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Marketing Expert Cover Letter Example

Writing a cover letter can be a challenging task, especially when applying for a role as a marketing expert. Crafting a quality cover letter is essential if you want to stand out from other applicants and secure an interview. To help you prepare the perfect cover letter, this guide will provide tips for writing an effective cover letter and an example of a marketing expert cover letter.

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Marketing Expert Cover Letter Sample

Dear [Hiring Manager],

I am writing to express my interest in the position of Marketing Expert for [Company Name]. As a highly driven and dedicated marketing professional with more than 10 years of experience in the industry, I have the knowledge and experience necessary to make a valuable contribution to your team.

Throughout my career, I have developed and implemented innovative campaigns to help companies increase sales and brand awareness. I have a proven track record of success in both traditional and digital marketing, with a special focus on social media. My experience has enabled me to create engaging content to drive ROI and organic growth.

In addition to my hands- on experience in the industry, I have a Bachelor’s degree in marketing and am proficient in a variety of marketing platforms, such as Google Ads, Hootsuite, and Adobe Creative Suite. I am also a creative problem solver and enjoy working with a team to create high- impact marketing solutions.

I am confident that my combination of expertise and enthusiasm for the industry makes me an ideal candidate for this position. I look forward to discussing my qualifications in more detail and thank you for your time and consideration.

[Your Name]

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What should a Marketing Expert cover letter include?

A marketing expert cover letter should include details about the applicant’s experience, aptitude, and abilities that make them a great candidate for the position. It should emphasize any special skills the applicant has that are relevant to the job, including experience with marketing campaigns, analytics tools, budgeting, and customer relations. The letter should also showcase the applicant’s creativity, innovative thinking, and ability to think outside the box.

The cover letter should also include the applicant’s enthusiasm for the job and their eagerness to work on the company’s marketing team. It should also demonstrate the applicant’s knowledge of the company’s marketing strategies and objectives and explain how their skills and experience could contribute to achieving them. Additionally, the cover letter should provide a brief summary of the applicant’s career history and include contact information.

Marketing Expert Cover Letter Writing Tips

A tailored and well- crafted cover letter is a valuable part of your job search. A marketing expert cover letter is your opportunity to introduce yourself to a potential employer and explain why you’re the best person for the job. Here are some tips to help you write an effective marketing expert cover letter:

• Understand the position: Before you begin writing, review the job posting carefully and make sure you understand the expectations of the role.
• Research the company: Learn about the company and the industry, and include this information in your cover letter. Showing that you’ve done your research and have a good understanding of the company and its products will demonstrate your commitment and enthusiasm for the role.
• Highlight relevant experience: Focus on your marketing experience, and explain how your experience can add value. Make sure to include any awards or accolades you have achieved in your career and any industry certifications you possess.
• Show your creative skills: Demonstrate your creative capabilities by giving examples of successful campaigns you’ve created or worked on. Showcase your problem- solving skills and ability to think outside the box.
• Be concise: Keep your cover letter concise and to the point. Avoid rambling and focus on the most relevant information.
• Proofread: Make sure to proofread your cover letter for any errors or typos. It’s important to make a good first impression and ensure that any information you provide is accurate.

By following these tips, you can write an effective cover letter that will help you stand out from the crowd and make a good impression on a potential employer.

Common mistakes to avoid when writing Marketing Expert Cover letter

Writing a marketing expert cover letter can be a daunting task, but with a few tips you can make sure your cover letter stands out and does the job it is meant to. Here are some common mistakes to avoid when writing a marketing expert cover letter:

• Not Tailoring the Cover Letter to the Job: It is essential to tailor your cover letter to the job you are applying for. Use the job description to figure out what the employer is looking for and make sure to emphasize those skills in your cover letter.
• Not Showcasing Your Technical Expertise: As a marketing expert, you have a lot of technical skills that can help you stand out. Be sure to highlight your technical expertise in your cover letter, as this is what employers are looking for.
• Not Showcasing Your Creativity: Another important aspect of a successful marketing expert cover letter is showcasing your creativity. Employers want to see that you have a creative approach to marketing and can come up with innovative solutions.
• Not Showcasing Your Experience: It is also important to showcase your experience in the field. Make sure to include any relevant industry experience you have and how it can help you succeed at the job.
• Not Proofreading: Make sure to read over your cover letter and proofread it for any errors before submitting. This is an important step and can make a big difference in the impression you make on employers.

Key takeaways

Writing a marketing expert cover letter can be a daunting task, but it doesn’t have to be. Here are a few key takeaways to keep in mind when crafting your cover letter:

• Personalize your cover letter: A good cover letter should be tailored to the specific job you’re applying for. This means researching the company and its goals to ensure you’re a good fit.
• Showcase your expertise: Use your cover letter to demonstrate your understanding of the industry and the job. Include examples of successful campaigns or strategies you’ve implemented in the past.
• Keep it professional: A cover letter is a formal document, so be sure to keep your language professional and free from typos or grammatical errors.
• Be concise: A cover letter should be short and to the point, so avoid long- winded sentences or excessive details. Focus on highlighting the most relevant qualifications and experiences.
• Follow up: After sending your cover letter, follow up with the hiring manager to demonstrate your enthusiasm and to make sure they received your application.

By following these tips, you can create an effective and impressive marketing expert cover letter that will help you stand out from the competition.

Frequently Asked Questions

1. how do i write a cover letter for an marketing expert job with no experience.

Writing a cover letter for a marketing expert job with no experience can be intimidating. However, there are a few key points to keep in mind that can help you make a great impression. First, be sure to carefully review the job description and highlight any relevant skills or experiences that you possess. Even if you have no formal marketing experience, you may have taken classes or have knowledge in a related field, such as advertising or communication. Additionally, think of any accomplishments you have made in other work, such as planning successful events or managing campaigns. Finally, use your cover letter to demonstrate your enthusiasm and passion for the job. Show what you can bring to the table and explain how you would contribute to the success of the team.

2. How do I write a cover letter for an Marketing Expert job experience?

When writing a cover letter for a marketing expert job with experience, you should focus on the qualifications, skills, and experiences that make you the ideal candidate for the position. Begin by demonstrating your understanding of the role and providing concrete examples of how your background and experiences make you the ideal fit for the role. Additionally, be sure to include specific examples of results you achieved in previous experiences, such as launching successful campaigns or managing multiple projects. Additionally, focus on what makes you stand out from other applicants. Talk about how your unique skills, experiences, and qualifications make you the best candidate and explain how they will contribute to the success of the team.

3. How can I highlight my accomplishments in Marketing Expert cover letter?

Highlighting your accomplishments in a marketing expert cover letter is a great way to demonstrate your value and stand out from other applicants. When discussing your accomplishments, be sure to provide concrete examples and detail the results you achieved. Additionally, explain how you achieved those results, such as by leveraging data or by employing innovative strategies.

It’s also important to make sure that your cover letter reads like a story. Start out by introducing yourself and mentioning your current role, then explain how your skills and experiences make you a great fit for the job you’re applying for. Don’t forget to include any relevant awards, certifications, or other professional accomplishments that demonstrate your commitment and success in the marketing industry.

Finally, make sure to express your enthusiasm for the position and why you think you’re the best candidate for the job.

My name is [Name], and I am currently working as a [Role] at [Company]. My experience in the marketing industry has provided me with a wide range of skills, including the ability to develop creative strategies to reach target audiences, create compelling content, and leverage digital and print media to drive brand awareness. Additionally, I have extensive experience in graphic design, social media management, and analytics.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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Marketing Specialist Cover Letter Template

Enhance your career prospects & learn creative tricks to use in your next cover letter with this expertly drafted Marketing Specialist cover letter template. Copy and paste this cover letter example as it is or revise it in our online cover letter creator.

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Marketing Specialist Cover Letter Template (Full Text Version)

Carina lopes.

Dear Hiring Managers,

Performance-driven and detail-oriented, I am a hard-working marketing professional with a Marketing and Communications degree from the Xavier University and more than four years of extensive industry experience. Offering a proven track record of success and extraordinary achievements, I am pleased to be applying for the Marketing Specialist job at Prestyy, Inc. as I believe that, if given the opportunity, I would become a great addition to your team.

Having a deep passion for social media, I am especially skilled in development and implementation of online promotional campaigns and creation and management of original content for digital channels. While working as an Online Marketing Specialist at Workfront, Inc., I was not only in charge of all elements of online marketing, local and global but I also analyzed collected data and web metrics and pro-actively participated in team meetings with company managers and executives. What's more, I was part of a team that achieved to increase the company's Facebook fanbase by 300% and the number of subscribers on YouTube by 150% in within just one year and for this accomplishment, we were recognized as the top achieving team within the organization.

Furthermore, I am a creative Certified SEO Professional Expert Consultant possessing well-developed communication and multitasking skills and the significant ability to work and function independently or in team environments. I excel at completing detailed reports, coordinating affiliate programs, and creating new advertising strategies. Last but not least, I am a native Portuguese speaker with a proficiency in Spanish and English. I would welcome the opportunity to discuss the role further.

Thank you for your consideration and I look forward to hearing back from you soon.

Kind regards,

Carina Lopes

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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7 Expert Cover Letter Tips to Get the Job

Published: June 12, 2018

Here’s a hard truth: your cover letter might have almost no impact on whether or not you get hired. A hiring manager might gloss over it, or not bother reading it at all.

But under certain circumstances when a recruiter is unsure if she wants to move forward with you, it counts big-time.

Madeline Mann, Director of People Operations at Gem HQ, says cover letters are crucial if you’re applying for a position at a small-to-medium company: “For us little guys -- the companies who hire dozens instead of hundreds; the start-ups looking to change the world with team members who are equal parts talented and passionate; the tribes where each new person immediately sends ripples through the culture -- we read every cover letter, and make our interview decisions based on them.”

Even if you’re applying for a position at a larger corporation, writing a cover letter is still important. Our recruiters at HubSpot have said they often use cover letters when they’re on the fence about a candidate. They use the cover letter to decide if they’ll move forward.

Claire McCarthy, a recruiter at HubSpot, says a cover letter is, “your opportunity to showcase your business acumen and written communication skills. Cover letters can just as much disqualify you as a candidate as they can sway me to move you forward.”

At the very least, as Jodi Glickman, a communications expert and author of Great on the Job , points out : “Not sending a cover letter is a sign of laziness. It’s akin to making spelling and grammar mistakes in your resume. You just don’t do it.”

Ultimately, a cover letter differentiates you from other candidates beyond the content of your resume. It can prove your enthusiasm for a company, showcase how well you’ll fit into the culture, or explain gaps in your resume.

But that’s only if you write a good cover letter. Otherwise, the cover letter wastes your time, and the hiring manager’s time. To ensure your cover letter demonstrates exactly why you’re an exceptional fit, we’ve compiled powerful tips from experts in the recruiting and career development field.

1. Address the hiring manager personally.

Claire McCarthy, a recruiter at HubSpot, says, “Specificity is key. I can spot a generic ‘fill in the blank with company name’ cover letter from a mile away.” That specificity should start early, with an appropriately addressed letter, which says, “To [Hiring Manager’s Name].”

Here are a few ways to find out who is hiring for a certain position:

• Reach out to any contacts you have at the company and see if they can tell you.
• Email or call the company, and ask who is hiring for position X.
• Do some sleuthing on LinkedIn or Google. Type in [hiring manager + company X] and see what you find.

At the very least, you’ll want to address “The Hiring Team” instead of “To whom it may concern.”

These little touches go a long way towards proving you’ve put genuine effort into this cover letter, and aren’t simply sending out generic ones to every company you find online.

2. Stand out from the start, and don’t fall back on a generic introduction.

John Lees, a UK-based career strategist and author of Knockout CV, told Harvard Business Review : “People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste of text.”

Your cover letter introduction is your one shot to capture the hiring manager’s attention and ensure they don’t throw it away. No pressure, right?

Claire McCarthy seconds Lees’ point, explaining that as a recruiter, she already knows you want the job -- it’s why you applied, isn’t it? She urges candidates to instead use the introduction as space to explain why you’re qualified.

Start off by saying something direct, dynamic, and persuasive. Lees suggests saying something like this: “Before you read any further, let me draw your attention to two reasons why you might want to hire me …” See? This sentence sets you up to share critical information the recruiter needs to read early on.

The exact contents of your introduction will vary depending on what you know of the company culture: a tech start-up, for instance, could invite a more candid or creative introduction, whereas a financial position probably deserves more stiff professionalism. You’ll need to do your research to ensure your tone fits their brand.

3. Address gaps in your resume -- or risk seeming suspicious.

No one has a completely linear career path. Most employers won't fault you for having career setbacks or gaps, but it’ll look suspicious if you’ve got a full six-months unemployment on your resume and can't explain it.

Bart Turczynski, a career expert and editor for Uptowork.com, suggests using your cover letter as a chance to fill in those gaps in your resume that could otherwise raise an eyebrow.

Turczynski says, “use the cover letter to share what you did during that gap time. Think of any courses, [or] workshops you might have attended in that period.”

It’s likely if you don’t address it, a recruiter is going to be skeptical of your work ethic. It’s important you explain what you learned or how you pursued professional growth during an unemployment period. If you took off time to travel after college, you don’t have to hide it -- own up to your own life story and explain how the opportunity to travel positioned you to be more successful, long-term.

4. Answer the three critical questions a hiring manager might ask herself.

Jenny Foss, Founder and CEO of JobJenny.com, writes three questions hiring managers will be looking to answer when they read cover letters:

• Can he or she do this job?
• Do we like him or her?
• Do we think he or she is going to fit around here?

Your resume partially answers the first question, but it doesn’t answer the second or third. When you’re up against plenty of people with similar skill sets, your cover letter needs to convince the hiring manager you’ll be the better fit than the rest of the pile.

First, do extensive research on the company's culture. In your cover letter, you want to try to match their tone -- do they come across as goofy, relaxed, fast-paced, or conservative?

For instance, if the company seems incredibly results-driven from their About Us page, you might adjust your tone to reflect how focused and disciplined you are, with points like, “Over the past year as digital marketing manager at Company A, I’ve generated $30k+ in revenue, increased organic traffic to our blog by 14% …”

However, if the company seems more playful and relaxed, you might use a tone that sounds similarly fun-loving (check out 8 Impressive Ways to Start a Cover Letter, with Examples for some ideas).

Answering Foss’s question two -- whether you’re likeable -- is harder to address. It’s often difficult to come across as likeable through digital correspondence, but you want to be authentic and use friendly and respectful phrases.

For instance, you could convey a general good-naturedness via email correspondence, with phrases such as, “At your earliest convenience,” “Have a great weekend” and, “I look forward to hearing from you,” etc. Stay clear of sounding pushy or frustrated, and remain humble by focusing on past achievements (“I’m a fast learner … I got two promotions in seven months”), rather than sounding boisterous (“I’ve always been smart.”).

5. Don’t waste time repeating the contents of your resume.

Wasting a recruiter’s time by repeating information already on your resume is an easy way to lose their interest -- plus, it’s depleting space you could be using to convince them you’re the most qualified candidate.

Vicki Salemi , a Monster career expert, says, “Recruiters are looking for a cover letter that highlights your professional achievements, like the fact that you got promoted two times in three years, you earned a coveted award within your industry and/or you possess a unique skill set. Think of it as a ‘best-of’ roundup of your career so far.”

Notice Salemi mentioned professional achievements such as promotions or awards: while those achievements might be listed on your resume, they aren’t explained or highlighted. Use your cover letter as a chance to explain more in-depth.

For instance, your resume might say “Event planner, Two years”. But your cover letter could take it a step further: “I dealt with the nuts and bolts of the event planning process, and I have increased my leadership skills and my teamwork skills exponentially. I increased event retention and was recognized as the ‘event planner of the year’ at my company.”

See? Your cover letter lets you provide critical background details about your experiences, showcasing how you’ve learned and grown from past roles.

6. Prove your values and passions align with the company’s.

Passion is a major indicator of success, as well as long-term company loyalty. It’s often challenging to display passion in the rigid format of a resume, so your cover letter is a good opportunity to show your excitement for the position.

Madeline Mann , Director of People Operations at Gem HQ, says: “The other important ‘why’ in the cover letter is, ‘Why this company?’ It is a huge bonus in the cover letter if there is any mention of geeking out on our technology, cultural tenets, or our mission. These candidates are the ones who understand, at least on a basic level, what we are building and why it is important, and are enthusiastic about it. This gives them an edge because our small start up runs on passion and thirst for knowledge -- if you don't get excited about complex bleeding edge technology then you won't have nearly as much fun as everyone else.”

The easiest way to prove your ability to do a good job, apart from writing a list of skills, is to show recruiters you understand the company’s bottom line and crave the opportunity to help drive success. This is more convincing if your values align with the company’s, or if you care deeply about the company’s overarching goals.

7. End with your elevator pitch.

To write your closing statement, Claire McCarthy recommends thinking of yourself as a lawyer: “You're making a case as to why you are a qualified candidate for this position, and why the recruiter should move you forward. What's your value prop? What will you bring to the table, and what's going to set you apart from the pack?”

This is your chance to dig into skills or experiences that might not be obvious from your resume. With your closing statement, you want to speak confidently about how you envision your future at the company and in the position to which you’re applying. This is an opportunity to paint a picture to show the recruiter the connection between your past success at Company Y and your likely future success at her company.

Be blunt. Claire recommends saying something like this: "As the most junior rep at my Boston-based company, I worked West Coast hours and hit 125% of my annual quota in 2017, and plan to take this track record of success, and commitment to my craft to Company X’s sales team."

Essentially, your closing statement should be your elevator pitch for why you’re best suited for the role. Take all your prior experiences and relate them in a convincing argument for how you’ll succeed next.

Don't forget to share this post!

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7 Digital Marketing Specialist Cover Letter Examples

Digital Marketing Specialists excel at creating engaging online content that captures attention and drives action, seamlessly blending creativity with strategy. Similarly, your cover letter is your chance to create a captivating narrative that showcases your skills, experiences, and passion for digital marketing. In this guide, we'll delve into the best cover letter examples for Digital Marketing Specialists, helping you to craft a narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Digital Marketing Specialist cover letter is by grabbing the reader's attention with a compelling introduction. This could be a brief highlight of your most impressive achievement in digital marketing, or a mention of a significant project you've led. Make sure to customize it to the job you're applying for, showing that you understand the company's needs and how your skills and experience can meet them. For example, "As a Digital Marketing Specialist who increased web traffic by 40% for a previous employer, I'm excited about the opportunity to bring my SEO and content marketing skills to [Company Name]."

Digital Marketing Specialists should end a cover letter by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further discussion. It's important to reiterate how your digital marketing skills can benefit the company. For example, you might say, "I am excited about the opportunity to apply my expertise in SEO and content marketing to drive growth at your company. I look forward to the possibility of discussing how my digital marketing strategies can contribute to your team's objectives." Always thank the reader for their time and consideration. It's also crucial to include a professional closing, such as "Sincerely" or "Best regards," followed by your full name. Remember, the ending of your cover letter should leave a lasting impression, showcasing your passion for digital marketing and your potential value to the company.

A cover letter for a Digital Marketing Specialist should ideally be about one page long. This length is sufficient to concisely present your skills, experiences, and your understanding of the role without overwhelming the hiring manager with too much information. In terms of word count, aim for 300-500 words. In the digital marketing field, being able to communicate effectively and concisely is crucial. Your cover letter is a great opportunity to demonstrate these skills. It's important to keep your content focused on how your digital marketing skills, experiences, and achievements align with the job requirements. Remember, the goal is to pique the employer's interest so they want to learn more about you in an interview.

Writing a cover letter with no experience as a Digital Marketing Specialist can seem challenging, but it's all about showcasing your transferable skills, eagerness to learn, and passion for the industry. Here's how you can approach it: 1. Research: Understand the role of a Digital Marketing Specialist and the skills required. This will help you identify any transferable skills you may have from your past experiences. 2. Introduction: Start your cover letter by introducing yourself and expressing your interest in the role. Mention where you found the job posting and why you are interested in the position. 3. Highlight Transferable Skills: Even if you don't have direct experience, you may have transferable skills from other jobs, internships, or academic projects. These could include skills like content creation, SEO, data analysis, social media management, etc. Provide examples of how you've used these skills in the past. 4. Show Passion and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your passion for digital marketing and your willingness to learn new skills. You can mention any relevant courses, certifications, or self-learning initiatives you've undertaken. 5. Knowledge about the Company: Show that you've done your homework about the company. Mention any recent campaigns or projects they've done that you admire. This shows your interest and initiative. 6. Conclusion: Conclude by reiterating your interest in the role and your eagerness to contribute to the company's digital marketing efforts. Thank the employer for considering your application and express your hope for further discussion. 7. Professionalism: Keep your tone professional and your content concise. Proofread your letter for any grammatical errors or typos. Remember, everyone starts somewhere. Your enthusiasm and willingness to learn can often make up for a lack of direct experience. Good luck!

Related Cover Letters for Digital Marketing Specialists

Digital marketing manager cover letter.

Content Manager Cover Letter

Social Media Manager Cover Letter

SEO Manager Cover Letter

Email Marketing Cover Letter

Advertising Cover Letter

Digital Marketing Specialist Intern Cover Letter

Entry Level Digital Marketing Specialist Cover Letter

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Professional Content Marketing Cover Letter Examples for 2024

Your content marketing cover letter must capture the essence of your storytelling skills. Demonstrate your ability to engage an audience from the very first line. Highlight your understanding of brand voice and strategic content placement. Show me that you can not only create compelling content but also drive measurable results.

Cover Letter Guide

Content Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Content Marketing Cover Letter

Key Takeaways

Crafting a content marketing cover letter can be daunting, especially when you realize it's a crucial piece almost as an afterthought during job applications. Unlike your resume, your cover letter is your storytelling canvas: it's where your biggest professional triumph takes center stage, offering a glimpse into your journey. To stand out, skip the clichés and keep it succinct—formal yet personal, all within one page. Ready to get that interview? Let's dive into making your cover letter resonate.

• Create a content marketing cover letter to persuade the recruiters you're the best candidate for the role;
• Use industry-leading content marketing cover letter templates and examples to save time;
• Dedicate your content marketing cover letter space to your best achievement;
• Make sure your content marketing cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your content marketing cover letter will be ready for you to (tweak and) submit for your dream job.

If the content marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Content Marketing resume guide and example
• Social Media Intern cover letter example
• Email Marketing Manager cover letter example
• Internal Communications cover letter example
• Brand Marketing cover letter example
• Media Manager cover letter example
• Brand Ambassador cover letter example
• Ecommerce Marketing cover letter example
• Analytics Manager cover letter example
• Social Media Marketing cover letter example
• PPC Specialist cover letter example

Content Marketing cover letter example

Carla Jensen

Los Angeles, CA

+1-(234)-555-1234

[email protected]

• Emphasize relevant expertise and achievements, such as managing a high volume of content and being recognized among the top in the field, to demonstrate the capacity to handle the role and add value to the organization.
• Align personal success with the company's mission and goals, making it clear how one's experience directly relates to the company's objectives in the digital learning space.
• Showcase results-oriented successes, for example, the statistical increases in user engagement and expedited customer journeys, to emphasize a data-driven approach and the potential impact on the business.
• Include a call to action, inviting the hiring manager to initiate an interview, to proactively move forward in the application process.

What should your content marketing cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your content marketing cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your content marketing cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and content marketing cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your content marketing cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a content marketing cover letter

• Header: The header should contain your contact information, the date, and the employer's details because it ensures your cover letter is addressed correctly and can be filed or referred to easily by the recruiter.
• Opening Greeting: A personalized greeting addressing the hiring manager by name creates a direct connection and shows you've done your research, indicating a genuine interest in the company.
• Introduction: This is where you introduce yourself and state the content marketing position you're applying for, capturing the recruiter's attention by briefly highlighting your most relevant skills and passion for content creation.
• Body (Evidence of Skills and Experience): Use this section to delve into your previous content marketing achievements with specific examples and metrics, showing the recruiter your ability to create and execute successful content strategies that align with their needs.
• Closing Paragraph and Call-to-Action: Use the closing to reiterate your enthusiasm for the role, how you could contribute to the company, and to respectfully request the opportunity for an interview, while thanking the reader for their time and consideration.

Key qualities recruiters search for in a candidate’s cover letter

• Strong writing and editing skills: Essential for creating compelling and error-free content that engages the target audience.
• SEO and digital marketing expertise: To ensure content is optimized for search engines, enhancing online visibility and driving traffic.
• Creativity and storytelling ability: To craft unique and memorable content that resonates with readers and stands out in a crowded market.
• Data-driven approach: Ability to analyze performance metrics and adapt content strategies based on measurable outcomes and KPIs.
• Understanding of target audience and buyer personas: To tailor content effectively to the needs and interests of specific demographic groups.
• Project management and organizational skills: To manage multiple content initiatives simultaneously, ensuring timely delivery and consistency across platforms.

How to greet recruiters in your content marketing cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your content marketing cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Name of the Hiring Manager],
• Dear [Name of the Team or Department],
• Dear [Full Name],
• Dear [Mr./Mrs./Ms./Dr. Last Name],
• Dear Search Committee,

What to include in those first two sentences, or your content marketing cover letter introduction

Have you ever wondered what the best way is to present your profile in the content marketing cover letter introduction ?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their content marketing cover letter by:

• congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
• aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.

What to write in the body of your content marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your content marketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your content marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Ending your content marketing cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your content marketing cover letter ending .

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

Is it beneficial to mention that you have no experience in your content marketing cover letter?

Lacking professional experience isn't the end of the world for your content marketing cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Turning your content marketing cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your content marketing cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your content marketing cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your content marketing cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Cover letter examples by industry

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