what is an author's purpose in a persuasive speech

The Author’s Purpose for students and teachers

What Is The Author’s Purpose?

When discussing the author’s purpose, we refer to the ‘why’ behind their writing. What motivated the author to produce their work? What is their intent, and what do they hope to achieve?

The author’s purpose is the reason they decided to write about something in the first place.

There are many reasons a writer puts pen to paper, and students must possess the necessary tools to identify these reasons and intents to react and respond appropriately.

Understanding why authors write is essential for students to navigate the complex landscape of texts effectively. The concept of author’s purpose encompasses the motivations behind a writer’s choice of words, style, and structure. By teaching students to discern these purposes, educators empower them to engage critically with various forms of literature and non-fiction.

Author’s Purpose Definition

The author’s purpose is his or her motivation for writing a text and their intent to Persuade, Inform, Entertain, Explain or Describe something to an audience.

Author’s Purpose Examples and Types

It is universally accepted there are three base categories of the Author’s Purpose: To Persuade, To Inform , and To Entertain . These can easily be remembered with the PIE acronym and should be the starting point on this topic. However, you may also encounter other subcategories depending on who you ask.

This table provides many author’s purpose examples, and we will cover the first five in detail in this article.

Author’s Purpose Teaching Unit

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Author’s Purpose 1: To Persuade

Definition: This is a prevalent purpose of writing, particularly in nonfiction. When a text is written to persuade, it aims to convince the reader of the merits of a particular point of view . In this type of writing, the author attempts to persuade the reader to agree with this point of view and/or subsequently take a particular course of action. 

Examples: This purpose can be found in all kinds of writing. It can even be in fiction writing when the author has an agenda, consciously or unconsciously. However, it is most commonly the motivation behind essays, advertisements, and political writing, such as speech and propaganda.

Persuasion is commonly also found in…

• A political speech urges voters to support a particular candidate by presenting arguments for their suitability for the position, policies, and record of achievements.
• An advertisement for a new product that emphasizes its unique features and benefits over competing products, attempting to convince consumers to choose it over alternatives.
• A letter to the editor of a newspaper expressing a strong opinion on a controversial issue and attempting to persuade others to adopt a similar position by presenting compelling evidence and arguments.

How to Identify: To identify when the author’s purpose is to persuade, students should ask themselves if they feel the writer is trying to get them to believe something or take a specific action. They should learn to identify the various tactics and strategies used in persuasive writing, such as repetition, multiple types of supporting evidence, hyperbole, attacking opposing viewpoints, forceful phrases, emotive imagery, and photographs.

We have a complete persuasive writing guide if you want to learn more.

Strategies for being a more PERSUASIVE writer

To become a persuasive writer, students can employ several strategies to convey their arguments and influence their readers effectively. Here are five strategies for persuasive writing:

• Understand Your Audience: Know your target audience and tailor your persuasive arguments to appeal to their interests, values, and beliefs. Consider their potential objections and address them in your writing. Understanding your audience helps you create a more compelling and persuasive piece.
• Use Strong Evidence and Examples: Support your claims with credible evidence, statistics, and real-life examples. Persuasive writing relies on logic and facts to support your arguments. Conduct research to find reliable sources that strengthen your case and make your writing more convincing.
• Craft a Persuasive Structure: Organize your writing clearly and persuasively. Start with a compelling introduction that grabs the reader’s attention and states your main argument. Use body paragraphs to present evidence and supporting points logically. Finish with a strong conclusion that reinforces your main message and calls the reader to take action or adopt your viewpoint.
• Appeal to Emotions: Persuasive writing is not just about logic; emotions are crucial in influencing readers. Use emotional appeals to connect with your audience and evoke empathy, sympathy, or excitement. Be careful not to manipulate emotions but use them to reinforce your argument authentically.
• Anticipate Counterarguments: Acknowledge and address potential counterarguments to show that you have considered different perspectives. By addressing opposing viewpoints, you demonstrate that you have thoroughly thought about the issue and strengthen your credibility as a persuasive writer.

Bonus Tip: Use Persuasive Language: Pay attention to your choice of words and language. Use compelling language that evokes a sense of urgency or importance. Employ rhetorical devices, such as repetition, analogy, and rhetorical questions, to make your writing more persuasive and memorable.

Please encourage students to practice these strategies in their writing in formal essays and everyday persuasive situations. By mastering persuasive writing techniques, students can effectively advocate for their ideas, inspire change, and have a greater impact with their words.

Author’s Purpose 2: To Inform

Definition: When an author aims to inform, they usually wish to enlighten their readership about a real-world topic. Often, they will do this by providing lots of facts. Informational texts impart information to the reader to educate them on a given topic. 

Examples: Many types of school books are written with the express purpose of informing the reader, such as encyclopedias, recipe books, newspapers and informative texts…

• A news article reporting on a recent event or development provides factual details about what happened, who was involved, and where and when it occurred.
• A scientific journal article describes a research study’s findings, explaining the methodology, results, and implications for further analysis or practical application.
• A travel guidebook that provides detailed information about a particular destination, including its history, culture, attractions, accommodation options, and practical advice for visitors.

How to Identify: In the process of informing the reader, the author will use facts, which is one surefire way to spot the intent to inform.

However, when the author’s purpose is persuasion, they will also likely provide the reader with some facts to convince them of the merits of their particular case. The main difference between the two ways facts are employed is that when the intention is to inform, facts are presented only to teach the reader. When the author aims to persuade, they commonly mask their opinions amid the facts.

Students must become adept at recognizing ‘hidden’ opinions through practice. Teach your students to beware of persuasion masquerading as information!

Please read our complete guide to learn more about writing an information report.

Strategies for being a more INFORMATIVE writer

To become an informative writer, students can employ several strategies to effectively convey information and knowledge clearly and engagingly. Here are five strategies for informative writing:

• Conduct Thorough Research: Before writing, gather information from credible sources such as books, academic journals, reputable websites, and expert interviews. Use reliable data and evidence to support your points. Ensuring the accuracy and reliability of your information is essential in informative writing.
• Organize Information Logically: Structure your writing clearly and logically. Use headings, subheadings, and bullet points to organize information into easily digestible chunks. A well-structured piece helps readers understand complex topics more quickly.
• Use Clear and Concise Language: Aim for clarity and avoid unnecessary jargon or complex language that might confuse your readers. Use simple and concise sentences to deliver information effectively. Make sure to define any technical terms or concepts unfamiliar to your audience.
• Provide Real-Life Examples: Illustrate your points with real-life examples, case studies, or anecdotes. Concrete examples make abstract concepts more understandable and relatable. They also help to keep the reader engaged throughout the piece.
• Incorporate Visual Aids: Whenever possible, use visual aids such as charts, graphs, diagrams, and images to complement your text. Visual elements enhance understanding and retention of information. Be sure to explain the significance of each visual aid in your writing.

Bonus Tip: Practice Summarization: After completing informative writing, practice summarizing the main points. Being able to summarize your work concisely reinforces your understanding of the topic and helps you identify any gaps in your information.

Encourage students to practice these strategies in various writing tasks, such as research papers, reports, and explanatory essays. By mastering informative writing techniques, students can effectively educate their readers, share knowledge, and contribute meaningfully to their academic and professional pursuits.

Author’s Purpose 3: To Entertain

Definition: When an author’s chief purpose is to entertain the reader, they will endeavour to keep things as interesting as possible. Things happen in books written to entertain, whether in an action-packed plot , inventive characterizations, or sharp dialogue.

Examples: Not surprisingly, much fiction is written to entertain, especially genre fiction. For example, we find entertaining examples in science fiction, romance, and fantasy.

Here are some more entertaining texts to consider.

• A novel that tells a compelling story engages the reader’s emotions and imagination through vivid characters, evocative settings, and unexpected twists and turns.
• A comedy television script that uses humour and wit to amuse the audience, often by poking fun at everyday situations or societal norms.
• A stand-up comedy routine that relies on the comedian’s storytelling ability and comedic timing to entertain the audience, often by commenting on current events or personal experiences.

How to Identify: When writers attempt to entertain or amuse the reader, they use various techniques to engage their attention. They may employ cliffhangers at the end of a chapter, for example. They may weave humour into their story or even have characters tell jokes. In the case of a thriller, an action-packed scene may follow an action-packed scene as the drama builds to a crescendo. Think of the melodrama of a soap opera here rather than the subtle touch of an arthouse masterpiece.

Strategies for being a more ENTERTAINING writer

To become an entertaining writer, students can use several strategies to captivate their readers and keep them engaged. Here are five effective techniques:

• Use Humor: Inject humour to tickle the reader’s funny bone. Incorporate witty remarks, funny anecdotes, or clever wordplay. Humour lightens the tone of your writing and makes it enjoyable to read. However, be mindful of your audience and ensure your humour is appropriate and relevant to the topic.
• Create Engaging Characters: Whether you’re writing a story, essay, or any other type of content, develop compelling and relatable characters. Readers love connecting with well-developed characters with distinct personalities, flaws, and strengths. Use descriptive language to bring them to life and make them memorable.
• Craft Intriguing Beginnings: Grab your reader’s attention from the very first sentence. Start with a compelling hook that sparks curiosity or creates intrigue. An exciting beginning sets the tone for the rest of the piece and encourages the reader to continue reading.
• Build Suspense and Surprise: Incorporate twists, turns, and surprises into your writing to keep readers on their toes. Building suspense creates anticipation and makes readers eager to discover what happens next. Surprise them with unexpected plot developments or revelations to keep them engaged throughout the piece.
• Use Imagery and Vivid Descriptions : Paint vivid pictures with your words to immerse readers in your writing. Use sensory language and descriptive imagery to transport them to different places, evoke emotions, and create a multisensory experience. Readers love to feel like they’re part of the story, and vivid descriptions help achieve that.

Bonus Tip: Read Widely and Analyze: To become an entertaining writer, read a variety of books, articles, and pieces from different genres and authors. Pay attention to the elements that make their writing engaging and entertaining. Analyze their use of humour, character development, suspense, and descriptions. Learning from the work of accomplished writers can inspire and improve your own writing.

By using these strategies and practising regularly, students can become more entertaining writers, captivating their audience and making their writing a joy to read. Remember, the key to entertaining writing is engaging your readers and leaving them with a positive and memorable experience.

Author’s Purpose 4: To Explain

Definition: When writers write to explain, they want to tell the reader how to do something or reveal how something works. This type of writing is about communicating a method or a process.

Examples: Writing to explain can be found in instructions, step-by-step guides, procedural outlines, and recipes such as these…

• A user manual explaining how to operate a piece of machinery or a technical device provides step-by-step instructions and diagrams to help users understand the process.
• A textbook chapter that explains a complex scientific or mathematical concept breaks it into simpler components and provides examples and illustrations to aid comprehension.
• A how-to guide that explains how to complete a specific task or achieve a particular outcome, such as cooking a recipe, gardening, or home repair. It provides a list of materials, step-by-step instructions, and tips to ensure success.

  How to Identify:   Often, this writing is organized into bulleted or numbered points. As it focuses on telling the reader how to do something, often lots of imperatives will be used within the writing. Diagrams and illustrations are often used to reinforce the text explanations too.

Read our complete guide to explanatory texts here.

Strategies for being a more EXPLANATORY WRITER

To become a more explanatory writer, students can employ several strategies to effectively clarify complex ideas and concepts for their readers. Here are five strategies for explanatory writing:

• Define Technical Terms: When writing about a specialized or technical topic, ensure that you define any relevant terms or jargon that might be unfamiliar to your readers. A clear and concise definition helps readers grasp the meaning of these terms and facilitates better understanding of the content.
• Use Analogies and Comparisons: Use analogies and comparisons to relate complex ideas to more familiar concepts. This technique makes abstract or difficult concepts more relatable and easier to understand. Analogies provide a frame of reference that helps readers connect new information to something they already know.
• Provide Step-by-Step Explanations: Break down complex processes or procedures into step-by-step explanations. This approach helps readers follow the sequence of events or actions and understand the logic behind each step. Use numbered lists or bullet points to make the process visually clear.
• Include Visuals and Diagrams: Supplement your explanatory writing with visual aids such as diagrams, flowcharts, or illustrations. Visuals can enhance understanding and retention of information by visually representing the concepts being discussed.
• Address “Why” and “How”: In explanatory writing, go beyond simply stating “what” happened or what a concept is. Focus on explaining “why” something occurs and “how” it works. Providing the underlying reasons and mechanisms helps readers better understand the subject matter.

Bonus Tip: Review and Revise: After completing your explanatory writing, review your work and assess whether the explanations are clear and comprehensive. Consider seeking feedback from peers or teachers to identify areas needing further clarification or expansion.

Please encourage students to practice these strategies in writing across different subjects and topics. By mastering explanatory writing techniques, students can effectively communicate complex ideas, promote better understanding, and excel academically and professionally.

Author’s Purpose 5: To Describe

Definition: Writers often use words to describe something in more detail than conveyed in a photograph alone. After all, they say a picture paints a thousand words, and text can help get us beyond the one-dimensional appearance of things.

Examples: We can find lots of descriptive writing in obvious places like short stories, novels and other forms of fiction where the writer wishes to paint a picture in the reader’s imagination. We can also find lots of writing with the purpose of description in nonfiction too – in product descriptions, descriptive essays or these text types…

• A travelogue that describes a particular place, highlighting its natural beauty, cultural attractions, and unique characteristics. The author uses sensory language to create a vivid mental picture in the reader’s mind.
• A painting analysis that describes the colors, shapes, textures, and overall impression of a particular artwork. The author uses descriptive language to evoke the emotions and ideas conveyed by the painting.
• A product review that describes the features, benefits, and drawbacks of a particular item. The author uses descriptive language to give the reader a clear sense of the product and whether it might suit their needs.

How to Identify: In the case of fiction writing which describes, the reader will notice the writer using lots of sensory details in the text. Our senses are how we perceive the world, and to describe their imaginary world, writers will draw heavily on language that appeals to these senses. In both fiction and nonfiction, readers will notice that the writer relies heavily on adjectives.

Strategies for being a more descriptive writer

Becoming a descriptive writer is a valuable skill that allows students to paint vivid pictures with words and immerse readers in their stories. Here are five strategies for students to enhance their descriptive writing:

• Sensory Language: Engage the reader’s senses by incorporating sensory language into your writing. Use descriptive adjectives, adverbs, and strong verbs to create a sensory experience for your audience. For example, instead of saying “the flower was pretty,” describe it as “the delicate, fragrant blossom with hues of vibrant pink and a velvety texture.”
• Show, Don’t Tell: Use the “show, don’t tell” technique to make your writing more descriptive and immersive. Rather than stating emotions or characteristics directly, use descriptive details and actions to show them. For instance, instead of saying “she was scared,” describe how “her heart raced, and her hands trembled as she peeked around the dark corner.”
• Use Metaphors and Similes: Integrate metaphors and similes to add depth and creativity to your descriptions. Compare two unrelated things to create a powerful visual image. For example, “the sun dipped below the horizon like a golden coin slipping into a piggy bank.”
• Focus on Setting: Pay attention to the setting of your story or narrative. Describe the environment, atmosphere, and surroundings in detail. Take the reader on a journey by clearly depicting the location. Let your words bring the setting to life, whether it’s a lush forest, a bustling city street, or a mystical castle.
• Practice Observation: Practice keen observation skills in your daily life. Take note of the world around you—the sights, sounds, smells, tastes, and textures. Observe people, places, and objects with a writer’s eye. By developing a habit of keen observation, you’ll have a rich bank of sensory details to draw from when you write.

Bonus Tip: Revise and Edit: Good descriptive writing often comes through revision and editing. After writing a draft, go back and read your work critically. Look for opportunities to add more descriptive elements, eliminate unnecessary adjectives or cliches, and refine your language to make it more engaging.

By applying these strategies and continually honing your descriptive writing skills, you’ll be able to transport readers to new worlds, evoke emotions, and make your writing more captivating and memorable.

Free Author’s Purpose Anchor Charts & Posters

Author’s Purpose Teaching Activities

The Author’s Purpose Task 1. The Author’s Purpose Anchor Chart

Whether introducing the general idea of the author’s purpose or working on identifying the specifics of a single purpose, a pie author’s purpose anchor chart can be an excellent resource for students when working independently. Compiling the anchor chart collaboratively with the students can be an effective way for them to reconstruct and reinforce their learning.

The Author’s Purpose Task 2. Gather Real-Life Examples

Challenging students to identify and collect real-life examples of the various types of writing as homework can be a great way to get some hands-on practice. Encourage your students to gather various forms of text together indiscriminately. They then sift through them to categorize them appropriately according to their purpose. The students will soon begin to see that all writing has a purpose. You may also like to make a classroom display of the gathered texts to serve as examples.

The Author’s Purpose Task 3. DIY

One of the most effective ways for students to recognize the authorial intent behind a piece of writing is to gain experience producing writing for various purposes. Design writing tasks with this in mind. For example, if you are focused on writing to persuade, you could challenge the students to produce a script for a radio advertisement. If the focus is entertaining, you could ask the students to write a funny story.

The Author’s Purpose Task 4. Classroom Discussion

When teaching author’s purpose, organize the students into small discussion groups of, say, 4 to 5. Provide each group with copies of sample texts written for various purposes. Students should have some time to read through the texts by themselves. They then work to identify the author’s purpose, making notes as they go. Students can discuss their findings as a group.

Remember: the various purposes are not mutually exclusive; sometimes, a text has more than one purpose. It is possible to be both entertaining and informative, for example. It is essential students recognize this fact. A careful selection of texts can ensure the students can discover this for themselves.

 Students need to understand that regardless of the text they are engaged with, every piece of writing has some purpose behind it. It’s important that they work towards recognizing the various features of different types of writing that reveal to the reader just what that purpose is.

Initially, the process of learning to identify the different types of writing and their purposes will require conscious focus on the part of the student. Plenty of opportunities should be created to allow this necessary classroom practice.

However, this practice doesn’t have to be exclusively in the form of discrete lessons on the author’s purpose. Simply asking students what they think the author’s purpose is when reading any text in any context can be a great way to get the ‘reps’ in quickly and frequently.

Eventually, students will begin to recognize the author’s purpose quickly and unconsciously in the writing of others.

Ultimately, this improved comprehension of writing, in general, will benefit students in their own independent writing.

This video is an excellent introductory guide for students looking for a simple visual breakdown of the author’s purpose and how it can impact their approach to writing and assessment.

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Authors and audiences both have a wide range of purposes for communicating. The importance of purpose in rhetorical situations cannot be overstated. It is the varied purposes of a rhetorical situation that determine how an author communicates a text and how audiences receive a text. Rhetorical situations rarely have only one purpose. Authors and audiences tend to bring their own purposes (and often multiple purposes each) to a rhetorical situation, and these purposes may conflict or complement each other depending on the efforts of both authors and audiences.

Authors’ purposes

In the textbook Writing Today , Johnson-Sheehan and Paine discuss purpose more specifically in terms of the author of a text. They suggest that most texts written in college or in the workplace often fill one of two broader purposes: to be informative or to be persuasive. Under each of these two broad purposes, they identify a host of more specific purposes. The following table is not exhaustive; authors could easily have purposes that are not listed on this table.

Table: Author Purposes

(Johnson-Sheehan & Paine 17)

Audiences’ purposes

Authors’ purposes tend to be almost exclusive active if only because authors conscientiously create texts for specific audiences. But audiences’ purposes may range from more passive purpose to more active purposes.

Table: Audience Purposes

The Role of Purposes

Authors’ and audiences’ purposes in communicating determine the basic rationale behind other decisions both authors and audiences make (such as what to write or speak about, or whom to listen to, or what medium to use, or what setting to read in, among others). An author’s purpose in communicating could be to instruct, persuade, inform, entertain, educate, startle, excite, sadden, enlighten, punish, console, or many, many others. Like authors, audiences have varied purposes for reading, listening to, or otherwise appreciating pieces of communication. Audiences may seek to be instructed, persuaded, informed, entertained, educated, startled, excited, saddened, enlightened, punished, consoled, or many, many others. Authors’ and audiences’ purposes are only limited to what authors and audiences want to accomplish in their moments of communication. There are as many purposes for communicating as there are words to describe those purposes.

Attitude is related to purpose and is a much-overlooked element of rhetorical situations. But attitude affects a great deal of how a rhetorical situation unfolds. Consider if an author communicates with a flippant attitude as opposed to a serious attitude, or with drama as opposed to comedy, or calmly as opposed to excitedly. Depending on authors’ purposes, audiences’ specific qualities, the nature of the context, and other factors, any of these attitudes could either help or hinder authors in their efforts to communicate depending on the other factors in any given rhetorical situation. Like authors, audiences bring diverse attitudes to how they appreciate different pieces of communication. The audience’s attitude while reading, listening, observing, or whatnot affects how they receive and process the communication they receive.

Reading Skills

Analyzing author’s purpose and point of view.

• The Albert Team
• Last Updated On: June 16, 2023

Introduction

Do you ever wonder why writers write the way they do? Why they pick certain words or tell a story in a specific way? The reason behind this is called the author’s purpose and point of view. It’s like a secret code that helps you understand what they really mean.

In this blog post, we’ll learn about this secret code. You’ll learn to figure out what an author is trying to say, and how they see the world. This will help you understand books, articles, and even posts on social media even better!

What is the Author’s Point of View?

When you read a text, it’s important to think about the author’s point of view. The author’s point of view refers to their unique perspective, opinions, beliefs, and biases that shape how they present information or tell a story. They might see things in a way that’s different from you because of their own experiences, beliefs, and backgrounds.

Understanding an author’s point of view allows us to dig deeper into the underlying motivations and intentions behind their words. It can also help you find hidden messages in the text. So, how do we figure out an author’s point of view? Let’s talk about some ways to do this.

How to Determine the Author’s Point of View

You might think figuring out an author’s point of view is hard, but it can be fun, like solving a mystery! Here are some tips to help you do it:

• Look at the Words : Notice the words the author uses. Are they showing strong feelings or opinions? The way they write can give you hints about what they think and feel.
• Learn About the Author : Knowing more about the author can help you understand their point of view. What kind of job do they have? Where are they from? What are some important things that have happened to them?
• Think About Why the Author Wrote the Text: Why do you think the author wrote this? Do they want to teach you something, make you think, or make you laugh? Knowing this can help you understand what they’re trying to say.
• Notice Patterns: Look for ideas that come up again and again. These can tell you a lot about what the author thinks is important.
• Think About Who the Author is Writing For: Authors often write for specific groups of people. The way they write can tell you a lot about who they are trying to talk to.

Remember, figuring out an author’s point of view is about understanding the text better, not about deciding if they are right or wrong.

Why is the Author’s Point of View Important?

Why should we care about the author’s point of view? Here are some good reasons:

• Contextual Understanding : The author’s point of view helps us make sense of the text. It shows us why they chose to write the way they did and what they want us to learn.
• Uncovering Bias: No author can be totally unbiased. By understanding their point of view, we can see their own opinions in the text. This helps us think critically about what we’re reading.
• Evaluating Objectivity: Knowing the author’s point of view helps us see if the text is objective (without personal feelings) or subjective (based on personal feelings). This can help us decide if we can trust the information in the text.
• Enhancing Interpretation: Understanding the author’s point of view helps us understand what the text really means. We can see what arguments the author is making and think more deeply about the text.
• Encouraging Empathy and Perspective: By seeing things from the author’s point of view, we can better understand people who are different from us. This helps us be more understanding and open-minded.

As you can see, knowing the author’s point of view helps us understand and think about what we read in a deeper way. It makes us better readers and thinkers!

How to Determine the Author’s Purpose

In addition to analyzing the author’s point of view, it is also key to examine the author’s purpose. Here are some tips to help you figure out the author’s purpose:

• Check the Type of Text: Look at what kind of text it is. Is it a story, a news article, or maybe an essay? This can give you clues about why the author wrote it.
• Look at the Words and Tone: Pay attention to the words the author uses and how they write. If they use a lot of emotion, they might be trying to persuade you. If they give a lot of facts, they’re probably trying to inform you.
• Think About Who It’s Written For: Who is the author writing for? For example, a text for experts might be trying to give new information, while a text for kids might be trying to teach something in a fun way.
• Look for Main Ideas: What are the big ideas in the text? What is the author trying to say? This can give you a hint about why they wrote it.
• Check for Facts or Stories: Does the author use a lot of facts and data? Or do they tell stories? This can also help you figure out the author’s purpose.
• Think About the Time and Place: When and where was the text written? Sometimes, this can tell you a lot about why the author wrote the text.

Remember, you might not always see the author’s purpose right away. But if you look closely, you can usually find clues that will help you figure it out.

How Text Structure Contributes to the Author’s Purpose

Text structure, or the way a text is put together, plays a significant role in conveying the author’s purpose and shaping the overall message of a written piece. The way a text is organized and structured can greatly influence how the information is presented and how the reader engages with it. Here are some ways that text structure contributes to the author’s purpose

• Order of Ideas: Authors choose how to order their ideas for a reason. They might use a time order, cause and effect, or compare and contrast to help get their point across.
• Important Points Stand Out: Authors use things like headings or bullet points to show important ideas. This can tell us what the author thinks is most important.
• Storytelling Techniques: In stories, authors might play with the order of events, use flashbacks, or tell the story from different viewpoints. This can make the story more interesting or help make a point.
• Persuasion Techniques: If the author is trying to convince you of something, they will present their arguments in a careful order. They might present a problem, then give evidence, then propose a solution.
• Easy to Follow: A well-organized text is easier to understand. The way the author organizes the text can help you follow their ideas and understand what they want to say.

By looking at how a text is structured, you can get a better idea of what the author’s purpose is. So, next time you read something, pay attention to how it’s put together!

Classroom Application: What is the Author’s Purpose in this Passage?

Analyzing the author’s purpose becomes more engaging and relatable when you can apply your skills to historical speeches. One exemplary text for this exercise is Abraham Lincoln’s Second Inaugural Address. Use this step-by-step guide to  analyze the author’s purpose in this significant piece of writing:

Step 1: Background Research:

First, start by gathering some background information about Abraham Lincoln, his presidency, and the context of the Second Inaugural Address. Learn about the Civil War and how it impacted the nation during that time.

Step 2: Reading and Annotation:

Next, read the Second Inaugural Address carefully, highlighting or underlining key statements and phrases. Take note of any repeated themes or arguments and mark moments where Lincoln’s perspective or tone seems particularly important.

Step 3: Identifying the Type of Text:

Consider the type of text you are analyzing, which is a presidential inauguration speech. Think about the common purposes associated with such speeches, like inspiring unity, expressing gratitude, or outlining a vision for the nation.

Step 4: Analyzing Language and Tone:

Pay close attention to Lincoln’s choice of language and tone throughout the address. Look for emotional or persuasive language and note instances of unity, humility, or calls for reconciliation. Consider how these choices contribute to Lincoln’s purpose.

Step 5: Reflecting on Historical Context:

Think about the historical context surrounding the Second Inaugural Address. For example, you could reflect on the divided nation during the Civil War and how it affected Lincoln’s presidency. Then, connect these historical events to Lincoln’s purpose in addressing the nation during such a critical time.

Step 6: Identifying Key Statements and Arguments:

Identify the central statements and arguments made by Lincoln in the address. Consider how these statements reflect his purpose and the message he wanted to convey. Think critically about the implications of these arguments.

Step 7: Considering the Audience:

Reflect on the intended audience of the Second Inaugural Address, which includes both supporters and opponents of Lincoln. Analyze how Lincoln’s purpose might have been influenced by this diverse audience and how he aimed to unite the nation through his words.

Step 8: Drawing Conclusions:

Based on the evidence you gathered from the text analysis and understanding of the historical context, draw conclusions about Lincoln’s purpose in delivering the Second Inaugural Address. Make sure to support your conclusions with evidence from the text.

Step 9: Classroom Discussion and Reflection:

Finally, wrap up by participating in a classroom discussion, where you can share your analysis and engage in thoughtful reflection. Compare and contrast interpretations with your classmates to deepen your understanding of the author’s purpose and the complexities of historical texts.

By following these steps to analyze Lincoln’s Second Inaugural Address, you’ll develop critical thinking skills, gain historical understanding, and appreciate the power of language in shaping significant historical events. This assignment will enhance your ability to analyze texts and provide you with a deeper insight into the intentions of historical figures like Abraham Lincoln.

Analyzing an author’s purpose and point of view is a skill that empowers you to unlock the hidden meanings within texts. By understanding why authors write the way they do and recognizing their unique perspectives, you can gain valuable insights into the world of written communication. 

Practice Makes Perfect

Albert provides engaging practice questions for key skills like analyzing the author’s purpose as well as a wide range of texts for students to analyze and interpret. For more practice with the skills covered in this post, check out our Author’s Purpose questions in our Short Readings course, which uses short passages to reinforce fundamental reading skills. Readers at all ability levels may enjoy our  Leveled Readings  course, which offers Lexile® leveled passages focused on a unifying essential question that keeps all students on the same page regardless of reading level. Learn more about the Lexile Framework  here !

With our easy-to-use interface and informative feedback, Albert.io is the perfect tool for learning how to determine the author’s purpose and point of view and helping students develop a deeper understanding of the texts they encounter.

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What is the Author’s Purpose & Why Does it Matter?

There’s always a reason a writer decides to produce their work. We rarely think about it, but there’s always a motivating factor behind intent and goals they hope to achieve.

This “why” behind the author’s writing is what we call the author’s purpose, and it is the reason the author decided to write about something.

There are billions—maybe more—of reasons a writer decides to write something and when you understand the why behind the words, you can effectively and accurately evaluate their writing.

When you understand the why, you can apprehend what the author is trying to say, grasp the writer’s message, and the intent of a particular piece of literary work.

Without further ado, let me explain what the author’s purpose is and how you can identify it.

What is Author’s Purpose?

Just as I introduced the term, an author’s purpose is the author’s reason for or intent in writing.

In both fiction and non-fiction, the author selects the genre, writing format, and language to suit the author’s purpose.

The writing formats, genres, and vernacular are chosen to communicate a key message to the reader, to entertain the reader, to sway the reader’s opinion, et cetera.

The way an author writes about a topic fulfills their purpose; for example, if they intend to amuse, the writing will have a couple of jokes or anecdotal sections. The author’s purpose is also reflected in the way they title their works, write prefaces, and in their background.

In general, the purposes fall into three main categories, namely persuade, inform, and entertain. The three types of author’s purpose make the acronym PIE.

But, there are many reasons to write, the PIE just represents the three main classes of the author’s purpose .

In the next section, I’m going to elaborate on the various forms of the author’s purpose including the three broader categories that I have introduced.

How useful is the Author’s Purpose?

Understanding the author’s purpose helps readers understand and analyze writing. This analytical advantage helps the reader have an educated point of view. Titles or opening passages act as the text’s signposts, and we can assume what type of text we’re about to read.

If you can identify the author’s purpose, it becomes easier to recognize the proficiencies used to achieve that particular purpose. So, once you identify the author’s purpose, you can recognize the style, tone, word, and content used by the author to communicate their message. 

You also get to explore other people’s attitudes, beliefs, or perspectives.

Why does the Author’s Purpose Matter for the Writer?

The intent and manner in which a body of text is written determine how one perceives the information one reads.

Perception is especially important if the author aims to inform, educate, or explain something to the reader. For instance, an author writing an informative piece should provide relevant or reliable information and clearly explain his concepts; otherwise, the reader will think they are trying to be deceptive.

The readers—particularly those reading informative or persuasive pieces—expect authors to support their arguments and demonstrate validity by using autonomous sources as references for their writing.

Likewise, readers expect to be thoroughly entertained by works of fiction.

Types of Author’s Purpose

Mostly, reasons for writing are condensed into 5 broad categories, and here they are:

1. to Persuade

Using this form of author’s purpose, the author tries to sway the reader and make them agree with their opinion, declaration, or stance. The goal is to convince the reader and make them act in a specific way.

To convince a reader to believe a concept or to take a specific course of action, the author backs the idea with facts, proof, and examples.

Authors also have to be creative with their persuasive writing . For instance, apart from form complementary facts and examples, the author has to borrow some forms of entertaining elements and amuse their readers. This makes their writing enjoyable and relatable to some extent, increasing the likelihood of persuading people to take the required course of action.

2. to Inform

When the author’s purpose is to inform or teach the reader, they use expository writing. The author attempts to teach objectively by showing or explaining facts.

When you look at informative writing and persuasive writing, you can identify a common theme: the use of facts. However, the two forms of the author’s purpose use these facts differently. Unlike persuasive writing, which uses facts to convince the reader, informative writing uses facts to educate the reader about a particular subject. With persuasive writing, it’s like there’s a catch: the call to action. But, informative writing only uses facts to educate the reader, not to convince them to take a specific course of action.

Informative writing only seeks to “expose” factual information about a topic for enlightenment.

3. to Entertain

Most fiction books are written to entertain the reader—and, yes, including horror. On the other hand, non-fiction works combine an entertaining element with informative writing.

To entertain, the author tries to keep things as interesting as possible by coming up with fascinating characters , exciting plots, thrilling storylines, and sharp dialogue.

Most narratives, poetry, and plays are written to entertain. Be that as it may, these works of fiction can also be persuasive or informative, but if we fuse values and ideas, changing the reader’s perspective becomes an easier task. 

Nonetheless, the entertaining purpose has to dominate, or else, readers are going to lose interest quickly and the informative purpose will be defeated.

4. to Explain

When the author’s purpose is to explain, they write with the intent of telling the reader how to do something or giving details on how something works.

This type of writing is about teaching a method or a process and the text contains explanations that teach readers how a particular process works or the procedure required to do or create something.

5. to Describe

When describing is the author’s purpose, the author uses words to complement images in describing something. This type of writing attempts to give a more detailed description of something, a bit more detail than the “thousand words that a picture paints.”

The writer uses adjectives and images to make the reader feel as though it were their own sensory experience.

Main elements and examples of Author’s Purpose

A great way to identify the author’s purpose is to analyze the whole piece of literature. The first step would be to ask “What is the point of this piece?” One can also look at why it was written, who it was written for, and what effect they wanted it to have on readers.

Another method is to break down the text into different categories of purpose. For example, if someone wants their writing to persuade, they would use rhetorical devices (i.e., logical appeals).

Below are the types of publications dominated by each purpose and the things to look for when identifying the author’s purpose.

Persuasive Purpose

Persuasion is usually found in non-fiction, but countless other fiction books have also been used to persuade the reader.

Propaganda works are top of the list when it comes to persuasion in writing. But we also have other works including:

• Political speeches
• Advertisements
• Infomercial scripts and news editorials meant to persuade the reader
• Fiction writing whose author has an agenda

How to Identify Persuasive Purpose

When trying to identify persuasion in writing, you should ask yourself if the author is attempting to convince the reader to take a specific course of action.

If the author is trying to persuade their readers, they employ several tactics and schemes including hyperboles, forceful phrases, repetition, supporting evidence, imagery, and photographs, and they attack opposing ideas or proponents.

Informative Purpose

Although some works of fiction are also informative, informative writing is commonly found on non-fiction shelves and dominates academic works.

Many types of academic textbooks are written with the primary purpose of informing the reader.

Informative writing is generally found in the following:

• Textbooks  
• Encyclopedias
• Recipe books  

How to identify Informative Purpose

Just like in persuasive writing, the writer will attempt to inform the reader by feeding them facts.

So, how can you spot a pure intent to inform?

The difference between the two is that an author whose purpose is persuasion is likely going to provide the reader with some facts in an attempt with the primary goal of convincing the reader of the worthwhileness or valuableness of a particular idea, item, situation, et cetera.

On the other hand, in informative writing, facts are used to inform and are not sugar-coated by the author’s opinion, like is the case when the author’s purpose is to persuade.

Entertaining Purpose

The entertaining purpose dominates fiction writing—there’s a huge emphasis placed on entertaining the reader in almost every fiction book.

In almost every type of fiction (be it science fiction, romance, or fantasy), the writer works on an exciting story that will leave his readers craving for more.

The only issue with this purpose is that the adjective ‘entertaining’ is subjective and what entertains one reader may not be so riveting for another.

For example, the type of ‘entertainment’ one gets from romance novels is different from the amusement another gets from reading science fiction.

Although entertainment in writing is mostly used in fiction, non-fiction works also use storytelling—now and then—to keep the reader engaged and drive home a specific point.

How to identify Entertaining Purpose

Identifying works meant to entertain is fairly easy: When an author intends to entertain or amuse the reader, they use a variety of schemes aimed at getting the readers engaged.

The author may insert some humor into their narrative or use dialogue to weave in some jokes.

The writer may also use cliffhangers at the end of a page or chapter to keep the reader interested in the story.

Explaining Purpose

Authors also write to explain a topic or concept, especially in the non-fiction category. Fiction writers also write to explain things, usually not for the sole purpose of explaining that topic, but to help readers understand the plot, an event, a setting, or a character.

This type of purpose is dominant in How-to books, texts with recipes, DIY books, company or school books for orientation, and others.

How to identify Explaining Purpose

Texts with explaining purpose typically have a list of points (using a numbered or bulleted format), use infographics, diagrams, or illustrations.

Explaining purpose also contains a lot of verbs that try to convey directions, instructions, or guidelines.

Every author’s purpose or motive should be more than just entertaining the reader, it should be about more than just telling a good story.

A lot of authors tell stories to accomplish different objectives – some want to teach, provoke thought and debate, or show people that they’re not alone in their struggles. Others—like yours truly—write an article about the different types of Author’s purpose and hope it changes your writing style accordingly.

Authors must take their audience’s needs and interests into account, as well as their purposes for writing when writing something they intend to publish.

The author should find a way to make a piece that both generates interest as well as provides value to their reader.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

14.5 Constructing a Persuasive Speech

In a sense, constructing your persuasive speech is the culmination of the skills you have learned already. In another sense, you are challenged to think somewhat differently. While the steps of analyzing your audience, formulating your purpose and central idea, applying evidence, considering ethics, framing the ideas using appropriate language, and then practicing delivery will of course apply, you will need to consider some expanded options about each of these steps.

Formulating a Proposition

As mentioned before, when thinking about a central idea statement in a persuasive speech, we use the terms “proposition” or claim. Persuasive speeches have one of four types of propositions or claims, which determine your overall approach. Before you move on, you need to determine what type of proposition you should have (based on the audience, context, issues involved in the topic, and assignment for the class).

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition (or claim) is not whether something is morally right and wrong or what should be done about the topic, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20” or “Barack Obama won the presidency in 2008 with 53% of the vote.” Propositions or claims of fact are statements over which persons disagree and there is evidence on both sides, although probably more on one than the other. Some examples of propositions of fact are:

Converting to solar energy can save homeowners money.

John F. Kennedy was assassinated by Lee Harvey Oswald working alone.

Experiments using animals are essential to the development of many life-saving medical procedures.

Climate change has been caused by human activity.

Granting tuition tax credits to the parents of children who attend private schools will perpetuate educational inequality.

Watching violence on television causes violent behavior in children.

William Shakespeare did not write most of the plays attributed to him.

John Doe committed the crime of which he is accused.

Notice that in none of these are any values—good or bad—mentioned. Perpetuating segregation is not portrayed as good or bad, only as an effect of a policy. Of course, most people view educational inequality negatively, just as they view life-saving medical procedures positively. But the point of these propositions is to prove with evidence the truth of a statement, not its inherent value or what the audience should do about it. In fact, in some propositions of fact no action response would even be possible, such as the proposition listed above that Lee Harvey Oswald acted alone in the assassination of President Kennedy.

Propositions of Definition

This is probably not one that you will use in your class, but it bears mentioning here because it is used in legal and scholarly arguments. Propositions of definitions argue that a word, phrase, or concept has a particular meaning. There are various ways to define words, such as by negation, operationalizing, and classification and division. It may be important for you to define your terms, especially if you have a value proposition. Lawyers, legislators, and scholars often write briefs, present speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. We saw a proposition of definition defended in the Supreme Court’s 2015 decision to redefine marriage laws as applying to same-sex couples, based on arguments presented in court. Other examples might be:

The Second Amendment to the Constitution does not include possession of automatic weapons for private use.

Alcoholism should be considered a disease because…

The action committed by Mary Smith did not meet the standard for first-degree murder.

Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things (the Second Amendment, alcoholism, crime, and inalienable rights) needs to be changed or viewed differently, but the audience is not asked to change an attitude or action.

Propositions of Value

It is likely that you or some of your classmates will give speeches with propositions of value. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” it is a proposition of value. Some examples include

Hybrid cars are the best form of automobile transportation available today.

Homeschooling is more beneficial for children than traditional schooling.

The War in Iraq was not justified.

Capital punishment is morally wrong.

Mascots that involve Native American names, characters, and symbols are demeaning.

A vegan diet is the healthiest one for adults.

Propositions of value require a first step: defining the “value” word. If a war is unjustified, what makes a war “just” or “justified” in the first place? That is a fairly philosophical question. What makes a form of transportation “best” or “better” than another? Isn’t that a matter of personal approach? For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It would be the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Propositions of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior. Speeches with propositions of policy can be those that call for passive acceptance and agreement from the audience and those that try to instigate the audience to action, to actually do something immediately or in the long-term.

Our state should require mandatory recertification of lawyers every ten years.

The federal government should act to ensure clean water standards for all citizens.

The federal government should not allow the use of technology to choose the sex of a fetus.

The state of Georgia should require drivers over the age of 75 to take a vision test and present a certificate of good health from a doctor before renewing their licenses.

Wyeth Daniels should be the next governor of the state.

Young people should monitor their blood pressure regularly to avoid health problems later in life.

As mentioned before, the proposition determines the approach to the speech, especially the organization. Also as mentioned earlier in this chapter, the exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience. In the next section, we will examine organizational factors for speeches with propositions of fact, value, and policy.

Organization Based on Type of Proposition

Organization for a proposition of fact.

If your proposition is one of fact, you will do best to use a topical organization. Essentially that means that you will have two to four discrete, separate arguments in support of the proposition. For example:

Proposition: Converting to solar energy can save homeowners money

1. Solar energy can be economical to install.

A. The government awards grants.

B. The government gives tax credits.

2. Solar energy reduces power bills.

3. Solar energy requires less money for maintenance.

4. Solar energy works when the power grid goes down.

Here is a first draft of another outline for a proposition of fact:

Proposition: Experiments using animals are essential to the development of many life-saving medical procedures.

• Research of the past shows many successes from animal experimentation.
• Research on humans is limited for ethical and legal reasons.
• Computer models for research have limitations.

However, these outlines are just preliminary drafts because preparing a speech of fact requires a great deal of research and understanding of the issues. A speech with a proposition of fact will almost always need an argument or section related to the “reservations,” refuting the arguments that the audience may be preparing in their minds, their mental dialogue. So the second example needs revision, such as

1. The first argument in favor of animal experimentation is the record of successful discoveries from animal research.

2. A second reason to support animal experimentation is that research on humans is limited for ethical and legal reasons and computer models for research have limitations. 

3. Many people today have concerns about animal experimentation. 

A. Some believe that all experimentation is equal, that experimenting on animals is no different than experimenting on people. 

B. Others argue that the animals are mistreated.

C. While some animal experimentation is conducted for legitimate medical research, other animal experimentation is conducted to test cosmetics or shampoos.

D. Some believe the persuasion of certain advocacy groups like PETA.

4. However, some of these objections to animal experimentation are unfounded. 

A. There are protocols for the treatment of animals in experimentation.

i. Legitimate medical experimentation follows the protocols. 

B. Many of the groups that protest animal experimentation have extreme views. 

i. Some of these groups give untrue representations of animal experimentation

The completed outline would include quotations, statistics, and facts from reliable sources that support arguments for the proposition as well as refute any misconceptions.

Organization for a Proposition of Value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. As mentioned earlier, a proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. The second or middle section would present the defense or “pro” arguments for the proposition based on the definition. The third section would include refutation of the counter arguments or “reservations.” The following outline draft shows a student trying to structure a speech with a value proposition. Keep in mind it is abbreviated for illustrative purposes, and thus incomplete as an example of what you would submit to your instructor, who will expect more detailed outlines for your speeches.

Proposition: Hybrid cars are the best form of automotive transportation available today.

I. Automotive transportation that is best meets three standards. (Definition)

A. It is reliable and durable.

B. It is fuel efficient and thus cost efficient.

C. It is therefore environmentally responsible.

II. Studies show that hybrid cars are durable and reliable. (Pro-Argument 1)

A. Hybrid cars have 99 problems per 100 cars versus 133 problems per 100 conventional cars, according to TrueDelta, a car analysis website much like Consumer Reports.

B. J.D. Powers reports hybrids also experience 11 fewer engine and transmission issues than gas-powered vehicles, per 100 vehicles.

III. Hybrid cars are fuel-efficient. (Pro-Argument 2)

A. The Toyota Prius gets 48 mpg on the highway and 51 mpg in the city.

B. The Ford Fusion hybrid gets 47 mpg in the city and in the country.

• Hybrid cars are environmentally responsible. (Pro-Argument 3)

A. They only emit 51.6 gallons of carbon dioxide every 100 miles.

B. Conventional cars emit 74.9 gallons of carbon dioxide every 100 miles.

C. The hybrid produces 69% of the harmful gas exhaust that a conventional car does.

V. Of course, hybrid cars are relatively new to the market and some have questions about them. (Reservations)

A. Don’t the batteries wear out and aren’t they expensive to replace?

1. Evidence to address this misconception.

2. Evidence to address this misconception.

B. Aren’t hybrid cars only good for certain types of driving and drivers?

C. Aren’t electric cars better?

Organization for a Proposition of Policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically we do not feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. As the saying goes, “If it ain’t broke, why fix it?” As mentioned before, some policy speeches look for passive agreement or acceptance of the proposition. Some instructors call this type of policy speech a “think” speech since the persuasion is just about changing the way your audience thinks about a policy.

On the other hand, other policy speeches seek to move the audience to do something to change a situation or to get involved in a cause, and these are sometimes called a “do” speech since the audience is asked to do something. This second type of policy speech (the “do” speech) is sometimes called a “speech to actuate.” Although a simple problem-solution organization with only two main points is permissible for a speech of actuation, you will probably do well to utilize the more detailed format called Monroe’s Motivated Sequence.

This format, designed by Alan Monroe (1951), who wrote a popular speaking textbook for many years, is based on John Dewey’s reflective thinking process. It seeks to go in-depth with the many questions an audience would have in the process of listening to a persuasive speech. Monroe’s Motivated Sequence involves five steps, which should not be confused with the main points of the outline. Some steps in Monroe’s Motivated Sequence may take two points.

Monroe’s Motivated Sequence

• Attention . This is the introduction, where the speaker brings attention to the importance of the topic as well as his or her own credibility and connection to it. This step will include the thesis of the speaker’s argument. The Attention step consists of four elements in the following order: the Attention-Getter, Orientation, Establishment of Credibility, and the Preview Statement. The Attention-Getter is a statement that pulls the audience into the presentation and makes them want to listen. Orientation establishes the presentation’s topic and tone, which it does through elements that introduce the speaker, present any relevant background information, and establish the speech’s thesis. The speaker can Establish Credibility both verbally and through body language and wardrobe. Speakers can Establish Credibility verbally by sharing with the audience any credentials or experience with the topic they might have. All speakers, regardless of credentials, should Establish Credibility non-verbally by dressing professionally, making consistent eye contact with the audience, properly citing sources, and demonstrating confidence. The Preview Statement is the roadmap for the entire presentation: it briefly introduces the problem and its negative impacts while hinting at the speaker’s solution.  Do not, however, give away the solution in the Preview Statement. Usually, it’s best to let the curiosity build in the audience and introduce it for the first time in the Satisfaction step.
• Need . Here the problem is defined and established with evidence that will show the audience the severity of the problem as well as how it affects them, their families, and/or their communities. The harm or need can be physical, financial, psychological, legal, emotional, educational, social, or a combination. Specific elements of Need are the Problem Statement, Illustration of the Problem, Ramifications (side effects) of the Problem, Pointing, and Clear Criteria for an acceptable solution. The Problem Statement is a direct statement focusing on the specific problem or concern. The Problem Statement is supported by an Illustration, a real-life instance of the problem’s existence, and Ramifications, the side effects and harms of the problem. Ramifications might be supported with a variety of materials that underscore the gravity of the problem and its effects. Pointing is a direct statement drawing a clear connection between the audience and the problem. Pointing explicitly tells the audience why they should care about the problem. Speakers complete the Need step by establishing Clear Criteria that outline the vital features for a solution to be effective without giving away the solution yet.
• Satisfaction . Satisfaction presents the solution to the problem described in Need, as well as explains how the solution works by addressing the causes and symptoms of the problem. Satisfaction includes the Solution Statement, Explanation, Theoretical Demonstration, Practical Experience, and Meeting of Objections. The Solution Statement introduces the solution, while the Explanation details the solution and how it will fix the problem. The Theoretical Demonstration shows how the solution meets the Criteria from the Need step, while the speaker shows where the solution has proven successful with Practical Experience. Practical Experience may be in the form of a success story or specific instance where the solution made a difference. Finally, the speaker Meets Objectives by anticipating and refuting potential concerns about the solution.
• Visualization . Visualization motivates the audience to support the proposed solution by revealing future benefits of implementing it (positive) and/or the harms of failing to implement it (negative). This step requires that the speaker use vivid imagery and language to describe a hypothetical positive or negative future The conditions in this scenario, however, should be probable, and provide the audience with a personalized vision of how their lives will be affected by enacting (or failing to enact) the solution. Speakers can use either positive or negative scenarios, or both. However, where time is limited, speakers may opt to eliminate the “Visualization” step.
• Action .  The Action Step, the presentation’s conclusion, provides the audience with specific steps to take to implement the solution as soon as possible. The Action step consists of the Brake Light, Summary, Challenge/Appeal, and Note of Finality. The Brake Light indicates that the speaker’s presentation is nearing an end through the use of phrases such as “in conclusion” or “in summary.” The Brake Light should segue into the Summary Statement, where the speaker restates the Preview Statement in the past tense as well as emphasizes the solution. The Challenge/Appeal tells the audience what they should do individually to bring about the solution described in the speech, while the Note of Finality is a strong closing statement that leaves the audience reflecting on the presentation.

The more concrete you can make the Action Step, the better. Research shows that people are more likely to act if they know how accessible the action can be. For example, if you want students to be vaccinated against the chickenpox virus (which can cause a serious disease called shingles in adults), you can give them directions to and hours for a clinic or health center where vaccinations at a free or discounted price can be obtained.

For speeches of policy where no huge problem needs solving or where the audience already knows that the problem exists and requires solving, structure your arguments using the Comparative Advantages format, which focuses on how one possible solution is better than others. The organizational pattern for this kind of proposition might be topical:

I. This policy is better because… II. This policy is better because… III. This policy is better because…

If Comparative Advantage sounds a little like a commercial, that is because advertisements often use comparative advantages to show that one product is better than another. Here is an example:

Proposition: Owning the Barnes and Noble Nook is more advantageous than owning the Amazon Kindle.

I. The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not. II. The Nook has a color-touch screen, while the Kindle’s screen is black and grey and non-interactive. III. The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments and order of points (remembering that if you use topical order, to put your strongest or most persuasive point last), it is time to be sure your points are well with evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the U.S. Department of Labor’s website, cite the U.S. Department of Labor (your instructor will probably not accept the Wikipedia site anyway). Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because, unlike some organizations, Gallup does not have a cause (political or otherwise) it is supporting. Consult Chapter 6 for detailed information about finding credible sources of information.

Secondly, your evidence should be new to the audience. In other words, the best evidence is that which is from credible sources and the audience has not heard before (Reinard, 1988; McCroskey, 1969). If they have heard it before and discounted it, they will not consider your argument well supported. An example is telling people who smoke that smoking will cause lung cancer. Everyone in the U.S. has heard that thousands of times, but 14% of the population still smokes, which is about one in seven (Centers for Disease Control and Prevention, 2017). Many of those who smoke have not heard the information that really motivates them to quit yet, and of course quitting is very difficult. Additionally, new evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, and fourth, it should be timely and represent the most recent research on the topic.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider the use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introductions and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Next you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech (as well as your instructor’s specifications). The charts, graphs, or photographs you use should be focused and credibly done.

One of your authors remembers a speech by a student about using seat belts (which is, by the way, an overdone topic). What made the speech effective, in this case, were photographs of two totaled cars, both of which the student had been driving when they crashed. The devastation of the wrecks and his ability to stand before us and give the speech because he had worn his seat belt was effective (although it didn’t say much for his driving ability). If you wanted an audience to donate to disaster relief after an earthquake in a foreign country, a few photographs of the destruction would be effective, and perhaps a map of the area would be helpful. But in this case, less is more. Too many visual aids will likely distract from your overall speech claim.

Finally, since you’ve already had experience in class giving at least one major speech prior to this one, your delivery for the persuasive speech should be especially strong. Because delivery affects credibility (Burgoon, Birk, & Pfau, 1990), you want to be able to connect visually as you make your appeals. You want to be physically involved and have vocal variety when you tell dramatic narratives that emphasize the human angle on your topic. If you do use presentation slides, you want them to work seamlessly, using black screens when the visuals are not necessary.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in different ways. Choose your topic based on your own commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos, ethos, and pathos.

organizational pattern used for persuasive speeches involving five steps: attention, need, satisfaction, visualization, and action

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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What is The Author's Purpose?

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Here's your heads up for the day: most standardized tests have a reading comprehension section. I'm fairly certain you knew that, but in case you didn't, you're welcome. What you may not have known is that in most reading comprehension sections, you will be called upon to answer questions about the author's purpose, along with other concepts like main idea , vocabulary in context , inferences and more. If you have no idea what author's purpose means you're going to have a hard time finding it, huh? I thought so. Take a peek below to read a little more about this reading skill and how you can find it in those long reading passages on standardized tests. 

Author's Purpose Practice

Author's Purpose Basics

The author's purpose is basically the reason he or she chose to act in a particular way, whether that's writing the passage, selecting a phrase, using a word, etc. It differs from the main idea in that author's purpose not the point you're supposed to get or understand; rather, it's the why behind why the author picked up a pen or selected those words in the first place. It can be difficult to determine because, after all, you may not be inside the mind if the writer. You may not actually know why she or he chose to include a particular phrase or idea. The good news? The majority  of author's purpose questions will come in multiple choice format. So you won't have to come up with the reason for an author's behavior. You'll just need to select the best choice. 

If you're trying to determine the author's purpose on a standardized test, your question may look a little something like this:

1. The author most likely mentions the Depression in lines 33 - 34 to: A. identify the primary purpose for Social Security. B. criticize FDR's adoption of a program that would run out of money. C. contrast the effectiveness of the Social Security Program with that of family care. D. list another factor that contributed to the need for the Social Security Program.

Author's Purpose Key Words

There are a few key words associated with the author's purpose. Often times, you can narrow down what an author was trying to accomplish by looking at the language he or she used while writing. Take a look at the words below. The bold word will be used in the answer choices. The phrase following the bold words is an explanation of what it really means when you see it. If you click on the "How to Find the Author's Purpose" below, you'll see each of these phrases explained thoroughly so you can understand how to determine when each is being used in context. 

• Compare: Author wanted to show similarities between ideas
• Contrast: Author wanted to show differences between ideas
• Criticize: Author wanted to give a negative opinion of an idea
• Describe/Illustrate: Author wanted to paint a picture of an idea
• Explain: Author wanted to break down an idea into simpler terms
• Identify/List: Author wanted to tell the reader about an idea or series of ideas
• Intensify: Author wanted to make an idea greater
• Suggest: Author wanted to propose an idea

If you can master these bad boys, then you'll have a much easier time answering those reading comprehension questions on your next standardized test, mostly because these key words are often used so very often in those questions! Bonus!

How to Find The Author's Purpose

Sometimes, reading for the author's purpose is as simple as just that; you read, and you figure out that the writer really hated the Red Sox and wanted to criticize the whole franchise. Other times, it isn't so simple, so it's good to have a technique to guide you when you're looking!

• Worksheet 1: Author's Purpose
• Finding the Author's Purpose
• Reading Comprehension Worksheet 1 Answers
• Worksheet 2: Author's Purpose
• 3 Tricks to Figure out the Author's Tone
• What Is Author's Tone?
• Nonfiction Reading Comprehension Worksheets
• High School Vocabulary in Context Worksheets
• Worksheet 1: Author's Tone
• Reading Comprehension Worksheet 1
• How to Find the Implied Main Idea
• Worksheet 1 Answer Key: Author's Tone
• Reading Comprehension Practice Questions
• Third Grade Reading Comprehension Books
• Second Grade Reading Comprehension Books
• 4 Types of Context Clues

15 Persuasive Speeches

Speeches that Make a Change

In this chapter . . .

For many public speeches, the specific purpose is to convince the audience of a particular opinion or claim or to convince them to take some action in response to the speech. When your intention is to affect change in your audience (not just the acquisition of knowledge) then you are delivering a persuasive speech. In this chapter you will learn about the elements of persuasion, why persuasion is difficult, and how to overcome people’s resistance to change by using effective and ethical methods.

Although a persuasive speech involves information—even as much as an informative speech—the key difference is that a persuasive speech is designed for “creating, reinforcing, or changing people’s beliefs or actions” (Lucas, 2015. p. 306). A persuasive speech makes something happen. In other words, it performs a job.

Traditional Views of Persuasion

In the fourth century BCE, the classic philosopher Aristotle took up the study of the public practices of the ruling class in Athenian society. For two years he observed the  rhetoric  (the art of persuasion) of the men who spoke in the assembly and the courts. In the end, he developed a theory about persuasiveness that has come down to us in history as a treatise called Rhetoric. Among his many ideas was the identification of three elements essential to persuasion: ethos, logos, and pathos. In short, they mean credibility, reasonability, and emotion.

Ethos has come to mean speaker character and credentials. It is the element that establishes the audience’s trust in you as a speaker. A speaker’s credibility is based on who the speaker is and what they know: experience, education, expertise, and background. If you’re delivering a persuasive speech about adopting a pet from a shelter and you have raised several shelter dogs, then you have credibility through experience and should share that fact about yourself with the audience to enhance their trust in your persuasive argument. Another way to establish your credibility is through research sources. You may not be an expert in climate change, but if you were giving a persuasive speech about it, you can cite reliable authoritative sources.

The word ethos looks very much like the word “ethics,” and there are many close parallels to the trust an audience has in a speaker and their honesty and ethical stance. In terms of ethics, it goes without saying that your speech will be truthful.

In addition to expertise and truthfulness is your personal involvement in the topic. Ideally you have chosen the topic because it means something to you personally. Audiences will have more trust in you if they feel you have something as stake or something personal in the subject. For example, perhaps your speech is designed to motivate audience members to take action against bullying in schools, and it’s important to you because you work with the Boys and Girls Club organization and have seen how anti-bullying programs can have positive results. Sharing your own involvement and commitment is key to establishing your credibility on this topic.

Logos is the second key element in Aristotle’s theory of rhetoric. Related to our word “logic,” the Greek term logos in persuasion means presenting ideas that appeal to logic or reason. Logos in a speech pertain to arguments that the audience would find acceptable. Imagine a speech, for example, which has the goal of persuading an audience to adopt healthier eating habits. Would the speech be effective if the arguments focused on how expensive organic foods are? Of course not.

Logic and reason are persuasive not only as matters of content.  Logos  pertains to organization, as well. An effective persuasive speech presents arguments in an organized fashion.

In words like “empathy,” “sympathy,” and “compassion” we see the root word behind the Greek word pathos. Pathos, for Aristotle, meant exciting emotions such as anger, joy, hate, love, and desire to persuade the audience of the rightness of a proposition. In a positive sense, appealing to the emotions of the audience is a highly effective persuasive tool. In the earlier example of a speech designed to encourage an audience to take action against bullying in schools, including a touching story about a student experiencing bullying would make the audience more likely to support your call for action.

However, we recognize that pathos can be used in a negative way. Emotional appeals that use anger, guilt, hatred, inflammatory language like name-calling, or that try to frighten the audience with horrible images, are counter-productive and even unethical. They might incite emotion in the audience, but they are poor uses of pathos.

One negative emotion used frequently by persuasive speakers is fear. Candidates for political office, for example, often try to provoke fear to move us to vote for them. Intense, over-the-top fear appeals, based on factual falsehoods or cherry-picking, and/or including shocking photos, are not ethical and are often dismissed by discerning audience members. Appealing to the emotion of fear can be ethical if it’s managed carefully. This means being strictly factual and avoiding extremes.

Persuasion and the Audience

It makes sense that if a speaker wants to affect the audience’s beliefs or actions, then the speaker must be perfectly clear about their expectations. If you were listening to a persuasive speech call for your audience to support animals, wouldn’t you want to know exactly what “support” the speaker was talking about? Giving money to charities? Volunteering at an animal shelter? Writing state legislators and urging them to change laws? Your job as a persuasive speaker is to be clear about what you want to create, reinforce, or change in your audience.

For your speech to have persuasive power, you must also consider your audience and choose a goal that is feasible for them. Persuasion isn’t an on/off switch. It’s more like a thermometer. Skillful persuasive speakers respect and identify a persuasive goal that is calibrated to the audience. Think of persuasion as a continuum or line going both directions. At one end is strong disagreement. At the other end is strong agreement. Your audience members, either as a group or individually, are sitting somewhere on that line in relation to your central idea statement, or what we are going to call a proposition in this chapter.

For example, your speech proposition might be something like “The main cause of climate change is human activity.” You are claiming that climate change is due to the harmful things that humans have done to the environment. To be an effective persuasive speaker, one of your first jobs after choosing this topic would be to determine where your audience “sits” on the continuum.

+ 3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods, and advocating for government policy changes). + 2 means agree but not to the point of acting upon it or only acting on it in small ways. + 1 as mildly agrees with your proposition; that is, they think it’s probably true, but the issue doesn’t affect them personally. 0 means neutral, no opinion, or feeling too uninformed to decide. – 1 means mildly opposed to the proposition but willing to listen to those with whom they disagree. – 2 means disagreement to the point of dismissing the idea pretty quickly. – 3 means strong opposition to the point that the concept of climate change itself isn’t even listened to or acknowledged as a valid subject.

Since everyone in the audience is somewhere on this line or continuum, you can accept the fact that any movement toward +3 or to the right is a win. Trying to change an audience from -3 (strong disagreement) to +3 (strong agreement) in a single speech would be quite impossible. When you understand this, you can make strategic choices about the content of your speech.

In this example, if you knew that most of the audience was at -2 or -3, your speech could focus on opening their minds to the possibility of climate change and provide the science behind human causes. On the other hand, if you knew your audience was at +1 or +2, you could focus on urging them to take bold steps, like giving up their gasoline-powered vehicles.

A proposition is assumed to be in some way controversial, or a “stretch” for the audience. Some people in the audience will disagree with your proposition or at least have no opinion; they are not “on your side.”

There will be those in the audience who disagree with your proposition but who are willing to listen. Some members of the audience may already agree with you, although they don’t know why. Both groups could be called the  target audience . At the same time, another cluster of your audience may be extremely opposed to your position to the degree that they probably will not give you a fair hearing. They probably can’t be persuaded. Focus on your target audience, they are the one you can persuade.

Why is Persuasion Hard?

Persuasion is hard mainly because we have a bias against change. We go out of our way to protect our beliefs, attitudes, and values. We selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. We find it uncomfortable to be confronted with conflicting information or viewpoints.

Additionally, during a persuasive speech the audience members are holding a mental dialogue with the speaker or at least the speaker’s content. The processes that the human mind goes through while it listens to a persuasive message is like a silent conversation. In their minds, audience members are producing doubts or reservations about your proposal. If we could listen in on one of these conversations, it might go something like this:

Speaker: Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. Audience Member Mind: Yeah, I hear what you’re saying, but eating like that won’t give me enough protein.

The audience member has a doubt or reservation about the speaker’s proposal. We can call these doubts “yeah, buts” because the audience members are thinking, “Yeah, but what about—?”  It’s a skill of good persuasion speechwriting to anticipate reservations.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members have to persuasion, what is a speaker to do? Here are some strategies.

First, choose a feasible goal for the persuasive action you want the audience to take. Going back to our continuum, trying to move an audience from -3 to +2 or +3 is too big a move. Having reasonable persuasive goals is the first way to meet resistance. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion.

Secondly, as speakers we must address reservations. While speechwriters aren’t mind-readers, we can easily imagine reservations about our proposition and build a response to those reservations into the speech. Using the example above, a speaker might say:

Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. I urge all of you to consider this important dietary change. Perhaps you are thinking that a plant-based diet won’t provide enough protein. That is a common concern. Nutritionists at the website Forks Over Knives explain how the staples of a PB diet—whole grains, legumes, and nuts—provide ample protein.

Here, the speaker acknowledges a valid reservation and then offers a rebuttal. This is called a two-tailed argument. The speaker articulates a possible argument against their proposition and then refutes it.

The third strategy is to keep in mind that since you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. In effect, audiences want to know: “What’s in it for me?” (WIIFM). As a speaker, you should give thought to that question and in your speech address the benefit, advantage, or improvement that the audience will gain by taking the action you propose.

Structure of a Persuasive Speech

A persuasive speech shares with an informational speech the same four elements for a strongly structured speech: introduction, body, conclusion, and connectors. Like informative speeches, preparation requires thoughtful attention to the given circumstances of the speech occasion, as well as audience analysis in terms of demographic and psychographic features. That said, there are some elements unique to a persuasive speech.

General and Specific Purpose General Purpose: To Persuade Specific Purpose: To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus.

This looks familiar up to this point. The general purpose is one of the three broad speech goals (to instruct, to persuade, to inspire or entertain). The specific purpose statement follows a clear T.W.A.C. pattern:

T o +  W ord: To convince A udience: campus administrators C ontent: LGBTQ+ safe spaces

What is unique to persuasive speeches is what comes next, the proposition.

Propositions

Informational speeches require a thesis. This is the central idea of the speech; its “takeaway.” Persuasive speeches equally require a strong focus on the main idea, but we call this something else: a  proposition . A proposition is a statement that expresses a judgement or opinion about which you want audience in agreement. Remember that propositions must be something that can be argued. To say, “The earth is round” isn’t a proposition. “The earth is flat” is a proposition.

• Converting to solar energy saves homeowners money.
• A vegan diet is the most ethical way to eat.
• Universities should provide on-line learning options for all classes.
• The Constitution’s Second Amendment does not include possession of automatic weapons for private use.

Like a thesis statement for an informative speech, a proposition statement is best when it not only clearly states the judgment or opinion for which you seek audience agreement, but also provides a succinct preview of the reasons for that judgement.

Universities should provide LGBTQ+ safe spaces on campus to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Types of Propositions

If you take a closer look at the propositions above, you’ll notice that they suggest several types of persuasion. In fact, there are several broad categories of propositions, determined by their primary goal. These are: a) propositions of fact, b) propositions of value, c) propositions of policy, and d) propositions of definition.

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition isn’t whether something is morally right or wrong, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20.” Rather, propositions of fact are statements over which people disagree and there is evidence on both sides. Some examples of propositions of fact are:

• Experiments using animals are essential to the development of many life-saving medical procedures.
• Climate change has been caused by human activity.

Notice that in none of these are any values—good or bad—mentioned. The point of these propositions is to prove with evidence the truth of a statement.

Proposition of Value

Propositions of fact have the primary purpose of arguing that something exists in a particular way. Propositions of value, on the other hand, have as their primary purpose to argue that one thing is better than another. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” then it’s a proposition of value. Some examples include:

• Hybrid cars are the best form of automobile transportation available today.
• Mascots that involve Native American names, characters, and symbols are unjust.

Propositions of value require a first step: defining the “value” word. If you are trying to convince your audience that something is “unjust,” you will have to make clear what you mean by that term. For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It’s the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Proposition of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior.

• The federal government should act to ensure clean water standards for all citizens.
• Universities should eliminate attendance requirements.
• States should lower taxes on food.

The proposition determines the approach to the speech, especially the organization. The exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience.

Propositions of Definition

Propositions of definitions argue that a word, phrase, or concept has a particular meaning. Lawyers, legislators, and scholars often write briefs, present persuasive speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. Some examples might be:

• The Second Amendment to the Constitution does not include possession of automatic weapons for private use.
• Alcoholism should be considered a disease because…
• Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things needs to be changed or viewed differently, but the audience isn’t asked to change an attitude or action.

These are not strict categories. A proposition of value most likely contains elements of facts and definitions, for example. However, identifying the primary category for a persuasive speech focuses the speaker on the ultimate purpose of the speech.

Pro-Arguments

Once you know your proposition, the next step is to make your case for your judgement or opinion through clear and distinct points. These are the main points of the body of your persuasive speech. We call these the “pro” or “for” arguments. You should present at least three distinct arguments in favor of your proposition. Expanding on the example above,

General Purpose: To Persuade Specific Purpose:  To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus. Proposition: Universities should provide LGBTQ+ safe spaces on campus in order to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Three pro-arguments for the proposition are:

Pro-Argument #1: Creating a safe space makes LGBTQ+ community more visible and central to campus life, instead of marginalized. Pro-Argument #2: Safe spaces create a place where LGBTQ+ and their allies learn to build networks, friendship, and support circles. Pro-Argument #3: With a safe and centralized space bringing together this community, instances of bias or harassment can be brought to counselors, making for a safer community.

Two-Tailed Arguments

There is one more crucial element following pro-arguments. These are unique to persuasive speeches. As discussed above, it’s essential to anticipate and address audience reservations about your propositions. These are the two-tailed arguments that articulate the reservation and then address it or refute it. In the example we’re using, such a statement might look like this:

“Perhaps you are thinking that an LGBTQ+ safe space isn’t necessary on campus because there are already places on campus that provide this function. I understand that concern. However, a space that is officially provided by the University provides access to resources with trained personnel. The national organization CampusPride provides training to university facilitators for exactly this reason.”

There are some techniques for rebuttal or refutation that work better than others. You would not want to say, “If you are one of the people who believe this about my proposition, you are wrong.” It’s better to say that their reservations are “misconceptions,” “myths,” or “mistaken ideas” that are commonly held about the proposition.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments, it’s time to be sure the main points are well supported with evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the US Department of Labor’s website, cite the US Department of Labor. Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it’s supporting.

Secondly, your evidence should be new to the audience. New evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, manipulated, or edited to change its meaning.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider the use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Lastly, you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech. The charts, graphs, or photographs you use should be focused and credibly done.

Organization of a Persuasive Speech

You can see that the overall structure of a persuasive speech follows a common model: introduction, body (arguments and support), two-tailed arguments, and conclusion. Study the example at the end of this chapter to see this structure in action.

In speechwriting, you can think of a speech structure like the building of a house and organization like the arrangement of the rooms within it. As with other speeches, persuasive speeches can be organized topically, chronologically, or spatially. However, persuasive speeches often follow a problem-solution or problem-cause-solution pattern.

Organization for a proposition of fact

If your proposition is one of fact or definition, it will be best to use a topical organization for the body of your speech. That means that you will have two to four discrete, separate topics in support of the proposition.

Proposition: Converting to solar energy saves homeowners money.

• (Pro-Argument 1) Solar energy can be economical to install.
• (Pro-Argument 2) The government awards grants for solar.
• (Pro-Argument 3) Solar energy reduces power bills.
• (Pro-Argument 4) Solar energy requires less money for maintenance.

Organization for a proposition of value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. A proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. Then the pro-arguments for the proposition based on the definition.

Proposition: Hybrid cars are the best form of automotive transportation available today.

• (Definition of value) Automotive transportation that is best meets three standards: dependable, economical, and environmentally responsible.
• (Pro-Argument 1) Studies show that hybrid cars are durable and dependable.
• (Pro-Argument 2) Hybrid cars are fuel-efficient.
• (Pro-Argument 3) Hybrid cars are environmentally responsible.

Organization for a propositions of policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically, we don’t feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. Therefore, the organization of a speech about policy needs to first explain the problem and its cause, followed by the solution in the form of 3-5 pro-arguments.

Proposition: Universities should provide on-line learning options for all classes.

• (Problem) Regular attendance in a physical classroom is no longer possible for all students.
• (Cause) Changes brought about by the COVID pandemic have made guaranteed classroom attendance difficult.
• (Pro-Argument 1) Providing on-line learning options protects the health of students.
• (Pro-Argument 2) On-line learning serves students who cannot come to campus.
• (Pro-Argument 3) Access to on-line learning allows students to maintain employment while still going to school.

To complete this outline, along with introduction and conclusion, your pro-arguments should be supported with fact, quotations, and statistics.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in diverse ways. Choose your topic based on your commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos , ethos , and pathos .

Media Attributions

• Persuasion Scale © Mechele Leon is licensed under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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13 Author’s Purpose

Authors and audiences both have a wide range of purposes for communicating. The importance of purpose in rhetorical situations cannot be overstated. It is the varied purposes of a rhetorical situation that determine how an author communicates a text and how audiences receive a text. Rhetorical situations rarely have only one purpose. Authors and audiences tend to bring their own purposes (and often multiple purposes each) to a rhetorical situation, and these purposes may conflict or complement each other depending on the efforts of both authors and audiences.

UTHORS’ PURPOSES

In the textbook  Writing Today , Johnson-Sheehan and Paine discuss purpose more specifically in terms of the author of a text. They suggest that most texts written in college or in the workplace often fill one of two broader purposes: to be informative or to be persuasive. Under each of these two broad purposes, they identify a host of more specific purposes. The following table is not exhaustive; authors could easily have purposes that are not listed on this table.

Table: Author Purposes

The Reading Handbook Copyright © 2019 by Grace Richardson is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Module 5: Choosing and Researching a Topic

Finding the purpose and central idea of your speech, learning objectives.

• Identify the specific purpose of a speech.
• Explain how to formulate a central idea statement for a speech.

General Purpose

The general purpose of most speeches will fall into one of four categories: to inform , to persuade , to entertain , and to commemorate or celebrate . The first step of defining the purpose of your speech is to think about which category best describes your  overall  goal with the speech. What do you want your audience to think, feel, or do as a consequence of hearing you speak? Often, the general purpose of your speech will be defined by the speaking situation. If you’re asked to run a training session at work, your purpose isn’t to entertain but rather to inform. Likewise, if you are invited to introduce the winner of an award, you’re not trying to change the audience’s mind about something; you’re honoring the recipient of the award. In a public speaking class, your general purpose may be included in the assignment: for instance, “Give a persuasive speech about . . . .”  When you’re assigned a speech project, you should always make sure you know whether the general purpose is included in the assignment or whether you need to decide on the general purpose yourself.

Specific Purpose

Now that you know your general purpose (to inform, to persuade, or to entertain), you can start to move in the direction of the specific purpose. A specific purpose statement builds on your general purpose and makes it more specific (as the name suggests). So if your first speech is an informative speech, your general purpose will be to inform your audience  about a very specific realm of knowledge.

In writing your specific purpose statement, you will take three contributing elements and bring them together to help you determine your specific purpose :

• You (your interests, your background, experience, education, etc.)
• Your audience
• The context or setting

There are three elements that combine to create a specific purpose statements: your own interests and knowledge, the interests and needs of your audience, and the context or setting in which you will be speaking.

Keeping these three inputs in mind, you can begin to write a specific purpose statement, which will be the foundation for everything you say in the speech and a guide for what you do not say. This formula will help you in putting together your specific purpose statement:

To _______________ [ Specific Communication Word (inform, explain, demonstrate, describe, define, persuade, convince, prove, argue)] _______________ [ Target Audience (my classmates, the members of the Social Work Club, my coworkers] __________________. [ The Content (how to bake brownies, that Macs are better than PCs].

Example: The purpose of my presentation is to demonstrate to  my coworkers the value of informed intercultural communication .

Formulating a Central Idea Statement

While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be. The statement that reveals your main points is commonly known as the central idea statement (or just the central idea). Just as you would create a thesis statement for an essay or research paper, the central idea statement helps focus your presentation by defining your topic, purpose, direction, angle, and/or point of view. Here are two examples:

• Central Idea—When elderly persons lose their animal companions, they can experience serious psychological, emotional, and physical effects.
• Central Idea—Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Please note that your central idea will emerge and evolve as you research and write your speech, so be open to where your research takes you and anticipate that formulating your central idea will be an ongoing process.

Below are four guidelines for writing a strong central idea.

• Your central idea should be one, full sentence.
• Your central idea should be a statement, not a question.
• Your central idea should be specific and use concrete language.
• Each element of your central idea should be related to the others.

Using the topic “Benefits of Yoga for College Students’ Stress,” here are some correct and incorrect ways to write a central idea.

A strong central idea shows that your speech is focused around a clear and concise topic and that you have a strong sense of what you want your audience to know and understand as a result of your speech. Again, it is unlikely that you will have a final central idea before you begin your research. Instead, it will come together as you research your topic and develop your main points.

• Purpose and Central Idea Statements. Provided by : eCampusOntario. Project : Communication for Business Professionals. License : CC BY-SA: Attribution-ShareAlike
• Finding the Purpose of Your Speech. Authored by : Susan Bagley-Koyle with Lumen Learning. License : CC BY: Attribution

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14.3 Functions of the Presentation to Persuade

Learning objective.

• Identify and demonstrate the effective use of five functions of speaking to persuade.

What does a presentation to persuade do? There is a range of functions to consider, and they may overlap or you may incorporate more than one as you present. We will discuss how to

• call to action,
• increase consideration, and
• develop tolerance of alternate perspectives.

We will also examine how each of these functions influences the process of persuasion.

When you focus on stimulation as the goal or operational function of your speech, you want to reinforce existing beliefs, intensify them, and bring them to the forefront. Perhaps you’ve been concerned with global warming for quite some time. Many people in the audience may not know about the melting polar ice caps and the loss of significant ice shelves in Antarctica, including part of the Ross Ice Shelf, an iceberg almost 20 miles wide and 124 miles long, more than twice the size of Rhode Island. They may be unaware of how many ice shelves have broken off, the 6 percent drop in global phytoplankton (the basis of many food chains), and the effects of the introduction of fresh water to the oceans. By presenting these facts, you will reinforce existing beliefs, intensify them, and bring the issue to the surface. You might consider the foundation of common ground and commonly held beliefs, and then introduce information that a mainstream audience may not be aware of that supports that common ground as a strategy to stimulate.

In a persuasive speech, the goal is to change the attitudes, beliefs, values, or judgments of your audience. If we look back at the idea of motive, in this speech the prosecuting attorney would try to convince the jury members that the defendant is guilty beyond reasonable doubt. He or she may discuss motive, present facts, all with the goal to convince the jury to believe or find that his or her position is true. In the film The Day After Tomorrow , Dennis Quaid stars as a paleoclimatologist who unsuccessfully tries to convince the U.S. vice president that a sudden climate change is about to occur. In the film, much like real life, the vice president listens to Quaid’s position with his own bias in mind, listening for only points that reinforce his point of view while rejecting points that do not.

Audience members will also hold beliefs and are likely to involve their own personal bias. Your goal is to get them to agree with your position, so you will need to plan a range of points and examples to get audience members to consider your topic. Perhaps you present Dennis Quaid’s argument that loss of the North Atlantic Current will drastically change our climate, clearly establishing the problem for the audience. You might cite the review by a professor, for example, who states in reputable science magazine that the film’s depiction of a climate change has a chance of happening, but that the timetable is more on the order of ten years, not seven days as depicted in the film. You then describe a range of possible solutions. If the audience comes to a mental agreement that a problem exists, they will look to you asking, “What are the options?” Then you may indicate a solution that is a better alternative, recommending future action.

Call to Action

Figure 14.2

A call to action features a clear response for the audience.

P T – The poster is not…but are you ? – CC BY-NC-ND 2.0.

In this speech, you are calling your audience to action. You are stating that it’s not about stimulating interest to reinforce and accentuate beliefs, or convincing an audience of a viewpoint that you hold, but instead that you want to see your listeners change their behavior. If you were in sales at Toyota, you might incorporate our previous example on global warming to reinforce, and then make a call to action (make a purchase decision), when presenting the Prius hybrid (gas-electric) automobile. The economics, even at current gas prices, might not completely justify the difference in price between a hybrid and a nonhybrid car. However, if you as the salesperson can make a convincing argument that choosing a hybrid car is the right and responsible decision, you may be more likely to get the customer to act. The persuasive speech that focuses on action often generates curiosity, clarifies a problem, and as we have seen, proposes a range of solutions. They key difference here is there is a clear link to action associated with the solutions.

Solutions lead us to considering the goals of action. These goals address the question, “What do I want the audience to do as a result of being engaged by my speech?” The goals of action include adoption, discontinuance, deterrence, and continuance.

Adoption means the speaker wants to persuade the audience to take on a new way of thinking, or adopt a new idea. Examples could include buying a new product, voting for a new candidate, or deciding to donate blood. The key is that the audience member adopts, or takes on, a new view, action, or habit.

Discontinuance involves the speaker persuading the audience to stop doing something what they have been doing, such as smoking. Rather than take on a new habit or action, the speaker is asking the audience member to stop an existing behavior or idea. As such, discontinuance is in some ways the opposite of adoption.

Deterrence is a call action that focuses on persuading audience not to start something if they haven’t already started. Perhaps many people in the audience have never tried illicit drugs, or have not gotten behind the wheel of a car while intoxicated. The goal of action in this case would be to deter, or encourage the audience members to refrain from starting or initiating the behavior.

Finally, with continuance , the speaker aims to persuade the audience to continue doing what they have been doing, such as reelect a candidate, keep buying product, or staying in school to get an education.

A speaker may choose to address more than one of these goals of action, depending on the audience analysis. If the audience is largely agreeable and supportive, you may find continuance to be one goal, while adoption is secondary.

These goals serve to guide you in the development of solution steps. Solution steps involve suggestions or ways the audience can take action after your speech. They often proceed from national to personal level, or the inverse. Audience members appreciate a clear discussion of the problem in a persuasive speech, but they also appreciate solutions. You might offer a national solution that may be viewed as unworkable, but your solution on a personal level may be more realistic, such as considering an alternate point of view or making a small donation to a worthy cause.

Increase Consideration

Perhaps you know that your audience is not open to emotional appeals that involve the fear of global warming, so you choose to base your persuasive speech on something they are more open to: the economic argument and the relative cost of car ownership. In this speech, you want to increase consideration on the part of the audience whose members either hold hostile views or perhaps are neutral and simply curious. You might be able to compare and contrast competing cars and show that the costs over ten years are quite similar, but that the Prius has additional features that are the equivalent of a bonus, including high gas mileage. You might describe tax incentives for ownership, maintenance schedules and costs, and resale value. Your arguments and their support aim at increasing the audience’s consideration of your position. You won’t be asking for action in this presentation, but a corresponding increase of consideration may lead the customer to that point at a later date.

Develop Tolerance of Alternate Perspectives

Finally, you may want to help your audience develop tolerance of alternate perspectives and viewpoints. Perhaps your audience, as in the previous example, is interested in purchasing a car and you are the lead salesperson on that model. As you listen, and do your informal audience analysis, you may learn that horsepower and speed are important values to this customer. You might raise the issue of torque versus horsepower and indicate that the “uumph” you feel as you start a car off the line is torque. Many hybrid and even electric vehicles have great torque, as their systems involve fewer parts and less friction than a corresponding internal combustion-transaxle system. You goal is to help your audience develop tolerance, but not necessarily acceptance, of alternate perspectives. A traditional way of measuring speed has always been how fast a car can go from zero to sixty miles per hour.

You are essentially indicating that there are two relevant factors to consider when discussing speed (horsepower and torque), and asking the customer to consider the alternate perspective. Lots of horsepower might be all right for high speeds, but by raising the issue of their normal driving, they might learn that what counts day in and day out for driving is torque, not horsepower. By starting from common ground, and introducing a related idea, you are persuading your audience to consider an alternate perspective.

Key Takeaway

A persuasive speech may stimulate thought, convince, call to action, increase consideration, or develop tolerance of alternate perspectives.

• Select a commercial for a product or service you do not believe you would ever buy. Evaluate the commercial according to the principles of persuasion described in this section. Does it use more than one principle? Is any principle effective on you as an audience member? If you could change the commercial to increase its persuasive appeal to yourself as a customer, what changes would you make? Discuss your findings with your classmates.
• Which do you think is a more difficult challenge, discontinuance or deterrence? Why? Give some examples and discuss them with your classmates.
• Do you think persuasion by continuance is necessary? Or would people continue a given behavior regardless of any persuasive messages? Think of an example and discuss it with your classmates.

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