perfect cover letter com

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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• Resume Writing
• Resume Examples
• Cover Letter
• Remote Work
• Famous Resumes
• Try Kickresume

The Only Cover Letter Guide You’ll Need in 2024 (+Examples)

• Kaja Jurcisinova , 
• Updated January 16, 2024 13 min read

Oh, the dreaded cover letter. Job seekers hate writing it and nobody knows if anybody even reads cover letters anymore. And yet, not attaching one to your application would be a terrible mistake. This cover letter guide will tell you not only why to write one, but also how to write a really good one.

But first , why does everyone hate writing cover letters so much?   After all, a cover letter gives you a unique opportunity to distinguish yourself from others.

In comparison with a resume, the cover letter allows you to provide details that didn’t fit in on your resume and demonstrate your passion.

All the negativity that surrounds the cover letter probably comes down to the fact that good cover letters require a bit of alchemy. They also take time to write.

This guide will help you avoid any mistakes and write a strong cover letter that will catch the recruiter’s attention. We also include cover letter examples.

Generally speaking, you want to make your cover letter:

• easy to read for the recruiter;
• well-structured;
• max 4 paragraphs/1 page long;
• professional in both tone and greetings;
• tailored for the specific opening.

Let's get to it!

Table of Contents

Click on a section to skip

Why should you write a cover letter?

How do recruiters read cover letters, how to write a great cover letter in 9 simple steps.

• What if you're told to NOT submit a cover letter? 

Final cover letter tips and hacks

Cover letter examples.

So, how exactly is the cover letter important for your job application? 

Some may argue that the cover letter in 2024 isn't really relevant anymore. In fact, one study stated that only 18 percent of hiring managers think cover letters are a key part of an application.

However, don’t get fooled by these statistics. While your resume may be considered more important during the hiring process, including a well-written cover letter can increase your chances of landing a job. 

For instance, 83% of hiring managers would be convinced by a really good cover letter — even if the resume wasn’t good enough, according to this study .

And there's more to it.

Some of the key advantages of the cover letter are:

• It’s much less structured than the resume and lets you develop a story. 
• It gives you space to get a little more creative. 
• Your personality can shine through thanks to it.
• You can elaborate on key achievements mentioned in your resume.
• It helps explain a lack of experience, career change, or an employment gap.

In other words, the cover letter is a perfect chance to bridge the distance between you and a recruiter even before the actual job interview . 

Pro tip: Before writing a cover letter, make sure that you have a powerful resume that matches the job description. Because if your resume doesn’t fit a desired profile, your cover letter probably won’t get read at all. To learn more, you may want to check out our  Ultimate Resume Guide .

First, they read them to decide if you’re the right fit for a position. For this reason, avoid generic write-ups at all costs. What recruiters love to see is a short persuasive argument of why you fit the role and the company. Something like this: 

“I was happy to hear about this job opening from my former manager, Jane Anne. She and I have worked together on many projects throughout the years and she thought that I would be the perfect match for this position.“

Second, recruiters are looking for inconsistencies . For instance, if your resume shows attention to detail but your cover letter is addressed to the wrong person, wrong company, and is filled with typos, it's inconsistent. You want to ensure the number of inconsistencies is kept to a minimum.

Third, they're trying to get a hint of your personality . Cultural fit is important to many companies.

So, throughout the process of cover letter writing, it's essential to keep in mind the recruiter who's going to be the recipient of your letter. 

Because at the end of a day, a good cover letter shouldn't be solely about you — it's supposed to be written with the hiring manager in mind. 

So ask yourself:  

• Is my cover letter easy to read?
• Have I addressed the right person in the opening?  
• Will it help them decide if I'm the right fit?
• Did I use the right tone of voice that fits their company culture?

If you answered “no” to any of these questions, our cover letter guide is exactly for you.

Writing a cover letter may seem like a challenging task at first but if you know a few key cover letter rules, the process can become much easier. 

Before you start writing your cover letter, find out more about the company you're applying for. Look at their website and LinkedIn . The research also includes looking at the job description very closely and identifying any recurring keywords. Also, search for specific cover letter examples for the role online.

Placed at the very beginning of your cover letter, the header is where you include your contact information (i.e. your full name, email address, phone number) and the company's contact information (i.e. the manager’s or recruiter’s name, job title, department, the name of the company, company’s address). 

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise.  The result can look something like this: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

If the name of the hiring manager isn't written in the job posting, research their name and contact information online. For example, look at the company's page or LinkedIn. Then, greet them by saying "Dear [first name]" . If, however, the company culture is very formal, go for the classic "Dear Hiring Manager" .

The first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it .  You can also compliment the company or name a mutual acquaintance who referred you.

Try to answer these questions: 1. What did you do at a previous position that gave you relevant experience?  2. How could this experience help the new company grow? 3. Which of the projects you have worked on would benefit their business? 4. Which of your skills make you well-equipped for the position?  5. Do any of these skills give you an edge over other candidates?

The following questions should help you : What excites you about the idea of working at this company? How do the company goals align with your own? What do you hope to gain and learn from working there?

In the cover letter closing paragraph : reiterate that your experience and enthusiasm make you a great candidate, add a confident call to action, express gratitude, and always use a formal sign-off.

You can either attach the cover letter as a separate document in the email when sending your resume , or send it directly in the body of the email (that way they can't ignore it).

In the following chapters we look at each step more closely and include specific examples you can copy and paste.

Step 1: Prepare and do some research 

Knowledge is power. Before you begin writing:

• Find out more about the company and the position you're applying for. Spend some time on the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. It will also help you decide on the tone of your cover letter. For example, if it’s a company like Kickresume , you can easily get away with more unusual approaches. But if it’s a conservative institution, like a bank or a lawyer's office, you should probably keep it formal.
• Search for specific cover letter examples for your role online . Pick some examples that fit your role and use these for inspiration. (By the way, that link just now will take you to our database of successful cover letters from real people who got hired. Totally worth checking out.)
• Look at the job descriptions of the roles you’re applying for . Identify major experience and hard skill keywords, so you can insert them in your letter in the relevant sections.

Once you've done this basic research, you can finally start thinking about the structure of your cover letter. 

This short infographic will show you that writing a cover letter is a lot simpler than you might have thought: 

Step 2: Include a header with basic info rmation

Placed at the very beginning of your cover letter, the header is the place where you should include your contact information and the contact information of the company. 

A cover letter is still a letter, after all. 

At the left side of the page include the information based on which you can be reached by the recruiter. 

Here, make sure to include: 

• your full name
• your email address
• phone number

Optionally, you can also add:

• your professional title
• address (if it vaguely matches the location of the job offer)
• current date
• personal website/LinkedIn

The top right side of the page is reserved for company-related information. Here, you should put: 

• the manager’s or recruiter’s name (if available)
• job title 
• the name of the company
• company’s address

Not a fan of writing?

Our AI writer will write the first draft of your cover letter for you.

Step 3: Write a strong cover letter headline

When you’re browsing the web, what articles usually catch your attention? Those with great headlines, of course! 

The same applies to cover letter headlines.

Start by paying attention to the headlines around you — especially in tabloids and websites like Buzzfeed (Is Buzzfeed still a thing? How very 2010s of me). These are usually designed to stir up your interest and make it impossible to not click through. 

Notice how they use numbers, questions, and interesting adjectives to promise the reader to learn something valuable.

And you can do the same in your cover letter.

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. 

The result can look something like this: 

• 3 Reasons Why I’m An Excellent Fit For [Job Position]
• Are You Still Looking To Fill The Position Of [Job Position]? This Is Why I Believe I’m Exactly Who You’re Looking For
• 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

Finally, don’t forget to adjust your header to the company’s level of formality and put your headline in the subject of the email.

Step 4: Use the correct form of greeting

In this time and age, there’s no excuse for using “To Whom It May Concern.”  

If the name of the hiring manager isn't written in the job posting, you’re expected to research their name and contact information online. For example, look at the company's page or LinkedIn. 

Once you have their name, feel free to go for a personalized greeting: 

“Dear [first name]” or “Dear Mr./Mrs. [last name]” 

Honorifics (e.g. Mr., Mrs., Ms .) are more appropriate if the company’s culture is formal. 

And if you cannot find the recruiter’s name, it's okay to go for a generic: 

“Dear Hiring Manager”, or “Dear Recruitment Officer”

Alternatively, you can address the letter to the whole company team or the HR department. In this case, your greeting should look like this: 

“Dear [name of the company/department] Team” or “Dear Human Resources”

Step 5: First paragraph: Introduce yourself with a BANG!

The best way to start a cover letter is to open strong. The first impression matters the most and busy recruiters often have a chance to properly dive into only a few selected cover letters. 

So if you make your first paragraph captivating, chances are that your letter will be one of the lucky ones that actually end up being read. 

In fact, the first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it. 

While most people begin their letters with “I’m applying for the position X I saw in Y place,” it's a waste of space. 

Instead, open with a sentence like this:

“I’m a content marketing professional with more than 5 years of experience and I’d love to bring my ability and passion to your team.”

In the first paragraph, you can also:

• Compliment the company. Show that you know details about the company and you’re approaching it for a reason. For example, demonstrate appreciation for what the company does. Not only will this flatter them, but it will also provide them with insight into who you are.
• Name a mutual acquaintance if you can. This is sometimes called a “magic bullet,” as it’s the one thing that will assure the hiring manager reads your cover letter until the end. 

However, limit the introduction to 1-3 sentences. This isn’t the place to go into detail about what makes you ideal for the role — save that for the second and third paragraphs. 

Step 6: Second paragraph: Explain why you’re a great fit for the company

The second paragraph is the place where you should sell yourself and your experience.  

Here, write a short summary of your career, skills and accomplishments, tailored to fit what the company is looking for. 

You already did your research, so now it's time to ask yourself these questions and try to address them in your cover letter:

• What did you do at a previous position that gave you relevant experience? 
• How could this experience help the new company grow?
• Which of the projects you have worked on would benefit their business?
• Which of your skills make you well-equipped for the position? 
• Do any of these skills give you an edge over other candidates?

After you’ve picked the most relevant accomplishments, put them at the start of your letter. 

However, when talking about them, avoid sounding like you’re bragging. The best way of doing this is to focus on your experiences rather than yourself . Ideally, support your claims with concrete examples.

Also, mention any other additional relevant hard skills or knowledge areas they’re looking for, as well as any qualifications.

Finally, the second paragraph is the perfect place for showing that you’ve done your research. Demonstrate that you’re familiar with some of the challenges that the company faces and present how you can help them.

Pro tip: Don’t simply repeat the same things you’ve already put on your resume. You want to go beyond that (this applies to every other section of your cover letter). 

Step 7: Third paragraph: Explain why the company is a great fit for you 

In this paragraph, you want to show that you’re serious about developing your career at this new company. And good companies want to know why they appeal to you and how will your professional relationship be mutually beneficial. 

Consider addressing the following questions:

• What excites you about the idea of working at this company?
• How do the company goals align with your own?
• What do you hope to gain and learn from working there?

For example, you can say something like this: “I've seen on your website that you heavily focus on cryptocurrency projects. As a cryptocurrency enthusiast, I would love to join your team”.  

However, don’t go overboard with flattery and stay professional. 

Also, don’t say anything that isn't true or you don’t mean it, as it will probably come up again in the later stages of the application process.

Step 8: Closing paragraph: Finish strong and stay in touch

Now that you’ve nailed the main part of your cover letter, you also want to finish strong. This way, the recruiter will remember you in a good light. But how do you achieve that? 

• Reiterate that your experience and enthusiasm make you a great candidate. This is to emphasize the two main points from the previous paragraphs. Do this in one or two sentences, not more. 
• Add a confident call to action. In a sentence or two, you should suggest the next steps. Something like “ I would love the opportunity to meet with you and discuss the value I can bring to [company]."
• Express gratitude. Simply thank them for their time and for considering your application.
• Always use a formal sign-off. Something like “ Sincerely , Best wishes , or Respectfully” . Finish by typing out your full name. 

Step 9: How do you send a cover letter?

I can’t stress this enough — unless it's specifically required to attach the cover letter to the body of the email,  consider not sending your cover letter as a document attached to your email. 

Instead, put it inside the body of the email . The email itself is now your cover letter! This way the recruiter won't ignore it.

However, remember that hiring managers receive hundreds of emails a day. So if you want your email to get read, it's the subject line that's likely to play the most important part. 

As we've advised before, if you have a good resume headline, simply put it in the email subject. 

However, if you’re unhappy with the result, you have other options, too. 

For instance, if you have a reference, include it already in your email subject line: 

Referral from Jose Nachos: Pedro Tacos, candidate for a senior software analyst position

If you don't have a reference or a catchy headline, check out more tips on how to write the best subject line for your email .

Finished writing your cover letter?

Make it stand out with an eye-catching design.

What if you're told to NOT submit a cover letter? 

Today, many companies are using online application systems that discourage applicants from attaching a cover letter. 

Instead, they have their own application systems where in different sections you're required to fill in the information you would normally place in your cover letter.  

If this is the case, just work with the format they gave you.

In other words, include the same information that you'd normally have in your cover letter but place it in the correct sections. 

And don’t forget to follow the cover letter principles: 

• explain why you're the right candidate;
• make it clear that you've researched the company well;
• indicate in what way you'd be an asset;
• mention your biggest past achievements.

Because no matter the format, you're still expected to present your skills and convey enthusiasm about the job.

Alternatively, you can also try to find a relevant manager or a recruiter online (either on the company pages or LinkedIn) to whom you can send a brief follow-up email with an attached cover letter. 

Now that we've covered the basics, there are several other tips that you should keep in mind to elevate your cover letter to the next level: 

• Keep it short. Limit your cover letter to three to four paragraphs and a maximum of one page. Hiring managers are busy people who often don't have time for reading long texts.
• Keep it clean and easy on the eye. Take a look at how this article is written. It’s replete with short paragraphs, sentences typed in bold letters, bullet points, and numbers. All of these make reading and searching for specific information easier. So, never send a letter that looks like an unreadable wall of text. The easiest way to achieve a sleek cover letter design is to use a pre-formatted cover letter template . 
• Don’t risk being funny if it ’ s a company with a formal work culture. Poorly executed humor will hurt your chances rather than help. Being direct and dynamic is a much surer way to catch the recruiter’s attention than a number of jokes. On the other, if the company is smaller or known for its creative products, being original may in fact help your chances! 
• Show, don’t tell. Usually, there’s no point in saying you’re “a dependable hard worker” or “a creative thinker.” Why should anyone believe such generic statements? Instead, offer an example of how these qualities helped you achieve something in the past.
• Never write the same letter twice. A cover letter should always be tailored to a specific job application. Remember the previous sections? You’ve made a great effort to research the company and its hiring managers, so you’ve written your cover letter accordingly. This is a process you need to repeat with every application (ugh, I know). 
• Check for typos. This goes without saying but make 100% sure your cover letter is without typos. There’s no reason to believe you're competent if you can't even type without errors. Moreover, typos automatically reveal almost criminal carelessness on your part, since every text editor nowadays has a spellchecking feature. 
• Don't use any buzzwords. Your cover letter needs to be authentic and persuasive — and buzzwords are neither. If anything, they simply give the impression of you being someone who's just trying to fit a skewed idea of what an ideal corporate employee should be. Instead, focus on using relevant keywords from job descriptions.

Now, if you have no experience yet because you're just starting out or you're changing careers, writing a cover letter can be scary. However, a well-written letter can actually be your best friend.

And this is how you write the perfect cover letter with no experience .

In the end, there are many different ways to write a great cover letter. And even if you follow the cover letter guide above, you’ll end up with a cover letter that's invariably your own. 

It all depends on your own personality, the position you’re applying for, and the hiring manager’s preferences. 

And that's good, actually! 

Still, there's a lot to learn from cover letters written by other people. That's why we've selected five cover letter samples that deserve your attention. 

Each of these helped real job seekers find real jobs in real companies. They'll teach you valuable lessons you can use in your own cover letter.

1. Norwegian — Cabin Crew Cover Letter Example

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

2. Volvo — Machine Learning Intern Cover Letter Example

3. tory burch — account executive cover letter example, 4. lush — sales associate cover letter example, 5. romeo — social media officer cover letter example.

Do you still need some more inspiration? You can find more examples in our cover letter library

FAQ: How to write a cover letter

250 to 400 words is the standard cover letter length range. A cover letter should never exceed one page.

Yes! Show that you can go that extra mile and stand out from the crowd of applicants.

Ideally, use a pre-formatted cover letter template. Then use a simple and professional font, such as Times New Roman. The font size should be between 10-12.

If you have the name of the hiring manager, try to find their contact on the company page or LinkedIn. If you still can't find the right person, you can address it to the whole team or HR.

This article was recently updated. The original article was written by Martin Poduska in 201 7.

Kaja Jurcisinova is a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to write the perfect cover letter: A blueprint

The jury is still out on which part of a job application process, all the way from networking to writing a CV and acing the interview , is the most nerve-racking. Adding cover letters to the mix won’t help, but it’s part of the game – and we can help you win it.

BASIC RULES

Stick to a maximum of three paragraphs with three to four sentences each. If you email the application, paste the cover letter into the email body, so the hiring manager can read it right away. Proofread and use spell check as if your whole professional career depended on it.

THE GREETING

Sherlock-Holmes like the best of them to find out the name of the hiring manager and don’t be “dear sir/madam”- generic.

PARAGRAPH 1: PIECE DE RESISTANCE

Cover letters don’t save the best for last: the first sentence can make or break your application. Do not waste precious real estate and state the obvious (aka your name and that you’re applying for job xyz) in the first paragraph. Get out the proverbial big guns and blow them away with a first impression that explains why you are not only excited, but also the perfect fit for the position.

PARAGRAPH 2: TIME TO SHINE

So, you think you are special? Now’s a good time to prove it. Highlight your accomplishments, show off your skills, and advertise your expertise. Do not repeat your resume, but expand on it and tell a story, since you can use full sentences here. Write in a friendly and approachable voice that shows off your enthusiasm and conveys personality – be bold yet humble.

PARAGRAPH 3: DO YOUR HOMEWORK

Do your research and personalize your cover letter. Read up on the company, the department, and the job – search the whole internet if you must, including tweets and LinkedIn profiles of employees. Then, casually show off that you are a passionate expert who does not just copy and paste away. Feel free to use all of that momentum to elegantly transition into the last sentence.

FINISH (VERY) STRONGLY

Close with a bang and sum up in one sentence why you and the job in question go together like peanut butter and jelly.

FINAL FORMALITIES

Of course, you are looking forward to telling them more about yourself in an interview, and you will be happy to send over more information if needed. Don’t lose focus and never ramble.

Don’t forget to put your name here.

• Career Guide

The perfect cover letter 2022 – comprehensive guide with examples

How to build the perfect cover letter for any job (+ cover letter examples).

Just found your dream job and want to apply immediately? Simply send out your existing resume? Wait! To create the perfect application, you should definitely invest some time into an exceptional cover letter.

Why, actually?

Because this is what the responsible hiring manager will scan thoroughly. Sure, it sounds like a lot of work and a big challenge at first. But don’t worry. It’s not as hard to write a good cover letter as you might think! We’ll help you every step of the way to write a professional cover letter that will blow the HR department’s mind!

What is a cover letter?

The cover letter is the first page of the application documents, which is structured like a formal letter and provides information about job seekers’ motivation and background.

With the cover letter, the candidate not only presents his or her previous work experience, but also tries to convince the employer, through clear and structured facts, that he or she is looking at exactly the application of the ideal candidate.

What should a great cover letter say?

The purpose of the cover letter is to answer these important questions briefly and convincingly:

What am I applying for, what have I learned and accomplished so far, and how will the company benefit from my skills?

The cover letter should therefore convince the hiring manager that you are the perfect candidate for the job and that you also fit in with the company on a personal level. And it’s best to do this without standard phrases in order to stand out from the crowd.

We will now give you tips on how to build your cover letter step by step.

Explain why you are the perfect candidate

The first thing that makes a strong cover letter stand out: a catchy first paragraph. The introductory paragraph ist extremely important because the hiring manager will most likely skim your documents first. That means he or she will read the introductory paragraph and then perhaps move on to the final paragraph.

In order to make him or her read your full job application, you should try to:

• Arouse the interest of the recruiter
• Encourage the reader to read on
• State your motivation
• Convince the hiring manager of your qualifications

Now you may be asking yourself, how can I fit all this into the first sentence? Seems impossible! Don’t worry, it’s not that hard to catch the reader’s attention. Before you start writing your cover letter, though, there are a few general things you should keep in mind:

✅ Dos and 🚫 Don’ts

• ✅ The correct form of greeting : “Dear Sir or Madam” quickly suggests a mass application and creates a certain distance between you and the recruiter. The fact that you have not taken the time to find out who to send the application to creates a bad impression. In most cases, the person in charge will be named, but if this is not the case, check the company website. Of course, if no specific salutation is apparent, you can’t be blamed for using a general greeting.
• ✅ Follow up on previous contact : If you have already had contact with the company, e.g. via a phone call or email, be sure to mention this in your introduction. This will make the hiring manager remember that phone call and what you discussed in it. This way, he or she will automatically engage with you more and you will be more present. In addition, it is also worthwhile to refer to a previous phone call, because this shows you are interested!

❇️ Examples for a great first paragraph

“Dear Mr. Smith,

First of all, I would like to thank you for the informative interview on February 3, 2021, in which you explained to me the specific range of tasks for the position you have advertised. I have the necessary core competencies for this particular position, because…”

The reference to a previous interview makes the introduction much smoother and easier. This way, you can point out a connection between you and the company and increase your recognition value in the application. The recruiter’s interest is aroused and you formally start your cover letter without neglecting the personal touch.

As a volunteer environmental activist, my goal for the past ten years has been to raise awareness about the consequences of pollution and preventive measures to combat it. With your resources, I could accomplish much more, which prompts me to offer my support as XY…”

With this introduction you have already attracted attention, stated the reason for your application and revealed an important qualification on your part. In addition, this form of introduction shows that you have studied the subject area and would approach the tasks of the job with ambition.

➕ Be bold! Why not start your cover letter with a question?

“What does it take to be a successful and profitable risk manager? A lot of commitment and a high level of professional competence. These are exactly the qualities I was able to demonstrate in my previous job as a junior manager at XY!”

➕ Short and concise!

In a few concise sentences, make it clear who you are and what qualifies you for the advertised position. Recruiters don’t have much time and will thank you if you get straight to the point.

➕ Tip by career experts: Have acquaintances proofread your introduction.

Most of your readers won’t be an expert, but they don’t have to be. It’s just a matter of them telling you their impression of your introduction. In doing so, you can ask the following questions:

• Would you want to keep reading after this introduction?
• Does the introduction make you curious about me as a person?
• What impression do you have of me after reading the introduction?

• 🚫 Don’t get ostentatious : Healthy self-confidence is good, but there is always a fine line between self-assurance and boasting. If you link your strengths to the requirements of the company and the advertised position, you will already seem like a suitable candidate without having to emphasize this several times.
• 🚫 Do not include any information that is not on your resume: You should definitely show transparency in all areas. What you cannot prove on the basis of your resume should not be in your cover letter either.
• 🚫 Stay away from phrases : “ With great interest I have read your advertisement …” / “I hereby apply…” / “I refer to the advertised position of…” . Don’t even try to copy prefabricated texts from the Internet – every recruiter will notice that immediately! Invest some time and think about what could make your introduction particularly interesting.

As we told you at the beginning, the hiring manager will most likely look at your opening paragraph and then move to the end of your cover letter. The cover letter ending is thus also really important and you should definitely pay attention to use the right formal closing.

You will make a lasting good impression with closing sentences that harmonize with the previous paragraphs of the cover letter in terms of tone and choice of words. It is also advantageous to align both with the job you are aiming for and the usual customs in the industry in question.

We provide you with good examples for a professional cover letter closing in our “5-step perfect cover letter for any job” guide below! And of course, you’ll get the best cover letter examples along with it.

Detailed structure of a great cover letter in 5 steps

“I want to build my perfect cover letter!”

You’ve seen this great job posting that is calling directly for specific skills you have, and you appear to be just the right person for the job. In order to put all of your relevant skills in a meaningful order, you should pay attention to the proper structure of a cover letter. If you sell your professional skills meaningfully here, you can well be the best candidate and get the new position!

#1 Open your cover letter with a proper greeting

To write the perfect cover letter, you should find out who the hiring manager of the relevant department is. Do not hesitate to use his or her job title or professional title, such as “Dr.” or “Professor” in the salutation.

❇️ Example for a complete first paragraph

“Dear Professor Smith,

I truly enjoy working in a multinational and dynamic environment. This is why I would like to apply for an internship in the field of Corporate Communications at (company name). Your company serves clients throughout the world. Therefore, it is mandatory to have employees with specialized knowledge. I can contribute my skills in project and event management as well as my high proficiency in the English and German language and my excellent communication skills. This will make it possible to enhance the company performance and also benefit my personal development.”

#2 Tell them why you are eager to join

In the second paragraph and the subsequent ones, highlight the tasks in the job description and answer the “Why” questions. To do this, don’t just type the company name into Google and read a little about their company culture. Instead, dive deep into their mission, values, and requirements and connect that to your own professional background. Answer the following questions before you start writing the body paragraphs of your cover letter:

• What is really important in the advertised position?
• Which strengths are explicitly required?
• What makes the company special?

Career experts will confirm this for you: If you state exactly why you want to join, it proves to the recruiter that the position is not just a temporary solution for you, but that you are really interested. The focus of your answer should therefore be that you want to work in this position on a long-term basis – and not just use it as a stopover.

Basically, the hiring manager pays attention to whether you are up to the challenges of the advertised position and whether you fit in with the company. These two aspects are also referred to as the “double fit” by HR specialists – and it’s important to convey this to the recruiter.

This is what the hiring manager wants to know:

• What motivates you about the company?
• What motivates you for the specific job?
• Do you know what the company does?
• What do they stand for? (And what do you stand for?)
• Where is the connection between your values and skills and the company’s activities and vision?
• What tasks and activities do you expect?
• Can you realistically assess the challenges of the position?

❇️ Example for the main part of your cover letter

“During my internship with you in the marketing department, I was fascinated and excited by the pleasant working atmosphere and the resulting creativity of the team. The collaboration was characterized by the convincing ideas of the expert team, but above all by the open and responsive dynamics of the team members. And that is not the only reason why I would be delighted to join your team: The fact that you are one of the pioneers in innovative web design solutions makes it especially interesting and valuable. Because it’s very important to me to strengthen my skills in this area.”

#3 Make your offer in the closing paragraph

The last paragraph should end the cover letter appropriately and indicate an action by the employer. Remind the recruiter what you described in the first and second paragraphs (how your experience and skills will help the company).

That’s the whole point of a perfect cover letter and also the cherry on top: a call to action. Let the recruiter know that you’re happy to come in for an interview.

But be careful: if the last paragraph is too long, it weakens your call to action.

❇️ Example for a brilliant closing paragraph

I am confident that I would be a good choice for the position. I already have international experience and I especially take pleasure in interacting with people from different cultural backgrounds. An internship at (company name) will perfectly groom me for a career in a global professional setting.

I would be delighted to receive an invitation for a personal interview. 

#4 Conclude your cover letter with an appropriate salutation

“S incerely,” “Best regards,” “I’m happy to …” – all these closing words are good, but nothing is better than a simple “ Thank you very much.”

This is the most tactful closing phrase for all types of letters and emails because it expresses genuine gratitude. It’s kind and sincere. “Thank you” is the perfect ending for any general cover letter.

#5 Convince them that you are the perfect candidate

To write a well-crafted cover letter for any job, remember that your cover letter should be no longer than four to five paragraphs and should include the following:

• Your personal introduction
• The main points of your resume (those that match those in the job description) with a description of why your previous experience and skills will enable you to meet the company’s requirements. It should complement the content of the resume, not repeat it!
• A call to action – a polite way to indicate that you want to be invited to the interview

Don’t forget to include your contact information in your resume, and make sure your cover letter fits on a one-page document. Feel free to work with a word count. (That should be around 400 words for a one-page cover letter.)

We hope this guide has been useful for you, whether you are just looking for a sample cover letter, a career change cover letter or simply popular cover letter templates. Below, we have created 4 cover letter examples that you can use if you plan to write a professional cover letter that perfectly fits your job application.

❇️ General cover letter example

Your Address

Your City, State and Zip Code

Your Phone Number

Hiring Manager’s or Recruiter’s Name

Hiring Manager’s or Recruiter’s Title

Company or Organization Name

City, State and Zip Code

Dear Mr./Ms. (Hiring Manager’s/Recruiter’s Last Name),

Introduce yourself to the hiring manager and talk about why you are interested in the position. You can discuss an accomplishment in detail and include results to explain why your current or most recent position makes you the right choice for the job.

Your second paragraph should provide more details about your experience to highlight the reasons why you fit the job description. A general cover letter might include a bulleted list of specific results and accomplishments within your position:

• Management/leadership/general experience
• Specific improvement or goal met
• Technical skills/abilities
• Key strengths

The third paragraph is a summary of your accomplishments and should recap why you are the right person for the job. Include a call to action to prompt the recruiter to take the next step in the hiring process.

Sincerely/Thank you,

Your Signature

Your Typed Full Name

❇️ Professional cover letter example

“Dear Mr. Smith, 

I am a young professional from Germany with experience in customer service operations and online marketing activities. I have been able to gain these competencies during my time as a working student at company XY and as a freelance artist. My Bachelor’s Degree in International Cultural and Business Studies has provided me with an extensive knowledge in business functions and cross-cultural communication. 

I would like to apply for the position as Market Associate because I am highly motivated, have a strong “can do” attitude and a structured, results-oriented way of working. During my studies, I was able to develop an understanding of the international marketing environment and learn about international product-, brand-, and communication management. Working as an artist has enabled me to connect theory with practice. I have already organized events in Germany and South Korea and also performed as an international DJ. Promoting my projects on social media and in public has been challenging but fun and it has shown me that it is very important to be proactive and goal-oriented.

Apart from a keen interest in all travel related services, I also have a strong customer focus. At company XY, I worked in the department managing the training of the global customer service. This enabled me to gain experience in international project management as well as the creation of content, like a virtual classroom training. Even though this project required the use of a new software, I was quickly able to get acquainted to it and present results. Moreover, I was involved in the planning and implementation of international training events. Here, precise communication and team-oriented work played a major role. 

My positive attitude toward change and new environments as well as a distinct cultural sensitivity have enabled me to relate to people of various personalities and backgrounds. My stays in the USA, Australia and Korea have made me tolerant, curious and appreciative of different social structures and work patterns. I am aiming for an international career and I am ready for new challenges. 

I am confident that I would be a good choice for the position. Company XY serves clients throughout the world. Therefore, it is mandatory to have employees with intercultural expertise and excellent communication skills. Moreover, I can contribute my conceptual, organizational and language abilities. This will make it possible to enhance the company performance and also benefit my personal development.

I would be delighted to receive an invitation for a personal interview.”

❇️ Creative cover letter example

Electronic music is my greatest passion. As a DJ and organizer of an event series of techno parties called “Techno-Time” in Germany and Korea, I have been able to gain solid experiences on the “international dance floor.” Company XY caters to the strongly growing interest in Electronic music all over Asia. I am very interested in this process and would like to contribute and expand my skill-set.

Working in the music business requires commitment, perseverance and utter persistence. When I first started DJing at parties that we organized together as the university’s radio station team, delivering a great set to the audience was my highest goal. But soon after, I wanted to realize my own event concept and launch something that had been missing from the party scene in my university town: techno events. It was a new challenge and even though it required a lot more effort than just securing a DJ booking, I was able to create a wonderful party series. Working together with a small team, each person with their own specialty, helped immensely. While I was in charge of negotiating with club owners and conduct DJ bookings, we worked together when it came to Marketing & Promotions and also to on-location operations.

In 2015, I was booked to play at one of Germany’s biggest Techno festivals. Playing on the big stage was a huge difference from playing in a tiny DJ booth at clubs. It helped me familiarize myself with the run down and hospitality part of big events. This motivated me to take my own DJ bookings to the next level. As traveling is a great passion of mine, I combined it with my love for DJing and my previous event organizing skills and arranged my own Asia tour. In between, I stopped by in Seoul to play at a “Techno-Time” event I had organized there. The arrangement of these gigs required me to be extremely proactive, goal-oriented and highly flexible.

I really enjoy being part of something special and creating a wonderful experience for others. As I love to be on the road, I am not bound to a particular location. I am ready to face new challenges and it would be a great opportunity to be able to join the company XY family. 

I would be very pleased to receive an invitation to a personal interview.”

❇️ Entry-level cover letter example

I would like to use my experience in the field of customer care and office organization to provide optimum support for the customers of your innovative company and to ensure a smooth working day.

Due to a longer stay abroad after my high school graduation, I have a very good command of French and am therefore able to communicate with your international customers in a business fluent manner. During my training as an office clerk, I perfected independent work and the use of common computer programs.

My distinctive empathy and my communicative nature enable me to always keep calm and find goal-oriented solutions even when dealing with challenging customers. In addition, I am able to quickly familiarize myself with new subject areas and am confident that I will be able to effectively handle your customers’ inquiries after only a short period of time. You can expect a high degree of commitment and willingness to perform in my entire way of working.

I look forward to convincing you and your company of me and my competencies in a personal meeting. I would be happy to send you further application documents if required.”

Tip : Are you also interested in learning how to write a formal letter? We have compiled 8 steps to a perfect letter for you!

Cover letter FAQ

#1: The first impression counts #2: Be responsive to the job posting #3: You want to sell yourself, show that #4: Create a meaningful closing sentence

Have you already created a fantastic resume? Then pay a little extra attention to the cover letter. After all, the hiring manager will probably scan that first! If you use a sample cover letter from above (choose the template that best fits your (future) job title), you’re well on your way!

A good cover letter is short and concise! Your cover letter should cover two things: your strengths and how they can benefit the company. Write your cover letter specifically to the key statements on your resume. Your resume and cover letter have the greatest impact when they complement each other. Check our cover letter examples and write the perfect cover letter in 2022!

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• Work Environment

WTO / Letters and Emails / Cover Letters / How to Write a Perfect Cover Letter (Examples + Templates)

How to Write a Perfect Cover Letter (Examples + Templates)

A cover letter (also known as an application letter or motivation letter ) is a document explaining why you are applying for a particular job and why the hiring manager should consider you.

It should help them see you as an ideal candidate who can contribute significantly to the company. You attach it to your application to complement your resume or CV and emphasize your qualifications and achievements.

Why should you write it when you can highlight your accomplishments in the resume? Because you can dive deeper into your professional experience and show you are genuinely interested in the position. Even when sending it is optional, it can leave an excellent impression and help you stand out from other applicants.

Purpose of Cover Letter

The primary purpose of an application letter is to provide information that emphasizes your resume. It helps the hiring manager understand your motivation for applying and get a complete picture of your professional career. Besides explaining your interest in the position, it also allows you to showcase your knowledge about the company and your understanding of its vision and goals. Finally, it lets you show how the business will benefit from your unique expertise, setting you apart from other applicants.

These reasons are why application letters are required for most jobs and why you should take the time to write a flawless one that makes you stand out from the crowd.

Research the Company Before Writing

Researching the company you wish to join before writing a cover letter will help you avoid creating something generic.

Many may refer only to the job description to include the keywords that make them suitable for the position. However, that may not be enough to influence the hiring manager’s decision to consider you. One of the best ways to prove you are a worthy candidate is to show that you have taken the time to learn more about the business.

Besides exploring the company’s website, sift through its executives’ and employees’ LinkedIn profiles and tweets. They will help you learn about the culture and choose an adequate tone of voice when writing.

You can also consider contacting the hiring manager or someone you may know personally at the company to ask about your desired position. They might provide valuable information that you can use to stand out.

You can even mention your conversation in the cover letter to thank the hiring manager or say you recently spoke with someone at the company. This will show your genuine interest and create an excellent impression.

How to Write a Cover Letter?

The following steps will show you how to

like a professional and make your application stand out. Each features a helpful example to nudge you in the right direction.

The header should contain your contact information (ensure consistency with the resume and social profiles), the writing date, the hiring manager’s name, title, and the company’s name and address.

Your contact details should include your name, phone number, and email address. You don’t have to provide your home address and title, but they will make you look more professional. Links to LinkedIn and Twitter profiles or a website you may have are always welcome.

Hiring managers prefer Gmail accounts and personal domains. Create a new email address if your current one is unprofessional; it should consist of your first and last name, not something like “[email protected].” The same goes if it reflects your current workplace; sending your cover letter from that address would be inconsiderate.

Alissa Taylor Marketing Manager, 1315 Woodland Drive, Chicago, IL 60606, United States, 773-740-7126 [email protected] www.linkedin.com/alissataylor August 12, 2022 Harrison Smith Hiring Manager, Marketing Connect, Inc., 2633 Coolidge Street, Orlando, FL 32801, United States

 Address the Recipient Professionally

The greeting or salutation should start with an honorific like “Dear Mr.” or “Dear Ms.” and include the hiring manager’s name.

Always use their last name when applying for a corporate job. However, you can address the hiring manager by their first name if you wish to join a company with a relaxed culture.

Check the company website’s “Team” or “About Us” page if you are unfamiliar with the hiring manager’s name. You might also find it in the “People” section on the organization’s LinkedIn profile. If all else fails, its HR department will be available to provide the necessary information.

Dear Mr. Smith, Dear Ms. Williams, Dear Mrs. Brown, Dear John,

 Show enthusiasm in the opening paragraph

The opening paragraph will determine whether the hiring manager keeps reading or deems you unsuitable for the position. It is the first impression they will form about you, so make it count with an informative, attention-grabbing introduction.

Start by referring to the job posting and your prospective title. Then, show enthusiasm about the open position instead of merely saying that you are interested in it. That will convey your personality and set you apart from applicants submitting generic introductions.

Mention your experience and expertise to indicate you are a perfect fit, quantifying any relevant accomplishments.

As an avid follower of Marketing Connect, Inc.’s campaigns, I was excited to see your job posting for a Marketing Manager on Indeed. I’m confident I can contribute to the company’s future. I’ve led multiple successful campaigns for international companies, increasing M&B Global’s client base by 42% and profit margins by 13% in four years.

 Explain why you are qualified for the job

This part of your letter should persuade the addressee to move you to the top candidates’ pool and schedule an interview. Your experience, skills, and accomplishments should paint you an ideal candidate, making the hiring manager think they would be remiss not to hire you.

Mention any rewards you may have received and the most relevant achievements, ensuring you avoid bragging. Show you are an expert who can contribute to the company by including crucial numbers and metrics like increased website traffic or sales.

This information should align with the company’s needs and goals because your experience should make you a valuable asset.

For instance, if the company has expansion plans and you have successfully entered new markets, mention that experience to show you can help it grow.

Online research can help discover the company’s needs, plans, and workplace culture. For more details, you can check its website, announcements, news articles, and job posting.

Put your academic achievements in the spotlight if you have no work experience. Relevant volunteering and extracurricular activities can also help you land an entry-level position.

As a Marketing Manager at M&B Global, I was responsible for developing and executing strategic marketing plans and supervising the entire department’s initiatives. I led a digital marketing campaign that increased organic website traffic by 120%, engagement by 25%, and sales by 85% within seven months, dramatically exceeding the annual goals.

I’m confident my expertise, meticulousness, and innovative approach will make me a valuable asset. I believe I can contribute to your team’s success and promote your company’s long-term growth.

 Show your motivation to join the company

While your experience and accomplishments may be enough to land you the job, your motivation to join the company will set your application letter apart from its generic counterparts.

Companies want employees passionate about their profession and who view daily tasks and challenges as exciting opportunities instead of tedious chores. Enjoying your work means you will stay with the employer longer and help them achieve goals.

Explain why you want the job, ensuring you tailor the information to the desired position and convey that working at the company would be rewarding. For instance, you can mention an upcoming project and emphasize how your expertise would help the company complete it with flying colors.

I was thrilled to hear about Marketing Connect Inc.’s global expansion, upcoming social media marketing campaigns, and mobile app launch. Those initiatives are a perfect opportunity to leverage my growth hacking skills and SEO expertise to achieve my professional goals and help your company grow.

 Finish with the closing paragraph and sign-off

The closing paragraph should be concise and compel the hiring manager to schedule an interview immediately. Be polite and respectful, showcase confidence, and reiterate your enthusiasm about the position.

Mention when you are available for an interview, thank the hiring manager for their time and consideration, and tell them you look forward to hearing from them and discussing the position in detail.

End with a professional salutation; the best options include “Kind regards”, “Best regards”, “Respectfully”, and “Sincerely”.

Type your full name two spaces below the sign-off and consider adding a handwritten signature. It is not mandatory, especially when sending your letter via email, but it gives a professional touch that the hiring manager might appreciate.

Add a postscript to capture the hiring manager’s attention and entice them to interview you. It will ignite their curiosity to learn more about you and give you an edge over other applicants. It should address an impressive achievement, an innovative idea for the company, or anything else that makes you a unique and valuable asset.

I’m excited to discuss your marketing goals in more detail and show you how my experience at M&B Global can be valuable to Marketing Connect, Inc. I’m available anytime for an interview and would be delighted if you would consider me for the role.

Thank you for reviewing my application. I look forward to hearing from you soon.

Best regards,

Alissa Taylor

I would love the opportunity to show you how my SEM and SEO solutions increased M&B Global sales by 48% in six months.

Template for a Perfect Cover Letter

[Your Name]

[Your Address]

[City, State, Zip]

[Email Address]

[Phone Number]

[Today’s Date]

[Employer’s Name]

[Employer’s Title]

[Company Name]

[Company Address]

Dear [Employer’s Name],

I am writing to express my interest in the [Job Title] position listed on [where you found the job posting]. With a comprehensive background in [your field/industry], I am confident in my ability to contribute effectively to [Company Name]’s team and goals. My experience in [mention relevant experience, skills, or projects] has equipped me with a solid foundation in [mention key skills or areas, e.g., project management, customer service], making me a valuable addition to your team.

Throughout my career, I have demonstrated a proven ability to handle [mention specific responsibilities or challenges related to the job], which directly aligns with the requirements listed in your job posting. For example, at [Previous Company/Project], I [describe an achievement, responsibility, or project that showcases relevant skills], resulting in [mention the outcome or impact, e.g., increased efficiency, customer satisfaction, etc.].

I am particularly drawn to [Company Name] because of [mention something you admire about the company, such as its commitment to innovation, its company culture, or its industry reputation]. I admire [Company Name]’s dedication to [mention a company goal, value, or project], and I am eager to bring my expertise in [your field/area of expertise] to support [Company Name]’s objectives.

I am excited about the opportunity to [mention how you plan to contribute to the company, focusing on specific goals or projects mentioned in the job listing]. My [mention a key skill or attribute] and [another key skill or attribute] make me a strong candidate to help [Company Name] [mention a specific goal or project you would like to support].

Thank you for considering my application. I am looking forward to the opportunity to further discuss how I can contribute to [Company Name]. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address]. Thank you for your time and consideration.

Cover Letter Sample

Dear Mr. Rivera,

I am excited to submit my application for the Project Manager position at Innovatech Solutions, as advertised on LinkedIn. With over 8 years of experience in the tech industry, managing projects from inception to completion, I am confident in my ability to lead Innovatech Solutions’ projects towards achieving excellence and innovation. My background in both IT and business management provides me with a unique perspective that aligns with your company’s mission to integrate technology solutions that drive business success.

At my current position with TechAdvance, I spearheaded a team of 15 professionals to deliver a complex software development project which was completed 3 weeks ahead of schedule and 20% under budget. This project not only met all its milestones and budgetary constraints but also resulted in a 35% increase in operational efficiency for our client. My approach combines meticulous planning, team leadership, and risk management to ensure projects are delivered successfully.

What excites me most about the opportunity at Innovatech Solutions is your commitment to fostering innovation and excellence in every project. I am particularly impressed by your recent launch of the SmartLogistics platform, which has set new standards in supply chain management technology. I am eager to bring my expertise in agile project management, stakeholder engagement, and strategic planning to contribute to similar groundbreaking projects at Innovatech.

I am proficient in utilizing project management software such as Jira and Asana, and I have a proven track record of improving team communication and project transparency, ensuring that all stakeholders are aligned with project goals and progress. My leadership style emphasizes collaboration, continuous learning, and adaptability, which I believe will complement Innovatech Solutions’ dynamic and innovative team environment.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my experience and vision can help Innovatech Solutions achieve its future project milestones. I am available for an interview at your earliest convenience and can be reached at 555-123-4567 or via email at [email protected]. Thank you for your time and consideration.

Jordan Smith

The provided letter is effective due to its clear articulation of the candidate’s qualifications, alignment with the company’s values, and emphasis on specific achievements and skills relevant to the position. The candidate begins with a confident and enthusiastic introduction, expressing excitement about the opportunity and immediately capturing the reader’s attention. By highlighting over 8 years of experience in project management within the tech industry, the candidate establishes credibility and relevance to the role.

The letter effectively showcases the candidate’s accomplishments, such as completing a project ahead of schedule and under budget, resulting in improved operational efficiency for the client. These specific achievements provide tangible evidence of the candidate’s capabilities and past success, enhancing the persuasiveness of the application. Furthermore, the candidate demonstrates knowledge of Innovatech Solutions’ recent projects, such as the SmartLogistics platform, and expresses eagerness to contribute similar innovative solutions.

The candidate’s proficiency in project management software, leadership style emphasizing collaboration and adaptability, and availability for interview further strengthen the application. Overall, the letter effectively communicates the candidate’s qualifications, enthusiasm for the role, and readiness to contribute to Innovatech Solutions’ projects, making it a compelling application.

Free Templates

Best Practices for Effective Cover Letters

The sample and guidelines above will help you write an impressive cover letter , but the following practices will add more flair and help your application stand out:

Double-check your formatting

Poor formatting may not be a deal-breaker, but its proper counterpart will get you points for professionalism.

• Font : Use a professional font like Times New Roman, Arial, or Calibri, choosing a size between 10.5-12 points to ensure readability.
• Margins and spacing : Use left alignment to format the text for better readability, keeping the margins between 0.5-1 inch. Single-line spacing is your way to go, and you should add a blank line between each section and paragraph.
• File name : Use PDF format to save the file and allow the recipient to access it on any device and operating system. Include your name, title, and document type in the file name (e.g., Michael-Robinson-marketing-specialist-cover-letter.pdf).

Simplify your writing

It should be an easy read, without lengthy sentences and overly formal language. Instead, combine words with contractions to enhance the tone (e.g., “I’m” instead of “I am”) and opt for modest adjectives that few applicants use.

Many cover letters contain “dynamic”, “advantageous”, “requisite”, “think outside the box,” and other overused words and phrases. Avoiding them will help you stand out.

Focus on the future

Focusing on the future instead of merely addressing your past work experience will help the hiring manager see you as a forward-looking professional. In addition, sharing your goals regarding the new position will showcase your willingness to grow and advance your career.

Explain your career change if you are switching from another industry or niche, focusing on your transferable skills and how you will use them to contribute to the company.

Emphasize your value

You offer unique value to your prospective employer , who seeks experts in identifying issues and developing solutions. Problem-solvers climb to the top of candidate lists because employers need people with skills to overcome challenges and improve the bottom line.

Your company research may uncover specific challenges you may have already tackled, allowing you to highlight your experience resolving the problem. You can also mention relevant industry-wide issues like the pandemic, explaining how you adapted and supported your team.

You can mention how you helped your colleagues switch to the work-from-home arrangement, adding skills like adaptability, flexibility, and the ability to grasp new concepts quickly.

Nearly every job requires them; you will undoubtedly capture the hiring manager’s attention.

Watch the tone

Showing enthusiasm about the position will demonstrate your interest in joining the company, but your message should be louder than your tone.

Focusing on flattery language will make you seem insincere and desperate to get the job. Stay professional and authentic instead, and ask a family member or friend for an honest opinion before submitting the application letter.

Avoid general references

Referencing your skills using general vocabulary is not enough to stand out. Hiring managers filter top candidates by achievements, so provide relevant examples of using your abilities to accomplish specific goals.

For instance, instead of merely mentioning your excellent customer service skills, you can refer to previous experiences exceeding their expectations and quantify your accomplishments (e.g., the client satisfaction rate you achieved).

General: “My excellent customer service skills would be ideal for your company.”

Specific: “As a social media customer care associate at Future Intellect, my core responsibilities were responding to inquiries and resolving problems. Exceeding customers’ expectations was my daily goal, achieving a 98% client satisfaction rate.”

Get feedback

A friend, family member, former colleague, or mentor can give you constructive feedback because they can look at your letter objectively. However, be specific when asking for their opinion to ensure they share relevant suggestions.

Ask them if your primary message is clear to ensure your story reads well. Your chosen reviewers should also check the tone to tell you whether you sound too modest, desperate, or overly enthusiastic. You can then fine-tune it to appear professional.

Keep it short

Your application letter should not exceed one page, with the paragraphs containing 200-400 words, although that count is not set in stone. Keeping it short will help you focus only on the most relevant skills and achievements.

Select a few you are most proud of, tying them to the job description ’s requirements. Then, refer to them briefly to show you are an ideal candidate without parroting what you already mentioned in the resume.

Proofread your cover letter

Proofreading your application letter (several times) will help you ensure everything is flawless. Hiring managers frown upon grammatical, spelling, and punctuation errors, so ensure none exist in your writing.

Reading your letter aloud will help you identify irrelevant words, lengthy sentences, awkward phrases, and other mistakes. Changing the font and font size is another helpful trick to discover potential errors because your brain will pay more attention to unfamiliar typography.

You may not be able to submit a cover letter if your desired company uses an online application system that requires only a resume. It may even have specific boxes for qualifications, experience, and skills, preventing you from sending the two documents as one.

You can still showcase your skills and enthusiasm for the position using the available format, but you can also follow up via email. Sending it to the hiring manager to emphasize your achievements will help you stand out from applicants who submit only resumes.

Final Thoughts

A cover letter is crucial for highlighting your expertise and achievements and demonstrating why your potential employer should hire you. In addition, you must paint a picture of a qualified professional who perfectly fits the company and its culture and compel the hiring manager to schedule an interview. It is the most challenging part of applying for a job, but this comprehensive guide has shown you how to make your application letter shine and show you are an ideal candidate. Follow the tips above to create an excellent impression and land your dream job.

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Why the Controversy of Kate Upton’s First SI Swimsuit Cover Is Still Relevant Today

Cara o’bleness | 11 hours ago.

As fans may recall, Kate Upton ’s very first SI Swimsuit Issue cover in 2012 was met with plenty of controversy, particularly involving public backlash over the model’s curvy body type. The cover image, captured by Walter Iooss Jr. in Australia , was a gorgeous snapshot of the then 19-year-old model, yet it drew critique for going against the industry norms of the time.

While Upton’s major accomplishment should’ve been a celebratory moment for the young model, it was tainted by haters calling her “fat” and news outlets running polls about the shape and size of her figure. “Her suit appears small on her voluptuous body,” one outlet wrote to describe Upton’s string swimsuit, while another described her as “wholesomely proportioned.” Understandably, it created insecurity within Upton, but also made her more resilient in the long run—and the profound moment started a catalyst for change for the brand.

While speaking on a “Behind the Stage Series” panel event on Wednesday, Sept. 25, during Adweek’s Brandweek conference, Upton was joined by SI Swimsuit editor in chief MJ Day and general manager Hillary Drezner, who discussed why the controversy is still relevant today.

“[Kate] sits with us here, year 12, because she was the catalyst for the change that the brand underwent because of what she met with when she was on the cover,” Day explained during the panel discussion. “ ... People came for Kate Upton in the most vicious way and she was strong enough and confident enough and brave enough to keep doing it and to take it head on and to not let it stop her. And what that represents and what that set the tone for is what has helped create this brand as it sits in front of you today.”

Following Upton’s brand cover in 2012, SI Swimsuit really began exploring pushing the boundaries of representation in media by showcasing women of various shapes, sizes and backgrounds. Since then, brand stars like Leyna Bloom and Yumi Nu have made history by becoming SI Swimsuit’s first transgender cover model and first Asian-American plus-sized cover model, respectively.

This year, Upton was deemed a brand legend , and while on the set of her solo cover photo shoot in Mexico , she reflected upon how it felt to have her body discussed in such a public manner, along with how much has changed since that first SI Swimsuit cover more than a decade ago.

“Looking [at] how the industry has changed since my first year to now is a really exciting conversation because so many things that I struggled with, people are shocked to hear I struggled with, which is such a sign of where the world is now—how inclusive everyone is, how offended people are when people say rude things about your body,” Upton stated . “That should have always been, but now that’s the norm and it’s really exciting to be with the brand that promotes that.”

Cara O’Bleness is a writer and editor on the Lifestyle and Trending News team for SI Swimsuit. Prior to joining SI Swimsuit in 2022, she worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, O’Bleness loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University’s School of Journalism.