how to structure a cover letter

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How to Structure a Cover Letter

What to include in each part of a cover letter.

The Structure of a Cover Letter

• What to Include in a Cover Letter

Sending an Email Cover Letter

Cover letter template and example.

When  writing a cover letter  to apply for a job, it's important to include all the requisite information clearly and efficiently.

Your cover letter is a way to grab the hiring manager's attention and it's important to be sure that it's polished, professional, and complete with the information the reader expects to see. If any elements are missing, it could even disqualify you from consideration for the job.

A cover letter is comprised of several sections: your contact information, a salutation, the body of the cover letter, an appropriate closing, and a signature.

Review the structure of a cover letter, what to include in each part, and examples.

Your Contact Information

• What to include: The first section or header includes your contact information: name, address, phone or cell phone number, and your email address. It has also become common to include your LinkedIn address so that employers can immediately access your professional profile, resume, and networking contacts.  In an email, you can also list your contact info below your signature.
• Choose a style: Go with a simple block, centered header, or get a little fancy with the design if you're sending a hard copy. 
• Keep it professional: Also, keep in mind that your email address should sound simple and professional. Ideally, it would look like “[email protected].” Never use a “cutesy” email address that refers to your hobbies or political opinions or is off-color—your email address needs to reflect your professional identity, not your sense of humor.

You may want to create an email account dedicated solely to your career search. It can be easier to track all your correspondence when you have a dedicated email address for job hunting.

Employer Contact Information

• You can also include the employer's contact information. This is most appropriate to include on a formal, hard copy cover letter submitted through snail mail or by hand.
• If you are sending a job application by email or through an employer’s online application system, it is not as necessary to include this contact information.
• As a general rule of thumb for email applications, use the formal contact address if you know it, but don’t worry too much about omitting it otherwise.

Cover Letter Salutation

Although you may not need to know whom to address when sending a cover letter via email, getting a name to address your letter to is important. Do your research to avoid having to use the generic " To Whom It May Concern " or "Dear Sir or Madam," which can make things look like you didn't make an effort to learn more about the job or the employer. The best ways to learn contact names are to call an organization’s front office or to review their website.

To get in gear, review samples of  cover letter salutations . If you can't find a contact person, there are options you can use instead .

Cover Letter Body

The body of your cover letter lets the employer know what position you are applying for, why the employer should select you for an interview, and how you will follow up. This section of your cover letter includes:

• First paragraph : Why you are writing. This is "the grab," your chance to grasp your reader by the collar and get their attention. Offer some specific, focused information regarding the job you're seeking and a few core strengths that demonstrate your suitability for the position.
• Second paragraph : What you have to offer the employer .  This is your hook where you highlight examples of the work performed and achieved results. Draw on your key competencies from your resume, although don't copy it word for word. Bullet points in this paragraph are extremely effective in drawing your reader's eye to your successes.
• Third paragraph : Your knowledge of the company. Show that you did your research and know something about the business and how you can contribute to its mission.
• Fourth paragraph : Your closing. Summarize what you would bring to the position and suggest next steps by requesting a meeting or suggesting a call.

You can boldface quantifiable achievements like YOY sales figures in order to make these “pop” on the page.

Finish your letter with a formal closing like "Sincerely" or "Yours truly." A cover letter is professional correspondence, so don't use informal closings like "Cheers" in the letters you write to apply for jobs.

Your Signature 

How you sign your cover letter will depend if you're sending a paper or email letter. If you're sending a paper letter, type your name after the salutation, leaving a space for your handwritten signature. If you're sending an email cover letter, type your name and contact information after your salutation.

Signature for a Hard Copy Letter Example

Mary Barnes (Your Signature)

Mary Barnes

Email Letter Signature Example

Mary Barnes Address City, State Zip Email Phone

When you're sending a cover letter via email, include your name and the job you're applying for in the subject line of the message. That way, you'll be sure your message gets opened and read.

Subject: Mary Barnes - Marketing Assistant Position

Download a cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter Example

Lucius Applicant 123 Main Street Anytown, CA 12345 555-555-5555 lucius.applicant@email.com

August 12, 2020

William Lee Lead Mechanic Acme Auto 123 Business Rd. Business City, NY 54321 

Dear Mr. Lee:

I’m writing to apply for the position of diesel mechanic at the City Transit Agency, as advertised on the city’s careers web page. I’ve included my resume for your consideration.

In addition to experience as a diesel mechanic, I have an excellent knowledge of gasoline engines and electric systems, and I hold a CDL drivers license. Most recently, I worked for Trailer Transfer in Middletown as their lead diesel mechanic. While I was there, I developed a training program for new hires. However, I had to leave my job due to a move to your city.

Thank you for your time and consideration. I will follow up next week to see if I can offer any more information about my skills and experience. My cell phone is 555-555-5555 and my email is lucius.applicant@email.com. 

Best regards,

Lucius Applicant (Signature hard copy letter)

Lucius Applicant

Need more examples? Here are more cover letter examples , including templates you can customize to create your own cover letters.

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

Published: April 10, 2024 at 4:33 PM

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Cover Letter Format (w/ Examples & Free Templates)

Give someone who knows nothing about cooking the ingredients to a perfect meal and you’ll end up with a disorganized, very possibly inedible, meal. 

The same disorganized, quite possibly tasteless, fate awaits your cover letter if you don’t know how to properly format it. 

Getting the cover letter format right is the same as having those coveted cooking skills that can turn the right ingredients into a meal that leaves you wanting more.

Now, if you’re wondering whether your formatting skills are enough to impress recruiters, there’s no need to worry. 

This article is going to show you exactly how to format a cover letter the right way. 

Here’s what we’re going to cover: 

• What Should Go On a Cover Letter?
• How to Format Your Cover Letter
• (Free) Cover Letter Templates You Can Use
• How to Format Your Cover Letter When Sending It Via Email

The Best Cover Letter Format - What Goes on a Cover Letter

Your cover letter’s format is both how your cover letter looks and how it’s structured. 

So, cover letter formatting includes everything from page margins, spacing, and font size to how long your cover letter should be, how many paragraphs it should have, and what each paragraph should contain. 

Pretty substantial, if you ask us - which is exactly why we’ll go over these elements one by one. Before we do, however, let’s first get the essentials out of the way. 

What exactly goes into a cover letter? The short answer is as follows:  

• A header , which contains your contact information and the employer’s or recruiter’s contact information.
• A greeting to the recruiter and the opening paragraph , which you want to use to grab the reader’s attention.
• The body of your cover letter , which is between 1-3 paragraphs.
• A closing paragraph , which usually contains a call to action.
• A formal salutation .

And here’s what that looks like in practice: 

A Look into Your Cover Letter Format, by Section

In theory, all these rules are pretty straightforward...

But if you’ve ever written a cover letter before, you’ll probably agree with us that actually writing one ain’t all that simple.

In this section, we’ll take you through the entire process of creating a cover letter, section by section!

Starting with:

#1. Header 

Your cover letter’s header should contain your contact info, the date, and the hiring manager’s or employer’s contact info. 

If you’re wondering which contact information you should include and which you should leave out, here are the essentials: 

• Full name and professional title (where applicable) 
• Phone number
• Name and professional title of the hiring manager
• Name of the company you’re applying to 
• Company address 

Here’s a visual representation of this: 

If you want to know more about header formatting, such as what you can optionally include and what you should definitely leave out, head over to our guide on how to start a cover letter . 

#2. Greeting 

After listing your contact information, it’s time to address the cover letter . 

First things first: the impersonal and overly popular “To Whom It May Concern” and “Dear Sir/Madam” are yesterday’s news. They’re impersonal and just about every other applicant uses them. 

And you want your cover letter to stand out, right?

So, greet the hiring manager directly, instead. For example: 

Dear Mr. Brown, Dear Mrs. Waldorf,

If, however, you are unsure about their title, gender, marital status, or pronouns, use their entire name to avoid any mistakes, such as: 

Dear Alex Brown, Dear Blair Waldorf,

Alternatively, the recruiter may hold a title, such as Doctor, Professor, or sergeant, or you might be addressing a letter without a contact person. 

In such cases, here are some do-s and don’t-s to keep in mind: 

Dear John Doe, Dear Mr./Mrs. Doe, Dear Dr. Leonard, Dear Rev. Owen, Dear Marketing Hiring Team, Dear Director of Marketing,

To Whom It May Concern, What’s Up Hiring Team, Dear Sir/Madam, Hey John, Hi there Hiring Team,

#3. Opening Paragraph 

The opening paragraph of your cover letter is where the recruiter first gets to really hear your voice. As such, you’ve got to make it count and grab their attention before they move on to the next applicant.  

And how exactly do you do that? Well, for starters, avoid being generic. You don’t want your opening paragraph to sound as if you’re applying to dozens of jobs with the same letter.

Instead, you want your opening paragraph to mention:

• Your name, profession, and years of experience.
• 1-2 of your top achievements (to help you stand out).
• The name of the firm and position you’re applying for.

Here’s what this would look like in a cover letter:

My name is Ellen and I’d like to join Company X as a marketing expert. I believe that my 5+ years of experience as a marketing specialist, as well as my skills in PPC management and copywriting, will help me drive new users to your platform Additionally, I believe that my past experience in the financial industry will help me excel at the role.

Struggling with writing your own cover letter introduction? Check out our guide on how to start a cover letter effectively! 

#4. Cover Letter Body 

The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job.

We have a few pointers to help you do that:

• Don’t just rehash your CV. The recruiter already read it. Instead, use your cover letter to elaborate on your achievements and back them up with even more evidence. 
• Understand the job requirements. Check the requirements for the position in the job listing, see how you can match them with your strengths and qualifications, and use the body of your cover letter to show you’re a good fit for the job. 
• Research the company. Also important is to show that you match the company’s culture. Read up about the company you’re applying for and learn what’s their product/service, what are they known for, what kind of culture they have, and so on. Then, in your cover letter, mention a bit about the company’s culture and talk about how you’re a good fit.

And here’s hows the body of your cover letter would look like in practice: 

In my previous role as a Marketing Expert, I also handled the company’s Digital Marketing. During the course of one year, I managed the company’s monthly Facebook ad budget, which amounted to $20,000+ and the process of ad creation and management end-to-end. The process involved creating ad copies, images, picking out the targeting, running optimization trials, and so on. 

In addition to Facebook advertising, I am also knowledgeable in other Pay Per Click channels, such as: 

I actually learned a lot about PPC management basics from your company YouTube channel, and really admire how you guys manage your ad accounts. Since I’m already familiar with how Company X handles ads, I believe that I’d be able to really excel at the role.

#5. Closing Paragraph (And a Call to Action) 

Now, how you end a cover letter is just as important as how you start it. 

As you wrap up your cover letter, it’s important to do the following:

• Mention anything that you couldn’t in the previous paragraphs . If you have anything left to say, mention it here. 
• Thank the hiring manager for their time . Good manners go a long way. 
• Finish the cover letter with a call to action . Your cover letter’s last sentence should be a call to action, such as asking the hiring manager to take some sort of action. 

Here’s an example of that: 

In conclusion, thank you for considering my application. I hope I have the chance to help your company take its marketing initiatives to the next level. It would be great to discuss how my experience so far can make that a reality. 

As for your formal salutation, you can use any of the following “tried and tested” greetings: 

• Best Regards,
• Kind Regards,

Cover Letter Format Guide 

We went over what goes in your cover letter section by section. However, how your cover letter looks on the outside is just as important. 

Following some standard formatting tips will show the hiring manager that you took the time and put in the effort to hand in the best version of a cover letter, which is sure to help your case. 

Here are the rules that you need to follow: 

• Keep your cover letter between half and one page in length to make sure the recruiter actually reads the whole thing (if you had to read 100+ cover letters, you’d want applicants to stick to one page too). That’s between 250-400 words long . 
• Use 1 or 1.5 line spacing throughout your text , and double spacing between paragraphs. 
• Go for a simple and readable font and set your font size to 11 or 12 pts . Using custom fonts may seem like a good idea, but there’s no guarantee the hiring manager’s computer will have that specific font installed.
• Save your cover letter in PDF format to make sure the layout stays the same despite the type of software or Operating System (OS) that opens it. 

Or Choose One of Our Cover Letter Templates 

The cover letter is an inseparable part of any application package. As such, you want your cover letter format to be as impeccable as possible. 

And while the formatting rules we’ve listed above aren’t complicated to follow, you’d rather not take any risks with your cover letter format.  

Want to make sure that your cover letter format is impeccable?

Just use a cover letter template!

The format is done for you - all you have to do is fill in the contents. 

Our cover letter templates are well-designed and guaranteed to leave a good impression on the recruiter!

On top of that, all of our templates come with a matching resume template , ensuring that your job application stands out from the rest.

Sending Your Cover Letter Via Email? Here’s How To Do It! 

It’s safe to assume that nowadays, most cover letters are sent via email. That means that you’re probably submitting your email in one of two ways: 

• Sending it as an email attachment.
• Uploading it to the company’s webpage.

If that’s the case, you’re good with the formatting rules listed above. 

If, however, you’re sending your cover letter in the body of the email, here’s what you need to do differently: 

• Write a professional subject line. The best and safest formula is “Name - Position you’re applying to” (e.g. “Helen Simms - Application for Marketing Expert Position”).
• Remove the header. As the hiring manager’s contact details and the date are no longer necessary, remove the header altogether and place your contact information underneath the formal salutation. 
• Look out for typos. Check your cover letter and then double-check it. Typing on a keyboard can be tricky; sometimes, a typo might just be a matter of fast typing. Avoid that by being extra careful. 

And you’re about ready to press “Send.”

Key Takeaways

Your cover letter format is a big part of the impression your job application can make. As such, it’s important to get the formatting right. 

Here are the main points this article covers to achieve that: 

• Make sure to structure your cover letter the right way. 
• Address your cover letter the right way and write an attention-grabbing opening paragraph.
• Wrap up your cover letter with a call to action. 
• Pay attention to the margins, space lining, font size, and cover letter length.
• If you’re sending your cover letter as the body of your email, make sure to tweak the formatting accordingly.  

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• Career Blog

How to Structure a Cover Letter in 2024: 10+ Proper Examples

A cover letter is a document that accompanies a job seeker’s resume or job application. It is a personalized letter that introduces the candidate to a potential employer and highlights their qualifications and skills relevant to the job position. A cover letter serves as an introduction, a chance for the job seeker to make a good first impression and to differentiate themselves from other candidates.

Why is a Cover Letter important?

A cover letter is an essential tool for job seekers, as it can significantly increase their chances of getting hired. It allows them to demonstrate their interest in the job position and the company and showcase their suitability for the role. A well-written cover letter can help candidates stand out from the competition and communicate their value proposition to employers.

Purpose of a Cover Letter

The purpose of a cover letter is to persuade the employer to consider the job seeker’s application and invite them for an interview. It is an opportunity for the candidate to sell themselves, pitch their skills and experience, and show how they can add value to the organization. A cover letter provides additional context and information that may not be included in the resume, such as career goals, achievements, and personal attributes.

A cover letter is a powerful tool for job seekers to market themselves to potential employers and increase their chances of getting hired. The following sections of this article will provide 10+ proper examples of how to structure a cover letter for various job positions and industries.

Understanding the Structure of a Cover Letter

When it comes to crafting a cover letter, establishing a solid structure is key to ensuring your application stands out from the rest. A well-structured cover letter should consist of the following elements:

The heading should be placed at the top of the cover letter and should include your name, address, phone number, and email address. You can also include the date and the recipient’s name and address if you have that information available.

Introduction

The introduction serves as your chance to grab the reader’s attention and make a strong first impression. Start by addressing the reader by name and briefly explaining why you are writing. Be sure to include the name of the position you are applying for and where you found the listing.

The body of the cover letter is where you can expand on why you are the ideal candidate for the position. Your cover letter should consist of at least three paragraphs:

Paragraph 1: Why you are interested in the job

In this paragraph, you should explain why you are interested in the position and the company you are applying to. Mention any unique aspects of the job or company that stand out to you and why they align with your career goals.

Paragraph 2: Why you are the perfect candidate

This paragraph should highlight your skills, qualifications, and experiences that make you the perfect fit for the position. Use specific examples to demonstrate how your skills and experience align with the job description.

Paragraph 3: Relevant experience and skills

In this paragraph, expand on your experiences and skills that specifically relate to the job you are applying for. Use concrete examples and metrics to demonstrate your expertise, and how you can contribute to the company’s success.

Paragraph 4: Closing and call-to-action

The final paragraph should summarize your interest in the position and the company. Additionally, you should use this opportunity to express your enthusiasm for the role and your willingness to contribute to the company’s continued growth. End with a call-to-action, requesting an interview or thanking the reader for their time.

The closing should include a polite sign-off such as “Sincerely” or “Best regards” followed by your name.

A well-structured cover letter can make all the difference in the job application process. By following these guidelines, you can craft a compelling cover letter that effectively demonstrates your qualifications and sets you apart from other candidates.

How to Start a Cover Letter

When it comes to writing a cover letter, the opening is crucial. It’s the first impression you make on the hiring manager, and you want it to be a strong one. Here are some tips on how to start your cover letter:

Start your cover letter with a professional greeting, such as “Dear Hiring Manager” or “Dear [Company Name] Team.” Avoid using generic greetings like “To Whom It May Concern” as they can come off as impersonal.

Opening Statement

In the opening statement, introduce yourself and express your interest in the job. You can also briefly highlight why you are a good fit for the position.

Mention the Source of Job Posting

Let the hiring manager know where you found the job posting. This shows that you’ve done your research and are genuinely interested in the position.

Include Personal Referrals, If Applicable

If you have a personal connection to the company, such as a referral from a current employee, mention it in your cover letter. This can give you an edge over other applicants and make a strong impression on the hiring manager.

Highlight Achievements

In the body of your cover letter, highlight your professional achievements and how they relate to the job you’re applying for.

By following these tips, you can create a strong opening to your cover letter that will grab the hiring manager’s attention and set you apart from other applicants.

How to Write the Body of a Cover Letter

The body of your cover letter is where you really have the chance to showcase your skills and experience to the hiring manager. More importantly, it’s where you need to connect your qualifications directly to the requirements of the job you’re applying for. Here’s how to do that effectively:

Customize the body for each job application

One of the biggest mistakes jobseekers make is writing a generic cover letter that they can send out to any employer. It’s crucial to customize your cover letter for each job application you submit. This means doing some research on the company and the position you’re applying for, and tailoring your letter to fit their specific needs.

Use specific examples

In order to demonstrate your value to the employer, you need to provide specific examples of your past experiences and accomplishments. Don’t just write that you have “strong communication skills” or “a proven track record”; instead, give concrete examples of how you’ve used those skills in the past – for instance, how you managed a team, resolved a customer issue, or spearheaded a successful project.

Connect your skills with job requirements

The purpose of the cover letter is to prove that you’re the best candidate for the job. In order to do that, you need to show how your skills and experience directly relate to the requirements listed in the job posting. Don’t assume that the employer will make the connection themselves; spell it out for them.

For example, if the job posting lists “proficiency in Microsoft Excel” as a requirement, you might write something like: “As you can see from my resume, I have extensive experience with Microsoft Excel. In my previous role, I used this skill to develop complex financial models that led to a 12% increase in revenue for our department.”

Use keywords and phrases from the job description

In addition to connecting your skills to the job requirements, you should also use some of the same language and phrases that appear in the job posting. This not only shows that you’ve read and understood the posting, but also helps your application get past any screening software that the employer may be using.

For example, if the job posting mentions “collaboration” as a requirement, you might write something like: “I’m thrilled to see that collaboration is such a key component of this position, as it’s something I’m truly passionate about. In my previous role, I worked closely with cross-functional teams to develop and implement marketing campaigns that exceeded our targets by 25%.”

Use the body of your cover letter as an opportunity to prove your value to the employer by customizing it for each job application, using specific examples, connecting your skills to job requirements, and using keywords and phrases from the job description.

What to Avoid in a Cover Letter

When it comes to crafting a cover letter, there are certain things that you should avoid in order to make a good impression on potential employers. Below are some common mistakes that you should steer clear of when writing a cover letter:

Grammatical errors and spelling mistakes

Grammatical errors and spelling mistakes can undermine your credibility and make it difficult for employers to take you seriously. Make sure to proofread your letter carefully and use tools like grammar checkers to catch any mistakes before submitting your application.

Clichéd statements

Using clichéd statements such as “I’m a real go-getter” or “I work well under pressure” can make you come across as unoriginal and uninspired. Instead, try to demonstrate your skills and experience through specific examples and accomplishments.

Irrelevant information

Including irrelevant information in your cover letter can distract from your qualifications and make it hard for employers to see how you fit the position. Make sure to stay focused and only include information that is directly related to the job at hand.

Overuse of buzzwords

While buzzwords can be useful in demonstrating your knowledge of industry trends, using them too often can make you seem insincere and unoriginal. Use them sparingly and only when they add real value to your letter.

By avoiding these common mistakes, you can ensure that your cover letter is well-structured, professional, and effective in highlighting your qualifications and experience.

How to End a Cover Letter

As you come to the end of your cover letter, it’s important to leave a lasting impression. Here are a few crucial elements to include in your conclusion:

Summarize your interest in the job:  Reiterate why you’re excited about this particular role and how it aligns with your career goals.

Mention your relevant skills and experience:  Briefly touch on the qualifications that make you the perfect fit for this position.

Request an interview:  Emphasize your eagerness to discuss your application further and express your availability for an interview.

Provide contact information:  Finish off your cover letter with your full name, phone number, and email address. Make it easy for the hiring manager to get in touch with you.

By following these guidelines, you can leave a strong impression and increase the chances of getting called for an interview. Remember, the goal of your cover letter is to show why you’re the best candidate for the job, so end your cover letter with confidence and enthusiasm!

How to Format a Cover Letter

When it comes to formatting your cover letter, you want to keep things simple and professional. Here are a few key tips to keep in mind:

• Use a consistent font style and size throughout the entire letter to maintain a uniform look.
• Avoid using too many colors and graphics as this can detract from the content of your message.
• If you need to use bullet points to highlight important information, keep them concise and to the point.

By following these formatting guidelines, you can ensure that your cover letter looks polished and professional, making a great first impression on potential employers.

Examples of Cover Letters for Different Job Roles

The structure and content of a cover letter may vary depending on the job role you are applying for. Here are three examples of cover letters tailored to different job levels:

Sample Cover Letter 1: Entry-Level Position

Dear Hiring Manager,

I am excited to apply for the entry-level position at XYZ Company. As a recent graduate with a degree in marketing, I am eager to apply my skills and knowledge in a professional setting.

In my previous internships, I have developed a strong understanding of marketing strategies and social media management. I am confident that my ability to learn quickly and work collaboratively will allow me to make a valuable contribution to your team.

Thank you for considering my application.

Sincerely, [Your Name]

Sample Cover Letter 2: Mid-Level Position

I am writing to express my interest in the mid-level position at ABC Corporation. With over five years of experience in project management and team leadership, I believe that I have the skills and expertise necessary to excel in this role.

Throughout my career, I have demonstrated a strong ability to manage complex projects and deliver results on time and within budget. Additionally, my experience in mentoring and coaching team members has allowed me to effectively collaborate with colleagues and foster a positive work environment.

Thank you for your time and consideration. I look forward to the opportunity to discuss my qualifications further.

Best regards, [Your Name]

Sample Cover Letter 3: Executive Position

Dear [Hiring Manager’s Name],

I am thrilled to apply for the executive position at XYZ Corporation. With over 15 years of experience in executive leadership roles, I possess a deep understanding of organizational strategy, financial management, and stakeholder engagement.

During my tenure at ABC Company, I played a crucial role in driving revenue growth and expanding our market share. My ability to build strong relationships with internal and external stakeholders has been instrumental in achieving these results.

I am confident that my strategic vision and leadership capabilities align with the requirements of this position. Thank you for considering my application.

Best Practices for Writing Cover Letters

To increase your chances of landing the job of your dreams, it’s essential to follow some best practices when it comes to writing your cover letter. Here are some tips to help you succeed:

Do your research before writing

Before you begin drafting your cover letter, you must do your homework. This means researching the company you are applying to, understanding their values, goals, and mission, and reviewing the job description to ensure you understand the skills and requirements the employer is looking for. Armed with this knowledge, you can tailor your cover letter to highlight your most relevant experience and accomplishments.

Use an active and professional tone

When writing your cover letter, it’s important to use an active and professional tone. Avoid using passive language or cliches, and be sure to highlight your enthusiasm for the role and the company. Keep your tone positive and upbeat, and show the employer what sets you apart from other candidates.

Edit and proofread your cover letter

Your cover letter is your chance to make a great first impression with the employer, so it’s crucial to ensure that it is free of errors and typos. Take the time to edit and proofread your document carefully, paying close attention to grammar, punctuation, and spelling. You might even consider having a friend or colleague review your cover letter for feedback.

Follow up with the employer after submitting your application

After submitting your cover letter and resume, it’s a good idea to follow up with the employer within a week or so to show your interest in the position. You might send an email or give the employer a call to inquire about the status of your application and to reiterate your enthusiasm for the role.

By following these best practices for writing cover letters, you’ll be well on your way to crafting a winning application that will help you stand out from the competition. Good luck!

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How to Write an Incredible Cover Letter

A comprehensive guide on the best structure for your cover letter, what to include and tips to make your application stand-out.

Cover Letter Structure

While a resume merely states facts about you, the cover letter allows you to tell the full story of why you’re the ideal candidate for the job.

This article will walk you through how to write the best cover letter to maximize your chances of getting through to the next stage of the application process. To provide a detailed example, it will focus on a cover letter for the McKinsey business analyst role.

Generally, a cover letter is structured in the following way:

• Why this company/ position
• Why you're the right candidate

Those paragraphs should make up a one-page cover letter and it’s not recommended to have anything longer than that. Remember to break the letter down into a few paragraphs so that it is easy for the recruiters to read and navigate.

Let’s get into the details of each section.

Cover Letter Header

The header is fairly straight forward. On one side you will have the recruiter’s contact details, and on the other side you’ll have yours. (See the picture below for the layout). Remember to keep the email appropriate and formal, probably best not to use the one you created when you were 12.

If you don’t know the recruiter’s information don’t worry, either put the name and address of the company, or just delete that section.

Cover Letter Opening

The first big section is the introduction, where you want to explain who you are. For example, you could be a third year student at Harvard University majoring in Economics, or a working professional in Google’s engineering team. Then, you want to mention the specific position you’re applying to and show enthusiasm.

It is also common to have a hook here to grab the attention of the recruiter. This could be mentioning an accomplishment, recent news about the company, or it’s popular to mention a mutual connection if you have one. This could be as simple as “after attending a career fair at my university and speaking with Bill Smith, a management consultant at McKinsey, I was very impressed to hear about McKinsey’s unique company culture. Specifically…” .

By writing this the person is able to demonstrate that they’ve done their homework, as they’ve gone out of their way to meet McKinsey representatives at a career fair, and even managed to talk with Bill about what the company’s culture is like. It also encourages the recruiter to keep reading in order to find out what this applicant means by McKinsey’s unique company culture.

If you can use a hook, that’s great, but it’s not going to damage your cover letter if you don’t include one.

Why this Company & Position

In this section you want to explain your motivations for applying to this role. When doing research for this part it’s useful to read the companies about page, and the job description. For example, if you were applying to McKinsey’s business analyst role, from their website you could discover that the company places a big emphasis on developing their employees, since they provide training, mentoring, and leadership opportunities.

• Why this company. Mention your findings from the website by saying “I am attracted to McKinsey as junior employees receive training, mentoring, and substantial responsibilities to continue growing their career at the company” .
• Why this role. Look at some of the bullet points that describe the tasks and requirements of the position. For the McKinsey role the description indicates a focus on problem solving, working with teams, and presenting effectively. From this you could write “the business analyst role is particularly appealing to me as it offers the challenge of solving complex problems, the opportunity to collaborate as a team, and the chance to communicate our findings effectively to senior management” .
• Bonus answer. Mention specific news articles that the company you’re applying to has been involved in. For example, in the case of McKinsey, it could be some of the strategic solutions that they proposed to a client and how that’s changed their negative dynamic into a more positive one. Also, if you name drop specific clients they’ve worked with and helped improve, that shows you’ve done your homework. This is important as you want to show that your cover letter is tailored for McKinsey, and not just a generic one.

Why you are the Ideal Candidate

This section is essentially your sales pitch. It’s where you highlight why you, this company, and this position are the perfect match.

• Look at the job description and requirements. For the McKinsey business analyst role, the description shows that they are looking for people that can break down and solve problems through quantitative analysis, and that they should be comfortable with ambiguous and ever-changing situations.
• Find relevant personal examples. For instance, this could be “this past summer, I interned at an NGO fighting poverty, where I was involved in solving the complicated logistics of delivering perishable food to people in need across the city. I created an excel model that predicted the departure and arrival times of each food container, allowing us to efficiently transport food to over 50,000 people, with savings worth $10,000 a year.”

This example is made up, but it highlights that you tackled a complicated problem that was ever-changing, by applying excel, an analytical tool to solve it. The answer also quantifies the results to give the recruiter an idea of size and detailed context.

As you can see from this example, even though McKinsey is a management consulting company and this internship was at an NGO, if presented in this way, there are quite a few transferable skills. Whilst this is an example of a job, it could be an extracurricular project or university coursework if you don’t have much work experience yet.

• Avoid this common mistake. Don't apologize for a lack of experience. People often put “although I have limited professional experience, I believe that my relevant courses in university provide the necessary knowledge to succeed in this position” . However, there’s no need to mention that you have limited professional experience as you are just highlighting your weaknesses when they haven’t even asked for it.
• Pull on the educational experience you already have. For example, “I’m excited to apply the business theory I have learned at university in a practical environment such as this business analyst position” . Now instead of highlighting your weaknesses, you’re able to show how you can transfer your theoretical skills into practical ones.

There’s no clear rule on how many paragraphs this section should be, so as long as it strengthens your application and doesn’t go over the 1-page mark, feel free to include it. However, try not repeat your resume in bulk, just highlight certain positions and skills you gained for them, and only add experiences that are relevant for the job.

Cover Letter Closing

There are two main things you want to address in the closing section. First, you want to reiterate that you’re the right candidate for the role, and then thank the recruiters for their time.

The first part could be something along the lines of “I am confident that my background, education, and work experience will yield the right set of skills for the Business Analyst role at McKinsey in NYC.” This briefly summarizes the points you’ve mentioned in the cover letter, and clearly states which role you are applying for, creating a full loop from the introduction paragraph.

For the second part, this only needs to be a brief sentence, along the lines of “thank you very much for your time and consideration in reviewing my application.”

Once you have a cover letter and a storyline that you’re happy with, then you can recycle its content. For example, you can take a portion of the cover letter when sending out a cold email asking for a job, or you can also use it to answer the “tell me about yourself” question during an interview, or even have it on your LinkedIn “about” page.

Taking the time to draft a strong cover letter is important as it can become a useful resource.

Finally, do you need to update your cover letter for each application you send?

Ideally, you would have a few different cover letter templates by industry. For example, if you’re a business student interested in finance, accounting, and consulting, you’d have three different templates. Obviously, the skills for an accounting and consulting job will differ quite a bit so it makes sense to have different templates. However, if you’re looking at two management consulting jobs at Deloitte and at EY , they probably have similar requirements, and you can getaway with using the same template and modifying a few words here and there.

Many people recommend that you tailor your cover letter to each application, but realistically if you’re applying to 50 roles, it will take you a while and it won’t necessarily be time efficient to make 50 completely different cover letters.

Additional Resources

If you want to develop the technical skills you'll need to become a stronger job applicant, take a look at our Excel for Business & Finance Course , our Complete Finance & Valuation Course and other courses using the get started button below.

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Building a cash flow statement from scratch using a company income statement and balance sheet is one of the most fundamental finance exercises commonly used to test interns and full-time professionals at elite level finance firms.

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How to write an effective cover letter (with samples)

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You will have to prepare a number of materials for employers while looking for a job. One type of document is the cover letter, which is included with your resume when requesting a job interview. An effective cover letter is directed towards a specific position or company, and describes examples from your experience that highlight your skills related to the role.

You want to convince the reader that your interest in the job and company are genuine and specific. You also want to demonstrate ways that your experience has prepared you for the role by sharing a few brief stories that highlight your qualifications. This takes time and research; use the job description and the company’s web site or LinkedIn page to identify traits and skills the company values.

Cover letter structure and format

A cover letter should be no longer than one page with a font size between 10-12 points. Be sure to include your contact information and address it directly to the hiring manager, using their name. If you are not sure who to address the letter to, write “Dear Hiring Manager.” If the role you are applying for has a reference number or code, be sure to include it in your letter so that human resources is able to accurately track your application. The reference code is usually included

Cover letters typically take the following structure:

Introduction (1st paragraph)

• State clearly in your opening sentence the purpose for your letter and a brief professional introduction.
• Specify why you are interested in that specific position and organization.
• Provide an overview of the main strengths and skills you will bring to the role.

Example : I am a second year master’s student in MIT’s Technology and Policy Program (TPP) writing to apply for a consulting position in Navigant’s Emerging Technology & Business Strategy group. After speaking with John Smith at the MIT career fair, I realized that Navigant’s values of excellence, continuous development, entrepreneurial spirit, and integrity align with the principles that guide me every day and that have driven me throughout my career. Moreover, I believe that my knowledge of the energy sector, passion for data analysis, polished communication skills, and four years of consulting experience will enable me to deliver superior value for Navigant’s clients.

Body (2-3 paragraphs)

• Cite a couple of examples from your experience that support your ability to be successful in the position or organization.
• Try not to simply repeat your resume in paragraph form, complement your resume by offering a little more detail about key experiences.
• Discuss what skills you have developed and connect these back to the target role.

Example : As a graduate student in MIT’s Technology and Policy Program, I spend every day at the cutting edge of the energy sector. In my capacity as an MIT Energy Initiative research assistant, I use statistical analysis to investigate trends in public acceptance and regulation related to emerging energy technologies. Graduate classes in data science, energy economics, energy ventures and strategy, and technology policy have prepared me to help Navigant offer the expert services that set it apart from competitors. Furthermore, I will bring Navigant the same leadership skills that I used as the student leader for the MIT Energy Conference’s Technology Commercialization round-table, and as the mentorship manager for the MIT Clean Energy Prize.

Even before MIT, my four years of work experience in consulting—first at LMN Research Group and then at XYZ Consulting—allowed me to develop the skillset that Navigant looks for in candidates. As a science writer and policy analyst at LMN Research Group, I developed superb technical writing and visual communication skills, as well as an ability to communicate and collaborate with clients at federal agencies such as EPA and DOE. As a research analyst at XYZ Consulting, I developed an in-depth understanding of data analysis, program evaluation, and policy design.

Closing (last paragraph)

• Restate succinctly your interest in the role and why you are a good candidate.
• Thank the reader for their time and consideration.

Example : I take pride in my skills and experience in several domains: critical thinking and analysis, communication, and leadership. I note that Navigant values these same ideals, and I very much hope to use my abilities in service of the firm and its clients. Thank you for your time and consideration, I look forward to speaking with you further about my qualifications.

Additional cover letter tips

• Be sure that each cover letter is specifically tailored to the company you are writing to. Research the company to help you determine your approach. Check the company’s website and other resources online. You can also use MIT’s extensive alumni network through the Alumni Advisors Hub to seek first-hand knowledge, advice, and insight about the company.
• Are you seeking a position in a field or industry that does not have an obvious parallel or connection to your academic training? Be explicit about why you are interested in that particular field, organization or job, and what value you bring. For example, if you are an electrical engineer applying to a finance or consulting position, highlight your quantitative skills and ability to problem-solve.
• If you are applying for a summer job or internship and do not yet have any experience that is directly related to the position, focus on transferable skills that will add value to the role – leadership, communication, problem-solving, project management, etc.
• Lastly, cover letters are a chance to demonstrate the communication skills necessary to most jobs. Careful composing and revision are essential. To put your best foot forward and ensure your cover letter will be effective, schedule an appointment with a CAPD career advisor.

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25 Tips on How to Write a Cover Letter with Examples

You found our guide on how to write a cover letter with examples .

These tips provide step-by-step instructions on creating an effective cover letter. For example, steps can include understanding the purpose and identifying the target audience. The purpose of these guidelines is to help job seekers create attention-grabbing letters. These guidelines are also known as “best cover letter examples” and “writing a cover letter.”

These tips on how to write a cover letter with examples are similar to preparing for an interview , writing work emails , and business writing books .

This list includes:

• writing a cover letter
• steps for writing a cover letter
• cover letter templates
• cover letter tips
• cover letter guidelines

Let’s get to it!

Tips on how to structure a cover letter

Formatting a cover letter makes it easier to read, so it is important to refine your structure. Here are some cover letter guidelines to consider.

1. Cover Letter Format

The cover letter format should be professional, clear, and concise. The formatting should match your resume for a clean and consistent look. You should use the same font, font size, and header style. These simple tips help you look organized and composed.

2. Header and Contact Details

When creating a cover letter, the header is the first item potential employers see. This section contains your contact information and the date. Your name, address, phone number, email address, and professional social media links are crucial parts of the header.

It is important to ensure that all information is accurate and current. The date should align with your contact details on either side of the page. A properly designed header establishes a professional first impression. Further, employers can readily contact you for additional communication.

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3. Salutation

Your cover letter opener should include a professional greeting addressed directly to the hiring manager. If possible, research the manager’s name for personalized engagement. For example, “Dear Mr. Smith” stands out. If you do not know the hiring manager, then default to a general “Dear Hiring Manager.” This opener shows respect and formality.

4. Opening Paragraph

When writing a cover letter, the first paragraph introduces you to a potential employer. It is important to begin clearly stating the specific position you are applying for and how you found out about the job opportunity. You can also touch on your relevant experience or skills that show why you are a good fit for the role. However, remember that you do not need to repeat your entire resume on the cover letter.

This paragraph establishes the tone for the rest of your letter and encourages the reader to continue learning about you. Creating an interesting opening paragraph can grab the attention of hiring managers. By showing your enthusiasm and skills, you make a positive initial impression.

5. Body Paragraph

In the body paragraph, you should write details that support the main points of your cover letter. This section should expand on your qualifications, experiences, and achievements. This info can highlight specific examples demonstrating why you are the ideal fit for the position. Each sentence should add value and relevance to your application, showcasing your skills. Writing a strong body paragraph can greatly enhance the overall impact of your cover letter.

Readability is an important factor in your letter. Try to avoid walls of text. Many recruiters skim cover letters, so perhaps line breaks and bullet points to make the letter easier to scan. Be sure to incorporate plenty of white space. Also, consider placing your most important achievements and information strategically in highly visible spots, such as the start of a line or a paragraph, to increase the likelihood of a reader noticing them. Incorporating keywords from the job posting is another smart move.

When writing your cover letter, avoid replicating your resume. The cover letter is a chance for you to provide additional information that might not be evident in your resume or CV, such as your motivation to work for the company or individual achievements or experiences that make you desirable for the role. Be sure also to use action language and mention accomplishments and results instead of simply stating duties.

6. Closing Paragraph

To close a cover letter, express gratitude for the reader’s time and consideration. This section should also reiterate your interest and invite further contact. For example, “Thank you for considering my application. I look forward to the possibility of discussing my qualifications further. Feel free to contact me at your earliest convenience.” Overall, showing gratitude and offering a call to action helps close out your writing.

7. Signature

A signature provides a personal touch and enhances the document’s professionalism. First, start by choosing a closing salutation. Friendly and professional phrases work best, such as “All the best” or even “Sincerely.”

Your signature should be at the end of your document. This signature must be clear and contain your full name. If you are submitting a cover letter online, then consider using a digital signature. Another option is to sign your name using a program like Procreate and insert the signature in the document as an image. Taking this extra step can differentiate you from other applicants.

Tips on what to include in a cover letter

There are several steps for writing a cover letter. Here are a few tips to get you started.

Understanding the purpose of a cover letter helps you write a successful document. The letter highlights your skills and experiences, showing why you are the ideal candidate for a specific job. With a cover letter, you can introduce yourself to potential employers. This document highlights relevant experiences, skills, and accomplishments. Be sure to tailor this info to the job you are applying for.

Additionally, the letter shows your enthusiasm for the position while addressing job requirements. Finally, you can provide context for parts of your resume and showcase your communication skills. Overall, a well-crafted cover letter offers interviewers a personalized introduction.

2. Audience

To craft an effective cover letter, it is important to identify your audience. You should research the firm and role to find out who the hiring manager is. Letters should address this individual directly. Further, be sure to find out more about the company itself. With this information, you can tailor your skills and experiences to meet the expectations of the potential employer. Understanding your audience provides direction for your content and tone.

3. Professional Tone

Throughout your cover letter, maintain a professional tone. To show respect toward the receiver, avoid inappropriate or casual language. Be sure to always address the reader formally unless they have indicated otherwise. This style demonstrates your professionalism and maturity. Writing well sets a positive impression even before managers read your qualifications.

4. Relevant Keywords

Knowing the right keywords is one of the top cover letter tips. Recruiters commonly use screening software to assess cover letters. These keywords often match the job description. For example, if you are applying for a sales role, terms like “performance targets” or “customer acquisition” might be relevant. Tailoring your cover letter with such keywords can showcase your understanding and fit for the role.

5. Measurable Achievements

Measurable accomplishments are crucial in a cover letter. This information offers solid proof of your skills. When describing measurable accomplishments, emphasize specific numbers or percentages to highlight your achievements. For instance, mention increasing sales by a certain percentage or reducing costs by a particular amount. By showcasing measurable achievements, you effectively prove your worth to potential employers.

6. Soft Skills Highlight

To complement your technical abilities, highlight your soft skills within your cover letter. Leadership, communication, teamwork, critical thinking, and flexibility are attractive traits in potential candidates. You can demonstrate these skills through practical examples and professional experiences. When writing, show what you achieved and how you accomplished it.

7. Hard Skills Highlight

A cover letter should focus on hard skills, highlighting expertise and qualifications that are applicable to the job. Hard skills include skills like technical knowledge, data analysis, or language proficiency. Adding these specifics to a cover letter can capture the employer’s interest. For example, referencing software proficiencies can showcase your suitability for the position. By effectively showcasing hard skills, you can position yourself as a qualified candidate.

8. Company-Specific Content

When writing a cover letter, it is crucial to include content specific to the company. Customizing your letter for the company you are applying to demonstrates genuine interest and effort. Referencing the company’s particular projects or values shows that you have done your research. By showing how your skills fit the company’s requirements, you can set yourself apart as a strong candidate. This individualized approach can make a lasting impression on hiring managers.

9. Proofreading

Proofreading your cover letter ensures it is free of errors and maintains a professional tone. Once you have written your cover letter, make sure to carefully reread it for any spelling or grammar errors. Reading the letter out loud can help you find any awkward phrasing or unclear sentences. Further, ask for feedback from a friend or colleague before sending out your cover letter. A proofread cover letter can leave a favorable impact on prospective employers.

10. Application Follow Up

After submitting a job application, it is important to follow up. This step shows your interest and enthusiasm for the position. You can send a courteous email one week after applying, stating your continued interest in the role. The email should be brief and professional, thanking the hiring manager for reviewing your application. Be sure to specify why you are excited about the opportunity and briefly reiterate your relevant skills. Following up on job applications is a crucial part of the application process.

Tips for writing cover letters

Crafting cover letters can be a time-intensive process. Here are helpful tips to make writing cover letters easier.

1. Make a Master Cover Letter

Instead of starting each letter from scratch, make a master cover letter with all of your experiences and achievements. When starting a new application, you can copy and paste the relevant information from the template into your company cover letter.

Using AI can speed up the process of crafting your letter and help you tailor and personalize the letter to specific companies, positions, and job postings. Software like Grammarly and Teal have AI Cover Letter Generators that can help.

3. Start with a Hook

Like any good piece of writing, a strong start entices readers to continue. Try to include a compelling hook in your first sentence or first paragraph to catch the recruiter’s attention, demonstrate your personality and unique value as a candidate, and make your application more memorable.

4. Label Your File

When submitting a cover letter as an attachment, it is wise to name your file practically. For Example [YOUR NAME][COMPANY] [POSITION] [MONTH] [YEAR]. This simple step demonstrates your professionalism and attention to detail, and also makes it easier for the recruiter to keep track of your cover letter. Not to mention, good organization can help you keep track of your submission materials and prevent you from sending the wrong letter to a company.

5. Do one last check before you hit send

It is wise to review your cover letter one final time before you hit send. Be sure to do a thorough spelling and grammar check, and make sure the formatting is clear, consistent, and that converting the document to a new file format does not affect your layout. Most importantly, double check that the hiring manager, company name, and position are correct, especially if you copy and paste the same letter into new applications.

Cover letter templates

Below are a few cover letter examples to help you start your writing journey.

1. Standard Cover Letter

[Your Name]

[Your Address]

[City, State, Zip Code]

[Your Email Address]

[Your Phone Number]

[Today’s Date]

[Hiring Manager’s Name]

[Company Name]

[Company Address]

Dear [Hiring Manager’s Name],

I am writing to express my strong interest in the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With a [mention years of experience or relevant background] in [relevant field or industry], I am excited about the opportunity to contribute to [Company Name] and further develop my skills in [mention specific area or skill related to the job].

During my time at [Previous Company/Organization], I [describe relevant achievement or responsibility that showcases your skills]. Additionally, my experience with [mention relevant software, tools, or techniques] has equipped me with the ability to [highlight a skill or capability relevant to the job description]. I am confident that my background in [specific area] aligns well with the requirements of the [Job Title] position.

I am particularly drawn to [Company Name]’s commitment to [mention a specific aspect of the company’s mission, values, or projects]. I am eager to bring my [specific skill or expertise] to your team and contribute to [mention a goal or project relevant to the company].

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my background, skills, and enthusiasm can benefit [Company Name]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

2. Entry-Level Cover Letter

I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. As a recent graduate with a [mention your degree or educational background] from [University/College Name], I am excited about the opportunity to begin my career journey and contribute to [Company Name].

While I may be new to the industry, I have gained valuable skills and experiences through internships, coursework, and extracurricular activities. For instance, during my internship at [Previous Company/Organization], I developed proficiency in [mention a relevant skill or task]. Additionally, my coursework in [mention relevant subject areas] has given me a strong foundation in [mention a relevant area of knowledge].

I am particularly impressed by [Company Name]’s commitment to [mention a specific aspect of the company’s mission, values, or projects]. I am eager to bring my enthusiasm, fresh perspective, and willingness to learn to your team. I am confident that my combination of academic achievements, internship experiences, and passion for [mention a relevant industry or field] make me a strong candidate for the [Job Title] position.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my skills and eagerness to contribute can benefit [Company Name]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

3. Career Change Cover Letter

I am writing to express my interest in the [Job Title] position at [Company Name]. As someone with a diverse background in [mention your current or previous industry], I am eager to use my skills in [transferable skills] to make a successful transition into [new industry or field].

Throughout my career, I have developed strong skills in [mention relevant skills or experiences from your previous career]. While my background may seem unconventional for the [new industry], I am confident that my abilities in [mention transferable skills] are directly applicable to the requirements of the [Job Title] role at [Company Name].

I am particularly drawn to [Company Name]’s [mention a specific aspect of the company’s mission, values, or projects]. I am excited about the opportunity to bring my unique perspective, adaptability, and passion for learning to your team. I am committed to making a meaningful contribution to [Company Name] and am eager to embark on this new career path.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my skills and experiences can benefit [Company Name] in the [new industry or field]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

Final Thoughts

Mastering cover letter writing can significantly increase your chances of landing your dream job. This document allows you to showcase your skills, qualifications, and passion in a way that your resume cannot. Be sure to tailor each cover letter for every job application and include specific examples where possible. Further, proofread your work before sending it off because first impressions matter!

Next, check out our posts on virtual interview tips , steps on writing a job posting , company culture fit , and communication books.

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FAQ: How to write a cover letter with examples

Here are frequently asked questions about how to write a cover letter with examples.

What are the key elements of a cover letter?

There are several key elements of a good cover letter.

Here are a few examples:

• understanding its purpose
• identifying your audience
• writing compelling opening and closing paragraphs
• highlighting hard and soft skills
• showcasing quantifiable achievements
• tailoring content for each company you apply to

These tips will help you create an eye-catching cover letter.

What should the tone of a cover letter be?

The tone of a cover letter should be professional yet approachable. It is important to convey your qualifications while also showing some personality.

How do I tailor my cover letter to a specific company?

To tailor your cover letter for a specific company, research the company’s values, culture, products, or services. Then, highlight how your skills and experiences align with the company’s needs.

What are some common mistakes in a cover letter?

Cover letters are notoriously difficult to write.

Here are a few common mistakes to avoid:

• being too generic
• focusing too much on yourself instead of how you can contribute to the company
• including irrelevant information
• making the letter too long or too short
• having grammatical errors

By avoiding these issues, you can ensure your cover letter stands out.

How do I follow up after sending my cover letter?

After sending your cover letter, wait about a week before sending a polite follow-up email. If you still do not hear back after another week, then it is okay to send one more follow-up.

Author: Michael Alexis

CEO at teambuilding.com. I write about my experience working with and leading remote teams since 2010.

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Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

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How to write a good cover letter

A cover letter should highlight your motivation to apply for a specific job or opportunity, and demonstrate why you consider yourself to be the best candidate. Your cover letter should refer to particular examples in your CV and describe why these are relevant for the job vacancy you are applying for.

Read carefully

Read the vacancy notice carefully and highlight the skills that relate to the requirements of the position in your cover letter.

Use keywords

Use the keywords when you list your soft skills as mentioned on the vacancy notice (punctual, organised, team-player and so on).

Have short and clear paragraphs that show different aspects clearly.

Get to know the employer

Take time to research the employer to gain valuable insights into the culture of their organisation and make references in your cover letter to one or two key points.

Keep it short

You cover letter should not be longer than one page.

• First paragraph - why you are motivated to apply for the position,
• Second paragraph - how you are the most suitable candidate for the position, and
• Third Paragraph - why the company is a good match for you.

Use formal tone

Use a formal, polite tone and make sure there are no spelling mistakes.

Use simple fonts

Use simple non-decorative font styles, normal font-sizes (11-12) and optimal spacing (1 or 1.5).

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