cover page for marketing assignment

Free Cover Page templates

Create impressive cover pages for your assignments and projects online in just a click. choose from hundreds of free templates and customize them with edit.org..

Create impressive cover pages in a few minutes with Edit.org, and give your projects and assignments a professional and unique touch. A well-designed title page or project front page can positively impact your professor's opinion of your homework, which can improve your final grade!

Create a personalized report cover page

After writing the whole report, dissertation, or paper, which is the hardest part, you should now create a cover page that suits the rest of the project. Part of the grade for your work depends on the first impression of the teacher who corrects it.

We know not everyone is a professional designer, and that's why Edit.org wants to help you. Having a professional title page can give the impression you've put a great deal of time and effort into your assignment, as well as the impression you take the subject very seriously. Thanks to Edit.org, everyone can become a professional designer. This way, you'll only have to worry about doing a great job on your assignment.

On the editor, you will also find free resume templates  and other educational and professional designs.

Customize an essay cover page with Edit.org

• Go to formats on the home page and choose Cover pages.
• Choose the template that best suits the project.
• You can add your images or change the template background color.
• Add your report information and change the font type and colors if needed.
• Save and download it. The cover page is ready to make your work shine!

Free editable templates for title pages

As you can see, it's simple to create cover pages for schoolwork and it won’t take much time. We recommend using the same colors on the cover as the ones you used for your essay titles to create a cohesive design. It’s also crucial to add the name and logo of the institution for which you are doing the essay. A visually attractive project is likely to be graded very well, so taking care of the small details will make your work look professional.

On Edit.org, you can also reuse all your designs and adapt them to different projects. Thanks to the users' internal memory, you can access and edit old templates anytime and anywhere.

Take a look at other options we propose on the site. Edit.org helps design flyers, business cards, and other designs useful in the workplace. The platform was created so you don't need to have previous design knowledge to achieve a spectacular cover page! Start your cover page design now.

Create online Cover Pages for printing

You can enter our free graphic editor from your phone, tablet or computer. The process is 100% online, fun and intuitive. Just click on what you want to modify. Customize your cover page quickly and easily. You don't need any design skills. No Photoshop skills. Just choose a template from this article or from the final waterfall and customize it to your liking. Writing first and last names, numbers, additional information or texts will be as easy as writing in a Word document.

Free templates for assignment cover page design

Tumblr Banners

Album Covers

Magazine Covers

Book & eBook Covers

How To Make A Cover Page For An Assignment? An Ultimate Guide

Link Copied

Share on Facebook

Share on Twitter

Share on LinkedIn

Level Up Your Assignment Game!

What if you made a shiny assignment but forgot to make the cover page? Remember that first impression in 'The Devil Wears Prada'? Well, your cover page deserves a standing ovation, not a silent groan from your teacher. But don't worry! Here's an ultimate guide on how to make a cover page for an assignment that will transform your cover page from 'blah' to 'wow' in no time!

What is a Cover Page in an Assignment?

The cover page, your essay's first impression, sets the stage for professionalism. It's where your name, course details, and due date greet your instructor. Though not always obligatory, its polished presentation can earn you favour. Following a good format often leads to higher scores, making it a smart academic move.

Why is a Cover Page Important?

As students, we all know the adage - you never get a second chance to make a first impression. That's where the cover page comes in - it's the gatekeeper to your assignment, and trust us, you don't want to drop the ball here. Mess it up, and your professor might write you off before they even start reading. But nail it? Well, that's like hitting a home run before you've even stepped up to the plate. 

If you are thinking about how to make a cover page for an assignment, a well-formatted, error-free cover page is the key to unlocking your instructor's curiosity. Following the institution's template is just the cherry on top, showing you're a team player who respects the rules of the game. 

How to Make a Cover Page for an Assignment?

When it comes to assignments, the cover page is our chance to grab the professor's attention right off the bat. Why settle for a drab intro when you can learn all about how to design the front page of an assignment? Let's dive into the essential elements of the cover page.

1. Running Header

A running header goes on top of cover pages, separate from the main text. It's often used for APA style. Keep it short, 50 characters max, all uppercase.

Next is the title, explaining your work's content. Write it in the title case, capitalising most words. Avoid abbreviations and aim for 15-20 words. Centre the fully written title on the cover page.

3. Institution/ University Name

Your university or institution name belongs on the cover page, too. Different from the title, it shows readers where you're from and did the research. For reports or presentations, include your workplace or school.

4. Student’s Name and ID

Clearly state the author(s) name(s) and id(s) on the cover page. Include affiliations for multiple authors. For group projects, list all students' names and universities before the title. This ensures proper author credit.

Including the date on your cover page tells readers when you finished the work. Use the exact publication date. This also helps for future reference if someone needs to find work within a certain timeframe.

6. Instructor’s Information

Providing your instructor's details, such as name, designation, and department, shows you completed the work for their specific class. It ensures the assignment reaches the right person and department, avoiding any confusion.

Make your assignment's cover page in peace with amber's comfortable housing!

Book through amber today!

How to Make A Front Page of an Assignment: APA Format

The APA (American Psychological Association) format heavily emphasises the cover page details. To know how to make a cover page for an assignment in an APA format, follow these specific guidelines.

1. Page Number Placement: Start by placing the page number in the upper-right corner, always as 1, aligning it with the one-inch margin. This will be part of your running head, a feature in APA format, but for student papers, it's just the page number.

2. Title Placement: Move down three or four lines (double-spaced) from the top and centre of your paper's title. Make it bold and use proper capitalization rules for titles.

3. Author's Name: After the title, leave an empty line, then write your name. Keep it simple without any special formatting. If there are multiple authors, separate their names with commas and use "and" before the last author's name.

4. Department and School: Below your name, write your department or division, followed by your school's name, separated by a comma.

5. Course Information: Directly below your school's name, include the course name along with its numeric code.

6. Instructor's Name: Under the course information, write your instructor's full name, including any titles like 'Dr.'

7. Date: Finally, on the last line, write the date. Spell out the month for clarity.

How to Create a Cover Page for an Assignment: MLA Format

In MLA (Modern Language Association) style, you usually don't need a cover page; instead, you list essential details at the start of the first page. If you are wondering how to make an assignment front page in MLA style, here are the instructions.

1. Student’s Name: Begin with the first student’s name on the top-left corner of the page, double-spaced.

2. Additional Authors: If there are more authors, list each on a separate line following the first student’s name.

3. Instructor’s Name: Below the last author’s name, including the instructor’s title, like “Professor Willow,” on a new line.

4. Course Details: Write the course name along with its numeric code on the next line.

5. Date : Following the course details, write the date in full, avoiding abbreviations for months. You can use either day-month-year or month-day-year format.

6. Title of the Paper : Centre the title four or five lines below the date, maintaining double spacing. Remember to capitalise the title according to standard rules, avoiding bold or italics.

How to Design Cover Page for Assignment: CMS Format

CMS (Chicago Manual of Style), a citation method for acknowledging sources in academic papers, grants ownership rights to authors, preventing plagiarism and aiding readers in locating sources. However, mastering one style isn't sufficient due to varying rules.

1. Margins: Leave one-inch margins on all sides of your cover page to give it a neat look and provide space for your text.

2. Font: Stick to Times or Times New Roman font in 12 pt size for a professional appearance that's easy to read.

3. Spacing: Double-space the text on your cover page to make it clear and readable.

4. Text Alignment: Align your text to the left to create a clean, organised appearance, avoiding fully justified text.

5. Indentation: Start paragraphs, block quotes, and bibliography entries with a 1/2" indent for a structured layout.

6. Page Numbers: Number your pages in the top right corner, excluding the cover page. Include your last name to avoid confusion if pages get mixed up.

7. Two-Sided Printing: Confirm with your teacher if you can print on both sides of the paper for eco-friendly printing.

8. Title: Centre the title of your paper halfway down the page for prominence and clarity.

9. Name: Centre your name under the title to identify yourself as the author.

10. Teacher's Information: Write your teacher's name, course title, and date at the bottom, centred in three lines.

11. Font Consistency: Maintain consistency by using Times or Times New Roman font in 12 pt size for the cover page. Avoid using bold, underline, or decorative fonts.

12. Page Numbering and Count: Exclude the cover page from page numbering and total page count. It's not necessary to add a page number to the cover page.

Tips and Tricks to How to Make a Good Cover Page for an Assignment? 

Now that you have understood how to make a cover page for an assignment, it is also necessary to understand the basic tips and tricks before you start writing one. To make a great cover page, follow the steps outlined in the guide.

1. Correct Information

The main tip for knowing how to design a cover page for an assignment is to ensure that the cover page includes accurate details such as your name, assignment title, course name, date, and any other required information to avoid confusion and errors.

2. Formatting

Use consistent formatting throughout the cover page, including font style, size, and spacing, to present a polished and organised appearance that aligns with academic standards.

3. Relevance

If you’re wondering how to write thea front page of an assignment, then include relevant details that provide context. This would help the reader understand the purpose and scope of your work. 

4. Clarity and Conciseness

Keep the content of the cover page clear and concise, using simple language and avoiding unnecessary information to communicate your message effectively.

5. Professional Tone

Maintain a professional tone on the cover page by using formal language and addressing the recipient respectfully, reflecting your commitment to the assignment and your academic integrity.

6. Proofreading

Carefully proofread the cover page for any grammatical errors, typos, or inconsistencies to ensure it reflects your attention to detail and presents a polished final product.

A well-crafted cover page can make your assignment shine like a diamond in the rough. Follow these tips for how to write the front page of an assignment, and you'll impress your professor right off the bat. Don't drop the ball on this crucial first impression; knock their socks off with an A+ cover page material!

Frequently Asked Questions

Do cover pages for an assignment have pictures, what is the difference between a cover letter and a cover page for an assignment, how long should a cover letter for an assignment be, is a 2-page cover letter for an assignment too much, what is the difference between the front page and the cover page.

Your ideal student home & a flight ticket awaits

Follow us on :

Related Posts

Top Designing Courses and Univeristies in the World

The Rise of Nigerian Students in International Academics

Most Employable Degrees In the UK

Planning to Study Abroad ?

Your ideal student accommodation is a few steps away! Please fill in your details below so we can find you a new home!

We have got your response

amber © 2024. All rights reserved.

4.8/5 on Trustpilot

Rated as "Excellent" • 4800+ Reviews by students

Rated as "Excellent" • 4800+ Reviews by Students

MS Word Cover Page Templates

Download, personalize & print, marketing project cover pages.

Posted By: admin 24/09/2020

A thumb rule for any project or task is, if it is marketed fairly it has a bright future and a great prospect for further glory. Marketing any project or work is highlighting it to the users before its launch. It gives that specific work a head-start and without going into detail the consumer knows what to expect from that project.

Marketing is sort of a pre-launch branding of an idea and it goes a long way in establishing an initial repute of that project/idea. This rule applies to every project/work/assignment, whether it is a billion-dollar project, or it is a simple paper or thesis. In the case of a paper or thesis, it is its cover page that gives an image or repute to that assignment. Although it will be non-desirable to miss out on a cover page when submitting any project, it will be naïve to miss out on that especially when submitting a Marketing Project.

Information to be included in a Cover Page

A cover page is the face of any project or assignment. It entails a lot of information and there are numerous methods to formulate a cover page. Many points need to be kept in mind while designing a cover page and filling it with details, few of them are: –

• Foremost is the style with which a cover page can be created. If a thesis or a research project is being submitted, university guidelines need to be followed on the cover page as well. Chicago style or APA are generally used, and the cover page needs to be formulated keeping in mind the format.
• The spacing for margins is the next step while formulating a cover page. It gives a basic idea as to how much space is left for other details that can be incorporated in a cover page.
• A cover page must have the title and subtitle of the project. Without overturning the first few leaves of the assignment, the reader knows what (s)he is about to read in that project.
• A cover page can have a design logo or a background theme. A marketing project cover page can have that specific tone and logo which gives the reader a basic idea as to what to expect in that project.
• A marketing project cover page needs to include the names of all the writers or contributors on the front page. If possible, the name of the leader can be written at the top of that group as the main author.
• The cover page can also include the university’s name and due date of its submission.

Benefits of a Cover Page

A well thought out cover page has a lot of benefits for the reader as well as for the person who is submitting the project. Some of them are: –

• The face of the Project : As mentioned earlier, without a worthwhile positive image building, even an up to mark project does not get due recognition. Herein comes the role of a cover page. It is the face of any marketing project. It gives a personalized touch to the whole project and serves as a tool for immediate branding.
• Identity of the Project : A well-articulated cover page goes a long way in establishing the identity of the project as well as the author(s) who have formulated the entire assignment.
• Makes the Project Unique : A project with a brilliant cover page makes it stand out amongst the rest of the lot. It makes evident the extra effort being put in by the researchers and gets commended in grading or if it’s being shortlisted for selection.
• Depicts the Positivity and Efforts of the Author(s) : The whole effort of giving something extra simply means that the author(s) have put in extra hard work to produce quality research and a well-articulated cover page. It shows the positivity on behalf of the panel members and speaks highly of their caliber.

Putting in personal time to produce a marketing research project needs to be supported with a quality cover page, if the author(s) desire their project to get due validation. It is a simple yet an effective technique to make any project worth its value.

Download [For Word: (.docx) File: Personal Use Only] [Size: 5204.0 KB]

Download [For Word: (.docx) File: Personal Use Only] [Size: 3204.0 KB]

Download [For Word: (.docx) File: Personal Use Only] [Size: 4204.0 KB]

Download [For Word: (.docx) File: Personal Use Only] [Size: 6204.0 KB]

Be the first to comment on "Marketing Project Cover Pages"

Leave a comment cancel reply.

Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment.

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Template Lists
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Graphic Design 20 Professional Report Cover Page Examples & Templates

20 Professional Report Cover Page Examples & Templates

Written by: Michelle Martin Aug 11, 2023

The combination of reports and business resembles the harmonious pairing of peanut butter and jelly, yet the process of crafting reports is often more intricate than assembling the yummy sandwich.

Fret not! Behold these 20 report cover page templates, seamlessly blending professionalism with style. These templates are guaranteed to bestow a flawless final flourish upon your most recent statistical masterpiece.

The cherry on top? Every single one of them is both cost-free and effortlessly adaptable, allowing you to personalize them to your liking in under a minute.

Looking for even more convenience? The Venngage report maker , along with an array of versatile report templates , stands ready to provide you with exceptional assistance in your endeavor.

Click to jump ahead:

What’s the purpose of a report cover page?

20 free report cover page templates, how to make a report cover page, report cover page faqs.

You didn’t spend umpteen hours researching, writing, editing, proofing and perfecting your  business report  just for nobody to read it, right? Your report cover page, also known as your title page, matters because it’s the first thing people see. Your report cover page is a first impression.

From it, people make snap judgments like:

• What is this about?
• Do I need to read this?
• Is this going to be worth my time?

Several things subconsciously make up those judgments, including:

• Your title, and how intriguing it is (or isn’t).
• The cover page’s design.

Because it’s your first page, seeing a polished and professional report cover page / title page subconsciously makes people assume your report is equally as high quality, too. And that makes them more likely to actually read it and have a positive opinion of it afterwards.

All ready to impress? Let’s take a look at 20 report cover page templates that’ll help you nail those first impressions and  create an amazing report !

Classic report cover page templates

Work for a large company or presenting to a conservative audience? Play it safe with this classic professional report cover page template.

For most reports, a simple cover page is all you need. Swap out the tea mug for your own logo, or another illustration that better fits your company from our collection of  over 20,000 icons .

This report cover page template also features a large photo, but with a more refined design that’s perfect for corporations,  consulting firms  and institutions.

An academic vibe emanates from this report cover page template, so it’s perfect for technical reports or institutions.

I love that this report cover features key insights on the cover to hook your potential reader right away. This would be perfect for a  white paper  or study, or even to highlight the best data from your sales or  annual report .

This template also features a large cover photo, but keeps the rest of the  report design  minimal with only a title and company name. Because of the huge photo space, it’s perfect for showing off physical projects, like real estate developments.

This report cover page template is ideal for any type of report, although it’s particularly suited to making your  financial reports  shine.

Bold report cover page templates

The bright color and chunky border set this report cover page template / title page apart from the rest. Go big and get your report noticed.

Show off your work or team with this professional, but splashy, report cover template.

Perfect for promoting your brand colors, this bold template is sure to get your reader’s attention.

This colorful cover page template packs a punch while being super quick to customize. Change the text to your report title and you’re done. You could leave the colored bars as is, or change them to match your brand colors.

An eye-catching report cover with the most minimal approach possible: Only a title. Unlike the others featured here, this one doesn’t include a company name, date, or any other text fields. You can stay with the minimal approach, or add more text fields easily in the  Venngage editor .

This report cover template brings boldness not only with bright colors and shapes, but also being in landscape format. Ooh, rebellious.

Simple yet elegant, this report cover puts your products or  project  front and center with a modern flair sure to get attention.

Creative report cover page templates

Punch it up a notch with this colorful cover page. It’s perfect for  marketing presentations  or any report geared toward design-minded folks.

This fun cover page template reminds me of an old-school composition notebook. Changing the colors to black and white would emphasize that effect — sure to be a hit with the elder Millennials on your team. 😉

While it may not be suitable for a boardroom of C-suite executives, this report cover’s illustrative style will certainly turn heads. Reimagine this scene with entirely new elements from our library of  over 40,000 icons and illustrations , or simply replace a few individual items to better suit  your HR reporting  needs.

If the above template is too casual for your audience, try this title page. It has a more classic layout while still utilizing creative illustration elements.

Customizing this illustrated report cover is quick and easy: Replace the icons inside the silhouette with graphics or text that represents your industry or the subject matter of your report.

Featuring a modern, minimal border and cute, yet still professional, illustrations, this report cover page template is perfect for study results and insightful reports.

• Choose a template

Pick any of the report cover page templates featured in this article, or browse our  full collection of report templates . I’ve shown you the cover pages here, but every template also comes with a full set of inner pages to make your entire report shine.

I’m using  this report cover template  for this example.

Click  Create  on the template you want to use.

• Add your branding

Clicking  Create  on a template opens the editor tool where you can easily swap out colors, fonts, images, edit text and more.

To swap a color, click on the element you want to change, then click the  color icon  in the top bar and choose a new one. You can use the eyedropper to pick another color from your template, or enter a HEX or RGB color code. You can also adjust the opacity.

Need some inspiration? Check out these top  color palette generators .

To edit text, click on the text box you want to change. Double-clicking automatically selects the text. Start typing to overwrite it, or select just the section you want to change.

With the text box selected, change the font, color, size or other styles using the formatting bar at the top.

You can also upload your own font file to ensure your report cover perfectly matches the rest of your report, and brand.

• Swap out images

To edit an image, click on it and choose  Replace .

You can upload your own image, or search and choose from over 3 million  royalty-free stock images  from Pexels and Pixabay, conveniently accessible right inside the editor.

You may run into what I have with this report cover page template: I changed the photo, but it’s still got the blue overlay on it. Not to worry, here’s how to change that.

Open the left side menu and click  Background . You can choose a new background color based on other colors used in your document — an easy way to keep designs on-brand — or, specify your own color. You can even add a gradient background with one click, or add a pattern on top of your background color.

The possibilities are endless for customizing your visual elements.

Once you change the background color, your photo may be too dark or too light to show up properly. To adjust this, click on the photo, then  Opacity  at the top. Play around with it until it looks just right.

• Optional: Create the rest of your report

Click on any page to edit it and add in your report content. Click the  plus icon  to add a new blank page, or the  double-rectangle icon  to duplicate an existing page.

No time for that level of detail, or already have a completed report and only need a cover? No problem — just  export the first page  as your new cover and attach it to your existing PDF with  Adobe Acrobat ,  Preview  for Mac, or with an online tool like  MergePDF .

• Wow your boss/team/mom

Whoever’s gonna be reading your report will be heckin’ impressed by your top notch style, friend. Nicely done.

What should be on a report cover page?

There is only one “must-have” thing on your report cover: your report title.

But, most people also include:

• Your company name
• Company website URL
• Contact information, like email or phone number (usually only if giving a presentation)
• An identifier of what type of report it is (e.g. “ Annual Report ,” “Q4 Earnings Report,” “ Progress Update ,” etc)

Ultimately, what you include is up to you and the requirements of your report. You can easily add new text fields or images — or edit existing ones — to any of our  report cover page templates  to suit your needs.

Does my report cover page need to match the rest of my report?

Well… it’d be nice if it did. But no, it’s not required.

For example, your report may be in a spreadsheet format, or listing out balance sheets and financial statements. Most of these types of reports are automatically generated from software. Trying to brand them by copy and pasting that content into a nice looking template probably isn’t worth your time.

Plus, the people reviewing those reports are likely expecting the familiar format they’re used to and may be put off by a big change.

But your report cover page and actual report don’t need to be identical to “match.”

As long as the font in your report isn’t size 36 Comic Sans, attaching a nicely designed cover page will make any report appear more professional and put together. (If your report  is  in Comic Sans, sorry, nothing can redeem it.)

Make a report cover page in 60 seconds or less

A professional, well-designed report cover page communicates the value of your report right away. It immediately gives your reader the impression of importance and competence, which is probably what you want your boss to think about you.

Plus, a great title page makes it much more likely your report will actually be read.

To recap, here’s how to make your own report cover page in less than 60 seconds:

• Step 1:  Sign up for a free  Venngage account .
• Step 2:  Choose a report cover page template.
• Step 3:  Add your branding, colors, fonts, and edit the text.
• Step 4 (Optional):  Create the rest of your report with matching report page templates.
• Step 5:  Save, share, print or export your cover and attach it to your existing report.

It’s really that quick to make a professional report cover page using a Venngage report cover page template. Gather your brand elements and report title and go forth and rock that report!

Discover popular designs

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

Choose Your Cover Page Template

Assignment Cover Page

Lab Report Cover Page

Researched by Consultants from Top-Tier Management Companies

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Must Have Marketing Plan Cover Page Templates for Professional Documents

Naveen Kumar

Submitting a marketing plan without a cover page is not a good idea, even with your internal team. You need to lay the ground for what the plan is and share a route map on how you will accomplish what you promise through the marketing effort; for this, a cover page is a must in the marketing plan .  

While you think the reader will go through the first 2-3 pages (at least), they might skim through the document only to find what it is about rather than understand its information. Think of it this way “You can only enjoy the journey if you know the destination.”

Surveys show that having no cover page or a different cover letter from the documents in the plan inside is one of the top 20 reasons for rejecting a business or research document. While a cover page is an extra part of a complete marketing plan, not adding it shows a lack of effort and dedication toward work or impressing the investors. It seems unprofessional to the audience, and the document looks incomplete without it.

Marketing Plan Cover Page Templates

Cover pages are the first thing that reviewers will see in your plan. Other pages of the marketing plans are considered data or text in a well-defined structure, but the cover page is the page of creativity. You can add logos, images, and typography to it.

The problem executives face in drawing a cover page for marketing plans is to keep it subtle and professional while making it creative and eye-catching at the same time. That’s where SlideTeam’s customized market plan cover page templates come to the rescue.

Our presentation team of experienced designers created cover page templates after extensive research and keeping design elements in mind. These are well-designed, visually appealing, and provide space to add key information about the plan, like title, date, key stakeholders, and company logo. 

The 100% customizable nature of these templates gives you the flexibility to edit your cover pages. These content-ready slides give you the much-needed professional structure.

Let’s explore these now!

1. Marketing Initiatives Single Cover Page Template

This presentation template will add value to your marketing initiatives with its elegant and professional design. It will help you create a great first impression with the audience and set a positive tone for the presentation. You can add or edit the image and color theme to match your organization’s branding with ease. It has ample space to describe your marketing plan objectives, participants, and other compelling information. Download it now!

Download this template

2. Partner Marketing Plan Single Cover Page Template

Take advantage of this ready-to-present cover page template to make your next marketing plan more savvy and attention-grabbing. Make your presentation lively and eye-soothing with this light theme PPT design. The professional typography of this cover page will make your marketing plan stand out and convey your message clearly. Get it now!

The Last Page!

The cover page sets the tone for the entire marketing plan and should be designed to grab the reader’s attention and provide a clear indication of what the plan is about. It should be visually appealing, well-designed, and consistent with the branding of the company. Our ready-to-use marketing plan cover page templates will be an ideal choice for you. Their customizable nature allows you to re-edit and present fresh every time without much effort.

Download these marketing plan cover page templates from the link above, or contact our presentation service team for more customized cover page templates.

FAQs on Marketing Plan Cover Page

1. how do you write a cover page for a marketing plan.

Here are some steps to follow when creating an eye-catching cover page for a marketing plan:

• Marketing plan title: It should be in the center with a larger font than the rest of the text. It needs to be clear and concise, indicating the gist of the marketing plan.
• Company logo: It helps identify the marketing plan as part of your marketing efforts.
• Date: The marketing plan creation date should be included on the cover page, especially if the submission has been on a different date.
• Names of key stakeholders: Including the names of the responsible persons and their positions for implementing the marketing plan helps maintain transparency and communication.
• Add an image: It makes the cover page visually appealing and draws the reader’s attention to the plan.
• Use consistent branding: Ensure that the design of the cover page is compatible with your company’s branding, using the same colors and font styles.
• Proofread: Before finalizing the cover page, proofread it to ensure there are no spelling or grammatical errors.

2. What is a cover page in a marketing plan?

A cover page in a marketing plan is the first page the reader sees when they open the document. It provides a snapshot of what the reader can expect in the plan. The cover page must include the following:

• A brief, descriptive title that summarizes the purpose and scope of the marketing plan.
• A company logo that signifies the marketing plan as part of the company’s marketing efforts.
• Date of the plan creation or update
• Names of key stakeholders and involved persons.
• Image or graphic (optional) to make the cover page attractive.

Related posts:

• Must Have Cover Sheet Templates for Memorable Business Documents! 
• Pivot Your Ideas With Our Top 10 Marketing Plan Google Slides Templates!
• 6 Approaches to Creating a One-Page Marketing Plan That Will Bring More Customers to Your Business
• [Updated 2023] Top 10 Sales Campaign Templates To Boost Revenue

Liked this blog? Please recommend us

Must-Have Proposal Cover Page Templates with Samples and Examples

Must-Have Report Cover Page Templates with Examples and Samples

Must-have Business Cover Page Template with Samples and Examples

Must-Have Project Cover Page Templates with Samples and Examples

Top 10 Marketing Plan Templates with Samples and Examples

Must Have Executive Summary Marketing Plan Templates with Samples and Examples

Our Top 20 One-Page Sales and Marketing Plan, Proposals, Executive Summaries and Pitches

Top 5 Marketing Plan Evaluation Example Templates With Samples

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

Digital revolution powerpoint presentation slides

Sales funnel results presentation layouts

3d men joinning circular jigsaw puzzles ppt graphics icons

Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

Future plan powerpoint template slide

Project Management Team Powerpoint Presentation Slides

Brand marketing powerpoint presentation slides

Launching a new service powerpoint presentation with slides go to market

Agenda powerpoint slide show

Four key metrics donut chart with percentage

Engineering and technology ppt inspiration example introduction continuous process improvement

Meet our team representing in circular format

How to Make a Custom Cover Page in Microsoft Word

Learn how to make your own cover pages in Microsoft Word and create eye-catching documents.

We are talking about first impressions here. So, let's take on the first thing our eyes fall on—the cover page. The instructions below show you how to make a cover page in Word that's attractive and professional?

Note: You can use our instructions to create a cover page design for your school assignment. Before you add a cover page to your assignment, however, check for any specific requirements with your instructor.

What Is a Cover Page?

There are a lot of things that go into a professional Microsoft Word document . The cover page is the very first page of your document. Its purpose right at the beginning is to give the reader the "Big Idea" about the document.

The why and wherefore is communicated through a specific title, the author name, date, a one-liner on the subject, and any other bit of important information that you think is important for the reader.

What Does a Plain Cover Page Look Like?

Microsoft Word is used for writing serious research documents and school essays. Most of them go with monochromatic and simple cover pages. often dictated by strict style guides like the Chicago Manual of Style. Other non-academic cover pages are more casual.

But what if you want to create a cover page in Word that's way cooler than vanilla? Even if you don't have the chops for it? Design your own cover page with the easy tools on Microsoft Word and save it as your own cover page template.

For an academic assignment, do check with your instructor before using a cover page.

How to Make an Attractive Cover Page

Microsoft Word makes it painless to create a business report cover page or a title page for an essay. The Microsoft Office suite comes with a few well-designed cover pages that you can re-purpose for your document. There's a good variety to choose from.

To make a cover page, follow these steps:

• Open a new Word document.
• Click on the Insert menu on the ribbon.
• The dropdown for Cover Page is the first feature you will spot on the menu (under Pages). Click on tiny arrow next to it and open the inbuilt gallery of templates.
• Pick one from the 16 pre-formatted templates and three more on Office.com.
• Select the one you like and click on it.

The cover page appears at the beginning of the document by default. But to place it in any other location, right-click on the cover page thumbnail in the gallery and select from the options given. Though, I am not sure why you would want to!

Customize Individual Fields

Click on each pre-formatted field (the square brackets) and the whole thing gets highlighted with a blue field label on top. Type in your version for the given field. The author name might appear by default if the Microsoft Office installation is in your name.

Place the common information in Quick Parts and you don't have to bother with typing them again and again.

Change the date fields with the dropdown arrow and select a date from a calendar. You can format all fields just like normal text.

You can easily edit graphical cover page elements like any other image. Just click on the graphic to display the Drawing Tools and Picture Tools menus on the Ribbon.

Change the Cover Page Design on the Fly

Customizing a pre-formatted cover page is a piece of cake. The templates consist of formatted controls and graphic boxes that come in different color themes. So, you can change any part of the template on the fly.

Notice a picture on the cover page template? Maybe, you would like to swap it out with a logo or another more appropriate image. Just right-click on the picture and click Change Picture in the context menu.

Changed your mind about the cover page design? While working on one cover page, you can change it for another cover page by selecting a new template from the dropdown. The new template retains the field entries.

Note: To replace a cover page created in an older version of Microsoft Word, you must delete the first cover page manually, and then add a new design from the cover page gallery.

Click on Save to finalize the cover page as a document.

If you would like to save the cover page for later use in another document, select the entire cover page.

Click on Insert > Cover Page > Save Selection to Cover Page Gallery . You can use the same menu to remove a selected cover page from the gallery.

How to Make a Cover Page in Microsoft Word

Word templates are a time-saving solution, but they don't allow your personality to shine through. To add a personal touch, you should put in a bit more effort and make a cover page from scratch and put some planning into it.

You have all the image editing tools in Microsoft Word at your disposal. When you can  design your own logo in Microsoft Word , a cover page is less of a chore. Borrow or steal ideas from the process.

The screenshot below displays a custom cover page I created in Microsoft Word from scratch. I used a few basic Shapes to create the design and formatted them with color.

Save Your Custom Template

Complete your cover page design on a fresh Microsoft Word document. Save this document as a Microsoft Word template ( File > Save As > Microsoft Word Template ) in a location of your choice.

Now, the next steps are about adding your own cover page to the default choices under the Insert menu. Follow these steps:

Press Ctrl + A to select the entire page.

Add these selections to the Quick Parts gallery. Go to Ribbon > Insert > Quick Parts (the Text Group). Select  Save Selection to Quick Part Gallery…  from the dropdown.

Enter the details in the dialog for a new Building Block . Building blocks are reusable Microsoft Word elements that you can add to any of the galleries available in Word. This is what the dialog box looks like:

• Name: Give the cover page a Name.
• Gallery: Choose "Cover Pages" from the dropdown.
• Category: Choose a category. For better organization, make a new category.
• Save in:  Save it in your template or in the building block. When saved as a building block, you can use it in any Word document without opening the template.

Click OK and close the Building Block dialog box. Go to the Insert menu and check your new cover page template.

Create Cover Pages With Style

A cover page is one of the best ways to stylize your document. But is it one of the more underused features of Microsoft Word ? A Microsoft Word document is often bland. Consider the merits:

• A cover page gives the reader a quick visual of the content inside.
• Save and re-use a generic company-wide cover page in the gallery.
• Convert a document with a cover page to PDF with one button and send it to any device.

Most of us don't commonly employ a cover page with a document. If you want to, try free Microsoft Word cover templates and see if they make your document more eye-catching. Then, you can start making your own designs for the front page of a document.

Word & Excel Templates

Printable Word and Excel Templates

Assignment Cover Pages

Assignment cover page is the first page of an assignment. When you hold an assignment, the first page that you will see is the cover page. It is also called the title page. An assignment cover page includes the name of the institution, the title of the assignment, the name of the student and student’s ID. The assignment cover page is helpful in identifying what the assignment is about and which student submitted it.

Many students submit assignments to instructors, and instructors are usually teaching more than one subject. Therefore, without an assignment cover page, it would be difficult for the instructor to manage and sort out different assignments.

When there is an assignment cover page, instructors can easily sort out the assignments and grade them. Even the students submitting multiple assignments on the same day could end up submitting the wrong assignment if the assignments didn’t have a cover page.

Another important reason for having assignment cover pages is that this is part of training students to submit work professionally. An assignment cover page shows professionalism in submitting work. When students are trained for professional work, they are better equipped at succeeding in their jobs. Thus, professors and instructors usually ask students to create cover pages for their assignments so that the students develop this habit early in their academic life.

The assignment cover page usually includes the name of the institution, title of the assignment, name of the student, student id, date of submission. In some cases, the title page may also mention the instructor name. Usually, the title page is not page numbered.

Some courses might also require the students to format the assignment cover pages using popular referencing styles. For example, there is a particular format to make an assignment cover page using APA or MLA referencing styles. In some cases, professors may also issue detailed instructions on how to format an assignment cover page. These instructions may include font style, font size, text color, page borders, and the information that must be stated on the cover page along with a particular order.

Cover pages are required in several situations:

• When submitting a project report
• When submitting a research proposal
• When submitting a dissertation
• When making a report that is longer than 2-3 pages
• When the assignment instructions require an assignment cover page
• When the professor is handling more than one subject and assignments may be erroneously sorted

Assignment cover pages are very useful and can be created in MS Word or Adobe. MS Word software allows pictures and text to be used on the cover page. Students may also use headers and footers, page borders and other features in MS Word to create a nice cover page. You can even use the popular heading styles given in MS Word.

If you do not have the time or energy to create a cover page, you may use cover pages available on our website. We offer editable cover page templates that you can easily download and customize. Browse through our specially designed assignment cover pages and save your time and effort.

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Published: January 04, 2024

Do you take a good, hard look at your team's marketing strategy every year?

You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan.

To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.

In this article, we're going to discuss:

• What a High-Level Marketing Plan Includes

How to Create a Marketing Plan

• Marketing Plan Templates You Can Use
• Simplified Marketing Plan Template
• Plus — Social Media Plan Templates

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

You're all set!

Click this link to access this resource at any time.

Fill out this form to access a free marketing plan template.

Marketing plan outline.

Download This Marketing Plan Outline for Free

The above marketing plan outline will help you create an effective plan that easily generates buy-in from stakeholders and effectively guides your marketing efforts.

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:

1. Business Summary

In a marketing plan, your business summary is exactly what it sounds like: a summary of the organization. It's essential to include this information so that all stakeholders, including your direct reports, learn about your company in detail before delving into the more strategic components of your plan.

Even if you’re presenting this plan to people who’ve been in the company for a while, it doesn’t hurt to get everyone on the same page.

Most business summaries include:

The company name

Where it's headquartered

Its mission statement

Our marketing plan outline also includes information on marketing leadership, which is especially helpful for companies with large marketing teams.

2. SWOT Analysis

Your marketing plan's business summary also includes a SWOT analysis , which covers your business's strengths, weaknesses, opportunities, and threats. It’s essential to include this information so you can create targeted strategies that help you capitalize on your strengths and improve upon your weaknesses.

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. I tend to revisit this section periodically, adjusting it as I discover more information about my own business and competition.

3. Business Initiatives

The business initiatives element of a marketing plan helps you segment the various goals of your department. Be careful not to include big-picture company initiatives, which you'd normally find in a business plan. This section should outline the projects that are specific to marketing. You'll also describe the goals of those projects and how those goals will be measured.

Every initiative should follow the SMART method for goal-making . They should be specific, measurable, attainable, relevant, and time-bound. For example, a broad goal might be something like, "Increase my Facebook following." But a SMART-ified version of this goal could be, "Increase my Facebook following by 30% by June." See the difference?

4. Customer Analysis

In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research . If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. Either way, try to do your research before synthesizing it in a shareable document like this one.

Ultimately, this element of your marketing plan will help you describe the industry you're selling to and your buyer persona . A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like:

Personal challenges

Triggering event

5. Competitor Analysis

Positioning

Market share

Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. Keep this part of your plan simple — your full competitive analysis should be done separately. Here are a few competitive analysis templates to get started.

6. Market Strategy

Your market strategy uses the information included in the above sections to describe how your company should approach the market. 

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. This helps me write targeted, effective descriptions of my strategies.

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion."

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”):

Physical Evidence

(You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials.

Here's a better way to think of this section: it should describe how much money the business has allotted the marketing team to pursue the initiatives and goals outlined in the elements above.

Depending on how many individual expenses you have, you should consider itemizing this budget by what specifically you'll spend your budget on. Example marketing expenses include:

Outsourcing costs to a marketing agency and/or other providers

Marketing software

Paid promotions

Events (those you'll host and/or attend)

Knowing the budget and doing analysis on the marketing channels you want to invest in, you should be able to come up with a plan for how much budget to invest in which tactics based on expected ROI. From there, you'll be able to come up with financial projections for the year. These won't be 100% accurate but can help with executive planning.

Remember: Your marketing plan only includes a summary of the costs. We recommend keeping a separate document or Excel sheet to help you calculate your budget much more effectively. Here’s a marketing budget template to get started .

8. Marketing Channels

Your marketing plan should also include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

If you publish (or intend to publish) on social media, this is the place to talk about it. Use the Marketing Channels section of your marketing plan to map out which social networks you want to launch a business page on, what you'll use this social network for, and how you'll measure your success on this network.

Part of this section's purpose is to prove to your superiors, both inside and outside the marketing department, that these channels will serve to grow the business.

Businesses with extensive social media presences might even consider elaborating on their social strategy in a separate social media plan template.

9. Marketing Technology

Last, but certainly not least, your marketing plan should include an overview of the tools you'll include in your marketing technology (MarTech) stack . These are the tools that will help you achieve the goals you outlined in the previous sections. Since all types of marketing software usually need a generous investment from your company’s leadership, it’s essential to connect them to a potential ROI for your business.

For each tool, describe what exactly you’ll use it for, and be sure that it’s a strategy that you’ve mentioned elsewhere. For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

• Conduct a situation analysis.
• Define your target audience.
• Write SMART goals.
• Analyze your tactics.
• Set your budget.

1. Conduct a situation analysis.

The first step I take when creating a marketing plan is conducting a SWOT analysis. It helps me uncover the strengths, weaknesses, opportunities, and threats facing my business.

Additionally, I need a good picture of the current market. How do I compare to my competitors? Doing a competitor analysis can help.

In doing so, I can identify the gaps (and opportunities) in a competitor's approach. What are they missing? What can I offer that'll give me a competitive advantage?

Answering questions like this should help you figure out what your customer wants, which brings us to step number two.

2. Define your target audience.

If your company already has buyer personas , this step might just mean you have to refine your current personas.

But if you don't have a buyer persona, you should create one. To do this, you might have to conduct market research.

Your buyer persona should include demographic information such as age, gender, and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?

Once you have this information written out, it'll help you define your goals, which brings us to step number three.

3. Write SMART goals.

My mother always used to tell me, "You can't go somewhere unless you have a road map." Now, for me, someone who's geographically challenged, that was literal advice.

However, it can also be applied metaphorically to marketing. You can't improve your ROI unless you know what your goals are.

After you've figured out your current situation and know your audience, you can begin to define your SMART goals .

SMART goals are specific, measurable, attainable, relevant, and time-bound. This means that all your goals should be specific and include a time frame for which you want to complete them.

For example, your goal could be to increase your Instagram followers by 15% in three months. Depending on your overall marketing goals, this should be relevant and attainable. Additionally, this goal is specific, measurable, and time-bound.

Before you start any tactic, you should write out your goals. Then, you can begin to analyze which tactics will help you achieve that goal. That brings us to step number four.

4. Analyze your tactics.

At this point, you've written down your goals based on your target audience and current situation.

Now, you have to figure out what tactics will help you achieve your goals. Plus, what are the right channels and action items to focus on?

For example, if your goal is to increase your Instagram followers by 15% in three months, your tactics might include hosting a giveaway, responding to every comment, and posting three times on Instagram per week.

Once you know your goals, brainstorming several tactics to achieve them should be easy. That said, you may not be able to pursue every tactic on your list (unless you have an unlimited budget, which, if so, jealous ) — which brings us to step number five.

5. Set your budget.

Before you can begin implementing any of the ideas that you've come up with in the steps above, you have to know your budget.

For example, your tactics might include social media advertising. However, if you don't have the budget for that, then you might not be able to achieve your goals.

While you're writing out your tactics, be sure to note an estimated budget. You can include the time it'll take to complete each tactic in addition to the assets you might need to purchase, such as ad space.

Now that you know how to create your marketing plan, let's dive into creating a marketing campaign outline that will help you reach the goals outlined plan.

Marketing Plan Timeline

Rolling out a new marketing plan is a big lift. To make sure things are running smoothly with all of your projects, you'll want to create a timeline that maps out when each project is happening.

A marketing plan timeline allows your team to view all projects, campaigns, events, and other related tasks in one place — along with their deadlines. This ensures everyone on your team knows what’s due, when it’s due, and what’s up next in the pipeline. Typically these plans cover marketing efforts for the entire year, but some companies may operate on a bi-annual or quarterly basis.

Once you’ve completed your analysis, research, and set goals, it’s time to set deadlines for your assignments. From new blog posts and content initiatives to product launches, everything will need a deadline. Take into account any holidays or events taking place over the course of the year.

While setting deadlines for the entire year may seem daunting, start by estimating how long you think each task will take and set a deadline accordingly. Track the time it actually takes for you to complete similar types of projects. Once you’ve completed a few of them, you’ll have a better idea of how long each takes and will be able to set more accurate deadlines.

For each project, you’ll want to build in time for:

• Brainstorming : This is the first phase where your idea comes to life in a project outline. Decide what you want to achieve and which stakeholders need to be involved to meet your goal. Set a due date and set up any necessary meetings.
• Planning : This can include determining the project’s scope, figuring out how much budget will be allocated for it, finalizing deadlines and who is working on each task. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).
• Execution : This third phase is all about your project launch. Decide on a date to launch and monitor the progress of the project. Set up a system for tracking metrics and KPIs.
• Analysis : In this final phase you will analyze all of your performance data to see whether or not your marketing efforts paid off. Did you meet your goals? Did you complete your projects on time and within budget?

All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot's tool , shared document, or project management tool.

One-Page Marketing Plan Template

As demonstrated above, a marketing plan can be a long document. When you want to share information with stakeholders or simply want an overview of your plan for quick reference, having a shorter version on hand can be helpful. A one-page marketing plan can be the solution, and we’ll discuss its elements below.

Include your company name, list the names of individuals responsible for enacting the different stages of your plan, and a brief mission statement.

2. Business Initiatives

3. Target Market

Outline your target audience(s) that your efforts will reach. You can include a brief overview of your industry and buyer personas.

This is an overview of the money you’ll spend to help you meet your marketing goals. Create a good estimate of how much you'll spend on each facet of your marketing program.

5. Marketing Channels

List the channels you’ll use to achieve your marketing goals. Describe why you're using each channel and what you want to accomplish so everyone is on the same page.

Free Marketing Plan Template [Word]

Now that you know what to include in your marketing plan, it's time to grab your marketing plan template and see how best to organize the six elements explained above. The following marketing plan template opens directly in Microsoft Word, so you can edit each section as you see fit:

Download your marketing plan template here .

Marketing campaign template.

Your marketing plan is a high-level view of the different marketing strategies you’ll use to meet your business objectives. A marketing campaign template is a focused plan that will help achieve those marketing goals.

A marketing campaign template should include the following key components:

• Goals and KPIs: Identify the end goal for each of the individual campaigns you’ll run and the metrics you will use to measure the results of your campaign when it ends. For example, conversion rates, sales, sign-ups, etc.
• Channels: Identify the different channels you’ll use to enact your marketing campaign to reach your audience. Maybe you run a social media campaign on Twitter to raise brand awareness or a direct mail campaign to notify your audience of upcoming sales.
• Budget : Identify the budget you’ll need to run your campaign and how it will be distributed, like the amount you’ll spend on creating content or ad placements in different areas. Having these numbers also helps you later on when you quantify the success of your campaign, like ROI.
• Content: Identify the type of content you’ll create and distribute during your campaigns—for example, blog posts , video ads, email newsletters, etc.
• Teams and DRIs: Identify the teams and people that will be part of enacting your marketing plan from start to finish, like those responsible for creating your marketing assets, budgets, or analyzing metrics once campaigns are complete.
• Design: Identify what your marketing campaigns will look like and how you’ll use design elements to attract your audience. It’s important to note that your design should directly relate to the purpose of your campaign.

Digital Marketing Plan Template

A digital marketing plan is similar to a marketing campaign plan, but, as the name suggests, it’s tailored to the campaigns that you run online. Let’s go over the key components of a digital marketing plan template to help you stay on track to meet your goals.

• Objectives: The goals for your digital marketing and what you’re hoping to accomplish, like driving more traffic to your website . Maybe you want to drive more traffic to your website, or
• Budget : Identify how much it will cost to run your digital marketing campaign and how the money will be distributed. For example, ad placement on different social media sites costs money, and so does creating your assets.
• Target audience: Which segments of your audience are you hoping to reach with this campaign? It’s essential to identify the audiences you want to reach with your digital marketing, as different channels house different audience segments.
• Channels: Identifies the channels that are central to your digital marketing campaign.
• Timeline: Explains the length of time your digital campaigns will run, from how long it should take to create your assets to the final day of the campaign.

Many people use social media in their digital campaigns, and below we’ll discuss some ideas you can use for inspiration.

Social Media Marketing Plan Templates

As your marketing department grows, so will your presence on social media. And as your social media presence grows, so will your need to measure, plan, and re-plan what types of content you want to publish across each network.

If you're looking for a way to deepen your social media marketing strategy — even further than the marketing plan template above — the following collection of social media marketing plan templates is perfect for you:

Download 10 social media reporting templates here .

In the above collection of marketing plan templates, you'll get to fill in the following contents (and more) to suit your company:

• Annual social media budget tracking
• Weekly social media themes
• Required social media image dimension key
• Pie chart on social media traffic sorted by platform
• Social media post calendar and publish time

Below, let's review the social media reporting templates, and what you'll find in each one.

1. Social Media Questions

This template lists out questions to help you decide which social media management platform you should use.

What We Like

Once you know what social media tactics you're going to implement in your marketing plan, it's time to figure out what channels are right for you. This template will help you do that.

2. Facebook Live Schedule

If Facebook Live is one of the marketing tactics in your plan, this template will help you design an editorial calendar. With this template, you can organize what Facebook live's you want to do and when.

Once you've decided on dates, you can color-code your FB calendar and coordinate with your editorial calendar so everyone can see what lives are running in relation to other campaigns.

3. Instagram Post Log

Are you going to begin using Instagram regularly? Do you want to increase your following? With this template, you can organize your Instagram posts, so everyone on your team knows what posts are going live and when.

This is more than just a content calendar. You can use this doc to collaborate with your team on messaging, landing pages linked in your bio, and campaign rollouts.

4. Paid Social Media Template

With this template, you can organize your annual and monthly budget for your paid social media calendar.

With this spreadsheet, all you need to do is plug in your numbers and the formulas will do the works for you. I recommend using this in conjunction with your marketing plan budget to make sure you are not overspending and funds are allocated appropriately.

5. Social Media Audit

Conducting a social media audit? You can use this template to help you gather the right analytics. Tracking the results of your marketing efforts is key to determining ROI.

Use this template to track each of your campaigns to determine what worked and what didn't. From there, you can allocate funds for the strategies that deliver the results you want.

6. Social Media Editorial Calendar

With this template, you can organize your social media editorial calendar. For example, you can include social media posts for each platform, so your team knows what's going live on any given day.

This calendar makes it easy to track activity across every social media platform, since each platform is assigned a specific color. 

7. Social Media Image Sizes

With this template, your team can have the latest social media image sizes handy. This template includes image sizes for all major social media platforms, including Facebook, Instagram, and Twitter.

Having a resource like this readily available for your team ensures that everyone is on the same page regarding image sizes and prevents delays.

8. Social Media Marketing Proposal

With this template, you can create an entire social media marketing proposal. This will outline the social media goals, the scope of the work, and the tactics that you plan to implement.

This proposal functions as more of a deep dive into the marketing channel section of your marketing plan. It's relatively straightforward and contains all the essential sections of a proposal.

9. Social Media Reporting Template

With this template, you'll gain access to a slide deck that includes templates for social media reporting.

If you plan to implement social media in your marketing plan, these reporting templates can help you track your progress. If using the social media audit above, you can add all of your data here once it's been collected.

10. Hashtag Holidays

If you're going to lean into social media in your marketing plan, you can use hashtag holidays to generate ideas.

These holidays are a great way to fill out your social media publishing schedule. With this template, you'll get a list of all the hashtag holidays for the year. Once you've come up with content ideas, you can add them to your social media calendar.

Simple Marketing Plan Template

Of course, this type of planning takes a lot of time and effort. So if you're strapped for time before the holidays, give our new Marketing Plan Generator a try.

This tool simplifies yearly planning by asking prompted questions to help guide your process. You’ll be asked to input information about:

Try our free Marketing Plan Generator here .

• Your annual marketing mission statement, which is what your marketing is focused on for the year.
• The strategy that you’ll take with your marketing throughout the year to accomplish your marketing goals.
• Three main marketing initiatives that you’ll focus on during the year (i.e., brand awareness or building a high-quality pipeline) metrics you’ll use to measure your success.
• Your target goals for those marketing initiatives like generating 100 leads per week.
• Marketing initiatives that are not aligned with your current strategy to stay focused on your goals and activities that will help you be successful.

Once you input all information, the tool will spit out a table (as shown in the image below) that you can use to guide your processes.

Pro Tip: If the tool doesn't work, clear your browser's cache or access it in incognito mode.

Start the Marketing Planning Process Today

The best way to set up your marketing plan for the year is to start with quick wins first, that way you can ramp up fast and set yourself (and your team) up to hit more challenging goals and take on more sophisticated projects by Q4. So, what do you say? Are you ready to give it a spin?

Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

9 Pivotal Marketing Trends to Watch in 2024, According to Experts

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Diving Deep Into Marketing in Construction (My Takeaways)

11 Recommendations for Marketers in 2024 [New Data]

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]

Everything You Need to Know About Webinar Marketing

7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

50 Small Business Marketing Ideas for 2024

How Luxury Brands Market and What You Can Learn

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Cover Page Marketing Plan Template

Download this Cover Page Marketing Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Feel free to download our Cover Page Marketing Plan Template and apply a bit of presentation to your document. This sample is accented with a simple yet appealing graphic design, colored in a subtle yellow shade. And for your convenience, all elements of our template are 100% customizable. Download today for Apple Pages, Google Docs, or Microsoft Word.

COVER PAGE MARKETING PLAN

Executive summary.

• Business idea/opportunity
• Product/service description - Target Customer Problem and Your Solution/s
• Short- and long-term goals - How much service/product do you want to sell/market?
• Differentiation from competitors - What defines the business? What is unique about it?
• Company overview your management team and their prior experience. How do they contribute to the success of the business?
• The financial outlook for the business. If you’re using the business plan for financing purposes, explain exactly how much money you want, how you will use it, and how that will make your business more profitable. 

COMPANY OVERVIEW

Mission Statement: This is the reason why the company exists. 

Philosophy: [Company] culture and philosophy

Vision: [Companies Vision]

Outlook: Based on the market trends, this details the financial outlook of the business.

Type of Industry: [Type of Industry your Company Belongs]

Business Structure: [Structure of your Companies Business] 

Ownership: Business structure, [Name of owner]

PRODUCTS AND SERVICES

Product/Service Description: Description of the product or service being offered

Value Proposition: This is the company’s edge over its competitors.

Pricing Strategy: Description of the pricing strategy utilized by the company to attract its target market. 

MARKETING ANALYSIS

A brief overview of industry and market trends.

Market Segmentation:

A quick summary of the company’s target market and the marketing strategies it will use for each type of market.

Target Market Segmentation Strategy:

Briefly describe the target market for this business and provide an overview of the marketing strategies that will be employed for each market.

STRATEGY AND IMPLEMENTATION

Target Market Strategy:

A summary of the marketing strategies for the target market.

Competitive Edge:

An eye chart of the company’s SWOT against its two biggest competitors.

Sales Strategy and Forecast:

Outline the strategies to be used for selling the product or service to the market along with a forecast of its sales for a target year.

Marketing Strategy:

Provide a concise summary of the marketing strategy. Focus on the major activities and milestones

MANAGEMENT AND PERSONNEL

Provide a background on the organizational structure and the members of the executive team. Create an organizational chart as necessary.

FINANCIAL PLAN

A quick overview of the contents of the financial plan and examples of a break-even analysis, profit and loss, balance sheet, and cash flow projections

Already a premium member?  Sign in

You may also like