how to write sales application letter

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

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Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

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What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

• Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
• Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
• Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
• High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
• Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
• Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
• Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
• Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

• Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

• Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
• Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
• Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
• Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
• Provided expert assistance in auditing and organizing information regarding tax returns.
• Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

• Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
• Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

• Top. Explain why you’re the best candidate for the job (as discussed in the first section)
• Middle. Format your achievements with bullet points to make them pop
• Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions.

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

• Read the job description in full
• Conducted follow up research
• Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

• Best regards
• Kind regards
• Respectfully
• Yours sincerely (if you know the name of the recipient and you open with their name)
• Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
• If the company’s tone is more laid back, you can use:
• Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

• Affectionately
• Warm regards
• Take it easy
• Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

More articles from The Close Blog

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Learn from the sales pros with our free sales guides.

Application Cover Letter for Sales Girl No Experience: Samples & Tips

Securing a job as a salesgirl, particularly with no previous experience, can be a daunting challenge.

However, every sales girl starts somewhere, and crafting a powerful cover letter can significantly bridge the gap between having no experience and landing your first job.

This comprehensive guide offers expertly crafted examples and essential advice for writing an impactful application letter aimed at securing a Sales Girl position.

Application Cover Letter for Sales Girl Job With No Experience (Sample 1)

Martha Nielsen (000) 212-9982 [email protected]

May 18, 2024

Mr. Harry Williamson Human Resources Manager ABC Company 252 Red Road Cannon Beach, OR 29731

Dear Mr. Williamson:

I am writing to apply for the Sales Girl position at your company. Although I am a salesgirl without any previous experience, I am enthusiastic about the opportunity to contribute to your team and utilize my skills to deliver exceptional results.

I possess strong communication skills, a persuasive demeanor, and the ability to quickly learn in a collaborative environment. These traits enable me to effectively engage with customers and significantly increase sales for your organization.

In terms of specific skills, I am proficient in selling products, cross-selling, providing excellent customer service, and handling cash transactions. Additionally, I have a keen understanding of:

• Greeting customers and guiding them to the appropriate product sections.
• Assisting customers in selecting suitable products based on their budgets.
• Comparing prices and features to facilitate purchasing decisions.
• Operating POS systems and processing credit/debit card and cash transactions.
• Arranging merchandise on shelves in an attractive manner.

Moreover, my friendly and cheerful personality will contribute to surpassing customer service and sales targets.

I would appreciate the opportunity to discuss my qualifications further during an interview. I will contact you by the end of next week to inquire about your availability. If you require any additional information in the meantime, please feel free to contact me at (000) 212-9982.

Thank you for considering my application. For more detailed information about my suitability for the role, please refer to the attached resume.

Martha Nielsen

Entry Level Sales Girl Application Letter Template 2

[Your Name] 123 Main Street Anytown, New York, NY Phone: (000) 123-4567 Email: [email protected]

[Hiring Manager’s Name] XYZ Company 456 Market Street Anytown, New York, NY

Dear Hiring Manager,

I am writing to express my interest in the Sales Girl position at your esteemed company. As a passionate individual, I am confident in my ability to excel in this role and contribute to the success of your organization.

I offer a strong set of transferable skills that will be valuable in a sales role. As a highly motivated and quick learner, I am eager to absorb knowledge and apply it to achieve outstanding results. I have a natural ability to connect with people, understand their needs, and effectively communicate product features and benefits.

My educational background and real-life experiences have provided me with a solid understanding of sales principles and consumer behavior. I am knowledgeable about analyzing market trends, identifying potential leads, and building strong client relationships. I am confident in my ability to utilize these skills and adapt to the demands of the position.

Furthermore, my internship experience in customer service has equipped me with excellent interpersonal and problem-solving skills. I am skilled at handling customer inquiries, resolving complaints, and ensuring overall customer satisfaction. I believe that this experience has prepared me to provide exceptional service and build lasting relationships with clients.

I am eager to contribute my skills, enthusiasm, and strong work ethic to your team. Given my passion for sales, determination to succeed, and ability to quickly learn and adapt, I am confident that I would make a valuable addition to your sales department.

Thank you for considering my application. I would love the opportunity to discuss my qualifications further and demonstrate my potential to contribute to your organization’s success. I am available for an interview at your convenience.

[Your Name]

Tips for Writing a Cover Letter for Sales Girl with No Experience:

1. Introduce yourself :

Begin your cover letter by addressing the hiring manager and introducing yourself. Include your name, contact information, and the position you are applying for.

2. Express enthusiasm :

Show your excitement and enthusiasm for the sales girl position, even if you have no previous experience. Emphasize your eagerness to learn, grow, and contribute to the organization.

3. Highlight your transferable skills :

Focus on transferable skills that are relevant to the sales girl role. This could include excellent communication and interpersonal skills, persuasive abilities, and a knack for understanding customer needs.

4. Showcase willingness to learn :

Emphasize your willingness to learn and adapt to new situations. Highlight your ability to quickly acquire product knowledge, handle cash transactions, and provide excellent customer service.

5. Mention any relevant traits or qualities :

Highlight any traits or qualities that would make you a successful sales girl, such as being friendly, outgoing, and customer-oriented. These qualities can help you stand out even without prior experience.

6. Include specific examples :

Provide specific examples of how you have demonstrated skills or traits that are important in a sales role. This could be through volunteer work, extracurricular activities, or even personal experiences.

7. Express interest in an interview :

Conclude your cover letter by expressing your interest in further discussing your qualifications in an interview. State that you will follow up to inquire about the hiring manager’s availability.

Remember, a cover letter is your chance to highlight your potential and show why you would be a valuable addition to the sales team, even without prior experience. Tailor your letter to the specific job requirements and company culture to make it more impactful.

• Sales Girl Job Application Cover Letter Sample
• Sales Girl Cover Letter: Sample and Guidelines
• Top 20 Sales Girl Objectives for Resume (+Guide)
• American Girl Sales Associate Job Description

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Sales Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Sales Cover Letter

• Cover Letter Text Examples

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

• Entry-Level
• Senior-level

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear Ms. Young:

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

• Launching a social media strategy that increased our online presence and grew sales by 15%
• Raising customer satisfaction scores and retention by 10% in one year

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

• Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
• Generating more than 110% of my quota for five consecutive quarters
• Converting 81% of leads into sales, with 62% becoming repeat customers

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Sales Text-Only Cover Letter Templates and Examples

• Senior-Level

Dear Ms. Neal:

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

• Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
• Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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How to Write a Professional Application Letter for a Sales Representative

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How to Sell Yourself in a Cover Letter

Proper way to write a cover letter, characteristics of an effective application letter.

• How to Write a Recommendation as a Recruiting & Talent Specialist
• What Do Employers Want to Hear in a Sales Interview?

A cover letter is an important part of your application package for a position as a sales representative. Use a professional or business format and immediately engage the hiring official with a summary of your most compelling qualifications. Use this professional application letter for a sales representative to sell yourself. Draw in the reader with a glimpse of your personality. The optimum length of an application letter is three paragraphs. Use this letter to convince the hiring official that you are a candidate that deserves further consideration.

Introductory Paragraph

The introductory paragraph of a professional application letter for a sales position should entice the hiring official to want to learn more about you. Identify yourself, mention the specific sales job for which you are applying and explain why you are the best candidate for the job. Be professional and succinct, but with a creative flair.

I saw the ad for the sales representative position at Cherry Home Builders and I knew instantly this was an ideal position for a sales professional like me. My background in sales and construction management is a perfect fit for the duties listed in the job announcement. I admire the success of Cherry Home Builders and feel that I would be an ideal fit for this sales position.

I am excited to submit my letter of application and resume for the sales position at Cherry Home Builders. Hard-working, driven and passionate about sales are three traits that best describe my work style. Working as a sales representative for Cherry Home Builders would be an ideal match with my career interests.

Relevant Skills

Use the second paragraph of the professional application letter for a sales position to convey compelling skills that set you apart from other candidates. Tie these skills to the job description, so there is no mistake that you are the candidate of choice. Make sure these attributes match the information contained in your resume.

My professional sales career has focused primarily on new construction sales. Immediately after college, I became a construction manager, then subsequently moved into new residential construction sales. I have used my knowledge to help hundreds of home buyers find their dream homes. Last year, I had a record-breaking $10 million in new home sales.

My construction management education, coupled with my marketing degree, provide an ideal background for the sales position at Cherry Home Builders. My internship with Brown Realty gave me hands-on experience and an understanding of the intricacies of residential sales. I have a strong work ethic and am eager to be successful as a sales representative.

The final paragraph of your professional application letter for a sales representative should remind the reader about the contents of your application. Also, thank the reader for considering your application and communicate that you will be in further contact.

I strongly believe that my sales background will fulfill the expectations defined in the position description. I look forward to the opportunity to meet with you personally. Thank you for your consideration for this position.

Application Letter Tips of the Trade

It is ideal to address the letter directly to the hiring official. If you don’t have a specific name, call the company and request the information. Remember, this is a professional application letter for a sales representative position. Use your sales skills to sell yourself in this application letter. Use the same paper for the letter that you used for your resume. Be sure to proofread your letter or have someone else proofread it for you.

• Western Michigan University: Writing a Strong Cover Letter
• Do not make your application letter longer than one page.
• Have a friend or colleague look over your letter for any issues with spelling, punctuation or style. If you're sending in an application letter after seeing a job listing, follow the application instructions to the letter.

Dr. Kelly Meier earned her doctorate from Minnesota State Mankato in Educational Leadership. She is the author and co-author of 12 books focusing on customer service, diversity and team building. She serves as a consultant for business, industry and educational organizations. Dr. Meier has written business articles and books for Talico, Inc, Dynateam Consulting, Inc. and Kinect Education Group.

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Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

Trusted by:

A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

• Contact Details Name Address (or City, State with zip code) Phone number Email address
• Greeting Whenever possible, address the hiring manager by name.
• Opening Who are you? What are your relevant skills and accomplishments?
• Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
• Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

• What are the company’s priorities?
• What are their goals for the role?
• What outcomes and accomplishments in your previous roles match the goals?
• What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

• Address (including zip code– for ATS purposes )
• Phone number with area code
• Email address
• Name of the Hiring Manager
• Name of the Company
• Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

• Dear Hiring Manager
• Dear (Department) Team
• To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

• Open with a thought-provoking question
• Make a big claim about what you can do for the company
• Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

• Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
• Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
• Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

• Thank the hiring manager for their time
• Mention any attachments (resume, portfolio, samples)
• Invite to schedule an interview
• Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

• Carefully read the job description
• Take note of skills and resume keywords frequently mentioned
• Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

• State your name
• Explain your work history
• Tell them what you can do for their company
• Say goodbye

How to format your cover letter for an internship

• Explain your coursework history and education
• Explain what you can gain professionally

How to format your cover letter with no experience

• Explain your skillset and character qualities that make you well-suited for the role
• Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

2. Career Change Cover Letter Example

3. Operations Manager Cover Letter Example

4. Communications Professional Cover Letter Example

5. Software Engineer Cover Letter Example

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

• Use a cover letter unless one was requested.
• Attach a cover letter directly to your resume unless requested to do so.
• Use the same boilerplate cover letter for multiple job applications.
• Over-explain your work history, employment gaps, or qualifications – save it for the interview.
• Badmouth any of your past employers.
• Use the cover letter to complain or tell about your job search journey.
• Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
• Use long paragraphs.
• Customize a cover letter for every job application that asks for one.
• Incorporate the top skills or keywords from the job description in your cover letter.
• Include the company name and address, the job title, and point of contact’s name on your cover letter.
• Incorporate relevant and compelling measurable results in your cover letter.
• Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
• Use company information to relate your interest in the job.
• Keep your cover letter concise.
• Convey WHY you are right for the position.

More Cover Letter Tips

• When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
• Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
• Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
• Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
• Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
• Use the job posting as your guide for what topics, skills, and experience to focus on.
• The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
• Check for spelling and grammar errors.
• Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
• Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

• Make sure you’ve read the job description and done your research about the company.
• Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
• Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
• Keep your cover letter short and concise.
• Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

• Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
• Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
• Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
• Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

• When the job posting clearly states not to include a cover letter
• When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
• When you are applying online and there is no field to upload your cover letter.
• When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

• Your Name_Cover Letter_Job Title.pdf
• Cover Letter_Your Name_Job Title.pdf
• Job Title_Your Name_Cover Letter.pdf
• Your Name_Cover Letter_2024.pdf
• Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

Cover Letter Formats

ATS-Optimized Cover Letter

Cover Letter Templates

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How to write a job application email that gets a reply

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First things first: Collect your candidate information

How to write a job application email in 6 steps, 5 email templates for job applications, your email’s first impression.

Imagine you're surfing a job board and you finally see it: your dream job. 

The adrenaline kicks in, but so does the realization that your first contact with the company sets the stage for your professional relationship. This is your initial greeting, and you need to draft a convincing job application email that shows off your experience and ultimately secures that all-important interview.

In the digital age, a simple email carries the weight of a first impression . Think of it as your digital handshake — firm, confident, and memorable. Crafting that perfect email is an art that opens doors to opportunities and sets the stage for your next career move . 

Your email for job applications isn’t just a platform to showcase your professional development . It’s about giving a holistic view of who you are and how that aligns with a company's core values , even though you have limited space. 

But the ultimate goal is to send in your application, and that means collecting all necessary documents and information the job posting asks for. Before penning your thoughts, make sure you have these essentials:

Cover letter: According to a survey from recruiting software Jobvite, 31% of job seekers want companies to remove cover letters from the hiring process . But even if you fall into this group, cover letters are an important step. Consider them your elevator pitch in document form. 

You’ll accentuate your strengths while expressing your enthusiasm for the role. Double-check your cover letter to tailor it to the job description, highlight your accomplishments, and make it more than a regurgitation of your resume.

• Resume: Your resume represents your professional journey, showcasing your work experience, skills, and educational background. Make sure it’s free from typos and informative without including too much. Remember to choose the right type of resume and rename the file when you attach it, preferably with your full name and the position title.
• Portfolio or work samples: If you're venturing into fields like graphic design, writing, or any other creative domain, make a portfolio that speaks louder than words. It should encapsulate your style, versatility, and expertise. Make sure it’s up-to-date and mirrors the requirements of the job listing. A website-based portfolio might work for some positions, but others could ask for a PDF.
• Additional information: Job postings sometimes come with unique demands. They may want to know about certifications, years of experience, or even niche skills. If the job posting lists any specific asks, provide them. This showcases that you’ve read, understood, and met the criteria, demonstrating attention to detail .

According to an eye-tracking study from job aggregate Ladders, recruiters only spend 7.4 seconds looking at each resume . If you want to make a lasting impression and stand out in the job search , every detail counts. Here’s a guide to ensuring recruiters and hiring managers notice you:

1. Include a clear and concise subject line

Your subject line sets the tone. It's the first thing a recruiter sees and often determines whether they’ll even open the email at all. Make it concise and relevant, incorporating the job title and your name, like “Graphic Designer Role — Alex Smith.” This straightforward approach shows you respect the hiring manager's time and helps you stand out in a sea of vague “job application” subject lines.

Beyond the basic info, consider the things that make the role unique. If the job posting emphasizes a specific skill or requirement, try incorporating it, like “Digital Marketing Expert with SEO Specialization — Jamie Carter.” Remember, clarity trumps creativity in this space, so when in doubt, keep it simple.

2. Write the body of your email

Kick off with a professional yet approachable salutation. “To whom it may concern” works if you don’t have the hiring manager or recruiter’s name. But if you do, personalize it to let them know you’re paying attention. 

The opening paragraph should be your hook. Instead of a generic introduction, dive straight into the reasons why you're the candidate they’ve been searching for. Link your experience and skills with the job description to show you've done your homework. Something like “I am a growth expert with 10+ years of experience” is much more effective than “I am interested in the job you posted.”

After the salutation, it's all about engaging the reader. Share a short, relevant anecdote that connects you to the company's mission or the specific role. If it emphasizes innovation , talk about a time you thought outside the box to pioneer a new method or strategy. Prove you’re not looking for any job: you’re looking for this job.

3. Make a pitch

A pitch isn’t about bragging. It’s about succinctly conveying what makes you unique. Use the body of your email to highlight a couple of key achievements or experiences that align with the role. Maybe you boosted sales by 30% in your last job or led a team that executed a successful project. 

After your initial pitch, tie it back to the company. Explain how your work accomplishments will directly benefit the team. If you boosted those sales by 30%, explain how that experience will transfer over to this new position. Connect your past victories to their future successes. 

You don’t have to write a full cover letter in the body of your email (unless that’s what the posting asks for). Just use the space to further explain your candidacy and motivation .

4. Provide your contact information

Ensure potential employers can easily reach you. Even if you’ve included your contact information in your resume, your email should have your phone number, professional email address, and your LinkedIn profile .

Beyond the basics, make yourself available for follow-up questions or discussions. Offer a time frame when you’re most reachable, like “Available for calls between 2 PM and 4 PM on weekdays.” It not only shows initiative but subtly communicates respect for their time by eliminating back-and-forth scheduling.

5. Rename your resume files

This might sound like a minor detail, but your file names are more important than you think. A resume with a title like “Resume1” or “MarketingCV_final” doesn’t scream professionalism and makes it harder for recruiters to keep track of your docs. Keep it simple with a format like “AlinaJones_ProjectManager” to make your resume stand out .

If you're submitting multiple documents, like a cover letter or a list of references , ensure they all follow a consistent naming pattern. This looks more professional and helps recruiters organize your materials. Think “AlinaJones_CoverLetter” and “AlinaJones_References.” It’s clean and shows attention to detail.

6. Add your portfolio

For jobs where showing beats telling, the quality of your portfolio is critical. Include your portfolio as an attachment or as a link, depending on your preference and what the job posting asks for. Just ensure that whatever you share represents your best work.

In a 2019 study, Mailchimp found that the average email open rate is only 21% — meaning recruiters might not read your email at all. That’s why your application needs to rise above the noise. Save time and write the best application possible with these tailor-made job application templates:

1. Entry-level job application example

You're at the starting line of your professional journey, but that doesn’t mean you don’t have value as an applicant. Your motivation and educational experience can still be enough to show employers you’re a good candidate.

This sample letter can help you express your enthusiasm for the role you’re applying for and showcase the skills and experiences that make you the perfect fit:

Subject line: [Full name] – [Position]

To whom it may concern,

I’m [full name], a passionate [field of interest], writing to express my interest in the entry-level [position] at [company name]. I discovered the role on [job board/company website] and am drawn to it because of [company's mission/vision/reputation].

My educational journey equipped me with [relevant skills], further enhanced by my [previous job] at [other company name]. This experience instilled a passion for crafting innovative solutions that align with [company mission].

I am attaching my resume detailing my qualifications. Thank you for considering my application. 

Sincerely, 

[Full name]

[Contact information]

2. Mid-career job application example

You have a wealth of experience under your belt and are ready for a new challenge. This sample letter will help you articulate your accomplishments and how they align with the new role you’re seeking:

Dear [hiring manager’s name],

I am an accomplished [job title] with [number] years of professional experience. I came across the position at [company name] on [job board/company website], and I'm excited about the possibility of contributing to [company’s project or goal].

My journey in [industry] involves [relevant skills and responsibilities], with significant contributions to companies like [other company names]. I feel confident that my expertise can bring valuable insights to your team.

My resume, attached for your review, provides more detailed information about my qualifications and achievements. I look forward to discussing our mutual goals and aspirations.

[Full name] 

3. Change of field sample job application

Making a career change is daunting, but that doesn’t mean it’s impossible. Your diverse background brings a unique perspective to the table, so use this chance to explain your transferable skills and experience. This sample email will help you highlight your expertise and express your eagerness to enter a new field:

Subject line: [Full Name] – [Position]

Hello [hiring manager’s name]

My name is [full name], and I’m applying for the [job title] opening at [company name]. I saw this role on [job board/company website] and it immediately stood out to me because [company or position details].

Having served as a [previous role], I deeply understand [relevant skill or specialty]. This foundation, combined with my recent experience with [relevant skill or specialty], equips me to [listed job requirement]. I’m ready to offer a unique perspective to your team.

Please refer to the attached documents for a comprehensive look at my qualifications. I'm available for a call this week or next to delve deeper into how my background can be an asset to your projects.

4. Return to workforce

Taking a break from your career is sometimes necessary, and that doesn’t make you a lesser candidate when you decide to return. You don’t have to go into detail about your career break in your application, but it is good to mention so hiring managers know you’re honest and transparent . 

This sample letter will help you communicate your readiness to get back to work and your enthusiasm for the role or industry you’re re-entering:

Subject line: [Full Name] – [Position] Re-entering the [Industry] Scene

I’m an experienced [job title] interested in the open role at [company name]. With a decade's worth of experience with [skill], notably at [other company name], I have a proven track record in executing, delegating, and prioritizing tasks efficiently. I'm prepared to merge my prior expertise with fresh insights for your upcoming projects.

Over the past few years, I took a break in my career, and I’m eager to re-enter the workforce. During this time, I stayed up-to-date on the industry, [subject] in particular, and I’m also [note any accomplishments from your break].

I've attached my resume detailing my journey and accomplishments. Please let me know if you need further information.

5. Recent graduate application letter example

If you've recently graduated and are ready to embark on your career journey, don’t be afraid to state that in your application. Your knowledge is fresh, and that’s an asset. This sample letter will help you highlight your academic achievements and relevant experiences as you express your excitement for the role:

Subject line: [Full Name] – [Degree]

I am [full name], a [year] [degree] graduate, and I’m reaching out regarding the role at [company name], which I found on [job board/company website].

My academic achievements and internship at [previous company] gave me a robust foundation in [relevant skill or specialty]. I'm eager to apply these skills to enhance brand engagement at [company name] while continuing to grow my expertise.

Enclosed, please find my resume and relevant documents. I look forward to discussing how I can contribute to [company project/goal].

Navigating the job market is no easy task, but a compelling job application email can be your ticket to standing out. Remember, it's all about showcasing your strengths, experiences, and passion — so, put your best foot forward and make every word count.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

Use severance package negotiation to ask for the compensation you deserve

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Education 39, transportation 9, administrative 18, accounting & finance 23, real estate 5, human resource 6, business & management 22, information technology (it) 31, marketing 17, hospitality & catering 17, maintenance & repair 11, production 1, beauty & wellness 6, security & protective services 8, transport & logistics 5, sport & fitness 5, government 2, try our professional resume builder now, cover letter example to copy & paste.

A general cover letter example can serve as a great starting point for your application. If you’re feeling stuck, check out this copyable cover letter sample that you can copy and paste to modify for your own experience. You can also change the cover letter template at any time.

Dear Mr. North,

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned. Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me. In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered. I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist.

Lara Fernandez

Our best sample cover letters

Check out our most popular cover letter samples below.

Internship cover letter example 

Use this Internship cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Internship positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Accounting cover letter example 

Use this Accounting cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Accounting positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Graduate cover letter example

You’re a newly minted college graduate. After years of hard work, you have your diploma in hand and are ready to leap into the workforce. Congratulations! It’s time to get your job applications in order, but it can be a daunting task. Relax! Our graduate cover letter example and writing guide will make it easier to apply for your 2024 dream job.

Administrative assistant cover letter example

Use this Administrative Assistant cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Administrative Assistant positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Teacher cover letter example

You know how to introduce yourself on parent-teacher nights, but how best to introduce yourself to the principal when you want a new job? The guide below will show you how to write an A+ teacher cover letter that makes the grade.

Nursing cover letter example

If you're empathetic, practical, and caring, the world of nursing is calling your name. Here's how to write a nurse cover letter that will turn the hiring manager's head.

Software engineer cover letter example

Use this Software Engineer cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Software Engineer positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Perfect cover letter structure

The perfect cover letter should have a clear and organized structure to make sure it highlights why you’re the right candidate for the job. Here’s what you should include to impress employers and increase your chances of landing the interview:

• Header: The cover letter header is the space at the top, or sometimes the side, of your cover letter that contains your name, contact information, and any relevant links. The header serves a vital role in identifying your cover letter and helping to create an attractive presentation.
• Greeting: The greeting of the cover letter is the way you address the person who will be reading it. We recommend using the hiring manager’s name whenever possible to establish a friendly, yet professional tone.
• Introduction: The introduction consists of the opening lines of your cover letter that serve to grab the hiring manager’s attention and encourage them to read the rest of your cover letter. The introduction should also include the company name and the role for which you are applying.
• Body (middle part): The body paragraphs are the middle part of your cover letter that give you the space and flexibility to discuss your accomplishments and key qualifications for the role.
• Conclusion & sign off: The conclusion is the final sentence of the cover letter that generally includes a call to action. This sentence expresses your enthusiasm for the job and politely encourages the hiring manager to schedule an interview.

You can also view our full guide on how to write a cover letter.

What makes a good cover letter example

A good cover letter example contains a combination of factors that work together to present you as the best possible candidate for the role. Remember that a cover letter sample is a starting point and should always be customized for your specific experience and the job you are applying to. In general, here are a few things to pay attention to that will make your cover letter stand out from the rest:

• The right template : An attractive cover letter is more likely to be noticed by employers. The best cover letter template is one that combines your own professional personality with the brand and image of the company you’re applying to. Our adaptable cover letter sample can serve as a reference when creating your header.
• Proper formatting : The right formatting makes your cover letter easier to read, and in turn, keeps the hiring manager interested for longer. Here are a few do’s and don’ts for great cover letter formatting .
• Keep a balance of white space to text
• Use paragraph breaks and proper punctuation
• Create an attractive header at the top of the page
• Adjust the margins to cram in more text
• Go overboard with flashy colors unless appropriate in your industry
• Forget to proofread for spelling and grammar mistakes
• A customized greeting : Your cover letter greeting should use the hiring manager’s name whenever possible. If you can’t find the name of a specific person, make sure to customize the greeting for the company or team.
• A professional email address : Your email address should be a combination of your first and last name (with numbers if you have a common name). Unprofessional email addresses are a big mistake.
• Clear structure : Even though a cover letter is one of the more freeform parts of your application, it should still appear organized. Use the sections of our cover letter example above as a model for your own.
• Detailed examples : The writing of your cover letter should give concrete examples of your skills, qualifications, and accomplishments. Make sure to use numbers and statistics whenever possible.

Cover letter examples FAQs

What to write in a cover letter.

Your cover letter is an opportunity to expand on the skills and experiences described in your resume. Instead of simply repeating what’s written there, make sure to add new details and examples that are relevant for the role and will encourage the hiring manager to contact you for an interview. 

How do you start a cover letter?

There are plenty of ways to start a cover letter , including with an anecdote, a statement about your skills or passion, or your connection to the company. Check out our adaptable cover letter samples for more ideas to get you started writing your own cover letter.

What are 3 things you should include in a cover letter?

Three things that should always be included in a cover letter are:

• Your name and contact information
• The hiring manager’s name
• The name of the company and the role you for which you’re applying

How long should a cover letter be?

Ideally, a cover letter's length should be between 250-400 words. A shorter cover letter may not be able to capture your skills, while a longer one may become tiresome to read. A cover letter should always fit on one page. See our adaptable cover letter examples for details.

What are common cover letter phrases?

Every cover letter should be unique but a few phrases you may find useful are:

• I am excited to apply to the role of (Job Title) at (Company Name).
• I am looking forward to the possibility of an interview.
• Feel free to contact me by phone or email at (Your Phone Number) or (Email Address).
• Sincerely, (Your Name)

What words should not be used in a cover letter?

We recommend avoiding “ To Whom It May Concern ” as it sounds impersonal and outdated. You should also avoid any language that sounds cold, arrogant, or entitled. Our cover letter samples can serve as an example of the right tone to use.

What does an employer look for in a cover letter?

Employers use cover letters to gauge whether you’re truly interested in the position and if you’ve understood the requirements. Make sure to consult the job description before writing your cover letter.

What is a simple example of a cover letter?

If you’re looking for a simple example of a cover letter, you’ve come to the right place! Here are some of our favorite simple cover letter samples:

Student cover letter example

Use this Student cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Student positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Driver cover letter example

A driver cover letter goes far deeper than the mechanics of the job. Share the personality that makes you great at what you do.

Customer service representative cover letter example

Use this Customer Service Representative cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Customer Service Representative positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

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Jun 22, 2023

How to write a follow-up email with 8 samples and template

Learn how to write a follow-up email after no response with the help of our follow-up email samples and template.

Lawrie Jones

Table of contents

So you sent the perfect email hoping for a quick response, and 8 days later... still no reply. 😑

How to write a follow-up email

If your email has ever been ignored, a follow-up email can help get your conversation back on track.

As the name suggests, follow-up emails are reminders , prompts, and (very gentle) pushes to get a response. If the follow-up email does its job, you'll quickly find a reply ready and waiting in your inbox, and you can (quite literally) get back on with business!

In this ultimate guide on how to write follow-up emails, we delve into the format, breaking it down into sections. Then, we provide 8 follow-up email samples and finish with a 100% customizable template.

Let the email pros at Flowrite guide you through the process of creating fantastic follow-up responses that won't fail to get a reply!

Why send a follow-up email?

Consider the situation: You've emailed your boss with a question about a project.

Time is running out for you, but you're still waiting for a reply. What would you do?

It's easy to get frustrated and even angry if you feel ignored. But before you go nuclear, send a follow-up email. There are many reasons why you're email may have been unanswered, and you’ll never know if you don’t ask.

The hardest part of creating a follow-up email is to stay polite and professional, while pushing for an outcome. It's especially sensitive if you're pushing someone in power, like a boss, manager, director, or valued client.

The (not so secret) trick is to use the formal email structure and established follow-up email format. So let's get to it...

Follow-up email format

The follow-up email format is no mystery to anyone who creates messages for business. It uses the formal email format (you can read about that in our monster guide here!).

Follow-up emails are focused on getting an outcome.

Whether you're checking in after applying for a job or after sending your resume, it all starts with a strong subject line that grabs attention.

When they open the email, it's professional, personalized, and precise, focusing on your desired outcome. It ends with an outline of the next steps in the process and a suitable sign-off.

It sounds simple because it is! It's time to get into the details of how to draft a follow-up email, using a professional email format:

1. Follow-up email subject line

For every type of email, subject lines have to grab attention. They must express precisely what the message is about and encourage the reader to open it. Fulfilling these principles is a priority for follow-up emails, as your initial message was ignored. Don't make the same mistake again!

Keeping the subject line short, sweet, and simple is essential, advises Rebecca Zucker in the Harvard Business Review .

She suggests that 47% of all emails are discarded by having lousy subject lines. Don't make that mistake!

You can either be explicit about your request or not. Here are a few follow-up email subject line examples:

• Follow up: Email sent on XXX – This is a super formal subject line to a serious email
• Response required: Email sent XXX – Again, a serious subject line for a serious email
• Reminder to register for XXX – This is a polite email reminder for an event.
• Be great to hear from you – This is a relaxed and informal approach that you should only use with someone you knowNetwork event reminder (details) – Another polite follow-up about an event ‍
• Thanks for our meeting – This is a different way to follow up with someone you have already met. You're not demanding a response but creating a connection

In case you're wondering, here are some terrible follow-up email subject lines that you should never use in any situation!

• Why didn't you respond?
• Did you get my last email?
• I'm waiting for your reply…
• I know you're busy, but…
• Just checking in…
• Respond ASAP (I included your manager as CC )

Want to learn how to start an email professionally and adequately? Check out our feature  on how to start an email and how to introduce yourself effectively .

Let's start crafting a follow-up email together, starting with the subject line:

2. Follow-up email body

The follow-up email body is where we start asking for what we want: a reply.

Start with a personalized greeting that uses the person's name. A "Hi" or "Hello" is fine, along with their first name. (Don't forget any professional titles, too.)

Your email is about getting attention and encouraging a response, but try to avoid becoming emotional in your requests. The format outlined below is a great way to ensure you get the desired outcome without damaging your reputation or burning any bridges.

Restate your original request

Start with a warm greeting and remind the person of the previous email (request or correspondence). Keep things upbeat and friendly rather than ice-cold and overly formal.

Remember, there may be legitimate and fair reasons you've received no reply, so always give the person the benefit of the doubt (until proven otherwise).

Restate what's needed and possible deadline (call-to-action)

Your email opening is positive, friendly and continues to build your relationship. The door is still open – but let's push for some answers!

One tip we have is don't be overly apologetic and don't feel bad for bothering people again. This can lead to longer than necessary emails.

One crucial consideration is whether the email response is time-sensitive. Take, for example; you are inviting someone to an event . You may have a deadline for an answer. In this case, you may need to send a polite follow-up email quickly, which is acceptable. 

In this section, we state what's required and provide a deadline to drive action. You can offer them an opportunity to extend the deadline if there's a genuine reason why they've not been able to respond.

3. How to end follow-up email

To finish off your follow-up email, you can restate your overall aims of the message – and the outcome you want. Even if you're feeling frustrated, don't let that come across in your follow-up emails. Focus on staying 100% professional!

Before sending, don't forget to add your name, signature, and other details. Double check you've added the attachments, documents, and anything else the recipient may require!

Follow-up email examples

Now, in the classic Flowrite style, we stop telling and start showing.

We give you 8 examples on how to create a polite follow-up email, a gentle follow-up email, and a more formal response request email . We've provided the framework for how to follow up on an email below .

These samples are written to help you understand the format and find the right words . Use them as the basis for building your follow-up emails.

Or, if you're feeling lazy, copy and paste them. It's your choice!

1. Polite follow-up email sample

Here's a polite follow-up email sample you can send after not receiving a response. When deciding how to follow up on email politely, think about the person and understand why they may not have read your email.

In this polite follow-up email example, we've acknowledged why someone may not have responded to an email – "I understand that you are busy".

2. Follow up email sample after no response

Here is a sample of a follow-up email sent after getting no response. It doesn't beat around the bush but gets straight to the point. This email isn't to someone that you know but a generic email address or unnamed recipient.

3. Gentle follow up email sample

If you're looking for a gentle follow-up email sample, here's one. This is a lot less formal than the previous ones.  

4. Polite follow-up email sample for a request

We start with a polite follow-up email sample to make you sound like a pro. This sample is a basic – but effective – way to follow up.

We use the structure set out previously and leave the reader in no doubt about what we want, when, and why.

5. Politely follow up with your boss sample

Emailing your boss requires some tact. You'll naturally want to push for a response, but remember who has the power (they do!).

In this sample, we create a polite follow-up you can use with even the most fearsome boss.

Be bold and confident that you're doing the right thing for your career and the business.

6. Chaser email sample

Chasers aren't just soft drinks taken after hard liquor; they're also emails to accelerate a response. Chaser emails are often sent to get attendance at a meeting, confirmation of a booking, or dietary requirements.

Chaser emails are briefer than the other follow-ups and less formal – but don't be complacent. Check out our chaser email sample.

7. Following up on my previous email sample

How many times have you had to follow up on an email that's been ignored? For us, it's lots and lots of times, sadly.

Email follow-ups are formal and stick to the structure – but there is flexibility. If you're emailing a colleague, you can be friendlier. If you're emailing an existing customer or potential client, stay formal .

8. Waiting for a response email sample

Sometimes you can find yourself left waiting for a response. This can hold you up and stop you from progressing on projects or achieving your aims.

Don't delay ; send a follow-up email, and let's get you some answers!

This email sample provides an engaging way you can explain you're waiting for a response – and why you need one ASAP!

Follow-up email template

If the samples above don't suit your style, or fit your circumstances, here's a 100% customizable follow-up email template you can use.

This follow-up message follows the format and sticks rigidly to an approach we know works.

To use this template, work from top to bottom and fill in the gaps. You can delete any section you don't need or add more information where required.

By the end, you'll have a follow-up message that will get results!

Follow-up on how to write follow-ups

And so, the end is near, and by this stage, you should know how to write follow-up emails. We’ll say it again, but the key is to focus on the outcome and ignore any emotions.

Always remember there could be a legitimate reason your original email or request wasn't answered, so give the person a chance. When writing follow-up emails, use the standard format simple structure, keep things short, and include a CTA.

Never settle for anything less than an answer!

Follow-up email template using Flowrite

Flowrite is an AI writing tool that turns short instructions into ready-to-send emails and message. However, for emails such as follow-ups after no response it can write the whole email for you.

Try it yourself below to see how to follow up on an email with click of button thanks to our follow up email template.

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