aquaponics business plan worksheet xls

Aquaponics Business Plan Template

Written by Dave Lavinsky

Aquaponics Business Plan

You’ve come to the right place to create your Aquaponics business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Aquaponics businesses.

Below is a template to help you create each section of your Aquaponics business plan.

Executive Summary

Business overview.

Growing Green Aquaponics is a startup aquaponics farm located in Salem, Oregon. The company is founded by Bob Hall, an experienced horticulturist who has gained valuable knowledge on how to grow food using aquaponics during the past ten years while working at Healthy Grown Aquaponics. Now that Bob has experienced managing an aquaponics farm, he is ready to start his own company, Growing Green Aquaponics. Bob is confident that his aquaponics skills, combined with his understanding of business management, will enable him to run a profitable aquaponics company of his own. Bob is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of commercial aquaponics farming – sales and marketing, crop production, greenhouse management, fish farm management, budgeting, purchasing, financial reporting, system maintenance, and customer relations.

Growing Green Aquaponics will provide a wide selection of produce for grocery stores, restaurants, and individual consumers. Growing Green will be the go-to aquaponics farm in Salem for fresh produce available all year round. The company will be the ultimate choice for customer service while offering the best produce prices in the area.

Product Offering

The following are the products that Growing Green Aquaponics will grow and sell:

Customer Focus

Growing Green Aquaponics will target B2B customers in Salem such as local grocers, specialty food stores, and restaurants. The company will also target D2C customers including farmers market shoppers and customers who come directly to the farm to purchase produce. No matter the customer, Growing Green Aquaponics will deliver the best communication, service, and the freshest produce.

Management Team

Growing Green Aquaponics will be owned and operated by Bob Hall. Bob is a graduate of Oregon University with a degree in Horticulture. He has over ten years of experience working as an aquaponics technician for another local farm. Bob will be the company’s Chief Executive Officer and the Head Aquaponics Technician. He will oversee the production process, aquaponics system, and technician staff’s activities.

Bob has recruited a business management expert, Linda Flores, to be the company’s chief operating officer and help oversee aquaponics’s business operations. Linda will handle the day-to-day operations, including budgeting, vendor relationships, and logistics.

Bob and Linda have recruited an experienced marketing director, William Rivera, to become a member of the Growing Green Aquaponics management team. William is a graduate of the University of Michigan with a Master’s degree in Marketing. Bob and Linda rely on William’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Growing Green Aquaponics will be able to achieve success by offering the following competitive advantages:

• Skilled team of aquaponics technicians and horticulture experts who will oversee the growing process and conduct inspections regularly to ensure all produce is of the highest quality.
• Growing Green Aquaponics makes it easy for customers to obtain the company’s products with multiple ways to shop. Businesses and consumers can purchase produce online, onsite, or at various local farmers markets. They can choose to have the produce shipped on a regular schedule, delivered on-demand, or picked up onsite. Additionally, customers can come to the farm and hand-pick their produce themselves.
• The company offers competitive pricing and discounts for regular customers.

Financial Highlights

Growing Green Aquaponics is seeking $800,000 in debt financing to launch its aquaponics business. The funding will be dedicated towards securing the facility and purchasing aquaponics farm equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Facility build-out: $340,000
• Aquaponics equipment, supplies, and materials: $280,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Growing Green Aquaponics.

Company Overview

Who is growing green aquaponics.

Growing Green Aquaponics is a newly established aquaponics company in Salem, Oregon. Growing Green will be the first choice for local grocers, restaurants, and consumers in Salem and the surrounding communities for its fresh produce available all year round. The company will sell its crops to local B2B customers and D2C consumers on-site and at farmers markets.

Growing Green Aquaponics will be able to guarantee the freshness, quality, and availability of its produce all year round thanks to the latest and most innovative aquaponics technology and a stringent quality control process. The company’s team of highly qualified professionals experienced in aquaponics, horticulture, and agriculture will manage the completely vertically integrated indoor farm. Customers can get a first-hand look at how aquaponics works by taking an aquaponics tour, participating in the company’s farm-to-table events, and picking out fresh produce straight from the facility.

Growing Green Aquaponics History

Growing Green Aquaponics is owned and operated by Bob Hall, an experienced horticulturist who has gained valuable knowledge during his ten year tenure working as an aquaponics technician at another local aquaponics farm. Now that Bob has gained the experience and knowledge of how to manage an aquaponics farm, he is ready to start one of his own. Bob has begun recruiting a team of highly qualified professionals to help manage the day to day complexities of commercial aquaponics farming – sales and marketing, crop production, greenhouse management, fish farm management, budgeting, purchasing, financial reporting, system maintenance, and customer relations.

Since incorporation, Growing Green Aquaponics has achieved the following milestones:

• Registered Growing Green Aquaponics, LLC to transact business in the state of Oregon.
• Has begun negotiations to purchase the property.
• Reached out to numerous contacts to include local restaurants, grocers, and farmers markets to start getting vendor contracts.
• Began recruiting a staff of accountants, aquaponics technicians, maintenance workers, and sales personnel to work at Growing Green Aquaponics.

Growing Green Aquaponics Services

The following will be the crops Growing Green Aquaponics will grow and sell:

Industry Analysis

The global aquaponics industry was valued at an estimated $872.7M and is expected to grow by a compound annual growth rate (CAGR) of 12.9% to reach $1,807.29M by the year 2028. North America is the leading region in market share due to its focus on advancements in aquaponics technology and a growing demand for organic food, followed by Asia and Europe. The Organic Trade Association reports an increase of 5.6% in organic fruit and vegetables sales in a single year in the United States. Aquaponics is an attractive option for health and environmentally-conscious consumers who are looking for sustainable organic foods free from pesticides and chemicals.

The aquaponics market is highly fragmented with a handful of major players and an expanding global market for emerging companies making up the rest of the market share. Industry operators can achieve a competitive advantage by selling high quality, in-demand produce, effective marketing campaigns, and keeping up with local food trends.

Customer Analysis

Demographic profile of target market.

Growing Green Aquaponics will target B2B customers in Salem such as local grocers, specialty food stores, and restaurants. The company will also target D2C customers including farmers market shoppers and customers who come directly to the farm to purchase produce. No matter the customer, Growing Green Aquaponics will deliver the best communication, service, and freshest produce.

The precise demographics for Salem, Oregon are:

Customer Segmentation

Growing Green will primarily target the following customer profiles:

• Grocery stores
• Specialty food stores
• Restaurants
• Farmers market shoppers
• Individuals looking for fresh, clean, organic produce

Competitive Analysis

Direct and indirect competitors.

Growing Green Aquaponics will face competition from other companies with similar business profiles. A description of each competitor company is below.

Healthy Grown Aquaponics

Healthy Grown Aquaponics is one of the largest commercial aquaponics farms in Salem, Oregon. The company grows a variety of crops including tomatoes, cucumbers, lettuce, herbs, leafy greens, and eggplant. Healthy Grown Aquaponics sells its produce to local restaurants and grocery stores. Healthy Grown Aquaponics aims to deliver high quality organic produce grown through its innovative aquaponics process. The company uses a  stringent inspection process to ensure all of its products are the best quality. Healthy Grown Aquaponics’s team of experienced aquaponics professionals inspect each crop weekly to ensure optimum quality.

Salem Aquaponics

Salem Aquaponics is a small aquaponics farm catering to local restaurants, grocers, and farmers markets in Salem, Oregon and surrounding areas. Salem Aquaponics provides fresh produce including tomatoes, cucumbers, herbs, and squash all year round. The company provides tours of the facility to local schools for a nominal fee. The owners of Salem Aquaponics are former restaurant managers and farm-to-table supporters so they understand how important it is to the community for restaurants to have fresh produce that is locally grown.

Sustain-Able Aquaponics

Sustain-Able Aquaponics is a trusted Salem, Oregon-based aquaponics farm that provides superior produce to consumers in Salem and the surrounding areas. The company is able to provide a wide variety of fruits and vegetables using its state-of-the-art aquaponics equipment. Sustain-Able Aquaponics serves local grocers, specialty stores, and individual consumers with guaranteed fresh produce all year round. The company prides itself on being the number one choice for sustainable produce and its contribution to the growing farm-to-table movement.

Competitive Advantage

Growing Green Aquaponics will be able to offer the following advantages over their competition:

• Skilled team of aquaponics technicians and horticulture experts who will oversee the growing process and conduct inspections daily to ensure all produce is of the highest quality.

Marketing Plan

Brand & value proposition.

Growing Green Aquaponics will offer the unique value proposition to its clientele:

• Growing Green Aquaponics provides flexibility in how customers can shop. Customers have the option to purchase produce online, onsite, or at various local farmers markets.

Promotions Strategy

The promotions strategy for Growing Green Aquaponics is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Growing Green maintains an active social media presence with regular daily updates and fun content to get customers excited about aquaponics.

Professional Associations and Networking

Growing Green Aquaponics will become a member of professional associations such as the Aquaponics Association, American Fisheries Society, and the Oregon Aquaculture Association. The leadership team will focus their networking efforts on expanding the company’s vendor network.

Print Advertising

Growing Green Aquaponics will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local restaurants and grocery stores.

Website/SEO Marketing

Growing Green Aquaponics will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the produce that Growing Green is able to provide. The website will also list information on the company’s events and guided tours.

The marketing director will also manage Growing Green’s website presence with SEO marketing tactics so that when someone types in a search engine “Salem aquaponics farm” or “aquaponics farm near me”, Growing Green Aquaponics will be listed at the top of the search results.

The pricing of Growing Green Aquaponics will be moderate and on par with competitors so customers feel they receive value when purchasing the company’s produce.

Operations Plan

The following will be the operations plan for Growing Green Aquaponics.

Operation Functions:

• Bob Hall will be the CEO and Lead Aquaponics Technician. He will oversee the aquaponics technicians, production process, and the aquaponics system maintenance. Bob has spent the past year recruiting the following staff:
• Linda Flores – Chief Operating Officer who will manage the budgeting, vendor relationships, and logistics.
• Susan Smith – Staff Accountant/Bookkeeper will provide all accounting, tax payments, and monthly financial reporting.
• William Rivera – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.
• Jessica Mitchell – Quality Control Manager who will oversee all inspections of products, equipment, and processes.

Milestones:

Growing Green Aquaponics will have the following milestones complete in the next six months.

9/1/2022 – Finalize contract to purchase property.

9/15/2022 – Finalize personnel and staff employment contracts for the Growing Green Aquaponics management team.

10/1/2022 – Begin build-out of the facility, purchase equipment, and start production.

10/15/2022 – Begin networking at industry events and implement the marketing plan.

11/15/2022 – Finalize contracts for initial grocery, farmers market, and restaurant vendors.

1/15/2022 – Growing Green Aquaponics officially opens its facility up to customers and starts shipping out online orders.

Bob has recruited a business management expert, Linda Flores, to be the company’s Chief Operating Officer and help oversee aquaponics’s business operations. Linda will handle the day-to-day operations, including budgeting, vendor relationships, and logistics.

Bob and Linda have recruited an experienced marketing director, William Rivera, to become a member of the Growing Green Aquaponics management team. William is a graduate of the University of Michigan with a Master’s degree in Marketing. Bob and Linda rely on William’s expertise in the company’s marketing plan and advertising strategies.

Financial Plan

Key revenue & costs.

The revenue drivers for Growing Green Aquaponics are the fees charged to customers in exchange for the company’s products. When it comes to pricing, the farm will monitor production costs, average prices charged by competitors, and product availability in the market to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff an aquaponics farm. The expenses will be the payroll cost, utilities, greenhouse equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average pounds of produce sold per month: 9,000
• Average fees per month: $15,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, aquaponics business plan faqs, what is an aquaponics business plan.

An aquaponics business plan is a plan to start and/or grow your aquaponics business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your aquaponics business plan using our Aquaponics Business Plan Template here .

What are the Main Types of Aquaponics Businesses?

There are a number of different kinds of aquaponics businesses, some examples include: Retail and Farm.

How Do You Get Funding for Your Aquaponics Farm Business Plan?

Aquaponics businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an aquaponics farming business plan and a commercial aquaponics business plan.

What are the Steps To Start an Aquaponics Business?

Starting an aquaponics business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Aquaponics Business Plan - The first step in starting a business is to create a detailed aquaponics farm business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your aquaponics business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your aquaponics business is in compliance with local laws.

3. Register Your Aquaponics Business - Once you have chosen a legal structure, the next step is to register your aquaponics business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your aquaponics business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Aquaponics Equipment & Supplies - In order to start your aquaponics business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your aquaponics business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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• Aquaponics Business Plan Worksheets (PDF) (51 pp, 625 K)

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Aquaponics Business Plan Template

If you want to start an aquaponics business or expand your current one, you need a business plan.

Since 1999, we have helped millions of entrepreneurs create business plans to start and grow their businesses.

Below are links to each section of your aquaponics business plan template:

Next Section: Executive Summary >

Aquaponics Business Plan FAQs

What is the easiest way to complete my aquaponics business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Business Plan.

What Is an Aquaponics Business Plan?

A business plan provides a snapshot of your aquaponics business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan for an Aquaponics Business?

If you’re looking to start an aquaponics business or grow your existing aquaponics business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your aquaponics business in order to improve your chances of success. Your aquaponics business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for Aquaponics Businesses?

The main sources of funding for an aquaponics business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for an aquaponics business is angel investors.  Angel investors  are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.  VC funding  is not appropriate for aquaponics businesses as VC seek quick and massive returns from high tech ventures.

AQUAPONICS BUSINESS PLAN OUTLINE

• Aquaponics Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Aquaponics Business Plan Summary

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Aquaponics Business Plan User Guide

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• Aquaponics Business Plan Worksheets (PDF) (51 pp, 625 K)

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List of Provided Worksheets Worksheet Purpose 1 Before You Begin Document your reasons, expertise and resource needs 2 Introduction Document the information to include in the Business Plan introduction 3 Vision Document the information to include in the Business Plan vision statement 4 Mission Document the information to include in the Business Plan mission statement 5 Goals Document the information to include in the Business Plan goal discussion 6 Organization & Management Document the information about the organization & management of your business 7 Market Analysis Document the information to include in the market section 8 Market Segments Document the information about customers and market segments (complete one worksheet for each market segment) 9 Product Document the information about your product (complete one worksheet for each market segment) 10 Distribution Document the information about your approach to storage and distribution (complete one worksheet for each market segment) 11 Pricing Document the information about your approach to pricing (complete one worksheet for each market segment) 12 Sales Volume Document the information about potential sales volumes 13 Competition Document the information about competitors (complete one worksheet for each market segment) 14 Promotion Document the information about your approach to promotion (complete one worksheet for each market segment) 15 Fish & Crop Management Document the information about your approach to production management 16 Aquaponics Harvesting Evaluate approach to planting and harvesting Schedules 17 Aquaponics Operations Assist in estimating the operating expense for the farm and size Planning (N/A) and capacity of the farm 18 Yield Document the information about farm capacity and size Aquaponics Business Plan Worksheets i Worksheet Purpose 19 Physical Resources Document the information about the physical resource needs 20 Manpower Needs Document the information about workforce needs 21 Workforce Needs Document the information about workforce needs 22 Regulation & Policy Document the information about your approach to regulations and policies 23 Expenses (MS Excel) Calculate and document annual expenses 24 Income (MS Excel) Calculate and document the annual income 25 Profit & Loss (MS Excel) Calculate and document the annual profit or loss 26 Fixed Assets (MS Excel) Calculate and document the fixed assets and estimated costs to purchase and install 27 Funding (MS Excel) Calculate and document the sources of funding, the anticipated amount of funding that will be obtained from each source, and what, if any, are the limitations on the use of the funding 28 Funding Information Document the information concerning the funding needs and sources 29 Risk Management Document the information about the potential risks that can impact the financial strategy Aquaponics Business Plan Worksheets ii Worksheets This includes Worksheets 1-16, 18-22, and 28-29. For Worksheets 17 and 23-27, refer to the Aquaponic Business Plan Worksheets MS Excel file. Additionally, the Urban Farm Business Plan Worksheets (Microsoft (MS) Excel®) are available at www.epa.gov/brownfields/urban-farm-business-plan-worksheets. Aquaponics Business Plan Worksheets iii Worksheet # 1 – Before You Begin Think about the primary reasons why you want to start an urban farm and the expertise and resources needed to develop the business plan. What are your primary reasons for starting an urban farm? What expertise is needed on your planning team? What resources will be needed to develop the business plan? What values do you bring to this business that will help you define the success of the business? Aquaponics Business Plan Worksheets iv Worksheet # 2 – Introduction The introduction describes the purpose of the business plan and the key issues addressed by the plan. What is the purpose of the business plan? What information is contained in the business plan? How was the business plan developed? Who are the members of the business planning team? What are the potential risks to the successful start up of the farm? Aquaponics Business Plan Worksheets v Worksheet # 3 – Vision The vision statement is an inspirational statement that describes your vision for the future of the farm and how your values will be incorporated into your farm. What economic, environmental, or community values are important to the success of the farm? What products or services (in a general sense) do you expect to provide? Who are your target customers? What customer or market needs will your business address? Aquaponics Business Plan Worksheets vi What do you expect the business to look like in the future? How do you expect the business to be perceived by the community and customers in the future? Aquaponics Business Plan Worksheets vii Worksheet # 4 – Mission The mission statement is a simple statement that communicates the fundamental purpose and expectations for the farm to customers and others outside of the business. What is the overall purpose of your farm? What is the overall goal of your farm? What do you want your business to be known for in the future? Who do you want the mission statement to communicate to? Aquaponics Business Plan Worksheets viii What is the overall purpose of your aquaponics project? What is the overall goal of your aquaponics project? What do you want your business to be known for in the future? Who do you want the mission statement to communicate to? Aquaponics Business Plan Worksheets ix Worksheet # 5 – Goals The goals describe what is to be achieved by the business in the future. What will the business market? How will the business operate? Who will be involved in operations? What income or earnings are expected from the business? Aquaponics Business Plan Worksheets x

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Aquaponics Business Plan Worksheets i

List of Provided Worksheets

Worksheet Purpose

1 Before You Begin Document your reasons, expertise and resource needs

2 Introduction Document the information to include in the Business Plan

introduction

3 Vision Document the information to include in the Business Plan vision

4 Mission Document the information to include in the Business Plan

mission statement

5 Goals Document the information to include in the Business Plan goal

6 Organization & Management Document the information about the organization &

management of your business

7 Market Analysis Document the information to include in the market section

8 Market Segments Document the information about customers and market

segments (complete one worksheet for each market segment)

9 Product Document the information about your product (complete one

worksheet for each market segment)

10 Distribution Document the information about your approach to storage and

distribution (complete one worksheet for each market segment)

11 Pricing Document the information about your approach to pricing

(complete one worksheet for each market segment)

12 Sales Volume Document the information about potential sales volumes

13 Competition Document the information about competitors (complete one

14 Promotion Document the information about your approach to promotion

15 Fish & Crop Management Document the information about your approach to production

16 Aquaponics Harvesting

Evaluate approach to planting and harvesting

17 Aquaponics Operations

Planning (N/A)

Assist in estimating the operating expense for the farm and size

and capacity of the farm

18 Yield Document the information about farm capacity and size

Aquaponics Business Plan Worksheets ii

19 Physical Resources Document the information about the physical resource needs

20 Manpower Needs Document the information about workforce needs

21 Workforce Needs Document the information about workforce needs

22 Regulation & Policy Document the information about your approach to regulations

and policies

23 Expenses (MS Excel) Calculate and document annual expenses

24 Income (MS Excel) Calculate and document the annual income

25 Profit & Loss (MS Excel) Calculate and document the annual profit or loss

26 Fixed Assets (MS Excel) Calculate and document the fixed assets and estimated costs to

purchase and install

27 Funding (MS Excel) Calculate and document the sources of funding, the anticipated

amount of funding that will be obtained from each source, and

what, if any, are the limitations on the use of the funding

28 Funding Information Document the information concerning the funding needs and

29 Risk Management Document the information about the potential risks that can

impact the financial strategy

Aquaponics Business Plan Worksheets iii

Worksheets This includes Worksheets 1-16, 18-22, and 28-29.

For Worksheets 17 and 23-27, refer to the Aquaponic Business Plan Worksheets MS Excel file.

Additionally, the Urban Farm Business Plan Worksheets (Microsoft (MS) Excel®) are available

at www.epa.gov/brownfields/urban-farm-business-plan-worksheets.

Aquaponics Business Plan Worksheets iv

Worksheet # 1 – Before You Begin Think about the primary reasons why you want to start an urban farm and the expertise and

resources needed to develop the business plan.

What are your primary reasons for starting an urban farm?

What expertise is needed on your planning team?

What resources will be needed to develop the business plan?

What values do you bring to this business that will help you define the success of the business?

Aquaponics Business Plan Worksheets v

Worksheet # 2 – Introduction The introduction describes the purpose of the business plan and the key issues addressed by the

What is the purpose of the business plan?

What information is contained in the business plan?

How was the business plan developed?

Who are the members of the business planning team?

What are the potential risks to the successful start up of the farm?

Aquaponics Business Plan Worksheets vi

Worksheet # 3 – Vision The vision statement is an inspirational statement that describes your vision for the future of the

farm and how your values will be incorporated into your farm.

What economic, environmental, or community values are important to the success of the farm?

What products or services (in a general sense) do you expect to provide?

Who are your target customers?

What customer or market needs will your business address?

Aquaponics Business Plan Worksheets vii

What do you expect the business to look like in the future?

How do you expect the business to be perceived by the community and customers in the future?

Aquaponics Business Plan Worksheets viii

Worksheet # 4 – Mission The mission statement is a simple statement that communicates the fundamental purpose and

expectations for the farm to customers and others outside of the business.

What is the overall purpose of your farm?

What is the overall goal of your farm?

What do you want your business to be known for in the future?

Who do you want the mission statement to communicate to?

Aquaponics Business Plan Worksheets ix

What is the overall purpose of your aquaponics project?

What is the overall goal of your aquaponics project?

Aquaponics Business Plan Worksheets x

Worksheet # 5 – Goals The goals describe what is to be achieved by the business in the future.

What will the business market?

How will the business operate?

Who will be involved in operations?

What income or earnings are expected from the business?

Aquaponics Business Plan Worksheets xi

What are the short-term goals (1- 5 years)?

What are the long-term goals (greater than 5 years)?

What goals are most important to achieving success in the business?

What short-term goals are necessary for the long term success of the business?

What is the priority of the goals?

Aquaponics Business Plan Worksheets xii

Worksheet # 6 – Organization and

Management Describe how the business will be organized and who will manage the business.

How will the business be organized?

What is the ownership structure of the business?

Will there be an overseeing board or board of directors? Who will be on it? What will their roles

be in the business? Will there be compensation for these directors?

How will the business management be organized? A simple organization chart may be useful to

explain the organization.

Aquaponics Business Plan Worksheets xiii

Who will be the key managers who will run the business?

What unique skills do the key managers bring to the business?

What will be the duties and responsibilities of the key managers?

How will the key managers be compensated?

Aquaponics Business Plan Worksheets xiv

Worksheet # 7 – Market Analysis The market analysis describes the general environment in which your business will be operating.

What are the economic factors that affect a potential customer’s purchasing power and spending?

What are the demographic factors that describe who potential customers are, where they are, and

how many are likely to buy your product?

What are the social and cultural factors related to the basic values, perceptions, preferences, and

behaviors of your potential customers?

What voids in the market will be filled by your farm?

Aquaponics Business Plan Worksheets xv

Worksheet # 8 – Market Segments

(Customers) Divide the larger target market into submarkets (market segments), such as direct marketing to

individual households or business-to-business marketing. Describe the characteristics of each

market segment. Complete a worksheet for each market segment.

Market Segment:

What is the size and geographic location?

What characteristics (demographics) define the target customers?

What are the attributes of the market segment related to personality, values, attitudes, interests,

or lifestyles?

What are the needs and preferences of the market segment?

Aquaponics Business Plan Worksheets xvi

What are the trends and/or market conditions for the market segment?

What product will appeal to the market segment?

What motivates buying decisions in the market segment?

What evidence is there that potential customers in the market segment want the product?

Aquaponics Business Plan Worksheets xvii

Worksheet # 9 – Products Describe the products to be offered and how they will compete in each market segment.

Complete a worksheet for each market segment.

What products will be offered?

What is the product availability (seasonal offerings)?

What specific product characteristics meet the needs of the market segment?

How are your products unique?

Why would a customer prefer your product to a competitor’s?

Aquaponics Business Plan Worksheets xviii

Worksheet # 10 – Distribution Describe how the product is planned to be distributed and how the product will get to each

Will the product be pre-packaged? How will the product be packaged?

Will the product be stored prior to sale? How will the product be stored?

How will the product be distributed (farm stand, deliveries)?

How will product quality be maintained during storage and distribution?

Aquaponics Business Plan Worksheets xix

Why is the selected distribution approach best for the market segment?

How will your business gain access to the market segment and distribution channels?

How often will the product be made available to customers in the marketing segment (deliveries,

days and hours of operation)?

Aquaponics Business Plan Worksheets xx

Worksheet # 11 – Pricing Describe the pricing strategy for each market segment and why it will be effective with the target

customer in the market segment. Pricing is based on prevailing market pricing and costs of

producing and distributing the product. Complete a worksheet for each market segment.

What are the market prices for similar products?

What is the likely ability of your business to set prices?

What is the sensitivity of demand to price?

How will the product be priced for the market segment?

How does your pricing strategy compare with the competition?

Aquaponics Business Plan Worksheets xxi

What evidence is there that the target market will accept the price?

Why will the selected pricing strategy be effective?

Aquaponics Business Plan Worksheets xxii

Worksheet # 12 – Sales Volume Develop simple sales projections for each market segment using information about average

product consumption, geographic location, and customer attributes, needs, and preferences.

When and how long will the product be available for the market segment?

What is the potential number of customers for the market segment?

What are the potential sales per customer for the market segment?

What is the potential sales volume for the market segment?

What assumptions were made about the market segment?

What research was conducted or referenced about the market segment?

Aquaponics Business Plan Worksheets xxiii

Worksheet # 13 – Competition Describe the competition for each market segment and how the business will be positioned to

compete in each market segment. Complete a worksheet for each market segment.

Who are the competitors for the market segment?

What are the advantages of your business in the market segment?

What are the disadvantages of your business in the market segment?

How will your business differentiate itself from your competitors? Why will customers switch to

or select this business?

Aquaponics Business Plan Worksheets xxiv

Worksheet # 14 – Promotion Describe how the product will be sold and what will be communicated to customers in each

How will your business gain access to the market segments?

What approach will you use for promotion?

How will you communicate the message?

What message will you communicate to your potential customers?

How often will customers be contacted through advertising and communications?

Aquaponics Business Plan Worksheets xxv

Worksheet # 15 – Crop Management Production management for an aquaponics operation involves maximizing the fish and plant

crops that can be produced in order to meet the objectives of the marketing strategy, in terms of

the type, amount, and quality of the fish and crops that are to be produced, and the profitability

of those crops.

What is the primary product? Will the focus of the operation be the sale of fish or plant crops?

Will fish be a product for sale or used primarily as a source of nutrients for the plant crops?

Describe the aquaponics system design and equipment requirements including appropriate plant

to fish ratios used to size the equipment, the primary components of the system, the type of

hydroponics system to be used, and systems to monitor operation parameters. Include an

equipment layout plan and building floor plan.

What will be your approach to planting and harvesting? Do you expect to have year round

plantings and harvesting? How will your planting and harvesting schedules change over the first

five years of production?

How will water conditions such as pH, temperature, ammonia, nitrates, nitrites, oxygen, total

dissolved solids, and hardness, electrical conductivity (EC) be managed?

Aquaponics Business Plan Worksheets xxvi

What production management alternatives are going to be implemented for issues such as pest,

and disease control, water supply, seed and plant selection, waste handling and disposal, and

crop quality control?

What type of water supply (e.g., city water, well) will be used? Is a pre-treatment system needed

prior to use of the water in the fish and hydroponic tanks?

Will seeds or seedlings be used? How will seed and plant selection be accomplished?

What waste handling and disposal will be required and how will it be accomplished?

What quality control measures will be needed for fish and plant crops during growing and prior

Aquaponics Business Plan Worksheets xxvii

How will security for the property, equipment, and fish and plant crops be accomplished (e.g.,

fencing, cameras)?

Identify any other operational management issues (itemize)?

Aquaponics Business Plan Worksheets xxviii

Worksheet # 16 – Aquaponics Harvesting Schedule Discuss your hydroponic planting system, fish selection, and harvesting schedules.

How will plantings and fish stocking be made to achieve the required fish to plant ratio and meet the marketing strategy?

What is your planting, stocking, and harvesting schedule? Identify the timing of fish to be introduced and harvested.

Crop Year Activity Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Fish Harvest

Plant Harvest

Aquaponics Business Plan Worksheets xxix

Aquaponics Business Plan Worksheets xxx

Aquaponics Business Plan Worksheets xxxi

Worksheet # 17– Aquaponics Operations

Worksheet #17 (Farm Planning) is not included for the aquaponics farm due to the

variability in design related to the fish/crop interdependence. It is recommended that an

individual experienced in the design of aquaponics system be engaged to develop the design

criteria for the equipment based on the initial and five-year market assumptions. A template

to work from is provided in the Aquaponic Business Plan Worksheets MS Excel file.

Aquaponics Business Plan Worksheets xxxii

Worksheet # 18– Yield (Size and Capacity) Describe the production capacity and plans for future growth. Complete one worksheet for

each market segment. An Aquaponics Operation Planning worksheet (Worksheet # 17)

created in Microsoft Excel® to assist in estimating the yield of the farm is available for

download on the EPA urban agriculture website (http://www.epa.gov/brownfields/urbanag).

What is the estimated output for each crop (plant and fish) for this market segment during the

first five years of production (e.g., pounds of produce or fish per month)?

Crop Year 1 Year 2 Year 3 Year 4 Year 5

Expected Output

What are the plans for growth of the business for this market segment?

Aquaponics Business Plan Worksheets xxxiii

Worksheet # 19 – Physical Resources Physical resources include building space, hydroponic growing systems, including fish

tank(s), and equipment necessary to produce and market your fish and plant crops to meet

the objectives of the marketing strategy. Describe your physical resource needs and how they

will be acquired.

List the resources needed below. Describe the physical resource and how it will be

acquired. (Describe any issues which may affect the use

of or access to the resource (e.g., suspected or known

environmental contamination on the property)

Office area

Growing area

Cold storage

Packaging/shipping

Storage areas

Other structures:

Aquaponics Business Plan Worksheets xxxiv

Fish tank(s)

Pumps/Filters

Water heaters/heating systems

Water testing kits

o temperature,

o ammonia, nitrates,

o TDS, hardness,

electrical conductivity

Aquaponics Business Plan Worksheets xxxv

o Building lighting

o Growing lights

Monitoring systems

o Temperature control

o Water conditions

Plant starter beds

o Media beds/media

o Rafts/net pots

Backup power

Other Equipment

Environmental Controls

o Air temperature

o water temperature

o Light levels

Aquaponics Business Plan Worksheets xxxvi

Growing Systems

o Raft-based

o Media-based

o Other system

Heating (natural gas, electric,

Communications (remote

monitoring)

o Telephone

o High Speed Internet

Other resources (Itemize):

Aquaponics Business Plan Worksheets xxxvii

Worksheet # 20 – Manpower Needs Identify the labor tasks and estimate the number of hours per week and weeks per year required for each task.

Year 1 Year 2 Year 3 Year 4 Year 5 H

Aquaponics Business Plan Worksheets xxxviii

Year 1 Year 2 Year 3 Year 4 Year 5

Administrative

Aquaponics Business Plan Worksheets xxxix

Aquaponics Business Plan Worksheets xl

Worksheet # 21 – Workforce Needs Describe the work force effort needed to run the aquaponics operation. This should include management, as well as systems labor.

Position description. What skills or experience

are needed?

How will positions be filled

(e.g., full-time, part-time,

volunteer, service contractor)?

What benefits will be

Typical salary

Aquaponics Business Plan Worksheets xli

What training will be required and how will it be accomplished?

Aquaponics Business Plan Worksheets xlii

Worksheet # 22 – Regulation and Policy Identify the type of permits, licenses, regulations, or certifications and associated fees required to start up and conduct the business.

What regulatory requirements exist? What conditions or issues are associated with each requirement? What fees will be incurred? Can

the requirement be met?

Regulatory Issue Requirement Conditions or Issues Fees ($) Can it be met?

Waste handling and

Aquaponics Business Plan Worksheets xliii

Inspections

Environmental

Food handling

(handling, storing,

packaging, and

distributing)

Aquaponics Business Plan Worksheets xliv

Business operations

Other (itemize)

Aquaponics Business Plan Worksheets xlv

Worksheet # 23 – Annual Expenses

For Worksheet 23, refer to the Aquaponic Business Plan Worksheets MS Excel file.

Additionally, the Urban Farm Business Plan Worksheets (Microsoft (MS) Excel®) are

available at www.epa.gov/brownfields/urban-farm-business-plan-worksheets.

Aquaponics Business Plan Worksheets xlvi

Worksheet # 24 – Projected Income

For Worksheet 24, refer to the Aquaponic Business Plan Worksheets MS Excel file.

Aquaponics Business Plan Worksheets xlvii

Worksheet # 25 – Profit and Loss

For Worksheet 25, refer to the Aquaponic Business Plan Worksheets MS Excel file. Additionally,

the Urban Farm Business Plan Worksheets (Microsoft (MS) Excel®) are available at

www.epa.gov/brownfields/urban-farm-business-plan-worksheets.

Aquaponics Business Plan Worksheets xlviii

Worksheet # 26 – Projected Fixed Assets

For Worksheet 26, refer to the Aquaponic Business Plan Worksheets MS Excel file.

Aquaponics Business Plan Worksheets xlix

Worksheet # 27 – Projected Funding

For Worksheet 27, refer to the Aquaponic Business Plan Worksheets MS Excel file.

Aquaponics Business Plan Worksheets l

Worksheet # 28 – Funding Information Describe the sources of funding (capital) to purchase and install the fixed assets needed to start

up the farm and achieve the business plan.

What are the potential sources of funding?

Are there specific limitations on the funding?

What are the critical assumptions concerning the funding?

What is the timing of the funding and how will it impact the achievement of the business plan?

How will the funding be obtained?

Are there expenses associated with the funding?

Aquaponics Business Plan Worksheets li

Worksheet # 29 – Risk Management Identify and evaluate potential risks that can impact the financial strategy and the success of

the business plan.

What are the potential risks

that may need to be

How likely is the risk

to occur (high,

medium, low)?

What is planned to minimize

potential risks if they occur?

Production:

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• Kindergarten
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