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The National Institutes of Health (NIH) is the nation’s medical research agency. Our goal is to improve health and save lives through scientific discovery.

NIH News in Health is a monthly newsletter that provides practical health information and tips based on NIH research findings. NIH medical experts and NIH-supported scientists at universities and medical schools ensure accuracy by reviewing articles before publication. A new issue is published on the first Monday of each month.

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Science, health, and public trust.

May 23, 2018

Crafting a Science News Release

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The role of a news release in science communication has changed in recent years. No longer are announcements directed solely to journalists to inform their coverage of an institution’s latest and greatest research finding. The modern news release is now directly consumed by the public. Here are some of the best practices gathered by NIH communications offices for writing clear news releases that also inform the public about a scientific finding.

First, decide if the scientific finding is truly newsworthy . Does it represent a major advance in either basic or clinical research? Once you’ve determined that a scientific finding warrants a news release, think about how you can connect the importance of the research to your readers without overstating the impact of the research . Do the findings have major public health implications? For a basic science finding, does the research contribute to a significant development in the field of research?  Is the technology used in the science new or groundbreaking?

The Headline

A brief and to-the-point headline that highlights the key finding should always be the goal. Use the subhead to provide more information, and then use the lede to bring it all together. Here some examples of ways to improve headlines:

  • Example:  "Advances in the integration of genetics and behavioral and social sciences…" We’re 11 words into the headline, and there is no news.
  • Revised: "Scientists teach computers how to analyze brain cells…"   This headline focuses on the news. Readers know exactly what the release will be about.
  • Example:  "NIH study shows EDTA chelation therapy reduces cardiovascular events for older patients with diabetes and prior heart attack…" This headline has the right information but is too long. A subhead can help fix that.
  • Revised:  "EDTA chelation therapy reduces cardiovascular events for older patients with diabetes: NIH-funded study focused on patients with a prior heart-attack …"  This headline cuts out nearly 40 characters and contains the most critical information. The subhead gives readers a bit more information.

Now that the headline is established, your lede should state the news clearly, concisely and effectively. Don’t get bogged down with extra details that dilute the news.

  • Example:  "Today, the National Institutes of Health, in partnership with the U.S. Food and Drug Administration and the Centers for Disease Control and Prevention…." In this example, the lede has reached 23 words and has yet to say anything about the research findings.
  • Revised:  "In an ongoing clinical trial, a paralyzed woman was able to reach for and sip from a drink on her own – for the first time in nearly 15 years – by directing a robotic arm with her thoughts. The trial, funded in part by the National Institutes of Health…"  This lede jumps directly into the news. It paints a vivid picture and gives a reader a reason to invest themselves into the story right at the top.

Quotes from researchers or institution leadership are a key component to telling a story. Here are some things to keep in mind when choosing quotes.

  • Be more than “excited.” Clearly your spokesperson is excited about the finding. Try to highlight the passion underlying their research. How could the finding impact that field of science, or lead to a treatment target, or set up future research? Does it have personal significance for the researcher that stretches beyond a sense of professional accomplishment?
  • Think in soundbites. Is the quote compelling and concise enough that journalists might use it in their stories and it will help a general reader understand the key points?
  • “This project is the culmination of more than a decade of groundbreaking work,” said NIH Director Francis S. Collins, M.D., Ph.D. “This analysis provides cancer researchers with unprecedented understanding of how, where and why tumors arise in humans, enabling better informed clinical trials and future treatments.”   This quote conveys a sense of history and perspective, and explains why the advance is important.
  • “The 2017-2018 influenza season in the United States was among the worst of the last decade and serves as a reminder of the urgent need for a more effective and broadly protective influenza vaccine,” said NIAID Director Anthony S. Fauci, M.D. “An effective universal influenza vaccine would lessen the public health burden of influenza, alleviate suffering and save lives. There are numerous paths of inquiry that the scientific community is pursuing, with each new study yielding more critical information and bringing us closer to our shared goal.” This quote provides a broad perspective about why this research is important.

The Writing List

Keep these items in mind when writing your news release to produce compelling copy:

  • Use AP style . Most publications conform to AP style guidelines.
  • Avoid clichés . Science writing can have its own clichés (e.g. Holy Grail, paradigm shift) and, like others, should never be used.
  • Write simply . Cut through the clutter by removing redundancies (could potentially , added bonus, completely overhaul), and eliminating needless words and phrases (is currently looking for, is in the process of building, at least three weeks or longer ).
  • Plain language . This is a critical cog for a successful science news release. Using plain language to deliver your news allows reporters and the public to understand the research we write about.  Avoid complex words when simple words will do.
  • Multimedia . Images, infographics, videos, and audio clips can add context and curb appeal to your story.
  • Limit length . News releases should be 1-2 pages. If a release is getting too long, consider linking to additional resources instead of adding paragraphs.

For more tips, see A Checklist for Communicating Science and Health Research to the Public .

Please share your own thoughts and experiences with us. Email [email protected] .

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Marketing email and newsletters: ux findings then and now.

Portrait of Kim Salazar

August 13, 2017 2017-08-13

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We began researching newsletters in 2002 . Since then, we have conducted six large-scale studies on newsletter and marketing email usability. Our most recent research involved a diary study  with 9 participants in 2 countries (U.S. and Spain), and usability testing  with 28 participants from 2 countries (U.S. and Canada). We focused on the subscribe and unsubscribe processes, as well as on receiving, opening, and reading commercial email messages.

It is interesting to reflect on email newsletters of the past and see how far we have come over the years. When we look back at the trends, usability issues, and user behaviors from prior research and compare these to those of today, the changes are dramatic. Some problems observed early on in our research remain, but designers have learned a lot over the years and they have solved many of the usability issues we used to see. Bravo. However, we now notice new challenges related to how newsletters fit into our lives. In this article, we outline some of the largest differences between newsletters of the past and those of today.

In This Article:

Changes in newsletter usability over time, email rules for customer relationship maintenance.

Fewer formal subscriptions -  Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the detail regarding the content and delivery schedule of a newsletter was robust. Users expected this level of information to understand the commitment made by agreeing to receive messages from an organization.

Because several of these constraints have been remedied over the years, many of the concerns that users had about subscribing have disappeared. In addition, the user’s mindset has changed over time. The increase in sheer email volume over the years has created a scenario where people can’t possibly give all messages their full attention, so they care less about what they receive because they know they can easily ignore the noise or choose what they invest their time in. For these reasons, users now value low-effort and efficient signup over detailed explanations and processes. Subscription forms on websites have become shorter and are often embedded into the footer or into other transactions. This is not to say that users do not appreciate some critical details about newsletters before subscribing to them. It is still good practice to communicate the basics about the subscription at the time of sign up, to set expectations and help customers feel informed.

Evolution of spam -  Spam used to be a huge concern for users and newsletter publishers alike. Users wanted to avoid spam and were cautious about signing up for newsletters for fear that their email address would be shared, resulting in unsolicited messages. Publishers were working to ensure their legitimate newsletters would not be flagged as spam in recipients’ inboxes.  Now, users don’t worry about spam in the same way they used to. Spam-blocking tools have become much better at identifying and filtering spam appropriately and prioritized email inboxes help organize messages for users. In fact, the meaning behind the word “spam” has changed over time as well. It’s no longer used strictly to describe unsolicited email messages. Participants in our study used the word “spam” to describe solicited marketing emails that they considered random, impersonal, irrelevant, with too much promotional hype, or coming in high volume.

One user in our diary study received a newsletter from AT&T with a subject line that read, “A message for STEVEN”. When he opened the email, the only thing offered was an animated image of a gift bag with a message that said, Mystery flash sale, plus a special offer just for DIRECTTV customers . Hint: It’s a really big deal along with a link labeled Learn More. The recipient said, “The subject line caught my eye, but inside turned out to be just spam. It’s just a huge shaking bag that says, ‘mystery flash sale’. It comes off so spammy and unappealing. Why would I click through? There was nothing compelling about a ‘mystery surprise’. They’re just trying to sell me something and dress it up like a benefit to me. I’d rather they just tell me what they’re selling and what the deal is instead of playing games.”

ATT-Bag

Another user who received a message from a restaurant-group supper club about an upcoming event said, “So I signed up for this newsletter but I feel this isn't relevant to me and slightly spammy. I mean, I guess I should have expected this but I don't know who this chef is or have any relation to this random event. It feels impersonal, that’s what annoying. It’s not relevant and [is] therefore spam to me.”

“It’s spam to me” is the operative term in this user quote. Spam is in the eye of the beholder (i.e., recipient).

In our research, many users disliked information that was not tailored or specific to their interests. Many times, these types of messages were considered spam and this attitude illustrates the increasing importance of personalization in marketing emails and newsletters.

Emotional connections and demand for personalization -  In our first several rounds of research, one of the most significant findings was that users had emotional reactions to newsletters. The effort and commitment involved in subscribing to a newsletter created an emotional connection to that newsletter that also formed a bond between the user and the company. The messages felt personal because they arrived in users’ inboxes, and users had an ongoing relationship with them. The negative aspect to this connection was that newsletter-related problems had a strong impact on the organization’s brand .

In recent research, we’ve seen that the emotional connection to newsletters has lessened — in fact users seem to have grown numb to the content that shows up in their inbox. People receive so much email that they can’t care strongly about all of it.

Although there may be select newsletters that users feel strongly about, the overall feeling of attachment to newsletters has faded. Organizations must work hard to stick out from the crowd, and the challenge becomes standing out without sacrificing usability.

Newsletters that delivered highly personalized and relevant content at the right time received the most positive emotional responses from recipients. Digital capabilities for personalized content and experiences have become robust over recent years and users have become conditioned to expect a high level of relevance from marketing messages. Recipients want organizations to use known information about them to deliver valuable and relevant content in their newsletters and marketing messages. As discussed, many of those messages who did not do so were considered spam.

One user received a message from Viking River Cruises that was not specific to his preferences saying, “Nothing was personalized. They could have personalized the content based on my selections … on their site.” Another user had similar thoughts about a travel-promotion email from Booking.com: “The offers provided should have been based on my previous searches on their site, which were not the destinations included in the email.”

VikingCruises_Newsletter

Most users’ reasons for liking a newsletter or finding it valuable were related to its relevance and their level of interest in the content. One user said, “I like this one because it is personalized for me; it includes courses and learning modules according to my interests.” Another user who received information about do-it-yourself projects and craft ideas reported liking the email because “it is something that I am interested in; it helps me feel creative and productive.”

Relevant content doesn’t have to be highly targeted. Relevance can be specific to a time of the year , season, or event . One user who received a message with information about a new season of coffee drinks said, “I felt like it was relevant for the time of the year and season.  It wasn’t random.”

When users complained about the relevance of the email, half said they intended to unsubscribe, while the other half said they would continue to receive the messages, but ignore them or delete them. In reality, most people choose to ignore the emails in the future, rather than making the effort to unsubscribe.

Personalization and providing relevant experiences are already on the horizon as the next big competitive requirement for UX and customer experience. Organizations must invest in learning how to identify customers and use the data they have about them to predict their information needs. The result will be better customer experiences, engagement, and loyalty — due in part to personal, targeted, and timely newsletters and marketing messages.

Fewer concerns about unsubscribing -  Newsletter recipients used to have difficulty when trying to leave a mailing list. Every organization had its own unsubscribe process and it was often a time-consuming task. Now that organizations are required to include an Unsubscribe link in their newsletters, this task has become easier.

Although there is less concern about the effort required to unsubscribe from unwanted newsletters, users don’t always do so. Users have created systems to filter their messages across accounts and across folders to limit the impact on their inboxes, so many messages will never even be seen. People also find it easy to simply ignore or delete unwanted messages. Whatever the reason, it’s clear that mailing-list owners shouldn’t assume that all subscribers actually want to receive their newsletters. Many users might have simply neglected to unsubscribe.

Some newsletters deliberately make it difficult to unsubscribe by hiding the instructions or making them overly complex. The motive is probably to retain as many subscribers as possible in order to maximize the reach of permission-marketing programs. In reality, you don’t have users’ “permission” once they stop wanting the newsletter, regardless of whether they jump through the hoops required to get off the list. If users keep getting unwanted newsletters, the messages will start to backfire and become regular reminders that they’re annoyed with your company. Better to let them go.

Fewer formatting issues, broken links, and broken images -  In the past, it was challenging for email clients to render images and various formats appropriately. HTML technologies have improved, making email rendering fairly predictable and stable.  Email clients have also improved their capabilities and there is more consistency across the landscape in these capabilities, making formatting issues and broken images less of a concern for newsletter publishers, and a rare issue for recipients.

Changing layouts -  When we began studying newsletters, everything was designed for the desktop screen. Newsletter layouts were built for large screens, with limited scrolling in mind. Multicolumn layouts were common, which meant that content was horizontally dense and the messages were short.  When modern mobile devices came along, these layouts became problematic. In 2012, we still found significant mobile-usability issues caused by these multicolumn layouts.

Over the past few years, most newsletters have adapted to small screens and many messages now render appropriately on mobile devices. Organizations have moved toward newsletter templates that are fluid and adjust to various screen sizes. Single-column emails are very common.

Interestingly, many multicolumn newsletters viewed on large monitors now seemed overly complex to users (even if the template appropriately rescales on mobile). Single-column webpages and email designs with full-width imagery, lower-content density, and more scrolling have become commonplace in recent years, and it seems that users have become accustomed to seeing these designs. Single-column layouts show fewer items in the viewport at one time, making the emails feel clean and streamlined. Multicolumn layouts result in smaller images and narrower columns of text. Users often perceived multicolumn newsletter designs as overwhelming and cluttered.

(Users are slower when reading difficult content on small mobile screens, but we wouldn’t recommend publishing super-complicated material in an email in the first place.)

Users tended to find small, thumbnail-style imagery as less valuable and compelling compared to full-width high-quality photos. This attitude about imagery is in line with the trend toward more visual email communication.

Growth of Visual Communication -  One of the most notable changes in newsletters and marketing email is the shift toward more visual communication.

The use of imagery on the web in general has changed over recent years, as many websites use imagery as a key component in their designs, rather than a secondary element. For instance, sites might use a large high-resolution photograph at the top of the page or use full-width imagery throughout the site. (However, this trend does not always result in usable designs .) The same is true for email newsletters. Although imagery has always had its place in email communication, today’s marketing emails use graphics and imagery as a major fixture.

In the past, small thumbnail images accompanied by text-based content in a multicolumn layout was typical. However, in our most recent round of research, newsletters with dense layouts, and small, complex imagery were considered cluttered and the imagery thought to be dated, or low-quality. Now, with the emphasis on imagery across the web, users strongly preferred images that could be seen full screen or at a larger scale, looked high-quality, and showed detail clearly.

Orbitz Newsletter

One user who received a restaurant newsletter from The Infatuation said, “I thought this email was very well designed because the pictures were large, well organized and easy to understand. There were not a lot of words or clutter in the email.”

Infatuation Newsletter

Aside from the shift toward image-based design, other visual elements like emojis and animated gifs have established their place in newsletters and marketing emails. Emojis are small visual representations of an emotion, object, or symbol. These little pictographs are now commonly used in subject lines to draw attention, add context, and bring emotion to a message in the inbox.

Emoji_SubjectLine

Although not new to the web, animated gifs have reemerged as a useful tool to make our digital communications more expressive. It’s no surprise that organizations have begun using animated gifs in thoughtful ways in their newsletters, to add to the value delivered through a traditionally static channel. These animated images not only provide an emotive element, but they can also show products in use and provide supplemental information.

Bonobos_Newsletter

Larger files and faster downloads -  One downside of these highly visual newsletter-design trends is the larger size of the newsletters and the amount of data required by recipients to download them. When dialup internet was still the primary means of accessing the web, speed and file size were a big concern to internet users and newsletter subscribers. Organizations have become better at limiting file sizes and network speeds have increased, so these issues were much less of a concern in the recent years. However, with the growth of mobile connectivity, a new emphasis is being placed on file size: many users have to pay for the amount of data they consume , plus download speeds can suffer in areas with poor connections. So we must still be aware of the download time of our newsletters and the amount of data being transferred over mobile networks.

Email is the oldest media form on the internet, being invented in 1972 before many of our readers were even born. But email is holding up swimmingly in competition with toddler-aged internet media forms like Snapchat. Our research participants still appreciate good emails and read them. So if your brand can deliver relevant and interesting emails, this aging media form is still a superb way to stay in touch with your customers.

Full Report

The full report on email marketing and newsletter usability with 199 design guidelines for email user experience design is available for download. 

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Home » Research Findings – Types Examples and Writing Guide

Research Findings – Types Examples and Writing Guide

Table of Contents

Research Findings

Research Findings

Definition:

Research findings refer to the results obtained from a study or investigation conducted through a systematic and scientific approach. These findings are the outcomes of the data analysis, interpretation, and evaluation carried out during the research process.

Types of Research Findings

There are two main types of research findings:

Qualitative Findings

Qualitative research is an exploratory research method used to understand the complexities of human behavior and experiences. Qualitative findings are non-numerical and descriptive data that describe the meaning and interpretation of the data collected. Examples of qualitative findings include quotes from participants, themes that emerge from the data, and descriptions of experiences and phenomena.

Quantitative Findings

Quantitative research is a research method that uses numerical data and statistical analysis to measure and quantify a phenomenon or behavior. Quantitative findings include numerical data such as mean, median, and mode, as well as statistical analyses such as t-tests, ANOVA, and regression analysis. These findings are often presented in tables, graphs, or charts.

Both qualitative and quantitative findings are important in research and can provide different insights into a research question or problem. Combining both types of findings can provide a more comprehensive understanding of a phenomenon and improve the validity and reliability of research results.

Parts of Research Findings

Research findings typically consist of several parts, including:

  • Introduction: This section provides an overview of the research topic and the purpose of the study.
  • Literature Review: This section summarizes previous research studies and findings that are relevant to the current study.
  • Methodology : This section describes the research design, methods, and procedures used in the study, including details on the sample, data collection, and data analysis.
  • Results : This section presents the findings of the study, including statistical analyses and data visualizations.
  • Discussion : This section interprets the results and explains what they mean in relation to the research question(s) and hypotheses. It may also compare and contrast the current findings with previous research studies and explore any implications or limitations of the study.
  • Conclusion : This section provides a summary of the key findings and the main conclusions of the study.
  • Recommendations: This section suggests areas for further research and potential applications or implications of the study’s findings.

How to Write Research Findings

Writing research findings requires careful planning and attention to detail. Here are some general steps to follow when writing research findings:

  • Organize your findings: Before you begin writing, it’s essential to organize your findings logically. Consider creating an outline or a flowchart that outlines the main points you want to make and how they relate to one another.
  • Use clear and concise language : When presenting your findings, be sure to use clear and concise language that is easy to understand. Avoid using jargon or technical terms unless they are necessary to convey your meaning.
  • Use visual aids : Visual aids such as tables, charts, and graphs can be helpful in presenting your findings. Be sure to label and title your visual aids clearly, and make sure they are easy to read.
  • Use headings and subheadings: Using headings and subheadings can help organize your findings and make them easier to read. Make sure your headings and subheadings are clear and descriptive.
  • Interpret your findings : When presenting your findings, it’s important to provide some interpretation of what the results mean. This can include discussing how your findings relate to the existing literature, identifying any limitations of your study, and suggesting areas for future research.
  • Be precise and accurate : When presenting your findings, be sure to use precise and accurate language. Avoid making generalizations or overstatements and be careful not to misrepresent your data.
  • Edit and revise: Once you have written your research findings, be sure to edit and revise them carefully. Check for grammar and spelling errors, make sure your formatting is consistent, and ensure that your writing is clear and concise.

Research Findings Example

Following is a Research Findings Example sample for students:

Title: The Effects of Exercise on Mental Health

Sample : 500 participants, both men and women, between the ages of 18-45.

Methodology : Participants were divided into two groups. The first group engaged in 30 minutes of moderate intensity exercise five times a week for eight weeks. The second group did not exercise during the study period. Participants in both groups completed a questionnaire that assessed their mental health before and after the study period.

Findings : The group that engaged in regular exercise reported a significant improvement in mental health compared to the control group. Specifically, they reported lower levels of anxiety and depression, improved mood, and increased self-esteem.

Conclusion : Regular exercise can have a positive impact on mental health and may be an effective intervention for individuals experiencing symptoms of anxiety or depression.

Applications of Research Findings

Research findings can be applied in various fields to improve processes, products, services, and outcomes. Here are some examples:

  • Healthcare : Research findings in medicine and healthcare can be applied to improve patient outcomes, reduce morbidity and mortality rates, and develop new treatments for various diseases.
  • Education : Research findings in education can be used to develop effective teaching methods, improve learning outcomes, and design new educational programs.
  • Technology : Research findings in technology can be applied to develop new products, improve existing products, and enhance user experiences.
  • Business : Research findings in business can be applied to develop new strategies, improve operations, and increase profitability.
  • Public Policy: Research findings can be used to inform public policy decisions on issues such as environmental protection, social welfare, and economic development.
  • Social Sciences: Research findings in social sciences can be used to improve understanding of human behavior and social phenomena, inform public policy decisions, and develop interventions to address social issues.
  • Agriculture: Research findings in agriculture can be applied to improve crop yields, develop new farming techniques, and enhance food security.
  • Sports : Research findings in sports can be applied to improve athlete performance, reduce injuries, and develop new training programs.

When to use Research Findings

Research findings can be used in a variety of situations, depending on the context and the purpose. Here are some examples of when research findings may be useful:

  • Decision-making : Research findings can be used to inform decisions in various fields, such as business, education, healthcare, and public policy. For example, a business may use market research findings to make decisions about new product development or marketing strategies.
  • Problem-solving : Research findings can be used to solve problems or challenges in various fields, such as healthcare, engineering, and social sciences. For example, medical researchers may use findings from clinical trials to develop new treatments for diseases.
  • Policy development : Research findings can be used to inform the development of policies in various fields, such as environmental protection, social welfare, and economic development. For example, policymakers may use research findings to develop policies aimed at reducing greenhouse gas emissions.
  • Program evaluation: Research findings can be used to evaluate the effectiveness of programs or interventions in various fields, such as education, healthcare, and social services. For example, educational researchers may use findings from evaluations of educational programs to improve teaching and learning outcomes.
  • Innovation: Research findings can be used to inspire or guide innovation in various fields, such as technology and engineering. For example, engineers may use research findings on materials science to develop new and innovative products.

Purpose of Research Findings

The purpose of research findings is to contribute to the knowledge and understanding of a particular topic or issue. Research findings are the result of a systematic and rigorous investigation of a research question or hypothesis, using appropriate research methods and techniques.

The main purposes of research findings are:

  • To generate new knowledge : Research findings contribute to the body of knowledge on a particular topic, by adding new information, insights, and understanding to the existing knowledge base.
  • To test hypotheses or theories : Research findings can be used to test hypotheses or theories that have been proposed in a particular field or discipline. This helps to determine the validity and reliability of the hypotheses or theories, and to refine or develop new ones.
  • To inform practice: Research findings can be used to inform practice in various fields, such as healthcare, education, and business. By identifying best practices and evidence-based interventions, research findings can help practitioners to make informed decisions and improve outcomes.
  • To identify gaps in knowledge: Research findings can help to identify gaps in knowledge and understanding of a particular topic, which can then be addressed by further research.
  • To contribute to policy development: Research findings can be used to inform policy development in various fields, such as environmental protection, social welfare, and economic development. By providing evidence-based recommendations, research findings can help policymakers to develop effective policies that address societal challenges.

Characteristics of Research Findings

Research findings have several key characteristics that distinguish them from other types of information or knowledge. Here are some of the main characteristics of research findings:

  • Objective : Research findings are based on a systematic and rigorous investigation of a research question or hypothesis, using appropriate research methods and techniques. As such, they are generally considered to be more objective and reliable than other types of information.
  • Empirical : Research findings are based on empirical evidence, which means that they are derived from observations or measurements of the real world. This gives them a high degree of credibility and validity.
  • Generalizable : Research findings are often intended to be generalizable to a larger population or context beyond the specific study. This means that the findings can be applied to other situations or populations with similar characteristics.
  • Transparent : Research findings are typically reported in a transparent manner, with a clear description of the research methods and data analysis techniques used. This allows others to assess the credibility and reliability of the findings.
  • Peer-reviewed: Research findings are often subject to a rigorous peer-review process, in which experts in the field review the research methods, data analysis, and conclusions of the study. This helps to ensure the validity and reliability of the findings.
  • Reproducible : Research findings are often designed to be reproducible, meaning that other researchers can replicate the study using the same methods and obtain similar results. This helps to ensure the validity and reliability of the findings.

Advantages of Research Findings

Research findings have many advantages, which make them valuable sources of knowledge and information. Here are some of the main advantages of research findings:

  • Evidence-based: Research findings are based on empirical evidence, which means that they are grounded in data and observations from the real world. This makes them a reliable and credible source of information.
  • Inform decision-making: Research findings can be used to inform decision-making in various fields, such as healthcare, education, and business. By identifying best practices and evidence-based interventions, research findings can help practitioners and policymakers to make informed decisions and improve outcomes.
  • Identify gaps in knowledge: Research findings can help to identify gaps in knowledge and understanding of a particular topic, which can then be addressed by further research. This contributes to the ongoing development of knowledge in various fields.
  • Improve outcomes : Research findings can be used to develop and implement evidence-based practices and interventions, which have been shown to improve outcomes in various fields, such as healthcare, education, and social services.
  • Foster innovation: Research findings can inspire or guide innovation in various fields, such as technology and engineering. By providing new information and understanding of a particular topic, research findings can stimulate new ideas and approaches to problem-solving.
  • Enhance credibility: Research findings are generally considered to be more credible and reliable than other types of information, as they are based on rigorous research methods and are subject to peer-review processes.

Limitations of Research Findings

While research findings have many advantages, they also have some limitations. Here are some of the main limitations of research findings:

  • Limited scope: Research findings are typically based on a particular study or set of studies, which may have a limited scope or focus. This means that they may not be applicable to other contexts or populations.
  • Potential for bias : Research findings can be influenced by various sources of bias, such as researcher bias, selection bias, or measurement bias. This can affect the validity and reliability of the findings.
  • Ethical considerations: Research findings can raise ethical considerations, particularly in studies involving human subjects. Researchers must ensure that their studies are conducted in an ethical and responsible manner, with appropriate measures to protect the welfare and privacy of participants.
  • Time and resource constraints : Research studies can be time-consuming and require significant resources, which can limit the number and scope of studies that are conducted. This can lead to gaps in knowledge or a lack of research on certain topics.
  • Complexity: Some research findings can be complex and difficult to interpret, particularly in fields such as science or medicine. This can make it challenging for practitioners and policymakers to apply the findings to their work.
  • Lack of generalizability : While research findings are intended to be generalizable to larger populations or contexts, there may be factors that limit their generalizability. For example, cultural or environmental factors may influence how a particular intervention or treatment works in different populations or contexts.

About the author

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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  • Can Oncol Nurs J
  • v.27(3); Summer 2017

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Communicating your research

Several years of Research Reflections have provided instruction and supportive guidance to assist both novice and advanced scholars in conducting and appraising nursing research. From developing a strong research question to critically evaluating the quality of a published study, the ultimate purpose of nursing research is to disseminate findings in order to have an impact on clinical practice. This objective is contained within the notion of knowledge translation (KT). The Canadian Institutes for Health Research ( CIHR, 2016 ) defines KT as “a dynamic and iterative process” consisting of several steps that foster the creation, and subsequent dissemination, of knowledge for the purpose of improving the health of Canadians by strengthening healthcare services. A short list of additional terms imbued with similar purpose and meaning to KT include knowledge exchange, implementation, research utilization, diffusion, and knowledge transfer. Graham and colleagues (2006) suggested that confusion arising from multiple methodologies and theories for disseminating research findings be clarified to ensure that they are not “lost in knowledge translation” (p.13). Indeed, for both novice and experienced researchers an awkward and frustrating disconnect can exist between generated research knowledge and crucial stakeholders it was meant to inform. Unless research results are communicated with others in a way that is effective and meaningful, potentially important and practice-changing knowledge could slip into the obscurity of a file cabinet or rarely-cited manuscript.

Communication is the key to disseminating research results. Communication is commonly defined as a verbal and nonverbal means of exchanging information, but it also embodies the notion of making connections and building relationships. Therefore, learning how to effectively communicate with a variety of audiences about research is an important skill. The most familiar ways in which nurse researchers communicate research results is by publishing in the academic literature and doing conference presentations (both oral sessions and posters). These strategies do allow the sharing of research findings with specific audiences, and probably target higher level stakeholders but, ultimately, may not generate long-lasting results or improvements in clinical practice. In developing a comprehensive communication plan, researchers are being encouraged to not only be creative in how they communicate findings, but to draw on an evolving body of theory as to how knowledge actually gets taken up in practice.

Effective communication consists of both obtaining an intended outcome, as well as evoking a vivid impression. Ponterotto and Grieger (2007) suggested that improved communication of research results is associated with strong research skills, as well as the use of “thick description” in targeted writing. Indeed, acting like a marketing executive, in order to effectively communicate about research findings, the researcher needs to carefully construct a communications plan that incorporates creative means to target a variety of audiences. Variety is not only the spice of life, it also increases the opportunity for knowledge uptake and dissemination, thereby simultaneously raising the likelihood that research findings will find a way into clinical application.

Some inspired and impactful ways that researchers can communicate their research include:

  • performative (or interpretive) dance
  • curating exhibits at local museums or art galleries
  • authoring colloquial books, magazine articles, and newsletter pieces
  • hosting open-forum philosopher’s cafés (for example, the CIHR “café scientifique”)
  • writing theatre-based performance pieces
  • facilitating focus groups and round table discussions
  • doing on-site in-services for nursing staff
  • developing blogs and project-specific websites
  • utilizing social media platforms like Twitter, Instagram, and Facebook
  • posting mural or graphic poster projects in public spaces or business lobbies
  • creating an “explainer video” to post on YouTube or organizational websites
  • producing a colourful brochure or flyer highlighting key points and findings
  • partnering with other researchers working on similar research questions
  • regular, strategic networking with clinicians and other stakeholders.

This is just a sampling of strategies researchers can utilize to capture the attention of target audiences and disseminate findings in a way that is both resourceful and consequential. Each idea can build and strengthen relationships between the researcher, the research findings, and a greater community that may be interested in this knowledge.

While there is no ‘right’ method to communicate knowledge gleaned from research, it is possible to elevate knowledge translation strategies to maximize impact. Ask yourself, ‘what is the ultimate goal for this research?’ Is it to impact clinical practice, describe a phenomenon, or improve health outcomes? Carefully consider who the best audiences might be to understand and respond to the research findings. Is it front-line clinicians? Students? Advanced practice nurses? By naming the group (or groups) that might benefit from the findings and then marrying their community priorities and values with the overarching goals for research dissemination, the researcher can generate innovative and authentic ideas to sharpen and amplify communication strategies.

  • Canadian Institutes of Health Research. Knowledge translation at CIHR. 2016. Jul 28, Retrieved from www.cihr-irsc.gc.ca/e/29418.html .
  • Graham I, Logan J, Harrison M, Straus S, Tetroe J, Caswell W, Robinson N. Lost in knowledge translation: Time for a map? The Journal of Continuing Education in the Health Professions. 2006; 26 :13–24. [ PubMed ] [ Google Scholar ]
  • Ponterotto JG, Grieger I. Effectively communicating qualitative research. The Counseling Psychologist. 2007; 35 (3):404–430. doi: 10.1177/0011000006287443. [ CrossRef ] [ Google Scholar ]

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research findings newsletter

150+ Newsletter Ideas You Can Write About All Year Long

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Newsletter writing is a constant endurance test. Coming up with ideas every week gets trickier as you release more issues. The topic well starts to run dry, and you start looking for ways to keep generating them.

research findings newsletter

This blog post has more than 150 newsletter ideas to inspire you throughout the year. Best of all, many of them are repeatable to fill out your editorial calendar. You’ll get some ideas to use year-round and others to write for certain times of the year.

In this article:

Tell a personal story

Share thoughts on a recent news story, round up interesting links you’ve read recently, interview an expert in your subject area, write a “best of” list, send a roundup of your most popular newsletter issues, send a poll or survey to your readers, share a recent blog article, compile a list of your best tips, round up interesting tweets, recommend other newsletters, explain how to do something that you’ve learned, share interesting research/stats, or share your own research findings, predict what you think will happen in your subject area in the future, write a product review or compare two products, ask your readers a question, then share their answers, share an opinion that goes against conventional wisdom, offer a coupon or something for free, attend an event and share a recap, discuss something that’s trending in your niche, answer questions frequently asked on google, share a story from one of your newsletter readers, write a behind-the-scenes story, write a travel story related to your niche, teach a lesson you’ve learned from experience, share your favorite seasonal recipes, create a checklist of must-have items, send your readers a free template, write about something that happened in history from a new or unique angle, share a roundup of the best podcasts in your niche or industry, or a roundup of the best youtube channels, let a guest author write a newsletter issue for you, or guest on another writer or brand’s newsletter, january newsletter ideas, february newsletter ideas, march newsletter ideas, april newsletter ideas, may newsletter ideas, june newsletter ideas, july newsletter ideas, august newsletter ideas, september newsletter ideas, october newsletter ideas, november newsletter ideas, december newsletter ideas, make newsletter creation easier with the wordpress editor, year-round newsletter ideas.

Visit this list of ideas when you need a newsletter topic at any time of the year:

Personal content gives your readers a human to associate with your newsletter. A story about your past or daily life can make your email more memorable.

If you run a newsletter for a business, you can also integrate your story with a promotion or curated product collection. For example, Penzeys Spices sold a special spice box for the founder’s 20th wedding anniversary, and he shared personal anecdotes about his marriage throughout the promotion.

research findings newsletter

Newsletters are a timely medium, so why not embrace that nature by mentioning recent events in your issues?

If you want to keep your tone light, this practice doesn’t mean you have to cover a heavy subject like politics or world-changing events. Maybe there’s a new dance taking over TikTok, or your favorite product’s packaging changed.

Many newsletters headed by a single person include a section for interesting articles they read since the last issue. You can join in on this practice whether you have a solo or team operation.

Use an app like Pocket or browser bookmarks to save any good reads you come across. Then, when it’s time to write your newsletter, you’ll have them on hand to turn into a list.

Inviting experts to interview for your newsletter is a win-win situation for everyone. You get original content from a new perspective, and the expert gets exposure in a new place.

Some newsletters make these interviews a staple, like Masooma Memon’s Content Workshop . She uses a repeatable formula for the questions she asks interviewees, highlighting their different approaches to content.

research findings newsletter

This classic listicle format for blog posts also works well for newsletters. Think of the best items in a category, such as articles about a subject or products that serve a certain purpose. Then, organize them into a list with clear sections and visuals.

Once you have a solid backlog of newsletter issues to work with, you can use it to create new content. Check your newsletter platform’s analytics to find your most popular issues, then share a list of them with new commentary. This format works especially well for the end of the year and milestones like your newsletter’s anniversary.

Pro Tip : Even if you decide not to use the roundup newsletter format, watching analytics is key to your newsletter’s success . Keep an eye on those numbers.

Let your readers get in on the fun by sending a survey or poll to your subscribers. Ask them about their favorite newsletter topics, their general interests, or fun details like their favorite hobby.

From there, you can use their answers to inform future issues or share in your next issue.

If you need a survey tool to get started with, WordPress.com is integrated with Crowdsignal . Crowdsignal makes it easy to run surveys, quizzes, and polls, either on your website or via email.

Many company newsletters update readers on the latest posts to appear on the company’s blog. You can share your recent content in a dedicated issue or do it to supplement issues on other topics.

Freshbooks has a dedicated blog newsletter that rounds up its latest articles:

research findings newsletter

People read newsletters because they want to learn someone’s opinion or expertise. Compiling your best advice in one of your newsletters addresses that desire and builds your authority in your niche. (Of course, make sure your tips relate to your main subject area in the first place.)

If you’re stumped on what tips to share, search topics related to your niche on social media to see what questions they have. You might also have questions you get from your readers, customers, or followers. 

When you work in a niche with an active Twitter community, the tweets available on the subject make a great source of inspiration. Use Twitter’s bookmark function to save good tweets over time, then round them up in a newsletter issue.

You could also regularly highlight tweets as part of your newsletter format, like Peak Freelance :

research findings newsletter

Give your readers some newsletter reading recommendations by listing other newsletters you find interesting. Share good newsletters in your niche or suggest ones you like to read yourself.

Nothing beats first-hand experience. Tell your audience how to do something you learned yourself to spark their interest and build their trust.

You can make an entire newsletter out of this practice, like Adrienne Smith’s newsletter sharing her content marketing tips based on experience:

research findings newsletter

Find any fun facts as you do research for work or learn more about your niche? Share them with your newsletter readers and explain their relevance to what you do.

If you’d like to incorporate more stats and research into your newsletter, try searching “state of (topic)” to find reports or pay attention to news in your subject area.

Newsletter creators that do original research as part of their jobs have a goldmine of content to work with. Share the highlights from a recent report. Or create a series of issues based on your research findings with each issue elaborating on one.

This newsletter concept works well if you have deep expertise in your subject area. Based on your experience in your niche, predict future trends. You could make predictions at the end of the year for the next year or think forward to the next few months.

Review a product relevant to your newsletter topic or compare two of them to mix up your issues. Note that the products in question don’t have to be physical — they can be software or digital downloads as well.

For guidance on writing a product review or comparison, check out our blog post templates and their accompanying tips. Then, structure your newsletter issue like a micro-blog post.

Here’s another way to collaborate with your readers on your content. Ask them a question through your newsletter or social media, then share your conclusions on their answers in your next issue.

Your question can be funny or serious. For example, you could debate how you cut a sandwich or ask about what direction to take your newsletter.

In the content world, we often focus on following best practices or search engine trends to keep up. These habits make it easy to build on conventional ideas instead of thinking about what you can bring to the table.

Consider what unique opinions you can bring to your niche. Sometimes, all it takes is sharing what you genuinely believe, as Justin Pot does in his newsletter. His ideas, like “ never apologize for being offline ,” come from his experience, not from trying to be counterintuitive.

research findings newsletter

Deals bring old customers back and make your entry point more accessible for new customers. Even if you don’t sell physical items, you can offer a free resource or partner with another business to provide a coupon.

Take inspiration from ecommerce deal emails for your copy and design. Use graphics and text that stands out to direct readers to your coupon, like in this email from Stash Tea:

research findings newsletter

Got something exciting going on in your area of expertise or interest? Let your readers in on the fun by attending and writing an exclusive recap. Your event recap issue could include your personal experience with the event and cover any major beats.

Bonus points for taking original pictures to go along with your issue. (With any required permission, of course.)

Pay attention to the topics people in your niche talk about and share your take on them in your newsletter.

How can you tell what’s gaining traction? You can plug keywords related to your subject area into Google Trends to see. Or, you could check on Twitter by visiting the Explore tab or looking at the topics on the right-hand side of your desktop feed.

Google’s algorithm lends itself to connecting the questions people ask. You can use this technology to inspire your future newsletter issues.

Search for a question related to your niche and see if there’s a “People also ask” section in the results. Here’s what I got searching “how do I build a fire”:

research findings newsletter

You can also see what Google autofills when you search a question to get related questions. Here are the results for the same term:

research findings newsletter

As you send out your newsletter, you might find your readers sharing their experiences related to your content. (And if not, start asking your readers questions they can answer by replying to your emails.) With their permission, share their experiences and add your commentary in one of your future issues.

You can also share other personal tidbits from your subscribers’ lives, like in the “The Long Tail” sections in TTT’s Rich Snippets newsletter :

research findings newsletter

While the happenings at your home or office are obvious to you, readers often don’t have a clue what goes on behind the scenes. Share glimpses into your life or work that subscribers don’t normally get.

If you run a newsletter for a company or organization, this newsletter topic gives you a great chance to collaborate with other departments. Show what your graphic designer or director of finance does to keep your team going.

Travel comes up in many subject areas, even if it doesn’t have a direct connection. If you go on a trip relevant to your newsletter topic, cover it in a future newsletter issue.

For example, if you write about a professional niche, you probably won’t get away with writing about your beach vacation. But, you could tell a story about your journey to a conference related to your subject area.

What knowledge did you gain from experience in your subject area? Share those lessons with your readers. Those tidbits of knowledge will be more memorable thanks to their personal aspects.

For example, in one of his newsletters for Everyone Hates Marketers , Louis Grenier shared three things he was wrong about to teach a lesson:

research findings newsletter

This topic idea works in very specific contexts, but when it does, it adds a fun touch to your content. If you already share personal anecdotes and interests in your newsletter, you can add seasonal recipes to your repertoire. And, of course, food newsletters will thrive with this subject. 

What do your readers need to have to achieve their goals? Make a checklist of necessities for a situation relevant to your niche. For example, if you write about electronics, you could create a list of gadgets to bring on an outdoor trip.

If you want to teach your readers how to do something or make their lives easier, free templates help you reach that goal. You can make templates for documents, emails, checklists, and other resources your subscribers use.

Plus, if you already have paid templates, people who download a freebie will get a taste of your capabilities.

When you need examples to use in your newsletter, the past has plenty to provide. Think of some of the historical events you find interesting and see if they have any lessons that connect to your niche. You could also share fun history facts in a recurring section of your newsletter if they work with the rest of your subject matter.

Over the past decade, podcasts earned their place as a medium of their own. Add your favorite podcasts in your subject area to a dedicated feed in your podcast app. Then, once you have enough to write about, share them in an upcoming newsletter email.

My suggested tactic for rounding up newsletters also works for YouTube channels. Follow your preferred channels on your main YouTube account or a burner, then write about them.

One route for collaboration in newsletter content is to ask figures in your subject area to become guest writers. Just like with interviewing, everyone can benefit.

You can also act as a guest author yourself for someone else’s newsletter. Keep an eye out for newsletters in the same niche as yours and offer to guest write for one

Monthly newsletter ideas

Turn to these holidays when you want to write something seasonal or fill out your newsletter calendar in advance. You can find more of them at National Today , including ones relevant to cultures all over the world.

  • New Year’s Day (1st)
  • World Typing Day (8th)
  • Home Office Safety and Security Week (8th-14th)
  • International Parity at Work Day (11th)
  • Organize Your Home Day (14th)
  • International Hot and Spicy Food Day (16th)
  • Tenderness Towards Existence Day (19th)
  • Better Business Communication Day (23rd)
  • Data Privacy Week (24th-28th)
  • Global Community Engagement Day (28th)
  • International Boost Self-Esteem Month (1st-28th)
  • Freelance Writers Appreciation Week (6th-12th)
  • International Networking Week (6th-12th)
  • International Week of Black Women in the Arts (7th-15th)
  • International Day of Women and Girls in Science (11th)
  • International Book Giving Day (14th)
  • Annoy Squidward Day (15th)
  • Random Act of Kindness Day (17th)
  • World Day of Social Justice (20th)
  • Telecommuter Appreciation Week (27th-March 3rd)
  • International Women of Color Day (1st)
  • International Women’s Week (4th-7th)
  • World Information Architecture Day (5th)
  • International Women’s Day (8th)
  • International Fanny Pack Day (11th)
  • World Sleep Day (17th)
  • International Read to Me Day (19th)
  • International Color Day (21st)
  • International Waffle Day (24th)
  • World Data Backup Day (31st)
  • International Customer Loyalty Month (1st-30th)
  • International Fact-Checking Day (2nd)
  • World Party Day (3rd)
  • International Be Kind to Lawyers Day (11th)
  • International Haiku Poetry Day (17th)
  • World Day for Animals in Laboratories (24th)
  • World Penguin Day (25th)
  • Stop Food Waste Day (28th)
  • World Day for Safety and Health at Work (28th)
  • International Astronomy Day (29th)
  • Zombie Awareness Month (1st-30th)
  • World Press Freedom Day (3rd)
  • Red Cross Week (4th-10th)
  • Star Wars Day (5th)
  • UN Global Road Safety Week (12th-16th)
  • International Hummus Day (13th)
  • International Day Against Homophobia, Transphobia, and Biphobia (17th)
  • International Tea Day (21st)
  • International Day for Biological Diversity (22nd)
  • World Dracula Day (26th)
  • International Tabletop Day (3rd)
  • World Caring Day (7th)
  • World Food Safety Day (7th)
  • Oxfam Water Week (11-17th)
  • International Axe Throwing Day (13th)
  • World Tessellation Day (17th)
  • World Rainforest Day (22nd)
  • UN Public Servants Day (23rd)
  • International Day of the Seafarer (25th)
  • International Asteroid Day (30th)
  • International Zine Month (1st-31st)
  • World UFO Day (2nd)
  • World Chocolate Day (7th)
  • International Rock Day (13th)
  • International Nonbinary Peoples Day (14th)
  • World Day for International Justice (17th)
  • International Chess Day (20th)
  • Spoonerism Day (22nd)
  • International Self-Care Day (24th)
  • International Day of Friendship (30th)
  • World Wide Web Day (1st)
  • International Beer Day (4th)
  • International Day of The World’s Indigenous People (9th)
  • Vlogging Day (10th)
  • International Youth Day (12th)
  • World Calligraphy Day (16th)
  • World Photo Day (19th)
  • International Homeless Animals Day (19th)
  • International Strange Music Day (24th)
  • International Lottery Day (27th)
  • World Letter Writing Day (1st)
  • International Day of Charity (5th)
  • Fight Procrastination Day (6th)
  • World Literacy Day (8th)
  • International Sudoku Day (9th)
  • World Engineers Day (15th)
  • Global Company Culture Day (18th)
  • Talk Like a Pirate Day (19th)
  • Love Note Day (26th)
  • International Right to Know Day (28th)
  • International Coffee Day (1st)
  • International Music Day (1st)
  • World Space Week (4th-10th)
  • International Day of Peaceful Communication (7th)
  • World Post Day (9th)
  • World Mental Health Day (10th)
  • World Standards Day (14th)
  • World Students’ Day (15th)
  • International Capslock Day (22nd)
  • International Animation Day (28th)
  • World Vegan Day (1st)
  • World Freedom Day (9th)
  • Go to an Art Museum Day (9th)
  • World Usability Day (10th)
  • International Fraud Awareness Week (12th-18th)
  • International Tongue Twister Day (13th)
  • World Kindness Day (13th)
  • International Girls Day (14th)
  • Steve Irwin Day (15th)
  • International Cake Day (26th)
  • World Computer Literacy Day (2nd)
  • World Wildlife Conservation Day (4th)
  • Pretend to Be a Time Traveler Day (8th)
  • International Day of Veterinary Medicine (9th)
  • International Mountain Day (11th)
  • International Shareware Day (11th)
  • International Tea Day (15th)
  • International Migrants Day (18th)
  • International Dalek Remembrance Day (21st)
  • New Year’s Eve (31st)

Even as you use our newsletter ideas for inspiration, you’ll find that the process still takes time and dedication. Streamlining repetitive tasks like hosting and formatting will save you time for thought-intensive actions like brainstorming and writing.

Add a WordPress newsletter plugin to your site to handle website creation, blogging, and newsletter writing in one place. All your website and newsletter content will have a home at WordPress, making it easier to write and publish.

Related : How to Start a Successful Newsletter

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About the author, melissa king.

Melissa King writes actionable blog posts about content, marketing, and productivity for tech companies. Find more of her work at melissakingfreelance.com.

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Research Connection Newsletters

Read about AFSP-funded research studies to learn more about innovative ways to prevent suicide.

Our research studies

AFSP-funded research has produced ground-breaking new information for the field of suicide prevention— identifying alterations in brain structure and function that are associated with suicide, developing treatments to give people at risk tools to combat their troubling thoughts and prevent suicidal behavior, and determining that barriers on bridges can reduce suicide rates from jumping without substantial increases in deaths from nearby bridges. Findings like these have increased our understanding of the mechanisms that underlie suicide and shaped prevention efforts in the U.S. as well as other parts of the world.

Read more about selected research findings below.

Adolfo Sequeira, Ph.D.

Can Specific Genes in the Blood Help Predict Suicide Risk?

Dr. Adolfo Sequeira set out to test a new method of analyzing matched brain and blood samples to see if differences in gene expression (biomarkers) existed in both the brain and the blood between individuals who died by suicide and those who died of other causes.

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Highlighting the True Connection Between Research and Suicide Prevention

In those moments when a supposedly “non-science person” backs away because they find the idea of science and research dry or scary, it reminds me of the need to build that connection, so we can develop people’s interest and understanding of the important role research plays in preventing this leading cause of death.

Using Technology to Measure Suicide Risk in Teens Post-Hospitalization

Dr. Catherine Glenn, of the University of Rochester, and her colleagues set out to examine if new methods of monitoring short-term suicide risk and warning signs are feasible and acceptable (i.e., appropriate and able to be carried out) for adolescents at increased risk for suicide attempts.

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Bringing Suicide Research to Students in Texas

Upon learning about AFSP’s Research Connection program, in which suicide prevention researchers come to speak about their studies to general, lay audiences in one’s local community, it seemed fitting for me to host an event, and help to highlight the importance of suicide prevention research here at home.

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Neuroimaging and Suicide Prevention Research: Reviewing the Last Two Decades

Can neuroimaging connect specific brain structures and functions with suicidal thoughts and behaviors?

Research Connection: Is There a Link Between Job Stress and Suicide?

The true relationship between employment and suicide is more nuanced.

Risk and Protective Factors for Suicide Among Adolescents: A Look at Gender Identity and Sexual Orientation

Do risk and protective factors for suicide differ among adolescents depending on their gender identity and sexual orientation?

What are the risk factors for suicide in rural Chinese elderly?

Learning from this study in China can help us to understand more about what contributes to suicide around the world.

Can Addressing Suicidal Behavior and Alcohol Use Together Prevent Suicidal Behavior by Teens?

Is a brief MI intervention helpful to adolescents hospitalized for suicidal behavior who also use alcohol?

Can Medication for the Treatment of Nightmares Also Reduce Suicidal Ideation in People with Post-Traumatic Stress Disorder?

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Are There Genetic Risk Factors for Suicide?

Do genes play a role in determining suicide risk, regardless of psychiatric diagnosis?

Meg Graf

Bringing the Results of Suicide Prevention Research to Local Communities: A Spotlight Interview with Meg Graf

Meg Graf of Illinois discusses her personal connection to the cause, and how her community has benefited from the program.

How Do Healthcare Professionals Identify Suicide Risk in Cancer Patients?

The findings of the study could inform the development and use of helpful interventions to reduce suicide risk.

Are There Health Consequences When an Individual is Bereaved by their Spouse’s Suicide?

What are the short-term and long-term health consequences for people bereaved by their spouse’s suicide?

Why Do Adolescents Attempt Suicide?

For both researchers and clinicians to gain a better understanding of what contributes to an individual’s suicide attempt, Dr. David Klonsky of the University of British Columbia developed the Inventory of Motivations for Suicide Attempts (IMSA), based on several widely accepted theories of suicide.

How Do Emotions and Experiences Combine to Provoke Suicidal Ideation and Behavior?

In a study conducted by Dr. Lori N. Scott at the University of Pittsburgh, EMA was used to look at the specific relationship between participants’ emotions, interpersonal experiences, and suicidal ideation and behavior over time.

Does the Way Media Reports on Suicide Impact Rates of Suicide?

A study conducted by Dr. Mark Sinyor looked at the effect of a barrier limiting access to lethal means on the rate of suicide, as well as the impact of media attention.

Is it Possible to Assess Short-Term Risk of Suicide?

Although we’re relatively good at knowing if someone has longer term risk factors for suicide, we are not as good at assessing if someone is at risk within hours, days or weeks.  In addition, the time between someone having a suicidal idea and engaging in suicidal behavior can sometimes be very short.

Can a Community Program Reduce Suicidal Ideation and Behavior in Latina Adolescents?

Suicidal ideation and suicide attempts occur at higher rates in adolescent Latinas than among girls from other ethnic groups.

Stress and Genes Linked to Suicide Attempts

Do genes related to stress influence suicidal behavior?

Crisis Counselors Use Safety Planning to Prevent Suicide

Can incorporating Safety Planning Intervention (SPI) into crisis calls aid suicide prevention?

Your Teen Has Just Made a Suicide Attempt, Now What?

How can families offer support to teens who have attempted suicide?

Understanding Recent Changes in Suicide Rates Among the Middle-Aged

Why are suicide rates increasing among the middle-aged?

Surviving Prostate Cancer Yet Thinking About Suicide

What are the suicide risk factors for survivors of prostate cancer?

Understanding Genes Can Lead to Better Treatment of Depression

How do genes present in those with MDD affect suicidal ideation?

Connection makes a difference

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125 Newsletter Ideas That’ll Impress Your Readers For Sure

research findings newsletter

Wishing you had more newsletter ideas in your swipe file? 

Consider your wish granted. And, nope, it’s no genie doing that for you, but this blog post. We’ve packed it with fresh email newsletter ideas that you can take for a spin anytime you like. 

So whether you’re only starting a newsletter or someone who’s looking to spice up their email marketing with engaging newsletter content, you’ll find this idea bank pretty helpful. 

Let’s get on with it: 

125 audience-engaging newsletter ideas to try today 

1. interview industry experts.

Planning to create original newsletter content to turn your subscribers into loyal readers? Well, this is it. Pick brains and pass on what you learn. 

Headstart Copywriting does the same in their email newsletter . They refer to interviews with marketing leaders as “fireside chats” for readers’ inboxes. 

2. Interview inspiring people

You don’t need to limit interviews to talking to experts only. 

Leah Ryder who runs the Write | Werk newsletter takes a different approach (or, rather an empowering approach) by interviewing females who are crushing it in the content marketing space. 

interview newsletter idea

3. Host a poll

Yep. It’s one of the most fun things to put in a newsletter — says the one who always opens The Daily Carnage Newsletter just to cast my vote in the interesting polls they send daily. 

poll newsletter idea

4. Share what you’ve published 

You don’t always need to create new content, you know. You can share your blog posts instead. 

To keep the workload light, share your blog post’s intro in the email or write a few lines and hit send as Brian Dean does: 

update newsletter idea

Alternatively, use the Trello approach to newsletter-ing by sharing a roundup of all that you’ve published with a click-worthy CTA: 

latest content newsletter idea

Source  

5. Start conversations

Your newsletter doesn’t have to be formal. Stir conversations with readers just as Joe Pulizzi does in The Random Newsletter: 

long form newsletter idea

6. Share a case study

But, hang on. Don’t knock out a salesy, self-praising case study and call it a day. Instead, make it about your reader. Here’s some inspiration:

case study newsletter idea

7. Share a post from a guest blogger

Have a popular blog that welcomes posts from guest bloggers? Why not share the guest post with your email list. Perhaps, you can add your commentary to the guest content too. 

8. Share quick tips

You can always share some quick tips with your subscribers too. Remember, you can discuss one tip or give some quick tips in bullet points. Just like in this edition of the Brevo Marketing newsletter:

quick tips newsletter idea

9. Share stepwise tactics

This one is one of my favorite newsletter themes as it gives quick advice to the reader by sharing actionable steps about something. 

Want to see it in action? Read Do More, With Less from Demio: 

step tactics newsletter idea

10. Share an actionable idea

Not big on sharing steps? Do it the Indie Hackers way by sharing one action idea that’s laid out in a paragraph or two. 

action tip newsletter idea

11. Share facts 

Yep. Facts are amazing and easy to read and digest. And, if you can cherry-pick the most interesting ones, you’d end up giving your subscribers a lovely treat! 

12. Talk about what you’re reading or eating or even dreaming about 

That adds a human touch while giving a bit of behind the scenes peek into your mind. 

Kevan Lee’s newsletter has a dedicated newsletter section on what their team’s reading. 

recommendation newsletter idea

13. Hiring? Spread the word 

The Animalz team does that. You can also ask subscribers for referrals.

hiring news newsletter idea

14. Curate job openings 

Another approach here is to gather job openings relevant to your email list and send them out in your newsletter. 

Christina Pashialis does that for her ContentUK newsletter: 

open positions newsletter idea

15. Share how-to guides 

You can also take an educative approach to your newsletter theme. Give a breakdown of how to do X or Y. Or, if you’re big on publishing mighty guides as we do, share them with your readers. 

16. Curate great content from around the web 

If you’re into curation or gathering the best reads that you think will interest your readers, serve them to your subscribers in your email newsletter. 

Here’s Marketing Spark curating links: 

curated content newsletter idea

17. Don’t just curate, share your opinion too 

Honestly, this shows you actually read what you share in your emails, making it an awesome newsletter idea. 

James Whatley’s Five things on Friday was all about this: 

opinion newsletter idea

18. Share an interesting tweet or Facebook post

In his weekly newsletter, Jimmy Daly shares a “Tweet of the Week.” 

social media post newsletter idea

If you or someone on your team tend to be active on any social media, you can always make this idea a regular section in your emails. 

19. Share social proof 

Did someone just say something nice about you? Spread the word! 

20. Talk about what’s up… in bullet points 

One of the best newsletter ideas I’ve seen comes from Nick Parker. In The Journal of Messy Thinking , Nick goes on to talk in bullet points, making the email ultra-easy to read. 

See for yourself: 

bullet points newsletter idea

21. Send a letter from a key team member

This can help you bond well with your target audience. For instance, your CEO could write to your readers. 

Lauren McGoodwin, the Founder and CEO of Career Contessa, sends out a monthly email where she talks life, what’s happening, and stuff like that. She’s pretty much rocking it, making her letter one of the best monthly newsletter ideas.

letter from a key member newsletter idea

22. Give an insider peek 

Have a cute pet picture that’s been circulating your company’s Slack channel? Did your team have virtual drinks? Share that with your readers — these are all excellent newsletter content ideas. 

Want to see this in a real newsletter before you go about executing this newsletter idea? Check out Column Five Media’s #inspiration Slack channel that they shared in their email: 

insider's peek newsletter idea

23. Spotlight someone to follow in the industry

Love finding new people to follow on social media? Share the love like Dennis Shiao does: 

spotlight industry leader newsletter idea

24. Hand out an insider’s dos and don’ts list 

Where checklists are common, dos and dont’s give people a quick idea of what to avoid and what to stick with. So you can always tap into this newsletter idea. Or, make lists part of your newsletter theme. 

25. Share a tip of the month 

If you’re looking for monthly newsletter ideas, this one’s for you. But there’s a lot more to share on a monthly note than a tip. You can play with sharing a monthly interview, how-to video guide, gated content asset, even free consultation sessions. 

James Tennant, Founder of Converge does this well by sharing monthly trending keywords in their TrendingUp newsletter: 

tip of the month newsletter idea

26. Share news of your community

Have a Facebook group? Share what people are talking about. Do you host a Twitter chat? Discuss what you’ll be chattin’ about. 

It’s a great way to create FOMO (Shh! Don’t tell anyone, but I’ve joined several communities this way — cause FOMO, you know!)

 27. Recommend podcasts to listen to

If you’re an avid podcast listener, this is a useful idea. You can share a podcast to listen to, a podcast episode that’s Thor-level worthy to tune into, or even discuss an episode. There are several newsletter ideas here, really! 

28. Share what’s up on your podcast

Have a podcast yourself? High-five because that can be one of your newsletter themes. And if you’ve some email copywriting chops, you can drive significant traffic to your podcast. 

29. Share your Spotify list

The real purpose of a newsletter is to build relationships . And if music can bring you closer to your readers, why not share your playlist with them!

30. Share new features and how to use them 

New and old features that your software offers can both make great newsletter content. Wondering how? By teaching subscribers how to use them. 

The Miro team does the same in this newsletter: 

new features newsletter idea

You can also take a different approach by creating an explainer GIF like this email does.

31. Create a fav-feature series and loop in employees

This is another of the fun things to put in a newsletter. 

But… here’s the interesting bit: instead of tooting your own horn, get your employees/teammates on board to talk about their favorite feature of your software.

Even better, create a customer favorite feature series.

32. Share lessons you’ve learned

Another one of the best work newsletter ideas is sharing small nuggets of what you learned. It could be something you picked up on a new project you just wrapped up or something you observed as you looked at the trends. 

Here’s David Perell sharing wisdom in Monday Musings: 

lessons learned newsletter idea

33. Package lessons from folks in the industry

You can always pass on key takeaways from industry experts too. Eddie Shelyner does that a lot in his newsletter: 

lessons from industry leaders

 34. Share a roundup of what you’ve published 

This could be an yearly roundup or quarterly one. Call it ‘the best of 2020’ or ‘the best of this quarter.’

35. Discuss X things you wish you knew when

Yep. People love these. Not only because they give them a quick learning opportunity, but because they get to see what you struggled with as a starter. 

 36. Talk mistakes 

Like common mistakes content marketers make or common mistakes people make when making sushi. Any observations that help your readers will do. 

 37. Point out mistakes you made

Want to connect more with your subscribers? Open up and tell them what mistakes you learned doing something. 

 38. Celebrate with your subscribers

Been doin’ well in your business? Launched a new feature? Go on. Tell your achievement to the world.

 39. Dive into a story from history 

Fenwicks’ Chris Gillespie does this best: 

story newsletter idea

But remember: you can’t just pull any story from the archives. You need one that resonates with your target audience and teaches them something. 

40. Tell a childhood story 

Stories know no bounds. You can pick one from anywhere such as your childhood. 

41. Shoutout to people you appreciate

Make this one of your newsletter themes. Just as Ann Handley has:

shoutout section newsletter idea

42. Write case studies 

Yes, you can always link back to case studies you publish on your site, but this is a different approach. Your newsletter content can be all about a case study that you write for it. 

Zero to Marketing does this. Here’s a peep: 

analysis newsletter idea

43. Go all in with teardowns 

Remember how fascinating taking apart a toy used to be? Newsletter content that breaks down things is also equally interesting so why not give it a go? 

Here’s how Val Geisler introduces tear downs in her Open Rates newsletter:

teardown newsletter idea

 44. Give practical examples 

Examples are the jewel in any content’s crown, be it newsletters, blog posts, even books. So be like Harry Dry who teaches a lot, but with each point he makes, he gives an example — one of the best things to put in a newsletter. 

practical example newsletter idea

 45. Analyze a sub-niche 

Want to get really, really specific with subscribers? 

Go deep into your field and pick out a topic that would interest your audience. Then fangirl over it with your readers. 

Here’s a newsletter example: the Font Review Journal obsesses over typeface designs and analyzes them in its emails. 

subniche analysis newsletter idea

46. Think up a series 

This could be any series — a bookathon takeaway series or a “3 shorts” series that looks at three news events in bullet points as Divinations does:

series newsletter idea

47. Share a video series 

You can also do a video series. Creating Loom tutorials is easy so you can hit record and talk about your favorite marketing campaigns, the best virtual events you’ve attended, or even the Twitter chats you join. 

48. Share a tips-based video in your company newsletter

Not sure if you can pull together a video series? Take it slowly. Talk about one feature or just about any one thing in your video and test the waters. 

 49. Encourage subscribers to ask questions 

This is another great newsletter idea to put into practice. You’d be surprised to see how adding a small question can get people to hit reply and chat with you. 

 50. Talk news

Hang on! We reached 50 newsletter ideas. 50 Boy, oh boy! You’ve got work to do on that newsletter of your’s. 

Circling back… News can be one of the things you put in a newsletter or your email content can be centered around it. Your call. Morning Brew focuses on the latter.

 51. Share industry-specific news 

You can also take a magnifying glass to news distribution by talking about industry-specific news. 

So, instead of going all in CNN style, adopt the specific Animal Planet mode. The Hustle , for instance, focuses on tech and business only. 

 52. Let graphics do the talking 

Visuals always make good newsletter ideas! Since we’ve already talked about adding videos, it’s only natural we add graphics to this newsletter ideas list. 

Besides, there’s a lot of scope to be creative here. Minimum Viable Planet, for example, tackles a serious topic with good graphics and humor.

graphic Newsletter

 53. Share easy to digest hacks 

For example, you can share productivity hacks, but keep them short so they’re easy to read. 

 54. Discover, discover, and share 

If you’re an explorer, this one’s for you. You can add what you discover as one of your newsletter themes. Or, make your newsletter content about it — whatever works for your readers. 

55. Break down tough concepts into simple to understand ones

Your newsletter content can make life easy for its readers too. Just as Technically does. The brains behind it break down technical concepts and use emoji-laden sections to break out concepts. 

 56. Help people make sense of things

This is another useful newsletter content idea. Master something and then teach it to others. I know how to use Trello so I can write emails explaining how to hack into the project management app. 

Plus, here’s a real-life newsletter example: Kyle Akerman who explains Google analytics (in tips) to busy marketers.

 57. Share a promo video

Oh and before I forget, there’s another way to tap into video in your emails. Create a promo!

promo video newsletter idea

 58. Tell what’s up 

A lot of people in your audience don’t have the time to look up from their desk to check out what’s new. The solution? Give it to them. Just as Goodreads tells me which new books come out each month.

monthly update newsletter idea

 59. Share reports in a few lines 

People rarely read word for word . They just skim read stuff. 

So it makes sense to assume that only a handful read full reports, which gives you the opportunity to do the reading and summarizing work. 

Trends.vo does just that for their readers:

report summary newsletter idea

60. Share insights

We’ve talked about adding tips, hacks, and how-tos to your newsletter content. Doesn’t make sense if we miss insights, right? 

Think with Google ’s emails share that kind of gold. You can too.

insights newsletter idea

 61. Highlight the best product deals for your readers 

Alert readers about discounts, limited time deals, and the like as AppSumo’s emails do and they’ll thank you a ton for it.. 

 62. Answer reader questions 

Another one of the best monthly newsletter ideas is to host a Q&A session in your emails. Or, ask questions in every email and answer them as your newsletter content in the next letter. 

Lenny does this in this newsletter:

answer reader questions newsletter idea

63. Teach how to make things 

This could be anything from starting a blog to running a newsletter. 

Jay Acunzo’s newsletter themes revolve around building brands, content marketing, creativity, podcasting, and stuff like that. 

64. Look at the trends with your readers 

You can talk trends as well. What’s Hot in Enterprise IT/VC does a comprehensive analysis of the trending articles and tweets that leaves readers up to date with what’s hot. 

Excerpt from What's Hot in Enterprise newsletter

 65. Reveal industry secrets 

There’s nothing that brings people closer than secrets. Honey Copy does that in Sticky Notes (swear I wanted that name for my newsletter!)

 66. Open up with your thoughts 

This needs some guts. But, executed well, you can gather up an army of subscribers that think like you do. 

I love how Jason Bradwell shares his musings in The B2B Bite: 

thought leadership newsletter idea

 67. Write an essay 

Sounds counter-intuitive, but folks read long essays too. The catch? Your essays have to be ridiculously good. 

Here’s Andrew Chen’s Newsletter for some inspiration soak-up:  

essay newsletter idea

 68. Send out inspiring stuff 

Everyone’s learning all the time. But the motivating shtuff is a confetti rain — one that everyone needs now and then. 

Translation: curate and share inspiring stories, quotes, and tidbits that amaze people.

 69. Make predictions 

Have experience making on-point guesses? Or, you’re plain good at seeing the future? Then, pull out the crystal ball. 

Case in point: Insiders explains the future of DTC and retail businesses. 

  70. Add a funny edge to things

The Garbage Day newsletter gives us another newsletter idea. It brings out the fun side of the internet. 

funny newsletter idea

71. Help people see meaning in their work 

Deep conversations over the meaning of life, work, and all that jazz also make great newsletter content ideas. 

Jocelyn K. Glei’s newsletter is all this and more: 

help newsletter idea

72. Encourage people to reflect 

Here’s the thing: we all need to reflect. And, more often than an annual reflection. This creates great demand for newsletter content that makes people pause and think. 

This MINNA email edition does it well .

73. Share memes

Memes make excellent newsletter content. Create some yourself or source some from social media. 

74. Send out infographics 

This is one of the best email newsletter ideas to try. Because, one, infographics are 50% easier to read . And two, they hold your audience’s attention real good. 

75. Review things 

Or you could review articles and books, if not new products. 

76. Go in-depth with a story 

Where you can share news in bullet points or a few paragraphs, you can dive deep into it too. Perhaps gather some relevant research on it as well. 

Here’s how The Information does this .

77. Share some UGC

This is user generated content or content that your readers share with you. It could be a question, compliment, or a picture that you encouraged them to share as part of a challenge such as an image of their workspace.

78. Tell people how well they are doing

If you’re a SaaS business, you can send out emails on how well your customers are performing. 

Not only does this make for one of the finest monthly newsletter ideas, but you can execute such how-you-are-doing-reviews weekly or quarterly too. 

79. Offer free subscription 

Again, this works for SaaS newsletters and other service businesses. 

free subscription offer newsletter idea

80. Pick apart internal data 

Wear your researcher’s hat and look for trends just as Grammarly did in this email: 

share proorpitory research newsletter idea

81. Share an explainer video 

This is another bonzer newsletter idea for SaaS and service-based business owners. 

Explain how your service works or how working with you looks like. You can also have an onboarding video. 

82. Review your customer’s year 

Share your service’s user highlights and surprise them with what they might not have guessed! 

For instance, Todoist told me I tend to be productive on Mondays.

year in review newsletter idea

83. Share templates, checklists, or workbooks 

Remember: whatever makes your reader’s life easy, it’s worth adding to your pool of newsletter ideas. 

84. Disclose your research findings

Sharing research findings is pretty OG, if you ask me. It positions you as an expert and gives your reader a ton of value that they can’t get anywhere else. 

Awesome newsletter content: check ✔ 

85. Introduce subscribers to speakers on board 

Hosting a webinar? Speaking at a conference? That’s your next newsletter issue sorted. 

Because, hype is one of the important things to put in a newsletter when hosting or participating in a conference/webinar. How? By telling subscribers what’s going to happen and who’s going to be present. 

speakers promo newsletter idea

86. Give a recap of an event, conference, or webinar series 

There’s valuable newsletter content to share post an event or session. Even if you aren’t the host, you can always highlight your takeaways. 

Case in point: Buffer decided to share their take home messages on the blog and then shared it in their newsletter . 

  87. Share what happened at an event 

It doesn’t have to be lessons learned all. the. time. You can write about something funny that happened or give a summary.

88. Share upcoming events 

We aren’t done with the events just yet. 

One last idea: have a dedicated section or randomly share important events around the corner.

event promo newsletter idea

89. Assign readers an action step 

That’s also one of the best performing newsletter themes and a hat tip to Tiny Spells’ emails that does this daily: 

action steps newsletter idea

90. Share quotes 

Ah, we can’t forget this newsletter idea, can we? Share quotes — specific to something or otherwise. 

Scott Monty’s emails have quotes: 

quotes newsletter idea

91. Give people some food for thought

I bet there’s no one who does this better than James Clear. 

food for thought newsletter idea

92. Announce a collaboration 

Pairing up with somebody? Tell it. It’s pipin’ hot news that the world needs to know! 

93. Share mind blowing stats 

If you’ve been working hard and hitting goals, share away. Even better if you have proof in numbers. 

94. Celebrate a milestone 

People like celebrating and cheering up for others. So if you’ve been double-minded about sharing your achievement, don’t be. Add the achievement to your newsletter content. 

95. Announce a party 

This could be a launch party, achievement party, business-is-4-today party, or anything, really.

96. Share a BTS video

Looking for more fun things to put in a newsletter? A behind-the-scenes (BTS) video will do the trick. If you bake, for example, you can shoot the process and add it to your email newsletter. 

Here’s a newsletter featuring a BTS video from Patagonia .

97. Add any BTS, really 

BTS comes in all shapes and sizes. So, if you aren’t into video marketing, you can add a GIF in your email or a picture. Or just write about it. 

98. Narrate your back story 

If you create new collections or work on creative projects regularly, sharing your thoughts on the process can make awesome newsletter content for you. 

Speaking of stories, you can also always share your success story with your email list. 

99. Tell how you can help, but with proof 

Here’s Headspace being all pro with proof of how they help: 

benefits newsletter idea

100. Share exclusive deals 

Wait… we just made it to a 100 ideas! Time to pop some confetti.

Back to business now: sharing exclusive deals in your emails works for both service-based owners as well as ecommerce stores. 

101. Create FOMO 

If you’re working on something new, let’s say an eBook, you can share sections from it. You can tell how much work you’re doing as well — any of the FOMO-inducing copy tactics will make for a great email newsletter idea. 

102. Email a giveaway 

This one’s self-explanatory. 

103. Announce a sale 

Again, pretty explanatory. 

Example coming through: 

sale newsletter idea

104. Create a challenge

This one’s a dope newsletter idea to engage subscribers. 

105. Share your secrets 

Give your email list an insider peek into how you work or create something. 

106. Share what you’ve got in store 

For ecommerce businesses, this is another one of creative email newsletter ideas. But, as you do this, make sure you focus doesn’t waver from making it all about the reader . 

Nutrafruit does this well in their newsletter .

107. Hype a limited edition

Ecommerce owners, this is another idea for you. Take it from this letter that does it well: 

108. Talk about a new product

You can also do that or discuss the marketing strategy you’ve planned out for your product launch (if it interests your email list, that is).

109. Or, inform about a restock 

Buyers can quickly forget what they wanted to get once it’s out of stock, but a little push can go a long way. 

110. Explain how to use your product 

In other words, be smart and create content around your product. 

Here’s inspiration from The Glenlivet:

product use explainer newsletter idea

111. Share news 

Launching a new store? Starting a podcast? That’s news. And news that’s worth sharing with your email family. 

112. Give people solutions 

Whether it’s by asking them a series of questions or giving them a quiz, help people make the right choices. 

Here’s what I mean — live in GoDaddy’s email: 

GoDaady email example

113. Share quizzes 

These could be informative ones, but a little fun doesn’t hurt, does it? 

114. Announce free shipping 

Free shipping is always such a heart-winner (ask someone who loves shopping). In fact, 86% of shoppers abandon their carts due to shipping costs with 90% saying that free shipping is the top incentive to get them to shop often. 

So you know what to do, right? 

115. Push people to pre-order

Not only does this work for ecommerce, but also for SaaS and a small business selling digital products. 

116. Create a product-based GIF 

This one’s a smart way to feature your product as well as hold your subscribers’ attention. 

117. Share product reviews

If word on the street about you is positive, you need to celebrate and shout it loud. Both for yourself and for getting people to buy from you in case you forgot 90% of users read less than ten reviews to form an opinion about your business. 

118. Host a Q&A session with your teammates

These make for pretty engaging newsletter content, the type that can boost your open rates.  

119. Share related products 

If you’ve caught yourself surfing the related products section on your favorite store only to end up adding another product to your cart, you need to do this. 

120. Educate about your product 

There are just so many ways to talk about your product without sounding self-absorbed or sales-y. Educating readers about it is one such way. 

121. Talk about what makes you different

That is, highlight your unique selling proposition (USP) to tell what makes you, well, you!

122. Add an FAQ section 

FAQ sections aren’t limited to websites. Adding one to your email is one of the best newsletter ideas — one that Kai Davis leverages. 

See for yourself:  

FAQ newsletter idea

123. Start a referral program 

You can always give an incentive, a discount if you sell something, for example. The Managing Editor newsletter take a unique approach: 

referral program newsletter idea

124. Share YouTube videos 

Or, your favorite TED talks that you’ll suit your email list’s taste too. 

125. Ask for feedback 

Whether it’s for your newsletter, a webinar series, or a recent blog post, you need feedback to thrive. So let’s complete this email newsletter ideas list with one last idea: send out an occasional feedback survey.

Alternatively, let people vote their preference like this:

feedback newsletter idea

Put these newsletter ideas to work

For further inspiration, check out our newsletter layout design tips + over 40+ free newsletter templates for you. 

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  • 27 March 2024

Tweeting your research paper boosts engagement but not citations

  • Bianca Nogrady

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Even before complaints about X’s declining quality, posting a paper on the social-media platform did not lead to a boost in citations. Credit: Matt Cardy/Getty

Posting about a research paper on social-media platform X (formerly known as Twitter) doesn’t translate into a bump in citations, according to a study that looked at 550 papers.

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doi: https://doi.org/10.1038/d41586-024-00922-y

Branch, T. A. et al. PLoS ONE 19 , e0292201 (2024).

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Haustein, S., Peters, I., Sugimoto, C. R., Thelwall, M. & Larivière, V. J. Assoc. Inf. Sci. Technol. 65, 656–669 (2014).

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Using research to solve societal problems starts with building connections and making space for young people

by Zoey England, Jennifer Forbey and Michael Muszynski, The Conversation

making space for young researchers

Often, when scientists do research around a specific societal challenge, they hope their work will help solve that larger problem. Yet translating findings into long-lasting, community-driven solutions is much harder than most expect.

It seems intuitive that scientists studying living organisms, microbes, and ecosystems could apply their findings to tackle food shortages, help keep environments healthy, and improve human and animal health . But it's not always that easy. Issues like climate change , renewable energy, public health, and migration are complex , making direct solutions challenging to develop and implement.

As a group of researchers invested in helping scientists create meaningful impact with their work, we understand problems like these will need experts from different fields and industries to work together.

This means we might need to reevaluate certain aspects of the inquiry process and embrace fresh perspectives if we, as members of the scientific community, want to improve our capacity for producing solutions-oriented research.

Defining use-inspired research

Science does not occur in a vacuum. Factors including funding availability, access to advanced technologies and political or social contexts can influence the kinds of studies that get done. A framework called use-inspired research and engagement, or UIRE, acknowledges this fact.

In use-inspired research , the potential applications of findings for society shape the directions of exploration.

In UIRE, researchers work with members of a community to figure out what questions they should look into. They form partnerships with other stakeholders, including governments, businesses of all scales and nonprofits, to form a collaborative foundation. This way, researchers can tailor investigations from the outset to be useful to and usable by decision-makers.

Translational research , or intentionally grounding scientific exploration in practical applications, isn't new . Use-inspired research expands on translational research, prioritizing building connections between practitioners and communities.

In the U.S., the passage of the CHIPS and Science Act in 2022 further codified use-inspired research. The act directed US$280 billion over the next 10 years toward funding scientific inquiry to boost domestic competitiveness, innovation and national security.

This legislation also authorized the establishment of the National Science Foundation's Directorate for Technology, Innovation and Partnerships, called NSF TIP . TIP marks the agency's first new directorate in over three decades, created with the aim of sparking the growth of diverse innovation and technology landscapes.

Producing science in partnership

In use-inspired research and engagement, collaboration is a big part of each project from the start, when the researchers are first deciding what to study. These cooperative partnerships continue throughout data collection and analysis. Together, these teams apply the results and develop products, implement behavior changes, or further inform community decision-making.

For example, a large hospital, an academic organization and several nonprofits may partner together to explore issues affecting health care accessibility in the region. Researchers collect data through surveys and interviews, and interpret the findings within the community's specific circumstances. They can then coordinate data evaluation with the health care and nonprofit partners, which helps take socioeconomic status, cultural beliefs and built infrastructure like grocery stores and public transportation into account.

This approach brings together the broad perspectives of a large hospital network, academic expertise around survey creation and data analysis, and specialized knowledge held by nonprofits. These groups can then collaborate further to develop specific programs, such as educational initiatives and enhanced health care services. They can tailor these to the needs of the community they serve.

Use-inspired research matters because it looks at all the different issues facing a community holistically and keeps them in mind when investigating potential solutions. UIRE is not a substitute for basic, foundational research, which explores new questions to fundamentally understand a topic. Rather, it's an approach centered around selecting questions and developing methods based on real-world importance.

UIRE creates a foundation for long-term, inclusive partnerships—and not just within academia. Government, community organizations, large companies and startups can all use the same principles of UIRE to share ideas and craft solutions to issues facing their communities. Individuals from all sorts of backgrounds are equally integral to the entire process, further amplifying the viewpoints present.

Use-inspired methods are not only relevant to improving research outcomes. A use-inspired approach drives innovation and technological advancements across sectors . When used in K-12 classrooms , UIRE leads to well-rounded students .

This approach can also improve learning in workforce development spaces, creating employees trained to build connections.

UIRE provides platforms for the general public to participate in conversations about issues impacting their lives that they may not have otherwise been a part of.

Harnessing early-career engagement

Use-inspired methods challenge not only how, but who contributes to and benefits from scientific inquiry. They also focus on making the findings accessible to those outside academia.

To craft necessary solutions for complex societal problems, institutions will need to continue backing traditional scholars who excel at pure basic research. At the same time, they can support training in use-inspired domains.

Early-career professionals across sectors will continue to play an important role in spreading and sustaining the cultural shifts necessary to embrace use-inspired research at a wider scale. These early-career professionals can bring fresh ideas to the table and craft innovative approaches to problems.

To support translational research long term, institutions and supervisors can support students in hands-on learning opportunities from the first year of undergraduate coursework to postgraduate fellowships. These opportunities can help students learn about UIRE and equip them with the skills needed to build cross-sector partnerships before entering the workforce.

By receiving mentorship from individuals outside academia, students and trainees can gain exposure to different career paths and find motivation to pursue opportunities outside traditional academic roles. This mentorship fosters creative problem-solving and adaptability.

UIRE provides a potential framework to addressing complex societal challenges. Creating opportunities for the ongoing involvement of young people will seed a vibrant future for use-inspired research and engagement.

Provided by The Conversation

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Regions & Countries

Americans rate their federal, state and local governments less positively than a few years ago.

A man crosses the street in front of the state capital building in downtown Lansing, Michigan. (Spencer Platt/Getty Images)

As in past years, Americans view their state and local governments far more positively than the federal government in Washington. But favorability ratings of all three levels of government have taken a downturn from a few years ago.

Pew Research Center included these questions about federal, state and local governments as part of a larger survey on how Americans view different levels of government. For this analysis, we surveyed 5,203 adults from Nov. 27 to Dec. 3, 2023.

Everyone who took part in this survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the questions used for the report and its methodology .

Our December 2023 survey of 5,203 adults finds:

Line charts showing that Americans’ opinions of federal, state and local government have grown more negative since 2019.

  • Just 22% of U.S. adults have a favorable opinion of the federal government, down 10 percentage points since 2022.
  • State governments get mixed ratings: 50% of adults have a favorable opinion and 49% have an unfavorable view. This reflects a 4-point decline in favorability since 2022 and a 9-point decline since 2019.
  • 61% of adults rate their local government positively. But this, too, is down from 66% in 2022 and 69% in 2019.

Opinions of the federal government

A line chart showing that partisans’ views of the federal government shift with the party in power.

About a third of Democrats and Democratic-leaning independents (32%) have a favorable view of the federal government. This is down 17 points from May 2022, but is still higher than the 26% who expressed a positive view in August 2019, during the Trump administration.

Democrats are about three times as likely as Republicans to offer a positive assessment of the federal government. About one-in-ten Republicans and GOP leaners (11%) see the federal government favorably. This is essentially unchanged since 2022 but substantially lower than in 2019, when 41% had a favorable view.

Opinions of state governments

A diverging bar chart showing that partisans rate their state government more positively when their party is in power.

Americans’ views of their state government vary substantially depending on whether their own party is in power or not.

Democrats and Republicans alike have far more favorable views of their state government when the party they support has control of both the legislature and the governorship.

For example, 70% of Republicans living in states with Republican leadership have a positive view of their state government. By comparison, just 43% of Republicans living in states with split control – and only 22% of Republicans living in states with Democratic leadership – have a positive view.

The pattern among Democrats is similar.

Opinions of local governments

Americans differ little by party in opinion of their local government, with similar shares of Republicans (63%) and Democrats (64%) holding favorable views. 

Note: Here are the questions used for the report and its methodology .

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

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Research: How Ratings Systems Shape User Behavior in the Gig Economy

  • Arne De Keyser,
  • Christophe Lembregts,
  • Jeroen Schepers

research findings newsletter

A study reveals surprising differences between displaying an average score or individual reviews.

Platform providers typically display ratings information to the user in two ways. Incremental rating systems, employed by platforms like TaskRabbit and Airbnb, offer a detailed view by listing and often providing insights into every individual review score. Averaged rating systems, used by platforms such as Uber, Lyft, and DoorDash, present an overall score that aggregates all individual ratings. Over a series of nine experiments, researchers found that the way low ratings are communicated shapes user experience and behavior in a number of ways. Their findings offer implications for companies choosing between incremental or average ratings systems.

Rating systems, integral to the platform economy, profoundly influence human behavior and choice. Platforms like Uber, Airbnb, Turo, and Upwork rely on these systems not just as reflections of past performance, but as proactive tools for ensuring quality and encouraging proper conduct on both sides of a transaction from service providers (such as drivers and hosts) and users (like riders and guests).

  • AK Arne De Keyser is a professor of marketing at EDHEC Business School. His research focuses on customer experience, frontline service technologies, and circular services.
  • CL Christophe Lembregts is an associate professor of marketing at RSM Erasmus University. His research focuses on facilitating informed decision-making by investigating responses to quantitative information.
  • JS Jeroen Schepers is an associate professor of frontline service and innovation at Eindhoven University of Technology. His research centers on frontline employees, artificial intelligence, and service robots.

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Scientists uncover a missing link between poor diet and higher cancer risk

A research team from the National University of Singapore (NUS) has unearthed new findings that may help explain the connection between cancer risk and poor diet, as well as common diseases like diabetes, which arise from poor diet. The insights gained from this study hold promise for advancing cancer prevention strategies aimed at promoting healthy aging.

The team's findings were published in Cell

Led by Professor Ashok Venkitaraman, this study was conducted by scientists from the Cancer Science Institute of Singapore (CSI Singapore) at NUS and NUS Center for Cancer Research (N2CR) under the Yong Loo Lin School of Medicine, with colleagues from the Agency for Science, Technology and Research (A*STAR).

Prof Venkitaraman, Director of CSI Singapore, explained, "Cancer is caused by the interaction between our genes and factors in our environment, such as diet, exercise, and pollution. How such environmental factors increase cancer risk is not yet very clear, but it is vital to understand the connection if we are to take preventive measures that help us stay healthy longer."

A chemical linked to diabetes, obesity, and poor diet can heighten cancer risk

The research team first studied patients who are at a high risk of developing breast or ovarian cancers because they inherit a faulty copy of the cancer gene—BRCA2—from their parents. They demonstrated that cells from such patients were particularly sensitive to the effects of methylglyoxal, which is a chemical produced when our cells break down glucose to create energy.

The study showed that this chemical can cause faults in our DNA that are early warning signs of cancer development.

The team's research also suggested that people who do not inherit a faulty copy of BRCA2 but could experience higher-than-normal levels of methylglyoxal—such as patients with diabetes or pre-diabetes, which are connected with obesity or poor diet—can accumulate similar warning signs indicating a higher risk of developing cancer.

Prof Venkitaraman said, "Our research suggests that patients with high methylglyoxal levels may have higher cancer risk. Methylglyoxal can be easily detected by a blood test for HbA1C, which could potentially be used as a marker. Furthermore, high methylglyoxal levels can usually be controlled with medicines and a good diet, creating avenues for proactive measures against the initiation of cancer."

The study's first author, Dr. Li Ren Kong, Lee Kuan Yew Fellow from N2CR, added, "We started the study aiming to understand what factors elevate risk in families susceptible to cancer, but ended up discovering a deeper mechanism linking an essential energy consumption pathway to cancer development. These findings raise awareness of the impact of diet and weight control in the management of cancer risks."

Novel mechanism for tumor formation

Interestingly, the research team's work also revised a longstanding theory about certain cancer-preventing genes. This theory—called the Knudson's 'two-hit' paradigm—was first formulated in 1971, and it was proposed that these genes must be inactivated permanently in our cells before cancer can arise.

The NUS team has now found that methylglyoxal can temporarily inactivate such cancer-preventing genes, suggesting that repeated episodes of poor diet or uncontrolled diabetes can 'add up' over time to increase cancer risk. This new knowledge is likely to be influential in changing the direction of future research in this area.

Next phase of research

Building on their novel discoveries, the researchers aim to conduct further studies to understand if metabolic disorders, such as diabetes or poor diets, affect cancer risk in Singapore and other Asian countries.

The research team also hopes to identify new mechanisms underlying the connection between metabolism, diet and cancer that they have discovered, to develop more effective approaches to prevent or delay the onset of cancer.

More information: Li Ren Kong et al, A glycolytic metabolite bypasses "two-hit" tumor suppression by BRCA2, Cell (2024). DOI: 10.1016/j.cell.2024.03.006

Provided by National University of Singapore

Graphical abstract. Credit: Cell (2024). DOI: 10.1016/j.cell.2024.03.006

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