why is it important to provide a cover letter

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

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• How to Make a Resume in 2024 | Beginner's Guide
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How to Write a Great Cover Letter and Why Is It Important

The job market is competitive, and standing out becomes the gold standard. But, what is a cover letter and why is it given such importance? Think of it as your professional introduction—a document that accompanies your resume, offering a deeper insight into who you are, your capabilities, and why you are a great fit for a specific position. While your resume focuses on your qualifications and experiences, your cover letter narrates a story, bridging the connection between your professional journey and the company's needs.

What is the Purpose of a Cover Letter

Understanding the purpose of a cover letter can aid you in crafting a compelling one. Here’s a breakdown of the objectives, illustrated with examples:

• Direct Communication: Addressing your letter directly personalizes your approach. Example: Instead of starting with “To Whom It May Concern,” finding out the hiring manager's name and addressing them directly, such as “Dear Ms. Patterson,” adds a touch of personalization and shows effort on your part.
• Highlighting Key Points: Use your cover letter to accentuate specific achievements or experiences. Example: If you’re applying for a financial analyst role and recently helped your previous company increase its annual profits by 20% through strategic financial forecasting, mention this.
• Addressing Concerns: Tackle potential red flags proactively. Example: If you took a two-year break to pursue further studies or personal commitments, your cover letter can read, “After dedicating two years to advanced studies in Financial Management, I’m now eager to apply my new knowledge to a practical setting.”
• Demonstrating Fit: Go beyond qualifications; show how you resonate with the company’s values and culture. Example: “Having been a long-time admirer of XYZ Company’s commitment to sustainable business practices, I was particularly proud of my role in leading a green initiative at my previous job which reduced paper waste by 40%.”
• Evidence of Due Diligence: Show you’ve done your research about the company. Example: “Impressed by XYZ Company’s recent expansion into the Asian market and its innovative product launches there, I am enthusiastic about bringing my experience in Asian financial markets to contribute to this exciting phase of growth.”

Remember, the purpose of a cover letter is not just to restate your resume in paragraph form, but to provide context, demonstrate fit, and show the company why you deserve an interview. It's your first opportunity to make a meaningful impression.

How Do You Write a Cover Letter?

Crafting a cover letter is an art, blending your professional narrative with the company's needs. Here’s a deeper exploration of how to go about it, illustrated with dos and don’ts:

Research the Employer First

• Do: Delve into the company's mission, recent achievements, and even press releases. Example: "Having seen ABC Corp's recent initiative towards sustainable energy, I am excited about the possibility of contributing to such forward-thinking projects."
• Better Not to Do: Avoid generic statements. 
• Example: "I am applying for the job at your company because it's a good company."

Focus it on the Future

• Do: Highlight what you'll bring to the company in the coming months and years.
• Example: "With my expertise in data analytics, I am confident in my ability to help ABC Corp streamline its operations and enhance profitability in the coming years."
• Better Not to Do: Solely dwelling on past achievements without connecting them to future actions. 
• Example: "At my previous job, I handled data analysis."

Analyze the Job Description

• Do: Mirror the language and key requirements of the job description to show a clear fit.
• Example: If the job description emphasizes “team collaboration,” your cover letter can mention, "In my previous role, I fostered team collaboration to successfully complete a challenging project ahead of schedule."
• Better Not to Do: Submitting a generic cover letter that doesn’t cater to the job specifics.
• Example: "I have been in the industry for several years and have various skills."

Write your Experience and Motivation

• Do: Intertwine specific experiences with your reasons for applying.
• Example: "Having spearheaded a successful digital transformation project at XYZ Enterprises, I am motivated to take on larger challenges at ABC Corp, given its reputation for embracing technological innovation."
• Better Not to Do: Mentioning experiences without context or relevance. 
• Example: "I have worked at several companies in different roles."

Emphasize Your Personal Value

• Do: Identify what sets you apart and mention it. 
• Example: " While many might have the technical skills, my unique blend of tech-savviness coupled with my leadership workshops ensures I approach challenges holistically."
• Better Not to Do: Being too generic or arrogant. 
• Example: "I believe I am the best candidate for this job."

Add Your Contact Information

• Do: Place your updated contact details prominently, ensuring they’re easy to find.
• Better Not to Do: Burying your contact details within large blocks of text or omitting them altogether.

Back up Your Qualifications with Examples and Numbers

• Do: Be specific about your achievements. 
• Example: "My revamped marketing strategies led to a 25% increase in organic website traffic over six months."
• Better Not to Do: Making vague claims. 
• Example: "I've done some great things in marketing."

In essence, a cover letter should be your professional story, highlighting experiences, achievements, and your potential value addition, tailored perfectly for the company you're applying to. Make it concise, relatable, and authentic.

Cover Letter Examples

When writing cover letters, examples can serve as guides to illustrate the right and wrong approaches. Below are some examples to consider:

Good Example for a Software Engineer Position:

Dear Ms. Hernandez,

Having been an avid follower of XYZ Tech's innovative approaches to cloud computing and machine learning applications, I am enthusiastic about joining your team as a Software Engineer. With a Bachelor’s in Computer Science from Stanford and four years of experience at ABC Solutions, I spearheaded a project that improved system performance by 20% and reduced code redundancies by 15%.

My proficiency in Python, Java, and cloud technologies, combined with a collaborative mindset, aligns seamlessly with the qualifications sought for this role at XYZ Tech. I am eager to contribute, learn, and further the technological advancements of your esteemed organization.

Best Regards,

Bad Example for a Software Engineer Position:

I’ve done some coding and worked on a couple of projects. I know Java and a bit of Python. I saw you're hiring, so thought I'd apply. My resume has the details. Let me know if you're interested.

Why the Bad Example Doesn't Work:

• Lack of Professional Tone: Starting with "Hey" and using casual language like "done some coding" can undermine the professionalism expected in a cover letter.
• Lack of Specifics: Statements like “worked on a couple of projects” do not provide a clear picture of the applicant’s experience or capabilities.
• Lack of Enthusiasm: The letter does not express genuine interest or understanding of the company’s work, making it hard for the hiring manager to gauge the applicant's commitment.
• Missing Value Proposition: It fails to mention what unique skills or contributions the applicant can offer to the company.

Remember, the objective of a cover letter is to present a compelling case for why you are the ideal candidate for the position, showing both your technical competencies and enthusiasm for the role and company.

Good Example for a Tech Sales Representative Position:

Dear Mr. Clark,

Upon learning of DEF Tech’s expansion into IoT solutions, I was immediately drawn to the potential of contributing as a Tech Sales Representative. With over three years of sales experience at GHI Electronics, I consistently exceeded quarterly targets by 15%, and played a pivotal role in onboarding 50+ B2B clients, particularly for our AI product line.

My deep understanding of technological products, coupled with an innate ability to connect with clients and understand their needs, positions me as an ideal candidate for this role. I'm excited by the opportunity to harness my skills in service of DEF Tech’s mission and growth.

Kind Regards,

Jordan White

Bad Example for a Tech Sales Representative Position:

I’ve been selling tech stuff for a while. Worked at a company before and had some good months. I think I can sell your products too. I’ve attached my CV, check it out and tell me what you think.

• Lack of Professionalism: The informal tone ("Hi there", "selling tech stuff", "had some good months", "Later") does not instill confidence or reflect a professional demeanor expected in a sales role.
• Vagueness: Phrases like "worked at a company" or "had some good months" are not specific and don’t give an insight into the achievements or capabilities of the applicant.
• Lack of Enthusiasm: The content lacks genuine interest in the company's products, vision, or the particular role being applied for.
• Weak Value Proposition: It does not effectively convey what the candidate can offer to the company, nor does it detail past successes in a convincing manner.

A cover letter, especially for a sales role, should communicate both the tangible results you've achieved and the soft skills you possess that enable those results. Demonstrating a genuine understanding of the product you're selling and the market in which the company operates is essential.

​Passionate about the Sales Engineering Profession? Dive into the world of tech sales with our comprehensive sales training. Equip yourself with the skills and knowledge to thrive in the dynamic landscape of Sales Engineering.

When You Can’t Submit a Cover Letter

In some hiring processes, the traditional route of submitting a cover letter may not be straightforward. Such situations can be puzzling, but with a little creativity, you can make sure your intent and qualifications don’t go unnoticed. Here's a deeper dive into handling these scenarios:

Email Application

Strategy: Use the email body to encapsulate the essence of your cover letter.

Example: 

Subject: Application for Digital Marketing Strategist Position – Jane Doe

Dear Hiring Manager,

I am reaching out to express my keen interest in the Digital Marketing Strategist role at ABC Corp. Having successfully led digital campaigns that increased engagement rates by 40% at my previous role, I am excited about the potential of contributing to ABC Corp’s dynamic team... .

Attached is my detailed resume for your review.

Warm regards,

Why This Works: The hiring manager instantly sees your motivations and qualifications before even opening your resume. It sets the stage and provides context.

Leverage the Resume

Strategy: If the platform doesn’t allow for a cover letter, amplify the 'Objective' or 'Professional Summary' section of your resume.

​Professional Summary: Enthusiastic and results-driven Digital Marketing Specialist with 5+ years of experience. Successfully increased ROI by 30% in the previous role by streamlining campaigns. Seeking to leverage expertise for ABC Corp to enhance digital presence and engagement. Passionate about innovative strategies and continuous learning.

Why This Works: This enriched summary provides a snapshot of your skills, achievements, and ambitions right at the start of your resume, capturing attention.

Strategy: When unsure of the platform’s capabilities or if the cover letter is required, always save your cover letter and resume as a single PDF document.

Implementation: First, your cover letter, followed by a page break, and then your resume. This ensures that even if the hiring manager just clicks on ‘resume’, they'll still come across your cover letter first.

Why This Works: It guarantees that your cover letter gets in front of the hiring manager’s eyes even when the system doesn’t have a designated slot for it. It’s a precautionary yet proactive approach.

​In the evolving landscape of job applications, understanding how to present oneself effectively in varying contexts is crucial. Whether it's through an email, modified resume, or combined documents, your objective remains consistent: effectively communicate your value proposition.

In conclusion, the art of crafting a cover letter lies in personalization, precision, and passion. It's not just about fitting into a role but thriving in it. Whether you're at the start of your career or transitioning into a new industry, every cover letter tells a unique story. So, craft yours with care.

Ready to elevate your career game? Come to Careerist. From acquiring knowledge to handholding you through your job search journey, we’re here for you.

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Are cover letters worth it?

Q:  Sometimes when I apply to a job online, they ask for a cover letter or “fill in the box” why you are interested?  It is worth it to pen a cover letter?  I am not sure if companies even require them, or even read them.  Do they end up in the trash file?  Should I even have one for each and every job?  That would take some time, but I would do it if it is worth it? 

A:  Technology has transformed how employees are hired.  Several decades ago, a cover letter was often required.  I see the main purpose of the cover letter is to link a candidates’ experience to an opportunity.  Years ago, recruiters expected them. 

Today, when I receive a resume via email, a cover email usually suffices.  Hard copy cover letters and resumes are quite rare now.  Now, candidates are required to submit a resume, and only sometimes are candidates asked to share additional information in a “fill in the box” spot in an online form.  Few of us receive hard copies of resumes anymore, since now a resume is often delivered electronically. 

Some of our clients still like to review a cover letter for a few reasons.  First, we like to learn how a candidate writes.  Can a candidate compose complete sentences?  Is a candidate detail-oriented and organized?  Does the candidate know the difference between their, they’re and there? Some of my clients require a cover letter because a candidate’s ability to compose a letter is important to them.  Second, the cover email should link a candidate’s work experience to the role of interest.  Candidates should use the cover letter as an opportunity to highlight relevant work experiences or skills.  A candidate should make it easy for the reader to understand why this candidate is qualified for the role.  “Let’s contact this candidate” is the goal.  Finally, some candidates use the same template when they are sending a resume to several employers.  And… the company name is never changed.  By that I mean if they have applied to the Smith Company, an “old” company name remains in the “Dear XXX” section. 

You raise an important point.  Often when a candidate submits a resume online, a cover letter is not required.  Further, when a candidate completes an online application form, sometimes even a resume is not part of the application process. 

I must admit, I only read a cover letter IF the resume interests me.  I review the resume first.  If the resume appears to be a strong candidate, I will review the cover letter (or cover email).  If the resume doesn’t seem like a qualified candidate, I skip the cover letter, or cover email.    

I would focus my time and energy on the resume first.  Resumes are still the most critical document in any career-related discussion. 

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