Open Education Online

10 Reasons Why Research is Important

No matter what career field you’re in or how high up you are, there’s always more to learn . The same applies to your personal life. No matter how many experiences you have or how diverse your social circle, there are things you don’t know. Research unlocks the unknowns, lets you explore the world from different perspectives, and fuels a deeper understanding. In some areas, research is an essential part of success. In others, it may not be absolutely necessary, but it has many benefits. Here are ten reasons why research is important:

#1. Research expands your knowledge base

The most obvious reason to do research is that you’ll learn more. There’s always more to learn about a topic, even if you are already well-versed in it. If you aren’t, research allows you to build on any personal experience you have with the subject. The process of research opens up new opportunities for learning and growth.

#2. Research gives you the latest information

Research encourages you to find the most recent information available . In certain fields, especially scientific ones, there’s always new information and discoveries being made. Staying updated prevents you from falling behind and giving info that’s inaccurate or doesn’t paint the whole picture. With the latest info, you’ll be better equipped to talk about a subject and build on ideas.

#3. Research helps you know what you’re up against

In business, you’ll have competition. Researching your competitors and what they’re up to helps you formulate your plans and strategies. You can figure out what sets you apart. In other types of research, like medicine, your research might identify diseases, classify symptoms, and come up with ways to tackle them. Even if your “enemy” isn’t an actual person or competitor, there’s always some kind of antagonist force or problem that research can help you deal with.

#4. Research builds your credibility

People will take what you have to say more seriously when they can tell you’re informed. Doing research gives you a solid foundation on which you can build your ideas and opinions. You can speak with confidence about what you know is accurate. When you’ve done the research, it’s much harder for someone to poke holes in what you’re saying. Your research should be focused on the best sources. If your “research” consists of opinions from non-experts, you won’t be very credible. When your research is good, though, people are more likely to pay attention.

#5. Research helps you narrow your scope

When you’re circling a topic for the first time, you might not be exactly sure where to start. Most of the time, the amount of work ahead of you is overwhelming. Whether you’re writing a paper or formulating a business plan, it’s important to narrow the scope at some point. Research helps you identify the most unique and/or important themes. You can choose the themes that fit best with the project and its goals.

#6. Research teaches you better discernment

Doing a lot of research helps you sift through low-quality and high-quality information. The more research you do on a topic, the better you’ll get at discerning what’s accurate and what’s not. You’ll also get better at discerning the gray areas where information may be technically correct but used to draw questionable conclusions.

#7. Research introduces you to new ideas

You may already have opinions and ideas about a topic when you start researching. The more you research, the more viewpoints you’ll come across. This encourages you to entertain new ideas and perhaps take a closer look at yours. You might change your mind about something or, at least, figure out how to position your ideas as the best ones.

#8. Research helps with problem-solving

Whether it’s a personal or professional problem, it helps to look outside yourself for help. Depending on what the issue is, your research can focus on what others have done before. You might just need more information, so you can make an informed plan of attack and an informed decision. When you know you’ve collected good information, you’ll feel much more confident in your solution.

#9. Research helps you reach people

Research is used to help raise awareness of issues like climate change , racial discrimination, gender inequality , and more. Without hard facts, it’s very difficult to prove that climate change is getting worse or that gender inequality isn’t progressing as quickly as it should. The public needs to know what the facts are, so they have a clear idea of what “getting worse” or “not progressing” actually means. Research also entails going beyond the raw data and sharing real-life stories that have a more personal impact on people.

#10. Research encourages curiosity

Having curiosity and a love of learning take you far in life. Research opens you up to different opinions and new ideas. It also builds discerning and analytical skills. The research process rewards curiosity. When you’re committed to learning, you’re always in a place of growth. Curiosity is also good for your health. Studies show curiosity is associated with higher levels of positivity, better satisfaction with life, and lower anxiety.

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2.1 Why Is Research Important?

Learning objectives.

By the end of this section, you will be able to:

  • Explain how scientific research addresses questions about behavior
  • Discuss how scientific research guides public policy
  • Appreciate how scientific research can be important in making personal decisions

Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people’s authority, and blind luck. While many of us feel confident in our abilities to decipher and interact with the world around us, history is filled with examples of how very wrong we can be when we fail to recognize the need for evidence in supporting claims. At various times in history, we would have been certain that the sun revolved around a flat earth, that the earth’s continents did not move, and that mental illness was caused by possession ( Figure 2.2 ). It is through systematic scientific research that we divest ourselves of our preconceived notions and superstitions and gain an objective understanding of ourselves and our world.

The goal of all scientists is to better understand the world around them. Psychologists focus their attention on understanding behavior, as well as the cognitive (mental) and physiological (body) processes that underlie behavior. In contrast to other methods that people use to understand the behavior of others, such as intuition and personal experience, the hallmark of scientific research is that there is evidence to support a claim. Scientific knowledge is empirical : It is grounded in objective, tangible evidence that can be observed time and time again, regardless of who is observing.

While behavior is observable, the mind is not. If someone is crying, we can see behavior. However, the reason for the behavior is more difficult to determine. Is the person crying due to being sad, in pain, or happy? Sometimes we can learn the reason for someone’s behavior by simply asking a question, like “Why are you crying?” However, there are situations in which an individual is either uncomfortable or unwilling to answer the question honestly, or is incapable of answering. For example, infants would not be able to explain why they are crying. In such circumstances, the psychologist must be creative in finding ways to better understand behavior. This chapter explores how scientific knowledge is generated, and how important that knowledge is in forming decisions in our personal lives and in the public domain.

Use of Research Information

Trying to determine which theories are and are not accepted by the scientific community can be difficult, especially in an area of research as broad as psychology. More than ever before, we have an incredible amount of information at our fingertips, and a simple internet search on any given research topic might result in a number of contradictory studies. In these cases, we are witnessing the scientific community going through the process of reaching a consensus, and it could be quite some time before a consensus emerges. For example, the explosion in our use of technology has led researchers to question whether this ultimately helps or hinders us. The use and implementation of technology in educational settings has become widespread over the last few decades. Researchers are coming to different conclusions regarding the use of technology. To illustrate this point, a study investigating a smartphone app targeting surgery residents (graduate students in surgery training) found that the use of this app can increase student engagement and raise test scores (Shaw & Tan, 2015). Conversely, another study found that the use of technology in undergraduate student populations had negative impacts on sleep, communication, and time management skills (Massimini & Peterson, 2009). Until sufficient amounts of research have been conducted, there will be no clear consensus on the effects that technology has on a student's acquisition of knowledge, study skills, and mental health.

In the meantime, we should strive to think critically about the information we encounter by exercising a degree of healthy skepticism. When someone makes a claim, we should examine the claim from a number of different perspectives: what is the expertise of the person making the claim, what might they gain if the claim is valid, does the claim seem justified given the evidence, and what do other researchers think of the claim? This is especially important when we consider how much information in advertising campaigns and on the internet claims to be based on “scientific evidence” when in actuality it is a belief or perspective of just a few individuals trying to sell a product or draw attention to their perspectives.

We should be informed consumers of the information made available to us because decisions based on this information have significant consequences. One such consequence can be seen in politics and public policy. Imagine that you have been elected as the governor of your state. One of your responsibilities is to manage the state budget and determine how to best spend your constituents’ tax dollars. As the new governor, you need to decide whether to continue funding early intervention programs. These programs are designed to help children who come from low-income backgrounds, have special needs, or face other disadvantages. These programs may involve providing a wide variety of services to maximize the children's development and position them for optimal levels of success in school and later in life (Blann, 2005). While such programs sound appealing, you would want to be sure that they also proved effective before investing additional money in these programs. Fortunately, psychologists and other scientists have conducted vast amounts of research on such programs and, in general, the programs are found to be effective (Neil & Christensen, 2009; Peters-Scheffer, Didden, Korzilius, & Sturmey, 2011). While not all programs are equally effective, and the short-term effects of many such programs are more pronounced, there is reason to believe that many of these programs produce long-term benefits for participants (Barnett, 2011). If you are committed to being a good steward of taxpayer money, you would want to look at research. Which programs are most effective? What characteristics of these programs make them effective? Which programs promote the best outcomes? After examining the research, you would be best equipped to make decisions about which programs to fund.

Link to Learning

Watch this video about early childhood program effectiveness to learn how scientists evaluate effectiveness and how best to invest money into programs that are most effective.

Ultimately, it is not just politicians who can benefit from using research in guiding their decisions. We all might look to research from time to time when making decisions in our lives. Imagine that your sister, Maria, expresses concern about her two-year-old child, Umberto. Umberto does not speak as much or as clearly as the other children in his daycare or others in the family. Umberto's pediatrician undertakes some screening and recommends an evaluation by a speech pathologist, but does not refer Maria to any other specialists. Maria is concerned that Umberto's speech delays are signs of a developmental disorder, but Umberto's pediatrician does not; she sees indications of differences in Umberto's jaw and facial muscles. Hearing this, you do some internet searches, but you are overwhelmed by the breadth of information and the wide array of sources. You see blog posts, top-ten lists, advertisements from healthcare providers, and recommendations from several advocacy organizations. Why are there so many sites? Which are based in research, and which are not?

In the end, research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or attitudes that may or may not be accurate. In the scientific community, facts can be established only using evidence collected through empirical research.

NOTABLE RESEARCHERS

Psychological research has a long history involving important figures from diverse backgrounds. While the introductory chapter discussed several researchers who made significant contributions to the discipline, there are many more individuals who deserve attention in considering how psychology has advanced as a science through their work ( Figure 2.3 ). For instance, Margaret Floy Washburn (1871–1939) was the first woman to earn a PhD in psychology. Her research focused on animal behavior and cognition (Margaret Floy Washburn, PhD, n.d.). Mary Whiton Calkins (1863–1930) was a preeminent first-generation American psychologist who opposed the behaviorist movement, conducted significant research into memory, and established one of the earliest experimental psychology labs in the United States (Mary Whiton Calkins, n.d.).

Francis Sumner (1895–1954) was the first African American to receive a PhD in psychology in 1920. His dissertation focused on issues related to psychoanalysis. Sumner also had research interests in racial bias and educational justice. Sumner was one of the founders of Howard University’s department of psychology, and because of his accomplishments, he is sometimes referred to as the “Father of Black Psychology.” Thirteen years later, Inez Beverly Prosser (1895–1934) became the first African American woman to receive a PhD in psychology. Prosser’s research highlighted issues related to education in segregated versus integrated schools, and ultimately, her work was very influential in the hallmark Brown v. Board of Education Supreme Court ruling that segregation of public schools was unconstitutional (Ethnicity and Health in America Series: Featured Psychologists, n.d.).

Although the establishment of psychology’s scientific roots occurred first in Europe and the United States, it did not take much time until researchers from around the world began to establish their own laboratories and research programs. For example, some of the first experimental psychology laboratories in South America were founded by Horatio Piñero (1869–1919) at two institutions in Buenos Aires, Argentina (Godoy & Brussino, 2010). In India, Gunamudian David Boaz (1908–1965) and Narendra Nath Sen Gupta (1889–1944) established the first independent departments of psychology at the University of Madras and the University of Calcutta, respectively. These developments provided an opportunity for Indian researchers to make important contributions to the field (Gunamudian David Boaz, n.d.; Narendra Nath Sen Gupta, n.d.).

When the American Psychological Association (APA) was first founded in 1892, all of the members were White males (Women and Minorities in Psychology, n.d.). However, by 1905, Mary Whiton Calkins was elected as the first female president of the APA, and by 1946, nearly one-quarter of American psychologists were female. Psychology became a popular degree option for students enrolled in the nation’s historically Black higher education institutions, increasing the number of Black Americans who went on to become psychologists. Given demographic shifts occurring in the United States and increased access to higher educational opportunities among historically underrepresented populations, there is reason to hope that the diversity of the field will increasingly match the larger population, and that the research contributions made by the psychologists of the future will better serve people of all backgrounds (Women and Minorities in Psychology, n.d.).

The Process of Scientific Research

Scientific knowledge is advanced through a process known as the scientific method . Basically, ideas (in the form of theories and hypotheses) are tested against the real world (in the form of empirical observations), and those empirical observations lead to more ideas that are tested against the real world, and so on. In this sense, the scientific process is circular. The types of reasoning within the circle are called deductive and inductive. In deductive reasoning , ideas are tested in the real world; in inductive reasoning , real-world observations lead to new ideas ( Figure 2.4 ). These processes are inseparable, like inhaling and exhaling, but different research approaches place different emphasis on the deductive and inductive aspects.

In the scientific context, deductive reasoning begins with a generalization—one hypothesis—that is then used to reach logical conclusions about the real world. If the hypothesis is correct, then the logical conclusions reached through deductive reasoning should also be correct. A deductive reasoning argument might go something like this: All living things require energy to survive (this would be your hypothesis). Ducks are living things. Therefore, ducks require energy to survive (logical conclusion). In this example, the hypothesis is correct; therefore, the conclusion is correct as well. Sometimes, however, an incorrect hypothesis may lead to a logical but incorrect conclusion. Consider this argument: all ducks are born with the ability to see. Quackers is a duck. Therefore, Quackers was born with the ability to see. Scientists use deductive reasoning to empirically test their hypotheses. Returning to the example of the ducks, researchers might design a study to test the hypothesis that if all living things require energy to survive, then ducks will be found to require energy to survive.

Deductive reasoning starts with a generalization that is tested against real-world observations; however, inductive reasoning moves in the opposite direction. Inductive reasoning uses empirical observations to construct broad generalizations. Unlike deductive reasoning, conclusions drawn from inductive reasoning may or may not be correct, regardless of the observations on which they are based. For instance, you may notice that your favorite fruits—apples, bananas, and oranges—all grow on trees; therefore, you assume that all fruit must grow on trees. This would be an example of inductive reasoning, and, clearly, the existence of strawberries, blueberries, and kiwi demonstrate that this generalization is not correct despite it being based on a number of direct observations. Scientists use inductive reasoning to formulate theories, which in turn generate hypotheses that are tested with deductive reasoning. In the end, science involves both deductive and inductive processes.

For example, case studies, which you will read about in the next section, are heavily weighted on the side of empirical observations. Thus, case studies are closely associated with inductive processes as researchers gather massive amounts of observations and seek interesting patterns (new ideas) in the data. Experimental research, on the other hand, puts great emphasis on deductive reasoning.

We’ve stated that theories and hypotheses are ideas, but what sort of ideas are they, exactly? A theory is a well-developed set of ideas that propose an explanation for observed phenomena. Theories are repeatedly checked against the world, but they tend to be too complex to be tested all at once; instead, researchers create hypotheses to test specific aspects of a theory.

A hypothesis is a testable prediction about how the world will behave if our idea is correct, and it is often worded as an if-then statement (e.g., if I study all night, I will get a passing grade on the test). The hypothesis is extremely important because it bridges the gap between the realm of ideas and the real world. As specific hypotheses are tested, theories are modified and refined to reflect and incorporate the result of these tests Figure 2.5 .

To see how this process works, let’s consider a specific theory and a hypothesis that might be generated from that theory. As you’ll learn in a later chapter, the James-Lange theory of emotion asserts that emotional experience relies on the physiological arousal associated with the emotional state. If you walked out of your home and discovered a very aggressive snake waiting on your doorstep, your heart would begin to race and your stomach churn. According to the James-Lange theory, these physiological changes would result in your feeling of fear. A hypothesis that could be derived from this theory might be that a person who is unaware of the physiological arousal that the sight of the snake elicits will not feel fear.

A scientific hypothesis is also falsifiable , or capable of being shown to be incorrect. Recall from the introductory chapter that Sigmund Freud had lots of interesting ideas to explain various human behaviors ( Figure 2.6 ). However, a major criticism of Freud’s theories is that many of his ideas are not falsifiable; for example, it is impossible to imagine empirical observations that would disprove the existence of the id, the ego, and the superego—the three elements of personality described in Freud’s theories. Despite this, Freud’s theories are widely taught in introductory psychology texts because of their historical significance for personality psychology and psychotherapy, and these remain the root of all modern forms of therapy.

In contrast, the James-Lange theory does generate falsifiable hypotheses, such as the one described above. Some individuals who suffer significant injuries to their spinal columns are unable to feel the bodily changes that often accompany emotional experiences. Therefore, we could test the hypothesis by determining how emotional experiences differ between individuals who have the ability to detect these changes in their physiological arousal and those who do not. In fact, this research has been conducted and while the emotional experiences of people deprived of an awareness of their physiological arousal may be less intense, they still experience emotion (Chwalisz, Diener, & Gallagher, 1988).

Scientific research’s dependence on falsifiability allows for great confidence in the information that it produces. Typically, by the time information is accepted by the scientific community, it has been tested repeatedly.

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Science Resource Online

What Is the Importance of Research? 5 Reasons Why Research is Critical

by Logan Bessant | Nov 16, 2021 | Science

What Is the Importance of Research? 5 Reasons Why Research is Critical

Most of us appreciate that research is a crucial part of medical advancement. But what exactly is the importance of research? In short, it is critical in the development of new medicines as well as ensuring that existing treatments are used to their full potential. 

Research can bridge knowledge gaps and change the way healthcare practitioners work by providing solutions to previously unknown questions.

In this post, we’ll discuss the importance of research and its impact on medical breakthroughs.  

The Importance Of Health Research

The purpose of studying is to gather information and evidence, inform actions, and contribute to the overall knowledge of a certain field. None of this is possible without research. 

Understanding how to conduct research and the importance of it may seem like a very simple idea to some, but in reality, it’s more than conducting a quick browser search and reading a few chapters in a textbook. 

No matter what career field you are in, there is always more to learn. Even for people who hold a Doctor of Philosophy (PhD) in their field of study, there is always some sort of unknown that can be researched. Delving into this unlocks the unknowns, letting you explore the world from different perspectives and fueling a deeper understanding of how the universe works.

To make things a little more specific, this concept can be clearly applied in any healthcare scenario. Health research has an incredibly high value to society as it provides important information about disease trends and risk factors, outcomes of treatments, patterns of care, and health care costs and use. All of these factors as well as many more are usually researched through a clinical trial. 

What Is The Importance Of Clinical Research?

Clinical trials are a type of research that provides information about a new test or treatment. They are usually carried out to find out what, or if, there are any effects of these procedures or drugs on the human body. 

All legitimate clinical trials are carefully designed, reviewed and completed, and need to be approved by professionals before they can begin. They also play a vital part in the advancement of medical research including:

  • Providing new and good information on which types of drugs are more effective.  
  • Bringing new treatments such as medicines, vaccines and devices into the field. 
  • Testing the safety and efficacy of a new drug before it is brought to market and used in clinical practice.
  • Giving the opportunity for more effective treatments to benefit millions of lives both now and in the future. 
  • Enhancing health, lengthening life, and reducing the burdens of illness and disability. 

This all plays back to clinical research as it opens doors to advancing prevention, as well as providing treatments and cures for diseases and disabilities. Clinical trial volunteer participants are essential to this progress which further supports the need for the importance of research to be well-known amongst healthcare professionals, students and the general public. 

The image shows a researchers hand holding a magnifying glass to signify the importance of research.

Five Reasons Why Research is Critical

Research is vital for almost everyone irrespective of their career field. From doctors to lawyers to students to scientists, research is the key to better work. 

  • Increases quality of life

 Research is the backbone of any major scientific or medical breakthrough. None of the advanced treatments or life-saving discoveries used to treat patients today would be available if it wasn’t for the detailed and intricate work carried out by scientists, doctors and healthcare professionals over the past decade. 

This improves quality of life because it can help us find out important facts connected to the researched subject. For example, universities across the globe are now studying a wide variety of things from how technology can help breed healthier livestock, to how dance can provide long-term benefits to people living with Parkinson’s. 

For both of these studies, quality of life is improved. Farmers can use technology to breed healthier livestock which in turn provides them with a better turnover, and people who suffer from Parkinson’s disease can find a way to reduce their symptoms and ease their stress. 

Research is a catalyst for solving the world’s most pressing issues. Even though the complexity of these issues evolves over time, they always provide a glimmer of hope to improving lives and making processes simpler. 

  • Builds up credibility 

People are willing to listen and trust someone with new information on one condition – it’s backed up. And that’s exactly where research comes in. Conducting studies on new and unfamiliar subjects, and achieving the desired or expected outcome, can help people accept the unknown.

However, this goes without saying that your research should be focused on the best sources. It is easy for people to poke holes in your findings if your studies have not been carried out correctly, or there is no reliable data to back them up. 

This way once you have done completed your research, you can speak with confidence about your findings within your field of study. 

  • Drives progress forward 

It is with thanks to scientific research that many diseases once thought incurable, now have treatments. For example, before the 1930s, anyone who contracted a bacterial infection had a high probability of death. There simply was no treatment for even the mildest of infections as, at the time, it was thought that nothing could kill bacteria in the gut.

When antibiotics were discovered and researched in 1928, it was considered one of the biggest breakthroughs in the medical field. This goes to show how much research drives progress forward, and how it is also responsible for the evolution of technology . 

Today vaccines, diagnoses and treatments can all be simplified with the progression of medical research, making us question just what research can achieve in the future. 

  • Engages curiosity 

The acts of searching for information and thinking critically serve as food for the brain, allowing our inherent creativity and logic to remain active. Aside from the fact that this curiosity plays such a huge part within research, it is also proven that exercising our minds can reduce anxiety and our chances of developing mental illnesses in the future. 

Without our natural thirst and our constant need to ask ‘why?’ and ‘how?’ many important theories would not have been put forward and life-changing discoveries would not have been made. The best part is that the research process itself rewards this curiosity. 

Research opens you up to different opinions and new ideas which can take a proposed question and turn into a real-life concept. It also builds discerning and analytical skills which are always beneficial in many career fields – not just scientific ones. 

  • Increases awareness 

The main goal of any research study is to increase awareness, whether it’s contemplating new concepts with peers from work or attracting the attention of the general public surrounding a certain issue. 

Around the globe, research is used to help raise awareness of issues like climate change, racial discrimination, and gender inequality. Without consistent and reliable studies to back up these issues, it would be hard to convenience people that there is a problem that needs to be solved in the first place. 

The problem is that social media has become a place where fake news spreads like a wildfire, and with so many incorrect facts out there it can be hard to know who to trust. Assessing the integrity of the news source and checking for similar news on legitimate media outlets can help prove right from wrong. 

This can pinpoint fake research articles and raises awareness of just how important fact-checking can be. 

The Importance Of Research To Students

It is not a hidden fact that research can be mentally draining, which is why most students avoid it like the plague. But the matter of fact is that no matter which career path you choose to go down, research will inevitably be a part of it. 

But why is research so important to students ? The truth is without research, any intellectual growth is pretty much impossible. It acts as a knowledge-building tool that can guide you up to the different levels of learning. Even if you are an expert in your field, there is always more to uncover, or if you are studying an entirely new topic, research can help you build a unique perspective about it.

For example, if you are looking into a topic for the first time, it might be confusing knowing where to begin. Most of the time you have an overwhelming amount of information to sort through whether that be reading through scientific journals online or getting through a pile of textbooks. Research helps to narrow down to the most important points you need so you are able to find what you need to succeed quickly and easily. 

It can also open up great doors in the working world. Employers, especially those in the scientific and medical fields, are always looking for skilled people to hire. Undertaking research and completing studies within your academic phase can show just how multi-skilled you are and give you the resources to tackle any tasks given to you in the workplace. 

The Importance Of Research Methodology

There are many different types of research that can be done, each one with its unique methodology and features that have been designed to use in specific settings. 

When showing your research to others, they will want to be guaranteed that your proposed inquiry needs asking, and that your methodology is equipt to answer your inquiry and will convey the results you’re looking for.

That’s why it’s so important to choose the right methodology for your study. Knowing what the different types of research are and what each of them focuses on can allow you to plan your project to better utilise the most appropriate methodologies and techniques available. Here are some of the most common types:

  • Theoretical Research: This attempts to answer a question based on the unknown. This could include studying phenomena or ideas whose conclusions may not have any immediate real-world application. Commonly used in physics and astronomy applications.
  • Applied Research: Mainly for development purposes, this seeks to solve a practical problem that draws on theory to generate practical scientific knowledge. Commonly used in STEM and medical fields. 
  • Exploratory Research: Used to investigate a problem that is not clearly defined, this type of research can be used to establish cause-and-effect relationships. It can be applied in a wide range of fields from business to literature. 
  • Correlational Research: This identifies the relationship between two or more variables to see if and how they interact with each other. Very commonly used in psychological and statistical applications. 

The Importance Of Qualitative Research

This type of research is most commonly used in scientific and social applications. It collects, compares and interprets information to specifically address the “how” and “why” research questions. 

Qualitative research allows you to ask questions that cannot be easily put into numbers to understand human experience because you’re not limited by survey instruments with a fixed set of possible responses.

Information can be gathered in numerous ways including interviews, focus groups and ethnographic research which is then all reported in the language of the informant instead of statistical analyses. 

This type of research is important because they do not usually require a hypothesis to be carried out. Instead, it is an open-ended research approach that can be adapted and changed while the study is ongoing. This enhances the quality of the data and insights generated and creates a much more unique set of data to analyse. 

The Process Of Scientific Research

No matter the type of research completed, it will be shared and read by others. Whether this is with colleagues at work, peers at university, or whilst it’s being reviewed and repeated during secondary analysis.

A reliable procedure is necessary in order to obtain the best information which is why it’s important to have a plan. Here are the six basic steps that apply in any research process. 

  • Observation and asking questions: Seeing a phenomenon and asking yourself ‘How, What, When, Who, Which, Why, or Where?’. It is best that these questions are measurable and answerable through experimentation. 
  • Gathering information: Doing some background research to learn what is already known about the topic, and what you need to find out. 
  • Forming a hypothesis: Constructing a tentative statement to study.
  • Testing the hypothesis: Conducting an experiment to test the accuracy of your statement. This is a way to gather data about your predictions and should be easy to repeat. 
  • Making conclusions: Analysing the data from the experiment(s) and drawing conclusions about whether they support or contradict your hypothesis. 
  • Reporting: Presenting your findings in a clear way to communicate with others. This could include making a video, writing a report or giving a presentation to illustrate your findings. 

Although most scientists and researchers use this method, it may be tweaked between one study and another. Skipping or repeating steps is common within, however the core principles of the research process still apply.

By clearly explaining the steps and procedures used throughout the study, other researchers can then replicate the results. This is especially beneficial for peer reviews that try to replicate the results to ensure that the study is sound. 

What Is The Importance Of Research In Everyday Life?

Conducting a research study and comparing it to how important it is in everyday life are two very different things.

Carrying out research allows you to gain a deeper understanding of science and medicine by developing research questions and letting your curiosity blossom. You can experience what it is like to work in a lab and learn about the whole reasoning behind the scientific process. But how does that impact everyday life? 

Simply put, it allows us to disprove lies and support truths. This can help society to develop a confident attitude and not believe everything as easily, especially with the rise of fake news.

Research is the best and reliable way to understand and act on the complexities of various issues that we as humans are facing. From technology to healthcare to defence to climate change, carrying out studies is the only safe and reliable way to face our future.

Not only does research sharpen our brains, but also helps us to understand various issues of life in a much larger manner, always leaving us questioning everything and fuelling our need for answers. 

Logan Bessant

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Home » Purpose of Research – Objectives and Applications

Purpose of Research – Objectives and Applications

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Purpose of Research

Purpose of Research

Definition:

The purpose of research is to systematically investigate and gather information on a particular topic or issue, with the aim of answering questions, solving problems, or advancing knowledge.

The purpose of research can vary depending on the field of study, the research question, and the intended audience. In general, research can be used to:

  • Generate new knowledge and theories
  • Test existing theories or hypotheses
  • Identify trends or patterns
  • Gather information for decision-making
  • Evaluate the effectiveness of programs, policies, or interventions
  • Develop new technologies or products
  • Identify new opportunities or areas for further study.

Objectives of Research

The objectives of research may vary depending on the field of study and the specific research question being investigated. However, some common objectives of research include:

  • To explore and describe a phenomenon: Research can be conducted to describe and understand a phenomenon or situation in greater detail.
  • To test a hypothesis or theory : Research can be used to test a specific hypothesis or theory by collecting and analyzing data.
  • To identify patterns or trends: Research can be conducted to identify patterns or trends in data, which can provide insights into the behavior of a system or population.
  • To evaluate a program or intervention: Research can be used to evaluate the effectiveness of a program or intervention, such as a new drug or educational intervention.
  • To develop new knowledge or technology : Research can be conducted to develop new knowledge or technologies that can be applied to solve practical problems.
  • To inform policy decisions: Research can provide evidence to inform policy decisions and improve public policy.
  • To improve existing knowledge: Research can be conducted to improve existing knowledge and fill gaps in the current understanding of a topic.

Applications of Research

Research has a wide range of applications across various fields and industries. Here are some examples:

  • Medicine : Research is critical in developing new treatments and drugs for diseases. Researchers conduct clinical trials to test the safety and efficacy of new medications and therapies. They also study the underlying causes of diseases to find new ways to prevent or treat them.
  • Technology : Research is crucial in developing new technologies and improving existing ones. Researchers work to develop new software, hardware, and other technological innovations that can be used in various industries such as healthcare, manufacturing, and telecommunications.
  • Education : Research is essential in the field of education to develop new teaching methods and strategies. Researchers conduct studies to determine the effectiveness of various educational approaches and to identify factors that influence student learning.
  • Business : Research is critical in helping businesses make informed decisions. Market research can help businesses understand their target audience and identify trends in the market. Research can also help businesses improve their products and services.
  • Environmental Science : Research is crucial in the field of environmental science to understand the impact of human activities on the environment. Researchers conduct studies to identify ways to reduce pollution, protect natural resources, and mitigate the effects of climate change.

Goal of Research

The ultimate goal of research is to advance our understanding of the world and to contribute to the development of new theories, ideas, and technologies that can be used to improve our lives. Some more common Goals are follows:

  • Explore and discover new knowledge : Research can help uncover new information and insights that were previously unknown.
  • Test hypotheses and theories : Research can be used to test and validate theories and hypotheses, allowing researchers to refine and develop their ideas.
  • Solve practical problems: Research can be used to identify solutions to real-world problems and to inform policy and decision-making.
  • Improve understanding : Research can help improve our understanding of complex phenomena and systems, such as the human body, the natural world, and social systems.
  • Develop new technologies and innovations : Research can lead to the development of new technologies, products, and innovations that can improve our lives and society.
  • Contribute to the development of academic fields : Research can help advance academic fields by expanding our knowledge and understanding of important topics and areas of inquiry.

Importance of Research

The importance of research lies in its ability to generate new knowledge and insights, to test existing theories and ideas, and to solve practical problems.

Some of the key reasons why research is important are:

  • Advancing knowledge: Research is essential for advancing knowledge and understanding in various fields. It enables us to explore and discover new concepts, ideas, and phenomena that can contribute to scientific and technological progress.
  • Solving problems : Research can help identify and solve practical problems and challenges in various domains, such as health care, agriculture, engineering, and social policy.
  • Innovation : Research is a critical driver of innovation, as it enables the development of new products, services, and technologies that can improve people’s lives and contribute to economic growth.
  • Evidence-based decision-making : Research provides evidence and data that can inform decision-making in various fields, such as policy-making, business strategy, and healthcare.
  • Personal and professional development : Engaging in research can also contribute to personal and professional development, as it requires critical thinking, problem-solving, and communication skills.

When to use Research

Research should be used in situations where there is a need to gather new information, test existing theories, or solve problems. Some common scenarios where research is often used include:

  • Scientific inquiry : Research is essential for advancing scientific knowledge and understanding, and for exploring new concepts, theories, and phenomena.
  • Business and market analysis: Research is critical for businesses to gather data and insights about the market, customer preferences, and competition, to inform decision-making and strategy development.
  • Social policy and public administration: Research is often used in social policy and public administration to evaluate the effectiveness of programs and policies, and to identify areas where improvements are needed.
  • Healthcare: Research is essential in healthcare to develop new treatments, improve existing ones, and to understand the causes and mechanisms of diseases.
  • Education : Research is critical in education to evaluate the effectiveness of teaching methods and programs, and to develop new approaches to learning.

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Science, health, and public trust.

September 8, 2021

Explaining How Research Works

Understanding Research infographic

We’ve heard “follow the science” a lot during the pandemic. But it seems science has taken us on a long and winding road filled with twists and turns, even changing directions at times. That’s led some people to feel they can’t trust science. But when what we know changes, it often means science is working.

Expaling How Research Works Infographic en español

Explaining the scientific process may be one way that science communicators can help maintain public trust in science. Placing research in the bigger context of its field and where it fits into the scientific process can help people better understand and interpret new findings as they emerge. A single study usually uncovers only a piece of a larger puzzle.

Questions about how the world works are often investigated on many different levels. For example, scientists can look at the different atoms in a molecule, cells in a tissue, or how different tissues or systems affect each other. Researchers often must choose one or a finite number of ways to investigate a question. It can take many different studies using different approaches to start piecing the whole picture together.

Sometimes it might seem like research results contradict each other. But often, studies are just looking at different aspects of the same problem. Researchers can also investigate a question using different techniques or timeframes. That may lead them to arrive at different conclusions from the same data.

Using the data available at the time of their study, scientists develop different explanations, or models. New information may mean that a novel model needs to be developed to account for it. The models that prevail are those that can withstand the test of time and incorporate new information. Science is a constantly evolving and self-correcting process.

Scientists gain more confidence about a model through the scientific process. They replicate each other’s work. They present at conferences. And papers undergo peer review, in which experts in the field review the work before it can be published in scientific journals. This helps ensure that the study is up to current scientific standards and maintains a level of integrity. Peer reviewers may find problems with the experiments or think different experiments are needed to justify the conclusions. They might even offer new ways to interpret the data.

It’s important for science communicators to consider which stage a study is at in the scientific process when deciding whether to cover it. Some studies are posted on preprint servers for other scientists to start weighing in on and haven’t yet been fully vetted. Results that haven't yet been subjected to scientific scrutiny should be reported on with care and context to avoid confusion or frustration from readers.

We’ve developed a one-page guide, "How Research Works: Understanding the Process of Science" to help communicators put the process of science into perspective. We hope it can serve as a useful resource to help explain why science changes—and why it’s important to expect that change. Please take a look and share your thoughts with us by sending an email to  [email protected].

Below are some additional resources:

  • Discoveries in Basic Science: A Perfectly Imperfect Process
  • When Clinical Research Is in the News
  • What is Basic Science and Why is it Important?
  • ​ What is a Research Organism?
  • What Are Clinical Trials and Studies?
  • Basic Research – Digital Media Kit
  • Decoding Science: How Does Science Know What It Knows? (NAS)
  • Can Science Help People Make Decisions ? (NAS)

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8 Why Is Research Important?

[latexpage]

Learning Objectives

By the end of this section, you will be able to:

  • Explain how scientific research addresses questions about behavior
  • Discuss how scientific research guides public policy
  • Appreciate how scientific research can be important in making personal decisions

Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people’s authority, and blind luck. While many of us feel confident in our abilities to decipher and interact with the world around us, history is filled with examples of how very wrong we can be when we fail to recognize the need for evidence in supporting claims. At various times in history, we would have been certain that the sun revolved around a flat earth, that the earth’s continents did not move, and that mental illness was caused by possession ( [link] ). It is through systematic scientific research that we divest ourselves of our preconceived notions and superstitions and gain an objective understanding of ourselves and our world.

A skull has a large hole bored through the forehead.

The goal of all scientists is to better understand the world around them. Psychologists focus their attention on understanding behavior, as well as the cognitive (mental) and physiological (body) processes that underlie behavior. In contrast to other methods that people use to understand the behavior of others, such as intuition and personal experience, the hallmark of scientific research is that there is evidence to support a claim. Scientific knowledge is empirical : It is grounded in objective, tangible evidence that can be observed time and time again, regardless of who is observing.

While behavior is observable, the mind is not. If someone is crying, we can see behavior. However, the reason for the behavior is more difficult to determine. Is the person crying due to being sad, in pain, or happy? Sometimes we can learn the reason for someone’s behavior by simply asking a question, like “Why are you crying?” However, there are situations in which an individual is either uncomfortable or unwilling to answer the question honestly, or is incapable of answering. For example, infants would not be able to explain why they are crying. In such circumstances, the psychologist must be creative in finding ways to better understand behavior. This chapter explores how scientific knowledge is generated, and how important that knowledge is in forming decisions in our personal lives and in the public domain.

USE OF RESEARCH INFORMATION

Trying to determine which theories are and are not accepted by the scientific community can be difficult, especially in an area of research as broad as psychology. More than ever before, we have an incredible amount of information at our fingertips, and a simple internet search on any given research topic might result in a number of contradictory studies. In these cases, we are witnessing the scientific community going through the process of reaching a consensus, and it could be quite some time before a consensus emerges. For example, the hypothesized link between exposure to media violence and subsequent aggression has been debated in the scientific community for roughly 60 years. Even today, we will find detractors, but a consensus is building. Several professional organizations view media violence exposure as a risk factor for actual violence, including the American Medical Association, the American Psychiatric Association, and the American Psychological Association (American Academy of Pediatrics, American Academy of Child & Adolescent Psychiatry, American Psychological Association, American Medical Association, American Academy of Family Physicians, American Psychiatric Association, 2000).

In the meantime, we should strive to think critically about the information we encounter by exercising a degree of healthy skepticism. When someone makes a claim, we should examine the claim from a number of different perspectives: what is the expertise of the person making the claim, what might they gain if the claim is valid, does the claim seem justified given the evidence, and what do other researchers think of the claim? This is especially important when we consider how much information in advertising campaigns and on the internet claims to be based on “scientific evidence” when in actuality it is a belief or perspective of just a few individuals trying to sell a product or draw attention to their perspectives.

We should be informed consumers of the information made available to us because decisions based on this information have significant consequences. One such consequence can be seen in politics and public policy. Imagine that you have been elected as the governor of your state. One of your responsibilities is to manage the state budget and determine how to best spend your constituents’ tax dollars. As the new governor, you need to decide whether to continue funding the D.A.R.E. (Drug Abuse Resistance Education) program in public schools ( [link] ). This program typically involves police officers coming into the classroom to educate students about the dangers of becoming involved with alcohol and other drugs. According to the D.A.R.E. website (www.dare.org), this program has been very popular since its inception in 1983, and it is currently operating in 75% of school districts in the United States and in more than 40 countries worldwide. Sounds like an easy decision, right? However, on closer review, you discover that the vast majority of research into this program consistently suggests that participation has little, if any, effect on whether or not someone uses alcohol or other drugs (Clayton, Cattarello, & Johnstone, 1996; Ennett, Tobler, Ringwalt, & Flewelling, 1994; Lynam et al., 1999; Ringwalt, Ennett, & Holt, 1991). If you are committed to being a good steward of taxpayer money, will you fund this particular program, or will you try to find other programs that research has consistently demonstrated to be effective?

A D.A.R.E. poster reads “D.A.R.E. to resist drugs and violence.”

Watch this news report to learn more about some of the controversial issues surrounding the D.A.R.E. program.

Ultimately, it is not just politicians who can benefit from using research in guiding their decisions. We all might look to research from time to time when making decisions in our lives. Imagine you just found out that a close friend has breast cancer or that one of your young relatives has recently been diagnosed with autism. In either case, you want to know which treatment options are most successful with the fewest side effects. How would you find that out? You would probably talk with your doctor and personally review the research that has been done on various treatment options—always with a critical eye to ensure that you are as informed as possible.

In the end, research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or attitudes that may or may not be accurate. In the scientific community, facts can be established only using evidence collected through empirical research.

THE PROCESS OF SCIENTIFIC RESEARCH

Scientific knowledge is advanced through a process known as the scientific method . Basically, ideas (in the form of theories and hypotheses) are tested against the real world (in the form of empirical observations), and those empirical observations lead to more ideas that are tested against the real world, and so on. In this sense, the scientific process is circular. The types of reasoning within the circle are called deductive and inductive. In deductive reasoning , ideas are tested against the empirical world; in inductive reasoning , empirical observations lead to new ideas ( [link] ). These processes are inseparable, like inhaling and exhaling, but different research approaches place different emphasis on the deductive and inductive aspects.

A diagram has a box at the top labeled “hypothesis or general premise” and a box at the bottom labeled “empirical observations.” On the left, an arrow labeled “inductive reasoning” goes from the bottom to top box. On the right, an arrow labeled “deductive reasoning” goes from the top to the bottom box.

In the scientific context, deductive reasoning begins with a generalization—one hypothesis—that is then used to reach logical conclusions about the real world. If the hypothesis is correct, then the logical conclusions reached through deductive reasoning should also be correct. A deductive reasoning argument might go something like this: All living things require energy to survive (this would be your hypothesis). Ducks are living things. Therefore, ducks require energy to survive (logical conclusion). In this example, the hypothesis is correct; therefore, the conclusion is correct as well. Sometimes, however, an incorrect hypothesis may lead to a logical but incorrect conclusion. Consider this argument: all ducks are born with the ability to see. Quackers is a duck. Therefore, Quackers was born with the ability to see. Scientists use deductive reasoning to empirically test their hypotheses. Returning to the example of the ducks, researchers might design a study to test the hypothesis that if all living things require energy to survive, then ducks will be found to require energy to survive.

Deductive reasoning starts with a generalization that is tested against real-world observations; however, inductive reasoning moves in the opposite direction. Inductive reasoning uses empirical observations to construct broad generalizations. Unlike deductive reasoning, conclusions drawn from inductive reasoning may or may not be correct, regardless of the observations on which they are based. For instance, you may notice that your favorite fruits—apples, bananas, and oranges—all grow on trees; therefore, you assume that all fruit must grow on trees. This would be an example of inductive reasoning, and, clearly, the existence of strawberries, blueberries, and kiwi demonstrate that this generalization is not correct despite it being based on a number of direct observations. Scientists use inductive reasoning to formulate theories, which in turn generate hypotheses that are tested with deductive reasoning. In the end, science involves both deductive and inductive processes.

For example, case studies, which you will read about in the next section, are heavily weighted on the side of empirical observations. Thus, case studies are closely associated with inductive processes as researchers gather massive amounts of observations and seek interesting patterns (new ideas) in the data. Experimental research, on the other hand, puts great emphasis on deductive reasoning.

Play this “Deal Me In” interactive card game to practice using inductive reasoning.

We’ve stated that theories and hypotheses are ideas, but what sort of ideas are they, exactly? A theory is a well-developed set of ideas that propose an explanation for observed phenomena. Theories are repeatedly checked against the world, but they tend to be too complex to be tested all at once; instead, researchers create hypotheses to test specific aspects of a theory.

A hypothesis is a testable prediction about how the world will behave if our idea is correct, and it is often worded as an if-then statement (e.g., if I study all night, I will get a passing grade on the test). The hypothesis is extremely important because it bridges the gap between the realm of ideas and the real world. As specific hypotheses are tested, theories are modified and refined to reflect and incorporate the result of these tests [link] .

A diagram has four boxes: the top is labeled “theory,” the right is labeled “hypothesis,” the bottom is labeled “research,” and the left is labeled “observation.” Arrows flow in the direction from top to right to bottom to left and back to the top, clockwise. The top right arrow is labeled “use the hypothesis to form a theory,” the bottom right arrow is labeled “design a study to test the hypothesis,” the bottom left arrow is labeled “perform the research,” and the top left arrow is labeled “create or modify the theory.”

To see how this process works, let’s consider a specific theory and a hypothesis that might be generated from that theory. As you’ll learn in a later chapter, the James-Lange theory of emotion asserts that emotional experience relies on the physiological arousal associated with the emotional state. If you walked out of your home and discovered a very aggressive snake waiting on your doorstep, your heart would begin to race and your stomach churn. According to the James-Lange theory, these physiological changes would result in your feeling of fear. A hypothesis that could be derived from this theory might be that a person who is unaware of the physiological arousal that the sight of the snake elicits will not feel fear.

A scientific hypothesis is also falsifiable , or capable of being shown to be incorrect. Recall from the introductory chapter that Sigmund Freud had lots of interesting ideas to explain various human behaviors ( [link] ). However, a major criticism of Freud’s theories is that many of his ideas are not falsifiable; for example, it is impossible to imagine empirical observations that would disprove the existence of the id, the ego, and the superego—the three elements of personality described in Freud’s theories. Despite this, Freud’s theories are widely taught in introductory psychology texts because of their historical significance for personality psychology and psychotherapy, and these remain the root of all modern forms of therapy.

(a)A photograph shows Freud holding a cigar. (b) The mind’s conscious and unconscious states are illustrated as an iceberg floating in water. Beneath the water’s surface in the “unconscious” area are the id, ego, and superego. The area just below the water’s surface is labeled “preconscious.” The area above the water’s surface is labeled “conscious.”

In contrast, the James-Lange theory does generate falsifiable hypotheses, such as the one described above. Some individuals who suffer significant injuries to their spinal columns are unable to feel the bodily changes that often accompany emotional experiences. Therefore, we could test the hypothesis by determining how emotional experiences differ between individuals who have the ability to detect these changes in their physiological arousal and those who do not. In fact, this research has been conducted and while the emotional experiences of people deprived of an awareness of their physiological arousal may be less intense, they still experience emotion (Chwalisz, Diener, & Gallagher, 1988).

Scientific research’s dependence on falsifiability allows for great confidence in the information that it produces. Typically, by the time information is accepted by the scientific community, it has been tested repeatedly.

Visit this website to apply the scientific method and practice its steps by using them to solve a murder mystery, determine why a student is in trouble, and design an experiment to test house paint.

Scientists are engaged in explaining and understanding how the world around them works, and they are able to do so by coming up with theories that generate hypotheses that are testable and falsifiable. Theories that stand up to their tests are retained and refined, while those that do not are discarded or modified. In this way, research enables scientists to separate fact from simple opinion. Having good information generated from research aids in making wise decisions both in public policy and in our personal lives.

Review Questions

Scientific hypotheses are ________ and falsifiable.

________ are defined as observable realities.

Scientific knowledge is ________.

A major criticism of Freud’s early theories involves the fact that his theories ________.

  • were too limited in scope
  • were too outrageous
  • were too broad
  • were not testable

Critical Thinking Questions

In this section, the D.A.R.E. program was described as an incredibly popular program in schools across the United States despite the fact that research consistently suggests that this program is largely ineffective. How might one explain this discrepancy?

There is probably tremendous political pressure to appear to be hard on drugs. Therefore, even though D.A.R.E. might be ineffective, it is a well-known program with which voters are familiar.

The scientific method is often described as self-correcting and cyclical. Briefly describe your understanding of the scientific method with regard to these concepts.

This cyclical, self-correcting process is primarily a function of the empirical nature of science. Theories are generated as explanations of real-world phenomena. From theories, specific hypotheses are developed and tested. As a function of this testing, theories will be revisited and modified or refined to generate new hypotheses that are again tested. This cyclical process ultimately allows for more and more precise (and presumably accurate) information to be collected.

Personal Application Questions

Healthcare professionals cite an enormous number of health problems related to obesity, and many people have an understandable desire to attain a healthy weight. There are many diet programs, services, and products on the market to aid those who wish to lose weight. If a close friend was considering purchasing or participating in one of these products, programs, or services, how would you make sure your friend was fully aware of the potential consequences of this decision? What sort of information would you want to review before making such an investment or lifestyle change yourself?

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Research Impact pp 1–15 Cite as

Research Impact: The What, Why, When and How

  • Hugh P. McKenna   ORCID: orcid.org/0000-0003-4916-6602 2  
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In this opening chapter, readers will be introduced to the attainment and assessment of research impact. The traditional approach to research assessment will be described briefly and how more active and proactive means of achieving impact have developed. It is a given that researchers have not grasped the importance of impact voluntarily. Rather, various incentives encouraged them to pursue research impact from their projects. These included the emphasis that funding bodies placed on pathways to impact and the drive within universities for a third funding stream through technology and knowledge transfer. However, it was the United Kingdom’s Research Excellence Framework that concentrated the minds of researchers and university leaders on research impact. This chapter will introduce the REF structures and processes and pay specific attention to the reach and significance of impact.

We grow no food on campus, so like every poet, priest or potter…, we must explain why we have faith in the usefulness of what we do provide (Gray and Gray [ 1 ]).

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what is important of research

Home Market Research

What is Research: Definition, Methods, Types & Examples

What is Research

The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.

Content Index

What is Research?

What are the characteristics of research.

  • Comparative analysis chart

Qualitative methods

Quantitative methods, 8 tips for conducting accurate research.

Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research , and deductive methods are more commonly associated with quantitative analysis .

Research is conducted with a purpose to:

  • Identify potential and new customers
  • Understand existing customers
  • Set pragmatic goals
  • Develop productive market strategies
  • Address business challenges
  • Put together a business expansion plan
  • Identify new business opportunities
  • Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
  • The analysis is based on logical reasoning and involves both inductive and deductive methods.
  • Real-time data and knowledge is derived from actual observations in natural settings.
  • There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
  • It creates a path for generating new questions. Existing data helps create more research opportunities.
  • It is analytical and uses all the available data so that there is no ambiguity in inference.
  • Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.

What is the purpose of research?

There are three main purposes:

  • Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory data analysis process lays the foundation for more conclusive data collection and analysis.

LEARN ABOUT: Descriptive Analysis

  • Descriptive: It focuses on expanding knowledge on current issues through a process of data collection. Descriptive research describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company profit.

LEARN ABOUT: Best Data Collection Tools

  • Explanatory: Causal research or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.

Here is a comparative analysis chart for a better understanding:

It begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.

When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires . You can use this data to make smart decisions about your marketing strategies to position your business effectively.

To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized data repository .

Types of research methods and Examples

what is research

Research methods are broadly classified as Qualitative and Quantitative .

Both methods have distinctive properties and data collection methods .

Qualitative research is a method that collects data using conversational methods, usually open-ended questions . The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

  • One-to-one Interview
  • Focus Groups
  • Ethnographic studies
  • Text Analysis

Quantitative methods deal with numbers and measurable forms . It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.

Types of quantitative methods include:

  • Survey research
  • Descriptive research
  • Correlational research

LEARN MORE: Descriptive Research vs Correlational Research

Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

  • Valid – founded, logical, rigorous, and impartial.
  • Accurate – free of errors and including required details.
  • Reliable – other people who investigate in the same way can produce similar results.
  • Timely – current and collected within an appropriate time frame.
  • Complete – includes all the data you need to support your business decisions.

Gather insights

What is a research - tips

  • Identify the main trends and issues, opportunities, and problems you observe. Write a sentence describing each one.
  • Keep track of the frequency with which each of the main findings appears.
  • Make a list of your findings from the most common to the least common.
  • Evaluate a list of the strengths, weaknesses, opportunities, and threats identified in a SWOT analysis .
  • Prepare conclusions and recommendations about your study.
  • Act on your strategies
  • Look for gaps in the information, and consider doing additional inquiry if necessary
  • Plan to review the results and consider efficient methods to analyze and interpret results.

Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.

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what is important of research

What is the importance of research in everyday life?

British university

Chemotherapy. Browsing the internet. Predicting hurricanes and storms. What do these things have in common? For one, they all exhibit the importance of research in everyday life; we would not be able to do these today without preceding decades of trial and error. Here are three top reasons we recognise the importance of research in everyday life, and why it is such an integral part of higher education today.

Research increases the quality of life

According to Universities Canada , “Basic research has led to some of the most commercially successful and life-saving discoveries of the past century, including the laser, vaccines and drugs, and the development of radio and television.” Canadian universities, for example, are currently studying how technology can help breed healthier livestock, how dance can provide long-term benefits to people living with Parkinson’s, and how to tackle affordable student housing in Toronto.

We know now that modern problems require modern solutions. Research is a catalyst for solving the world’s most pressing issues, the complexity of which evolves over time. The entire wealth of research findings throughout history has led us to this very point in civilisation, which brings us to the next reason why research matters.

importance of research

What does a university’s research prowess mean for you as a student? Source: Shutterstock

Research empowers us with knowledge

Though scientists carry out research, the rest of the world benefits from their findings. We get to know the way of nature, and how our actions affect it. We gain a deeper understanding of people, and why they do the things they do. Best of all, we get to enrich our lives with the latest knowledge of health, nutrition, technology, and business, among others.

On top of that, reading and keeping up with scientific findings sharpen our own analytical skills and judgment. It compels us to apply critical thinking and exercise objective judgment based on evidence, instead of opinions or rumours. All throughout this process, we are picking up new bits of information and establishing new neural connections, which keeps us alert and up-to-date.

Research drives progress forward

Thanks to scientific research, modern medicine can cure diseases like tuberculosis and malaria. We’ve been able to simplify vaccines, diagnosis, and treatment across the board. Even COVID-19 — a novel disease — could be studied based on what is known about the SARS coronavirus. Now, the vaccine Pfizer and BioNTech have been working on has proven 90% effective at preventing COVID-19 infection.

Mankind has charted such progress thanks to the scientific method. Beyond improving healthcare, it is also responsible for the evolution of technology, which in turn guides the development of almost every other industry in the automation age. The world is the way it is today because academics throughout history have relentlessly sought answers in their laboratories and faculties; our future depends on what we do with all this newfound information.

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The Importance of Research—A Student Perspective

Rachel arena.

grid.252546.20000000122978753Department of Psychology, Auburn University, Magnolia Street and Duncan Drive and West Thatch Ave, Auburn, AL 36849 USA

Sheridan Chambers

Angelyn rhames, katherine donahoe.

As students, we will focus on the importance of an objective ranking system, research, and mentorship to an applicant. We will address points raised in the (Behavior Analysis In Practice 8(1):7–15, 2015) article as well as debate the usefulness of proposed standards of objective ranking.

A Student’s Perspective on Research

A little more than a year ago each of us was madly scrambling to negotiate the process of graduate program admissions. Like many people who go to graduate school, each of us had some history of viewing academic efforts through the lens of “too much is never enough,” and we applied our obsessive habits to the challenge of gathering information about graduate programs. We pored over Web sites and printed brochures. We stalked program faculty at conferences, via email and phone, and during campus visits. We talked to trusted mentors about the programs they respected. When in professional settings, we tried to find out where people who impressed us had attended graduate school, and we sometimes eavesdropped on strangers’ conversations for potentially valuable tidbits about the graduate programs they were considering.

Based on this chaotic and exhausting experience, we agree with Dixon et al. ( 2015 ) that consumers in our field need standardized information about the relative merits of graduate programs in applied behavior analysis (ABA). When we began the process of screening graduate programs, we knew that we were uninformed but we were less sure about what we needed to learn to become better consumers. We suspect that, like us, most college seniors find it difficult to know what aspects of a graduate program are crucial to the training of highly qualified ABA practitioners. To us, the most important contribution of Dixon et al. ( 2015 ) was to emphasize that our field should not abandon students to an uncertain process of self-education.

We agree with Dixon et al. ( 2015 ) that our field is better equipped than outside bodies (e.g., U.S. News & World Report ) to determine what constitutes top-quality graduate training. We were aware that the Behavior Analysis Certification Board publishes the rates at which graduates of various programs pass its certification exam, and we considered this information during our respective searches. Even as undergraduates, however, we knew that there is more to being a capable practitioner than simply passing the certification exam, and we would have appreciated much more guidance from our field than we received.

In the absence of standardized, objective information about graduate programs, prospective graduate students have to rely heavily on hearsay. As we gathered information on program reputations from mentors and colleagues, it occurred to us that this information sometimes says as much about the person providing it as about graduate programs themselves. We learned that some people are impressed by graduate programs that have a reputation for highly selective admissions, but we were not sure how or whether this predicted the quality of training that we could hope to receive. We learned that certain mentors thought highly of certain programs, but different people thought highly of different programs, and it was not always obvious how these opinions related to specific features of the training offered by the programs. We weren’t always sure whether the opinions were generic or had been offered with our individual needs and interests in mind.

Among the features of graduate programs that interested us was the type and degree of emphasis on research. Here, a few words of explanation will provide context for our perspective. As undergraduates, we learned to value evidence-based practices, data-based case management, and the science-based critical thinking that should guide clinical case management. But each of us decided to seek graduate training not just to apply current best practices; we also wanted to contribute to clinical innovation (e.g., Critchfield 2015 ). For various reasons, none of us wished to conduct research for a living, and we chose our program at Auburn University in part because its accelerated, 12-month, non-thesis curriculum would get us swiftly into the workplace where we knew, from past field experiences, our main reinforcers are to be found. Still, program research emphasis was important to us.

Unfortunately, far too much time and effort was required for us to understand that different programs have different types of research emphases. “Research training” comprises not a single repertoire but many. One involves conducting research. Another involves locating and consuming available research on a topic of interest. Yet, another involves translating from research findings in order to develop innovative interventions (Critchfield 2015 ; Critchfield & Reed, 2005 ). It is here that we would quibble with the position of Dixon et al. ( 2015 ), which suggests a one-size-fits-all approach to assessing the research climate at ABA graduate programs.

In order to gain insight about the research environment in graduate programs, undergraduates often compare their own research interests to those of faculty as described on program web sites and as illustrated in published articles. This comparison is most relevant to students who seek to become independent researchers. Our own goal is to become life-long consumers of research. It may not be the full-time job of Masters-level practitioners to conduct research, but in a field that is growing quickly it is pivotal that people like us not be limited to the state of our field’s knowledge at the time we take a certification exam. We need skills for tracking scholarly developments across the full breath of our careers.

We agree with Dixon et al. ( 2015 ) that it is helpful for ABA program faculty to maintain active research programs, but our concern is with what program graduates are able to do with the fruits of research, not how many articles a faculty member can publish. It has been suggested that the process of developing effective and transportable interventions from research findings requires a skill set that is independent of either conducting research or implementing existing interventions (e.g., Critchfield 2015 ; Critchfield and Reed, 2005 ). No skill set seems more relevant to our lifelong professional development.

Yes, we want to learn how to read and critically evaluate research, but we want to learn to do this from faculty who know how to translate and who care about helping us to become translators. Our ideal ABA program faculty member will have the time and inclination to focus on this. We want mentors who can conduct research, but more importantly who will discuss research with us on a regular basis and explore with us how research findings relate to the behavioral processes operating in practice settings. We want mentors whose skills and schedules allow them to provide on-site clinical supervision through which the connections between research and practice can be drawn explicitly.

While we applaud the efforts of Dixon et al. ( 2015 ) to rank ABA graduate programs in terms of program research climate, we stress that this climate has multiple facets. We represent a category of consumer who cares very much about our field’s research foundations, but we wish to harness rather than add to those foundations. Faculty publication counts may not be the best measure of a program’s ability to help us to this. Unfortunately, the program attributes that we particularly value are hard to quantify and thus will be difficult to incorporate into an objective system for ranking programs. Yet, if the purpose of rankings is to assist consumers (Dixon et al., 2015 ), then the needs of consumers like us should not be ignored.

Contributor Information

Rachel Arena, Email: ude.nrubua@0200azr .

Sheridan Chambers, Email: ude.nrubua@5400cms .

Angelyn Rhames, Email: ude.nrubua@7400rza .

Katherine Donahoe, Email: ude.nrubua@4200drk .

  • Critchfield TS. What counts as high-quality practitioner training in applied behavior analysis? Behavior Analysis In Practice. 2015; 8 (1):3–6. doi: 10.1007/s40617-015-0049-0. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
  • Critchfield TS, Reed DD. Conduits of translation in behavior-science bridge research. In: Burgos JE, Ribes E, editors. Theory, basic and applied research, and technological applications in behavior science: Conceptual and methodological issues. Guadalajara, Mexico: University of Guadalajara Press; 2005. pp. 45–84. [ Google Scholar ]
  • Dixon MR, Reed DD, Smith T, Belisle J, Jackson RE. Research rankings of behavior analytic graduate training programs and their faculty. Behavior Analysis In Practice. 2015; 8 (1):7–15. doi: 10.1007/s40617-015-0057-0. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]

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Six Reasons Why Research is Important

Importance of internet Research

Everyone conducts research in some form or another from a young age, whether news, books, or browsing the Internet. Internet users come across thoughts, ideas, or perspectives - the curiosity that drives the desire to explore. However, when research is essential to make practical decisions, the nature of the study alters - it all depends on its application and purpose. For instance, skilled research offered as a  research paper service  has a definite objective, and it is focused and organized. Professional research helps derive inferences and conclusions from solving problems. visit the HB tool services for the amazing research tools that will help to solve your problems regarding the research on any project.

What is the Importance of Research?

The primary goal of the research is to guide action, gather evidence for theories, and contribute to the growth of knowledge in data analysis. This article discusses the importance of research and the multiple reasons why it is beneficial to everyone, not just students and scientists.

On the other hand, research is important in business decision-making because it can assist in making better decisions when combined with their experience and intuition.

Reasons for the Importance of Research

  • Acquire Knowledge Effectively
  • Research helps in problem-solving
  • Provides the latest information
  • Builds credibility
  • Helps in business success
  • Discover and Seize opportunities

1-  Acquire Knowledge Efficiently through Research

The most apparent reason to conduct research is to understand more. Even if you think you know everything there is to know about a subject, there is always more to learn. Research helps you expand on any prior knowledge you have of the subject. The research process creates new opportunities for learning and progress.

2- Research Helps in Problem-solving

Problem-solving can be divided into several components, which require knowledge and analysis, for example,  identification of issues, cause identification,  identifying potential solutions, decision to take action, monitoring and evaluation of activity and outcomes.

You may just require additional knowledge to formulate an informed strategy and make an informed decision. When you know you've gathered reliable data, you'll be a lot more confident in your answer.

3- Research Provides the Latest Information

Research enables you to seek out the most up-to-date facts. There is always new knowledge and discoveries in various sectors, particularly scientific ones. Staying updated keeps you from falling behind and providing inaccurate or incomplete information. You'll be better prepared to discuss a topic and build on ideas if you have the most up-to-date information. With the help of tools and certifications such as CIRS , you may learn internet research skills quickly and easily. Internet research can provide instant, global access to information.

4- Research Builds Credibility

Research provides a solid basis for formulating thoughts and views. You can speak confidently about something you know to be true. It's much more difficult for someone to find flaws in your arguments after you've finished your tasks. In your study, you should prioritize the most reputable sources. Your research should focus on the most reliable sources. You won't be credible if your "research" comprises non-experts' opinions. People are more inclined to pay attention if your research is excellent.

5-  Research Helps in Business Success

R&D might also help you gain a competitive advantage. Finding ways to make things run more smoothly and differentiate a company's products from those of its competitors can help to increase a company's market worth.

6-  Research Discover and Seize Opportunities

People can maximize their potential and achieve their goals through various opportunities provided by research. These include getting jobs, scholarships, educational subsidies, projects, commercial collaboration, and budgeted travel. Research is essential for anyone looking for work or a change of environment. Unemployed people will have a better chance of finding potential employers through job advertisements or agencies. 

How to Improve Your Research Skills

Start with the big picture and work your way down.

It might be hard to figure out where to start when you start researching. There's nothing wrong with a simple internet search to get you started. Online resources like Google and Wikipedia are a great way to get a general idea of a subject, even though they aren't always correct. They usually give a basic overview with a short history and any important points.

Identify Reliable Source

Not every source is reliable, so it's critical that you can tell the difference between the good ones and the bad ones. To find a reliable source, use your analytical and critical thinking skills and ask yourself the following questions: Is this source consistent with other sources I've discovered? Is the author a subject matter expert? Is there a conflict of interest in the author's point of view on this topic?

Validate Information from Various Sources

Take in new information.

The purpose of research is to find answers to your questions, not back up what you already assume. Only looking for confirmation is a minimal way to research because it forces you to pick and choose what information you get and stops you from getting the most accurate picture of the subject. When you do research, keep an open mind to learn as much as possible.

Facilitates Learning Process

Learning new things and implementing them in daily life can be frustrating. Finding relevant and credible information requires specialized training and web search skills due to the sheer enormity of the Internet and the rapid growth of indexed web pages. On the other hand, short courses and Certifications like CIRS make the research process more accessible. CIRS Certification offers complete knowledge from beginner to expert level. You can become a Certified Professional Researcher and get a high-paying job, but you'll also be much more efficient and skilled at filtering out reliable data. You can learn more about becoming a Certified Professional Researcher.

Stay Organized

You'll see a lot of different material during the process of gathering data, from web pages to PDFs to videos. You must keep all of this information organized in some way so that you don't lose anything or forget to mention something properly. There are many ways to keep your research project organized, but here are a few of the most common:  Learning Management Software , Bookmarks in your browser, index cards, and a bibliography that you can add to as you go are all excellent tools for writing.

Make Use of the library's Resources

If you still have questions about researching, don't worry—even if you're not a student performing academic or course-related research, there are many resources available to assist you. Many high school and university libraries, in reality, provide resources not only for staff and students but also for the general public. Look for research guidelines or access to specific databases on the library's website. Association of Internet Research Specialists enjoys sharing informational content such as research-related articles , research papers , specialized search engines list compiled from various sources, and contributions from our members and in-house experts.

of Conducting Research

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What is the Importance of Research in Education

Table of Contents

As students begin on their educational journey, they often encounter the term “research” as a fundamental aspect of their academic experience. But what exactly is the importance of research in education? In this blog, we’ll see the importance of educational research and its profound impact on student learning, teaching methods, critical thinking skills, and the broader landscape of higher education.

What is Educational Research?

Educational research is a systematic process of investigating, exploring, and analyzing educational phenomena to gain insights, improve practices, and contribute to the knowledge base in the field of education. It involves the application of various research methodologies to address questions related to teaching, learning, curriculum development, and educational policies.

A boy is doing research from book

Educational research encompasses both qualitative and quantitative approaches, offering a comprehensive understanding of educational issues. Qualitative research focuses on exploring the complexities of human behavior and experiences, while quantitative research employs statistical methods to analyze numerical data, providing a more structured and measurable perspective.

Importance of Research in Education as a Student

The importance of research in the field of education cannot be emphasized enough. It’s like a big important block that helps make education better, encourages new ideas, and decides how learning will be in the future. To continually refine teaching methods, enhance educational outcomes, and prepare students for a lifetime of critical thinking and inquiry, educators need to conduct research . Educational research is a dynamic force that continually refines teaching methods, enhances educational outcomes, and prepares students for a lifetime of critical thinking and inquiry.

The importance of research in education as a student is crucial for several reasons. First and foremost, it helps you gain a deeper understanding of the topics you’re studying. Instead of just memorizing facts, research allows you to explore different perspectives, analyze information, and form your own opinions.

This not only helps you excel academically but also prepares you for real-life situations where critical thinking and problem-solving skills are essential. Similarly, the benefits of educational research for teachers are immense as it enables them to stay updated with the latest teaching methodologies, strategies, and best practices, ultimately enhancing their effectiveness in the classroom.

Additionally, research enables you to stay updated with the latest developments in your field of study. Education is constantly evolving, and conducting research helps you stay ahead by learning about new theories, discoveries, and advancements. This knowledge not only enriches your learning experience but also enhances your credibility as a student.

Types of Educational Research

Educational research can take various forms, each serving a unique purpose in contributing to the educational landscape. Here are the following types of educational research:

Descriptive research

Descriptive research seeks to provide a detailed account of educational phenomena, helping researchers understand and explain specific aspects of the learning environment.

Exploratory research

Exploratory research aims to identify new educational trends or issues, paving the way for further investigation.

Experimental research

Experimental research involves controlled experiments to test the effectiveness of educational interventions, offering evidence-based insights into teaching methodologies.

5 Importance of Educational Research

Here are the following major 5 importance of educational research:

i. Improving Teaching Methods:

Educational research helps teachers find better ways to teach students. By studying different methods and strategies, teachers can understand what works best for different learners.

ii. Enhancing Learning Outcomes:

Research in education helps us understand how students learn and what factors influence their learning. This knowledge can be used to design curriculum and activities that improve learning outcomes for students.

iii. Identifying Problems:

Through research, we can identify issues and challenges in the education system. This could include things like gaps in learning, disparities in access to education, or ineffective teaching practices. Once these problems are identified, solutions can be developed to address them.

iv. Informing Policy:

Educational research provides evidence that policymakers can use to make decisions about education policies and practices. For example, research might show that certain teaching methods are more effective than others, leading policymakers to implement changes in curriculum or teacher training programs.

v. Continuous Improvement:

By continuously conducting research and evaluating educational practices, we can ensure that the education system is always improving. This means better outcomes for students and a more effective education system overall.

What is the Purpose of Educational Research?

The primary purpose of educational research is to advance knowledge and improve educational practices. It seeks to answer questions, solve problems, and contribute to the ongoing development of effective teaching and learning strategies. Educational research serves as a guiding light for educators, policymakers, and students alike, offering evidence-based insights that drive positive change in the educational landscape.

10 Reasons Why Educational Research is Important for Students

Here are the following 10 reasons why educational research is important for students:

i. Informed Decision-Making:

Educational research provides evidence-based information that helps educators, policymakers, and administrators make informed decisions about curriculum design, teaching methods, and educational policies, ensuring that choices are grounded in data rather than assumptions.

ii. Effective Teaching Strategies:

Research helps identify and validate effective teaching strategies, enabling educators to adopt methods that have been proven to enhance student engagement, understanding, and retention of information.

iii. Tailored Learning Approaches:

By understanding diverse learning styles and preferences, educational research assists in the development of tailored learning approaches that address individual student needs, promoting inclusivity and a more personalized educational experience.

iv. Continuous Improvement:

Ongoing research contributes to the continuous improvement of educational systems, allowing for the identification and correction of weaknesses or inefficiencies in teaching methods, curriculum, and assessment practices.

v. Student Achievement:

Research helps identify factors that contribute to student success, allowing educators to focus on strategies and interventions that positively impact academic achievement and overall student well-being.

vi. Innovation in Education:

Educational research fosters innovation by exploring new technologies, teaching methods, and approaches to learning. This innovation can lead to the development of more engaging and effective educational experiences for students.

vii. Addressing Educational Inequities:

Research can uncover disparities in educational opportunities and outcomes, helping policymakers and educators develop targeted interventions to address issues of equity and promote equal access to quality education for all students.

viii. Professional Development:

Educators can benefit from research findings by incorporating them into their professional development activities. This ensures that teachers stay informed about the latest advancements in educational theory and practice.

ix. Parent and Community Engagement:

Research can facilitate better communication between schools, parents, and the community by providing evidence-based insights into the educational process. This engagement is crucial for fostering a supportive learning environment.

x. Global Competitiveness:

In an increasingly interconnected world, educational research helps identify the skills and knowledge areas that are crucial for students to compete globally. This ensures that education systems prepare students for the challenges and opportunities of the modern workforce.

In conclusion, the importance of research in education goes beyond the limitations of the classroom. It is a dynamic force that empowers students to become critical thinkers, fosters a culture of inquiry, and contributes to the continuous improvement of educational practices.

As students embrace research, they not only enhance their academic journey but also lay the foundation for a future where learning is a lifelong pursuit. Educational research is not just a requirement; it is a gateway to unlocking the full potential of students and shaping the landscape of education for generations to come. So, let the journey of research begin, as it unfolds a world of possibilities for students on their educational journey.

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8 Reasons Why Research is Important and Steps to Conduct Research

Research is a vital component of today’s society and significantly impacts our lives. It is impossible to exaggerate the importance of research since it gives us important knowledge and insights into various facets of life. 

Research greatly influences our daily lives, from understanding diseases and discovering treatments to creating new technologies and inventions. However, this article will discuss eight factors that make research important and how it affects society. 

So, why is research important? Let’s get into the article to discover the answer to your question.

Table of Contents

Importance of Research

There are several reasons why research is important. In every aspect of our lives, research plays a vital role. These aspects may include:

  • Making informed decisions, 
  • Advancing technology and innovation, 
  • Resolving real-world issues, 
  • Enhancing education and learning, 
  • Promoting economic growth, and 
  • Ensuring that facts support laws and policies. 

Moreover, researchers can find new knowledge that advances our understanding of a particular topic by performing in-depth examinations and experiments. We may use this information to address problems in the real world and apply it to various sectors, including social sciences and medicine. 

We can make wiser decisions regarding our health, finances, and other matters because of the accurate and dependable knowledge we receive through research.

Why Research Matters: Uncovering the Top 8 Reasons

This section will cover the top reasons for the importance of research. Let’s get in to explore!

1. Acquire Knowledge Effectively

Research is a good method of learning about a certain subject. Researchers conduct lengthy studies and experiments to get insightful findings and collect and analyze data. By providing us deeper understanding and knowledge about the topic, this process helps us make better judgments. 

Whether you are a professional, a student, or just someone interested, research is a great way to learn new things and expand your knowledge.

2. Helps in Problem-Solving

Real-world problem-solving heavily relies on research. Researchers perform studies and experiments to determine the underlying causes of a certain problem and create methods to solve it. 

For example, social science research has assisted in addressing challenges like poverty, injustice, and prejudice, while medical research has contributed to discovering vaccinations and life-saving therapies. 

Research aids us in addressing some of the most difficult issues our society is now experiencing by offering answers supported by evidence.

3. Provides the Latest Information

Research gives us the most recent and accurate information about a given subject. Researchers revise their studies to account for changes when new revelations and data are discovered. 

This guarantees that we consistently use the most up-to-date and trustworthy information, enabling us to make better and more informed decisions. In order to succeed, you need to have access to the most recent knowledge, regardless of your line of work, whether it is business, school, or anything else.

4. Builds Credibility

Building credibility in your profession via research is beneficial. You show your knowledge and competence on a subject when you undertake research and publish your results. 

This might offer new professional growth and development prospects by establishing you as an authority in your sector. Furthermore, you demonstrate your dedication to accuracy and dependability by relying on evidence-based information, further boosting your credibility .

5. Helps in Business Success 

Businesses must conduct research if they want to succeed. Companies may find new possibilities, comprehend customer preferences, and create development plans by performing market research . 

Research also aids in spotting emerging trends and technology that might provide companies with a competitive edge. Research enables businesses to remain ahead of the curve and achieve long-term success by investing.

6. Discover and Seize Opportunities

Want to get benefits from new opportunities? Say yes to research. 

Finding and taking advantage of new opportunities is made easier by research. Research may assist you in spotting new trends and potential development areas, whether you are an entrepreneur, a student, or a professional. 

Keeping up with the most recent research will enable you to spot fresh chances for professional and personal growth, which will help you realize your objectives.

7. Introduces You to New Ideas

Another reason for the importance of research is it introduces you to various new ideas. You learn new concepts and methods of thinking through research. 

You can discover multiple theories, thoughts, and problem-solving methods by reading research papers and publications. This can deepen your comprehension of a topic and present fresh professional and personal development opportunities.

Let’s say you are an Instagram influencer and want new content ideas. By thoroughly researching new trends and problems people face nowadays, you will get multiple ideas for your content. 

8. Helps You to Reach People

Research makes reaching people and understanding their thoughts, attitudes, and behaviors possible. Researchers can gather data and use it to analyze it to acquire insights into the beliefs and attitudes of various groups of people by researching a certain issue. 

This information helps in understanding how and why individuals make decisions. Additionally, research can be used to identify consumer needs and preferences, allowing businesses to create targeted marketing campaigns.

Overall, research is a wonderful tool for interacting with people since it allows us to understand them better and make decisions based on their thoughts and feedback.

How to Improve Your Research Skills

As research is vital in every field, it is also an important task to improve your research skills. In this section, we will discover all the tips and tricks for mastering and making the most out of your research skills . 

1. Start with a Big Picture and Make Work Your Way Down

A clear idea of the larger picture is one of the most critical parts of conducting research. This entails having a wide awareness of the issue under consideration and the context in which it exists. 

Beginning with the large picture and working your way down might assist you in identifying the essential concepts and ideas most important to your research issue. Consider the situation where you are researching the impact of social media on mental health. In such a scenario, you may begin by studying the origins and development of social media, as well as its various uses and negative effects. 

You may then focus on certain platforms and their impact on mental health. However, you can find the most relevant sources of information and ensure your research is thorough and well-informed by having a clear awareness of the broader picture.

2. Identify Reliable Sources

Finding trustworthy sources of information is the next step after having a firm grasp of the larger picture. Peer-reviewed publications published by respected publishers and founded on reliable research methodologies are considered reliable. 

There are several methods for locating reliable sources of information. One of the most effective approaches is utilizing academic databases like JSTOR, Google Scholar, and PubMed.

These databases enable you to look for publications that have undergone peer review and have been issued by respectable publishers. To find trustworthy information sources, you may also speak with subject-respective experts, librarians, and other experts in your industry.

3. Validate Information from Multiple Sources

The next step is to validate the data you acquired from multiple sources after identifying your information sources. To make sure the data you’ve obtained from various sources is reliable and consistent, you should compare and contrast it.

Searching for confirming evidence from several sources is one technique to verify the information. Similar findings from several sources increase the likelihood that the data is accurate. 

To confirm that the writers of the sources you are utilizing are competent to write on the subject, you may also verify their qualifications and experience.

4. Take in New Information

Constantly absorbing fresh information is another important component of strengthening your research abilities. This entails staying up-to-date with the most recent findings and advancements inside and outside your profession. 

Reading blogs, signing up for academic journals and newsletters, attending conferences, and taking seminars are all fantastic methods to keep up with the most recent developments and trends in your profession.

5. Stay Organized  

Keeping organized is one of the most important aspects of conducting research. This entails recording the sources you have used, making notes, and putting your thoughts and ideas in a simple structure to find and comprehend.

By making it simple to save and manage sources, create citations and bibliographies, and make notes on the sources you have used, using a citation manager like Mendeley, EndNote, or Zotero may help you keep organized. 

You can also organize your thoughts and ideas to access and comprehend them by generating an outline or mind map. This helps you in staying on course and ensuring that your research is thorough and organized.

Steps to Conduct Research for Beginners

For new researchers, doing research may be a difficult task. However, it can be a rewarding and enjoyable experience with the right approach and mindset. 

Here are some steps that new researchers can take to conduct effective research:

1. Define Your Research Question

Defining your research question is the initial stage in every research project. It must be precise, understandable, and comprehensible. You may stay focused and be guided through the research process using a solid research question.

2. Conduct a Literature Review

It’s very important to perform a literature review before beginning your research. To do this, you must locate and read the relevant literature on the subject of your study. It can support your study and help you find gaps in existing knowledge and possible research avenues.

3. Choose Your Research Methodology

There are various research methodologies you can use in your research. These may include: 

  • Interviews, 
  • Experiments, and 
  • Case studies. 

Selecting the technique that best suits your research topic is important to guarantee that you gather the data you need to answer your research question.

4. Collect and Analyze Data

Data collection may begin once your research topic has been established, a literature review has been completed, and your methodology has been decided upon. This includes gathering and recording data from various sources, including surveys, interviews, and experiments.

After gathering data, you must analyze it to conclude your research topic. Depending on the data you have gathered, you may need to employ statistical analysis, coding, or other procedures.

5. Interpret Your Results

Following data analysis, it’s critical to interpret your findings. This entails interpreting the information and coming to conclusions that address your research issue. When interpreting your results, it’s crucial to be unbiased and objective.

6. Communicate Your Findings

Sharing your results is the last stage. This entails succinctly and clearly articulating your study topic, technique, data gathering, analysis, and interpretation. To display your findings, you can utilize a variety of forms, including reports, presentations, and articles.

Although it requires patience, focus, and critical thinking, conducting research can be rewarding and interesting.

Why is Marketing Research Important?

Any company that wants to succeed in today’s competitive business environment must invest in marketing research. It entails compiling and evaluating data on customers, rivals, and the market at large. 

This information is utilized to create efficient marketing plans, enhance goods and services, and make wise business decisions.

1. Better Business-Client Understanding  

The ability to better understand clients is one of the main benefits of marketing research for firms. Businesses can discover patterns and trends that might guide their marketing strategy by gathering data on customer behavior, preferences, and attitudes. 

For instance, if a company discovers that a substantial portion of its clients favors eco-friendly items, it may utilize this knowledge to create and promote goods that satisfy this need.

2. It Helps in Staying Competitive

By monitoring the tactics and products of rival companies, marketing research also helps organizations stay competitive. Businesses can find ways to set themselves apart and obtain a competitive edge by examining the strengths and shortcomings of their rivals.

3. It Helps in Identifying Potential Risks

Additionally, marketing research can assist companies in identifying and reducing potential risks. Businesses may foresee prospective market shifts and modify their plans appropriately by gathering data on market trends and customer behavior. 

This can help them avoid expensive errors and adjust rapidly to evolving situations.

In conclusion, research is important in many facets of life, whether for personal or professional reasons. It is impossible to neglect the importance of research since it gives us the knowledge and information we need to solve issues, innovate, and make wise decisions. 

By strengthening our research abilities, we can efficiently acquire and analyze data, maintain organization, and utilize priceless resources like libraries and specialists. 

Moreover, research is useful in marketing because it helps companies understand their customers, assess the success of their marketing campaigns, and spot possible dangers. Research is an effective instrument that we may use to further our objectives and improve the world.

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Do research responsibly and ethically on marginalized communities such as LGBTQ+ people

Working together while recognizing each other’s strengths is how we create equitable and impactful community change..

Finn Shelp-Peck is the transgender and gender expansive justice specialist at inclusion tennessee who moved from North Carolina to Nashville in 2022 for graduate school at Vanderbilt University.

As activism and community-centered research evolves, we have a chance to turn a new page in ethical commitments to data collection, distribution, and implementation.

In the last six years I have conducted over 3,000 hours of research in multiple different fields ranging from reproductive and cellular biology to social science and community health.

I have attended and spoken at conferences, written and edited publications, and analyzed and disseminated data. Thankfully, I have been lucky to have incredible mentors who have taught me and guided me through these endeavors.

Through this time I have noticed an opportunity for research to take a more community-centric approach.

Data has been collected on marginalized communities with little regard for their well-being

I love the ways that activism informs research projects and strategies, just as research is informed, inspired, and shaped by social movements and community needs. In Nashville, 48% of LGBT people don’t feel a sense of belonging, showcasing the disconnect between place, community, and purpose.

All of the researchers I know are passionate about what they are doing and the communities they work with. Similarly, all of the activists, advocates, and organizers I know love the communities they serve with every cell of themselves. These fields seem different and separate, but really are deeply dependent on one another.

Historically , marginalized communities have had information and data collected from them without a regard for the physical, emotional, and mental lasting impact of such actions. Those in positions of power and privilege have taken this information for their benefit and often do not implement change using the extracted data but rather leave that to professionals and organizers in different fields.

Data is not subjective, but rather infused with bias shaped by the creator – no matter how hard they try to neutralize it. Big Data and machine learning is not without bias, but inevitably reinforces existing stereotypes and biases because it is created to generalize populations.

In chapter one of her book, "Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy," Cathy O’Neil talks about mathematical models as being mere simplifications which “reflect the judgments and priorities of its creators” (page 21). She goes on to discuss the impact of bias on predictive models for events as benign as the outcome of a baseball game to viciously harmful engrained systems like racism.

More: Tennessee lawmakers prefer to target transgender citizens than solve real-world problems

These four important steps will produce ethical and community-oriented results

Given the history and pattern of Big Data, apprehension about participating in data collection is understandable and expected. This is where I think there is a poignant opportunity for those collecting data to more ethically partner with communities, activists, and organizers to create equitable and impactful programming and resources.

  • This starts by including community members, advocates, activists, and organizers in the process of creating surveys and collecting data. Better collaboration will lead to more empathetic and trustworthy surveys.
  • Next, there needs to be an intentional and active effort to appropriately compensate participants and organizers for their time and contributions. Taking a survey that asks you to disclose personal and delicate information about yourself is taxing in many ways, asking someone to spend valuable time and remain uncompensated is unethical.
  • The third step is making sure that people who participate in the research projects are the first to receive results and are not left guessing about what will come of their time and information. This is an important step in conducting community-centric research.
  • Finally, there need to be collaborative efforts in using gathered data to implement impactful programming. While research is important, if the information taken from a community is not given back then it can be harmful and perpetuate an existing power imbalance. This collaboration can look like mutual aid, information sharing, or program development to name a few.

Ultimately, activism and research support one another and are inextricably linked. An effort needs to be made to actively collaborate and support more sustainable and ethical practices. Working together while recognizing each other’s strengths is how we create equitable and impactful community change.

Barcelona Declaration: important step for VU towards open research information

In its work, VU Amsterdam makes extensive use of metadata about researchers, publications, research software, research data, knowledge institutions and research support organisations. To handle this research information responsibly and honestly, it is important to work towards open and transparent research information. As an institution, VU Amsterdam has already embarked on this path, including by making standard use of open alternatives such as OpenAlex and OpenAire in analyses of the impact of research . It is also in line with the objectives of the international Coalition for Advancing Research Assessment (CoARA) , to which VU Amsterdam also belongs.

Four principles VU Amsterdam is now taking the next step by collaborating as a co-author of the Barcelona Declaration with a group of institutions that also want to work from open principles to improve open research information.

We do this by committing to the four principles of the declaration:

  • open research information becomes the norm
  • (collaborate with) services and systems that support and enable open research information
  • support sustainable infrastructures for open research information
  • collaborate on the transition from closed to open research information

Joining this coalition of institutions fits into VU Amsterdam's vision, in which knowledge equity is important and diversity is a spearhead. Jeroen Geurts, Rector Magnificus of VU Amsterdam: "Signing the Barcelona Declaration is a logical step from the core values of VU Amsterdam: responsible, open and personal. By paying more attention to open research information, we break down the barriers that commercial parties erect for research institutes with few financial resources, mostly outside the Western world. VU Amsterdam thus takes its responsibility to ensure a level playing field in which research information is accessible to all."

Closed information At this point, much of the existing research information is still managed by commercial parties and only by paying can VU Amsterdam make full use of this data. Only based on this closed information, the university can assess researchers and research organisations well. An additional disadvantage is that the research information collected by these commercial parties gives a one-sided picture of the scientific world, e.g. by insufficiently considering information in languages other than those usual for science or information from less privileged regions of the world.

Signatories The Barcelona Declaration was drafted by 25 experts in research information at a workshop in the Spanish city in November 2023. VU Amsterdam was involved from that first phase, together with Leiden University, among others. Later, more signatories from the Netherlands joined, including Rijksuniversiteit Groningen and research funders Dutch Research Council (NWO) and ZonMw.

Curious to know more?

what is important of research

18 October 2023

VU Open Access Innovation Fund supports open, free and equitable publishing

16 December 2022

VU takes important step towards 100% Open Access publishing

what is important of research

8 September 2023

VU Open Science Challenge Award 2023 for 8 projects

Would you like to know more about the Barcelona Declaration on Open Research Information?

Get in touch!

[email protected]

This is a picture of Joeri Both. He is member of the management team of the University Library, and Head of Research Support.

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Most Americans say it’s very important to vote to be a good member of society

A poll worker hangs signs outside a polling station ahead of the U.S. midterm elections in Los Angeles on Nov. 1, 2022.

Around seven-in-ten U.S. adults (69%) say it’s very important to vote in elections to be a good member of society – more than say the same about any of the other activities included in a Pew Research Center survey conducted earlier this year.

A bar chart showing that about seven-in-ten Americans see voting as very important to being a good member of society

By comparison, fewer than half of Americans say it’s very important to get a COVID-19 vaccine (44%), to make choices that help reduce the effects of global climate change (42%), or to follow what’s happening in politics in their own country (37%) to be a good member of society. Fewer – around two-in-ten – say it’s very important to follow current events in other countries (22%) or attend religious services frequently (22%). And only 13% say it’s very important to join demonstrations about issues they think are important to be a good member of society.

This Pew Research Center analysis focuses on U.S. public opinion about what it means to be a good member of society. It is based on a survey of 3,581 U.S. adults conducted from March 21 to 27, 2022. Everyone who took part is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology . Here is the question used in this analysis, along with responses.

The comparison of responses by 2020 voter turnout relies on a measure of validated turnout among citizens who are currently at least 20 years old. Validated voters are citizens who told us that they voted in the 2020 general election and have a record for voting in that election in a commercial voter file. In an effort to accurately locate official voting records, up to three commercial voter files were searched for each panelist. The number of commercial files consulted varies by when a panelist was recruited to the ATP. Three files were used for panelists recruited in 2020 or before, while two were used for panelists recruited in 2021. Here are additional details about the voter validation process .  

A chart showing that Republicans and Democrats differ over whether several activities are very important civic duties

Although Republicans and Democrats differ in some views of election rules and procedures , there are no partisan differences in the perceived importance of voting. Around seven-in-ten Democrats and independents who lean toward the Democratic Party (73%) and a similar share of Republicans and GOP leaners (70%) say voting is very important to being a good member of society. Past Pew Research Center surveys have found a similar pattern .

Republicans and Democrats also don’t differ when it comes to the importance of following what is happening in U.S. politics. Around four-in-ten in each party (37% of Republicans and 40% of Democrats) say it’s very important to follow politics to be a good member of society.

When it comes to the importance of following current events in other countries, Democrats are somewhat more likely than Republicans (26% vs. 18%) to say it’s very important. Democrats are also more likely than Republicans to say joining demonstrations is very important (17% vs. 8%), while Republicans are more likely than Democrats to say attending religious services regularly is very important (30% vs. 15%).  

Partisan divides are widest when it comes to the perceived importance of getting a COVID-19 vaccine and making choices to reduce the effects of climate change. In both cases, Democrats are more than 40 percentage points more likely than Republicans to see it as very important to being a good member of society. As Pew Research Center has previously found , the partisan gap in the perceived importance of getting a COVID-19 vaccine is the largest in the United States out of 19 countries surveyed this year. Climate change is also a key dividing line, with Democrats far more likely than Republicans to see it as a major threat .

Older and younger Americans diverge over what they see as very important for being a good member of society. Generally speaking, older people are more likely than younger people to find nearly all of the activities asked about to be very important. When it comes to voting, for example, 86% of those ages 65 and older say it’s very important, compared with around half (47%) of those under 30. On only two activities – making choices that help reduce the effects of climate change and joining demonstrations about issues people think are important – are older and younger people about equally likely to say it’s crucial for being a good member of society.

A chart showing that older Americans are far more likely than younger Americans to say it’s very important to follow politics and vote in elections to be a good member of society

Americans with at least a college degree or more education are more likely than those without a college degree to see voting and getting a COVID-19 vaccine as very important. The opposite is true when it comes to attending religious services regularly, and there are no educational differences when it comes to the perceived importance of the other activities asked about in the survey.

2020 voter turnout was highest among those who see voting as very important

Do Americans who see voting as very important to being a good member of society actually follow through and vote? A separate analysis of 2020 turnout data suggests that the answer is yes.

A bar chart showing that a majority of those who say voting is very important to being a good member of society are voters

Among those who say it’s very important to vote in order to be a good member of society, the vast majority (79%) cast a ballot in the 2020 election. Among those who say it’s somewhat important to vote to be a good member of society, far fewer (43%) cast a ballot in 2020. And around three-in-ten of those who see voting as either not too important (33%) or not important at all (30%) opted to vote in 2020.

Of course, there are many reasons why some Americans may not have cast a ballot in 2020, even if they generally see voting as an important civic duty.

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Tuning Out: Americans on the Edge of Politics

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Poll: Election interest hits new low in tight Biden-Trump race

The share of voters who say they have high interest in the 2024 election has hit a nearly 20-year low at this point in a presidential race, according to the latest national NBC News poll , with majorities holding negative views of both President Joe Biden and former President Donald Trump.

The poll also shows Biden trimming Trump’s previous lead to just 2 points in a head-to-head contest, an improvement within the margin of error compared to the previous survey, as Biden bests Trump on the issues of abortion and uniting the country, while Trump is ahead on competency and dealing with inflation.

And it finds inflation and immigration topping the list of most important issues facing the country, as just one-third of voters give Biden credit for an improving economy.

But what also stands out in the survey is how the low voter interest and the independent candidacy of Robert F. Kennedy Jr. could scramble what has been a stable presidential contest with more than six months until Election Day. While Trump holds a 2-point edge over Biden head to head, Biden leads Trump by 2 points in a five-way ballot test including Kennedy and other third-party candidates.

“I don’t think Biden has done much as a president. And if Trump gets elected, I just feel like it’s going to be the same thing as it was before Biden got elected,” said poll respondent Devin Fletcher, 37, of Wayne, Michigan, a Democrat who said he’s still voting for Biden.

“I just don’t feel like I have a candidate that I’m excited to vote for,” Fletcher added.

Another poll respondent from New Jersey, who declined to provide her name and voted for Biden in 2020, said she wouldn’t be voting in November.

“Our candidates are horrible. I have no interest in voting for Biden. He did nothing. And I absolutely will not vote for Trump,” she said.

Democratic pollster Jeff Horwitt of Hart Research Associates, who conducted the survey with Republican pollster Bill McInturff of Public Opinion Strategies, said, “Americans don’t agree on much these days, but nothing unites the country more than voters’ desire to tune this election out.”

The poll was conducted April 12-16, during yet another turbulent time in American politics, including the  beginning of Trump’s criminal trial  in New York and new attacks and heightened tensions  in the Middle East.

According to the poll, 64% of registered voters say they have high levels of interest in November’s election — registering either a “9” or a 10” on a 10-point scale of interest.

That’s lower than what the NBC News poll showed at this time in the 2008 (74%), 2012 (67%), 2016 (69%) and 2020 (77%) presidential contests.

The question dates to the 2008 election cycle. The lowest level of high election interest in the poll during a presidential cycle was in March 2012 — at 59%. But it quickly ticked up in the next survey.

This election cycle, high interest has been both low and relatively flat for months, according to the poll.

McInturff, the Republican pollster, says the high level of interest in the poll has “always been a signal for the level of turnout” for a presidential contest.

“It makes it very hard for us to predict turnout this far in advance of November, but every signal is turnout will be a lower percentage of eligible voters than in 2020,” he said.

By party, the current poll shows 70% of self-identified Republicans saying they have high interest in the coming election, compared with 65% of Democrats who say so.

Independents are at 48%, while only 36% of voters ages 18 to 34 rate themselves as highly interested in the election.

“They just aren’t low interest,” McInturff said of young voters. “They are off-the-charts low.”

NBC News poll: Frequently asked questions

Professional pollsters at a Democratic polling firm (Hart Research Associates) and a Republican firm (Public Opinion Strategies) have worked together to conduct and operate this poll since 1989. (Coldwater Corporation served as the Republican firm from 1989-2004.)

The polling firms employ a call center, where live interviewers speak by cell phone and telephone with a cross section of (usually) 1,000 respondents. The respondents are randomly selected from national lists of households and cell numbers. Respondents are asked for by name, starting with the youngest male adult or female adult in the household.

One of the common questions that critics ask of polls is, "I wasn't interviewed, so why should this poll matter?” By interviewing 1,000 respondents and applying minimal weights based on race, ethnicity, age, gender, education and the 2020 presidential vote, the poll achieves a representative sample of the nation at large – with a margin of error at a 95% confidence level.

NBC News editors and reporters — along with the pollsters at Hart Research and Public Opinion Strategies — all work to formulate the questions to try to capture the news and current events NBC is trying to gauge. Both Hart Research and Public Opinion Strategies work to ensure the language and placement of the questions are as neutral as possible.

Biden trims Trump’s lead

The poll also finds Trump narrowly ahead of Biden by 2 points among registered voters in a head-to-head matchup, 46% to 44% — down from Trump’s 5-point advantage in January, 47% to 42%.

The movement, which is within the poll’s margin of error of plus or minus 3.1 percentage points, is consistent with what other national polls have found in the Trump-Biden race.

Trump’s biggest advantages are among men (53% to 37%), white voters (54% to 37%) and white voters without college degrees (65% to 25%).

Biden’s top advantages are among Black voters (71% to 13%), women (50% to 39%) and Latinos (49% to 39%).

The poll shows the two candidates are essentially tied among independents (Biden 36%, Trump 34%) and voters ages 18-34 (Biden 44%, Trump 43%). One of the big polling mysteries this cycle is whether young voters have defected from Biden (as the NBC News poll has found over multiple surveys) or whether Democrats have maintained their advantage among that demographic.

When the ballot is expanded to five named candidates, Biden takes a 2-point lead over Trump: Biden 39%, Trump 37%, Kennedy 13%, Jill Stein 3% and Cornel West 2%.

Again, the result between Biden and Trump is within the poll’s margin of error.

Notably, the poll finds a greater share of Trump voters from the head-to-head matchup supporting Kennedy in the expanded ballot compared with Biden voters, different from the results of some other surveys.

(Read more here about how Kennedy's candidacy affe cts the 2024 race, according to the poll.)

The president’s approval rating ticks up to 42%

In addition, the poll found 42% of registered voters approving of Biden’s overall job performance — up 5 points since January’s NBC News poll, which found Biden at the lowest point of his presidency.

Fifty-six percent of voters say they disapprove of the job he has done, which is down 4 points from January.

Biden’s gains over the past few months have come from key parts of his 2020   base, especially among Democrats and Black voters. But he continues to hold low ratings among Latinos (40% approval), young voters (37%) and independents (36%).

“The data across this poll show that Joe Biden has begun to gain some ground in rebuilding his coalition from 2020,” said Horwitt, the Democratic pollster. “The question is whether he can build upon this momentum and make inroads with the groups of voters that still are holding back support.”

But McInturff, the GOP pollster, points out that the only recent presidents   who lost re-election had approval ratings higher than Biden’s at this point in the election cycle: George H.W. Bush (43%) and Trump (46%).

“President Biden has a precarious hold on the presidency and is in a difficult position as it relates to his re-election,” McInturff said.

On the issues, 39% of voters say they approve of Biden’s handling of the economy (up from 36% in January), 28% approve of his handling of border security and immigration, and just 27% approve of his handling of the Israel-Hamas war (down from 29% in January).

Voters gave Biden his highest issue rating on   addressing student loan debt, with 44% approving of his handling of the issue, compared with 51% who say they disapprove.

Biden leads on abortion and unity; Trump leads on inflation and competency

The NBC News poll asked voters to determine which candidate they thought is better on several different issues and attributes.

Biden holds a 15-point advantage over Trump on dealing with the issue of abortion, and he is ahead by 9 points on having the ability to bring the country together — though that is down from his 24-point advantage on that issue in the September 2020 NBC News poll.

Trump, meanwhile, leads in having the ability to handle a crisis (by 4 points), in having a strong record of accomplishments (by 7 points), in being competent and effective (by 11 points), in having the necessary mental and physical health to be president (by 19 points) and in dealing with inflation and the cost of living (by 22 points).

Inflation, immigration are the top 2024 issues

Inflation and the cost of living top the list of issues in the poll, with 23% of voters saying they’re the most important issue facing the country.

The other top voters is   immigration and the situation at the border (22%) — followed by   threats to democracy (16%), jobs and the economy (11%), abortion (6%) and health care (6%).

In addition, 63% of voters say their families’ incomes are falling behind the cost of living — essentially unchanged from what the poll found in 2022 and 2023.

And 53% of voters say the country’s economy hasn’t improved, compared with 33% who say that it has improved and that Biden deserves some credit for it and another 8% who agree the economy has improved but don’t give him credit for it.

“If I look back to when I had all three of my children in the house — we only have one child left in the house now, and we’re spending more now than what we did when we had a family of five,” said poll respondent Art Fales, 45, of Florida, who says he’s most likely voting for Trump.

But on a separate question — is there an issue so important that you’ll vote for or against a candidate solely on that basis? — the top responses are protecting democracy and constitutional rights (28%), immigration and border security (20%) and abortion (19%).

Indeed, 30% of Democrats, 29% of young voters and 27% of women say they are single-issue voters on abortion.

“I have a right to what I do with my body,” said poll respondent Amanda Willis, 28, of Louisiana, who said she’s voting for Biden. “And I don’t believe that other people should have the ability to determine that.”

Other poll findings

  • With Trump’s first criminal trial underway, 50% of voters say he is being held to the same standard as anyone else when it comes to his multiple legal challenges. That compares with 43% who believe he’s being unfairly targeted in the trials. 
  • 52% of voters have unfavorable views of Biden, while 53% share the same views of Trump.
  • And Democrats and Republicans are essentially tied in congressional preference, with 47% of voters preferring Republicans to control Congress and 46% wanting Democrats in charge. Republicans held a 4-point lead on this question in January.

The NBC News poll of 1,000 registered voters nationwide — 891 contacted via cellphone — was conducted April 12-16, and it has an overall margin of error of plus or minus 3.1 percentage points.

what is important of research

Mark Murray is a senior political editor at NBC News.

what is important of research

Sarah Dean is a 2024 NBC News campaign embed.

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