craft beer business plan south africa

How to start a Craft brewery or distillery in South Africa

Craft breweries and distilleries have gained significant popularity in South Africa, as discerning consumers seek unique and locally produced beverages. If you have a passion for brewing or distilling, starting your own craft brewery or distillery can be an exciting and rewarding venture. This article will guide you through the essential steps to successfully launch your craft business in South Africa.

• Research and Planning: Before embarking on your craft brewery or distillery journey, conduct thorough market research to understand the demand for craft beverages in your target area. Identify your niche, assess competitors, and evaluate consumer preferences to determine the viability of your business idea. Develop a comprehensive business plan that includes financial projections, marketing strategies, and operational details.
• Legal and Regulatory Requirements: Complying with legal and regulatory requirements is crucial to operate a craft brewery or distillery in South Africa. Register your business with the Companies and Intellectual Property Commission (CIPC) and obtain the necessary licenses and permits. These may include a manufacturing license, liquor license, health and safety certificates, and compliance with tax obligations. Consult legal professionals or industry associations to ensure you meet all legal obligations.
• Location and Infrastructure: Choosing the right location for your craft brewery or distillery is paramount. Consider factors such as accessibility, proximity to target markets, availability of utilities, and space requirements for production and storage. Invest in appropriate infrastructure, including brewing or distilling equipment, fermentation vessels, storage tanks, bottling or canning machinery, and quality control systems. Maintain a clean and hygienic production environment to ensure product integrity.
• Ingredient Sourcing and Quality: Craft beverages are known for their unique flavors and high-quality ingredients. Establish relationships with reputable suppliers to source fresh, local, and high-quality raw materials such as malts, hops, yeast, and water for brewing or botanicals for distilling. Opt for sustainable and ethical sourcing practices to resonate with conscious consumers. Implement rigorous quality control measures throughout the production process to maintain consistency and excellence in your products.
• Branding and Marketing: Develop a compelling brand identity that resonates with your target audience. Create a captivating brand name, logo, and packaging that reflect the essence of your craft brewery or distillery. Build an engaging online presence through a website and social media channels to showcase your products, share your story, and connect with consumers. Collaborate with local bars, restaurants, and retail outlets to increase brand visibility and establish partnerships.
• Product Portfolio and Innovation: Craft beer and spirits enthusiasts appreciate variety and novelty. Create a diverse product portfolio that caters to different tastes and preferences. Experiment with flavors, styles, and aging techniques to offer unique and distinctive beverages. Engage with your customers, gather feedback, and adapt your products to meet evolving trends and demands. Participate in industry events, festivals, and competitions to gain exposure and recognition.
• Distribution and Sales: Establish a well-defined distribution strategy to ensure your craft beverages reach the target market efficiently. Explore partnerships with distributors, wholesalers, and retailers who specialize in craft beverages. Consider online sales platforms, direct-to-consumer models, and taproom sales if regulations permit. Invest in effective inventory management systems to monitor stock levels, track sales, and optimize production.
• Customer Experience and Engagement: Craft breweries and distilleries thrive on building strong relationships with customers. Offer memorable experiences through brewery or distillery tours, tasting events, and educational workshops. Engage with customers on social media, respond to their feedback, and encourage them to become brand ambassadors. Create a sense of community by hosting events, collaborating with local artisans, and supporting charitable initiatives.
• Continuous Learning and Improvement: The craft beverage industry is dynamic and continuously evolving. Stay updated with industry trends, attend workshops, conferences, and join industry associations to network with fellow brewers and distillers. Embrace feedback, continuously refine your processes, and strive for innovation and excellence.

Starting a craft brewery or distillery in South Africa requires careful planning, attention to detail, and a passion for crafting exceptional beverages. By following these essential steps and staying committed to quality, innovation, and customer engagement, you can establish a successful and thriving craft business that contributes to the vibrant South African beverage industry. Cheers to your brewing or distilling adventure!

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Making craft beer of any kind is accessible to most. If you want to try your hand at brewing beer as a hobby, or start your own craft beer business, here is a guide. Photo: Supplied/Food For Mzansi

There’s no beating around the bush here – Mzansi is a beer-drinking nation. During the alcohol bans implemented in the Covid-19 lockdown, many tried their hand at creating pineapple beer and some even maintained this hobby as a small business!

Although the industry has taken a serious hit during lockdown alcohol sales bans, making craft beer of any kind is still accessible to most. And it may prove lucrative as 77.7% of all alcohol consumed in 2015 was beer. Only a small percentage of that was made up of craft beer, but more and more craft brewers are staking their claim in the market.

If you are a craft beer enthusiast, you must have heard of Sibusiso Skosana. Skosana, a craft beer brewer from Thembisa, started his own craft brewery, 1632 Crafts , in 2018. He also holds the official title of “2021 Shebeen King”.

If you were one of the few who made pineapple beer during lockdown and want to turn your hobby into a business, or if you have a budding idea to start brewing beer, here is your guide to getting started.

First steps

“You need to identify the type of beer or brew you want to venture into,” says Skosana. “Whether it should be a cider, lager, pilsner, sorghum or flavoured beer.”

After you know what type of beer you want to brew, you have to get started on your secret recipe. All beers have the same core ingredients: hops, yeast, water and a type of grain.

Even though all beers are made from the same core ingredients, not all beers are the same.

“The craft beer industry is broad and will let you understand and know the different tastes of beers,” according to Skosana.

He likens beer brewing to preparing a chicken: Even though everybody starts with the same base ingredients, the outcome will taste very different because of individual recipes and spices used.

“It all boils down to the recipe,” he says.

ALSO READ: Mzansi, meet this year’s best umqombothi brewer

Licences and documentation

Skosana says there are certain licenses for which you need to apply if you want to brew beer.

The process of acquiring a liquor licence is complicated, as best explained by Distillique . But here are the main things you need to know:

You cannot build a craft beer distillery just anywhere, and the rules to where you can build one differs from province to province and even within provinces. You will need to contact your local municipality to see what the regulations are in your specific area.

There is a difference between a manufacturing license and a distribution licence. So, if you have a licence to brew your beer, you are not allowed to sell your brew to the public until you have a distributor’s licence. There are also different types of distribution licences, which you can typically obtain from your provincial liquor and tourism authority.

The list of documents you will need in order to apply for these licences are extensive. Consult this Distillique page for a starting point.

Find mentors

Skosana got into beer brewing after running a project with Apiwe Nxusani-Mawela – South Africa’s first black female brewer to own a brewery, Brewster Crafts. She also owns her own brand, Tolokazibeer, and serves as a member of the Beer Association of South Africa (BASA) board of directors.

Skosana places great emphasis on how important her mentorship was to him during his brewing journey. While Nxusani-Mawela’s brewery unfortunately closed down during lockdown, she still runs Brewsters Academy where future brewers can do online courses.

According to Skosana it is not advisable for anyone to just go all in before you know what you are getting into.

The good, the bad, the ugly

The hardest part of starting your own craft beer brewery is entering the market and increasing the popularity of your product, says Skosana.

“The craft brewing industry is a niche market where each brewery must be differentiated in order to survive against mass brewers.”

Pricing is also a challenge. Skosana says crafts beers are known as expensive beers because they are mostly brewed in a micro-brewery at a small scale.

“Craft brewers face many challenges, including access to market, the cost of raw materials, ingredients and operations in a highly regulated and highly taxed industry.”

Because of the fluctuations in the alcohol industry due to Covid-19 regulations over the past year, the craft beer industry has taken a hit. If you do want to start a craft brewery, it would be advisable to wait until the market is more stable and predictable.

It’s not all bad, though.

Skosana says his favourite part about being a brewer is interacting with the brewing process , as well as interacting with his customers.

“Being part of it from start to finish,” he says. “[I love] engaging with customers at ground level in terms of their preferences and producing knowledge and education for them.”

Advice for future beer brewers

If you want to start your own beer brewery, Skosana has some sage advice for you:

• Set goals and targets.
• Never be afraid to seek advice.
• Always start small.
• Understand your products and business model.
• Be truthful to the goals you have set and report back on your failures.
• Most importantly, learn from every move – your failures will build to your success.

Find 1632 Crafts on Facebook , Instagram and Twitter .

ALSO READ: Master brewer sees a fizzing future for African beer

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Rising Trends in Craft beer in Africa as Pandemic Takes its Toll

Dec 16, 2020

South Africa is the pioneer of Craft beer in Africa with its first craft brewery, Mitchell’s Brewery, opening its doors in 1983. In less than 3 decades, the craft beer landscape in the rainbow country has changed tremendously and is now dotted with over 215 breweries, according to Craft Brewers Association South Africa.

Craft beer, which in 2015 accounted for accounted for just 1% of total beer sales, has grown tremendously in the past few years and now accounts for more than 5% of beer volume consumes in South Africa. New growth drivers in this category are young consumers thirsting for something more than just the average beer with its thin body, short aftertaste, and no flavours.

Another major driver for growth in this market is the recent entrance of black entrepreneurs into the craft beer industry. “The main producers and consumers of commercial craft beer in South Africa have traditionally been white men,” says Lebona Moleli, Johannesburg-based entrepreneur and founder of newly launched craft brewery called Mohope. Blacks, who are the majority in the country, did not have a sense of belonging. The craft beer did not quite capture their taste and imagination. Seeing an opportunity, African entrepreneurs jumped into the scene, launching products, which according to Moleli would “encourage more discerning Black men and women consumers to participate in the craft beer market.”

His brewery, which sold its first craft beer in 2019, is among black owned breweries that are taking craft beers to the community, quenching thirsts of thousands with a premium quality drink that takes its inspiration from the rich African culture and heritage.

Growth across the continent

Unlike in South Africa where craft beer has been in existence for over three decades now, craft beer in the rest of the continent is relatively young.

Kenya is arguably among the ‘mature’ craft beer industries in Africa south of Sahara and North of Limpopo. The country’s craft beer industry has been in existence for more than 10 years now and shows no signs of putting breaks on its growth pedestal.

Its pioneer, Big Five Breweries, which launched in 2009 has since expanded and has 3 craft beer outlets, two of which have dedicated brewing facilities. The scene has also seen the entrance of new players such as Bateleur Brewery, and most recently 254 Brewing, which opened its doors to the public in February 2020. The entrance of new players shows that there is demand for craft beers in Kenya and the potential for future growth is huge.

In Namibia the interest in craft beer is only beginning to expand and craft breweries are sprouting in different parts of the country’s capital Windhoek. Namib Dune craft brewery launched in 2017 is leading the way in shaping the craft tastes of Namibia’s beer and is currently the largest independently owned craft brewery in the South African nation. Other breweries such as Beer Barrel, Brewer and Butcher, and Camelthorn Brewing quench the thirst of a growing group of craft beer lovers.

In the west, Nigeria is slowly emerging as a craft beer destination with great potential. One such craft brewer, Bature brewery has opened its doors in Abuja to serve the needs of a niche market that is tired of bland, mass-produced beers. Since its launch, Bature has become a darling of many Nigerians who have had a chance to taste it and now the company plans to open a new microbrewery in Lagos, the country’s largest city.

In the neighbouring Ghana, craft beer seems to be prospering with breweries such as the Inland microbrewery being in existence for more than 17 years. Another brewery, the Tema Microbrewery, which was launched recently, prides itself to be Ghana’s first truly craft beer given that its strictly follows the German purity law of making beer popularly known as Reinheitsgebot.

Moving further to the North Eastern part of the continent, Ethiopia proudly stands out as a rising craft beer market. Although its craft beer industry is not more than five years, Ethiopian breweries are striving to bring together the heart of traditional brewing with the reliability of modern technology, producing high quality beer that puts flavour first. In this country with more than 100 million people, two breweries stand out: The Beer Garden Inn launched in 2006 and the Bole Microbrewery, which marked its second anniversary in 2020.

Big boys want a piece of the pie

As consumption of beer gradually matures in the continent and growth tapers off, large-scale beer manufacturers in the continent are looking to tap into the budding craft beer market as their next frontier for growth.

According to latest research by Canadean research firm, growth for mass produced beer in Africa is expected to grow at a CAGR of 5% between 2020 and 2025. This is a smaller growth rate compared to the 29% annual growth rate for craft beer in the continent, as projected by Market Data Forecast. It therefore makes sense that any forward-thinking brewer will want to have his hold on the craft beer industry.

Although craft beer is relatively small in Namibia as compared to South Africa, Namibia breweries (the largest brewer in the country) is betting on it as its next growth frontier. The brewer has acquired the assets of a struggling craft beer maker Camelthorn and formed a partnership with South Africa based craft beer maker Stellenbrau to enhance its capacity to produce premium, high quality beer. Thanks to the acquisition, NBL now has a range of craft beers that include Helles Lager, Weiss, India Pale Ale, and Urbock.

This trend is already popular in Europe and North America where multinational companies such as AB InBev, Constellation Brands and Heineken have all acquired craft beers.  Today, AB InBev alone owns 10 brands in the United States, which until a few years ago were independently owned craft breweries. It can only be expected that as the craft beer industry continues to grow in the continent, other major beer manufacturers in the continent would want to venture into the business.

Other brewers are not taking the acquisition route. East African Breweries Ltd (EABL), East Africa’s largest brewery has introduced a number of craft beers to meet the needs of discerning consumers that are yearning for more flavourful beer products. The brewer, which has been on an innovation drive, has Tusker Premium Ale and Hop House 13 in this category.

In South Africa, SA Breweries, part of AB InBev, took a different route to the craft side by opening its very own craft brewery at its Newlands plant just out of Cape Town, the site of South Africa’s oldest brewery. Dubbed Newlands Spring Brewing Company, the 2000 litre brew house has a rich history dating back to the 17th century.

Brews become better and more African

As the craft beer industry matures so does its quality. Brendan Hart, founder of Frontier Beer Co., a South African craft brewery says that when starting out, some of the beers were not as good since not many brewers had the packaging technology to present a beer well in retail and distribution channels. Nick Smith, chairman of Craft Brewers Association South Africa (CBASA) in an interview with CNN however, notes that the craft beer industry in Africa has “come on in a big way in the last five years or so.”

The beers, according to Smith, are getting better in quality and brewers are moving beyond styles influenced by the U.S. and Europe to make original beers drawing on local ingredients and beer culture. One company that is a true testimony of the maturing craft beer in Africa is Mohope Brewery, which according to its founder Moleli, is a premium craft beer that takes its inspiration from Basotho culture and heritage. Brewsters Craft, South Africa’s first black female majority owned craft brewer, has its Tolokazi Sorghum Pilsner that incorporates sorghum in the formulation, according to Apiwe Nxusani-Mawela, the founder of the company. It also has Tokolazi Hibiscus Hop Brew, which is a zero alcohol drink with hibiscus. In Kenya, the Big Five Breweries has a new adition to its stable of beers: Its Crazy Donkey IPA, which is an unfiltered has a spicy and grassy aroma from its combination of aroma hops and local stimulant, miraa or khat.

This trend is already popular in Europe and North America where multinational companies such as AB InBev, Constellation Brands and Heineken have all acquired craft beers. Today, AB InBev alone owns 10 brands in the United States, which until a few years ago were independently owned craft breweries. Tweet

In the west, Ghana’s Inland Microbrewery is also another bastion of a maturing craft beer industry in the continent. Its founder Clement Djameh says that the brewer produces several different varieties of beer all without the use of imported malted barley, upon which Ghana’s two major commercial breweries almost exclusively rely.

Hurdles on the way

Although an attractive venture, the craft beer industry in Africa is not without its challenges. For starters, the craft beer industry in most countries apart from South Africa is relatively young and therefore the technical expertise to produce high quality craft beer is lacking. Sourcing raw materials and the requisite equipment is also another challenge that craft beer makers must overcome.

In all the above scenarios, they are usually forced to import either from South Africa or from European countries, where the industry has been in existence for more than a century now. In Botswana for instance, craft brewer Big Sip sources most of raw materials from South Africa, as they cannot be found in the country, according to its co-founder Alex Moss. The same is the case for Bole Microbrewery in Ethiopia, which sources its materials from Germany.

The other challenge is what Kevin Conroy, co-founder of Nigeria’s Bature brewery describes as a byzantine bureaucracy when it comes to securing a license. This is probably why Camelthorn, which launched operations in Namibia in 2009, was the first to get such a license in decades. The last license had been issued to NBL in 1920.

Finally, the other main challenge is on price. Craft beers usually retail at higher price as compared to mass produced ones. In Nigeria, Bature’s 330 ml bottles of beer can cost up to 2,000 naira ($6.37) in a bar, while a 600ml Heineken can sell for 800 to 1,200 naira each in the same bar. Given the continent’s consumer price sensitiveness, penetration of this beer is not anticipated to become widespread. Due to this, many analysts believe that even in South Africa where the industry is growing at a lightning speed, they don’t see craft beer becoming anything but a niche product, at least in the medium term.

The other significant challenge that the craft brewing sector in Africa faces is the Covid-19 pandemic. According to the Craft Brewers Association of South Africa, the pandemic and its associated lockdowns, had a devastating effect on the South African industry, with 75% of breweries indicating significant drop in sales of 60-100% and 7 breweries closing permanently during June 2020. The same can be said of many craft brewers who usually rely on on-premise consumption to grow their drink and food sales across the continent.

Future of craft beer in the continent

Despite the challenges that the industry faces in the continent, analysts project that just like in the rest of the world, craft beer in the continent is expected to continue posting strong growth in the coming years. Rising incomes in the continent compounded by a rising consumer preference to new styles and flavours offered by craft beer are expected to continue fuelling the growth of craft beer in the continent.

Market Data forecasts the craft beer market in Middle East and Africa region will grow at a CAGR of 29% between 2020 and 2025. This is a fourfold growth compared to the 7% growth that the rest of beer industry is expected to achieve during the same period. It further projects that the craft beer market in the region which is currently worth US$8.75 million will be worth US$39.45 million in 2025.

Craft beer entrepreneurs are equally optimist about the potential of Africa’s craft beer. Ghana’s Inland brewery’s founder Djamel wants to expand his brewery and make it the largest in Africa while in Kenya, the Master Brewer at Big Five craft brewery Aleem Ladak expressed his confidence that the craft beer industry in the country could thrive well beyond the confines of the country’s capital, Nairobi.

Olivier Nicolai, an analyst at Morgan Stanely says, “If I was to take a bet over the next 20 years if the market grows or declines, I would definitely say it is going to grow, but it is volatile and at the moment you have massive headwinds.”

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Map of craft breweries in South Africa

Here’s a map of all the craft breweries in South Africa that have a physical location, including contract breweries that have tasting facilities.

Green – featured breweries. Orange – brewpubs, tasting rooms, production breweries. Brown – flagship venue for a contract brewery.

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The Beer Route is dedicated to guiding you, the adventurer and lover of beer, through the delicate beauty and robust flavours of South African Quality Craft Beers. Whether it is scenic sunsets and golden lagers you yearn for, or the warming maltiness and realisation that you have discovered something truly unique; you will find a taproom dedicated to help you discover the best of the best. Search by style, colour, or location - plan your journey into the finest craft beer around and then sit back and enjoy.

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6 of The Best Craft Beer in South Africa

You would be mistaken to think that Cyril Ramaphosa-led nation only produces wine. The best craft beer in South Africa is something you should try.

Interestingly, the scenic Cape Town is home to prestigious craft breweries thereby, further raising South Africa’s beer status .

Few are aware that in the last few years, the craft beer industry in South Africa boomed before taking a hit following the coronavirus pandemic. The exports are massive, so is the taste thrilling and deeply authentic.

Here is a list of the best craft beer in South Africa.

Table of Contents

Woodstock Brewery

Craft beer in South Africa. Photo/CNN

One of South Africa’s most prominent craft breweries is Woodstock Brewery. It is still a family-run operation focused on serving the needs of their local community rather than expanding beyond their means.

However, it is a massive undertaking with the best craft beer in South Africa.

Moreover, it features a wide open area with a divided dining area, as well as plenty of outdoor seating on both the main and upper levels.

Aejir Project

While on a trip down south trying to sample the best craft beer in South Africa, Aegir Project is a great place to start.

It’s possible to combine a visit to Aegir Project’s Noordhoek taproom with a visit to the Uitsig vineyard in Constantia.

Among the beers on tap is the Giant IPA, which is plenty of hop flavour. The flavours of the sours are lively and robust, and they use seasonal ingredients as well as more traditional ones (think key lime pie and pina colada).

No wonder UnTappd has rated it as one of Cape Town’s best craft breweries.

Banana Jam Café

Banana Jam Cafe has a resident microbrewery, Afro-Caribbean, near Kenilworth, about 30 minutes from downtown Cape Town.

The neighbourhood is middle-class, so don’t be afraid to go there. Relaxation, Jamaican-style food, and rum chasers accompany the tropical-style drinks at this Caribbean bar.

Darling Brew

While sampling the best craft beer in South Africa you don’t have to drive all the way to Darling, because the brewery has a restaurant in Woodstock Exchange.

Darling Brew takes great pride in being carbon-neutral and environmentally friendly. IPA and double IPA are maltier beers, while Bonecrusher Witbier is lighter and more pleasant.

But, look for the marula fruit-fermented version when you can find it.

Travelling around South Africa’s West Coast, Darling Brew is a must-stop. In addition to the extensive beer list, the sprawling modern brewpub and the deliciously straightforward food makes it an ideal place to visit.

Devil’s Peak Brewing Company

In Table Mountain, a structure called Devil’s Peak overlooks the Epping brewery.

However, their taproom is located in Salt River. You can’t miss it, but it’s on the second floor of this location.

It is a warm and welcoming place where you can sample core and seasonal beer – including the best craft beer in South Africa – as well as a few special guest taps.

Like a tiny version of your local craft beer scene, it offers a solid core of ales to enjoy on a regular basis. The brewer also has some standouts like a peanut butter pastry stout, or “doughssant.”

Craft beer South Africa. Photo/Food For Mzansi

Franschhoek Beer Co.

In the wine-growing regions of Cape Town, the hop-on, hop-off wine trains are a big deal. The Brew Hopper in Franschhoek , on the other hand, is a hearty craft beer establishment.

Three beers at each of the following breweries, three tastings of Stillman Distillery’s spirits, plus transportation between all of these establishments and Franschhoek town are all included in the ticket price.

When the weather is nice, the outside beer garden is a terrific location to hang out. All three beers have a distinct flavour.

The stout has a chocolate-roasty flavour, while Orange Pale Ale is a citrusy-bitter.

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Beer - South Africa

• South Africa
• Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$4.8bn in 2024.
• Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$662.7m in 2024.
• Revenue, combined amounts to US$5.5bn in 2024.
• The revenue, at home is expected to grow annually by 2.70% (CAGR 2024-2029).
• In global comparison, most revenue, at home is generated in the United States (US$78,240m in 2024).
• In relation to total population figures, the average revenue per capita, at home of US$79.41 are generated in 2024.
• In the Beer market, volume, at home is expected to amount to 2,092.0m L by 2024.
• Volume, out-of-home is expected to amount to 290.3m L in 2024.
• Volume, combined is expected to amount to 2,383.0m L in 2024.
• The Beer market is expected to show a volume growth, at home of -2.1% in 2025.
• The average volume per person, at home in the Beer market is expected to amount to 34.29L in 2024.

Key regions: Singapore , Australia , China , Philippines , United Kingdom

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

The Beer market is divided into 2 markets:

• Alcoholic Beer (minimum alcohol content: 0.5% ABV)
• Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

• Beer of all sorts (Lage, Pilsner, Ale etc.)
• Beer Mix Drinks, such as Krombacher Radler
• Non-alcoholic Beer, such as Heineken 0.0
• Craft Beer, such as Blue Moon

out-of-scope

• Wine, such as Red Wine
• Spirits, such as Whisky

Alcoholic Drinks

• Alcoholic Beer
• Non-Alcoholic Beer
• Liqueurs & Other Spirits
• Sparkling Wine
• Fortified Wine
• Cider, Perry & Rice Wine
• Hard Seltzer
• Analyst Opinion

The Beer market in South Africa has been experiencing significant growth and development in recent years. Customer preferences: South Africans have a strong affinity for beer, with it being the most popular alcoholic beverage in the country. This preference can be attributed to the cultural significance of beer in South African society, as well as its affordability compared to other alcoholic beverages. Additionally, South Africans have shown an increasing interest in craft beer, with a growing number of microbreweries and brewpubs catering to this demand. Trends in the market: One of the key trends in the South African beer market is the shift towards premium and craft beers. This trend can be seen as a reflection of changing consumer preferences, with an increasing number of consumers seeking out unique and high-quality beer options. As a result, both local and international breweries have been expanding their product offerings to include a wider range of premium and craft beers. Another trend in the market is the growing popularity of flavored beers. This trend can be attributed to the desire for variety and new taste experiences among consumers. Flavored beers, such as fruit-infused or spiced beers, have gained traction in the South African market, appealing to a younger demographic who are looking for innovative and refreshing options. Local special circumstances: South Africa has a unique beer culture that is influenced by its diverse population. The country has a rich brewing tradition, with a variety of beer styles and flavors that cater to different tastes and preferences. Additionally, South Africa has a vibrant social scene, with beer being a popular choice for socializing and celebrations. This cultural context has contributed to the growth and development of the beer market in the country. Underlying macroeconomic factors: The South African beer market has been positively influenced by several macroeconomic factors. Firstly, the country has a relatively stable economy, which has created a favorable environment for businesses to operate and invest in the beer industry. Additionally, South Africa has a growing middle class, which has led to an increase in disposable income and consumer spending on beer. Finally, the country has a large and young population, which provides a significant consumer base for the beer market. In conclusion, the Beer market in South Africa is experiencing growth and development due to changing customer preferences, including a shift towards premium and craft beers, as well as the popularity of flavored beers. The local special circumstances, such as the country's unique beer culture and vibrant social scene, contribute to the market's growth. Furthermore, underlying macroeconomic factors, such as a stable economy and a growing middle class, provide a favorable environment for the beer market in South Africa.

• Methodology

Data coverage: The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach: Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts: In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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• Demographics
• Global Comparison
• Key Market Indicators

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Top 10 Best South African Beers To Try in 2023

• Published on March 16, 2023

Mark Simons

Like every African country, South Africa also has a booming beer culture. With the help of old-age brewing techniques and traditions, South African Breweries experiment and innovate new beer styles with aromatic flavors that influence younger drinkers. From full-bodied Stouts to Adjunct Lagers to Pale Ales, one can expect premium quality beers in SA year-round.

The craft beer scene is rapidly growing in the region, resulting in an increasing number of beer festivals and microbreweries. If this fascinates you, don’t miss out on these ten widely enjoyed South African beers.

Table of Contents

1. Castle Lager

An all-rounder American Adjunct Lager beer in South Africa, Castle Lager, is insanely famous among the locals and tourists. It contains a standard amount of alcohol content, which is 5%. 

The translucent yellowish-shade Lager pours a clear beer with fairly seeable carbonation and a frothy white head that does not retain well. Its smell is subtle notes of a skunk with hints of pale malts. The taste matches the nose, but the flavors are robust and refreshing.

Castle is a light-bodied beer with decent carbonation and a smooth mouthfeel. With high drinkability, you can consume this delicious Lager more than once.

2. Carling Black Label

Similar to Castle Lager in popularity, Carling Black Label is another American Adjunct Lager brewed by South African Breweries with an alcohol content of 5.5%. The pale straw shade of Carling looks appealing, but it does not form a solid head, just a few bubble patches in the glass with light carbonation.

The smell of malted barley always is there, but the taste has a good balance between malty sweetness and hoppy bitterness. Black Label is a light-bodied beer with prickly carbonation and a slightly watery feel with a sweet touch on the palate. With great drinkability, Carling is among the most inexpensive and widely consumed beer you can drink anytime.

3. Black IPA By Devils Peak

A beer with depth and flavors, Black IPA, an Indian Pale Ale brewed by Devils Peak Brewery, contains 6% Alcohol by volume. The dark malty flavor with notes of caramel, roast, and fruit enhances its taste to the point where you might ask, ‘may I have another glass, please.’ The bitter but juicy, hoppy taste adds deliciousness to this flavorsome IPA.

Black IPA is highly quaffable, giving a rich mouthfeel. It can impress any beer enthusiast with its enriched aromatic flavor profile. Also, you can pair this best-selling product of Devil’s Peak with Grilled Shrimp, Chocolate Truffles, and Cheese.

4. Darling Bone Crusher

Darling Brew is among the breweries that always introduce something different and innovative. The Bone Crusher beer, a type of Witbier, has distinct flavors with an ABV of 6%. The opaque orange shade with a short-lived white head adds beauty to its appearance. The aroma is wheatish with orange zest and wet grass, while the taste is the same as the nose but with hints of leather and honey. Overall, Bone Crusher is an easy-to-drink beer with a medium body and appropriate carbonation.

5. Jack Black’s Brewers Lager

Do you want to taste something different than typical adjunct lagers? If so, try Brewers Lager by Jack Black because of its scintillating aroma and super delicious taste. It contains a standard amount of 5% alcohol content with good carbonation. 

The golden-amber color of this tasty drink forms a 2-finger dense eggshell-white head. Its smell will remind you of bread and grass, but the taste has hints of honey and hay-like hoppiness. Brewers Lager gives an enjoyable mouthfeel with a semi-dry finish.

6. Craven Craft Lager By Stellenbrau

Craven Craft Lager, a European Pale Lager with 4.5% ABV, is a light golden body with a small-sized fizzy head that leaves no lacing. The aroma is citrus, leather, corn, and earthy. Its taste is exactly like the smell, but a subtle tinge of orange flavor is unmistakable.

Stellenbrau’s Craven Craft Lager is light in body with a fair amount of carbonation. The aftertaste is not too bitter, thanks to well-balanced ingredients. You can pair it with any traditional South African food.

7. Woodstock Californicator IPA

Located in Cape Town, South Africa, Woodstock Brewery has established its name as one of the leading brewing companies in the country with its renowned beer brand, Californicator IPA. It contains 6.5% ABV.

The copper-colored IPA pours a surprisingly thin head with little to no lacing. Its smell has hints of malt and pine, while the perfectly balanced flavors make it more inviting with a medium body and appropriate carbonation. However, a bitter lingering taste may disappoint some beer enthusiasts.

8. Castle Milk Stout

If you are a true Stout fan, you should add Castle Milk Stout to your bucket list. It is a deliciously sweet variant of South African Breweries Plc. The brownish-dark hue enhances its appearance even from a distance by forming a beige-shade long-lived head when it pours into a glass. This Milk Stout contains a 6% alcohol content, which is appropriate. 

The scent and flavors may remind you of dark coffee because of roasted barley and coffee. With a creamy mouthfeel, perfect carbonation, and a well-balanced sweet aftertaste, Castle Milk Stout is an absolute delight.

9. Lion Lager

A Premium Lager by the top-notch South African brewing company, SABMiller, Lion Lager is a crisp beer with a low 4% alcohol by volume. Like its sister beer, Castle Lager, this delightful beverage is widely consumed by South Africans. 

With its sweet, tempting smell of caramel and fruit, the golden-colored Lager has sweetness and bitterness because of roasted malts and grassy hops. The mouthfeel is crisp and a bit dry, with good carbonation. Also, Lion Lager would be a good choice for barbecue events.

10. Kölsch Draught By Shackleton

Never underestimate the unique flavors offered by South African soil, blessed with natural resources to craft beer of higher quality. Kolsch, a refreshing pale yellow-colored Draught by Shackleton that creates a thick bubbly white head with 4.5% ABV, is a must-try drink if you are a beer enthusiast.

On the nose, you will feel a pleasant fragrance of wheat, apricot, bread, mango, sweet candy, and notes of orange. The taste is identical to the aroma but with enhanced flavors, such as herbal, earthy, and grassy hops. With a moderate level of carbonation and smooth mouthfeel, Kolsch is undoubtedly among the widely enjoyed beers in the region.

I am a passionate beer connoisseur with a deep appreciation for the art and science of brewing. With years of experience tasting and evaluating various beers, I love to share my opinions and insights with others and I am always eager to engage in lively discussions about my favorite beverage.

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Vibrant culture | Food & Drink

Craft beer and gin movement in south africa - must-visit places for beverages.

S S outh Africa has recently become a hotbed of craft beer and gin innovation. The last few years have seen the birth of numerous small breweries and distilleries.  But these thriving enterprises are not simply factories for making beverages. Each brewery and distillery has its own unique story of how it originated and these are often steeped in family tradition and a dash of audacity.

T T hey reflect the dreams and determination of individuals who have dared to turn their passion into a thriving business. They have come to complement the tourism offerings, enriching the experience of both the international traveller and the local explorer. They really are a representation of #TheBestOfUS

Visitors from around the globe, eager to sample an authentic South African drink, are treated to a flavorful journey. They get to sip on handcrafted beers and gins that are testament to the country's diversity and innovative spirit.

And for the locals, these breweries and distilleries serve to satisfy their curiosity about the age-old craft of brewing and distilling.

These micro-breweries are crafting stories, sharing traditions, and inspiring a generation to look at brewing and distilling through a new lens.

One of the must-visit breweries is the Ballito Brewing Company , a microbrewery in Shaka's Head on the Dolphin Coast just outside Ballito in KwaZulu-Natal.

The microbrewery started as a hobby to become what it is now. Gary Wilby, the brewer and plant manager, grew up in the Natal Midlands before going on to complete a National Diploma in Analytical Chemistry at what was then Natal Technikon in Durban (now known as Durban University of Technology).

He began his career in the laboratory before moving into various roles within the speciality chemistry industry.

Gary and his wife Ursula left the corporate world to start The Great Railroad Brewing Company in August 2015 and later renamed it to the Ballito Brewing Company.

“We have always been keen home brewers and decided to take a risk and turn our passion into a business. We have had some fun setting up this brewery.”

The company now produces eight international favourites and recently added its uniquely formulated craft Gin & tonic to its portfolio. The Brewery offers an experience which includes a tour of the brewery, education on how craft beer is made and tasting the craft beers. Bookings are essential for the tours, which require a minimum of four people.

The Anvil Brewhouse in Mpumalanga province is another exciting microbrewery to visit. Founded in 2010 by Theo De Beer, Anvil Brewhouse offers an exceptional brew-tasting experience. Named Anvil because Theo's father was a blacksmith, and located in Dullstroom, Mpumalanga it is where unique beers are forged from the finest local and international ingredients, all brewed with on-site water sourced from Steenkampsberge's sub-alpine springs. Their range includes Blonde Ale, Pale Ale, Alaskan Amber Ale, White Anvil, Bookoo, and Mjolnir IPA. Some of these brews have landed them the prestigious title of Africa’s Brewer of the Year for 2016, 2017 and 2019. These awards are a testament to their masterful brewing skills.

Meanwhile, the rise of the craft gin movement has given life to a new set of players who have entered the market. These include the likes of The Blaq Distillery , a distillery based in Huhudi, Vyburg in the North West and the brainchild of Otshabeng Paul.

Raised in a household where selling home-brewed beer was the only means of income, Paul learned early the value of persistence and hard work.  His grandmother was the driving force behind this brewing legacy that put food on the table even in the toughest times.

The company's logo narrates this inspiring tale. It depicts an African mother, a reflection of Paul's grandmother, brewing beer.  She is surrounded by children, a testament to her nurturing spirit. The logo also portrays two contrasting houses: a white one with a golden roof, representing a hopeful future, and a black one, recalling a challenging past.

In essence, The Blaq Distillery isn't just a brand, but a story of survival and triumph. The brand is now available for sale in some of the major retailers.

Women have also made strides in this market.  Time Anchor Distillery , Johannesburg's very first craft distillery, was brought to life in 2013 by the innovative duo of Shanna-Rae Wilby, Shanna-Rae, an incredibly skilled yet self-taught distiller, and her now husband, Warrick Brown.  This was the result of Shanna-Rae's fervent desire to share her exceptional alchemic creations with her community.

Tucked away in the dynamic heart of Maboneng, renowned for being the cultural melting pot of Johannesburg, this distillery takes immense pride in its unique identity as the pioneer distillery of Johannesburg. The distillery meticulously makes small batches of boutique gins, whiskies, rums, and liqueurs, each bottle radiating the undeniable authenticity of its craft.

The distillery invites guests to step into its intriguing world through tours and tastings held exclusively at the distillery.  Here guests are privy to the enchanting gin-making process, demystifying the art of distilling and offering a hands-on understanding of their artisanal process.

Guests have the opportunity to explore a myriad of pairing and garnish options that truly amplify the gin flavours.

Their Tasting Room allows for an enlightening and fun-filled gin-tasting journey. From carefully tailored connoisseur tastings, indulgent gin and chocolate pairings to enlightening gin masterclasses, there's something to tickle every taste bud.

Each tasting session is an intimate, sit-down experience. The number of tickets is intentionally limited to ensure a personalised interaction.

The Woodstock Brewery in the Western Cape has brewing beer since 2014 and has a wide variety on offer and promises quite a treat.  The brewery’s website states:  “Our brewers are always playing around with new flavours and techniques, constantly creating new and exciting brews. We invite you to come and take a tour, sample our brews and follow that experience by enjoying a  Bavarian Beerhall style restaurant with a couple of beers at the bar of The Woodstock Beerhall.”

ADDITIONAL INFORMATION

In a bid to foster and bolster the Beer Tourism Industry, the Craft Beer Association of South Africa (CBASA) charted out the Beer Route in 2017. As the name suggests, the Beer Route is a treasure map, guiding beer aficionados through the intricate beauty and vigorous flavours of South African Quality Craft Beers.

As the website attests, "Whether it is scenic sunsets and golden lagers you yearn for, or the warming maltiness and realisation that you have discovered something truly unique; you will find a taproom dedicated to help you discover the best of the best. Search by style, colour, or location - plan your journey into the finest craft beer around and then sit back and enjoy." So, why wait? Embark on this exhilarating journey and let South Africa quench your thirst for adventure and quality brews!

Gin enthusiasts can look forward to a number of festivals across the country. These include the Schweppes Gin Festival to be held in Bloemfontein (9 September), Durban (16 September) and in Soweto (2 December)

Issued by South African Tourism

For further information, contact:

Thandiwe Mathibela        

Tel: +2711 895 3177

Email: [email protected]    

Email: [email protected]

Website: www.southafrica.net

Note to editors

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, headed by Acting Chief Executive Officer, Nomasonto Ndlovu. 

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South African friends visited the factory and spoke highly of the automated brewing system

On Wednesday, July 24, 2024, friends from South Africa visited the beer brewing equipment factory of MICET CRAFT. Today, under the leadership of the engineer, two customers visited the automation equipment of the factory. After experiencing automated brewing equipment, the customer made a high degree of evaluation of it: “No manufacturer has made him so impressive.” He purchased two sets of equipment from South Africa, in the past two years, We also developed the heating solution for automated equipment, thermal exchange board heating equipment, and photovoltaic power generation beer equipment, which is very suitable for future investment options.

Another customer is from Germany. He is very familiar with the needs of European Brewery and Brewery and plans to integrate automated equipment with European demand. At present, a set of Dutch automation equipment in the factory is being produced, and we will debug it with our engineers later.

If you have the brewing formula and the brewing process parameters, the automatic brewing system can achieve the production of any beer variety with high brewing efficiency and simple operation. Automated brewing equipment can greatly save labor costs and improve brewing efficiency. In addition, the automation level is optional. You can see the brewing formula and automated brewing process. You can also perform remote operations and remote access.

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