dog and cat kennel business plan

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How to Start a Kennel

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 26, 2022 Updated on March 13, 2024

Investment range

$3,550 - $14,100

Revenue potential

$46,800 - $390,000 p.a.

Time to build

1 – 3 months

Profit potential

$42,000 - $78,000 p.a.

Industry trend

People adore their pets, but they’re often unable to bring them on vacation. That’s where kennels come in, which these days are almost like hotels for pets and make up an $8 billion US industry. If you love animals, you could start your own kennel, even a small one in your own home, and make good money while taking care of people’s cuddly cuties.

But starting a successful business requires a great deal of planning and preparation. Fortunately, this step-by-step guide lays out all you need to know and walks you through the process of starting a kennel from beginning to end.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a kennel has pros and cons to consider before deciding if it’s right for you.

Helping Hand – Help pets and give their owners peace of mind
Animal Fun! – Care for, cuddle, and play with pets
Good Money – $50 per pet per day adds up fast
Dirty Work – Pets do make the occasional mess
Noise and Stress – Animals can be uncooperative

Kennel industry trends

Industry size and growth.

Industry size and past growth – The US pet grooming and boarding industry was worth a strong $8 billion in 2021. The industry has grown nearly 1% annually for the last five years in spite of a large dip during the pandemic.(( https://www.ibisworld.com/united-states/market-research-reports/pet-grooming-boarding-industry/ ))
Growth forecast – The global pet services market is projected to grow 6% annually through 2027.
Number of businesses – In 2021, 130,838 pet grooming and boarding businesses were operating in the US.
Number of people employed – In 2021, US pet grooming and boarding businesses employed 231,928 people.

Trends and challenges

Trends in the kennel industry include:

Pet daycare is in greater demand, offering a huge opportunity for kennels to have regular revenue rather than periodic overnight boardings.
Spa-like services for pets, such as shampoos and grooming, are increasingly popular, offering an opportunity for kennels to add significant revenue.

Challenges in the kennel industry include:

Aggressive dogs and other animals can present a safety challenge.
Pet safety and animal health must be a priority as a pet owner can hold the kennel liable if a pet is injured or gets sick.

Demand hotspots

Most popular states – The most popular states for kennels are Michigan, Connecticut, and New York.(( https://www.zippia.com/kennel-assistant-jobs/best-states/ ))
Least popular states – The least popular states for kennels are New Mexico, Arkansas, and Louisiana.

What kind of people work in kennels?

Gender – 70.1% of kennel workers are female, while 26% are male.(( https://www.zippia.com/kennel-worker-jobs/demographics/ ))
Average level of education – The average kennel worker is high school educated.
Average age – The average kennel worker in the US is 32.5 years old.

How much does it cost to start a kennel business?

Startup costs for a kennel range from $3,500 for a home kennel to $14,000 for a physical location. Costs include crates and other equipment as well as a deposit on a kennel space on the high end.

You will also need to get a kennel license for your kennel and pet boarding business. Requirements vary by state, and licenses usually need to be renewed annually.

You’ll need a handful of items to successfully launch your kennel business, including:

How much can you earn from a kennel business?

The average price of a kennel is $50 per day. If you start the kennel in your home, your profit margin should be about 90%.

In your first year or two, you could work from home with 6 crates and fill each crate for 3 days a week, bringing in $46,800 in annual revenue. This would mean $42,000 in profit, assuming that 90% margin. As your brand gains recognition and you get repeat customers, you’d rent a commercial space and hire staff, reducing your profit margin to around 20%. If you can fill 25 crates 6 days per week, you’d have annual revenue of $390,000, and you’d make a tidy profit of $78,000.

What barriers to entry are there?

There are a few barriers to entry for a kennel. Your biggest challenges will be:

The startup costs to rent a space and purchase equipment
Competition from established kennels

Related Business Ideas

How to Start a Doggy Daycare

How to Start a Dog Breeding Business

How to Start a Dog Grooming Business

Step 2: hone your idea.

Now that you know what’s involved in starting a kennel, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research kennels in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a kennel that also offers grooming and training.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as cat boarding.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Determine your products or services

In addition to boarding services you could offer:

Pet bathing
Pet grooming
Pet spa services

How much should you charge for pet boarding?

The average price for pet boarding is $50 per day. Once you have a physical location, your expenses will be rent, overhead, and labor. You should aim for a profit margin of at least 20%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be pet owners, which is broad. You should spread out your marketing to include sites like TikTok, Instagram, Facebook, and LinkedIn. You could also distribute flyers at pet stores and veterinary offices.

Where? Choose your kennel location

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out a kennel space.

Depending on the type of kennel services you plan to offer, you may also want to consider the proximity to residential areas or parks. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

Central location accessible via public transport
Ventilated and spacious, with good natural light
Flexible lease that can be extended as your business grows
Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Kennel Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “kennel” or “pet boarding”, boosts SEO
Name should allow for expansion, for ex: “Playful Pooch Kennels” over “Medical Care Kennels”
Avoid location-based names that might hinder future expansion
Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.

Find a Domain

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Kennel Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

Executive Summary : A concise summary of the entire business plan, highlighting key points and objectives.
Business Overview : A brief introduction to the kennel business, its mission, and the problem it aims to solve.
Product and Services : Details about the specific services offered, such as pet boarding, grooming, and training.
Market Analysis : Examination of the target market, its size, demographics, and trends in the pet care industry.
Competitive Analysis : Assessment of competitors in the local area, their strengths, weaknesses, and how your kennel will stand out.
Sales and Marketing : Strategies for promoting the kennel, acquiring customers, and generating revenue.
Management Team : Profiles of key team members and their roles in running the kennel.
Operations Plan : Information on day-to-day operations, including location, facilities, staffing, and processes.
Financial Plan : Projections of financial statements, including income, expenses, and funding requirements.
Appendix : Supplementary materials, such as resumes, market research data, or additional documents that support the business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to kennels.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your kennel will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

Bank loans : This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a kennel business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Kennel Business Licenses and Permits

Starting a kennel business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your kennel business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business Property : Provides coverage for your equipment and supplies.
Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation : Provides compensation to employees injured on the job.
Property : Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto : Protection for your company-owned vehicle.
Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP) : This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You may want to use industry-specific software, such as Easy Busy Pets , Kennel Link , or PAWFINITY , to manage your bookings, service packages, inventory, invoicing, and payments.

Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero .
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.

For your kennel business, the marketing strategy should focus on showcasing the quality of care, comfort, and safety you provide for pets. Emphasize your commitment to animal well-being, the expertise of your staff, and the range of services you offer, such as grooming, training, or specialized care for pets with specific needs. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

Professional Branding : Your branding should convey trustworthiness, care, and a pet-friendly atmosphere. This includes a memorable logo, business cards, and a welcoming design for your facility.
Direct Outreach : Network with local veterinarians, pet stores, and pet clubs to introduce your services. Offer referral discounts or partnerships to build relationships.

Digital Presence and Online Marketing

Professional Website and SEO : Develop a website that outlines your services, pricing, and facilities. Use SEO best practices to rank for local searches related to pet boarding, dog kennels, and pet care services.
Social Media Engagement : Utilize platforms like Facebook and Instagram to share photos and videos of pets enjoying their stay, customer testimonials, and information about your services.

Content Marketing and Engagement

Pet Care Blog : Share informative content about pet care, boarding tips, and pet health. This helps position your business as a knowledgeable authority in pet care.
Email Newsletters : Keep your clients informed about any new services, seasonal pet care tips, and special offers.
Video Tours : Create videos that provide virtual tours of your facility, showcasing the space, amenities, and the care pets receive.

Experiential and In-Person Engagements

Open House Events : Host open house events where potential clients can tour your facility, meet the staff, and learn about your services.
Participation in Community Events : Engage in local pet-related events, fairs, and shows to increase visibility and connect with potential clients.

Collaborations and Community

Partnerships with Pet-Related Businesses : Collaborate with pet groomers, trainers, and local pet shops for cross-promotion and referral incentives.
Community Involvement : Participate in or sponsor community events, pet adoption days, and local animal charities to build goodwill and brand recognition.

Customer Relationship and Loyalty Programs

Loyalty Rewards Program : Implement a program offering discounts or special services to repeat customers.
Referral Incentives : Encourage word-of-mouth marketing by offering discounts or added services for clients who refer new customers.

Promotions and Advertising

Targeted Local Advertising : Use local newspapers, pet magazines, community bulletin boards, and online platforms to reach pet owners in your area.
Special Offers and Packages : Create special offers for holidays, multi-pet families, or extended stays to attract customers.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your kennel meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your kennel business could be:

A luxury hotel for your pets
At-home loving kennel care
Your babies will be our babies while you’re away

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a kennel business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in kennels for years and can offer invaluable insight and industry connections.

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in kennels. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home kennel, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a kennel business include:

Kennel Workers – help care for pets
General Manager – scheduling, staff management, accounting
Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Kennel – Start Making Money!

When people travel, they can’t always take their pets with them, but they want them to be cared for in a comfortable setting. You can help by starting your own kennel, and you can even have it in your home in the beginning. You just need a love of animals, some crates and supplies, and you can tap into an $8 billion industry.

You’ve got the business basics down now, so it’s time to get your plan together and start building your kennel empire!

Kennel Business FAQs

Kennels can be very profitable. Prices range from $40 to $60 a day per pet, so if you have space for 20 crates and you can stay full, you can make some good money.

The best floor for a dog kennel is typically a durable, non-porous material that is easy to clean and resistant to stains and odors. Some popular options include epoxy or resin flooring, concrete, or specialized kennel flooring made of rubber or synthetic materials.

A good kennel is one that provides a safe, comfortable, and clean environment for dogs. It should have secure fencing, proper ventilation, adequate space for each dog, access to fresh water, appropriate temperature control, and a regular exercise routine. Additionally, a good kennel should have well-trained and caring staff who prioritize the well-being and socialization of the dogs in their care.

To differentiate your kennel business from competitors, consider the following:

Specialized services : Offer unique services such as grooming, training, or specialized care for specific breeds or behavioral needs.
Personalized attention : Provide individualized care and attention to each dog, catering to their specific needs and preferences.
Enhanced amenities : Offer additional amenities like spacious play areas, comfortable bedding, webcams for owners to check on their pets remotely, or access to outdoor areas.
Customer service : Focus on providing exceptional customer service, promptly addressing inquiries or concerns, and establishing strong relationships with pet owners.

The size of a kennel depends on various factors, such as the number of dogs it will accommodate and any regulations or guidelines in your area. As a general guideline, each dog should have enough space to stand, turn around, and lie down comfortably. It’s important to consider the size and breed of the dogs you will be housing to ensure they have adequate space to move and exercise.

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Dog Kennel Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their dog kennel businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dog kennel business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your dog kennel business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a dog kennel business, or grow your existing dog kennel business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dog kennel business in order to improve your chances of success. Your dog kennel business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dog Kennel Businesses

With regards to funding, the main sources of funding for a dog kennel business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for dog kennel businesses.

Finish Your Business Plan Today!

If you want to start a dog kennel business or expand your current one, you need a business plan. Below are links to each section of your dog kennel business plan template:

Executive Summary

Your executive summary provides an introduction to your dog boarding business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dog kennel business you are operating and the status. For example, are you a startup, do you have a dog kennel business that you would like to grow, or are you operating dog kennel businesses in multiple cities?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dog kennel industry. Discuss the type of dog kennel business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of dog kennel business you are operating.

For example, you might operate one of the following types of dog kennel businesses:

Overnight boarding : this type of dog kennel business offers overnight care for pets, including accommodation, food and exercise.
Day care: this type of business offers daytime care for pets, typically provided for a group of dogs with playtime and socialization opportunities.
Luxury boarding: this type of dog kennel is commonly called a “pet hotel,” and offers premium amenities such as luxury accommodations with premium bedding, TVs, pools, etc..

In addition to explaining the type of dog kennel business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dog kennel industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the dog kennel industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dog kennel business plan:

How big is the dog kennel industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential market for your dog kennel business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your pet boarding business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: Millennials, Generation X, and Baby Boomers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dog kennel business you operate. Clearly, Millennials would respond to different marketing promotions than retirees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most dog kennel businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other dog kennel businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes freelance pet sitters, or pet owners who opt to take their pets on trips. You need to mention such competition as well.

With regards to direct competition, you want to describe the other dog kennel businesses with which you compete. Most likely, your direct competitors will be dog kennels located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

What types of pets do they accept?
What tiers of services do they offer?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide better accommodation or unique services?
Will you accept pets that your competitors don’t accept?
Will you provide better customer service?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dog kennel business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of dog kennel company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to dog kennel, will you provide training, grooming, or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your dog kennel company. Document your location and mention how the location will impact your success. For example, is your dog kennel located on a large property with plenty of outdoor space, or is it centrally located in a neighborhood, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your dog kennel marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Advertising in local papers and magazines
Reaching out to local websites
Social media marketing
Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dog kennel business, including cleaning crates, feeding animals, walking animals, supervising playtime, administering medications, etc..

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to board your 100 th dog, or when you hope to reach $X in revenue. It could also be when you expect to expand your dog kennel business to a new city.

Management Team

To demonstrate your dog kennel business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing dog kennel businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing kennels or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you board 20 pets at a time, or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your dog kennel business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dog kennel business:

Location build-out including design fees, construction, etc.
Cost of equipment and supplies
Payroll or salaries paid to staff
Business insurance
Taxes and permits
Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease or blueprints of the kennel layout.

Putting together a business plan for your dog kennel business is a worthwhile endeavor. If you follow the template above, starting a kennel business plan will be quick and easy. You will really understand the dog kennel industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dog kennel business.

Dog Kennel Business Plan FAQs

What is the easiest way to complete my dog kennel business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Dog Kennel Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dog kennel business you are operating and the status; for example, are you a startup, do you have a dog kennel business that you would like to grow, or are you operating a chain of dog kennel businesses?

Don’t you wish there was a faster, easier way to finish your Dog Kennel business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Dog Kennel Business | A complete guide on starting and growing it

At one time, there were 9,000 boarding kennels in the United States and Canada servicing more than 30 million pet owners every year and with almost 96 million [ 5.9 million dogs in Canada and over 89 million dogs in the US ] dogs in both territories that is like 3,333 dogs to a kennel? That is huge, so starting a dog kennel business will mean better efficient services to more dogs and equal distribution in the dog kennel market.

These are some pretty good numbers for anyone starting in the dog kennel business; however, there is more than just the amount of money you’ll be making from it.

Before you consider starting a kennel business, think deep and hard about it. If you have a family, how it will impact them, the time [dog kennel is a full-time dedication business], where and how you will make it successful.

Furthermore, this is a business of passion, it is not just to make money; passion is the key to a dog kennel business.

Do you have the passion? How much are you willing to dedicate to the business? Do you have a plan mapped out about what to do?

While you are getting your answers ready, remember, this business is not for everyone, it is physically tasking, and it requires a lot to truly take care of someone else’s pet dog better than they will.

The Pet Care Market US

There are 84.9 million households in the United States that own a dog , and since early 2000, the pet ownership traits have increased tremendously even in times of depression.

The pet boarding and grooming industry has also taken a chunk out of the pet market as more people who own dogs or cats look for facilities that can care for their beloved pet while they are away.

The demand for dog kennel and boarding facility has been on the rise for the past five years, and with an expected growth of over 6 percent, the industry is expected to reach 9 billion US dollars in revenue as pet parents demand extra care, and catering for their pets.

In the US, the number of dog kennel businesses keeps increasing by the day as more people seek the comfort and companion of pet, especially dogs.

This industry is also proving to be a major employment opportunity for people with almost 200,000 people employed by dog kennel businesses in the US.

Want to grow and scale your ‘Dog Kennel’ Business ?? Then you need to apply right targeted strategies which can bring a lot of Pet owners as your customers!! Click here to know more!

The dog kennel business has a huge market, and as more people look forward to more exclusive and luxury services for their pets, new trends are changing the market and boosting the dog kennel business.

Steps to starting a Dog Kennel Business

If you are a true dog lover, chances are you will take any size of the dog that comes to your kennel, with that a lot of barking, excreta, peeing and lots of stink. While starting this business can work from anywhere like your home backyard, there are strict regulations one must follow to avoid problems with the law.

Funding the Dog Kennel Business

How much you have to invest in the dog kennel business will determine if the business will succeed or fail? Finance is everything in a business, starting a dog kennel business will set you back $24, 000 to $81,000 when building the business from scratch or more if you are buying the business from another person.

While sourcing for funds can be easy, a dog business is not one that aims to break even, it is a business where you continually save and expand to provide the best service for your clients and their pets.

If you don’t have the financial backing, you can source fund from family and friends or start a saving program pending when everything falls into place.

Another way to get the required funds is though soft loan application or seek funds from a commercial bank.

Remember starting a kennel business is costly, the bulk of which comes from getting facility equipment, and the paperwork. While it is possible to start small, dog kennel market grows very fast, especially when your services are great, so look towards getting a big place that you can expand into as you grow.

Zoning and Insurance

We have seen lots of places where people tell you to start a kennel business from your backyard, while that is an interesting idea as it cuts cost and saves you money for a facility, it can be the biggest mistake in your business plan.

For people intending to start a dog kennel business, zoning regulation is a big one that can’t be missed. Don’t overlook it, don’t ignore it or push it until later, NO!

To be sure, contact the zoning board and animal authority in your area and inquire if there any law about starting a dog kennel in your area of choice.

Dogs are very noisy and to respect the right to other people’s right to calmness, areas zoned out as residential premises are usually not allowed to be used as/for a dog kennel business.

PLEASE DON’T MISS THIS STEP

Once you have ironed out any zoning issues, gets your dog kennel licensing and insurance policy drafted and all paperwork handled before the next step. If you are planning to care for all kinds of breeds, get an insurance policy that covers all breeds or be particulate about the breed and choose a policy that covers your choice accordingly.

You can use insurance agents or visit the animal authority in your state with your doubts and how to handle them.

Why an insurance policy is important?

Dogs are pets that can be active one minute and sick the next. While we all hope that accidents don’t happen under our watch, animals are unpredictable, and damages, death, sickness can happen.

To protect you and your staff from liabilities, ensure that the insurance policy covers your facility, staff, and eventualities that might/might not happen in the process.

In the United States, having an insurance policy when starting a dog kennel business protect you from paying out of your business or with your personal money in the event of an accident.

Some basic insurance policies for people considering a dog kennel business are

Liability insurance
Health insurance
Auto insurance
Worker insurance [if you have staff]
Business owner insurance
Property and general insurance
Hazard insurance and overhead expense insurance

Some legal documents you should have to run a Dog Kennel Business

You can ask around from other dog kennels or from your lawyer the necessary paperwork but below are documents you should have

Certificate of Incorporation
Federal Tax Identification number
Operating Agreement for Limited Liability Corporations
Service contract documents
The business premise lease document
Sales Tax Permit
Insurance policy
Zoning approval document
Health department document
Business license
Business plan

Depending on your state and location, documents may vary, but ensure you have all the necessary paperwork done.

Are you buying a franchise, an existing facility or starting from Scratch?

This is a major decision, while each has its own advantages; it comes with some tremendous responsibility, and expenditure.

For example, if you decide to buy a franchise, you have to live to the name, brand, and business code of conduct that the parent business has set already. This can be really tasking and stressful. It can also mean you don’t have time to impact your passion in the business you love with all your heart.

However, buying a franchise allows you to build up the business without worrying about basic kinds of stuff such as choosing a name, registration, customer base, and costing.

Secondly, buying an existing facility is also great, even though some facility might be in the perfect location, they may lack the amenities and stuff you need to run it. In the worst case, it will need some serious building overhaul too.

As good as it is; it has a lot of time and paperwork to cover so that the previous owner doesn’t come up with a change of heart when the business is doing well.

Finally starting from the bottom up, this might seem small, but all good business started to form the base. If you have a plan and direction where you want the business to be in 5 or 10 years, starting at your own pace can be the motivational force to making it a success.

Whatever choice you make, ensure that the dog kennel has adequate space inside and outside and the area is well protected so that dogs can go out.

So think wisely and carefully before you make that initial deposit for a facility.

Acquire the proper knowledge and skills

As you are planning to start a dog kennel business, you should have lots of experience with dogs before venturing into the business. You don’t specifically need a degree or certification, but having the right certification will boost your business, increase your recommendation to others, and boost your business.

Furthermore, taking the time to serve at an animal shelter or boarding facility will improve your understanding of dogs, their behavior, habits, and health and how to run the facility efficiently when you start.

You can apply to the International Boarding and Pet Service Association program as a member to get the training and education skill to successfully run a dog kennel business.

Choosing a name for the business

Now that everything is falling into place, you need a name – a catchphrase that people will remember.

When choosing the name ensures that it speaks about your passion, the animal, and pops your personality.
It should not be too complex either; something simple straight forward and doggy would be nice.
It should be fun but firm, business-like, unique and unforgettable and of course, it must be easy to pronounce.
It should not be similar to your competition in any way – you can get sued for doing that.
Don’t just pick the first name; ponder over a couple of others until you find the right one.

Patents your name, logo, and slogan when you are done, it can be the only way to retain them when your business is successful.

The Equipment for the Kennel Business

If you are building your dog kennel business from scratch, then you need a lot of types of equipment to assist you in the smooth running of the business. Some basic amenities are

Cages, crates and small protected spaces
An indoor exercise area/play area
Grooming table
Drinking and eating bowls
Treats as rewards for good behavior
Office space – equipment for the office – laptop, chairs, table, writing pads, etc
Pool, training course
Beds and rest areas
A good waste disposal system

Furthermore, the area should be secured, security cameras should be placed around the facility, it should be well- aerated and ventilated.

It should have a vet as part of the staff team or close to a veterinary hospital in case a dog falls sick in your care.

Hire helping Hands

To run a successful dog kennel business, you need help. You can start with a couple of people – who will be in charge of taking care and supervising the overall countenance of the dogs.

As the kennel business grows, you will need a front desk staff, a manager, a groomer, trainer, and a vet.

When choosing the staff, make sure they love dogs and are passionate about the business as much as you are.

Setting the price of your services

The cost will be determined by what services you offer to potential clients. The average cost per night for a dog ranges from $30 – $50 and can go as high as $85 depending on the services that the pet enjoys.

Dogs can enjoy regular service or luxury service that cost more if your kennel also offers grooming , spa, or special offers, then the price goes up – daily, weekly or monthly as the case may be.

Dog kennels also cater for cats and other pets for parents who won’t be around for a while or need them to stay out for a while, either way, the charges are according to the services provided.

Aggressive Advertising

You are in business to make money; hence the thought of revenue generation shouldn’t be taken lightly. It should be part of the initial plan from the start.

To beat the competition [for there will be one] is not by lowering your prices, but by being in the customer’s face always with your offers, and capability.

Place ads in a newspaper, radio shows, or TVs is a great way to start, attending dog shows, and offer services others don’t.

You can also alliance with schools, vets, and dog groups as an educator to promote the business.

Launch Date

Prepare a grand opening for this date; it will pay in the future. During the event offer, a discount for all dogs kept for that day.

Pet parents won’t keep their pets anywhere, so let your passion for the dog be on display in the presence of your clients and good knowledge about dogs will help a lot.

Well, there you have it, and good luck.

Dog Kennel Business Plan

Things to Consider Before Writing a Dog Kennel Business Plan

Know your target audience.

Centering your services around your target audience goes a long way. And for that, you’ll need to know all the relevant things about your target audience. Try to find out what are their expectations, what they look for in a pet care service, what are their challenges, how can you meet their expectations in a way that’s good for your business too, etc.

Figuring out your target audience before you start planning can help you plan faster and also have a more effective plan.

Choose a legal structure

Your legal structure decides several aspects of your business and if you choose the right structure it helps you stay away from unnecessary legal hassles too. And it might seem intimidating, but choosing the right legal structure isn’t all that difficult.

There are clear guidelines that separate different structures and with a little help from your lawyer, you can get going as soon as you want to.

Pick the right location and a memorable name

The right location is another important factor that affects a dog kennel business. How convenient your location is for pet owners decides your business’s chances of success. Hence, it is necessary to pick an accessible location. Also, a memorable name will help you greatly with your marketing and promotional strategies, as you become memorable for your customers.

Build your social media presence

Building your social media presence is going to be an essential part of your overall marketing strategy. So, why not start promoting now and build anticipation amongst people for your business? You might get a few good ideas through social media too, as you get to connect with your audience on a personal level.

Chalking out Your Business Plan

If you want to start a dog kennel business, all you’ll need are a few skills, some tips, and a dog kennel business plan.

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample dog kennel business plan for you to get a good idea about how a perfect dog kennel business plan should look like and what details you will need to include in your stunning business plan.

Dog Kennel Business Plan Outline

This is the standard business plan outline which will cover all important sections that you should include in your business plan.

Products and Services
Mission Statement
Customer Focus
Keys to Success
3 Year profit forecast
Startup cost
Product and Service Description
Market Trends
Market Growth
Service Business Analysis
Sales Strategy
Publications
Pricing Strategy
Important Assumptions
Brake-even Analysis
Profit Yearly
Gross Margin Yearly
Projected Cash Flow
Projected Balance Sheet
Business Ratios

After getting started with Upmetrics , you can copy this sample dog kennel business plan into your business plan and modify the required information and download your dog kennel business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample dog kennel business plan

Need help writing your business plan from scratch? Here you go; download our free dog kennel business plan pdf to start.

It’s a modern business plan template specifically designed for your dog kennel business. Use the example business plan as a guide for writing your own.

Dog Daycare Business Plan

Dog Grooming Business Plan

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Steps to Writing Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Write a Business Plan for Dog Kennel Business in 9 Steps: Checklist

By alex ryzhkov, resources on dog kennel.

Financial Model
Business Plan
Value Proposition
One-Page Business Plan
SWOT Analysis
Business Model
Marketing Plan

Are you considering starting a dog kennel business? You're in luck as the pet industry is booming! According to the American Pet Products Association, spending on pets in the US hit an all-time high of $103.6 billion in 2020, and the trend is expected to continue.

If you're ready to start your own dog kennel business, there are a few steps you need to take to ensure success. First, conduct market research to determine the demand and competition in your area. Then, create a pricing strategy that makes your services competitive and profitable.

Your dog kennel's location is also critical. You'll want to choose a spot that's easily accessible for pet owners and has ample space for the dogs to play and rest. Analyzing the competition will help you differentiate your dog kennel business and stand out.

Marketing and advertising are also essential to attract customers and build your brand. Determine how you'll market your business and come up with a marketing plan that works for your budget and goals. You'll also need to figure out your funding requirements, staffing plan, and develop a business model.

With these nine steps, you'll be on your way to starting a successful dog kennel business. It takes hard work and dedication, but with a love for dogs and a passion for entrepreneurship, you can create a thriving business that makes tails wag!

Conduct Market Research

Before starting any business, it is important to conduct thorough market research. This step is crucial in determining the feasibility of your dog kennel business idea and understanding the market trends. The market research process involves gathering and analyzing quantitative and qualitative data about the industry, competitors, and target market.

To begin with, research your industry and understand the demand for dog daycare and boarding services. You can use online market research tools, industry reports, and government statistics to gather data about the market size, trends, and growth rate of the dog boarding and daycare industry. Additionally, you can talk to industry experts, veterinarians or other dog-related business owners to gain valuable insights.

Determine your target market , which includes identifying the demographic and psychographic characteristics of your potential customers. You can do this by analyzing the demand for dog boarding and daycare services in your local area and identifying the target audience's needs and preferences.

Consider the size of your target market and how many people in the area own dogs.
Study your competitors and understand how you can differentiate your kennel to cater to a specific segment of the market.
Find out what services your target audience is willing to pay for and adjust your services accordingly.

Next, create a pricing strategy based on your target market's willingness to pay for dog boarding and daycare services. Research the pricing structures of your competitors and identify the services they offer that may attract customers. Determine your cost of goods sold and operating expenses and set your prices accordingly.

Determine the ideal location for your kennel business based on market demand and zoning laws. Consider a location that is easily accessible by car and has enough space to accommodate outdoor play areas, kennels, and other necessary facilities.

Analyze your competition by identifying the number of kennels in your area and their respective strengths and weaknesses. Analyze their prices, services, and marketing strategies to understand how you can differentiate your business and offer unique benefits that will attract customers.

Create a marketing plan that helps your target audience understand the benefits of using your kennel business and the unique value proposition. Your marketing plan should include online and offline marketing channels, social media, advertising, and referral programs.

Determine your funding requirements by estimating the startup and operating costs associated with your kennel business, including leasing or purchasing property, equipment, staffing, marketing, and insurance.

Create a staffing plan based on the number of dogs you plan to accommodate and the services you offer. Determine the required staffing levels, job descriptions, and qualifications, and develop a training program to ensure the staff is well equipped to handle all aspects of the business.

Finally, develop a business model . This should include a revenue model, profit margins, and cash flow projections.

Be realistic in your projections and identify potential risks and their associated impacts on your business.
Review your business model after conducting market research and make necessary adjustments to improve your chances of success.

Determine Target Market

Before opening a dog kennel business, it is important to determine who your target market is. A target market is a group of customers who are most likely to purchase your services. By identifying your target market, you can tailor your marketing efforts and services to meet their needs and preferences.

The ideal target market for a dog kennel business includes busy pet owners who travel frequently for work or pleasure. These customers would require a safe and comfortable place to leave their pets while they are away. Additionally, those who prefer not to leave their pets alone during the day may require daycare services for their pets while they are at work.

It is also important to consider the specific types of pets that your target market consists of. Some customers may have dogs that require specialized care, such as those with medical conditions or behavioral issues. Others may prefer boarding and daycare services for specific breeds or sizes of dogs.

Tips for Identifying Your Target Market:

Use surveys and questionnaires to gather demographic and psychographic information about your potential customers.
Study the needs and preferences of your competitors' customers to identify gaps in services in the market.
Consider the location of your business and its proximity to potential customers, as well as nearby amenities and attractions for pet owners and their pets.

By understanding the needs and preferences of your target market, you can create a tailored marketing plan and develop services that meet their specific needs. This can help you to attract and retain loyal customers while growing your business over time.

Create A Pricing Strategy

Setting the right price for your Dog Kennel Business is essential for its success. You need to make sure that the prices you charge are competitive enough to attract customers and also earn you a profit. Here are some tips to help you create a pricing strategy:

Research your competitors : Check out the prices that your competitors are charging for similar services. This will give you an idea of the market rate and help you decide on a competitive pricing strategy.
Consider your costs : Before setting your prices, make sure you factor in all the costs associated with running your business, including rent, utilities, staffing, food, and equipment. This will give you a clear understanding of your expenses and help you determine a profit margin.
Offer packages : Consider offering packages that include multiple services or days of boarding, as it can be more appealing to customers. Offering a discount for longer stays or multiple services can help you attract new customers and increase revenue.
Consider peak / off-peak pricing : During peak seasons, such as holidays or summer months, it may make sense to charge a higher price for your services since there will be an increased demand. Conversely, you may want to offer discounts during off-peak periods to encourage more business.

Once you have considered the above tips, it's time to create your pricing strategy. Decide on a pricing structure that's simple, transparent, and easy for customers to understand. Communicate your prices clearly on your website and other marketing materials, and remember to factor in any taxes or additional charges. Consider offering discounts for loyal customers or referrals to attract more business. Adjust your prices as needed based on market demand and customer feedback to ensure that your pricing strategy remains competitive and profitable.

Determine Location

Choosing the right location for your dog kennel business is crucial to its success. You need to consider various factors before deciding on a location that can accommodate your business needs and attract your target customers. Here are some important things to consider when determining the location of your dog kennel business:

Accessibility: The location should be easily accessible to your target customers and should have adequate parking space for their vehicles. The kennel should also be easy to find and should be located in a safe area.
Zoning regulations: Check the zoning laws and regulations in your area to ensure that running a dog kennel business is allowed. Some local laws may have restrictions on the number of dogs that can be kept in a single location.
Space requirements: Determine the amount of space you need to provide for dogs to play and sleep. Make sure you have adequate space for all the kennels, offices, and outdoor areas that you'll need to run your business efficiently.
Climatic conditions: Consider the climatic conditions in your area and how it may affect the dogs. Ensure that the kennels are temperature-controlled to keep the dogs comfortable in any weather.
Proximity to veterinary services: Look for a location that is close to a veterinarian clinic so that you can quickly access medical services for your clients' dogs.

Location Tips:

Consider setting up your dog kennel business in a residential area where pet ownership is high.
Scout out the competition and look for areas where there is a demand for a quality dog kennel business.
Choose an area that has ample space for outdoor activities, such as parks or hiking trails.
Check with the local Chamber of Commerce to see if there are any tax breaks or incentives available to businesses in the area.

Keep in mind that the location of your dog kennel business can affect your bottom line. Careful research and planning can help you find a location that meets the needs of your business and your customers alike.

Analyze Competition

Before starting your dog kennel business, it's essential to analyze your competition. Find out who else is in the market and their strengths and weaknesses. This step will help you identify gaps in the market and create a unique selling proposition. Here's what to consider when analyzing your competition:

Identify your competitors
Visit their establishments and note their facility's size, layout, and services offered
Get to know their target market and the prices they charge
Find out what marketing strategies they use, including their online presence
Read reviews about their services to understand customers' perception of their business
Make a list of all the dog kennels within your area of concern
Visit each establishment and ask to speak to the owner or manager to get a better understanding of their business model
Use online platforms such as Google reviews, Yelp, and social media to gather more information about your competitors
Identify what their unique selling proposition is and how you can differentiate yourself from their business model

Once you've gathered information about your competitors, analyze the data to identify opportunities in the market. The information gathered can help you shape your business model, identify areas where to improve, and develop a pricing strategy that is competitive in the market.

By analyzing your competition, you'll gain an understanding of how your competitors operate, the cost of running a dog kennel, and how to remain competitive in the market. This step is crucial in identifying niche opportunities and shaping your business strategy for long-term success.

Create A Marketing Plan

Once you have an established business plan for your dog kennel business, it's time to start thinking about how to promote your services. A comprehensive marketing plan will help you to reach your target audience and generate interest in your business.

Tip 1: Define your target audience

Identify the demographic group you want to serve with your dog kennel business, such as age, income, location or breed of dogs.
Understand your target audience's needs, interests and preferences. For example, pet owners may be interested in activities and services that offer the best care for their dogs when they are away.

Tip 2: Launch an online presence

Create a website that highlights your services, hours of operation, pricing and location. Include high-quality images and descriptions of your facilities and services offered.
Use social media platforms, such as Facebook, Instagram and Twitter, to connect with pet owners in your target market. Share pictures, videos and updates about your kennel's activities, services and promotions.

Tip 3: Attend pet events and conferences

Participate in pet shows, fairs and conferences to network with other pet-related businesses and connect with potential clients.
Hand out brochures and business cards with your business's information at these events.

Tip 4: Develop referral programs

Create a referral program that rewards customers for referring new clients to your business.
Offer discounts and promotions to customers who bring in new clients or leave positive reviews online.

Remember, a marketing plan is an ongoing process that requires constantly monitoring and tweaking your strategy to meet the needs of your customers. By using a combination of marketing tactics tailored to your audience, you can generate awareness of your dog kennel business and increase your customer base.

Determine Funding Requirements

Starting a dog kennel business requires a significant investment to get started. While the amount of money required will depend on various factors such as the location, the size of the facility, the number of dogs it can accommodate, and the services offered, it is essential to determine the funding requirements before launching the business.

The following are some of the factors to consider when determining the funding requirements:

Estimate the cost of the facility including rent, utilities, and insurance
Calculate the cost of necessary equipment and supplies such as kennels, bedding, food, and toys
Factor in staffing costs including wages and benefits
Consider the price of marketing and advertising efforts
Include any legal and professional fees necessary to launch the business

The funding requirements can be met through various sources:

Personal Savings: Many entrepreneurs choose to fund their ventures using personal savings. This is the most straightforward option as there is no need to apply for loans or give up equity.
Loans: Business loans are available from banks and other financial institutions. However, obtaining a loan requires a good credit score and a solid business plan. The terms of the loan will depend on the lender, and interest rates can be high.
Investors: For those who do not want to take out a loan, investors can be an option. Investors can provide startup capital in exchange for equity in the company. However, this means giving up some control in the business.

It is essential to determine the best source of funding based on the financial needs of the business, personal preferences, and goals.

Once the funding has been secured, it is crucial to create a budget and stick to it . A well-planned budget can prevent overspending and ensure that the necessary expenses are covered.

Determining the funding requirements is a crucial step in starting a dog kennel business. By carefully considering the costs involved and determining the best source of funding, entrepreneurs can launch their businesses with the financial resources they need to succeed.

Create A Staffing Plan

One of the most important aspects of starting a successful dog kennel business is to hire the right staff. You want a team that is caring, friendly, responsible and experienced with dogs. Here are some important things to consider when creating a staffing plan:

You need to determine how many staff members you will need to operate your dog kennel business on a daily basis. Consider how many dogs you plan to accommodate, how many staff members you will need for each shift, and any additional services you will offer like grooming or veterinary care.

Create a list of job descriptions that will help you in recruiting the right talent. Job descriptions should include an overview of the position, the qualifications required, job responsibilities, working hours and salary range.

When recruiting staff, look for people with relevant experience such as veterinary technicians, dog trainers, or dog handlers. A great way to recruit staff is to post job openings on job sites, local newspapers, or on social media platforms. You may also want to consider working with a recruitment agency that specializes in hiring staff for the pet industry.

Set up a comprehensive interview process that includes behavioral questions to gauge how employees may act in different situations.
Carry out background checks and verify references before hiring the staff.

Proper training is crucial to ensure that all staff members understand how to care for the dogs properly. Train your staff on dog behavior, first aid, feeding protocols, and emergency procedures. It’s important to ensure that everyone is on the same page and knows what to do in case of an emergency situation.

Set clear expectations for your staff in terms of how you want them to handle dogs, how to present themselves professionally, and how to communicate with customers. The expectations you set will greatly impact the quality of service your customers receive and the overall running of the business.

Make sure your staff maintains good hygiene and cleanliness at all times.
Ensure all staff members sign a non-compete agreement and a confidentiality agreement.

In conclusion, having the right staff is crucial for a successful dog kennel business. With the correct recruitment, training, and management practices you will be able to establish a happy and productive team that will take great care of your customers' four-legged friends.

Develop A Business Model

With all the previous steps taken care of, it's time to develop a solid business model for your dog kennel business. Your business model should lay out a clear plan for how you intend to generate revenue, what expenses you foresee, and how you plan to make a profit.

To start, you need to identify your unique selling proposition (USP). What makes your dog kennel business different from other options in the market? Perhaps you offer specialized medical care, unique entertainment options, or top-of-the-line facilities. Whatever it is, make sure it aligns with the needs of your target market.

Next, define your revenue stream . How will you make money? Will you charge a flat rate for boarding and daycare services, or will you charge hourly rates? Don't forget to factor in add-on services such as grooming and vet care, as these can be considerable sources of income.

Once you've determined your revenue stream, estimate your expenses . Start by determining your fixed costs, such as rent, utilities, and equipment. Then, estimate your variable costs, such as food, supplies, and payroll. Be sure to factor in unexpected expenses, such as repairs or emergencies.

To calculate profit margins , subtract your total estimated expenses from your revenue stream. This will give you an idea of how much profit you should expect to make. You can then adjust your pricing strategy and services offered to ensure you are making an acceptable profit margin.

Consider offering promotional packages or discounts to entice new customers.
Keep a close eye on expenses- they can easily get out of hand.
Monitor your pricing strategy regularly to ensure you are still offering competitive rates.

Finally, outline your long-term plans and goals . This includes deciding if you plan to expand your facilities, increase your services, or open additional locations. Having a clear plan in place will help guide your decision-making and keep you focused on the growth and success of your dog kennel business.

Developing a solid business model is a crucial step in starting a successful dog kennel business. It's important to take the time to carefully consider all aspects of your business and create a plan that will set you up for success.

Starting a dog kennel business requires careful planning and execution. By following these 9 steps, you can create a comprehensive business plan that will help you achieve success in this industry.

Conducting market research and analyzing competition are essential first steps in determining the viability of your business idea. Creating a marketing plan and pricing strategy will help you attract and retain customers, while considering location and funding requirements are crucial to the operations side of the business.

Developing a business model and staffing plan will ensure that your kennel runs smoothly and provides the best possible care for the dogs in your care. With these steps in mind, you can create a thriving dog kennel business that benefits both the animals and their owners.

Conduct market research
Determine target market
Create a pricing strategy
Determine location
Analyze competition
Create a marketing plan
Determine funding requirements
Create a staffing plan
Develop a business model

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Dog Kennel Business Plan

MAR.02, 2021

Do you want to start dog kennel business plan?

Do you want to start a dog kennel business? Well, the business is quite profitable because many people cannot provide the required care and maintenance to their pet animals. Primarily due to their busy routines. A dog kennel provides shelter, space, and professional care to pet dogs for a short and long time.

While the business is profitable, it is extremely demanding too. To make sure that your startup becomes your success, you’ll have to manage the land, resources, and finances to the full.

If you are looking for how to open dog kennels business you are on the right site. In this blog we will be providing all the details and business plan for dog kennel startup, Jake’s Kennel Club.

Executive Summary

2.1 the business.

Jake’s Kennel Club will be a dog kennel facility based in Detroit. The registered, licensed and insured business will aim at providing all the services relevant to dog care and maintenance. To assist people who might not be able to take care of their dogs for any reason, we will provide a wide range of services from bathing their dogs to letting them exercise.

2.2 Management of Dog Kennel Business

Management of a dog kennel is not an easy task. When you are searching for how to set up a dog boarding business you must keep in mind that you’ll require to hire persons who are specialized in dog care and training. Moreover, you will be needing some vets, a lot of cleaners, and resource and finance management staff for starting a dog boarding business at home or any commercial building.

In this blog on how to start your own dog boarding business plan , we’ll provide all details of the personnel plan, financial plan, and all management-related strategies of Jake’s Kennel Club.

2.3 Customers of Dog Kennel Business

Our major customers will be adults and youngsters who cannot afford to care for their pets due to their job routines. Children and teens and senior citizens will also be availing of our services frequently.

2.4 Business Target

Our major targets are:

To achieve a repeat purchase rate of 90% by the end of the first six months.
To maintain a CSAT score of above 95% throughout our service years.
To earn a net profit margin of $26.7k per month by the end of the third year.

Dog Kennel Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Jake’s Kennel Club will be started by Jake Frost. Jake is an MBA with an extreme passion for pet care. Throughout his life, he has kept several animals just because he loves helping nature.

3.2 Why the dog kennel business is being started

Jake wanted to start some different and newer sort of business. After analyzing his passion and interests he decided to start a dog kennel. The major reason behind this decision was his passion. He wanted to earn by doing what he loved the most.

3.3 How the dog kennel business will be started

Step1: Plan Everything

The first step is to study dog kennel business plan examples to understand what others are doing in this business domain. After analyzing several running a dog kennel business plans you should start developing a business plan for your startup. To help you in identifying the major components of a business plan, we are providing dog kennel business plan sample for Jake’s Kennel Club, free of cost.

Step2: Define the Brand

The second step is to acquire the licenses and registration and start working on defining the company’s values, targets, customer care policies, and services. Through these things, your customers will know who you are and how you are different than your competitors.

Step3: Establish Physical and Web Presence

The next you have to do is establishing your dog kennel. For that, you will have to recondition your land for providing activities, sleeping, and bathing spaces for dogs.

Moreover, to let your customers have an insight into your care and maintenance operations, you should launch your website. Through that, you will also be able to get online orders and payments.

Step4: Promote and Market

The last thing to finalize your launch is to develop and execute your sales strategy. It is only through influencing advertising that you will be able to attract more and more customers to your site.

By owning a dog kennel business you have the freedom to decide on any type of services. You may choose to provide general pet sitting services and you can also offer the services for just dog breeds.

Jake decided to offer services specifically restricted to just dogs. The services he’ll offer are listed here in this dog kennel business plan template.

Dog Daycare & Grooming: Our primary service will be providing a daycare facility for dogs. This service will last for 6 to 15 hours a day, according to the clients’ requirements. In this, we’ll be responsible for feeding, grooming, cleaning, and engaging your dog till the time you’re busy with other tasks. This service will include
Dog Grooming
Dog Walking Business
Dog Cleaning/ Washing/ Bathing
Dog Feeding
Dog Training: We’ll also provide dog training services business . In this, we’ll train your newly petted dogs to make them behave as you want.
Dog Boarding Service: In this service, we’ll provide dog daycare service on a long-term basis with night care and sleeping arrangements incorporated too. We will offer several packages for full-time dog care for multiple days to several weeks and months.
Dog Shuttle Service: To facilitate our customers we will offer dog shuttle services. In this, we will provide pick and drop services to their dogs. So that they don’t have to come to us to pick their pet animals.

Marketing Analysis of Dog Kennel Business

Marketing analysis is a must before you set up dog kennel business plan. In marketing analysis, you study the target marketplace to identify previous ups and downs and forecasted market analytics. Moreover, this analysis helps you in identifying your customers so that you can also set a pricing strategy that meets their needs and incomes.

In this blog on how to write a business plan for a dog kennel, we are providing marketing analysis done for Jake’s Kennel Club, free of cost.

5.1 Market Trends

Dog kennel businesses are high in demand and will remain in demand for the next five to ten years. According to IBISWorld, over 139k pet grooming and boarding businesses are running in the United States. In the past five years i.e. from 2016 to 2021, this industry has seen a growth rate of 1.9%. And the business is expected to grow by 23.4% in the U.S. in 2021 alone. Moreover, the U.S. market size of this business is estimated to be $8.8 billion in 2021 by the same source.

All these stats suggest that there are minimum risks of failure if you enter this venture. Therefore, you should not unnecessarily delay the launch anymore.

5.2 Marketing Segmentation

Before you make a business plan for starting a dog kennel, you should explore the groups of your target customers. In-depth knowledge of your customers, their average incomes, buying capabilities, and interests help you in estimating sales. Through that, you can figure out how much to spend on your startup on a particular service while considering it from a sales point of view.

In this business plan for opening a dog kennel we’re providing the marketing segmentation done for Jake’s Kennel Club. By studying this you can have an idea of who is most likely to avail of your services.

Dog Kennel Business Plan - Marketing Segmentation

5.2.1 Working Class

Our primary customers will be the adults and youngsters who have to go for their 9 a.m. to 5 p.m. jobs. Such people can never meet the needs of their pet animals whether they are hygienic or care-related.

To help this group, we’ll take care of their dogs for a specified time every day. In our dog daycare business plan , their dogs will be groomed and fed. Moreover, they will be involved in games, and exercising activities.

5.2.2 Senior Citizens

The second group of our target customers will comprise the senior citizens living in our city. Senior people usually keep pets but find it very hard to train or groom their pets themselves – that too daily. Therefore, we will do this difficult task for them.

5.2.3 Children & Teens

Our last group of customers will be the children and teens who are fond of keeping pets. But are too irresponsible to take good care of them. Thus, they are expected to bring their dogs to us for training, grooming, and washing them.

5.3 Business Target

Very professional.

Very professional and efficient services. Highly recommended.

Our business targets are to attain a net promoter score above 60 within a year of our launch. Moreover, we aim at achieving a repeat purchase rate of 90% by the end of the first six months. And to ensure a customer satisfaction score of above 95% throughout our service years.

5.4 Product Pricing

Our prices are almost the same as that of our competitors. Moreover, due to our highly customer-oriented policies, we have priced our shuttle services at the lowest rate in the whole market. To retain our potential customers, we’ll also be providing several discounts to our repeat clients.

Marketing Strategy

After establishing your business, you should start exploring dog kennel ideas plans to figure out the most suitable advertisement strategy. In this dog kennel business plan pdf we are providing the sales strategy for Jake’s Kennel Club to help you in developing yours.

6.1 Competitive Analysis

Our competitive benefits are listed below:

We are highly customer care oriented. To satisfy our customers we’ll allow them to monitor their pets at any time through a video call, or our mobile app.
Our prices for dog shuttle services are the lowest among all of our competitors.
Our workers are highly collaborative and loving. They will treat your animals with utmost care and love.

6.2 Sales Strategy

We’ll run a social media campaign emphasizing how we can help people taking care of their animals.
We’ll advertise our startup through Google Local ads service, local magazines, local newspapers, and by installing posters.
We’ll offer a 50% discount on dog daycare services for the first month of our launch.
We’ll provide a 30% discount on our dog training services for the first two months.

6.3 Sales Monthly

Dog Kennel Business Plan - Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

While you write business plan dog kennel you should also prepare a list of employees you’ll need to run your business. A good strategy for business is to also include their job descriptions and average salaries so that you can plan all aspects relevant to them.

7.1 Company Staff

Jake will be the CEO herself. For his assistance, he’ll hire:

1 Co-Manager to monitor business operations
1 Accountant to maintain financial records
1 Dog Playground Supervisor to supervise dogs’ activities
2 Pet Behavioral Trainers to train dogs
4 Dog Groomers to ensure the dogs are clean and tidy
2 General Dog Care Workers to take care of dogs’ health and food intake
1 General Assistant
1 Web Developer to manage the online presence
1 Sales Executive to execute the sales strategy
2 Cleaners to clean the facility
1 Driver to provide shuttle service

7.2 Average Salary of Employees

Financial plan.

Setting up your business doesn’t ensure long-term success unless you have an accurate financial plan. The importance of a financial plan can never be ignored no matter how small your business is. When you are creating a business plan for a dog kennel you must include a detailed financial plan in it.

A comprehensive financial plan should contain break-even analysis, projected profit and loss tables, gross margin charts, cash flow table, and balance sheet. These analytics can help you understand how to minimize or avoid loss. Moreover, they can also help you proactively manage risks and unexpected situations.

For reference, we’re providing the financial plan developed for Jake’s Kennel Club here.

8.1 Important Assumptions

8.2 break-even analysis.

Dog Kennel Business Plan - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Dog Kennel Business Plan - Profit Monthly

8.3.2 Profit Yearly

Dog Kennel Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Dog Kennel Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Dog Kennel Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Dog Kennel Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as a business plan for horse training , business plans for cleaning .

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Are You Cut Out to Run a Kennel or Pet Boarding Business?

Bruce Hakutizwi

5 min. read

Updated February 7, 2024

Free Download: Sample Kennel and Pet Boarding Business Plan Templates

Man’s best friend could be your best business opportunity. From tail wags to sloppy kisses and long days filled with animal admiration, opening or buying a kennel can be rewarding far beyond your potential profits.

But before you let your inner pet lover drive your business-buying decision, be sure to consider everything, including potential costs and challenges, that make up the pet services and boarding industry to determine if buying a kennel is the right career choice.

About the business owner

Before we get into key considerations, it’s important to self-assess your personal aptitude.

Consider not only accommodating to a variety of different breeds and personalities, but also the stresses, skills, and keenness that’s required to run a successful small business.

If you don’t have a lot of experience working with pets, consider volunteering at your local SPCA or other animal-focused organization.

To better prepare, you may also want to consider animal certificate programs to learn the appropriate safety and care protocols and earn some credentials that will help win over future customers.

You should also begin forming relationships with local resources, like veterinarians for emergency services and wholesale pet supplies retailers to ensure you can outsource necessary equipment, materials, and services.

Use a one-page business plan as a tool to get started

Any time you’re thinking of starting or acquiring a business, it’s a good idea to put together a one-page business plan to help you think through each aspect of your business before you invest your time and resources.

Here’s an example of a full kennel business plan , which you’ll want to consider putting together if you plan to apply for a loan or outside investment.

You can write your initial plan in less than an hour using this free template , and you’ll have a better sense of what it will take to get started. This startup checklist can also help you make sure nothing falls through the cracks as you get up and running.

There are a few areas that are particularly important to consider for prospective kennel owners—we’ll go over those next.

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Consider your local demographics: Market research

Before making a purchase, do your market research . Consider factors such as the average household income, industry competition (other pet boarding services), future economic projections, median age, the number of families in the area (as families tend to have dogs), etc.

If you’re buying an existing business, thoroughly review the books and reach out to previous customers to understand how you can better the facilities, and ultimately improve the quality of your services to increase your investment returns and cater to your customers.

If you’re starting a brand new business, consider running an MVP version of your service, where you offer limited pet boarding services without investing in all the infrastructure you’d need to run a full fledge kennel business.

Pricing your services

Determine your pricing structure from your competition, and adjust based on additional services and amenities that differentiate your facility and team. For example, offer a standard stay vs. boarding with premium services, like grooming, extra play time, and training.

Consider adding referral or frequent visitor discounts to incentivize and reward your most loyal customers. For additional revenue, consider where you can make extra money, such as selling toys, treats, and pet supplies, or offering monthly packages where customers who need frequent care can pay a flat rate (like a subscription) for stays per month, six months, or over the full year.

Necessary job skills

While you don’t need to be a veterinarian to run a successful kennel business, you do need the skills to manage the gamut of breeds, customers, and employees that come with your new facility. You’ll probably need to hire a kennel manager, kennel attendants, a receptionist, and depending on your business model , special services like a groomer or a trainer.

Most facilities offer 24-hour animal supervision, so ensure you’re in a position to hire for continuous coverage. Look for employees that are consistent, hardworking, fun-loving, and collaborative. If you’re purchasing an existing business, vet the current employees to your new business standards, and don’t be afraid to re-create a team that meets your quality, brand, and business requirements.

Grow through advertising efforts

To acquire clients, consider advertising costs in local publications, social media, newspaper and magazine ads, digital marketing, and mass mailers.

As a business owner, you’ll need to be creative. Stop into local businesses, schools, and community centers to post flyers, and consider forming referral partnerships with key players in your area, like your local chamber of commerce or animal adoption center. Host a launch event, ongoing training, open play, or information sessions to establish your business as more than just a pet boarding center for the community.

Startup and additional costs

Everything from facility upgrades, insurance, equipment, overhead, and marketing costs should be considered as initial and recurring investments through the life of your business. At the beginning of your business, be sure to keep savings aside for emergencies, such as a burst pipe or unexpected disaster. Use the majority of your early profits into reinvestments to better your business.

Review your costs and cash flow , and keep detailed records of business spending and time allocated to tasks, such as meeting with bookkeepers and employee scheduling, to continually re-adjust your business strategy for efficiencies.

Paws Daycare provides a high-level overview of kennel upstart costs:

There’s a lot to consider when it comes to owning a kennel facility. If you’re thorough thoughtful about running your business, and keep the same excitement you feel when you come home to your pet every day, then you’ll be well on your way to running your area’s most successful pet boarding facility.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Bruce is the U.S. and International Business Manager for Dynamis Ltd., the parent company of us.BusinessesforSale.com, one of the largest online global marketplaces for buying and selling small-to-medium-size businesses. He is focused on helping small businesses succeed and regularly writes about entrepreneurship and small business management.

Grow 30% faster with the right business plan. Create your plan with LivePlan.

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From Passion to Profit: A Comprehensive Guide to Starting a Successful Dog Kennel Business

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- Startup Costs
- Land and building purchase or rental fee
- Kennel equipment and supplies
- Security systems installation
- Hiring and training of staff
- Permits and licenses
- Marketing materials and advertising
- Legal and accounting fees

Startup Costs

One of the most significant expenses for starting a dog kennel is buying, leasing or renting land and building for the kennel. The location of the kennel can have a major impact on the cost, as some areas may be more expensive than others. Typically, the cost of the land and building can range from $20,000 to $100,000.

You will also need to invest in kennel equipment and supplies, such as dog crates, food bowls, toys, cleaning supplies, etc. The amount you spend on these items can range from $5,000 to $20,000, depending on the size of your kennel, the number of dogs you plan to house, and the quality of equipment you choose.

Installing security systems is essential to ensure the safety of the dogs and the security of your facility. The cost for this may range from $2,000 to $5,000, depending on the type of security system and the size of the kennel.

Hiring and training staff is a significant expense that you must account for when starting a dog kennel. The salary and training cost for the staff may range from $10,000 to $20,000, depending on the number of employees you plan to hire.

You will need to obtain various permits and licenses before opening your dog kennel. The cost of these permits and licenses may vary depending on your place of residence, but on average, it may cost you anywhere from $500 to $2,000.

You will also need to spend on marketing materials and advertising to attract potential customers to your kennel. The cost for this may range from $2,000 to $5,000, depending on the advertising methods you choose.

You will need the help of legal and accounting professionals to get everything in order and ensure compliance with the laws and regulations. The cost of hiring these professionals may range from $3,000 to $10,000.

Starting a dog kennel is no small feat, and as demonstrated, the startup cost can add up quickly. However, with proper planning and management, it can be a lucrative business venture for the right individual. Remember to budget carefully and calculate your expenses accurately to ensure the success of your dog kennel.

Land and Building Purchase or Rental Fee

Tips & Trics:
Before purchasing land, check zoning laws in your area to ensure that a dog kennel is allowed on the property.
When renting a property, make sure that the landlord is aware of your plans to operate a dog kennel to avoid any future conflicts.
Location is critical for a dog kennel business. Consider proximity to major roads, accessibility for customers, and geographical feasibility for the dogs in your care.

Kennel Equipment and Supplies

Starting a dog kennel business entails numerous costs, especially when it comes to equipment and supplies. According to the latest statistical information, the average startup costs for kennel equipment and supplies range from $10,000 to $50,000 USD. Keep in mind that these expenses could vary depending on your area and the size of your kennel.

Tips & Tricks

Budget Wisely: Make a detailed list of all the equipment and supplies you will need. Set a budget and prioritize your expenses.
Research Suppliers: Take your time to find reliable and affordable suppliers for your kennel equipment and supplies. Look for discounts and sales to reduce your expenses.
Consider Second-hand: Opt for used supplies and equipment in good condition to reduce your costs. This is especially true if you are just starting and have limited capital.

The primary equipment and supplies required for dog kennel business includes:

Kennel Cages: You'll require cages in various sizes to accommodate different types of dogs. Expect to spend around $300 to $800 per cage.
Feeding Stations: Purchase feeding stations, including food and water bowls and dispensers, which cost around $150 each.
Grooming Equipment: You'll need clippers, scissors, brushes, and shampoo for grooming. Prepare to spend around $500 to $1,000 on grooming equipment.
Cleaning Supplies: You should budget for cleaning supplies like sanitizers, disinfectants, and waste bags that cost around $500 to $1,000 initially.
Office Equipment: If you are running a full-fledged pet hotel then specific office equipment like computers, printers, and software would be necessary, which may cost around $5,000 to $10,000.

Other significant expenses that you may need to consider in your kennel equipment and supplies budget include:

Permits and Licenses: Costs depend upon your location and regulatory requirements. In many states in the US, this ranges between $500 to $2,000.
Marketing: You'll need to invest in online advertisements, social media marketing, and website building. Expect to spend around $2,000 to $5,000.
Insurance: You'll need liability insurance to protect your business, and the cost ranges from $750 to $2,000 annually.

Opening a kennel business requires significant financial investment for equipment and supplies. Therefore, careful planning is key to the success of your business. To ensure that you manage your finances properly, seek the guidance of an experienced business consultant.

Security Systems Installation Cost Analysis: How Much Does It Cost To Get Started?

As a business consultant with years of experience helping entrepreneurs start their businesses, one of the most frequent questions I receive is, 'How much does it cost to launch a security systems installation company?' The answer is not straightforward since it varies depending on several factors, including location, equipment, personnel, and licensing. However, I have compiled some latest statistical information to give you an idea of the startup costs you might incur when launching a dog kennel business.

Start by creating a detailed business plan to identify the expenses and develop an action plan.
Research the market and competition to ensure that there is a demand for your services and determine how you can differentiate yourself.
Consider seeking professional guidance from industry experts or consultants to help you make informed decisions.

Construction and Renovations: The cost of constructing or renovating a dog kennel facility represents a significant share of the startup budget. According to data from Entrepreneur.com, a standard 10-run kennel project could cost around $250,000. However, numerous factors such as kennel design, materials, and permits can significantly influence the final cost.

Equipment and Supplies: You'll require several specialized pieces of equipment for your facilities, including cages, bowls, feeders, grooming tools, and cleaning supplies. According to the American Pet Products Association, the average startup cost for equipment and supplies for a dog kennel business is around $10,000.

Personnel: Many dog kennels require several employees to run the operation smoothly. The number of employees you need will depend on the size of your facility and the services you offer. According to Glassdoor, the average hourly wage for a kennel worker is around $11 per hour. However, the cost of wages, taxes, and benefits for your staff can vary greatly depending on your business's location.

Licenses and Permits: Depending on your location, you may require several licenses and permits to operate your dog kennel business legally. The costs of these licenses and permits will vary by state and local government entities. You must research the legal requirements in your area and budget for these expenses.

Marketing and Advertising: Letting potential customers know about your business will require a marketing and advertising strategy. You'll need to set aside a budget for website development, business cards, brochures, and other promotional materials. Marketing and advertising expenses can range from a few hundred to thousands of dollars.

In conclusion, the startup costs for a dog kennel business can vary significantly depending on several factors. While having a comprehensive business plan can help you estimate the expected expenses and create an action plan, seeking guidance from industry experts is always a wise choice. The most important thing is to plan your expenses meticulously and budget for certain contingencies, increasing your chances of success.

Hiring and Training of Staff - The Cost of Starting a Dog Kennel

Initial Hiring Costs

Job postings and recruitment fees
Background checks and screenings
Orientation and onboarding process costs

Training and Certification Costs

Training materials, such as handbooks and instructional videos
Certification courses and exams
Ongoing staff development programs

Employee Benefits

Health and risk insurance
Leave allowances, such as sick days and vacation time
Uniforms and equipment

Tips & Tricks: To Enhance the Hiring and Training of Staff

Outsource employee training wherever possible to reduce costs and allow experts to provide specialized education.
Consider offering creative benefits, such as a discount on pet food, that increase employee's interest in working for your dog kennel.
Make sure your staff training programs are flexible and meet the learning pace of each employee.

Permits and Licenses

When starting a dog kennel, one of the first things you need to consider is obtaining the necessary permits and licenses. These are legal requirements that you need to comply with before launching your business. The cost of permits and licenses varies depending on the location of the kennel and the type of permits required.

Based on the latest statistics, the average cost of permits and licenses for starting a dog kennel in the United States can range from $100 to $1,000. This cost includes permits for zoning, building, and health inspections. The actual costs can vary depending on the number of dogs and the size of the kennel.

Some states and cities may impose additional fees for permits and licenses. For example, in New York City, the annual fee for a kennel license is $160, while in Los Angeles, it can cost up to $430 per year.

Tips and Tricks:

Research the specific permits and licenses required in your area before starting your dog kennel.
Plan for permit and license costs in your budget before starting the business.
Make sure to comply with all the necessary requirements to avoid any fines or legal issues.

Failing to comply with the necessary regulations can result in hefty fines or legal problems. In addition to the basic permits and licenses, you may also need to obtain additional permits for noise control, animal welfare, and waste management.

It is important to note that the cost of permits and licenses is not a one-time expense. Some permits need to be renewed annually, and some require regular inspections to maintain compliance. Be sure to factor these costs into your operating expenses when creating your budget.

Overall, the cost of permits and licenses is a necessary expense when starting a dog kennel business. It is important to properly research and comply with all the requirements and regulations to avoid any legal problems. By doing so, you can run your business smoothly and provide a safe and comfortable environment for your furry guests.

Marketing Materials and Advertising: Expenses to Start a Dog Kennel

The cost of marketing materials and advertising varies depending on your location, competition, and target audience. However, on average, a startup dog kennel business can expect to spend around $2,000 to $5,000 on marketing and advertising expenses in the first year of operation. This amount may increase or decrease depending on several factors.

Tip 1: Develop a clear marketing plan before spending any money on advertising. This will help you to target the right audience and get the best return on investment for your advertising budget.
Tip 2: Utilize free advertising methods, such as social media, to reach potential customers. This can save you a significant amount of money, especially in the early stages of your business.
Tip 3: Consider partnering with other pet-related businesses in your area, such as pet stores or veterinary clinics, to cross-promote your services. This can be an effective and low-cost way to reach a wider audience.

When it comes to marketing expenses, some of the most common expenditures include website development and hosting, creating professional branding materials such as logos and business cards, direct mail campaigns, and paid advertisements on search engines and social media platforms.

Website development and hosting: Depending on your needs and the complexity of your website, you can expect to spend anywhere from $500 to $5,000 on website development and hosting in the first year. It's essential to invest in a professional, user-friendly website that accurately represents your business and services.

Branding materials: Professional branding materials, such as logos and business cards, can cost anywhere from $100 to $1,500. Make sure to invest in high-quality materials that accurately represent your business and set you apart from the competition.

Direct mail campaigns: Direct mail campaigns can be an effective way to reach potential customers in your area. Costs for direct mail campaigns vary depending on the size of your mailing list and the design and printing costs of your marketing materials. A typical budget for direct mail campaigns can range from $500 to $2,500 per campaign.

Paid advertisements: Paid advertisements on search engines and social media platforms, such as Google Ads or Facebook Ads, can be an effective way to reach a wider audience. Costs for these ads vary depending on your budget and the level of competition in your market. On average, you can expect to spend around $500 to $1,500 per month on paid advertising to start.

Tips & Tricks:

Develop a clear marketing plan before spending any money on advertising.
Utilize free advertising methods, such as social media, to reach potential customers.
Consider partnering with other pet-related businesses in your area, such as pet stores or veterinary clinics, to cross-promote your services.

In conclusion, marketing materials and advertising are essential expenses for starting a dog kennel business. While costs can vary depending on various factors, on average, a startup dog kennel business can expect to spend anywhere from $2,000 to $5,000 on marketing and advertising expenses in the first year of operation. By developing a clear marketing plan and utilizing tips and tricks, you can maximize your budget and reach a wider audience in your local market.

Legal and Accounting Fees

Research and compare prices for legal and accounting firms in your area. Some firms may offer package deals, saving you some money.
If you are just starting, consider doing the accounting yourself. There are various software programs for small businesses that can help you keep track of your financial books.
Try to stay organized. If you have all your documentation and files in order, you will save your lawyer and accountant time, ultimately saving you money.

5-Year Financial Projection
40+ Charts & Metrics
DCF & Multiple Valuation
Free Email Support

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How to Make a Business Plan for Running a Dog Kennel

Small Business
Business Planning & Strategy
Making Business Plans
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How to Run & Operate a Grooming Business

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If you love dogs and want to dedicate yourself to their care, you may enjoy running a dog kennel. Unfortunately, merely loving animals in and of itself will not ensure success; you must do your research and map out your strategy before you take a single dog into your care. An important tool to get you started is a business plan.

A business plan is a required element of any successful venture. It is the guide that will outline the goals, direction and vision for your kennel. A comprehensive plan should focus on the services you want to provide, such as overnight care, daycare, training or grooming. Unless you have a nest egg set aside, you may need funds from outside sources, and a good business plan will give a bank or investors the tools they need to analyze your business. To help you along, your business plan should state how your proposed kennel will be marketed to the public and how it will become profitable through your projected cash-flow statement.

Begin your business plan by stating your reason for starting the dog kennel. Ideally, you have a deep love of animals and are dedicated to their welfare; this is important for potential customers to know about you. Write about how your vision is to create a safe and loving place where dogs have ample room to exercise, sleep, socialize or be groomed. Include how you will provide specialized attention to dogs while their owners are away. Add an executive summary that states your qualifications, credentials and dog-related accomplishments.

Financial Forecast

A good portion of your marketing plan should be related to how much seed money you will need to get going and how you intend to repay it. Be realistic about your projected cash flow, as it may take many months for your business to grow. Begin by listing your salary and expenses; indicate that you will open business checking and savings accounts. List credit cards that you will use for equipment, office furniture and kennel supplies. List the actual equipment you will need to open the kennel, such as fencing, crates, flooring and sanitation.

Marketing, Promotions and Advertising

After you have completed market research to determine the demographics and market for your business -- like how many dog owners are in your city -- you should include these statistics in your business plan. Outline your past and future marketing efforts, and include your pricing and media strategy. If you plan to offer promotions, such as one free night of boarding with three paid nights, or offer coupons to your new customers, put your ideas in this section. Your kennel will require advertising and publicity strategies. List your plans for creating and placing ads in local newspapers, the Internet or pet-care magazines.

"Legal Guide for Starting and Running a Small Business"; Fred S. Steingold
Bplans: Dog Kennel Business Plan
"Powerhouse Marketing Plans"; Winslow Johnson

Elle Smith has been an advertising professional for more than 25 years. Her work for ABC, CBS and Sony Pictures Television has appeared on radio, on air, in print and outdoors. In addition, Smith has more than 20 years experience in marketing, graphic arts, commercial photography and print production, and is a licensed real estate agent with property management certification in California.

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Setting up a Dog Kennel Business

All you need to know about starting and running your business.

In this article

What is a Dog Kennel Business?

The UK is a nation of dog lovers, with approximately 33% of households having a pet dog. This amounts to more than 12.5 million pet dogs across the country.

Many people consider dogs to be treasured members of their families. When people go on holiday, are admitted to hospital, or are unable to take care of their dog for a short time, it is, therefore, no surprise that they want their pet to have the best possible care while they are away.

A dog kennel is a professional, licensed establishment run by trained staff that offers a safe environment for your dog. A kennel can care for your dog for a few hours or even a few weeks.

A dog kennel business usually looks after multiple dogs at one time. The dogs will usually be housed in their own individual area, although some kennel businesses choose to house the dogs all together.

A dog kennel business may also offer:

An indoor and outdoor pen.
An exercise area.
A grooming service.
Insulated and heated sleeping areas.
A covered outdoor area.

A dog kennel business does not merely provide a safe space for the dogs to sleep, but it should also provide them with daily interactions and exercise, such as walks or playtime.

The individual kennel area that the dogs stay in should have their food and water bowls, a bed and bedding, and toys for the dog to play with. Many kennel businesses allow dog owners to bring their dogs’ favourite items from their homes to make them more comfortable and settled in the kennels.

Depending on your facilities and the staff you have available, you may also offer boarding for dogs with health ailments. You will need to ensure your staff are trained in the dog’s condition and that the owner provides any necessary medication and supplies.

You can choose to set up:

A standard dog kennel.
A luxury kennel.
A doggy hotel.
Kennels that also cater for cats and other small animals.

As so many people across the UK are such huge pet lovers, kennel businesses continue to be in high demand. This can make it more achievable that your kennel business will be both successful and financially rewarding.

If you are an animal lover who has experience caring for dogs, starting up a dog kennel business could be a great option for you. Running a kennel business can be time-consuming and requires commitment, meaning it is best suited to those who are passionate about animals and their care.

Types of Customers

When considering the types of customers you will target, the most obvious answer is pet owners. However, different types of dog kennels attract different types of pet owners.

Identifying your target market is an important aspect of creating your business plan and identifying your customer base.

Budget Market – A budget kennel will attract customers who are looking to spend the least amount of money. You will likely have fewer facilities, a smaller outdoor space, and no special extras available. The budget market is less popular than it once was, as many pet owners want their dogs to have the best possible treatment. However, if you offer a safe and comfortable service for a lower price, you are still likely to attract customers from the budget market.
Mid-Market – Mid-market kennels will likely have larger premises with better facilities. You may also offer outdoor areas that are appealing to customers. Some mid-market kennels will also offer some extra services and better equipment that encourage customers to spend a little bit extra.
Luxury – A luxury kennel business is comparable to a five-star dog hotel. A luxury business may offer spa treatments such as doggy pedicures, premium facilities, toys, accessories, food, services and luxury sleeping areas. They may also have more staff, so the dogs get extra time and attention.

When deciding the type of dog kennel you are going to open and your target customer base, ensure you consider the types of dog owners that live in your area, how much they are likely to spend, and your local competition.

Equipment You Will Need

Your dog kennel business will have many different equipment requirements. Below is a list of general equipment you are likely to need. If you set up a specialist kennel business or a luxury business, you may need to purchase additional equipment.

This is one of the main things you will need to invest in when starting up a dog kennel business. The kennels will be used for sleeping and eating and some dogs may choose to spend the majority of their time in their kennel. You may choose different sized kennels for different dog breeds or choose to have identical kennels. You can also choose whether to have kennels or cabins. The price can vary significantly from £3,000 to £10,000 for 10 kennels or cabins.

A CCTV system

This helps dog owners to feel more secure and comfortable leaving their dogs at your kennel. A CCTV system can cost between £300 and £5,000 depending on the specification of the equipment, how many cameras you require, and the installation costs.

Room dividers

Mobile room dividers allow you to keep groups of dogs separate if needed. If you have a communal area for dogs to play or socialise, room dividers can help you to monitor playtime more easily or separate the room into different sections. A room divider can be purchased for as little as £70, depending on the size and material of the divider.

A deep sink or washing area

You will need to install a deep sink or washing area that allows you to wash a lot of equipment at one time. This will help you to save time overall.

A washing machine and dryer

You will have to supply beds, bedding, blankets, and even soft toys for the dogs you care for. You will need to wash these items every time a dog finishes their stay with you, so having a large reliable washing machine and dryer is recommended. Prices can range from £500 to £3,000.

Air purifier

This helps to keep your kennels fresh and hygienic. It can also prevent the kennels from smelling bad, which is a common problem with dogs. An air purification system can cost between £300 and £2,000 depending on the specification.

Air conditioning and dehumidifier

Air conditioning can help you to keep the kennels at a safe temperature and a dehumidifier can remove excess moisture from the air. This can help you to keep your premises safe and hygienic.

A van or other vehicle

If you offer a collection or drop-off service as part of your business, you will need a van or other vehicle. Your vehicle will need to have space to safely transport dogs, for example, by having a crate or boot gate in the back, or space for a pet carrier. The cost of a vehicle can vary, depending on whether it is new or used, and the make and model of the vehicle.

A dog first aid kit

A pet first aid kit allows you to provide pre-vet first aid if one of the dogs in your care is injured or ill. Your first aid kit should contain essential items such as sting relief, alcohol pads, adhesives for cuts and wounds, a rubber tourniquet, bandages of different sizes and tape. You can buy a first aid kit already prepared for approximately £25.

A human first aid kit

This is also essential in case an employee or visitor to your kennel becomes injured. For more information on what is required in a first aid kit, consult our knowledge base . A first aid kit can be purchased for as little as £12.

Cleaning materials

Some of the cleaning supplies you may require include a sweeping brush, a mop and bucket, kennel cleaner, bleach, window cleaner, sanitiser, cloths, sponges and other cleaning supplies. You should also supply hand sanitiser and handwashing facilities for staff and any visitors to your business.

A phone with a good camera

Many dog owners will want regular updates on their pets while they are away. You can send daily updates and take photos of the dogs and send them to the owners. This offers peace of mind and is a service that many dog owners will appreciate. A camera phone can cost between £100 and £1,000, depending on the make and specification.

A laptop or desktop computer

This can be used for making appointments, tracking your business accounts and marketing and advertising. You can expect to spend at least £400 on a quality device.

Other equipment requirements

There are several other equipment requirements your dog grooming business may have, including:

Dog beds, bedding and blankets.
Dog toys and balls.
A till and POS (Point of Sales) system.
A bin with a closed lid.
Food and water bowls (for each individual kennel).
Dog towels.
Dog cleaning and maintenance items.

Typical Pricing

When you create your business plan, you will need to create a budget including the typical start-up costs and running costs associated with your dog kennel business.

Some essential items you may need include:

Your premises will be your most expensive expenditure. You will need a site that is in a good location, preferably away from residential areas so that you don’t receive any noise complaints. You will also need to make sure you have a good outdoor area for the dogs to exercise and play, and plenty of space to build the kennels. The cost of your site can vary significantly, depending on the location, square footage, and existing infrastructure.

As the list above shows, your dog kennel business will require a large amount of equipment. You can expect to spend between £5,000 and £50,000 on equipment.

Replacing or maintaining equipment

This is an ongoing cost you will need to factor into your budget. You may need to maintain or repair equipment frequently and if your equipment is no longer functional, you will need to pay to replace it. As your doggy guests may bite or chew your equipment and it is likely to be heavily used, you may have to repair or replace equipment more often.

Creating your brand identity can include creating your business’s visual identity, a logo, business name, your business website and creating your brand message. You can hire a professional to help you with branding or do some of the work yourself. Branding can cost between £500 and £10,000.

Advertising and marketing

Advertising for your business may seem costly, however, it is an important expenditure for ensuring the success of your dog kennel business, especially when your business is in its first year of operation. It is recommended that you spend no more than 10% of your annual revenue on advertising costs. For example, if your annual revenue is £70,000, your maximum advertising costs should be £7,000. It can be more difficult to plan your advertising strategy in the first year when you don’t yet know your annual revenue.

Running costs

Running costs are the costs associated with running your dog kennel business. Most of these costs will be paid monthly, although some will be paid quarterly or annually. Your running costs could include your overhead costs such as electricity, gas, water, petrol and council tax.

As a dog kennel business operates 24 hours a day, you will need to employ staff. When calculating the costs associated with employing staff you should consider the number of staff and their hourly wage. You will also need to account for holiday pay, sick pay and maternity/paternity pay.

A dog kennel business will have several insurance requirements including Employers’ Liability Insurance, Public Liability Insurance, Professional Indemnity, Care, Custody and Control of Animals Coverage, Custodial Responsibility, Property Damage, and Building and Contents Insurance. Insurance costs can range from £10 to £150 a month depending on your insurance provider and the level of coverage.

Typical Pricing for Customers

On average, dog kennel businesses typically charge between £15 and £25 per day

However, this price can vary based on several factors:

Your location – Middle-class and upper-class areas will likely have dog owners who are willing to pay higher prices for your service. If you are located in the centre of a big city, such as London, you may also charge higher prices.
How many dogs you are boarding at the kennel – You may offer a discount for customers who are boarding multiple pets at the same time.
How long the booking is for – You may offer a discount if customers book longer stays or multiple stays at one time.
The time of year – Certain times of the year, such as Christmas and the Summer months, are considered as peak times. This could mean you charge higher prices, compared to other times of the year.
Whether optional extras are provided – If you provide extra services such as food, grooming, extra care or the administering of medication, you can charge higher prices. You may also offer a service where you collect and return the dog to the owner’s home.

Your typical pricing will also depend on your target market. For example, if you are targeting the luxury market your prices are likely to be higher.

Safely Running a Dog Kennel Business

Safely running your dog kennel business will be one of your top considerations. It will help you to ensure the health and safety of the animals, your staff, and any visitors to your business.

Some safety considerations you should make include:

Consider your vaccination requirements

To ensure the safety of all the dogs in your care, it is recommended that you check the vaccination status of all the dogs who enter your kennel. You may ask dog owners to provide paper or electronic proof that their dogs are up to date with all vaccines. Taking a copy of the dogs’ vaccination statuses or asking clients to sign a document can help to protect your business if an outbreak does happen.

Flea and tick prevention

To prevent an outbreak of fleas, ticks or lice in your kennel, ensure all the dogs are up to date with their flea and tick treatments. You could request proof that the dogs are up to date in their treatment, or request that the owners treat their dogs before they bring them to the kennels.

Ensure you have the correct staff ratio

Having the correct staff to dog ratio can help to protect both the animals and staff and ensure safety procedures are followed at all times. Having an incorrect ratio can also make it difficult for staff to deal with emergency situations. A staff ratio of 1:5 is recommended.

Employ staff with relevant training or qualifications

Although this is not a legal requirement, it is recommended to ensure the health and safety of the dogs. Having qualified staff can also help you to attract customers and improve your rating on your Boarding for Cats or Dogs Licence.

Have a vet on call

As you will be working with so many animals, it is inevitable that you will be dealing with health issues, illnesses or injuries at some point. Having a local vet that you are connected with can be extremely beneficial and help you run your business more safely. You can call this vet if you have any questions or concerns and arrange appointments if necessary. You could also arrange for the vet to make visits to your premises if an animal requires it.

Conduct risk assessments

Risk assessments should be carried out before starting up a dog kennel business and at any other time you require them. If your business has five or more employees, risk assessments are a legal requirement. Your risk assessments could refer to any manual handling activities and risks associated with having physical contact with the dogs.

Implement cleaning procedures

Having effective cleaning procedures is essential for your business. A cleaning schedule and cleaning policies should be in place that cover the cleaning of equipment, surfaces, sleeping areas, beds, and food preparation and storage areas. You should also implement handwashing procedures for staff and visitors.

Ensure you have fully stocked first aid kits

You will need a fully stocked first aid kit for dogs and a separate one for humans. The first aid kits should be checked and replenished regularly and be easily accessible for all staff.

Ensure the security of your doggy guests

This is essential for safely running your dog kennel business. There are several ways you can secure your facility including installing a CCTV system and locking the kennels and premises securely.

Correctly label food and treats

Dogs have allergies and intolerances as well as people. Ensuring any food or treats are correctly labelled with the ingredients and allergen information is important for protecting the health and safety of the dogs.

Legal Requirements

There are certain legal requirements you must ensure you comply with when setting up and running your dog kennel business.

Apply for a Boarding for Cats or Dogs Licence

You will need to apply for this licence before your dog kennel business begins operating. Before you are granted a licence, your premises will be inspected by someone from your local council. They will check the suitability of the accommodation, the food, drink and bedding, whether the animals are protected, visited and exercised, and whether staff are trained to look after animals. Your local council will grant you either a one-, two-, or three-year licence. They will also determine the cost. As part of your inspection, you will be granted a star rating between 1 and 5 stars.

Apply for planning permission

If you need to build a main building, erect kennels or make any changes to existing infrastructure, you will likely need to apply for planning permission. To apply for planning permission, you will need to contact your local planning authority (LPA) via your local council.

Display your licence number and licence

Your licence needs to be clearly displayed on your premises and your licence number must be displayed on any advertising. You should also display your star rating for customers to see.

Ensure your paperwork and records are in order

If these are not in order, your licence application may be declined, or you may have your licence revoked. You should keep up-to-date records of your clients, the cleaning schedules, risk assessments, health and safety policies, temperature checks in the kennels, and health records.

Implement health and safety policies

This is legally required for all businesses in the UK. You should have policies in place that protect the animals, staff and any visitors to your business. If you have five or more employees, your health and safety policies should be recorded. Your policies should also include fire safety procedures and emergency procedures.

Register as self-employed with HMRC

Running a dog kennel business as an individual or as a self-employed person requires you to register with HMRC. You will need to register your business name and keep records of all your income, profits and expenses.

Purchase insurance

Certain types of insurance will be legally required, whereas others are only recommended. Contact your local council to enquire which insurance types you must have before starting up a dog kennel business.

Comply with employment legislation

As you will be employing staff, you must ensure you follow employment legislation. You must comply with legislation relating to recruitment, working hours, pay, sickness, discrimination, dismissals, and maternity or paternity pay.

Apply for a Notification to Process Personal Data Licence

You can apply for this licence with the Information Commissioner’s Office (ICO) . If your kennels have a CCTV system or process personal information such as payroll information or accounts and records, you will need to apply for a licence with the ICO and renew your registration every year.

Positives of Owning a Dog Kennel Business

Running a dog kennel business is rewarding in many ways. Some of the biggest positives of owning a dog kennel business include:

You can spend your days with dogs

Many animal lovers will think of this as their dream job. You can spend your days walking and feeding them, playing with them and getting lots of doggy attention. Animals, and especially dogs, are considered to be therapeutic and spending time with them can have emotional and health benefits.

High customer retention

Once many dog owners find a kennel that they know and trust and their dog is comfortable in, they are highly unlikely to change to a different one. You will likely get return custom and even client recommendations.

Pick and choose who you want to work with

As the business owner, you will be responsible for hiring employees. You can choose to hire staff that you think will be beneficial to your business, genuinely care about animals, and will work well in your team. You hopefully won’t have to worry about dealing with bad co-workers ever again.

Control your own workload

Once your business is established and you have hired employees, you can begin to control your own workload. You can choose to work as little or as often as you like and also decide whether you want to take a hands-on or hands-off approach.

Unlimited income potential

A dog kennel business can be extremely lucrative, especially if you operate at high occupancy. You will also have the opportunity to expand your premises or open additional kennels in another location. This gives you the opportunity to earn an unlimited income.

Rewarding work

Not only can a kennel business be emotionally, mentally and financially rewarding, but it also allows you to help animals in need. Many kennels offer any extra kennel space to dogs who need shelter or provide animals in need with food, toys and bedding. Being able to help animals is a major benefit to many animal lovers.

Be involved with your local community

You will likely operate your dog kennel business in your local community. This allows you to connect with other dog lovers close to you and become an important part of the community.

Create the business you want

You can design your business exactly as you want. You can decide the type of kennel business you are going to run, the design and aesthetic, and the facilities, equipment and service that will be available. You can create your dream business, while still making money.

Negatives of Owning a Dog Kennel Business

However, there are some negative aspects of owning a dog kennel business you should be aware of:

High start-up costs

You will need to purchase or rent a large amount of land, as well as fund the cost of building the kennels. Your start-up costs are likely to be high, meaning you may need to source outside investment. It may also take you longer to begin making a profit.

It can be time-consuming

Starting up and running a dog kennel business requires a big time commitment, particularly when you first open your business. Your business will operate 24 hours a day, 365 days a year and you could be responsible for a lot of tasks, including marketing, organisation, business accounts, taking care of the animals, ordering and maintaining equipment, and cleaning.

Work can be inconsistent

If you are not operating at full capacity, you are reducing your profits. Unfortunately, work can be inconsistent and there may be certain times of the year when you have low occupancy.

It can be stressful

Not only are you responsible for the success of your business, but you are also responsible for the safety and wellbeing of the animals and your employees. Running a dog kennel business can be demanding and extremely stressful.

Making your business succeed can be difficult

If your area already has an established kennel business, this can make it extremely difficult to grow your own business and make a success of it. Dog owners are more likely to choose a kennel that they have used previously or that already has a lot of positive customer reviews.

Planning Your Dog Kennel Business

An effective and well-designed business plan is imperative to the success of your dog kennel business.

There are some key considerations you should make when planning your business and creating your business plan:

What type of dog kennel business are you going to run and who are your target customers?

This is the first consideration you should make when planning your business, as it will influence your prices, facilities, equipment requirements, and branding. You need to decide whether you will set up a budget, mid-range or luxury dog kennel business and what services you are going to offer.

What is your local competition?

Being aware of any competition in your area is imperative. If there are already successful dog kennel businesses, you will need to consider how to make your business stand out. If the local kennel is geared towards budget customers, you may want to consider opening a luxury dog kennel to target a different customer base.

What are your premises options?

You will need to consider whether you are buying an existing dog kennel business, land that already has existing infrastructure that can be converted, or land where you will need to build the kennels and other buildings from scratch. This will heavily influence your start-up costs and initial investment requirements.

Where will you be located?

As mentioned earlier, the location of your business is important. Ideally, it should be easily accessible for your target customer base, but far enough away from residential areas that the dog barking won’t be an issue.

What are your equipment requirements?

Budget, mid-range, and luxury dog kennels will have different equipment requirements and facilities as they will offer different services. Consult the equipment list above to plan your requirements and calculate how much this is likely to cost. You should also determine whether you are going to purchase all of your equipment or whether some will be rented.

Can you finance the business yourself or will you need outside investment?

Calculate your start-up costs, running costs, and expected profits to determine your investment requirements. If you need outside investment, you could obtain this from a bank, another financial institution, a private investor, other businesses, or from family or friends.

Will you require your staff to undergo training or obtain qualifications?

Although this is not a legal requirement, qualified staff can make your business more attractive to potential customers, help to keep the animals safe and help you to obtain a higher score on your inspection.

What are your business objectives?

Determining your business objectives can be a great way to attract investments for your dog kennel business and can help you to grow your business. They also help you to create your business plan.

Your business objectives should be SMART:

S = Specific
M = Measurable
A = Achievable
R = Realistic
T = Time-bound

Have you complied with all legal requirements?

Ensure you have filed all your paperwork and are complying with all legal requirements before opening your dog kennel business. Consult the list above to check you have followed all guidelines and applied for the necessary licences. Legal requirements are designed to help protect your business and protect the health and safety of the dogs, your employees and any visitors to your business.

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Pet Grooming Business Plan Template

Written by Dave Lavinsky

Pet Grooming Business Plan

You’ve come to the right place to create your Pet Grooming business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pet Grooming businesses.

Below is a template to help you create each section of your Pet Grooming business plan.

Executive Summary

Business overview.

Tangles Pet Grooming is a startup pet grooming company located in Raleigh, North Carolina. The company is founded by Sandy Cooper, who has experience in pet grooming. Now, with the expertise of knowledge and business acumen, she has determined she can confidently start and effectively grow a successful pet grooming company. Sandy believes her experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of pet grooming practices will provide everything needed for long-term growth and profitability.

Tangles Pet Grooming will provide a comprehensive array of services and products for a variety of clients. Tangles Pet Grooming will be the most loving and caring grooming center, providing services and products to each client while supporting the strategic goals of the company. Tangles Pet Grooming will be the ultimate choice in Raleigh for clients to ensure that every need of the customer is fully and completely met.

Product Offering

The following are the services that Tangles Pet Grooming will provide:

Dog and cat grooming
Dog and cat bathing
Dog and cat nail trimming
Dog and cat dental care
Dog and cat muscle massage
Dog and cat nutritional balance check
Dog and cat mini-break treatments
Dog and cat wellness and play accessories
Online reservations for all appointments
Discounts for return and regular customers

Customer Focus

Tangles Pet Grooming will target all dog and cat owners within the Raleigh region. They will also target veterinarian offices. They will target natural health stores and retail pet stores. They will also target pet training companies.

Management Team

Tangles Pet Grooming will be owned and operated by Sandy Cooper. She recruited her former administrative assistant, Kerrie Thompson, to be her grooming center manager and over the administrative office and operations.

Sandy Cooper is a graduate of the North Carolina Pet Grooming Academy, where she earned certification in natural wellness for dogs and cats. She has a depth of experience in pet grooming due to the ten years she served as the head groomer for a dog and cat pet salon in Raleigh. Her customers appreciated the care and concern she demonstrated, as well as the helpful suggestions she gave for healthful eating and healthful patterns of living for the cats and dogs.

Kerrie Thompson was an administrative assistant in the dog and cat grooming salon where Sandy Cooper was employed. Kerrie served the owner of the business, as well as assisting ten groomers in their daily activities, supplies and special requests. She earned the deep respect and appreciation of all the groomers in the company. Her new role will be as the grooming center manager, also in charge of the administrative office and operations.

Success Factors

Tangles Pet Grooming will be able to achieve success by offering the following competitive advantages:

Friendly, knowledgeable, and highly-qualified team of Tangles Pet Grooming
Comprehensive menu of services and products for dog and cat owners
Specialized cat and dog muscle massages for health and wellness
Customized cat and dog natural wellness assessments
Dog and cat health and wellness play toys and accessories
Tangles Pet Grooming offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Tangles Pet Grooming is seeking $200,000 in debt financing to launch its pet grooming company. The funding will be dedicated toward securing the grooming center space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

Grooming center space build-out: $20,000
Office equipment, supplies, and materials: $10,000
Three months of overhead expenses (payroll, rent, utilities): $150,000
Marketing costs: $10,000
Working capital: $10,000

The following graph outlines the financial projections for Tangles Pet Grooming .

Tangles Pet Grooming Pro Forma Projections

Company Overview

Who is tangles pet grooming.

Tangles Pet Grooming is a newly established, full-service dog and cat grooming company in Raleigh, North Carolina. Tangles Pet Grooming will be the most reliable, cost-effective, and naturally-healthful pet choice for animal owners and lovers in Raleigh and the surrounding communities. Tangles Pet Grooming will provide a comprehensive menu of grooming services for any dog and cat owner to utilize. Their full-service approach includes a comprehensive menu of services geared toward healthful pet living.

Sandy Cooper will be able to manage the staff and personnel at Tangles Pet Grooming. The team of professionals are highly qualified and experienced in dog and cat grooming, as well as natural health for pets and massage services. Tangles Pet Grooming works to improve the lives of the pets as staff members remove dirt and daily grime from dogs and cats. Grooming includes trimming and beautifying the coats of each animal, as well. Tangles Pet Grooming will enhance the lives of pets, as well as increase their natural health and wellness. Tangles Pet Grooming will offer the best customer service, as well.

Tangles Pet Grooming History

Tangles Pet Grooming is owned and operated by Sandy Cooper, a former pet groomer who has a degree from North Carolina Pet Grooming Academy. She has worked for a large pet grooming company for over ten years and managed a large portfolio of dogs and cats who came to her station exclusively for grooming, muscle massage, dental care and other treatments. She has gained the trust and confidence of her clients who now number in the hundreds, with many of them already committed to follow her as she opens her new Tangles Pet Grooming company.

Since incorporation, Tangles Pet Grooming has achieved the following milestones:

Registered Tangles Pet Grooming , LLC to transact business in the state of North Carolina.
Has a contract in place for a 10,000 square foot grooming center at one of the largest area malls
Reached out to numerous contacts to include Tangles Pet Grooming for their animals
Began recruiting a staff of associate groomers and office personnel to work at Tangles Pet Grooming

Tangles Pet Grooming Services

The following will be the services Tangles Pet Grooming will provide:

Industry Analysis

The pet grooming industry is expected to grow over the next five years to over $13 billion. The growth will be driven by the increased attention the U.S. population now gives to their pets, including cats and dogs. The growth will also be driven by the recognition of pet owners that their own animals require adequate natural health therapies as much as their human family does. The pet grooming industry also will grow driven by the increased interest in sustaining the iconic breeds of historical importance, including exotic breed dogs and cats.

Costs will likely be reduced by an increase in product availability, in particular from global alliances with large food manufacturers. Costs will also be reduced as consumers recognize the need for natural wellness in their animals, which will help defray serious health issues in their pets. Costs will also be reduced due to the increased use of technology to take over the day-to-day tasks of clerical and back office duties, which will free staff to work on front-of-house customer service and other tasks.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Tangles Pet Grooming will primarily target the following customer profiles:

Dog and cat owners
Veterinarian offices and owners
Natural health and retail pet stores
Pet training services

Competitive Analysis

Direct and indirect competitors.

Tangles Pet Grooming will face competition from other companies with similar business profiles. A description of each competitor company is below.

Paws Pet Grooming Salon

The owner of Paws Pet Grooming Salon, Jason LeBron, has dedicated his salon to the following services: baths, haircuts, nail trimming, and dental care. The salon has been in business since 2019, when during the pandemic, Jason LeBron maintained the care for the pets in his regional area by driving to each customer’s home. The premier destination for pets has garnered a steady following of customers; however, the pricing is in the “luxury” category and most of the general population can find similar services in a lower price range.

Specialized spa treatments are offered for dogs and other animals who do well with bathing and grooming treatments and, in addition, specialized services are provided for various exotic cats and dogs. Ultra large dogs are also treated at the Paws Pet Grooming Salon, using oversized tubs and grooming areas.

Raining Cats n’ Dogs

Due to the weather conditions in Raleigh, North Carolina and the surrounding areas, the owner of Raining Cats n’ Dogs determined that the location was perfect for a cat and dog grooming business focused on dogs that are particularly in need of grooming, including hunting dogs, canine service dogs, feral ranch cats, and other working animals.

The Raining Cats n’ Dogs grooming business was opened in 2020 by the owner, Ron Reynolds and his family. The generations of family born and raised in Raleigh have always been fans of outdoor sports and exercise, including their special family animals. Because there was no competition in the Raleigh area, Ron and his family opened the Raining Cats n’ Dogs grooming business, where it became an immediate hit with ranchers, farmers, hunters and others.

Happy Cats! Grooming

Happy Cats! Grooming was started in 1999 by Alice Anderson and her daughter, Nancy Anderson. Alice and Nancy were formerly cat groomers for a national chain pet grooming company and, after winning the appreciation and encouragement from former customers, they opened their own grooming company. The two executives work with a staff of three grooming employees. With the focus on cat grooming, the company has targeted the cats throughout the southern area of the U.S. who are in competition for state and national championships. The company also targeted exotic cats of high value owned by celebrities, high net-worth individuals and others who prefer cats from exotic locales. The cat grooming company has continued to build a steady roster of clients, albeit within a large geographical area that requires the groomers to travel, cover travel expenses, and include time and distance charges on the total bill.

Competitive Advantage

Tangles Pet Grooming will be able to offer the following advantages over their competition:

Tangles Pet Grooming offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition

Marketing Plan

Brand & value proposition.

Tangles Pet Grooming will offer the unique value proposition to its clientele:

Highly-qualified team of skilled employees who are able to provide a comprehensive set of products and services for dog and cats of all breeds
Tangles Pet Grooming offers the widest selection of natural wellness choices for cats and dogs, along with a pricing structure that is the most cost-effective compared to the competition

Promotions Strategy

The promotions strategy for Tangles Pet Grooming is as follows:

Word of Mouth/Referrals

Sandy Cooper has built up an extensive list of contacts over the years by providing exceptional service and expertise to dog and cat clients. The contacts and clients of Sandy Cooper will follow her to her new company and help spread the word of Tangles Pet Grooming .

Professional Associations and Networking

Sandy Cooper will join all regional professional associations, including civic groups and volunteer organizations, in order to introduce Tangles Pet Grooming to the region. She will also join the national trade and networking groups to further introduce Tangles Pet Grooming to new opportunities and alliances with other companies.

Print Advertising

Two weeks prior to the launch of Tangles Pet Grooming, a direct mail piece will be sent to every home in Raleigh, announcing special discounts at the grooming center for the first 60 days of business. Customers will receive special incentives upon opening and coupons for further use of the grooming center.

Website/SEO Marketing

Tangles Pet Grooming will fully utilize their website. The website will be well organized, informative, and list all the services that Tangles Pet Grooming provides. The website will also list their contact information and provide a portal for online reservation for dog and cat services. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “pet grooming company” or “dog/cat groomer near me,” Tangles Pet Grooming will be listed at the top of the search results.

The pricing of Tangles Pet Grooming will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Tangles Pet Grooming . Operation Functions:

Sandy Cooper will be the owner and president of the company. She will oversee all staff and manage client relations. Sandy has spent the past year recruiting the following staff:
Kerrie Thompson, who was an administrative assistant in the dog and cat grooming salon where Sandy Cooper was employed. Her new role will be as the grooming center manager, also in charge of the administrative office and operations.
Hoagie Newsom, a former accountant for a retail pet store, will become the accountant for the new company, providing all client accounting, tax payments, and monthly financial reporting.
Cindy Stillson will become the part-time Marketing Manager who will provide all marketing for Tangles Pet Grooming and each client it serves.

Milestones:

Tangles Pet Grooming will have the following milestones completed in the next six months.

5/1/202X – Finalize contract to lease grooming center space
5/15/202X – Finalize staff employment contracts for the Tangles Pet Grooming
6/1/202X – Finalize contracts for Tangles Pet Grooming vendors
6/15/202X – Begin networking at industry events
6/22/202X – Begin moving into Tangles Pet Grooming center
7/1/202X – Tangles Pet Grooming opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Tangles Pet Grooming are the fees they will charge to customers for their services and products.

The cost drivers will be the overhead costs required in order to staff Tangles Pet Grooming . The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Tangles Pet Grooming is seeking $200,000 in debt financing to launch its dog and cat grooming center. The funding will be dedicated toward securing the grooming center space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

Number of Customers Per Month: 650
Average Revenue per Month: $71,000
Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, pet grooming business plan faqs, what is a pet grooming business plan.

A pet grooming business plan is a plan to start and/or grow your pet grooming business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Pet Grooming business plan using our Pet Grooming Business Plan Template here .

What are the Main Types of Pet Grooming Businesses?

There are a number of different kinds of pet grooming businesses, some examples include: Mobile pet grooming, Home-based pet grooming, and Pet grooming salon.

How Do You Get Funding for Your Pet Grooming Business Plan?

Pet Grooming businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pet Grooming Business?

Starting a pet grooming business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop A Pet Grooming Business Plan - The first step in starting a business is to create a detailed pet grooming business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pet grooming business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pet grooming business is in compliance with local laws. 3. Register Your Pet Grooming Business - Once you have chosen a legal structure, the next step is to register your pet grooming business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your pet grooming business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Pet Grooming Equipment & Supplies - In order to start your pet grooming business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pet grooming business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Dog and Cat Kennel Sample Business Plan

Dog and Cat Kennel Business Plan

Executive summary.

Noah’s Arf is a full-service animal care facility dedicated to consistently providing high customer satisfaction by rendering excellent service, quality pet care, and furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work environment which respects diversity, ideas, and hard work.

The timing is right for starting this new venture. Animals are playing a larger role in our lives, and working people are choosing to provide them with a good life. Loving families with active pets and an active conscience are in search of better lives for their pets and peace of mind for themselves, causing busy animal lovers to flock to an ever-growing number of animal day care facilities across the nation. For customer convenience, in addition to day care, Noah’s Arf will include overnight care, in-home care, wash your own, pet grooming, animal behavior, pet portraits, gift and pet specialty products, 24 hour service, and special requests, all at one facility.

Kris Price, owner, has worked at a high paced, customer service oriented profession at a growing company for twenty-three years. She has earned the respect of her colleagues through hard work and dedication. Her daughter is a graduate from veterinarian technical college and will join the staff in the fall of Year 1. Kris cares for pets of friends often, and at any given time there have been one or more animals living in her home. From business colleagues to friends surveyed, Kris has what it takes to make this venture extremely successful. She will count on her reputation to exceed expectations while continuously establishing an active client base.

To achieve our objectives, Noah’s Arf is seeking a long-term commercial loan. This loan will be paid back from the cash flow of the business within seven years, collateralized by the assets of the company, backed by personal integrity, experience and a contractual guarantee from the owner. Start-up costs will be used to purchase fixed assets, supplies, advertising, and opening cash on hand.

1.1 Objectives

Monthly sales increasing steadily throughout FY 1.
Gross margin higher than 50% on pet products.
Full capacity by year end FY 2.
Expansion of services by FY 3.

1.2 Mission

To provide excellent animal care in a pet friendly atmosphere while ensuring our customers, both pet and owner, receive excellent service in a playful safe environment.

1.3 Keys to Success

The keys to success in our business are:

Superior Customer Service: 24 hour high-quality care and service.
Environment: provide a clean, upscale, odor free, enjoyable environment conducive to giving professional trusting service.
Convenience: offering clients a wide range of services in one environment.
Location: provide an easily accessible location for customer convenience.
Reputation: credibility, integrity, and 100% dedication from 23+ years employment at current workplace.

Company Summary

Noah’s Arf is a new company that will provide high-level animal care and customer service in the following categories:

Overnight care.
In-home care.
Wash your own pet.
Pet grooming.
Animal behavior classes.
Pet portraits.
Special events.
Special requests.
24 hour service.

What will set Noah’s Arf apart from the competition is our commitment to provide these services in one convenient location that is not limited to dogs and cats.

2.1 Company Ownership

Noah’s Arf will be created as a Oregon Limited Liability Company (LLC) based in Multnomah County, privately owned by its principal operator.

2.2 Start-up Summary

Total start-up requirements include legal costs, logo design, stationery and related expenses. The start-up costs are to be financed partially by the direct owner investment and long-term loan financing.

2.3 Company Locations and Facilities

This facility will be established in an upscale, growing area in Northwest Portland described as the Pearl District. We will service the growing condominium area, the West Hills area, while capturing the Beaverton area for those customers coming into the Downtown Portland and airport areas. The facility is zoned EXD, which will allow day and overnight care.

Products and Services

Noah’s Arf wants to set itself apart from other animal service facilities that may offer only one or two types of services. While talking to several pet owners, I have come to realize they desire the services I am proposing, but are frustrated because they must go to several different businesses. The focus of Noah’s Arf is day care and overnight care. However, the services we provide will be above and beyond what our competition can offer.

Our business atmosphere will be clean, friendly and upscale where customers will be comfortable leaving their pets. We will offer a personal touch, such as birthday cards and a daily report card for each pet that is registered with Noah’s Arf.

Our business will offer 24 hour service, a unique concept in this type of industry.

3.1 Product and Service Description

Noah’s Arf will be considered an upscale, full-service animal care facility. We will offer a wide range of services, not limited to dogs or cats. Services are as follows:

Overnight Care: Leave your pet for as long as necessary for 24 hour care and attention. 26 large dog runs and eight kitty condos.
Day Care: Provide 3,000 sq. ft. for a fun, safe atmosphere for pets to spend the day exercising and enjoying the company of other pets.
In-home Animal Care: Staff will go to homes to feed, walk, play, and check on pets as often as requested. Mail will be picked up and plants watered if requested.
Wash Your Own Pet: Provide four tubs, brushes, environmentally safe shampoo, dryers and aprons for clients who bring their pets in to wash.
Pet Grooming: Provide on-site professional pet grooming services.
Animal Behavior Courses: Provide certified animal training courses for the beginner, intermediate, and advanced.
Pet Portraits: On-site portrait opportunities.
Gift Shop: Provide specialty pet-related gifts and products.
Special Events: Coordinate pet birthday parties or any other special occasions on-site or at a location of choice.
Special Requests: Provide service for pets with special needs including administering medication, assisting with recovery from surgery, handicaps, etc.

3.2 Competitive Comparison

The competition comes in several forms. There are several organizations that offer one or two services at their location.

Day care is a new business, offered currently only to dogs. There are eight dog day care facilities in the Portland area:

Urban Fauna in Northwest.
Lucky Dog Day Care in Tigard.
Happy Go Lucky Dog Training and Playcare in N. E. Portland.
Day Care for Doggy in N. E. Portland.
Doggone Fun! in Tualatin/Sherwood.
Kountry Kanine in Gresham.
No Bonz About It N. E. in Portland.
See Spot Play in S. E. Portland.

None of these facilities offer 24 hour care making it inconvenient for clients to pick up their pet by a specified time.

Noah’s Arf will service all domestic animals within reason. We will not be limited to dogs only.

There are seven wash your own dog facilities in the Portland area:

Beauty For the Beast in N. E. Portland.
Rub-A-Dub Dog Wash in S. E. Portland.
The Dog Wash in Beaverton.
Bowsers Bath in Tigard.
Connie’s U Wash Dog Wash.
Aqua Dog in Beaverton.
Pups & Cups in N. E. Portland.

There are 73 grooming and boarding combined facilities and 18 dog training and obedience combined facilities in the Portland area. Noah’s Arf offers complete and total services at one location. One-stop high-quality pet care for customer convenience.

3.3 Sales Literature

This business will begin with a general corporate brochure establishing offered services. This brochure will be developed as part of the start-up expenses and distributed to large businesses, restaurants, local veterinarians, pet stores, real estate agencies, fire departments, The Humane Society, and the Washington Park Zoo. There will be a direct mailing to registered pet owners and a website created.

Literature and mailing for the initial market forums will be very important, with the need to establish a high-quality look and feel in order to create a trusting sense of professionalism.

3.4 Technology

Noah’s Arf will maintain the latest Windows and Internet capabilities including complete email capabilities on the Internet to work directly with clients for reservations, purchasing products online, asking questions, providing information, etc., as well as a Web page will provide information and maximum exposure of available services.

3.5 Future Products and Services

ONE YEAR GROWTH PLAN Veterinarian technician on staff to administer vaccinations on specified days and tend to any unforeseen emergencies. Internet access to watch your pet online. Monthly newsletter. Weekly play hour. Espresso and juice bar. THREE YEAR Expand the number of overnight kennels by 10. Mobil pet wash–will go to pet owners home to wash their pets. Sell and distribute gifts and products online. Add an exercise pool. Combine facility with a local veterinarian. FIVE YEAR Expand the number of overnight kennels by 10. Franchise.

Market Analysis Summary

Noah’s Arf will focus on dual-income, traveling professional families with hectic schedules. Those trying to strike a balance between the demands of their careers, personal lives and their pets. Our most important group of customers are those who do not have as much time as they desire to invest in their pets and are willing to seek additional help regardless of costs.

Two years ago, doggie day care did not exist in Portland. Today, there are eight such centers complete with entrance requirements and waiting lists.

4.1 Target Market Segment Strategy

We will not be successful waiting for the customer to come to us. Instead, we must focus on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future. Therefore, our focus and marketing message will be the services offered. We will develop our message, communicate it, and fulfill our commitment to excellence.

4.2 Market Needs

Our target customers are pet owners, not restricted to only one pet per household. They are working professionals that need reliable, trusting and convenient pet care available to them to keep up with the demands of their hectic schedules. There is a need for one-stop convenience.

4.2.1 Market Trends

Today’s trend consists of professionals having their families later in life or deciding not to have children at all. Pet owners are increasingly treating their pets as they would their children. Pets aren’t just part of the family anymore. In some cases they are the family. They are willing to invest dollars to have them cared for in an environment that would mirror their home surroundings.

Another important workplace trend is working longer hours and more days. There is also the traveling professional. Professionals are looking for help to care for their pets in a loving playful daycare. There is a need to have pets cared for over long periods of time while their owners are away on business trips. Downtown and condominium living has also become very popular for professionals. This creates the need to provide a daily exercise and a playful environment for their pets.

In 1998, the amount of money Americans spend on dog food totaled $5.9 billion. America’s hottest new publication is The Bark, a monthly publication for dog owners. Portland has their own publication, Dog Nose News. Hotel chains are encouraging pet owners to bring their pets to stay in their hotels.

4.2.2 Market Growth

The benefits of sharing our lives with our pets offers owners affection, companionship and security. For busy families, professionals and single pet owners, Noah’s Arf offers a peace of mind alternative to leaving their pets home alone. Over 350,000 Portland Metro households have dogs, according to the Dog Nose News. The nation’s 58 million pet owners spent an estimated 22.7 billion on their pets in 1999 according to the Pet Industry Joint Advisory Council.

A 1998 American Animal Hospital Association survey of pet owners who took their animals to a vet, found that nearly one-third said they spend more time with their pets than with their friends. Animals are playing a larger role in our lives and working people are choosing to provide them with a good life, according to the director of community programs at the San Francisco Society for the Prevention of Cruelty to Animals.

Pet owners can be confident that their pets are in the best of hands at Noah’s Arf. Pets can socialize with buddies, revel in attention from expert care givers, and enjoy play activities.

4.3 Service Business Analysis

The animal care service industry consists of many small individual facilities. Noah’s Arf direction is to establish itself as a full-service, 24-hour facility, creating customer convenience.

4.3.1 Business Participants

The animal care industry is made up of many small participants that are function-specific. These businesses offer one or two services. There are no businesses that offer full care, including day care, overnight care and in-home care for 24 hours a day. Current facilities have limited hours, causing a great inconvenience for the customer. Noah’s Arf will change these trends and offer “one stop convenience” for all their pet needs.

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Project Pawsitivity

A Sitting For a Cause Blog Featuring All Things Pet-Related

Subway Strays: The Dogs of Moscow’s Metro

Despite the collapse of the Soviet Union, the stray dogs in Moscow have a surprisingly well-documented history which animal behaviorists have been paying close attention to for several decades. During the Soviet period in Russia the packs of wild (or stray) dogs in were regulated. Only the clever canines who learned to stay in isolation were able to survive. Usually, these dogs would remain on the outskirts of the city hunting in wild packs, as the living in the city was dangerous and food scarce. After the fall of the Soviet Union quality of life in Russia began to slowly improve and with it more street vendors and food collecting in busy neighborhoods. This began to bring some the stray dogs out of the suburbs into the city.

Today, there are nearly 35,000 stray dogs that call Moscow home. Out of these 35,000 stray dogs there are about 500 that have taken to living underground. Out of these dogs, there are a few that have started thinking outside the box and inside the boxcar. They have begun the slow move underground to stay out of the cold (Russian winters reach an average of -5 degrees every day). Many of the Russian commuters embraced the dog’s underground migration by petting them or giving them food.

Though these claims may seem like the made up type of internet misinformation that we have learned to be skeptical of these days, it is actually sourced to a Russian biologist by the name of Dr. Andrey Poyarkov , a highly regarded scientist in his field of study. As it turns out Poyarkov has been studying these dogs for the last thirty years and told news sources back in 2010 that he suspected a small fraction of these underground dogs had actually learned to use the subway in order to beg for food in bustling urban areas where food is more plentiful.

Andrei Neuronov , an animal behaviorist, says much like you train your dogs at home to respond to verbal commands like “sit” or “stay,” the Moscow metro dogs are using audio cues from the subway stops they have learned. The dogs memorize the names of the stops to navigate the subway systems in order to take them to heavily populated places during the day and get food. Then, they return to their more secluded corners of the suburbs at night where they are less likely to be bothered by people. Here is a story ABC did back in 2011, talking about this very thing.

Do you have any information on how to help these dogs? Please share and comment below.

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Westminster Kennel Club Dog Show

1925 Westminster Kennel Club Dog Show

Yearwise list of westminster kennel club dog show winners, recent awards, the 19th annual panasonic gobel awards : winners announced, shoemaker won wsfa small press award, mcdonald won gaylactic spectrum awards, silvia moreno-garcia and leah bobet won copper cylinder award, winners of the british fantasy awards 2016 were announced, famous awards, youtube videos, award groups.

IMAGES

Pro Dog and Cat Kennel Business Plan Template
Dog Kennel Business Plan Template [Updated 2022]
Lay out for my future business
Dog kennel marketing plan
Dog and Cat Kennel Business Plan Sample
Pro Dog and Cat Kennel Business Plan Template

VIDEO

THOMPSON'S KENNEL BUSINESS IS BUSINESS UPDATES [email protected]
Let's Talk about Software for Your Pet Care Facility
#huskey #ViralHuskey #trandingshorts #tranding #viralvideo #subscribers #INDIA🇮🇳
This Dog Means Business (@sparlingspaz)
Dog heat cycle diet || Jab female dog Heat par ho usa diet kya da
Flora ko blood a gya 😭|| bike ki chabhi kho gyi popat ho gya 😰

COMMENTS

Dog and Cat Kennel Business Plan Example
20 visits = $10.00 discount. Three referrals = one free day care visit gift certificate. Monthly business card drawing = one free visit. Create specified packages = one day, one night, one wash for a special discount price. Multiple pets from the same family = family discount rate.
How to Start a Profitable Kennel Business in 2024
If you start the kennel in your home, your profit margin should be about 90%. In your first year or two, you could work from home with 6 crates and fill each crate for 3 days a week, bringing in $46,800 in annual revenue. This would mean $42,000 in profit, assuming that 90% margin.
Dog Kennel Business Plan Template [Updated 2024]
Dog Kennel Business Plan Template. Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their dog kennel businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dog kennel ...
Dog and Cat Kennel Business Plan Template
Strategy and Implementation: Provides the details of how you plan on building the business. Management Team: An overview of the people behind the business and why they're the right team to make the business a success. Financial Plan: A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.
Dog Kennel Business Plan Template (2024)
A dog kennel business plan is a plan to start and/or grow your dog kennel business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Dog Kennel business plan using our Dog Kennel Business Plan Template here.
Dog Kennel Business
Hire helping Hands. To run a successful dog kennel business, you need help. You can start with a couple of people - who will be in charge of taking care and supervising the overall countenance of the dogs. As the kennel business grows, you will need a front desk staff, a manager, a groomer, trainer, and a vet.
Dog Kennel Business Plan Template: A Step-by-Step Guide (2024)
Before you start writing your business plan for your new dog kennel business, spend as much time as you can reading through some examples of pet-related business plans. Industry Overview The global pet care market stood at a massive value of 131.70 billion dollars in 2016 and has grown steadily ever since, thanks to the growing pet adoption and ...
Unleash Success: 9 Steps to Crafting a Winning Dog Kennel Business Plan
Tip: Be realistic in your projections and identify potential risks and their associated impacts on your business. Review your business model after conducting market research and make necessary adjustments to improve your chances of success. Dog Kennel Service Financial Model. 5-Year Excel Financial Projection.
Dog Kennel Business Plan Sample [Edition 2024]
To help you in identifying the major components of a business plan, we are providing dog kennel business plan sample for Jake's Kennel Club, free of cost. Step2: Define the Brand. The second step is to acquire the licenses and registration and start working on defining the company's values, targets, customer care policies, and services.
Are You Cut Out to Run a Kennel or Pet Boarding Business?
You'll probably need to hire a kennel manager, kennel attendants, a receptionist, and depending on your business model, special services like a groomer or a trainer. Most facilities offer 24-hour animal supervision, so ensure you're in a position to hire for continuous coverage. Look for employees that are consistent, hardworking, fun ...
Start a Profitable Dog Kennel Business with These Budget Tips
Starting a dog kennel business can be a profitable and fulfilling venture for pet lovers. However, with startup costs ranging from $10,000 to $50,000 and ongoing expenses, creating a detailed business plan and budget is crucial. Proper research and planning can lead to a successful and lucrative pet care operation.
How to Write Dog Kennel Business Plan? Guide & Template
A dog kennel business plan is a comprehensive blueprint that outlines the various aspects of establishing and operating a dog boarding facility. It encompasses details such as the business's ...
How to Make a Business Plan for Running a Dog Kennel
Outline your past and future marketing efforts, and include your pricing and media strategy. If you plan to offer promotions, such as one free night of boarding with three paid nights, or offer ...
How to Start a Dog Kennel Business
A dog kennel business may also offer: An indoor and outdoor pen. An exercise area. A grooming service. Insulated and heated sleeping areas. A covered outdoor area. A dog kennel business does not merely provide a safe space for the dogs to sleep, but it should also provide them with daily interactions and exercise, such as walks or playtime.
Pet Grooming Business Plan Template (2024)
Three months of overhead expenses (payroll, rent, utilities): $150,000. Marketing costs: $10,000. Working capital: $10,000. Easily complete your Pet Grooming business plan! Download the Pet Grooming business plan template (including a customizable financial model) to your computer here <-.
Dog and Cat Kennel Sample Business Plan
Dog and Cat Kennel Business Plan Executive Summary. Noah's Arf is a full-service animal care facility dedicated to consistently providing high customer satisfaction by rendering excellent service, quality pet care, and furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work environment ...
Where can I leave my dog in Moscow while I'm away? I ...
By phone, they explained to me that they have dog handlers that take the pets home with them in Moscow /the Moscow region. They also sign a contract with the client and have a pick-up service. The lady who emailed back explained that she wants the business but thinks it's a bad idea to take the dog so far away from Moscow.
Companies
Dog and cat food. Dog and cat treats. Fish food. Food additives. Pet care products. Terraria. Veterinary products. ... Krasnogorsk, MKAD 72nd km, Putilkovo, Greenwood Business Park, build. 19, 4th floor, office 38 ... One of the largest pet products supplier working in all regions of Russia and the CIS countries. Moscow, Shchelkovo district ...
Subway Strays: The Dogs of Moscow's Metro
During the Soviet period in Russia the packs of wild (or stray) dogs in were regulated. Only the clever canines who learned to stay in isolation were able to survive. Usually, these dogs would remain on the outskirts of the city hunting in wild packs, as the living in the city was dangerous and food scarce. After the fall of the Soviet Union ...
1925 Westminster Kennel Club Dog Show
Check awards winners of 1925 Westminster Kennel Club Dog Show. (Click on the Award name to show winners and nominees) Best in Show at the Westminster Kennel Club Dog Show

How to Start a Kennel

Step 1: Decide if the Business Is Right for You

Kennel industry trends

Trends and challenges

Demand hotspots

What kind of people work in kennels?

How much does it cost to start a kennel business?

How much can you earn from a kennel business?

What barriers to entry are there?

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How to Start a Dog Breeding Business

How to Start a Dog Grooming Business

Why? Identify an opportunity

What? Determine your products or services

How much should you charge for pet boarding?

Who? Identify your target market

Where? Choose your kennel location

Step 3: Brainstorm a Kennel Name

Step 4: Create a Kennel Business Plan

Step 5: Register Your Business

Choose where to register your company

Choose your business structure

Form Your LLC

Step 6: Register for Taxes

Step 7: Fund your Business

Step 8: Apply for Kennel Business Licenses and Permits

Step 9: Open a Business Bank Account

Step 10: Get Business Insurance

Step 11: Prepare to Launch

Essential software and tools

Develop your website

Kickstart Marketing

Digital Presence and Online Marketing

Content Marketing and Engagement

Experiential and In-Person Engagements

Collaborations and Community

Customer Relationship and Loyalty Programs

Promotions and Advertising

Focus on USPs

Step 12: Build Your Team

Step 13: Run a Kennel – Start Making Money!

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Executive Summary

Company Analysis

Industry Analysis

Customer Analysis

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Marketing Plan

Operations Plan

Management Team

Financial Plan

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