essay on print media in english

Essay on Print Media and Electronic Media

Students are often asked to write an essay on Print Media and Electronic Media in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Print Media and Electronic Media

Print media.

Print media is a form of communication that uses printed materials, such as newspapers, magazines, and books. It has been around for centuries and has played a vital role in keeping people informed and entertained. Print media is typically more formal than electronic media and is often used for in-depth analysis and reporting.

Electronic Media

Electronic media is a form of communication that uses electronic devices, such as television, radio, and the internet. It is a relatively new form of communication, but it has quickly become one of the most popular ways to share information. Electronic media is often more immediate and interactive than print media and is often used for breaking news and entertainment.

Print media and electronic media have both advantages and disadvantages. Print media is often more reliable and in-depth, while electronic media is often more immediate and interactive. Ultimately, the best type of media for a particular purpose depends on the individual’s needs and preferences.

250 Words Essay on Print Media and Electronic Media

Print media: the traditional powerhouse of information.

Print media has ruled the realm of information dissemination for centuries. From newspapers and magazines to books and journals, printed words have shaped and molded public opinion, communicated news, and disseminated knowledge. Print media’s enduring strength lies in its tangible nature, enabling people to hold, feel, and interact with the information in a deeply personal way.

Electronic Media: The Modern Marvel of Instant Connectivity

Electronic media, born from the confluence of technology and innovation, has revolutionized the way we consume information. With the advent of the internet, television, and social media platforms, information is now available at our fingertips 24/7. Electronic media offers real-time updates, interactive experiences, and multimedia content that captivates audiences across the globe.

Convergence: The Intertwining of Two Worlds

As technology continues to advance, print media and electronic media are increasingly converging, creating a dynamic and interconnected information landscape. Newspapers and magazines have established strong online presences, extending their reach beyond the printed page. Conversely, electronic media outlets often create print publications, blurring the lines between the two mediums.

Impact on Society: Shaping Our Understanding of the World

Both print media and electronic media wield immense influence on society, shaping our perceptions, opinions, and behaviors. They inform us about current events, educate us on a myriad of topics, and entertain us in countless ways. The accessibility and immediacy of electronic media have made it a dominant force in shaping public opinion, often influencing political discourse and societal attitudes.

Conclusion: A Symbiotic Relationship

Print media and electronic media, while seemingly distinct, are intricately intertwined. They complement each other, providing diverse avenues for information dissemination and consumption. The future of media lies in the harmonious coexistence of these two powerful forces, each playing a vital role in informing, educating, and entertaining the world.

500 Words Essay on Print Media and Electronic Media

Print media: the traditional powerhouse.

The world of information and communication has undergone a remarkable transformation over the years, with print media playing a pivotal role in shaping societies for centuries. Print media encompasses a wide range of formats, including newspapers, magazines, journals, and books. These mediums have served as primary sources of information, entertainment, and education for generations.

Newspapers, with their daily updates, have kept people informed about current events, local happenings, and global issues. Magazines, covering diverse topics from fashion and lifestyle to science and technology, have catered to a wide range of interests and provided in-depth analysis and perspectives. Journals, academic and scholarly publications, have advanced knowledge and research across various disciplines. Books, the timeless companions, have transported readers to different worlds, enriched their imaginations, and expanded their horizons.

Electronic Media: The Digital Revolution

The advent of electronic media has ushered in a new era of communication and information dissemination. Electronic media encompasses a vast array of technologies and platforms, including television, radio, the internet, and social media. These mediums have transformed the way people consume news, entertainment, and information.

Television, with its ability to broadcast live events and produce captivating shows, has become a ubiquitous household fixture. Radio, despite the rise of other media, has maintained its popularity, reaching audiences with news, music, and talk shows. The internet, with its boundless connectivity and accessibility, has revolutionized the way people communicate, learn, and access information. Social media platforms, connecting people across geographical boundaries, have become powerful tools for sharing news, opinions, and experiences.

Convergence: The Blending of Print and Electronic

The distinction between print and electronic media has gradually blurred over time, leading to the emergence of convergence. Convergence refers to the integration of different media platforms and technologies to create new and innovative ways of delivering information and entertainment.

Many newspapers and magazines have established online versions, allowing readers to access content anytime and anywhere. Radio and television stations have expanded their reach through online streaming and podcasting. Social media platforms have become distribution channels for news and information, enabling users to share content from traditional media outlets and independent sources.

Impact on Society: A Changing Landscape

The evolution of print and electronic media has profoundly impacted society in numerous ways. Access to information has become more widespread, breaking down geographical and cultural barriers. News and information can now reach remote areas and marginalized communities, empowering individuals with knowledge and enabling them to participate in public discourse.

Electronic media has also revolutionized the way people learn and consume entertainment. Online courses, educational videos, and interactive games have made learning more accessible and engaging. Streaming services and online platforms offer a vast selection of movies, TV shows, music, and other forms of entertainment, catering to diverse tastes and preferences.

The Future of Media: Embracing Innovation

The future of media is poised for continued evolution, driven by technological advancements and changing consumer behaviors. Print media, while facing challenges, is likely to adapt and find new ways to engage audiences. Electronic media, with its dynamic and interactive nature, is expected to continue expanding and diversifying.

Innovation will play a crucial role in shaping the future of media. Emerging technologies, such as artificial intelligence, virtual reality, and augmented reality, have the potential to transform the way people consume and interact with information and entertainment. Media companies and content creators are constantly exploring new possibilities and experimenting with innovative formats to captivate audiences and deliver compelling experiences.

In conclusion, print and electronic media, with their unique strengths and characteristics, have played a profound role in informing, educating, and entertaining societies. As technology continues to advance and media landscapes evolve, the convergence of these mediums will likely lead to even more transformative and immersive experiences, shaping the way people engage with the world around them.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

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Essay On Media

Keeping up with the most recent developments is critical in today's society. People can get the most recent and important news through the media. The media is the most commonly used medium for receiving information from north to south or east to west. Here are a few sample essays on the topic ‘Media’.

100 Words Essay On Media

200 word essay on media, 500 word essay on media.

The media has an impact on the reputation of a political party, organisation, or individual. Media keeps people informed about current happenings in politics, culture, art, academia, communication, and commerce. Different forms of media help modern civilization in remaining in touch with the world in the shortest amount of time.

The media is all around us; we are immersed in it even when we are not aware of it. It is seen in newspapers, television, and technological gadgets such as cell phones. We perceive it as a tool for speeding time or distancing ourselves from what is going on in other people's lives.

Social media is a tool that has become immensely popular among all ages due to its user-friendly interface. The youth are the most prevalent social media user demographics, which is both remarkable and concerning.

Imagery from the media abounds in today's culture. We know this since we may see posters advertising well-known brands and the latest products almost anywhere we go, such as while driving on the highway. When we are drawn to advertisements, we may begin to imagine or visualise ourselves using them.

The media can tell us about a product, service, or message. Today, media influence is so powerful that it may easily influence public opinion both positively and negatively. We also live in a society that is heavily reliant on the media for entertainment and information. Indeed, pictures in the media have an effect on both people and society, especially women, men, teenagers, and young children.

Simultaneously, media such as television, broadens our perspective by providing us with access to facts from all around the world. Television may also provide us with a wide range of news and current happenings. It can also be a useful learning tool, guiding future generations in the proper direction.

The media has a large influence on our lives. We educate ourselves on a regular basis by staying up with the latest events. The news serves a crucial role in keeping us informed about current affairs and global happenings. For example, because of globalization, you can read about current happenings in the United States of America even if you live in India.

The media is the most significant communication tool. It aids in the delivery or dissemination of news. Although the media is also associated with spreading fake news, it also plays an important role in informing us about reality. We cannot deny that this world is filled with so many social problems that we require the media to spotlight these concerns so that the government or other individuals can take action to resolve these social issues.

Role Of Media

When it comes to the media, it is regarded as the fourth element of democracy. It's the most comprehensive repository of information on the globe. Everyone hope and expects the media to provide us with the most complete and accurate news in any situation. As a result, the media plays an important role in balancing all areas of our society.

It is crucial for teaching and informing global citizens about what is happening around the world. As a result, supplying readers with truthful and authentic news is vital for societal growth. The case of Aayushi Talvaar is a good illustration of how the media works.

Advantages Of Media

Education | The media educates the public. The mob learns about health issues, environmental preservation, and a variety of other relevant topics through television or radio programming.

Keeps Us Informed | People obtain the most recent news in a timely manner. Distance is not a barrier to providing knowledge to people from anywhere on the planet. People receive the daily latest news from media sites, which keep them current on the latest trends and happenings throughout the world.

Knowledge | The media can help you learn more about a variety of topics.

Amusement | It is a great source of entertainment. People are amused by music and television shows.

Disadvantages Of Media

Individualism | People spend far too much time watching or binge-watching stuff on the internet. As a result, their relationships with friends, family, and neighbours may suffer as a result.

Fraud and Cybercrime | The Internet is lurking with imposters, fraudsters, hackers, and other predators with the opportunity to commit criminal acts without the victims' knowledge.

Addiction | For most children and adults, some television shows and internet media can be quite addictive, resulting in a decrease in productivity.

Health Issues | Prolonged television viewing or internet bingeing can cause visual difficulties, and prolonged exposure to loud noises via headphones or earphones can cause hearing impairments.

Malware and Fake Profiles | Anyone can set up an anonymous account and pretend to be someone else. Anyone with access to such profiles might use them for malevolent purposes, such as spreading misinformation, which can harm the image of any targeted people or company.

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Essay On Mass Media

Mass Media Essay

500+ words mass media essay.

The current age is termed the era of information. So, mass media is used to spread and share information. Mass media has become more potent after the advancement of digital technology. It is the most influential source of various ideas, news, and opinions. It also provides information about the happenings around the world.

Mass media means tools used in distributing and circulating information and entertainment to the masses. It includes television, the internet, radio, newspaper, and theatre. These modes of communication provide a platform to exchange opinions and public involvement.

In this essay on mass media, we will discuss the function of mass media and its importance to the world.

Introduction to Mass Media

In our society, mass media plays a crucial role. Mass media is a medium that brings news, entertainment, and cultural and educational programs to millions of homes. Mass media is classified into two categories: Print media and electronic media. Print media includes journals, newspapers, magazines, etc., and electronic media consists of the internet, TV, movies, etc. Some primary resources through which we get information are reading newspapers and magazines, listening to the radio and watching TV.

Radio, television, cinema and press are expensive forms of media run by private or government-run institutions. The main focus of these institutions is the idea of mass production and mass distribution. Among all the mass media tools, TV is the most popular. We have many channels to watch various shows, films, sports, plays, and educational and cultural programs.

Compared to other mass media tools, the information published in the newspapers is different. It publishes information about the latest happenings nationally and internationally. Some magazines and newspapers cover news, events, and reports on sports, cultural life, education, fashion, and entertainment for youth.

By watching TV or listening to the radio, you can upgrade your history, literature, and cultural knowledge and even learn foreign languages. Mass media includes cell phones, the internet, computers, pagers, emails, and satellites in today’s world. Information can be sent from a single source to multiple receivers through these mediums.

Other mass media tools such as books, magazines, pamphlets, books, billboards, etc., also have equal significance as the reach of these mediums extends to a massive number of masses.

The Function of Mass Media

Information.

One of the primary functions of mass media is the dissemination of information. Mass media circulates information and opinions about various events and situations to mass audiences. The information we get through multiple mediums of mass media is subjective, objective, secondary and primary. As an audience, we get informative news about the happenings worldwide via mass media. Media broadcast information on TV, radio, newspapers or magazines. Moreover, advertisements are also mainly for information purposes.

Entertainment

The most apparent function of mass media is entertainment. It is a performance that pleases people by making leisure time more enjoyable. Magazines and newspapers, television, radio, and other online mediums offer serials, stories, films, and comics to entertain audiences. Other instances include news, sports, columns, art and fashion. Infotainment means the fusion of entertainment and information, and edutainment is education and fun programs.

Socialisation

Socialisation means the transmission of culture and media works as reflectors of society. Socialisation is a process by which people behave in acceptable ways in their culture or society. Through this process, we learn how to become members of our community or human society in a greater sense. People who read a newspaper or watch television know how people react to matters and what norms and values they perceive on particular events, issues, or situations.

The link between the government and the people

The government utilises the power of mass media to explain, inform, and support its policies and programs.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also check its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium that can bring about a change in the masses. Thus, everyone must utilise and consume it properly.

From our BYJU’S website, students can also access CBSE Essays related to different topics. It will help students to get good marks in their exams.

Frequently asked Questions on Mass media Essay

Why is mass media important.

Mass media provides information, education and also entertainment. Thus it is considered important and a quick media to share any type of content.

What are two main categories of mass media?

Print media and electronic media are the two main mass media categories. All the other types of media mostly come under these two broad sections.

What types of information can one obtain from such mass media?

History, literature, kowledge on cultural and foreign language, etc are some of the examples that can be obtained from mass media.

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Essay on Media: Short and Long Sample Essays

Updated on
Dec 18, 2023

Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. The role of media in today’s modern world is not limited to just providing information. There are three basic purposes of media; inform, educate, and entertain. A society with free media allows it to have a social and cultural impact on it. Media offers us information about every activity going on in the world. Our smartphones, laptops, televisions, radios, and even public transportation have access to media, where we can watch news anytime and anywhere. Media not only influence our thoughts but can often manipulate our understanding of a particular topic. Continue reading essay on media to know more. Stay tuned!

Short Essay on Media

‘Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet. Media is considered a powerful tool to disseminate information and have social, cultural, and political influences on the masses.’

Some of the roles played by the media are:

Informing the public through newspapers, news channels, and online portals.
At the push of a button, media can provide us with a large source of information.
Media has a significant impact on public opinion by framing issues, influencing perceptions, and shaping narratives.
Some media platforms are considered political watchdogs, scrutinizing the actions of government officials and institutions.
Several media platforms rely on advertising revenue, and in turn, they provide a platform for businesses to promote their products and services.

Media can have both positive and negative impacts on an individual and society as a whole. Understanding the role of media and its limitations is important when watching or reading news. Media is meant for informational purposes. Its influence can vary from person to person. Media is a double-edged sword, which can have a negative or positive impact on our understanding, depending on how we perceive information.

Long Essay on Media

‘Media is a great source of information. Some watch media for entertainment, while others for information or educational purposes. The way we perceive media can have a great impact on our understanding of a particular topic or information. In recent years, the influence of media has significantly increased. The role and influence of media is not limited and can take different forms. Newspapers and radio stations are some of the old and most preferred media sources as compared to television and internet media sources. The choices made by editors, the emphasis given to certain stories, and the narratives crafted can significantly impact how we perceive the world.

Types of Media

There are different types of media, which determine our choices.

News media comprises various platforms like SMS, blogs, email, internet, etc. These platforms are used to access and disseminate economic, social and political information. It offers new ways to develop business relationships with telecommunication companies that are capable of disseminating critical information that can change people’s lives.

Mass media includes print (newspapers, magazines), TV and radio. Due to the fast-paced TV and radio media platforms, there has been a significant decline in newspaper readership all over the world. However, there is a section of a group who still prefer newspapers as the best sources of information. On the other hand, TV and radio stations offer live information from different parts of the world.

Community Media

Community media focuses on the development and issues of a particular community. Some journalists work for community newspapers and radio stations within their community. They have their geographical limitations and sometimes are poorly resourced with immature journalists and editors.

What is the Role of Media?

‘Media plays multiple roles, educating and informing us about different fields. Media is not only there for news but also produces some amazing stories, documentaries, magazine programs and articles through its platforms.’

‘Media allows us to raise awareness and public voice against any unethical activity or decision of the government. Apart from sharing information, media has the power to be a catalyst for social change. It serves as a platform for advocacy, shedding light on injustices, and human rights violations, and inspiring collective action.

We have witnessed how movements for equality and justice have gained momentum through the amplifying effect of media. As responsible citizens, we should support and engage with media that contributes to positive social change.

Different Roles of People in Media

Different people play different roles in the media and mass communication sector.

Board of Directors – Their job is to ensure that everyone within the organization fulfills their responsibilities within the given framework. They are the real policymakers within the organization. They are not responsible for day-to-day media programs. Their job is not to influence the work of editorial staff and junior journalists.
Media Manager – They are responsible for the formulation and implementation of policies for employees. They keep a check on what their media covers, how they have to do it, and what resources are required for everyday media coverage.
Editors – There are different editorial teams, based on their roles and responsibilities. It includes editor-in-chief, special projects, financial, business, assignment, entertainment, etc. They are the gatekeepers because they are the final decision-makers on what will be published. They also guide journalists on the sources they would like to see in the story.
Sub-editors – They are an important part of a media house as they determine the ‘End product.’ Their role is to edit stories of structure, measure lengths of stories, check factual details, etc. They are responsible for writing news headlines and captions for photographs. These people have to work under strict deadlines. Because of this, their decision can be detrimental to the published stories.
Reporter/ Journalist – They are the news hunters and gatherers. They make decisions on which stories to cover. It is critical to identify which journalists cover your type of issues and develop a relationship with them.

Ans: Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet.

Ans: There are three types of media: New media, Community media, and mass media.

Ans: Several people perform different roles in a media house, including reporters or journalists, sub-editors, editors, media managers, and the board of directors.

For more information on such interesting topics, visit our essay writing page and follow Leverage Edu .

Shiva Tyagi

With an experience of over a year, I've developed a passion for writing blogs on wide range of topics. I am mostly inspired from topics related to social and environmental fields, where you come up with a positive outcome.

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Essay: Print Media

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Subject area(s): Media essays
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Print Media

In the present time applications of Visual art through Mass media and specially print media has emerged as a immense significant medium in our society. Role of media to generate awareness and to educate people has been through a lot of experimentation. By using instruments of visual art in a direct and indirect ways we can make public inform and to govern lives of community. The following study attempts to examine characteristics and evolution of print ads issued in public interest by GOI (Government of India). Also an attempt to examine changing of strategy used in GOI print campaigns made for conveying health related messages in public. Starting with a brief history of print advertising and print advertising in India, then covering elements of print ad, GOI Health Communication strategy, GOI Print campaigns, Polio eradication campaign will be the major focus of this study. In order to understand celebrity endorsement and its impact in rural area the concentration will be on Polio Campaign. I choose polio print campaign because of its huge nationwide print campaign for mass impact. India is a land of one billion people and still counting and a zillion opportunities. How does one communicate with this land where dialects, culture and even cuisine changes every 8 to 10 miles as one goes by. Production and creation of effective advertising has long been a concern of both advertisers and advertising agencies. There have been various rules of thumb for creating effective advertising since advertising began. In order to understand this better I have added a brief history of advertising in India. The history of Indian Advertising can be tracked down to the time with hawkers calling out their wares, right from the days cities and markets first began. The trend moves from shop font signage to street side sellers to press ads. In 18th Century, concrete advertising began with classified advertising and not to forget this was also the time when print ads appeared for the very first time in Hickey’s Bengal Gazette, which was India’s First newspaper. It was a weekly newspaper. Newspapers are one of the best platforms for conveying information due to cheap medium, easy accessibility and also extended reach as well as high frequency of publication. Government of India has been using this medium to spread public health information and to raise awareness. Many times depending upon areas in our country, like in rural areas this medium plays major role in awareness. The newspaper becomes the only medium for Government to approach the communities. So it’s important that health related messages should be highly effective and easy to understand at the same time. To bring desirable change in a community message should be conveyed effectively and strongly.

However, the history of India can not overlook the 200 year British rule over the country. Every aspect of Indian lifestyle, whether it is education, transportation, commerce, or advertising and communications, was affected by the foreign invasion. But, it was in such a time period that type setting shops, also called studios, emerged, marking the beginning of advertising created in India (as opposed to imports from England). These studios were set up for bold type, ornate fonts, fancier, and larger ads. These newspaper studios then trained the first generation of visualizers & illustrators. The earliest of ads that can be seen, appeared in newspapers, in the form of the latest merchandise from England around the early 1700s. Other goods advertised then were patent medicines; the first brands as we know them today were a category of advertisers.

INTRODUCTION

Advertising has been any business’s most important part since centuries, The very first print advertisement in English got printed in 1472 for selling a book of prayer. It’s very clear that the media today has become a very present force in India and abundance of advertisements is the result of free media. In print advertising history it can be explained by the offers which are posted in newspapers or sent through mail. It is one of the oldest medium of advertising and it has long history. During the time of William Caxton, in 1468, it started, when William promoted a book which had his first printed advertisement. Later in 1704 a person named Joseph Campbell started to include ads in Newsletter of Boston. After this, Benjamin Day got a book printed named New York Sun in the period of 1833, It was a mix of stories and advertising car. Later in 1910 the ‘Edward book of Women home book’ made a magazine ad code. Since this time period print advertising started giving more attention towards design and glamour. Print advertising was only effective if people see them, when a person look through one or two publications he bent towards getting new details and also his observation starts which gradually increases about the things which interest him. This type of advertising attracts more people to towards products and services, when they see or read publications. These type of advertisements are mostly seen in newspapers, magazines etc. A lot of planning by a group of individuals is done for this kind of advertising. By going through history of print advertising we get this idea that a group of creative people is needed to create ideas which further becomes an ‘ Idea’. Another group of other people works on appropriately placing these ideas so that they can earn more money. Print media advertising is a prime part of minting money for a publication. Mailers are also a part of print advertising which consist of notice size white paper to postcards. Now as we know, advertising has been a important thing for business for years, Its signs & symptoms are there during the early Roman and Greek civilizations up to the middle 17th Century. Earlier advertising was exclusively meant to be an outdoor medium. The local merchants used advertising to attract and interact customers. When the adoption of printing press went widespread, the publication of local newspapers started and they started classified advertising. Enterprising merchants used postal and press system to print the very first commercial catalogs. About Print Ads/Visuals In these days application of visual art via mass media has gained a lot of significance in society. Use of media in way to generate awareness, to inform and to supervise and control any community’s lives in many direct and in-direct ways- can be made much more impactful by using tools or principals of visual art. Mix of media and visual art has a vast area of opportunity to play a important role in country like India which has huge geographical area. Variety of Culture, 18 scheduled languages and social-economic disparity. The value of communication in making people mobilized as well as seeking people’s interest and involvement In country’s development is well recognized. If the communication facilities will be great the modernization process will be very fast. A plan which indicates where the component parts of the ad like illustrations, text, headline etc. will be placed for effective communication is called layout. The layout plays a major role in performing psychological or symbolic function. The final print ad which is followed by the final layout gives the reader or viewer a very first impression of service, organization, product or individual sponsoring the print ad. When a layout is very formal it shows that the advertiser is solid, conservative and stable. To present the impression of any dynamic, innovative company or service a modern and informal layout is required. Image of ‘class’ and exclusiveness is represented by sufficient white space in any print ad most of the times. To give the impression of discount type of something white type on heavy black background or a layout covered with heavy elements is made. This type of things is mostly done in retail advertising. (Brian, 2012)

DIFFERENT ELEMENTS OF PRINT ADS

There are different elements of print ads which contribute in a formation of design which is created to attract customers attention. These elements together form a good treat to eyes which forces him to read the whole advertisement. These points are also put here in terms of psychology also.

Attention The main aim of the print ads is to get customer attention and lure them for any service or product. For triggering any ad’s boom factor, the attention step is critically important.Most of the time strong headline is used for this purpose. Any advertiser has to keep these points in mind while creating one :

1. The message should be easy to understand 2. convince instead of entertainment. 3. Assume customer’s lack of interest 4. Provide relevant information 5. Be confident

Three Basic means to attract attention by Russel and Lane(1996): to use a combination of headline with visual, to use a headline alone or to use a visual alone. In an Ad the visual image should be in rhythm with the body copy and headline. In many of the print ads celebrities are used to attract attention. The glamour of celeb works in drawing customer’s attention. According to Rotfeld (2002) celebs are just used when there is lack of any good idea and mostly the celebs are not connected with the product for which they are advertising. But these type of print ads attracts people better than usual print ads.

Advertisers should not use vivid styles, sizes and pictures or else readers will ignore the ad, according to Sawyer(1995). There should be a continuous flow which will help the person in observation of all the important things in any print advertisement. A good print ad must represent what a problem any service or product can solve and how it is the perfect choice. One of the major aim of the print ad is to create a long lasting image of any brand or service. Color ads gain much success as compared to black and white ads.

Three different type of elements are there in a print ad, picture, brand and text. (Pieters & Wedel, 2004). Picture works in attracting the reader or person’s attention toward print ad. The brand element shows the visual scene of brand’s logo, identity, name & trademark. Most of the time a packaging or a logo is remembered by a person by a image which refers to that particular brand image. In some other print ads only a hint of something is essential for the brand. Two different ways are there for any brand’s ad. Either to emphasize on the ad for service or product or by showing the service or product in use. In newspaper and magazine ads a person attention is captured by seven seconds of text, six seconds of picture and four seconds of brand. The bigger visual will create bigger attention. The headlines plays a vital role in making of a nice print ad. It is very important to consider all three parts for making a good print ad, which are picture, brand and text.

Why colors are used in any print ad or visual? Beside making them attractive there are more different reasons to it. Like, representing people, objects, scenes with complete fidelity, creating good impression and fastening visual impressions in anybody’s memory, emphasizing some important part, representing objects and obviously attracting attention. In 1891 use of color in newspaper advertising was done for the first time. But now if we talk about today the whole scenario has changed, we can’t imagine our world without color. Colored newspaper advertisement are a essential thing to grab the attention. Consumers can often be motivated by colors, depending upon cultural background and personal experience. Lifestyle preference can be imparted by color preference. For example red, blue, yellow etc. which are primary colors when juxtaposed with white stripes exude decisiveness and are often used as team colors in sporting events. They are associated with sporting lifestyle. Yellow, light blue and green are some of spring colors which suggest a exuberant, fresh character. Deep violets, black and dark blue etc. are some of winter colors which represents chilly and cool attitudes.

Illustrations

In any print communication it is the most important element. By attracting the attention of reader they play a vital role in any print’s effectiveness. They give a fast and quick idea to the reader, mostly when its hard to convey the idea verbally. Good illustration and its appropriate use develops interest in viewer’s mind about print ad. It also makes communication more believable. Photographs and art work are the two basic tools of any Illustration. These days photographs are used mostly in print media publications. They are believed to be more real and authentic in comparison to artwork. Researches proves that pictures or photographs sells more than drawings. Most of the time artwork is believed to represent fantasy. But sometime cartoon work and artwork are used to enhance a certain feature of message. Diagrams in health concerned messages could be a useful medium of artwork in depicting or illustrating complicated messages. To put an idea across effectively the visual content should be focused and relevant.

Symbol/Ideogram

It’s also one important part of communication or we can say it’s a another vital visual tool for conveying the message. An image which embodies any organization is called ideogram. It is a graphic symbol which is used to represent any idea or concept. Some are comprehensible only by familiarity with prior convention. Others convey through pictorial objects and also known as pictograms. Culture, background, education and sophistication play a important part in role of symbol in communication. Symbols may weaken or strengthen the communication on how and where they are used. And also depending on the level of understanding each involved person has about what specific symbol means. Logo

To gain instant public recognition government authorities or organizations, commercial enterprises, individual person etc. use an emblem or graphic mark known as logo. It can be graphical purely or composition of the name of the organization. The importance of logo lies in its visual content, some studies shows that instead of text people relate and recognize image faster. (Ra, 2008) designing a good logo may require involvement of marketing and design agency. It requires a clear idea about values and concept of any firm, organization, authority or service. It also requires better understanding of the target group or consumer. The logo in any print ad should be used in appropriate place or else it can cause distraction and harm the impact of print ad. And it should be in right size also.

The layout of the print ads deals with different relationships, between top and bottom, left and right, horizontal and vertical. There exist the different layout and arrangement to catch the attention of the customer. (Moriarty, 1991)

Grouping and Unity are the combination of visual elements to make sense in print ads and the important things are boldly marked in ad. To create a gap between the elements white space is used. White space is regarded as blockade, but still it’s a vital component. Can be used as support or backdrop. It should be put outside for maximum use of its application. To tell a viewer from where to begin a good layout is necessary.

Simplicity, Contrast, Balance, Sequence, Emphasis are the other important element of a good layout.

If print medium had music, for sure it would be typography. Typefaces are decoded as we read. Each letter’s cut will transmit many signals to the brain. Typography underscores words with emotional presence, creates atmosphere, colors the way we want our message interpreted. With the invention of Mac, numerous of new typographical techniques and faces have been spawned overnight.

Two Art directors have become the world’s master of typography, one is Neil Godfrey who dominated the British Industry and Neil French roamed the Asian stage.

Advertisements also have personalities like people, some say their message in a fresh way and they are able to make an impact. Some are boring so they go unsuccessful. Like for example, most of us might be polite to dull people but to a dull ad no one will be polite. ‘The written word is the deepest dagger you can drive into a man’s soul.’ Not only the print is the oldest advertising medium it is one of the most resilient also. Advertising witnessed transition from one type to another. Print exercise is an tempting charisma. It is the permanence of the page, the romantic chemistry of paper and ink. It is the only medium which we can touch and hold and the best part is communication here is one to one.

Objectives of this study 1. To analyze the existence of evolution in Government (Indian) print ads issued in public interest. 2. To analyze how successfully government print ads left an impact on reader’s mind as compared to commercial print ads of the private brand or service. 3. To identify and analyze the key factors influencing the consumer

Advertising in India In India the first newspaper published in 19th Century which carried advertising, So since then it has been a long tradition in India. In India B.Datram & Company established in 1905 was the very first advertising company in india followed by few others mentioned below. (Ciochetto, 2004) 1. India Advertising Company (1907) 2. Calcutta Advertising Agency (1909) 3. S.H.Bensen (1928) 4. J. Walter Thompson Associates as Hindustan Thompson Associate (1929) 5. Lintas which is Lever International Advertising Services (1939) 6. McCann Erikson (1956) Expenditure of advertising was estimated at $ US 300,000 in 1950’s. Due to influence of more socialist political environment of 60’s and 70’s companies to advertise were getting very little incentive, and the reason behind it was that the advertising was Non-tax deductible. 58% rise in number of agencies registered was noted in 1970’s. In the duration between 1969 to 1979 the agencies turned to 168 from 106, and not to forget this also included Indian agencies growth. Print Ads in India while dealing with print ads It is necessary to keep viewer in mind. The low level of literacy could be the reason why any print ad become less effective or impactful in rural areas of india. A lot of visuals might increase its effectiveness. Now india becoming a succeeding country is picking up on literacy rate, this point is important and must be considered, In india print ads have great reach. We can see ads in market place where most of the people contact to each other. The visuals and the memory devices can still ensure the message delivery even if the language used in ad is English. The only way to reach local audience is to keep the ad Relaxed and simple and to the point. The Advertising Standards Council of India The Advertising Standard Council of India was formed on 21st Oct.1985 under section 25 of the companies act, 1956 as a non-profit body. The council has provided a list of guidelines to all its members to help them to regulate their behavior themselves. Membership of Advertising Standards Council of India is open to firms and companies in the following categories. a) Advertisers of good and/ or services. b) Proprietors or publishers of Newspapers, periodicals and other media that carry advertisement of services or good. c) Advertising agencies. d) Outdoor contractors, film/video/TV/radio producers/distributors block maker, printers and such other types of allied and ancillary trades and profession who assist in the creation or placement of advertising or in any manner concerned with advertising. The advertising Standards Council has adopted a code for self-regulation in advertising. It is expected from all its members, whether they are the advertisers, advertising agencies, media houses, or outside contractors or suppliers dealing with the advertising work, to follow such self-regulatory norms and behave in a responsible manner. As the code become increasingly accepted and observed, three benefits are expected to happen : 1. Fewer false and misleading claims resulting in more credibility. 2. Fewer unfair advertisements resulting in fairer competition. 3. Increasing respectability. This code applies to the advertisements read or viewed in India by a significant number of people even if carried by media that are published or that which originate abroad.

Governments Advertisements in India In India government ads are not considered as source of monetary assistance to any media outlet or publication. To this end, Only when the occasion or need arises none of the ads issued. During the financial year 2009-10 the government spent 2,4413000 rs. on advertisements. About 11,551 government advertisements were released to different newspapers throughout whole India. This included around 95,06,914 outdoor displays and 80,000 copies of printed materials, like calendars, speeches of the prime minister and other government publicity literature. The Indian Government advertising process is a complex process consisting of balances and multiple checks at each and every stage. From Ad’s creation decision to actual placement and analysis of the impact. Indian newspapers are not subsidized by the government. Ads of the Indian government are not a source of income for newspapers. In fact the government agencies for example DAVP which stands for Directorate of Advertising and Visual Publicity gets 40% cheaper rates than the commercial rates from these newspapers. (Robert Grabow, p. 39)

A Bar chart visualization of what the government spent on print advertising in year 2009-2010 through newspapers.

Government goes Private The government has to ensure that its policies and programs are properly presented and correctly interpreted through the press and other media to the people on whose support and good will it holds office. Around 11 to 12 thousand government ads are released in a year in various newspapers in all India on which government spend approx. 2,30,00000 to 2,40,00000 Rs. (Robert Grabow, p. 39) In this modern time where commercial segment is trying to lure customers with their colorful & experimental print ads, Government is also trying to compete them.To increase the attention of public in their messages they are now hiring ad agencies. Some Print ad Campaigns of government bodies has been done by private advertising agencies like Orchard, Dentsu, Taproot and percept etc. For example if we take the ‘India Shining’ Campaign which ran across the country on a huge level, it was done by Orchard Advertising which is a Indian subsidiary of Leo Burnett, a U.S. based advertising Company. Orchard’s advertisement strategy was to counter the mood set by the ‘ India Shining ‘ campaign. Most advertisements by congress did not use bright & many colors was mainly concentrated more on the poor. Indian National Congress (INC) has awarded its entire creative and media mandates to Percept, ahead of the upcoming assembly elections in the states of Uttar Pradesh and Uttarakhand following a multi-agency pitch. Commenting on the win, Amitava Mitra, chief operating officer, Percept, said, ‘Yes, Congress has chosen us to work on the campaigns for both these states. UP is one of the most important states for Congress; it’s not been in power here for the last 22 years, thus we have a very huge and challenging task ahead of us. We will develop the complete integrated campaign for the party. The decision to work with Percept was unanimous at the party level since the agency understood the objective well and had a tone and language in the campaign that was in sync with the thinking of the Congress.’

Rajiv Agrawal, executive creative director, Percept/H, added, ‘This is truly a satisfying win. It called for a different kind of understanding and sensibilities. While on the one hand, you had to understand the vision and the thinking process of the person leading the charge – Rahul Gandhi in this case, on the other hand, you had to address different audiences and, therefore, different problems/ issues at the same time, yet have a single-minded thought which cuts across. We had an interesting thought ‘ sensible, yet warm, honest, yet clutter breaking.’

The Congress party has opted for many of the same people who were behind its advertising campaign for the 2009 elections, picking Dentsu and Taproot to join JWT as the agencies that will handle the Rs 500 crore contract. The party made its choice last week, said more than five people aware of the decision. They didn’t want to be named. It was reported earlier that JWT had been chosen by the party to run its ad campaign. While the three agencies have been barred from speaking to the media by the party, the people familiar said Dentsu and its unit Taproot will handle the above-the-line (ATL) communications or those with a mass focus. Dentsu picked up a 51% stake in Taproot last year and both agencies made a joint pitch. JWT will handle the activation or on-ground events for Congress. The party is expected to spend nearly Rs 400 crore on ATL messaging that includes television, print, radio, outdoor and digital and around Rs 100 crore for the on-ground activities. The party will be looking to the ad agencies to burnish an image that’s been battered by corruption scandals and criticism over inaction on policy changes for much of its term. Experts said the Congress party will be looking to the food security legislation, the Right to Information Act, the direct transfer of benefits initiative and others as its main campaign planks for the election, besides indirect, subtle attacks on the opposition party over its secular credentials. ‘Rahul Gandhi wants to use ’empowering the common man.

For the last election, JWT created a three-month campaign for Congress backed by the tagline ‘Aam aadmi ke badhte kadam’. The campaign took place in three phases with some 250 films and radio spots in 22 languages. Special films were also made to reach out first-time voters with the slogan ‘Yuva Bharat ke badhte kadam’, leveraging Rahul Gandhi’s leadership and the late Rajiv Gandhi’s contribution to the country’s development. They have a tough task ahead of them, given the current image of the party and the popularity of the BJP’s Narendra Modi.

On a similar track Bangalore traffic police also hired a private ad agency for its campaign. Bangalore traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones. The tag line: ‘Don’t talk while he drives’ The Campaign was developed at Mudra Group, India, by executive creative director – Joono Simon, Art director – Vinci Raj, Copywriter ‘ Akhilesh Baghri, Photographer Mallikarjun Katakol with retouching by Satish.

Advertising for a good cause. Cancer in India. A survey by Indian Cancer Society in year 1978 in Bombay (which is known as Mumbai now) revealed that awareness of symptoms, causes & treatments of cancer was very low. Then the Indian Cancer Society asked O&M to mount on advertising campaign. To change the attitudes from fatalism and ignorance to optimism and understanding was the main motto of the campaign. Only then could people be persuaded to have regular check-ups at the free clinics of the society. The theme was one of hope : Life after Cancer’Its worth living. The advertisement showed real people who had been cured and within 2 months the no. of check-ups given by the clinics tripled.

It says most of the people are attracted towards any print ad most of the time due to colors and creative visuals or any Celebrity image.

Hence my further research was more concentrated on Visuals, colors and elements of design, which in combination make any print ad interesting.

There was also study of consumer psychology behind this, Bright images, bright colors, creative visuals or use of any celebrity’s image grabs attention more. And Colors and images are the first thing which attracts a person to a print ad.

Thus the elements of design plays main part in grabbing the attention of reader. Your advertisement should be very different if you want more people to be interested in it. However since starting private advertising agencies/companies were very experimental and unconventional in their treatments of print ads, the competition is getting tough these days due to the Internet Age. But print has still its charm.

By above data we can say that government is trying hard to convey its message in public widely and effectively and that’s why government is hiring private advertisement agencies. They are doing something different from their routine working, they know in this modern world your print ads should be catchy enough to stay in mind for a while. Many of their advertisement campaigns were successful and famous in metro as well as small cities and in aged ones as well as youth. By their efforts people now have started giving time & thoughts to their ads.

Bibliography

(n.d.). http://www.mxmindia.com/2013/10/its-dentsu-taproot-jwt-for-congress/#sthash.rSTFMJko.dpuf. (2013, October). Retrieved from www.mxmindia.com: http://www.mxmindia.com/2013/10/its-dentsu-taproot-jwt-for-congress/#sthash.rSTFMJko.dpuf Ciochetto, L. (2004). Advertising and globalisation in India. Wellington, New Zealand: EASA. http://www.campaignindia.in/Article/284706, p.-t.-h.-c.-d.-f.-c.-u.-p.-a.-u.-e.-c. (n.d.). Malin Edlund, H. N. (2006). The Use of Print Ads for an International Brand. Lulea University of Technology. Robert Grabow, S. D. (n.d.). Government Advertising Policies:Some Findings from Around the World. Columbia University, New York.

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Research Essay: Influence of Electronic Media on Print Media

Electronic media such as the Internet, e-books and tablet readers may be having an effect on the print media sector. This essay finds out if there is any validity to this argument.

Digital media does seem to have had an impact on the modern world, both affecting the online world and the offline business sectors, as well as world markets. It has certainly affected the communications sector and so it is plausible that it has affected print media too. (G5lo, 2013).

Since the year 2003, the amount of printed material in use for recreational purposes has gone down whilst the use of TV and other electronic media has gone up. This may indicate that digital media is having a direct influence on print media. (Wala, 2009).

Children are being encouraged towards digital media because there is more of it and because it is easier for parents when trying to entertain children. This means that children will grow to love digital media whilst ignoring print media. This is going to affect the print media sector in the long run. (Farnia, 2012).

Print media is easier to use and read which may be why it has not sunk out of our society completely. But, the read availability, convenience and price of digital media means that it may soon replace print media permanently. (Withers, 2012).

Studying may always rely on reading material, which begs the question of whether print media is going to fall from existence completely. It would appear that the transition from print media to digital media has been a lot slower in the academic world. And yet, it is conceivable that print media will be replaced by more convenient tablet devices in the future. (Ezeji, 2012).

Data does suggest that digital media is having an influence on the popularity of printed media, and that children are going to grow up to be fond of digital media. Print media is easier to read, but that is just one benefit of print media, where digital media has many benefits.

The evidence points towards the fact that digital media is influencing print media. But, the sliding popularity of print media may be more to do with social factors such as children are reading less. On the other hand, the benefits of digital media do seem to significantly outweigh the benefits of printed media.

Even though the reasons for the decline of print media popularity are unclear, it cannot be argued that digital media is rising. It may be rising as it replaces printed media, or it may be pushing printed media out of the arena. The two factors may be completely unrelated, but given the evidence provided on this essay, and the subsequent analysis and evaluation, I conclude that digital media is influencing print media.

Ezeji, E.C. (2012). Influence of Electronic Media on Reading Ability of School Children. Library Philosophy and Practice 2012. 1 (1), pp.1-114

Farnia (2012). Print and electronic media feeding us with information. [ONLINE] Available at: http://www.essayforum.com/writing-feedback-3/print-electronic-media-feeding-us-information-37965/. [Last Accessed 22nd August 2013].

G5lo (2013). Impact of Electronic Media on the Society. [ONLINE] Available at: http://www.g5lo.org.uk/index.php/8-communication/2-impact-of-electronic-media-on-the-society. [Last Accessed 22nd August 2013].

Wala, N, P. (2009). Electronic Media Stealing the Print Media’s Share! . [ONLINE] Available at: http://propakistani.pk/2009/01/30/electronic-media-stealing-the-print-media-share/. [Last Accessed 22nd August 2013].

Withers, J. (2012). Print Media Vs. Electronic Media. [ONLINE] Available at: http://www.ehow.com/about_5548825_print-media-vs-electronic-media.html. [Last Accessed 22nd August 2013].

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Essay On Mass Media

500 words essay on mass media.

All kinds of different tools which come in use to help in distributing and circulating information and entertainment to the public come under the term of mass media. In other words, everything including radio, newspapers , cable, television and theatre are parts of mass media. These tools include exchanging opinions and public involvement. Through essay on mass media, we will go through it in detail.

Introduction to Mass Media

In today’s world, mass media embraces internet , cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.

In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.

Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.

Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.

Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

Get the huge list of more than 500 Essay Topics and Ideas

The Function of Mass Media

The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.

As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.

Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.

Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.

Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

FAQ on Essay on Mass Media

Question 1: Why is mass media important?

Answer 1: Mass media is essential as it informs, educates and entertains the public. Moreover, it also influences the way we look at the world. In other words, it helps in organizing public opinion.

Question 2: How does mass media affect our lives?

Answer 2: Mass media affects many aspects of human life, which range from the way we vote to our individual views and beliefs. Most importantly, it also helps in debunking false information.

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Media Education in English Language Arts

Literacy is expanding, and English language arts (ELA) educators at all levels must help learners develop the knowledge, skills, and competencies needed for life in an increasingly digital and mediated world. Media education is defined as the study of the media with the aim of cultivating people’s media literacy competencies (Lee, 2010). For people of all ages, media function as a public pedagogy due to their influential role in “organizing, shaping, and disseminating information, ideas, and values” (Kellner & Share, 2007, p. 3). To address inequalities in digital technologies and competencies, continuing curricular innovation in the ELA curriculum at all levels of K–12 education is needed. In this position statement, we articulate three core themes that make media education fundamental to teaching and learning in ELA education:

Exploring Representation and Power through Critical Reading, Listening, and Viewing. Educators value the use of teaching and learning practices that help to identify and disrupt the inequalities of contemporary life, including structural racism, sexism, consumerism, and economic injustice. Critical pedagogies help learners see themselves as empowered change agents, able to imagine and build a better, more just world.
Empowering Voice with Writing, Speaking, and Self-Expression. All learners need to be able to express themselves using writing, speaking, and visual representation using varied modes, genres, and platforms of communication. These competencies are essential to work, life, and citizenship, impacting who has access to conversations, who can speak, and who is heard.
Increasing Relevance by Critically Examining Digital Media and Popular Culture. Media education includes attention to teaching and learning practices that increase the relevance of school to society. Inquiry pedagogies can help all learners understand the strengths and limitations of different media forms through an examination of the texts and literacy practices of everyday life, including informative, entertaining, and persuasive genres.

Context: Why Now?

Today’s students live in highly mediated worlds where information, entertainment, and persuasion are delivered to them through the many screens of daily life. If it could ever be said that language is the carrier of all meaning, this is certainly no longer the case, as multimodality represents “the normal state of human communication” (Kress, 2010, p. 1). We no longer live in a print-dominant, text-only world. We experience this reality daily in the GIFs and selfies we share with one another, the memes and videos we circulate through our social media feeds, the news broadcasts we watch on demand, the podcasts we binge, and the films, TV series, and live events we stream through the ever-growing list of digital platforms. Yet all these modalities involve some element of written language.

Young people encounter many types of media texts and use many different literacy practices throughout a given day. Everyone in our society now needs the ability to assess the widely varying quality of the information, entertainment, and persuasion that surrounds them, to evaluate the veracity and validity of claims, and to debunk misinformation when necessary. The broadening of the communication landscape opens greater opportunities for student voice and agency as they move from users and consumers to participators and creators. Through media education, students begin to deepen sociopolitical consciousness as they recognize how power relationships structure the narratives that surround us (Buckingham & Sefton-Green, 1993).

Around the world, educators have recognized that the many forms of media offer an expanded set of genres for reading and writing, and these practices have generally been identified as the practice of media education (Buckingham, 2003). ELA educators have long been well poised to support students’ identities as digital consumers, creators, distributors, and inventors through curriculum and pedagogy (Mirra et al., 2018). ELA educators are responsible for preparing students for a future with an evolving media landscape. As society and technology change, so too does literacy (NCTE, 2019b). While some instructional practices of media education can be generalized across disciplines, many areas are unique to disciplinary literacy within ELA education.

Because English teachers have a professional responsibility to prepare students for work, life, and citizenship, media education must be an essential component of the professional identity of teachers. We believe that ELA educators are creative individuals who are familiar with the power of digital media authorship in their own lives. They are

active participants in contemporary culture and in their local communities, and they recognize how continually evolving media texts and platforms shape how stories and information are created, shared, and circulated (Weninger, 2018);
professionals who take steps to actively understand, teach about, and compensate for media landscapes that are specifically designed to amplify narratives where some voices and points of view are emphasized and others are trivialized, demeaned, or ignored (Garcia et al., 2015);
supportive of lifelong learners’ ability to understand, question, and analyze the many spaces of media and communication that are part of everyday life (Morrell et al., 2015).

Members of our discipline have long recognized how print literacies work in tandem with multiple modes of expression (Multimodal Literacies Issue Management Team, 2005). Students should examine how digital media and popular culture are completely intermingled with language, literature, and writing. The time has come to decenter book reading and essay writing as the pinnacles of English language arts education. Speaking and listening are increasingly valued as forms of expression that are vital to personal and professional success, and with the rise of digital media technologies, they now occur in both synchronous and asynchronous formats. The ability to represent one’s ideas using images and multimedia is now a valued competency in a wide variety of professional careers in the knowledge economy. It behooves our profession, as stewards of the communication arts, to confront and challenge the tacit and implicit ways in which print media is valorized above the full range of literacy competencies students should master.

Research evidence amply shows the need to move beyond the exclusive focus on traditional reading and writing competencies. For example, secondary school students lack critical reading comprehension skills that require them to distinguish between journalism and sponsored content, and they routinely ignore the source of a message when judging its accuracy (Breakstone et al., 2019). But when students are empowered to critically examine popular culture texts in the classroom, the process can productively disrupt classroom hierarchies as learners exercise the right to freedom of expression on issues that are perceived to have meaningful relevance to their identity and values (Cannon et al., 2020).

The rapid changes in the information and communication ecosystem have had important implications for English teachers and others both in and outside of school. It is important for ELA educators to recognize the variety of approaches used in media education, which are each rooted in disciplinary contexts with distinctive lineages, keywords, and concepts.

Approaches to Media Education

The variety of approaches used in media education is a source of great strength for ELA educators, because it enables them to align instructional practices with the needs of their learners and their school and community context (NCTE, 2021). Considering the diverse learning needs of children, adolescents, young adults, preservice teachers, teachers, parents, and other adult learners, one or more of these media education approaches will be relevant to ELA educators:

News literacy. Driven by rising interest in “fake news” and disinformation, students learn to understand, interpret, and evaluate different forms of news, analysis, and opinion.
Information literacy. Students receive scaffolding and support for research processes as they access, locate, curate, and evaluate information content, using library databases and the open internet to appreciate how expertise and authority are constructed and contextual.
Media literacy. Students examine authors, audiences, messages, meanings, representations, and social realities by accessing, analyzing, and creating media in a wide variety of forms, using language, images, sound, and interactivity. Through practices of reflection and action, they consider how information and communication make an impact in the world.
Media production. Working individually or collaboratively, students compose media through a creative process, during which a completed work product is shared with an authentic audience. This work may occur in any classroom, or it may be offered as an elective in school journalism, video production, or in other activities where voice, agency, and civic engagement are cultivated.
Critical literacy. Students examine the cultural, ideological, and sociolinguistic content of the curriculum and focus on the uses of literacy for social justice in marginalized and disenfranchised communities.
Critical media literacy. Students examine mass communication, popular culture, and new technologies by analyzing relationships between media and audiences, information, and power, often with attention to media institutions and representations that address systemic inequalities and social justice.
Digital literacy. Students develop competencies in using digital platforms for lifelong learning through activities that involve guided inquiry, creative production, and connected learning.
Digital citizenship. Students learn about the rights and responsibilities of people in complex, diverse societies and reflect on their own ethical choices as they use digital platforms in the context of work, life, and citizenship.
Newer terms including data literacy and algorithmi c literacy invite learners to understand the ethical, political, technological, and economic dimensions of digital platforms and how they structure and control people’s access to information, entertainment, and persuasion.

Although each of these terms reflects distinctive instructional practices of media education, there is substantial overlap between them, which we identify below as core themes. As an essential part of curriculum and instruction in English language arts, these core themes should be also addressed in preservice and inservice teacher education and professional development.

Core Theme 1: Exploring Representation and Po wer with Critical Reading, Listening, and Viewing

English language arts education has changed over time in response to changes in culture, technology, and society. Educators now include a range of forms and types of texts, tools, and technologies, which now include modes (including linguistic, visual, and auditory), industries (journalism, publishing, advertising, film and video games), and genres (fiction, nonfiction, opinion, romance, horror, memes, GIFs, etc.). Today, people generally experience many different forms of media through digital platforms (TikTok, Instagram, Google, YouTube, Facebook, etc.). The architecture of these platforms reflects the values and identities of their commercial creators, while simultaneously shaping how users interact with each other to express and share thoughts, feelings, and ideas.

Narrative, expository, and persuasive texts are complex representations of social reality. As such, they shape our understanding of the world. In both the elementary and secondary grades, teachers model what they want students to do with texts, guiding and providing time for practice, then sharing and reflecting as a class. The use of digital texts and technologies amplifies existing literacy practices. For young children, these practices build trust, ownership, and a feeling of belonging (Muhtaris & Ziemke, 2015). Active discussion of media texts also enables learners to exert a degree of deliberate control over the reading process that may be less possible with other types of literature (Buckingham & Sefton-Green, 1993). When the texts and learning activities in ELA classrooms are culturally responsive to the students we teach, education can function to reduce prejudice through developing critical questioning and cultural competence (Morrell et al., 2015). Student-initiated conversations that are responsive to the media texts of everyday life can generate critical thinking and rich inquiry on big topics like immigration, xenophobia, police brutality, racism, and environmental degradation, just to name a few.

Many teachers—whether consciously or unconsciously—tend to think of curriculum as a zero-sum game in which the study of literature competes with other activities, including the study of persuasive genres or popular culture. While updating our curricula beyond the canonical classics that have historically been taught may be necessary, media education need not displace the study of literature. A growing number of teachers value the opportunity to help students make connections between classic literature and contemporary media texts to advance multicultural understanding and address issues of equity. To this end, teachers benefit from developing confidence to implement instructional strategies that include

Involving students as co-creators of the curriculum by acknowledging their unique lived experience, pleasures, and preferences in the selection of texts and learning activities (Dalton, 2020);
Layering the reading of popular culture texts, multimodal texts, and classic literature together to showcase issues of representation in relation to the full scope of human creativity and imagination (Hall, 2016);
Modeling how to use multiperspectival reasoning and critical evaluation strategies with digital texts and technologies (Hicks, 2021).

Core Theme 2: Empowering Voice with Writing, Speaking, and Self-Expression

Teachers of English language arts acknowledge that reading, writing, speaking, and writing should be central to the ELA curriculum, and they value the opportunity to help students become thoughtful and effective communicators. But some teachers feel pressure to prepare learners to succeed only on a few specific kinds of academic writing tasks, such as writing a five-paragraph essay, while others believe that speaking and multimodal composing activities take up too much classroom time.

Outside of the ELA classroom, the creative work of effective speakers and writers can be found in a wide array of media genres and forms, including journalism, blog posts, advertising, political campaigns, YouTube videos, social media, Buzzfeed-style listicles, photo essays, podcasts, infographics, and many other forms. Many students are more familiar with these forms than they are with traditional academic writing genres (Hobbs et al., 2019). When students can compose in a genre that they are familiar with and enjoy, they can explore ideas and issues in ways that academic writing alone cannot provide, often by deepening their emotional response to texts (Smith, 2018). Because not all students have the same access to compose and share digital media outside of the classroom, teachers can address issues of equity in media participation by providing students multiple opportunities to write and remix media genres within the classroom, as part of a media-rich academic writing curriculum. To this end, teachers benefit from developing confidence to implement instructional strategies that include

Developing reading, listening, and viewing activities that use texts whose target audience crosses between age boundaries (Bintz & Ciecierski, 2021);
Using multimodal composition practices to deepen critical engagement with academic content and present learners’ personal stances on contemporary social issues (Unsworth & Mills, 2020);
Supporting learners as they compose messages to inform, persuade, and entertain, using language, music, and sound to advance critical listening and performance skills (Buckley-Marudas & Doerr-Stevens, 2019)

Core Theme 3: Increasing Relevance by Critically Examining Digital Media and Popular Culture

Outside the classroom, students’ engagement with digital media, popular culture, and multimodal texts is as high as it’s ever been and is ever increasing, especially during and after the COVID-19 pandemic (Eales et al., 2021). ELA classrooms that exclusively rely on the study of literature and academic writing are becoming increasingly disconnected and remote from students’ lived experiences. Educators are often pleasantly surprised to discover how much time and talent students invest in their work when we expand our notions of literacy to include the analysis and production of video, infographics, podcasts, graphic novels, fanfiction, and other diverse modes. When literature, language, and writing are connected to students’ experiences with contemporary media and popular culture, it can also help keep the curriculum fresh and joyful (French, 2021).

Persuasion and propaganda play a central role in consumer culture, democracy, and public life, and the field of English language arts has long recognized the need to call attention to the power of misleading language that distorts reality (NCTE, 2019a). Still, for a variety of reasons, narrative and expository forms receive the lion’s share of attention in ELA classrooms, and the study of persuasive genres is uncommon—even when nearly every message in the home, workplace, and community includes persuasion. While some educators position argumentation as superior to persuasion and propaganda, classic theories of rhetoric have always recognized the coequal status of ethos, pathos , and logos as they work in concert to influence audience attitudes, knowledge, values, and behaviors (Fleming, 2019). To this end, teachers benefit from developing confidence to implement instructional strategies that include

Exploring the interconnections between children’s participation in popular culture and their composing practices as they use diverse symbolic tools, including drawing, writing, and talking (Dyson, 2018);
Using curated multimedia and popular culture resources, including music and podcasting, that are linked to ELA topics, issues, and themes (Evans et al., 2021);
Deepening critical examination of persuasive genres, including the study of contemporary propaganda, by providing opportunities for learners to “talk back” to advertisers, political leaders, corporations, celebrities, and other public agents of persuasion (Hobbs, 2020).

Now that we have introduced three core themes, we briefly consider the importance of access and equity as well as the ongoing challenge of assessing student learning, which are key dimensions of media education in English language arts.

Access and Equity

Some English teachers may value the three themes of media education but not feel personally responsible for helping to develop students’ digital technology skills. But in the world outside the classroom, a wide range of literacy practices now rely on access to and use of digital texts, platforms, and technologies. Although digital texts, platforms, and technologies are important resources for learning, access to them is unevenly available in homes, schools, and communities. For this reason, ELA teachers should participate as active stakeholders and advocates in helping to increase access to digital devices, digital content, bandwidth, digital readiness, and the political economy of computational languages.

Digital devices: In creating compositions of all kinds, tools always matter. Just as pens and paper were once essential for traditional forms of literacy, digital devices are necessary to participate in the literacy practices of work, life, and citizenship. Although many students have access to smartphones, not all devices are created equal, and both hardware and software can impact a student’s ability to use the device in English language arts contexts. For instance, the hardware a student uses can affect their composition options in creating multimodal texts. Tablets and mobile phones are application-based, and their design lends itself to documenting life around students by capturing video, visual, audio, and geolocation information. But tablets and Chromebooks often limit pedagogies to consumption-focused practices (Sahin et al., 2016). Students in robust ELA curricula need to be able to do far more. Students need access to digital devices that enable them to engage with and manipulate digital texts, and schools can either provide greater access to a wider range of more useful devices in the classroom or offer more flexibility in allowing students to use their own digital devices (Woodall, 2021).

Digital content : Not all digital content is created equal. Whereas traditional textbook content could often be traced through clearly visible publishers, editors, and advisory boards, digital content often appears before teachers without comparable transparency. Whether from small, start-up ed tech companies, or from well-meaning teachers, it can be frustratingly difficult for teachers to gauge the trustworthiness and quality of digital content. In addition, digital content is often inseparable from the digital devices and applications used to access it. Whereas traditional static print-based content appeared straightforward to teachers, digital content always includes dynamic elements that are both seen and unseen: buttons to click on, text boxes to type into, voice-recording options, and a constant flow of data generated that sometimes (though not always) informs a student’s learning. Teachers must increase their confidence in scrutinizing both the source of digital content itself and the ways dynamic digital elements influence what and how students learn.

Bandwidth: Access to the internet can vary widely based on socioeconomic and geographic factors. When students or families report that they have home access to the internet, that does not mean that the access they have is equitable. A student who has access to the internet via a cable modem will in many cases be able to work more quickly and multitask compared to a student who reported having home internet access but is sharing a single device with cellular phone service. This is especially relevant as more and more schools are turning to video conferencing applications to facilitate blended and online learning.

Digital readiness: Discussion about digital divides now includes increasing emphasis on the degree to which people succeed or struggle when they use technology to try to navigate their environments, solve problems, and make decisions (Horrigan, 2016). Both students and teachers benefit from digital literacy competencies that empower them to use internet-connected devices well. Just as writers gain fluency through opportunities to read and write daily, students gain competencies through regular invitations to compose, share, and revise digital media compositions. In constructing multiple opportunities for students to build digital competencies, we foster students’ capacity to speak and be heard in the larger social conversations happening outside of the classroom. Because confidence in using technologies is necessary for lifelong learning, teachers must be sensitive to how an individual student’s readiness to engage with digital technology may be specific to a particular task, device, or app. For this reason, teachers also benefit from diverse professional development opportunities that increase their own confidence in implementing instructional practices that make use of digital media tools, apps, and platforms. Professional development experiences need to offer educators the chance to practice technical skills as well as to learn to implement rich, nuanced pedagogical practices. This need not be time consuming. Educators who explore DIY and makerspace approaches to teaching and learning have found that having shorter timeframes to create work and setting limits on the materials to be utilized increase both creativity and learning (Lahana, 2021).

Computational languages and power: All of the digital tools, platforms, and applications used by students and teachers are themselves composed of computer code written (most often) by companies. It is important for English educators to advance in our own critical awareness of how issues of power and inequity operate in the greatly invisible computational languages that comprise digital tools, platforms, and applications, especially as a small number of companies dominate our online activities and profit from the data we produce through online interactions (Nichols et al., 2022). Because our access to digital media is mediated and shaped by profit-seeking firms, it is important to unmask and critique the less-visible dimensions of the digital platforms we use for school, work, and daily life (Lynch, 2015), which are comprised of computational languages written for commercial purposes. Educators also have the right to be critical of technology firms that push gadgets into school districts in the name of revolutionizing education.

The inequalities of access to digital technologies in education heighten larger social inequalities in society. For this reason, many students need explicit instruction, modeling, and time to become proficient readers who comprehend and use digital technologies as tools for thinking. Without ongoing opportunities to learn, practice, revise, and reflect upon the digital tools they are using, students with limited or low-tech instruction will be missing key building blocks to becoming lifelong learners. For these reasons, we recommend that ELA teachers participate as active stakeholders, advocates, and co-learners in helping to increase access to digital devices, bandwidth, and digital readiness, and to understand and challenge the political economy of digital platforms and computational languages.

Assessment of Student Learning

The assessment-centric culture of schools clearly affects how teachers, parents, administrators, and students perceive the value of media education pedagogies and practices. While high-stakes testing and interruptions to instruction place demands on time and space in the ELA curriculum, educators have the power to articulate priorities in the choices they make during the school day.

Although many ELA teachers are quite receptive to expanding the concept of literacy, they often acknowledge that assessments of student learning are poorly aligned with the many new instructional practices of media education that are implemented in elementary and secondary schools (Dalton, 2020). Educators may struggle to apply conventional assessment practices to students’ use of digital and media technologies. For example, when students create digital media using online platforms, some teachers are unaware of how templates and design format options have influenced the structure and shape of the work. For this reason, it is important to align medium- or genre-specific criteria for evaluation with foundational rhetorical concepts like audience, purpose, point of view, structure, sequence, and tone.

Teachers need to design learning experiences with clear criteria for evaluation, and then provide timely, specific, and goal-oriented feedback that helps them develop knowledge and skills. Projects that require students to create media to demonstrate their learning provide opportunities to evaluate students based on their labor, which can include free-writing, drafting, peer review, revision, and editing (Hicks, 2021). Using multiple strategies for assessment includes attention to both process and product, self-reflection on learning, and attention to the affordances of digital technology for using, remixing, manipulating, and creating multimodal texts (Tan et al., 2020).

Feedback is the most important driver of student learning, and ELA educators understand deeply that it should be a primary form of assessment. Digital annotation enables students and instructors to have significant flexibility in commenting on student-created work, providing personalized, detailed feedback by highlighting text, adding comments, drawing notes, or attaching additional images, videos, or other resources directly within the creative work. Video annotation tools permit instructors and peers to make comments on student videos by pinpointing their comment to a particular moment in time.

Another intervention that may assist the migration of media education into the mainstream of education practice would be a disciplinary acceptance or agreed-upon language and systems for assessing and evaluating the communicative qualities present in diverse, multimodal texts (McGrail et al., 2021). While the communicative qualities deemed rhetorically effective will shift in relation to genre, audience, purpose, usage, and platforms, some general criteria have emerged for creative digital media products produced by learners. For example, criteria such as appropriation and transformativeness (the appropriate use of copyrighted material in the creative process) may provide a means to assess some features of student-produced media, helping students to avoid the perils of plagiarism and engage in remix practices that are creatively generative.

A Call to Action

In summary, we offer these action steps to advance media education in English language arts:

The time is now to bring media education into the mainstream of ELA education. NCTE members should take personal responsibility for this work, working individually and collaboratively at the local, regional, and national levels.
There are many different instructional practices and approaches to media education because of the rapid changes that have occurred in the information and communication ecosystem. NCTE members should make strategic decisions about which approaches to implement with their learners, taking into consideration their needs and using practices that are most relevant to the context of their classroom, school, and community.
explore questions of representation and power through critical reading, listening, and viewing;
use their empowered voices through writing, speaking, and self-expression in multiple genres and formats;
make relevant connections between school and society through the use of digital media and popular culture.
As an essential part of curriculum and instruction in English language arts, these media education themes should be addressed in both preservice and inservice teacher education and professional development through hands-on, minds-on learning.
ELA teachers should participate as active stakeholders, advocates, and co-learners in helping to increase access to digital devices, bandwidth, and digital readiness, and to understand (and challenge) the political economy of digital platforms and computational languages.
In assessing student learning, students and teachers should make use of digital and video annotation tools to provide multidirectional feedback from teachers, learners, and public audiences. Research and policy leadership initiatives should be implemented to help NCTE articulate best practices in assessment for project-based media assignments, including frameworks that support both medium-specific and general criteria for evaluation.

For students to be prepared for success in college and careers, they need high levels of engagement in their own learning and a strong sense of confidence in their identity as learners. For this reason, media education pedagogies can be a key lever in education reform when educators wield influence in ways that support critical, flexible, responsive, and creative thinking.

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This statement is an update of the NCTE position statement on Multimodal Literacies (2005).

Statement Authors

Renee Hobbs, chair, University of Rhode Island
Denise Chapman, Monash University, Australia
Candance M Doerr-Stevens, University of Wisconsin, Milwaukee
Seth D. French, Bentonville High School, AR
Tom Liam Lynch, The New School, New York, NY
Cruz Medina, Santa Clara University, CA
Ernest Morrell, University of Notre Dame, IN
Chris Sloan, Judge Memorial Catholic High School, UT
Lisa Stringfellow, The Winsor School, MA
Kristin Ziemke, Big Shoulders Fund, Chicago, IL

Critical Friends

Bill Bass, Parkway School District, St. Louis, MO
Fred Haas, Hopkinton High School, MA
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Essay on Media – Types, Role, Power, Importance, Disadvantages

Category: Essays and Paragraphs On January 16, 2019 By Mary

Media can be referred to a means of communication that provide people with information and they also store information. There are various types of media that are used to deliver current news and offer entertainment to people. The media is an important tool as it mostly referred to as the voice of the people.

Types of Media

The first type of media is print media . This includes newspapers, magazines and journals. In this type of media, information is written down a bunch of paper and people get to read.

The second type of media is broadcast media . This includes radios and televisions. In this type of media, information is broadcasted over electronic devices.

Internet media is whereby people get information through the internet. This may include through social media sites or in websites.

Examples of Media

Newspapers are an example of print media where information is contained in printed paper.
Televisions are an example of broadcast media where people get information through videos and sound.
A radio is an example of broadcast media where people get information through sound.
Magazines are a type of printed media where people get information from printed paper.
Websites are an example of internet media where people get to get information through the internet.

Purpose of the Media

The main purpose of the media is to provide the people with a platform where they can be informed, educated and given insights. It has the purpose of making sure that information is given to the public in an unbiased way.

Role of the Media

The media has the role of strengthening the society . This is through airing the injustices that happen in the society and educating the society about their rights.
The media has the role of shaping public opinion . It achieves this by providing a platform where the society can air their views.
The media has a role to educate people . It should educate the people to make them more conversant about the changes that are happening in the society.
The media also has the role of informing people . It should provide a platform where people get information that they seek.
The media also has the role of being unbiased . It should provide information to the public with no bias and they should be non-partisan.

Power of the Media

The media is a very powerful tool in the modern society. The power of the media is dependent upon the roles of the media.

When it comes to politics, the media is a powerful tool that is used to uphold democracy. This is through ensuring that there is transparency in how the government is ruling.

It also is powerful when it comes to economies as it is through the media that people get to learn about the threats facing the economy and people hence react accordingly.

The media is also a powerful tool where truth can be put out there without biasness.

Importance of the Media

The media helps to create transparency about what is going on around us. This is because media gives a platform where truths are told with no bias.
The media is also important as it helps to promote democracy . This is by making sure that the public are informed about what is going on in their governments.
The media is also important as it helps to inform and hence reducing ignorance. People get a lot of information through the media.
The media is also important as it helps to warn people about bad weather and hence people can find ways of coping with the weather.
The media also helps to expose injustices that are happening in the society.
The media is important as it provides people with timely information about what is going on around them.
The media is also important as it helps to educate people about various matters like health and the environment.

Disadvantages of the Media

The media causes lack of privacy . This is because at times it tends to expose issues that are too personal and they also investigate people without their consent.
Another disadvantage of the media is that it can carry out inaccurate reporting and this may cause information mishaps among people.
It may also be difficult to limit the accessibility of children to certain media contents. Some the content that is contained in the media is not appropriate for children
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Print media is dead Essay

Introduction.

Since the invention of the creative industry in the world, mass media has been an important industry in propelling creativity through the spread of information within this industry (Campbell & Park 2008). Central to fashion and design, which form an integral part of the creative industry, the media have significantly improved the visibility of this industry.

Historically, print media dominated the fashion and design industry with lots of information in the industry spreading through printed newspapers, magazines, pamphlets, and booklets such as the Vogue Magazine, Allure Magazine, and CT Magazine, among others (Carcani 2007). However, with an intense speed in the integration of advanced information technology models, digital media seems dominative in the media industry (Salman et al. 2011).

The advent of the information communication industry has changed the monotonous use of print media into rapid adoption of digital media to spread information in the fashion and design industry.

For instance, the Vogue Magazine has established its online Vogue website and a mobile application for fashion enthusiasts. This move has raised several concerns about the future of media with few individual aware of the changes dominating mass media. Therefore, this analytical treatise attempts to examine if “the print media is dead.”

Overview of mass media

Mass media is a collective term used in describing communication mediums or technologies used in transferring information to the public. The main reason behind establishing of mass media is to enhance mass communication, which covers an indispensable part of human life (Jothi, Neelamalar, & Prasad 2011). There are two main components of mass media commonly used by people worldwide, which include print media and digital media (Fuery 2009).

Print media is a general term used in describing all means of providing information to public using published materials. Print media involves communication using published material, including newspapers, pamphlets, magazines, and handbooks. According to Fuery (2009), digital media is another means of communication, which is currently dominating the media industry. Digital media is a modern economic and cultural frontier that involves the use of computerized systems to deliver information.

New media theories

As evident in the current literature, very little exists connecting the perceptions existing within the modern media. However, issues pertaining to theorising new media have emerged all over the world and researchers have been gradually developing interest in such approaches (Seiter 2000).

Nonetheless, theorising new media has a long history and streams in connection with the beginning of communication studies though the new media theory began becoming more evident in the 1990s. New media theory has covered mostly on the technological influence that has been influential in developing new channels of communication, including television networks, digital communication platforms, and computer-supported programs that facilitate quick movement of information technology.

This form of communication has been in existence since the discovery of writing. It is limited to use of written words. When promoting products, this type of communication is used to tone down on the complexity of the marketing mix. This approach to communication has cemented its place in the business world because of its formality. Reflectively, written correspondence can be stored and retrieved at a future date.

With the definition of good communications comprising of concise, clear, complete, considerate, correct and courteous communication, written communication fits the bill. Besides, this approach to communication can be revised and edited severally so that the message can have the desired effect.

Due to its permanency, effort is made to ensure that the value of the message is not overstated. This is because of the fact that valuable communication that is stored can be used repeatedly. In addition, written communication includes the internet, billboards, books, newspapers, street signs, brochures, leaflets, and forms, among others in the fashion magazines.

According to behavioural psychologists, behaviours and attitudes can be changed through conditioning. Repetition of an act followed by either punishment or rewards leads to behavioural changes. This indicates how the media can, and has been used to reinforce consumer behaviours. Imitation of authority figures form the basis on which most of the behaviours develop.

Moreover, socialization process forms the basis through which learning takes place among members of a community. With the increase in globalization and the emergence of a global village, print media has taken a front seat in directing the learning process.

This is because of the aspect of validity that is associated with written materials can be easily assimilated in the written information template to fulfil the intended purpose, as was created by the advertiser. Since most of the writings are not done under pressure, the writer or the author takes his or her time in ensuring that the written materials clearly represent what was meant to be communicated.

Written communication is, therefore, taken to represent the official position of the organization on a product or service by the consumers. This is more so due to the capacity for written communication to be legally binding hence makes the consumers trust it as reliable and valid, especially in the fashion industry than digital magazines.

The new media theory postulates that events across the globe are ever-changing in the rapid diffusion world and that at the same time, the traditional media becomes more open to investigation at the context of the arrival of new communication models. This statement may seem true given the gradual development of new digital media that is incorporating aspects of old print media.

Through written media in fashion communication, the probability of salience is doubled, especially on products that are perceived as important in life. For instance, through repetition, the fashion designer is in a position to maintain familiarity in the conscious mind for a particular product as perceived by fashion enthusiasts.

Therefore, through timely appeal to emotions and self prejudice, fashion advertising agencies relying on written media have realized that the human mind is often skewed towards embracing the ‘perceived goodness’ and need to identify with ‘the ideal’. Interestingly, these aspects are clearly painted as perfect in the various written advertisements about fashion products and services.

Print media in the creative industry

For several decades, print media have formed an integral part in the creative industry globally. Popularly described as old or traditional print media; this medium of communication still forms the basis of distinguished means of communication within the fashion media (Jothi et al. 2011).

For instance, the British Vogue magazine and the US Allure magazine have more than ten million fashion enthusiasts subscribers annually. Studies have demonstrated raging debates on the survival of print media in the market with most arguments concluding that print media is nearing its end (Salman et al. 2011). However, the aging out of the print media in the creative industry seems impossible since studies are less provident on their empirical evidence denoting the aging out aspect of the print media.

Seemingly, there is no possibility of dooming print media as it still forms a significant part of fashion media and the creative industry. Specifically, the Vogue magazine of the UK recorded sales of 10 million copies in 2011 alone. Its counterpart in America recorded sales of more than 11 million copies to its loyal subscribers.

Kaul (2012), states that despite the numerous changes in media history characterised by increased Internet consumption, which consequently results in globalisation in almost all aspects of communication, changes in the media landscape are most likely to remain constant.

There is glaring evidence demonstrating how print media still dominate the fashion media. The majority of the digital media is used to incorporate factors that link to the print media.

Alexander Wang, Jason Wu, and Philip Lim are currently leading within the New York Asian-based American designers who have managed to incorporate the design skills from South Asian countries including India and Nepal, through different print fashion magazines such as the BLND Magazine, CanCam Magazine, Elle Magazine, and the famous Glorious Magazine that dominates the Middle East fashion arena.

Sherman (2013) gives comprehensive examples of triumphant designers who hailed from humble backgrounds with little technological awareness to winning more adorable awards.

According to Sherman (2013), Prabal Gurung, who was the winner of the 2012 CFDA Swarovski award meant for awarding best designers of women’s wear and Bibhu Mohapatra, who is renowned for being the Fashion Foundation award-winner are just but local immigrant with little exposure to technology.

With their ability to integrate their local Indian culture through print media such as the Grazia, Femina, and Elle magazines, they have featured among successful designers.

Culture of consumptions

Print media in fashion industry remains relevant, as evidenced in the continued consumption of this form of media component by fashion enthusiasts across the globe. For instance, though produced in Britain, the print Vogue Magazine has a cult like following of loyal subscribers across all the continents since players in the fashion industry find it reliable to advertise their fashion designs.

Print media are a diversified component of journalistic coverage that covers fashion information in a broader spectrum (Fenton 2010). As mentioned before, print media covers fashion information using magazines, newspapers, booklets, and pamphlets (Jothi et al. 2011).

Dynamics in the use and consumption of print media remain significant since they possess numerous domineering factors. The most eminent factor is the popularity of the print media. Kaul (2012) asserts, “Most individuals find reading a newspaper, a magazine, or a book to be easier on paper than via a computer screen, or watching a television program on a television set or a movie on a theatrical screen” (p. 7).

With this preference aspect, familiarisation to the print media increases with the current generation passing this culture to future generations thus, making it impossible for print media to languish. Reflectively, the Vogue Italia and the Vogue Paris print magazines have remained the global tool for making fashion statements.

Print media presented through printed means still have their place in the fashion media where modern means of presenting fashion are attracting modernism even in the fashion itself. The weblog manrepeller.com is an exact replica of the organised information units that skilfully demonstrate how print media is still alive and functioning despite technological forces trying to shove it away (Jenna 2013).

Within this weblog, J. The crew is among the popular noted magazines that keep people posted on the daily events and issues surrounding the fashion industry with stories of common soap operas articulated in daily posts regarding their progress.

According to Jenna (2013), the print magazine, J. Crew, reveals different kinds of attires that can scare men from approaching women, that’s why it harbours the name ‘ Man Repeller.’ Several printed and hand-drawn pictures normally feature in this magazine with important information about certain fashion and artefacts.

Variety of printed features

Print media has proven pivotal in the fashion industry, as fashion media has continuously embraced publishing techniques. Print media is a diverse sector providing a variety of information and features that favour diverse populations, including the young and the old (Heller 2007).

Having no operational complications as compared to digital computerised programs, people of all ages find it more comfortable to access information from published fashion materials, including newspapers and magazines among others (Campbell & Park 2008). With the comprehensive application of artistic incorporated in the print media, people find it more appealing to consume printed fashion media that have attractive features, then straining through complicated computer applications and junky programs searching for information.

Covering almost every notable aspect of social interactions and romantic stories, print media remains most preferable media by adolescent and the middle-aged individuals (Schwittay 2011). Print media in fashion media still play a significant role in capturing readers from the elderly population, as it provides simple terms of perusing through the printed material compared to the eye-straining programs.

Viladas (2011) arguably asserts that print media may deem useless in other paradigms of life but not in the fashion industry where printed material is becoming even more significant.

Drawing facts from the exhibitions of ‘ Archizines’ at the Architectural Association School of Architecture in London, between November fifth and December fourteenth, he managed to access over 60 contemporary architectural journals, magazines, fanzines of more than twenty different countries.

Viladas (2011) notices a great influence of the print media by stating that the current fashion print magazines have developed strong following and admirable types of subscribers with the Vogue brand in the lead in number of annual sales across the global fashion arena.

Advancements of printed technology

Print media in all spheres of life cannot be ignored. In fact, as the world continues to grapple with the globalisation and industrialisation of information technology, print media is still reshaping itself. Kaul (2012), postulates, “newspapers are transforming to adapt to the changing media landscape and are now providing a compelling and integrated experience for readers and advertisers alike” (p. 5).

Despite the changing history of media in the fashion industry and the entire journalism industry, with digital media proving equally valuable in delivering of information electronically, print media is gradually retaliating with numerous comforts (Campbell & Park 2008).

Print media now possesses entirely different features compared to the old print system, with attractive features and comprehensive political, social, and economic aspects embedded in printed materials (Heller 2007). Fashions designed artistically have attracted colours that catch the reader’s attention into purchasing and consuming printed fashion materials.

For instance, the design of the print Allure and Vogue magazines have never disappointed their subscribers. These magazines, among others, remain a fashion statement and a measure of fashion status to fashion enthusiasts. Readers can acquire printed media, which is available locally, and later use them for their own leisure activities like cutting and pasting in diaries, among others.

Perceived new media’s competence over old media

As computerised applications become familiar to users, readers are more likely to adopt and adapt to the consumption of digital products including the enhanced digital media (Andrew 2012). The computerised media system comprises of programs and application systems such as web technologies, social networking sites, and blogs Prasad (2011).

Through fashion journalism, artisans and designers have an enhanced consumption of digital media continuously through advertising and marketing their assortments using the new technology systems. In the context of websites, they form the greatest part of the Internet features that enable fashion industry to interact with people internationally (Andrejevic 2004).

This assertion holds because it allows individuals to communicate easily within a given environment, its design system is capable of dealing with communication with openness as well as enhancing exchange of ideas, and opinions with large geographical cover with the fashion industry.

The social networking system as an integral part of web technologies has significantly increased the possibility of digital media dominance in the fashion media and related aspects. According to Schwittay (2011), social networking technologies have increased and the subsequent impact is eminent in the world covering several social aspects of human life that influence the flow of information and can be useful in marketing fashion and designs globally.

Across the globe, popular social networks have enhanced sharing of culture, fashion, and economical aspects, which are essentials to human life (Andrew 2012).

Social interactions have no particular boundaries and the majority do not have specific conditions to grant membership to users, thus encouraging comprehensive consumption of such networks that easily allow transfer of idea, opinions, and facts among artisans in the fashion industry (Prasad, 2011).

These aspects also broaden the communication between consumers of fashion product designers in the fashion industry by positively increasing the influence of digital media over print media.

The web application designers have enhanced digital media using their creativity to attract a large population into sharing information through social networking and other alternative sites (Andrejevic 2004). Jothi, Neelamalar, and Prasad (2011), assert that social networking websites are communities found online and are capable of sharing activities and interests, typically endowing a variety of means by which users can interact through messaging services, videos, live voice chats, and even blogging services.

Some websites and social networks are attractive, thus they pull users from different geographical areas in sharing business, social, and economical information regarding aspects of fashion and designs (Schwittay 2011). Now, within the fashion industry, the new fashion media is providing room for other attractive businesses to advertise their products in different blends of information.

With the blending and simulation of a variety of product information, job deals, business ideas within fashion websites, and related blogs, there is an increase in the audiences, which may be potential customers to the fashion brands and products.

Variety of IT devices

In the context of IT devices using the digital application, variance in the technological devices are increasingly pushing the need of IT integration in the fashion journalism. Currently, computerised applications are possible and enhanced by the assortments in the IT devices.

Some of the devices that allow computer operations include basic computers and portable devices, including mobile phones, tabs, and laptops. Campbell and Park (2008) affirm, “This shift towards an age where personal communication devices are predominant gives rise to a number of important social changes” (p. 373).

Due to their portability nature, the devices have changed the ways by which people access information by increasing accessibility and enhancing reliability in the provision of information in the fashion industry for readers obtain latest fashion information at their comfort zone, through quick logins.

In fact, as times goes, there is the likelihood that all print media applications may entirely integrate into the digital media to enhance accessibility of information to the public as is the case with the popular Vogue and Femina print fashion magazines.

Reliability of IT information

By integrating IT and digital forms of communication, fashion industry has enhanced information reliability. Readers, especially the new generation, feel that digital media is more accessible and convenient. According to Campbell and Park (2008), with the increasing recognition of computerised applications, readers can obtain information about new fashion within the regions of their stay.

Unlike the print media, where readers have to personally seek the most reliable data through libraries or physically purchase reading materials to obtain the needed information, web searches have enabled readers to access fashion information quickly using digital media (Schwittay 2011).

Currently, there is an increase in the need to enhance media framing, which is a decisive factor in the media fraternity. According to Fenton (2010), media framing is the manner by which people present information and by framing the information, it reduces information bias and priming, thus allowing readers to share information legitimately across the social networks. This aspect may influence fashion media positively.

Mass consumption culture

Digital media communication is increasingly gaining public support, thus increasing its consumption rate through developed consumption culture. Increased applications in the use of the internet has enhanced the adoption rate in the consumerism of the digital media (Salman et al. 2011).

Fashion journalism, which is characterised by enhanced modern fashions, has developed a trendy culture of consumption, especially amongst teenagers who find it more fashionable to use the digitalised media system to acquire information besides being easily portable.

According to Bennett et al. (1985), development in the mass society has consequently resulted to a certain culture referred to as “mass culture” (p. 35). Fork culture, which people used to practice during the historical era, is eroding, not forgetting print media as one of the old forms of communication.

It has now become a family or friendly norm that people are consuming digital media depending on the subsequent trend in the rate of globalisation and industrialisation. With the increasing pace in the adoption of IT applications and enhanced mass culture, print media is likely to become doom in its use and replaced by digital media.

Global efforts in adoption of IT

Globally, almost all countries are positively contributing to the increase in the use of technological operations in different sectors, with mass media industry and fashion media picking courage from this phenomenon. Currently, global plans are underway to make the compulsory shift from analogue systems to digital colour communication systems (Treadaway 2004).

Due to international collaboration and cooperation, the world has managed to integrate into digital systems cutting across all forms of economies, including developed and developing economies that are interested in promoting their creative industries. For instance, the Vogue website and its mobile application have proven to be more reliable than the print version. By a click of a button, subscribers with the Vogue mobile application have the opportunity to read and find new information on fashion.

Other key supportive programs

According to Campbell and Park (2008), despite being the oldest form of electronic media communication, televisions have remarkably played a pivotal role in the digital media since the types of televisions are changing to a more digitalised system, including current innovation strategies like LCDs, LEDs, and plasma TVs.

These TVs, despite being common means of electronic media, they have attractive features including bright viewing angle, backlight features, and attractive screen colour displays that make them easily consumed by clients. Characterised with global digital migration, almost the entire world will enjoy digital services, making it easier for digital media to overcome print media. In fact, the digital media is common tool for advertising the print magazines.

The creative industry has continuously employed modern strategies, including the use of digital communication to enhance their marketing strategies through advertising.

Despite the convenience of digital fashion media, print media has remained convenience and reliability in providing information to fashion enthusiasts across the globe. In fact, several fashion enthusiasts and fashion industry players still prefer print media to digital media given its simplicity nature, diversity in its products, and entertaining aspect in the fashion journalism. From the above reflection, it is in order to state that the print media is not dead.

The print media has remained reliable in the fashion industry since print fashion magazines are associated with status and fashion statement. It is tasking to unmask quantifiable effects of written media on people’s minds since the resultant effects are sometimes negligible and very simple. However, it is apparent that written media have direct influence on involuntary response effects and the order in which they occur.

Reference List

Andrejevic, M. 2004, “Little Brother is Watching: The Webcam Subculture and the Digital Enclosure”, in A McCarthy & N Couldry (eds), Mediaspace: place, scale, and culture in a media age , Routledge, New York, pp. 109-124.

Andrew, M. 2012, ‘Embracing Media Advancement for Realisation of Millennium Development Goals in Kenya’, Mass Communication Journalism, vol.2 no. 5, pp. 1-3.

Bennett, T., Curran, J., Gurevitch, M. & Wollacott, J. 1982, Theories of media, theories of society in culture, society and the media, Methuen & Co. Ltd, Massachusetts.

Campbell, S. & Park J., 2008, ‘Social Implications of Mobile Telephony: The Rise of Personal Communication Society’, Sociology Compass, vol.2 no. 2, pp.371-387.

Carcani, E. 2007, Mapping of creative industries in Albania . Web.

Fenton, N. 2010, New media, old news: journalism and democracy in digital age, Sage, London.

Fuery, K. 2009, New media: culture and image , Palgrave Macmillan, Basingstoke.

Heller, D. 2007, Makeover television: realities remodelled , IBTauris, London.

Jenna, O. 2013, The man repeller . Web.

Jothi, S., Neelamalar, M. & Prasad, S., 2011, ‘Analysis of social networking sites: A study on effective communication strategy in developing brand communication’, Journal of Media and Communication Studies, vol. 3 no.7, pp. 234-242.

Kaul, V. 2012, ‘Changing Paradigms of Media Landscape in the Digital Age’, J Mass Communication Journalism, vol. 2 no. 2, pp. 7-9.

Salman, A., Ibrahim, F., Abdullah, M., Mustaffa, N. & Mahbob, M. 2011,‘The Impact of New Media on Traditional Mainstream Mass Media’, The Innovation Journal: The Public Sector Innovation Journal, vol.16 no.3, pp.2-11.

Schwittay, A. 2011, ‘New Media Practices in India: Bridging Past and Future, Markets and Development, ‘ International Journal of Communication, vol.5, pp. 349-379.

Seiter, E. 2000, “Television and the Internet”, in T Caldwell (ed), Theories of new media, The Athlone Press, London, pp. 99-112.

Sherman, L. 2013, South Asian American Designers with Strong Ties to Home Make Their Mark. Web.

Treadaway, C. 2004, ‘Digital Imagination: the impact of digital imaging on printed textiles’, The Journal of Cloth and Culture, vol. 2 no. 3, pp. 1-14.

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Short Essay on Power of Media [100, 200, 400 Words] With PDF

In today’s lesson, you will learn how you can write short essays on ‘Power of Media.’ There will be three different sets of short essays on the same topic covering different word limits.

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Short Essay on Power of Media in 100 Words

The term ‘’media’’ is derived from the word ‘’medium’’, which refers to the way through which information is transferred from one person to another. Media as the collection of several types of equipment enable the spreading of news and messages far and wide.

Several modes of communication like television, telephone, radio, internet, newspaper, advertisements, allow us to impart knowledge about important issues in our life. Media is extremely powerful in its speed of spreading accurate information. At any specific time, we observe how media personals work at several places and give us the news most required. Any scandal, rumour, facts, everything is noted by the media and explained to us in due course.

Short Essay on Power of Media in 200 Words

Media is the way of mass communication and entertainment. It is the process through which the masses of people are communicated and united under one single piece of information. Media or the several forms of information medium fall under the group of information technology.

All of them act together to deliver error-free news and information so that democracy is not disturbed by fake information. Media includes newspapers, magazines, telephone, television, internet, advertisement, emails, messages, cinemas, and others. Media acts through both audio and visual effects to create the maximum effect.

The biggest power of media lies in its potential to persuade people to take necessary action. When we hear a newsreader dictating the news, then the listeners are swayed by the intonation of the reader. The person speaks in order to claim the truthfulness of the piece of information. In the exact same manner, a newspaper is organized to direct the opinions of the readers in a certain course.

Advertisements are the most powerful ways of media. We are highly influenced by it and inspired to take ready actions that are necessary. At present, the internet is the media that share all news with the greatest speed.

Short Essay on Power of Media in 400 Words

The influence of media in our lives is of immense importance. It not only imparts us news and pieces of information but is the biggest source of entertainment. Cinema and music as parts of media give us pure joy and happiness, which also enables us to entertain ourselves. Yet the majority of the media is concentrated on gathering correct information and delivering it to the country.

Media includes newspapers, radio, T.V., telephone, internet, advertisements, placards and posters, and others. All these are our constant companions that allow us to form our opinions on different issues regarding life, society, and country.

Media is powerful in its mode of persuasion. The biggest capacity of any media equipment is that it can easily manipulate the opinion of people and allow them to form a specific sort of perspective. The best weapon in this regard is the newspaper. The way a newspaper is arranged and the headlines are prepared, makes this persuasion quite easy. The visual and literal aspects of a newspaper are the sole power of media. The same goes for the advertisements as well.

The visual and written content of advertisements equally influences us to buy a product or service. For the newsreaders, their intonation is the power. The way they narrate a news story enables listeners to realize the significance of the news. The diction of a newsreader is important in this regard that helps to grab the attention of the people. Media is the potential way to unite the country under one principle and equal opinion. The issue lies with the efficiency of the journalist.

He risks every danger so as to collect authentic news for the benefit of mankind. The efficiency of the strength of media lies at every stratum of collecting the information and converting it into the news. Be it the print media or the audio method, all require this adept nature to strongly create a safe environment for news channels.

Media is both effective and effective. In this regard, the nature of the internet can be considered. Even in the most difficult circumstances internet becomes the den of evil and fake news. It creates unnecessary commotion among innocent folks and is equally responsible for disrupting the peace and stability of the nation.

The capacity to create public opinion is used for dangerous purposes and the power of media is wasted for the benefit of evil people. It is thus the knowledge of the people to not accept all news blindly. Media is effective in spreading the news within the shortest period. However, careful utilization of this power is expected.

Hopefully, after going through this session, you have a holistic idea about writing short essays on the topic ‘Power of Media.’ I have written these essays in very simple words for a better understanding of all kinds of students. Kindly comment down your doubts, if you still have any.

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Essay On Role of Media with Quotations

Essay on the role of media for matric, fa, fsc, 2nd year, intermediate, ba and bsc.

Here is an essay on Role of Media for the students of 10th Class, 12th Class and graduation. Students can write the same essay under the question, Essay on Role of Media, Role of Media in Our Society, Essay on Role of Media in Pakistan and Role of Media Essay. This essay will discuss the different types of media like Print Media, Electronic Media and the Internet.

Role of Media Essay with Quotes

All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.

“Whoever controls the media, controls the mind” (Jim Morrison)

Mass media is a unique feature of modern society. It includes all means of communication like television, radio, newspapers and the internet. All these are a source of information, education and entertainment. Today, media is considered as the fourth pillar of the state all over the world, Lord Macaulay had given this status to media.

Media helps us to know about current affairs. Media persons put their lives in danger during their live coverage of terrorist attacks or natural disasters just to update us. This is how many countries are able to contribute to the affected areas. Without medi9a our life is incomplete and is like a lamp without oil.

The debate on the role of media is, in fact, a debate on a changing world. Its role in updating the people about the happenings around the world is great importance. Media is just a reflection of social realities. The importance of media is so great that it is viewed as the fourth pillar of democracy. It has a great role to play in the progress of a nation. It has to be very careful and responsible for its role. It has got to be free, fair and impartial in order to change our society and improve our living conditions.

I fear three newspapers more than a hundred thousand bayonets. (Napoleon)

Media can be used as a weapon against all the social evils that hamper our national progress. It can prove very helpful in bringing about unity among the masses. Media has the power to criticize and pressurize the wrongdoings and wrong policies of the government. It not only informs, educates and entertains people but also moulds public opinion. It basically works towards the betterment of society as a whole. Without the active and positive role of media, our nation will remain handicapped. It will be like a ship without a captain.

It has awakened man to live in peace with himself and with the forces of nature around him. It has made us enlightened and broadminded, and it will continue to change our outlook towards things. It has made the world a global village and has brought people closer to one another.

The world has already changed significantly, and the change is still going on. People have become more and more aware of their rights and liabilities. Wrongdoing now remains no longer hidden. Though corruption seems to have permeated the very social fabric of our society. The corrupt people are being exposed through Media to people. Thus, true democracy is impossible without the role of media. Media’s fair role will surely change the diseased society into a healthy one.

“The goal here is to build a brand around social relevance in media. (Jeff Skol)

2. Role of Media Essay for Class 10, Class 12 and Graduation

The mass media mean the sources of information and entertainment which are available to the public or masses of a country. These media play an important role in building public opinion in a democratic country. They are divided into two kinds; print media and electronic media.

Print media include newspapers, books and magazines, electronic media; consist of radio, television and the internet. Media are a great source of information and entertainment for all type of people. Nobody can deny their influence. Everybody looks to them to get information about their country, nation, religion and culture. They exercise a great influence on the workers, teachers, doctors, businessmen and all type of professionals. If media are stopped from yielding information to the public, the entire world would plunge into darkness and ignorance. They build our knowledge and strengthen our opinion about different things.

The mass media control our mind. We believe whatever they propagate. We come to know about the life of our villages, cities and towns through mass media. We come across the rise and fall in business, agriculture and industry through mass media. Let a minor incident happen in any part of the World, we come to know each detail of it through mass media. Mass media make a record of everything which takes place in the world. They do not hide anything from the public eye.

The electronic media have governed and dominated the mind of the public in a very forceful manner. The radio and television bring to everyone, aware of the religious and cultural life of every country in the world. Even a lay-man knows many things about the latest discoveries and inventions taking place in the world. It is because of electronic media that people were able to watch the murder of J.F. Kennedy and attack on Regon. They were also able to watch live coverage of the funeral of Diana, attack on the World Trade Centre and the bomb blast at different places. The mass media tell us about hurricanes, earthquakes and river floods in a graphic manner. They record for the masses the details of bomb blasts, suicide attacks and other acts of violence and aggression.

The mass media are a great source of building public opinion. They build our knowledge and educate our sentiments. We form our own opinion about politics, religion, business under the influence of mass media. Even the man on the street has his opinion about the performance of the rulers. He can easily decide whom he should vote in the coming election. He can form a reliable judgment about the business trends going on in the country.

The mass media educate a domestic woman about cooking, medicine and elementary nursing of children. The children have an informative and entertaining program of their mental standard. They can build their knowledge about different branches of knowledge at a very early stage.

The Internet is the latest addition to the mass media. Through it, we are connected to the computer network of the world. Through it, we are connected with the activities of the world within no time. We are connected with the universities, offices, firms, business concerns and other nerve centres of life within no time. We can pay our bills, fees of admission ant adjust our bank accounts through the internet. The internet provides us jobs alerts and suitable matches for marriage. It connects us with the latest discoveries in the field of medicine, surgery, wireless, industry and latest technology of every field within no time. We can plan our journey and devise a better route for the journey through the weather report forecast by it.

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Essay On Print Media. 1510 Words7 Pages. It is safe to say that advertising, and the media will not be the same without the printed word. Print Media is basically a means of mass communication in which the industry is involved with the distribution of printed publications such as newspapers, magazines, books and brochures.
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The first essay is a long essay on Role of Media of 400-500 words. This long essay about Role of Media is suitable for students of class 7, 8, 9 and 10, and also for competitive exam aspirants. The second essay is a short essay on Role of Media of 150-200 words. These are suitable for students and children in class 6 and below.
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The debate on the role of media is, in fact, a debate on a changing world. Its role in updating the people about the happenings around the world is great importance. Media is just a reflection of social realities. The importance of media is so great that it is viewed as the fourth pillar of democracy. It has a great role to play in the progress ...
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