pub business plan example uk

PUB BUSINESS PLAN: 10 Steps to a Great Business Plan For Your Pub

• by Folakemi Adegbaju
• August 14, 2023
• No comments
• 10 minute read

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#1. plan your business, #2. financial plan, #3. define your brand, #4. location, #5. open a business bank account & credit card, #6. form a legal entity, #7. get business insurance, #8. obtain necessary permits and licenses, the main objectives of a pub business plan, #1. executive summary, #2. company overview, #3. market analysis, #4. customer analysis, #5. describe your product or service, #6. describing your organization and management, #7. explain your funding request, #8. technology and taking payments,  #9. develop a marketing and sales strategy, #10. appendix, final thought, is it profitable to open a pub, is opening a bar a good idea, is it hard to run a bar.

It’s an exciting initial step to decide to create a pub. When launching a new business, such as a pub, it is critical to have a good pub business plan. Business plans follow a tried and true formula, but if you’re opening a pub, you need to take a more specialized approach. Have you always dreamt about how to operate your own pub but aren’t sure how to begin? You’ve undoubtedly considered your idea and name, but perhaps you’re unclear about the ins and outs, such as how to secure funds and licenses. You are going to get answers to them in this article because we are going to talk about how to start a pub business, the 10 steps to take when writing a pub business plan, the template and the example.

Let’s kick off!

How to Start a Pub Business

The following are ways by which you can start a pub business:

Make a plan for your pub’s business, entrepreneurial success requires a very good plan.

This includes researching the competition and the surrounding area. You’ll explain how you plan to make money with your pub in the pub business plan template. Create a blueprint for your company’s structure and vision. It will also assist you in mapping out the details of your company and uncovering some unknowns.

If necessary, seek finance for your pub business. If you don’t have enough money in your savings account to cover everything, you’ll need to look for outside help. This could be in the form of fundraising or a commercial loan . Show your pub business plan to potential investors or lenders to acquire the funds you require.

Your business brand is both what it stands for and how the general public perceives it. A strong brand will set your pub business apart from the competition. Advertise your new pub business thoroughly. You’ll need to work hard to market your new pub once it’s open. This could include handing out fliers or airing commercials on the radio and television. Cross-promotions with non-competing businesses could also be beneficial. You must spread the word about your company to customers.

A pub location can be rented or purchased. One of the most crucial elements to consider when opening a pub is the location. You’ll need to select a site with a lot of foot traffic and close proximity to neighbourhoods with lively nightlife .

Personal asset protection requires the use of distinct business banking and credit accounts.

Your personal assets (your home, car, and other valuables) are at risk when your personal and business accounts are intermingled. This is known as piercing your business veil in business law.

Learning how to build business credit can also help you secure credit cards and other financing in your company’s name (rather than your own), lower interest rates, and increase credit lines.

Create a legal business corporation to protect yourself from personal liability in the event that one of your customers files a lawsuit against you. To form a corporation or a limited liability business, you must file articles of incorporation or articles of organization with your state.

 Forming a legal business entity such as an LLC or corporation protects you if your pub is been sued.

Get your pub covered with insurance. Failure to get required permissions and licenses can result in significant fines or possibly the closure of your pub business.

There are several insurance policies designed for various sorts of organizations with various risks. If you’re not sure what kinds of dangers your company might face, start with General Liability Insurance. This is the most frequent type of coverage required by small businesses, so it’s a perfect way to start.

For your pub, obtain the essential liquor license and health department permission. You’ll need the required approvals from your local government before you can serve any alcohol.

Insurance, like licenses and permits, is required for your business to operate safely and legally. In the case of a covered loss, business insurance protects your pub business’s financial well-being.

What is a Pub Business Plan?

Businesses in the hospitality industry, whether it’s country pubs or city-centre wine bars, are often looking for fresh marketing methods to help them grow. Following the enormous challenges of recent years, it’s more crucial than ever to develop new ways to boost foot traffic and ensure repeat business in this highly competitive industry.

A pub business plan is a guide to the founders and key employees focused on their abilities and knowledge. An action plan laying out how you’ll turn your pub from a concept to a thriving business.

Imagine the people who will be reading your pub business plan to begin. It will almost certainly be potential business partners, investors, and lenders. These parties are looking for proof that a company is worth their time and money, and it is your business plan’s responsibility to provide that proof. It will be reviewed by you in the future when you assess your pub’s current success and plan your next actions. You’re ready to begin writing with all of these people’s interests in mind.

You’ve got the drive and the vision; now it’s time to create a business plan.

The following are the objectives of writing a pub business plan:

1. To Find Investors

To get all of the funds you’ll need to open your pub, you’ll have to persuade lenders to fund a portion of it. This is no simple feat in an uncertain economic context.

They use your pub business plan to demonstrate the pub’s viability as well as your own credibility as an entrepreneur. Investors will evaluate whether their own beliefs and objectives coincide with those of your enterprise after reading the business plan for a bar, and therefore whether they’re willing to supply financial support.

#2. To See the Big Picture of Your Business

A pub business plan is written for more than just potential investors. It is, above all, addressed to you. By setting up the strategy, you’re obligated to fully comprehend each part of your project in as realistic a manner as possible.

10 Steps to a Great Pub Business Plan

Spend as much time as possible reading through some examples of pub business plan templates before you begin drafting your business plan for your pub. Not only will this give you a solid notion of what you’re going for, but it will also show you the various sections and terminology that different entrepreneurs use to write about themselves and their future ambitions.

The executive summary summarizes your pub business plan’s major ideas. Before determining whether or not to read more, investors and lenders look at the first page of the executive summary. Therefore, write out the most important elements right away. Simply and briefly describe your pub. The executive summary focuses on the value proposition, also known as the unique selling point, which is an extended slogan directed at customers, investors, and employees. We advise you to consult a professional to help you with giving your pub business plan a fantastic executive summary that will attract your investor or lender.

The firm description provides a more detailed insight into your pub. It gives a broader picture of everything your reader needs to know, including your concept, location, and target market. After reading, you should know who, what, and where you are, and also why you’re doing it. Emphasize the special skills you mentioned in the executive summary. If you have a signature drink or an established business model, mention it here.

Within your pub business plan, your company overview contains three elements:

• Mission statement

These elements provide insight into the overall perspective of your business plan, allowing investors to understand the purpose of your organization and thus the objectives.

The next stage is to define your ideal potential customer as well as the size of your market, both present and potential. The market analysis examines your market and how your pub business can compete. The market refers to the specific niche into which your pub fits, rather than the entire pub.

Put your knowledge of the economy, industry, target market, and associated trends and developments into this section. This is also where you would add competition research, such as success factors and how you will position and value your product in comparison to competitors.

You’ll demonstrate competence and build confidence by being specific. It can be a red flag for investors if your target market is too large.

Because many purchasing decisions are based on emotion and identity, it’s critical to name drinks and write descriptions that cater to your target customer’s preferences. Take the time to think about how the language and topics you employ will affect them.

You need to make some findings about your targeted customer. Here are some questions you can use during your research:

• What factors influence your target customers’ purchasing decisions? 
• Do people shop for the best price, the best quality, the best service, or something else?
• How will your bar cater to the distinct demands of those customers?

Detail your offerings and any market differentiators, such as trademarks or patents, in the product or service section. Explain how your product or service benefits your customers, especially in comparison to competitors’ offerings. What you have on your menu attracts customers (and investors). From chips, beers, and drinks to mixers, garnishes, and other add-ons, list everything on your menu with descriptions and photographs.

 Because many buying choices are driven by emotion and identity, it’s critical to name drinks and write descriptions that cater to your target audience’s preferences. Take the time to think about how the language and topics you employ will affect them. 

Describe your legal form (sole proprietorship, partnership, or corporation) and introduce yourself and your management team or advisors, if applicable, in this section. Your business is only as good as the people that manage it. Describe your team members and explain why they are qualified to either convert your business ideas into success or help it expand. This section of your pub business plan should highlight your team’s skills and qualifications throughout.

This section is where you’ll outline your financial requirements and the anticipated use of the money over the next five years if you’re using your pub business plan to ask for assistance. You should outline your financial request plan in the financial request area. Are you self-funding or seeking finance for your pub? Are you considering a small business loan, and if so, for how long?

The financial plan should also include the amount of revenue required to break even. Create a financial analysis that covers your profit and loss account, cash flow requirements, and balance sheet management.

Another aspect of your pub business plan to think about is the technology you’ll need to keep things running properly. You’ll almost certainly require software to manage your inventory and workforce, as well as simple hardware to accept consumer transactions.

Your pub marketing strategy or plan can spell the difference between selling so much that your pub business expands rapidly or obtaining no business at all. It is also a section that lays out your entire approach for attracting, maintaining, and acquiring customers.

Promotion of your pub business will be your primary focus in the bar industry. Customers will be enticed to spend money with you through the promotions you do. Customer retention, or how you persuade customers to return, is another crucial aspect of marketing. Growth strategies are a critical part of your pub business plan.

Here are some other marketing strategies you can use:

• Pricing Strategy

Without an awareness of how your pricing affects your profitability, it’s nearly impossible to open and manage a successful pub. When tracking how much you’re making back from what you’re buying in, the outflow cost is crucial.

• Marketing programs

Regulars will need incentives to return once your bar is open, and new customers will need to be enticed to try it out. You can do this through a variety of marketing channels, including email, social media, public relations, and sponsored advertisements. Many pubs provide things like guest bartending nights, happy hours, live music, and karaoke to keep business flowing.

• Social Media Strategy

Whether you like it or not, social media is a highly effective marketing tool for the pub business. Every pub should have a presence on social media. Social media allows you to engage directly with customers and establish your pub’s brand while also assisting them in finding basic information such as your opening hours and location.

Lastly, put together a well-organized appendix with whatever readers will need to enhance the details in your pub business plan.

The appendix is being used to give further information and any other important or required documents.

If you’re looking to develop a more modern business plan, we recommend you try Business Yield Consult. We are here as guidance to help you create the perfect pub business plan. On the other hand, you can also purchase an already-made pub business plan template at a cost-effective rate to save yourself the stress of writing one from scratch.

Yes, it is possible to make a profit by opening a bar. A successful bar’s average net profit is higher than the stock market’s average annual return.

Being the owner and operator of a pub may be quite gratifying. Not only will you be able to give your customers a location to gather and enjoy their time, but you’ll also be able to make a lot of money. In the liquor industry, there is a significant markup.

The issue is that it isn’t that straightforward. It’s difficult to open a bar, and it’s even more difficult to run a successful bar. A frightening number of people believe that just because a bar is properly stocked and the doors are open, it will produce tremendous profits if you can scrape together the cash to go in.

Being the owner and operator of a pub may be quite gratifying. Not only will you be able to give your customers a location to gather and enjoy their time, but you'll also be able to make a lot of money. In the liquor industry, there is a significant markup.

The issue is that it isn't that straightforward. It's difficult to open a bar, and it's even more difficult to run a successful bar. A frightening number of people believe that just because a bar is properly stocked and the doors are open, it will produce tremendous profits if you can scrape together the cash to go in.

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Folakemi Adegbaju

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DAY TRADING UK: A Comprehensive Guild

Business continuity plan: definition and why you need it.

How to start a pub

Our experts, written and reviewed by:.

After the dismal experience of multiple COVID lockdowns, customers across the UK are thirsting to get back to the pub in their droves. But, while consumers celebrate the return of their local haunts, now is the time to exercise caution if you're thinking of launching a pub of your own.

UK pub owners are being hit at all angles by labour shortages, supply chain difficulties, and astronomical price increases in energy bills. Many have already been forced to close and as we approach a recession, it's certain that more will follow.

For new pub developers, this means caution as well as opportunity. Alongside an eager consumer base, there are also some ready-made premises to be snapped up and relaunched. But it's not like the old days. The most succesful pubs are now gastro or themed establishments that know how to cater for a modern clientele.

In this guide, we'll explain what you need to know about opening a pub including choosing a location, agreeing a rent arrangement, picking a payment system, and getting an alcohol license.

The first step to starting any business is sourcing funding, but it can be difficult to know where to start. Use our free online comparison tool to compare the best business loan providers across the UK, and have a sip of the freshest deal available. 

At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. We have practical resources for helping new businesses get off the ground – you can use the tool below to get started today.

What Does Your Business Need Help With?

This article will cover:

What does running a pub business involve today, how do you choose a business model for your pub, pub start-up costs: how much does it cost to start a pub, what skills do you need for running a pub, what rules and regulations are there for running a pub business, how much can i earn as a pub owner.

The pub industry is one most us are familiar with, which is one reason why many people are tempted try to start a pub. In 2020, according to ONS data , there were 58 pubs per 100,000 people in the UK.

However, for the various national and regional lockdowns between 20 March 2020 and 4 July 2020 nearly all pubs, cafes and restaurants in the UK were closed.

During this time, the entire industry suffered as footfall declined and consumers stayed away. Some restaurants remained open for delivery and takeaway, but the industry was dramatically thinned.

How has COVID-19 changed the pub sector?

The accommodation and food service industry experienced the largest decrease in working hours of any industry, according to figures from the ONS . During lockdown, hours worked for restaurant employees were down 65% over 2019, compared with a 24% decrease for all other workers.

The chaos of lockdown and the changes caused by the coronavirus have created a challenging environment for the pub industry – but they've prompted some creative thinking, too. Pubs are becoming more ambitious, especially with the growth of pop-up bars, and customers become increasingly demanding, which can be healthy for profits.

In addition to this, the fact that over a billion pub meals are now served in the UK every year shows fewer people are now content just to go to the pub for a couple of pints of lager. So although the traditional pub is changing, pubs remain central to the British way of life. However, running a pub isn't for the faint-hearted. If nothing else, it's hard work.

John McNamara, chief executive of the British Innkeepers Institute (BII), says:

“In addition to requiring good people skills you will need to be extremely versatile as the job involves people management, stock management, financial management, catering, drinks knowledge, legal knowledge, marketing and customer service. The rewards, however, can be fantastic.”

As generations of retired footballers have found to their peril, being a pub owner requires commercial awareness and business knowledge. You'll be managing a team of staff, so will also have to keep on top of employment law, management techniques and training.

You will also have to know about licensing laws, as well as health and safety and food hygiene.

If you dream of running your own pub, you probably already have an idea about what kind of pub you will be managing. With a greater variety of pubs than ever, your choice is whether yours will be a countryside-based local pub, a trendy, inner-city bar for a younger, night-time crowd, or one of the huge variety of businesses between these extremes.

Running a pub today means balancing lots of different business needs, including HR, sales and CRM. Luckily, project management tools can help you to automate many of the more time-consuming tasks, so you can focus more on running your firm.

Read our expert guide to learn more about the best project management tools for small businesses.

The most important decision to make before taking the plunge is whether to run a lease or a freehouse. The majority of pubs in the UK are not independently owned; with many being owned by a pub company; although the brewery-owned pubs are increasing as more open.

This makes running a leasehold the most popular option, as it is a much cheaper route into the pub business. You effectively buy the business, but not the property, and can sell it on that basis. You rent the pub from the pub company or brewery, with rent negotiated between you and your landlord, and then trade as a sole trader. You keep all of the profits of the pub, except that from games machines, which is usually shared between you and the pub company or brewery.

A leasehold can either be tied or free of tied. A tied leasehold means a considerable proportion of your drinks have to be bought from the brewery, so you can't shop around to find the cheapest prices or particular brands you'd like to stock.

A tied lease is a popular first step into the pub market, says Richard Coltart, director of Richard Coltart Consulting and co-owner and director of pub company Who Cares Wins Ltd.

“A tied lease is a much cheaper option,” he says, “and is a good foot in the door. But it can lead to a struggle in the long term because you're tied to the drinks you sell. This makes beer very expensive – you're often making 20% less per pint in gross profit. That's why many pubs are specialising food, or wine, or being children-friendly; the landlords are trying to keep sales away from beer.”

But, says Coltart, a tied lease can be a good stepping-stone to more independence:

“People take a tied lease, run it really well, make some good money, sell it for twice what they paid for the lease and then use that money to get a free of tie lease,” he explains.

A free of tie option provides the independence of a freehold without the cost, but is still more expensive than a tied lease.

If you decide instead you would rather have complete control and be a free-trader, you'll need to put in much more investment up-front. You will have to buy the business and the property, making it the most expensive way to enter the trade.

However, you will be responsible for all decisions concerning the business, and you can make deals with whoever you like for products and services. You also have the long-term property appreciation. If you make a success of it, the rewards can be huge .

Before you start taking the first steps into acquiring a pub, it is crucial to draw up a business plan. A business plan is crucial to understanding what you want to achieve, how much money you have and what you can afford. And, of course, you'll need to show a business plan to the brewery or pub company when applying for your pub.

As for the pub itself, in Coltart's words, it's a case of ‘location, location, location'.

“This is the most important thing to get right. Look what's around you, the footfall, the competition, the transport, parking and general demographics.”

Also, make sure you get a proper survey of the building as this can save you a fortune later on, and ensure the building meets fire safety and environmental health regulations.

When it comes to starting a business, you can never plan too much.

To help formulate your pub business plan you may find it useful to download our free business plan template.

Tenancy costs start at around £20,000 and go up to £50,000. This pays for the fixtures and fittings and a deposit covering you if you can't pay your drinks bill. The rent depends on the pub – its size, what type it is, whether it serves food and so on – but is generally estimated at about 12% of turnover.

The market is very competitive so it's best to write out a business plan and consult a specialist lawyer before investing.

Buying a leasehold is complicated because the performance of the business will determine the amount you have to pay for the goodwill of the company. This will be negotiated with the previous leaseholder based on the accounts for the business in addition to the fixtures, fittings and stock. Prices can start as low as £30,000 but rise steeply for more successful pubs.

A tied lease is the cheaper option. The premiums on this type of lease, where you have to sell the drinks sold to you by the brewery, are lower or sometimes even non-existent.

“The premium on the lease depends on the state of the building,” Coltart says. “If it's poorly decorated and needs a lot of work, there could even be zero premium, but you'd be spending up to £100,000 on doing it up.

“The ballpark figure you would need to invest is around £150,000 for a reasonably basic tied lease, or for an under-trading free lease,” he advises.

Remember that you're not just paying for the premium on the lease, but all fees, stock and staff as well.

The most expensive option is buying a freehouse, which will include the value of the building, the fixtures and fittings and the business as a going concern. The cost of a freehouse is often around one and a half times its turnover and prices usually start at around £120,000. Prices can often be much higher than this though, as independent buyers compete with big pub companies. Coltart points out that in a major city, particularly London, the initial investment could be around £3m.

Once you've found a business you like, you'll need to finance the purchase.

Most lenders will provide up to 70% of the price of a freehouse. Some of the rest of the funding needed can be obtained from a brewery loan but this would come with ties and may limit your ability to negotiate stock prices and develop the business as you wish.

You would then need £5,000 to cover incidental costs (legal fees etc.) and £10,000 for stock and as insurance against a low period, adding up to a total of around £50,000. As the size of the pub and the profitability of the business increase, so will the amount of investment.

“A strong track record in the trade will inevitably mean you are more likely to secure better start-up finance. ‘Do what you know' is one of the basic rules for a business start-up and, statistically, experience increases the chances of success,” adds Andrew Turzynski, senior business manager at First National Commercial banking.

Once you've got your pub, as with any business, you need to make sure exactly what is eating into your revenues.

Wages, for example, can often be a big stumbling block for the unprepared, says Richard Coltart. “Wages will cost in the region of 20-25% of the exc. VAT turnover, including the manager. If you're managing it yourself then it will be slightly cheaper.”

EPOS systems are the backbone of small business cash flow – they are crucial for managing cash transactions. Compare the best EPOS systems to find the top provider for your pub startup.

Landlords come from all walks of life. “Licensed retailing can give the right people (young and old, male or female) hugely fulfilling and varied careers; and if they prove themselves, they can be offered challenging responsibilities at an early stage,” says John McNamara of the BII.

The two essential qualities you need in order to run a pub successfully are business awareness and enthusiasm for the pub trade.

You should also get experience working in a local pub if you haven't already had some. Not only does this give you a practical insight, it could also help you work out the type of pub that would suit you.

More important than your previous occupation are the skills you have and your personality.

“You have to be very social,” says Coltart. “It's bloody hard work, the hours can be extremely long, but it's great fun. There's huge camaraderie with the customers and the staff.”

To sell alcohol for comsumption on your premises you must have a licence. Following the 2003 Licensing Act, the licensing regime changed and the responsibility for issuing personal and premises licences rests with local authorities.

A pub must meet four licencing objectives: prevention of crime and disorder, protection of children, public safety, and the reduction of public nuisance. Designated premises supervisors are responsible for ensuring that the pub meets these criteria.

You must be over 18 years old, have no criminal record, prove that you are a ‘fit and proper' person and understand your legal and social responsibilities.

Candidates are advised to hold a British Institute of Innkeeping (BII) National Licensee's certificate.

Although this is not a guarantee of success, it will prepare you for the application. If you plan to develop the catering side, you will also need to contact the local environmental health department to ensure you meet their standards.

If you're a newcomer to the industry you will also need training. The landlord will often run an induction course for people entering a lease. As well as covering the licence application, this will also introduce you to all the skills you need to run a business successfully, including legal skills; financial management; marketing; beer and cellar skills; and food hygiene. There are also training courses for experienced licensees.

Although many people love running a pub because of the lifestyle it entails, it's also a business which can prove extremely lucrative.

John McNamara points out that pub businesses now have more opportunities to break the mold, providing opportunities for the creatively minded to yield increased profits:

“The change in the licensing means no longer are you tethered to the old system of shutting at 11pm or running a nightclub. Innovative ideas an be implemented to cater for different types of customers, lounge bars for after cinema or theatre drinkers, or even games bars for playstation buffs.”

The size of the pub will naturally affect how much money you can make, but in general the net profit should be around 20%-25% of turnover.

“For a tied lease that's running reasonably well, you'd expect profits to be in the region of 20% of the total exc. VAT turnover,” says Coltart. “But if its for a free of tie lease, this is more likely to be around 25-30%. For some idea of profit on drinks, gross profit on draught beer should be around 50-55%, and 55-60% on bottled beer, if you're running a tied lease. However, if you're able to shop around for your drinks in a free of tie lease, it can be around 65-60% for draught or bottled beer.”

Owning a successful freehouse is where you can really rake it in. The profit will not be eaten up in rent, although you may have a large mortgage. And when you sell up, the growing strength of the property market means you can maximise your investment.

So what's next? Software is an important first step when you're looking to start a small business. Hospitality and leisure firms, in particular, rely heavily on EPOS systems to manage and enable cash transactions; here on Startups.co.uk we have a guide on to the best pub EPOS systems .

Our online comparison tool is also free of charge and has been designed to help you find the best deals and savings by giving you quotes from the top EPOS system providers in just one minute.

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Pub Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Pub business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Pub business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Pub business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Pub business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Pub business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Pub small business in the UK.

When you have completed your Pub business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Pub business startup.

If you are looking to limit your startup costs when starting up a Pub small business in the UK, this free business plan builder tool will be it.

Starting a Pub business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Pub business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Pub business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Pub industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Pub businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Pub business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Pub business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Pub business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Pub business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Pub business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Pub business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Dim Sum Restaurant
• Travel Clinic
• Hockey Supply Store
• Computer Store
• Key Duplication Service

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Creating a business plan

Getting Started

All the best pub businesses have a great business plan

When you have a plan, you know exactly what you want to achieve, how you’re going to go about it, and where you want to take the business. In fact, a solid plan is your secret weapon in making your pub a success.

A business plan helps you ask the important questions from the very beginning, iron out any issues, consider the playing field and find the opportunities. It will help make you a better entrepreneur – and forge your own path – so you can protect your vision and make your business stronger.

Why is your business plan so important and what should you consider?

Your business plan isn’t just a road map for the way forward, it’s a great tool that enables you to take time to research every element of what could affect your business. We tend to think of it as planning your business around the place (that the pub is located in), the people (that you hope to attract), and the pub itself. And if you start thinking about your vision for the pub in this way, creating a plan will be relatively straightforward when the time comes.

It mitigates unnecessary risks and helps you understand the lay of the land. Maybe you’ve been so focused on your own idea that you’ve not clocked there’s a lack of great entertainment options mid-week that you could capitalise on? Or maybe the opportunity really lies in a good pub offering great drinks, no frills? Or perhaps there’s a reason people don’t want (yet) another Mexican-themed pub with food? Evaluating the context really helps to focus your efforts and ensure your flair, insight and spirit shines through.

The business plan will also allow you to set realistic financial projections and targets. Not only will this help you assess whether pub business will meet your expectations on reward, it also allows you to assess how you are tracking towards your targets, once you are up and running.

Finally, by having your plan clearly set out it makes it much easier to share your vision for the pub with your team and your business partners so everyone can understands what you are trying to achieve and the steps to get there. Here are ten areas we recommend considering as part of your business plan:

• Local demographics and target customers
• Leisure markets in the area
• Competitor analysis
• Your proposition for the pub
• The physical environment
• Food and drinks offers
• Sustainability opportunities
• Marketing your pub
• Entertainment potential and plans
• Short-, medium- and long-term targets

What information do I need to prepare a business plan?

Under the Pubs Code, there is certain information that we must provide you before you start preparing your business plan. This is called Schedule 1 information and includes such things as a copy of the premises licence for your pub and any conditions, a shadow Profit & Loss report, showing the assumptions we have made in setting the rent, a Schedule of Condition, showing the current state of the property and a list of any works we propose to do. Full details of what we will provide can be found in the Working with Star document .

How can we help you create a business plan?

One of the best things about working in partnership with Star Pubs are the insights we provide using a combination of data and our breadth and depth of experience to give you a competitive edge.

We will provide you with a straightforward business plan template, and if you need it, a template profit & loss spreadsheet to help you plan your financials.

Under the pubs code you are advised to seek independent professional advice such as business, legal, property and rental valuation advice. As a minimum we require you to seek advice from a Licenced Trade Accountant on your business plan. To help, we have a panel of advisors that you can use. But of course you are free to use your own.

You also get four months’ free introductory BII Membership, where you can get more help with your business plan by accessing a raft of useful resources.

What are the next steps?

Let your personality, energy and ability shine through and start thinking about and creating your business plan today. Find a pub to apply for, or get in touch with the Recruitment team to start your journey and discover how your skills, enthusiasm and ambition matches ours.

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How to write a business plan for a pub?

Putting together a business plan for a pub can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing pub, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

On the menu:

Why write a business plan for a pub?

• What information is needed to create a business plan for a pub?
• How do I build a financial forecast for a pub?

The written part of a pub business plan

• What tool should I use to write my pub business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a pub business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your pub. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your pub to be in the next three to five years.

Once you have a clear destination for your pub, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small pub runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your pub's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your pub business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your pub's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your pub.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your pub and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your pub's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your pub, let's explore what information is required to create a compelling plan.

Information needed to create a business plan for a pub

Drafting a pub business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a pub

Before you begin writing your business plan for a pub, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your pub.

You may find that people in your area prefer craft beer over traditional lager. Additionally, research could suggest that customers are looking for more non-alcoholic options in pubs.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your pub.

Developing the sales and marketing plan for a pub

As you embark on creating your pub business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a pub

Whether you are starting or expanding a pub, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A pub might incur costs such as wages for bartenders and wait staff, costs for cleaning supplies, costs for kitchen equipment, and costs for serving supplies. Additionally, a pub might incur costs for utilities, such as water, gas, and electricity, as well as costs for repairs and maintenance of the building and equipment.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day-basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your pub, it is time to start creating your financial forecast.

What goes into your pub's financial forecast?

The objective of the financial forecast of your pub's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a pub are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a pub shows how much revenue and profit your business is expected to make in the future.

A healthy pub's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established pub.

The projected balance sheet of your pub

The balance sheet for a pub is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your pub's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short terms assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium term.

Looking at the balance sheet can also provide insights into your pub's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a pub shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your pub business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your pub as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your pub, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes in the financial forecast of your pub business plan, let's shift our focus to the written part of the plan.

The written part of a pub business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a pub business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your pub business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your pub's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your pub business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your pub to a third-party financier, you could emphasize the potential for high foot traffic, the convenience of its location to local businesses, and the potential for increased visibility.

You could also note the potential for the pub to be part of a vibrant social scene in the area, as well as the potential for increased profits due to a higher demand for your services.

You could also mention the potential for the pub to become a destination for travellers, as well as the potential for increased sales due to its proximity to popular tourist attractions.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your pub business plan should include a detailed description of what your company sells to its customers. 

For example, your pub may offer a wide selection of beers, wines, and spirits and a full menu of pub food. It may also offer entertainment such as live music and karaoke nights, and activities such as pool, darts, and trivia nights to attract customers.

Additionally, your pub could offer an outdoor patio to create a more relaxed and comfortable atmosphere. Offering these products and services will give customers a variety of options to choose from and help create a unique and enjoyable experience.

The reader will want to understand what makes your pub unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channel/s that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the pub business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of your market's size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your pub, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your pub targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include young professionals. This demographic is likely to be interested in trying new craft beers or cocktails or attending special events such as live music nights or trivia. They also may be looking for an atmosphere to socialize with friends or colleagues.

In the competition subsection, introduce your main competitors and explain what sets your pub apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your pub.

5. The strategy section

When crafting the strategy section of your business plan for your pub, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your pub could face the risk of theft or vandalism. If your pub is not well-secured, it could be exposed to burglars who may try to steal your assets, or even vandalize your property.

Additionally, your pub could face the risk of a liability lawsuit. If your patrons become injured while on your premises, they could file a lawsuit against your pub for negligence, which could result in costly legal fees and damages.

6. The operations section

The operations of your pub must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your pub - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You could have a range of key assets, such as the pub itself and any associated real estate, as well as intellectual property. This could include a unique brand name, logo or even a slogan. You might also have the rights to any recipes or menu items that you offer in your pub which could be considered intellectual property.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a pub business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my pub's business plan?

In this section, we will be reviewing the two main solutions for creating a pub business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your pub's business plan

Using an online business planning software is the most efficient and modern way to write a pub's business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your pub's business plan

Outsourcing your pub business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the pub business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their own business plan using online software.

Why not create your pub's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a pub business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my pub business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a pub business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your pub's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your pub. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a pub? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Table of Contents

For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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Bar Business Plan Template

Written by Dave Lavinsky

Bar Business Plan Outline

• Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Bar Business Plan Here

Bar Business Plan

You’ve come to the right place to create a business plan for your bar or pub.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bars and pubs.

To write a successful bar business plan, you will first need to decide what type of bar you want to open. Do you plan to open a sports bar, a wine bar, a cocktail bar, or a nightclub? What kind of alcoholic beverages will you serve? Will you have live music?

You will then need to gather information about your business and the bar industry. This type of information includes data about your potential customers, marketing strategies to reach your target market, and 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement).

Sample Bar Business Plan

The following bar business plan example gives you the key elements to include in a winning business plan:

• Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief overview of your bar business concepts, its products and services, potential market opportunity, and competitive advantage.
• Company Overview – Also called the Company Analysis, here, you will provide a detailed description of your bar, its products and other services, and legal structure.
• Industry Analysis – In the Industry Analysis, you will provide an in-depth analysis of the industry in which your bar operates including major players in the local market, market size and growth, and profitability.
• Customer Analysis – In the Customer Analysis, you will identify your potential customers and provide insights into their purchasing habits. You will also create customer segments and discuss your marketing strategy for reaching them.
• Competitive Analysis – In the Competitive Analysis, you will identify your direct competition (other local bars and local businesses that serve alcohol) and provide insights into their strengths and weaknesses. You will also discuss your unique selling point and how you plan to stay ahead of the competition.
• Marketing Plan – The Marketing Plan includes a discussion of your marketing strategy to drive more foot traffic to your bar along with your pricing strategies. You will also provide a sales forecast and budget for your marketing efforts.
• Operations Plan – In the Operations Plan, you will discuss your bar’s day-to-day operations including inventory management, providing exceptional customer service, and creating loyal customers. You will also provide your business goals that you plan to achieve and a budget for your operating expenses.
• Management Team – In this section, you will provide a brief overview of your bar management team, including the bar owner, and their experience in the industry.
• Financial Plan – In this section, you will provide a three-year financial statement for your bar. This will include your income statement, projected balance sheet, and cash flow analysis.

Next Section: Executive Summary >

Bar Business Plan FAQs

What is a bar business plan.

A business plan is a planning tool used to start a new bar and/or grow your thriving bar business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your bar business plan using our Bar Business Plan Template here .

What Are the Main Types of Bars?

There are many types of bars . Most bars are local bars and are known as dive bars or a neighborhood bar.  Sports bars are also a very popular business option. There are also posh and luxurious bars that craft cocktails and offer high-end alcoholic drinks. There are trendy bars that offer the latest industry trends in cocktail and wine offerings. Other bars are location-focused and are unique to the area of town or location that it is in. Many bars also serve food as an option to accompany the alcoholic drink choices.

What Are the Main Sources of Revenue and Expenses for a Bar?

The primary source of revenue for a bar are the alcoholic drink items and food sold at the establishment.

The key expenses for a bar are the costs to purchase the alcohol (beer, wine, liquor) inventory, bar equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the bar chooses to partake in.

How Do You Secure Funding for Your Bar?

Bar businesses are most likely to receive funding from banks. To attract potential investors, you should have an effective bar business plan with a solid business strategy and financial plan. Another option for a bar is to obtain a small business loan to help cover startup costs. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Start a Bar?

Starting a bar business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Write A Bar Business Plan - The first step in starting a business is to create a detailed bar business plan for a bar that outlines all aspects of the venture. This should include market research on the local market and potential target market size, information about the services or products you will offer, the bar's concept, marketing efforts, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your bar . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bar business is in compliance with local laws.
• Register Your Bar Business - Once you have chosen a legal structure, the next step is to register your bar with the government or state where you’re operating from. This includes obtaining business licenses and permits (i.e., food service license and/or liquor license) as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your bar or pub , so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Bar Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your business operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Bar Equipment & Supplies - In order to start your bar business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bar . Your marketing strategy should include creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a thriving bar business:

• How to Start a Bar Business
• How to Open a Bar Business

Where Can I Get a Bar Business Plan PDF?

You can download our free bar business plan template PDF here . This is a sample business plan template you can use in PDF format.

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Pub Business Plan - Download Free PPT and PDF

Deepali Khatri

People love going to pubs because they are cozy, fun places where you can have a good time with friends. It's a place where people laugh and make memories together. But running a pub is not just about having a good time; it's a bit complicated. You need to plan and think carefully about how to make it work.

This is where comes the need for a well-structured pub business plan. This plan serves as the cornerstone of your pub's success, helping you navigate the intricate nuances of the hospitality industry. From defining your concept to marketing strategies and financial projections, it's the roadmap to turn your pub dream into a flourishing reality.

Need of Pub Business Plan

A pub business plan is crucial for several reasons:

• Clarity of Vision: It helps you define your pub's concept, goals, and objectives, providing a clear vision for your business.
• Strategic Direction: The plan outlines the strategies and steps needed to achieve success in the competitive pub industry.
• Financial Planning : It helps you estimate startup costs, monthly expenses, revenue projections, and profit margins, ensuring financial stability.
• Resource Allocation: A well-structured plan ensures efficient use of resources, from capital to staffing.
• Investor Attraction: If you seek financing or investors, a pub business plan is a prerequisite, demonstrating your commitment and professionalism.

A pub business plan is your blueprint for success, providing a comprehensive framework to launch, operate, and grow a thriving pub business while minimizing risks and maximizing opportunities.

Pub Business Plan Templates

Here as your trusted companions throughout this journey we'll introduce you to a valuable resource: editable pub business plan templates. These templates are carefully crafted to make the planning process a breeze. 

They're not just tools; they're your partners in creating a customized roadmap that perfectly aligns with your unique vision.

So, let's get into the captivating world of pub business, where we'll find the indispensable need for a robust plan. With these templates at your disposal, we'll explore how they can be the guiding light, leading you toward a triumphant journey in pub ownership. 

As we raise our glasses to this exciting venture, rest assured, you're well-equipped to get on the path to pub ownership success. 

Cover Slide 

The cover slide of our Pub Business Plan PowerPoint presentation gives you ample space for your company name and a fitting image. This slide sets the tone for an engaging exploration of your pub venture.

It encapsulates the essence of your pub business, hinting at the vibrant atmosphere, delectable offerings, and warm hospitality that await your patrons.

This cover slide signifies the beginning of your business's story, a story that's about to unfold in a dynamic industry. With your vision and this presentation as your guide, you can stand out in the world of pub culture.

Download this PowerPoint Template Now 

Table of Contents Slide

This slide serves as the roadmap for our Pub Business Plan presentation, providing a concise overview of the key components covered in our strategy. 

• Company Analysis and Overview: We begin with an introduction to our pub business, outlining our mission, vision, and core values. This section sets the stage for a comprehensive understanding of our venture.
• Industry Analysis: Delve into the dynamic landscape of the pub industry, exploring market trends, growth potential, and emerging opportunities that underpin our strategy.
• Customer Profiling: Gain insight into our target audience, their preferences, and behavior, ensuring our offerings align with their desires.
• Competitor Analysis: Understand our competitive landscape, identifying strengths, weaknesses, and opportunities to differentiate ourselves in the market.
• SWOT Analysis: We perform an in-depth examination of our strengths, weaknesses, opportunities, and threats, enabling us to strategize effectively.
• Porter's Framework: Explore the forces shaping our industry's competitiveness, allowing us to devise strategies that enhance our position.
• Marketing Strategies: Learn about our innovative marketing approaches, designed to capture our audience's attention and drive customer engagement.
• Operational Plan: Discover how we plan to manage day-to-day operations, ensuring efficiency and excellence in service.
• Financial Plan: Gain insights into our financial projections, including revenue forecasts, expenses, and investment requirements.
• Management Summary: Meet our dedicated team and learn about their roles in steering our pub business to success.

This Table of Contents provides a comprehensive preview of the journey for the pub business plan that encompasses every facet of our strategic vision.

Executive Summary

This Executive Summary slide serves as the cornerstone, encapsulating the essence of your pub business mission and vision. Beyond the specific goals, it provides a panoramic view of the global pub industry, unveiling its key highlights and trends. We understand that success in this dynamic field requires not only a keen understanding of the market but also a steadfast commitment to your core principles.

This slide lets you present your business mission and vision along with the overview of your business plan. It includes key highlights of the market in addition to the mission and vision of the firm.

Detailed Overview of Pub Business Plan

This pivotal slide in our pub business plan PowerPoint presentation offers a comprehensive snapshot of pub start-up venture. It presents vital organizational details that lay the foundation for the business journey. You can introduce your business name, which embodies your vision and brand identity, as well as the incorporation date, marking the official birth of your enterprise.

In this slide, you can succinctly describe the array of services that you’ll offer, giving your audience a taste of the pub experience that you aim to deliver. The quick pitch provides a concise, compelling snapshot of our business concept, setting the stage for deeper engagement.

Finally, the slide provides a clarity on what you aim to achieve in the competitive pub industry. This slide embodies the essence of your pub start-up, offering a clear and enticing introduction to your venture.

Determining Growth Drivers For A Pub Business Plan

In this pivotal presentation of our pub business plan, we dive into the dynamic growth drivers that will showcase your establishment to success. Understanding these factors is essential for charting the course towards a thriving pub venture. And this is where our growth drivers slide will come into your assistance.

Additionally, the rising trend of night-life and mid-week parties shown in the slide presents a significant growth opportunity. This strategic planning slide will ensure that you capitalize on this trend, positioning yourselves as the go-to venue for mid-week revelry.

By meticulously analyzing and incorporating these growth drivers into your business strategy, you can make venture a beacon of success in the nightlife and entertainment sector.

Target Segment Analysis

This slide delves into the meticulous analysis of your target segment and provide a detailed insight into your buyer's persona. Success in the pub industry hinges on the understanding of where the products and services align within the market and where one can gain the strongest foothold among our customers.

This slide will help you provide a snapshot of your target group, backed by essential statistics, demographics, and psychographics that define your audience. You can explore their preferences, behaviors, and pain points to ensure that your offerings resonate deeply with their needs and desires. 

This analysis forms the cornerstone of our pub business plan, enabling you to navigate the competitive landscape with precision, anticipate market trends, and position yourselves as the preferred choice among our target segment.

Evaluating Client Journey Through Sales Funnel

In our pub business plan presentation, this slide plays a pivotal role in understanding and optimizing the customer experience. 

This sales funnel spans several crucial phases - awareness, consideration, conversion, and loyalty. With this slide, you can shine a spotlight on each step, that enables you to gauge the effectiveness of our sales process at every level.

By evaluating the client journey through this sales funnel, you can gain valuable insights into how well you are attracting, engaging, and retaining your patrons. It will help you pinpoint areas that require improvement and refine your strategies to ensure a seamless and satisfying experience for your customers.

Crafting a successful pub business plan is the foundation for a thriving venture in the hospitality industry. This blog helps you explore key strategies and insights to help you navigate the exciting yet challenging world of pub ownership. 

But our commitment to your success doesn't end here. To empower business enthusiasts and entrepreneurs, we've provided editable business plan ppt templates that can be personalized to your specific needs. These templates are your toolkit to create a roadmap for your pub's success. 

Our templates are here to guide you and help you draft a robust business plan. Your vision for a prosperous pub is now closer than ever, and we're excited to be a part of your successful journey.  Cheers to your future success in the pub industry!

Click Here to Get the Free PPT and Free PDF

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About Roslyns & our business plans

As the market leading provider of business services to the hospitality industry, Roslyns are best place to help with the preparation of a winning business plan.

A business plan is comprised of two halves, a financial analysis/projection and a narrative description of your plans.

Roslyns can help with all aspects of both.

A plan may be required for a pub company application, to secure finance for your project, or as part of your financial planning to ensure correct budgets and strategy.

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This is a business plan specifically designed for pub agreements where you earn a percentage of the pub’s turnover.

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A financial business plan suitable for all leased and tenancy agreements. This plan includes such features as a full P&L, cashflow breakdown, years 2 to 5 forecasts, wage breakdowns, sensitivity analysis and full information on wet and food margins.

Your Roslyns Business Development Manager will take you through the whole process and give you all the advice and guidance you need.

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We also take your financial plan and provide it in an additional interactive format . 

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Be aware, if producing a business plan for a pub company they may want you to use their format for final submission.

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We offer a totally unique service with our interactive online plan.

In addition to your plan as a PDF, you also receive login details that take you to your online plan.

Here you can manipulate key factors to see the effect on profits or weekly breakeven.

Want to see what a 5% rise in your drinks GP will do to your breakeven? Just tweak the slider and see.

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Find out more about business plans including some hints and tips!

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How to Create a Pub Business Plan

by I.J. Karam | Dec 1, 2020 | Business Plans

Before you open a new pub, you must create a business plan. Getting funding from investors is next to impossible if your business plan is not compelling. However, that’s not the only reason why need a detailed pub business plan. Even if yours is a self-funded project, a business plan can serve as a reliable execution roadmap.

Crafting a professional pub business plan may look like a daunting task, but that’s not actually the case. Of course, you need to allot some time and conduct research to create a solid plan, but it is something that every entrepreneur can do, regardless of whether they have previously created a business plan or not. And obviously, you can count on our help, which will make things so much easier for you.

Before we get started, you might be interested to check out our  Ready-made Pub Business Plan Template  with pre-written text and automatic financials which you can easily customize and adapt to your own project, no financial expertise required .

In this post, we’ll walk you through all the key parts of a winning pub business plan , from crafting an impressive executing summary to creating a solid marketing plan.

Let’s dive right in.

How Many Sections A Professional Pub Business Plan Should Have?

While there’s no set-in-stone guideline, most experts agree that a good pub business plan mainly consists of the following sections:

Executive Summary Company Overview Customer Analysis Competitive Analysis Marketing Plan Operation Plan Management Plan Financial Plan

So what actually goes into each of these sections? Let’s find out…

Pub Business Plan Step-by-Step Breakdown

Executive Summary

Each business plan must start with a well-written executive summary. All the same, it’s best to tackle this introductory section at the end.

Why? Glad you asked.

You see, an executive summary is considered as a compelling introduction and should summarize the key ideas of the other sections. Only then you stand a real chance to convince readers that your business plan will be worth their while. Once you have penned the other sections, it becomes easier to identify the key elements of each chapter and create an engaging summary.

Here are some tips to help you write a good executive summary:

Use a strong hook : Pique readers’ interest by showing how your business is relevant

Focus on the core strengths: Maybe your pub’s ambience is your strongest selling point or perhaps your selection of liquor and your diverse menu are unique or maybe your management team is one of the most qualified. Whatever your core strengths are, don’t forget to highlight them here.

Make only those claims that you can backup with facts: Don’t make claims for which you don’t have proof or have inadequate proof. A good executive summary is a credible one.

Here’s a sample Executive Summary for a pub business plan:

Business Name – The Single’s Bar

The Single’s Bar is a unique local bar house that aims to provide a warm and friendly space where singles can meet and mingle. The Single’s Bar is unlike your typical bar in the sense that it has a one-of-its-kind service named “thee structured conversation system”. Thanks to this service, singles can easily meet other singles and get to know them through meaningful conversation.  

The bar offers a relaxed atmosphere that reduces inhibitions and inspires confidence. Research shows meeting likeminded people is not easy for singles aged between 25 and 45 years old. The Single’s Bar offers this group a great solution to the listed problem.

Conventional bars are hardly suitable for meaningful conversations since beyond the visual image of people sitting next to you, it is difficult to learn much about them and find commonalities, if any. Low lights and loud music that one finds in most bars are detrimental to having fruitful conversations.

The Single’s Bar is going to create a unique pub setting using a specific conversation structure: Singles will sit down at specific tables and talk about the highlighted topic of conversation, the aim of which is to gain insight into the other person, their perspectives and values.

Research shows the structured conversation system is highly successful as it significantly lowers uncertainty and ambiguity in the social scene. This in turn allows people to feel more comfortable which encourages them to have more meaningful conversations.

The Single’s Bar is expected to reach profitability by year three and earn substantial profits by year four.

The Single’s Bar founders, Margaret Fisher and Tony Fisher, have more than a decade’s experience in running a pub.

While there are two other bars in a mile radius, they are your traditional pubs, whereas The Single’s Bar will cater only to singles who want to meet other singles.

We need $200,000 to finance our lease costs, equipment, furniture, and renovations. Margaret and Tony Fisher will invest $50,000 in the business and the rest we plan to raise from an investor.

Company Overview

This is the section where you want to talk about your company and its finer details. To be specific, you should answer these pertinent questions here:

Who are the owners of the pub? What is your niche? What kinds of alcoholic drinks will you sell? What will be your menu? How many people will you hire to run your pub business?

Here’s a sample Company Overview

The Single’s Bars (mention your business’s location) is a unique local pub that provides a great meeting place for singles. Our bar aims to bring singles together by creating an environment allowing them to meet each other comfortably.

The Single’s Bar will sell the following:

Draft beer and in bottles:  We serve alcohol for two main reasons. First, alcohol helps reduce inhibition, which in turn makes it easier for people to meet new people and interact with them in a relaxed manner. Second, draft beer helps generate good profits. 

Cocktails and Spirits: We will also offer a wide variety of spirits including vodka, tequila, gin and other liquors. Our bartender will also prepare a panoply of cocktails to satisfy our customer’s needs and preferences.

Wines: Some customers prefer to drink wine and hence we will offer a good variety of red and white wines, perfect accompaniments for our tapas.

Coffee and Tea drinks:  A cup of well-brewed coffee or tea is often linked with a good conversation.

An assortment of Tapas:  We have added tapas in our menu because they are easy to make, taste great and customers just love them. Plus, tapas are a perfect fit for tables designed for multiple people sharing food.

Our bar’s unique value proposition is based on a conversation approach allowing singles to meet new people.  Hence, in addition to a section for general customers, our pub features another larger section specifically dedicated for singles to come and meet new people.

In the singles section, we will have 5 tables . The topic of the conversation will be marked at the center of each table. We will have different types of topics each evening, some will be related to news, sports, music, and movies, while others will be more philosophical and intellectual.

The Single’s Bar Founders, Margaret and Tony Fisher, will be involved in the bar’s day to day management and operation. They will initially hire 8 staff members to help them run the pub smoothly.

Customer Analysis

Talk about your target audience in this section. Try to be as specific as you can. Here’s a sample customer analysis:

Customer Analysis Sample: 

The Single’s Bar targets two different groups of customers: Single people and non-singles. Both of these groups are middle to upper class

The demographics of our target audiences — both singles and non-singles — are as follows:

Working Professionals: Since the underlying promise of The Single’s Bar is “meaningful conversations”, the majority of our customers are expected to be educated and working professionals who appreciate thought-provoking, meaningful conversations.

Annual income of more than $50,000: To a large extent, this is in correlation with the fact that our audience is mainly working professionals.

Age bracket is 25-45: The biggest group of singles that are looking for companionship are between 25 and 45 years old.

Competitive Analysis

In this section introduce your direct and indirect competitors. Also, talk about how your establishment stands out.

Here’s a sample competitive analysis:

The competition to The Single’s Bar comes from various sources:

Local Bars: The area where we are located has several bars. Some bars are more suited for meeting people than others, but none of them aim to bring singles together as we do.

Coffee shops: While coffee shops offer a convenient social setting where people can meet and mingle, they rarely organize any special activities with the aim to help singles meet other singles.

It is a good idea to list your main competitors in a table and cite their key strengths and weaknesses.

Our competitive advantage: Our direct competitors (local bars) and indirect ones (coffee shops) do not explicitly organize events that encourage singles to meet. Our pub has a competitive edge on this front since we have thoughtfully designed special activities that make it easier for like-minded singles to meet each other, and have meaningful conversations.

Marketing Plan

This is the section where you highlight your go to market strategy as well as show how you plan to win new customers and retain them.

Marketing & Promotion Strategy

The Single’s Bar will target people who live and work in its 10-mile radius. Our marketing and promotional strategy includes:

Direct Mail

The Single’s Bar will distribute flyers in the neighborhoods located in its vicinity. These flyers will offer not only general information about our bar’s concept but also special discounts and coupons.

Online Marketing

The Single’s Bar will come up with a sleek and user-friendly website that allows online bookings and live chat. We will also leverage the power of social media channels to spread the word about our new bar’s concept and engage with potential customers. From time to time we may run paid ad campaigns on social media to attract new customers and showcase the atmosphere in our venue.

Pre-opening Events

Before opening the pub, we are going to organize several pre-opening events that will help create buzz and attract prospective customers.

Operating Plan

In this section you should look to provide answers to these questions:

How will you run the bar? What will be the bar timings? What will be your rates? How will you source your drinks, food products and ingredients?

Preparing a detailed operating plan can help you identify issues beforehand and resolve them. For example, if you expect your bar to be jam-packed during weekends, will your staff be able to handle the high traffic on its own or will you require some additional part-time employees?

Management Plan

In this section, you need to share the names of your core team, describe their relevant work experience and past achievements. This section is usually followed by your hiring plan which can be a table summarizing the key positions you plan to hire, with their expected salaries.

Financial Plan

In the last section of your pub business plan, talk about the “finance” side of things. Specifically speaking, share information about the following:

Operating costs Direct costs Loan repayments Cash flows Expected revenues and profits Balance sheet Capital expenditures

Final Words

Now that you have seen what goes into a powerful pub business plan, it’s time to roll your sleeves and begin the business planning process. You can start by downloading our FREE business plan template to get you started. Otherwise, we also recommend you check out our Ready-Made Pub Business Plan with automatic financials . We guarantee it will save you tons of time and money.

Whatever method you choose, we wish you good luck!

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Bar Business Plan

Whatever type of bar business you’re thinking of starting, this comprehensive plan will help you plan in the right direction. Available to download online immediately, it’s guaranteed to get your venture the finance you need.

The planning document uses Microsoft Word with pre-written financials in Excel. Whether you want to open a wine bar, invest in the tenancy of a public house or run a sports bar, this business plan will help you start-up effectively.

The Executive Summary of This Business Plan

This executive summary is taken directly from the bar business plan document.

Overview of the Business

Wonderbar Limited is an incorporated Limited Company with plans to redevelop the existing Bar55 wine bar in the local high street. This exciting new venture will see the transformation of the business over a period of three months.

Three highly regarded entrepreneurs who have 24 years combined experienced in running and managing wine and sports bars in the region started the Wonderbar concept. This acquisition will be the fourth in the chain that will see a total of 12 establishments created over the next five years.

The Target Market and Business Opportunities

As with our existing portfolio, Wonderbar is targeting single people in the age range of 22 to 35 for evening trade and local business custom for the lunch time trading hours. The local area has above average earnings, and the existing property is profitable in its current format.

Key Products Offered

Although the main bar offers an extensive collection of wines from around the world, there are also casual and formal areas arranged for dining options. The core offerings are:

• A comprehensive range of red and white wines including champagne from the old and new world.
• A light lunch menu to feature fresh locally sourced produce.
• A more comprehensive evening menu based on the seasons.
• Income realised from the rental of the small hospitality room for functions and meetings.

Sales and Profits Forecasts

Revenues forecast for the first year of operations are £603,306 with this increasing by 10-12% for the subsequent two years. Net profits are forecast to be 21% after Directors salaries of £11,000 and tax and interest.

Our gross profit margins are to average 29% over the term of this plan.

Initial Costs and Management

Wonderbar Limited is a new company set up and run by Mr. Paul Duggan, Mrs. Joanne Carnagie, and Mr. Gerard Davies, who have 24 years’ combined experience in the bar business.

The assigned premises are legally purchased using a 15-year mortgage. The owners will invest £90,000 to buy the initial stock, start-up costs and to cover initial cash flow, with repayment projected during the first operational year.

Contents of this plan

1) Executive Summary 2) Business Mission 3) Ownership and Location 4) External Analysis 5) SWOT Analysis 6) Planned Objectives 7) Key Action Plans 8) Management Biographies 9) Profit & Loss Account 10) Cash flow Forecast 11) Balance Sheet

Free Bonuses Included 1) 25 Free Marketing techniques 2) Financial Planning wizard 3) Step-by-step Planning guide 4) Free Online Support 5) Comprehensive start-up guide

Benefits of this Bar Business Plan

• Full narrative specific for a bar.
• All financial statements included.
• Latest market research data.
• Marketing and sales plan.
• Financial forecasting wizards.
• 90 day Money-back guarantee.
• All UK banks endorse this plan.

Access Online

Get immediate online access to this plan and interactive planning tools to start now.

Special offer: £49.95 Only £29.95

Customer Testimonials

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“I wanted ideas for the type of information that needed covering in a business plan, and this gave me a template for the document I submitted to the bank. The business loan we were after was approved. If you have never written a business plan before, then I would recommend your product. It was very straightforward and offered some good advice.”

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• clarify your business idea
• spot potential problems
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