contender's confidence in their ability to contribute significantly to the company. By offering specific availability for further discussion and providing a preferable contact method, it shows preparedness and anticipation for the next steps. Using a professional, yet cordial sign-off strikes the right balance.

Follow this cover letter outline for maximum success.

7. Avoid common mistakes in a startup cover letter

Slip-ups in your startup cover letter can be like icebergs for your budding career — unseen yet potentially disastrous. Here's a quick look at these common errors and how you can sidestep them.

• Generic and impersonal tone: Startups often appreciate a touch of personality. Avoid sounding like a corporate bot. Use a conversational tone that reflects your character. Remember, you're not just showcasing your skills, but also your fit within a usually close-knit startup team.
• Ignoring the company's values: Startups are typically mission-driven. Ignoring the firm's values or not aligning your letter with them is a missed opportunity. Research the company. Understand their mission and values. Show how these resonate with you personally.
• Mistaken 'cut and paste': Understandably, you're applying to multiple jobs. But, startups are unique beasts. A generic cover letter isn't your best friend. Tailor each cover letter to fit the specific startup. 
• Typos and grammar mishaps: These errors can cast doubts on your attention to detail, a critical quality in the dynamic startup environment. Proofreading , or better yet, getting a third-party review, can help you steer clear of these issues.

Remember, a startup cover letter isn't just your key to a desired job, but your ticket to being part of bringing a vision to life. Avoid these pitfalls and you're already a step closer.

8. Pair your startup cover letter with a resume

Crafting a winning startup cover letter and a knockout resume might seem like two different ball games. Truth is, they're more like two sides of the same coin — complementary and equally crucial.

Your cover letter tells your professional story . It’s where you spell out your passion, your alignment with the company's vision, and elaborate on relevant experiences. 

Meanwhile, your resume — the fact-fueled counterpart — lists down your skills, experiences, and achievements, providing validating evidence to your cover letter claims. 

So, how do you pair them effectively? 

Consistency is key: Use the same font , formatting , and design style for both. This not only ensures they look part of a unified set but also speaks volumes about your attention to detail — a valued quality in a fast-paced startup world.

Ultimately, your cover letter and resume are the dynamic duo that collectively reflect your strengths and fitment for the startup role, proving you're more than just another application in the pile.

9. Salary and future prospects for those in business & finance

If you're considering breaking into the business and finance industry, the conditions look promising. Recent data from the U.S. Bureau of Labor Statistics (BLS) forecasts a faster-than-average surge in job opportunities in this sector from 2022 to 2032.

Every year, an impressive average of 911,400 job openings is projected in these realms. 

It's not just prospective job positions that are juicy, the paychecks are attractive too. Take note — the median annual wage in this sector clocked in at $76,850 in May 2022, significantly outperforming the median annual wage of $46,310 across all fields. 

With flourishing job prospects and potentially hefty pay, it's fair to say that the world of business and startups is set to charm fresh and seasoned professionals alike in the years to come.

10. Best job search resources for startup professionals

Navigating the job market as a startup professional presents its unique challenges and opportunities. The key lies in knowing where to look and which resources can provide the most relevant guidance, connections, and openings. Here are some of the best tools and platforms that can aid in your search:

• Networking platforms:  In the startup ecosystem, it's often about who you know. Platforms like LinkedIn and Meetup allow you to connect with other startup enthusiasts and professionals, join relevant groups, and attend events that can help you expand your network.
• Specialized job boards:  There are several job boards specifically targeting startups. Websites like AngelList  or  CrunchBoard  are excellent platforms to discover opportunities in startups.
• Startup events and meetups:  Tech conferences, startup weekends, and meetups are invaluable for making connections and getting your foot in the door. Websites like Eventbrite or Meetup can help you find relevant events.
• Startup news sites:  Staying informed about the latest in the startup world is crucial. Websites like TechCrunch , VentureBeat , and Startup Grind not only provide news but also list job openings on occasion.
• Online learning platforms:  Websites like Coursera , Udemy , and LinkedIn Learning offer a range of courses that can help you upskill and stay ahead in the competitive startup landscape.
• Social media:  Don't underestimate the power of social media. Following startup influencers and joining relevant discussion groups on platforms like X  and Facebook can also lead to potential job opportunities.
• Resume builders:  A well-tailored resume can make you stand out. Online tools like Kickresume can help you create a resume best fit for a startup job application.

Remember, finding the right position in a startup takes persistence, creativity, and a hefty dose of networking. Using these resources can streamline your job search process and help you find the right match sooner than you think.

Startup Cover Letter FAQ

What essential elements should i include in my startup cover letter.

A great startup cover letter should contain your contact information, the date, a professional greeting, a compelling opening paragraph highlighting your interest in the role, a brief summary of your relevant skills and experiences, a closing paragraph expressing enthusiasm for the job opportunity, and a professional closing. 

How long should my startup cover letter be?

Keep your startup cover letter concise and to the point. Ideally, it should be no longer than one page. 

Should I customize my cover letter for each startup I apply to?

Absolutely! Each startup is unique, and your cover letter should reflect that you have taken the time to understand their specific needs, values, and culture. Customizing your cover letter for each startup shows your genuine interest in the role and the company. 

How formal should my tone be in a startup cover letter?

While it's important to maintain professionalism, startups generally appreciate a more conversational, yet respectful tone. Show enthusiasm and let your personality shine through. 

Should I mention my startup experiences in my cover letter?

Definitely. If you have been part of other startups or similar environments in the past, mentioning these experiences can be very beneficial. It demonstrates that you are familiar with the flexible, multi-tasking, and fast-paced nature of startup work.

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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All startup cover letter examples

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Our online cover letter instruments allow you to generate a detailed, passionate and informative appeal within minutes. No more agonizing over creative sentences, doubting your writing style or worrying about emotional perceptions. Powerful web tools and recruiter expertise are here to help!

Use our tech tools to write truly next-level cover letters and resumes . In a digital world, it’s important to stay competitive. Old-school methods have their place and charm, but if you want to land that dream job – it makes sense to get an edge over the other candidates.

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Our cover letter template designs and samples have been carefully crafted to maximize their visual and textual impact. You want recruiters to fall in love with your professional story before they even meet you. That’s what we aim to help you with.

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Finally, you don’t have to build anything from scratch. That’s always the most difficult part. And now it’s the part you can just skip. Our free cover letter templates are ready to use and fill in with minimal effort. The attention-grabbing beautiful designs and organized structure have been tested and vetted. All our cover letter templates have been approved by recruitment experts.

Recruiters and hiring managers still emphasize poor grammar and typos as a dominant reason for rejecting applications. Don’t be a part of that statistic. We’ve taken care of combining all the tools you need in one place - including a spell-checker. No need to use multiple software or online tools - the perfect cover letter build unites them all!

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It used to be the case that you needed creative writing skills to build an amazing cover letter. And time. Lots of time. Now, all you need is the perfect online builder - and you’re good to go!

Go to our varied collection of beautifully designed cover letter templates and pick one that suits you! We have created templates and samples that align with jobs, industries and professional image goals. All you need to do is consider which one strikes your fancy and is appropriate for your potential employer.

Add your contact information, as well as any needed (and appropriate) personal data the employer requires. Our well-designed templates make sure your info won’t get overlooked and your documents don’t get lost due to boring visuals. After all, your cover letter is your ambassador.

Save tons of time, condensing the long journey of a convincing professional appeal to several minutes and keystrokes. You can use our free guiding samples that show mock-up cover letters, written by hiring professionals based on years of experience. With all the technical and guiding support - this won’t take long!

Tailor the design, structure and formatting of your cover letter in a couple of clicks. The template and other aspects of your document can be adjusted as you see fit. And what’s more, you can experiment as long as you want - our online and offline sync features mean you won’t lose any of your changes even if you lose your internet connection.

Whether your employer uses an Applicant Tracking System or prefers email, whether they use Mac or PC - we’ve got you covered. Make use of PDF files to perfectly preserve your beautiful cover letter formatting.

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• Publication Process

How to Write a Cover Letter for Your Manuscript? Here are the Tips and Examples

• 3 minute read

Table of Contents

A cover letter is often the first thing an editor reads when reviewing your submission. As your first pitch to the editor, the cover letter helps them gauge the suitability of your manuscript for publication in their journal. Imagine your work shaping the future of your field, gathering citations, and sparking discussions. A powerful cover letter is thus the first step to making that vision into a reality.   

In this article, we will guide you through the process of writing an effective cover letter and explain how you can get it right every time with examples. First, let us get started with the basics!  

Getting the Basics Right  

When writing a cover letter, it is crucial to address the editor by their correct and complete name¹ . If there are multiple co-editors, you can address your letter to the right person, based on their specialization or designated responsibilities. If unsure, it is okay to go with a more general salutation, such as “Dear Editors”¹ .   

Presenting your Research  

Provide a clear and concise title for your submission and specify whether it is an article, communication, review, perspective, or a manuscript belonging to some other category. If the journal guideline recommends, consider including a list of all authors in the manuscript.   

After covering the preliminary information, briefly explain your paper’s central theme or focus to give the editor an idea of its contents. Ensure this stays a brief outline, without going into too much detail.   

Conveying the Importance of Your Work  

How you communicate the impact of your work can make or break your cover letter. To make a strong impression on the editor, articulate the significance of your research clearly, emphasizing its relevance to the field. Additionally, show how your work aligns with the journal’s scope and mission.  

Including a Formal Declaration  

Some journals require a set of declarations from you to ensure that your manuscript adheres to its ethical code and the larger ethical standards of scientific publishing. Here are the required declarations in a cover letter:  

• Originality of work:  
• Confirm that your work is original and has not been published elsewhere. This tells the editor your research is unique.  
• Conflict of interest statement:  
• Be clear about any potential conflicts of interest. This includes any personal, financial, or professional connections that might affect your research.  
• Funding source (if applicable):  
• Tell where your research funding came from, if any. This includes any support or grants from organizations.   

Including Personal Suggestions for Reviewers on a Separate Page (optional)  

If there is no part of the submission process that collects researcher suggestions for reviewers, and there are special requests from the researcher for reviewers (e.g., recommending the inclusion or suggesting the exclusion of a specific reviewer, etc.), you may also make a note about this in the cover letter.  

Combining these five points, here is a good example of a cover letter for researchers’ reference:  

(This image is intended to demonstrate the norms of formatting and tone of expression in a cover letter, it is to be used only by the researcher as a reference in writing² .)  

Conclusion  

A strong cover letter can go a long way in ensuring success for researchers looking to publish their manuscripts! Your cover letter is the opening act, setting the stage for how editors perceive your manuscript. So, look at it not as just another formality but as a crucial opportunity to make a strong impression.   

Understanding what to include, what is optional, and what is best left unsaid can be tricky. That is where our team of experts at Elsevier Language Services can step in. We will provide personalized recommendations and expert guidance to help you craft a cover letter that perfectly complements your manuscript. Reach out to us today to make a great first impression and embark on a successful academic journey!  

Reference  

• Nicholas, D. (2019). How to choose a journal and write a cover letter. Saudi Journal of Anaesthesia, 13(5), 35. https://doi.org/10.4103/sja.sja_691_18  
• Loyola University Chicago. (n.d.). JCSHESA Sample Cover Letter. https://ecommons.luc.edu/jcshesa/cover_letter_template.pdf  

• Manuscript Preparation

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