how should my cover letter look like

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How to write a great cover letter in 2024: tips and structure

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Cover Letter Format (w/ Examples & Free Templates)

Give someone who knows nothing about cooking the ingredients to a perfect meal and you’ll end up with a disorganized, very possibly inedible, meal. 

The same disorganized, quite possibly tasteless, fate awaits your cover letter if you don’t know how to properly format it. 

Getting the cover letter format right is the same as having those coveted cooking skills that can turn the right ingredients into a meal that leaves you wanting more.

Now, if you’re wondering whether your formatting skills are enough to impress recruiters, there’s no need to worry. 

This article is going to show you exactly how to format a cover letter the right way. 

Here’s what we’re going to cover: 

• What Should Go On a Cover Letter?
• How to Format Your Cover Letter
• (Free) Cover Letter Templates You Can Use
• How to Format Your Cover Letter When Sending It Via Email

The Best Cover Letter Format - What Goes on a Cover Letter

Your cover letter’s format is both how your cover letter looks and how it’s structured. 

So, cover letter formatting includes everything from page margins, spacing, and font size to how long your cover letter should be, how many paragraphs it should have, and what each paragraph should contain. 

Pretty substantial, if you ask us - which is exactly why we’ll go over these elements one by one. Before we do, however, let’s first get the essentials out of the way. 

What exactly goes into a cover letter? The short answer is as follows:  

• A header , which contains your contact information and the employer’s or recruiter’s contact information.
• A greeting to the recruiter and the opening paragraph , which you want to use to grab the reader’s attention.
• The body of your cover letter , which is between 1-3 paragraphs.
• A closing paragraph , which usually contains a call to action.
• A formal salutation .

And here’s what that looks like in practice: 

A Look into Your Cover Letter Format, by Section

In theory, all these rules are pretty straightforward...

But if you’ve ever written a cover letter before, you’ll probably agree with us that actually writing one ain’t all that simple.

In this section, we’ll take you through the entire process of creating a cover letter, section by section!

Starting with:

#1. Header 

Your cover letter’s header should contain your contact info, the date, and the hiring manager’s or employer’s contact info. 

If you’re wondering which contact information you should include and which you should leave out, here are the essentials: 

• Full name and professional title (where applicable) 
• Phone number
• Name and professional title of the hiring manager
• Name of the company you’re applying to 
• Company address 

Here’s a visual representation of this: 

If you want to know more about header formatting, such as what you can optionally include and what you should definitely leave out, head over to our guide on how to start a cover letter . 

#2. Greeting 

After listing your contact information, it’s time to address the cover letter . 

First things first: the impersonal and overly popular “To Whom It May Concern” and “Dear Sir/Madam” are yesterday’s news. They’re impersonal and just about every other applicant uses them. 

And you want your cover letter to stand out, right?

So, greet the hiring manager directly, instead. For example: 

Dear Mr. Brown, Dear Mrs. Waldorf,

If, however, you are unsure about their title, gender, marital status, or pronouns, use their entire name to avoid any mistakes, such as: 

Dear Alex Brown, Dear Blair Waldorf,

Alternatively, the recruiter may hold a title, such as Doctor, Professor, or sergeant, or you might be addressing a letter without a contact person. 

In such cases, here are some do-s and don’t-s to keep in mind: 

Dear John Doe, Dear Mr./Mrs. Doe, Dear Dr. Leonard, Dear Rev. Owen, Dear Marketing Hiring Team, Dear Director of Marketing,

To Whom It May Concern, What’s Up Hiring Team, Dear Sir/Madam, Hey John, Hi there Hiring Team,

#3. Opening Paragraph 

The opening paragraph of your cover letter is where the recruiter first gets to really hear your voice. As such, you’ve got to make it count and grab their attention before they move on to the next applicant.  

And how exactly do you do that? Well, for starters, avoid being generic. You don’t want your opening paragraph to sound as if you’re applying to dozens of jobs with the same letter.

Instead, you want your opening paragraph to mention:

• Your name, profession, and years of experience.
• 1-2 of your top achievements (to help you stand out).
• The name of the firm and position you’re applying for.

Here’s what this would look like in a cover letter:

My name is Ellen and I’d like to join Company X as a marketing expert. I believe that my 5+ years of experience as a marketing specialist, as well as my skills in PPC management and copywriting, will help me drive new users to your platform Additionally, I believe that my past experience in the financial industry will help me excel at the role.

Struggling with writing your own cover letter introduction? Check out our guide on how to start a cover letter effectively! 

#4. Cover Letter Body 

The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job.

We have a few pointers to help you do that:

• Don’t just rehash your CV. The recruiter already read it. Instead, use your cover letter to elaborate on your achievements and back them up with even more evidence. 
• Understand the job requirements. Check the requirements for the position in the job listing, see how you can match them with your strengths and qualifications, and use the body of your cover letter to show you’re a good fit for the job. 
• Research the company. Also important is to show that you match the company’s culture. Read up about the company you’re applying for and learn what’s their product/service, what are they known for, what kind of culture they have, and so on. Then, in your cover letter, mention a bit about the company’s culture and talk about how you’re a good fit.

And here’s hows the body of your cover letter would look like in practice: 

In my previous role as a Marketing Expert, I also handled the company’s Digital Marketing. During the course of one year, I managed the company’s monthly Facebook ad budget, which amounted to $20,000+ and the process of ad creation and management end-to-end. The process involved creating ad copies, images, picking out the targeting, running optimization trials, and so on. 

In addition to Facebook advertising, I am also knowledgeable in other Pay Per Click channels, such as: 

I actually learned a lot about PPC management basics from your company YouTube channel, and really admire how you guys manage your ad accounts. Since I’m already familiar with how Company X handles ads, I believe that I’d be able to really excel at the role.

#5. Closing Paragraph (And a Call to Action) 

Now, how you end a cover letter is just as important as how you start it. 

As you wrap up your cover letter, it’s important to do the following:

• Mention anything that you couldn’t in the previous paragraphs . If you have anything left to say, mention it here. 
• Thank the hiring manager for their time . Good manners go a long way. 
• Finish the cover letter with a call to action . Your cover letter’s last sentence should be a call to action, such as asking the hiring manager to take some sort of action. 

Here’s an example of that: 

In conclusion, thank you for considering my application. I hope I have the chance to help your company take its marketing initiatives to the next level. It would be great to discuss how my experience so far can make that a reality. 

As for your formal salutation, you can use any of the following “tried and tested” greetings: 

• Best Regards,
• Kind Regards,

Cover Letter Format Guide 

We went over what goes in your cover letter section by section. However, how your cover letter looks on the outside is just as important. 

Following some standard formatting tips will show the hiring manager that you took the time and put in the effort to hand in the best version of a cover letter, which is sure to help your case. 

Here are the rules that you need to follow: 

• Keep your cover letter between half and one page in length to make sure the recruiter actually reads the whole thing (if you had to read 100+ cover letters, you’d want applicants to stick to one page too). That’s between 250-400 words long . 
• Use 1 or 1.5 line spacing throughout your text , and double spacing between paragraphs. 
• Go for a simple and readable font and set your font size to 11 or 12 pts . Using custom fonts may seem like a good idea, but there’s no guarantee the hiring manager’s computer will have that specific font installed.
• Save your cover letter in PDF format to make sure the layout stays the same despite the type of software or Operating System (OS) that opens it. 

Or Choose One of Our Cover Letter Templates 

The cover letter is an inseparable part of any application package. As such, you want your cover letter format to be as impeccable as possible. 

And while the formatting rules we’ve listed above aren’t complicated to follow, you’d rather not take any risks with your cover letter format.  

Want to make sure that your cover letter format is impeccable?

Just use a cover letter template!

The format is done for you - all you have to do is fill in the contents. 

Our cover letter templates are well-designed and guaranteed to leave a good impression on the recruiter!

On top of that, all of our templates come with a matching resume template , ensuring that your job application stands out from the rest.

Sending Your Cover Letter Via Email? Here’s How To Do It! 

It’s safe to assume that nowadays, most cover letters are sent via email. That means that you’re probably submitting your email in one of two ways: 

• Sending it as an email attachment.
• Uploading it to the company’s webpage.

If that’s the case, you’re good with the formatting rules listed above. 

If, however, you’re sending your cover letter in the body of the email, here’s what you need to do differently: 

• Write a professional subject line. The best and safest formula is “Name - Position you’re applying to” (e.g. “Helen Simms - Application for Marketing Expert Position”).
• Remove the header. As the hiring manager’s contact details and the date are no longer necessary, remove the header altogether and place your contact information underneath the formal salutation. 
• Look out for typos. Check your cover letter and then double-check it. Typing on a keyboard can be tricky; sometimes, a typo might just be a matter of fast typing. Avoid that by being extra careful. 

And you’re about ready to press “Send.”

Key Takeaways

Your cover letter format is a big part of the impression your job application can make. As such, it’s important to get the formatting right. 

Here are the main points this article covers to achieve that: 

• Make sure to structure your cover letter the right way. 
• Address your cover letter the right way and write an attention-grabbing opening paragraph.
• Wrap up your cover letter with a call to action. 
• Pay attention to the margins, space lining, font size, and cover letter length.
• If you’re sending your cover letter as the body of your email, make sure to tweak the formatting accordingly.  

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• Cover Letter Tips

What Does a Great Cover Letter Look Like in 2024?

14 min read

If you’re applying for jobs, there is likely to be one question on your mind: What does a great cover letter look like?

The truth is that there seems to be a lot of misinformation out there. You’ll even find people who will tell you that the tried-and-true cover letter is no longer necessary . Don’t believe that for one second – it is simply not the case. 

Your cover letter has the unique potential to grab a hiring manager’s attention and leave them wanting more. The fact is that your cover letter is a critical part of a well-constructed job application, and is often the best way to ensure that you properly sell yourself as the best candidate for any desired position.

Of course, knowing that you need to write a cover letter is just one part of the equation. You also need to know what a good cover letter looks like. In this guide, we’ll look at an example of what a good cover letter looks like, and break down the reasons experts like this format.

Example of a good cover letter

Before you even put pen to paper, there’s one thing that you need to do. Start with the right format. Hiring managers expect a certain structure in the cover letters they review. Stray from this and you could do your application more harm than good. With that in mind, you’ll want to use the standard business letter format for the cover letter, as follows: 

Contact information. Often provided in the header, your contact information should be clear and easy for the hiring manager to read. Keep in mind that the details you provide need to match those on your resume. If these two things are different, your cover letter may be flagged by the ATS or make your application package look inconsistent. 

The date. Next up, you should include the date that you are sending the application. Ensure that you use a standard format here. For example, you could use “MM/DD/YYYY” as your structure. Equally, you may want to write the date out in full. Whatever approach you take, be sure to double-check that the date is correct. 

Recipient’s details. Now that you’ve provided your basic details, it’s time to move on to the recipient’s contact information. That includes their formal name and the business for which they work. As a general rule, you should know who you are addressing your cover letter to. Sometimes, the hiring manager’s name will be listed on the job posting. If it’s not there, it is worth a quick call to the company ahead of applying. That way, you can make sure that the information you are sharing is right.

Salutation/greeting. Once you’ve dealt with all of the red tape above, the next step is to directly address the reader. You should avoid casual greetings, such as “Hi” or even “Hey” as these can appear unprofessional. On the other hand, you also need to steer clear of the old-school “To whom it may concern.” Instead, go for something more personalized. For example, you can use “Dear Mr. Smith,” or, on the off-chance that you don’t know their name, “Dear Hiring Manager.” The choice is yours. 

Cover letter body.  The cover letter body is the main bulk of this document. On average, you should write three to four paragraphs, explaining why you are the ideal candidate for the position. Later in this guide, we will take a look at some of the ways that you can make this section of your cover letter stand out from the crowd.

Call to action. At the end of your cover letter, you should add a strong call to action (CTA) . This is a phrase or statement that encourages the reader to reach out to you. You may want to tease them and say that you have more to reveal at the interview stage of the process, for example. Alternatively, you could reaffirm that you are enthusiastic about the prospect of the job opportunity and want to know more.

Now that you understand what structure your cover letter should take, let’s talk about what a cover letter should look like in 2024. 

Your First Name, Last Name

Number |  Email Address | LinkedIn URL

Today's Date

Mr. John HiringGuy

Hiring Manager

1234 Big Money Lane

Anytown, State, and ZIP

Re: Customer Service Manager Opening at ABC Corp

Dear Mr. HiringGuy:

I was very intrigued and excited to receive notice of your open position for a Customer Service Manager and am hopeful that you will be open to discussing the job with me in an interview.

I have followed your company’s progress for some time and have been impressed with the strides you have made in bringing innovative communications solutions to a global audience. ABC Corp’s commitment to changing the face of modern media has inspired much of my own career progress over the last several years.

My recent background has involved work as a Customer Service Director for outbound tech and service support at XYZ Inc. – a position that has provided me with hands-on experience in many of the same types of projects that ABC Corp routinely undertakes. In my time at XYZ, I have been responsible for leading our outbound team to ensure client satisfaction in the area of product returns, refunds, and damaged products. I was also involved in organizing and implementing the company’s most recent CRM upgrade, which increased service rep productivity by 18.2%.

In addition to my strong record of experience in technology and communications, I would also bring to the position an equally strong skill set that includes proficiencies in CRM technology and workflow software. I have also recently undertaken a managerial qualification to help me to better support team members. My attached resume provides a complete picture of these skills and qualifications.

Again, I am excited to have the opportunity to apply for your company’s position and am confident that I have the communications, customer service, and problem-resolution skills that ABC Corp needs. Please feel free to contact me at (555) 555-0000 to schedule an interview. I appreciate your time and look forward to discussing this opportunity in greater detail at your earliest convenience.

First Name, Last Name

Why this is the perfect cover letter template

The above cover letter example is certain to turn a hiring manager’s head for all the right reasons. To help you understand what works so well about the above, we’re going to break things down for you. Here are some of the reasons that the cover letter example is better than the vast majority that an average hiring manager comes across. 

1. Direct and to-the-point

First up, there’s no messing around here. The cover letter example above is direct and gets right to the point. As you may already know, the average hiring manager doesn’t have a wealth of time to spend reviewing each new application. For that reason, this letter doesn’t waste any precious time with a preamble. It gets straight in there. 

This cover letter template immediately mentions the position the candidate is targeting, which lets the hiring manager know what they can expect from the application from there on. It also shows that the candidate has done their research in advance. Put simply, they have tailored the cover letter to meet the employer’s needs, rather than using a one-size-fits-all approach. By getting straight to the point with the right information, you can quickly and easily set yourself apart from the competition. 

Expert Tip: Proofread like a professional! 

Typos and spelling mistakes won’t win you an interview. If your cover letter is littered with these annoying problems, the hiring manager won’t be impressed. It doesn’t matter how great the content of your application is if you fail to fix these grammatical issues. 

With that in mind, you absolutely need to make proofreading a priority . Take the time to double-check your cover letter before you submit it. You can also use a spell-checker program, such as Grammarly, to give yourself that extra peace of mind. 

2. Highlight your best qualifications

Let’s talk about how the cover letter positions the candidate’s qualifications. The best cover letter templates include a brief summary of qualifications. Your resume will provide more details. The cover letter should entice the manager to look into your resume.

With that in mind, it’s a savvy move to mention your qualifications in passing. You can weave them into the body of the content to show the ways that they support you in the working world. Don’t spend too much time on this part of your cover letter – you need to keep things short and sweet. Simply mention your training or qualifications and then move on. 

3. Provide value through achievements and numbers

Quantifying your experiences is a quick and easy way to boost the potential of your cover letter. This approach provides the reader with evidence of your track record. So, when you are writing the letter, consider how you can add in extra details. Can you slide some statistics into the mix? Are you able to offer up a timeline to prove your point? 

Like your resume or CV, your cover letter should contain quantifiable achievements. A common mistake job seekers make on their cover letter is simply listing out job duties and work history instead of accomplishments. With hundreds of job seekers applying for a single position, you need to know how to stand out. Include numbers and flourishes of information wherever possible to capture the attention of the employer.

Expert Tip: Make sure you have the whole package!

We’ve talked about how to perfect your cover letter, but why stop there? Professional resume writers know how to organize your resume to appeal to hiring managers. Check out our guide to the best resume writing services to find your perfect fit!

4. Tailored for the company and hiring manager

Research matters when you’re applying for jobs. When the hiring manager reads your cover letter, it should be instantly clear that you have done some. That means delving into the wants and needs of a business, and ensuring that you tailor your cover letter to meet them.

The above cover letter template mentions the company name and shows the candidate took the time to do some research. This shows employers and the hiring manager a strong desire to work for the company. Blasting out the same cover letter to every employer and job application won’t get you very many interview requests. 

EXPERT TIP: Unleash your inner Sherlock Holmes! 

When you’re applying for a job, it truly pays off to do some detective work. Take the time to find out as much as possible about the business at hand. Here’s where you can start: 

Google. See what happens when you Google the business. What news articles come up? Can you find recent press releases? What is the buzz around the business and what do you need to know before you apply?

Company website. You want to take a look at the business’ website. What information can you find there? Is there a “blog” or a “news” section? What details can you learn about the hiring manager? Do some digging here. 

Social media. Chances are, the business has a social media presence. If it does, you should take a look at it before you write your cover letter. This approach allows you to get to know the public-facing side of the business ahead of time. 

5. Stay employer-focused

Whenever you are writing a cover letter, think like the employer. What do they want to know? What can you bring to the table? The candidate in the above example shows how they will be beneficial to the company and doesn’t just type out an objective or summary of what they've done. 

You can do the same when you start working on your cover letter. Make sure to show the hiring manager how you will benefit the company with your skill set, work experience, and other qualifications. There are plenty of ways that you can demonstrate your worth to the reader. Review your cover letter before sending it and make sure that it hits the mark. 

A good cover letter matters. Naturally, your cover letter will be slightly different for the company you’re applying for, since it should be customized to match your unique history, skill set, and desired job position. However, the basic structure and level of enthusiasm found in this cover letter example should serve you well in most situations.

Tips on how to make your cover letter look great

You already know how to structure and write your cover letter – but looks matter too. So, what does a great cover letter look like in 2024? When you’ve sorted out the content of this letter, you should spend some time making sure the design is on point. Recruiters spend just seven seconds assessing each new application. That means that you need to make the right impression quickly. Take a look at these handy design tips to help you along the way. 

Avoid including too much information 

Generally speaking, your cover letter should be 300 words or less. It should fit onto one A4 document and not run onto two pages. When the hiring manager looks at your cover letter, they should be able to gather all of the information that they need quickly. So, keep things short and sweet. You don’t want to confront them with a wall of endless text. If you are having a hard time saying what you need to say in that word count, try editing out unnecessary details. Look back at your cover letter and consider what parts are essential. 

Stick to a professional font

The typeface you use says more about you than you might imagine. When the reader first glances at your cover letter, they won’t have all that much to go on. However, if you have used a wacky font – such as the dreaded Comic Sans – you could damage your chances of success. If in doubt, choose a typeface that is easy to read and looks the part. Popular choices include Helvetica, Times New Roman, and Georgia, for example. Should you be unsure whether your cover letter looks good, ask a friend to take a moment to review it. 

Get the spacing right from the start 

Nobody wants to read an endless stream of consciousness. When you are writing a cover letter, you need to make it visually appealing to the reader. That means breaking up the text into manageable paragraphs. That way, it will be easy for the hiring manager to skim your application and pick out the key details. The simpler you make their job, the more likely you are to land that all-important interview. So, be sure to remove any pesky barriers for them.

Look for any inconsistencies 

Attention to detail matters in most jobs. When you are creating your cover letter, you need to make sure that everything matches. For example, if you copy and paste the text from another page, does the font still look the same? Is there a difference in the size of the text? Can you see anything that jumps out to you? Look for any stylistic inconsistencies that will make the hiring manager pause. You don’t want to give them any reason to think twice about your application. Pay close attention to the finer parts of your cover letter here. 

Stick to black and white 

Think that you can grab the hiring manager’s attention with a colorful cover letter? Think again. Black and white is the standard format when it comes to this type of document. If you stray from that, you may hinder your chances of landing the job before they have begun. Opting for an overly creative look might not go down as well as you imagine. Play it safe. 

Don’t use imagery on your cover letter 

Imagery has no place on your cover letter. Whether it’s a graph, a headshot, or even a logo, you need to avoid including it on this part of your application. Keep in mind that your cover letter is a formal document. It is you expressing your interest in the vacancy at hand. For that reason, you need to make sure that it does the job. 

For example, you might think that including a graph that demonstrates your sales success is a winning idea. However, this addition is likely to stick out for all the wrong reasons. As if that wasn’t bad enough, it could confuse the ATS software , meaning that your application ends up in the trash.

Final words 

Cover letters still matter – so don’t let anybody tell you otherwise. The letter is your only chance to talk directly to the hiring manager about your resume. Don’t waste that golden opportunity. With the right resume and a powerful cover letter, your job search effort should be rewarded with a dream job that’s perfect for your needs. Why not get started today?

Now that you know how to perfect your cover letter, let’s talk about your resume. Check out our free resume review today and boost your chances of landing your next interview and getting hired faster than ever. 

Recommended reading: 

How to Write a Cover Letter When Changing Careers

How to Write an Executive Cover Letter: Example and Tips

Should You Combine Your Cover Letter and Resume into One Document?

Marsha Hebert, Professional Resume Writer

Marsha is a resume writer with a strong background in marketing and writing. After completing a Business Marketing degree, she discovered that she could combine her passion for writing with a natural talent for marketing. For more than 10 years, Marsha has helped companies and individuals market themselves. Read more advice from Marsha on ZipJob's blog .

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What Does a Cover Letter Look Like?

What does a good cover letter look like? The format

What does a cover letter look like in terms of content, what does a cover letter look like takeaways..

At that point where you’re asking yourself: “What does a cover letter look like?”

Maybe you’ve found your one perfect job, or you’ve narrowed it down to a few great options.

You’re in the home stretch after working out all the details of your resume.

You want to submit your application because you know they aren’t going to wait forever.

But before you can submit anything, you know you need to put a cover letter together.  Even if the job ad doesn’t say you need one, the fact is, you know you‘re better off with one .

But you’re not 100% on it, and you wonder, “What does a cover letter look like?”

No worries, we’ve got your back! Follow the advice in this guide to put together a killer cover letter in no time at all.

In this article, we’ll go over:

• How to format a great cover letter
• The content you want for a successful cover letter

If you’re reading this because you’ve already got the basics about cover letters down, awesome, you’re in the right place!  If you want some clarification before going on though, take a few minutes to look over what a cover letter is (and why it’s important) and our guide on how to write a cover letter in 2024.

You may be wondering why it even matters what exactly your cover letter looks like.  The thing is, recruiters get hundreds of applications for jobs they post, and making a great impression is key to getting an interview.

What’s the first thing a recruiter is going to see?  Your cover letter.

So a great design for your cover letter is one of the best ways to make sure you catch that recruiters eye, and have them call you in for the next stage of hiring.

Down to the nitty gritty, what exactly are the expectations? Let’s start with details on the exact formatting you’ll want to use to get the best results.

Font - size + distance between characters

You want to be sure that the hiring manager who flips to your cover letter is immediately impressed and that they’re tempted to read it.  The best way to ensure that is to hit them with a one two of professionalism and clarity.

To that end, you always want to use an easy-to-read font like Times New Roman or Arial in 12-point font. These are classic fonts that tell the person looking over your resume you mean business, and that font size is nice and legible.

You might be tempted to try a font that’s different, stylish, or edgy, but your cover letter isn’t the place to do that. Remember, you’re writing this for them, not yourself, so play to what a hiring manager would want: a professional employee they know they can rely on.

This is pretty straightforward: you want your margins all around to be set at 1 inch (or 2.54 mm for the metrics in the world)

Content alignment

Again, we don’t need you reinventing the wheel on this one. You want to align all your written content to the left side of the page. If you’re applying in an industry where a picture is acceptable or expected, you can align that to the right of the header (more on that just below!)

Header + what to have in it

Your header is the top section of your cover letter, and it’s the very first thing the hiring manager is likely to see.  You want to give them exactly what they’re expecting to see in this section, otherwise they might just move at without a second glance.

To that end, we definitely suggest you go over our cover letter checklist  before you send yours out. Even better, look over our cover letter examples or our cover letter templates to be sure you’ve got the best cover letter you can.

Specifically, they want to find your name, contact information, including your cell number, landline if you have one, and definitely your email. But you should also add any contact info that individualizes or adds to your application, like a social media link or URL to a portfolio or other work you’ve done.

To make it as clear as possible, your name should be the largest font of all text in your cover letter, and there should be clear sections dedicated to your contact information.

If you’re confident in your design skills, personalize your header by introducing a color scheme and resume headline , or again, use one of the links above to get a hand with that.

Two things to remember here:

• Your email must be professional - no jokes, nothing untoward, nothing random. Open a new account if you have to specifically for the job search, and leave your private one just that.
• Only link professionally relevant social media or other online links.  You don’t normally want to add your FB or Instagram, just job specific ones like LinkedIn, GitHub, etc…

Line spacing and paragraph spacing

Line spacing is a bit trickier; some things are single space, and some are double.

Here’s how it breaks down

• Single-space the header sections and the body of your cover letter.
• Leave a space between your header and greeting ("Dear…:").
• Leave a space between each paragraph.
• Leave one to three spaces between your sign-off ("Sincerely,") and typed name.

We know we write this like it’s no problem at all, and we promise, after writing a few it’ll feel like that for you too.  But if you want some extra help to make sure the cover letter you’re sending out is perfect for the job you’re applying to, try our cover letter builder - just answer a few questions, and we take care of the writing and design.

What format to save it so it's readable

The last thing you want is to put all this effort into writing your letter, and it turns out the file format you used can’t be opened by the hiring manager.  

Stick to PDFs, since everyone should be able to open them. Plus, you have the added confidence of knowing that the formatting will stay consistent across platforms and devices.

Each job and company you apply to is likely to best suit a slightly different approach to your cover letter. Of course, this means how and what your cover letter should say for each job is going to be a little different.

But the content you want to include in your cover letter can be broken down into four key parts .

Start with a personalized greeting .  Avoid old clichés like “Dear Sir/Madam” or “To whom it may concern”. A hiring manager is going to be way more impressed by seeing their name on that letter than by a generic greeting.  

The first paragraph in your cover letter should tie you into the company .  You want to personalize what you include here and let the hiring manager know why you - you specifically - are going to be a great fit on their team.

By personalizing your cover letter to the specific job and company you’re sending it to, you’re going to grab the recruiter’s attention, and:

• set yourself apart as someone who really wants to work with the company
• help them see you’re passionate about the job
• show you’re detail-oriented
• and build a personal connection right off the bat

These are huge advantages in your favor, and will put you ahead of a lot of your competition!

The main body of your cover letter is another 1-2 paragraphs.  This is where you’re going to explain your motivation for wanting to work with the company.

Remember, though, your cover letter is going hand-in-hand with your resume, so don’t repeat exactly the same things in both. Ideally, what you’re doing is complementing your resume with the cover letter.

The recruiter is going to use your resume to get a few more details about what you say in your cover letter.  But you can use the body of the cover letter to dig deeper into who you are and explain why you want the job and how the experiences you’ve had made you a great choice !

You're going to close your cover letter with a call to action paragraph . Think of this as your last chance to make your first impression.

Because of that, it’s crucial you nail it, and you should make sure you know everything you can about how best to close your cover letter .

The short of it though, is you want to sell them one last time on why you’re the best choice, thank them for their time, and then ask them specifically to reach out to you.  You don’t want to be vague about the ask, this is the call to action.

It’s pretty common for people to write something like “I look forward to hearing from you” as part of their last sentence. And while this may be polite, it… leaves a bit too much room for interpretation, in our opinion.

Instead, try one of these:

• I appreciate your quick response – It communicates you’re serious about a response without being forceful or threatening.
• Let me know if anything changes – It’s another way to give the initiative to the hiring manager without being too pushy.

And that’s it - easy as pie, right?  No, we know it might seem a little daunting still if you’re new to writing these.  

That’s why we have 500+ cover letter examples you can look over, from all kinds of industries, so you can get a real-life impression of what a cover letter that gets jobs really looks like.

And if this is your first time writing a cover letter, or if you want to be sure the cover letter you’re including is going to get you noticed, use our cover letter builder .  We take out all the guesswork - answer the prompts, and we can write and design a winning cover letter for you!

Good luck, you’ve got this!

• Every job application you submit should include a cover letter that’s personalized and tailored for the specific job and company you’re applying to.
• A great looking, clear cover letter that hits all the key points is crucial - recruiters go through hundreds of resumes and spend only a few seconds on each.
• Even though the content will vary from letter to letter, the general cover letter content we covered can be applied in every case.
• Your header should be eye-catching and draw a recruiter in.
• Your intro paragraph needs to really grab a recruiter’s attention - show them how you personally deserve their attention
• The main body of your cover letter gives the hiring manager a deep dive into one or two reasons why your experience makes you a great fit for the job.
• Close with a call to action: ASK, ASK, ASK for that call back.

• Cover Letter Guides

7 Internship Interview Questions and Answers

Choosing the right resume adjectives, can i send a resume instead of a cv, 12 great jobs for seniors (with tips), stay or go: navigating the gray area of quitting a new job, 125 easy resume action verbs to make your resume better.

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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Cover Letters Part 1

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What should my cover letter look like? Your cover letter should be one page and single-spaced. Your letter should have 1-inch margins all the way around the page. Your cover letter text font should match your résumé’s text font. Lastly, your letter should also follow a business letter format. You have three options: Block format – the text of the entire letter is left justified (against the left margin) Modified block – the body text of the letter is left justified, but the date and closing are tabbed to the center point Semi-Block – the body text of the letter is left justified except for the first sentence of the paragraphs. The date and closing are tabbed to the center point Click here to see examples of all three formats on the Purdue OWL. Regardless of which format you choose, your cover letter should follow some general content guidelines. What should my cover letter accomplish? Your cover letter should

• Show the employer you have tailored the letter to the company and to the job you want
• Explain your experiences in a clear, story-like format that works with the information in your résumé
• Explain in detail your experiences/skills that relate to the job you want
• Explain in detail how your experiences/skills will help you help the employer and fulfill the job requirements
• Provide an example of your communication skills.

Click here to download the PDF file containing sample résumés and employment letters.

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On the long list of hard things we all have to do, writing a cover letter falls somewhere between paying rent and scheduling doctor appointments . But cover letters are a necessary part of the job search , especially since writing one is a great way to show you’re serious about the role you’re going for. A cover letter can also help boost your resume to the top of the candidate list, which improves your odds of landing an interview . And while what you put on your resume is important, it’s limited — and a cover letter can cover for that.  

What’s a cover letter?

It’s your shot to expand on your resume (usually via an attachment sent along with your application or resume). A good cover letter also explains why you’re the best fit for the role. Even if a cover letter is listed ‘optional’ during the application process, just making the effort to write one could be enough to make you stand out from the crowd. 

What should a cover letter include?

Start with an introduction to the hiring manager before you move on to your skills and experience. Then, touch on what makes you different from other applicants. Here’s what your cover letter should look like by the time you hit ‘send’:

Header: Include your contact details here, like your name, phone number, and email address.

Greeting: This is where you’ll address the cover letter. If you can find the hiring manager’s name (which you can typically do through some friendly LinkedIn sleuthing), address them directly. You can also use “To Whom It May Concern” or “Dear Hiring Manager” if you don’t know their name. 

Opening paragraph: This is where you introduce yourself, and show your enthusiasm for the role you’re applying for. All in a non-boring, non-generic way (see below for examples). 

Body: This includes one or two paragraphs detailing your most relevant previous experience and skills. Basically, why you’re a good match for the company. 

Conclusion: In one last paragraph, end your cover letter with a summary of why you are the best person for the job. As well as a call to action to set up an interview or phone call. 

Here are a few more ways to make your cover letter stand out from the job applicant crowd:

Make sure you tailor each cover letter to the specific job you’re applying for — this isn’t a one-size-fits-all situation.

Don’t repeat everything you include in your resume.

Don’t be too modest. Yes, you are good at what you do. So let them know.

Remember to reread your cover letter before submitting it. Just like you don’t want mistakes on your resume , you definitely don’t want the wrong “your” in your cover letter or to include a misspelled word. Pro tip: Read your cover letter out loud to yourself before submitting the application.

How long should a cover letter be? 

Keep your cover letter to no more than one page, between 250-400 words. Just stick to the information that is most relevant for this role.

Can you give me a cover letter example?

Here’s one: 

Dear [HIRING MANAGER NAME],

With [EDUCATION] and [YEARS] of experience in [INDUSTRY], I’m excited to apply for the [ROLE] position at [COMPANY]. 

As a [POSITION] in my current role, my primary focus has been [TOP THREE MAJOR COMPONENTS OF YOUR JOB]. My work requires [TOP THREE QUALITIES THAT MAKE YOU GOOD AT YOUR JOB]. It’s given me a deep understanding of [SOMETHING IMPORTANT YOU NEED TO KNOW TO EXCEL IN YOUR INDUSTRY]. 

Outside of that, I have also been responsible for [AN ADDITIONAL RESPONSIBILITY OR TWO YOU HAVEN’T MENTIONED] which has been incredibly rewarding while helping me grow as a [YOUR CURRENT ROLE]. Prior to this role, I [BASIC INFO ABOUT YOUR PAST JOB OR TWO]. 

My experience in both [TOP TWO SKILLS YOU WANT THEM TO REMEMBER ABOUT YOU] has given me the skills and experience to excel on your team. I’m a [TWO QUALITIES YOU HAVEN’T MENTIONED YET THAT ARE RELEVANT TO THE ROLE YOU’RE APPLYING FOR], and I believe my skills will be valuable at [COMPANY]. I would love the opportunity to speak further about this role, and you can contact me anytime at [PHONE NUMBER] or [EMAIL ADDRESS]. I’m looking forward to hearing from you. 

[YOUR NAME]

…And if you prefer to keep yours even shorter, try this cover letter example:

As a [YOUR CURRENT ROLE] with experience [TOP THREE MAJOR COMPONENTS OF YOUR JOB], I was excited to see your open posting for [POSITION] at [COMPANY]. My [TOP THREE QUALITIES THAT MAKE YOU GOOD AT YOUR JOB] have served me well in this and previous roles and make me uniquely qualified for this particular position.

Your job listing mentions a need for a candidate with specific experience in [SOMETHING THEY’RE LOOKING FOR]. I have worked in [THAT THING] on many occasions in my current and previous roles. One of my strongest skills is [A SKILL THAT RELATES TO WHAT YOU’RE LOOKING FOR]. Past projects have also utilized my skills in [AN ADDITIONAL RESPONSIBILITY OR TWO YOU HAVEN’T MENTIONED YET], which would be valuable in this role. 

I am excited to bring my experience in [TOP TWO SKILLS YOU WANT THEM TO REMEMBER ABOUT YOU] to your team. I look forward to discussing the role in detail and finding the ways I can contribute to achieving your goals. Thank you for considering my application.

Writing a cover letter is a tedious but crucial part of applying for jobs. The good news? Recruiters actually read and use them. Plus, it gives you an opportunity to stand out against other candidates.

Updated on Feb. 16 to reflect new information.

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More From Forbes

30 powerful resume keywords to beat ats in 2024.

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Using the right resume keywords ensures you are able to shine a light on your skills and experience

More than 90% of employers use an applicant tracking system (ATS) to initially filter out or rank middle-skilled and highly-skilled candidates for job postings, according to a 2021 global study conducted by the Harvard Business Review.

This means that there is at least a 90% chance that your resume will not make it past the screening software.

Applicant tracking systems rely on keywords to assess candidate suitability—and these keywords are the ones that are located within your resume. The problem is, many candidates do not know how to make a resume effective because they fail to include the most appropriate keywords for their industry and role they are applying to. Consequently, they never (or hardly ever) make it past the screening stage to secure an interview.

While there are several factors that determine whether your resume makes it past the ATS or not (although a few are beyond your control), knowing what skills to put on your resume and which resume keywords to include, are a few of the most critical steps you can take to ensure your resume beats ATS.

Why Use Resume Keywords?

"A recruiter will never see that candidate’s application, even though it might fill all of the employer’s requirements," continued the HBR study. Therefore, being the perfect fit for a role is not good enough. You might tick every box and fulfil all the requirements listed on the job description, yet fall short of being shortlisted for the role, all because your resume did not effectively evidence the criteria and skills the employer is looking for.

Here is a simplified example of how an ATS works from a recruiter's point of view:

• You send your resume through a job portal.
• When the recruiter is sifting out 1,000 applications, they'll enter a skill such as "project management," "Power BI," or an education requirement such as "MBA," from the job description.
• This filters available resumes to 300 candidates.
• If your resume is optimized to include the keyword they are looking for, it will show up; if not, it will never be seen and you've just lost the potential to land a career-boosting opportunity to an AI-powered gatekeeper—ATS.

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Matching keywords is an essential step to take before sending an application, or you could risk ... [+] being sifted out at the screening stage

Where To Find Keywords To Put On Your Resume

There are number of sources you can use to find keywords for your resume. The first and most obvious of them is the job advert itself. Taking a careful look at the job description, and the key requirements/person specification/ideal candidate section, carefully identify what are the core requirements that the employer is asking for.

You might find it useful to undertake a keyword highlighting exercise by copying and pasting the entire job description and person specification into a Word document, and highlighting the technical and soft skills that stand out to you the most, which are relevant to what you already have to offer.

For example, take a look at this sample job description from Workable for a cost analyst role:

"We are looking for a cost analyst to help us audit our expenses and find ways to make our operations more cost-efficient. You’ll be the go-to person for cost analysis and you’ll get to prepare reports to help management make better decisions. To do this job well, we’d like you to be well-versed in data and financial analysis, and have strong attention to detail. Ultimately, your job will be an integral part of our efforts to ensure profitability and business success."

It then proceeds to list the following responsibilities for the cost analyst role:

• Gather and analyze financial data
• Determine standard costs and investigate variances with actual costs
• Prepare detailed reports, both periodically and ad-hoc
• Help management make important decisions based on costs and benefits (e.g. investments, market growth, pricing changes)
• Create and manage budgets, and monitor spending
• Conduct audits on financial processes and transactions
• Monitor changes in processes or methods to calculate effects on overall costs
• Estimate product costs for existing and new products
• Forecast and analyze costs of processes, labor and inventory
• Suggest cost-reducing or profitable solutions
• Conduct market research to support future business planning

And then the advert proceeds to list requirements and skills for the role (pay close attention to this):

• Proven experience as a cost analyst, cost specialist or similar role
• Experience in data, operational and financial analysis
• Knowledge of accounting processes and software
• Strong analytical skills
• A business acumen
• Great attention to detail
• Good communication aptitude
• Degree in Finance, Accounting or similar field
• Certified Public Accountant (CPA) preferred

With the above job advert, how many keywords can you easily identify?

Considering the above data, some of the likely resume keywords and skills used for the job posting above, which you would want to incorporate into your resume for a cost analyst role, include:

• Certified Public Accountant (CPA)
• Good communication
• Attention to detail
• Cost analyst
• Accounting processes and software (and name a few)
• Financial analysis/Analyzing financial data

You can incorporate these keywords into your professional summary, skills highlights, and work experience and education sections.

ChatGPT can help you analyze a job description quickly and can even provide guidance on how to ... [+] tailor your resume for that specific role

How To Use ChatGPT To Find Resume Keywords

One time saving method you could employ to find keywords from the job advert and interspersed them throughout your resume, is to solicit the help of ChatGPT. ChatGPT is an AI-powered chatbot developed by OpenAI, that has millions of users around the world—with one of the fastest, unprecedented technology adoption rates in history.

It uses LLM (large language models) to engage with you as any other human being would, providing you with timely information and shortening the length of time it takes to accomplish administrative and content writing tasks. While it is not wise to use ChatGPT to draft an entire resume for you on its own, it certainly can be helpful at key junctures in the resume writing process, for example, when analyzing and inputting keywords.

To use ChatGPT to find the best keywords to include in your resume, follow the below steps:

• Provide ChatGPT with a copy or excerpt of a job description for the role you want to apply for, and then prompt: "I am tailoring my resume to apply for this role. Please select and suggest keywords and phrases from this job advert that I can put into my resume. Include any technical skills, software tools, certifications, industry terminology, and soft skills listed in the advert."
• Now that ChatGPT has provided you with a list you can then begin incorporating these words and phrases throughout your resume, ensuring you proofread with each edit so it reads naturally and doesn't give the appearance of meaningless keyword stuffing.

Powerful Keywords To Include In Your Resume

Now that you have this background understanding, here is a sample list of some of the most common and essential keywords you should consider adding to your resume, for three specific industries—information technology, healthcare, and sales. These are categorized for ease of navigation and will provide you with an idea of what to look out for, as relates to your industry:

Resume Keywords For The Information Technology (IT) Industry

• Programming languages (e.g., Java, Python, C++)
• Cloud computing
• Network administration
• Agile methodologies
• ITIL (Information Technology Infrastructure Library)
• Artificial intelligence (AI)
• Machine learning
• Data analytics
• IT project management

Resume Keywords For The Healthcare Industry

• Electronic Health Records (EHR)
• Clinical research
• Medical billing and coding
• Telemedicine
• Healthcare compliance
• Health informatics
• Medical imaging
• Healthcare quality improvement
• Health insurance
• Healthcare technology

Resume Keywords For The Sales Industry

• Business development
• Account management
• Client relationship management (CRM)
• Lead generation
• Prospecting
• Sales cycle
• Pipeline management
• Value proposition
• Sales forecasting
• Competitive analysis

Keywords include a range of technical skills, soft skills, and education requirements—and even your ... [+] years of experience

Using the right keywords can help you effectively sell yourself and shine as a star candidate to employers, ensuring your skills and experience do not go to waste or escape their notice. Through highlighting your expertise in this way (without keyword stuffing) you increase your chances of securing an interview.

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What customers should know about AT&T's massive data breach

By Khristopher J. Brooks

Edited By Anne Marie Lee

Updated on: April 2, 2024 / 5:38 PM EDT / CBS News

Millions of current and former AT&T customers learned over the weekend that hackers have likely stolen their personal information and are sharing it on the dark web . 

AT&T on Saturday said it doesn't know if the massive data breach "originated from AT&T or one of its vendors," but that it has "launched a robust investigation" into what caused the incident. The data breach is the latest cyberattack AT&T has experienced since a leak in January of 2023 , that affected 9 million users. By contrast, Saturday's much larger breach impacts 73 million current and former AT&T account holders. AT&T has seen several data breaches  over  the years that range in size and impact. 

The data breach prompted an Ohio man to file a class-action lawsuit against AT&T, accusing the telecommunications giant of negligence and breach of contract. Lawyers representing Alex Petroski of Summit County, Ohio, argued that the cyberattack could have been avoided and that AT&T's security failed to protect customer data. 

Until more details of AT&T's investigation arise, here's what customers should know about the most recent data breach.

How many people were impacted by the AT&T data breach?

AT&T said the breach on Saturday affects about 7.6 million current and 65.4 million former AT&T customers. 

What type of information was taken from AT&T?

AT&T said Saturday that a dataset found on the  dark web contains information such as Social Security and passcodes. Unlike passwords, passcodes are numerical PINS that are typically four-digits long. Full names, email addresses, mailing addresses, phone numbers, dates of birth and AT&T account numbers may have also been compromised, the company said. The impacted data is from 2019 or earlier and does not appear to include financial information or call history, it added.

Was my information affected by the AT&T data breach?

Consumers impacted by this breach should be receiving an email or letter directly from AT&T about the incident. The email notices began going out on Saturday, an AT&T spokesperson  confirmed .

What has AT&T done so far to help customers?

Beyond notifying customers, AT&T said that it had already reset the passcodes of current users. The company also said it would pay for credit-monitoring services where applicable.

What's the latest with AT&T's investigation into the breach?

AT&T hasn't disclosed details about its investigation into the data breach, but it is likely to be time-consuming and costly, according to Kevin Powers, the founding director of the Master of Science in Cybersecurity Policy and Governance Programs at Boston College.

The company will most likely bring in outside computer forensics specialists who will work with its on-site IT staff to determine exactly when and how the hackers got into the customer account information system, Powers said. But identifying the hackers' path of entry will be a big challenge for such a large company.

"You don't know where it came in from," Powers told CBS MoneyWatch, referring to the source of the breach. "It potentially could be from a customer or it could have been done from one of their outside contractors or someone else along their supply chain."

In addition, AT&T will have to scrub any malware out of the software that runs its customer account system, while also keeping the system running for customers who weren't impacted, he said. All these steps will have to be shared with lawyers, the outside consultants, and likely officials from the Federal Trade Commission. 

What's the best way to protect my personal information? 

Start by freezing your credit reports at all three major agencies — Equifax, Experience and TransUnion. Then sign up for 24-7 credit monitoring and enable two-factor authentication on your AT&T account, said WalletHub CEO Odysseas Papadimitriou, a former senior director at Capital One.

If you receive a notice about a breach, it's a good idea to change your password and monitor your account activity for any suspicious transactions. The Federal Trade Commission offers free credit freezes and fraud alerts that consumers can set up to help protect themselves from identity theft and other malicious activity.

—The Associated Press contributed to this report.

Khristopher J. Brooks is a reporter for CBS MoneyWatch. He previously worked as a reporter for the Omaha World-Herald, Newsday and the Florida Times-Union. His reporting primarily focuses on the U.S. housing market, the business of sports and bankruptcy.

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AT&T says a data breach leaked millions of customers’ information online. Were you affected?

FILE - The sign in front of an AT&T retail store is seen in Miami, July 18, 2019. The theft of sensitive information belonging to millions of AT&T’s current and former customers has been recently discovered online, the telecommunications giant said Saturday, March 30, 2024. In an announcement addressing the data breach, AT&T said that a dataset found on the dark web contains information including some Social Security numbers and passcodes for about 7.6 million current account holders and 65.4 million former account holders. (AP Photo/Lynne Sladky, File)

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NEW YORK (AP) — The theft of sensitive information belonging to millions of AT&T’s current and former customers has been recently discovered online, the telecommunications giant said this weekend.

In a Saturday announcement addressing the data breach, AT&T said that a dataset found on the “dark web” contains information including some Social Security numbers and passcodes for about 7.6 million current account holders and 65.4 million former account holders.

Whether the data “originated from AT&T or one of its vendors” is still unknown, the Dallas-based company noted — adding that it had launched an investigation into the incident. AT&T has also begun notifying customers whose personal information was compromised.

Here’s what you need to know.

WHAT INFORMATION WAS COMPROMISED IN THIS BREACH?

Although varying by each customer and account, AT&T says that information involved in this breach included Social Security numbers and passcodes — which, unlike passwords, are numerical PINS that are typically four digits long.

Full names, email addresses, mailing address, phone numbers, dates of birth and AT&T account numbers may have also been compromised. The impacted data is from 2019 or earlier and does not appear to include financial information or call history, the company said.

HOW DO I KNOW IF I WAS AFFECTED?

Consumers impacted by this breach should be receiving an email or letter directly from AT&T about the incident. The email notices began going out on Saturday, an AT&T spokesperson confirmed to The Associated Press.

WHAT ACTION HAS AT&T TAKEN?

Beyond these notifications, AT&T said that it had already reset the passcodes of current users. The company added that it would pay for credit monitoring services where applicable.

AT&T also said that it “launched a robust investigation” with internal and external cybersecurity experts to investigate the situation further.

HAS AT&T SEEN DATA BREACHES LIKE THIS BEFORE?

AT&T has seen several data breaches that range in size and impact over the years .

While the company says the data in this latest breach surfaced on a hacking forum nearly two weeks ago, it closely resembles a similar breach that surfaced in 2021 but which AT&T never acknowledged, cybersecurity researcher Troy Hunt told the AP Saturday.

“If they assess this and they made the wrong call on it, and we’ve had a course of years pass without them being able to notify impacted customers,” then it’s likely the company will soon face class action lawsuits, said Hunt, founder of an Australia-based website that warns people when their personal information has been exposed.

A spokesperson for AT&T declined to comment further when asked about these similarities Sunday.

HOW CAN I PROTECT MYSELF GOING FORWARD?

Avoiding data breaches entirely can be tricky in our ever-digitized world, but consumers can take some steps to help protect themselves going forward.

The basics include creating hard-to-guess passwords and using multifactor authentication when possible. If you receive a notice about a breach, it’s good idea to change your password and monitor account activity for any suspicious transactions. You’ll also want to visit a company’s official website for reliable contact information — as scammers sometimes try to take advantage of news like data breaches to gain your trust through look-alike phishing emails or phone calls.

In addition, the Federal Trade Commission notes that nationwide credit bureaus — such as Equifax, Experian and TransUnion — offer free credit freezes and fraud alerts that consumers can set up to help protect themselves from identity theft and other malicious activity.

AP Reporter Matt O’Brien contributed to this report from Providence, Rhode Island.

What will the 2024 total solar eclipse look like?

CINCINNATI — A total solar eclipse occurs in several distinct stages as the moon passes between the Earth and the sun. Those experiencing totality get them all and it’s a fascinating process.

The First Contact: The Partial Eclipse is where the moon takes its first nibble of the sun's disk and gradually darkens the sky as the moon's shadow progresses.

Second Contact: The Moon eventually completely covers the sun's disk, leading to the onset of totality. Now, the sky darkens significantly.

This stage includes the “Diamond Ring Effect” occurring just before totality as a small sliver of the sun's bright surface remains visible. This creates the "diamond" appearance. This spectacular sight is enhanced by the moon’s surface irregularities.

Totality: The moon completely covers the sun, plunging the surrounding area into darkness. This offers a rare glimpse of the sun's outer atmosphere, known as the solar corona.

Third Contact: Totality ends, and the moon gradually moves away from the sun, revealing its bright disk once again.

Fourth contact: The Partial eclipse ends when the moon doesn’t obscure any part of the sun…ending the total solar eclipse.

Scientists examine each stage of a total solar eclipse which offers unique opportunities for observation and study, providing insights into the dynamics of celestial bodies and their interactions.

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Rebuilding Baltimore’s Key Bridge will likely take years, experts say

The original construction took five years and cost $316 million in today’s dollars.

Rebuilding the Francis Scott Key Bridge over the Patapsco River will probably take years and cost hundreds of millions of dollars, experts said Wednesday. But the shipping channel from the Port of Baltimore, a major economic engine for the city, could be cleared in months.

Federal officials also reiterated their pledges to support the effort.

“We still don’t fully know the condition of the portions of the bridge that are still standing or of infrastructure that is below the surface of the water,” Transportation Secretary Pete Buttigieg said at the White House. “So rebuilding will not be quick or easy or cheap, but we will get it done.”

Buttigieg declined to provide a timeline either for clearing the shipping channel or rebuilding the bridge. He also noted that there is a difference of opinion on whether a bridge can be built to take a blow from a 100,000-ton freighter like the one that felled the Key Bridge.

The comments came as agencies worked to recover the bodies of six construction workers who died after the bridge collapsed and investigators for the first time boarded the ship that struck the well-traveled span.

The container ship Dali, apparently suffering a power failure, directly struck one of the piers of the 47-year-old bridge at 1:28 a.m. Tuesday. Quick action by officers with the Maryland Transportation Authority police in the minute immediately before the collision stopped traffic from entering the bridge and saved numerous lives, officials said. But there was no time to warn a construction crew working on the middle of the 1.6-mile span.

Two workers were rescued, but six were presumed dead. On Wednesday, officials said two bodies were recovered from the water.

Hours after Tuesday’s incident, President Biden pledged that the federal government would foot the bill to reopen the port and rebuild the bridge, which state officials said carried more than 30,000 vehicles a day. On Wednesday, Rep. David Trone (D-Md.), a member of the House Appropriations Committee, said lawmakers were exploring the use of “quick release” emergency relief funds to aid in the effort.

Coast Guard Vice Admiral Peter Gautier, who spoke at the White House alongside Buttigieg, said the Coast Guard’s “highest priority now is restoring the waterway for shipping.” Part of that work, he said, includes stabilizing the Dali and removing it from the Patapsco. He said the Army Corps of Engineers was moving aggressively to conduct underwater surveys and mitigate any pollution threat, noting the ship contained more than 1.5 million gallons of oil and 4,700 cargo containers, 56 of which contained hazardous materials.

Another possible complication, Gautier said, is that the bow of the Dali “is sitting on the bottom [of the river] because of the weight of the bridge debris on there.” Gautier said there was no sign of flooding or damage to the ship below the waterline.

Benjamin W. Schafer, professor of civil and systems engineering at Johns Hopkins University, said it could take months to remove debris and reopen the channel. “There is, certainly that technology for moving the steel out as quickly as possible.”

Andy Winkler, director of the housing and infrastructure project at the Bipartisan Policy Center, said state and federal emergency declarations could help speed the rebuilding process by allowing officials to waive rules and regulations around competitive bidding and competition rules that can sometimes slow large infrastructure projects.

An effort to rebuild a collapsed section of Interstate 95 in Philadelphia in 2023 was originally expected to take months. Instead, it took 12 days in part because officials were able to speed up the bureaucracy, including fast-tracking the permitting process after Gov. Josh Shapiro (D) signed a disaster declaration within 24 hours after the collapse.

Winkler said Maryland Gov. Wes Moore (D) has taken a similar action, which could help speed the process of building a replacement bridge.

Even so, efforts to replace the Key Bridge will probably prove more challenging given that it is a structure that also spans a major shipping lane said Winkler, who estimated the cost will be well into the hundreds of millions if not more. As for how long it would take to build a replacement, Winkler said it was too early to predict given that there is likely to be debate around what a new structure should look like.

“Does the bridge need to be higher? Do there need to be additional kinds of fortifications to prevent something like this from happening in the future?” Winkler said. “Any dramatic change to the structure of the bridge or design would open it up to more stringent environmental review.”

Some experts said it’s unlikely a new bridge could withstand the impact of a direct hit from a freighter, while others said it was possible. Some engineers called for an improved warning system in the channel that could more effectively evacuate people and stop traffic in the event of a runaway ship. And they warned residents to brace for a protracted process.

The original Key Bridge took five years to build in the 1970s . Schafer noted that it took seven years to rebuild the Sunshine Skyway Bridge over Tampa Bay, which collapsed after being struck by a freighter in 1980 .

“I’ve lived through quite a few civil infrastructure projects,” Schafer said, “and they’re rarely less than 10 years. So I think that’s what we’re looking at.” He added: “The price tags never seem to be out of the hundreds of millions these days. So I’d be shocked if we’re not at least in that hundreds of millions of dollars.” When the bridge opened in 1977, it cost $60.3 million, which is equivalent to $316 million today.

Atorod Azizinamini, a civil engineering professor at the Florida International University who specializes in structural and bridge engineering, said it is possible for Baltimore to see a new Key Bridge within 2½ years. He described that as a breakneck speed compared with the standard timetable for building similar bridges, which could take as long as a decade from conception to execution.

“Things could go very fast here because everyone knows the world is watching,” Azizinamini said.

The professor, who also directs a center of bridge engineering professionals, said there is typically an order of operations to bridge construction involving environmental impact analyses, permits, design, contracting, fabrication and construction. That process could take several years, and the funding for it is most crucial — and often most time-consuming. In the case of the Key Bridge, Biden’s pledge of federal dollars could shave years off the project, Azizinamini said.

As the new bridge is designed, experts said planners should examine ways to prevent future collisions. Azizinamini said he noticed structural vulnerabilities in the Key Bridge when watching videos of its collapse. He said the piers were not as protected as they should have been.

“This was an accident waiting to happen if you don’t protect the columns of support from a ship,” he said. “And in this case, it happened.”

Azizinamini said he expects to see new guidance from the National Transportation Safety Board recommending that engineers reexamine older bridges and build new protecting structures if needed.

Some states are building protection systems around vital bridges. Last year, officials from a joint New Jersey and Delaware bridge authority announced work on eight 80-foot-wide stone-filled cylinders designed to protect the Delaware Memorial Bridge. The existing protection for the bridge tower piers dates to 1951.

“Today’s tankers and ships are bigger and faster than those of the 1950s and 1960s,” the officials said in a statement announcing the nearly $93 million project.

After the Sunshine Skyway Bridge collapse, which killed 35 people, stronger national standards including protection from errant ships were adopted for bridges in the years that followed, safety experts said.

Some believe engineering measures can be performed to protect such a bridge. Sherif El-Tawil, a professor of civil and environmental engineering at the University of Michigan with expertise in bridges, said that if the Key Bridge had been built after those updated standards from the American Association of State Highway and Transportation Officials were put in place, the span could still be standing.

When the Key Bridge was constructed in the 1970s, transportation planners considered building a tunnel on the route where the bridge was built. But hazardous materials aren’t allowed in tunnels, and the Key Bridge was the main route for carrying them around and through Baltimore, said Rachel Sangree, a professor in civil and systems engineering at Johns Hopkins.

“So my expectation is we will rebuild a bridge,” Sangree said. “But will it be in the exact same place and form, and everything? It’ll be an open question of what we’re trying to do. And will a bridge be big enough to accommodate these ships? Yes, certainly. But there is a real challenge here with the scale of these cargo ships; they are still going to be similar in scale to the bridge. And we will need to put in a more robust system so that a strike like that doesn’t happen again.”

Michael Laris contributed to this report.

A previous version of this article misstated the weight of the Dali freighter. It had a loaded weight of about 100,000 tons. This article has been corrected.

Baltimore bridge collapse

How it happened: Baltimore’s Francis Scott Key Bridge collapsed after being hit by a cargo ship . The container ship lost power shortly before hitting the bridge, Maryland Gov. Wes Moore (D) said. Video shows the bridge collapse in under 40 seconds.

Victims: Divers have recovered the bodies of two construction workers , officials said. They were fathers, husbands and hard workers . A mayday call from the ship prompted first responders to shut down traffic on the four-lane bridge, saving lives.

Economic impact: The collapse of the bridge severed ocean links to the Port of Baltimore, which provides about 20,000 jobs to the area . See how the collapse will disrupt the supply of cars, coal and other goods .

Rebuilding: The bridge, built in the 1970s , will probably take years and cost hundreds of millions of dollars to rebuild , experts said.