alibaba a case study on building an international imperium on information and e commerce

Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce

• First Online: 30 January 2016

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• Marieke Havinga 2 ,
• Martijn Hoving 3 &
• Virgil Swagemakers 3  

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The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The revenue of the Alibaba Group is running high, since they achieve more sales than their competitors Ebay and Amazon.com together. Alibaba is the first company to make market information and data available for free to all the users, all over the world. Customers/providers of goods can expand the reach of their business quickly. In addition, the connection system of Alibaba and how they connect business people with suppliers is fascinating. Their business strategy has made them both well-known and successful in Asia already. Alibaba’s international interest is to get more access to popular Western brands, especially high-end and luxury brands, given the huge unmet demand among Chinese consumers for products that are not yet available in China. For that matter, it is likely that Alibaba will become a successful brand for retailers all over the world for selling their products and since the world is getting smaller, perhaps even for B2B or C2C markets.

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Havinga, M., Hoving, M., Swagemakers, V. (2016). Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce. In: Segers, R. (eds) Multinational Management. Springer, Cham. https://doi.org/10.1007/978-3-319-23012-2_2

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Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce

• M. Havinga , Martijn Hoving , Virgil Swagemakers
• Published 2016
• Business, Computer Science

14 Citations

E-commerce to multinational conglomerate: journey of alibaba group – a case study, alibaba's international digital marketing practices and strategies, customer engagement strategies of china's e-commerce industry and their impact on china's economy transition, a retailer’s decision to join a promotional event of an e-commerce platform, the study of customer experience design and optimization of shopping website: case analysis of amazon in china.

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E-Commerce to Multinational Conglomerate: Journey of Alibaba Group -A Case Study

2021, International Journal of Case Studies in Business, IT, and Education (IJCSBE)

The late 20th century witnessed a massive growth in the usage of Internet worldwide. Many eCommerce companies blossomed during this era. Realizing the need of having e-commercebusiness in China, Alibaba.com got established by former English teacher Ma Yun, popularlyknown as Jack Ma, along with 17 other partners. During the dot com bubble burst, many of theUS based e-commerce companies’ either had to shut down or went bankrupts except Chinesebased Alibaba.com as Chinese market was immune to the recession. Clear vision and intelligentleadership quality of Jack Ma turned e-commerce Company into a largest online commercecompany of China within a short span of time. Alibaba continued its journey of growth bothorganically and inorganically by acquiring other companies. Later in 2009 Alibaba groupentered into cloud computing business, and started to develop artificial intelligence solutionsto support its own platform and to solve complex real-world problems. Alibaba diversified itsrevenue sources by expanding business to different domains within two decades of its inceptionto reach US $72 billion. Presently, the Alibaba group has pioneered in consulting, e-commerce,finance, technology, artificial intelligence and many more. The study in this paper describeshow the Alibaba group continued its journey towards success along with business model, majorbusinesses, financial status and corporate social responsibility. To understand the strengths,weaknesses, opportunities and challenges of the Alibaba group, a methodical SWOC analysiswas conducted. Based on the SWOC analysis, some recommendations are also provided.

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Citation Details

Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce

Multinational Management, 2016

ISBN : 978-3-319-23011-5

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Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce

The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The revenue of the Alibab

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Abstract The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The revenue of the Alibaba Group is running high, since they achieve more sales than their competitors Ebay and Amazon.com together. Alibaba is the first company to make market information and data available for free to all the users, all over the world. Customers/providers of goods can expand the reach of their business quickly. In addition, the connection system of Alibaba and how they connect business people with suppliers is fascinating. Their business strategy has made them both well-known and successful in Asia already. Alibaba’s international interest is to get more access to popular Western brands, especially high-end and luxury brands, given the huge unmet demand among Chinese consumers for products that are not yet available in China. For that matter, it is likely that Alibaba will become a successful brand for retailers all over the world for selling their products and since the world is getting smaller, perhaps even for B2B or C2C markets. M. Havinga (*) School of Marketing Management, Hanze University OAS, Groningen, The Netherlands e-mail: [email protected] M. Hoving • V. Swagemakers The SBRM program of the School of Marketing Management, Hanze University OAS, Groningen, The Netherlands # Springer International Publishing Switzerland 2016 R.T. Segers (ed.), Multinational Management, DOI 10.1007/978-3-319-23012-2_2 13 14 1 M. Havinga et al. Introduction Once upon a time there was a large and successful company in China called the Alibaba Group, a large internet and e-commerce company ready to conquer the world. The company is already well known in many countries all over the world and is getting more attention in every European country. This is especially true now that Alibaba has applied for its initial public offering (IPO) in the New York Stock exchange market, and it is expected that Alibaba will make history with the largest IPO ever and make a fairytale come true. The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The Alibaba Group consists of many subsidiaries. One of them is Alibaba.com. By offering online web portals for the Business-to-Business market and online retailing, companies are able to purchase and contact the suppliers. The revenue of the Alibaba Group is running high, since they achieve more sales than their competitors Ebay and Amazon.com together. Alibaba is the first company to make market information and data available for free to all the users, all over the world. Customers/providers of goods can expand the reach of their business quickly. In addition, the connection system of Alibaba and how they connect business people with suppliers is fascinating.

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