how to write a methods in context essay

• International
• Schools directory
• Resources Jobs Schools directory News Search

Writing a methods in Context essay guide

Subject: Sociology

Age range: 16+

Resource type: Assessment and revision

Last updated

21 October 2022

• Share through email
• Share through twitter
• Share through linkedin
• Share through facebook
• Share through pinterest

This guide provides a structure to answer the 20 mark AQA essay linking methods in context to education with an example of an exam question

Tes paid licence How can I reuse this?

Your rating is required to reflect your happiness.

It's good to leave some feedback.

Something went wrong, please try again later.

This resource hasn't been reviewed yet

To ensure quality for our reviews, only customers who have purchased this resource can review it

Report this resource to let us know if it violates our terms and conditions. Our customer service team will review your report and will be in touch.

Not quite what you were looking for? Search by keyword to find the right resource:

Final dates! Join the tutor2u subject teams in London for a day of exam technique and revision at the cinema. Learn more →

Reference Library

Collections

• See what's new
• All Resources
• Student Resources
• Assessment Resources
• Teaching Resources
• CPD Courses
• Livestreams

Study notes, videos, interactive activities and more!

Sociology news, insights and enrichment

Currated collections of free resources

Browse resources by topic

• All Sociology Resources

Resource Selections

Currated lists of resources

Methods in Context: AQA A Level Sociology Topic Essays (20 Marks)

in Worked Answers

This resource provides a series of exemplar 20-mark essays for questions on Methods in Context.

Available for immediate download after checkout

• Share on Facebook
• Share on Twitter
• Share by Email

Take a look inside!

Download a free sample of this resource.

• Description
• Delivery & returns

The Methods in Context questions covered by this digital resource are:

• Applying material from Item A and your knowledge of research methods…
• Evaluate the strengths and limitations of closed questionnaires for the study of gender and subject choice
• Evaluate the strengths and limitations of field experiments for the study of teacher labelling in classrooms
• Evaluate the strengths and limitations of group interviews for the study of class differences in educational achievement
• Evaluate the strengths and limitations of laboratory experiments for the study of teachers’ expectations of pupils
• Evaluate the strengths and limitations of non-participant observations for the study of the impact of setting on educational achievement
• Evaluate the strengths and limitations of official statistics for the study of attendance within schools
• Evaluate the strengths and limitations of official statistics for the study of educational achievement amongst different ethnic groups
• Evaluate the strengths and limitations of participant observations for the study of anti-school subcultures
• Evaluate the strengths and limitations of postal questionnaires for the study of parents’ attitudes towards their child’s education
• Evaluate the strengths and limitations of unstructured interviews for the study of gender identities within schools

Digital Resources

If your purchase is available as an 'Instant Download' and you choose this format, your resources will be available for download immediately after checkout within your mytutor2u account. If you do not already have an account, you will create one as part of the checkout process.

Printed Resources

If your purchase is available as a 'Printed Resource', tutor2u uses DPD to deliver your resources.

In most cases, it will arrive the following day (if ordered before 3pm), but at busy times can take up to 3 working days. You will receive tracking information usually via email to track your parcel(s).

The office is open Monday to Friday, so any orders placed after 3pm on a Friday or at the weekend, will not be shipped until the following Monday.

Returns Policy

Due to the nature of our digital resources, we do not normally offer any refunds for materials purchased from us. Our materials are not sold with digital rights protection - you are able to use them straightaway without password protection.

Each of our learning resources has a sample, extract, preview or detailed description supplied which clearly describes the content and purpose of each item. This gives you - the customer - a clear understanding of what you are purchasing.

Due to immediate access of digital resources, no refunds will be offered.

If you are unhappy with the content of your tutor2u resources, please let us know why and we will do all that is reasonable to meet your requirements.

If you have received damaged merchandise then we will ship another free of charge.

We will endeavour to arrange the appropriate refund or return within 7 working days of the matter being notified to our office.

To contact the tutor2u office about your transaction, please email [email protected] or call the office on 01937 848885.

This returns policy does not affect your statutory rights.

School network license

This licence permits you to make the resource available to all student and staff in the subscribing institution, either in digital and/or print form (including photocopying).

The resource may be distributed via a secure virtual learning environment, however it must not be made available on any public or insecure website or other platform.

The resource may not be distributed to other institutions that are members of the same academy chain or similar organisation; each individual institution must have a separate school network licence.

• Worked Answers

Our subjects

• › Criminology
• › Economics
• › Geography
• › Health & Social Care
• › Psychology
• › Sociology
• › Teaching & learning resources
• › Student revision workshops
• › Online student courses
• › CPD for teachers
• › Livestreams
• › Teaching jobs

Boston House, 214 High Street, Boston Spa, West Yorkshire, LS23 6AD Tel: 01937 848885

• › Contact us
• › Terms of use
• › Privacy & cookies

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base

The Beginner's Guide to Writing an Essay | Steps & Examples

An academic essay is a focused piece of writing that develops an idea or argument using evidence, analysis, and interpretation.

There are many types of essays you might write as a student. The content and length of an essay depends on your level, subject of study, and course requirements. However, most essays at university level are argumentative — they aim to persuade the reader of a particular position or perspective on a topic.

The essay writing process consists of three main stages:

• Preparation: Decide on your topic, do your research, and create an essay outline.
• Writing : Set out your argument in the introduction, develop it with evidence in the main body, and wrap it up with a conclusion.
• Revision:  Check your essay on the content, organization, grammar, spelling, and formatting of your essay.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

Essay writing process, preparation for writing an essay, writing the introduction, writing the main body, writing the conclusion, essay checklist, lecture slides, frequently asked questions about writing an essay.

The writing process of preparation, writing, and revisions applies to every essay or paper, but the time and effort spent on each stage depends on the type of essay .

For example, if you’ve been assigned a five-paragraph expository essay for a high school class, you’ll probably spend the most time on the writing stage; for a college-level argumentative essay , on the other hand, you’ll need to spend more time researching your topic and developing an original argument before you start writing.

Prevent plagiarism. Run a free check.

Before you start writing, you should make sure you have a clear idea of what you want to say and how you’re going to say it. There are a few key steps you can follow to make sure you’re prepared:

• Understand your assignment: What is the goal of this essay? What is the length and deadline of the assignment? Is there anything you need to clarify with your teacher or professor?
• Define a topic: If you’re allowed to choose your own topic , try to pick something that you already know a bit about and that will hold your interest.
• Do your research: Read  primary and secondary sources and take notes to help you work out your position and angle on the topic. You’ll use these as evidence for your points.
• Come up with a thesis:  The thesis is the central point or argument that you want to make. A clear thesis is essential for a focused essay—you should keep referring back to it as you write.
• Create an outline: Map out the rough structure of your essay in an outline . This makes it easier to start writing and keeps you on track as you go.

Once you’ve got a clear idea of what you want to discuss, in what order, and what evidence you’ll use, you’re ready to start writing.

The introduction sets the tone for your essay. It should grab the reader’s interest and inform them of what to expect. The introduction generally comprises 10–20% of the text.

1. Hook your reader

The first sentence of the introduction should pique your reader’s interest and curiosity. This sentence is sometimes called the hook. It might be an intriguing question, a surprising fact, or a bold statement emphasizing the relevance of the topic.

Let’s say we’re writing an essay about the development of Braille (the raised-dot reading and writing system used by visually impaired people). Our hook can make a strong statement about the topic:

The invention of Braille was a major turning point in the history of disability.

2. Provide background on your topic

Next, it’s important to give context that will help your reader understand your argument. This might involve providing background information, giving an overview of important academic work or debates on the topic, and explaining difficult terms. Don’t provide too much detail in the introduction—you can elaborate in the body of your essay.

3. Present the thesis statement

Next, you should formulate your thesis statement— the central argument you’re going to make. The thesis statement provides focus and signals your position on the topic. It is usually one or two sentences long. The thesis statement for our essay on Braille could look like this:

As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness.

4. Map the structure

In longer essays, you can end the introduction by briefly describing what will be covered in each part of the essay. This guides the reader through your structure and gives a preview of how your argument will develop.

The invention of Braille marked a major turning point in the history of disability. The writing system of raised dots used by blind and visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

Write your essay introduction

The body of your essay is where you make arguments supporting your thesis, provide evidence, and develop your ideas. Its purpose is to present, interpret, and analyze the information and sources you have gathered to support your argument.

Length of the body text

The length of the body depends on the type of essay. On average, the body comprises 60–80% of your essay. For a high school essay, this could be just three paragraphs, but for a graduate school essay of 6,000 words, the body could take up 8–10 pages.

Paragraph structure

To give your essay a clear structure , it is important to organize it into paragraphs . Each paragraph should be centered around one main point or idea.

That idea is introduced in a  topic sentence . The topic sentence should generally lead on from the previous paragraph and introduce the point to be made in this paragraph. Transition words can be used to create clear connections between sentences.

After the topic sentence, present evidence such as data, examples, or quotes from relevant sources. Be sure to interpret and explain the evidence, and show how it helps develop your overall argument.

Lack of access to reading and writing put blind people at a serious disadvantage in nineteenth-century society. Text was one of the primary methods through which people engaged with culture, communicated with others, and accessed information; without a well-developed reading system that did not rely on sight, blind people were excluded from social participation (Weygand, 2009). While disabled people in general suffered from discrimination, blindness was widely viewed as the worst disability, and it was commonly believed that blind people were incapable of pursuing a profession or improving themselves through culture (Weygand, 2009). This demonstrates the importance of reading and writing to social status at the time: without access to text, it was considered impossible to fully participate in society. Blind people were excluded from the sighted world, but also entirely dependent on sighted people for information and education.

See the full essay example

The conclusion is the final paragraph of an essay. It should generally take up no more than 10–15% of the text . A strong essay conclusion :

• Returns to your thesis
• Ties together your main points
• Shows why your argument matters

A great conclusion should finish with a memorable or impactful sentence that leaves the reader with a strong final impression.

What not to include in a conclusion

To make your essay’s conclusion as strong as possible, there are a few things you should avoid. The most common mistakes are:

• Including new arguments or evidence
• Undermining your arguments (e.g. “This is just one approach of many”)
• Using concluding phrases like “To sum up…” or “In conclusion…”

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

Write your essay conclusion

Checklist: Essay

My essay follows the requirements of the assignment (topic and length ).

My introduction sparks the reader’s interest and provides any necessary background information on the topic.

My introduction contains a thesis statement that states the focus and position of the essay.

I use paragraphs to structure the essay.

I use topic sentences to introduce each paragraph.

Each paragraph has a single focus and a clear connection to the thesis statement.

I make clear transitions between paragraphs and ideas.

My conclusion doesn’t just repeat my points, but draws connections between arguments.

I don’t introduce new arguments or evidence in the conclusion.

I have given an in-text citation for every quote or piece of information I got from another source.

I have included a reference page at the end of my essay, listing full details of all my sources.

My citations and references are correctly formatted according to the required citation style .

My essay has an interesting and informative title.

I have followed all formatting guidelines (e.g. font, page numbers, line spacing).

Your essay meets all the most important requirements. Our editors can give it a final check to help you submit with confidence.

Open Google Slides Download PowerPoint

An essay is a focused piece of writing that explains, argues, describes, or narrates.

In high school, you may have to write many different types of essays to develop your writing skills.

Academic essays at college level are usually argumentative : you develop a clear thesis about your topic and make a case for your position using evidence, analysis and interpretation.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

A topic sentence is a sentence that expresses the main point of a paragraph . Everything else in the paragraph should relate to the topic sentence.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

Is this article helpful?

Other students also liked.

• How long is an essay? Guidelines for different types of essay
• How to write an essay introduction | 4 steps & examples
• How to conclude an essay | Interactive example

More interesting articles

• Checklist for academic essays | Is your essay ready to submit?
• Comparing and contrasting in an essay | Tips & examples
• Example of a great essay | Explanations, tips & tricks
• Generate topic ideas for an essay or paper | Tips & techniques
• How to revise an essay in 3 simple steps
• How to structure an essay: Templates and tips
• How to write a descriptive essay | Example & tips
• How to write a literary analysis essay | A step-by-step guide
• How to write a narrative essay | Example & tips
• How to write a rhetorical analysis | Key concepts & examples
• How to Write a Thesis Statement | 4 Steps & Examples
• How to write an argumentative essay | Examples & tips
• How to write an essay outline | Guidelines & examples
• How to write an expository essay
• How to write the body of an essay | Drafting & redrafting
• Kinds of argumentative academic essays and their purposes
• Organizational tips for academic essays
• The four main types of essay | Quick guide with examples
• Transition sentences | Tips & examples for clear writing

"I thought AI Proofreading was useless but.."

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

• If you are writing in a new discipline, you should always make sure to ask about conventions and expectations for introductions, just as you would for any other aspect of the essay. For example, while it may be acceptable to write a two-paragraph (or longer) introduction for your papers in some courses, instructors in other disciplines, such as those in some Government courses, may expect a shorter introduction that includes a preview of the argument that will follow.  
• In some disciplines (Government, Economics, and others), it’s common to offer an overview in the introduction of what points you will make in your essay. In other disciplines, you will not be expected to provide this overview in your introduction.  
• Avoid writing a very general opening sentence. While it may be true that “Since the dawn of time, people have been telling love stories,” it won’t help you explain what’s interesting about your topic.  
• Avoid writing a “funnel” introduction in which you begin with a very broad statement about a topic and move to a narrow statement about that topic. Broad generalizations about a topic will not add to your readers’ understanding of your specific essay topic.  
• Avoid beginning with a dictionary definition of a term or concept you will be writing about. If the concept is complicated or unfamiliar to your readers, you will need to define it in detail later in your essay. If it’s not complicated, you can assume your readers already know the definition.  
• Avoid offering too much detail in your introduction that a reader could better understand later in the paper.
• picture_as_pdf Introductions

• Link to facebook
• Link to linkedin
• Link to twitter
• Link to youtube
• Writing Tips

How to Write an Excellent Essay Introduction

3-minute read

• 27th September 2022

Love it or hate it, essay writing is a big part of student life. Writing a great essay might seem like a daunting task, especially when you’re staring at a blank document, but there are formulas you can follow to make sure your paper hits the mark.

When you plan your essays , don’t neglect your introduction! It might seem like a trivial part of the paper, but it can make it or break it. A badly written introduction can leave your reader feeling confused about the topic and what to expect from your essay.

To help your writing reach its full potential, we’ve put together a guide to writing an excellent essay introduction.

How to Write an Essay Introduction

An essay introduction has four main steps:

●  Hook your reader

●  Provide context

●  Present your thesis statement

●  Map your essay

Hook Your Reader

The first part of your introduction should be the hook. This is where you introduce the reader to the topic of the essay. A great hook should be clear, concise, and catchy. It doesn’t need to be long; a hook can be just one sentence.

Provide Context

In this section, introduce your reader to key definitions, ideas, and background information to help them understand your argument.

Present Your Thesis Statement

A thesis statement tells the reader the main point or argument of the essay. This can be just one sentence, or it can be a few sentences.

Map Your Essay

Before you wrap up your essay introduction, map it! This means signposting sections of your essay. The key here is to be concise. The purpose of this part of the introduction is to give your reader a sense of direction.

Here’s an example of an essay introduction:

Hook: Suspense is key for dramatic stories, and Shakespeare is well-known and celebrated for writing suspenseful plays.

Context: While there are many ways in which Shakespeare created suspension for his viewers, two techniques he used effectively were foreshadowing and dramatic irony. Foreshadowing is a literary device that hints at an event or situation that is yet to happen. Dramatic irony is a literary technique, originally used in Greek tragedy, by which the full significance of a character’s words or actions is clear to the audience or reader, although it is unknown to the character.

Find this useful?

Subscribe to our newsletter and get writing tips from our editors straight to your inbox.

Thesis statement: Foreshadowing and dramatic irony are two powerful techniques that Shakespeare used to create suspense in literature. These methods have been used to keep the reader intrigued, excited, or nervous about what is to come in many of his celebrated works.

Essay mapping: In this essay, I will be detailing how Shakespeare uses foreshadowing and dramatic irony to create suspense, with examples from Romeo and Juliet and Othello.

Pro tip: Essays take twists and turns. We recommend changing your introduction as necessary while you write the main text to make sure it fully aligns with your final draft.

Proofread and Editing

Proofreading is an essential part of delivering a great essay. We offer a proofreading and editing service for students and academics that will provide you with expert editors to check your work for any issues with:

●  Grammar

●  Spelling

●  Formatting

●  Tone

●  Audience

●  Consistency

●  Accuracy

●  Clarity

Want 500 words of your work proofread completely free of charge?

Share this article:

Post A New Comment

Got content that needs a quick turnaround? Let us polish your work. Explore our editorial business services.

What is a content editor.

Are you interested in learning more about the role of a content editor and the...

4-minute read

The Benefits of Using an Online Proofreading Service

Proofreading is important to ensure your writing is clear and concise for your readers. Whether...

2-minute read

6 Online AI Presentation Maker Tools

Creating presentations can be time-consuming and frustrating. Trying to construct a visually appealing and informative...

What Is Market Research?

No matter your industry, conducting market research helps you keep up to date with shifting...

8 Press Release Distribution Services for Your Business

In a world where you need to stand out, press releases are key to being...

How to Get a Patent

In the United States, the US Patent and Trademarks Office issues patents. In the United...

Make sure your writing is the best it can be with our expert English proofreading and editing.

ReviseSociology

A level sociology revision – education, families, research methods, crime and deviance and more!

Research Methods Essays – How to Write Them

Last Updated on April 17, 2017 by

Essay planning and writing for the AS and A Level sociology exams – hints and tips

The research methods section of the AS sociology 7191 (2) exam (research methods and topics in sociology) consists of one short answer question (out of 4 marks) and one essay question (out of 16 marks).

You should aim to spend approximately 20-25 minutes answering this essay question

This longer methods question will nearly always ask you to evaluate either the strengths or limitations of a particular method, for example ‘Evaluate the strengths of using social surveys in Social Research’.

This means that you will need to evaluate either the strengths or the limitations of the particular method as directed in the question.

You should always use the following structure whether talking about strengths or limitations of the method. Remember that you will need to emphasis the relevant sections depending on whether you are asked to evaluate strengths or limitations.

Define the method

Explain why Positivists like or dislike the method

Explain why Interpretivists like or dislike the method

Validity – explain why the method has good or bad validity

Reliability – explain why the method has good or bad reliability

Representativeness – explain how easy it is to get a large, representative sample

Practical factors – explain what practical strengths or limitations the method has

Ethical issues – explain any ethical problems associated with the method, or talk about the ethical strengths as appropriate

Say what kind of topics this method is useful for researching and why

Say when you wouldn’t use this method and why

Compare the relative strengths and weaknesses of different types of the method.

It is good practice to use examples of actual examples of research studies that have used the method under examination, preferably woven into the body of the essay.

It is also good practice to distinguish between different ways of doing the method throughout, as you are asked to do in number 11.

You can remember the above 11 point plan by memorizing the handy acronym DPIVRRPETTC

If you like this sort of thing, then you might like to purchase more of the same…

Related Posts 

Methods in Context Essay Template

Assessment Objectives and Key Skills in A Level Sociology – for an explanation of what ‘evaluation’ means

AQA Assessment Resources – AS paper 2 has an example of a pure research methods question.  

Share this:

• Share on Tumblr

One thought on “Research Methods Essays – How to Write Them”

• Pingback: AS and First Year A Level Sociology – Whole Course Overview | ReviseSociology

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Discover more from ReviseSociology

Subscribe now to keep reading and get access to the full archive.

Continue reading

Skip navigation

• Log in to UX Certification

World Leaders in Research-Based User Experience

Planning research with generative ai.

April 5, 2024 2024-04-05

• Email article
• Share on LinkedIn
• Share on Twitter

AI chatbots (like ChatGPT, Google’s Gemini, and Microsoft Copilot) can support UX researchers of all experience levels in planning their research.

In This Article:

What is a research plan, using ai chatbots to write a research plan.

Good research always starts with a plan.

A research plan is a document that outlines the research objectives and how the research will be executed.

Research plans should include:

• The research goals or questions that the research is hoping to achieve or answer
• The method to be used and a description of how it will be carried out
• The tasks or questions that will be given to study participants
• The profile of the target participants
• The screener questionnaire used to recruit participants

Creating a research plan can be time-consuming. Even with a good template, a researcher must generate research questions, select the appropriate method(s), decide how to run sessions, and often create study collateral (like screeners and tasks) from scratch. The good news is that AI can help with many, if not all, of these tasks!

It can be tempting to just ask an AI tool to give you a research plan for a project. Don’t do that.

❌ Bad Prompt : Generate a research plan for a usability test of a food-delivery app.

This kind of request results in a generic, template-like response, partly because AI lacks the context to propose a complete research plan and partly because of how the model has been trained.

To construct a useful research plan, deconstruct the plan into parts and have the AI chatbot tackle each part individually. You can assemble responses in a final research plan.

Don’t expect the AI to ask you the right questions in order to get a comprehensive outcome. View the AI tool as a UX assistant , not as a UX mentor. You need to feed into the AI all the steps and details you want it to consider.

Follow the steps below for the best results.

Step 1: Provide Context

Imagine asking an experienced colleague for recommendations on what research study to run without giving them any context on what project you’re working on and what you’re trying to achieve. They would probably say, "It depends on what you’re trying to learn.” Conversing with AI presents no exception.

Start your conversation with enough context , especially if the AI tool does not already have this information stored about you or your current project. ( ChatGPT 4 allows users to store context for each new conversation.)

The contextual information you share should include who you work for, the scope of your project, and what you’re looking to achieve. Remember that some AI tools may use your conversations to train their models, so share only information you would be comfortable with being in the open domain.

 Prompt Template: I work for [type or organization] . My company provides [what kind of product, service, or experience] . I need to run a user-research study to learn [something about users or a problem] .

Step 2: Generate Research Questions

After providing the AI tool with context, ask it to suggest specific research questions for the study. Here’s an example from a recent study on research repositories that I conducted for NN/g.

Prompt Example: I will run a research study and report on how UX practitioners across different organizations set up and use research repositories. Please generate 10 research questions that would be suitable for this sort of study.

It’s a good idea to ask generative AI tools for more options or ideas than you think you’ll need, because some will not be a good fit.

Microsoft Copilot responded to the prompt above with the 10 research questions below.

10 Research questions generated by Microsoft Copilot

Who are the primary users of the research repository within different organizations? What motivates users to engage with the research repository? How do different teams (design, product, sales, marketing) access and benefit from the research repository? What challenges do practitioners face when contributing to or retrieving information from the repository? What types of research artifacts (reports, raw data, templates) are most commonly stored in the repository? How do organizations structure their research repositories? What tools and templates are commonly used to facilitate research repository management? How do practitioners ensure the quality and accuracy of information in the repository? What impact does the research repository have on decision-making and project outcomes? What strategies can organizations implement to encourage widespread adoption and active participation in the research repository?

To broaden your pool of research questions, ask for further research questions or provide the same prompt in a new session. Repeat this process as many times as you need to generate a list that feels exhaustive of what you’d like to learn.

Some of the research questions Copilot generated for me were appropriate, and others were not. As a result, I had AI generate more research questions to choose from.

Unfortunately, most AI chatbots don’t offer an easy way to dismiss suggestions or combine specific responses and work from only these (a behavior called apple-picking ).

Pulling in generated research questions into an offline document (like a FigJam or Google Doc) allows you to easily group items, remove duplicates, or reword suggested research questions.

Begin a new chat session with your selected and refined set of research questions, so that the unwanted research questions are removed from the chat history.

Step 3: Request Methods

After sharing the context and your chosen research questions, ask the AI tool to identify suitable research methods.

Example Prompt : What study would you suggest to answer these research questions? Please be specific; cite which research questions would be answered by which research method if you suggest multiple methods.

Generative-AI advice is not always good advice. Often, these tools will suggest various methods and suggest you triangulate data from multiple sources. This approach is not always needed. Also, not all methods will be practical or the best fit for your study. Additionally, AI may suggest interviews and focus groups even for research questions better suited to a behavioral research method .

Ask AI chatbots to tell you which research methods would be suited to which research question and why. We also recommend doing some further reading on your own about any methods that are unfamiliar to you.

In response to the prompt above (and given my chosen research questions), ChatGPT recommended a survey, interviews with select UX practitioners, and case studies. These were all my chosen methods, so AI had done well here!

Step 4: Request Inclusion Criteria

AI can create inclusion criteria — a necessary component of your research plan. Do this step only after generating research questions and methods since these will inform who should participate in the research study.

Inclusion criteria (or recruitment criteria) are specific characteristics of the target population that need to be represented in your sample.

Start with inclusion criteria before asking the AI to help you write a screening questionnaire ; AI can only craft an appropriate screener after it “knows” who you’re looking to recruit.

Example Prompt: So that I recruit the right people for my interviews, help me create some inclusion criteria. What characteristics or behaviors should I recruit for?

Step 5: Request Help with Screeners, Interview Questions, and Tasks

Finally, ask the AI to put together:

• Interview questions or an interview guide (if conducting interviews)
• Tasks for a usability test
• Diary-study prompts (if relevant)
• Recruitment confirmation emails or other communication messages.

Unfortunately, there are a lot of bad examples of the above on the web. Conversational AI has been trained on all this data. Therefore, don’t be surprised if it produces poor study collateral on its first attempt! This is a major risk area for new researchers.

One way to mitigate this danger is to give the AI tool advice when crafting any of these outputs . Think of AI as a new research assistant who can learn extremely quickly.

Common mistakes that AI tools make include:

• Using words that appear in the interface in task instructions (priming)
• Creating task instructions that ask users to imagine they are someone that they are not
• Not including a goal or a call to action in the task instruction
• Not including distractor options in screening questionnaires
• Using overenthusiastic marketing language in recruitment materials

It’s not surprising that AI makes these mistakes since UX practitioners also make them!

To improve outputs, feed the AI essential tips, such as:

• When crafting tasks: Do not use the name of words or link labels in the task instruction. Find a natural-language equivalent to explain what the participant should do . (You can ask AI to “read” a website or an image.)
• When crafting recruitment materials: Use neutral and concise language in the recruitment email. Avoid using overly enthusiastic marketing language.
• When crafting a screener: Include multiple-choice questions and answer options that might disguise what the study is about and who I am looking to recruit.

Additionally, when possible, feed the AI with good examples of screener questionnaires, tasks, or interview questions, so it can follow their format or style.

Even with this advice, AI can still make mistakes. If you’re doubting its answers, check primary sources or speak with an experienced researcher for old-fashioned human guidance.

If you have ChatGPT’s Plus Plan, you can use our GPT for planning your research.

With the proper context, examples, and advice, AI tools, like ChatGPT and Microsoft Copilot, can craft helpful research questions, tasks, interview questions, and other study collateral far more quickly than you could if you started from scratch.

Research leads and ResearchOps personnel can support junior researchers and PWDRs (People Who Do Research) by providing examples and advice that can be fed to AI agents. Experienced researchers can benefit from using AI to speed up their research-planning process and obtain further inspiration.

Free Downloads

Related courses, practical ai for ux professionals.

Leverage artificial intelligence tools to enhance your UX work and save valuable time

Interaction

ResearchOps: Scaling User Research

Orchestrate and optimize research to amplify its impact

Analytics and User Experience

Study your users’ real-life behaviors and make data-informed design decisions

Related Topics

• Artificial Intelligence Artificial Intelligence
• Research Methods

Learn More:

AI on Intranets: 5 Valuable Features

Anna Kaley · 3 min

ELIZA Effect: Why We Fall in Love With AI

Caleb Sponheim · 3 min

Is Aggressive Marketing Influencing the UX of AI Agents?

Jakob Nielsen · 2 min

Related Articles:

Generative UI and Outcome-Oriented Design

Kate Moran and Sarah Gibbons · 6 min

AI Chat Is Not (Always) the Answer

Sarah Gibbons and Kate Moran · 5 min

The UX of AI: Lessons from Perplexity

Kate Moran · 5 min

Response Outlining with Generative-AI Chatbots

Tarun Mugunthan · 3 min

Sycophancy in Generative-AI Chatbots

Caleb Sponheim · 4 min

Prompt Structure in Conversations with Generative AI

Raluca Budiu, Feifei Liu, Amy Zhang, and Emma Cionca · 16 min