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3 Indian food entrepreneurs on how to set up a successful business

By Mihika Agarwal

A lot of successful food business stories have their origins in the backyard, or more accurately, in home kitchens. A former marketing consultant at Google who went on to found The Bohri Kitchen, Munaf Kapadia; a woman who was terrible at mathematics but now runs Swati Snacks, Asha Jhaveri; and an ex-pastry chef at The Oberoi, who gave up her dream job because of a crippling back injury and started Theobroma, Kainaz Messman Harchandrai, come together to reveal their secret sauce to making it big in India’s culinary landscape. Scroll ahead to know more about their success stories, and their best tips for aspiring food entrepreneurs.  

Munaf Kapadia of The Bohri Kitchen

Munaf Kapadia, the 31-year-old founder of The Bohri Kitchen, conceived the idea for his big break when he started inviting friends and family over for a taste of his native Dawoodi Bohri community’s food. The idea sprang up as a panacea for his regular fights with his mom over the television remote, as the latter yearned to watch saas-bahu sitcoms to fill up her free time. Kapadia seized this moment to not only leverage his mom’s talent as a chef, but also to fulfil his lifelong dream of popularising his community’s exquisite cuisine. He started organising small eating parties on Facebook to feast on the ‘thaal’, a large steel plate offering the diverse dishes of the Dawoodi Bohri community. On the plate are a namak dani (salt container), kharaas (savoury appetisers), meethas (desserts—which are interestingly eaten in between courses), pre-jaman and jaman (main course), followed by paan, and accompanied by a wide variety of condiments. To say that this is a four-course meal would be an understatement; it’s better described as a culinary rollercoaster.

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Despite the growing popularity of his brand, things took a downturn for Kapadia in 2016, when the entrepreneur went bankrupt just two years into starting his venture. “I was in the process of applying to jobs and shutting down The Bohri Kitchen when I received a call from Forbes , saying that they want to feature me on their 30 Under 30 List. The lady on the other end told me something that got me through those times. She told me that I wasn’t chosen for the cover because of my net worth, but because of the perceived social impact I’ve created; the way people are talking about Bohri food because of how I’ve disrupted the space. And for Forbes , that was more valuable than how much money I made. They told me that there's a very good chance for me to fail like any entrepreneur; but if I do succeed, I’ll end up doing something revolutionary. They wanted to call dibs on that,” Kapadia explained.

For Kapadia, money is an essential ingredient to keep the business running, but hardly a measure of success. “Because of The Bohri Kitchen, today, I have access to politicians, CEOs, institutions and what not. I have also become the secretary of the Colaba Residents Association. If I’m even able to make a dent in society through my role there, that to me is success. It’s achieving a positive impact at scale.”

Asha Jhaveri of Swati Snacks

Another serial entrepreneur who started out with building on her mom’s recipes and 35 years later, has a globally renowned brand, is Asha Jhaveri, founder of the heritage mom-and-pop-style restaurant, Swati Snacks. What started as seven-to-eight chaat items by her mom fifty years ago is now a household name renowned for it’s home-style, fuss-free Indian dishes, in particular the Panki—savoury ice flour pancakes steamed in banana leaves. Today, this go-to restaurant in Mumbai plays with Gujarati , Marwari and Maharashtrian cuisines for its menu. The Dahi Batata Puri; Fada Ni Khichdi (porridge made from broken wheat); and Srikhand, Bedai Roti (a kind of puri) and Aloo Shak come highly recommended.

When she started out, mathematics and accounts were Jhaveri's demons. Over a Dahi Batata Puri at Swati Snacks, her son-in-law, Karan Shah, explained how, back in the day, her churn rate at the customer billing counter balance was so slow that her staff used to get impatient and frustrated. Today, Jhaveri feels fortunate enough to be able to delegate all the departments to her trustworthy team, while she solely focuses on tasting and innovating the food.

Consistency in food quality is probably the single most important indicator of success for Asha Jhaveri, whose restaurant’s loyal fan base is unparalleled. Her devoted customers are attached to their favourite comfort dishes and expect a certain taste when they visit Swati Snacks. “You’d be really surprised. If one day something is a little off, for instance if the puri is a little fatter than usual, we get complaints immediately. This gives us more onus to make sure that before the food reaches the table, it tastes exactly the same. It’s a good and bad thing to have a reputation,” said Shah. Did you know that since the past 35 years, Jhaveri has been tasting the food prepared by her chefs herself to ensure consistency?

Asha Jhaveri

Kainaz Messman Harchandrai of Theobroma

When 23-year-old Kainaz Messman Harchandrai was at the peak of her career as a pastry chef for The Oberoi, she was diagnosed with a back injury that changed her life, leaving her unable to work a chef’s maddening hours and constantly bend over her work. What started out as a sweet gesture for a pregnant lady in her apartment building, went on to become the name that many around the country now associate with dessert, Theobrama. The brand popularised brownies in India, which were only considered as a Western dessert earlier. Theobroma now has outlets across Mumbai , Delhi and Pune, and Messman Harchandrai is all set to inspire existing and aspiring entrepreneurs around the world with her upcoming autobiography, Baking a Dream , co-authored by her sister, Tina Messman Wykes.

When Messman Harchandrai informed her employers at The Oberoi of her back injury, they offered her a parallel position in a managerial role. After some introspection, she realised that she couldn’t imagine doing anything but cooking. “It just wasn’t acceptable to me that I wasn’t cooking. So I had to find an answer that was acceptable, which meant starting my own neighbourhood cafe,” she explained. Messman Harchandrai’s tragic experience led to her to pay extra care to health and safety procedures for her team members at Theobroma, whether it be the temperatures they work in or the personal hygiene they’re expected to maintain. She added, “I couldn’t be happier that we’re on this journey to install proper systems and procedures for health and safety, because I don’t want anyone else to have a bad back and say, ‘when I was at Theobroma, I messed up my back.’”

Asked about how she measures success, Messman Harchandrai said she doesn’t think she’s in the business for food, but that of happiness. “I have never chased after success, and I do not quantify it. My aim is to make everyone around me happy through food. That includes my family, my guests, my employees, and all my stakeholders. I do not think I can ever say I am successful; it is a journey and I’m asking myself the same question everyday: ‘how many people have I made happy today?’”

Kainaz Messman Harchandrai

Want to make it big in the food industry? Follow these tips:

Asked about his upcoming autobiography, The Guy Who Quit Google to Sell Samosas, commissioned by Harper Collins, Munaf Kapadia said that he honestly isn’t sure how many copies will sell, but is thrilled at the experience of writing an autobiography nonetheless. And it’s the same attitude he wants you to adopt towards an entrepreneurial undertaking. “Don’t do it because you want to open a 100 outlets or become the next Riyaz Amlani. Do it for the fact that it is very exciting to feed your first ten customers and your next hundred customers. You’re very excited to go in the kitchen and innovate on dishes and recipes. You’re curious about what happens when you call people and ask them for feedback. You’re very intrigued about how you handle a P&L for a delivery kitchen or a restaurant. You’re curious about hiring people and dealing with their tantrums. Do it because you’re very, very excited about building a brand , not a successful restaurant. Look forward to these individual milestones,” he advises.

Messman Harchandrai explains that a lot of people believe, much like she did in her initial days, that opening one’s business means setting their own hours, having flexibility, taking time off for vacations whenever you want, and not working as hard as an employed professional. “The truth is you'll work much harder than you ever did when it’s your own business. When you’re working for someone else, you have to do just that job. But when you’re working for yourself, you have to do everything—at least till you can afford to get good help,” says Messman Harchandrai.

“Even if you’re consistently bad, but you have a market for a bad pizza , it works. But if you suddenly become a good pizza, you’re going to lose that market. So, be consistent and maintain the quality of your food,” advises Shah.

Baking a Dream and The Guy Who Quit Google to Sell Samosas (both Harper Collins) are set to release on March 5 and August 14, respectively

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Strategies for success in India's snack food market

India’s booming 40,900 Crore snack food market is attracting the hungry eyes of many profit seekers; from the budding local start-up to multinational giants. Yet potential entrants should first consider the possible risks and develop their strategies accordingly.

• Article    |
• 01 May, 2015

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Gehan Wanduragala

Quick view:.

• Evolving consumer needs, as well as a growing population and rising income levels, has resulted in significant growth in the snack food sector and attracted a number of new entrants.
• Potential entrants should carefully consider all the challenges associated with intense competition, rising costs and diverging consumer trends.
• Companies should develop an entry strategy that plays to their strengths, pursuing backwards integration and monitoring micro as well as macro trends in order to be in a good position to exploit the growing market opportunity.

Ravenous growth  

Thanks to a growing population and rising income levels, the Indian food sector has one of the strongest growth fundamentals of any industry. For packaged snack foods these fundamentals are complemented by two further growth drivers; convenience and the nation’s eating habits.

With smaller families leading busier urban lives, the time and resources for regular home cooking are rapidly declining. At the same time, longer working hours and lengthy commutes leave less time for regular sit-down meals. Snack foods have been a long-time favourite in the Indian diet and now packaged and branded variants of namkeen, sweets and wafers have become the natural solution to the culinary cravings induced by the modern Indian lifestyle. The combination of these factors is propelling the snack food sector toward a projected compound annual growth rate of 14% from 2011 to 2015.

An attractive sector for new entrants  

Established snack food players like Haldirams and Pepsi Lehar have been joined by a new wave of market entrants in recent years, attracted to the sector thanks to its high growth rate and the relatively low level of capital required to establish production.

Amongst the new arrivals are many regional entrepreneurs who have backed themselves to succeed based on a better understanding of India’s distinctive local tastes and delicacies. Meanwhile, large FMCG players have bet that their brand name and marketing expertise can extend their clout to a new product category.

Although the market is large and diverse enough to accommodate a broad range of both existing players and new entrants, those moving into the sector need to be aware of a number of challenges to long-term success and develop their strategies accordingly.

Key Challenges and Strategic Responses

Challenge: competition from above and below.

Companies entering the Indian snack food market need to be braced for competition on all fronts. Simply transposing the competitive scenario from the national level to a regional setting could be a recipe for over-optimistic sales projections. In many areas, local producers catering to specific regional tastes may actually be a greater threat than the leading national brand names.

At the other end of the spectrum, the existing pan-India competition may be disrupted by large consumer goods firms and major retailers making a foray into the snack food sector. ITC has been the most notable example of this through its heavily promoted Bingo chip brand. With the scope of organized retail ever expanding, private label brands such as Tasty Treats from Big Bazaar will also pose a stiffer challenge to snack food manufacturers hoping to sell through this increasingly important channel.

Response: Develop an entry strategy based on your own strengths

Companies entering India’s snack food market should build their entry strategy around their own key strengths to ensure they are better prepared to take on the competition. For example, those companies starting out with a more limited product range may benefit from launching in multiple locations in order to achieve sustainable volumes and gain sufficient customer insights. On the other, hand those companies possessing a wide variety of products may do well to focus on a particular region first. Allowing them to achieve penetration across categories as well testing the more complex distribution this entails before they expand elsewhere. In both scenarios, companies need to carry out a detailed analysis of consumer tastes and conduct competitor mapping at the local and national level before deciding on their preferred points of entry.

Challenge: Rising Input Costs

Input costs are a critical factor in the food industry and commodity prices have been rising at record rates in recent years. In India, the vagaries of the monsoon have a major effect on the price of snack food staples like wheat and potato, and the volatility of the Rupee creates additional challenges for those using imported ingredients like cocoa. Furthermore, as food accounts for a high percentage of the average Indian’s budget, even small price movements can a have a major effect on demand

Responses: Develop a clear pricing strategy, innovate lower cost alternatives & pursue backward integration

 With global food price inflation set to persist, snack food manufacturers need robust strategies if they are to sustain growth and protect margins.

Firstly, snack food manufacturers need to develop a clear pricing strategy so they can respond in a timely and effective manner to rising costs. When confronted with such a scenario they have three possible options: increase prices, reduce pack size or keep prices the same.

All of these options have advantages and disadvantages but manufacturers should prepare their response according to their target customer, the response of their competitors and their long-term strategy. For example, a mass-market potato chip manufacturer with highly price-sensitive customers may seek to absorb lower margins to gain market share from competitors who immediately pass on rising costs to their customer.

In addition to pricing strategies, manufacturers could develop lower cost alternatives to their existing products to retain price-conscious customers. Due to high cocoa prices, a number of leading Indian brands have launched biscuits with lower cost vanilla fillings rather than the traditional chocolate in order to keep prices affordable.

Thirdly, India’s highly fragmented food chain offers plenty of scope for backward integration. This would eliminate the margin captured by a large number of non-value-adding intermediaries, resulting in lower input costs. Pepsi Lehar pioneered such a strategy through contract farming in Punjab. By agreeing directly with the farmers to purchase potatoes at a fixed price in advance, they can guarantee future supplies at stable prices. With the regulatory environment becoming more favourable, such initiatives will become a critical factor for long-term success in the Indian snack food market.

Challenge: Diverging Consumer Trends

In a large market like India, with such extremes in income levels and lifestyles, consumer trends can seem to move in conflicting directions at the same time, posing a major challenge to strategic planning. In response to a wave of media concern about rising obesity and diabetes in recent years, leading snack food players began offering health-oriented products advertised as low fat, low sugar and low salt. However, the market response to many of these initiatives was less than rewarding. Marico, for example, had to withdraw its healthy baked snack Saffola Zest after poor sales. Whilst health foods may be a growing niche, for many Indian consumers packaged snack foods represent a new and exciting way to add some long sought after indulgence to their daily diet. Even for those wealthier groups afflicted by lifestyle diseases, taste still overrides health as the main determinant of their snack food choices.

Response: Closely monitor micro as well as macro trends

Snack foods manufacturers must balance the urge to respond to prevailing trends in the broader market place with a constant focus on their target customers. Whilst innovation is an integral part of success in fast-moving consumer goods, if it is not driven by customer needs it will result in alienation rather than improved brand loyalty. For example, the FMCG sector is currently focused on consumers’ search for value in a tougher economic climate. However, consumers of a premium snack food brand may be largely indifferent to changes in price given the small part of their budget such purchases account for. What is more, by adopting a lower cost positioning or offering cheaper variants, such a company could actually undermine its value proposition to its target segment.

To counter this risk of misreading the market, snack food companies should closely monitor the micro trends occurring within their target customer group as well as tracking the macro trends affecting the sector as a whole. Such an approach will give companies the confidence to take a divergent view from the competition wherever it better serves their customers.

Taking stock of the challenges in the Indian snack food sector and preparing a coherent set of strategic responses will stand companies in good stead as they seek to exploit the growing market opportunity and withstand the intensifying competition.

About the authors

Gehan Wanduragala is principal at Kanvic Consulting

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This Is How You Can Start Your Own ‘Snacks Business’

In India, snacks are available in every household. Snacks are often taken in between meals to curb the hunger cravings and even served when there are guests over. In India, almost every household has an allotted monthly budget for these snacks & namkeens. Therefore, opening a snack shop in our country has proven to be a beneficial business for many as the customer buys it almost every month, so there is never a shortage of demand for this business.

How to Start A Snack Business

If you are serious about starting your own Snacks business then you need to start small first. Many successful snack businesses were started from a household kitchen. Once you have tested your product locally with minimum expenditure you can think about renting a shop. This will surely result in higher revenue.

Arranging Finance for Snack Shop

An entrepreneur does not require much investment to start a snack business. They just have to buy some goods such as raw materials and packing materials, which they will need to buy along with the shop. Such a business should start at a small level because such a business can be expanded gradually according to the demand of customers, so it is prudent to avoid spending more than necessary.

License and registration for snack shop

Because Snacks Business is a food-related business, even if the entrepreneur is starting it as an individual, he or she may definitely need a food license. If the turnover of the entrepreneur is less than 12 lakhs then he can get this license online for Rs 100-150 and in addition, the entrepreneur may also need a trade license from the local authority such as Municipal Corporation, Municipality, etc. As the business of the entrepreneur grows, he should also get all the necessary licenses and registrations.

Advertising and marketing for the snack shop

Once your shop opens and all the work is done in it, then it comes to how you can do marketing for your people and you can do advertisements for it either through paper and poster banner. Through all these marketing channels you can attract customers to your shop.

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10 food business ideas in india (from low-cost to big-budget).

Thinking of starting a food business in India? Get 10 food business ideas that range from low-cost to big-budget in this small food business ideas list.

Even in a crisis, the food business is thriving and growing. After all, food is one thing we cannot do without, no matter what else we have to sacrifice.

Food business ideas are multiplying in the lockdown and foodies are loving it! So, if you’ve been planning on starting a food business in India, there’s no time like the present.

Some food business ideas, such as running a restaurant or pastry shop, are capital-intensive and require a food business license in India. Others, however, like writing a food blog or publishing recipe books, require little or no investment to get started.

10 Food Business Ideas In India

This small food business ideas list has 10 food business ideas that range from cheap to capital-intensive. Choose the one that’s right for you based on your desire and ambition.

1. Start an Indian food blog

Food blogs are one of the most popular blogging niches and recipe blogs are even more popular. It’s not hard to start a food blog nor does it require a lot of investment.

It’s learning how to start a profitable blog that’s the key to the success of your food blogging business. Many food bloggers are under the illusion that learning how to start a food Instagram channel or YouTube recipe channel is enough.

But the truth is that neither of these properties belongs to you and they can be deleted or erased (as many bloggers have experienced to their dismay) anytime because of violations of the channel’s terms and conditions or even database errors.

If you want to learn how to monetize a food blog, it’s highly recommended that you buy your own domain and hosting and start a food blog  the right way.

Design an attractive food blog logo and use it in your branding. Treat your blog like a business, not a hobby, instead of trying to start a food blog free.

Because there are so many food blogs out there, it’s important to pick a niche and specialize in it if you want to stand out and attract the right advertisers when you’re trying to figure out how to make money with a food blog.

You can start by narrowing your niche to create an Indian food blog, or niche down even further to a start a Gujarati food blog, Rajasthani food blog, vegan food blog, or Mumbai street food blog, based on your interests.

You could also start a baking recipes blog if there’s not too much competition for baking blogs in India. Check out the top baking blogs and see how they’re doing it.

If you love to travel and try out different cuisines, the travel food blog niche is very lucrative as it can attract advertisers who sponsor you on foreign press trips.

If you love cooking, you can learn how to start a recipe blog, how to start a cooking blog, or how to start a baking blog by doing some blogging courses that will teach you how to start a food blog and get paid for it.

Pinterest and Facebook are both important channels for promoting a food blog, so make sure you learn how to leverage these two networks.

Once you learn how to write a food blog, you can also compile your recipes into recipe books and get them published. There are many food bloggers who have become bestselling recipe book authors and writing a food blog is one way to get there.

2. Teach baking courses online

Online education is booming and experts of all kinds are creating online courses to teach what they know. If your family and friends have always loved your cakes and pastries, you can teach baking courses online from the comfort of your home.

As this is also a pretty competitive niche, you may want to specialize in a sub-niche of baking lessons online, such as easy baking recipes, vegan baking recipes, baking biscuits in a microwave, baking recipes for kids, baking eggless cakes, baking cookies, baking brownies or even mug baking recipes (baking in a mug).

You can start a YouTube recipe channel and a baking blog to promote your courses or classes for baking online in India. Once you have a large enough audience, you could even become an author and publish your best baking recipes in book form.

3. Start a home tiffin business

For many Indian homemakers who have the magic touch with food, starting a home tiffin business is one of the easiest, low-cost home-based food business ideas. All you need are a few regular customers who love your food to make a decent income from home.

Keep in mind that, as per the Food Safety and Standards Authority of India (FSSAI) rules, it is mandatory for food-related businesses, however small, to apply for a license or registration failing which you could be fined.

You can promote your home tiffin business in your housing society WhatsApp Group or on local Facebook groups and through word of mouth in your locality.

Your most likely customers will be single men or women who live alone and don’t have the time, skills, or inclination to cook their own food. Learn how to start a home tiffin service or dabba service in India with Shipra Baranwal, founder of a six-figure home-kitchen business.

As one of the most popular home-based business ideas for moms , it is up to you to ensure that your home tiffin food is delicious, hygienically packed, and safe to eat, so you won’t have any customer complaints.

Read in Hindi: जाने कैसे आप टिफिन सर्विस का व्यापर शुरू करके पैसे कमा सकती हैं

4. Start a health food business

The interest in health food in India is growing as many Indians choose health over tradition. According to IEBF , the Indian gourmet food market is currently valued at US$ 1.3 billion and is growing fast.

India’s organic food market is expected to increase by three times by 2020, so this is the perfect time to launch an organic food business as it could become very profitable.

In the health food business also there are niches you can choose if you want to create a brand for yourself and attract the right customers, such as the keto diet food business.

If you have the resources to invest money in your startup or are willing to apply for business loans for small businesses , you could even figure out how to start a health food store.

5. Start a pastry shop or baking business

If you’re interested in starting a pastry shop or baking business you need to have the money to invest in a baking store, as this is a capital-intensive venture.

You’ll need money for getting a license for a food business in India, as well as expensive equipment like a baking oven, money for shop rent, and an effective marketing strategy for food businesses.

You also need to know if pastry shops do well in your city. For instance, baking and pastry shops in Pune are quite profitable because they sell specialities like Shrewsbury biscuits, which are local to the city and much loved by Puneites and visitors alike.

So, a pastry shop would probably be a good food business in Pune to start, depending on your locality. While making birthday cakes is always a good fall-back strategy for pastry shops, you could get into the online food delivery market or specialize in pet treats and start a dog food bakery .

You could also branch out into a field like pastry gift baskets or baking gift baskets and come up with unique baking gift basket ideas for Christmas or New Year. Or you could create attractive baking gift basket items as festive gifts or food gifts for business clients.

As long as you help your customers satisfy their sweet tooth with sweet indulgences and chocolate gifts, you’ll always have a market for your sweets and pastries.

6. Start a food franchise business

Franchise opportunities in the food business are aplenty with the food chain business in India poised for huge growth. You can buy a franchise food business for sale from a big player, like McDonald’s or Dominos if you have the money to invest and want to get started right away.

But you can do even better if you come up with new ideas for fast food business chains as it could help you differentiate your food business and appeal to a more profitable segment of customers. Some niche ideas for fast food businesses include Mexican, Lebanese, healthy or vegan food.

7. Start a food delivery business

With a growing number of Indians choosing to buy food online, the online food ordering business in India is in its nascent stage, but witnessing exponential growth, according to IBEF .

Right now, the best food delivery services like FoodPanda, Zomato, TinyOwl and Swiggy are building scale through partnerships, and the organised food business has a huge potential and a promising future.

You can start an online food business in Delhi as a reseller with Otipy , a new food startup that supports farmers and delivers farm-fresh produce to homes in the Delhi-NCR region, or you can start your own local, niche or online food delivery service in your own city.

If you want to learn how to start an online food business in India, you can study examples of successful food startups and spend some time learning how to promote food delivery businesses online. Having a niche could be helpful, for instance, you could target pet lovers who buy dog food online.

Keep in mind that starting a 24-hour food delivery business is a capital-intensive venture that will most likely require some sources of business finance , like angel investors, venture capital funding, or small business loans.

8. Start a food truck business

According to this article on how to start a food truck business in India , this food business offers the advantage of mobility and gives food business owners access to multiple locations at a lower initial capital than that needed to start a stationary restaurant.

According to Business World , the average cost of starting a food truck business in India is between INR 10 to 20 lakh, depending on what type of vehicle you have and what you are selling.

The downside is that licensing for food trucks in India is highly unorganized, as there’s no association or regulatory body assigned by the government for establishing a food truck business.

As food trucks do not have a legal provision to function in India , many of them operate with a licence for food business in India that does not permit them to cook or sell on the road.

So if you’re planning to open a food truck business in Mumbai or Bengaluru, keep in mind that you must apply for a license or registration failing which you could be fined.

9. Open a restaurant

Starting a restaurant business is not an easy task and opening a restaurant is not for everyone as it requires a considerable amount of investment and appetite for risk.

Besides choosing the right location, hiring the right employees, and implementing the right marketing ideas for food businesses, you also need to know how to get a license for a food business in India.

In fact, getting the correct licenses is probably the most tedious part of opening a restaurant in India. This article lists the most critical restaurant licenses required to open a restaurant in India and ensure that your restaurant operates legitimately.

10. Start a food processing business

According to IBEF , the food processing industry in India accounts for about 32% of our total food market. It is a high-growth and high-profit sector due to its immense potential for value addition.

The Government of India, especially the Ministry of Food Processing Industries (MoFPI), has been instrumental in the growth and development of the food processing industry and is making all efforts to encourage investments in the business.

It has approved proposals for joint ventures (JV), foreign collaborations, industrial licenses, and 100 per cent export-oriented units and received billions of dollars worth of Foreign Direct Investment (FDI).

The Confederation of Indian Industry (CII) estimates that the food processing sectors have the potential to attract as much as US$ 33 billion of investment over the next 10 years and also generate employment of nine million person-days.

With so much potential for the food processing business in India, this may be the right food business in India for you if you’re an ambitious person willing to get FDI and grow a large food business enterprise.

Opening a food business during a pandemic may not seem like the smartest business idea because few people are visiting restaurants or food trucks in person.

But, thanks to take-out food and online food delivery services, many restaurants and food delivery businesses are actually doing pretty well right now.

As long as your food is safely and hygienically prepared and adheres to all the precautions required of licensed food business, you should be able to ride out this crisis until it becomes safe for people to go out again.

Keep in mind that, whether you’re starting a food business online, food business in Mumbai, or any other city in India, it takes time, effort, determination – and sometimes business mentoring – for any business to succeed. But it all starts with choosing one or more of these food business ideas in India that make sense for you.

This 6-month food business accelerator group coaching program conducted by Kavitha Rajeevkumar includes step-by-step guidance to grow your existing food business to 6 figures or more in one year.

This consists of weekly live coaching calls and implementation calls, apart from recorded video sessions. After every coaching call, there will be few assignments that need to be implemented. They take only limited clients per batch and you need to apply first .

About the author:

Priya Florence Shah is the Group Editor at SHEROES and author of Devi2Diva, an emotional self-care book for women .

. More Work At Home Business Ideas:

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• 10 (More) Proven Small Business Ideas For Indian Women
• Top 10 Small Business Ideas For Indian Women With An Enterprising Streak
• 21 Profitable Small Scale Business Ideas For Women
• 17 Proven Business Ideas For Women In India

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Indian Restaurant Business Plan Sample

FEB.07, 2014

Famous Indian Executive Chefs like Suvir Saran, born in New Delhi and working in New York, have introduced the U.S. to the delicious flavors of traditional Indian foods. Just as importantly, the chefs have inspired others to bring true Indian home cooking to the industry. The industry is booming as diners prove over and over again that they appreciate the expert use of spices like curry in dishes that uniquely blend flavors and textures. Opening a indian restaurant business plan requires a great deal of advance planning of restaurant business, which is why there is always a long delay between the announcement of a new eatery and the grand opening.

The Indian restaurant business plan will includes in-depth analysis of markets, competitions, and finances.

• Restaurant location and whether the space is leased or owned.
• Restaurant style, i.e. high end, family dining, full service, buffet style.
• Planned amenities like adding a lounge, serving alcohol, or providing entertainment.
• Additional services offered like carry-out, home delivery, specially priced lunch buffets, and catered events.
• Ethnic or regional Indian food menu options and other options like American or international foods.
• Market analysis supporting location in terms of traffic and clientele.
• Legal structure, i.e. sole owner, partnership, or corporation.
• Startup costs, including dining room and lounge furnishings, kitchen equipment, space remodeling, office equipment and software, security system, etc.
• Restaurant design style, including theme, patio arrangement, table setups, etc.
• Negotiated vendor contracts, paying special attention to sources for exotic or unique recipe ingredients.
• Staff requirements, i.e. chef or cook, kitchen and dining room staff, shift managers, lounge staff.
• Customer demographics, i.e. couples, families, business people, tourists, and so on.

The restaurant owner’s industry knowledge and experience is a critical factor in attracting investors. The complex nature of running a restaurant means the owner and manager need to know how to price menu items based on frequently changing ingredient prices, maintain a steady supply of supplies and ingredients, meet health department standards, and manage the inherent risks like seasonal fluctuations and shortages. One of the common mistakes restaurants make is starting out too big at the time of the grand opening, and in the process creating too much overhead while trying to build the indian restaurant business plan . A better approach is to start smaller and grow by developing customer loyalty and through marketing and word-of-mouth references.

There is a high failure rate in the restaurant industry, and one reason is lack of planning for risk mitigation. OGS Capital has extensive experience working with restaurateurs during the planning stages of a restaurant venture and developing a indian restaurant business plan as a roadmap for startup and growth.

Download Ethnic Indian Restaurant Food Business Plan Sample in pdf

Professional writers OGS capital specialized also on a theme such as food retail business plan , delivery food business plan , meal prep business plan , hot dog stand business plan , seafood business plan , business plan for a pizza shop also help write a business plan for the investor and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How To Start A Packaged Snack Business

To start a packaged snack business, develop a unique snack idea, ensure compliance with food regulations, devise a comprehensive business plan, secure funding, establish production facilities, sort out your supply chain, package your product appropriately, and create and implement a robust marketing strategy.

• Last Update: November 23, 2023

• Steps in this Guide: 10

Are you a food lover with a passion for entrepreneurship? Are you constantly coming up with new and exciting snack ideas that you believe the world needs to try? If so, starting a packaged snack business might be the perfect venture for you. With the ever-growing demand for convenient and delicious snacks, this industry offers great potential for success. In this blog post, we will guide you through the essential steps you need to take in order to start your own packaged snack business. From conceptualizing your product to finding suppliers and marketing your snacks, we have got you covered. So, let’s dive in and discover how you can turn your snack ideas into a thriving business!

How To Start A Packaged Snack Business: Step-by-Step

Step 1: market research.

To kickstart your business venture, gain insights into the market landscape. Identify your target customers, their preferred packaged snacks, and research the existing competition. This understanding will shape your strategic decisions and pave the way for success.

Step 2: Business Plan

Based on thorough market research, we have developed an extensive plan detailing our overall strategy, target audience, marketing and sales strategy, financial projections, and business structure. This comprehensive plan will guide us towards success.

Step 3: Find Suppliers

When sourcing suppliers for your snack ingredients, prioritize reliability and consistent delivery of high-quality products. Trustworthy suppliers are crucial for maintaining the standard and taste of your snacks.

Step 4: Determine Packaging

In addition to determining the type of packaging that will keep your product fresh, it is crucial to create packaging that appeals to customers. This entails carefully considering design, color scheme, logo, product description, nutritional facts, and other elements that enhance the overall appeal and perception of your product.

Step 5: Licensing and Registration

To legally operate your packaged snack business, register it and ensure you have obtained all necessary licenses and permits as per the regulations of your country or state. This will establish your business as a legitimate entity and ensure compliance with relevant laws.

Step 6: Meet Food Safety Standards

Ensuring adherence to local and national food safety standards is crucial for your products. This necessitates implementing a system of regular inspections and quality checks, guaranteeing that your offerings are safe and compliant with all relevant regulations.

Step 7: Production

To ensure consistency and quality in your products, establish a robust production mechanism. This can involve either producing the snacks in-house with a dedicated team or outsourcing the manufacturing process. Regardless of the approach chosen, maintain a high standard in your production practices.

Step 8: Pricing

Setting the right price for your products involves considering your costs, generating profit, and remaining competitive. It requires finding a balance between covering expenses, maximizing profits, and offering a price that is attractive to customers in the market.

Step 9: Marketing Strategies

Developing effective marketing strategies is crucial for promoting your products. Consider using a mix of social media marketing, print advertisements, in-store promotions, and more to reach your target audience and boost sales.

Step 10: Distribution

Set up a comprehensive distribution plan to expand your reach. Consider selling directly to consumers via a website and entering partnerships with local grocery stores, specialty shops, and larger chains to boost sales and maximize your market presence.

Starting a packaged snack business can be a rewarding venture for those with an entrepreneurial spirit and a passion for food. In this blog post, we have discussed the various factors that need to be considered when embarking on this journey.

First and foremost, it is important to conduct thorough market research to identify the target audience, assess competition, and understand consumer preferences. This will enable you to develop a unique product that stands out in the crowded snack industry.

Next, you need to create a solid business plan that outlines your goals, objectives, and financial projections. This will serve as a roadmap to guide you through the different stages of your snack business, from sourcing ingredients to distribution and marketing.

Investing in high-quality packaging materials and designing an appealing logo and brand identity are crucial steps in creating a memorable and attractive product. Your packaging plays a key role in capturing the attention of potential customers and conveying the essence of your brand.

In addition, developing strong relationships with suppliers is essential for sourcing top-quality ingredients at competitive prices. A consistent and reliable supply chain is vital to maintain the quality and freshness of your packaged snacks.

Lastly, effective marketing and promotional strategies are necessary to create awareness about your product and generate sales. Utilize social media platforms, attend trade shows, and collaborate with influencers to reach your target audience and build a loyal customer base.

While starting a packaged snack business may have its challenges, with careful planning, dedication, and a focus on quality, you can turn your passion for snacks into a successful and profitable business. By understanding the market, investing in packaging and branding, and promoting your product effectively, you can stand out in the competitive snack industry and carve a niche for yourself. So, roll up your sleeves, put your creative hat on, and embark on this exciting journey of starting your own packaged snack business.

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Packaged Food Business in India – Complete Guide

Author : , DesignerPeople --> Blog --> May 8, 2020

Last Updated on April 19, 2023 by DesignerPeople

“In preparing for battle, I have always found that plans are useless, but planning is indispensable.”

— Dwigth D. Eisenhower

Increasing hectic lifestyles, long hours of office, travelling time, change in eating habits and traffic, of course, have made it difficult for people to cook and eat. The life in urban cities, about 79% of the urban people prefer to have ready-to-eat food in their regular meal.

The increase in the utilization of packaged food in metropolitan cities is the steep rise in income, the standard of living and convenience.

Growth in nuclear families and if a couple is working will prefer having ready-to-eat food. It has become the most favourite and convenient part of their meal. The packaged food includes a bakery, dairy products, canned, frozen processed food, ready-to-eat meals, diet snacks, processed meat, health products and drinks.

The increasing trend of packaged food has attracted a lot more companies to launch new products and variants of packaged food. Visual appeal, feel, and convenience are the two main growth drivers of the food packaging market.

As per the “Indian Ready-to-eat Food Market Forecast & Opportunities, 2022”, the Indian RTE food industry have increased at a CAGR of 22.19% from 2014-22.

Indian Food packaging industry has expected to be 3rd- biggest market by the end of 2023.

The buying capacity of the rural group has increased due to benefits from investment in infrastructure and rising wages.

Food processing brands realize the potential of packaged food and beverage in rural places in India. Hence introduced smaller pack sizes and low prices to attract rural customers. They also made their packaging very attractive with vibrant colours, varieties, celebrity endorsement etc. to attract and capture rural minds.

• The Indian Packaging Industry is presently ranked 11th in the world.
• Within the packaging industry, packaged processed food holds the maximum share of 48%, followed by personal care packaging (27%) and pharma packaging (6%)
• 100% of FDI is permitted under the automatic route in Food processing industries
• 100% of FDI is allowed through government approval route for trading, include e-commerce in respect of food products manufactured in India

Table of Contents

How to Start a Packaged Food Business in India?

Food, the most basic necessity of life, especially the packaged foods coming in handy at a reasonable cost with longer shelf life than their fresh counterparts which helps cut down on spoilage are some of the few reasons which make this business lucrative. Today, there are many food varieties in the market.

To select which one to package and hence sell. To take a practical decision, one must investigate the food business idea thoroughly. India has ruled by many giants in food packaged business such as Lays, Haldirams, MTR, Nestle, Amul, Parle, Britannia many more.

1.Why do we need to start?

Looking at the impressive statistics, it justifies clearly why to start a packaged food business in India.

Packaged food sales will lead to 47 million tonnes in the year 2020.

As per the forecasts of Euromonitor, India will stand at 3rd most significant market for packaged food in the year 2020.

The food packaging industry is India’s 5th largest sector with a current worth of nearly $40 billion.

Despite the fierce competition, food packaging businesses make their niche and rapidly flourish in the economic market. However, there are a plethora of things that one needs to reflect on while starting a food packaging business. First of all, the entrepreneur-to-be need to ascertain the best quality food in the market and then, proceed further to package and sell it.

Before starting the business, he also needs to finalize what is his motive of company and what role he is playing towards society and people of it, how he can procure the nutritional value of food through maintaining the correct measures of agricultural and storage solutions.

How can I contribute towards avoiding Atrophying emissions from food? Waste management, water, air pollution, and various other factors to be considered where an entrepreneur can contribute towards the welfare of human beings and ecological structure.

Also, decide what your food should be reflecting your guests, if you are planning to enter into health food, then it should make them feel confident and worthy of trying your brand. If your food is celebrating Indian chat or meal, then it should have that vibe of happiness and enticing emotion. Depending upon your brand USP it should justify its emotion and feel.

  2.Understand the potential customer ( Target Audience)

As we discussed to bring the vibe and emotion as per the type of food and its USP. Same way to do this and many other things one should know its target customers.

Depending on the brand positioning, the target audience gets decided. If the brand is focusing on organic oriented people, then the target audience will be majorly Millennial. If it is a fried and traditional food, then the brand will cater to kids and an overall maximum audience of all age group. If health products it will feed a fitness-oriented crowd. Hence the type of product and its values will help to understand the target group.

3.Size the target market ( Market Research)

To be able to build any sustainable business, there should be enough demand for it. What is the gap that your brand is trying to fill? What makes it different? Are you producing organic food more affordable? Do you have a new idea? Does the market show that your product has long-term potential? Doing your market research is understanding the competition helps you position your brand better. It also enables you to know what kind of supermarket, hypermarket, local shops, departmental store, grocery store or distribution chain you want to approach.

4.Find a few ideas ( Consumer Behaviour)

Identify the attitudes and preferences of consumers towards food, lead to acceptance and the selection of some products, and rejecting others. Development of an appropriate marketing strategy in the enterprise requires knowledge of consumer tastes and preferences. Change in the consumer’s likings, taste, purchasing power, income level, education and lifestyle are few of the factors which influence consumer behaviour.

 5.Refine the idea ( global food in local taste)

As it is said, Think Global Act Local, it is essential to make people feel that the product is their own even if the identity is foreign. Such as when we see packed Chinese flavour options in India, they will always have the touch of Indian taste and spices to make people adapt to that flavour.

If companies start producing the food in their origin based style, then Indian people will not like it because their taste buds has adapted to Indian spicy and tangy flavours. Hence the packaging design might justify the feel and emotion of global origin, but the taste should be Indian at heart.

 6.Business structure

It will depend upon the nature of the business to manage and operate business individually through a sole proprietorship or one-person company. One may also select limited liability partnership where more than one person can pool funds. If the scale of operation is large, the company form of business is best suitable. On the type of business structure, one should proceed for the registration process.

7.Tax Compliance

If the service involves fresh or frozen ingredients in their original form, these items then taxed according to state  food   taxability regulations. If any of the things have been re- packaged , prepped combined, or pre-cooked, then state sales and use  tax   rules for qualified items would apply.

  8.Food Licenses 

The steps in the registration process for each structure are different. Different documents are required for Company incorporation, and post-incorporation one shall proceed for other licenses and registrations to commence operations.

Basic Registration : All small business or startups with an annual turnover of INR 12 lakh and above require this registration.

State FSSAI license : Mid-sized companies with a yearly turnover of INR 12 to 20 crores are eligible for the state license.

Central FSSAI license : Large businesses with annual turnover over and above INR 20 crores are typically qualify for central grants. Yet it is also required to supply goods and services to government offices, import, and export of food products.

Other vital approvals required are small-scale industry registration, NOC, GST, and brand trademark registration.

What Challenges Faced by Packaged Food Industry in India?

1.lack of quality raw material.

India manufacturers 205 million tons of fruits and vegetables annually and is the second-largest country in farm production in the world. Unfortunately, the processing percentage is weak, and only seven % of what is grown is processed. Agricultural is an essential factor for sustaining food processing events.

Since few crops are seasonal, the sector faces delays in production, resulting in low-quality supply. Rabi crops like barley, wheat and mustard are sown in mid-November and harvested in April. These food grains are dependent on external forces of nature, which are unpredictable.

Seasonal scarcity and high cost of raw materials constitute one of the significant constraints affecting the growth of small-scale food processing enterprises. This scenario results in shortage and higher pricing of raw materials.

2.Lack of Hygiene storage at retail shops

There are two ways for hygienic and proper storage

Warehousing

Here the problems arise due to scarcity of space and how commodities are effectively stored in that space. Product damages are another problem faced in the warehouse; few injuries are inevitable but can be reduced with a rack safety netting and avoiding overload of shelves.

Cold storage

The frozen food is a massive sub-industry in and of itself. With ever-evolving food trends, there are growing varieties of ready-to-eat food, beverages, processed frozen fruit and vegetable products, marine and meat products and so on; many of these items require specialized storage environments.

3.Price point market

There are many domestic and international players in packed food business each brand is venturing with either the same pricing or with cost-effective pricing policy at very lower margins. Hence it comes very price-sensitive business which is competitive.

4.Week R&D 

The food industry face issue from low investment in R&D. Only a few brands have fully-fledged R&D labs which bring out innovative and creative products. For the majority, the return on investment in R&D acts as a significant concern.

Upgrading themselves would be another important challenge factor in the buying decisions of Indian end-users.

5.Qualified workers

Lack of educated skilled farmers and industrial labours act as a challenge for packaged food business.

6.Packaging regulations

Here it includes the lack of regulatory clarity in each step of packaging, new techniques, insufficient consumer awareness about sustainable and green packaging.

For raw and processed foods, we need packaging material which should suit the country’s climatic variations. The heat and high humidity are two problems that can reduce the shelf life of packaged goods.

7.Packaging type clarity 

A heavy focus on the cost that is cheaper flexible packaging formats are chosen over rigid packs which offer more excellent protection for the product, but that would force a higher retail price.

Due to high competition in the end-user market, the cost of equipment and the low running cost remains the primary factors that influence the sale of the packaging equipment.

Also Read: Complete Guide to Start Dairy Business in India 2020

Types of industry in packaged food business, 1.baby food packaging.

Goldstein Research analyst forecast that the India baby food market is set to reach nearly USD 48.1 billion by the year 2024 , growing at a CAGR of 6.3% over the forecast period (2017-2025).

Key players: Nestle, Danone, Mead Johnson, Abbott laboratories, Hero-Group, Perrigo Company, Bellamy Organics, Hain Celestial Group, Campbell soups, Friesland Campina, H.J. Heinz.

Source: packagingoftheworld.com/2019/11/gogly-rice-flour-for-babies.html

Source: packagingoftheworld.com/2016/04/babymeal-infant-food.html

Source: packageinspiration.com/babyfruit/

Source: behance.net/gallery/83371679/Baby-Food-BabyBao?tracking_source=search_projects_recommended%7Cbaby%20food%20packaging%20design

Source: packagingoftheworld.com/2020/01/wild-child-baby-food.html

Source: packagingoftheworld.com/2017/11/lowenzahn-organics-baby-food.html

Source: behance.net/gallery/75722471/Creative-Trade-Mark-Packaging-Design-for-Baby-food?tracking_source=search_projects_recommended%7Cbaby%20food%20packaging%20design

Source: pinterest.nz/pin/520306563197667502/

Source: behance.net/gallery/80787227/Petit-Zebre-baby-food?tracking_source=search_projects_recommended%7Cbaby%20food%20packaging%20design

2.Baked Goods Packaging

The new generation understands the difference between baked and fried benefits. Not just the young, the middle-aged or even the old; everyone is looking to get fitter, lead healthier lives and indulge too. The bakery is known to be the fastest-growing food segment, expanding at a rate of 20-25% annually.

Examples- Too Yum

Source: pinterest.com

Source: thedieline.com/blog/2019/2/26/25-healthy-food-packaging-designs?utm_source=DIELINE+MASTER+LIST&utm_campaign=e5b202b2aa-EMAIL_CAMPAIGN_2018_11_03_07_13_COPY_04&utm_medium=email&utm_term=0_8fea6acfcb-e5b202b2aa-230205501&mc_cid=e5b202b2aa&mc_eid=cc8c711ad6

Source: inspirationfeed.com/cookie-packaging-design/

Source: designbolts.com/2012/11/01/20-brown-white-bread-packaging-ideas-food-packaging/

Source: packagingoftheworld.com/2016/03/fammilky-beskydske.html?m=1

3.Breakfast Cereals Packaging

The most important category in the  Indian market  is cornflakes, which holds roughly over 50% of the  market , followed by oats and muesli, which are on an upward stride. already offers various product categories, e.g. cornflakes, oats, muesli, wheat flakes, etc

Example- Kelloggs, Nestle, Oatkar

Source: behance.net/gallery/75772321/Kelloggs-Cornflakes-Design-Bridge?tracking_source=search_projects_recommended%7Cbreakfast%20cereals%20packaging%20design

Source: packagingoftheworld.com/2013/07/bakalland-breakfast-cereals.html

Source: packagingoftheworld.com/2017/02/hubbards-granola.html

Source: packagingoftheworld.com/2019/02/hola-granola.html

Source: packagingoftheworld.com/2018/01/mornflake.html

Source: worldbranddesign.com/verival-branding-and-packaging/

Source: packagingoftheworld.com/2020/04/asda-cereals-re-design.html

Source: in.pinterest.com/pin/546835579755178710/

Source: behance.net/gallery/94849193/Kelloggs-DINOSAURS?tracking_source=search_projects_recommended%7Cbreakfast%20cereals%20packaging%20design

4.Bakery & Confectionery Packaging

The bakeries products such as bread, toast, bun, cookies, cakes, pastries and chocolate retailers to offer. The market value is expected to exceed dollar 12 billion within the next 5 year, expanding at a compound annual growth of 9.3 % during 2019-2014. And Bakery Packaging Design helps to improve your sales in the market.

Examples- Monginis, Theobroma, Cadbury.

Source: worldbranddesign.com/widarto-impact-creating-packaging-design-for-lecker-creamer-middle-up-new-creamer-brand/

Source: worldbranddesign.com/bauli-dolci-collezioni-launch-new-product-range/

Source: worldbranddesign.com/schulstad-iconic-bread-redesign-with-a-less-plastic-new-packaging/

Source: worldbranddesign.com/brand-identity-packaging-design-for-bakery-world/

Source: worldbranddesign.com/apache-packaging-and-branding/

Source: packagingoftheworld.com/2016/12/woolworths-australia-gold-range.html

Source: packagingoftheworld.com/2019/09/borough-22.html

Source: worldbranddesign.com/tct-strategic-branding-baking-the-identity-of-fabsta-bakery-to-perfection/

Source: nominddesign.com/project/la-bakery-package-design/

Source: behance.net/gallery/92628513/Pirogov-Bakerhouse?tracking_source=search_projects_recommended%7Cbakery%20food%20packaging%20design

5.Dairy Products Packaging

They are the most extensive and fastest-growing sector of the  Indian dairy  industry. Major players in the  dairy  sector with  dairy products  include Gujarat Co-operative  Milk  Marketing Federation (GCMMF), and Nestle are the most significant player.

Source: packagingoftheworld.com/2017/11/imlek-moja-kravica-soft-butter.html

Source: packagingoftheworld.com/2017/10/dancing-goats-dairy.html

Source: packagingoftheworld.com/2017/10/danke-dairy-products.html

Source: packagingoftheworld.com/2019/11/belogorie.html

Source: packagingoftheworld.com/2018/04/pinar-kefir-drink.html

Source: packagingoftheworld.com/2019/07/bio-yogurts-with-cream-3k2k.html

Source: packagingoftheworld.com/2012/03/nativia-ice-cream.html

Source: packagingoftheworld.com/2014/08/danone-greek-style-yoghurt.html

Source: packagingoftheworld.com/2018/08/celebrating-60-years-with-pegah.html

Source: packagingoftheworld.com/2010/11/yeo-valley-big-pots.html

6.Edible Oils Packaging

Palm oil  is  India’s  significant import  oil , averaging 9 million tonnes per year, followed by soybean and  sunflower oil . If in future  vegetable oil  consumption in  India  increases by 4%, it will increase the use of  oil from 900,000 to 1 million tonnes per year.

Source: packagingoftheworld.com/2019/12/sirim-olive-oil-private-label.html

Source: behance.net/gallery/70206159/Lupi-Extra-Virgin-Olive-Oil?tracking_source=search_projects_recommended%7Csunflower%20oil%20packaging%20design

Source: in.pinterest.com/pin/626070785686337605/

Source: behance.net/gallery/21478845/Portobello-Aceites

Source: packagingoftheworld.com/2020/03/jin-taste.html

Source: in.pinterest.com/pin/762375043147659103/

Source: packagingoftheworld.com/2016/07/myst-ultra-premium-olive-oil.html

7.Ice Cream and Frozen Desserts Packaging

The  ice cream industry  in  India  is growing at a fast rate. “Unilever, being the global leader in the  ice creams and frozen desserts business  understands the subtleties well.

Source: packagingoftheworld.com

Source: packagingoftheworld.com/2009/09/hema-ice-cream.html

Source: packagingoftheworld.com/2016/11/gelato-ice-cream.html

Source: packagingoftheworld.com/2019/12/nice-cream-premium-collection.html

Source: packagingoftheworld.com/2018/05/retastes-ice-cream.html

Source: packagingoftheworld.com/2019/07/swedish-glace.html

Source: packagingoftheworld.com/2020/04/cookie-corns-ice-cream-new-brand-line.html

Source: packagingoftheworld.com/2020/04/zimnie-uzory.html

Source: packagingoftheworld.com/2018/12/semenych-ice-cream1.html

8.Processed Fruit and Vegetables Packaging

The demand this is expected to increase significantly due to the penetration of organized retail in the country and nuclear families.

Source: behance.net/gallery/55816141/Gastronomical-fitness?tracking_source=search_projects_recommended%7CProcessed%20Fruit%20and%20Vegetables%20packaging

Source: packagingoftheworld.com/2015/04/jl-fruit-packaging-design.html

Source: packagingoftheworld.com/2014/09/re-fruit.html

Source: chrisedwardsdesigns.com/work/welchs-dried-fruits

Source: behance.net/gallery/84384243/Goulburn-Valley?tracking_source=search_projects_recommended%7CProcessed%20Fruit%20and%20Vegetables%20packaging

9.Processed Meat and Seafood Packaging

The Indian consumer has slowly started to shift from unpackaged to packaged meat and seafood, citing the unhygienic conditions of the butcher shops or slaughterhouses.

Source: ehance.net/gallery/71841597/Orvesa?tracking_source=search_projects_recommended%7Cseafood%20packaging

Source: in.pinterest.com/pin/458382068324117845/

Source: 99designs.com/product-packaging-design/contests/worldwide-seafood-package-retail-609123/entries

Source: octo.com.gr/my-product/kontoveros/

Source: trendhunter.com/trends/gourmet-seafood

Source: behance.net/gallery/49183675/JERKY-Meat-snacks-packaging-design

Source: piwox.com/media/1805005176415983417_6070545227

Source: thedieline.com/blog/2015/4/23/blue-circle-redesign

Source: in.pinterest.com/pin/462181980493520896/

Source: en.os-design.ru/portfolio/item/milegrin

10.Cereals,Millets & Pulses Packaging

The awareness among people about healthy lifestyle has increased the consumption of health-oriented products.

Source: worldbranddesign.com/the-creative-pack-premium-pulses-and-spice-range/

Source: packagingoftheworld.com/2018/11/neo-fine-foods.html

Source: studentshow.com/gallery/16942113/Pulses-Spices-Packaging

Source: behance.net

Source: organictattva.com/products/organic-pulses/organic-arhar-tur-dal-500g/

Source: walmart.com/ip/Organic-Hulled-Millet-by-Food-to-Live-Whole-Grain-Seeds-Non-GMO-Raw-Bulk-Product-of-the-USA-1-Pound/246587136

Source: behance.net/gallery/31049325/Logo-Mascot-Pint-Boss

11.Sauces, Dressings and Condiments Packaging

The increasing liking towards international cuisines and this act as drivers of demand for varieties of sauces and dressings. The exposure by travelling, media and Internet has resulted in a double-digit growth of sauces, dressings and condiments industry.

Source: packagingoftheworld.com/2010/07/sir-kensingtons-ketchup.html

Source: packagingoftheworld.com/2020/01/miner-design-co-hot-sauce.html

Source: packagingoftheworld.com/2016/11/heinz-ketchup-mediterranean-with-dried.html

Source: packagingoftheworld.com/2010/12/top-10-favorites-of-2010.html

Source: packagingoftheworld.com/2018/07/fat-tomato-ketchup.html

12.Savoury Snacks Packaging

India’s savoury snacks market is estimated at Rs. 33,500 crores according to research firm Euromonitor; while biscuits, snack bars and fruit-based snacks are another Rs. 36, 400 crore

Source: twitter.com/BlackboxAsia/status/982113311918440448/photo/2

Source: packagingoftheworld.com/2016/08/hardcore-spice-snacks-concept.html

Source: designazure.com/18-crispy-chips-packaging-design-ideas-for-inspiration/

Source: popwebdesign.net/popart_blog/en/2018/03/packaging-design-for-snacks/

Source: canvas.pantone.com/gallery/82165865/Munchee-Savory-Pack

Source: bpando.org/2013/06/18/packaging-popchips/

Source: in.pinterest.com/pin/575123814886590823/

Source: 99designs.com/product-packaging-design/contests/seaweed-getting-popular-pls-make-good-design-products-623497

Source: packagingoftheworld.com/2016/06/popcorn-thins.html

13.Soup & Beverages Packaging

Revenue in the  Soups  segment amounts to US$330m in the year 2020. The  market  is expected to expand annually by 5.7%. Factory output in the beverages industry contracted 0.5% in Feb 2020 compared to the same month last year.

Source: packagingoftheworld.com/2014/02/somerset-soup-co.html

Source: packagingoftheworld.com/2017/03/soup-with-croutons.html

Source: packagingoftheworld.com/2013/10/new-covent-garden-co-skinny-soup-range.html

Source: packagingoftheworld.com/2013/03/tesco-fresh-soup.html

Source: packagingoftheworld.com/2019/09/unloq-instant-soup.html

Source: packagingoftheworld.com/2014/08/gourmte-soups.html

Source: packagingoftheworld.com/2016/04/cliff-loves-soup.html

Source: packagingoftheworld.com/2017/06/lady-gourmet-soup.html

Source: worldbranddesign.com/brand-and-packaging-system-for-a-cold-press-juicer-from-philadelphia-usa/

Source: packagingoftheworld.com/2018/08/spoon-optional.html

14.Health Supplements Packaging

The health  market   in  India  is expected to grow $ 18 billion in the year 2025 with the rising demand for  dietary supplements  from the upper class to the middle class.

Source: packagingoftheworld.com/2019/01/ambermix-vitamin.html

Source: pinterest.nz/pin/325174035597076544/

Source: pinterest.nz/pin/850054498395311308/

Source: pinterest.nz/pin/825988387893561393/

Source: pinterest.nz/pin/295689531782717246/

Source: pinterest.nz/pin/325174035597076688/

Source: pinterest.nz/pin/273804852332480338/

Source: pinterest.nz/pin/338262621996515766/

Source: pinterest.nz/pin/735212707906821147/

15.Nuts & Spices Packaging

Spices  will emerge as an $18 billion  industry   by  2020.   The  Indian dry fruits industry  size at Rs 15,000 crore. By  2020 , to reach almost a million tonnes in volume, leading to an  industry   size exceeding Rs 30,000 crore.

Source: dribbble.com/shots/6014614-Hot-spices-packaging

Source: behance.net/gallery/86620639/Organic-nuts-packaging-design

Source: worldbranddesign.com/packaging-for-pack-gallery-nuts/

Source: dribbble.com/shots/3333404-Franck-nuts

Source: packageinspiration.com/nuts-packaging-design/

Source: bthedieline.com/blog/2015/2/24/efsina-salt-packaging

Source: behance.net/gallery/12930727/Piquant-Spice-Pouches

Source:blog.pack.ly/en/spices-packaging-creative-design/spices-packaging-design/

Source: packaging.designcrowd.com/contest/1106005

Types of Packaging used in FOOD business

1.aseptic processing.

A technique wherein thermally sterilized liquid products are packaged into previously sterilized containers under these sterile conditions to develop shelf-stable products that do not need refrigeration.

Aseptic packages are made of polyethene, paper and aluminium and contain a tight inside layer of polyethene

Bagging will separate the food from the environment, namely the air

Examples: chips, pretzel and apples, potatoes.

Seen in the flat with raised edges to keep the product in place, and are made of various materials such as paperboard.

Examples: Meats, seeds and drinks

Majorly used and seem boxes are metal, wood, and corrugated fibreboard.

Examples: Pizza, Snacks, chocolate boxes

cartons are also made of corrugated fiberboard used for transporting. Food cartons hold milk or juice and require the gables at the top to be pinched then pulled in order to be opened.

Examples: Milk, juices, eggs

Cans are made of steel, glass jars and other thin metal when found in stores.

Examples: Processed cheese, beverages

Boxes of the products are stacked on the pallet, then wrapped to secure and decrease food movement.

8.Flexible packaging 

Wrappers give protection between the food and the environment or the food and a person’s hands.

Examples: Candy

Once you ready with product manufacturing, now it Is time to establish a brand and marketing .

Branding and marketing for food business in india, 1.brand identity.

Brand identity  is the way to provide potential customers with an insight into your brand’s values and beliefs.  Brand’s  strengths are highlighted to convey your target audience. The type of food will decide the brand identity, such as if its namkeen, sweets, health bars many more.

2.Brand Image

3.brand positioning.

It is a strategy statement that explains target customers, what is your business scope, and what you do to create value for your customers.

Have positioned themselves as traditional and authentic Indian snacking.

4.Brand personality

like people brand also have a personality which can be urban, cheerful, modern, mature and accordingly it communicates.

It is a brand which focuses on kids, so it is quite a fun-loving and cheerful personality to its brand.

5.Packaging Design

6.digital marketing.

The food   marketing strategy should focus on factors such as taste, health and affordability. Depending upon the brand positioning the videos and image-based post will create a boom in the digital industry. With the increasing competition, we cannot stay behind in the digital platform.

DesignerPeople is a dedicated and passionate creative agency in Delhi NCR. We have carved our niche into branding, packaging design, digital marketing, website and brand consultant. With rich experience of over 17+ years and 2000+ of successful projects ranges from SMEs to top brands some of our clientele lists is Haldiram, La-Opala, MDH, Zenko, Romsons, Solar, Wonderland and many more.

Want to know everything there is to know about starting and running a packaged food business in India? Look no further than this comprehensive guide!

Designed specifically for those who are interested in starting and running a packaged food business in India, this guide covers everything from market research to packaging and labeling. You’ll learn about the different types of packaging available, as well as the best ways to market and sell your products.

Read this full guide and start learning about the best way to start and run a successful packaged food business in India!’

Better brands start with meaningful conversations

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel , an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

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Indian Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Food Sector » Restaurant & Bar

Are you about starting an Indian restaurant? If YES, here is a complete sample Indian restaurant business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an Indian restaurant. We also took it further by analyzing and drafting a sample Indian restaurant marketing plan template backed up by actionable guerrilla marketing ideas for Indian restaurants. So let’s proceed to the business planning section.

The united states of America is one of the few countries of the world that is home to people of different continents, and Indians can boast of a growing population in the States. If you are an Indian living in the United States and you are looking towards leveraging on the vast population of Indian migrants in the US to generate revenue, then one of your best options is to start an Indian restaurant.

The truth is that if you can successfully start an Indian restaurant in the United States, your clients aren’t going to be just Indians but every other person within your location who loves exploring delicacies from different parts of the world.

You already know by now that businesses need business plans to project and tag along. Writing a business plan to many might be difficult because of the many technicalities involved. It is for this reason that business plan templates can be drawn from the internet and business books so that you can have an idea of what it is like to draw up a business plan for yourself.

That is not all, you will need to make sure that you have reasons why you want to be in that line of business. This could be categorized as the vision and mission of your business as you will see in this sample business plan template as you forge ahead.

Other areas that might require some math could be worked out along the road as you get acquainted with the sample business plan. You too can now write your own business plan by fixing in the appropriate details of your business after you have gone through the sample Indian restaurant business plan below.

A Sample Indian Restaurant Business Plan Template

1. industry overview.

Indian restaurants are restaurants that mainly prepare and sell Indian-style food. The Indian Restaurant industry accommodates single-location, chain and franchised enterprises, as well as full-service and fast-food operators whose major delicacies are Indian inspired.

Players in this industry also sell alcoholic and other beverages as a means of generating more revenue and maximizing profits. A close watch of the Indian Restaurants industry shows that the industry has benefited greatly from an increased acceptance of Indian cuisine in the mainstream American food industry.

In addition, an increasing immigrant population from Indian coupled with domestic adaptations of Indian food, such as dosa, bonda, currivepillai sadam and chicken kabab, has also aided the rise of the Indian Restaurants industry over the last five years.

As a result of these major trends, industry revenue is expected to continue growing going forward. The Restaurants industry that Indian restaurant is a part of is a thriving sector of the economy of the United States.

Statistics has it that in the United States of America, the restaurant industry generates over $38 billion annually from more than 34,061 registered and licensed restaurants and franchises scattered all around the country. The industry is responsible for the employment of over 877,619 people.

Experts project the restaurants industry to grow at a 2.9 percent annual rate within the next five years. The restaurants industry is a profitable industry in the United States and it is open for any aspiring entrepreneur to come in and establish his or her business.

You can choose to start on a small scale in a street corner like the average mom and pop business or you can choose to start on a large scale with several outlets in key cities. Plus, you don’t need to be an Indian to successfully launch and run this business.

2. Executive Summary

Ravi Rajamma® Indian Restaurant, LLC is a registered Indian restaurant that will be located in a city with a huge Indian population – San Francisco Bay Area – California but hopes to spread out to key cities in the United States within the first 5 years of operation.

We are at the final stages of leasing a facility along a major road that is big enough to fit into the design of the kind of standard Indian restaurant that we intend launching and the facility is located directly opposite the largest residential estate in San Francisco – California.

Ravi Rajamma® Indian Restaurant, LLC will be involved in the sale of a wide variety of Indian inspired delicacies, juice, sodas et al.

We are aware that there are several Indian restaurants and other standard restaurants that serve Indian delicacies scattered all around San Francisco – California, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have delivery service options for our customers, and our outlet is well secured with the various payment options. Much more than retailing and serving Indian delicacies and drinks, our customer care will be second to none in the whole of San Francisco – California.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our restaurant. Ravi Rajamma® Indian Restaurant, LLC will ensure that all our customers are given first class treatment whenever they visit our restaurant.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant industry especially in the United States and we are not only going to operate a system where our customers would have to come to our restaurant to make purchase or whatever they want, but we will also operate an online restaurant and our customers can place orders for our meals online and they will get it delivered to their houses or any location they want.

Ravi Rajamma® Indian Restaurant, LLC is a family business that is owned by Ravi Rajamma and his immediate family members.

Ravi Rajamma is an Indian celebrity chef and he has a B.Sc. in Food Science and a Diploma in Business Administration, with over 15 years’ experience in the restaurant and fast food industry, working for some of the leading brands in india and the United States.

Although the business is launching out with just one outlet in San Francisco – California, but there is a plan to open other outlets all around California and in other key cities in the United States of America.

3. Our Products and Services

Ravi Rajamma® Indian Restaurant, LLC is a company that looks forward to deliver excellent services and of course Indian delicacies. We want to be known as the Indian restaurant that truly cares for her customers.

Our intention of starting our Indian restaurant is to favorably compete in the industry and of course to make profits, and we will do all that is permitted by the law in the United States of America to achieve our aim and business goal. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Sale of Indian delicacies such as; dosa, bonda, currivepillai sadam and chicken kabab et al.
• Sale of Sandwiches
• Sale of beverages such as juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading Indian restaurant in San Francisco – California and to open chains of Indian restaurants all across major cities in the United States of America.
• Our mission is to establish chains of Indian restaurants that will make available a wide variety of Indian inspired delicacies and soft drinks at affordable prices to the residents of San Francisco – California and other cities in the United States of America where we intend opening our chains of restaurants.

Our Business Structure

Our intention of starting an Indian restaurant business is to build a standard business in San Francisco – California. Although our Indian restaurant might not be as big as some of the leading brands in the industry, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef/Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers

Waiters/Waitress

• Van Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Chef):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Attends to Customers complaints and enquiries
• Handles any other duty as assigned by the CEO

Chef/Kitchen Staff

• In charge of preparing Indian inspired delicacies and other delicacies as supervised by the kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging meals meant for delivery
• Handles any other duty as assigned by the restaurant manager or kitchen supervisor
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Manages the organization’s website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization
• Promptly attends to customers in a friendly and professional manner
• Ensures that unoccupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handles any other duty as assigned by the restaurant manager

Van Drivers 

• Delivers customer’s orders promptly
• Delivers correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the manager
• Responsible for cleaning the restaurant facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the restaurant manager.

6. SWOT Analysis

Our intention of starting just one outlet of our restaurant in San Francisco is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then open other outlets all over California and other cities in the United States of America.

We are aware that there are several Indian restaurants all over San Francisco and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Ravi Rajamma® Indian Restaurant, LLC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Ravi Rajamma® Indian Restaurant, LLC;

Our location, the business model we will be operating, varieties of payment options, wide varieties of Indian inspired delicacies and our excellent customer service culture will definitely count as a strong strength for Ravi Rajamma® Indian Restaurant, LLC.

A major weakness that may count against us is the fact that we are a new Indian restaurant and we don’t have the financial capacity to compete with multi – million dollar chains of Indian restaurants.

• Opportunities:

The fact that we are going to be operating our Indian restaurant in one of the busiest streets in San Francisco with a robust Indian community provides us with unlimited opportunities to sell our Indian inspired delicacies to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new Indian restaurant or a standard conventional restaurant that serves Indian inspired delicacies in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about Indian inspired foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your Indian restaurant. You can as well go ahead to open an online portal where people can place order from your restaurant.

You must ensure that your delivery system is efficient if you intend to do well with your online restaurant business. Also, players in the restaurant industry have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with high – fat diets.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. These trends are expected to continue and contribute to revenue growth going forward.

Lastly, a close watch of the trend in the Indian Restaurants industry shows that the industry has benefited greatly from an increased acceptance of Indian cuisine in the mainstream American food industry.

In addition, an increasing immigrant population from India coupled with domestic adaptations of Indian inspired food, such as Chicken Kabab, has also aided the rise of the Indian Restaurants industry over the last five years. As a result of these major trends, industry revenue is expected to continue growing going forward.

8. Our Target Market

One thing about Indian inspired delicacies is that it is not just for India and other Asian people; it is for everyone in the United States and tourists as well. As a matter of fact, most Indian restaurants now have menu designed specifically for vegetarians and others depending on their food preferences.

In view of that, we have positioned our Indian restaurant to service residents of San Francisco and every other location where our chains of Indian restaurant outlets will be located in key cities all over the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Indian migrants
• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our Competitive Advantage

A close study of the restaurant industry of which Indian restaurant is a part of, reveals that the market has become much more intensely competitive over the last decade.

As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the competition and we are prepared to compete favorably with other Indian restaurants in San Francisco – California.

Ravi Rajamma® Indian Restaurant, LLC is launching a standard Indian restaurant that will indeed become the preferred choice of residents of San Francisco – California and other cities where we intend opening our chains of Indian restaurant outlets.

Our restaurant facility is located in a corner piece property on a busy road directly opposite one of the largest residential estates in San Francisco Bay Area – California with a robust Spanish community. We have enough parking spaces that can accommodate over 20 cars per time.

We will ensure that we have wide varieties of Indian inspired delicacies in our restaurant at all times. It will be difficult for customers to visit our restaurant and not make a purchase. One of our business goals is to make Ravi Rajamma® Indian Restaurant, LLC a one stop Indian restaurant.

Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the restaurant industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Ravi Rajamma® Indian Restaurant, LLC is in business to operate a standard Indian restaurant business in San Francisco – California. We are in the restaurant industry to maximize profits and we are going to go all the way out to ensure that we achieve our business goals and objectives.

In essence, our source of income will be the retailing of the following products at affordable prices/offering the following services;

• Sale of beverages, such as water, juice and sodas

10. Sales Forecast

One thing is certain when it comes to restaurant business, if your restaurant is centrally positioned, you will always attract customers and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in San Francisco – California and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow the business and our clientele base.

We have been able to critically examine the Indian restaurant industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in San Francisco – California.

Below is the sales projection for Ravi Rajamma® Indian Restaurant, LLC, it is based on the location of our business and other factors as it relates to Indian restaurant start – ups in the United States;

• First Fiscal Year: $240,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same delicacies as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Ravi Rajamma® Indian Restaurant, LLC, we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for residents of San Francisco.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the restaurant industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in San Francisco – California.

In summary, Ravi Rajamma® Indian Restaurant, LLC will adopt the following sales and marketing approach to win customers over;

• Open our Indian restaurant in a grand style with a party for all.
• Introduce our Indian restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households, Indian and Asia communities and key stake holders in San Francisco – California
• Ensure that we have wide varieties of Indian cum Asian inspired delicacies and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our restaurant
• Position our signage/flexi banners at strategic places around San Francisco – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage in direct marketing via our sales agents

11. Publicity and Advertising Strategy

Despite the fact that our Indian restaurant is well located, we will still go ahead to intensify publicity for the business. Ravi Rajamma® Indian Restaurant, LLC has a long term plan of opening chains of Indian restaurants in various locations in California and key cities in the United States, which is why we will deliberately build our brand to be well accepted in San Francisco Bay Area before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Ravi Rajamma® Indian Restaurant, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our brand.
• Ensure that our we position our banners and billboards in strategic positions all around San Francisco – California
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to restaurants, it is normal for consumers to go to places where they can purchase food at cheaper prices which is why big players in the restaurant industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established Indian restaurants, but we will ensure that the prices of all the delicacies that are available in our restaurant are competitive with what is obtainable amongst Indian restaurant within our level.

We are aware that there are contracts for supply of Indian cum Asian inspired foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

At Ravi Rajamma® Indian Restaurant, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that Ravi Rajamma® Indian Restaurant, LLC will make available to her clients;

• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for our Indian inspired delicacies without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a restaurant; it might differ in other countries due to the value of their money. These are the key areas where we will spend our startup capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Ravi Rajamma® Indian Restaurant, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• The cost for construction of a fast food restaurant – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of two hundred and fifty thousand dollars ( $250,000 ) to successfully set up our Indian restaurant in San Francisco – California.

Generating Startup Capital for Ravi Rajamma® Indian Restaurant, LLC

Ravi Rajamma® Indian Restaurant, LLC is a family business that is solely owned and financed by Ravi Rajamma and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Ravi Rajamma® Indian Restaurant, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our Indian and Asian inspired delicacies and drinks a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Ravi Rajamma® Indian Restaurant, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening launching party planning: In Progress
• Compilation of our list of delicacies that will be available in our menu: Completed
• Establishing business relationship with vendors – suppliers of food ingredients, coffees and soft drinks: In Progress

Related Posts:

• Restaurant Business Plan [Sample Template]
• Wine Bar Business Plan [Sample Template]
• BBQ Restaurant and Catering Business Plan [Sample Template]
• Sushi Restaurant Business Plan [Sample Template]
• Chinese Restaurant Business Plan [Sample Template]

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Top 10 Profitable Food Business Ideas in India 2024

• 18 July 2023
•  Hero FinCorp Team
• 2023-07-18 00:00:00

Table of Contents

Few industries never die, and the food industry is one of them. There is a variety of foods you can find among your customer base, including couch potatoes and health coaches. The type of food they prefer may differ, but everyone is a foodie at heart. Considering that, food business ideas are the best to open in India, provided your food quality and taste are good. Below, you will find some of the most profitable food business ideas you can top into.

What is a Food Business?

A food business is any company involved in the production, processing, distribution, or sale of food or food products. Food business ideas include everything from restaurants and grocery stores to food manufacturing units and farms. Since food is an integral part of the Indian economy, opening a food business is essential to let people thrive and create job opportunities. The Indian food industry is worth millions, and the best food business ideas will likely grow exponentially in the next few years.

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How can you start a small food business.

Indian consumers are crazy about food. Before looking for lucrative food business ideas, know the step-by-step process to start a small food business in India:

Create a Business Plan: Decide on a few things to create a business plan, including your business name, location, investment, competition, product offerings, share distribution, equipment requirement, packaging, profit margin, pricing, licensing, business structure, etc. 

Manage Investment: To start a food business, you will need capital to start and survive in the industry. Personal savings are best to start, but as the company moves forward, you can borrow a Business Loan to fulfil the needs that arise.

Business Registration: Before starting a business, you must register it legally as a sole proprietorship, partnership, or LLP and apply for a business PAN card.

Permits and Licensing: You will also need a few local permits and licences to start most small food business ideas. These include the FSSAI License, GST Registration, Shop and Establishment Act License, Liquor License, NOC, etc.

Setup: Set up your space by finding a nice location, deciding on a theme, installing the required fittings and equipment, designing a menu, and hiring the required staff of chefs, waiters, helpers, cashiers, delivery boys, etc.

Open: Initiate the business with a grand opening on an auspicious day and invite people with a discount or free dish during the opening week.

Market: Market your food business through newspapers, social media, radio, WhatsApp broadcasts, food delivery platforms, etc. A Business Loan will help you cover the expenses efficiently.

Top 10 Best Food Business Ideas 

Let’s look at the top 10 food business ideas you can achieve success in India:

1. Coffee Shop

Selling coffee is rewarding, and it has low risk and quick scalability. Almost all categories of customers consume coffee, including students, homemakers, families, entrepreneurs, company employees, etc. You can begin small and market your business via social media. Source quality coffee beans from a reputable supplier and buy equipment to service different coffee varieties.

2. Ice Cream Parlour

Ice cream is one of the favourite desserts of people around the world. Serve delicious ice creams with different flavours to make your business idea a million-dollar brand. With endless styles like snow cream, frozen custard, gelato, etc., your menu always has space to innovate and expand. Today, when people have become health-conscious, selling healthy ice cream varieties is one of the unique food business ideas to excel.

3. Food Truck

A food truck can be an excellent way to start your journey if you have an entrepreneurial bug with a food business idea. Benefits like low investment and high mobility make food trucks one of the best small food business ideas. Your food truck can become a popular destination for millennials by providing innovative foods with a fun experience. 

4. Food Delivery Business

Spending time getting ready, visiting a restaurant with family, placing the order, and waiting for the food to arrive at the table is just too old-fashioned. Today, people prefer getting their favourite food delivered to their doorstep and enjoy it within their comfort zone. Setting up a food delivery business and partnering with delivery platforms is one of the best food business ideas from home.

Do your whisking skills satiate the taste buds of your family, relatives, or neighbours? If yes, you can start your journey as a baking enthusiast and supply your cakes, cookies, pastries, and fresh breads to people around. Indian households have a high demand for baked goods. You may cash on that and build a brand with funding from different Business Loan types . 

6. Tiffin Service 

Home-cooked tiffin service is in great demand among small offices, students living alone, and others who can’t cook but want homemade food regularly. Deliver nutritious meals at reasonable rates and deliver packed tiffins to your customer's doorsteps. With minimal resources, you can start a tiffin service from your home and gain referrals over time.

7. Cloud Kitchen

Many busy people these days prefer food delivery to their doorstep rather than fine dining at a restaurant. Cloud Kitchen is a delivery-only store without any dine-in facility. Customers can order food through your website or app, and you must deliver it to their homes. Low operating costs, no rental space requirement, and minimal staff hiring make cloud kitchen one of the best food business ideas from home.

8. Personal Chef

If you would love to cook favourite foods for a particular client, become a personal chef. Clients may hire you to cook at home meals with special dietary preferences and needs. They may also call you for special events like birthday parties, kitty parties, family get-togethers, etc.

9. Pre-Packaged Snacks

Nuts, popcorn, granola bars, namkeens, etc., make limitless pre-packaged snack varieties. Indians have a fondness for these tea-time snacks. You have a good market with unique products if you are good at them.

10. Start a Food Franchise

The food business has plenty of franchise opportunities in India. You can set up a franchise food business from an industry leader. Invest money using a Business Loan and get started right away with assured success. Also Read:  Top Business Ideas for 2023

Which food business is most profitable?

Food trucks are the most profitable as they require minimal setup in terms of staff, space, mobility, etc.

Which food has the most demand?

Indian foods like dal makhani, shahi paneer, biryani, breads, etc., are in most demand because most people love these foods, and families often order them for main-course dinners.

Which food is easy to sell?

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In light of the recent nationwide lockdown, we at Hero FinCorp are providing a three months moratorium to our loan customers as per eligibility and guidelines issued by RBI. This moratorium facility is only applicable for EMIs due between March 01, 2020 and August 31, 2020. EMIs / over dues prior to March 01, 2020 are not eligible for moratorium.

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We urge customers to use this option only if absolutely necessary. This facility has been especially designed for those customers whose cash flows have been severely affected and they do not have sufficient savings or other income sources which they could use for paying their EMIs. The downsides of opting for the moratorium include:

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During this challenging time, we have taken several measures to ensure safety of our employees, this includes providing work from home option for all our workforce and keeping a regular check on their and their family’s well-being. We have shut–down our offices and introduced alternate ways of working through Digital modes to ensure safety and business continuity. We are also working with our vendors and partners to ensure compliant and robust BCP plans are operationalized at their end as well.

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While we remain committed to providing high levels of service to our customers, given the circumstances, we urge our customers to co-operate with us by ensuring the following:

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How to Make Money from Millet-based Foods in India

Table of contents, the unique selling point of millet-based foods, business plan for millet seed enterprises in india, business plan for millets aggregation in india, millet bakery business plan in india, profit margin in the millet-based food business in india, range of earnings from millet-based food business in india, is a millet-based food business a good idea, benefits of millet-based food products.

Millets, a large species of small-seeded grasses, are cultivated worldwide as cereal crops or grains for animal feed and human consumption. For many cultures, millets are an integral part of their traditional food, and they provide a significant portion of the food supply in the world’s arid and semiarid regions. Let’s check out how to make money from millet-based foods in India.

In western India, sorghum and millet flour have been used for centuries to produce traditional flatbread. The roti made from these millet grains is a staple food in many rural areas, especially among the underprivileged. Ragi, also known as naachanie in Maharashtra, kezhvaragu in Tamil, and “ragulu” in Telugu, is a popular millet in Karnataka, where it is used to make dishes like ragi roti and Ragi mudde.

Millets are taking their place on the plate and becoming a part of the diet of people who care about their health, not because they have to but because they want to. In response to rising consumer demand, emerging businesses can find numerous openings in the urban market for millets-based products. Let’s check out how to make money from millet-based food in India.

How to make money from millet-based foods in India

Because of their high nutrient and energy content, millets represent the next generation of “smart foods.” The Indian government sees these grains as essential to the country’s development, so they’ve named them “Nutri-Cereals.” Millet is a fantastic source of nutrients because of its gluten-free status and delayed energy release. The micronutrient profile of millets is high quality and can be broken down into two groups.

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The first category includes nutrients that the body can use and store, such as iron, calcium, manganese, copper, iodine, and specific Vitamins A, D, and K that aid in cellulose metabolism. The second category includes essential elements for growth, such as nitrogen, phosphorus, zinc, magnesium, and potassium. The amino acid composition of millets is well-balanced.

Correct processing and malting can improve protein digestibility. Millets are naturally low in trans fat. The fiber and resistant starch found in millets serve as pre-biotics in the body. The pharmaceutical business also makes use of millet. The millets are used for medicinal purposes. Millets cultivation benefits farmers since it can be grown in arid climates with less water and organic matter added.

It’s beneficial for the environment because these plants can withstand extreme weather conditions. Identifying the consumer subsets and consumer characteristics best suited to a food-based marketing strategy built around millet can help develop the product’s USP (Unique Selling Proposition).

Here are a few things to think about before diving into Millet Startups

• Improve the flavor profile of millet products and keep going.
• Spending money on educating buyers is a wise investment.
• Getting closer to the price point of more common goods.
• Gluten-free diets are becoming increasingly popular as India sees 8-10% adoption rates. Educate Customers with government support.
• Extend the product’s availability by improving its storage conditions.
• Millet, in its many forms, can help us meet our food demands even as the climate changes.
• Reducing malnutrition can be improved by increasing the consumption of millet products.
• Farmers who grow millet will rise in social standing as the increased availability of post-harvest technologies boosts millet’s market value.

It’s important to provide farmers with high-quality millet seeds as the demand for millets rises. A wide variety of high-quality sorghum and pearl millet seed is available in India. However, there is significant potential for more minor millets. The output and efficiency of millets can be significantly improved by using high-quality seeds of the minor millets variety. Farmers can also take part in the government’s Seed Production Program to help increase the quality of seeds available. The millets seed industry has tremendous unutilized potential.

Another option for making money with millet is storing and collecting it in bulk for distribution to grocery stores and the food sector. Millets can be bought in bulk and stored in a warehouse, allowing the food business to meet its requirements on demand. Millet grains are unique in that when stored properly, both the grain and the husk can remain viable for a long time.

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Having a safe place to keep millet grains is a persistent issue for farmers. To maximize profits, farmers often wait until right after harvest to sell their goods. Successfully capitalizing on this opening requires acquiring the millets from farmers and storing them in large warehouses.

These days, most biscuits on the market are manufactured with refined grains (maida), but those made with millets are a better option for your health. Three essential pieces of equipment for opening your own millet bakery are a planetary mixer, cookie cutters, and a rotating convection oven. As a result of rising concerns about their health, more and more people are opting for Millets-based cakes when celebrating special occasions like birthdays.

You may have heard of Chef Natasha Gandhi of House of Millets; she is based in Mumbai, and her cakes made with Millets are stunning in appearance while also being nutritious, vegan, and free of processed sugar. So, the millet-based baking business concept is very profitable.

Once established, the company has a long and healthy lifespan because the market is constantly growing. On average, a margin of between 25 and 28 percent of capital invested can be attained. Depending on the scope of the business and the available capital, the necessary investment may be as high as two lacks.

In some cases, the standard of the food produced by a company can determine its profit margin. In the food industry, the most successful millet-based enterprises have averaged 23% efficiency over the past decade, with a margin of up to 30%. However, due to the already existing businesses and the intense market competition, efficiency and substantial profits will take some time to achieve.

During the projection period, demand for millets is expected to increase at a CAGR of 5.3% (2022 to 2026). By 2022’s end, it is expected that the worldwide millets market will have generated revenues of more than US$ 13,500 million. Up to 25% of the initial investment is possible as a profit margin. The sale of millet-based food products accounts for over half of the annual revenue of the leading corporations.

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Depending on sales and capacity, the average income from the millet-based food business can be anywhere from 30,000 to 1,000,000 INR. The main things determining how much money a millet-based food business makes are how good the food is and how good it tastes.

According to the FAO, India produces most of the millet in the world. The world’s millet production was estimated to be 28.4 million metric tons in 2019, 31.8 million tons in 2020, and 29.8 million tons in 2021. India is the largest producer in the world, making up 42% of the world market. However, in the last 20 years, millet has become less important as a staple food, especially in India. It is due to more people living in cities and inconsistent government policies.

More than half of the world’s millet crop is currently being diverted from its original use as a staple food. For this reason, the Indian government has declared its backing for the millet-based food business, which it sees as having significant potential for future expansion. The majority of consumers seek out foods that are high in fiber and protein, as well as in micronutrients.

Millet-based goods offer an additional market in the food industry because of the availability of proteins. In addition, millet is considered a superfood due to the health benefits that come from eating millet products. In terms of both initial investment and ongoing maintenance, a millet-based production facility is an excellent investment.

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• Millet has a high amount of both soluble and insoluble fiber. Millet’s “prebiotic” insoluble fiber helps the body’s beneficial microorganisms develop. In addition to lowering the risk of colon cancer, this type of fiber is crucial for maintaining normal digestive processes.
• Niacin, which is abundant in millet, aids in regulating more than 400 biochemical reactions in the body. As a result, niacin contributes to healthy skin and organs. For this reason, it is common practice to boost processed meals with this chemical.
• Also, millet, especially the darker variety, is a great way to get your daily dose of beta-carotene. This organic pigment aids the body’s defense against free radicals and is a precursor to vitamin A, which is essential for maintaining good eye health.
• Millet has a low glycemic index (GI) because it is abundant in complex carbs and low in simple carbohydrates. Because of this, millet flour has a longer digestive time than regular wheat flour. When you eat foods with a low glycemic index (GI), you reduce the likelihood of a rapid increase in blood sugar after eating, which can be especially helpful for those with diabetes.
• Millet’s soluble fiber content is associated with a lower total blood cholesterol level, which is beneficial because high total blood cholesterol is a risk factor for atherosclerosis. In the digestive tract, soluble fiber forms a gel that traps and absorbs cholesterol, which is then eliminated from the body. Millet may help keep your heart healthy by lowering cholesterol, a significant risk factor for cardiovascular disease.

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People are looking for foods that are high in fiber, protein, and micronutrients. Millet-based goods offer an additional market in the food industry because of the availability of proteins. Millet is considered a superfood because of its positive effects on human health when consumed. Millet-based product manufacturing unit comes at an affordable cost and is easy to set up. Therefore, a millet-based food business is a very productive and profitable venture for any entrepreneur to undertake.

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10 Innovative Millet Business Plan – A Profitable Agribusiness Idea for Startups in India

Table of Contents

Millet Business Plan – Introduction:

Millets are taking their position on the plate and becoming part of the diet of health-conscious people, not by force but by choice. The demand for millets-based products is increasing in the urban areas and thus creating ample opportunities for new market entrants entrepreneurs. In this blog, I will take you on a millet business plan tour.

The uniqueness of Millets:

• Millets are a superfood and are the powerhouse of rich nutrients packed with energy. It got its reward and is now called as Nutri-Cereals.
• Millets are gluten-free and the trend of the gluten-free market is increasing at a faster rate.
• It contains a good profile of micronutrients.
• It does not contain trans fat.
• It is rich in dietary fiber and resistant starch which works as pre-biotics.
• It is alkaline in nature and contains non-acid-forming properties.
• Millets contain a balanced amino profile. The digestibility of millets can be increased by proper processing and malting.
• Millets are good for farmers as it is suitable for dryland farming and requires less agricultural inputs and can sustain drought
• It is good for the planet as it is a climate-resilient crop.
• It is used in the pharmaceutical industry.

Millets Nutritional and Functional Properties:

Health benefits of millets:.

10 Innovative Millet Business Plan:

1. millet business plan – millet primary processing unit:.

There are nine types of millets grown in India. It is categorized into 2 depending on the presence of the husk layer. Sorghum, Pearl Millet, and Finger Millet does not contain husks and they are called naked grains. The rest 6 millets (Little Millet, Foxtail Millet, Barnyard Millet, Proso Millet, Kodo Millet, and Browntop Millet) requires the removal of the husk to make it suitable for human consumption. It starts with cleaning, grading, and finally removing the husk layer.

For establishing a millet processing unit we require space as per the machines to be installed. To start with we require at least three machines.

• Grader-cum-Aspirator
• Destoner-cum-Aspirator
• Dehuller-cum-Aspirator (Single and Double Stage dehuller)

The cost of establishing this unit varies from 3-5 lakhs to 60-70 lakhs depending upon the capacity of the machines.

If you want to start with a small dehuller, it will cost about Rs.75,000/-. This is the first tabletop dehuller in India developed by DHAN Foundation.

Before Starting this primary processing unit, we need to keep in mind some valuable points:

• Need to do the survey to know the market potential and the availability of raw materials.
• The performance of machines and their efficiency to be checked before purchasing the machines.
• Entrepreneurs must be familiar with the operating of machines or a trained machine operator is required.
• Understanding the millet grains’ shape and sizes .

2. Millets Value Addition:

Value-Addition is the process of taking a raw commodity and changing its form to produce a high-quality end product.

Why Value Addition of Millets is required?

• To meet the taste/preferences of the consumers.
• Reducing post-harvest losses.
• Nutrient enhancement.
• Ready to eat (RTE), ready to Cook (RTC) – Reduces the cooking time.
• Enhance shelf life and make the product available for a long time.
• Diversified Millet products can solve our food needs as climate changes.
• Improving the consumption of millet products can help to overcome malnutrition.
• Millet farmers will have more post-harvest technologies thus enhancing the economic value of millet as well as improving the status of farmers.

Ready-to-eat millet products like Millet Vermicelli, Pasta, Flakes, and Puffs are emerging products and becoming more familiar in households today. I got an opportunity to visit the Indian Institute of Millet Research, Hyderabad, and witnessed the making of Millet Pasta. Let us see the video, how the millet pasta is made and what are machines required for making pasta. In the same machine, we can also make millet vermicelli by changing the dice.

Indian Institute of Food Processing Technology , Tamil Nadu has developed some amazing innovative millet-based products. You can go through the IIFPT website for more Millet Business Plans.

• Edible Millet Film – It is flexible, transparent, and eco-friendly having good anti-oxidants and antimicrobial properties. It can be cooked by steaming, baking, and frying.
• Non-dairy millet ice cream
• Millet Milk Powder
• Millet Moringa Pasta

3. Millet Business Plan for Millet Seed Entrepreneurs :

As the demand for millets is increasing and there is also demand from the farmers side for good quality millet seeds. In India, we have a good presence of quality seeds of Sorghum and Pearl Millet. But there is ample scope for minor millets.

Good quality minor millets seeds will definitely increase the production and productivity of millets. Farmers can also join in Government Seed Production Programme for producing quality seeds. There is a huge potential business in the seed sector.

4. Millet Business Plan for Millets Aggregators:

Aggregating millets in the warehouse for supermarkets and the food industry is another millet business plan. Large quantities of millets can be purchased and kept in the warehouse and can fulfill the needs of the food industry when needed. The specialty of millet grains is that they can be stored for years together with husk by following the storage safety principles.

There is always a problem at the farmers’ level for proper storage of millets grains. Farmers prefer to sell their produces just after harvesting. This opportunity can be captured by procuring the millets from the farmers and can be kept in big warehouses.

5. Millet Business Plan – Millets packaging for Supermarkets and the Retail Industry:

Processed millets can be packed and can be supplied to retail and supermarkets. This is the millet business plan for B2B. Nowadays retailers are dedicating separate aisles and shelves for millet-based products. Putting products on display is generating more sales and ultimately more revenue.

The millet products can be packed as per the requirement of the clients.

6. Millet Business Plan for Bakery Industry(Biscuits and Cakes):

Today, when we see biscuits in the market that are mostly made of refined cereals(maida) but when they are made with millets, will be a healthy choice. For establishing a millet bakery unit, you require these three machines:

• Planetary Mixer
• Cookies cutting machines
• Rotary Convection Oven

If you are interested in this millet bakery unit, you can go through this blog on ”Millet Biscuits Making for Entrepreneurs” .

People are becoming health conscious and when it’s time for a birthday celebration, they are preferring cakes made of Millets. You might hear of Mumbai-based Chef Natasha Gandhi, founder of House of Millets, she makes beautiful cakes with Millets that are healthy, gluten-free, vegan, and free from refined sugar. She delivers all over Mumbai.

7. Millet Business Plan for Millet-based Hotel Industry:

It’s a very happy moment to see Hotels and Restaurants planning Millet-based tiffins and meals in most of the cities in India like Bangalore, Hyderabad, Visakhapatnam, Chennai, and many more. One such inspiring story of Chittem Sudheer of Visakhapatnam started his startup with only Rs.50,000/-. He makes healthy and yummy idlis wrapped in Vistharaku leaves.

He created a food sensation among the people. For the complete story of Chittem, you can read this – Vizag Man’s Leaf Millet Idlis make his startup a Food Sensation .

8. Millet Business Plan for Export Industry:

India is the largest producer of millets and there is ample demand for millets in the international markets. The potential export markets for Indian Millets in 2020 were Indonesia, Austria, Netherlands, Phillippines,, and New Zealand.

India’s export of Millets was 24.5 million dollars in 2017-18, 25.76 million dollars in 2018-19, and 21.05 million dollars in 2019-20(April to December)

According to a report- The North America Millets Market was valued at US$ 841.87 million in 2018 and is expected to grow at a CAGR of 4.0% during 2019-2027 to reach US$ 1,192.24 million by 2027.

APEDA is taking initiative to the export millets from our country. Recently, Ragi and Barnyard Millet from Uttarakhand were exported to Denmark, creating export opportunities in European countries.

9. Millet Business Plan for Farmer Producer Organisation(FPO):

Creating FPOs will successfully deal with the constraints and challenges faced by the farmers. It will give strength and bargaining power to access financial and non-financial inputs, services, and technologies. This will help farmers in generating more revenue from the collective sale of millet grains.

Under Odisha Millet Mission, FPOs are created at the block level and are involved in the procurement of Ragi for PDS and ICDS.

For this, you can get a lot of support from the Government.

10. Millet Business Plan – Creating e-Commerce Online platform on Millet Products:

Now, people are preferring online platforms to buy their household items including groceries. Online sales are increasing at a faster rate in India. Creating an e-Commerce platform for millet products will create more business as it will reach large customers.

You just need to build a good website and add all ranges of millet products.

Conclusion:

Millets have huge business potential and it is going to grow at a faster rate. You need to capture the opportunity at the right time. Hope you liked the millet business plan tour and definitely must be thinking to start your millet startup.

Please give your valuable feedback and suggestions in the comment section below and don’t forget to tick the ”Notify me of new posts by email” so that you never miss my future posts.

Author:  Tapas Chandra Roy, A Certified Farm Advisor on Millets, ‘Promoting Millets from Farm to Plate’ and an Author of the book -”  Millet Business Ideas-Empowering Millet Startups ”. In a mission to take the forgotten grains- Millets to Millions. To remain updated on my blogs on Millets please subscribe to my newsletter and for any queries please feel free to write to  [email protected]

26 thoughts on “10 Innovative Millet Business Plan – A Profitable Agribusiness Idea for Startups in India”

Thank you soooomuch sir, for giving, sharing millet business ideas, planning, suggestions.it is Such a valuable Advice.thank you sir.

You are most welcome. It’s my pleasure.

Thank you for this valuable article.

• Pingback: How to make Healthy Millet Cookies with Jaggery at Home - Millet Advisor

Well narrated about millet. Lets aim to make millet based micro food processing units in malkangiri district.

Thank you, Sir, Sure we will be doing it.

Very useful post Sir. It explored various business opportunities in Millets.

• Pingback: How Millet Startup in Odisha working to bring Change in Farmer Community - Millet Advisor

Excellent presentation on all about millets it’s benifits & value chain You will be glad to know Odisha’s premiere Sweet outlets ” Bikali Kar” is also selling Ragi Rasagolla

I have collected very imp knowledge and information about Millets..

Thank you the information is very useful i would love to know more about processing pearl millets and finger millets

Need to do a startup with Pearl millets, Me from Uttarakhand- Ranikhet, eec Ur suggestion DM @9816631122 WhatsApp

Very useful article, Thanks a lot team.

Thank you so much for the neat explanation of millet and its health benefit’s.

• Pingback: Millet Export from India is creating opportunities for New Entrepreneurs - Millet Advisor
• Pingback: The Millet Movement in India Coffee Table Book is available in Stores - Millet Advisor
• Pingback: Big Announcement for Millets in the Agriculture Budget 2022 - Millet Advisor - Millet Advisor

Thank u very much more information in millets business idea

Excellent presentation

hello Sir Thank you for the inhand information on millet

i am starting my export business and millet (sorgham, pearl millet , Ragi are my product kindly help me for understanding the processing of raw millet and where can i find it

Thank You Sir for such valuable information.

बहुत-बहुत धन्यवाद

मैं मिलेगी संबंधित व्यापार करना चाहता हूं पैकिंग के संदर्भ में कृपया मुझे उरी जानकारी दीजिए9827047910

Thank you sir ….very crisp and insightful information ….

• Pingback: 10 Innovative Millet Business Plan – A Profitable Agribusiness Idea for Startups in India. - Tree Of Life Centre Foundation

Very good information about millet business.

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How To Start Frozen Food Business In India?

Radha Dhaked | March 24, 2022 | Company Formation

Opening a food business in India is a great choice and a profitable one. A frozen food business in India will be the perfect option, especially if you live in a city. In the last few years, we have seen a rapid rise in the demand for frozen food. It is believed that by 2024, the frozen food market in India will cross 193 billion INR.

So you can expect a massive rise in frozen food demand and supply in the coming years. Thus before starting your Frozen Food Business in India, you need to take care of company registration, company formation, and trademark registration.

Why is the frozen food business in India?

Your frozen food business will boom if you start in metro cities like Mumbai, Delhi, Hyderabad, Bangalore, Kolkata, and Chennai. The demand for frozen food is more in urban areas because of the busy city life and time constraints. Urban dwellers do not get enough time to cook or go to the market to buy fresh supplies. So, mostly they need instant food options, out of which frozen food is the best choice.

Frozen food items can be quickly cooked and are pretty tasty, and some of them are pretty healthy. Apart from this, the consumers do not have to worry about other raw materials required for cooking.

A considerable percentage of the country’s population prefer frozen food items as they can be cooked as per your needs. Therefore starting a frozen food business in India at an early stage is a good choice.

Procedure to start a frozen food business in India

Choose your target audience

This is an essential step for any business. While conducting your market research, you have to learn about your target group, locality, your customer’s demands, and the market you will be catering to.

For example, your target audience would-be college students, working women, bachelor’s, grocery stores, food chains, and canteens. This information will help you plan the perfect marketing strategy to serve your customers better.

If you want to have detailed market research or assistance, you should consult a Chartered Accountant.

Search for the Proper location

The next step is to choose a good location for your business. For example, it will be beneficial if you start your business in a place with high traffic and heavy footfalls. In simple words, you have to select a busy location from where your target audience can easily buy frozen food.

Get hold of suitable suppliers

Finding trustworthy suppliers who can supply good quality items is the key to success. The suppliers need to offer fresh and high-quality food items with no compromise on the expiry date.

Besides, you have to keep your stocks full as your customers would need frozen food products daily. A shortage in the supply will be the main reason your customers will turn to your competitor’s store.

Additionally, you need to look for a supplier who can offer you products at discounted rates. This will enhance your chance at profitability and with the extra money saved you can also offer discounts to your customers. You can utilize Business Loan to get the products and start your business.

Apply for the necessary business permits

Before starting your frozen food business in India, it is necessary that you get the required food permits; otherwise, your business is vulnerable and illegal in the eyes of the law. Some of the critical documentation processes you need to complete are

• GST registration
•   ISO certification
• FSSAI registration
• APEDA Registration

The government authorities can shut down your business if you do not have the necessary permits.

Though, ISO Certification in India is not mandatory. However, having ISO Certification provides several benefits. To know more about ISO Certifications for the food business, you can read:

• ISO Certification for Food Industry
• Benefits of ISO 22000 Certification to the Food Industry

Collect Necessary equipment

Before setting up your business, you need to install various equipment and appliances like freezers, weighing scales, delivery vans, generators, etc. The primary appliance is a freezer, without which you cannot store your frozen food products.

Do Business Marketing

The last and final step to success is marketing and promotion. You have to develop marketing strategies both online and offline. You need to perform a SWOT analysis to evaluate your strength, weakness, opportunities, and business risks. This will help you learn about your position in the frozen food market in India. Furthermore, you should incorporate modern marketing techniques such as website development and SEO to attract the relevant audience.

If you are willing to be part of the frozen food business in India and earn a better profit, you can follow the steps mentioned above. However, you must complete all the legal documentation processes before starting your business to avoid fines and other legal issues.

Explore the 7 Types of Company Registration in India

Moreover, If you want any other guidance relating to  Company Formation . Please feel free to talk to our business advisors at  8881-069-069 .

Download  E-Startup Mobile App  and  Never miss the latest updates narrating to your business.

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How to Start a Profitable Frozen Food Business in India? A Complete Guide

The frozen Food business is one of the trending profitable business ideas to do. In this article, we have covered the significance and ideas to start it.

Starting a food business in India will always be a profitable one. Frozen food business on the other hand, can prove to be one of the best options for you especially when you are thinking to start it in a metropolitan city.

The majority of Indian households in urban India are working couples and young unmarried professionals who are living far away from their parents and have little time for preparing food. In this scenario, the demand for frozen food has increased.

How Profitable is the frozen chicken business?

This business would flourish in the urban areas as compared to the remote ones. This is because village or rural areas already have availability of fresh, green, and raw food. So, targeting the rural market with your frozen food products would be a bad idea.

Because of the hectic fast-paced lifestyle and time constraints, such food items would be in higher demand in urban areas. City dwellers rarely have enough time to cook or go to the market on a regular basis to buy fresh supplies. They require more convenient food options, and frozen foods are one of them.

Frozen foods are becoming more convenient and time-saving for a growing proportion of the country's population. These food items are easily available at any grocery store or online retailer.

This is the reason why retailers and online grocery stores are stocked up on frozen foods.

Top 10 Latest and Profitable Food Business Ideas

Everyone needs food several times a day hence starting a business centered on food can be really rewarding. Let’s know…

How to start selling frozen food?

There are a few important steps to start this business, which has been discussed below:

Search for your target market and research it:

This is a must-do before starting any business. You must learn about your customer demands, ideal target group, locality, and the markets you will be serving while conducting market research.

The best-targeted audiences for frozen food products are working women, bachelors, families, grocery stores, and canteens. On the other hand, it is also very important to know about your competitor and their marketing strategies.

It will also assist you in determining where to invest your money and which markets to pursue.

Selection of location:

To be successful in the frozen food industry, you must select a good location. It would be advantageous if you opened your store in a high-traffic area.

Choose a location where your target audience can pick up their desired frozen foods on their way home from work. A marketplace, major bus stops in the city, and estates are all good places to start. 

Even if you want to start it with minimum investment then you can also start it from home. Homemade frozen food would help to add more quality, hygiene and taste to your product.

Search for Good suppliers:

Your customers will require these frozen food products almost daily, so you must keep your stock full. So, choose a supplier who can meet your immediate needs and will never run out of stock.

A lack of supply will always be the primary reason your customers will go to your competitor's store and never return if they find better services there.

A good supplier is one of the main keys to success and would increase brand loyalty for your frozen food startup.

Apply for mandatory permits:

Before you start a frozen food business, you must obtain the necessary food permits; otherwise, your company will be vulnerable and illegal. In such cases, the government has the authority to close your shop until you obtain the necessary permits.

Avail necessary equipment:

There are some of the important equipment that would be required to start the business like freezers, weighing scales, delivery vehicles, etc. If you are just starting your business then at least must have a freezer whether it is a new one or used one.

Prepare a strategy for marketing:

Now the question comes how to make our business accessible to our customers. A SWOT analysis is required to plan your offline and online marketing strategies . In order to conduct a SWOT analysis, one must investigate the various strengths, weaknesses, opportunities, and business threats. This allows you to learn and assess your market position.

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The Sunday Read: ‘What Deathbed Visions Teach Us About Living’

Researchers are documenting a phenomenon that seems to help the dying, as well as those they leave behind..

By Phoebe Zerwick

Read by Samantha Desz

Produced by Jack D’Isidoro and Aaron Esposito

Narration produced by Anna Diamond and Emma Kehlbeck

Original music by Aaron Esposito

Engineered by Sophia Lanman and Sharon Kearney

Listen and follow The Daily Apple Podcasts | Spotify

Chris Kerr was 12 when he first observed a deathbed vision. His memory of that summer in 1974 is blurred, but not the sense of mystery he felt at the bedside of his dying father. Throughout Kerr’s childhood in Toronto, his father, a surgeon, was too busy to spend much time with his son, except for an annual fishing trip they took, just the two of them, to the Canadian wilderness. Gaunt and weakened by cancer at 42, his father reached for the buttons on Kerr’s shirt, fiddled with them and said something about getting ready to catch the plane to their cabin in the woods. “I knew intuitively, I knew wherever he was, must be a good place because we were going fishing,” Kerr told me.

Kerr now calls what he witnessed an end-of-life vision. His father wasn’t delusional, he believes. His mind was taking him to a time and place where he and his son could be together, in the wilds of northern Canada.

Kerr followed his father into medicine, and in the last 10 years he has hired a permanent research team that expanded studies on deathbed visions to include interviews with patients receiving hospice care at home and with their families, deepening researchers’ understanding of the variety and profundity of these visions.

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Additional production for The Sunday Read was contributed by Isabella Anderson, Anna Diamond, Sarah Diamond, Elena Hecht, Emma Kehlbeck, Tanya Pérez and Krish Seenivasan.

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