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Public Relations cover letter example

Public relations salary and job outlook

Why a cover letter is essential in public relations, cover letter header, cover letter greeting, cover letter introduction, cover letter body, cover letter closing, sign-off/signature line.

Public relations job seekers may have a professional edge putting their best foot forward, using their natural powers of persuasion to create a standout cover letter. 

Resume.io is the place for advice on how to do just that. Our resources include more than 180 occupation-specific writing guides and corresponding cover letter examples .

This writing guide, along with public relations cover letter samples will discuss: 

• What a public relations specialist does
• Public relations pay and job outlook
• Best format for a structuring a cover letter
• Job-winning tips for each cover letter section: header, greeting, introduction, body and conclusion
• Using your persuasive abilities to advantage in a public relations cover letter
• Layout and design considerations
• Common cover letter mistakes to avoid

What does a public relations professional do?

Public relations (PR) professionals are specialists in crafting a favorable public image for a company, organization or government entity. They manage contacts with the media, promoting a positive narrative, and sometimes “put out fires” by addressing negatives that may arise.

Unlike advertising specialists, PR people do not buy ads, but instead promote clients’ interests by influencing the media to provide favorable coverage. 

They are sometimes called media specialists or communications specialists. In politics and government, they serve as press secretaries, and they may represent celebrities or other public figures as publicists.

PR specialists write press releases and speeches, respond to press calls, prepare information for the media, and organize news conferences and other public events. They keep their fingers on the pulse of public opinion and evaluate an organization’s overall advertising and marketing efforts to make sure they are in line with its desired image. 

According to the U.S. Bureau of Labor Statistics (BLS), public relations specialists earned a median annual salary of $62,810 in 2020, although the top 10 percent earned more than $118,210.

How much do public relations specialists make?

These were the median annual wages for PR specialists in the U.S. in the top industries where they worked in 202-:

• Business, professional, labor, political and similar organizations $68,610
• Government $67,590
• Advertising, public relations and related services $64,880
• State, local and private educational services $59,360

Source: https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-5

According to another source, Glassdoor.com , public relations salaries average $48,519 in the United States. According to Payscale.com , the average base salary in public relations is $50,999. And Salary.com says the median annual salary for a public relations specialist in the U.S. is $56,243, in a range typically falling between $45,779 and $75,961.

What is the job outlook in public relations?

Public relations jobs are expected to grow 11% from 2020 through 2030, compared to a projected growth of 8% for all occupations, according to the BLS . The increasing popularity of social media and other online sources present both new opportunities and potential problems for an organization’s public image, and savvy PR professionals will be needed to provide 21st-century solutions. 

Every publicist needs a winning pitch, and for a public relations specialist seeking a job, a cover letter is a crucial part of a job application. 

You need a resume too, of course, but that’s not enough. A resume provides a mission-critical overview of your employment history, education and skill set — and a cover letter will typically address many of these same issues. But a cover letter allows you to introduce yourself to a hiring manager, to establish a personal connection, to talk about your aspirations related to the specific company you’re targeting. 

A cover letter is a golden opportunity to showcase your personality, passion and likability in a way that a resume simply can’t. And especially in the field of public relations, it’s an opportunity not to be squandered. You are an expert in promotion and publicity, so you need to need to promote yourself in a personal way.

Surveys of hiring managers have found that the failure to include a cover letter with a resume is one of the leading reasons a job candidate is rejected. A few employers sometimes request that you send a resume only. But unless you’re specifically told not to, always include a cover letter with a resume.

For additional inspiration, here are some links to cover letter examples and writing guides that you may want to check out in our separate marketing and sale categories. If you're looking for more inspiration, head over to these other marketing samples:

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Marketing cover letter sample
• Social Media Manager cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample
• Sales cover letter example
• Sales manager cover letter example
• Sales executive cover letter example

Best format for a public relations cover letter example

The best format for a public relations cover letter is based on a traditional structure with the following cover letter elements: 

• Cover letter middle part (body)
• Cover letter ending (conclusion)

The application letter should be one page only, 400 to 500 words maximum, and have enough white space between paragraphs to make reading easy and convenient.

Below is a public relations cover letter example that you can customize for the position and hiring organization.

Dear Mrs Kickstead,

After seven years of organizing 30+ international test drives and 100+ press events, I have come to realize that the secret of great automotive PR lies in letting others experience the drive themselves. I can create evocative images with words, but there is nothing like gliding down a picturesque Scottish Highland road in the summer with the top down.        

Managing the PR campaigns for Toyoton with the Yardman agency for four years was the most enjoyable part of my 10-year public relations career, and I would love to continue the award-winning work that I was doing on their electric car range for Jeslar. We increased brand awareness of each model by 18% after every campaign — taking over nine points of market share from our main rivals.

Crisis PR was no small part of the role.I managed the fallout of a factory fire, political issues, family ownership disputes and a commercial strategy that was initially far from the mark. With electric vehicles it is important to project where you are taking your customers instead of where you are right now (especially when your main battery supplier lets you down).  I won “Crisis PR Campaign of the Year” for that one.

I have also helped to manage the changing public perceptions of petrol and diesel cars in an increasingly environmentally aware world. Sometimes PR serves a broader purpose, and electric cars are a mode of transportation that I feel hugely passionate about.

I have curated a portfolio of articles, press clippings and social media posts that I feel would be a good fit for the role at Jeslar. Your position of market leadership is testament to your unrivaled manufacturing expertise, and it is vital that you have an ability to communicate your journey to your customers. I hope that an interview might offer me the chance of explaining how I can contribute to your PR objectives.

Let’s look at what each of the cover letter elements should contain, alongside corresponding excerpts from our sample public relations cover letter..

Once known as a letterhead, this is the attractively designed space in the top section contains your name, occupation, address, phone number and email. 

It may contain an accent color, creative use of typography and white space, and perhaps your photo. So in addition to containing your critical contact info, it’s an important design element on the page, since there will be nothing below it but solid paragraphs of black text. It should be pleasing to the eye, giving your resume a distinctive look that shows you put some thought into it.

Take a moment to review Resume.io’s cover letter examples and templates , which feature a variety of header designs. If you find one you like, click to download it, replace the text with your own information, and the hardest part of designing your cover letter is done. Now all you have to do is write it. 

Make your resume and cover letter a matching set

Resumes and cover letters are meant to go together, so you need to give them a matching style. Use the same fonts, font sizes and formatting choices in your resume and cover letter, and the headers on the both of them should be very similar if not identical.

Goal of the cover letter header: Visually stand out from other job applicants by making your name and contact information prominent.

This is the line at the top of the letter that says “Dear Mr. X” or “Dear Ms. Z.” Do everything in your power to address your cover letter to a specific person. It shows professionalism and attention to detail if you’ve gone to the trouble of finding out who’s doing the hiring for the position you want. If you’re responding to a job listing that doesn’t mention a name, it may be worth calling the company to inquire.

Unless you happen to know the person you’re writing to, stick to the formality of using a last name. Although words like “Greetings” or “Hello” may be acceptable at times instead of “Dear,” it’s a bit risky to be too informal in a letter where you’re asking for a job.

Goal of the cover letter greeting: Start off on a professional note by  making a direct personal connection with the hiring manager.

Here’s the greeting from our public relations cover letter sample.

The opening paragraph of your letter should hook the reader by alluding to something that makes you sound like a promising job candidate. If you have years of successful experience in public relations, look no further than this angle. 

Or you may be new to the field — perhaps you’re just graduating from college, but if you have a relevant degree from a good school, this can be your opener too. 

Use strong, compelling language that will get people’s attention, and avoid clichés like “Please consider this letter my application for….”

Go to Resume.io to review some good cover letter examples for an event manager , marketing manager or social media manager . Here’s a good cover letter sample for the intro of a public relations professional application:

Goal of the cover letter introduction: Capture the recruiter’s interest with just enough highlights to motivate further reading.

Here’s an introduction idea from our sample public relations cover letter.

The middle part of your cover letter — the central two or three paragraphs — is the heart of your case as the best person for the job. 

Highlight your most impressive past work experience, mentioning not only where you worked but what you accomplished there. Be specific, using facts and figures wherever possible, such as dollar figures or percent increases. 

Anyone working in public relations long enough has probably had to put out a fire or two. Relate an anecdote about a problem you once faced, the action you took, and the satisfactory result you achieved.

You may also choose to mention your education and any special training in your field.

And ideally, you should mention the name of the hiring organization, and say something about what you hope to bring to its table. For example, if you’re aware that this employer is seeking to expand in a competitive new direction, you might say something about a public relations strategy that would help smooth the way. 

At the very least, mentioning the company by name shows you are not mass-mailing the same generic letter to multiple employers. This, by the way, is a major faux pas; every cover letter should be unique and tailored to each prospective employer.

Goal of the cover letter body: Draw relevant connections between your public relations background and potential benefits to the hiring organization.

Our public relations cover letter sample illustrates what you might include in the middle part.

The ending of your cover letter can have a vital impact. Your final paragraph can be used to summarize what you’ve said already, to thank readers for their time, or perhaps to work in one last nugget of information about your skills. But whatever else the concluding paragraph contains, it must include some kind of call to action.

This might be as simple as saying you look forward to hearing back. You might say you would be delighted to visit the company headquarters and meet with the principals. Or you might express your willingness to join a Zoom call at any time to discuss your qualifications further. 

If you want to be a bit more assertive, you could even say something like, “Would you mind if I call you in a week or two to discuss these possibilities further?” 

The idea is to get the hiring manager to do something as a result of your cover letter — at least send an email in reply — and not just lay it aside and forget about it.

Aim of the cover letter closing: End on an upbeat, self-assured note with a call to action prompting the recruiter to respond.

Below is the closing section of our public relations cover letter example.

When it comes to the sign-off of your cover letter, keep it simple like in this cover letter example: 

If you like, you can choose some closing words other than the traditional “Sincerely,” such as “Best regards,” but avoid anything that sounds too casual. 

If you’re planning on printing this cover letter to send by snail mail or deliver in person, you do need an actual signature above your typed name. But this is not necessary in electronic correspondence, although you can add a scanned version of your signature if you like.

How to write a persuasive public relations cover letter

A cover letter is an exercise in persuasion, and as a public relations professional, persuasion is precisely your field. You are an expert in portraying organizations in a positive light, so you need to do the same for your greatest asset — yourself.

Just as a good salesman is focused on the needs of the customer, you need to focus on the needs of the company you’re targeting. You’re not writing to convince the company that you deserve a job — you’re writing to convince the company that it needs you. 

Perhaps the company needs you to resolve an image problem it may have. Perhaps it’s a little-known organization that needs you to drum up attention. Or perhaps the company is already well known and has a good reputation, but it wants to compete with the best of the best, and it needs to take its publicity to the next level. 

In all of these cases, the focus should be on what the company needs, not what you need. Your contribution should help make the company stronger, more efficient and ultimately more profitable. Hiring you should earn the company more money than it will cost.

So put yourself in the shoes of the person you’re writing to, and write the letter that person would want to receive. 

Pay close attention to your tone of voice. It should exude confidence born of competence, but it should never cross a line into arrogance or self-importance. You have to write a letter that makes you sound likable. Nobody wants to work with somebody they don’t like. 

Public relations cover letter design and layout

Your letter should look as good as it reads, demonstrating the same feel for design and presentation that you would use on actual clients in a public relations job. Here are some tips to clean design and layout:

• Font: Use a legible, “normal-looking” font — nothing wacky or avant-garde. Review our guidance on best fonts to use in cover letters.
• Font size: Keep the font to a minimum of 10 points and a maximum of 12. Avoid shrinking the font size to force a wordy letter onto one page, when what you really need to do is trim your text.
• Align text left: While the text in a book may look fine justified from margin to margin, letters look more natural if aligned left, leaving a little space at the end of each line.
• Margins: Use a 1-inch margin on the top, bottom, left and right.
• Paragraphs: Avoid long, blocky paragraphs. Leave a space between paragraphs, and don’t indent them.
• Balance: Strive for a balanced, centered look and feel with an appropriate amount of evenly distributed white space. For example, your letter should not have a bunch of text at the top and very little at the bottom, nor should there be gaping white spaces trapped inside the letter.
• Save as a PDF: Unless the employer requests some other file type, send your cover letter as a PDF, either in an email attachment or uploaded to the employer’s job-application system. A PDF will preserve your formatting so that your text doesn’t jump around (or worse, turn to garble) when opened on someone else’s computer.
• Use a professional cover letter template. You can sidestep all these errors by using a professional designed template from our extensive array of cover letter examples.

Cover letter mistakes to avoid

Here are some common cover letter mistakes you need to avoid:

• Typos and other errors: You simply can’t afford typos, misspellings, grammatical errors or bad punctuation in a one-page letter seeking a position in public relations. You need a “perfect pitch,” so if writing is not your long suit, find an editor to review your letter.
• Cover letter clichés: Write in fresh, original language that the recruiter hasn’t read a thousand times before. Many cover letters start with “I’m writing this letter to….” This is “junk ink” — they already know you’re writing this letter. And please don’t call yourself a “self-starter” or a “team player” who “thinks outside the box.”
• Mass mailings: A cover letter is not a one-size-fits-all document. Tailor each letter to each employer, and let the hiring manager know you’re doing so by addressing that company’s needs.
• Irrelevant information: If you have room in a one-page letter to gab about your hobbies and interests outside work, then you’re missing an opportunity to use the precious space here to highlight skills that are relevant to the job you’re seeking.

Key takeaways for a public relations cover letter

• Public relations professionals are specialists in shaping a positive public image for any organization. They make good money and face a strong job outlook, but they need a standout job-application package to compete for the best jobs.
• In applying for a public relations job, a cover letter is a crucial companion to a resume because it enables you to showcase your personality, passion and enthusiasm.
• Use an attractive header, a proper greeting and a thoughtful introduction, body and conclusion to cover all the bases you need to cover, with nothing extraneous.
• Follow the rules for attractive design so that your cover letter looks as good as it reads.
• Focus on the needs of the employer, not your own, and strike a tone that hiring managers will find persuasive.

Best of luck in your job search!

Free professionally designed templates

WTO / Letters and Emails / Cover Letters / Public Relations Cover Letter Examples (Free Templates)

Public Relations Cover Letter Examples (Free Templates)

A Public Relations Cover Letter is written by individuals applying for a public relations job to let the recruiter or potential employer know they have the required qualifications to be the best fit for the open position.

A recruiter will be looking for a well-written letter that clearly illustrates your strengths as a potential employee. Also, they want to see a clear indication of your suitability for the public relations job in terms of skills, PR qualifications, and experience as well as how these qualities make you a suitable candidate. The letter should also show notable achievements and the reason why you are interested in the job and company. 

A company’s public relations are responsible for representing the company in the media and to the public. They are tasked with planning and directing information and activities that maintain and improve the company’s image/brand. Therefore, a public relations cover letter can be termed as a test for the task at hand to the applicants. If they can adequately sell themselves in the cover letter, it is a sign they can replicate the same for their employer.

Free Templates

As a professional in the field of public relations, you understand the importance of effective communication and the impact it can have on your organization’s image. These templates provide a convenient and efficient way to craft compelling PR cover letters that grab attention, convey your message clearly, and help you maintain positive relationships with stakeholders. By utilizing these templates, you can save valuable time, ensure consistency, and present yourself as a polished PR professional.

How to Write an Excellent Public Relations Cover Letter

As a public relations employee, excellent writing skills are equally important as speaking skills. The cover letter should therefore reflect this. You should aim to keep the letter informative and engaging. The steps outlined in this article below can be used to create a professional public relations cover letter. 

Step 1: Header

The first element of the cover letter is the header. The header is used to identify who wrote the letter and who they were addressing it to. To this effect, consider writing down the following information.

Include your personal information

Start the header by providing personal details that the hiring manager can use to identify who you are. Write down your full name, job title (public relations officer in this case), and contact details. Provide a physical address, valid phone number, email, or LinkedIn profile URL as contact details. Ensure the mailing address shows the street address, city, state, and ZIP code.

A cover letter has to be dated. Indicate the exact date when you wrote the letter by stating the day, month, and year. It is an official record of the hiring process and can be used for reference, hence the need for a date. 

Hiring manager’s details

The letter should then show the details of the hiring manager. Start by stating their full name, then his or her position in the company, which can be hiring manager, HR manager, or chair of the recruiting committee, etc. Then state the name of the company at which you are seeking a job, then write down its physical mailing address that shows the street address, city, and state where it is located.

Step 2: Introduction

The next step is writing the introduction. A well-written cover letter will have an introduction outlining the following items.

Provide a formal salutation that directly addresses the hiring manager directly in the format “Dear Mr/Mrs/Ms” followed by the recruiter’s name. Try to avoid using a generic salutation; if you do not know the name of the hiring manager, take a step to find out.

Briefly introduce yourself

You should then introduce yourself next. Write a brief introduction of at least three sentences that lets the recruiter know who you are, assures him or her you are qualified for the position and the best person for the same. This can be done by highlighting a specific key job description requirement you meet and a notable achievement you have had in your previous job(s).

Briefly state why you’re interested

The introduction should reflect your interest in the job. Do not hold back from communicating that you believe you are suitable for the position, and the cover letter shall be in support of this claim.

In case you are starting off in public relations, do not attempt to provide false information. Instead, state your passion, interest in the organization, and a press release or conference by the company that caught your attention. Stating that someone in the company referred the job is also acceptable.

Step 3: Body

The third step is crafting the body of the cover letter. The body is the core of the letter; this is where you prove to the recruiter that you are the best fit for the position. This is achieved by highlighting your experience, matching your skills to the job requirements, and showcasing your most notable accomplishments in PR. This can be done in one or two paragraphs.

List your PR accomplishments

State accomplishments in your previous jobs have helped you grow as a person and as a PR officer. The accomplishments are not limited to professional and academic accomplishments; consider non-public related, college, volunteering, certifications, and internship accomplishments. As much as possible, align these achievements with the job requirements. Outline any PR-related success stories you have had in the past; for example, if you managed to increase the social media engagements of your previous employer, declare it. Make sure you quantify success if possible; numbers are more intriguing to employers.

Emphasize your PR skills

Once the accomplishments have been exhausted, outline your core skills (hard and soft skills). Some of the common skills associated with a PR job description are;

• Content curation
• Social channel development
• Social media management
• Marketing communications
• Social media releases
• Digital marketing
• Project management
• Relationship building
• Brand management
• Event planning
• Brand communications Account management
• Client relations
• Copy editing
• Business storytelling
• Press releases
• Strategy development
• Strategic planning
• Copywriting
• Speech writing

Illustrating how the skills you possess can be beneficial to the company can go a long way in persuading the recruiter that they can use your services, so try as much as possible to align your skills with the job description.

When writing a cover letter, ensure to show enthusiasm and a deep understanding of the job. This, combined with illustrating how the mentioned skills have value to the company, can be a significant selling point.

Step 4: Conclusion

The last step in writing a public relations cover letter is providing a conclusion. A conclusion should sum up the letter by providing the following information.

Call to action

Let the hiring manager know that you would like to hear from them and that you are excited about the probability of joining their team. Invite them to read your resume and request an interview. You should then provide them with a valid phone number or email address they can use to reach out.

Thank the employer/hiring manager for their time and consideration

Also, thank the hiring manager for going through your letter. This polite gesture can appeal to them on a more personal level which might boost your chances of getting the job. You can also restate the value you bring to the company. 

Finally, close off the letter by providing a complimentary close. Follow this up with a signature and your name.

Tips for Writing a Good Public Relations Cover Letter

To persuade the hiring manager you are the best fit for the job, you need to write an outstanding cover letter that sets you apart from the lot. If incorporated into the writing process, the following tips can improve the quality of your letter.

Match your cover letter with your resume

Design your cover letter to match the format used in your resume. Use consistent fonts, margins, and setup.

Show strong communication skills

Communication skills are vital in PR. This is one area you want to sell yourself as being a pro. The cover letter should clearly indicate your written and verbal communication skills are top-notch.

Use industry-specific keywords

Most employers will use automated applicant tracking systems to review cover letters and resumes before going through them themselves. Therefore, it is important to ensure you use PR-specific keywords used in the job advertisement to boost your chances against their search engines. 

Do your research

Doing thorough research on the company, its goals, vision, and mission can help you in crafting a public relation cover letter that aligns with the company’s needs which is a positive in the recruitment process.

Always follow up on applications and interviews

Just because you haven’t had a response since you sent your application, it does not mean you should give up. Always follow up and remind the hiring manager of your continued interest in the position. This might result in you getting the job; follow-ups help you to stand out.

Be active in showcasing your skills and accomplishments

Try focusing on accomplishments you were actively involved in. This is more impressive than listing facts or certifications.

Be specific

Be specific with the information you give in the letter. Also, ensure the letter is specific to the job you are applying for. Avoid using the same cover letter for every application you send.

Find a way to stand out

Write your letter to be unique and stand out from the multiple letters the hiring manager will review.

Prioritize your experience section

Provide experiences that are relevant to the position at hand. Stuffing the cover letter with unrelated experiences might do more harm than good. 

Keep it concise

Keep the letter brief. One page will normally be sufficient for people with less than ten years experience.

Quantify your achievements

When providing achievements, try to quantify them as much as possible.

As a PR officer at Laudale Ltd, my team and I were able to improve the company’s brand rankings from position 65 to 40 on the Ohio Most Sought After sneaker shop list in one year. Or Being the PR manager at Brixton Talent agency, I was able to boost customer engagements by 30% across Facebook, Twitter, and Instagram, which saw more attendees to our annual talent events.

Sample Letter

Dear Hiring Manager,

I am writing to express my keen interest in the Public Relations position at Innovate Communications. With a Bachelor’s degree in Communications and three years of experience in a fast-paced PR agency, I have developed a robust skill set that I believe aligns perfectly with the requirements of your team.

In my current role at Dynamic PR Solutions, I spearheaded several high-profile campaigns, demonstrating my ability to manage complex projects and deliver results under tight deadlines. I have a proven track record of developing innovative strategies that significantly increased brand visibility and media engagement for our clients. My technical skills include expertise in digital analytics tools like Google Analytics and social media management platforms such as Hootsuite, which I’ve utilized to track campaign performance and optimize strategies for maximum impact.

I am particularly drawn to the innovative approach Innovate Communications takes towards public relations. Your recent campaign for EcoTech Industries was impressive in its creative use of digital media to build a compelling narrative. I am excited about the opportunity to contribute my own creative ideas and technical skills to your team.

I am confident that my background in crafting and executing strategic communications plans, along with my ability to adapt to the rapidly evolving PR landscape, makes me a suitable candidate for this position. I am eager to bring my passion for public relations and my commitment to excellence to Innovate Communications.

Thank you for considering my application. I look forward to the possibility of discussing my application with you in more detail.

Jordan Smith

The provided cover letter is a useful example of a public relations position application, showcasing several commendable qualities. It opens with a clear statement of intent, succinctly informing the reader about the specific position being applied for. The writer skillfully highlights relevant qualifications and experience, lending credibility to their application. More impressively, the letter details specific achievements and expertise in technical tools like Google Analytics and Hootsuite, demonstrating the candidate’s practical skills and ability to deliver tangible results. 

The letter also reflects the writer’s awareness and appreciation of the company’s work, as seen in the mention of a recent company campaign, showing a genuine interest in and alignment with the company’s values and objectives. The professional yet enthusiastic tone strikes the perfect balance for a public relations role, concluding with a polite invitation for further discussion. Additionally, the use of a fictitious personal name adds a touch of relatability and realism to the letter. 

Collectively, these elements create a compelling and effective cover letter, showcasing the candidate’s suitability for the role in public relations.

Dos and Dont’s for Writing a Public Relations Cover Letter

Before crafting a public relations cover letter, take into consideration the following do’s and don’ts of writing the letter:

• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement . A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement. A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Don’t get caught up in tangents Avoid including irrelevant details. Remain focused on the job at hand and why you believe you are the best person for the position.
• Don’t be afraid to try some different formatting to your letter Customize the cover letter format in a way that will make it stand out. For example, use bullet points when outlining skills and accomplishments to make the letter more legible.

Final Thoughts

Public relations cover letter is an opportunity for applicants to market themselves to the hiring manager by outlining the value they bring to the company and their suitability for the position. A standard cover letter will contain a header, salutation, introduction, accomplishments, experience, skills, and a call to action. Since it is supposed to be a brief outline of why you are suitable for the position, one page will usually be enough.

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Marketing / PR Cover Letter Samples & Examples That Worked in 2024

Crack the marketing and PR code with a standout cover letter . With our handy tips, tangible examples, and powerful templates, you'll be ready to showcase your unique brand story to potential employers.

Together, we'll highlight your unique creative campaign ideas, your SEO strategy savvy, and your digital trend awareness. Let's stir your strengths into this mix and pour out a cover letter that simply can't be ignored.

Keep reading to learn more about:

• Exploring valuable public relations cover letter samples
• Formatting your marketing & PR cover letter into a visually appealing document
• Crafting an effective cover letter header
• Writing a compelling headline for your marketing & PR cover letter 
• Personalizing the greeting and content of your cover letter
• Crafting an eye-catching marketing cover letter introduction
• Highlighting your professional value by describing skills and achievements
• Using powerful action verbs throughout your cover letter
• Concluding your marketing cover letter with an effective closing statement
• Avoding common mistakes on a marketing & PR cover letter
• Pairing your cover letter with a resume
• Understanding the average salary and job outlook for PR specialists
• Accessing the best job search resources for marketing & PR professionals

Public relations internship cover letter sample

Why does this intern cover letter sample work?

• Highlighting relevant experience: The candidate excels in detailing their educational background, leadership roles, and significant internship experience in their cover letter. They skillfully tie their past roles to measurable achievements or skills gained, such as heading the TEDx Club and accomplishments captured during the PR internship.
• Showcasing essential skills: The candidate illustrates their important skills such as time management, team collaboration and problem-solving abilities — the key qualities every hiring manager would appreciate in an intern.

What could be improved?

• Overused terminologies: Phrases like "highly-skilled individual" are cliches and fail to provide specific insight into your skills. Instead of generic phrases, consider directly highlighting your skills through experiences or achievements. 
• Starting with impersonal salutation: Using "To whom it may concern" as the opening greeting is outdated and impersonal. Modern-day cover letters are expected to begin with a direct address to the hiring manager whenever possible. Researching the company to find the right contact can demonstrate your initiative and genuine interest in the position.

PR assistant cover letter example

Why does this assistant cover letter example work? 

• Clear presentation of comprehensive work experience: The candidate's cover letter effectively details their extensive work experience, drawing direct links between past roles and the crucial skills and accomplishments gained. Explicitly mentioning accomplishments such as the 'Employee of the Month' award at Vulcan, Inc. provides a concrete testament to the candidate's ability to excel in the PR field.
• Language skills: The applicant has highlighted their multilingual capabilities — an invaluable strength in PR, where communicating with a diverse range of audiences can be a daily occurrence.
• Greeting: Similar to the previous example, using "Dear Sir/Madam" as the opening line might not be the best approach. The candidate should attempt to find the hiring manager's name and address them personally for a more customized touch.
• Further details about university engagement: The candidate presented their university experiences, though comprehensive, in a listing format. Expanding on certain specifics from their wider university experiences could offer deeper insights into their skillset and qualities.
• Illustrating software proficiency: While the candidate mentioned proficiency in various industry software platforms, providing instances of how and when these tools were utilized in previous roles might offer stronger evidence of their technical prowess.

Public relations specialist cover letter sample

Why does this PR specialist cover letter example work?

• Job alignment: Anita showed clear alignment of her skills and experience to the job requirements highlighted in the ad. This can assure the hiring team of her ability to perform in the role.
• Showcasing achievements: Highlighting her 'Employee of the Month' recognition at Aviva, Inc. presents her as not only a functional team member but also a high achiever. 
• Personalization: The impersonal "to whom it may concern" in her introduction could be improved. Researching to find the hiring manager's name would add a personalized touch and show her interest in the company. 
• Overemphasis on self: The phrase "it would be a great opportunity for me to further grow my career" is centered on her interests, not the company's. Framing how the role aligns with her ability to contribute to the company can be a more persuasive approach.
• More tangible outcomes: While she detailed her tasks at Aviva, Inc., including measurable outcomes for the activities she was engaged in could have made a stronger impact.

1. How to properly format your marketing & PR cover letter

A well-formatted cover letter not only reflects your professionalism but also makes it easier for recruiters to spot the information they need. Here are a few general formatting rules to ensure your marketing & PR cover letter is both smooth to read and easy to navigate.

• Choose a professional font:  Stick with classic fonts such as Times New Roman, Arial, or Calibri and keep the size between 10 and 12 points to ensure readability.
• Use margins and spacing:  A one-inch margin all around your letter and single or 1.5 line spacing can help keep your text neat and uncluttered.
• Align your text to the left:  Most cover letters align their text to the left since this is how our brains are naturally wired to read text.
• Keep it to a single page:  Respect the recruiter's time by keeping your cover letter concise. One page should be enough space to make your case.
• Include your contact information:  Make it easy for the recruiter to reach you by including your contact information at the top.
• Make use of bullet points or subheadings: If you're trying to highlight key points or break up your text, these can prove helpful. However, use them wisely — too many can make the letter look fragmented.
• Be consistent:  Ensure line and paragraph spacing, font size and type, and the alignment of your text is consistent throughout the entire letter. This helps create an overall clean, professional look.

Remember, these general formatting tips are the first step to producing a polished and impressive marketing & PR cover letter. But the journey doesn't stop here. Stay tuned as we delve deeper into crafting each section.

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2. how to craft an effective cover letter header.

As a marketer , you know that the visual appearance of your marketing materials matters arguably just as much as the content itself. And a compelling look can be also accomplished through the creation of a proper  cover letter header that both provides a visual structure and lists all of your vital personal information.

A good marketing cover letter header should include:

• Your name and professional title
• Your professional contact information, which includes your phone number, email address, and a link to your LinkedIn profile
• The name of the hiring manager
• The company name
• The company address

Let's take a look at two contrasting examples:

Bad cover letter header example 

Jane Smith (123) 456-7890

To:  Full Circle Media Solutions

Why does it fall short?  While this header states the sender's name and phone number, it misses out on other vital details. Without a professional title, email address, or LinkedIn URL, and no specific mention of the hiring manager or company address, it renders the header incomplete and impersonal, which could diminish the impact of the cover letter.

Good example of a marketing cover letter header

Jane Smith, Professional Marketer (123) 456-7890 | [email protected] | linkedin.com/in/jane-smith

To:  Peter Kent, Hiring Manager Full Circle Media Solutions 1234 Street Address Naples, FL

Why does it work?  This header is clear and concise, listing all the necessary details in an easy-to-read format. It's visually structured, keeping the recruiter's eyes guided from one piece of information to the next.

All in all, an effective cover letter header provides clarity, organization, and easy access to crucial information. Remember, a well-structured header not only grabs attention but also leaves a lasting impression of your professionalism.

3. How to write a compelling headline

A headline is like a doorway to your cover letter. It needs to draw the reader in and encourage them to venture further. For a marketing & PR cover letter , this means summarizing your unique selling proposition in a succinct yet striking way, speaking directly to needs of the hiring manager.

Bad cover letter headline example

Experienced in marketing and PR

Why is it ineffective? It's overly general, not bringing any unique skill-sets or achievements to light. What's more, it misses an opportunity to showcase enthusiasm or individual flair.

Good cover letter headline example

Award-winning marketer with an aptitude for innovative PR strategies

Why is this headline a winner?  It specifies the field (marketing, PR), highlights a significant achievement (award-winning), and nods to key skills (innovative strategies).

Ultimately, the aim is to cast your skills and experience in the most compelling light. A captivating cover letter headline assures the reader they're about to dive into something worth their time.

4. How to tailor the greeting and content of your cover letter

Personalizing a cover letter is a crucial step in any cover letter writing process.

Put simply, the process of personalization involves making a cover letter as specific as possible to each employer. This requires you to research the employer to find essential information that you can reference throughout your letter, such as the company’s values, goals, or projects .

Additionally, during your research, you should try to discover which staff member at a specific company is in charge of hiring. Once you have uncovered this information, use it to create a personalized greeting that addresses this person by name.

Not only will this help your cover letter stand out from competing applicants but it also lets the reader know right off the bat that you have personalized your letter.

Here are 3 examples of personalized cover letter greetings

Dear Head Marketer Jackson Lily,

• Dear Mr. Jackson Lily,
• Dear Mr. Jackson Lily & the Marketing Team,

There may be instances, however, where despite your best research efforts, the name of the hiring manager or recruiter remains elusive. This is not unusual and certainly not a show-stopper. In such cases, resorting to a general but professional greeting is the right way to go.

Safe and respectable greeting alternatives include

Dear Hiring Manager, Dear [Company Name] Team, Dear Marketing Team,

Remember, the greeting is just the first interaction in your cover letter. While personalizing it can catch the reader’s eye, the content that follows is where you can truly make the job opportunity your own. So, keep a balance between putting effort in finding the recruiter's name and crafting a compelling cover letter that best tells your professional story.

5. How to craft an eye-catching marketing cover letter introduction

After completing your research and gathering the necessary information to personalize your cover letter, your next key step is to write an eye-catching introduction .

In your header, you already briefly introduced yourself with your name and contact information. As such, you should omit this information from your introduction and dive straight into what makes you a great candidate for the position.

A strong cover letter introduction should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• Any specialized areas of expertise you possess (digital marketing, content marketing, SEO, etc.) 

Bad cover letter introduction 

Dear Hiring Manager,

I am writing to apply for the job you posted. I have done marketing stuff before and I think I would be good for the role. I hope you consider me.

Why is this opening weak? This introductory paragraph misses the mark due to its generic tone and lack of detail. It doesn’t mention any specific experiences or skills suitable for the role. Moreover, it lacks energy — by saying "marketing stuff" and "I hope you consider me", the writer fails to convey enthusiasm or confidence.

Good cover letter introduction example

I am a marketing professional with 6+ years of experience working in digital and social media marketing. And as an ambitious marketer with a passion for driving brand success, I couldn't resist the opportunity to apply for the marketing position at [Company Name]. With my diverse background in strategic marketing, brand management, and digital campaigns, I am confident in my ability to make an immediate impact on your organization's marketing initiatives.

Why does this introduction hit the mark? It simply creates interest by sharing relevant experience, demonstrating a genuine enthusiasm for the company, and stating areas of specialized expertise. This grabs the reader's attention by painting a vibrant image of a confident, experienced, and passionate candidate perfect for the role.

In closing, your cover letter introduction serves as the 'hook' that engages the reader. It should briefly but powerfully encapsulate your suitability for the role, your passion for the company, and your unique areas of expertise. It's your spotlight moment — make it shine.

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6. How to highlight your best marketing skills and achievements

With your introduction finished, your next step is to provide a more in-depth look into the specific skills and achievements that qualify you for the position.

When describing skills, achievements, and other qualifications, it is of the utmost importance to prioritize relevance and brevity . The qualifications you describe should be easy to relate back to the needs of the employer and kept concise enough that the employer can easily skim through your letter.

Here are 6 examples of skills to describe in a marketing cover letter

• Clear verbal and written communication
• Collaboration
• Search engine optimization (SEO)
• Content strategy
• Data analysis

Detailing your skills in an evidence-based, concrete way lets the recruiter see your potential contribution to their company. It's not just about listing your skills; it's about telling a story of how you've harnessed those skills to generate results.

Now, let's pivot from skills to achievements. One thing to remember while outlining your achievements is specificity. Metrics , percentages , and quantifiable outcomes make your accomplishments tangible and demonstrate your direct impact.

Here are a few examples of how to describe accomplishments in a marketing cover letter

• As a junior marketer at my former employer, one of my key responsibilities was writing content for and managing the blogs of three different clients. After improving the quality of the content on these blogs, my marketing efforts helped to increase the client’s web traffic by more than 40%, resulting in a 15% increase in lead generation.

I developed and executed a comprehensive social media marketing campaign that resulted in a 40% increase in brand visibility and a 25% growth in social media followers.

I implemented a targeted email marketing strategy that resulted in a 20% increase in open rates and a 10% rise in click-through rates, driving qualified leads and boosting conversion rates.

I conducted market research and competitor analysis to identify new market opportunities, leading to the successful launch of a new product line that generated $1 million in revenue in its first year.

In conclusion, the art of crafting an effective marketing and PR cover letter is a balance between showcasing your skills and painting a vivid picture of your achievements. It’s your opportunity to showcase why you’re not just a suitable candidate, but an outstanding one.

7. How to use powerful action verbs in your cover letter

Choosing the right words is key to turning an ordinary cover letter into a captivating one. This is where action verbs come in — they transform your achievements and skills from a passive list into a testament of your proactive approach at work.

Action verbs are strong, explicit words that clearly demonstrate your impact. They bring energy and shift the focus from what you were tasked with doing to how you did it and what the benefits were. In short, they give your cover letter that dynamic edge.

Here are some powerful action verbs for your marketing & PR cover letter

• Orchestrated
• Streamlined
• Diversified

When writing your cover letter, pick from this list to give your achievements the spotlight they deserve. For instance, instead of writing "Was in charge of social media," write "Orchestrated a social media strategy that amplified brand reach by 40%."

Strategically using power words can turn your cover letter into a dynamic narrative that illustrates your accomplishments and paints a vivid picture of your professional journey.

Pro tip: Each industry has its special set of action words that resonate well. In marketing and PR, terms like "orchestrated," "optimized," "amplified," and "cultivated" are particularly powerful because they reflect core functions of these roles. However, avoid overuse of any one term and aim for variety to keep the reader engaged and present a multi-faceted view of your skills.

8. How to end your cover letter persuasively

The last and final step to writing a great marketing cover letter is to craft an effective conclusion .

In a closing statement for a cover letter, you should include the following key information:

• The best times, days, and methods for contacting you
• When you expect to hear back from the employer
• How and when you plan to follow up if you do not hear back by your requested time
• A formal sign-off

Let's look at an example of a less effective closing statement:

Bad cover letter conclusion example

Thanks for reading this, hope to hear from you soon. I'm free anytime.

[Applicant Name]

Why is it ineffective? This closure misses the mark, for it lacks clear information and leans to informality. It doesn't provide definite availability timings, keeping recruiters guessing. The lack of a follow-up strategy gives an impression of non-commitment. The colloquial sign-off may not sit well in this professional context. These gaps make the ending less engaging, potentially dampening the impact of an otherwise solid letter.

Good example of a cover letter conclusion

I am deeply grateful that you have taken the time to review my application and read my cover letter. As a dedicated marketer, I know I can bring the right level of professionalism and creativity that your team needs. I hope to hear from you within the upcoming week and can be best reached Monday through Friday from 7 a.m. to 5 p.m at (123) 456-7890.

If I have not heard back by the following Friday morning, I plan to give you a call at that time.

Best Regards,

[Applicant Name] 

Why does it work?  it successfully delivers a convincing closing statement by reaffirming the applicant's qualifications, expressing gratitude for the reader's time, providing specific details for contact and follow-up, and ending with a formal sign-off.

9. How to avoid common mistakes in your cover letter

Just like embarking on a new marketing campaign, you must be wary of pitfalls when drafting a marketing and PR cover letter. Here are some common errors that applicants often make, along with how to avoid them.

1. Generalization: Many job seekers use a generic template for their cover letters, only swapping out the company name and job title. This approach not only makes your application blend into the crowd but could also give recruiters the impression that you aren’t genuinely interested in the role or the company. Instead, tailor each cover letter to the specific role to illustrate your interest and effort. Show that you understand the company's mission, brand values, and current initiatives.

2. Irrelevant information: Discussing experience or skills that bear no relevance to the position is another common misstep. If you're applying for a PR role, listing your experience as a high school football coach may not be the best choice unless you can tie in relevant elements like leadership or strategic planning. Always highlight the parts of your work history that align with the job description.

3. Typos and grammatical errors: These suggest a lack of attention to detail, which is a major turn-off for recruiters. Double-check, triple-check your cover letter. Consider using a grammar-checking tool and don't

4. Negativity: Never talk negatively about a previous employer or make excuses for a gap in your work history in your cover letter — it demonstrates a lack of professionalism. You want the focus to be on your skills and experience, and why you are a great fit for the role.

5. Overly lengthy text: Writing long paragraphs can discourage recruiters from reading your cover letter thoroughly. A cover letter needs to be concise and straight to the point. Maintain brevity by using short, compact paragraphs, and bullet points where necessary. Avoid including every detail of your career history, focus on highlighting your most relevant experiences and skills that marry well with the job requirements.

Remember, your cover letter is a reflection of your professional brand. Avoid these common pitfalls, and you'll craft a powerful cover letter that leaves a lasting impression.

10. How to match your cover letter with your resume

Think of your cover letter and resume as a dynamic duo . They're different, yet they work together to score you the job.

Your cover letter is like a sneak peek behind the scenes. It adds color to your professional journey, spells out why you're a great fit for the role , and conveys your excitement about diving into the opportunity.

Your resume , on the other hand, is the highlights reel. It's a quick snapshot of your skills , education , and work history . It's the who, what, when, and where of your career.

When it comes to presenting them as a package, think of your favorite matching set — consistency makes them click. Your cover letter and resume should rock the same style: the same fonts, margin widths, heading sizes. Even the language tone should be in sync; keep it uniformly professional throughout both.

This matching strategy isn't just pleasing to the eyes, but it also reinforces your professional persona. Aligning your cover letter and resume design creates a neat, memorable package that champions your professional story.

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11. average salary and outlook for pr specialists.

As we further plunge into the digital age, the demand for skilled public relations (PR) professionals continues to be on the uptrend.

Recent data from the Bureau of Labor Statistics (BLS) indicates a promising outlook for the PR industry. As of May 2023, the average annual salary for PR specialists stood at $66,750 . This figure signifies the industry's recognition of the expertise and value PR professionals bring to the table.

Looking ahead, the PR landscape is set to expand even more. Specifically, employment opportunities for public relations professionals are expected to rise by 6% from 2022 to 2032. This growth rate is faster than the average for all occupations, indicating the mounting significance of PR roles across different sectors.

Moreover, the job market is projected to see an average of approximately 25,800 openings for PR specialists each year over the coming decade. The numbers tell a story of a thriving field with plentiful opportunities for ambitious professionals.

If you are looking to build a career in PR, these stats shed a positive light on future prospects. As you craft your marketing & PR cover letter, take pride in the growth and development your profession is poised to experience.

12. Top job search resources for marketing & PR professionals

• LinkedIn : Due to its networking capabilities and professional focus, LinkedIn is an essential job search tool for marketing and PR professionals.
• Glassdoor : Besides job listings, Glassdoor provides invaluable insights into company cultures, salaries, and employee reviews.
• Indeed : This massive job search engine hosts marketing and PR jobs from companies across industries and geographical locations.
• MarketingJobs : As the name suggests, this dedicated platform is for marketing jobs ranging from entry-level to executive roles.
• PRSA Jobcenter : A job board specifically for PR professionals, run by the Public Relations Society of America. 
• Company websites: Often, companies post openings on their own websites, so don't forget to check your dream companies' career pages.

Remember, maintaining an active online presence can also open doors in the marketing and PR world, so make sure your own marketing is on point.

Marketing / PR Cover Letter FAQ

What should i highlight in my marketing & pr cover letter.

Focus on the successes you've had in previous roles. Provide specific examples of campaigns or projects you've worked on, the roles you played, and the results achieved.

Should my marketing & PR cover letter match my resume exactly?

While the cover letter should complement your resume, it shouldn’t be a duplication. It's your chance to tell the story behind your skills and experiences.

How can I show my creativity in the cover letter?

You can showcase creativity through the language you use, the layout of the letter, or by detailing creative solutions you’ve implemented in past roles.

What if I don't have much experience in marketing & PR?

Focus on transferable skills from other roles or experiences. Anything to do with communication, project management, or customer engagement from any sector can be relevant.

What's the most common mistake on marketing & PR cover letters?

Lack of specificity is a common flaw. Don’t make vague claims about your abilities; provide examples that evidence each skill or accomplishment.

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

Subcategories

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Digital Marketing
• Events Coordinator / Planner
• Marketing Assistant
• Marketing Manager
• Public Relations (PR)

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Professional Public Relations Manager Cover Letter Examples for 2024

Your public relations manager cover letter must highlight strategic thinking abilities. Demonstrate your capacity for crafting messages that resonate with diverse audiences. Showcase your track record of successful campaigns in the second paragraph. Prove that your skills in media relations and brand management will be an asset to the team.

Cover Letter Guide

Public Relations Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Public Relations Manager Cover Letter

Key Takeaways

Crafting a public relations manager cover letter can be a daunting task. As you delve into job applications, you might find yourself puzzled by the fine line between echoing your resume and presenting a compelling narrative. Your cover letter should illuminate your proudest professional triumph without spiraling into clichés or exceeding one page. In this article, we will guide you through crafting a cover letter that tells your unique story and sets you apart.

• Introduce your profile to catch recruiters' attention;
• Use professional templates and examples to make sure your public relations manager cover letter follows the best industry standards;
• Settle on your most story-worthy achievement to shine a light on what makes your application unique;
• Write a public relations manager cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the public relations manager cover letter it would write for you.

If the public relations manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Public Relations Manager resume guide and example
• International Marketing Manager cover letter example
• Digital Marketing Specialist cover letter example
• Marketing Specialist cover letter example
• Affiliate Marketing cover letter example
• Associate Brand Manager cover letter example
• Ecommerce Marketing cover letter example
• Copywriter cover letter example
• Brand Marketing Manager cover letter example
• Advertising Manager cover letter example
• Field Marketing Manager cover letter example

Public Relations Manager cover letter example

ZOE THOMPSON

Austin, Texas

+1-(234)-555-1234

[email protected]

• Emphasize relevant experience: The cover letter demonstrates the importance of detailing pertinent achievements, such as orchestrating successful PR campaigns that align with the company's objectives.
• Showcase your results: Mentioning specific outcomes, such as increasing brand visibility by 40%, provides tangible evidence of the candidate's ability to deliver measurable results.
• Professional reputation and relationships: Highlighting the ability to foster relationships with the press and influencers underscores the applicant's networking skills and capacity to build a strong brand image.

What should your public relations manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your public relations manager cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your public relations manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and public relations manager cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your public relations manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a public relations manager cover letter

Header: Include your name, contact information, and date at the top of the cover letter to ensure the recruiter can easily identify and reach out to you.

Greeting: Address the hiring manager or team by name if possible, as personalization can help establish a connection from the onset of your communication.

Introduction: Clearly state the purpose of your letter, which should capture the recruiter's attention by concisely showcasing your understanding of public relations and enthusiasm for the role.

Body: This section should detail your relevant PR experiences, accomplishments, skills, and your ability to handle crisis management, media relations, and content creation, essential for a Public Relations Manager.

Closing: End with a strong and proactive closing statement where you reiterate your interest in the position and suggest a follow-up meeting or call to discuss how your PR expertise aligns with the company's goals.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic communication skills: The ability to develop and communicate key messages effectively to various audiences.
• Crisis management expertise: Demonstrated experience in handling unexpected issues and mitigating potential public fallout.
• Media relations proficiency: Experience in building and maintaining positive relationships with journalists and media outlets.
• Campaign and event planning experience: A track record of organizing successful PR campaigns and events that enhance brand image.
• Strong writing abilities: The capacity to craft persuasive and clear press releases, speeches, and other PR materials.
• Social media savvy: Understanding of how to leverage social media platforms for brand promotion and reputation management.

What matters most when tailoring your public relations manager cover letter salutation

Your public relations manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your public relations manager cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [First Name] [Last Name],
• Dear [Job Title] Search Committee,

Your public relations manager cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction .

Use those first two sentences of your public relations manager cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

How to select your best achievement for the middle, or the public relations manager cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your public relations manager resume.

What else can you include in your public relations manager cover letter body ?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your public relations manager cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Time to wrap up your public relations manager cover letter

Writing the closing paragraph of your public relations manager cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your public relations manager cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

The zero experience public relations manager cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience . Within your whole experience, there's plenty more you can write about in your public relations manager cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Winning at your job application game starts with a clear and concise public relations manager cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the public relations manager resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Cover letter examples by industry

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Resume Worded   |  Career Strategy

14 public relations manager cover letters.

Approved by real hiring managers, these Public Relations Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Public Relations Manager
• Senior Public Relations Specialist
• Public Relations Coordinator
• Alternative introductions for your cover letter
• Public Relations Manager resume examples

Public Relations Manager Cover Letter Example

Why this cover letter works in 2024, highlighting relevant skills.

This sentence effectively showcases the candidate's expertise in public relations, directly aligning their skills with the job requirements. Be sure to highlight your most relevant skills and experiences in your cover letter.

Specific Accomplishments

By mentioning specific accomplishments, such as increasing media presence and securing coverage in top-tier outlets, the candidate demonstrates their ability to drive results. Always include measurable achievements to showcase your capabilities.

Addressing Crisis Management

Crisis management is a crucial skill for a Public Relations Manager, and this sentence highlights the candidate's experience in handling a high-profile security breach. Make sure to mention your experience with crisis management to show your ability to navigate difficult situations.

Passion for the Company

The opening paragraph effectively conveys the candidate's passion for Google and its mission. Show genuine enthusiasm for the company and the role to demonstrate your commitment to the job.

Excitement for the Role

The third paragraph emphasizes the candidate's excitement about working on Google's diverse range of products and initiatives. This shows that they have researched the company and understand the breadth of its offerings.

Highlight measurable achievements

When you clearly state quantitative accomplishments like increasing media coverage by a significant percentage, it solidifies your claim of being effective in your role. It gives a clear picture of what you've achieved and signals to me that you understand the importance of delivering measurable results in public relations.

Connect contributions to business success

Showing that your work directly contributed to a major business outcome, like boosting sales, underlines your strategic thinking and your ability to impact bottom-line results. It reassures me that you're not just about press releases and media relationships, but understand how PR fits into the wider business strategy.

Showcasing Past Success

It's fantastic when you detail a specific achievement, like increasing product media coverage by 40%. This not only showcases your capability, but it also tells me you're someone who measures success in concrete terms. It certainly catches my eye!

Aligning With Company Values

What I appreciate here is how you've connected your own approach to PR with Google's ethos. This tells me you've done your research and you understand our company culture. It's not just about the skills, but about fitting in too.

Resonating With Company Mission

You've highlighted your personal alignment with Google's commitment, which is a great touch. It shows you're not just looking for any job, but a place where your professional philosophy and personal values can mesh well.

Offering Your Expertise

You've clearly outlined the specific skills you're bringing to the table. This is super helpful because it allows me to quickly understand what you're bringing to the role. Plus, it shows your excitement to contribute, which is always a bonus!

Professional Closing

A warm closing is the cherry on top. It not only wraps up your letter nicely, but also leaves a positive, professional impression.

Highlight the impact of past campaigns

When you talk about your reaction to successful campaigns, it sends a strong message about your dedication to meaningful work in public relations. It's a good way to show you care about results.

Showcase specific achievements

Telling us about your direct role in increasing brand visibility and engagement with numbers to back it up proves your ability to contribute significantly. This detailed success story is exactly what we look for.

Connect with the company's values

Expressing your alignment with the company’s mission demonstrates that you're not just looking for any job, but a place where you can contribute to work you believe in. It makes your application more personal and convincing.

Express eagerness to contribute

Closing your letter with a forward-looking statement about discussing your alignment with the company's goals shows initiative and readiness to engage. It’s a polite way to invite a conversation.

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Align your values with the company

Showing that your personal values and aspirations match the company's mission can make a strong case for why you're a good fit for the public relations manager position.

Demonstrate a track record of success

Providing examples of your ability to execute successful public relations strategies reassures employers of your competence and experience.

Emphasize a forward-thinking approach

Illustrating your passion for innovation and staying updated on industry trends highlights your potential to contribute fresh ideas to the public relations team.

Express admiration for the company's work

Showing genuine appreciation for the company's achievements and reputation can further establish your interest in joining their public relations team.

Confidently state your fit for the role

Conveying confidence in how your public relations skills and experiences align with the job shows that you understand what the role entails and are ready to take on the responsibilities.

Connect your interests with the company's achievements

When you immediately mention your admiration for our specific projects and our approach, it shows you've done your homework and are genuinely interested in contributing to our success.

Highlight your public relations success

Detailing your achievements, especially with quantifiable results, demonstrates how you can apply your experience to generate positive outcomes for our team.

Demonstrate creative thinking in public relations

Pointing out your ability to find unique story angles indicates you have the creativity needed to keep our campaigns fresh and engaging.

Express how your skills align with our goals

Stating your passion for storytelling and your data-driven approach reassures us of your potential to bolster our mission of creating meaningful brand-audience connections.

Show enthusiasm for the role

Your eagerness to discuss how you can contribute to our future achievements suggests a proactive and invested attitude, which is highly valuable.

Senior Public Relations Specialist Cover Letter Example

Showcase impressive campaign results.

Revealing that you led a campaign that significantly boosted brand awareness highlights your tactical capabilities and ability to execute successful PR campaigns. It indicates that you can deliver high-impact campaigns that can enhance a brand's image in the market.

Demonstrate crisis management skills

Specifically mentioning your successful crisis management during a product recall incident confirms that you can handle high-pressure situations effectively. This is a critical trait for a PR specialist, and it's impressive to see concrete examples where you've demonstrated this ability.

Demonstrate Your Impact

I love how you've shared a tangible accomplishment from your previous role. It highlights your ability to drive results, and it shows that you understand the power of storytelling in PR. Plus, who doesn't love a good success story?

Highlight Your Unique Skills

Turning complex concepts into relatable stories is a great skill in PR, especially for a company like Amazon with diverse projects. I love that you've identified this as your strength and how it can benefit our team.

Show Excitement

Your enthusiasm for possibly joining Amazon's PR team seeps through the words here. This level of excitement indicates that you're passionate about the work, a quality we value.

Relate Your Experience to The Role

By mentioning your experience in crisis management and strategic communications, you've shown me that you understand the challenges and complexities of the role. Moreover, it tells me you're ready to navigate them.

Sincere Sign-off

Your closing is professional, yet warm. It's a perfect balance that leaves a positive final impression.

Share your passion for meaningful work

Describing the campaigns that matter to you reveals your motivation and what drives you. This helps us see the kind of projects you'll excel in and be passionate about.

Highlight your experience and relationships

Pointing out your ability to handle comprehensive campaigns and your strong media connections indicates you're a well-rounded candidate. This blend of skills and network is key for a senior public relations specialist.

Convey your enthusiasm for the role

Your closing lines should reiterate your interest in the position and the company. Showing eagerness to contribute to our team is a positive note to end your application on. It leaves a lasting impression.

Show your enthusiasm for the company

Starting your cover letter by sharing your admiration for the company's work makes your application more personal and engaging.

Highlight your public relations achievements

Talking about specific successes you’ve had, especially when you can share results like a 50% increase in donations, proves you can deliver real value.

Emphasize your strategic thinking skills

By mentioning your strategic approach to PR, you show you're not just creative but also capable of aligning with business goals, which is crucial for a senior public relations specialist.

Demonstrate your ability to work with a team

Expressing your excitement to join the team and contribute showcases your collaborative spirit, a key trait for thriving in a team-oriented environment.

Express gratitude and eagerness to contribute

Closing your letter by thanking the reader and showing eagerness to discuss your potential contributions makes a polite and professional final impression.

Share your admiration for the company's work

Expressing long-term interest in our projects and values makes a strong case for why you're a fitting candidate for our team.

Present a case study of your expertise

Describing how you managed a crisis with strategic PR moves provides concrete evidence of your problem-solving skills and ability to handle pressure.

Emphasize your passion for storytelling

Your love for crafting engaging narratives across various platforms showcases your comprehensive understanding of what makes public relations effective.

State your potential contribution to the team

By highlighting your eagerness to join and add value, you signal your readiness to integrate and uplift our collective efforts toward excellence.

Express gratitude and openness for future discussions

Your polite sign-off with a forward-looking statement leaves a positive impression and shows you're open to taking the next step.

Public Relations Coordinator Cover Letter Example

Show your inspiration for public relations.

Talking about what drew you to this field can make your application feel more personal and show that your interest in public relations is deep-rooted.

Highlight your relevant skills and successes

Point out your strengths and past achievements in public relations tasks. This shows you not only have the skills but also know how to apply them effectively.

Mentioning how you look forward to bringing your skills to their team demonstrates enthusiasm and a proactive attitude towards making a positive impact.

Show your passion for public relations

By stating your strong interest and aligning it with the company's reputation, you make a compelling case for why you're drawn to the position.

Share specific project experiences

Detailing your involvement in successful projects like a product launch gives concrete examples of your capability to contribute meaningfully right from the start.

Highlight your love for connecting with audiences

Explaining what drives you in the public relations field shows that you have a genuine passion for the work, which can be very appealing to hiring managers.

Illustrate your alignment with the company’s values

Mentioning your admiration for the company's innovative work and societal impact demonstrates your research and ideological fit with the company.

End with a strong call to action

Inviting further discussion in your closing remarks shows initiative and reaffirms your interest in the role, making it a strong finish to your cover letter.

Show genuine interest in the public relations field

Telling us you admire the company's work in public relations shows you know what makes us stand out, and that you've done your homework. This makes me think you're really interested in what we do, not just looking for any job.

Highlight specific project involvement

When you talk about a particular project you've worked on, like the sustainable fashion brand launch, it gives me a clear picture of your experience. Plus, it shows you can handle tasks that are key for a public relations coordinator.

Demonstrate creative thinking

Mentioning how you looked for creative ways to share a brand's story tells me you have the innovative thinking we need in public relations. It shows you're not just about the routine tasks but can think outside the box.

Align with the company's vision

Expressing how much you value our commitment to innovation and staying ahead in media relations makes your application stand out. It tells me you understand our goals and are ready to contribute to achieving them.

Express eagerness to learn and grow

Your closing remark about wanting to learn and grow with us is exactly what I look for in a candidate. It's not just about what you can bring to the table now, but also how you plan to evolve with the company.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Sample Public Relations Internship Cover Letter

• Internships
• Work-From-Home Jobs
• Job Searching

Penny Loretto is the Associate Director in the Career Development Center at a Skidmore College, a small liberal arts college. She has her own career counseling practice, Career Choice, where she works with adults in career transition. She conducts career planning workshops including researching career options, job search strategies, and resume development.

A strong cover letter is essential for job applications in any field, but in public relations (PR), a well-written cover letter of the biggest factor considered. PR is all about effective communication and companies and agencies are looking for top-notch talent who are fantastic writers. Your cover letter is a chance to show off your writing chops and demonstrate your skills. 

What to Include in Your Cover Letter

Don't rehash your resume; your public relations cover letter should take things a step further and explain how you can successfully fill the job's responsibilities based on your background and experience. Whether you managed a major event as a school club president or wrote a press release for a local non-profit, this is an opportunity to highlight your best work. 

You should also demonstrate your knowledge of the company and your interest; don't use a template version. Include a mention of a recent PR event they held or a press conference they ran to show them you are up to date with their work. Taking these extra steps will set you apart as an outstanding candidate.

Sample Cover Letter for a PR Internship

This is an example of a cover letter for a public relations internship. Download the PR internship cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Cover Letter for a PR Internship (Text Version)

Jan Nichols 2001 Broadway New York, NY 12000 516-352-6000 jnichols@nyu.edu

September 1, 2018

Kimberly Johnson NYU Hiring Coordinator 58 Columbia Circle New York NY 12000

Dear Ms. Johnson,

Please accept my application for the Public Relations internship position recently posted on New York University’s website. I am currently an Assistant in the Career Services Office, which is where I heard of this great opportunity for your internship. Public relations is an area I am very interested in and I believe that interning at Katnow would provide me with real-world experience in a field that I enjoy.

Working in various offices on campus, such as Career Services and Residential Life, I have gained valuable skills that can be useful in any office environment. My daily tasks involve general office work, in addition to publicizing both offices to students.

I have the ability to learn quickly and work well with clients that come into the office as well as over the phone. Being an officer for a multicultural organization on campus, I have developed excellent teamwork skills in order to accomplish club goals and have often taken on the challenging task of advertising club events and gaining student body participation.

Along with these skills, I am a responsible and respectful individual who takes pride in his work. I am also accustomed to taking the lead on projects when necessary. My role as a peer mentor has furthered my ability to take responsibility and to develop my skills as a leader of my peers. These experiences have helped me to enhance my social skills as well as work with my peers on a variety of different levels.

Thank you for your time and consideration. I will contact you in a few days to discuss my qualifications. Also, I will be in New York City during spring break the week of March 11th – March 15th and would welcome the opportunity to speak or meet with you during this time. I look forward to speaking with you about this internship opportunity.

Jan Nichols

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Public Relations Intern Cover Letter Example

A Public Relations Intern supports the public relations team in various tasks related to media and communication. The Intern will play an important role in supporting the team with executing activities such as writing press releases, creating and maintaining relationships with media contacts, developing content for social media, and engaging with stakeholders. The candidate should have strong writing, communication, and organizational skills, as well as an understanding of the public relations field.

Get on board with our free Public Relations Intern Cover Letter sample and expert writing tips to write your perfect cover letter. Are you in a hurry? Let the easy-to-use builder do the work for you.

• Cover Letters
• Media & Journalism

The primary role of a Public Relations Intern is to assist the Public Relations team in implementing effective strategies for brand awareness, reputation management, and media relations. Responsibilities may include media monitoring, research, message development, drafting press materials, and maintaining relationships with media contacts. Interns may also be called upon to assist with special events and campaigns, such as media tours and promotional activities.

What to Include in a Public Relations Intern Cover Letter?

Roles and responsibilities.

• Assist with media outreach to increase public awareness and interest in the organization’s mission and initiatives.
• Develop press releases, pitches, media advisories, and other content for distribution.
• Compile and maintain databases of media contacts.
• Monitor media coverage of the organization and its activities.
• Track media coverage and report on results.
• Collaborate with the PR team to develop strategies for messaging and positioning in the media.
• Assist with social media campaigns , including the creation of content.
• Participate in creative brainstorms and other activities.
• Research relevant media contacts, events, and trends.
• Support the PR team with administrative tasks.

Education & Skills

Public relations intern skills:.

• Excellent verbal and written communication skills.
• Knowledge of media outlets and industry trends.
• Strong research and analytical skills.
• Understanding of social media platforms.
• Ability to multitask and work with a team.
• Proficiency in Microsoft Office.

Public Relations Intern Education Requirements:

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

Public Relations Intern Cover Letter Example (Text Version)

Dear Mr./Ms.

I am writing to apply for the Public Relations Intern position at [Company Name]. As a current college student majoring in public relations and minoring in marketing, I am confident that my education and internship experience make me the ideal candidate for this role.

During my studies, I have acquired a strong knowledge of the public relations field, such as effective media relations, branding and reputation management, digital PR, and crisis communications. I have also developed a keen understanding of the power of communication and the importance of crafting an effective narrative. My participation in various PR case studies and campaigns has allowed me to put my knowledge into practice and gain valuable experience in the field.

Having interned for a leading PR agency for the past two years, I have gained valuable insights into the workings of the industry and a better understanding of the daily tasks a PR specialist needs to perform. I have worked with a wide range of clients, helping them to develop their brand and reputation, as well as providing media relations and crisis communications support. My work has included drafting press releases, creating social media content, curating media lists, and organizing events.

Furthermore, I have strong communication and writing abilities, which I have demonstrated through my work on various projects. My writing skills have also been showcased in my various blog posts and articles, and I am confident that my content creation skills will be an asset to your team.

I am passionate about public relations and am eager to learn more about the field. I am confident that my knowledge, skills, and experience make me the ideal candidate for the Public Relations Intern position and I look forward to the opportunity to discuss my candidacy further.

Thank you for your time and consideration.

Sincerely, [Your Name]

• Keep your cover letter concise and to the point.
• Highlight the skills you have that are relevant to the role.
• Mention any relevant courses or qualifications you have.
• Provide examples of how you have applied your knowledge and skills in the past.
• Talk about your enthusiasm for the role and the company.
• Show your understanding of the company and its mission.
• Demonstrate your willingness to learn and take on new challenges.
• Proofread your letter for grammar and spelling errors.

Our Public Relations Intern Resume Samples can complement well with your cover letters for Public Relations Intern Cover Letters.

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Public Relations Intern Cover Letter Example

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You should start your Public Relations Intern cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and state the position you're applying for. Make sure to mention where you found the job posting. In the first paragraph, it's also important to briefly highlight your most relevant skills and experiences that make you a strong candidate for the position. For example, you might say, "As a communications major with a strong interest in media relations, I was excited to find your internship opportunity posted on your website. My experience in managing social media campaigns and writing press releases at XYZ Company has prepared me well for the Public Relations Intern role at your organization." This approach shows you've done your research and are genuinely interested in the role.

The best way for Public Relations Interns to end a cover letter is by expressing gratitude, reiterating interest in the position, and inviting further discussion. For instance, "Thank you for considering my application. I am eager to bring my passion for public relations and my skills to your esteemed organization. I look forward to the possibility of discussing my application with you further." This ending is polite, professional, and shows enthusiasm for the role. It also opens the door for further communication, which is crucial in public relations. Remember to end with a formal closing like "Sincerely" or "Best regards," followed by your full name.

Public Relations Interns should include several key elements in their cover letter to make it stand out. 1. Personal Information: Start with your name, address, contact number, and email address. 2. Professional Greeting: Address the hiring manager by name if possible. If not, use a professional greeting such as "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and mention the position you're applying for. 4. Relevant Skills and Experience: Highlight your relevant skills and experiences that make you a good fit for the role. As a Public Relations Intern, you might want to mention skills like excellent communication, creativity, problem-solving, and your ability to work in a fast-paced environment. If you've had any previous experience in PR or a related field, be sure to mention it here. 5. Education: Mention your educational background, especially if you're studying a field related to public relations, communications, or marketing. 6. Passion for PR: Show your passion for public relations. This could be through mentioning any PR campaigns you've admired, discussing what you love about the industry, or explaining why you're interested in the company you're applying to. 7. Examples: Provide examples of your work, such as successful PR campaigns you've worked on, or any relevant coursework or projects. 8. Closing: In your closing paragraph, thank the hiring manager for considering your application and express your interest in the opportunity to discuss your qualifications further. 9. Professional Closing: End with a professional closing such as "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should not just repeat your resume, but rather provide a more personal insight into who you are as a professional, your passion for the field, and why you would be a great fit for the role.

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