what is evidence in a persuasive essay

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

• Identify a random topic
• Ask a question about the topic that involves a value claim or analysis to answer
• Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

• The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
• The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
• What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

• Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
• Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
• Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
• Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
• Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

• Intro - Hook, Background information, Thesis statement
• Topic sentence #1 , with supporting facts or stats
• Concluding sentence
• Topic sentence #2 , with supporting facts or stats
• Concluding sentence Topic sentence #3 , with supporting facts or stats
• Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

Share This Article:

An Expert Guide to Writing Effective Compound Sentences (+ Examples)

A Step-by-Step Guide to Writing a Stellar Literature Review (with Help from AI)

How I Turned Clutter into Cash: 10 Proven Instagram Copywriting Hacks

Looking for fresh content, thank you your submission has been received.

What this handout is about

This handout will provide a broad overview of gathering and using evidence. It will help you decide what counts as evidence, put evidence to work in your writing, and determine whether you have enough evidence. It will also offer links to additional resources.

Introduction

Many papers that you write in college will require you to make an argument ; this means that you must take a position on the subject you are discussing and support that position with evidence. It’s important that you use the right kind of evidence, that you use it effectively, and that you have an appropriate amount of it. If, for example, your philosophy professor didn’t like it that you used a survey of public opinion as your primary evidence in your ethics paper, you need to find out more about what philosophers count as good evidence. If your instructor has told you that you need more analysis, suggested that you’re “just listing” points or giving a “laundry list,” or asked you how certain points are related to your argument, it may mean that you can do more to fully incorporate your evidence into your argument. Comments like “for example?,” “proof?,” “go deeper,” or “expand” in the margins of your graded paper suggest that you may need more evidence. Let’s take a look at each of these issues—understanding what counts as evidence, using evidence in your argument, and deciding whether you need more evidence.

What counts as evidence?

Before you begin gathering information for possible use as evidence in your argument, you need to be sure that you understand the purpose of your assignment. If you are working on a project for a class, look carefully at the assignment prompt. It may give you clues about what sorts of evidence you will need. Does the instructor mention any particular books you should use in writing your paper or the names of any authors who have written about your topic? How long should your paper be (longer works may require more, or more varied, evidence)? What themes or topics come up in the text of the prompt? Our handout on understanding writing assignments can help you interpret your assignment. It’s also a good idea to think over what has been said about the assignment in class and to talk with your instructor if you need clarification or guidance.

What matters to instructors?

Instructors in different academic fields expect different kinds of arguments and evidence—your chemistry paper might include graphs, charts, statistics, and other quantitative data as evidence, whereas your English paper might include passages from a novel, examples of recurring symbols, or discussions of characterization in the novel. Consider what kinds of sources and evidence you have seen in course readings and lectures. You may wish to see whether the Writing Center has a handout regarding the specific academic field you’re working in—for example, literature , sociology , or history .

What are primary and secondary sources?

A note on terminology: many researchers distinguish between primary and secondary sources of evidence (in this case, “primary” means “first” or “original,” not “most important”). Primary sources include original documents, photographs, interviews, and so forth. Secondary sources present information that has already been processed or interpreted by someone else. For example, if you are writing a paper about the movie “The Matrix,” the movie itself, an interview with the director, and production photos could serve as primary sources of evidence. A movie review from a magazine or a collection of essays about the film would be secondary sources. Depending on the context, the same item could be either a primary or a secondary source: if I am writing about people’s relationships with animals, a collection of stories about animals might be a secondary source; if I am writing about how editors gather diverse stories into collections, the same book might now function as a primary source.

Where can I find evidence?

Here are some examples of sources of information and tips about how to use them in gathering evidence. Ask your instructor if you aren’t sure whether a certain source would be appropriate for your paper.

Print and electronic sources

Books, journals, websites, newspapers, magazines, and documentary films are some of the most common sources of evidence for academic writing. Our handout on evaluating print sources will help you choose your print sources wisely, and the library has a tutorial on evaluating both print sources and websites. A librarian can help you find sources that are appropriate for the type of assignment you are completing. Just visit the reference desk at Davis or the Undergraduate Library or chat with a librarian online (the library’s IM screen name is undergradref).

Observation

Sometimes you can directly observe the thing you are interested in, by watching, listening to, touching, tasting, or smelling it. For example, if you were asked to write about Mozart’s music, you could listen to it; if your topic was how businesses attract traffic, you might go and look at window displays at the mall.

An interview is a good way to collect information that you can’t find through any other type of research. An interview can provide an expert’s opinion, biographical or first-hand experiences, and suggestions for further research.

Surveys allow you to find out some of what a group of people thinks about a topic. Designing an effective survey and interpreting the data you get can be challenging, so it’s a good idea to check with your instructor before creating or administering a survey.

Experiments

Experimental data serve as the primary form of scientific evidence. For scientific experiments, you should follow the specific guidelines of the discipline you are studying. For writing in other fields, more informal experiments might be acceptable as evidence. For example, if you want to prove that food choices in a cafeteria are affected by gender norms, you might ask classmates to undermine those norms on purpose and observe how others react. What would happen if a football player were eating dinner with his teammates and he brought a small salad and diet drink to the table, all the while murmuring about his waistline and wondering how many fat grams the salad dressing contained?

Personal experience

Using your own experiences can be a powerful way to appeal to your readers. You should, however, use personal experience only when it is appropriate to your topic, your writing goals, and your audience. Personal experience should not be your only form of evidence in most papers, and some disciplines frown on using personal experience at all. For example, a story about the microscope you received as a Christmas gift when you were nine years old is probably not applicable to your biology lab report.

Using evidence in an argument

Does evidence speak for itself.

Absolutely not. After you introduce evidence into your writing, you must say why and how this evidence supports your argument. In other words, you have to explain the significance of the evidence and its function in your paper. What turns a fact or piece of information into evidence is the connection it has with a larger claim or argument: evidence is always evidence for or against something, and you have to make that link clear.

As writers, we sometimes assume that our readers already know what we are talking about; we may be wary of elaborating too much because we think the point is obvious. But readers can’t read our minds: although they may be familiar with many of the ideas we are discussing, they don’t know what we are trying to do with those ideas unless we indicate it through explanations, organization, transitions, and so forth. Try to spell out the connections that you were making in your mind when you chose your evidence, decided where to place it in your paper, and drew conclusions based on it. Remember, you can always cut prose from your paper later if you decide that you are stating the obvious.

Here are some questions you can ask yourself about a particular bit of evidence:

• OK, I’ve just stated this point, but so what? Why is it interesting? Why should anyone care?
• What does this information imply?
• What are the consequences of thinking this way or looking at a problem this way?
• I’ve just described what something is like or how I see it, but why is it like that?
• I’ve just said that something happens—so how does it happen? How does it come to be the way it is?
• Why is this information important? Why does it matter?
• How is this idea related to my thesis? What connections exist between them? Does it support my thesis? If so, how does it do that?
• Can I give an example to illustrate this point?

Answering these questions may help you explain how your evidence is related to your overall argument.

How can I incorporate evidence into my paper?

There are many ways to present your evidence. Often, your evidence will be included as text in the body of your paper, as a quotation, paraphrase, or summary. Sometimes you might include graphs, charts, or tables; excerpts from an interview; or photographs or illustrations with accompanying captions.

When you quote, you are reproducing another writer’s words exactly as they appear on the page. Here are some tips to help you decide when to use quotations:

• Quote if you can’t say it any better and the author’s words are particularly brilliant, witty, edgy, distinctive, a good illustration of a point you’re making, or otherwise interesting.
• Quote if you are using a particularly authoritative source and you need the author’s expertise to back up your point.
• Quote if you are analyzing diction, tone, or a writer’s use of a specific word or phrase.
• Quote if you are taking a position that relies on the reader’s understanding exactly what another writer says about the topic.

Be sure to introduce each quotation you use, and always cite your sources. See our handout on quotations for more details on when to quote and how to format quotations.

Like all pieces of evidence, a quotation can’t speak for itself. If you end a paragraph with a quotation, that may be a sign that you have neglected to discuss the importance of the quotation in terms of your argument. It’s important to avoid “plop quotations,” that is, quotations that are just dropped into your paper without any introduction, discussion, or follow-up.

Paraphrasing

When you paraphrase, you take a specific section of a text and put it into your own words. Putting it into your own words doesn’t mean just changing or rearranging a few of the author’s words: to paraphrase well and avoid plagiarism, try setting your source aside and restating the sentence or paragraph you have just read, as though you were describing it to another person. Paraphrasing is different than summary because a paraphrase focuses on a particular, fairly short bit of text (like a phrase, sentence, or paragraph). You’ll need to indicate when you are paraphrasing someone else’s text by citing your source correctly, just as you would with a quotation.

When might you want to paraphrase?

• Paraphrase when you want to introduce a writer’s position, but their original words aren’t special enough to quote.
• Paraphrase when you are supporting a particular point and need to draw on a certain place in a text that supports your point—for example, when one paragraph in a source is especially relevant.
• Paraphrase when you want to present a writer’s view on a topic that differs from your position or that of another writer; you can then refute writer’s specific points in your own words after you paraphrase.
• Paraphrase when you want to comment on a particular example that another writer uses.
• Paraphrase when you need to present information that’s unlikely to be questioned.

When you summarize, you are offering an overview of an entire text, or at least a lengthy section of a text. Summary is useful when you are providing background information, grounding your own argument, or mentioning a source as a counter-argument. A summary is less nuanced than paraphrased material. It can be the most effective way to incorporate a large number of sources when you don’t have a lot of space. When you are summarizing someone else’s argument or ideas, be sure this is clear to the reader and cite your source appropriately.

Statistics, data, charts, graphs, photographs, illustrations

Sometimes the best evidence for your argument is a hard fact or visual representation of a fact. This type of evidence can be a solid backbone for your argument, but you still need to create context for your reader and draw the connections you want them to make. Remember that statistics, data, charts, graph, photographs, and illustrations are all open to interpretation. Guide the reader through the interpretation process. Again, always, cite the origin of your evidence if you didn’t produce the material you are using yourself.

Do I need more evidence?

Let’s say that you’ve identified some appropriate sources, found some evidence, explained to the reader how it fits into your overall argument, incorporated it into your draft effectively, and cited your sources. How do you tell whether you’ve got enough evidence and whether it’s working well in the service of a strong argument or analysis? Here are some techniques you can use to review your draft and assess your use of evidence.

Make a reverse outline

A reverse outline is a great technique for helping you see how each paragraph contributes to proving your thesis. When you make a reverse outline, you record the main ideas in each paragraph in a shorter (outline-like) form so that you can see at a glance what is in your paper. The reverse outline is helpful in at least three ways. First, it lets you see where you have dealt with too many topics in one paragraph (in general, you should have one main idea per paragraph). Second, the reverse outline can help you see where you need more evidence to prove your point or more analysis of that evidence. Third, the reverse outline can help you write your topic sentences: once you have decided what you want each paragraph to be about, you can write topic sentences that explain the topics of the paragraphs and state the relationship of each topic to the overall thesis of the paper.

For tips on making a reverse outline, see our handout on organization .

Color code your paper

You will need three highlighters or colored pencils for this exercise. Use one color to highlight general assertions. These will typically be the topic sentences in your paper. Next, use another color to highlight the specific evidence you provide for each assertion (including quotations, paraphrased or summarized material, statistics, examples, and your own ideas). Lastly, use another color to highlight analysis of your evidence. Which assertions are key to your overall argument? Which ones are especially contestable? How much evidence do you have for each assertion? How much analysis? In general, you should have at least as much analysis as you do evidence, or your paper runs the risk of being more summary than argument. The more controversial an assertion is, the more evidence you may need to provide in order to persuade your reader.

Play devil’s advocate, act like a child, or doubt everything

This technique may be easiest to use with a partner. Ask your friend to take on one of the roles above, then read your paper aloud to them. After each section, pause and let your friend interrogate you. If your friend is playing devil’s advocate, they will always take the opposing viewpoint and force you to keep defending yourself. If your friend is acting like a child, they will question every sentence, even seemingly self-explanatory ones. If your friend is a doubter, they won’t believe anything you say. Justifying your position verbally or explaining yourself will force you to strengthen the evidence in your paper. If you already have enough evidence but haven’t connected it clearly enough to your main argument, explaining to your friend how the evidence is relevant or what it proves may help you to do so.

Common questions and additional resources

• I have a general topic in mind; how can I develop it so I’ll know what evidence I need? And how can I get ideas for more evidence? See our handout on brainstorming .
• Who can help me find evidence on my topic? Check out UNC Libraries .
• I’m writing for a specific purpose; how can I tell what kind of evidence my audience wants? See our handouts on audience , writing for specific disciplines , and particular writing assignments .
• How should I read materials to gather evidence? See our handout on reading to write .
• How can I make a good argument? Check out our handouts on argument and thesis statements .
• How do I tell if my paragraphs and my paper are well-organized? Review our handouts on paragraph development , transitions , and reorganizing drafts .
• How do I quote my sources and incorporate those quotes into my text? Our handouts on quotations and avoiding plagiarism offer useful tips.
• How do I cite my evidence? See the UNC Libraries citation tutorial .
• I think that I’m giving evidence, but my instructor says I’m using too much summary. How can I tell? Check out our handout on using summary wisely.
• I want to use personal experience as evidence, but can I say “I”? We have a handout on when to use “I.”

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Lunsford, Andrea A., and John J. Ruszkiewicz. 2016. Everything’s an Argument , 7th ed. Boston: Bedford/St Martin’s.

Miller, Richard E., and Kurt Spellmeyer. 2016. The New Humanities Reader , 5th ed. Boston: Cengage.

University of Maryland. 2019. “Research Using Primary Sources.” Research Guides. Last updated October 28, 2019. https://lib.guides.umd.edu/researchusingprimarysources .

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

Make a Gift

Learning Goals

• Understand the purpose of evidence in support of an argument, opinion, or claim Recognize that evidence comes in different forms (expert opinion, statistics, personal anecdotes, etc.) Recognize eviden

Identifying & Using Evidence in Persuasive Writing

Design Guide - Identifying & Using Evidence in Persuasive Writing

Designers for Learning - Adult Learning Zone

Table of Contents

Project Requirements

Part 1: Lesson Description

Lesson title, learner audience / primary users, educational use, college & career readiness standards (ccrs) alignment, material type, time required for lesson, prior knowledge, required resources, lesson author & license, part 2: lesson, learning objectives, lesson topics, context summary, relevance to practice, key terms and concepts, instructional strategies and activities.

Introduction

Presentation / Modeling / Demonstration

Guided practice.

Application

Part 3: Supplementary Resources & References

Supplementary resources, attribution statements.

The learner audience for this lesson are adults preparing for the GED, specifically the English/Language Arts portion. The lesson introduces “evidence” as a necessary support for claims in a persuasive essay, or argument.  It demonstrates what the relationship between words and ideas in a claim should be to the key ideas in a passage, or passages, cited in support of a claim.  Learners practice using evidence to support a claim about the role of motivation and procrastination in their own lives, then find at least one piece of evidence from an article on that topic.  

Audience is adults who have not finished high school.  Many adult learners have had wrong turns and setbacks moving forward in their lives.  They’ve frequently found little validation in academic settings, which means they’re on their own in terms of motivation.  If they can figure out how to cultivate new habits and mindsets regarding short-term and long-term goals, it should be a big step in the right direction. The psychology topic embedded in this lesson is intended to support their efforts, while also teaching a necessary writing skill. Although learner backgrounds and personal histories vary widely, users’ willingness to work toward a GED sets them apart from peers who never take that step.  Adult learners need to sense respect for their life knowledge and maturity, so scaffolding has to be thoughtfully designed to provide sufficient help, without appearing to condescend.

Curriculum / Instruction

• Level: Adult Education
• Grade Level: E (9-12)
• Subject: English/Language Arts
• Strand: Reading and Writing
• Standard Description: (Reading) CCR Anchor 1:  Cite strong and thorough textual evidence to support analysis of what the text says explicitly, as well as inferences drawn from the text. (Writing) CCR Anchor 9:  Draw evidence from literary or informational texts to support analysis, reflection and research.
• Instructional Material
• Readings and Guided Practice

The purpose of this lesson is for learners to be able to:

• Explain the purpose of evidence in support of an argument, opinion, or claim
• Identify various types of evidence within a document, or other source (i.e., expert opinion, statistics, report, personal anecdote, etc.)
• Identify evidence that is relevant to a claim
• Independently identify, and use, evidence from a document in support of an argument, opinion, or claim
• Designers for Learning
• Adult Education
• Writing, evidence, claims, informational texts
• Ability to read fiction/non-fiction text(s) at a 9th-grade level
• Understanding of how to identify main topics/sub-topics in a text
• Ability to distinguish facts vs. opinions
• Understanding of “argument”, as used in persuasive writing

Internet, in order to access the Open Author  online lesson and web page links.  Alternative:  The ability to download, and/or print articles and worksheet for learner use offline.

• Lesson Author: Sharon Minnoch
• License: Creative Commons CC BY 4.0 license

By the end of this lesson, the learner should be able to:

• Identify evidence (within a document) that is relevant to a specific claim, argument, or opinion
• Explain evidence in own words (paraphrase)
• Describe how evidence effectively supports a stated claim
• Write a short paragraph stating a claim in in their own words, then connect that claim to a quote (from the article provided) to support it using sample phrases.

Key topics covered in this lesson include:

What really helps people change their habits? Learners read: “The Psychological Origins of Procrastination - and How We Can Stop Putting Things Off”.  The article serves, then, as a source of evidence  for what does, or does not work, whichever position matches the claim statement learners devise, based on their own experience.

Writing to persuade others is most effective when the author uses “evidence” from real events (personal stories), quotes experts’ opinions, or statistics, from reliable sources (reputable newspapers/magazines, authors with a background in the field, government/, industry studies and surveys, etc.).  

This lesson serves two purposes:   1) Exploring a topic that helps learners reflect on how well they are able to “drive” their own productivity, and   2) Demonstrating how evidence supports an argument, then providing practice in the use of evidence.

Productivity and self-motivation are important factors for education and career success.  Self-knowledge is a first step in achieving more personal success.  The ability to cite evidence effectively is an important English/Language Arts skill, and part of the CCRS standards and GED test.  It’s also important to work situations.  Examples: a) “x” is not shipping correctly, because “y” information ( evidence ) isn’t being recorded correctly, or b) this report excerpt ( evidence ) explains the desired outcome of “x”.  The ability to successfully explain “evidence of experience, or skill, that matches a job description may mean the difference between being hired, or not.

Argument / Persuasive Writing Evidence Paraphrasing

Time: 2 minutes

Evidence (Definition:   The available body of facts of information indicating whether a belief or proposition is true or valid )

Learners are asked to recall how “evidence” is used in a courtroom to attempt to prove that someone is guilty, or innocent, of a crime.  Suggest they then consider an argument they may have had over politics, the needs of their neighborhood, climate change, or any controversial topic.  Ask whether they felt they could cite good evidence for their “side,” or struggled instead to make a convincing case.  Finally, discuss how the ability to find, understand, and use reliable, relevant evidence can be one of the best ways for a speaker, or writer, to gain respect, and even admiration. 

Time: 1 minute

This lesson is about using evidence found in written documents, like news articles, or other informational text” to support an argument, opinion, or claim.  

Time: 3 minutes

• View a claim statement, with key concepts or phrases highlighted
• View an article excerpt on the topic referenced in the claim
• See evidence/claim relationships highlighted
• View explanations for highlighted portions

Yellow :  These phrases support the claim that the Internet may be “a place to get lost and waste time” for many people.

Blue :  This phrase suggests scientific evidence, with words like brain “triggers” and “reward system”.  It supports the second part of the claim that one may need to use strategies to resist things that trigger something in  one’s brain. Additional activities:

1) Ask students to search the full article for more evidence.     2) Ask students to explain evidence in their own words (paraphrase): "Evidence"  statement above, paraphrased :       Content on the Internet can be very addictive.  It's designed to get our attention, then keep it, by offering     participation that makes our brains happy. 

Time: 20 minutes

Learners are asked to consider how they motivate themselves, avoid procrastination, and act to complete necessary tasks (or, adeversely, have difficulty doing these things).

Learners then:

• Write a sentence describing what they believe enables someone to successfully motivate him or herself, or (alternately) what hinders self-motivation.
• Read:   The Psychological Origins of Procrastination – and How We Can Stop Putting Things Off
• Mark passages they believe provide relevant support to their personal claim.
• Fill out the worksheet “Explain Your Evidence” with:   a) claim statement   b) quoted statement(s)   c) quote in their own words (paraphrase)   d) explanation of why quote supports their claim.

Time: 5 minutes

Instructors / learners compare worksheet responses to a “Citing Evidence” rubric.  Responses should achieve “Excellent” or "Adequate" level.  If not, learners review the lesson.

Application - Extended Time

Using examples from their own lives, students do one or more of the following:   1) Write a reflection on how they might apply the knowledge learned from the article 2) Create a “tip” sheet for peers on avoiding procrastination 3) Use their notes to participate in a discussion with peers about overcoming procrastination/motivation issues.

The articles used as a text for this lesson ( The Psychological Origins of Procrastination, and Psychological Tips for Resisting the Internet's Grip)  were found at:   https://theconversation.com/us , which has many additional articles on these, and other topics.

“Evidence” criteria from Short Response Rubric  and Checklist.   Additional materials for Grade 10 “ELA & Literacy Curriculum” from this draft New York State resource expand on persuasive writing topics.

Berkman, E. (March 1, 2016). Psychological Tips for Resisting the Internet's Grip. Retrieved from: https://theconversation.com/psychological-tips-for-resisting-the-internets-grip-52046

Berkman, E., & Miller-Ziegler, J. (October 7, 2015). The Psychological Origins of Procrastination - and How We Can Stop Putting Things Off.  The Conversation. Retrieved from: https://theconversation.com/the-psychological-origins-of-procrastination-and-how-we-can-stop-putting-things-off-47905

Public Consulting Group. Engage NY (2014). NYS Common Core ELA & Literacy Curriculum. Grade 10, Module 1, Short Response Rubric and Checklist. DRAFT.  Retrieved from: http://www.moboces.org/cms/lib09/NY01914077/Centricity/Domain/31/Grade%2010%20Module%201%20Supporting%20Materials.pdf

 “The Conversation” terms of use statement: “We believe in the free flow of information. We use a   Creative Commons Attribution NoDerivatives  licence, so you can republish our articles for free, online or in print.”

Public Consulting Group. Engage NY: p. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

This course content is offered by Designers for Learning under a CC Attribution  license. Content in this course can be considered under this license unless otherwise noted.         Page

(Design Guide effective March 2, 2016)

No Alignments yet.

Cite this work

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• How to write an argumentative essay | Examples & tips

How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

• Don’t just list all the effects you can think of.
• Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
• Don’t just provide a selection of data on the measures’ effectiveness.
• Do build up your own argument about which kinds of measures have been most or least effective, and why.
• Don’t just analyze a random selection of doppelgänger characters.
• Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

• Make a claim
• Provide the grounds (evidence) for the claim
• Explain the warrant (how the grounds support the claim)
• Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

• Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
• Cite data to support your claim
• Explain how the data indicates that the method is ineffective
• Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

• Discuss what the opposing position gets right and why people might hold this position
• Highlight the problems with this position
• Present your own position , showing how it addresses these problems
• Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

• Acknowledge that students rely too much on websites like Wikipedia
• Argue that teachers view Wikipedia as more unreliable than it really is
• Suggest that Wikipedia’s system of citations can actually teach students about referencing
• Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
• Write a Diversity Essay
• College Essay Format & Structure
• Comparing and Contrasting in an Essay

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Caulfield, J. (2023, July 23). How to Write an Argumentative Essay | Examples & Tips. Scribbr. Retrieved March 25, 2024, from https://www.scribbr.com/academic-essay/argumentative-essay/

Is this article helpful?

Jack Caulfield

Other students also liked, how to write a thesis statement | 4 steps & examples, how to write topic sentences | 4 steps, examples & purpose, how to write an expository essay, unlimited academic ai-proofreading.

✔ Document error-free in 5minutes ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

Persuasive Essay: A Guide for Writing

Ever found yourself wrestling with the challenge of convincing others through your writing? Look no further – our guide is your go-to roadmap for mastering the art of persuasion. In a world where effective communication is key, this article unveils practical tips and techniques to help you produce compelling arguments that captivate your audience. Say goodbye to the struggles of conveying your message – let's learn how to make your persuasive essay informative and truly convincing.

What Is a Persuasive Essay

Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic. The persuasive essay typically presents a clear thesis statement, followed by well-structured paragraphs that provide evidence and examples supporting the author's position. The ultimate goal is to inform and influence the reader's beliefs or behavior by appealing to their emotions, logic, and sense of reason. If you need urgent help with this assignment, use our persuasive essay writing service without hesitation.

Which Three Strategies Are Elements of a Persuasive Essay

Working on a persuasive essay is like building a solid argument with three friends: ethos, pathos, and logos. Ethos is about trustworthiness, like when someone vouches for your credibility before making a point. Picture it as your introduction, earning trust from the get-go. Then comes pathos, your emotional storyteller. It's all about making your readers feel something, turning your essay into an experience rather than just a bunch of words. Lastly, logos is your logical thinker, using facts and solid reasoning to beef up your argument. These three work together to engage both the heart and mind of your audience. So, let's see how this trio can take your arguments from so-so to memorable.

In a persuasive essay, ethos functions much like introducing your friend as the go-to expert in their field before they share their insights with a new group. It's about showcasing the writer's credibility, expertise, and trustworthiness through a mix of personal experience, professional background, and perhaps even endorsements. Readers are more likely to buy into an argument when they believe the person presenting it knows their stuff and has a solid ethical standing, creating a foundation of trust. Does this information seem a bit confusing? Then simply type, ‘ write my paper ,’ and our writers will help you immediately.

Now, let's consider pathos – the emotional connection element. Imagine a movie that entertains and makes you laugh, cry, or feel a rush of excitement. Pathos in a persuasive essay aims to tap into your emotions to make you feel something. It's the storyteller in the essay weaving narratives that resonate personally. By sharing relatable anecdotes, vivid imagery, or emotionally charged language, writers can create a powerful connection with readers, turning a dry argument into a compelling human experience that leaves a lasting impression.

Lastly, logos is the cool-headed, logical friend who always has the facts straight. In a persuasive essay, logos presents a strong, well-reasoned argument supported by evidence, data, and solid reasoning. The backbone holds the essay together, appealing to the reader's sense of logic and reason. This might include citing research studies, providing statistical evidence, or employing deductive reasoning to build a solid case. So, think of ethos as your trustworthy friend, pathos as the emotional storyteller, and logos as the rational thinker – together, they create a persuasive essay that speaks to the heart and stands up to critical scrutiny. Choose the persuasive essay format accordingly, depending on how you’d like to approach your readers.

Persuasive Essay Outline

Creating an outline for persuasive essay is like sketching a plan for your argument, which is the GPS to help your readers follow along smoothly. Start with an engaging intro that grabs attention and states your main point. Then, organize your body paragraphs, each focusing on one important aspect or evidence backing up your main idea. Mix in ethos (credibility), pathos (emotion), and logos (logic) throughout to make your argument strong. Don't forget to address opposing views and show why your stance is the way to go. Finally, wrap things up with a strong conclusion that reinforces your main points. Here’s a general outline for a persuasive essay:

How to start a persuasive essay? Introduction. 

• Hook. Start with a captivating anecdote, surprising fact, or thought-provoking question to grab the reader's attention.
• Background. Provide context for the issue or topic you're addressing.
• Thesis Statement. Clearly state your main argument or position.

Body Paragraphs

Paragraph 1

• Topic Sentence. Introduce the first key point supporting your thesis.
• Supporting Evidence. Include facts, statistics, or examples that back up your point.
• Ethos, Pathos, Logos. Incorporate elements of persuasion to strengthen your argument.

Paragraph 2

• Topic Sentence. Introduce the second key point supporting your thesis.
• Supporting Evidence. Provide relevant information or examples to bolster your argument.
• Ethos, Pathos, Logos. Continue integrating persuasive elements for a well-rounded appeal.

Paragraph 3

• Topic Sentence. Introduce the third key point supporting your thesis.
• Supporting Evidence. Present compelling evidence or examples.
• Ethos, Pathos, Logos. Ensure a balanced use of persuasive strategies.

Counterargument

• Address opposing views. Acknowledge and counter opposing arguments.
• Refutation. Explain why the counterargument is invalid or less convincing.
• Summarize main points. Recap the key arguments from the body paragraphs.
• Call to Action. Encourage readers to take a specific stance, consider your perspective, or engage in further discussion.

Closing Statement

• Leave a lasting impression. End with a powerful statement that reinforces your thesis and strongly impacts the reader.

We recommend you study our guide on how to write an argumentative essay as well, as these two types of assignments are the most common in school and college.

Take Your Persuasive Writing to the Next Level!

Give us your task to amaze your readers with our tried-and-true methods

How to WritHow to Write a Persuasive Essay

Writing a persuasive essay typically follows a structured format that begins with a compelling introduction, where the writer captures the reader's attention with a hook, provides background information on the topic, and presents a clear thesis statement outlining the main argument. The body paragraphs delve into supporting evidence and key points, each focusing on a specific aspect of the argument and incorporating persuasive elements such as ethos, pathos, and logos. Counterarguments are addressed and refuted to strengthen the overall stance. The conclusion briefly summarizes the main points, reiterates the thesis, and often includes a call to action or a thought-provoking statement to leave a lasting impression on the reader. Follow these tips if you want to learn how to write a good persuasive essay up to the mark: 

Choose a Strong Topic

Selecting a compelling topic is crucial for a persuasive essay. Consider issues that matter to your audience and elicit strong emotions. A well-chosen topic captures your readers' interest and provides a solid foundation for building a persuasive argument. If you’re low on ideas, check out a collection of persuasive essay topics from our experts.

Research Thoroughly

Thorough research is the backbone of a persuasive essay. Dive into various sources, including academic journals, reputable websites, and books. Ensure that your information is current and reliable. Understanding the counterarguments will help you anticipate objections and strengthen your position.

Brainstorm a Solid Thesis Statement

Your thesis statement serves as the central point of your essay. It should be clear, concise, and specific, outlining your stance. Consider it a guideline for your readers, guiding them through your argument. A strong thesis statement sets the tone for the entire essay and helps maintain focus.

Organize Your Thoughts

A rigid persuasive essay structure is key to creating a desired effect on readers. Begin with an engaging introduction that introduces your topic, provides context, and ends with a clear thesis statement. The body paragraphs should each focus on a single point that supports your thesis, providing evidence and examples. Transition smoothly between paragraphs to ensure a cohesive flow. Conclude with a powerful summary that reinforces your main points and leaves a lasting impression.

Develop Compelling Arguments

Each body paragraph should present a persuasive argument supported by evidence. Clearly articulate your main points and use examples, statistics, or expert opinions to strengthen your claims. Make sure to address potential counterarguments and refute them, demonstrating the robustness of your position.

• Use Persuasive Language

Employ language that is strong, clear, and persuasive. Be mindful of your tone, avoiding overly aggressive or confrontational language. Appeal to your audience's emotions, logic, and credibility. Use rhetorical devices like anecdotes or powerful metaphors to make your writing more engaging and memorable.

Revise and Edit

The final step is revising and editing your essay. Take the time to review your work for clarity, coherence, and grammar. Ensure that your arguments flow logically and eliminate any unnecessary repetition. Consider seeking feedback from peers or mentors to gain valuable perspectives on the strength of your persuasive essay. You should also explore the guide on how to write a synthesis essay , as you’ll be dealing with it quite often as a student.

Tips for Writing a Persuasive Essay

The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and supported by compelling evidence, logical reasoning, and an understanding of the target audience. Here are more tips for you to consider:

• Write a Compelling Hook

Begin your essay with a captivating hook that grabs the reader's attention. This could be a surprising fact, a thought-provoking question, a relevant quote, or a compelling anecdote. A strong opening sets the tone for the rest of the essay.

• Establish Credibility

Build your credibility by demonstrating your expertise on the topic. Incorporate well-researched facts, statistics, or expert opinions that support your argument. Establishing credibility enhances the persuasiveness of your essay.

• Clearly Articulate Your Thesis

Craft a clear and concise thesis statement that outlines your main argument. This statement should convey your position on the issue and provide a path for the reader to follow throughout the essay. Note that if you use custom essay writing services , a thesis is automatically included in the assignment.

• Organize Your Arguments Effectively

Structure your essay with a logical flow. Each paragraph should focus on a single point that supports your thesis. Use transitional phrases to guide the reader smoothly from one idea to the next. This organizational clarity enhances the persuasive impact of your essay.

• Address Counterarguments

Anticipate and address potential counterarguments to strengthen your position. Acknowledge opposing viewpoints and provide compelling reasons why your stance is more valid. This demonstrates a thorough understanding of the topic and reinforces the credibility of your argument.

Choose words and phrases that evoke emotion and engage your reader. Employ rhetorical devices, such as metaphors, similes, or vivid language, to make your argument more compelling. Pay attention to tone, maintaining a respectful and persuasive demeanor.

• Appeal to Emotions and Logic

Strike a balance between emotional appeal and logical reasoning. Use real-life examples, personal stories, or emotional anecdotes to connect with your audience. Simultaneously, support your arguments with logical reasoning and evidence to build a robust case.

• Create a Strong Conclusion

Summarize your main points in the conclusion and restate the significance of your thesis. End with a powerful call to action or a thought-provoking statement that leaves a lasting impression on the reader. A strong conclusion reinforces the persuasive impact of your essay.

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

Students should explore persuasive essay examples as they provide valuable insights into effective argumentation, organizational structure, and the art of persuasion. Examining well-crafted samples allows students to grasp various writing techniques, understand how to present compelling evidence, and observe the nuanced ways in which authors address counterarguments. Additionally, exposure to diverse examples helps students refine their own writing style and encourages critical thinking by showcasing the diversity of perspectives and strategies. Here are two excellent persuasive essay examples pdf for your inspiration. If you enjoy the work of our writers, buy essay paper from them and receive an equally quality document prepared individually for you.

Example 1: “The Importance of Incorporating Financial Literacy Education in High School Curriculum”

This essay advocates for the imperative inclusion of financial literacy education in the high school curriculum. It emphasizes the critical role that early exposure to financial concepts plays in empowering students for lifelong success, preventing cycles of debt, fostering responsible citizenship, adapting to technological advancements, and building a more inclusive society. By arguing that financial literacy is a practical necessity and a crucial step towards developing informed and responsible citizens, the essay underscores the long-term societal benefits of equipping high school students with essential financial knowledge and skills.

Example 2: “Renewable Energy: A Call to Action for a Sustainable Future”

This persuasive essay argues for the urgent adoption of renewable energy sources as a moral imperative and a strategic move towards mitigating climate change, fostering economic growth, achieving energy independence, and driving technological innovation. The essay emphasizes the environmental, economic, and societal benefits of transitioning from conventional energy to renewable alternatives, asserting that such a shift is not just an environmentally conscious choice but a responsible investment in the sustainability and well-being of the planet for current and future generations.

Knowing how to write a persuasive essay is essential for several reasons. Firstly, it cultivates critical thinking and analytical skills, requiring students to evaluate and organize information effectively to support their arguments. This process enhances their ability to assess different perspectives and make informed decisions. The persuasive essay format also equips students with valuable communication skills, teaching them to articulate ideas clearly and convincingly. As effective communicators, students can advocate for their viewpoints, contributing to a more engaged and informed society. This proficiency extends beyond academic settings, proving crucial in various professional and personal scenarios. If you’d like to expedite the process, consider using our essay service , which saves time and brings positive grades.

Want to Easily Influence Your Readers?

Buy your persuasive essay right away to start using words to change the world!

What are the 7 Tips for Persuasive Essays?

How do i make a persuasive essay, related articles.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

65 Tips for Writing Academic Persuasive Essays

The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

• Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
• Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
• Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
• Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

• Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
• Reasons the thesis is correct or at least reasonable.
• Evidence that supports each reason, often occurring right after the reason the evidence supports.
• Acknowledgement of objections.
• Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context  to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

• Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
• Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
• Debate: The writer briefly alludes to a debate over how to respond to the problem.
• Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say:  The Moves That Matter in Academic Writing :

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston  offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

• Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
• Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g.,  alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
• It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
• You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis.  At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only  what  we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of  Proust and the Squid: The Story and Science of the Reading Brain . “We are  how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

• Could someone disagree with your claim?  If so, why? Explain this opposing perspective in your own argument, and then respond to it.
• Could someone draw a different conclusion from any of the facts or examples you present?  If so, what is that different conclusion? Explain this different conclusion and then respond to it.
• Could a reader question any of your assumptions or claims?  If so, which ones would they question? Explain and then respond.
• Could a reader offer a different explanation of an issue?  If so, what might their explanation be? Describe this different explanation, and then respond to it.
• Is there any evidence out there that could weaken your position?  If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

• If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
• If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
• If the counterargument perspective is one that contains a different  interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
• If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use  transitional phrases  in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

• Researchers have challenged these claims with…
• Critics argue that this view…
• Some readers may point to…
• A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

• Indeed, some of those points are valid. However, . . .
• While I agree that . . . , it is more important to consider . . .
• These are all compelling points. Still, other information suggests that . .
• While I understand  . . . , I cannot accept the evidence because . . .

Further reading

To read more about the importance of counterarguments in academic writing, read Steven D. Krause’s “ On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses .”

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

• Summarize the main points
• Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people  think  or  act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side:

[Introduction]  “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001  that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

• Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
• Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate  voice .
• Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
• Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

Write What Matters Copyright © 2020 by Joel Gladd is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

6 Types of Evidence in Writing

Writing an essay is a lot like participating in a debate. You have a main point that you want to make, and you need to support it. So, the question is: how do you support your main point?

The best way is to provide evidence.

Evidence can come from many sources and take many forms, but generally speaking, there are six types of evidence.

Each type of evidence may carry more weight than others. Choosing which type of evidence to use depends on the purpose of the essay and the audience.

For example, for essays in psychology or sociology that will be read by professors, evidence from research papers and statistics will be suitable, and expected.

However, if writing for the general public, evidence in the form of quotes from experts or testimonials from people involved in the subject may be more effective.

Ideally, it is good to have a mix of the different types of evidence so that the essay is well-rounded.

Using various types of evidence also shows the reader that you have researched the topic thoroughly. That will add credibility to the essay as a whole and instill an impression that the author is competent and trustworthy.

Here is a brief description of the six main types of evidence.

You Might Also Like: Transition Words for Providing Evidence in Essays

Types of Evidence in Writing

1. anecdotal evidence.

Anecdotal evidence comes from personal experience. It can involve a story about something that happened to you, or an observation you made about friends, relatives, or other people.

An informal interview with someone affected by the topic you are writing about is also a form of anecdotal evidence. That interview may have been conducted by the author of the essay or presented on a news program.

Although it is not considered very strong evidence, it does have a purpose. Describing a personal experience early in the essay can help establish context, show relevance of the subject, or be a way to build a connection with the audience.

In some cases, anecdotal evidence can be quite effective. It can reveal deeply personal or emotional elements of a phenomenon that are very compelling. Not all essays need to be full of scientific references and statistics to be effective at making a point.

See More: 19 Anecdotal Evidence Examples

2. Testimonial Evidence

Offering the opinion of an expert is referred to as testimonial evidence. Their opinion can come from an interview or quote from a book or paper they authored.

The words of someone who is considered an expert in a subject can provide a lot of support to the point you are trying to make. It adds strength and shows that what you are saying is not just your opinion, but is also the opinion of someone that is recognized and respected in the subject.

If that expert has an advanced degree from a notable university, such as Princeton or Stanford, then make sure the reader knows that. Similarly, if they are the president or director of an institution that is heavily involved in the subject, then be sure to include those credentials as well.

If your essay is for an academic course, use proper citation. This often involves indicating the year of the quote, where it was published, and the page number where the quote comes from.

Finally, if quoting an expert, choose the quote carefully. Experts sometimes use language that is overly complex or contains jargon that many readers may not understand. Limiting the quote to 1 or 2 sentences is also a good idea.

3. Statistical Evidence

Statistical evidence involves presenting numbers that support your point. Statistics can be used to demonstrate the prevalence and seriousness of a phenomenon.

When used early in the essay, it informs the reader as to how important the topic is and can be an effective way to get the reader’s attention.

For example, citing the number of people that die each year because they weren’t wearing a seat belt, or the number of children suffering from malnutrition, tells the reader that the topic is serious.

In addition to stating statistics in the body of the essay, including a graph or two will help make the point easier to understand. A picture can be worth a thousand words also applies to graphs and charts.

Graphs and charts also create a sense of credibility and add an extra punch of strength to your arguments.

Statistics can also be used to counter common misconceptions. This is a good way to clear the air right away regarding an issue that may not be well understood or in which there has been a lot of misinformation presented previously.

When presenting statistics, establish credibility by citing the source. Make sure that source is reputable. Scientific publications or well-respected organizations such as the CDC are good examples.

If your essay is for an academic assignment, then be sure to follow the publication guidelines for that discipline. Papers in business, sociology, and law have different rules for how to cite sources.

As persuasive as statistics can be, beware that many readers may be suspicious. There is a belief among some people that statistics are often faked or manipulated. This is due, in part, to many people not understanding the peer-review process that occurs before scientific papers are published.

4. Textual Evidence

Textual evidence comes directly from a source document. This could be a literary work or historical document. It is frequently used in an argumentative essay or as part of a compare-and-contrast type of academic assignment.

For example, if conducting a character analysis of a character in a novel, then identifying key sentences that provide examples of their personality will help support your analysis.

There are several ways of incorporating textual evidence: quoting, paraphrasing, and summarizing.

Quoting statements from the character themselves can be used to demonstrate their thought processes or personality flaws. Likewise, using the words of the author that describe the character will add support to your premise.

Paraphrasing involves conveying the points in the source document by using your own words. There is usually a degree of correspondence between the amount of text in the document and the paraphrased version. In other words, if your paraphrased version is longer than the section in the source document, then you should try again.

Summarizing involves condensing the text in the source document to its main points and highlighting the key takeaways you want the reader to focus on.

5. Analogical Evidence

An analogy is an example of a situation, but presented in a different context. Using an analogy is a great way to explain a complicated issue that is simpler and easier to digest.

Medical doctors often use analogies to describe health-related issues. For example, they might say that getting a yearly medical exam from your primary physician is like taking your car to the mechanic once a year to make sure everything is running okay.

One rule of thumb about analogies is that the simpler they are, the more easily understood. The analogy should have a degree of similarity with the issue being discussed, but, at the same time, be a bit different as well. Sorry about that; it’s a balance.

Be careful not to use an analogy that is too far-fetched. For example, comparing the human body to the universe is too much of a stretch. This might confuse the reader, make them feel frustrated because they don’t see the connection, and/or cause them to lose interest.

6. Hypothetical Evidence

Hypothetical evidence is presenting the reader with a “what if” kind of scenario. This is a great way to get the reader to consider possibilities that they may not have thought of previously.

One way to present a hypothetical is to pair it with a credible statistic. Ask the reader to consider what might happen in the context of those numbers.

Another strategy is to restate one of your arguments, and then present a hypothetical that aligns with that point. For example, if what you are saying is true, then X, Y, and Z may occur.

By providing a concrete hypothetical scenario, people can imagine what could happen. Opening a person’s mindset can be the first step towards an effective and persuasive essay.

There are many examples in history of phenomenon that people never thought possible, but later turned out to materialize. For example, climate change.

In the early days of climate science, the evidence was not readily available to a convincing degree to persuade the general public. However, extrapolating into the future through the use of hypotheticals can help people consider the possibility of fossil fuels causing climate crises.

The emotional dynamics activated when thinking about the future can help open some people’s eyes to different possibilities and generate concern. If only this had happened about 50 years ago.

Providing evidence for your main point in an essay can make it effective and persuasive. There are many types of evidence, and each one varies in terms of its strength and pertinence to the purpose of the essay.

In some situations, for example, anecdotal evidence and testimonials are sufficient to get a reader’s attention. In other situations, however, such as essays in the sciences, the reader will expect to see more than just opinions of the author.

Presenting statistics from reputable sources can add a lot of strength to an essay. While a lot of people are convinced by numbers, others are not.

Using quotes, either from experts or from a source document, are also effective ways to add support to the essay’s main point.

Analogies will help the reader understand a complex topic, while hypotheticals can be an effective way to get people to extend their thinking and consider what could happen if…

Incorporating several types of evidence is best. If all arguments in an essay only come from the author, it can come across as flimsy. A chair with three legs is better than a chair with two.

Bailey, S. (2003). Academic writing: A practical guide for students . Cheltenham, U.K.: Nelson Thornes Ltd.

Redman, P., & Maples, W. (2017). Good essay writing: A social sciences guide . Sage.

Savage, A., & Mayer, P. (2006). Effective academic writing: The short essay . Oxford: Oxford University Press.

Starkey, L. B. (2004). How to write great essays . Learning Express.

Warburton, N. (2020). The basics of essay writing . Routledge.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Persuasive Essay Writing

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

People also read

Easy and Unique Persuasive Essay Topics with Tips

The Basics of Crafting an Outstanding Persuasive Essay Outline

Ace Your Next Essay With These Persuasive Essay Examples!

Persuasive Essay About Gun Control - Best Examples for Students

Top Examples of Persuasive Essay about Covid-19

Learn How To Write An Impressive Persuasive Essay About Business

Learn How to Craft a Compelling Persuasive Essay About Abortion With Examples!

Make Your Point: Tips and Examples for Writing a Persuasive Essay About Online Education

Learn How To Craft a Powerful Persuasive Essay About Bullying

Craft an Engaging Persuasive Essay About Smoking: Examples & Tips

Learn How to Write a Persuasive Essay About Social Media With Examples

Craft an Effective Argument: Examples of Persuasive Essay About Death Penalty

Share this article

It's the night before the essay is due, and you haven't even started. Your mind is blank, and you have no idea what words will persuade your teacher. 

The good news is that some tips and tricks can make the process of writing a persuasive essay much easier.

In this blog, we'll break down the components of a persuasive essay and provide helpful tips and examples along the way. By the end, you should have all the guidelines to create a winning essay that will persuade your readers to see things your way.

Let's take a closer look at all these steps.

On This Page On This Page -->

What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to. 

For example: should kids be allowed to play video games on weekdays? 

The writer would then spend the rest of the essay backing up their claim with reasons and evidence. 

Persuasive essays often include counterarguments. These arguments oppose the writer's position. 

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades. 

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims. 

However, persuasive essays are not just about logic. They also need to include emotional appeal. 

After all, people are more likely to be persuaded by an argument that speaks to their feelings. 

Elements of a Persuasive Essay 

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

• Ethos (appeal to ethics) 
• Pathos (appeal to emotion)
• Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid. 

Let's take a closer look at each one.

Ethos - the Credibility Element 

The persuasive power of ethos lies in the character or credibility of the person making the argument. 

For an argument to be persuasive, the person presenting it must be someone that the audience trusts. 

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element 

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element 

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective. 

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression. 

Tough Essay Due? Hire a Writer!

How To Start a Persuasive Essay 

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time. 

Brainstorm All Possible Angles 

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting. 

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already. 

But if you think about it, there are many different ways to approach the issue. 

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty. 

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader. 

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position. 

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue. 

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions 

One of the most effective ways to persuade someone is by appealing to their emotions. 

After all, we're not robots - we're human beings and always make decisions based on our feelings. 

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view. 

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay! 

The important thing is that you anticipate some of those objections and address them head-on in your essay. 

This shows that you take your reader's objections seriously and are confident in your position. 

Organize Your Evidence 

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.  

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

• Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more. 

A good hook statement will vary depending on whether you're writing for an academic or more casual audience. 

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

• Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

 A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

• Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument. 

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay. 

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

• The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point. 

It should be clear, concise, and direct. 

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

• Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences. 

These sentences should provide evidence to support the claims made in the topic sentence. 

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

• Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph. 

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them. 

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information. 

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. 

• Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

• Summarize Your Arguments

 You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis. 

• Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion. 

Step 2:  Polish Up Your Essay

After you’re done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive. 

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader. 

If you’re not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, you’ll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay 

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

• Increase the Readability of Your Text 

Ensure that you have adhered to all the paragraphing requirements of your instructor. 

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

• Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

• Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling. 

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more  persuasive essay examples  here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you. 

• Should the government increase taxes on sugary foods to reduce obesity? 
• Do standardized tests accurately measure student intelligence and aptitude? 
• Should studying a foreign language be mandatory in schools? 
• Should all high school students complete community service hours before graduating? 
• Are video games affecting the concentration and cognitive development of children? 
• Should genetically modified foods be labeled as such in stores? 
• Are the current copyright laws protecting artists and content creators enough? 
• Should college tuition be reduced for all students? 
• Is the use of animals in medical research ethical? 
• Should the use of drones be regulated by the government? 
• Should college athletes receive payment for their performance? 
• Should students be allowed to have cell phones in school? 
• Is drug testing in schools an effective way to prevent substance abuse? 
• Does social media promote a healthy lifestyle or contribute to cyber bullying? 
• Should the voting age be lowered to 16? 

If you’re stuck with choosing topics, these are great  persuasive essay topics  to get you started! 

Pick one of these and craft an essay that will leave your readers thinking. 

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay. 

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them. 

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading. 

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides 

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance. 

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue. 

For example, "How can we expect our children to succeed in school if they don't have enough resources?" 

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier. 

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests. 

If you are looking for an essay writing service , look no further than CollegeEssay.org! Our experienced essay writer can provide the assistance you need to produce an essay that meets the highest standards.

Let our persuasive essay writer handle the hard work and get you started on your path to success.

Try our AI essay writer and elevate your writing to new heights today!

Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

Cathy A. (Literature, Marketing)

For more than five years now, Cathy has been one of our most hardworking authors on the platform. With a Masters degree in mass communication, she knows the ins and outs of professional writing. Clients often leave her glowing reviews for being an amazing writer who takes her work very seriously.

Paper Due? Why Suffer? That’s our Job!

Keep reading

• Privacy Policy
• Cookies Policy
• Terms of Use
• Refunds & Cancellations
• Our Writers
• Success Stories
• Our Guarantees
• Affiliate Program
• Referral Program
• AI Essay Writer

Disclaimer: All client orders are completed by our team of highly qualified human writers. The essays and papers provided by us are not to be used for submission but rather as learning models only.

Unlocking the Power of Persuasion: Discover Types of Evidence in Writing

The ability to persuade others is a valuable skill in various aspects of life, from personal relationships to professional endeavors. And in writing, persuasion is particularly significant, as it allows authors to convince their readers to agree with their arguments, adopt their point of view, or take a specific action.

One of the most critical aspects of persuasive writing is the use of evidence, which serves to substantiate claims, support arguments, and ultimately make a piece more compelling and convincing.

In this article, we’ll explore the various types of evidence in writing, how to choose the right kind for your work, and tips for presenting your evidence effectively. By understanding and mastering the art of using evidence, you’ll be on your way to unlocking the power of persuasion in your writing.

What is Evidence in Writing? – Definition and Explanation

Before diving into the different types of evidence in writing, it’s essential to clearly understand what evidence is and why it’s so crucial.

In the context of writing, evidence refers to the information, facts, or examples that help to support and substantiate an author’s claims or arguments. It provides the necessary foundation upon which the rest of the work is built.

Indeed, without evidence, an author’s claims may be seen as mere opinions or conjecture, lacking the credibility and weight needed to persuade readers.

Why is Evidence Important in Writing?

Evidence is crucial in writing for several reasons.

First and foremost, it lends credibility to an author’s claims by providing concrete support for their arguments. It helps to demonstrate that the author has done their research, is knowledgeable about the topic, and has a solid understanding of the subject matter.

And this, in turn, makes it more likely that readers will trust the author’s perspective and be more open to their argument.

Evidence, not opinion!

Evidence appeals to a reader’s sense of logic and reason, helping to create a persuasive and compelling argument.

By presenting clear, well-researched evidence, authors can show their readers that their claims are not based on personal opinion or bias but on objective information and sound reasoning.

This can be particularly important when addressing controversial or complex issues, as it helps to create a sense of balance and fairness in the discussion.

Evidence brings your creative writing to life

Evidence engages the reader and makes a piece of writing more exciting and memorable, especially in the context of creative writing, where we aim to show rather than tell .

By including vivid examples, compelling statistics, or powerful anecdotes, we can bring a fictional moment to life, making it more relatable and impactful for the reader.

Showing evidence in fiction

As mentioned, we’re often urged to show, not tell, in our creative writing. So, rather than stating a fact explicitly through description, we can evidence implicit behaviors to heighten the moment’s tension.

For example:

I looked him directly in the eye. He averted his gaze to the floor, and I knew I had him in the palm of my hand. I stood and slowly encircled him as he continued to avoid the intensity of my glare. I grabbed his face, lifting his eyes to meet mine.

“Where is it?” I growled.

“I don’t know. Really. Please?” he groveled.

But could I believe him? This wasn’t the first time he’d turned on the doe eyes.

Here we have evidence that drives questions about the relationship. We don’t know who these people are, but by their behaviors (looking directly in the eye; encircling like a hunting animal; growling; groveling), we develop a sense of character status.

In this context, we implicitly embed evidence as given circumstances that represent what the characters want without expressly telling us, who they are by their actions, and their moral values by the way they present themselves.

Types of Evidence in Writing

There are several kinds of evidence in writing, each with its strengths and weaknesses. Some of the most common types of evidence used in persuasive and argumentative essay writing are:

a. Anecdotal Evidence

Anecdotal evidence refers to personal stories or experiences that illustrate a particular point or support a claim.

This type of evidence can be effective in making an argument more relatable and engaging, as it allows readers to see the issue through the lens of a real-life example.

However, use anecdotal evidence cautiously because it’s unlikely to stand up to rigorous scrutiny. Use anecdotal evidence cautiously, as it’s likely to be subject to bias and may not represent the broader issue.

b. Expert Testimony

Expert testimony involves the use of quotes, opinions, or insights from recognized authorities in a particular field to support an argument.

Expert testimony lends considerable credibility to an author’s claims, as it demonstrates that knowledgeable professionals support their argument.

However, it’s essential to ensure that the experts cited are indeed reputable and their testimony is used in the correct context, remaining relevant and accurate.

c. Facts and Statistics

Facts and statistics are perhaps the most straightforward and objective type of evidence, as they provide concrete, numerical support for a claim. They can be highly persuasive, as they appeal to a reader’s sense of logic and reason.

However, facts or statistics must be fact-checked for accuracy and reliability and come from reputable sources. For example, somebody quoting or stating a fact in a Facebook post may be ill-researched.

In a post-truth world, we need to remember that statistics can be manipulated or presented in a way that supports a particular argument, so always consider the context and potential bias in any data presented.

d. Examples

Examples are specific instances or cases that help to illustrate a broader point or support a claim. They can effectively make an argument more relatable and tangible for the reader by providing concrete evidence of the issue at hand.

However, like anecdotal evidence, use examples judiciously to ensure they represent the broader issue and are not subject to bias.

An analogy is a comparison between two or more things that highlight a similarity or relationship between them.

In persuasive writing, you can use analogies to help clarify complex concepts or make abstract ideas more accessible and understandable for the reader.

But while analogies can be an effective tool for illustration and explanation, like all evidence, they should be used cautiously, as they can sometimes oversimplify complex issues or lead to false equivalencies.

f. Research Findings

Research findings are the results of studies, experiments, or other investigations conducted by experts in a particular field. They can be an invaluable source of evidence, as they provide objective, empirical support for a claim.

When using research findings as evidence, it’s crucial to ensure that the studies cited are reputable, relevant, and accurately represented.

How to Choose the Right Type of Evidence for Your Writing

Selecting the appropriate type of evidence for your writing will depend on several factors, including your audience, the nature of your argument, and the overall purpose of your piece.

Some tips for choosing the proper evidence for your work:

• Consider your audience : Think about who your readers are and what types of evidence they may find most persuasive or compelling. For example, a highly technical audience may be more swayed by facts, statistics, and research findings, while a more general audience may respond better to anecdotes, examples, and analogies.
• Balance your evidence : While it’s essential to use various evidence types to create a well-rounded and convincing argument, it’s also crucial to strike the right balance between them. Too many anecdotes or examples may make your statement seem overly subjective, while an over reliance on statistics or expert testimony may make it appear dry and impersonal. Aim for a mix of evidence types that cater to your audience’s preferences while maintaining the overall credibility of your argument.
• Consider the strength of your evidence : Not all evidence is equal, and it’s essential to choose evidence that is both relevant and reliable. Be sure to consider the source of your evidence, its accuracy, and the context in which it is presented.

How Do You Analyze Evidence for an Essay?

When using evidence in an essay or other persuasive writing, it’s crucial not only to present the evidence but also to analyze and interpret it for your readers.

Some tips for analyzing evidence effectively:

Explain the relevance

Be sure to clearly explain why the evidence you’re presenting is relevant to your argument. How does it support your claims, and what does it say about the issue?

Make sure your readers understand the significance of the evidence you’re presenting.

Consider the context

When analyzing evidence, it’s essential to consider the broader context in which it was presented.

• What was the purpose of the study or experiment?
• Who conducted it, and what biases or limitations may have been applied?
• Who financed the experiment, and did they stand to profit from a beneficial outcome?

Understanding the context of the evidence will help you present it more effectively to your readers.

Connect the dots

Finally, it’s crucial to interconnect the evidence you present to your overall argument. This helps demonstrate the balance of opinions that help an audience understand the facts in context.

How does it fit into your broader thesis, and what conclusions can you draw from it?

Be sure to link your evidence to your claims to make a more cohesive and convincing argument.

Tips for Presenting Strong Evidence in Your Writing

Once you’ve chosen your evidence and analyzed it, it’s time to present it effectively in your writing.

Some tips for presenting evidence in a way that is clear, concise, and compelling:

• Use clear and concise language : When presenting evidence, use clear, concise language. Avoid jargon and “blinding with science,” as it’s likely to confuse or alienate your audience.
• Organize your evidence effectively : Be sure to organize your evidence in a way that is logical and easy to follow. This may mean presenting your evidence in a specific order or grouping related evidence together to create a more cohesive argument.
• Use visuals : Using graphs, charts, or other visual aids can be an effective way to present evidence in a more engaging and memorable way. Just be sure to choose relevant, accurate, and easy-to-read visuals.
• Be mindful of tone : Strike the right tone to create balance and fairness. Avoid presenting evidence in a way that is overly aggressive or dismissive of opposing arguments, as this can be off-putting to readers and undermine your argument.

Common Mistakes to Avoid When Using Evidence

Some of the most significant pitfalls to watch out for are:

• Using unreliable sources : The evidence you’re presenting must come from reputable sources. Avoid using sources that are biased, outdated, or otherwise unreliable.
• Cherry-picking data : Selecting data that supports your argument while ignoring contradictory evidence is a common mistake in persuasive writing. Present a balanced and honest view of the evidence to create a more convincing argument.
• Overusing anecdotes : While anecdotes can be a valuable tool in persuasive writing, overusing them can make your argument seem overly subjective or biased. Be sure to balance your use of anecdotes with other types of evidence.
• Misrepresenting evidence : Avoid misrepresenting evidence or knowingly presenting it out of context. Be sure to fully understand the evidence you’re using and present it accurately to your readers.

What Do You Identify Evidence in Academic Writing?

When stating evidence, it’s vital to use clear, concise, and appropriate language.

Some tips for effectively identifying evidence in your writing:

• Introduce the evidence : Be sure to introduce the evidence you’re presenting in a way that is clear and relevant to your argument. This may mean providing context or explaining its significance before presenting it.
• Use precise language : When presenting evidence, use language that is clear and easy to understand. Avoid overly technical language that may confuse your readers.
• Avoid bias : Essential! When presenting evidence, it’s crucial to avoid prejudice or subjective language that may undermine its credibility. Stick to objective language that gives the evidence in a fair and balanced way.
• Cite your sources : Finally, be sure to cite your sources when presenting evidence. This helps lend credibility to your argument and allows readers to verify the proof.

Mastering the Power of Persuasion Through Effective Use of Evidence

Evidence is a critical component of persuasive writing, providing the backbone upon which arguments are built.

By understanding the different types of evidence in writing, how to choose the right kind for your work, and tips for presenting evidence effectively, you can unlock the power of persuasion in your writing.

And by avoiding common pitfalls and using evidence in a clear, concise, and relevant way, you can create more compelling and convincing pieces of writing that engage and persuade your readers.

Thanks for reading!

Harry  Wallett  is the Founder and Managing Director of Relay Publishing. Combining his entrepreneurial background with a love of great stories,  Harry  founded Relay in 2013 as a fresh way to create books and for writers to earn a living from their work. Since then, Relay has sold 3+ million copies and worked with 100s of writers on bestselling titles such as  Defending Innocence ,  The Alveria Dragon Akademy Series  and  Rancher’s Family Christmas . Harry oversees the creative direction of the company, and works to develop a supportive collaborative environment for the Relay team to thrive within in order to fulfill our mission to create unputdownable books.

Relay Publishing Wants You

If you think you have what it takes to become a brilliant writer, editor, or storyliner, Relay Publishing has a range of exciting opportunities .

Find out more about us , and get in touch . We can’t wait to hear from you!

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Organizing Your Argument

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

This page summarizes three historical methods for argumentation, providing structural templates for each.

How can I effectively present my argument?

In order for your argument to be persuasive, it must use an organizational structure that the audience perceives as both logical and easy to parse. Three argumentative methods —the  Toulmin Method , Classical Method , and Rogerian Method — give guidance for how to organize the points in an argument.

Note that these are only three of the most popular models for organizing an argument. Alternatives exist. Be sure to consult your instructor and/or defer to your assignment’s directions if you’re unsure which to use (if any).

Toulmin Method

The  Toulmin Method  is a formula that allows writers to build a sturdy logical foundation for their arguments. First proposed by author Stephen Toulmin in  The Uses of Argument (1958), the Toulmin Method emphasizes building a thorough support structure for each of an argument's key claims.

The basic format for the Toulmin Method  is as follows:

Claim:  In this section, you explain your overall thesis on the subject. In other words, you make your main argument.

Data (Grounds):  You should use evidence to support the claim. In other words, provide the reader with facts that prove your argument is strong.

Warrant (Bridge):  In this section, you explain why or how your data supports the claim. As a result, the underlying assumption that you build your argument on is grounded in reason.

Backing (Foundation):  Here, you provide any additional logic or reasoning that may be necessary to support the warrant.

Counterclaim:  You should anticipate a counterclaim that negates the main points in your argument. Don't avoid arguments that oppose your own. Instead, become familiar with the opposing perspective.   If you respond to counterclaims, you appear unbiased (and, therefore, you earn the respect of your readers). You may even want to include several counterclaims to show that you have thoroughly researched the topic.

Rebuttal:  In this section, you incorporate your own evidence that disagrees with the counterclaim. It is essential to include a thorough warrant or bridge to strengthen your essay’s argument. If you present data to your audience without explaining how it supports your thesis, your readers may not make a connection between the two, or they may draw different conclusions.

Example of the Toulmin Method:

Claim:  Hybrid cars are an effective strategy to fight pollution.

Data1:  Driving a private car is a typical citizen's most air-polluting activity.

Warrant 1:  Due to the fact that cars are the largest source of private (as opposed to industrial) air pollution, switching to hybrid cars should have an impact on fighting pollution.

Data 2:  Each vehicle produced is going to stay on the road for roughly 12 to 15 years.

Warrant 2:  Cars generally have a long lifespan, meaning that the decision to switch to a hybrid car will make a long-term impact on pollution levels.

Data 3:  Hybrid cars combine a gasoline engine with a battery-powered electric motor.

Warrant 3:  The combination of these technologies produces less pollution.

Counterclaim:  Instead of focusing on cars, which still encourages an inefficient culture of driving even as it cuts down on pollution, the nation should focus on building and encouraging the use of mass transit systems.

Rebuttal:  While mass transit is an idea that should be encouraged, it is not feasible in many rural and suburban areas, or for people who must commute to work. Thus, hybrid cars are a better solution for much of the nation's population.

Rogerian Method

The Rogerian Method  (named for, but not developed by, influential American psychotherapist Carl R. Rogers) is a popular method for controversial issues. This strategy seeks to find a common ground between parties by making the audience understand perspectives that stretch beyond (or even run counter to) the writer’s position. Moreso than other methods, it places an emphasis on reiterating an opponent's argument to his or her satisfaction. The persuasive power of the Rogerian Method lies in its ability to define the terms of the argument in such a way that:

• your position seems like a reasonable compromise.
• you seem compassionate and empathetic.

The basic format of the Rogerian Method  is as follows:

Introduction:  Introduce the issue to the audience, striving to remain as objective as possible.

Opposing View : Explain the other side’s position in an unbiased way. When you discuss the counterargument without judgement, the opposing side can see how you do not directly dismiss perspectives which conflict with your stance.

Statement of Validity (Understanding):  This section discusses how you acknowledge how the other side’s points can be valid under certain circumstances. You identify how and why their perspective makes sense in a specific context, but still present your own argument.

Statement of Your Position:  By this point, you have demonstrated that you understand the other side’s viewpoint. In this section, you explain your own stance.

Statement of Contexts : Explore scenarios in which your position has merit. When you explain how your argument is most appropriate for certain contexts, the reader can recognize that you acknowledge the multiple ways to view the complex issue.

Statement of Benefits:  You should conclude by explaining to the opposing side why they would benefit from accepting your position. By explaining the advantages of your argument, you close on a positive note without completely dismissing the other side’s perspective.

Example of the Rogerian Method:

Introduction:  The issue of whether children should wear school uniforms is subject to some debate.

Opposing View:  Some parents think that requiring children to wear uniforms is best.

Statement of Validity (Understanding):  Those parents who support uniforms argue that, when all students wear the same uniform, the students can develop a unified sense of school pride and inclusiveness.

Statement of Your Position : Students should not be required to wear school uniforms. Mandatory uniforms would forbid choices that allow students to be creative and express themselves through clothing.

Statement of Contexts:  However, even if uniforms might hypothetically promote inclusivity, in most real-life contexts, administrators can use uniform policies to enforce conformity. Students should have the option to explore their identity through clothing without the fear of being ostracized.

Statement of Benefits:  Though both sides seek to promote students' best interests, students should not be required to wear school uniforms. By giving students freedom over their choice, students can explore their self-identity by choosing how to present themselves to their peers.

Classical Method

The Classical Method of structuring an argument is another common way to organize your points. Originally devised by the Greek philosopher Aristotle (and then later developed by Roman thinkers like Cicero and Quintilian), classical arguments tend to focus on issues of definition and the careful application of evidence. Thus, the underlying assumption of classical argumentation is that, when all parties understand the issue perfectly, the correct course of action will be clear.

The basic format of the Classical Method  is as follows:

Introduction (Exordium): Introduce the issue and explain its significance. You should also establish your credibility and the topic’s legitimacy.

Statement of Background (Narratio): Present vital contextual or historical information to the audience to further their understanding of the issue. By doing so, you provide the reader with a working knowledge about the topic independent of your own stance.

Proposition (Propositio): After you provide the reader with contextual knowledge, you are ready to state your claims which relate to the information you have provided previously. This section outlines your major points for the reader.

Proof (Confirmatio): You should explain your reasons and evidence to the reader. Be sure to thoroughly justify your reasons. In this section, if necessary, you can provide supplementary evidence and subpoints.

Refutation (Refuatio): In this section, you address anticipated counterarguments that disagree with your thesis. Though you acknowledge the other side’s perspective, it is important to prove why your stance is more logical.  

Conclusion (Peroratio): You should summarize your main points. The conclusion also caters to the reader’s emotions and values. The use of pathos here makes the reader more inclined to consider your argument.  

Example of the Classical Method:  

Introduction (Exordium): Millions of workers are paid a set hourly wage nationwide. The federal minimum wage is standardized to protect workers from being paid too little. Research points to many viewpoints on how much to pay these workers. Some families cannot afford to support their households on the current wages provided for performing a minimum wage job .

Statement of Background (Narratio): Currently, millions of American workers struggle to make ends meet on a minimum wage. This puts a strain on workers’ personal and professional lives. Some work multiple jobs to provide for their families.

Proposition (Propositio): The current federal minimum wage should be increased to better accommodate millions of overworked Americans. By raising the minimum wage, workers can spend more time cultivating their livelihoods.

Proof (Confirmatio): According to the United States Department of Labor, 80.4 million Americans work for an hourly wage, but nearly 1.3 million receive wages less than the federal minimum. The pay raise will alleviate the stress of these workers. Their lives would benefit from this raise because it affects multiple areas of their lives.

Refutation (Refuatio): There is some evidence that raising the federal wage might increase the cost of living. However, other evidence contradicts this or suggests that the increase would not be great. Additionally,   worries about a cost of living increase must be balanced with the benefits of providing necessary funds to millions of hardworking Americans.

Conclusion (Peroratio): If the federal minimum wage was raised, many workers could alleviate some of their financial burdens. As a result, their emotional wellbeing would improve overall. Though some argue that the cost of living could increase, the benefits outweigh the potential drawbacks.

persuasive essay

What is persuasive essay definition, usage, and literary examples, persuasive essay definition.

A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist’s goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.

Persuasive Essay Topic Criteria

To write an effective persuasive essay, the essayist needs to ensure that the topic they choose is polemical, or debatable. If it isn’t, there’s no point in trying to persuade the reader.

For example, a persuasive essayist wouldn’t write about how honeybees make honey; this is a well-known fact, and there’s no opposition to sway. The essayist might, however, write an essay on why the reader shouldn’t put pesticides on their lawn, as it threatens the bee population and environmental health.

A topic should also be concrete enough that the essayist can research and find evidence to support their argument. Using the honeybee example, the essayist could cite statistics showing a decline in the honeybee population since the use of pesticides became prevalent in lawncare. This concrete evidence supports the essayist’s opinion.

Persuasive Essay Structure

The persuasive essay generally follows this five-paragraph model.

Introduction

The introduction includes the thesis, which is the main argument of the persuasive essay. A thesis for the essay on bees and pesticides might be: “Bees are essential to environmental health, and we should protect them by abstaining from the use of harmful lawn pesticides that dwindle the bee population.”

The introductory paragraph should also include some context and background info, like bees’ impact on crop pollination. This paragraph may also include common counterarguments, such as acknowledging how some people don’t believe pesticides harm bees.

Body Paragraphs

The body consists of two or more paragraphs and provides the main arguments. This is also where the essayist’s research and evidential support will appear. For example, the essayist might elaborate on the statistics they alluded to in the introductory paragraph to support their points. Many persuasive essays include a counterargument paragraph to refute conflicting opinions.

The final paragraph readdresses the thesis statement and reexamines the essayist’s main arguments.

Types of Persuasive Essays

Persuasive essays can take several forms. They can encourage the reader to change a habit or support a cause, ask the reader to oppose a certain practice, or compare two things and suggest that one is superior to the other. Here are thesis examples for each type, based on the bee example:

• Call for Support, Action, or Change : “Stop using pesticides on your lawns to save the environmentally essential bees.”
• Call for Opposition : “Oppose the big businesses that haven’t conducted environmental studies concerning bees and pesticides.”
• Superior Subject : “Natural lawn care is far superior to using harmful pesticides.”

The Three Elements of Persuasion

Aristotle first suggested that there were three main elements to persuading an audience: ethos, pathos, and logos. Essayists implement these same tactics to persuade their readers.

Ethos refers to the essayist’s character or authority; this could mean the writer’s name or credibility. For example, a writer might seem more trustworthy if they’ve frequently written on a subject, have a degree related to the subject, or have extensive experience concerning a subject. A writer can also refer to the opinions of other experts, such as a beekeeper who believes pesticides are harming the bee population.

Pathos is an argument that uses the reader’s emotions and morality to persuade them. An argument that uses pathos might point to the number of bees that have died and what that suggests for food production: “If crop production decreases, it will be impoverished families that suffer, with perhaps more poor children having to go hungry.” This argument might make the reader empathetic to the plight of starving children and encourage them to take action against pesticide pollution.

The logos part of the essay uses logic and reason to persuade the reader. This includes the essayist’s research and whatever evidence they’ve collected to support their arguments, such as statistics.

Terms Related to Persuasive Essays

Argumentative Essays

While persuasive essays may use logic and research to support the essayist’s opinions, argumentative essays are more solely based on research and refrain from using emotional arguments. Argumentative essays are also more likely to include in-depth information on counterarguments.

Persuasive Speeches

Persuasive essays and persuasive speeches are similar in intent, but they differ in terms of format, delivery, emphasis, and tone .

In a speech, the speaker can use gestures and inflections to emphasize their points, so the delivery is almost as important as the information a speech provides. A speech requires less structure than an essay, though the repetition of ideas is often necessary to ensure that the audience is absorbing the material. Additionally, a speech relies more heavily on emotion, as the speaker must hold the reader’s attention and interest. In Queen Elizabeth I’s “Tilbury Speech,” for example, she addresses her audience in a personable and highly emotional way: “My loving people, We have been persuaded by some that are careful of our safety, to take heed how we commit our selves to armed multitudes for fear of treachery; but I assure you I do not desire to live to distrust my faithful and loving people. Let tyrants fear.”

Examples of Persuasive Essay

1. Martin Luther King, Jr., “Letter From Birmingham Jail”

Dr. King directs his essay at the Alabama clergymen who opposed his call for protests. The clergymen suggested that King had no business being in Alabama, that he shouldn’t oppose some of the more respectful segregationists, and that he has poor timing. However, here, King attempts to persuade the men that his actions are just:

I am in Birmingham because injustice is here. Just as the prophets of the eight century B.C. left their villages and carried their ‘thus saith the Lord’ far beyond the boundaries of their hometowns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I compelled to carry the gospel of freedom beyond my hometown.

Here, King is invoking the ethos of Biblical figures who the clergymen would’ve respected. By comparing himself to Paul, he’s claiming to be a disciple spreading the “gospel of freedom” rather than an outsider butting into Alabama’s affairs.

2. Garrett Hardin, “The Tragedy of Commons”

Hardin argues that a society that shares resources is apt to overuse those resources as the population increases. He attempts to persuade readers that the human population’s growth should be regulated for the sake of preserving resources:

The National Parks present another instance of the working out of the tragedy of commons. At present, they are open to all, without limit. The parks themselves are limited in extent—there is only one Yosemite Valley—whereas population seems to grow without limit. The values that visitors seek in the parks are steadily eroded. Plainly, we must soon cease to treat the parks as commons, or they will be of no value to anyone.

In this excerpt, Harden uses an example that appeals to the reader’s logic. If the human population continues to rise, causing park visitors to increase, parks will continue to erode until there’s nothing left.

Further Resources on Persuasive Essays

We at SuperSummary offer excellent resources for penning your own essays .

Find a list of famous persuasive speeches at Highspark.co .

Read up on the elements of persuasion at the American Management Association website.

Related Terms

• Argumentative Essay

Unit 4: Fundamentals of Academic Essay Writing

29 Steps for Integrating Evidence

A step-by-step guide for including your “voice”.

To integrate evidence, you need to introduce it, paraphrase (or quote in special circumstances), and then connect the evidence to the topic sentence. Below are the steps for “ICE” or the “hamburger analogy.”

Step 1 Introducing evidence: the top bun or “I”

A sentence of introduction before the paraphrase helps the reader know what evidence will follow. You want to provide a preview for the reader of what outside support you will use.

• Example from the model essay: (“I”/top bun) Peer review can increase a student’s interest and confidence in writing. (“C”/meat) Rather than relying on the teacher, the student is actively involved in the writing process (Bijami et al., 2013, p. 94).
• Notice how the introduction of increasing interest and confidence provides a hint of the evidence that will follow; it links to the idea of becoming a more independent and engaged learner.

Step 2 Paraphrasing and citing evidence: the meat or “C”

Typically, in academic writing, you will not simply paraphrase a single sentence; instead, you will often summarize information from more than one sentence – you will read a section of text, such as a part of a paragraph, a whole paragraph, or even more than one paragraph, and you will extract and synthesize information from what you have read. This means you will summarize that information and cite it.

Paraphrase/summarize the evidence and then include a citation with the following information (A more detailed explanation of documentation, including citations, can be found in Unit 44: Documentation.

• The author’s last name (but if you do not know the author’s name, use the article title).
• The publication date.
• The page number.

Formats for introducing evidence (when you know the author)

• Gambino (2015) explains how social networks help foster personal connections (p. 1).
• According to Gambino (2015), social networks help foster personal connections (p. 1).
• Social networks help foster personal connections (Gambino, 2015, p. 1).

Formats for introducing evidence (when you the author is unknown)

• Several tips for college success are explained (“Preparing for College,” 2015, p. 2).
• Example from the model essay: Rather than relying on the teacher, the student is actively involved in the writing process (Bijami et al., 2013, p. 94).
• Here we can see a paraphrase, not a direct quotation, with proper citation format.

Step 3 Connecting evidence: the bottom bun or “E”

In this step, you must explain the significance of the evidence and how it relates to your topic sentence or to previously mentioned information in the paragraph or essay. This connecting explanation could be one or more sentences. This “bottom bun” is NOT a paraphrase; instead, it is your explanation of why you chose the evidence and how it supports your own ideas.

• Example from the model essay: (“I”/top bun) Peer review can increase a student’s interest and confidence in writing . (“C”/meat) Rather than relying on the teacher, the student is actively involved in the writing process (Bijami et al., 2013, p. 94) . (“E”/bottom bun) As students take more responsibility for their writing, from developing their topic to writing drafts, they become more confident and inspired .
• Notice how the “E” or “bottom bun” elaborates on the idea of becoming an independent learner.  

Step 3 Strategies : Questions to ask yourself when analyzing the function of evidence

What “move” is the “E” / bottom bun is making? (e.g. What’s the “function” of the “E” / bottom bun?”)

• Is it interpreting the evidence?
• Is it analyzing the evidence?
• Is it describing an outcome?
• Is it providing an example?
• Is it making a prediction?
• Is it evaluating the evidence?
• Is it challenging the evidence?
• Is it elaborating on evidence that came before in the paragraph/essay?
• Is it comparing the evidence with something else or another piece of evidence?
• Is it connecting the evidence to a previously stated idea in the paragraph/essay?

Choose a function: Evaluate, Compare, Analyze, Connect, Predict

Watch this video: Evidence & Citations

Watch this video on the importance of explaining your evidence and including citations.

From: Ariel Bassett

Language Stems for Integrating Evidence

The sentence stems below can help you develop your command of more complex academic language.

Stems to refer to outside knowledge and/or experts

• It is / has been believed that…
• Researchers have noted that…
• Experts point out that…
• Based on these figures… / These figures show… / The data (seems to) suggest(s)…

Stems for introducing example evidence

• X (year) illustrates this point with an example about… (p. #).
• One of example is…. (X, year, p. #).
• As an example of this/___, ….. (X, year, p. #)
• …. is an illustration / example of… (citation).
• For example, …or For instance, …

Stems to support arguments and claims

• According to X (year), …. (p. #).
• As proof of this, X (year) claims…. (p. #).
• X (year) provides evidence for/that… (p. #).
• X (year) demonstrates that… (p. #).

Stems to draw conclusions (helpful to use in the explanation / bottom bun)

• This suggests / demonstrates / indicates / shows / illustrates…

(In the above examples, you can combine the demonstrative pronoun “this” with a noun. Ex: “these results suggests…” or “this example illustrates…” or “these advantages show….”)

• This means…
• In this way,…
• It is possible that…
• Such evidence seems to suggest… / Such evidence suggests…

Stems to agree with a source (helpful to use in the explanation / bottom bun)

• As X correctly notes…
• As X rightly observes, …
• As X insightfully points out, …

Stems to disagree with a source (helpful to use in the explanation / bottom bun)

• Although X contends that…
• However, it remains unclear whether…
• Critics are quick to point out that…

Academic Writing I Copyright © by UW-Madison ESL Program is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License , except where otherwise noted.

Share This Book

Persuasive Essay

Definition of persuasive essay.

The term “persuasive” is an adjective derived from verb “persuade,” which means “to convince somebody.” A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand – either in its favor, or against it – to prove to readers whether it is beneficial or harmful for them.

Why Persuasion?

The question arises why persuasion if the people are already aware of everything. Its answer is that each person’s ability of seeing and understanding things depend on his vision. He believes only what he sees or is told about. If another side of the coin is shown, the people do not believe so easily. That is why they are presented with arguments supported with evidences , statistics and facts. Persuasion is done for these reasons:

• A Better World : To ask the people that if they accept your argument , it will be good for them to take action and make the world a better place.
• A Worse World : It means that if readers do not do what they are asked to do, the world will become a worse place.
• Call to Action : It means to persuade or tempt readers to do what the writer wants them to do.

Difference Between a Persuasive Essay and an Argumentative Essay

A persuasive essay is intended to persuade readers to do certain things, or not to do certain things. It is the sole aim of the writer to coax or tempt readers, and force them to do certain things or take actions. However, an argumentative essay intends to make readers see both sides of the coin. It is up to them to select any of the two. In other words, an argumentative essay presents both arguments; both for and against a thing, and leaves the readers to decide. On the other hand, a persuasive essay intends to make readers do certain things. Therefore, it presents arguments only about one aspect of the issue.

Examples of Persuasive Essay in Literature

Example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

This is an excerpt from a persuasive essay of Frank Furedi. It encourages people to think about how the government is helping public health. Both the arguments of persuasion start with “First” in the first line and with “Secondly” in the second last line.

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story , but they must be persuaded not to glorify the killers by presenting their images on TV.”

This is an excerpt from Grossman’s essay. He is clearly convincing the public about the violent television programs and their impacts on the kids. See how strong his arguments are in favor of his topic.

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Just check the strength of the argument of Belinda Luscombe about purchasing things. The beauty of her writing is that she has made her readers think by asking rhetorical questions and answering them.

Function of a Persuasive Essay

The major function of a persuasive essay is to convince readers that, if they take a certain action, the world will be a better place for them. It could be otherwise or it could be a call to an action. The arguments given are either in the favor of the topic or against it. It cannot combine both at once. That is why readers feel it easy to be convinced.

Related posts:

• Elements of an Essay
• Narrative Essay
• Definition Essay
• Descriptive Essay
• Types of Essay
• Analytical Essay
• Argumentative Essay
• Cause and Effect Essay
• Critical Essay
• Expository Essay
• Process Essay
• Explicatory Essay
• An Essay on Man: Epistle I
• Comparison and Contrast Essay

Post navigation

• Improving Your Grades
• Article Use (a, an, the…)
• Apostrophes
• Run-On Sentences
• Parts of Speech
• Pronunciation
• Types of Writing
• Choosing the Right Words
• How Can I Make My Sentences Clearer?
• Varying Sentence Length
• Varying Sentence Structure
• Word Form: Comparative and Superlative Adjectives
• Use SEMICOLONS (;) For Emphasis
• Sentence Structure: For and Since
• Sentence Structure: Order of adjectives
• Preposition Problems: Prepositions of Time
• Sentence Structure: Tag Questions
• Word Choice: Personal Pronouns
• Using Evidence
• Research & Documentation
• Cover Letters
• The Secret to Eye Contact
• Three Keys for Better Slide Design
• Know your audience – presentation skills
• Lying With Charts

Select Page

What Is a Persuasive Essay?

Posted by 11trees | Types of Writing

A persuasive essay explains a specific topic and attempts to persuade the audience that your point of view is the most informed, logical and valid perspective on the topic. This genre is also known as the argumentative essay.

While an expository essay written for an exam or a standardized test may have a persuasive element, most persuasive or argumentative essays are written out of class and require extensive research. The research may include several kinds of sources:

• Articles from high-quality non-scholarly magazines or journals (for example, The Atlantic, Harpers, Scientific American, etc.)
• Scholarly or non-scholarly books
• Scholarly or technical journal articles
• Government agency websites
• Statistical analysis
• Interviews with experts

Persuasive essays use such research both to educate the audience about the topic and to supply evidence supporting the writer’s opinions.

The main goal of an argumentative paper is to persuade your audience that your view is among the most compelling opinions on the topic. You should attempt to persuade even those who start out strongly disagreeing with you. To do that, you need to show that you’re very well-informed about your topic.

What Are the Elements of a Persuasive Essay?

A persuasive essay does have certain baseline requirements that are standard in nearly every essay type:

• A clear thesis or controlling idea that establishes and sustains your focus.
• An opening paragraph that introduces the thesis.
• Body paragraphs that use specific research evidence to illustrate your informative or argumentative points.
• Smooth transitions that connect the ideas of adjoining paragraphs in specific, interesting ways.
• Use of counterarguments to summarize and refute opposing positions.
• A conclusion that emphasizes your central idea without being repetitive.

How Do You Write a Persuasive Essay?

One common formula for the persuasive paper is the 5-Paragraph Essay. If you don’t have much experience with essay writing, this is a good method to start with, since it’s basic and straightforward. The 5-Paragraph Essay incorporates the elements listed above in the following basic structure:

• Introductory paragraph with a clear, concise thesis.
• Three body paragraphs that offer evidence and analysis connecting that evidence to the thesis.
• A concluding paragraph that sums up the paper by reevaluating the thesis in light of the evidence discussed in the essay’s body.

While the 5-paragraph structure gives you a helpful formula to work with, it’s only one among many valid options, and its suitability will depend on other factors like the length and complexity of your essay. If you’re writing a paper that’s more than 3 or 4 pages long, it should be more than 5 paragraphs. In most cases, the structure of a longer essay will be similar to that of the 5-paragraph essay, with an introduction, a conclusion and body paragraphs performing the same basic functions—only the number of body paragraphs will increase. The length of the paragraphs may also increase slightly in proportion to the length of the essay.

Composing a Persuasive Essay: A Process Guide

Preliminary Steps

• Begin by reading the assignment carefully to make sure you understand it. Then find a topic that fits the assignment. It’s important that you narrow your topic so that it’s directly relevant to the assignment. But make sure your topic is not so narrow that it lacks significance. It’s best if you find a topic that you’re really interested in—this will make the work more enjoyable for you and will probably lead to higher quality research and writing.
• Before starting your research, make a list of facts—everything you already know about your topic. This list may be long or short depending on your level of knowledge.
• Make another list, this time of your ideas and opinions on the topic. Begin with the strongest opinions and list them in descending order according to your level of conviction.
• Ask yourself why you hold these opinions. It’s important to clarify your own views on the topic so you don’t get too overwhelmed by expert opinions when you begin your research. But you should also be open to changing these opinions if facts and logic warrant such change.
• Try to come up with an original, debatable perspective on your topic and write a tentative thesis statement that reflects your view concisely. Being original in this case doesn’t mean you have to come up with some earth-shattering revelation about human nature—it just means you should stay away from general, bland, or obvious ideas that most people would readily agree with.
• Familiarize yourself with the resources of your school’s library—the physical books and periodicals and the online databases. Describe your project ideas to a librarian and ask for recommendations on where to look for the resources you need.
• The main purpose of your research is to for you to become very well-informed about your topic. Immerse yourself in all the relevant factual data AND acquaint yourself with the most prominent, compelling opinions on the central issues.
• Look for sources that include unusual aspects of your topic, or unconventional perspectives on it—these may provide interesting, surprising angles from which to approach your argument.
• Read your sources critically and ask yourself what informs the various perspectives on your topic. Which sources seem best informed? Which use the most compelling logic? Which are guided more by ideology or assumptions than by credible evidence?
• Take notes on your sources as you read them. Summarize the parts of each source that are relevant to your thesis. In addition to the summary, write down your thoughts on the facts and opinions laid out in these sources. Critique the sources you disagree with. This note-taking will help you to process the research material and develop your perspective on the topic.

Composing and Revising

• Once you’ve compiled some research, revisit your tentative thesis statement and revise it according to what you’ve learned—see if you can make it more specific or original. Think of the thesis as your opening statement in a debate with people whose views oppose yours.
• Sift your research notes and sources for examples you can use to discuss conflicting opinions on your topic and to illustrate your own views. Each example should have some clear connection to your central idea.
• Your essay should devote one body paragraph to each of your major ideas and examples. So begin an outline by writing a topic sentence about each major example for each of your body paragraphs. Since the topic sentence will be part of each paragraph transition, it should make a clear, logical connection between your thesis and the evidence that paragraph will discuss.
• Complete your outline by thinking of an interesting, meaningful way to end the essay. Remember that the conclusion should sum up your central points without merely repeating what you’ve said earlier. You might suggest the larger implications of what the essay has discussed and analyzed. One way to do this is to offer a concise review of what you’ve covered combined with a reasonable forecast or recommendations for the future.
• You might want to experiment with writing the body paragraphs before you write your introduction. The details of analysis in the body of the paper often help you to determine more precisely how to word your thesis and the sentences that surround it.
• Define  your key terms or ideas.
• Describe  and  analyze  specific examples of your topic.
• Summarize  and  evaluate  contrasting opinions on your topic.
• Compare  and  contrast  your examples and their relation to your thesis.
• Connect  your examples explicitly to your central idea and to each other.
• Use plenty of quotations and paraphrase of your sources to support your analysis and argument. Integrate the quotes into your own sentences so the discussion reads more smoothly.
• Make sure you cite ALL information that comes from your sources, whether quotations or paraphrase. Use the citation format required by the class or the assignment—MLA, APA, etc. The Writers’ Toolkit citation tools will make the process easy for you by automating the format.
• Polish your essay through revision to make it artful, original, and interesting. Avoid clichéd language or the most obvious examples. You want your reader to learn something new and compelling, whether it’s an unusual fact or a novel perspective on your topic.

Related Posts

Tips and Tricks to Argumentative & Persuasive Writing

July 27, 2017

How to Write a College Admissions Essay

Examples of Narrative Essays

What Is an Expository Essay?

• Verbs (ESL)
• Auxiliary Verbs
• Prepositions
• Sentence Structure
• Word Choice
• Coherence and Cohesion
• Information Literacy
• Adjusting Expectations
• Audience, Purpose, and Tone
• Writing Advice
• Slide Design
• Non-verbal Communication
• Writing Assignment Ideas

Choose Your Test

Sat / act prep online guides and tips, 113 perfect persuasive essay topics for any assignment.

General Education

Do you need to write a persuasive essay but aren’t sure what topic to focus on? Were you thrilled when your teacher said you could write about whatever you wanted but are now overwhelmed by the possibilities? We’re here to help!

Read on for a list of 113 top-notch persuasive essay topics, organized into ten categories. To help get you started, we also discuss what a persuasive essay is, how to choose a great topic, and what tips to keep in mind as you write your persuasive essay.

What Is a Persuasive Essay?

In a persuasive essay, you attempt to convince readers to agree with your point of view on an argument. For example, an essay analyzing changes in Italian art during the Renaissance wouldn’t be a persuasive essay, because there’s no argument, but an essay where you argue that Italian art reached its peak during the Renaissance would be a persuasive essay because you’re trying to get your audience to agree with your viewpoint.

Persuasive and argumentative essays both try to convince readers to agree with the author, but the two essay types have key differences. Argumentative essays show a more balanced view of the issue and discuss both sides. Persuasive essays focus more heavily on the side the author agrees with. They also often include more of the author’s opinion than argumentative essays, which tend to use only facts and data to support their argument.

All persuasive essays have the following:

• Introduction: Introduces the topic, explains why it’s important, and ends with the thesis.
• Thesis: A sentence that sums up what the essay be discussing and what your stance on the issue is.
• Reasons you believe your side of the argument: Why do you support the side you do? Typically each main point will have its own body paragraph.
• Evidence supporting your argument: Facts or examples to back up your main points. Even though your opinion is allowed in persuasive essays more than most other essays, having concrete examples will make a stronger argument than relying on your opinion alone.
• Conclusion: Restatement of thesis, summary of main points, and a recap of why the issue is important.

What Makes a Good Persuasive Essay Topic?

Theoretically, you could write a persuasive essay about any subject under the sun, but that doesn’t necessarily mean you should. Certain topics are easier to write a strong persuasive essay on, and below are tips to follow when deciding what you should write about.

It’s a Topic You Care About

Obviously, it’s possible to write an essay about a topic you find completely boring. You’ve probably done it! However, if possible, it’s always better to choose a topic that you care about and are interested in. When this is the case, you’ll find doing the research more enjoyable, writing the essay easier, and your writing will likely be better because you’ll be more passionate about and informed on the topic.

You Have Enough Evidence to Support Your Argument

Just being passionate about a subject isn’t enough to make it a good persuasive essay topic, though. You need to make sure your argument is complex enough to have at least two potential sides to root for, and you need to be able to back up your side with evidence and examples. Even though persuasive essays allow your opinion to feature more than many other essays, you still need concrete evidence to back up your claims, or you’ll end up with a weak essay.

For example, you may passionately believe that mint chocolate chip ice cream is the best ice cream flavor (I agree!), but could you really write an entire essay on this? What would be your reasons for believing mint chocolate chip is the best (besides the fact that it’s delicious)? How would you support your belief? Have enough studies been done on preferred ice cream flavors to support an entire essay? When choosing a persuasive essay idea, you want to find the right balance between something you care about (so you can write well on it) and something the rest of the world cares about (so you can reference evidence to strengthen your position).

It’s a Manageable Topic

Bigger isn’t always better, especially with essay topics. While it may seem like a great idea to choose a huge, complex topic to write about, you’ll likely struggle to sift through all the information and different sides of the issue and winnow them down to one streamlined essay. For example, choosing to write an essay about how WWII impacted American life more than WWI wouldn’t be a great idea because you’d need to analyze all the impacts of both the wars in numerous areas of American life. It’d be a huge undertaking. A better idea would be to choose one impact on American life the wars had (such as changes in female employment) and focus on that. Doing so will make researching and writing your persuasive essay much more feasible.

List of 113 Good Persuasive Essay Topics

Below are over 100 persuasive essay ideas, organized into ten categories. When you find an idea that piques your interest, you’ll choose one side of it to argue for in your essay. For example, if you choose the topic, “should fracking be legal?” you’d decide whether you believe fracking should be legal or illegal, then you’d write an essay arguing all the reasons why your audience should agree with you.

Arts/Culture

• Should students be required to learn an instrument in school?
• Did the end of Game of Thrones fit with the rest of the series?
• Can music be an effective way to treat mental illness?
• With e-readers so popular, have libraries become obsolete?
• Are the Harry Potter books more popular than they deserve to be?
• Should music with offensive language come with a warning label?
• What’s the best way for museums to get more people to visit?
• Should students be able to substitute an art or music class for a PE class in school?
• Are the Kardashians good or bad role models for young people?
• Should people in higher income brackets pay more taxes?
• Should all high school students be required to take a class on financial literacy?
• Is it possible to achieve the American dream, or is it only a myth?
• Is it better to spend a summer as an unpaid intern at a prestigious company or as a paid worker at a local store/restaurant?
• Should the United States impose more or fewer tariffs?
• Should college graduates have their student loans forgiven?
• Should restaurants eliminate tipping and raise staff wages instead?
• Should students learn cursive writing in school?
• Which is more important: PE class or music class?
• Is it better to have year-round school with shorter breaks throughout the year?
• Should class rank be abolished in schools?
• Should students be taught sex education in school?
• Should students be able to attend public universities for free?
• What’s the most effective way to change the behavior of school bullies?
• Are the SAT and ACT accurate ways to measure intelligence?
• Should students be able to learn sign language instead of a foreign language?
• Do the benefits of Greek life at colleges outweigh the negatives?
• Does doing homework actually help students learn more?
• Why do students in many other countries score higher than American students on math exams?
• Should parents/teachers be able to ban certain books from schools?
• What’s the best way to reduce cheating in school?
• Should colleges take a student’s race into account when making admissions decisions?
• Should there be limits to free speech?
• Should students be required to perform community service to graduate high school?
• Should convicted felons who have completed their sentence be allowed to vote?
• Should gun ownership be more tightly regulated?
• Should recycling be made mandatory?
• Should employers be required to offer paid leave to new parents?
• Are there any circumstances where torture should be allowed?
• Should children under the age of 18 be able to get plastic surgery for cosmetic reasons?
• Should white supremacy groups be allowed to hold rallies in public places?
• Does making abortion illegal make women more or less safe?
• Does foreign aid actually help developing countries?
• Are there times a person’s freedom of speech should be curtailed?
• Should people over a certain age not be allowed to adopt children?

Government/Politics

• Should the minimum voting age be raised/lowered/kept the same?
• Should Puerto Rico be granted statehood?
• Should the United States build a border wall with Mexico?
• Who should be the next person printed on American banknotes?
• Should the United States’ military budget be reduced?
• Did China’s one child policy have overall positive or negative impacts on the country?
• Should DREAMers be granted US citizenship?
• Is national security more important than individual privacy?
• What responsibility does the government have to help homeless people?
• Should the electoral college be abolished?
• Should the US increase or decrease the number of refugees it allows in each year?
• Should privately-run prisons be abolished?
• Who was the most/least effective US president?
• Will Brexit end up helping or harming the UK?

• What’s the best way to reduce the spread of Ebola?
• Is the Keto diet a safe and effective way to lose weight?
• Should the FDA regulate vitamins and supplements more strictly?
• Should public schools require all students who attend to be vaccinated?
• Is eating genetically modified food safe?
• What’s the best way to make health insurance more affordable?
• What’s the best way to lower the teen pregnancy rate?
• Should recreational marijuana be legalized nationwide?
• Should birth control pills be available without a prescription?
• Should pregnant women be forbidden from buying cigarettes and alcohol?
• Why has anxiety increased in adolescents?
• Are low-carb or low-fat diets more effective for weight loss?
• What caused the destruction of the USS Maine?
• Was King Arthur a mythical legend or actual Dark Ages king?
• Was the US justified in dropping atomic bombs during WWII?
• What was the primary cause of the Rwandan genocide?
• What happened to the settlers of the Roanoke colony?
• Was disagreement over slavery the primary cause of the US Civil War?
• What has caused the numerous disappearances in the Bermuda triangle?
• Should nuclear power be banned?
• Is scientific testing on animals necessary?
• Do zoos help or harm animals?
• Should scientists be allowed to clone humans?
• Should animals in circuses be banned?
• Should fracking be legal?
• Should people be allowed to keep exotic animals as pets?
• What’s the best way to reduce illegal poaching in Africa?
• What is the best way to reduce the impact of global warming?
• Should euthanasia be legalized?
• Is there legitimate evidence of extraterrestrial life?
• Should people be banned from owning aggressive dog breeds?
• Should the United States devote more money towards space exploration?
• Should the government subsidize renewable forms of energy?
• Is solar energy worth the cost?
• Should stem cells be used in medicine?
• Is it right for the US to leave the Paris Climate Agreement?
• Should athletes who fail a drug test receive a lifetime ban from the sport?
• Should college athletes receive a salary?
• Should the NFL do more to prevent concussions in players?
• Do PE classes help students stay in shape?
• Should horse racing be banned?
• Should cheerleading be considered a sport?
• Should children younger than 18 be allowed to play tackle football?
• Are the costs of hosting an Olympic Games worth it?
• Can online schools be as effective as traditional schools?
• Do violent video games encourage players to be violent in real life?
• Should facial recognition technology be banned?
• Does excessive social media use lead to depression/anxiety?
• Has the rise of translation technology made knowing multiple languages obsolete?
• Was Steve Jobs a visionary or just a great marketer?
• Should social media be banned for children younger than a certain age?
• Which 21st-century invention has had the largest impact on society?
• Are ride-sharing companies like Uber and Lyft good or bad for society?
• Should Facebook have done more to protect the privacy of its users?
• Will technology end up increasing or decreasing inequality worldwide?

Tips for Writing a Strong Persuasive Essay

After you’ve chosen the perfect topic for your persuasive essay, your work isn’t over. Follow the three tips below to create a top-notch essay.

Do Your Research

Your argument will fall apart if you don’t fully understand the issue you’re discussing or you overlook an important piece of it. Readers won’t be convinced by someone who doesn’t know the subject, and you likely won’t persuade any of them to begin supporting your viewpoint. Before you begin writing a single word of your essay, research your topic thoroughly. Study different sources, learn about the different sides of the argument, ask anyone who’s an expert on the topic what their opinion is, etc. You might be tempted to start writing right away, but by doing your research, you’ll make the writing process much easier when the time comes.

Make Your Thesis Perfect

Your thesis is the most important sentence in your persuasive essay. Just by reading that single sentence, your audience should know exactly what topic you’ll be discussing and where you stand on the issue. You want your thesis to be crystal clear and to accurately set up the rest of your essay. Asking classmates or your teacher to look it over before you begin writing the rest of your essay can be a big help if you’re not entirely confident in your thesis.

Consider the Other Side

You’ll spend most of your essay focusing on your side of the argument since that’s what you want readers to come away believing. However, don’t think that means you can ignore other sides of the issue. In your essay, be sure to discuss the other side’s argument, as well as why you believe this view is weak or untrue. Researching all the different viewpoints and including them in your essay will increase the quality of your writing by making your essay more complete and nuanced.

Summary: Persuasive Essay Ideas

Good persuasive essay topics can be difficult to come up with, but in this guide we’ve created a list of 113 excellent essay topics for you to browse. The best persuasive essay ideas will be those that you are interested in, have enough evidence to support your argument, and aren’t too complicated to be summarized in an essay.

After you’ve chosen your essay topic, keep these three tips in mind when you begin writing:

• Do your research
• Make your thesis perfect
• Consider the other side

What's Next?

Need ideas for a research paper topic as well? Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you.

Thinking about taking an AP English class? Read our guide on AP English classes to learn whether you should take AP English Language or AP English Literature (or both!)

Deciding between the SAT or ACT? Find out for sure which you will do the best on . Also read a detailed comparison between the two tests .

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

Student and Parent Forum

Our new student and parent forum, at ExpertHub.PrepScholar.com , allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

• For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

• Share full article

Advertisement

Supported by

Open Letters: Our New Opinion-Writing Contest

We invite students to write public-facing letters to people or groups about issues that matter to them. Contest dates: March 13 to May 1.

By The Learning Network

What’s bothering you? Who could do something about it? What could you say to them that would persuade them to care, or to make change?

And … what if we all read your letter? How could you make us care too?

These are some of the questions we’re asking you to ponder for our new Open Letter Contest. An open letter is a published letter of protest or appeal usually addressed to an individual, group or institution but intended for the general public. Think of the many “Dear Taylor Swift” open letters you can find online and on social media: Sure, they’re addressed to Ms. Swift, but they’re really a way for the writer to share opinions and feelings on feminism, or ticket sales, or the music industry, or … the list goes on.

As you might already know if you’ve read Martin Luther King’s famous Letter From Birmingham Jail , an open letter is a literary device. Though it seems on the surface to be intended for just one individual or group, and therefore usually reads like a personal letter (and can make readers feel they are somehow “listening in” on private thoughts), it is really a persuasive essay addressed to the public. This recent letter signed by over 1,000 tech leaders about the dangers of A.I. , this funny 2020 letter addressed to Harry and Meghan , and this video letter from young Asian Americans to their families about Black Lives Matter are all examples of the tradition.

Now we’re inviting you to try it yourself. Write your own open letter, to anyone you like on any issue you care about, as long as it is also appropriate and meaningful for a general Times audience.

Whom should you write to? What should you say? How do open letters work?

The rules and FAQ below, along with our Student Opinion forum and related how-to guide , can walk you through ways to get started.

This is a new contest and we expect questions. Please ask any you have in the comments and we’ll answer you there, or write to us at [email protected]. And, consider hanging this PDF one-page announcement on your class bulletin board.

Here’s what you need to know:

The challenge, a few rules, resources for students and teachers, frequently asked questions, submission form.

Write an open letter to a specific audience that calls attention to an issue or problem and prompts reflection or action on it.

Whether you choose to write to your parents, teachers, school board members or mayor; a member of Congress; the head of a corporation; an artist or entertainer; or a metonym like “Silicon Valley” or “The Kremlin,” ask yourself, What do I care about? Who can make changes, big or small, local or global, to address my issue or problem? What specifically do I want my audience to understand or do? And how can I write this as an “open letter,” compelling not just to me and the recipient, but to the general audience who will be reading my words?

The Times has published numerous open letters over the years, to both famous and ordinary people. You can find a long list of free examples in our related guide .

This contest invites students to express themselves and imagine that their words can lead to real change.

Your open letter MUST:

Focus on an issue you care about and with which you have some experience. You can write about almost anything you like, whether it’s a serious issue like bullying , or something more lighthearted like why bugs deserve respect , but we have found over the years that the most interesting student writing grows out of personal experience. Our related Student Opinion forum and how-to guide can help you come up with ideas.

Address a specific audience relevant to the issue. Choose an individual, group, organization or institution who is in a position to make change or promote understanding about your topic.

Call for action, whether the change you seek is something tangible , like asking Congress to enact a law or demanding a company stop a harmful practice, or something more abstract, like inviting your audience to reflect on something they may have never considered.

Be suitable and compelling for a wide general audience . An open letter simultaneously addresses an explicit recipient — whether Joe Biden or your gym teacher — as well as us, the general public, your implicit audience. Though your letter might seem to be meant just for one person, it is really trying to persuade all readers. Make sure you write it in such a way that it is relevant, understandable, appropriate and meaningful for anyone who might come across it in The New York Times. (Again, our related guide can help.)

Be written as a letter, in a voice and tone that is appropriate for both your audience and purpose. Are you simply taking an argumentative essay you’ve written for school already and slapping a “Dear X” on top of it and a “Sincerely, Y” on the bottom? No. A letter — even an open letter — is different from a formal essay, and your writing should reflect that. Can you be informal? Funny? If that makes sense for your purpose and audience, then yes, please.

Our related guide, and the many examples we link to, can help you think about this, but we hope the format of a letter will let you loosen up a bit and express yourself in your natural voice. (For example, you’ll be writing as “I” or “we,” and addressing your letter’s recipient as “you.”)

Also attempt to persuade a general audience. Though it is written in the form of a letter, it is an opinion piece, and you are trying to make a case and support it with evidence, as you would any argument. Remember that you are trying to change hearts and minds, so you’ll be drawing on the same rhetorical strategies as you might have for our long-running editorial contest . (Again, more on this in the related guide .)

Make your case in 460 words or fewer. Your title and sources are not part of the word count.

Inform with evidence from at least two sources, including one from The Times and one from outside The Times. We hope this contest encourages you to deepen your understanding of your topic by using multiple sources, ideally ones that offer a range of perspectives. Just make sure those sources are trustworthy .

Because this is a letter, not a formal essay, we are not asking you to provide in-text citations, but we will be asking you to list the sources you used — as many as you like — in a separate field that does not contribute to your word count. Keep in mind, however, that if you include evidence from those sources, our readers (and judges) should always be able to tell where it came from. Be careful to put quotations around any direct quotes you use, and cite the source of anything you paraphrase.

In addition to the guidelines above, here are a few more details:

You must be a student ages 13 to 19 in middle school or high school to participate , and all students must have parent or guardian permission to enter. Please see the F.A.Q. section for additional eligibility details.

The writing you submit should be fundamentally your own — it should not be plagiarized, created by someone else or generated by artificial intelligence.

Your open letter should be original for this contest. That means it should not already have been published at the time of submission, whether in a school newspaper, for another contest or anywhere else.

Keep in mind that the work you send in should be appropriate for a Times audience — that is, something that could be published in a family newspaper (so, please, no curse words).

You may work alone or in groups , but students should submit only one entry each.

You must also submit a short, informal “artist’s statement” as part of your submission, that describes your writing and research process. These statements, which will not be used to choose finalists, help us to design and refine our contests. See the F.A.Q. to learn more.

All entries must be submitted by May 1, at 11:59 p.m. Pacific time using the electronic form at the bottom of this page.

Use these resources to help you write your open letter:

Our step-by-step guide : To be used by students or teachers, this guide walks you through the process of writing an open letter.

A list of free examples of open letters published both in and outside The New York Times, which you can find in our step-by-step guide .

A writing prompt: To Whom Would You Write an Open Letter? This prompt offers students a “rehearsal space” for thinking about to whom they’d like to write, the reason they’re writing and why they think that issue is important — not only for the recipient but also for a wider audience.

Argumentative writing prompts: We publish new argumentative writing prompts for students each week in our Student Opinion and Picture Prompt columns. You can find them all, as they publish, here , or many of them, organized by topic, in our new collection of over 300 prompts .

Argumentative writing unit: This unit includes writing prompts, lesson plans, webinars and mentor texts. While it was originally written to support our Student Editorial Contest , the resources can help students make compelling arguments, cite reliable evidence and use rhetorical strategies for their open letters as well.

Our contest rubric : This is the rubric judges will use as they read submissions to this contest.

Below are answers to your questions about writing, judging, the rules and teaching with this contest. Please read these thoroughly and, if you still can’t find what you’re looking for, post your query in the comments or write to us at [email protected].

Questions About Writing

How is this contest different from your long-running Editorial Contest? Can we still use those materials?

For a decade we ran an editorial contest , and the students who participated wrote passionately about all kinds of things — A.I. , fast fashion , race , trans rights , college admissions , parental incarceration , fan fiction , snow days , memes , being messy and so much more . You can still write about the issues and ideas that fire you up — it’s just that this time around you’ll be framing your work as a letter to a person who has the power to make change on or bring understanding to that issue.

Our related guide has more about the differences between a traditional opinion essay and an open letter, but the many materials we developed for that earlier contest are also woven into the guide, as concepts like ethos, logos and pathos are still very much relevant to this challenge.

I have no idea what to write about. Where should I start?

Our Student Opinion forum can help via its many questions that encourage you to brainstorm both the audience you might write to and the topics you’d like to address.

Can I actually send my open letter?

You can! Just wait until after you have submitted your work to us to do so. (As always for our contests, you retain the copyright to the piece you submit, and can do whatever you like with it.)

Questions About Judging

How will my open letter be judged?

Your work will be read by New York Times journalists, as well as by Learning Network staff members and educators from around the United States. We will use this rubric to judge entries.

What’s the “prize”?

Having your work published on The Learning Network and being eligible to have your work published in the print New York Times.

When will the winners be announced?

About 8-10 weeks after the contest has closed.

My piece wasn’t selected as a winner. Can you tell me why?

We typically receive thousands of entries for our contests, so unfortunately, our team does not have the capacity to provide individual feedback on each student’s work.

QUESTIONS ABOUT THE RULES

Who is eligible to participate in this contest?

This contest is open to students ages 13 to 19 who are in middle school or high school around the world. College students cannot submit an entry. However, high school students (including high school postgraduate students) who are taking one or more college classes can participate. Students attending their first year of a two-year CEGEP in Quebec Province can also participate. In addition, students age 19 or under who have completed high school but are taking a gap year or are otherwise not enrolled in college can participate.

The children and stepchildren of New York Times employees are not eligible to enter this contest. Nor are students who live in the same household as those employees.

Can I have someone else check my work?

We understand that students will often revise their work based on feedback from teachers and peers. That is allowed for this contest. However, be sure that the final submission reflects the ideas, voice and writing ability of the student, not someone else.

Do I need a Works Cited page?

Yes. We provide you with a separate field to list the sources you used to inform or write your open letter. You’re allowed to format your list however you want; we will not judge your entry based on formatting in this section. Internal citations in your letter are not necessary.

Why are you asking for an Artist’s Statement about our process? What will you do with it?

All of us who work on The Learning Network are former teachers. One of the many things we miss, now that we work in a newsroom rather than a classroom, is being able to see how students are reacting to our “assignments” in real time — and to offer help, or tweaks, to make those assignments better. We’re asking you to reflect on what you did and why, and what was hard or easy about it, in large part so that we can improve our contests and the curriculum we create to support them. This is especially important for new contests, like this one.

Another reason? We have heard from many teachers that writing these statements is immensely helpful to students. Stepping back from a piece and trying to put into words what you wanted to express, and why and how you made artistic choices to do that, can help you see your piece anew and figure out how to make it stronger. For our staff, they offer important context that help us understand individual students and submissions, and learn more about the conditions under which students around the world create.

Whom can I contact if I have questions about this contest or am having issues submitting my entry?

Leave a comment on this post or write to us at [email protected].

QUESTIONS ABOUT TEACHING WITH THIS CONTEST

Do my students need a New York Times subscription to access these resources?

No. All of the resources on The Learning Network are free.

If your students don’t have a subscription to The New York Times, they can also get access to Times pieces through The Learning Network . All the activities for students on our site, including mentor texts and writing prompts, plus the Times articles they link to, are free. Students can search for articles using the search tool on our home page.

How do my students prove to me that they entered this contest?

After they press “Submit” on the form below, they will see a “Thank you for your submission.” line appear. They can take a screenshot of this message. Please note: Our system does not currently send confirmation emails.

Please read the following carefully before you submit:

Students who are 13 and older in the United States or the United Kingdom, or 16 and older elsewhere in the world, can submit their own entries. Those who are 13 to 15 and live outside the United States or the United Kingdom must have an adult submit on their behalf.

All students who are under 18 must provide a parent or guardian’s permission to enter.

You will not receive email confirmation of your submission. After you submit, you will see the message “Thank you for your submission.” That means we received your entry. If you need proof of entry for your teacher, please screenshot that message.

If you have questions about your submission, please write to us at [email protected] and provide the email address you used for submission.