sample request letter for educational sponsorship

• Sample Letter Of Request For Study Sponsorship

Aspiring students often face financial challenges when pursuing their educational dreams, whether at the high school, undergraduate, master's, or doctoral level. To help alleviate these obstacles and secure sponsorships, we have prepared four templates for requesting study sponsorship. Each template addresses a specific level of education and is designed to convey the student's passion for learning and commitment to academic excellence.The templates cover various academic stages, ranging from high school to doctoral programs, and emphasize the importance of sponsor support in fulfilling the student's educational aspirations. Each letter expresses genuine gratitude for the potential sponsor's consideration and highlights the applicant's dedication to excelling in their chosen field of study.By utilizing these templates, students can effectively communicate their financial needs and demonstrate their determination to make a positive impact through education. Personalizing these letters with specific details, such as the name of the recipient and the student's academic achievements, will make the request more compelling and persuasive.We believe that with these templates as a starting point, students can confidently reach out to potential sponsors and increase their chances of obtaining the necessary financial assistance to pursue their academic endeavors. Education is a gateway to success, and we hope these templates will help students on their journey towards a brighter future.

Template Letter of Request for Study Sponsorship - High School

[Your Name] [Your Address] [City, State, ZIP] [Email Address] [Phone Number] [Date]

[Recipient's Name] [Organization/Company Name] [Address] [City, State, ZIP]

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to humbly request your sponsorship to support my high school education at [Name of High School]. I am a dedicated and hardworking student with a strong academic record, and I am determined to pursue higher education to achieve my career aspirations.

Unfortunately, my family's financial situation poses a significant challenge in funding my education. Despite their best efforts, they are unable to bear the full cost of tuition, fees, and other educational expenses.

I believe that with your generous support, I will be able to focus on my studies without the burden of financial constraints. Your sponsorship will not only assist me in achieving my educational goals but also open doors to a brighter future.

I am committed to excelling in my studies and giving back to the community through active participation in extracurricular activities and volunteering. I am more than willing to provide progress reports and updates on my academic achievements to keep you informed about the impact of your sponsorship.

Thank you for considering my request. Your support will make a significant difference in my life and help me reach my full potential. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

[Your Name]

Template Letter of Request for Study Sponsorship - Undergraduate Degree

I hope this letter finds you in good health. I am writing to seek your kind sponsorship to support my undergraduate studies at [Name of University/College]. As a passionate and ambitious student, I am eager to pursue a degree in [Your Chosen Field of Study].

I come from a family with limited financial resources, and the cost of attending university is beyond our means. However, I firmly believe that education is the key to a successful future, and with your support, I can turn my dreams into reality.

Your sponsorship will not only alleviate the financial burden on my family but also motivate me to excel academically and contribute positively to society. I am committed to maintaining high academic standards and actively engaging in extracurricular activities that promote personal and professional growth.

I assure you that your investment in my education will be used wisely, and I will provide periodic updates on my academic progress and achievements. Additionally, I am open to representing your organization as a grateful sponsored student and participating in any relevant events or programs.

Thank you for considering my request. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

Template Letter of Request for Study Sponsorship - Master's Program

I hope this letter finds you well. I am writing to request your sponsorship to pursue a Master's degree in [Your Chosen Field of Study] at [Name of University/College]. I am deeply passionate about this field and believe that higher education will empower me to make a significant impact in the future.

As an ambitious student, I have maintained an excellent academic record throughout my academic journey. However, funding my Master's program poses a considerable financial challenge. I am in need of financial assistance to cover tuition, living expenses, and related costs.

Your sponsorship would not only enable me to pursue my academic and career goals but also contribute to research and projects that address real-world challenges. I am dedicated to making a positive difference in my field and society at large.

I am committed to excelling in my studies and actively contributing to the university's community. I am eager to participate in internships, research opportunities, and other experiences that will enhance my skills and knowledge.

Thank you for considering my request. Your support will be a stepping stone toward my personal and professional growth. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

Template Letter of Request for Study Sponsorship - PhD Program

I hope this letter finds you in good health. I am writing to request your generous sponsorship to pursue a Doctoral (PhD) program in [Your Chosen Field of Study] at [Name of University/College]. I am passionate about research and dedicated to making significant contributions to my field.

My academic journey has been marked by academic excellence and a strong commitment to research. However, the cost of a PhD program is substantial, and my family's financial resources are limited. Your sponsorship will be instrumental in making my educational and research aspirations a reality.

I am deeply committed to advancing knowledge in my field and addressing critical issues facing society. Your support will not only enable me to pursue my doctoral studies but also impact the advancement of research and innovation.

I pledge to make the most of this opportunity, dedicating myself to cutting-edge research and collaborating with peers and mentors. I am eager to contribute to conferences, publications, and other academic engagements that promote knowledge dissemination.

Thank you for considering my request. Your support will have a profound impact on my academic and research journey. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

We are delighted to extend our professional proofreading and writing services to cater to all your business and professional requirements, absolutely free of charge at Englishtemplates.com . Should you need any email, letter, or application templates, please do not hesitate to reach out to us at englishtemplates.com. Kindly leave a comment stating your request, and we will ensure to provide the necessary template at the earliest.

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Education Sponsorship Letter

[Your Name]

[Your Address]

[City, State, ZIP Code]

[Email Address]

[Phone Number]

[Recipient's Name]

[Recipient's Title]

[Organization Name]

[Organization Address]

Subject: Request for Education Sponsorship

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to express my sincere interest in seeking education sponsorship from [Organization Name]. I am a dedicated and motivated individual with a strong passion for education and a desire to excel in my chosen field of study.

Currently, I am pursuing a degree in [Your Field of Study] at [Your University/College Name]. As you may be aware, pursuing higher education comes with financial challenges, including tuition fees, books, and living expenses. Despite my best efforts to secure part-time employment and explore various scholarships, I find myself in need of additional support to ensure the successful completion of my education.

I believe that [Organization Name] shares a commitment to empowering individuals and contributing to the development of skilled professionals in various fields. Your organization's mission and values align with my own aspirations, making it a perfect fit for potential sponsorship. By offering your support, you would not only be investing in my personal and academic growth but also in the advancement of knowledge and expertise in [Your Field of Study].

In return for your generous sponsorship, I am committed to representing [Organization Name] with the utmost integrity and dedication. I am open to opportunities for engagement, such as participating in events, seminars, or projects that align with my field of study and your organization's objectives.

Enclosed with this letter, please find copies of my academic transcripts, a detailed breakdown of my educational expenses, and any other required documentation. I would be honored to discuss further details and explore the possibility of collaboration at your convenience. I am available for a meeting or interview at a time that suits you best.

I am deeply grateful for your consideration of my request for education sponsorship. Your support would not only alleviate my financial burden but also inspire me to work harder and strive for excellence in my studies. Thank you for taking the time to review my application.

Please feel free to contact me via email at [Your Email Address] or by phone at [Your Phone Number] to arrange a suitable time for a discussion. I look forward to the opportunity to speak with you and explore the potential partnership between [Organization Name] and myself.

Once again, thank you for your time and consideration.

[Your Full Name]

[Your Student ID (if applicable)]

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How to Write Nonprofit Sponsorship Letters [10 Templates]

Donor Acquisition and Retention

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Sponsorship letters are one of the best ways to start a conversation between your nonprofit organization and a potential sponsor about forming a  mutually beneficial partnership . Securing sponsorships with allies in the for-profit world is one of the most important steps nonprofits can take on the path to reaching their fundraising goals. 

With the contributions of key sponsors, your nonprofit can raise the money it needs to achieve its goals. Not only that, but if you tap into a sponsor’s audience of potential givers, you’re even more likely to find  fundraising success . 

Sponsorship request letters detail why a potential sponsor might support your cause and illustrate how the sponsor can benefit from the partnership, while also sharing your perspective on how the fundraising relationship will unfold. 

Is your nonprofit ready to secure a sponsor for your next campaign? Check out these sponsorship request letter samples to get inspired!

• What is the difference between a nonprofit sponsorship and a donation?

What are nonprofit sponsorship letters?

• Sponsorship Letter for Events
• Corporate Sponsorship Letter
• Sponsorship Letter for Sports
• Sponsorship Letter for Schools
• Church Sponsorship Letter
• Food Donation Request Letter
• In Kind Sponsorship Letter
• Auction Item Sponsorship Letter
• Sponsorship Letter for Requesting Volunteers
• Sponsorship Acknowledgement Letter

Additional nonprofit sponsorship letter ideas

• Getting creative

Thanking your nonprofit sponsors

Nonprofit sponsorship letters serve as a key tool in initiating and nurturing collaborative relationships with potential sponsors. These personalized letters outline your nonprofit’s mission, programs, and the benefits sponsors can expect in return for their support. They offer a direct invitation for corporate partners to become valued contributors to the cause, effectively communicating your organization’s value proposition and paving the way for meaningful partnerships that drive positive change.

Nonprofit sponsorship letter templates

You can copy and paste the letters below or  download these corporate sponsorship letter templates  to add to your fundraising toolkit.  J ust like our fundraising letter templates , these can easily be used for sponsorship request emails.  

1. Sponsorship letter for events

For many corporate sponsors, events hosted by your nonprofit offer a great opportunity to get the word out about their business and reach potential new customers.  

As you plan your next fundraising campaign, consider enlisting a business to sponsor one of your fundraising or donor stewardship events .   This could entail having them provide staff to help carry out the event, pay for the event venue, or offset the cost of catering.

In your sponsorship request letter, offer them a few ways they can show their support for your cause at your next event. Be sure you include details about how they’ll benefit from their sponsorship! Consider offering perks like including their logo on event signage, shoutouts during event programming, and complimentary tickets for their staff.   

Check out this event sponsorship proposal template to inspire your team:

Date Name Organization Street City, State Zip Dear [Company Name], At [Nonprofit Name], we’ve served [demographic] in the [Community Name] area for over [number] years. This [season or time period], we’re aiming to raise [amount] to fund [project]. On [date] we are planning to host a [type] fundraising event. At this event, we would [event activity] and raise money by [fundraising method]. However, we think our efforts would go even farther with [Company Name] as our official corporate sponsor. In this role, your business would provide [service or donation amount], and in turn we would promote your company as the event’s official sponsor. Alternatively, your team could provide [service or donation amount] in your role as our sponsor. With [Company Name] by our side at this upcoming event, we’re sure to achieve this season’s fundraising goal and serve [Community Name] well. If your company is interested in being our official event sponsor, please reach out to us at [contact information]. We can’t wait to hear back! Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Remember: depending on your nonprofit’s needs, not all event sponsorships will be appropriate.  

For example: an animal advocacy group might think twice about  soliciting sponsorships  from their local meat-packing plant, or a nature conservancy might reconsider partnering with a large development company.  

Another tip? Enlisting a corporate sponsor for a peer-to-peer fundraising event  is a great way to tap into the company’s audience of potential donors before the event begins. This way, you can maximize the benefit of your partnership in the time leading up to your anchor event.  

2. Corporate sponsorship letter

When we talk about nonprofit sponsorships, the first thing that typically comes to mind is a traditional corporate sponsorship in which a business signs on as a nonprofit’s sponsor for a set time period .  

One of the best ways to partner with a corporate sponsor long-term is to ask them to promote your cause to employees engaging in their  matching gifts program .   

The sponsor could include a reference to your cause on their corporate philanthropy page, or they could agree to match gifts to your organization at a higher ratio than gifts to other causes. In turn, your nonprofit would include their business on your website as a valued sponsor.  

Consider this corporate sponsorship letter sample that emphasizes a matching gifts partnership:  

Date Name Organization Street City, State ZIP Dear [Company Name], At [Nonprofit Name], we value each and every donation we receive from our supporters. With this in mind, it’s our goal to show donors how they can make the most of their contributions by steering them toward matching gifts. [Company Name] has a robust corporate philanthropy program in place, including a matching gifts program for your employees. Since [Nonprofit Name] and [Company Name] share so many community members, we’d like to enter into a partnership with your organization. We would be particularly interested in being a featured nonprofit on your matching gifts program web page. In turn, we would highlight your business as a valuable sponsor on our web page, social media channels, and marketing materials. Through this partnership, we hope to help [Company Name] make the most of your corporate philanthropy budget while ensuring your employees maximize the impact of their gifts to our cause. If this excites your team, we’d love to continue this conversation. Please reach out to us at [contact information]. We’re excited to hear from you! Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Many corporations have philanthropy programs in place that allocate a certain percentage of their overall budget to making charitable contributions, including matching employee gifts.  

This means that  these businesses  already have the money set aside to sponsor your cause, but they’re just waiting for an organization like yours to initiate the partnership.  

Don’t leave that funding on the table! By proactively sending out letters like these, your team automatically boosts your chances of securing a corporate sponsorship and tapping into their philanthropic giving budget.  

3. Sponsorship letter for sports

When most people think of nonprofit organizations, traditional philanthropies and charities tend to come to mind. However, there are many other organizations in your community that have pressing fundraising needs, including local sports teams.  

Whether you’re raising money for an adult sports team at the rec center or a K-12 school’s league,  nearly   all kinds of sports organizations need to raise money at some point to help fund their organization . Some do this with sports fundraisers , while others focus on getting sponsors to support them.  

Establishing partnerships with companies who are inspired by your team is a smart way to gain lasting funding while showing love back to a local business.  

Try this sponsorship request letter sample the next time your team extends an invitation for a partnership :

Date Name Organization Street City, State ZIP Dear [Company Name], In [Community Name], there’s nothing more important than fostering our local sports teams. Teams like [Team Name] provide students between the ages of [age] and [age] a safe place to get physically active and make connections with their peers. However, we wouldn’t be able to keep serving our team of [number] young people without important partners like you. Would [Company Name] be interested in serving as our official team sponsor? In return, [Team Name] would feature your company as our sponsor at [matches/meets]. This would help your organization gain exposure among [Team Name] parents and in the broader [Community Name] area. [Team Name] would be happy to start a partnership at any level! However, contributions of [amount] would help us fund [sports-focused goal]. If [Company Name] is excited by this proposal, please reach out to us at [contact information]. Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Securing a sponsor for your sports team is one of the best ways to sustainably fundraise for your organization.  

Your team can offer potential sponsors a dedicated banner at your games, a special appreciation message in your opening announcements, or even a spotlight on your social media profiles.  

Since sports teams are fixtures of their community, your sponsor will appreciate that they’ll be given a platform to get the word out about their business for years to come. This means that once your team has an official sponsor, they’re unlikely to leave the partnership.  

4. Sponsorship letter for schools

Schools are another kind of nonprofit organization that people don’t typically think of when the conversation turns to fundraising. And yet, schools are among the most ubiquitous nonprofit organizations out there simply because there’s a school in  every   community.  

Luckily, partnering with a business to be your school’s fundraising sponsor can be really simple with the right sponsorship letter strategy. To get started, you’ll need to clearly show your potential sponsor why your school is worth supporting and how a school sponsorship can benefit their business.  

Since a large portion of your community has ties to your school (either as parents, students, or alumni), a business would get a lot of advertising value from your partnership.  

Make your proposal using a school sponsorship letter like the one below that clearly shows your potential sponsor why this partnership is right for their business:  

Date Name Organization Street City, State ZIP Dear [Company Name] [School Name] has been a part of the [Community Name] community for over [number] of years. In this time, we’ve graduated [number] of students who have gone on to become [profession], [profession], and even [profession]. But we wouldn’t have been able to support those students on their educational journeys without sponsors like [Company Name]. Will [Company Name] consider becoming a featured partner of [School Name]? As a show of gratitude, we would display a banner with your company’s name on it at our weekly football and soccer games in [stadium name]. A sponsorship of just [amount] per [time period] can make a huge difference in our [mascot animal/character] community. Is [Company Name] ready to become a sponsored partner of [School Name]? We look forward to hearing back from your team at [contact information]. Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Just like a sports team, your school can offer your sponsor advertising space in high-traffic areas of your campus.  

Or you might list them as your top  club sponsor  in your school’s yearbook or newspaper as a way to raise their profile. Whatever you decide, emphasize the fact that your sponsor will grow awareness among  multiple  generations of your community, both parent and student alike.  

Since most schools don’t have a big budget for sponsorships, you’ll need to ensure your potential sponsor understands the intrinsic value of your sponsorship so that they consider supporting your school a worthy investment.  

5. Church sponsorship letter

Fundraising for your church can sometimes be a challenge. Even though your congregation tithes every Sunday, those contributions aren’t always enough to help support the operational costs of your church and fund projects like mission trips. That’s why looking for a sponsor to help  address your funding needs  can come in handy!   

After all, I have no doubt your church leadership can think of a few local business leaders who attribute their success to their faith. Some of them might even attend your church! And just like everyone else, these leaders look for ways to give back to their community—including their faith communities.   

Faith-driven companies may love to have the opportunity to support a church and assist in growing your congregation, but if they’re not asked, they may not know there’s a need.

Try sending out sponsorship request letters like the template below to inspire potential partners:   

Date Name Organization Street City, State Zip Dear [Company Name], Every year, [Church Name] achieves [mission goal] with the help of our [number] congregants and valued sponsors like you. Our church community needs to meet certain funding goals to be able to [achieve mission goal] and support our mission of [mission statement]. Will your company consider partnering with [Church Name] as our sponsor? [Faith denomination] values are important to [Company Name], so it seems like a perfect fit for our two organizations to come together. To show our appreciation of your sponsorship, our congregation would commit to including your company in our [weekly/monthly] email newsletters. Is [Company Name] ready to help support [mission] by sponsoring our congregation? Please reach out to us at [contact information] to  talk more about how we can work together to make a difference in our community .   Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Many prospective church sponsors will be inspired to show their support without receiving any kind of “reward” in return. In your sponsorship letter, be sure to call on their sense of faith to help make the case that they should become your church’s sponsor.   

However, if you’re asking for a business to sponsor an event, there are always ways you can thank them for their support, whether that’s by including a link to their website or publicly thanking them on social media.    

You can also ask a sponsor to contribute a short video or statement showing  why  they chose to sponsor the event. This should be filmed as an inspirational video that gives your congregation even more reasons why  they   should get involved, instead of a promotional ad for the company. The video will introduce the person and the name of their company, but the entire focus should be on their faith and why they chose to give to the campaign.    

6. Food donation request letter

Whether your nonprofit is a family shelter, a faith-based charity, or even a school, sometimes you need to raise donations for specific goods instead of raising money. A common example of this is  accepting food donations .  

Many nonprofit organizations call on their supporters to provide donations of shelf-stable food like soup, cereal, peanut butter, and more. This food might be added to your nonprofit’s community pantry or be donated to another organization that has a pressing need for these staples.  

However, your nonprofit doesn’t need to only rely on typical donors to provide these much-needed food supplies: you can also reach out to a sponsor to make an in-kind donation of food items.  

Check out this sponsorship letter template that asks for a food donation:  

Date Name Organization Street City, State ZIP Dear [Company Name], Has [Company Name] ever wanted to show their support for [Nonprofit Name’s] mission, but you weren’t sure how? [Nonprofit Name] is in desperate need of food donations, specifically [food type], [food type], and [food type]. Since your business has long been a supporter of the [Community Name] area, you’d be the perfect sponsor to help [Nonprofit Name] meet our food supply needs. Even better, by contributing [amount] of [food items], you’ll help feed [number] of [Community Name] families for [time period]. Are you ready to become an official [Nonprofit Name] food sponsor? Contact us at [contact information] to learn more about our potential partnership. Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Reach out to local businesses like supermarkets and restaurants to provide a sponsored gift of food to your nonprofit.  

Alternatively, you might send your letter to a company outside of the food service industry. They might purchase foodstuffs for your cause, or they can hold a food donation drive at their headquarters to gather supplies.  

Offering an invitation for a food sponsorship can be a great way to garner support from a sponsor who isn’t ready to make a large monetary contribution. Not every business has a budget for philanthropy, but food donations can be a great way to show support without breaking the bank.  

7. In-kind sponsorship letter

In the previous section, we touched on in-kind gifts in the context of food donations. However, your nonprofit can propose a sponsorship in which the partner provides in-kind contributions of all sorts of goods.   

Sponsored partnerships of in-kind gifts are a great way to make sponsorship more accessible for smaller businesses and more convenient for businesses of all sizes. You may even be able to find a partner who already produces the goods you need so you can cut out the middleman.   

Before you send your sponsorship request letter, determine what kind of goods or supplies your nonprofit needs to achieve its goals. Maybe you need someone to contribute manpower for a building project.  Or,  you might need school supplies for a summer camp.   

Read our in-kind sponsorship request letter template to get inspired:   

Date Name Organization Street City, State ZIP Dear [Company Name], At [Nonprofit Name], it takes a lot of support from partners like you to achieve our mission. However, did you know you can show your support to our cause without making a monetary gift? Please consider donating an in-kind contribution of [service/good]! To help us reach our goal of [goal] this [time period], we’ll need to collect [amount] of [service/good] to help support our latest campaign. [Company Name] can help achieve [specific goal] by becoming an official in-kind sponsor of our cause. In doing so, you’ll help [number] of community members in [Community Name]. Even better, we’ll help spread the word about your business to our supporters. If [Company Name] is excited to become an in-kind sponsor of [Nonprofit Name’s] work, please reach out at [contact information]. Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Since most nonprofit organizations are focused on raising actual money, your team might forget about seeking in-kind sponsorships.   

These contributions can be  really valuable  for all sorts of organizations. Because the sponsor is supplying resources you need, you can redirect money you’d spend on those supplies to other projects.   

In-kind sponsorships can also make it easier for nonprofits to propose a sponsorship down the line in which your partner provides direct monetary contributions. You’ll already have an established relationship, which means they’ll be more likely to say yes!   

8. Auction item sponsorship letter  

Does your nonprofit organization often  host auctions ? Whether in person or online, auction fundraising events are one of the best ways to engage your supporters and raise a good bit of money.   

Successful fundraisers know that the magic of a successful auction event lies in the items procured for it. Consider proposing a sponsorship in which a partner provides items for the event. Instead of going around finding great auction items from a variety of sources, a carefully chosen sponsor can do this for you!  

Many local businesses or even larger companies are likely willing to sponsor your auction, especially since it might bring them more business in the future. If your donor likes the product/item they won, then they’ll be more likely to purchase again.  

The items you receive will depend on the capabilities of the sponsor, so make sure to carefully consider who to reach out to.

Read our auction item sponsorship letter template below:  

Date Name Organization Street City, State ZIP Dear [Company Name], Here at [Nonprofit Name], we aim to serve [audience] and achieve our mission. So far, we’ve raised [total fundraising amount raised] to help [cause]. However, our work is not done. Currently, [audience] needs our help more than ever because of [current need]. In order to garner some much-needed support, we at [Nonprofit Name] are hosting an auction for our supporters. To further our efforts, we’d like to invite [Company Name] to be our official corporate sponsor. Would you consider sponsoring our event or donating an item or items for our supporters to bid on? In return for your generous support, we’ll work with you to identify the best ways to introduce your company to our auction attendees and spotlight your amazing partnership. If your company would like to be our official auction sponsor, please contact us at [contact information]. We’re excited for this potential partnership! Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

A sponsorship like this can benefit both parties. Your sponsor gets to highlight their support of your nonprofit, your auction attendees get to bid on fun and exciting items, and you can make your auction as successful as possible.  

9. Volunteer sponsorship request letter

Whether you’re a nonprofit organization, a school, or a church, volunteer support is one of the best ways to serve your community. With the help of some of your most passionate supporters, you can get critical tasks done and directly impact those you serve.   

Consider proposing a sponsorship where the partner incentivizes its employees to act as volunteers to your organization . Some companies even have a dedicated corporate volunteer program where the employer also donates a set amount when employees meet certain volunteer hours.  

Here is a sponsorship letter template for requesting volunteers:  

Date Name Organization Stree t City, State ZIP Dear [Company Name], Each year, [Nonprofit Name] tracks more than [dollar amount] in volunteer impact to help [cause]. Our volunteer events are some of the best ways we can get closer to achieving [mission]. This [season], we are hosting our annual [name of event] on [location and date]. Last year we were able to put in a combined [number of hours]—of course with the help of our passionate volunteers. We know that [Company Name] values corporate philanthropy and helping out our shared community. We’d like to propose a partnership with your organization where you act as our official sponsor and encourage your employees to volunteer their time at the event. In recognition of [Company Name]’s support, we will use your branding throughout our event and highlight your company whenever we can. If your company is interested in becoming an official sponsor for this volunteer event, please reach out to us at [contact information]. We can’t wait to hear back! Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

Seeking out volunteers from a sponsor is also a great way to engage with prospective future supporters.  

Perhaps they’ll volunteer for your cause and really connect with your mission.  

Make sure to follow up after the volunteer event with a well thought out thank you, and a summary of their hard work!  

10. Sponsorship acknowledgement letter

Once your successful event ends, it’s time for one of the most important letters of them all. Acknowledging your sponsors and thanking them for their generous support is necessary to keep your positive relationship and leave room for future engagement down the line.  

When thanking your sponsors, make sure to summarize not only how they helped your event, but how that help impacted your cause. After all, without their help, you wouldn’t have accomplished what you did.  

Clearly defining that impact with concrete numbers and examples is a great way to show sponsors that they genuinely made a difference and connects them deeper to your mission.  

Check out this sponsorship acknowledgement letter template:  

Date Name Organization Street City, State ZIP Dear [Company Name], We did it! Thanks to your help and this special sponsorship, we were able to reach our goals and raise [amount] for this project. But we couldn’t have done it without you. All of us at [Nonprofit Name] can’t begin to tell you what your partnership has done, and neither can the community that you helped. Because of your company’s efforts, [community’s name] can now [list out how exactly the event helped them]. Our organization also now has the resources to bring about even more change, like [list out any next steps]. We’d love to continue this relationship with your company. We will be sure to publicly acknowledge the sponsorship to the rest of our supporters— after all, we want them to know who helped us get where we are. If your company wants to contact us further for other opportunities or just to chat in general, please contact us at [contact information]. We look forward to hearing from you soon. Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader

These additional types of sponsorship letters can help expand your fundraising efforts and target specific areas where additional support may be beneficial for your nonprofit organization.

• Community outreach sponsorship letter: Targets local businesses or organizations to sponsor community-focused initiatives or programs.
• Media sponsorship letter: Aimed at securing sponsorship from media outlets for promotional support, advertising space, or coverage of events.
• Technology or equipment sponsorship letter: Designed to request sponsorship for specific technological needs or equipment essential for the organization’s operations or programs.
• Scholarship sponsorship letter: For nonprofits providing educational scholarships, this letter seeks support from individuals or businesses to fund scholarships for deserving students.
• Health and wellness sponsorship letter: Targets healthcare-related businesses or organizations for sponsorship of health-focused events, programs, or initiatives.

Nonprofit sponsorship letter best practices and tips

Crafting a compelling sponsorship letter is vital for securing support from potential sponsors. It’s not just about asking for funds; it’s about building a meaningful connection and demonstrating the value of partnership. Here are some expert tips to ensure your sponsorship letters hit the mark:

• Personalize, Personalize, Personalize: Address the sponsor by name and ensure all personalization details are accurate. Show that you’ve done your research and understand their interests and values.
• Tailor Your Message: Each sponsor is unique, so tailor your letter to align with their goals, values, and target audience. Highlight how their support can make a tangible impact on your cause.
• Keep It Concise: Respect your sponsor’s time by keeping your letter concise and to the point. Focus on conveying your message clearly without overwhelming them with unnecessary details.
• Empathy is Key: Put yourself in the shoes of the potential sponsor. Understand their perspective, challenges, and motivations. Frame your letter in a way that resonates with their interests and objectives.
• Leadership Endorsement: Have your organization’s leadership, such as the executive director or board chair, sign the letter. This adds credibility and shows commitment to the partnership.
• Utilize Connections: If possible, enlist someone known to the sponsor to write or endorse the letter. A familiar face can strengthen the appeal and credibility of your request.
• Offer Options: Provide sponsors with a range of partnership opportunities to choose from. This could include different sponsorship levels or customizable packages to suit their preferences and budget.
• Highlight Benefits: Clearly outline the benefits of sponsorship, emphasizing the value proposition for the sponsor. Whether it’s brand exposure, community goodwill, or networking opportunities, make it clear what’s in it for them.
• Include a Call to Action: End your letter with a clear call to action, whether it’s scheduling a meeting, requesting more information, or expressing interest in partnership. Make it easy for sponsors to take the next step.
• Follow Up: Don’t let your letter be a one-off communication. Follow up with potential sponsors to answer any questions, provide additional information, and express gratitude for their consideration.

By following these best practices, you’ll increase the likelihood of securing sponsorships and forging long-lasting partnerships that benefit both your organization and the sponsor.

Getting creative with sponsorship letters

You can discover creative ways to engage potential sponsors beyond writing sponsorship letters. Leveraging additional avenues can showcase donor impact and personalize connections with your nonprofit’s mission and beneficiaries. Explore the following bullet points for innovative ways to solicit nonprofit sponsorships and foster lasting partnerships.

• Social media. Create engaging social media campaigns highlighting the impact of past sponsorships.
• Sponsor highlight. Showcase sponsors’ logos or testimonials on the nonprofit’s website and social media platforms.
• Offer perks. Offer exclusive perks or benefits to sponsors, such as VIP access to events or recognition in promotional materials.
• Events. Virtual or in-person events specifically tailored for potential sponsors, providing networking opportunities and insights into the nonprofit’s work.
• Influencers and ambassadors. Partner with influencers or ambassadors who align with the nonprofit’s mission to promote sponsorship opportunities.
• Video content. Produce compelling video content showcasing the nonprofit’s initiatives and the benefits of sponsorship.
• Email newsletters. Utilize email newsletters to regularly update potential sponsors on the nonprofit’s achievements and upcoming opportunities for involvement.
• Sponsorship packets. Offer customized sponsorship packets that cater to the specific goals and interests of potential sponsors.
• Connection. Provide opportunities for sponsors to engage directly with the nonprofit’s beneficiaries, fostering a deeper connection to the cause.
• Webinars and workshops. Host informational webinars or workshops to educate potential sponsors about the nonprofit’s work and the benefits of sponsorship.

Thanking your sponsors is not just a chance to remind them of the impact they’ve had. It also sets them up for future engagement down the line.   And remember, you can get creative with your thank-yous as well!

Who knows?  Maybe they’ll want to sponsor another event or offer support in other ways!   

Final thoughts

Whether your nonprofit has a lot of experience working with sponsors or is new to these special relationships, proposing a sponsorship to a potential partner can seem daunting.   

With these sponsorship request letter templates, your nonprofit is ready to start making connections with the sponsors you need to reach your goals!  Download these sponsorship letter templates   so  you can keep them on hand. You never know when the perfect sponsorship opportunity will pop up!   

Additional resources 

• 9 Fundraising Letter Templates.  Looking to raise more money for your nonprofit? Sending fundraising solicitation letters is a good way to start. Try out our top fundraising letter templates for all kinds of causes to get inspired. 
• Big Book of Hybrid and Virtual Event Ideas.   Want to host more successful hybrid and virtual fundraisers? Download the eBook now! 
• How Nonprofits Can Secure Corporate Sponsorships.   If your nonprofit hasn’t pursued corporate sponsorship, you’re leaving money on the table. Use these tips to get started. 

About the Author

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How to Write an Education Sponsorship Letter

How to Write a Recommendation for a Student Loan

Education is expensive and any financial assistance is always welcome. If you are seeking a sponsor, you will need to write a letter that contains information about you such as your educational goals and plans for the future. You will also need to explain why you are seeking a financial assistance. A good education sponsorship letter can make the difference in obtaining a sponsor.

Address Letter

Address the education sponsorship letter properly by starting with the date, the full name of the individual and her title, such as "President" or "Chairman," if appropriate. Add the name of the company if this is a business entity. List the address including suite or floor numbers and include the zip code. Address the letter to "Dear (name of the person),". You may use first names only if you are personally acquainted with the person.

Introduction

Develop a first paragraph where you introduce yourself and who you are. This should be a clearly written sentence or two at the most. An example would be: "My name is (your name) and I am the captain of the math team at All American High School in Centerville, USA. Our school math team competes against other high school math teams but we also work with elementary school students to encourage their interest in math." Keep the letter writing clear, concise and to the point throughout the letter.

Outline Need

Write a second paragraph that explains what you need and why need it. For example: "Every summer our math team attends a math camp. This year the math camp is inviting elementary students to attend. We would like to offer three math camp scholarships to the elementary students that we work with as an incentive to improve their math scores. We would be grateful if you would consider contributing to our goal."

Return on Investment

Develop a paragraph that outlines what the sponsor will get in return if he provides financial support. An example of this is, "In return for your valuable support, we will place your company name on our math team game shirts. We have contacted the local news and they will be doing a story about math camp. We will also display a banner indicating that your company is a sponsor at the math camp."

Cost of Sponsorship

Next, write a paragraph that explains how much the sponsorship will cost such as, "We will need $300 before June to award these scholarships but we would be grateful for any contribution. If you would like to contribute to our math camp scholarship program, please complete the attached sponsorship form, which is attached to this letter, and a check made out to (school name or organization). The paperwork and check are needed by (deadline date)." Check your figures; make sure that the amount you are requesting is correct.

Finally, prepare a final paragraph that states your appreciation for their time and consideration. Provide a contact name and phone number where that person can be reached in case there are any questions. Close the letter with, "Respectfully yours," and your name and position in the organization, if appropriate. Proofread for spelling and grammar issues before sending the letter to the potential sponsor.

Tracking and Files

If you are sending out more than one sponsorship request letter, create a file to keep track of to whom letters were sent, the date and their response. You may have to send a second letter or follow up with a phone call. While positive sponsorship responses are helpful, be prepared for your letter to not have a return on the time and energy spent writing it.

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• Letters.org: Sponsorship Letter - Sample, Format & Writing Tips
• Penlighten: Sponsorship Letter Examples
• Keep the letter writing clear, concise and to the point.
• Check spelling and grammar.
• Check your figures; make sure that the amount you are requesting is correct.
• If you are sending out more than one sponsorship request letter, create a file to keep track of to whom letters were sent, the date and their response. You may have to send a second letter or follow up with a phone call.

Caroline Adams has been a professional writer and educator since 1980. She has published articles on health-care risk management and continuing education for health-care professionals. Her credentials include a nursing degree, a B.A. in pre-law, a M.A. in health-care law and a M.Ed. from DePaul University. She has taught at several colleges and universities in the Midwest including the University of Illinois and DePaul University.

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How to Write a Letter Requesting Sponsorship

Last Updated: February 21, 2024 Fact Checked

This article was co-authored by Ernest Sturm . Ernest Sturm is a Marketing Expert and the Owner of Runway Influence and Runway Waiters, as well as the President of Runway Collective. With over 10 years of experience as an entrepreneur, he specializes in producing social media campaigns and social brand activations. Runway Influence has a 5-star rating and partners with luxury brands and top influencers. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 6,602,752 times.

If you're hoping to get someone to sponsor your event or something else you're doing, you should write a sponsorship letter. Your letter must convince the sponsor that it's worth contributing and clearly outline the benefits the sponsor gets, presenting an executive summary that details your event or mission. Writing a proper sponsorship letter can make all of the difference between securing the sponsorship or being ignored.

Things You Should Know

• Research the exact kind of sponsorship you're seeking. Reflect on what skills and experience you can offer a business.
• Write your letter in formal business format. Read through sample sponsorship letters to get an idea of the gold standard.
• Be sure to include details on what the business can earn from offering you sponsorship and proofread before you wrap things up.
• Your pitch should always be tailored to the specific sponsor you're meeting, depending on their size and probable budget.

Preparing to ask for Sponsorship

• Sponsorship letters should be specific and focused. If they are too vague or you don't know what you're seeking or why, they won't be very effective.
• Understand why you want to meet the goals . Sponsorship requests are more successful if they are accompanied with a sense of purpose or passion. Convince people why it's worth giving time or money to this cause, perhaps by telling them a story about how the cause has helped someone or the community

• Make sure to include businesses or people on the list with whom you or others who work with you have a personal connection. Never underestimate the value of personal connections. [1] X Research source
• Don't overlook small businesses or those that don't have storefronts. They might be willing to give, too. Remember that you can play up the "local" angle. Hometown businesses often see an advantage in remaining connected to their communities.
• If you are working on a team, divvy up the businesses on the list and give each team member the task of contacting some of them, so each gets personal outreach.

• Cash or in-kind donations are both possibilities. In-kind donations mean the business donates materials or products that can be used at the event instead of just giving money. Sometimes these take the form of services not tangible goods.
• Perhaps you are willing to take volunteer work instead of a product. Either way, you need to be very clear in what you're seeking - specifically.

• Decide sponsorship levels. You should clearly outline the different benefits achieved by different levels of sponsorship. People who give more should get more.
• An advertising banner, a public announcement about the company or sponsorship, and the company's logo appearing on a website or in promotional materials or programs are all examples of benefits you could offer.

• Often, the proper person will be the person who runs the company's Human Resources Department or its CEO. You should call the company or look on its website and determine who handles sponsorships. Don't guess at this. To be effective, the sponsorship letter absolutely must be addressed to the right person. Get the spelling of their name and their title right.
• You should also figure out if the organization has a charitable giving policy so you don't waste your time and can align your request with the policy. [2] X Research source

Understanding the format

• Don't copy a sample letter too closely, though. You need to tailor your letter to the organization you're writing to so it sounds personal and not too formulaic. [3] X Research source
• For example, if you know a CEO has a personal background that relates to your cause, you can personalize the letter to that person. You should know the background of the people or companies you're soliciting, and you should tailor the letters so they feel personal.

• Put the letter on formal letterhead that has the logo and name of your organization. This will make your request look more professional. If you're asking for a sponsorship for yourself, you could still create professional letterhead that has your name at the top in a nice font.
• If you're writing to a business or other organization, more formal is best. If you're writing to a family member or friend, you could be less formal, but you still shouldn't be so casual you sound disrespectful. Whipping off an informal email is unlikely to get good results in either case.

• Start the letter with the date, and then the sponsor's name and address.
• Then, after a space, put the salutation: Dear (Name of the person) and a comma.
• Keep it short. Keep the sponsorship letter on one page. People are unlikely to have time to read more. Most people being solicited will give about a minute to your sponsorship letter. So in addition to keeping it on one page, make sure the language is concise and clear. [4] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source
• Send it snail mail. Email requests make it seem like you didn't take much care when sending it.

• End with a respectful, professional salutation, such as: Respectfully, and then your name and title. Sign it personally.
• Include other materials. You might want to provide a printed flyer with your sponsorship letter to provide background on your event or company. This will provide additional credibility and may make the business feel more comfortable in supporting you.
• Similarly, if your organization has received news coverage, you could include a sample news article to back up what you've done.

Perfecting the Content

• Don't assume people know who you are or what your organization does. Explain those things, clearly. Begin with a description of the company (if it's a corporate letter) or yourself (if it's for personal sponsorship). For example, such-and-such firm is a nonprofit organization committed to rehabilitation... etc.
• Highlighting a few accomplishments right away will make it clear why it's not a risk to give you sponsorship. Make it very clear how the money will be specifically used.
• In the second paragraph or first, you need to make the direct request for sponsorship and explain why you are seeking it.

• If the sponsors will get good publicity out of the sponsorship, for example, explain how. Be very specific: Will the event be televised? How many people will be attending? Will there be VIPS? If other prominent companies or their competitors are sponsoring your event, you might want to mention that.
• Give the sponsors options. They will like the fact they have different choices to match their individual needs or budgets.

• Also don't forget to thread in an element of emotional appeal - a personal story of someone who will be helped, for example, if said briefly (in a sentence or two) can be very moving.
• Explain how you will give the sponsors recognition for their sponsorship. Perhaps they can have free booth space at your event in exchange for sponsorship.
• Provide the essential details of the sponsorship deal that they will need to make their decision. Don't forget to include contact information. You might want to also include a self-addressed, stamped envelope to make it easier for them to respond. Don't forget to include the date you need a response by.
• Ask the sponsors how they prefer to be recognized. For example, how do they want their name to appear and do they want to be recognized? Offer possibilities but never assume. Ask.

• For example, if you're writing a letter for a charity, you should explain the background of the charity, such as when it was founded, who runs it, who it serves, and any awards or accomplishments it's received.
• Show don't tell. Don't just tell us the group or event are good or worthy. Convince us through showing details – evidence that backs up why or how the event or group are good or worthy. Evidence is more persuasive than superlatives, generally.

• You could call or stop by if you don't get a response in 10 days. Remember though that many CEOS especially will be very busy and could be annoyed. So you might want to schedule an appointment or call first.
• Make sure that you convey excitement about your project. Avoid anything negative. You don't want to sound like you're begging or trying to put a guilt trip on them about donating..
• If the answer is “maybe,” don't feel bad about following up. Just don't do it immediately or too much or you might become annoying.
• Never be presumptuous. Don't assume they will give you a meeting or sponsorship. Simply thank them for their consideration.
• Don't forget to send a thank you note if you get a sponsorship.

• Check punctuation . Many people don't know how to use commas or apostrophes properly. The little things matter here.
• Print out a copy of your letter, set it down, and read the hard copy in a few hours. Sometimes the eye gets so wedded to online content that it can be easier to miss typos if you're reading it online.
• Make sure you send it with proper postage in a professional business looking envelope.
• 7 Here is an example: Your Letterhead (if applicable) Date:____ Address: _________ _________________ _________________ Dear Mr. / Ms. / Mrs. _______ Recently, I was invited to compete in Miss USA State Preliminary Competition. While at the State Preliminary Pageant, I will have the opportunity to be chosen as the state's representative to the Miss USA National Pageants. I would be grateful if you helped in sponsoring me in Miss Colorado USA for my chance to win. More than 20-50 women will be competing with me. This event will be televised regionally with an anticipated audience of 2 to 300,000 and all my sponsors will be named in the pageant and on future productions website. The amount a sponsor may contribute is flexible. You could assist me through one of the options listed below. $____ – Your name, description, and logo $____ – Your name and description $____ – Your name and logo $____ – Your name If you are interested in sponsoring me, please get back to me at ___________________.

Thank you very much for your time. Sincerely, Signed Name Typed Name

Community Q&A

• Find a key contact person rather than a secretary or other third-party. Thanks Helpful 0 Not Helpful 0
• Do not be demanding. Ask politely. Thanks Helpful 0 Not Helpful 0
• Unless you have exceedingly beautiful handwriting, type the letter. This will make it look more professional. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• Approach the sponsorship as a partnership: you have something they need, and they have something you need. Don't be afraid to negotiate, and always act like a professional.
• Ask a friend or family member to check your letter for any grammatical errors.

You Might Also Like

• ↑ http://4h.ucanr.edu/files/131483.pdf
• ↑ http://bmes.seas.ucla.edu/uploads/5/4/7/6/54763313/sponsorship_proposal_15-16_v0.pdf
• ↑ https://www.letters.org/donation-letter/sample-sponsorship-request-letter.html
• ↑ https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/basic_business_letters/index.html

About This Article

To write a letter to a potential sponsor, address it to the CEO or head of HR. Introduce yourself and explain your company and cause in the first paragraph, then state clearly that you’re looking for sponsors. Outline benefits that would come with their sponsorship, such as advertising or networking opportunities at an event. Include a few facts to appeal to their logic, such as the size of the audience they’ll reach. Thank them at the end and proofread, then sign it by hand and mail. To learn how to choose a tone for your letter or how to outline your points, continue reading the article! Did this summary help you? Yes No

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Written Samples

• 12 Sample Letters of Request for Event Sponsorship

Event sponsorship is a crucial aspect of organizing successful events, whether they are conferences, sports competitions, cultural festivals, or charity fundraisers.

Securing sponsorships can help cover expenses, enhance the event’s quality, and provide valuable exposure for both the sponsor and the event organizer. However, crafting an effective sponsorship request letter is a skill that every event organizer should master.

In this article, we will provide you with 12 sample letters of request for event sponsorship, each tailored to different scenarios and purposes.

Sample Letters of Request for Event Sponsorship

These letters are designed to serve as templates and sources of inspiration as you seek support for your upcoming events. Whether you’re organizing a local community event or an international conference, these samples will help you navigate the intricacies of sponsorship solicitation.

Sample 1: Local Community Fair Sponsorship

Subject: Request for Sponsorship – Annual Community Fair 2023

Dear [Company Name/Recipient’s Name],

I hope this letter finds you well. As the chairperson of the [City Name] Community Committee, I’m reaching out to you regarding our Annual Community Fair scheduled for [Date].

This event, which attracts over 10,000 attendees each year, is an amalgamation of local talent, businesses, and community spirit. Your esteemed organization, renowned for its dedication to community engagement, would be an ideal partner for this fair.

We humbly request [Company Name] to consider sponsoring the event. In return, we offer prominent branding opportunities, a stall space, and extensive media coverage.

Looking forward to a positive collaboration.

Warm Regards,

[Your Name & Contact Details]

Sample 2: Charity Marathon Sponsorship

Subject: Join Hands as a Sponsor for the 2023 Charity Marathon

The [Organization Name] is thrilled to announce the upcoming Charity Marathon on [Date], aimed at raising funds for [Cause].

With a legacy of five successful years and a footfall of over 20,000 participants, this marathon is more than just a race. It’s a symbol of unity and determination.

Your organization’s values align perfectly with our cause, making this a mutually beneficial partnership opportunity. Your sponsorship will not only aid the cause but also provide substantial visibility and brand recall.

Hoping for your positive affirmation.

Best Regards,

Sample 3: Tech Conference Sponsorship

Subject: Sponsorship Opportunity – [City Name] Annual Tech Conference 2023

As we gear up for the much-anticipated [City Name] Tech Conference 2023, we are reaching out to potential partners who can contribute to its success.

The conference aims to gather tech enthusiasts, experts, and innovators. With over 5,000 delegates expected, it presents a unique networking and branding opportunity.

We believe that collaborating with [Company Name], a leader in the tech industry, would greatly enrich the event. In return, we offer keynote slots, branding, and a chance to showcase your innovations.

Let’s drive the future of technology together.

Best Wishes,

Sample 4: Art Exhibition Sponsorship

Subject: Artistic Collaboration Awaits – Sponsorship Request for [City Name] Art Exhibition

Art is the essence of culture, and the upcoming [City Name] Art Exhibition is a testament to that. Slated for [Date], this exhibition will showcase works from over 100 artists.

Being a brand synonymous with creativity, [Company Name]’s sponsorship could elevate this event, offering a platform for budding artists.

In exchange, we offer branding across all promotional materials, VIP invites, and a special mention during the inaugural.

Hoping to paint a successful picture together.

Kindly Regards,

Sample 5: Musical Fest Sponsorship

Subject: Let the Music Play – Sponsorship Request for [City Name] Musical Fest

The rhythm of music binds people, and the [City Name] Musical Fest aims to do just that. Scheduled for [Date], this fest will be a fusion of genres, talents, and musical euphoria.

As [Company Name] has always supported art and culture, your sponsorship could resonate with thousands of music lovers attending.

Along with heartfelt gratitude, we offer stage branding, backstage access, and special mentions.

Looking forward to a harmonious collaboration.

Sample 6: Educational Seminar Sponsorship

Subject: Partnering for Progress – Sponsorship for [City Name]’s Annual Educational Seminar

Education shapes the future, and the upcoming Annual Educational Seminar in [City Name] aims to shape the educators of tomorrow. Scheduled for [Date], this seminar will bring together educationists, policymakers, and students.

As [Company Name] has always been at the forefront of educational initiatives, your valuable sponsorship can empower this event.

Your support will be acknowledged with prominent branding, an opportunity to address the attendees, and special acknowledgment in all our materials.

Together, let’s nurture the seeds of knowledge.

Sample 7: Entrepreneurial Summit Sponsorship

Subject: Forge the Future – Sponsorship Request for the [City Name] Entrepreneurial Summit

In the ever-evolving world of business, the [City Name] Entrepreneurial Summit aims to be the beacon for budding entrepreneurs. Slated for [Date], it promises insightful sessions, panel discussions, and networking.

Your esteemed organization, a paragon of entrepreneurial success, would greatly enhance the event’s stature with its sponsorship.

In reciprocity, we offer a panel slot, extensive branding, and a platform to interact with the next generation of business leaders.

Together, we can inspire and be inspired.

Sample 8: Culinary Festival Sponsorship

Subject: A Culinary Collaboration – Sponsorship for the [City Name] Culinary Festival

Food is the universal language of love and unity. The upcoming [City Name] Culinary Festival, happening on [Date], aims to celebrate this sentiment.

Your brand, renowned for its gourmet excellence, would be a fitting sponsor for this gastronomic gala.

Apart from our heartfelt gratitude, we offer booth space, branding across the festival grounds, and special mentions during the event.

Hoping to create a culinary symphony together.

Sample 9: Film Festival Sponsorship

Subject: Lights, Camera, Collaboration! – Sponsorship for the [City Name] Film Festival

Films mirror society, and the [City Name] Film Festival, scheduled for [Date], is set to reflect diverse narratives from around the world.

As a brand that values storytelling and creativity, [Company Name] would be an ideal sponsor for this cinematic extravaganza.

With your support, we aim to provide a platform for filmmakers, critics, and movie enthusiasts to come together and celebrate the art of cinema. In return, we offer significant branding opportunities, a chance to curate a special segment, VIP access to screenings, and acknowledgment in our festival publications.

Let’s collaborate to bring stories to life.

Sample 10: Sports Tournament Sponsorship

Subject: Champions of Tomorrow Seek Your Support – Sponsorship for [City Name] Sports Tournament

Sport is a unifier, transcending boundaries and connecting hearts. The [City Name] Sports Tournament, slated for [Date], is an endeavor to promote sportsmanship, talent, and teamwork.

As [Company Name], a brand synonymous with excellence and vigor, your sponsorship would greatly elevate the tournament’s stature, giving athletes a larger stage to showcase their prowess.

In gratitude for your support, we offer branding on team jerseys, banners around the venue, exclusive media mentions, and an opportunity to present awards.

Let’s champion the spirit of sports together.

Yours Sincerely,

Sample 11: Environmental Awareness Campaign Sponsorship

Subject: Green Dreams Await Your Support – Sponsorship for [City Name]’s Environmental Awareness Campaign

The planet beckons for care, and our upcoming Environmental Awareness Campaign in [City Name], scheduled for [Date], is a step towards heeding that call.

As [Company Name], a brand renowned for its sustainable practices and green initiatives, your sponsorship can amplify our message and reach.

In recognition of your support, we offer branding on all campaign materials, a special segment dedicated to [Company Name]’s green initiatives, and acknowledgment during our public addresses.

Together, let’s pave the way for a greener tomorrow.

Sample 12: Literary Festival Sponsorship

Subject: Of Tales and Tomes – Sponsorship Request for the [City Name] Literary Festival

Stories shape societies, and the [City Name] Literary Festival, planned for [Date], is a tribute to the power of words.

Your esteemed organization, celebrated for its commitment to the literary arts, would be a perfect sponsor for this gathering of authors, poets, and literature enthusiasts.

In appreciation of your contribution, we offer a dedicated lounge for [Company Name], branding across the venue, and a special segment to showcase your literary endeavors.

Let’s write a splendid chapter together.

Sponsorship is not merely a financial transaction but a partnership steeped in mutual respect and shared objectives. Crafting a compelling sponsorship letter is the first step towards building this relationship.

The provided samples offer a structured approach to communication, ensuring that the essence of the event and the potential benefits for the sponsor are effectively conveyed.

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Write a Sponsorship Request Letter That Works (Free Templates)

Table of contents, what is a sponsorship request letter, sponsorship request - formal letter template, event sponsorship letter - email template, elements of an effective sponsorship request letter, 5 steps for writing an effective sponsorship letter, tips for writing sponsorship requests that get a “yes”, the right sponsorship letter templates are just the beginning, maximize your marketing roi.

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Need more sponsors for your next event? It’s time to show them exactly what they’ll get in return.

As the competition for event sponsorship heats up, your sponsorship requests must be specific, need-meeting, and tailored to each potential sponsor on your list. 

But with a million other tasks to juggle in the days leading up to your event, that’s easier said than done.

In this article, we’ll share the latest best practices to help you secure more event sponsorships, plus a done-for-you sponsorship request sample letter and email template to help you seal the deal.

A sponsorship request letter is a formal proposal that individuals or organizations create to ask for financial support or in-kind sponsorship for their events. It outlines the benefits, exposure, and recognition potential sponsors can expect in return for their support. It may also include details on available sponsorship tiers, packages, and other incentives.

[Just want the templates? Download now and start customizing. ]

[Your Name] [Your Position] [Your Address] [City, State, Zip Code] [Email Address] [Date] [Sponsor’s Name] [Sponsor’s Position] [Sponsor’s Address] [City, State, Zip Code]

Introduction Dear [Potential Sponsor’s Name],

My name is [Your Name] and as the [Your Position] at [Your Organization’s Name], I am a big believer in your work [reference specific projects or initiatives the recipient is responsible for].

Description

As you may know, our annual [Event Name] brings together over [number and type of attendees/attendee job titles] to tackle all the latest [challenges, best practices, emerging opportunities, or other key focus areas of your event theme].

There’s a reason companies like [Sponsor Name] and [Sponsor Name] call it the [sponsor testimonial referring to the “can’t miss” nature of the event]. Sponsors at [Event Name] regularly see [add insights into ROI or other key outcomes for sponsors, such as revenue generated, contacts made, etc.].

To maintain our incredible momentum this year, we're seeking the support of businesses that share our passion for [reiterate the purpose of the event] and we believe [Sponsor’s Company Name] would be an excellent fit.

Tiers and packages

We offer several networking and promotional opportunities in return for your support. In addition to displaying your logo and company details in our [event brochures, banners, website, etc.], you will also receive [other benefits such as speaking opportunities, complimentary tickets, VIP networking events, etc.] tailored to your unique business needs.

[list sponsorship tiers and packages]

Of course, not all businesses are the same. You may have specific sponsorship needs or ideas and I’d be more than happy to discuss them with you.

In the coming weeks, my team will reach out to you directly to discuss your company goals and brainstorm custom packages to help you meet them. In the meantime, please feel free to email me at [Email Address] or contact me by phone at [Your Phone Number] to discuss further.

We appreciate your consideration and look forward to working together on making [Event Name] a success.

Sincerely,[Your Name]

Subject: Join brands like [Sponsor Name] at [Sponsor Name] at [Event Name]!

Hello [Potential Sponsor’s Name],

Hope you’re having a great week! My name is [Your Name] and as the [Your Position] at [Your Organization’s Name], I am a longtime fan of work to [reference specific projects or initiatives the recipient is responsible for].

As you might already know, the [Event Name] is the “[sponsor testimonial referring to the “can’t miss” nature of the event]” event for brands like [Sponsor Name], [Sponsor Name], and more.

This year, we’re doing it even bigger and better with exclusive [sessions, masterclasses, or other networking opportunities] focused on [briefly describe the purpose and goals of the event].

Obviously, we think [Company Name] would be a great fit. Your support as a sponsor for [Event Name] would mean increased brand visibility, networking opportunities, and a chance to show your commitment to [event goal or mission] to more than [number and type of attendees/attendee job titles].

By sponsoring [Event Name], [Company Name] could gain access to:

• Visibility in all promotional materials and signage
• Recognition in partner and media coverage
• Access to attendees and networking
• Live shout out during the event
• [add any additional benefits included in your sponsorship packages]

We have sponsorship opportunities to fit a variety of budgets and goals. I've attached a detailed packet with more info and would love to set up a quick phone call to chat more about what might work best for you.

When is a good time to connect?

[Your Name]

[Your Title]

[Your Organization]

Whether you’re sending your sponsorship letter by post, email, or carrier pigeon, there are a few key elements you’ll want to be sure to include.

Here’s a quick list of everything that goes into an effective sponsorship letter:

• Header and contact information
• Personalized greeting
• Mission-aligned description
• Strong social proof
• Perks and incentives
• Available tiers and packages
• Compelling call-to-action
• Strong closing

Of course, the types of sponsorship letters you send will also depend on the demographics or your audience and the nature of your upcoming event.

For example, if you’re a nonprofit organization making a donation request, your formal fundraising letter will look pretty different from that of a sports team doing outreach for secure corporate sponsorships or a fundraising event featuring a variety of rare auction items.

Whatever the scenario, the ideal sponsorship proposal will quickly communicate what’s in it for your recipient, highlight the key ROI drivers, and inspire complete confidence in your events.

When reaching out to potential corporate sponsors, the primary goal is to make sure the value of your event is crystal clear.

Make sure that every touchpoint in your outreach strategy makes it clear that the event will be well-planned, well-run and well-executed. Potential sponsors should have zero doubt that your event is worth linking their name to.

Ready to draft a corporate sponsorship letter that gets the yes? Let’s break it down, step by step.

1. Start strong

Always start your sponsorship request letter with a personalized greeting that gets your prospective sponsor excited about your event.

Here are a few simple rules to follow:

• Address each potential sponsor by name
• Add details from their LinkedIn profile, social media, or company announcements
• Highlight the event’s mission or “big why” reason for being
• Share a few words on the impact your event has had on your community

The goal is to keep your event description concise and mission-aligned.

It should be clear that your letter has been tailor-made for each potential sponsor, with a clear and unmistakable synergy between their organization’s values and your own.

Remember, a great sponsor is a valued partner—not just another name on a list.

Paint a picture of how their sponsorship will fuel your mission, including the tangible difference they can make for your shared community.

2. Sprinkle in some social proof

Have you hosted successful events in the past? If the answer is yes, save yourself the extra word count and let your existing sponsors do the talking.

You can use past sponsor testimonials to kick off your intro and add credibility to your packages, or even share a longer past sponsor success story to help your recipient visualize the benefits for themself.

No matter how you approach it in your letter, real social proof from real sponsors is always going to be more persuasive than endless paragraphs about all the logo exposure in your promotional materials.

Here are some key ways to add more credibility to your sponsorship request:

• Highlight past success stories : Name drop highly recognizable past sponsors and share examples of times you exceeded sponsor expectations at past events. Include metrics and facts like the number of attendees, social media reach, deals or contacts made, etc., to demonstrate the real-world impact and success of the event.
• Add past sponsor testimonials : Nothing carries more weight than happy sponsors singing your praises. Sprinkle in any glowing testimonials or statements from previous sponsors for an instant boost in credibility.
• Share links to recent press coverage : Include links to any press releases or articles that have covered your events. Address the recognition you received, highlight what’s unique about your event, and cement your case as a trusted event organizer.
• Nod to any awards and recognitions : If your events or company has been honored with awards or special recognition, now’s the time to shout about it.

Remember, your sponsorship request letter is not the place to be humble.

You and your event team have worked hard for your accomplishments. Now is the time to lay it all out on the table so potential sponsors can see that their money will be well spent.

3. Stress the benefits

Depending on the type and format of your event, your sponsors may be financial, meaning they put money towards the event in exchange for certain benefits. Or, they may be providing what’s known as in-kind donations, where they provide products or services for free in exchange for certain benefits.

No matter what kind of sponsors you’re looking for, the answer to the age-old marketing question, “What’s in it for me?” must be clear and irresistible.

Here are some ways to help make sure your potential sponsor understands the tangible benefits they’ll get from your event:

• Share all the ways in which the sponsor will be promoted at the event
• Put actual numbers to the reach and visibility they’ll receive
• Include perks and incentives beyond brand exposure, such as attendee lists, engagement data, and more

By going above and beyond the standard event sponsorship offering to include not only branding opportunities , but also dedicated sponsor booths and data packs including the full registration list and attendee engagement information, you can set your sponsors up to capture more ROI from your event.

This is especially beneficial for digital business events, where sponsors are looking for more opportunities to grow the connections made.

“The analytics part of the events right after it makes it really fast for us to contact the sponsors with this is who attended, who didn't attend, attendance rate, the questions asked, and what people clicked on,” said Eduardo Duarte Ruas , Marketing Manager at Modern Sales Pro. “Goldcast makes it really easy for us to collect the data and create a follow-up to the event that is very seamless and very fast.”

Eduardo and the team at Modern Sales Pro run 176 webinars with 25 sponsors per year. And they go far beyond the cookie-cutter sponsorship package with each and every one.

In addition to deep attendee data packs, he also puts together a “year end wrapped” style email for each sponsor with all the event data, plus eye-catching video snippets pulled from the event .

4. List the available sponsorship levels

Gold, Silver, Bronze. Tiers one, two and three. Potential sponsors have seen it all before.

Challenge yourself to think of new ways to name your sponsorship packages to stand out in a sea of other sponsorship requests.

Here are a few tips to communicate your packages effectively:

• Be specific about what’s included in each tier , sponsorship level, or package
• Share details on how payment is made
• Highlight the packages that offer the most valuable opportunities, such as dedicated booths or VIP networking opportunities

Last but not least, don’t make vague requests.

While it’s always great to leave the door open for conversations around custom sponsorship packages, you also need to make sure potential sponsors are empowered to make a decision right there and then via a clear CTA.

5. Finish strong

Wrap it all up with a heartfelt thank you .

At the end of the day, your recipient has taken the time to consider your request for sponsorship—that’s no small thing.

Express gratitude and remind them of the next steps you want them to take:

• Sign off while thanking the recipient for their future support
• Remind them of your shared values to help deepen their commitment to your cause
• Use a compelling call-to-action that lets them know exactly what to do when they finish reading your letter
• Include your contact information and an open invitation to connect and discuss how they can become an active part of your event.

Once you’ve inspired them to get involved, make it easy by providing a clear path forward.

[Goldcast makes it easy for event organizers to manage tiered sponsor booths, including custom logo placement, branding and video. Learn more with a free trial! ]

Once you’re done drafting your sponsorship letter, it’s time to pull out the fine-toothed comb and get ready to proofread.

Here are a few best practices to make sure you’ve nailed it.

1. Research your potential sponsor

Dive into the company's background to understand their target audience and industry positioning so you can establish key points of connection between their business and your event.

2. Align your event with their goals

How can your event advance your prospective sponsor’s goals? Identify the mutual benefits and present a clear answer to the perennial question: “What’s in it for me?”

3. Use a personalized approach

Your letter should never sound generic. Address the recipient by name, reference their specific projects or initiatives, and share a compelling and authentic reason for why their company would be a perfect fit for your event.

4. Be clear and concise

Keep your sponsorship letter easy to read and digest. Use concise language, break up the text with bullet points or small paragraphs, and ensure your each benefit is clearly communicated.

5. Follow-up

You’ve heard it before: the money is in the follow-up. While your initial letter is important, following up can be just as impactful. Be respectful but persistent in maintaining contact, pointing to the clear benefits of what’s in it for them with every touch. This goes for after your event, too. Sending a simple thank you letter to sponsors after the event can be a great way to encourage repeat sponsorship year after year.

It might sound counterintuitive, but a great sponsorship request letter does a whole lot more than ask for money. It gives potential event sponsors a clear understanding of your event—including its purpose, audience, and of course, the biggest benefits for them.

When you’re ready to offer a sponsor experience you can be proud of, Goldcast can help.

Goldcast’s digital event platform makes it easy to offer all the features sponsors want to see at a digital or hybrid event, including next-level branding, one-on-one networking opportunities, and dedicated booths.

After your event, use Goldcast’s Content Lab to generate high-impact videos to fuel your post-event coverage and win more sponsors for your next event.

Stay In Touch

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How To Write A Sponsorship Request Letter (+ Sample)

Author: adie m..

Mastering sponsorship request letter writing is an essential skill to have in your nonprofit toolbox. Acquiring sponsorships can help you reach your company goals quickly while creating strong business relationships. Having great sponsors to partner with can also increase trust in your organization and expand future opportunities for collaboration.

A well-crafted sponsorship letter is one of the basic keys to opening up this fundraising avenue.

What Is A Sponsorship Request Letter?

A sponsorship letter is a  request for partnership and collaboration, primarily focused on nurturing a relationship with a business counterpart. Although you can use it to ask for financial contributions for a fundraising program or effort, it is an opportunity for other forms of partnership, too. 

You can ask a business or donor to assist you with your resources, work with you long-term, volunteer, and more. For example, if you’re hosting an event, you may ask for event sponsorship for a venue or other logistical resources. Your ask may also be non-tangible like ambassadorship, airtime, backing, etc.

One of the fundamental ways that a sponsorship request letter differs from a donation or fundraising request letter is incentive. As with any other relationship, this letter should outline an offering from your NPO. 

How To Write A Sponsorship Request Letter

1. note your goals.

Reflect on what you would like out of this partnership. What do you need from them? How would you like them to help you? Knowing your goals will help you craft a sponsorship request letter that makes it clear what you’re asking for and why them . This is also a chance to tell them about you and what your company vision and cause is.

2. Know The Recipient

Next, look into your recipients. Maybe make a list of potential sponsors and why you would like to work with them. Do research into each business and know its values, mission, audience, and other information. 

The letter you write is about connecting with them so you should place them as your focus and show why your organizations can work well together.

3. Personalize The Details

Nothing will put your letter’s recipient off faster than feeling like you’ve sent them a generic template. Use the research you’ve conducted to write a tailored letter that aims to connect to the reader. 

To do this, remember the small details like using a name rather than stating  “To Whom It May Concern”.  Ensure you get spelling and specific business terms right. And weave in elements that show that you know their business (like their business values, ethos, mission, etc.) and link them to your work.

4. Use Past Or Existing Connections

If there is someone in your organization with a connection with the potential sponsor, ask them to write the letter. The recipient may be more open to getting and reading a letter from someone they know. It gives a face to your organization and helps them connect to your request. It is also another way to create a personal link to the reader.

Should there be no such connection, have your letter signed by your NPO’s leadership (i.e.: the company president or exec). This gives legitimacy to your request and emphasizes its importance.

5. Consider What You Can Offer

Think about what you can give to the business in exchange. Many businesses work on a benefits attitude, investing in things that bring them some gain. So, what will you offer them? Make this a central point in your letter, remembering to see your request from their perspective. Try to consider what would benefit them.

Some of the things you can offer include:

• Advertising space (like logo inclusion) on all your public communications
• A public acknowledgment letter for their support
• Speaking time at your NPO event
• Advertising space or booths at your events
• Product placement on your social media
• Listing as an official supporter on your website
• Collaborative merchandise like tote bags
• Including their products in event swag bags

6. Offer Them A Choice

Depending on the organization, you can offer them one or more of the benefit options above to choose from. This is the beginning of your collaboration as they get to play an active role rather than passively receiving your letter.

Another choice you can offer is to give them the other participation options and make it known you’re open to various types of collaborations.

7. Stay Concise

Try to consider how much work the person reading your letter may have. Do not take up too much of their time and prioritize clarity. Use short sentences and brief paragraphs. Aim to keep your letter shorter than a page or one and a half pages max. They’re more likely to remember a clearly-stated, concise read than a convoluted three-page letter.

8. Outline Next Steps

At the end of your letter, outline clear next steps telling them where you will go from here. These should be easy and inform them what they should do after reading. Let them know how they can approve the request and how they can respond. Include a call to action that bolsters them to take action.

Sponsorship Request Letter Sample

Subject: Sponsorship opportunity | Business Name x Your Nonprofit’s Name

Hi [Recipient’s Name],

We at [Your NPO] have been following the work of your business. [Business Name]’s mission and vision of [include vision and/or mission] are in line with the values we hold as a team. We see a wonderful opportunity to collaborate and were wondering if you’d be interested in sponsoring our [event, auction items, fundraising initiative].

Our cause supports [insert your mission and aims]. With this collaboration, your customers can see you take action and work with us to [insert your mission/cause].

This partnership would entail:

[Financial/product/space contributions]

[Resource/time commitments]

[Incentive for their business]

I look forward to speaking more about this partnership and to potentially working with you. You are welcome to ask any questions if you need to and I will follow up within the week.

Best regards,

[Your name]

[Leadership signature]

Final Thoughts

Now, you’re ready to delve into the world of NPO partnerships and sponsorships! Just keep this guide handy and you’re sure to wow with your writing.

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Sponsorship Letters: What You Need To Say & 17 Templates

If your team is considering requesting sponsorship from a local business,  a sponsorship letter is a good way to explain your cause while also proposing how this partnership will benefit both parties. 

Sponsorship Letters: The Basics

It can be difficult for nonprofits to come up with new fundraising ideas, especially if you’ve been in the nonprofit world for a while. Walk-a-thons and fundraising galas are great options, but some organizations may be looking to switch it up. That’s where sponsorships come in.

Sponsorships allow you to build relationships with people in your community and receive their support in return. While it can be nerve-wracking to ask for sponsorship, these letter templates will simplify your asks and empower you to raise more for your cause.

What Is a Sponsorship?

A sponsorship is a mutually beneficial partnership where one entity receives financial support while the sponsor organization earns the opportunity to earn some sort of incentive or recognition.

For instance, a nonprofit organization can request sponsorship from a corporation for an upcoming fundraising event. The corporation will agree to help fund the event in exchange for favorable publicity as well as a positive association with a charitable organization.

Sponsorship proposals can provide a huge chunk of the funds for fundraising events like walks, runs, galas, and more. But you don’t have to be a nonprofit charity to request one. Many sports teams, schools, and other organizations also depend on sponsorships to help them reach their goal!

Regardless of what your organization is, your sponsorship letters should always include a description of your cause, the budget for your project or event, and some sort of incentive. It’s helpful to offer your proposals early in the planning process and to be very direct in them, so that sponsors know immediately what you need and how their support will help.

Remember to outline exactly why this partnership will benefit the sponsoring party as well.  If you’re requesting sponsorship from individuals, try to reach them emotionally and let them know how their contribution will truly make an impact.

Whether you help run a nonprofit and need funds to launch an event, or you coach a sports team and want new uniforms for your kids, or you’re the principal of a school and are planning a big dance, sponsorships can provide a steady source of revenue—as long as you meet your end of the partnership as well.

These templates provide guidance if you’re feeling lost as to where to start, or just want to make sure you’ve included all the pertinent information. We have templates for any type of sponsorship letter you might need to write, no matter what type of organization you’re involved with.

What Are Sponsorship Letters?

Sponsorship letters are letters nonprofits send to people or companies to request their sponsorship. While you may send a general sponsorship ask, many nonprofits seek sponsorship for specific events, programs, or initiatives.

For example, sponsorship proposals can provide a huge chunk of the funds for fundraising events like walks, runs, galas, and more. However, you don’t have to be a nonprofit charity to request one. Many sports teams, schools, and other organizations also depend on sponsorships to help them reach their goals!

What Elements Should A Sponsorship Letter Include?

Regardless of what type of organization you’re a part of, your sponsorship letters should always include:

• A greeting. Start off by greeting your potential sponsor like you would for any other type of letter. Remember to address each recipient by name to personalize your ask.
• A description of your cause.  Make it clear what your organization does and how sponsorship will help you fulfill your mission. That way, potential sponsors can decide if their values align with your nonprofit’s cause.
• The budget or goal for your project or event. Be specific about how much money you’re looking for from your sponsorship. Having a concrete amount will make it easier for potential sponsors to consider your ask.
• An incentive. It’s best to let potential sponsors know right off the bat what they’ll get in return for their support. For example, you may choose to add their name or company on signage and promotional materials for your next event.
• Call-to-action. After reading your letter, potential sponsors should know exactly what you’d like them to do and how they can take that next step. Provide them with your contact information so they can get back in touch.
• A closing. To complete your letter, have someone on your fundraising or leadership team sign off. Express your gratitude for the recipient’s future support.

It’s helpful to offer your proposals early in the planning process and to be very direct in them so that sponsors know immediately what you need and how their support will help.

These templates provide guidance if you’re feeling lost as to where to start or just want to make sure you’ve included all the pertinent information. We have templates for any type of sponsorship letter you might need to write, no matter what type of organization you’re involved with.

Nonprofit Sponsorship Letter

International nonprofit sponsorship letter, small nonprofit sponsorship letter, sponsorship letter for charity event, church sponsorship letter, sponsorship letter for event, sponsorship letter for k-12 schools, sponsorship letters for colleges and universities, sponsorship letters for sports team, sponsorship letters for animal shelters, sponsorship letters for museums.

Sponsorship Letters for Theatres

Corporate Sponsorship Letter

Thank you letter to sponsors for donations, event sponsorship thank you letter.

Subject: [nonprofit’s name] need your help!

Dear [sponsor’s name],

We at [nonprofit’s name] work hard each year to provide [positive impact of nonprofit] and improve the lives of [relate this to your nonprofit’s mission].

Currently, we are working hard to raise [fundraising goal] in order to [specific nonprofit goal, for example: host this next event, bring food to this many homeless people]. That’s why we are currently looking for sponsors to help us reach our goal.

Would you be willing to help us by sponsoring our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: recognition in our project’s printed materials and signage].

Your generosity means the world to us. The support from our sponsors helped us host our most successful event yet, [past event and description], where we [achievement of event, for example: a record-breaking amount of money] for our mission. If we raise that same amount this year, we can accomplish [physical impact of nonprofit mission]. Imagine what we can do with your help!

We would love to discuss a relationship for the future, so please contact us if you’d like to get involved or have any questions about our organization.

Thank you so much!

[nonprofit’s name]

[phone number]

Key Takeaway from This Sponsorship Letter

When nonprofits ask for sponsorships, it’s important that the rules and specifications for the sponsorship are clearly laid out so the other parties understand exactly what they’re asking for. Clearly state how exactly a sponsorship with your nonprofit will impact your mission. Give concrete examples of how past sponsorships have generated considerable amounts of support for your projects or events.

Make sure to also include a compelling incentive and reason for prospective sponsors to commit to you. State out exactly how your nonprofit will help grow their brand,  and they’ll be sure to want to sponsor you.

Subject: [nonprofit’s name] needs your help from overseas!

My name is [name] and I work with [nonprofit’s name] in [international location]. Though you may not have heard of our organization, we have over [amount of staff] and raise [yearly fundraising revenue in dollars] each year to help bring awareness to and support [nonprofit mission].

Currently, we are working hard to [nonprofit goal or upcoming project] and are in the process of raising money to support it. If we raise [fundraising goal], we will be able to provide [physical impact coming from donations]. So far, we are [amount of money] away from our goal and hope to reach it with the help of people like you.

Even though you are far away, we know that you can make a difference if you decide to sponsor our organization. With [specific amount], you can help [nonprofit’s name] continue to [specific action nonprofit does].

To thank you for your generous contribution and support, [nonprofit’s name] would like to offer you [incentive] in exchange for your sponsorship.

If you help run an international nonprofit and you’re looking for sponsorships from supporters abroad, you need to clearly explain what your nonprofit is and the goals your team is working for. Because your organization is based in a different country, your mission may not be as well known. Make sure to emphasize the good your organization is doing with specific examples to show potential sponsors.

Give them a reason to sponsor  your  nonprofit instead of a similar one where they live— mention what makes your organization different from others or provide incentives that’ll attract sponsors to you.

Subject: Are you interested in helping out [nonprofit mission]?

We are [nonprofit’s name] and we work hard every year to help fight [nonprofit cause example] and provide resources for [nonprofit cause example]. This cause is so important to us, and the strides we have made so far wouldn’t have been possible without supporters in our community like you.

This year, we are asking for sponsors to help our team in making even more of a difference. Would you be willing to help our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: branding on promotional material or in our online communications and speeches at an event].

Your support of [specific dollar amount] may not seem like a lot, but it would directly enable us to [project, event, or goal], with the ultimate impact of [impact of your mission].

This year we need to raise [fundraising goal] in order for our team to launch [new campaign, initiative, or fundraising event]. As a thank you for your support, we at [nonprofit’s name] would like to offer you [incentive]. Can we count on you?

Please contact us at [email/phone number] if you’d like to discuss our project or mission.

Since you are a smaller nonprofit, not many individuals or businesses might be seeking out your organization to sponsor. Make sure to emphasize who your nonprofit is and reiterate the cause you are trying to help. Providing specific details about how your team works and what you do with the funds you receive will inform possible sponsors of how their money will be spent. Make them feel like they know your nonprofit just from the details you included in your letter.

Being associated with your mission and getting attention from your community of supporters might not be quite enough to generate large sponsorships if your organization is on the smaller side. Think of a clever and genuine incentive or consider hosting an exclusive event for your sponsors!

Subject: Help us with [organization’s mission] with this year’s [event name]

My name is [name] and I am the [position] for [organization]. Each year, [organization’s name] team works extremely hard to bring awareness and raise money for [cause]. This [month], we’re excited to host a very exciting event: [event name].

This is our most important annual event, with last year’s event raising [amount of money] in total. This year, we want to go  even  further and host our most impactful event yet!

[organization’s name] has been hosting this event for over [time period] and last year we had [amount of people] attend. This year, we’re expecting an even bigger crowd, so we have to consider a number of increased expenses. A successful event will ensure that we [specific examples of how this charity event will actually help and impact the cause].

Please consider sponsoring our event. A gift of [dollar amount] will make a huge difference in our ability to plan and execute this event.

We’d also like to offer you something in return for your generosity. [organization’s name] will [incentive, for example: give free tickets, give discounts on future events, offer invitations to a gala that will recognize sponsors].

If you’d like to support our event or discuss our plans, please contact me at [email/phone number].

What Does This Letter Do Well?

This sponsorship letter gets straight to the point and explains your organization and what kind of charity event you’re hosting. When you’re asking others to sponsor an event, don’t waste any time with irrelevant information. Describe your event very specifically so that your prospective sponsor is able to immediately gauge whether they’re interested.

It helps to choose a sponsor whose goals or values also line up with yours. Lastly, listing out the various incentives you offer will end the sponsorship request on a positive note. This way they know that their generosity doesn’t go unnoticed. It is always smart to offer free admission to your event if they do decide to sponsor you, after all, they did help your team launch it!

Subject: Keep our congregation empowered!

My name is [name] and I am a [member/leader/pastor] of [church’s name]. I am writing to let you know that we are working on a new project and hope to complete it by [date]. [Describe the project, for example: a new youth program or an event hosted by the church]

Our church has been working to accomplish [project’s goals] with this new project and hope to bring [potential benefits] to our community. However, to reach our goal and have [project] come to life, we need to call on the help of supporters like you.

Would you consider sponsoring our church and help us work towards our mission? A sponsorship of [specific donation amount] can help bring us so much closer to achieving our goals. Together, we’re sure to [project’s major goal].

If you cannot help us financially, please consider becoming a sponsor by providing in-kind support like [resources, for example: food, clothing].

If you’d like to support our project, please feel free to contact us at [phone/email]. If you want to stop by as well, we would love to talk in person. Visit us at [address].

Thanks again for supporting our mission,

If you are a church , a sponsorship from a local business or generous individual can help provide a source of funding for programs and other church events. This sponsorship letter works well at explaining what specifically your church is looking for and how a sponsorship can help. Make sure to have a specific project or event which you are collecting funds for so that sponsors know where their money is going.

Since you’re a church, not everyone might be able to make monetary contributions, but they may still want to be a sponsor. Give them an option to help in other ways, like donating supplies.

Sponsorships and Cause-based Organizations

Cause-based organizations like nonprofits or even churches know how vital sponsorships can be in helping fund their mission or a specific event. Whether you’re asking corporations to sponsor your nonprofit all year round for a more consistent source of support or you’re seeking sponsorship for a specific fundraising event, don’t be afraid to make that ask. It could be the beginning of a mutually beneficial partnership!

However, be mindful of the rules and guidelines behind corporate sponsorship programs.  They usually have an application process, and depending on how large the corporation is, it can be quite competitive. If you want a sponsorship for a specific event, make sure to submit your application with enough time for the corporation to properly review it.

What are some examples of corporations with sponsorship programs?

• Dick’s Sporting Goods  – If you’re a sports team or league, Dick’s Sporting Goods offers a sponsorship program to give young athletes the opportunity to play. Having a corporate sponsor that relates to your organization can be extremely beneficial, especially to the sponsored party. It’s a great way to start a relationship with a corporation who can actually help your cause and make an impactful difference.
• Publix  – If you are an organization that focuses on youth, education, reducing hunger, or alleviating homelessness, Publix might sponsor you based on your request. Publix is a huge grocery retailer with stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, and Virginia. With a variety of robust resources to help your cause, Publix can be a great ally to have when your organization wants to conduct a fundraising event or needs some type of consistent support.
• Delta  – One of the most well known airlines in the world, Delta also has a great sponsorship program for various types of organizations and events. Delta accepts partnership opportunities that help increase their brand awareness, generate revenue, and support positive community involvement! However, they have specific guidelines in place as well, so keep your eyes open for the list of causes and events that Delta will  not  provide support for.

Subject: [event name] coming soon… with your help!

My name is [name] and I work with [organization’s name]. As you might know, our team here works hard each [time span] to bring [event name] to supporters and community members like you.

Last [time span], we had [number of attendees] guests come to our [event], where we offered [a special part of your last event, for example: if you are a music festival mention your headliner].

This time, we’re making [event name] more special than ever. We’re expecting over [amount of people] to attend, and we’re so excited to have [a special part of your event this year, be specific and explain why it is so cool].

But events like this can be expensive, and to make sure our operations run smoothly and our guests receive the best experience possible, we need your help. With venue rental, catering, permits, licensing, parking, and more, a sponsorship from your organization will bring us closer to having the perfect event.

If you choose to sponsor our event, we can offer you perks like packages of free tickets, event t-shirts, and VIP access in exchange for your contribution. Depending on your specific donation amount, we can offer you different levels of perks.

Please contact us at  [email/phone number] to discuss our event or if you’d like to learn more about our available sponsorship packages.

When you’re writing to others about sponsoring your event, make sure you clearly describe what your event is and how it is unique. Emphasize the different things that happen at your event and what you will be offering this year. You need to get people excited, because if people are excited, they’re going to want to see your event come to life, no matter what.

Make sure you let them know exactly what their sponsorship is paying for. They will appreciate your transparency and feel better knowing exactly what kind of impact they’re making. What this letter does really well is emphasize the incentives sponsors could receive. After you get them excited for your event, bring up what you can give in exchange, like discounted tickets or free admission!

Subject: The students of [school’s name] are counting on you!

My name is [name] and I work at [school’s name] as [job position]. Our staff works hard each year to make sure our students are provided with opportunities which help them develop important skills like communication, teamwork, patience, and dedication.

This year we’re establishing a new program that [program details and what it will provide for the students]. In the past, programs like this have [benefits and impact].

But we need your help. It costs [total budget amount to run this program, and we can’t raise this money alone. With your sponsorship of [donation amount], we will be able to provide [impact of donation, for example: school supplies, snacks, uniforms etc.] to our kids.

Our school frequently relies on the generosity of community supporters just like you. If you decide to donate, we’d like to offer you a [incentive] as a thank you for helping our kids.

Please contact us at [email/phone number] if you have any questions or would like to arrange a sponsorship with our school.

If you’re a school, you are probably sending your sponsorship local businesses who are familiar with your school or maybe even have kids who go to your school Try to emphasize how this specific program is benefitting the kids and give clear examples. People don’t want to donate when they don’t know exactly where their money is going!

Suggest a specific amount of money so they don’t feel pressured to give too much and that they know specifically what program they’re funding.

Subject: Help sponsor our future leaders and the class of [year]!

My name is [name] and I work for the [department] department at [university’s name]. We work hard each year to make sure that our students are receiving the highest-quality learning experiences in an unforgettable environment.

This year, we’re [project, for example: developing a new program, building a new building, improving food quality, making new study spaces etc.] that we know is going to bring our students [positive impact, for example: amazing experiences, better quality of life, the materials to succeed, etc.].

This has historically caused recurring issues for our university, as students [provide additional context on the purpose of your project]. Addressing it this year will allow our college to focus on growing and our students to focus on learning.

The cost for this [program] is hefty, and that is why we’re asking for your help. As a business [reason why this sponsor is best, for example: is local and witnessed class after class graduate] you know how much of a difference our students can make at [university name] with the right tools and resources. [With a structured sponsorship from your organization, we will be extremely grateful for the opportunity to accomplish our project’s goals and lay stronger foundations for our school’s growth.

If you’d like to donate or discuss our project, please contact me at [email/phone number]. I’d be happy to talk through this partnership with you and to discuss the special perks and incentives our university can offer in exchange for your support.

This letter goes straight to the point and describes why the university is looking for sponsorship. It is important to be clear and transparent about this, as it is letting sponsors know exactly what they are helping the school with.

Try to emotionally appeal to your potential sponsors, and let them know why their business is best for your college. Whether it’s because they’re a local business and serve a lot of your students or the owners are alumni of your school themselves, remind them why they’re business is the best to sponsor you.

Subject: Help us reach our winning goal and take home the trophy!

My name is [name] and I’m the [position] of [name of team/club].

[Talk about your team/club/group and its members. For instance, if you’re the head of a little league soccer team, you should mention that your team is for girls under 15 years old. Don’t forget to mention your accomplishments!]

Each year, there are many expenses that come with running our team. From [expenses, for example: uniforms, travel fees, food] to [expenses], our players are calling out to you for help.

Would you be willing to sponsor [name of sports team] so that we can cover the costs of [expenses: new uniforms, equipment, travel fees]? With a one-time sponsorship of [donation amount], we can provide [physical impact, for example: buy safer helmets] for the whole season and beyond.

To thank you, we’d like to offer you [incentive] and proudly feature your business’s logo on our uniforms. Spread awareness of [donor’s business] while also helping this incredible group of kids follow their dreams!

Contact us at [email/phone number] if you have any questions about our team or how you can get involved. We’d love to start this conversation with you.

[photo of the team]

When you’re asking for a sponsorship for your sports team, make sure to emphasize the incentives. Usually local businesses or corporations will sponsor a team just so their name appears on their jerseys. Having that type of publicity will spread the word of their business while also making them look like a helpful community member.

Remember to outline exactly what you need help paying for so that you can work out a fair deal. Let them know who you and your team are. You never know, if your team is sponsored by a restaurant you could be eating there every week! Also, it doesn’t hurt to include a photo of your team. It’ll humanize your sponsorship request, and who can say no to a group of cute kids?

Subject: Save the furry friends of [animal shelter]!

Here at [animal shelter’s name] we work hard to find homes, provide shelter, and care for [pets] in our community. Every year we try to give [amount of pets] animals new families and homes, but that is still not enough. That’s why we are asking for your help. 

Last year, with the help of our sponsor, we were able to [positive impact on animals because of sponsors, for example: invest in new facilities, stock up on food, etc.]. This year, we want to do even more.

With your sponsorship, [animal shelter’s name] can make sure more animals are loved this year. With a consistent source of support from your business, we can make sure no dog or cat gets left behind. If you decide to begin this partnership, [animal shelter’s name] can provide [incentive].

Learn more about our shelter and animals at [url]. If you have any questions, or want to visit, please don’t hesitate to contact us! Our phone number is [phone number] and we are at [address]. Let’s begin the conversation.

[animal shelter’s name]

[picture of animals]

If you help run an animal shelter , you know that every donation is making a huge impact for the animals. It’s hard to keep track of so many lives and make sure that each one is able to find a loving home. That’s why you need to emphasize that in your sponsorship letter.

Let people know that their sponsorship is helping so many animals by explaining the concrete impact that sponsorships had on your mission last year. Clearly state what exactly that sponsorship did for your animal shelter. Also, it doesn’t hurt to include a photo of your animals!

Subject: Help us bring [exhibit name] to life at [museum’s name]!

My name is [name] and I am the [position] of [museum’s name]. [Give a brief description of your museum, especially if it is not as well known.]

We at [museum’s name] work hard to bring beautiful exhibits like [past successful exhibit] to life and curate programs like [past museum program] for unique and memorable experiences.

We are planning a [program, event, exhibit] and are so excited to launch it. Last year, our programs brought in [amount of people], and we hope to pass those numbers this time around. We hope to bring [give a brief description of your program/event/exhibit and something special and unique about it] for our supporters and other [type of museum, art, science] lovers like you!

However, we need your help. There are many expenses that come with bringing [program/event/exhibit] to our patrons. With [name a number of expenses], we need [amount of money].

Would you consider helping to sponsor our [program/event/exhibit]? With your support of amount of [ amount], we’d be so much closer to our goal.

If you’d like to discuss our plans and sponsorship options, please contact me at [phone number]. If you decide to become a sponsor, [museum’s name] would like to offer you [incentive, for example: discounted tickets, a plaque, etc].

Thank you so much for any help you may be able to provide, we greatly appreciate it!

[museum’s name]

This letter does a great job at introducing your museum and what your position is. If your museum is not as well known as others, make sure to emphasize what makes your museum unique. Showcase why a sponsorship with your museum is important for you and valuable for them.

When you ask for the sponsorship, be very clear on which program or exhibit needs support. Explain to your potential sponsors how their support can do so much for your team by outlining clearly what your expenses are— whether it’s to support specific programming or more general operational expenses for setting up your new exhibit.

Sponsorship Letters for Theatre

Subject: The show must go on! [theatre’s name] needs you.

For the past [amount of years], [theatre’s name] has been producing shows and helping actors make their dreams come true. Just last year, we were able to put on [past show name], and it was a huge success. This year, we hope to do the same.

Our cast and crew have been working hard day and night to help bring [show name] to life! Get lost in the world of [details from the show] with our talented actors and actresses. We so desperately want to show you the product of our hard work, but we need your help. The costs are adding up, and with [expenses, for example: stage materials, costumes] adding up, it’s getting harder and harder.

Would you like to sponsor [theatre’s name] show? With your support and donation amount of [dollar amount], we’d be able to [what that money would do for your show, for example: help the actors get their costumes, help your stage crew get better lights]. If you choose to support this production, [theatre’s name] would love to offer you [incentive, for example: free tickets and special acknowledgement in the show’s printed programs].

If you’re interested in arranging a sponsorship, or if you’d like to help out in other ways, please don’t hesitate to reach out to us. You can contact [specific point of contact] at [email address] to get started.

Thank you, and we hope to talk to you soon!

[theatre’s name]

If you help manage a theatre, you know that often donations and sponsorships end up being the bulk of your revenue. It’s not enough to depend on ticket and concession stand sales, especially when your organization is based on the arts. Asking for a sponsorship is a great way to garner a wave of continued support. This can provide sustainable support, relieving some of your season-to-season fundraising pressures.

Clearly state what this sponsorship will do for the production, whether it’s to provide costumes or help with building the set. Let your donors feel like they’re genuinely involved— they are helping you a lot! Make sure your show sounds fantastical enough that people are inspired to become sponsors. It helps to target individuals who are known supporters of the arts as well.

Sponsorship and Corporate Philanthropy

While the most direct benefits from a sponsorship go to the party requesting the support, corporations are still very attracted to this type of partnership, especially if it’s with a nonprofit or another cause-based organization.

When corporations give back to organizations in their communities, it is an opportunity for them to build stronger connections while also improving their brand’s public image. They do this through the broader concept of  corporate philanthropy .

These days, businesses know that being philanthropically minded is important, not only to benefit the community around them but to attract younger waves of socially conscious employees and talent. In fact, 93% of employees want their companies to lead with purpose, proving they’re looking for more out of their employers than just compensation.

Employers who show that they also care about what’s going on around them, whether it’s through  matching gift programs ,  volunteer grants , or structured sponsorships, have a better chance at bringing in young, fresh-minded workers!

Through corporate sponsorships, businesses will offer their financial support in exchange for some sort of public recognition and association with the sponsored organization. While corporate sponsorships are often financial, some companies may choose to show their support through in-kind or media sponsorships.

Sponsorship recognition can range from thanking the corporate sponsor on social media to displaying a sponsor’s logo on different parts of a nonprofit’s website, to featuring the sponsor’s branding on printed materials at a fundraising event.

To find corporate sponsors to work with, nonprofits can:

• Contact local businesses
• Look for companies with similar values
• Search for potential corporate sponsors online
• Leverage existing connections
• Contact company human resources departments

Once a nonprofit finds a potential corporate sponsor, they can send a corporate sponsorship letter asking for the company’s support.

Subject: [nonprofit’s name] needs a hero like [name of business].

My name is [name], and I am the [position] of [nonprofit’s name].

[Short description of nonprofit, especially if you are not well known.] We work hard to raise money and help bring awareness to [cause]. As a leader at [company], you understand the pressing need for [solutions to the challenges in your community].

In an effort to solve some of these challenges, we’re organizing [event, project, or campaign] to raise funds. Our last similar initiative raised a total of [amount of money] and helped [physical impact of last campaign]. We are so proud of what we’ve already achieved, but we want to make this one even better. With the costs of [various costs], we need the support of generous businesses like you to get our project off the ground

I’m writing to ask you to sponsor [part of your event that needs sponsorship]. With [dollar amount], we’ll be able to [insert goal or achievement]. As a thank you, [nonprofit’s name] would also like to offer [incentive] and publically announce your partnership with our charitable organization.

To discuss our project and how you can get involved, please give us a call at [phone number].

I hope to hear from you soon. Thank you in advance for your generosity.

When you’re asking a corporation for a sponsorship , it’s important to emphasize how the partnership will benefit both parties.

As you can see in this letter, you start out by introducing yourself and your nonprofit. Use that space to talk about the positive impact of your nonprofit and how you are doing a lot of good in the world and your community.

Next, it’s important to remind the corporation that they also want to do good. Corporate philanthropy is a huge part of conducting business today because companies want to demonstrate that they’re socially conscious. Don’t forget to include some sort of incentive, whether that is an official partnership between your nonprofit and the corporation or something else. Associating their name with a nonprofit’s is a very attractive part of the deal, so make sure this is mentioned.

Subject: [organization’s name] wants to thank our favorite sponsor!

We at [organization’s name] cannot thank you enough for your recent donation of [donation amount] and your choice to begin this partnership with us. Without supporters like you, our [event, fundraiser, production, program, etc] wouldn’t be able to flourish.

We’re so excited to get started! With your sponsorship, we have already started to [initial use of money], and it’s only just the beginning. We hope to launch our [event, fundraiser, production, program, etc] on [date, time frame], and thanks to you it seems like we’re on track. We hope to see you there so you can see what you helped bring to life!

As we mentioned before, we’d like to offer you [incentive] to really show our true appreciation. To accept it, please [come to our offices, go to this website, call this number]. We just want you to know how much your sponsorship means to [organization’s name]. Supporters like you help us in ways you can’t even imagine.

If you have any questions about your sponsorship, or want to make some changes, please don’t hesitate to contact us at [email/phone number/website].

Thank you and see you soon,

[organization’s name]

When you’re asking another organization or individual to sponsor your event, you have to know that they’re going out of their way to help your team out. It’s important that you thank your sponsors after that initial donation is made in order to start the conversation between sponsor and sponsee. This relationship should be positive and engaging, so make sure to start off on the right foot.

Remind your sponsors exactly why their donation helped your cause with some physical examples of progress so far. Updating your sponsors on the status of your organization’s event is a great way to continue this relationship, as well.

Don’t forget to provide information on how they can receive the incentive that you originally offered. You don’t want them to think your organization gives out empty promises!

Subject: We couldn’t have done it without you.

Did you hear the news? Our last [event, fundraiser, production, program, etc] was a huge success, and we’d like to take the time and properly thank you. Your sponsorship not only gave the financial support [organization’s name] needed to see our idea come to life, but your unwavering support gave us the motivation to keep going.

With your help, our [event, fundraiser, production, program, etc] was able to [physical accomplishment]. It’s amazing what can happen when we all start to work together. We hope you are enjoying [incentive that you previously offered], and let us know if there are any concerns.

Thank you again for everything. Visit our website, [URL], to learn about future events and more ways for you to get involved. You can also email us at [email] or even give us a call at [phone number]. You’re now a part of our [organization’s name] family, so don’t be shy!

Best wishes and hope to see you soon,

This letter goes straight to the point and lets your sponsors know that your event was a success! This is extremely important as it lets them know that their donations made a significant difference in how the event turned out. Let them know what exactly went well, whether you surpassed your fundraising goal or had an unprecedented large amount of people show up.

Along with a clear description of your outcome, feel free to thank them as much as possible without being overbearing. What this letter does well is truly let your sponsors know just how much you appreciate them.

As you’re wrapping up the letter, remind them that this doesn’t have to be the end to your relationship. You should provide them with channels to further engage with your organization. They have already sponsored one event, so it’s likely that they’d enjoy being a volunteer or donate again for the next one.

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FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget  as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.

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Table of Contents

How to ask for sponsorship for an event, how to write a sponsorship letter: a step-by-step guide, template: sample sponsorship request letter for event, chatgpt prompts to help write an event sponsorship letter, hold that thought: when not to send a sponsorship request, how to write a sponsorship request letter (with template and chatgpt prompts).

Are you planning an event and need sponsors to support your vision? Securing sponsorships can be a critical aspect of event planning, as it provides financial resources and brand exposure to make your event successful. But how do you effectively approach potential sponsors and get them to respond positively to your sponsorship request letter? 

Knowing how to write a sponsorship letter that will get the right responses is clutch in today’s market. With in-person events regaining dominance, the global event sponsorship market size is projected to reach $127.1 billion by 2027, growing at a CAGR of 3.5% from 2023 to 2027! Plus, with a constant uncertainty looming over the economy, the competition for event sponsorship is stiff these days.

In this article, we’ll guide you through emailing potential event sponsors and provide a sponsorship email template too. So let’s dive in and learn how to craft an impactful sponsorship email and elicit a positive response to get you the event sponsorship support you need in these challenging economic times.

Before you start drafting your sponsorship email, it’s essential to have a clear strategy in mind. Here are some key steps to follow when asking for sponsorship for an event :

• Identify potential sponsors: Conduct thorough research to identify companies or organizations that align with your event’s theme, purpose, or target audience. Consider local businesses and larger corporations with a history of sponsoring events.
• Understand the benefits of sponsoring an event: Put yourself in the shoes of potential sponsors and think about what they would gain by supporting your event. Consider the exposure, brand visibility, networking opportunities, and positive public image associated with sponsoring an event.
• Add sponsorship package information to your event website: Be sure to create a page on your website that outlines the sponsorship packages available to potential sponsors. You can also create PDF that outlines each of the opportunities available to sponsors. A great example of an event site with an outstanding and thorough sponsorship page is AWS re:Invent. This page features sponsor testimonials, a video, package information, and more.
• Determine the appropriate contact person: Find out who handles sponsorship in the company you’re targeting. Look for contact information on their website, or call to inquire about the correct person to address your sponsorship request letter. This will help personalize your email and increase the chances of receiving a response.
• Tailor your email to the recipient: Craft a personalized email communicating why you contacted the specific company and how their sponsorship would align with their goals. Highlight the benefits they would receive from sponsoring your events, such as increased brand visibility, access to a targeted audience, or networking opportunities.
• Follow-up: If you are still waiting for a response after a reasonable time, please send a follow-up email. Sometimes, your initial email may get overlooked because of busy schedules. A polite and professional follow-up can remind the recipient and show your dedication to making the sponsorship opportunity successful.

Now that you have a clear idea of approaching potential sponsors let’s explore the step-by-step process of writing a sponsorship letter.

Photo by Christina Morillo

Writing an effective sponsorship letter is crucial to convey your message, outlining the benefits of sponsoring your event, and generating interest from potential sponsors. Here is a step-by-step guide to help you craft a compelling sponsorship letter:

1. Start with a professional but approachable greeting

Address the recipient by their name or job title, such as “Dear [Sponsorship Manager]” or “Dear [Company Name] Sponsorship Team.” Be sure you don’t sound robotic, but don’t greet them like drinking buddies. 

2. Introduce yourself and your event

Introduce yourself, your organization, and the event you are planning. Clearly state the purpose and goals of the event, emphasizing its relevance to the potential sponsor.

3. Highlight the benefits

Explain the benefits the sponsor would gain by supporting your event. Focus on how sponsoring your event can enhance their brand visibility, connect them with their target audience, or contribute to their corporate social responsibility initiatives.

4. Provide sponsorship options

Present different sponsorship levels or packages to cater to various budgets and objectives. Clearly outline each sponsorship level’s specific benefits and exposure, including logo placement, speaking opportunities, or exclusive access to event attendees.

5. Include testimonials or success stories

If you have hosted similar events or have testimonials from previous sponsors, include them in your letter to build credibility and demonstrate the positive impact of sponsoring your events.

6. Call to action

Clearly state the next steps you want the potential sponsor to take. Whether scheduling a meeting, requesting additional information, or submitting a sponsorship commitment form, make it easy for them to respond and engage with you.

7. Express gratitude and follow-up

Close your letter by expressing gratitude for their consideration and emphasizing your willingness to answer any questions or provide further details. Include your contact information and invite them to contact you with any inquiries or discuss sponsorship opportunities.

Now that you have a framework for crafting your sponsorship letter, here is a sponsorship email template to get you started. But don’t hesitate to use AI content tools like ChatGPT to help you craft the perfect sponsorship request letter! 

The great thing about a solid sponsorship request letter template is that it will work for any sponsorship letter: a corporate sponsorship letter, nonprofit sponsorship letter, business sponsorship letter — you name it.

Subject: Opportunity for Partnership: Sponsorship for [Event Name] Dear [Recipient’s Name], I hope this email finds you well. My name is [Your Name], and I’m contacting you on behalf of [Organization]. We’re excited to present our upcoming [Event Name] on [Event Date] at [Event Venue]. At [Your Organization], we are dedicated to [Briefly describe your organization’s mission or purpose]. Our [Event Name] aims to [Briefly describe the purpose and goals of the event]. We believe that [Company Name] would be an ideal partner for this event. Your support would provide exceptional brand visibility, networking opportunities, and the chance to showcase your commitment to corporate social responsibility. We have created various sponsorship opportunities to suit various budgets and objectives. By becoming a sponsor for [Event Name], [Company Name] would receive benefits such as: 1) Logo placement on event promotional materials, signage, and mobile event app 2) Recognition in press releases and media coverage 3) Exclusive access to our event attendees and networking opportunities 4) Verbal acknowledgment during the event’s opening and closing remarks 5) Opportunity to distribute marketing materials or promotional items to event participants I have attached our comprehensive sponsorship package that provides detailed information about each sponsorship level and the associated benefits. I would be thrilled to discuss these sponsorship opportunities further and explore how our partnership can yield mutual benefits. I am available at your convenience to schedule a meeting or have a phone call to address any questions you may have. Thank you for considering this opportunity to support [Event Name]. Your sponsorship would contribute to our event’s success and demonstrate your commitment to our community and its initiatives. I look forward to collaborating with [Company Name] and making [Event Name] a memorable and successful event. Please reply to this email or call me at [Your Phone Number] if you’d like to discuss further. Thank you for your time and consideration. Sincerely, [Your Name] [Your Title/Position] [Your Organization]

Whether you use ChatGPT or the many alternatives to ChatGPT, here are some prompts to get you inspired and started as you refine how to ask for sponsorship for an event.

• Suggest 15 companies that would be interested in sponsoring an event focused on database technology.
• We’re hosting a conference for women in food technology. Can you write an email letter to Jubilee Roasting Company in Denver, Colorado, asking them to sponsor our event? We think our “Chef” sponsorship package would be the best for them.
• Our company is holding a conference for EdTech startups in St. Louis on March 5, 2024. We want to send out sponsorship requests to some nonprofits in the education space. Can you write an email asking them to sponsor our event?
• Act like the University of Arizona CMO and write a short, fun email to local Arizona businesses asking them to sponsor our summer series of micro-events for incoming students. Talk about how it will expose new students to their brand and boost awareness.

ChatGPT Event Sponsorship Email Examples

Curious what ChatGPT output looks like for one of those prompts? Here’s the output for the University of Arizona prompt:

Subject: Exciting Sponsorship Opportunity for Arizona Businesses: Connect with Future Wildcats! Dear [Business Name], Greetings from the University of Arizona! As the Chief Marketing Officer of our esteemed institution, I am thrilled to reach out to you with an incredible sponsorship opportunity that will make your summer sizzle with excitement. At the University of Arizona, we are known for our vibrant campus life and commitment to providing an exceptional student experience. As part of our ongoing efforts to welcome and engage our incoming students, we are organizing a series of epic micro-events throughout the summer. These events will introduce our future Wildcats to the amazing local businesses that make Arizona shine. Why should you get involved, you ask? Well, let me tell you! Expose Your Brand to a Captive Audience: Picture this: a throng of eager students, fresh-faced and ready to embark on their college journey. By sponsoring our summer micro-events, your brand will have the undivided attention of these curious minds. It’s the perfect chance to make a lasting impression, creating a connection that could lead to lifelong brand loyalty. Boost Awareness Among the Next Generation of Consumers: Our incoming students are a dynamic bunch, always on the lookout for new experiences and exciting brands. By aligning your business with our summer series, you’ll tap into the enthusiasm and energy of this demographic. Think of it as a fast track to boosting awareness and expanding your reach among a key consumer group. Stand Out from the Competition: In a world of advertising clutter, it’s essential to find unique ways to make your brand shine. Our micro-events provide a fun, engaging platform for you to showcase your products or services in an environment that’s not just another ad space. Stand out from the crowd and leave a memorable impression on the minds (and taste buds!) of our incoming students. Join the Wildcat Family: By partnering with the University of Arizona, you become part of our Wildcat family. This means you’ll have access to a network of engaged alumni, loyal fans, and passionate supporters. Our community is known for its unwavering support of local businesses, and as a sponsor, you’ll tap into this incredible support system. So, are you ready to embark on this wild adventure with us? Let’s collaborate to create an unforgettable summer series that will captivate our incoming students and put your brand in the spotlight. If you’re curious to learn more about the available sponsorship opportunities or discuss how we can customize a package to suit your business goals, simply reply to this email or give me a call at [Your Phone Number]. I’ll be delighted to provide you with all the details and answer any questions you may have. Thank you for considering this electrifying opportunity to connect with our future Wildcats. Together, we can create an extraordinary experience that will shape the memories of our students and showcase the best of what Arizona has to offer. Bear Down and Go Wildcats! Sincerely, [Your Name] Chief Marketing Officer University of Arizona

Although sponsorship letters can be an effective way to reach potential sponsors, there are certain situations where sending a sponsorship email might not be advisable. Here are a few scenarios in which it might be a bad idea to send a sponsorship letter:

• Lack of research: If you haven’t done thorough research on the potential sponsor, including their values, target audience, and previous sponsorship activities, it may not be the right time to send a sponsorship letter. Without this information, your letter may not resonate with the sponsor and could be generic or irrelevant.
• Poor timing: Timing is crucial when sending a sponsorship letter. If the potential sponsor faces financial challenges, restructuring, or other business issues, there may be a better time to approach them for sponsorship. Sending a sponsorship letter during such times may be perceived as insensitive or inconsiderate.
• Incomplete event planning: If your event plans are still in the early stages, and you don’t have a clear vision, objectives, or specific benefits to offer sponsors, it may be premature to send a sponsorship letter. Sponsors want to see a well-defined event concept and a compelling value proposition before committing resources.
• Lack of alignment: If there is a significant mismatch between your event and the potential sponsor’s industry, values, or target audience, it may not be advisable to send an event sponsorship letter. Sponsors are more likely to engage when there is a strong alignment between their brand and the event’s purpose.
• Previous negative experiences: If you have had negative interactions or experiences with the potential sponsor, it might be best to reconsider sending a sponsorship letter. Maintaining a positive and professional relationship with potential sponsors is essential, and sending a letter when there are unresolved issues may yield a different response.
• Overly generic approach: If your sponsorship letter feels impersonal or needs more customization, it may not be well-received. Potential sponsors want to see that you have taken the time to understand their organization and how they can benefit from sponsoring your event. Sending a generic sponsorship letter without tailoring it to the specific recipient can diminish your chances of receiving a positive response.

Before sending a sponsorship letter, it’s essential to consider research, timing, event planning, alignment, previous experiences, and personalization. Considering these aspects will increase the likelihood of a favorable response and pave the way for a successful sponsorship partnership.

By following these guidelines and using the provided templates, you can create persuasive sponsorship emails that increase your chances of securing support for your event. Remember to personalize each email, clearly communicate the benefits to potential sponsors, and follow up as necessary. Good luck with your sponsorship requests, and may your event be a resounding success!

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10 Easy Steps to Effective Sponsorship Request Letters + FREE Templates

Securing sponsorships is a great opportunity to offset expenses while giving companies the chance to promote their brand at your event.

In a recent post , we looked at the importance of acquiring event sponsors, how to set sponsorship levels, ideas for publicity rewards and tips to find like-minded potential sponsors.

Today we will go over the nuts and bolts of your nonprofit’s most important tool in sponsorship acquisition: the request letter!

Check out 10 easy steps to craft a concise, enthusiastic and effective sponsorship proposal letter.

Best of all, the letter doesn’t need to take a ton of time. To assist, we are proud to unveil our latest free resource : a Sponsorship Kit! Click below to download the Kit with sample letters, forms and easy-to-customize templates that simplify the process from start to finish.

Charity Event Sponsorship Series

This mini-series is meant to guide you through the process of acquiring and retaining sponsorships to support your charity auction fundraising event.

Part 1: The 2-Step Process to Securing Enthusiastic Event Sponsorships

Part 2: 10 Easy Steps to Effective Sponsorship Request Letters

Part 3: Do’s & Don’ts of Charity Event Sponsorship Request Follow Up

Part 4: 3 Easy Ways to Retain Event Sponsors

Sponsorship Proposal Letters:

Definitely include…, 1. information on your event and organization..

Event : Include the name and date of the event and invite recipients to attend, regardless of whether or not they choose to become a sponsor. Also include key metrics to help them understand the size and scope of your event, such as your fundraising goal, the expected audience size and demographics.

Organization : If your nonprofit doesn’t have one already at hand, prepare a one-page fact sheet, brochure or pamphlet to include with each letter. Consider outlining your history, mission and vision, key statistics, awards or accolades you’ve received and goals for the upcoming year.

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2. Sponsor opportunities and rewards.

As discussed in the previous post , corporate sponsorship is a form of advertising that elevates and promotes their brand. While it’s important to explain your nonprofit’s mission, keep the focus on how sponsors will benefit. This isn’t simply a donation—your event is a marketing opportunity they can’t afford to pass up.

First, using bullet points, clearly delineate the names and cost of all sponsorship opportunities available. Along with the typical reward tiers, consider including the opportunity to underwrite some costs of your event, like no-risk travel packages in your auction, printing costs for the auction catalog, catering and booking the venue.

Companies are frequently inundated with sponsorship requests, so try and distinguish your event from other fundraisers if possible. For example, point out if there’s a reason a particular company would be a good match for your event (think: a running club sponsoring a 5K).

You can also mention tax benefits from a sponsorship, then direct them to their accountant or CPA with any questions.

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3. A personalized salutation.

Think of your letter as a time-saving substitute for the ideal face-to-face sponsorship ask. You’ll want to recreate as personal of a feeling in the letter as you can.

While researching, try to find out whether or not the organization has a charitable giving policy which you can reference in your letter.

4. Your event and organization logos.

Print each letter on nice letterhead to make your organization look credible. Similarly, design and include an event logo, making the event appear polished and professional. This mailing is their first impression of not only your nonprofit but the kind of graphic design style and quality they can expect from your marketing materials, so sophistication is key.

5. A specific, bolded ask.

Establish as soon as possible the point of your correspondence ( “We would like to invite Your Company to become a sponsor for this year’s event.” ) Bold and/or underline one clear call-to-action.

6. The deadline for sponsorship submission.

Remind potential sponsors that the earlier they submit, the more media impressions they will receive from your social media and website. The deadline is especially important for time-sensitive rewards like print advertising and TV spots.

7. How to submit a sponsorship.

Local companies and small businessowners are extremely busy people. Make it as easy as possible to sponsor your event. Include contact information (phone and email) at both your return address on top and signature on bottom, plus methods of payment (e.g. via enclosed check or credit card).

Try to include…

8. a personal story or anecdote.

If you have space in your letter, tug at the reader’s heartstrings with a quick, heartfelt anecdote related to your cause. Tell a story of one person whose life has been changed by your programs, or how the community is better because of the funds raised from last year’s event.

9. A picture

This story will pack even more of a punch when accompanied by a related picture, which gives your organization credibility and dimension.

10. A self-addressed, stamped envelope

Every additional step the potential sponsor must take to submit their registration is another point at which they might get distracted, change their mind or forget. Including an envelope makes the registration process that much smoother—and the cost of any one stamp could turn into thousands of dollars in sponsorships!

General Tips

• Structure the letter in standard business letter format.
• Upload sponsorship opportunities online so you can easily link to them in emails and on the website.
• Personalize our templates in the Sponsorship Kit !

As you can see, there are many different moving parts to writing simple but effective sponsorship letters. Thankfully the process is a breeze with the help of our Sponsorship Kit . As promised, here’s a link to request your free copy .

Fill out the form and immediately get access to 100%-customizable request letter templates, 3 versions of a sponsorship form (sponsors can either write in or select their desired sponsorship level), an example sponsorship letter and sample reward tiers, plus a thank you letter template. Click below to get the Sponsorship Kit today.

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The final pieces of the sponsorship process: tracking sponsors, following up with proposals and ensuring a positive experience that keeps supporters returning year after year. Stay tuned to Winspire News for more in an upcoming post. (If you haven’t already, subscribe today and never miss a post.)

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Thank You Letter For Sponsoring My Studies: How To Write It Right!

Key takeaways.

• Importance of Gratitude : Expressing thanks can strengthen your relationship with the sponsor.
• Personalization is Key : Share how their support has impacted your educational journey.
• Clarity and Brevity : Be clear and concise in your appreciation.
• Professional Tone : Maintain a formal tone while being heartfelt.
• Template Use : Use the provided template as a starting point for your letter.

As someone who has written numerous thank-you letters for sponsoring my studies, I can attest to the power and importance of expressing gratitude.

In this article, I’ll guide you through the process of crafting a heartfelt thank-you letter to your sponsor and share a template to get you started.

Understanding the Value of a Thank-You Letter

Why Write a Thank-You Letter?

• Acknowledgment : Recognizes the sponsor’s contribution to your education.
• Relationship Building : Strengthens your connection with the sponsor.
• Encourages Continued Support : Shows the impact of their assistance.

Step-by-Step Guide to Writing Your Thank-You Letter

Step 1: Start with a Personal Greeting

• Address the sponsor by name.
• Example: “Dear [Sponsor’s Name],”

Step 2: Express Your Gratitude

• Clearly state your thankfulness.
• Mention the specific scholarship or support provided.
• Example: “I am deeply grateful for your generous sponsorship of my [Name of Scholarship].”

Step 3: Share the Impact

• Describe how their support has helped you.
• Discuss your educational achievements or goals.
• Example: “Your support has enabled me to focus on my studies in [Your Field of Study], where I have recently [mention a recent achievement or experience].”

Step 4: Look to the Future

• Talk about your future goals or plans.
• Indicate how their support is helping you achieve these goals.
• Example: “With your help, I am on track to [mention your future goal or aspiration].”

Step 5: Close with a Warm Conclusion

• Reiterate your thanks.
• Close with a formal yet warm sign-off.
• Example: “Once again, thank you for your generosity and support. Sincerely, [Your Name]”

Real-Life Example

In my experience, mentioning a specific instance where the sponsorship made a difference is impactful. For example, “Your sponsorship allowed me to attend the international conference on [Subject], which was a pivotal moment in my academic journey.”

The Template

[Your Address] [Date]

[Sponsor’s Name] [Sponsor’s Address]

Dear [Sponsor’s Name],

I am writing to express my heartfelt gratitude for your generous sponsorship of my studies, particularly the [Name of Scholarship].

Your support has been a cornerstone in my educational journey, enabling me to dedicate myself fully to my studies in [Your Field of Study]. It has also afforded me the opportunity to engage in [mention any specific opportunities, like research projects, internships, or conferences].

Because of your generosity, I have been able to achieve [mention a significant achievement or milestone], something I had only dreamed of before receiving your support. This experience has not only enhanced my academic knowledge but has also provided me with invaluable life lessons and skills.

Looking ahead, I am excited about [mention your future goal or aspiration]. Your support gives me the confidence and means to pursue these ambitions, and I am eager to see where my educational journey leads me, thanks to your help.

I hope to one day be able to give back and provide the same support to others that you have given to me. Your generosity has inspired me to help others and contribute to our community.

Once again, I extend my deepest thanks for your generous sponsorship. Your support means the world to me and has been instrumental in my academic and personal growth.

[Your Name]

Concluding Thoughts

Writing a thank-you letter for your study sponsorship is more than a formality; it’s a sincere gesture of appreciation and a reflection of your character.

Remember to personalize your letter, keep it professional, and express genuine gratitude. This not only acknowledges your sponsor’s generosity but also fosters a lasting, positive relationship.

Your Feedback Matters

Did you find this guide helpful? Do you have any personal experiences or tips to share about writing thank-you letters for sponsorships? Please leave a comment below; we’d love to hear from you!

Frequently Asked Questions (FAQs)

Q: How do I express my gratitude to my sponsor for supporting my education?

Answer: I started my letter with a heartfelt thank you, mentioning specifically how their support has impacted my life. I shared updates about my academic progress and extracurricular activities, showing them the direct results of their sponsorship. I also included a personal story about a challenge I overcame thanks to their support, making the letter more personal and meaningful.

Q: What should I include in a thank-you letter to my study sponsor?

Answer: In my letter, I made sure to include specific details about how their funding has helped me. For instance, I talked about a particular course or piece of equipment I could afford because of their sponsorship. I also mentioned my future goals and how their support is helping me get closer to achieving them. This not only shows gratitude but also reassures them that their contribution is making a real difference.

Q: Is it appropriate to update my sponsor about my personal growth, not just academic achievements?

Answer: Absolutely! In my letter, I shared how the opportunity to study has helped me grow personally, not just academically. I talked about new skills I’ve developed, like time management and critical thinking, and how interacting with diverse peers has broadened my perspective. This helps the sponsor see the

full impact of their support beyond just grades and academic milestones.

Q: How often should I send updates and thank-you notes to my sponsor?

Answer: I make it a point to send updates at least once a semester. This frequency seems appropriate to keep them informed about my progress without overwhelming them. Each time, I include a brief thank-you note expressing my ongoing gratitude for their support.

Q: Can I ask for continued support in my thank-you letter?

Answer: While the primary purpose of the letter should be to express gratitude, I do mention my future educational plans subtly. I make it clear that their continued support would be greatly appreciated, but I ensure that this request does not overshadow the sincere thanks I am extending.

Q: Is it a good idea to include pictures or other personal touches in my thank-you letter?

Answer: Yes, I found that including a personal touch like a picture from a recent academic event or a small handmade item can make the letter more memorable. It adds a personal element to

the letter, showing your sponsor a glimpse of your world and how their support is tangibly contributing to your life and education.

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