application letter format for sales manager

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process. 

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that. 

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Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills. 

Why Does Your Sales Manager Cover Letter Matter? 

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team. 

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

• Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
• Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
• Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics. 
• Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview. 

• Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
• Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
• Be honest.  It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired. 
• Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
• Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice. 

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed. 

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume. 

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.  

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

• Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
• Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
• Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
• Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
• Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section. 

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

• Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
• Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of. 
• Read the job description.  Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
• Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail. 
• Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples. 

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

• [List your key responsibilities and accomplishments for each role.]
• [Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

• [Add details about relevant coursework, special achievements, and any honors.] 

Sales Manager Resume Template Resources

• Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically. 
• Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
• Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

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15 Sales Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an essential part of the job search process. They provide you with a chance to stand out from the crowd, give some insight into your personality, and show that you have researched the company. These days, most companies require cover letters for every application.

Here are 15 amazing Sales Manager cover letters that are professionally written and will help you stand out and get that job!

Sales Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Manager Sample 1

I am a recent graduate from (insert academic institution) with a degree in (insert major). I am looking for an entry level position as a Sales Manager, and I believe that my education and previous experience make me the perfect candidate to fill this position. I am interested in applying for this position and would like to meet with you to discuss the opportunity.

I hope you will consider me as an applicant and we can speak further about this opening. Thank you again for your time and consideration of my application.

Sales Manager Sample 2

I have been in sales for over 10 years and have held positions with both large and small firms. I am confident that my experience in sales, marketing, and customer service would be an asset to your organization. I believe in the importance of customer service and will always put the needs of my clients first.

Sales Manager Sample 3

To Whom It Concerns,

I am a qualified candidate for the Sales Manager position and would like to submit my application for your consideration. I have had more than 10 years of experience in sales, marketing and customer service management. In my most recent position as Sales Manager of ABC Company I oversaw a staff of 18, managed day-to-day operations, handled client issues and resolved customer complaints. My greatest strengths are interpersonal skills, the ability to motivate employees and a strong work ethic that has led to business growth in every organization I’ve been a part of.

I will provide you with references upon request. Thank you for your consideration in this matter and feel free to contact me at any time if additional information

Sales Manager Sample 4

To Whom It May Concern:

I am a recent graduate with a Bachelor of Science degree in Business and Management and I am very interested in the Sales Manager position. I have over two years of experience as a retail salesperson and my skills align well with this position. I would be an excellent addition to your team because my experience has given me excellent interpersonal skills, extensive knowledge of customer service, and strong leadership qualities.

Sales Manager Sample 5

I am writing in response to your recent advertisement for a Sales Manager role. I have a strong background in sales, and possess the leadership skills required to effectively manage a sales team while also driving revenue. I am confident that my experience and drive would make me an excellent addition to your organization.

Sales Manager Sample 6

I am writing to you with an application for the Sales Manager position that has recently opened up. I am a knowledgeable and seasoned professional, who would be an excellent candidate for the position. I hold a Bachelor of Arts degree in English (with Honors) from ___________ University, as well as _______________ certificate in Sales Management from ___________ Institute. As your organization’s Sales Manager, I would be able to lead my team to success by developing innovative sales strategies and cultivating relationships with clients that fit your company’s needs. With my experience in the field of sales, I have achieved success by being able to consistently exceed goals and deliver exceptional customer service through leadership skills, problem solving abilities

Sales Manager Sample 7

I am confident that my professional experience in Sales would be an asset to your organization. I have extensive knowledge in the following areas: •Sales and marketing •Product management •Training and development Essential Skills: •Strong communication skills and excellent organizational skills

Sales Manager Sample 8

Dear Hiring Manager, I believe I am the perfect candidate for the position of Sales Manager. My 10+ years of experience within sales and marketing give me a strong understanding of how to successfully manage a team to achieve desired goals. I also work well in fast paced environments and handle pressure well which is essential for managing an effective team. I have strong communication skills, am very organized with attention to detail, and have excellent time management skills while working within tight deadlines. These are just some of my qualifications that would make me an ideal candidate for this position so I hope you will consider me as you continue your search process. Thank you!

Sales Manager Sample 9

I am a graduate of the University of Dayton with a degree in Marketing and Business Administration. I am seeking any opportunity that will allow me to apply my knowledge, skills and abilities as a Sales Manager. I have experience with customer service, sales, advertising and marketing which has enabled me to become an effective communicator. My organizational skills also allow me to keep my time well-managed so that I am able to complete tasks effectively and efficiently.

Sales Manager Sample 10

Dear Recruiter,

I am highly experienced with sales and marketing. As the Sales Manager, I will do my best to use my skills to increase revenue streams.

I am a sales manager with a proven track-record of success. I have experience in small business sales, retail sales and medical equipment sales. My leadership style is collaborative and I have strong people skills. I am confident that I can help grow your company’s bottom line.

Sincerely, _

Sales Manager Sample 11

Dear Hiring Manager,

I am writing to inquire about the position of Sales Manager at your company. I am an experienced sales professional with experience in overseeing both small and large teams. I offer a proven track record of developing effective strategies for all aspects of the sales process, including prospecting, account management, and territory management. I am confident that these skills will be a great fit for your company and would love to discuss this opportunity in greater detail. Please feel free to contact me at 555-555-5555 or email me at [email protected] Thank you!

Sales Manager Sample 12

Dear _____, I am excited to learn about your open position for a Sales Manager. I have significant experience managing an entire team of sales people and would love the opportunity to work with your company. I am confident that my skills and experience will bring value to your team. Please find attached my resume for consideration. Thank you for taking the time to read this letter, I appreciate it!

Sales Manager Sample 13

Dear _________, My name is ________ and I am writing in reference to your Sales Manager position located in Sydney. I think that my experience and skills would be a great fit for the position. I have been working as a Sales Manager for the past 3 years having been constantly promoted from within because of my enthusiasm, drive, and attention to detail. In this time span, I have expanded the company’s international footprint by increasing our exports by 240% while managing day-to-day operations at home base without sacrificing quality or customer service. I am confident that if given an opportunity to interview with you that we will have a great meeting where we can discuss how my background and skill set would work well within your organization.

Sales Manager Sample 14

As the demand for new cars increases, so does the need for Sales Managers. I am excited to hear that your company is hiring for this position and would love the chance to interview with you. Meeting you in person would be ideal because I want to show how excited I am about this position and my qualifications. Please consider me as a candidate!

Sales Manager Sample 15

Dear _______,

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Sales Manager Cover Letter Samples & Examples That Worked in 2024

Drafting your sales manager cover letter shouldn't be as tough as closing a challenging deal. With our cover letter writing  tips, examples, and templates, you'll have all the tools you need to command attention, make your case, and convince potential employers that you're indeed the top candidate to drive their sales goals and quotas.

In this guide, we cover the necessary components that any successful sales manager should include in their cover letter. Keep reading and learn about:

• The importance of a well-formatted cover letter header and headline
• The role of a personalized greeting on a sales manager cover letter
• How to make your cover letter introduction into a sales pitch
• Why to describe your top skills and accomplishments in detail
• How to effectively conclude your cover letter in a persuasive manner
• Where to access the best job search resources for sales managers

1. How to properly format a sales manager cover letter header and headline

Any successful cover letter will have a strong sense of visual organization .

Unlike resumes — which are sorted into neat little sections — a cover letter can easily become one big block of text if you’re not careful. Thus, you must include the right elements that help to break up this text and make it easily scannable by the employer.

The two most important formatting elements to include to accomplish this goal are a cover letter header and a cover letter headline .

Your header always comes first and should include:

• Your name and professional title
• Your professional contact information
• The employer or company name
• The employer or company address

Here is an example of a well-formatted sales manager header

Jane Doe , Sales Manager (123) 456-7890 | [email protected] | linkedin.com/in/jane-doe

To: Hotwire Sales Solutions Sales Management Department 1234 Street Address Concord, NH 03301

Following your header, you should place your headline in the center of the page. This headline should be a short statement that highlights the best and most interesting points of your letter to help grab the employer’s attention and intrigue their curiosity.

Here is an example of an excellent sales manager cover letter headline

My 4-Step Approach to Profitable Sales Management & How I Plan to Apply It at Your Business

Let your cover letter write itself — with AI!

2. how to personalize a greeting on a sales manager cover letter.

Next up, you must find a way to make your cover letter feel exclusive to specific employers .

The best way to do this is by creating a personalized greeting that addresses a specific person by name. This person should be the staff member or business leader most likely to read your cover letter, such as a manager or department head.

Additionally, you should also research the employer further looking for extra details you can reference throughout the rest of your cover letter, such as company values and goals.

Here are 3 examples of personalized sales manager cover letter greetings

• Dear CEO Gerry Ringgold,

Dear Mr. Gerry Ringgold,

• Dear Hiring Manager Lenny Bloom,

3. How to make your cover letter introduction into a sales pitch

As any sales manager knows, the key to landing sales is a great sales pitch.

You should view your cover letter introduction as your sales pitch for yourself, as a professional job-seeker. Your introduction should highlight the very best qualifications that make you stand out as a candidate, including:

• A brief overview of your professional history
• Your specialized area of expertise
• Any particularly notable accomplishments, such as major awards
• A mutual acquaintance (when possible, naming a professional mutual acquaintance on a cover letter helps you build rapport and trust with employers)

Here is an example of an excellent introduction from a sales manager cover letter

I am a sales manager with 10+ years of specialized experience working in the educational software industry. Recently, I was named one of the Top EduTech Sales Managers in all of North America by the Sales Managers of America Association. With my deep knowledge of the industry and many connections to your company — such as my professional mentor and your company’s COO, Ms. April Bloom — I know I will be the ideal addition to your team.

Find out your resume score!

4. How to showcase your top sales management skills and accomplishments

When writing a resume, you describe your skills and accomplishments in short, extremely concise blurbs.

On a cover letter, by contrast, you have the chance to delve into far greater detail regarding your top skills and accomplishments. This gives you the opportunity to not just describe your relevant qualifications but relate them back to the exact needs of the employer.

For instance, as a sales manager, rather than simply stating that leadership is one of your skills, you can instead describe your exact leadership style and explain how you used it to lead your team to success in past positions.

Here are 6 skills to describe in a sales manager cover letter

• Professional development
• Team performance analysis
• Developing monthly and quarterly goals
• Hiring, onboarding, and training processes
• Writing sales reports
• Leading team meetings

Here is an example of how to describe an accomplishment in a sales manager cover letter

In the role of sales manager for [Former Employer], it was my primary responsibility to perform thorough quarterly analyses at both the team and individual levels. As a result of my guidance, my team’s productivity was boosted by 55%, leading to our department as a whole exceeding target sales goals by an average of 25% each quarter.

5. How to effectively conclude your cover letter in a persuasive manner

To close your cover letter as effectively as you would close a sales deal, you must write a persuasive conclusion that includes:

• An enthusiastic sentence saying you are looking forward to hearing from them
• When and how they can best contact you
• When you intend to follow up
• A formal sign-off

Here is an example of a persuasive conclusion from a sales manager cover letter

It is with the highest appreciation that I extend my thanks for considering me for this position. I eagerly await your reply and can be best reached at (123) 456-7890, any time between the hours of 8 a.m. to 4 p.m. Monday through Saturday. As your company is my top pick for employment, I do intend to follow up next Monday morning if I have not yet heard back.

With Great Appreciation,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

6. Best job search resources for sales managers

Being a sales manager isn't all about high-fives and hitting quotas. It's also about continuous learning, expanding networks, and staying updated on industry trends. Here's a roundup of some superior job search resources:

• Sales-specific job boards: Websites like FlexJobs.com and SalesHeads.com bookmark various jobs in sales. Skim through and tick off what fits your experience and ambition.
• Professional networking sites: LinkedIn is a goldmine for sales managers. Create a top-notch profile; get connected and never miss a beat on sales manager job postings. You can even turn your LinkedIn profile into a polished resume within a few seconds.
• Industry-specific platforms: Platforms like  HubSpot Sales Blog  are teeming with industry insights, job listings, and resources offering a competitive edge in a sales manager's job search.
• Online recruiters & HR platforms: Sites like Indeed , Glassdoor , and Robert Half connect job seekers with recruiters seeking sales leaders. Registering with these sites expands your job market visibility.
• Resume building sites: Craft a dynamic sales manager resume and cover letter on platforms like Kickresume,  Zety or Resume.io . Their templates, examples, and tips can help elevate your job candidacy.

Use these resources wisely. After all, even sales aces need a well-thought-out strategy to nail the perfect job match.

Sales Manager Cover Letter FAQ

The main objective is to grab an employer's attention, highlight your key skills and achievements, and demonstrate your fit for the sales manager position on offer.

A common cover letter structure includes a captivating introduction, a body detailing your relevant skills and achievements, an explanation of why you wish to join the company, and a conclusion with a call to action.

As a rule of thumb, your cover letter should not exceed one page. Focus on quality, not quantity - be concise, and choose your words carefully to make your message powerful.

Absolutely! Customizing your cover letter for every sales manager application demonstrates that you've taken the time to understand the job and the company's needs.

While you can refer to the same achievements, remember, your cover letter should not replicate your resume. Use it to tell a story that brings your resume to life and shows how your experience and achievements align with the job requirements.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

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Sales Manager cover letter examples

You’ve perfected your sales techniques and you’ve got plenty of impressive stats to back it up.

But if you want to land that sales manager role, you need to make sure you’re highlighting your most impressive figures and leadership skills in your cover letter.

And we can help you to boost your chances of writing an interview-winning application with our expert advice and sales manager cover letter examples below.

CV templates 

Sales Manager cover letter example 1

Sales Manager cover letter example 2

Sales Manager cover letter example 3

These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Sales Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Sales Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Sales Manager cover letter

So, what type of information should you write about in your Sales Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

• Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
• Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
• The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
• Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
• Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Sales Manager cover letter templates

Copy and paste these Sales Manager cover letter templates to get a head start on your own.

I hope you’re well. I am excited to apply for the Sales Manager position at Partner Tech Ltd and leverage my 15 years of experience in the commercial technology and telecommunications sector to drive revenue optimisation and cultivate strategic partnerships for your company.

In my current role at Nexus Solutions, I have successfully led the client services team, nurtured long-term relationships with key stakeholders, and achieved remarkable results through data analysis and CRM implementation. I take pride in my ability to develop innovative sales strategies and mentor early-career sales executives, evident through the ‘Sale Through’ mentoring scheme that improved product knowledge by 30% in 2021. Furthermore, my achievements include streamlining the client review process through an automated query system, increasing efficiency by 31%, and securing a 5-year contract renewal worth £1.8 million annually. With a Bachelor of Business Administration and a PMI Project Management Professional Certificate, I am confident in my ability to lead and excel in this role.

I would like the opportunity to discuss my expertise further in an interview which I am available for from next week.

Best Wishes,

Dear Mr Scott,

I hope this email finds you well. As a recent Business graduate from the University of Sheffield, I am excited to apply for the position of Junior Sales Manager at TimberCo Ltd.

As a proactive individual and recipient of the 2022 UKBA Women in Business Student Award, I believe I am the perfect fit for this role. During my previous sales internship at John Deere, I demonstrated exceptional persuasive skills by securing contracts with five major clients, increasing revenue for my team’s portfolio by 20% in that quarter.

Moreover, I possess a deep understanding of the timber industry, having worked part time as a sales assistant for over four years at a local wood yard in Sheffield alongside my studies. I am confident that my ability to identify and pursue potential leads, combined with my exceptional negotiation skills, will contribute to the growth of TimberCo Ltd.

I would welcome the opportunity to discuss how my skills align with your team goals and I am available for an interview at your convenience.

Kind regards,

Lydia Pappas

I hope this email finds you well. I am writing to submit my application for the position of Senior Sales Manager at Foreman Foods, as advertised.

With over two decades experience in the food industry, including for leading supplier Brakes, I have consistently exceeded sales targets, notably achieving a 30% increase in revenue for my current employer Tasty Ltd – a whole foods start up based in London. One of my most significant achievements was negotiating a strategic partnership with a major retail chain, resulting in a 50% boost in sales volume in 2021. Alongside an MBA from the Manchester Business Institute, I am well-versed in the latest market trends and consumer preferences, which has allowed me to develop innovative and disruptive sales strategies that have yielded exceptional results in competitive UK and EU markets. Additionally, my leadership skills, supported by a Level 4 Diploma in People Management, have enabled me to build and motivate high-performing sales teams, driving them towards achieving collective success.

I am excited about the opportunity to contribute my expertise to Foreman Foods and lead the sales team to new heights. I look forward to discussing how my proven track record can be an asset to your esteemed company and can be available for interview at your convenience.

Many thanks,

Paulo Sautini

Writing a strong attention-grabbing cover letter is a vital step in landing a good Sales Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

Sales Manager Cover Letter Examples & Writing Tips

Use these Sales Manager cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table of Contents

Sales manager cover letter example 1, sales manager cover letter example 2, sales manager cover letter example 3, sales manager cover letter writing tips.

Sales managers are responsible for supervising the sales team and achieving the organization’s sales goals. They help to develop their employees’ skills and careers, set their schedules, and review their performance.

You’ll need to show hiring managers that you’re the right person for the job with a strong cover letter.

Check out the examples and tips to learn how to write a sales manager cover letter that impresses employers.

I am writing in regards to your search for a new sales manager at your esteemed company. As the largest independent ad network in the market today, the company defines a great sense of energy and pride within the field; the type of environment I excel in. I believe that my combination of professional experience and education has given me valuable insight and makes me a well-qualified candidate for the position.

I have had several experiences facilitating national marketing/sales managers and quickly developing a rapport with clients as well as colleagues. My understanding of taking on key leadership skills has led me to be a proactive, solutions-minded individual with superior judgment and decision-making abilities. As a result, it has greatly contributed to my valuable insight into the unique position your company holds among its broad worldwide audience.

My strong work ethic and positive energy level give me the confidence that the synthesis of my education and work experience will enable me to make immediate and valuable contributions to your company.

I appreciate the time you have taken to read this letter and to review the resume that follows. I look forward to further discussing with you, during a more extensive interview, the efficiency, and effectiveness that I will bring to my work as a sales manager at your company.

In response to your posting for the position of Sales Manager, I would like to present my resume for your review and consideration. Having worked in a wide range of media sales environments in both sales and sales management capacities and, most recently, having published my own targeted magazine, I believe strongly I present solid experience which would make me an asset to your sales team. My specific applied experience is primarily in print media however I do bring experience in digital advertising sales. I have recently completed a contract position as Sales Manager for a media company whose products include print, consumer promotion, and online properties.

As a sales manager, I have had experience in recruiting, developing and mentoring focused and creative sales teams across the country. I possess solid management skills, sound creative and strategic sales skills and derive tremendous satisfaction from working within a team focused on driving sales and satisfying advertisers objectives in a collaborative manner.

It is with tremendous interest and enthusiasm I offer my resume for your consideration. I am a seasoned media sales management professional with a wealth of advertising industry experience and I am confident in my abilities to assist in growing future advertising sales revenues through a lead by example and motivational management style. I would appreciate your consideration to be a part of your team.

Thank you in advance for your time and consideration of my resume. I look forward to your reply and your interest. I would welcome an opportunity to schedule a personal meeting in order to discuss my qualifications in greater detail at your earliest convenience.

Your advertisement for a sales manager position was of great interest for me as based on your requirements/description I believe I am a perfect fit for the job. I am a pro-active, highly-qualified, and self-motivated professional with a history of cultivating and maintaining win/win relationships. I can communicate easily with both sales staff and clients/customers alike; motivating the salespeople while influencing clients/customers with a credible style that makes them want to do business.

My accomplishments include:

• A track record of consistently successful sales, sales management, marketing, sales training, and operations
• Proven ability to deliver predictable and consistent results
• Contributing to a company’s growth through development and implementation of corporate strategies

Personally committed to continued growth and excellence, I have the drive, energy, vision, leadership, and implementation skills to make a positive difference to your company. I believe my experience in sales, sales management, marketing, and sales training qualifies me for the position.

Greater detail is supplied on the attached resume, including my education in professional development, and I would be glad to elaborate on any of this information when we meet face to face. My 24-year tenure with my previous employer is a testament to my dedication, adaptability, and penchant for learning and growing professionally. I am confident that you will be interested in my track record and ability in order to help your company achieve important business goals while enhancing your company profile. I sincerely hope you will allow me the opportunity to demonstrate this by granting me an interview.

Emphasize your negotiation skills

Sales managers need to have excellent negotiation skills to help their team close deals with a mix of new and existing buyers.

In your cover letter, provide a list of examples of times you were able to close a deal, such as being able to present a better offer or secure a larger order from a client.

For example, “In the past year, I increased the company’s revenue by 5% by negotiating a higher price of $3,000 on a new product, and increased the company’s net income by 5% by securing an annual contract with a large company.”

Emphasize your ability to meet goals

Achieving goals is a top priority for sales managers, who are accountable for meeting quotas and driving revenue. In order to do this, they need to be able to show a proven track record of delivering results.

Emphasize this skill by including specific examples of what you did to meet goals in your cover letter.

For example, “In a six-month period, I increased sales by 10% and achieved a double-digit increase in repeat customers.”

Research the company

One of the best ways to impress a potential employer is to show them that you know something about their company. In your cover letter, discuss how you have been following the company’s recent activities, successes, and upcoming plans.

The most effective way to do this is by reading the company’s annual report, reviewing its website, and reading news articles about the company.

Proofread your cover letter

As a sales manager, you are likely aware of the importance of checking for errors in order to maximize your productivity. Accordingly, when preparing your cover letter, it’s equally important to check for errors.

As you proofread your cover letter, take time to analyze each sentence and ensure it is complete and flows well with the others. Also, check for spelling errors and grammatical mistakes. When writing your cover letter, be sure to avoid passive voice and instead use active voice wherever possible.

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Area Sales Manager Cover Letter Example

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Start your Area Sales Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and state the position you're applying for. Highlight your relevant experience in sales management and your understanding of the area you'll be managing. For example, "Dear [Hiring Manager's Name], I am writing to express my interest in the Area Sales Manager position at [Company Name]. With my extensive experience in sales management and proven track record in driving sales growth in the [specific area], I am confident I can bring significant value to your team." This approach shows you've done your research, understand the role, and are ready to hit the ground running.

The best way for Area Sales Managers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting the hiring manager to take the next step. For example, "I am confident that my experience in leading successful sales teams and my passion for driving growth would make a significant impact at your company. I look forward to the possibility of discussing my application with you further." This approach shows confidence, eagerness, and proactivity, which are all important traits for a sales role. It's also crucial to thank the reader for their time and consideration, showing respect for their busy schedule.

In a cover letter, Area Sales Managers should include the following: 1. Contact Information: At the top of the letter, include your full name, address, phone number, and email address. 2. Professional Greeting: Address the hiring manager by name if possible. If not, use a professional greeting such as "Dear Hiring Manager". 3. Introduction: Start with a strong opening that grabs the reader's attention. Mention the position you're applying for and where you found the job listing. 4. Relevant Experience: Highlight your most relevant sales management experiences. Discuss specific roles you've held, key responsibilities, and the results you achieved. Use quantifiable data to demonstrate your success, such as percentage increases in sales or the number of accounts you managed. 5. Skills: Highlight the skills that make you a strong candidate for the role. These might include leadership, strategic planning, customer relationship management, negotiation, and budgeting. 6. Knowledge of the Company: Show that you've done your research and understand the company's mission, products, and target market. Discuss how your skills and experience align with the company's needs and goals. 7. Closing Paragraph: In the closing paragraph, express your enthusiasm for the role and the opportunity to contribute to the company. Mention your availability for an interview and your eagerness to further discuss your qualifications. 8. Professional Closing: Close the letter with a professional sign-off such as "Sincerely" or "Best regards," followed by your full name. 9. Postscript: A postscript (P.S.) is optional, but can be used to highlight an impressive achievement that might intrigue the hiring manager. Remember, your cover letter should complement, not duplicate, your resume. It's your chance to tell a compelling story about your career and show why you're the best candidate for the role.

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Area Sales Manager Cover Letter Example

Writing a cover letter for an area sales manager position can feel intimidating. After all, the cover letter is your chance to make a great first impression on the hiring manager. However, with a few tips, you can compose a professional and compelling cover letter that will help you stand out from the crowd. In this blog post, we will provide a guide and example of how to write an effective area sales manager cover letter.

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Area Sales Manager Cover Letter Sample

Dear [Hiring Manager’s Name],

I am writing to apply for the Area Sales Manager position at [Company Name], and I believe I am the perfect candidate. My background in sales and management has prepared me to be a successful leader in your organization.

I have a proven track record of success as an Area Sales Manager, leading teams in attaining their sales targets and successfully managing customer relationships. I have extensive knowledge of the sales process and possess the skills to develop effective strategies for sales success. I have a keen eye for detail and am able to identify potential market opportunities.

Throughout my career, I have been known for my dedication to customer service and building positive relationships with clients. I am a quick learner and have the ability to understand your company’s products and services to be able to sell them. I am also well- versed in marketing strategies, utilizing technology, and providing excellent customer experience.

I am confident that my experience and background make me an ideal candidate for this position. I would be thrilled to discuss this opportunity with you further in an interview. I look forward to hearing from you.

[Your Name]

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What should a Area Sales Manager cover letter include?

A Area Sales Manager cover letter should include a number of important elements in order to effectively convey your skills, qualifications, and experience to a potential employer. First and foremost, the cover letter should provide an introduction that identifies you and the position you are applying for. Additionally, it is important to include details about your sales experience and why you believe that you are the right candidate for the job.

Furthermore, it is essential to discuss your qualifications and experience in the area of sales management and how you are confident that you can contribute to the company’s success. This should include a discussion of your understanding of sales strategies, customer service skills, and other skills related to sales management. Additionally, it is important to highlight any awards, certifications, or other achievements that demonstrate your understanding of sales strategies.

Finally, the cover letter should provide a conclusion that reiterates your interest in the position and thank the employer for their time and consideration.

Area Sales Manager Cover Letter Writing Tips

Writing a cover letter for an Area Sales Manager position can be a daunting task. However, if you follow the right tips, your cover letter can be a great asset in your job search. Here are some key tips for writing an effective cover letter for an Area Sales Manager job:

• Start with a compelling introduction: Introduce yourself, briefly explain your experience and explain why you are a great fit for the position.
• Demonstrate your sales acumen: Showcase your ability to build relationships with customers and motivate a team. Highlight the skills that make you a great sales manager.
• Make sure your cover letter is well organized and error- free: Proofread your cover letter carefully before submitting it. Pay attention to the language you use and make sure your cover letter is free of any typos or grammatical errors.
• Use specific examples: If you can, provide concrete examples of how you’ve successfully managed sales teams in the past.
• Conclude with a call to action: Summarize how your experience and skills make you a great fit for the position and encourage the reader to reach out to you to discuss the position further.

Common mistakes to avoid when writing Area Sales Manager Cover letter

Writing a cover letter for any job can be a daunting process. For a role such as the Area Sales Manager, you want to make sure that your cover letter stands out from the crowd and lands you the job. To ensure that your cover letter stands out, it is important to avoid common mistakes that can cost you the job.

Below are some common mistakes to avoid when writing an Area Sales Manager cover letter:

• Not addressing the cover letter to the right person: Make sure you address the cover letter to the correct person. Don’t just use a generic ‘To whom it may concern’, take the time to find out who you should be addressing the cover letter to and make sure to use their correct name and title.
• Not mentioning the job title: Be sure to clearly mention the job title in the cover letter. This will help the reader to quickly identify the job you’re applying for and why you’re interested in the position.
• Not highlighting why you’re the best fit for the position: Explain why you are the best person for the job. Highlight your qualifications and experience that are relevant to the role and make sure to back it up with examples.
• Not tailoring your cover letter: Make sure to customize your cover letter to the job you’re applying for. The employer should be able to see that you’ve taken the time to tailor the cover letter to their needs and that you’re interested in the position.
• Using a generic cover letter: Make sure to avoid using a generic cover letter. The employer wants to read something that stands out and that shows you’ve taken the time to research the company and why you would like to work for them.
• Not following instructions: Make sure to read all of the instructions carefully and follow them precisely. If the employer has requested a specific format for the cover letter

Key takeaways

Cover letters are a great way for job seekers to introduce themselves to potential employers and tell their story. As an Area Sales Manager, it is important to craft an impressive cover letter that stands out from the competition. Here are some key takeaways for writing an impressive Area Sales Manager cover letter:

• Demonstrate your knowledge of the industry and sales experience. An Area Sales Manager needs to be knowledgeable and experienced in sales, so highlight any relevant qualifications and experience that you have.
• Showcase your leadership and management skills. As an Area Sales Manager, you need to be able to lead and motivate your team, so show that in your letter. Detail how you’ve managed sales teams and achieved success in past roles.
• Demonstrate your ability to use data to inform decisions. Area Sales Managers need to be able to use data to make informed decisions, so provide examples of how you’ve done this in the past.
• Highlight your customer service skills. As an Area Sales Manager, you need to be able to speak with customers and build relationships, so demonstrate your customer service skills in your letter.
• Focus on your ability to meet targets. Area Sales Managers need to be able to set and achieve targets, so focus on this in your cover letter. Detail how you’ve exceeded targets in the past and how you would do the same in this role.

By following these tips, you’re sure to craft an impressive Area Sales Manager cover letter that will get you noticed by potential employers. Good luck!

Frequently Asked Questions

1. how do i write a cover letter for an area sales manager job with no experience.

When writing a cover letter for an Area Sales Manager job with no experience, it is important to focus on transferable skills and qualifications. Highlight your education and any relevant coursework, internships, or volunteer experience that demonstrates your ability to manage and motivate teams. Explain how you can use your interpersonal, organizational, and problem- solving skills to contribute to the company’s success. Finally, emphasize your enthusiasm for the job and your commitment to learning and developing in the role.

2. How do I write a cover letter for an Area Sales Manager job experience?

When writing a cover letter for an Area Sales Manager job with experience, focus on your successes. Write about the strategies you have implemented in past roles and the positive results you have achieved. Emphasize your ability to manage teams, develop relationships with clients, and close deals. Showcase your ability to stay organized and handle multiple tasks while meeting deadlines. Finally, express why you are excited to join the company and how you plan to continue to meet their objectives.

3. How can I highlight my accomplishments in an Area Sales Manager cover letter?

When highlighting your accomplishments in an Area Sales Manager cover letter, focus on the successes you have achieved in past roles. Provide examples of how you have developed and implemented strategies that have led to increased sales and improved team performance. Describe any awards or recognition you have received. Showcase how you have successfully launched products/services, expanded client networks, and identified new markets.

4. What is a good cover letter for an Area Sales Manager job?

A good cover letter for an Area Sales Manager job should demonstrate your ability to manage and motivate teams, develop relationships with clients, and close deals. Highlight your experience in driving sales and expanding markets. Explain how you have leveraged interpersonal, organizational, and problem- solving skills to achieve success. Showcase how you have maintained a positive attitude and remained flexible in past roles. Finally, emphasize your enthusiasm for the job and your commitment to learning and developing in the role.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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