case study on consumer awareness class 10

Top 10 Case Study on Consumer Rights

We know consumer laws and courts exist, but only by reading through some case law can you understand how you as a consumer can exercise your rights!

Table of Contents

On an everyday basis, we purchase products and services. From our basic necessities like food and clothing to services like banking and education, we are dependent on companies and organisations to live comfortably in the present day, and we give them our hard-earned money in return. But sometimes, companies might fail to provide quality services or products. Many know there exist consumer courts and laws that protect consumers from consumer exploitation . But have you ever wondered who goes to these courts and what types of cases are filed? You would be surprised to know how basic these cases can be. So, here are 10 interesting case study on consumer rights curated for you.

Top 10 Case Studies on Consumer Rights

1. banks can’t always escape using ‘technical difficulties’.

We have come to rely on banks so much. A recent case study on consumer rights highlighted the need for stronger regulations. More than ever, most of our transactions are digital and heavily reliant on banks for these. Have you ever had your transaction fail due to the server being down or other errors?

Dipika Pallikal, a squash champion and Arjuna awardee found herself in an awkward situation when she used her Axis Bank Debit Card in a hotel at Netherlands’ Rotterdam failed. She had had 10 times the bill amount in her account at that time. Due to this, she faced a loss of reputation and humiliation. The bank said the incident was a case of ‘ Force Majeure’ (an act of god/ something beyond control)

Apart from that, the bank had also returned a cheque of ₹1 lakh issued to her by the government of India and blamed it on a technical error.

Dipika moved the consumer court in Chennai against Axis Bank

Court Decision

The court found that there was a deficiency of service on the part of Axis Bank and directed the bank to pay a compensation of ₹5 lakh and ₹5000 as expenses.

Key Takeaway

Banks are like any other service provider. We trust them with our money and they must perform the services we were promised. They cannot hide behind ‘technical difficulties’ or ‘ force majeure ’ and let customers suffer for it.

2. You Don’t Have to Be a Celebrity to Win a Consumer Case

A humble tea vendor, Rajesh Sakre, is an example of this. He had ₹20,000 in his State Bank of India account and had withdrawn ₹10,800. On his next visit to the ATM, however, he realized all his money was gone. When he asked the bank authorities they blamed it on him.

So, he went to the District Consumer Disputes Redressal Forum with his grievance. He couldn’t afford a lawyer and he argued the case himself. This case study on consumer awareness presents insights into how consumers are becoming more vigilant.

The forum ruled in his favor and ordered the State Bank of India to return the ₹9,200 with 6% interest, pay ₹10,000 as compensation for mental anguish caused by the issue, and ₹2,000 for legal expenses.

It doesn’t matter who you are, as long as you have a valid case you can approach the Consumer Cases Forum. And even big companies and government entities like the State Bank of India can be made to answer for their mistakes.

3. Not All Free Items Are Welcome

Imagine you bought a bottle of Pepsi and found a packet of gutka floating in it! It happened to Rajesh Rajan from Ahmedabad when he bought Pepsi from a local store. He sent a legal notice for defective goods to the company immediately and approached a Consumer Cases Dispute Redressal Forum. Every case study on consumer complaints tells a unique story of a consumer’s journey towards justice.

Moreover, he claimed that there was a deficiency in service that could have caused a health hazard to him. He demanded compensation of ₹5 lakh for the same.

The consumer forum passed an order in favor of Rajesh Rajan and directed the company to pay a total of ₹4008 (₹4000 for compensation and ₹8 for the Pepsi he purchased).

Rajesh moved the State Consumer Dispute Redressal Commission, asking for higher compensation as ₹4008 was too low and he had spent ₹500 on sample testing itself. The State Commission passed an order asking the company to pay ₹20,000 as compensation and ₹2000 towards costs as it found Rajesh’s argument reasonable.

Free items are not all welcome! It is a deficiency in service on the part of the provider if you find anything in your food (packaged or otherwise) that isn’t supposed to be there. The Consumer Cases Forums are a good place to take them.

4. Paying More Than the MRP? You Shouldn’t.

It has become common to charge more than the maximum retail price (MRP) for packaged goods. Especially in places like theatres, food courts, railway stations, etc, we see this happen a lot and mostly ignore it. Among the prominent consumer cases last year, the MRP case stood out for its complexity

Mr Kondaiah from Andhra Pradesh, on the other hand, didn’t ignore it when he noticed that Sarvi Food Court charged him ₹40 for a water bottle where the MRP was ₹20. He filed a case against them in the District Consumer cases Disputes Redressal Forum for ‘unfair trade practice’. He supported his claim by producing the bill. The MRP case study on consumer rights brought to light some gaps in the existing regulations.

The court decided in favour of Mr Kondaiah and said that a practice is not justified just because it is widely common. Mr Kondaiah was awarded a compensation of ₹20,000, ₹20 (the extra money charged) and ₹5,000 in costs.

No authority has the power to charge above the MRP for any packaged goods. It doesn’t matter where it is sold, you are not required to pay a rupee above the MRP.

5. No MRP at All on the Product?

Baglekar Akash Kumar, a 19-year-old got a book and ₹12,500 because of the book. How? He purchased the book online and when it was delivered, he noticed that there was no MRP mentioned in it. He browsed the internet and saw that the book was sold at different prices in different places.

So, he went to the consumer cases forum and filed a case against Penguin Books India Pvt. Ltd and the paper company.

The court held that not publishing MRP on the product without a valid reason is an ‘unfair trade practice’. MRP exists to ensure that a consumer is not overcharged for the product. So, it is mandatory for companies to print MRP.

The publishers were asked to print the retail price of the book and Akash was awarded ₹10,000 as compensation and ₹2,500 as costs.

It is required under law for companies to put MRP on every product. If you see a product without MRP, then it is a violation of Consumer Cases Protection Laws and you can take them to court.

6. Medical Services Fall Within the Scope of the CPA

Do medical services fall under CPA? When there was a little confusion in this regard, the Indian Medical Association (IMA) decided to get this question resolved once and for all. The CPA case study on consumer rights brought to light some gaps in the existing regulations. The Medical Services case study on consumer complaints became a landmark case in consumer rights advocacy.

IMA approached the Supreme Court, asking them to declare that medical services are out of the scope of the CPA. They gave the following arguments to support their claim:

Medical professionals are governed by their own code of ethics made by the Medical Council of India.
In the medical profession, it is hard to guarantee the end result of treatments. Many external factors which are out of the control of the professional can impact the outcome. So, allowing consumer claims will cause people to file a case whenever a treatment doesn’t work out.
There are no medical science experts in the consumer complaints online.
Medical service provided by government hospitals will not fall under the Act especially when the service is provided for free.

These were decent points. After consideration, the court settled the claims in the following manner.

Medical services provided by any professional (private or government) will be covered by CPA. This means people can file a case in a Consumer Court if the service provided is not in confirmation with the Act.

Doctors and hospitals who treat patients for free cannot be sued by a person who availed their services for free.
In a government hospital, where services are provided free of charge – the Consumer Protection Act India would not apply.

Apart from these two exceptions, the Act will apply when a person gets treated in government hospitals for free, when a poor person gets treated for free, and when insurance money is used for treatment.

7. Tired of the False Claims Made by Skin and Hair Care Products Yet?

Maybe you are not tired yet or you are too tired to question. However, a 67-year-old man from Kerala’s remotest areas was tired of these consistent lies and how companies got away with them.

In 2015, K Chaathu complained against Indulekha (beauty product manufacturers) and Mammootty (an actor who was the brand ambassador of the company) for putting up misleading ads. The tagline of the soap was ‘soundaryam ningale thedi varum’ which meant ‘beauty will come in search of you. The ads also claimed that people using the soap would become ‘fair’ and ‘beautiful’ but the 67-year-old didn’t become fair or beautiful.

Funny, right?

Compensation Paid

Indulekha paid him ₹30,000 in an out of court settlement while the initial claim of Chaathu was ₹50,000. When he was asked about this, he said that this case was never about the money but about how these companies put up advertisements every day with false claims. And it is not okay to let these people get away with it.

Key Takeaways

Advertisements are made to sell the products, so exaggeration of results is too common. But this doesn’t make it okay to make false claims just for the sake of selling the products. Making false claims in violation of the CTA.

8. Homebuyers Are Consumers

Imagine you decide to buy a house (a dream come true for many). You do a lot of research, pool your hard-earned money, and pay a real estate developer to build the house for you. They promise to deliver within 42 months but 4 years later they haven’t even started construction.

This is what happened to two people and they decided to move the National Consumer Disputes Redressal Commission (NCDRC) for it. The Homebuyer’s case study on consumer rights was instrumental in changing local regulations.

NCDRC decided in favour of the homebuyers and asked the real estate developer to refund the money with a simple interest of 9% per annum. They were also awarded a compensation of ₹50,000 each.

The real estate developer challenged this in the Supreme Court, saying that the issue is covered under another Act (Real Estate (Regulation and Development) Act) and therefore cannot be taken in a consumer court. But the Supreme Court denied their argument saying that as long as the other Act explicitly stops people from getting remedy under other laws, they will be allowed to do so.

Our laws are in such a way that even though there are other remedies available, in most cases where you are a buyer of a product or a service, you will have protection under the Consumer Protection Act.

9. Insurance Claims Cannot be Rejected on Mere Technicalities

We pay the premium and get insurance to protect us from losses we can’t foresee. Sadly, many people have had bad experiences with the insurance company. Om Prakash, for example, had his truck stolen and claimed insurance for the same. The truck was stolen on 23.03.2010, the FIR was filed on 24.03.2010, and the insurance claim was filed on 31.03.2010.

The insurance investigator was sent and he confirmed that the claim was genuine. The claim was approved for the amount of ₹7,85,000/-. But the amount was never given to Om Prakash. With the rise in consumer court cases , companies are now more cautious about their policies and practices. When he sent the insurance company a legal notice for the same, they replied saying that there was a breach of terms and conditions:

“immediate information to the Insurer about the loss/theft of the vehicle”

Om Prakash was late to apply for insurance because he was held up by the police to try and recover his vehicle.

While the consumer courts didn’t allow his case, the Supreme Court allowed his appeal and held in favour of him. It was ruled that insurance companies cannot escape from paying the claimants on technical grounds. Especially when the claimant has valid reasons for it.

The Court directed the Respondent company to pay a sum of ₹8,35,000/- to the Appellant along with interest @ 8% per annum. He was also awarded ₹50,000 as compensation.

Over the years, many judgments have been made to ensure that insurance companies are accountable and do not escape from paying valid claims. If you experience a similar situation with your insurance provided, you can approach the consumer court.

10. iPhone 5S Gold for ₹68 + ₹10,000

Let’s close the list with a fun one! How would it be to get an iPhone at just ₹68? In 2014, Nikhil Bansal (a student) saw this unbelievable offer on Snapdeal (a discount of ₹46,651) and ordered it immediately as any sane person would. He received an order confirmation but later he was told that the order was canceled. They claimed that the offer itself was a technical glitch. “The iPhone case study on consumer complaint showcased the challenges consumers face even in today’s digital age.

When he approached the e-commerce consumer complaints India Forum, he claimed that these kinds of offers were misleading people and it was the duty of Snapdeal to honour the order. The forum ruled in his favor and asked Snapdeal to deliver him the iPhone for ₹68 and asked him to pay a compensation of ₹2,000.

When Snapdeal appealed this order, the compensation was raised to ₹10,000!

Key Takeaway – Case Study on Consumer Rights

E-commerce stores are just as answerable as any other shop owner under the Consumer Protection Act. So if you face any issues like this with them, consider taking it to the consumer court. Through each case study on consumer rights, we can learn more about our rights and responsibilities

Consumer forums exist to protect consumers from consumer exploitation and ensure that we are not cheated by the companies we pay for getting products or services. Knowing your rights is the first step towards becoming a conscious consumer.

Don’t hesitate to approach the consumer court if you have a valid claim of consumer exploitation . Even if it is for an ₹ 8 product like Pepsi, a valid claim should be taken to the forum.

What is the Consumer Protection Act?

The Consumer Protection Act is a law that safeguards the interests of consumers against unfair trade practices and ensures their rights to quality goods and services.

When was the Consumer Protection Act passed?

The Consumer Protection Act was passed in 1986 and later updated with the Consumer Protection Act, 2019.

Who is a consumer under the Consumer Protection Act?

A consumer is any individual who purchases goods or services for personal use, not for manufacturing or resale.

Who can file a complaint under the Consumer Protection Act?

A complaint can be filed by a consumer, any recognized consumer association, or the Central or State Government on behalf of a consumer.

What is a consumer rights case study?

A consumer rights case study involves analyzing a real-life scenario where a consumer faced issues with a product or service and sought legal resolution under consumer protection laws.

What are consumer cases in India?

Consumer cases in India refer to legal disputes brought by consumers against businesses for grievances related to defective goods, poor services, or unfair trade practices.

What are some examples of consumer rights?

Examples of consumer rights include the right to safety, the right to be informed, the right to choose, the right to be heard, and the right to redressal.

What is the consumer rights class 10 project?

The consumer rights class 10 project typically involves students researching and presenting on the various rights of consumers and how they are protected under the law.

Who is a consumer class 10 SST project?

In the class 10 Social Science (SST) project, a consumer is defined as an individual who purchases goods or services for personal use and is protected under consumer laws.

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Class 10 Economics Subject Enrichment Activity: A Project On Consumer Awareness 2024-25

Written By Avinash Sharan

Class 10 | projects 10, 38 comment(s), 4th november 2022, social science project on consumer awareness for class 10 .

Consumer awareness projects are all about developing ways to protect the interests of consumers by applying pressure on the business community. Students of class X are given this topic so that they can share their knowledge and foster the spirit of perseverance. Moreover, It also helps in developing confidence and managing obstacles more efficiently. By doing such projects, students learn to implement their theoretical knowledge in practical aspects. Such projects are multidisciplinary because students are required to solve real-world problems by applying knowledge from different disciplines. Therefore, keep your project on “Consumer awareness” simple and to the point.

For Disaster Management Project click on the link.

Social Science Project On Consumer Awareness For Class 10 Students

Table of Contents

Things to be kept in mind while doing the project

(Follow CBSE guidelines strictly.)

Firstly, USE A-4 size file paper (one side ruled) and blue/black ink to write your project.
Secondly, design the cover page in such a way that it reflects your topic.
Thirdly, write the Topic of the project, Name, Class, and Sec, Roll no. on the cover page in bold letters.
Fourthly, however, the project work should not be less than 10 pages (including the cover page)
Lastly, do not use plastic covers.

1. Acknowledgement: Page 1

(what should be written) see the example below.

Acknowledgment

From the core of my heart, I am very thankful to everyone who supported me, for I have completed my project effectively and on time.

I am using this opportunity to express my gratitude to my, teacher___________ as well as our Principal______________ who gave me this golden

opportunity to do such a good project on the topic, of “ Consumer Awareness ”.

I am sincerely grateful, to all of my friends, co-partners, family, and guides who shared their, truthful and illuminating views on several issues related to the project by devoting their precious time.

Equally grateful to my ( NAME OF SUBJECT TEACHER ) for giving me moral support and guidance in doing this project.

It would be an injustice if I did not thank my parents who helped me a lot in collecting data, pictures, and continuous help and support.

With their able guidance, encouragement, and support, I could complete my project on time.

Thanking you,

(Name of the student)

2. Certificate: Page 2

Project Certificate Format

Certificate

This is to certify that

(Your Name)………………………. of class X (your Sec) ………

has completed his/her project on the topic

“CONSUMER AWARENESS”

as prescribed by Mr./Miss/Mrs./Prof……….(teacher’s name)………. during the

academic year….(year)……. as per the guidelines

issued by CBSE.

Signature of Teacher Sign of external

3. Index: Page 3

Do not forget to add an index page along with Page No.

4. Introduction Of Project On Consumer Awareness: Page 4

Today, we go to market and buy a variety of goods and avail services in our day-to-day lives.

For the same, we pay money and derive satisfaction by consuming them.

But sometimes, we feel dissatisfied due to poor quality, high prices, false promises, made in advertisements, hidden information, costs, etc., and so on.

This is done because we are, not aware of our rights as a consumer.

Therefore, the need for consumer awareness was coined by the Western World in the 1960s.

It is a social force designed to protect the interests of consumers.

Organizing the consumers to bring pressure on the business community to heed their say.

Moreover, the pressure may be moral, legal, or economic.

It is a combined effort of the consumers to seek redressal of their grievances adversely affecting their standard of living.

Therefore, It is the protest against unfair business practices and injustices.

5. Objective: Page 5 ( Project On Consumer Awareness)

reduce consumer exploitation by making them aware, of their rights as a consumer.
providing complete knowledge about a particular product to potential customers.
To provide complete and adequate knowledge to the customer.
prohibit the customers from making any wrong decisions.
analyze the suitability of the product with particular buyers.
interpret the needs of the customers more efficiently.
achieve maximum satisfaction of the buyers and customers.

6. Who is a Consumer? Page 6

Any person who buys any goods for a consideration, which has been paid or promised, or partly, paid and partly promised, or under any scheme of

deferred payment.

It includes any user of such, goods when such use is made with the approval of the buyer but does not include a person who obtains goods for resale or any other commercial purpose.
Any person who hires or avails of any service, for a consideration which has been paid or promised, or partly paid and partly promised, or under any system of deferred payment.
It includes any, beneficiary of services when such services are availed of with the approval of the person concerned, but does not include a person who avails of such services for any commercial purpose.
Consumer Protection and Common Problems faced by a Consumer in Market Place, Consumer awareness refers to the measures adopted to safeguard the interest and rights of consumers and to help them in getting their grievances redressed.
Finally, Consumer protection means, protecting the consumers from unscrupulous, exploitative, and unfair trade practices of a seller or, a producer to maximize their profits.

7. History Of the consumer movement in India: Page 7

There was no legal system in India to protect the consumers in the marketplace which resulted in rampant exploitation.
Due to the shortage of food, hoarding, black marketing, and adulteration of edible oil and food, there was rampant exploitation of consumers.
Hence, it gave rise to the consumer movement in the 1960s. This movement was in an organized form.
In 1986, the Consumer Protection Act was enacted by the Government of India.
This was a crucial step in the evolution of the consumer movement in India to protect the rights of consumers.
This law is usually known as Consumer Protection Act 1986 (COPRA)
Under the provision of COPRA , a three-tier quasi-judicial system was established at the district, national, and state levels. This was done to redress consumer grievances.

Class 10 Economics Project on Social Issue “Effect Of Corruption On India’s Economy”

8. Consumer’s rights and responsibilities: Pages 8 & 9

Rights to safety:.

Firstly, every consumer has the right to be protected against the goods and services that are hazardous to life and property.

Therefore, before purchasing, consumers should insist on the quality of products and services.

Moreover, consumers must purchase products that are certified by the government of India such as ISI or AGMARK .

Right to choose:

Secondly, the right to choose ensures that the consumer must have enough choices to select a product at a reasonable price.

However, it can be better exercised in a competitive market where a variety of goods are available at competitive prices.

Right to be informed:

Thirdly, every consumer/customer has the right to be informed about the quality, quantity, purity, and price of goods.

This will further protect the consumer against unfair trade practices.

It will also enable the customer to act wisely and desist from falling prey to high-pressure selling techniques.

Right-to-consumer education:

Fourthly, when a consumer, does not have the appropriate knowledge about the product, they are easily made fool by the shopkeepers.

Therefore, It is the right of every consumer to have proper knowledge about the product.

Right to be heard:

Every consumer has the right to be heard at appropriate forums.

Consumer forum provides a platform for consumers where they can complain against the product or company.

The consumer can complain if

Firstly, the company has charged more price.
Secondly, If a duplicate product is delivered.
Thirdly, If the product is damaged at the time of delivery and so on.

9. Consumer Protection Act 1986: Page 10

The Consumer Protection Bill, of 1986 seeks to provide for better protection of the interests of consumers.

Thus, by making provision for the establishment of Consumer councils and other authorities for the settlement of consumer disputes,

and for matters connected therewith.

It also ensures speedy and simple redressal of consumer disputes,

10. Responsibilities of a consumer: Pages 11-12

The consumer must exercise his Right:

A consumer must be aware of his rights. Unfortunately, the awareness among consumers is poor.

Even the government has done very little to create awareness among the people.

Cautious Consumer:

Consumers should not only be aware of their rights but also must be very cautious while purchasing the products.

As a consumer, you must not blindly believe what the shopkeeper says but also look for written documents related to the product.

Therefore, if the consumers are cautious, there is less chance of getting cheated.

Filing Complaints for the Redressal of Genuine Grievances:

As a consumer, you must not hesitate to file a complaint against the company or the shopkeeper for the redressal of Genuine grievances.

There are consumer courts in almost every district where cases can be filed.

Not only that, you may register your complaint online with the National Consumer Helpline Portal free of cost by clicking on the government’s website .

A consumer must be Quality-Conscious:

A consumer must not go for cheap products available in the markets.

Also, should not fall greedy for discounts.

While purchasing any product, the consumer must be quality-conscious.

Moreover, look for the ISI mark on the product and be aware of duplicate products.

Do not be carried away by Advertisements:

Advertisements are made to attract customers and to make them aware of the product.

But, not necessarily, everything shown in advertisements is correct.

Therefore, a consumer must apply his/her common sense and must not be carried away by advertisements.

Insist on Cash Memo:

Every product how so ever small or big, cheap or costly must be purchased with a cash memo.

Moreover, a cash memo is proof that the product has been purchased from this particular shop at this price.

Without a cash memo, a consumer can not claim.

Therefore, consumers need to insist on cash memos.

11. Conclusion: Page 13

Consumer awareness is becoming important today.

On one hand, there is an urgent and increasing necessity to educate and motivate the consumer.

On the other hand, it is also required to make aware of the possible deficiencies in the services of the growing sector of public utilities.

Therefore, in short, the consumer should be educated enough concerning his rights as a consumer.

It is also important so that he/she can protect himself/herself from any wrongful act on the part of the trader.

Consumer awareness, therefore, means being aware of the several consumer protection laws.

Also about rectified techniques, and consumer rights which include the right to protection of health and safety.

We hope that this project on consumer awareness will help the students of class X.

Do comment and share your ideas through email.

Finally, subscribe with your email ID for more such projects.

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38 Comments

This help me to create project on consumer awareness in class 10 cbse thanks

Thanks Mohit. It inspires me to write better so that many students can be benefitted.

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Thank you Ujjwal. Keep visiting and sharing shapingminds.in

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Thanks Tanishq.

thank u sir please write more projects

Thank you Rudransh. Kindly mention the topics on which you want projects.

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THANK A LOT YE MUJHE BHOT PASAND AAYA ME ISKELIYE BHARAT SARKAR SE VINTI KARUNG KI AAP KO EK PURASKAR DE DHANAYA VAD

DHANAYAVAD SIR , YE MUJHE BHOT ACCHA LAGA ME ISKELIYE BHARAT SARKAR SE VINTI KARUNGA KI AAP KO EK PURASKAR MILE .

Thank you sir

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Thank you Neil. I am happy that my article helped you in completing your assignment. Do share it with your friends.

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I am glad to know that my blog article helped you in completing your assignment. Keep sharing and visiting shapingminds

Thank you mam aapane Hamen file bheji mujhe bahut madad Mili

no words or the biggest essays can explain my feelings of gratitude it was very wonderful and amazing even worth emulating within the students but being a teacher I need to be farsighted and at some point I realized that it is a bit disturbing, as project work are meant to increase the conceptual knowledge in students and such blogs deprive students or I should say captivate the crave for creativity among the students .Hope you would understand my concern … with Regards Shaila Mehta P.R.T sociology Rishikul VIDYA Mandir

Thank you Shaila for your appreciation and feelings of gratitude shown towards my blogpost. My blog entries are meant to help the pupils. They gain insight into project writing. Students are free to ask for help, conduct research and use their creativity to better complete their tasks. Moreover, I do not charge a single penny from anyone but it is my duty to aid and direct underprivileged kids.I hope I’ve allayed your worries. I genuinely appreciate the concern you demonstrated. It severely undermines those who are true teachers if a student simply copies and pastes the entire project. Thank you once again. Keep visiting shapingminds.in

With warm regards, shaping minds

Thank You So Much This Helped Me A LOT

Thank you Shubham. Keep sharing and visiting shapingminds.

this project helped me a LOTT

Thank you Vedik

THANK YOU VERY MUCH SIR IT HELPED ME A LOT ☺️☺️

Thank you Ravinder for your positive response. Keep visiting and sharing shapingminds.in

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Consumer Awareness class 10...

Consumer Awareness class 10 Notes Social Science

Table of Contents

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CBSE Guide Economics-Consumer Awareness class 10 Notes

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10 Social Science notes Chapter 5 Economics Consumer Awareness

Download CBSE class 10th revision notes for Chapter 5 Economics-Consumer Awareness in PDF format for free. Download revision notes for Economics-Consumer Awareness class 10 Notes and score high in exams. These are the Economics-Consumer Awareness class 10 Notes prepared by team of expert teachers. The revision notes help you revise the whole chapter in minutes. Revising notes in exam days is on of the best tips recommended by teachers during exam days.

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CBSE Class X SST Revision Notes Economics Chapter 5 Consumer Rights

The consumer in the marketplace:.

Rules and regulations are required for the protection of the consumers in the marketplace.
Exploitation in the marketplace happens often.
Markets do not work in a fair manner when producers are few and powerful whereas consumers purchase in small amounts and are scattered. This happens especially when large companies are producing these goods. These companies with huge wealth, power and reach can manipulate the market. At times, false information is passed on through the media, and other sources to attract consumers.

Consumer Movement:

In India, the consumer movement as a ‘social force’ originated with the necessity of protecting and promoting the interests of consumers against unethical and unfair trade practices.
Rampant food shortages, hoarding, black marketing, adulteration of food and edible oil gave birth to the consumer movement in an organised form in the 1960s.
Till the 1970s, consumer organisations were largely engaged in writing articles and holding exhibitions. They formed consumer groups to look into the malpractices in ration shops and overcrowding in the road passenger transport.
More recently, India witnessed an upsurge in the number of consumer groups.

Rights of Consumers :

Rights which are provided by law : –

Right to safety: Consumers have the right to be protected against the marketing of goods and delivery of services that are hazardous to life and property. Producers need to strictly follow the required safety rules and regulations. There are many goods and services that we purchase that require special attention to safety.
Right to be informed: Consumers have the right to be informed about the particulars of goods and services that they purchase. Consumers can then complain and ask for compensation or replacement if the product proves to be defective in any manner. Similarly, one can protest and complain if someone sells a good at more than the printed price on the packet. This is indicated by ‘MRP’ — maximum retail price.
Right to choose: Any consumer who receives a service in whatever capacity, regardless of age, gender and nature of service, has the right to choose whether to continue to receive the service.
Right to be heard: Consumers have the right to be heard in case of a grievance.
Right to seek redressal: Consumers have the right to seek redressal against unfair trade practices and exploitation. If any damage is done to a consumer, he or she has the right to get compensation depending on the degree of damage.
Right to represent in consumer courts: The consumer movement in India has led to the formation of various organisations locally known as consumer forums or consumer protection councils. They guide consumers on how to file cases in the consumer court. On many occasions, they also represent individual consumers in the consumer courts. These voluntary organisations also receive financial support from the government for creating awareness among people.

Factors causing exploitation of Consumers :

Limited information
Limited supplies
Limited competition
Low literacy

Duties of Consumers To :

Purchase quality marked products such as ISI, AGMARK etc.
Ask for cash memo for the items purchased whenever possible.
Complain for genuine grievances, consumers must know their rights and must exercise them.

Demerits of Consumer Redressal Process :

The Consumer Redressal Process is becoming cumbersome, expensive and time consuming.
Many a time, consumers are required to engage lawyers. These cases require time for filling and attending the court proceedings etc.
In most purchases, cash memos are not issued hence evidence is absent.
Most purchases in the market are small retail sales.
The enforcement of laws that protect workers, especially in the unorganised sectors is weak.
Rules and regulations for working of markets are often not followed.

Consumer Protection Act – 1986 (COPRA)

To protect and promote the interest of consumers.
Under COPRA, a three-tier quasi-judicial machinery at the district, state and national levels is set up for redressal of consumer disputes.
The district level court deals with the cases involving claims upto Rs. 20 lakhs; The State level courts between Rs. 20 lakhs and Rs. 1 crore and the national level court deals with cases involving claims exceeding Rs. 1 crore.
If a case is dismissed in district level court, the consumer can also appeal in state and then in national level courts. Thus, the Act has enabled us as consumers to have the right to represent in the consumer courts.

India has been observing 24 December as the National Consumers’ Day. It was on this day that the Indian Parliament enacted the Consumer Protection Act in 1986. India is one of the countries that have exclusive courts for consumer redresal.

There are today more than 700 consumer groups in the country of which only about 20-25 are well organised and recognized for their work.

Economics-Consumer Awareness class 10 Notes

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CBSE Class 10 Social Science Economics Revision Notes Chapter 5

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case study on consumer awareness class 10

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CBSE Class 10 Economics Chapter 5 Notes- Consumer Rights

In CBSE Class 10 Economics Chapter 5 Notes, students will learn about consumer rights, the consumer movement, and the advancement of the consumer movement . Class 10 Chapter 5 Economics Notes will help students understand how the awareness of being a well-informed consumer emerged from the consumer movement and why it is important. The CBSE revision notes offered by Extramarks will also provide details of a few organisations that assist consumers in several ways. Students can study from these notes to understand all the topics of Chapter 5 covered in NCERT books.

Quick Links

Expert teachers have written Chapter 5 Economics Class 10 Notes in accordance with the latest CBSE syllabus . These notes will assist students in comprehending the concepts and revising important questions during their last-minute preparation. In addition to revision notes, Extramarks also provides CBSE sample papers and CBSE past years’ question papers . Students can practise sample papers regularly to understand the exam pattern and develop time management skills to score well in the exam.

CBSE Class 10 Social Science Economics Revision Notes for the Year 2022-23



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5	Chapter 5 – Consumer Rights

Access Class 10 Social Science (Economics) Chapter 5 – Consumer Rights Notes

A consumer is someone who buys something and uses it for personal purposes. A consumer may only utilise the good, product, or service for their own personal use; they are not permitted to resell it. A customer can be an individual or a group of people who consumes the product with his or her permission. In other words, an individual who uses the goods or services is referred to as a consumer.

Consumer in the Marketplace

Consumers have spread apart despite being in large numbers because the market is not always fair. This enables a small but incredibly powerful group of producers to take advantage of consumers.
Informal moneylenders are an example of how consumers are exploited.
Markets are fundamentally unfair since there are a few powerful, large producers and a large number of small, unconnected consumers. Large firms find it easier to use dishonest business practices and spread false information through advertising and financial expenditures.
With their tremendous financial and social connections, they could make up a story that would be in their favour regardless of the truth. For example, businesses advertise milk powder as the best supplement for infants, even better than breast milk, and tobacco advertisements, which are harmful to people’s lives.
Vendors may also take advantage of clients by adulteration and other unethical behaviour, such as using inaccurate weight measurements.

Consumer Movement

The public was infuriated with the widespread production malpractices. There were no laws or standards in place that penalised such public behaviour.

The consumer was accountable for making an informed decision and refrained from purchasing from people or things with whom they had a negative encounter. Widespread opposition to these practices gave rise to consumer movements.

The consumer movement emerged as a “social force” in India to protect and advance consumer interests in the face of unethical and unfair trade practices. As a result of these efforts, the Indian government enforced the Consumer Protection Act of 1986, also known as CORPA.

Consumer International

In 1985, the UN adopted the UN Guidelines for Consumer Protection. This was a mechanism for governments to pass consumer protection legislation and for consumer advocacy organisations to pressure their governments to do so. Globally, this has served as the cornerstone of consumer activism.

Consumer Rights

There are several consumer rights listed in the constitution.

Right to Safety: Many products and services pose a risk to consumers’ safety and can be quite harmful if not used properly. Given the seriousness of the issue, ensuring consumers are safe is essential.
Right to be informed: Consumers have the right to know about the commodities they purchase. They can request a refund or replacement if a product does not conform to the information supplied.
Right to choose: Consumers have the right to select the product they would like to purchase. They cannot be forced to purchase something they do not want.
Right to seek redressal: A consumer has the right to seek a remedy if a producer has exploited him.
Right to represent: If a dispute cannot be settled between a customer and a seller, the customer may seek a remedy at the local consumer court.

Justice for Consumer

Under the COPRA, consumer courts were established to provide justice to consumers whose rights had been violated.
Consumer courts are three-tier quasi-judicial entities.
A district-level court that hears matters involving claims up to Rs. 20 lakh is called the District Forum.
A state-level court that hears matters involving claims of between Rs. 20 lakh and Rs. 1 crore is called the State Commission.
A national-level court that hears matters involving claims above Rs. 1 crore is called the National Commission.

How to Stay Informed

We can make informed decisions once we are aware of our rights when purchasing various goods and services.
The enactment of CORPA led to the establishment of separate Consumer Affairs divisions in the federal and state governments. The ISI, Agmark, or Hallmark logo gives consumers the assurance of high quality when purchasing goods and services.

Advancing the Consumer Movement

India is one of the few nations with dedicated courts for consumer redress. On December 24, National Consumers’ Day is observed in India. After more than 25 years since the creation of COPRA, consumer awareness is continuously rising in our nation. For the consumer movement to move forward quickly, people need to make a voluntary effort and actively participate in it.

Important Questions and Answers

Class 10 Economics Notes Chapter 5 includes a collection of important questions and answers. Studying and revising these important questions and answers will boost students’ preparation and help them achieve good marks in board exams. In addition to important questions, revision notes provided by Extramarks for all subjects include CBSE extra questions and formulas .

Revision Notes for Class 10 Economics Chapter 5 Notes – Consumer Rights

The eight consumer rights that follow the UN guidelines and are covered in Class 10 Chapter 5 Economics Notes are as follows:

The Right to Safety
The Right to Be Informed
The Right to Choose
The Right to Be Heard
The Right to the Satisfaction of Basic Needs
The Right to Redress
The Right to Consumer Education
The Right to a Healthy Environment

Project on Consumer Rights on Class 10 CBSE: Exploitative Factors

Several factors that caused the exploitation of consumers are as follows:

Limited Information : Since the country is capitalist, any service or product can be produced by the seller. Furthermore, a consumer may choose poorly and incur a financial loss due to insufficient knowledge about the specific product.
Limited Supplies : Consumer exploitation also occurs when a particular commodity is sold in a small quantity, and the seller is free to demand any amount of money from the customer.
Illiteracy : One of the most significant causes of consumer exploitation is illiteracy. Consumers are directly impacted since they are taken advantage of because they lack sufficient product understanding.
Limited Competition : When a single producer is given complete control over a good, it prevents the good from reaching other sellers, which leads to price manipulation.

Consumer Movement Growth in India

Like other nations, India, too, has its consumer movement group. It was created to defend and promote consumers’ interests against unethical, unfair, and fraudulent practices. Initially, it characterised manufacturers and traders as people who would maximise their profits at the expense of consumers. The Consumer Protection Act 1986, or COPRA, is the consumer movement act in India.

Did You Know?

National Consumer Rights Day is celebrated every year on 24th December as the Consumer Protection Act was implemented on this day in 1986.
World Consumer Right Day is observed annually on 15th March as a day of solidarity and celebration.
Before purchasing a product, consumers must look into the information printed on the back, which includes ingredients, price, batch number, date of manufacture and the expiry date.
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CBSE Class 10 Social Science Economics Revision Notes

Chapter 1 - development.

Chapter 2 - Sectors of the Indian Economy

Chapter 3 - money and credit, chapter 4 - globalisation and the indian economy, faqs (frequently asked questions), 1. what precautions should a consumer take while purchasing medicines from the market.

Consumers should not forget to check the expiry date of the medicine as well as the information on the packet, which includes directions to use, risks, and side effects. They should always ask for bills for the medicine purchased.

2. Describe the features of AGMARK.

The Agriculture Mark, or AGMARK, is a certification mark used to ensure the quality of agricultural products in India. It is a third-party assurance system for agricultural products produced and consumed in India. The main objective is to provide consumers with high-quality, unadulterated products.

3. What is consumer awareness?

Consumer awareness is the practice of educating consumers about their legal rights. It gives them the power to demand product information and file a lawsuit if the products are abused.

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CBSE Notes Class 10 Economics Chapter 5 Consumer Rights

CBSE Notes Class 10 Social Science Economics Chapter 5 Consumer Rights here in this page. We (Net Explanations Teacher) discussed here each and every keyword from this Chapter 5 Consumer Rights.

The Consumer in the Marketplace: People engage in the market as both producers and consumers. Laws are required to maintain harmony, promote smooth operation and development and prevent exploitation of buyers. Sellers can abuse their power in various ways putting consumers in weak positions.

Consumers had to either make-do with the product or stay more agile and vigilante when buying products and services. Therefore, awareness and reformation unleashed around the world. United Nations, in 1985, instituted the UN Guidelines for Consumer Protection which prompted people to advocate and press for their rights and nations to protect consumers and regulate business activities.

Consumer Rights: Enumerated are the trade laws which every company needs to adhere to when selling a product or a service.

Taking the Consumer Movement Forward: Consumer’s Day, December 24, as celebrated on the day when COPRA act came about is a critical element in taking this initiative, which commenced in the 1960s, forward. Despite living in a country with 700 active consumer groups, only 20-25 are well-organised and lauded for their work. The consumers are still not empowered because of the abundant problems faced even today in the 21st century.

Important Questions:

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Notes of Ch 5 Consumer Rights| Class 10th Economics

Study material and notes of ch 5 consumer rights class 10th economics, contact form.

Study Material

Consumer Awareness Project Class 10 SST

Home > Class 10 SSt Subject-wise Material

Consumer Awareness Project

As part of the CBSE 2024–25 Syllabus, students are required to prepare and submit Class 10 Social Science projects on Consumer Awareness. Educart has created a special page with lots of inspiring ideas on various parts of this project.

Below you will find some creative project cover images to use, well-designed acknowledgment pages, and even complete project files (in video form) of toppers who have created the best projects on consumer awareness in the past.

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Project Structure

Learn everything from scratch with this step-by-step guide on project work for Class 10 Social Science Consumer Development Project.

Start your consumer awareness project with a good 50-100-word introductory paragraph about consumer awareness. Set the stage by highlighting the importance of informed decision-making in today's marketplace.

Who is a Consumer?

Under this topic, define who a consumer is and the different types of consumer. For instance, write a definition like a consumer is someone who buys things for themselves. Consumers drive the economy by choosing what to buy: groceries, clothes, or gadgets. They can influence what products are made and how they're sold by deciding what to purchase.It's better to read the definition of consumer on various websites and write it in your own words.

How Consumers are Being Exploited?

After you have defined who a consumer is, Describe how consumers are being exploited. Explain the different ways of consumer exploitation;

Misleading Advertising
Sub-standard quality
Adulterated and Impure Product
False Claims
Safety Issues in Devices
False warranties and guarantees

Explain Consumer Awareness

Start by defining consumer awareness, then move gradually towards why consumer awareness is essential. Highlight how it helps individuals to make informed decisions, protects them from exploitation, and promotes fair practices in the marketplace.

Importance & Need of Consumer Awareness

This topic explains the importance and need for consumer awareness, such as protection from exploitation, informed decision-making, Market accountability, Healthy competition, and reduction of fraud.

Start this topic by defining consumer rights. Explain all the important consumer rights and responsibilities and the importance of making educated decisions based on accurate information. Here is a list of consumer rights you should mention in your project.

Right to Safety
Right to be Informed
Right to Choose
Right to be heard
Right to Seek redressal
Right to Consumer Education

Historical Evolution of Consumer Protection in India

Write a brief historical evolution of consumer protection that is at most one paragraph. Use the following link for this purpose. https://www.hindustantimes.com/world-news/world-consumer-rights-day-2023-history-significance-theme-101678847703994.html http://www.jtexconsumerlaw.com/v11n3/jccl_india.pdf

Laws and Regulations Promoting Consumer Awareness

Provide an overview of relevant laws and regulations to protect consumers' interests and promote awareness. Highlight specific provisions within consumer protection laws that focus on education and awareness initiatives. Describe government-led efforts to enhance consumer awareness through policy measures and public campaigns.

Consumer Protection Act

Explain The Consumer Protection Act of 1986 (COPRA) and The Consumer Protection Act of 2019. Compare only the key points as amended from the consumer awareness point of view.

‍ https://consumeraffairs.nic.in/acts-and-rules/consumer-protection

Mention World Consumer Rights Day and state when and why it is celebrated. Write that this day is observed every year on 15 March to raise consumers' awareness of their rights, including safety, choice, information, education, and redressal. Also mention this year's theme, etc., and where it was inspired.

Discuss the Jago Grahak Jago program launched in 2005 by the Department of Consumer Affairs. Explain various methods of making the consumer aware of product quality by explaining certification marks of product categories. A table is provided below for your convenience.

Certification Marks in India

Name	Abbreviation	Standards Organization	Product Category
ISI Mark	Indian Standards Institution	Bureau of Indian Standards	Industrial Products
AGMARK	Agriculture Mark	Directorate of Marketing and Inspection	Agriculture Products
BIS HALLMARK	Bureau of Indian Standards	Bureau of Indian Standards	Gold and Silver Ornaments
FSSAI	Food Safety and Standards Authority of India	Ministry of Health and Family Welfare	Food Products
FPO Mark	Fruit Products Order	Ministry of Food Processing Industries	Processed food products
Non-Polluting vehicle Mark	Non-Polluting vehicle Mark	Central Pollution Control Board	Automobiles
ISO Mark	International Organization for Standardization	-	Most Products
BEE Label	Bureau of Energy Efficiency	Ministry of Power	Electrical Appliances
Veg and Non-Veg Marks	Vegetarian and Non Vegetarian Marks	Ministry of Health and Family Welfare	Food Products
Silk Mark	-	Silk Board of India	Silk products
Handloom Mark	-	Ministry of Textiles	Handloom Products
Wool Mark	-	Ministry of Textiles	Wool Products

Redressal Method for Consumer Awareness

Introduce online platforms and resources where consumers can access information about products, services, and their rights. Consumer Protection Agencies: Discuss the role of government agencies and helplines in providing consumer assistance and guidance.

National Consumer Helpline

Consumer Awareness in the Digital Age

Discuss how advancements in technology, such as the Internet and social media, have revolutionized consumer awareness. Also, discuss the role of online reviews and ratings in influencing purchasing decisions.

Summarize the importance of consumer awareness in empowering consumers, promoting fair practices, and driving economic growth. Encourage continued efforts from all stakeholders to prioritize consumer education and advocacy. Envision a future where all consumers are informed, empowered, and able to make responsible choices in the marketplace.

Use the following reference when making the project and mention this on the bibliography page.

https://gama.gov.in/ConsumerAwareness.aspx
https://ncdrc.nic.in/bare_acts/1_1_2.html
https://www.coe.int/en/web/digital-citizenship-education/consumer-awareness
https://www.geeksforgeeks.org/
https://consumeraffairs.nic.in/organisation-and-units/division/consumer-welfare-fund/national-action-plan-for-consumer-awareness
https://jagograhakjago.gov.in/
https://iconsumer.in/consumer-awareness/

Viva questions: Class 10 SST Consumer Awareness Project

1. What does it mean to be an informed consumer?

2. What are some common consumer rights?

3. Why is it important to read product labels before purchasing?

4. How can consumers protect themselves from scams and fraudulent practices?

5. What are some ways consumers can provide feedback or file complaints about products or services?

Examples: Cover Images

Here is a cover page idea for Consumer Awareness Project SST Class 10.

Examples: Acknowledgement/ Index page

In the acknowledgment section of SST Project Consumer Awareness Class 10, you have to acknowledge the efforts of those people who helped or inspired you in any form to complete this project.

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Pdfs: full projects.

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Consumer Awareness

What does Consumer Awareness mean?

To satisfy unlimited wants people purchase goods and services at a given price. But what to do in the case if the goods and services bought are found to be in bad quality or overcharged or measured less in quantity etc. In such situations. the consumers, instead of getting satisfaction, often feel cheated by the sellers who have sold the goods and services. Here, consumer awareness plays a significant role.

Consumer awareness is nothing but an act of making sure the buyer or consumers are aware of the information about products, goods, services, and consumer’s rights. Consumer awareness is important so that buyers can make the right decision and make the right choice at the right time. In this article, we will discuss consumer awareness, and consumer rights in detail.

Why There is a Need for Consumer Awareness?

The need for educating consumers about product quality and product price is significant and should not be ignored. The advancement of technology and emergence of sophisticated gadgets in the market and aggressive marketing strategies in the era of globalization has not only given a wide choice to consumers but also do not defend them with a plenitude of problems associated with such rapid changes.

There is an urgent and increasing necessity to educate and motivate the consumer to be attentive about the product's quality, and also the possible deficiencies in the services of the growing sector of public utilities.

In short, the consumer should be educated with respect to his rights as a consumer. He should be educated enough so that he is able to protect himself from any wrongful act on the part of the trader. In order to help consumers to be in such a state, there is a need to provide reliable and exhaustive information, which they can access without much effort and expense. Considering these issues, the Government of India and the State Government have made an effort to introduce a dispute redressal mechanism by means of the Consumer Protection Act. Apart from this, a lot more has to be done in the area of creating awareness. A suitable remedy should be suggested wherever there is a need. This becomes more significant in the rural areas, where there is widespread illiteracy.

Let us now discuss six different types of consumer rights which help consumers to protect themselves from any scams or fraud.

Six Consumer Rights: Everyone should be aware of

Right to Safety

Right to safety is a basic right that helps consumers to be protected against the marketing of such goods and services which are hazardous to life and property. Consumption of goods or services which are not up to the mark can have adverse effects on the consumer’s health and safety. In order to protect the consumer’s interest, they have a right to receive high- quality and reliable goods. For instance- Household goods like LPG cylinders if not sealed properly can cause immense damage to life and property, Stale food items can cause harm to buyer’s health, Low-quality cosmetics can cause similar harms.

Right to Be Informed

The consumer has a right to receive information about the quality, quantity, potency, standard, and price of the goods or services.This will not merely help him to make well- informed and thought decisions but also prevent himself from falling prey to high-pressure selling techniques. The right to information is used to shield consumers from deceptive advertising, misleading labels and packaging, high prices, etc.

Right to Choose

This right permits consumers to choose among a wide variety of goods and services without being forced to do so. In case of monopolies, the right to be assured of satisfactory goods and services at fair and reasonably priced. It also includes the right to basic goods and services. The right to choose can be better employed in a competitive market where a wide range of goods and services are available at a competitive price.

Right to Be Heard

The above three rights are useless if there is no proper authority to listen to customer grievances. If a buyer is dissatisfied with the product or service, then one has the right to file a complaint against it in a consumer court and it has to be addressed within a set time frame. For instance, if a consumer buys an electronic Item and it starts malfunctioning, a consumer has all rights to take appropriate action by returning or replacing it.

Right to Seek Redressal

This right states that If a consumer is not satisfied with a particular purchase, he has the right to get the product replaced, or even he can demand a refund for the product. The consumer may even ask for compensation in case a product or service causes severe harm to them.

Right to Customer Education

A consumer must be aware of his rights and responsibilities provided by the authorities regarding marketing practices. The consumer has all the authority to gain knowledge about his rights as a buyer. Lack of Consumer awareness is the most important issue our government should pay heed to resolve.

What is the Responsibility of a Consumer?

The consumer has a certain responsibility to perform as an aware consumer can bring changes in the society and would help other consumers to fight against the unfair practices or be aware of it. Following are the important responsibilities of a consumer which they should carry out.

They should know their rights under the consumer protection act and should practice the same in case of need.

They should have sufficient knowledge about the product they are buying. They should act as a cautious customer while purchasing any product.

A consumer can file a complaint if a product is found to be false or not satisfactory.

The consumer can demand a cash memo while making a purchase.

The consumer should verify the standard mark that has been introduced for the reliability of the quality of the product like ISI or Hallmark, etc.

Consumer Awareness in India

Consumer awareness campaign- Jago Grahak Jago is the most important and successful campaign which has shielded consumers against marketing malpractices and has successfully redressed consumer complaints. The campaign Jago Grahak Jago was started in 2005 by the Department of Consumer Affairs under the Ministry of Consumer and Public Distributions by the Government of India.

The Slogan “ Jago Grahak Jago” means wake up consumers has now become very popular in almost every household. The Government of India used several different channels to create awareness among consumers. Following is the list of the channels used by the Government to meet the objectives of the “Jago Grahak Jago” awareness program.

Media Advertisements

Video Campaign

Audio Campaigns

At last, it is concluded that consumer awareness means being aware of having the knowledge about the several consumer production laws, rectified techniques, and consumer rights which include the right to protection of health and safety from goods and services that consumers purchase, right to be informed about the price, quality, quantity, potency, and standard of goods.

FAQs on Consumer Awareness

1. What consumer rights are assured under the Consumer Protection Act 2019?

The consumer retains following six consumer rights under this act:

Right to be Informed

Right to be Heard

Right to seek redressal

Right to Consumer Awareness

2. What are the three consumer redressal agencies

Consumer redressal agencies are the quasi bodies established under the act to provide the easy, speedy, and inexpensive redressal to the grievances of the consumers. These bodies have been established at three levels namely:

District Consumer Dispute Redressal Commission or District Commission.

State Consumer Dispute Redressal Commission or State Commission.

National Consumer Dispute Redressal Commission or National Commission.

3. Who is regarded as the consumer?

A person who purchases goods and services for a deliberation, which has been either paid or promised or partly paid and partly promised, or under any system of deferred payment which also incorporates the user with acceptance of such goods or receiver of services.

According to the consumer protection act 2019, the statement “purchase any goods or hore any services” includes both online and offline transactions through electronic medium or by direct selling or multi-level marketing.

4. Why is it Important to protect consumer’s interest?

It is important to save consumer’s interest as they are the main purpose of any business information. There is no business if there is no one to satisfy.

5. What are Indian Consumer Rights?

Consumer Rights in India. The definition of Consumer right is 'the right to have information about various parameters of the product like its quality, potency, quantity, purity, price or standard of goods or services', as it may be the case, and the consumer is to be protected against the unfair practices of the trade.

7. How do I file a consumer complaint in India?

One must submit a formal complaint under the Consumer Protection Act, 1986.

8. What is Jago Grahak Jago Campaign?

Jago Grahak Jago is a consumer rights awareness programme issued by the Ministry of Consumer Affairs, Government of India. This programme enables Indian Customers to get educated about their consumer rights.

10 Best Consumer Awareness Project [Free PDF]

by Girish N P
24 Comments

Last updated on June 12th, 2023

This blog brings you the 10 best Consumer Awareness Project or Consumer Rights Project for class 10 students.

Many of the Consumer Rights projects on google and other platforms are charging fee from the students. Also, some of them are even using cheap tricks for subscribing their youtube channels in return of PDFs.

This is injustice for kids in India. Educational resources should be free forever. Hence, our blog is providing Full PDF and PPT formats free of cost for Instant download.

Unique Content

Consumer exploitation.

Consumer Protection Act 1986
Importance of Consumer Awareness

NCERT Solutions for Class 10 Economics Chapter 5 Consumer Rights

NCERT Solutions for Class 10 Social Science Economics Chapter 5 Consumer Rights are provided here. With these solutions, you will learn the right way to write answers to the questions perfectly in exams. We have updated the NCERT Solutions for Class 10 Economics Chapter 5 Consumer Rights for the current session so that you can easily score high marks in the exams. You can also download PDF of the solutions and use them whenever you are offline.

Class 10 Social Science Economics Chapter 5 NCERT Solutions

Question 1: Why are rules and regulations required in the marketplace? Illustrate with a few examples.

Answer : Rules and regulations are required in the marketplace to protect consumers against exploitation by sellers and service provider. Especially when large companies are producing these goods and these companies with huge wealth, power and reach can manipulate the market in various ways. Sellers often abdicate responsibility for a low-quality product, cheat in weighing out goods, add extra charges over the retail price, sell adulterated/ defective goods and also provide false information about a product or service. Markets do not work in a fair manner when producers are few and powerful whereas consumers purchase in small amounts and are scattered. Hence, rules and regulations are needed to protect the scattered buyers from powerful and fewer producers who monopolise markets. For example, a grocery shop owner might sell expired products and then blame the customer for not checking the date of expiry before buying the items.

Question 2: What factors gave birth to the consumer movement in India? Trace its evolution.

Answer : The factors that gave birth to the consumer movement in India are manifold. It started as a “social force” with the need to protect and promote consumer interests against unfair and unethical trade practices. Extreme food shortages, hoarding, black marketing and adulteration of food led to the consumer movement becoming an organised arena in the 1960s. Till the 1970s, consumer organisations were mostly busy writing articles and holding exhibitions.

More recently, there has been an upsurge in the number of consumer groups who have shown concern towards ration shop malpractices and overcrowding of public transport vehicles. In 1986, the Indian government enacted the Consumer Protection Act, also known as COPRA. This was a major step in the consumer movement in India.

Question 3: Explain the need for consumer consciousness by giving two examples.

Answer : The consumer must be conscious while buying or trading anything in the market so that they are not being cheated or exploited in the market place and charged wrongly for the goods.

For example, a person must always check the expiry and manufacturing date of the product before paying for it and must complain about the shopkeeper in the consumer forum, if any expired product is found in the shop.

Another example that proves that consumer consciousness is that a consumer must always ask for a computerised bill for the goods they buy. This is because if a consumer has been provided with a wrong product, the consumer forum demands a bill that acts as a proof that the product given by the shopkeeper is wrong.

Question 4: Mention a few factors which cause exploitation of consumers.

Answer : Factors which cause exploitation of consumers are:

Lack of awareness of consumer rights among buyers.
Improper and inadequate monitoring of rules and regulations.
There is no fixed law for quality and rate.
Misleading advertising in the media.
Consumers are scattered over large areas.
The main reason for exploitation of consumers is the lack of knowledge.
Several consumers do not have the knowledge about the price, quality, services related commodities.

Question 5: What is the rationale behind the enactment of Consumer Protection Act 1986?

Answer : The rationale behind the enactment of Consumer Protection Act (COPRA) 1986 was to set up separate departments of Consumer Affairs in central and state governments to safeguard the interests of the consumers and to grant them the right to seek redressal against unfair trade practices and exploitation.

Question 6: Describe some of your duties as consumers if you visit a shopping complex in your locality.

Answer: Some of my duties as a consumer if I visit a shopping complex include:

Checking expiry dates of the products I wish to purchase.
Paying no more than the maximum retail price printed on the goods.
Asking for a cash memo/receipt for the goods I purchased.
Preventing shopkeepers from dumping me with defective products, and registering a complaint with a consumer forum or court in case a seller refuses to

take responsibility for an adulterated or flawed product.

To be aware of the quality and safety of goods and services before purchasing.
To gather all the information and facts available about a product or service as well as to keep abreast of changes and innovations in the marketplace.

Question 7: Suppose you buy a bottle of honey and a biscuit packet. Which logo or mark you will have to look for and why?

Answer : We should look for Agmark symbol before buying the food items because this markis certified by the government and is a certification mark employed on agricultural products in India, assuring that they conform to a set of standards approved by the Directorate of Marketing and Inspection, an agency of the Government of India.

Question 8: What legal measures were taken by the government to empower the consumers in India?

Answer : Legal measures taken by the government to empower consumers in India areplenty.

The MRTP (Monopolies and Restrictive Trade Practices Act) was enacted in 1984 to check unfair trade and practices by manufacturers and service providers.
The COPRA (Consumer Protection Act) implemented in 1986 to protect consumers from exploitation in the market.
Also, under COPRA, a consumer can appeal in state and national courts, even if his case has been dismissed at the district level. Thus, consumers even have the right to represent themselves in consumer courts now if they are treated unfairly in the market place.
Then, in October 2005, the Right to Information Act was passed, ensuring citizens all information about the functioning of government departments.

Question 9: Mention some of the rights of consumers and write a few sentences on each.

Answer : Some of the rights of consumers are as follows :

Right to choice — Any consumer who receives a service in whatever capacity, regardless of age, gender and nature of service, has the right to choose whether to continue to receive that service. Under this right, a consumer may also choose any one of the various brands of a product (say, a refrigerator) available in the market.

Right to redressal — Consumers have the right to seek redressal against unfair trade practices and exploitation. He has the right to be compensated by the seller/producer if any damage or loss occurs due to the products or service purchased.

Right to represent — The act has enabled us as consumers to have the right to represent in the consumer courts. In case his representation in the district court is dismissed, he can approach the state level and then at the national level.

The Right to be Informed and protected against fraudulent, deceitful or misleading information and to have access to accurate information and facts needed to make informed choices and decisions.

Question 10: By what means can the consumers express their solidarity?

Answer : Consumers can express their solidarity by forming consumer groups that writearticles or hold exhibitions against traders’ exploitation. These groups guide individuals on how to approach a consumer court and they even help consumers to fight cases against them. Such groups, in return, receive financial aid from the government to create public awareness. Participation of people strengthens consumer solidarity.

Question 11: Critically examine the progress of consumer movement in India.

Answer : The consumer movement in India has evolved vastly since it began. There has been a significant change in consumer awareness in the country. Till the enactment of COPRA in 1986, the consumer movement did not bear much force, but ever since its inception, the movement has been empowered substantially. The setting up of consumer courts and consumer groups has been a progressive move. However, in contemporary India, the consumer redressal process is quite complicated, expensive and time-consuming. Filing cases, attending court proceedings, hiring lawyers, and other procedures make it cumbersome. In India, there are over 700 consumer groups of which, unfortunately, only about 20-25 are well-organized and functioning smoothly.

Question 12: Match the following.

	Availing details of ingredients of a product		Right to safety
	Agmark		Dealing with consumer cases
	Accident due to the faulty engine in a scooter		Certification of edible oil and cereals
	District Consumer Court		Agency that develops standards for goods and services
	Consumers International		Right to information
	Bureau of Indian Standards		Global level institution of consumer welfare organisations

	Availing details of ingredients of a product		Right to information
	Agmark		Certification of edible oil and cereals
	Accident due to the faulty engine in a scooter		Right to safety
	District Consumer Court		Dealing with consumer cases
	Consumers International		Global level institution of consumer welfare organisations
	Bureau of Indian Standards		Agency that develops standards for goods and services

Question 13: Say True or False.

(i) COPRA applies only to goods. Answer : False

(ii) India is one of the many countries in the world which has exclusive courts for consumer redressal. Answer : True

(iii) When a consumer feels that he has been exploited, he must file a case in the District Consumer Court. Answer : True

(iv) It is worthwhile to move to consumer courts only if the damages incurred are of high value. Answer : True

(v) Hallmark is the certification maintained for standardisation of jewellery. Answer : True

(vi) The consumer redressal process is very simple and quick. Answer : False

(vii) A consumer has the right to get compensation depending on the degree of the damage. Answer : True

Consumer Awareness Project Class 10

Table of Contents

Consumer Awareness Project Class 10: Understanding consumer awareness and rights is important for all citizens. Consumer awareness ensures customers are informed about products, services, and their rights. It comprise laws guaranteeing information on goods’ quantity, quality, purity, potency, and price, aiming to protect against unfair trade practices. Explore the Consumer Rights Project and the Consumer Awareness Project for Class 10 to learn more.

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What is Consumer Awareness

Consumer awareness refers to individuals’ understanding of their rights and the products or services available in the market. It involves knowing about product features, prices, quality, safety measures, and legal protections. Being aware empowers individuals to make informed decisions, choose products that meet their needs, and protect themselves from fraudulent practices. Enhanced consumer awareness fosters fair competition, transparency, and equitable transactions, creating a marketplace where consumers confidently advocate for their rights and interests.

Also Check: Consumer Right CBSE Class 10 Economics Extra Questions

The Consumer Awareness Project for Class 10 is a vital initiative that educates students about their rights and responsibilities as consumers. It covers topics like understanding product labels, spotting misleading ads, and addressing unfair trade practices. Through practical exercises and real-life examples, students learn to make informed decisions and protect their rights. This project equips them with essential skills for navigating the consumer world and contributing to a fair marketplace.

Also Read: Consumer Rights Project for Class 10

Key Components of the Consumer Awareness Project Class 10

The Consumer Awareness Project encompasses various facets, each designed to enrich students’ understanding:

Research and Analysis: Students delve into the market, researching products and services. They analyze factors like quality, price, and consumer reviews, honing their critical thinking skills along the way.
Case Studies: Real-life scenarios provide valuable insights into consumer rights violations and ethical dilemmas. By dissecting these cases, students learn to identify red flags and advocate for their rights.
Role-Playing Exercises: From negotiating with vendors to filing complaints, role-playing exercises simulate real-world consumer interactions. These hands-on activities empower students to navigate the market with confidence.
Awareness Campaigns: Knowledge is power, and spreading awareness is key. Students organize awareness campaigns, educating peers and communities about consumer rights and the importance of ethical consumption.

Also Check: NCERT Solutions Class 10 Social Science Consumer rights

Consumer Awareness Project Class 10: Consumer Awareness in India

In a country with a population exceeding 1.4 billion, consumer awareness becomes paramount in shielding individuals from unscrupulous vendors. Defined as the understanding of one’s rights concerning products or services being offered, consumer awareness serves as a shield against deceitful practices. The enactment of the Consumer Protection Act underscores the government’s dedication to this cause, providing a legal framework to uphold consumer rights.

Key Rights of Consumers

Right to Information : Every consumer possesses the right to access comprehensive information regarding the goods or services they intend to purchase. This knowledge empowers individuals to make informed decisions, steering clear of misleading advertisements or overbearing sales tactics.
Right to Choose : Consumers are entitled to a diverse array of options in the marketplace, free from monopolistic constraints. This ensures that products and services are of superior quality and value, fostering healthy competition among sellers.
Right to be Heard : The right to voice grievances is essential in maintaining a balanced consumer-seller relationship. Individuals dissatisfied with a purchase have the avenue to file complaints, with the expectation of timely resolution and redressal.
Right to Seek Redressal : In cases of unfair trade practices or exploitation, consumers reserve the right to seek resolution for disputes or grievances. The Consumer Protection Act provides avenues for legal recourse, ensuring justice for aggrieved parties.
Right to Customer Education : Education forms the bedrock of consumer empowerment, equipping individuals with the knowledge of their rights and responsibilities. Awareness of legal protections fosters fair exchange and ethical business practices.
Right to Safety : Perhaps the most fundamental of all rights, the right to safety safeguards consumers against hazardous or substandard products. Ensuring the quality and reliability of goods and services is imperative in preserving the well-being of consumers.

Consumer Awareness Project Ideas for Class 10

Project 1: Consumer Rights Pamphlet

Description: Create an informative pamphlet detailing the key rights of consumers as outlined in the Consumer Protection Act of 1986. Include practical examples and scenarios to illustrate how these rights can be exercised in real-life situations. Distribute the pamphlets in local communities, schools, and marketplaces to raise awareness among consumers.

Project 2: Consumer Education Workshop

Description: Organize a workshop aimed at educating fellow classmates and members of the community about their rights as consumers. Invite guest speakers, such as legal experts or consumer rights advocates, to provide insights into consumer protection laws and how they can be enforced. Utilize interactive activities and group discussions to engage participants and enhance their understanding of consumer rights.

Project 3: Consumer Rights Awareness Campaign

Description: Develop a multimedia awareness campaign to educate the public about their rights as consumers. Create posters, infographics, and social media posts highlighting key aspects of consumer protection laws. Collaborate with local businesses, schools, and community organizations to amplify the reach of the campaign and encourage active participation from the community.

Project 4: Consumer Complaint Resolution Initiative

Description: Establish a platform for consumers to submit complaints regarding unfair trade practices or product/service quality issues. Designate a team of student volunteers to investigate and resolve these complaints through mediation or legal channels. Work closely with relevant authorities, such as consumer courts or regulatory agencies, to ensure timely resolution of consumer grievances.

Project 5: Consumer Rights Documentary

Description: Produce a documentary film exploring the challenges faced by consumers in exercising their rights in the marketplace. Interview consumers, industry experts, and policymakers to provide diverse perspectives on the topic. Screen the documentary at school assemblies, community events, and film festivals to spark discussions and raise awareness about consumer rights issues.

Consumer Awareness Project Class 10: PDF Download

Consumer Awareness is about making sure buyers know about products, services, and their rights. It helps consumers make smart choices. Below is a simple PDF on Consumer Awareness. It gives useful info about consumer rights and decision-making. Download it for easy reference in the future.

Download PDF Here: (Consumer Awareness Project Class 10)

In Class 10, the Consumer Awareness Project isn’t just about grades—it’s about making a difference. It’s about giving students the tools to navigate the world of buying and selling with confidence and honesty. As they embark on this journey, they’re not just enriching their own lives; they’re also planting the seeds for a better future. So, let’s embrace knowledge and set off on this path toward a brighter tomorrow.

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COMMUNITY CASE STUDY article

Community resilience through partnership after the great east japan earthquake: cooking classes by iwate co-op and a food company.

1 Department of Radiation Health Management, Fukushima Medical University School of Medicine, Fukushima, Japan
2 Miyako Co-op, Iwate Co-op, Miyako, Japan
3 Kamaishi Co-op, Iwate Co-op, Kamaishi, Japan
4 Kesen Co-op, Iwate Co-op, Ofunato, Japan
5 Organization/Management Headquarters, Iwate Co-op, Takizawa, Japan
6 The Ajinomoto Foundation, Tokyo, Japan
7 Teikyo University Graduate School of Public Health, Tokyo, Japan
8 Red Apron Project Evaluation Team, Sendai, Japan
9 Tohoku Seikatsu Bunka Junior College, Sendai, Japan
10 Faculty of Human Health, Kurume University, Kurume, Japan

Introduction: This case study aimed to demonstrate how cooking class activities held in collaboration with the Ajinomoto Foundation (TAF) and a consumer cooperative after the Great East Japan Earthquake contributed to the resilience of the affected community.

Methods: With reference to the logic model, evaluation indicators for the case study were established. We focused on the Iwate Seikatsu Kyodo Kumiai (Iwate Co-op). We organized 120 continuation cases out of the eight-and-a-half-year activity records of the project owned by TAF (April 2012 to March 2020). The Iwate Co-op was one of the 120 continuing cases and had special features, including awareness that its members were responsible for the community.

Results: The collaboration revealed three effects. First, owing to the encounter and collaboration with TAF, the cooking class was continuously conducted even after TAF withdrew from the disaster-affected areas. Second, the Iwate Co-op trained some of its members as food support staff to run the cooking class independently and was actively involved in obtaining the necessary budget for the operation, consequently leading to the independent activation of member activities. Third, they developed a cooking class project in inland areas other than disaster-stricken areas, assuming that they could incorporate the project into their existing activities, as food problems affected people beyond disaster victims.

Conclusion: The collaborative food support project of the Iwate Co-op and TAF contributed to the resilience of the affected people and communities by strengthening bonds and solidarity among residents and organizations. The key to success was the fusion of a traditional sense of independence in the co-op with TAF’s mission and technical know-how. The partnership between the Iwate Co-op and TAF allowed the former to aim toward developing food support activities in the affected areas, accelerating the resilience of the community in the Iwate Prefecture.

1 Introduction

Community resilience refers to the process by which a community returns to its original or an improved state after being affected by a disaster or crisis ( 1 – 3 ). The community’s culture, traditions, bonds, and information-sharing inclinations accelerate this process; the bonds and solidarity within a community determine the speed and effectiveness of resilience. Communities with strong ties and solidarity can respond effectively and recover quickly, even in difficult situations ( 3 ).

The massive earthquake and tsunami that struck Eastern Japan in March 2011 left 22,318 people dead or missing ( 4 ). Following the accident at the Tokyo Electric Power Company’s Fukushima Daiichi Nuclear Power Plant (F1NPP), more than 380,000 people were forced to evacuate a week later. Owing to various circumstances, approximately 30,000 people are still unable to return home (as of December 2023) ( 4 ). Communities were destroyed, especially in the coastal towns of the three Tohoku prefectures (Iwate, Miyagi, and Fukushima), and the people in the region lost their local intimate networks. Thus, mental and physical care for the affected people is necessary. However, rebuilding the lives of older adults and addressing their isolation are challenging endeavors ( 5 , 6 ).

Previous research on disaster resilience in aging populations by Kawachi et al. ( 7 ) emphasized the critical role of social connections (the “social capital” of a community) in enhancing disaster resilience by restoring the social fabric of people’s lives. Additionally, Tani et al. ( 8 ) reported that improving cooking skills may be key to boosting social relationships and social capital, which would prevent social isolation among older adults in Japan. In another systematic review, Hasan et al. ( 9 ) reported that cooking class interventions were associated with improved attitudes, self-efficacy and a healthier dietary intake in adults and children. However, there is currently a lack of research on the continuing of cooking classes post-disaster.

Even in Japan, a developed country, older adults people who have lost their own land, homes, property, and networks of people after a catastrophe face the risk of food insecurity ( 10 ). The Food and Agriculture Organization of the United Nations (FAO) describes food insecurity as consisting of four components: Availability (quantitative sufficiency), Access (physical and economic availability), Utilization (appropriate use taking into account nutritional aspects, etc.), and Stability (food is always available) ( 11 ). Older survivors often have problems with Access and Utilization, and Fujimoto et al. report that older people living in temporary housing are reluctant to cook meals because their kitchens are small, they lack cooking utensils, and they do not feel like cooking meals or find it troublesome to do so ( 12 ). In addition, in public disaster housing, where disaster victims who have been forced to relocate live, some individuals are unable to grow their own vegetables in the fields as they used to, or lack the availability of transportation to grocery stores, making access to food difficult. Kinoshita et al. reported that nine-and-a-half years after the disaster, the food intake diversity score (DVS) of older adults people in disaster public housing tends to be low, indicating the need for nutritional and dietary support ( 13 ). Food insecurity after a catastrophe is not only an immediate post-disaster issue, but also a mid-to long-term challenge.

Under these circumstances, the Ajinomoto Group ( 14 – 16 ), a food company, launched a disaster recovery project in October 2011 with on-site staff to address the need to not only improve the dietary and nutritional status of disaster victims but also rebuild and revitalize the local communities destroyed by the disaster ( 17 ). The Ajinomoto Group and partner organizations across the three Tohoku prefectures, including the local government, social welfare councils, private organizations, neighborhood associations, and universities, conducted outreach cooking classes under the name “Fureai Red Apron Project” ( Figure 1 ) ( 17 ). The concept was “Let us cook together and eat together” ( Figure 2 ). Cooking classes were held 3,771 times in 51 cities, towns, and villages, with 54,434 participants ( 17 ). The Ajinomoto Group transferred this project to the Ajinomoto Foundation (TAF) in 2017 and provided direct local support until March 2020, after which it provided logistical support ( 18 ). We refer to the Ajinomoto Foundation as TAF hereafter.

Figure 1 . “Red Apron Project” for the Great East Japan Earthquake Reconstruction Support Map of municipalities where we held seminars between October 2011 and February 2020 (51 municipalities in Iwate, Miyagi, and Fukushima). TAF had 3 bases (red dots) and continued its cooking class activities in 51 locations (blue dots). This map was created by TAF.

Figure 2 . Cooking class: TAF staff give a demonstration (left), and all participants cook together (right). The activities of Iwate Co-op were photographed by a TAF staff member.

The purpose of this study is to reveal how the cooking class activities, which were continuously undertaken by several organizations in collaboration after the Great East Japan Earthquake, contributed to the resilience of the community. This study addressed the lack of research on the impact of post-disaster cooking classes on community resilience. It will contribute to policy, research, and practice in the areas of public health and nutrition by highlighting the benefits of partnerships after disaster.

Of the eight-and-a-half-year activity records of the project led by TAF (April 2012 to March 2020), we organized 120 continuation cases. We focused on the Iwate Seikatsu Kyodo Kumiai (Iwate Co-op). This resident-led organization acquired the know-how of cooking classes for disaster victims at the earliest stage of the project and became self-supporting without assistance from TAF. This case study highlights how the organization has contributed to the resilience of the region.

With reference to the logic model, evaluation indicators for the case study were established. The following indicators were set as inputs: human resources, materials, and funds needed to operate the program; implementation and role assignment of the cooking class as a process; number of times the program was implemented, duration of implementation, and number of participants as outputs; stable food security and change in peer relationships as short-term outcomes; impact on food awareness and health behaviors; and improvement in food security (Utilization). The long-term outcomes were community revitalization and strengthening of community resilience. The activities were described around these outcomes, and the effects of the activities were analyzed.

3 Data collection

We directly interviewed the person in charge of the project at the Iwate Co-op ( 19 ) in July 2020 and asked for input from the board members in August 2022. Additionally, we conducted a case review and additional interviews via phone and email in August 2023. This study was approved by the ethics committees of Tohoku Seikatsu Bunka University and Junior College (approval no. R4-14). Written informed consent was obtained from the Iwate Co-op for the publication of this case study.

4.1 Outline of Iwate Co-op

A consumer co-op ( 20 ) is a nationwide autonomous association of consumers united voluntarily to meet their everyday needs and aspirations in Japan, aiming at “a community where people live with a sense of security” and “a sustainable world where no one is left behind.” The Iwate Co-op is a local organization with the same purpose and is based in Takizawa City, Iwate Prefecture ( 19 ). It has 267,000 members, representing 50.7% of all the families (as of the end of 2020), and half of the families in the prefecture are members (Iwate Prefecture population: 1.21 million, 530,000 households) ( 21 ).

Immediately after the earthquake, the Iwate Co-op started providing mutual aid and assistance such as lending mourning clothes to those who had lost everything in the tsunami. They continued four significant activities to support reconstruction: “shopping support,” “support for making a living,” “activities to bring smiles and cheer,” and “activities not to let the disaster fade away.” Among them, “activities to bring smiles and energy” mainly encompassed not only salon activities including lunchtime meetings and tea parties but also the distribution of “three-line recipes” to motivate those living alone to live more wisely in temporary housing ( 22 , 23 ).

4.2 Background of starting cooking classes for disaster victims

Iwate Co-op had been continuing the salon activities in the temporary housing facility and recognized the necessity of “food support” to meet the needs of the victims. Gradually, professional skills were required for cooperative activities. However, there were no food specialists, such as dietitians, available. Around that time (2016), they learned that TAF and the Council of Social Welfare held cooking classes almost daily in various locations along the coast. Notably, TAF was looking for a suitable partner so as to hand over the know-how of its activities to a local organization, as it would eventually withdraw from the disaster-affected area.

Iwate Co-op was aware that its members were responsible for the community and believed that sooner or later, “local people ought to work for the local community” rather than having someone else from outside continue the project for them. It was especially beneficial for the Iwate Co-op to take over the know-how and activities of TAF’s cooking classes, which had already achieved successful results earlier, as they hoped to expand their “food support” activities in coastal areas. The cooking class was a suitable activity for them to continue ( Figure 3 ), even after relocating from temporary to public housing. As it turned out, Iwate Co-op’s philosophy was congruent with TAF’s goal.

Figure 3 . Cooking class seminar flow. This was provided by TAF.

In September 2016, the Iwate Co-op and TAF started a “cooperative cooking salon” at three locations (Miyako, Kamaishi, and Kesen). Each location held the salon once a month at a meeting place for the reconstruction of public housing or a community center. Iwate Co-op assigned one “food support staff member” and two to five assistant staff members to each location to organize and manage the event. TAF was responsible for preparing ingredients, cooking utensils, and recipes, as well as providing lectures, and their recipes were simple, lean, and easy to follow. After 2017, the cooperative gradually shifted to classes run solely by its members and became a self-supporting activity by 2020. After becoming self-supported, they set a participation fee for their activities. One challenge confronted by the Iwate Co-op was the development of new project staff members available to take over the role of TAF. They set up a “food lover meet” and asked people who loved to eat, cook, and serve meals to join the staff. TAF trained and supervised new staff members to teach cooking. Eventually, the Iwate Co-op held the salon independently.

4.3 Effects of the activities

The effects of the cooking classes conducted by Iwate Co-op in cooperation with TAF are classified into the following three points. First, owing to the encounter and collaboration with TAF, the cooking class was continuously conducted even after TAF withdrew from the disaster-affected areas. The cooking class project was a form of activity development initially undertaken by the Iwate Co-op. They learned from each other while cooking, enjoyed the food together, and talked to each other after class. Owing to this background, they were able to build a new community network even when they moved from temporary housing to disaster-affected public housing ( 24 ).

Second, the Iwate Co-op recruited and trained new staff members to run the cooking classes independently. In addition, the Iwate Co-op was actively involved not only in obtaining the necessary budget for the operation, but also in planning, implementing, and evaluating the activities, which led to the activation of member activities in an independent manner.

Third, they developed the cooking class project in inland areas other than the disaster-stricken areas based on the assumption that they could infuse the project into their existing activities, such as creating a place for older people, as food problems affect people beyond disaster victims.

A total of 88 cooking classes were held in cooperation with TAF over 3 years and 5 months, with 651 participants. Of these, 60 were held by the food support staff on their own initiative, with 429 participants.

5 Discussion

As an outcome evaluation of the food support project that Iwate Co-op and TAF collaborated on, it was found that in the short term, connections with fellow members increased, food awareness and health behaviors improved, and the utilization component of food security improved ( 24 ). In the long term, community resilience was strengthened as a result of the collaboration with TAF, which resulted in the activation of voluntary membership activities, expansion of active areas, revitalization of the community, and increased solidarity. However, the sustainability of community resilience requires continued follow-up.

The Iwate Co-op elaborately organized cooking classes to meet community needs under community-led initiatives. A good partnership with TAF ensured the program’s sustainability. The classes helped foster social bonds and a support network during the transition from temporary to permanent housing. Residents’ active participation and the recruitment of “food lovers” strongly emphasized shared responsibility. The Co-op provided diverse dietary needs, ensuring all community members could benefit. They transitioned from relying on TAF to developing their own staff and curriculum, promoting the importance of continuous learning and adaptation. The Iwate Co-op has played an essential role in the local community by utilizing experiences and knowledge gained from the project to develop sustainable community-based support activities.

The collaborative food support project by the Iwate Co-op and TAF contributed to the resilience of the affected people and communities by strengthening bonds and solidarity among residents and organizations. The Iwate Co-op could develop self-reliant activities to “create their own future,” while TAF worked on the philosophy “To contribute to the development of countries and regions all over the world and the creation of a bright future for the people living there through our food and nutrition activities.” The key to success was the fusion of a traditional sense of independence in the co-op ( 25 ) with TAF’s mission ( 26 ) and know-how.

This case study included several elements that have been identified in previous research as effective for community and individual recovery from disasters. These were community-led efforts ( 27 , 28 ), multi-organizational collaboration ( 29 , 30 ), mutual aid and co-help ( 31 , 32 ), recognition of community responsibilities and roles and shared interrelationships ( 33 , 34 ), social cohesion and cooperation ( 7 ), and an emphasis on social justice and equity ( 35 ).

This case study has several limitations. This case is an analysis of the collaboration between Iwate Co-op and Ajinomoto Foundation only. Further analysis of other local cases would provide a better understanding of community resilience. In addition, long-term validity and sustainability for community resilience requires deliberate consideration and continual improvement. These findings provide an excellent example of post-disaster community resilience, which can be applied to future disasters.

6 Conclusion

The cooking class activities with collaborative efforts by TAF and the Iwate Co-op contributed to the resilience of the community in the Iwate Prefecture following the Great East Japan Earthquake. The three effects of collaboration were continued support for disaster victims through food support projects, independent activation of member activities, and the revitalization of the region. The project activities not only strengthened the bonds and solidarity among residents and organizations, but also accelerated the resilience of the affected people and communities. The Iwate Co-op plays an essential role in the local community by developing sustainable community-based support activities. This report presents an example of post-disaster community resilience and provides a reference for future disasters.

Data availability statement

The original contributions presented in the study are included in the article/supplementary material, further inquiries can be directed to the corresponding author.

Ethics statement

Written informed consent was obtained from the individual(s) for the publication of any potentially identifiable images or data included in this article.

Author contributions

NI: Methodology, Conceptualization, Formal analysis, Writing – original draft, Writing – review & editing. KKo: Investigation, Writing – review & editing. KN: Investigation, Writing – review & editing. KF: Investigation, Writing – review & editing. KKa: Investigation, Writing – review & editing. HK: Conceptualization, Writing – review & editing. YN: Conceptualization, Writing – review & editing. MY: Conceptualization, Visualization, Writing – review & editing. AK: Methodology, Conceptualization, Data curation, Investigation, Formal analysis, Project administration, Writing – original draft, Writing – review & editing. TK: Methodology, Conceptualization, Formal analysis, Writing – review & editing. YK: Methodology, Conceptualization, Data curation, Investigation, Formal analysis, Project administration, Writing - original draft, Writing – review & editing, Funding acquisition. TN: Supervision, Writing – review & editing. YF: Project administration, Supervision, Writing – review & editing.

The author(s) declare that financial support was received for the research, authorship, and/or publication of this article. This study was supported financially by the Ajinomoto Foundation.

Acknowledgments

The authors express our sincere gratitude to the participants and partner organizations in Tohoku region, the staff of the Iwate Co-op, and the Ajinomoto Group.

Conflict of interest

KKo was employed by Miyako Co-op, Iwate Co-op. KN and KF were employed by Kamaishi Co-op, Iwate Co-op. KKa was employed by Kesen Co-op, Iwate Co-op. HK and YN were employed by Organization/Management Headquarters, Iwate Co-op. MY was employed by The Ajinomoto Foundation. Co-author YK has received research funding from TAF.

The remaining authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher’s note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

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Keywords: Great East Japan Earthquake, cooking class activities, Ajinomoto Foundation, Iwate Co-op, community resilience, post-disaster

Citation: Ito N, Konno K, Nozaki K, Fukushi K, Kanno K, Kawamura H, Nakamura Y, Yamada M, Kuroda A, Kuchii T, Kinoshita Y, Nabetani T and Fukuda Y (2024) Community resilience through partnership after the Great East Japan Earthquake: cooking classes by Iwate Co-op and a food company. Front. Public Health . 12:1414480. doi: 10.3389/fpubh.2024.1414480

Received: 09 April 2024; Accepted: 15 July 2024; Published: 01 August 2024.

Reviewed by:

Copyright © 2024 Ito, Konno, Nozaki, Fukushi, Kanno, Kawamura, Nakamura, Yamada, Kuroda, Kuchii, Kinoshita, Nabetani and Fukuda. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Naomi Ito, [email protected]

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

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Class 10 Economics Subject Enrichment Activity: A Project On Consumer Awareness 2024-25

Written By Avinash Sharan

Social Science Project On Consumer Awareness For Class 10 Students

Things to be kept in mind while doing the project

1. Acknowledgement: Page 1

2. Certificate: Page 2

3. Index: Page 3

4. Introduction Of Project On Consumer Awareness: Page 4

5. Objective: Page 5 ( Project On Consumer Awareness)

6. Who is a Consumer? Page 6

7. History Of the consumer movement in India: Page 7

8. Consumer’s rights and responsibilities: Pages 8 & 9

Right to choose:

Right to be informed:

Right-to-consumer education:

Right to be heard:

9. Consumer Protection Act 1986: Page 10

10. Responsibilities of a consumer: Pages 11-12

The consumer must exercise his Right:

Cautious Consumer:

Filing Complaints for the Redressal of Genuine Grievances:

A consumer must be Quality-Conscious:

Do not be carried away by Advertisements:

Insist on Cash Memo:

11. Conclusion: Page 13

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