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Business Essay Examples

13 Business Essay Examples for Students

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Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

• Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
• Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
• Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
• Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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How to Write an Essay Introduction (with Examples)   

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an introduction paragraph , how to write a hook for your essay , how to include background information , how to write a thesis statement .

• Argumentative Essay Introduction Example: 
• Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

• Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
• Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
• Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

• Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
• Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
• Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

Here’s a step-by-step guide on how to write an essay introduction: 

• Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
• Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
• State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
• Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
• Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
• Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Here’s an example of an essay introduction paragraph about the importance of education: 

Education is often viewed as a fundamental human right and a key social and economic development driver. As Nelson Mandela once famously said, “Education is the most powerful weapon which you can use to change the world.” It is the key to unlocking a wide range of opportunities and benefits for individuals, societies, and nations. In today’s constantly evolving world, education has become even more critical. It has expanded beyond traditional classroom learning to include digital and remote learning, making education more accessible and convenient. This essay will delve into the importance of education in empowering individuals to achieve their dreams, improving societies by promoting social justice and equality, and driving economic growth by developing a skilled workforce and promoting innovation. 

This introduction paragraph example includes a hook (the quote by Nelson Mandela), provides some background information on education, and states the thesis statement (the importance of education). 

This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

• Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
• Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
• Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

• Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
• Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
• Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
• Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
• Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

• Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
• State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
• Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
• Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

• Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
• Background Information : Enough background information is introduced to provide context for the thesis statement. 
• Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
• Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
• Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

• Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
• Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
• Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
• Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
• Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
• Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
• Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

• Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
• West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
• Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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How to Write a Business Essay: A Comprehensive Guide for Impactful Communication and Analysis

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Craft Impactful Business Essays: Analysis & Tips

Are your business essays effectively communicating your ideas and analysis, or are they missing the mark? In today’s professional world, impactful communication and analysis are essential for success. Whether you’re writing for academia or the corporate sector, mastering the art of business essay writing can make all the difference. In this comprehensive guide, we will explore the key techniques and strategies of How to Write a Business Essay that captivate readers and convey your analysis with precision.

From understanding the purpose of a business essay to conducting thorough research, structuring your essay effectively, and using language strategically, you’ll discover valuable insights to take your writing to the next level.

Join us on this journey as we delve into the world of business essay writing , uncovering the secrets to impactful communication and analysis. Get ready to transform your writing and elevate your professional presence!

Key Takeaways:

• Effective communication and analysis are vital in crafting impactful business essays.
• Understanding the purpose of a business essay is crucial before diving into the writing process.
• Thorough research and accurate analysis are key components of a well-crafted business essay.
• Structuring your essay coherently enhances the impact of your communication and analysis.
• Using effective language, and tone, and incorporating relevant data strengthen the impact of your arguments.

Understanding the Purpose of a Business Essay

Before diving into the writing process, it’s crucial to understand the purpose of a business essay. A well-crafted business essay serves as a powerful tool for impactful communication and analysis, enabling you to convey your ideas effectively in a professional setting.

Whether you’re aiming to persuade stakeholders, present a business case, or analyze a specific topic, your essay should demonstrate your ability to engage readers and provide insightful analysis. By incorporating a thoughtful communication strategy and thorough analysis, you can make your business essay stand out in the competitive corporate world.

Effective communication ensures that your ideas are conveyed clearly and concisely, capturing the attention of your audience from the very beginning. To achieve this, it’s essential to structure your essay logically, organizing your thoughts in a way that enables readers to follow your argument effortlessly.

Furthermore, impactful communication involves using language and tone effectively to establish credibility and authority. Your choice of words, sentence structure, and overall writing style should resonate with your target audience and convey professionalism.

Analysis is the backbone of a business essay, allowing you to delve into the complexities of a specific topic. While conducting in-depth research, you’ll gather data, facts, and examples to support your arguments and insights. The analysis should not only present raw information but also critically evaluate and interpret it, offering unique perspectives and solutions.

By incorporating both impactful communication and thorough analysis, your business essay will effectively convey your ideas and contribute to a deeper understanding of relevant topics in the business world.

Next, we’ll explore the essential steps for researching your business topic to ensure a solid foundation for your essay.

Researching Your Business Topic

A well-researched business essay requires in-depth knowledge of your chosen topic. It lays the foundation for a thorough and accurate analysis that effectively communicates your ideas. In this section, we’ll guide you through effective research techniques and writing strategies to ensure your analysis is comprehensive and insightful.

Importance of Research in Business Essays

Before diving into the writing process, it’s crucial to understand the significance of thorough research. Researching your business topic allows you to:

• Gain in-depth knowledge and understanding of the subject matter
• Identify key concepts and theories relevant to your analysis
• Find credible sources and references to support your arguments
• Explore different perspectives and viewpoints
• Develop a well-informed and nuanced analysis

Effective Research Techniques

To ensure your business essay is well-researched, consider the following techniques:

• Define your research objectives: Clearly outline the purpose and scope of your research to guide your exploration.
• Utilize academic databases: Access reputable databases such as JSTOR, ProQuest, and EBSCOhost to find scholarly articles and journals related to your topic.
• Explore case studies and real-world examples: Analyze real-life scenarios and case studies to enhance the practicality and applicability of your analysis.
• Conduct interviews or surveys: Gather firsthand insights from industry experts, professionals, or relevant stakeholders to add depth to your essay.

Writing Strategies for Analyzing Business Topics

Analyzing business topics requires a structured approach that effectively conveys your analysis. Consider the following techniques:

“In business, what’s dangerous is not to evolve.” – Jeff Bezos

Develop a clear thesis statement: Craft a strong and concise thesis statement that outlines the main argument or objective of your essay.

Organize your research: Categorize and organize your research findings based on themes, supporting evidence, and key concepts.

Use critical thinking: Apply critical thinking skills to analyze the strengths, weaknesses, and implications of the information gathered during your research.

Support your analysis with evidence: Back up your arguments with relevant data, statistics, examples, and case studies to strengthen the validity of your analysis.

By implementing these research techniques and writing strategies, you can ensure that your analysis in business essays is thorough, accurate, and impactful. In the next section, we’ll explore how to structure your business essay to enhance the clarity and coherence of your communication.

Structuring Your Business Essay

Organizing your business essay is crucial for ensuring clarity and coherence in your writing. A well-structured essay enhances the impact of your communication and analysis. Follow these step-by-step guidance and writing techniques to create an optimal structure for your business essay:

Introduction

Begin your essay with a strong introduction that grabs the reader’s attention. Clearly state the purpose of your essay and provide a brief overview of the main points you will be discussing. You can also include a thesis statement that presents your main argument or perspective.

The body of your essay should be divided into paragraphs that each focus on a specific idea or argument. Use topic sentences to introduce each paragraph and provide clear transitions between them. Make sure to provide evidence, examples, and analysis to support your arguments. Use headings and subheadings to organize your thoughts and make the structure more reader-friendly.

Pro Tip: Using bullet points or numbered lists can be effective in presenting information succinctly and enhancing readability.

End your essay with a strong conclusion that summarizes your main points and restates your thesis. Avoid introducing new information in the conclusion; instead, focus on reinforcing your main argument and leaving a lasting impression on the reader.

A well-structured business essay allows your ideas to flow logically and ensures that your analysis is presented in a coherent manner. By following these writing techniques for business essays , you can effectively communicate your thoughts and engage your readers.

Crafting a Strong Introduction

The introduction plays a crucial role in setting the tone and conveying the main argument of your business essay. It is your opportunity to capture the reader’s attention and establish the foundation for impactful communication. Here are some effective writing techniques for crafting a strong introduction:

Start with a Hook

A compelling hook will grab your reader’s attention right from the beginning. Consider using a thought-provoking question, a captivating statistic, a relevant anecdote, or a powerful quote. The goal is to engage your audience and make them want to continue reading.

Provide Context

After capturing your reader’s attention, provide them with the necessary context to understand the topic and purpose of your business essay. Clearly state the problem or issue that you will be addressing and explain why it is significant in the business world.

Present Your Thesis Statement

Your thesis statement is the central argument of your essay. It should clearly and concisely state your main point and outline the key points that will support your argument in the body of the essay. Make sure your thesis statement reflects the analysis and communication goals of your business essay.

Outline the Structure

Give your readers an overview of how your essay is structured. Briefly explain the main points or arguments that will be presented in the body paragraphs. This provides a roadmap for your readers and helps them understand the logical flow of your essay.

By incorporating these writing techniques into your introduction, you can effectively capture your reader’s attention and set the stage for impactful communication throughout your business essay.

Developing a Compelling Body

The body paragraphs of your business essay provide an opportunity to present your analysis and supporting evidence in a clear and impactful manner. Effective communication and well-structured arguments are key to engaging your readers and conveying your ideas effectively.

When developing the body of your essay, consider the following techniques:

Structure your arguments coherently

Organize your thoughts in a logical order to maintain clarity and coherence throughout your essay. Start each paragraph with a clear topic sentence that introduces the main point you will be discussing. Follow it with supporting evidence and analysis that align with your thesis statement.

Use examples and case studies

Support your arguments with relevant examples and real-life case studies. This not only strengthens your analysis but also adds credibility to your essay. By using concrete examples, you provide your readers with tangible evidence and help them understand the practical implications of your analysis.

Incorporate data and statistics

Data and statistics can enhance the persuasiveness of your analysis. Use reliable sources to support your claims and validate your arguments. When using data, ensure it is relevant, up-to-date, and properly cited.

“The ability to effectively analyze and present data is crucial in business essays. It showcases your understanding of the topic and adds credibility to your arguments.”

Be mindful of paragraph structure

A well-structured paragraph makes it easier for your readers to follow your analysis. Begin each paragraph with a clear topic sentence that highlights the main idea of that section. Then, provide evidence and analysis to support your argument. Finally, conclude the paragraph by linking back to your thesis statement and transitioning smoothly to the next paragraph.

Consider counterarguments

To strengthen your analysis and demonstrate critical thinking skills, consider addressing counterarguments in your essay. This shows that you have considered various perspectives and can effectively refute opposing viewpoints. However, ensure that your refutation is well-supported and convincing.

Use transitional words and phrases

Transitional words and phrases help create a smooth flow between paragraphs and ensure coherence in your essay. Examples of transitional words include “however,” “therefore,” “on the other hand,” and “in addition.” These words help guide your readers through your analysis and improve the overall readability of your essay.

By incorporating these techniques, you can develop a compelling body for your business essay that effectively communicates your analysis and convinces your readers of your stance.

In the next section, we will discuss the importance of using effective language and tone in your business essay to enhance communication and impact.

Using Effective Language and Tone

In the realm of business writing, language and tone wield significant influence over the success of your essays. Effectively harnessing them can help you convey your message with impact and establish credibility. To achieve this, consider the following strategies:

Be Clear and Concise

Convey your ideas in a clear and concise manner, avoiding unnecessary jargon or overly complex language. Use simple and straightforward sentences to ensure that your readers can easily grasp your intended meaning.

Tailor Your Language to the Audience

Adapt your language to suit your intended audience. Consider their level of understanding and familiarity with the subject matter. Using appropriate terminology will enhance their comprehension and engagement with your essay.

Use Active Voice

Opt for the active voice when writing your business essays. This not only adds confidence and strength to your statements but also makes your writing more direct and impactful. Passive voice can often confuse readers and dilute the persuasiveness of your arguments.

Employ Rhetorical Devices

Incorporate rhetorical devices, such as metaphors, analogies, and vivid imagery, to engage your readers and make your ideas more memorable. These devices add depth and creativity to your writing, helping to create a lasting impression.

Establish an Appropriate Tone

Choose a tone that aligns with the purpose and context of your essay. Whether it’s formal, persuasive, or informative, maintaining a consistent tone throughout your writing will ensure cohesiveness and professionalism.

By leveraging these effective language and tone strategies, you can elevate your business essays to new heights of impactful communication, maximizing their influence and persuasiveness within the professional sphere.

Reference the image above for a visual representation of the strategies discussed.

Incorporating Relevant Data and Examples

In order to write a successful business essay, it is crucial to support your analysis with relevant data and examples. By including factual information and real-life instances, you can strengthen the impact of your arguments and provide a solid basis for your analysis.

When incorporating data into your essay, ensure that it is accurate, reliable, and up-to-date. This can be achieved by referring to reputable sources such as industry reports, academic journals, or government publications. By citing credible data, you demonstrate your commitment to evidence-based analysis and enhance the credibility of your essay.

Additionally, utilizing examples and case studies can help illustrate your points and make your analysis more relatable to the reader. Examples can be drawn from various sources, such as real-world business scenarios, historical events, or prominent case studies. By presenting concrete examples, you not only provide supporting evidence for your analysis but also engage your readers by making your essay more tangible.

When incorporating data and examples, it is important to analyze and interpret them effectively, showing how they reinforce your arguments and contribute to the overall message of your essay. This requires critical thinking skills and the ability to make logical connections between the data, examples, and your analysis.

Benefits of Incorporating Relevant Data and Examples:

• Enhances Credibility: Including reliable data and real-life examples adds credibility to your analysis and strengthens your position.
• Increases Engagement: Engaging readers with relatable examples and case studies captures their interest and makes your essay more memorable.
• Supports Analysis: Data and examples provide evidence to support your analysis and enable a deeper understanding of the topic.
• Illustrates Practical Application: Relevant examples demonstrate how the concepts discussed in your essay are applied in real-world business situations.

“Data is not just a back-office function. It is a strategic asset that should be at the heart of decision-making throughout an organization.” – Bernard Marr

Applying Critical Thinking Skills

In order to produce insightful analysis in business essays , it is crucial to develop and apply critical thinking skills. Critical thinking allows you to go beyond surface-level observations and delve deeper into the complexities of the topic at hand. By employing effective critical thinking techniques, you can enhance the depth and quality of your analysis, leading to more impactful and well-rounded business essays.

Analyzing Assumptions

One important aspect of critical thinking is analyzing assumptions. By questioning the underlying assumptions in your analysis, you can uncover biases and potential gaps in your reasoning. This helps you approach the topic from a more objective standpoint and strengthens the credibility of your arguments.

Evaluating Evidence

Another essential skill in critical thinking is the ability to evaluate evidence. It’s important to consider the reliability, relevance, and credibility of the sources you’re using to support your analysis. By doing so, you can ensure that your arguments are well-supported and grounded in solid evidence.

Identifying Patterns and Connections

Effective critical thinking involves the ability to identify patterns and connections within the information you’re analyzing. By recognizing these patterns, you can draw meaningful insights and uncover relationships between different aspects of the topic. This helps you develop a comprehensive and holistic analysis.

Considering Alternative Perspectives

Critical thinking entails considering alternative perspectives and viewpoints. By acknowledging different opinions and counterarguments, you can demonstrate a comprehensive understanding of the topic and strengthen the overall validity of your analysis. This also shows your ability to think critically and engage in thoughtful analysis.

“Critical thinking is the foundation of insightful analysis in business essays . By actively questioning assumptions, evaluating evidence, identifying patterns, and considering alternative perspectives, you can elevate the quality of your analysis and produce more impactful business essays.”

To further illustrate how critical thinking skills can be applied in business essays, let’s consider an example:

As you can see from the example above, applying critical thinking skills enables a more comprehensive and insightful analysis of the given topic. It goes beyond superficial observations and adds depth and value to your business essays.

By incorporating critical thinking into your analysis, you can elevate your business essays to a new level of sophistication and effectiveness. This not only enhances your communication skills but also demonstrates your ability to think critically and engage in thoughtful analysis – essential traits in the business world.

Refining Your Business Essay

A well-crafted business essay requires meticulous editing and revision to ensure clarity, coherence, and impactful communication. Here are some techniques to refine your business essay and elevate its quality:

• Review and revise your content: Carefully read your essay to identify grammatical errors, inconsistencies, or unclear statements. Make necessary revisions and ensure that your ideas flow logically.
• Check for coherence: Ensure each paragraph contributes to the overall argument and supports your thesis statement. Ensure smooth transitions between paragraphs and a logical flow of ideas.
• Simplify your language: Use clear and concise language to communicate your ideas effectively. Avoid jargon or technical terms that may confuse the reader. Opt for plain language that is easily understood.
• Trim unnecessary content: Remove any redundant or irrelevant information that does not contribute to the main argument. This helps to keep your essay focused and ensures that every word counts.
• Seek feedback: Share your essay with peers, mentors, or professionals in the field. Their feedback can provide valuable insights and perspectives that can enhance your essay.

Remember, refining your business essay is an iterative process. Take the time to revise, edit, and polish your work to ensure it effectively conveys your ideas and engages the reader.

The Importance of Peer Review

One valuable technique in refining your business essay is to engage in peer review. By seeking feedback from your peers, you can gain fresh perspectives and identify areas for improvement. Peer review helps to:

• Prompt critical evaluation of your arguments and evidence.
• Identify any gaps or inconsistencies in your analysis.
• Highlight areas where clarity and coherence can be enhanced.
• Offer suggestions for alternative viewpoints or additional supporting evidence.

“Peer review is an essential part of the refining process as it allows you to view your essay through the eyes of others, enabling you to make necessary adjustments and improvements.”

By incorporating the feedback from your peers, you can refine your business essay and ensure that it effectively communicates your ideas, engages the reader, and meets the objectives of your assignment.

To write a business essay that effectively communicates and analyzes your ideas, follow these key tips for impactful writing . First, understand the purpose of your essay, focusing on impactful communication and analysis as the driving forces behind your writing. Thoroughly research your business topic, employing effective techniques to analyze and gather relevant information.

Next, structure your essay in a coherent and organized manner. Craft a strong introduction that captures the reader’s attention and clearly conveys your main argument. Develop a compelling body that presents your analysis and supporting evidence in a logical progression. Use effective language and tone to establish credibility and engage your audience.

Furthermore, incorporate relevant data, examples, and case studies to strengthen the impact of your arguments. Apply critical thinking skills to enhance the depth and quality of your analysis. Finally, refine your business essay through meticulous editing and revision to ensure clarity, coherence, and impactful communication.

Writing an impactful business essay requires a combination of effective communication and insightful analysis. By following these tips and techniques, you can confidently craft essays that convey your ideas in a compelling and influential manner, making a lasting impression in the professional world.

Frequently Asked Questions About How to Write a Business Essay

How can I write a business essay that effectively communicates my ideas and analysis?

To write a business essay that has impactful communication and analysis , it’s essential to thoroughly research your topic, organize your essay structure, craft a strong introduction and body, use effective language and tone, incorporate relevant data and examples, apply critical thinking skills, and refine your essay through editing and revision.

What is the purpose of a business essay?

The purpose of a business essay is to convey ideas, analysis, and arguments related to business topics. It aims to inform, persuade, and provide insights relevant to the field of business. Effective communication and analysis are crucial in delivering a well-rounded business essay.

How can I effectively research and analyze business topics for my essay?

To conduct thorough research and analysis for your business essay, utilize various sources such as academic journals, industry reports, and reputable websites. Carefully analyze the information, looking for key concepts, data, and insights that support your arguments. It’s also important to critically evaluate the credibility and reliability of your sources.

How should I structure my business essay?

Structuring your business essay is crucial for clarity and coherence. Start with an introduction that provides background information and presents your main argument. Follow this with well-organized body paragraphs that present your analysis and evidence. Finally, end with a strong conclusion that summarizes your main points and leaves a lasting impression on the reader.

What techniques can I use to craft a powerful introduction for my business essay?

To create a strong introduction, consider using attention-grabbing hooks, providing context and background information on the topic, and clearly stating your thesis statement or main argument. Engage the reader right from the start and set the tone for the rest of your essay.

How can I develop a compelling body for my business essay?

To develop a compelling body for your essay, ensure each paragraph focuses on a single main idea or argument. Provide supporting evidence such as data, examples, or case studies to strengthen your analysis. Structure your paragraphs logically and coherently, making smooth transitions between ideas.

What are effective strategies for using language and tone in business essays?

Use language and tone that is professional, concise, and confident. Avoid jargon or overly technical terms that may confuse the reader. Aim for clarity and precision in your writing to ensure your ideas are communicated effectively. Tailor your language and tone to suit your intended audience and the purpose of your essay.

How can I incorporate relevant data and examples into my business essay?

Incorporating relevant data and examples strengthens your analysis and provides evidence to support your arguments. Use reputable sources to gather data and examples that are directly related to your topic. Present the data in a clear and organized manner, and explain the significance of the examples in relation to your analysis.

What critical thinking skills should I apply in my business essay?

Critical thinking skills are essential for insightful analysis in business essays. These skills include evaluating evidence, recognizing biases, identifying logical fallacies, and making informed judgments. Apply critical thinking to analyze the strengths and weaknesses of different arguments and to present a well-rounded perspective in your essay.

How can I refine my business essay through editing and revision?

Refining your business essay involves carefully reviewing and editing your work for clarity, coherence, and impactful communication. Pay attention to grammar, spelling, and sentence structure. Ensure your arguments flow logically and that your analysis is supported by evidence. Seek feedback from peers or professors to gain different perspectives and improve the quality of your essay.

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Free Business Essay Examples

11469 samples of this type

A business essay is a more challenging task than any other essay type. It requires you to use your entrepreneurship and writing skills simultaneously. We have collected the best ideas on approaching the business essay format and which issues to discuss in such papers. And most importantly, you will find a selection of business essay examples at the end.

Essay on Business & Economics: How to Write

A business essay is a piece of writing that analyzes the problems that may arise in business or economics and brainstorms their solutions. If you don’t know how to start a business essay, you should check if you correctly selected the level of education that studies the given phenomenon. Otherwise, it is better to choose a different topic.

Business Ethics Essay

Sometimes business ethics essay is also called a business practice argumentative essay. It makes you question the reasonability of specific models of behavior people show in the business sphere. For example, you can analyze the best ways of telling employees that they are fired. It would also be engaging to explore the problems of ecology VS. Business development.

In a word, any topic you select should tackle ethics, be it interpersonal, ecological, moral, or any other. Essays on ethics usually analyze the correctness of particular treatment of other people. But we are sure that our list of business essay topics will help you find something untrivial to write about.

Business Management Essay

Why do CEOs and other managers earn much more than average employees? Controlling and guiding a company’s development requires many hard and soft skills beyond traditional education. In your business management essay, you can describe your vision of a successful manager. Then, you can always explore a confirmed case of a company’s management that proved to be effective or not.

Another direction of thought is business strategy analysis, which also refers to management. How do large-scale global companies preserve their image throughout the world? Which organizational behavior is the most efficient in the international market? You can find exciting prompts for such essays in our examples.

Business Plan Essay

A business plan essay is the most frequent assignment at a business school. It trains you to approach each situation as a business opportunity and calculate the possible outcome of your enterprise. Brainstorming, strategic thinking, knowledge of economic laws and processes, and adherence to a specific format are only some requirements for this type of writing.

Here you can discuss a new direction for developing an existing business or creating a brand-new enterprise. The main idea is to foresee all the possible pitfalls and explore a strategy for overcoming them. Don’t forget to analyze your target audience: why do you think they’ll like the product?

Small Business Essay

This type opens an unexpectedly broad scope of topics to discuss. You can analyze the distinctive features of small businesses in your country. You can also explore the prospects of a given small business through a business plan or a critical essay.

Alternatively, there is an option to discover the popular managerial practices beneficial or detrimental to small businesses. For college students who study law, a small business essay may focus on legislation regulating small companies.

We sincerely hope the data we’ve provided will be helpful to you. Consult our list of examples below for more ideas. You will learn what to include in your business essay as a result of them.

Coca-Cola Company: Product Life Cycle

Introduction Background to the study The US beverages industry has witnessed rampant growth over the past decades (Spelman Research, 2003, p. 2). This is evident in the large number of domestic and foreign investors who have ventured into the industry. The core operations of the industry entail the production and...

Porter’s Five Forces Analysis of the Food and Beverage Industry

Introduction As many Australian university students spend money on food and drinks on campus, the proposed business idea is the establishment of a food truck where students will be able to buy snacks and desserts that are healthy, vegan-friendly, and gluten-free. The proposed business is related to the food and...

Porter’s Five Forces Analysis of the Automotive Industry

Introduction Porter’s five forces are essential tools for understanding a particular industry’s competitive environment and determining the best strategies for potential profitability. They are important since they provide an understanding of the forces that can hinder success in a business environment. The five forces consist of supplier power, intensity of...

Coca-Cola Consumer Behavior & Customers’ Biogenic Needs

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Amazon Information Systems (Amazon MIS) Analysis

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Nike’s External and Internal Business Environments

Introduction Since its foundation in 1964, Nike, Inc. has always striven to develop and amplify the scope of its assortment. The performance of the company is instantiated by dynamics, diversified sport-related products, sound reputation, loyal clientele, and increasing revenues. Today, athletic footwear, apparel, accessories, and equipment produced by Nike are...

Marketing Analysis for Nestlé: Nespresso Segmentation & More

Introduction Nespresso is a premium coffee brand launched under the Nestlé group in 1986 with a strategic focus on value and innovation. The Nespresso concept focuses on providing personalized coffee capsules for home/machine use. Initially, the firm offered four premium coffee products, primarily to Italy and Switzerland, before diversifying into...

The Coca-Cola Production Cost per Bottle

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Porter’s 5 Forces Analysis of Clothing Industry

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Management Theories in The Coca-Cola Company

Introduction It goes without saying that the understanding and practical application of management theories are immeasurably essential for the success of any organization or company. In general, management theories may be defined as specific concepts that surround appropriate management practices and may include particular tools, such as guidelines and frameworks...

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Advantages and Disadvantages Working From Home or Office

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Production Factors and Importance

Introduction Production is defined as the creation of goods and services to satisfy human wants. Successful production can only take place when there are adequate factors of production. These factors include land, labor, capital and entrepreneurship. These factors must be rewarded accordingly if a meaningful business is to be achieved....

Apple Watch Target Market: Demographic Segmentation

This paper analyzes Apple Watch target market. It looks into the segmentation marketing strategy of Apple Watch, demographics of its audience, and the age of its users. Introduction The importance of the Apple Watch is undisputed in the global market of smartwatches. The impressive growth of the industry is associated...

Nestle International Strategy: Marketing Analysis

Introduction Nestle is a multinational company that was started by Henri nestle in 1867 with its headquarters in Vevey Switzerland. The company has grown to be one of the largest food manufacturers in the world having 500 factories with a presence in 86 countries. Nestle has a dedicated portfolio of...

Christian Dior Market Analysis: Dior Target Market & More

Executive Summary Dior is one of the leading apparel stores in the United Kingdom. The firm operates in various other markets within Europe. This paper focused on conducting a market analysis of this firm in the United Kingdom. The analysis shows that the country offers several opportunities for growth and...

Current Organizational Structure of British Airways

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Comparative & Competitive Analysis of Coca-Cola and Pepsi

Coca Cola vs Pepsi: Introduction The main objective of this report is to analyze and compare two multinational companies, Coca-Cola Company, and PepsiCo. Firstly, this paper will present the historical background of both companies with financial performance and determine the strongest performer. Both companies produce, distribute, and market non-alcoholic beverages...

Scientific Management Theory: Strengths and Weaknesses

Introduction All organizations need to develop an effective and successful management strategy in the modern world. This process includes planning, organization, motivation, and control to form a fruitful function of the company, which will contribute to the achievement of goals and objectives. One of the practical and proven methods of...

Internal and External Factors Analysis of IKEA

Company’s Overview IKEA is an international home products company. It has developed quickly since it was founded in 1943 by Ingvar Kamprad. At present, it is one of the world’s leading furniture and textile retailers. IKEA offers more than 9,500 products, including a complete range of home and office furnishings,...

Tesla Differentiation Strategy and Its Distinctions

This paper analyzes Tesla product differentiation as a competitive strategy. Tesla differentiation strategy is a great subject for your case study in business. Read on and get inspired! Introduction The demand for eco-friendly cars is rising, fueled by sustainability policies, advances in technology, and changing consumer needs. Tesla has been...

• Corporation
• Communication
• Accountancy

Starbucks Operations and Inventory Management

This case study analyzes Starbucks operations, its inventory system, and issues such as shortages. Check it out if you need to write about Starbucks operations management. Abstract The key factors for any business growth and sustainability comprise management of operations, service reliability, and high product quality. Starbucks experience in operation...

Zara’s Multi-Brand Strategy and Risk Management

Zara’s Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called “fast fashion” retailers mostly encouraged by globalization of the market and the internationalization of companies. In this report, we are going to evaluate the strategies business...

IKEA Five Forces Analysis & SWOT Analysis

IKEA is a famous company that operates in the retail and furniture industries. The company provides affordable products to its customers that are often praised for their practicality, design, and recognizability of the brand. The paper aims to analyze IKEA’s competitive positioning in the furniture industry by using SWOT analysis,...

Coca-Cola Company: The Product Diversification Strategy

The Coca-Cola Company is an American multinational corporation that manufactures and markets non-alcoholic beverage concentrates and syrups, which are sold as finished products globally. Coca-Cola products are known for being refreshing and delicious, and they have a wide variety of options available. The company uses porter’s five forces model and...

Trait vs. Great Man Theory of Leadership

Introduction Every organization or group of people requires a leader who can motivate, unite, and guide them. Individuals follow various leadership strategies and styles depending on a situation, their personal preferences, the characteristics of their followers, and many others. Every leadership approach has some peculiarities that can determine whether subordinates...

Innisfree Marketing Strategy & Innisfree Marketing Plan

Introduction: Innisfree Mission and Vision Innisfree is a South Korean (SK) natural cosmetics brand with more than 900 in SK. The brand’s name reflects the core concept of its mission and vision: it is derived from the words “innis” (island) and “free.” Through its cosmetics, Innisfree wants its customers to...

Tesla Company’s Corporate Risk Management

Introduction Tesla Company was set up in 2003 by engineers whose focus was to prove the efficiency of electric cars compared to fossil fuel vehicles. Currently, the company has diversified its activities into various sectors, such as creating green energy generation programs such as solar cells and solar panels and...

Coca Cola Company: Strategic Management Recommendations

Introduction The business environment is characterized by a high degree of dynamism. This is because firms have heavily invested in research and development. The objective of research and development is to increase the rate of innovation thus enabling the firm to be well-positioned in the market. To be able to...

The Samsung Leadership and Strategy

Introduction The Samsung Electronics company fairly holds the rank of one of the leaders in the world market of electronics. Samsung has evolved from an insignificant company in the global marketplace in the early 1990s to a top-tier corporation in the second decade of the 21st century (Shin, 2017). This...

Artificial Intelligence and Unemployment

Introduction Fast technological development and automatization have caused many changes in people’s lives. As soon as the industrial revolution impacted the manufacturing process, productivity skyrocketed, and corporations became major societal driving factors. However, a downside of the industrial revolution was the fast improvement of equipment that worked more efficiently, cheaply,...

• Entrepreneurship
• Business Strategy
• Product Marketing

Toyota TQM: Total Quality Management Theory and Practice

Need to write a case study on TQM? Toyota is a great topic to write about! Toyota total quality management is among the best in the world. Read this paper to learn more! Total quality management (TQM) is a systematic approach to quality assurance that is actively used by companies...

Volkswagen Company’s Emissions Scandal: Ethical Dilemma

Could the Volkswagen diesel emissions scandal be avoided? Find an answer to this and other questions in our sample case study on Volkswagen ethical issues! Introduction Volkswagen Group is one of the leading automakers in the world. Founded in 1937 by the German Labor Front, it has built a reputation...

McDonald’s External and Internal Environments

Summary McDonald’s Corporation is one of the main players in the fast food industry. Richard and Maurice McDonald founded this company in California in 1940. Globalization and competition affect the development of McDonald’s business environment. External factors focus on political, economic, and technological changes, while internal factors include culture, performance,...

Zara International Expansion Strategy & Zara Global Strategy

Zara International Expansion Strategy: Introduction Located in the Spanish city of Arteixo, Zara (the main division of Inditex Group) is one of the most influential world clothing retailers. Founded by Amancio Ortega, who was its first CEO and still largely participates in the company’s life, and his wife Rosalia Mera,...

Unitarist and Pluralist Perspectives in Management

Introduction Employee relations and management is an essential aspect of organisations. This cuts across organisations that prevailed in ancient days and the organisations in the modern days (United States, 2011). Different models and perspectives have been adopted by various organisations to manage employees. The employee relations in organisations emerged amidst...

Ford Motor Company Leadership Style & Management

Henry Ford’s Management Style & Leadership: Introduction Management practice is an important aspect of a successful organization. Leadership and management style determine the base on which the whole organization rests. When a leader evaluates his/her options to choose a management or leadership style to apply on his organization, he/she cannot...

Home Depot International Expansion Strategies

Abstract International marketing is necessary for the current age of globalization. Companies are expanding to other parts of the world where their services are absent. The international market is a source of diversity. It may affect a company positively or negatively. This essay focuses on the international expansion and marketing...

Google HR Practices & Google HRM

Google HR Strategy: Essay Introduction Founded as a small company in 2008, Google has grown to be a major technology company operating in almost all countries around the globe. Like many global companies, Google’s management and major operations are based in Amphitheatre Parkway, Mountain View, California. Google is a leading...

The Walt Disney Company: Main Strategies

Disney has a dominant presence in major entertainment segments and markets. The company’s primary operations are in mass media entertainment, but it has diversified into theme parks, personalized gifts, and cruise lines through large acquisitions. It produces and distributes animated films via its business units, including Media Networks and Disney...

Distribution Strategy for Starbucks Coffee Company

Distribution Starbuck Company imports coffee beans from farmers in different countries to its roasting factories in US. Coffee cherries from the farmer are taken to the mills for processing to beans. These mills belong to a cooperative society formed by farmers mostly in small scale farming, large farms own mills...

• Business Planning
• Strategic Planning

Entrepreneurial Ventures and Exploration of Entrepreneurial Mindset

Introduction Exploring the entrepreneurial mindset is impossible without clarifying different venture types and their characteristics. The typology of ventures depends on various characteristics, such as size, geographical location, product types, and other factors. The present paper will seek to discuss different types of entrepreneurial ventures and to examine their similarities...

Toyota Motor Company: Marketing Plan

Executive Summary The research focuses on the marketing plan for the Toyota company, which is a global leader in motor vehicle production. Toyota applies the best marketing plan to gain its market share and competitive advantage. The company produces vehicles of different kinds to meet the demand of every consumer....

McDonald’s Business Level Strategy & Corporate Strategy

McDonald’s Corporate Level Strategy & Business Strategy: Introduction Strategies refer to plans detailing necessary actions for achieving an overall aim. Business level strategies focus on “organization as a business and its relationships to consumers and other businesses” (D’Aveni, Ravenscraft & Anderson, 2004, p.365). Corporate level strategies relate to an entire...

Six Planning Tools and Techniques

Planning is a complex action that consists of a sequence of preconceived steps. They include the six major planning tools and techniques that managers in any sphere use, which are forecasting, contingency planning, scenario planning, benchmark analysis, participatory planning, and goal setting. Forecasting helps predict what might happen in the...

Samsung International Business Strategy

This essay sample examines Samsung’s international business strategy for expansion and global success. It analyzes how Samsung, a South Korean multinational conglomerate, has effectively leveraged its resources, innovative technologies, and strategic partnerships to establish a strong globalization strategy. Through the integration responsiveness framework, the author explores Samsung’s market entry strategies,...

The Walt Disney Company’s BCG Matrix

Generic business level strategy determines the organization’s position and helps in positioning the company in a competitive position. McDonald and Subway are two companies that are in direct competition with one another. The companies use cost leadership and differentiation to broaden the target market in a cost efficient manner and...

The Coca-Cola Company’s Management Information System Strategy

Introduction Coca-cola Company has been one of the leading manufacturers, retailers, and marketers of beverages that are non-alcoholic together with syrups. The company was founded in 1886 in Atlanta, and it markets 4 of the world’s top five drinks brands, that is, cos cola, sprite, Fanta, and diet coca-cola. Coca-Cola...

Online Shopping and Its Impact on Consumers

In the retail industry, the concept of online shopping is an emerging trend that most business organizations are adopting to facilitate their sales. The rapid growth in eCommerce is caused by the advancement in digitalization whereby consumers and business owners have access to technologies that enable them to view various...

Supply Chain Management Theory

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Maybelline Marketing Strategy: Analysis of Competitors & Target Market

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• Social Responsibility
• International Marketing
• Organizational Change

Tata Group’s Problems and Recommended Strategies

Introduction Ratan Tata is recognised as a person that transformed the Tata Group (a massive Indian conglomerate) from a random collection of businesses into a nimble group that is ready to use new opportunities to expand and grow. The Tata Group is very quick an efficient in expanding its global...

The Role of Technology in Operations Management

Introduction Operation management can be simply defined as the methods by which organizations produce or deliver the goods and services that provide the reason for their existence. The management process, in that regard, is concerned with the resources that produce the products and services, and which usually consists of people,...

Organizational Structure: Zara

Zara is a brand that belongs to Spain’s most prominent fashion retail company called Inditex (Inditex, 2021a). The latter’s executive chairman is Pablo Isla and CEO is Carlos Crespo González. The owner, founder, and leading board member is Amancio Ortega Gaona, and the head of the Zara brand is Óscar...

Etihad Airways Vision, Values, & Strategic Purpose

Executive Summary The foundation of Etihad Airways in 2003 resulted in intensified competition in the airline industry as the company emerged as one of the fastest-growing players in the industry. With its headquarters situated in Abu Dhabi, which is the capital of the United Arab Emirates, Etihad Airways benefits from...

Set Theory and Its Application in Business

Businesses deal with different categories of people; some are regular buyers, suppliers, distributors or one-time buyers. They also have several inputs which include products, employees and capital. Some suppliers can be customers to the business as well as some employees. This implies that, in business operations there are a lot...

Pizza Hut Restaurant’s Products and Services

Introduction Pizza Hut is basically an American restaurant chain and international franchise with nearly 12,000 restaurants that offers different styles of pizza along with side dishes. It marks its history from the year 1958. Pizza Hut holds the most market share in the pizza industry. Some of its products include...

The Red Bull Energy Drinks Distribution Channels

Introduction Red Bull is a sugary energy drink popular among young adults and teenagers. The company producing the energy drink has employed many strategies in the field of marketing and distribution, which made it well-recognized in the public eye and led to economic success. This essay aims to explore these...

Five Forces Model: Beer Industry Analysis [Porter’s Model]

Porter’s Five Forces model is one of the most effective tools for analyzing the business environment. Simple but powerful, the model is used in a wide variety of industries. Do you want to figure out the principle of the model operation? Check out the following essay on analyzing Porter’s Five...

The PepsiCo Company’s Strategic Management

Executive Summary Every business must rely on a clear strategic plan which is capable of guiding its activities and the decisions of the management. The current paper explores the strategic plan of PepsiCo, as well as the aspects which shape the goals of the company and its objectives. PepsiCo is...

Kentucky Fried Chicken Firm’s Risk Management Analysis

Introduction This case study will focus on a well-known fast-food restaurant chain KFC. Despite being one of the world’s largest companies specializing in foodservice, the company is still vulnerable to substantial risks. Starting from the corporate model of expansion and up to the choice of meals on the menu, KFC...

• Relationship

Tesco Company: Strengths, Weaknesses and Success Factors

This paper explores external and internal environment of Tesco as its success factors. It also presents strengths and weaknesses of Tesco internal environment. Check it out if you need to write an environmental analysis. Introduction Tesco is one of the leading corporations in the UK as well as the global...

Burj Al Arab Hotel Marketing Analysis

Burj Al Arab Marketing Strategies: Introduction Today, it is crucial to take into account the complexity of the market if a business is to be successful. To do that, it is recommended to use the various tools provided by marketing; the latter can be defined as “the management process responsible...

Apple: Organizational Culture, Structure, and Leadership

Organizational Culture of Apple: Executive Summary Apple is one of the iconic organisations associated with a charismatic but rather controversial leader, Steve Jobs. Tim Cook, who is now the CEO of the company, has to address the challenges the corporation faces in a highly competitive environment. Apple has a strong...

Apple Inc.’s Internal and External Strategic Environment

Welcome to our sample essay on Apple’s internal environment and external environment case study. Here, you can learn more about Apple’s strengths and weaknesses and get some inspiration for your Apple internal and external environment analysis.  Strategic Environment Analytical Tools SWOT Analysis SWOT analytical tool is considered an important approach...

Apple Inc. Affected by Globalization and Technology

For more than forty decades since its creation, Apple has continued to change the world with a string of products that have upended industries, reshaped society, and revolutionized computing. The company’s success is partly attributed to its ability to leverage technology. This paper will assess how globalization and technology changes...

Consumer Behavior: Internal and External Factors

Introduction Consumer behavior can be defined as the analysis of how, what, when, and why individuals purchase certain commodities and leave out others. The analysis tries to comprehend what drives the making of decisions by consumers either as an individual or as a group. It further attempts to evaluate what...

McDonald’s Organizational Culture and Its Elements

McDonald’s Organizational Culture: Introduction Organizational culture refers to the “values and behaviors that contribute to the unique social and psychological environment of an organization” (Cameron & Quinn 2011, p. 13). It encompasses the expectations, values, and experiences that promote cohesion and achievement of organizational goals (Flamholtz & Randle 2011, p....

The Amazon Environment Analysis

Overview of the E-commerce Industry E-commerce is one of the world’s largest and fastest-growing industries since online buying has been a mainstay in daily living for years. However, the sector encompasses much more than just online shopping, and it will continue to develop and expand in response to market changes...

Woolworths’ Integrated Cost Leadership/Differentiation Strategy

Integrated cost leadership/differentiation strategy is Woolworths’ competitive advantage. It is also connected with Woolworths’ pricing strategy and customer demographics. Keep reading to learn more. Integrated Cost Leadership/Differentiation Woolworths has adopted various business-level strategies and integrated them to drive its operations in the highly competitive Australian retail sector. This approach is...

Ford Motor Company: Quality Management Problems

Introduction Ford Motor Company is an American automotive company that manufactures cars under the brand “Ford.” The headquarters of Ford Motor Company is located near Detroit, in Dearborn, Michigan, USA. The firm produces a wide range of products: cars of different sizes, purposes, and costs; representative offices and factories of...

• Operations Management
• Recruitment
• McDonald's

Shein’s Corporate Strategy and Competitive Advantage

Introduction The focus of this paper will be on examining the sources of competitive advantage for a global firm, Shein. The company describes itself as a global fashion and lifestyle e-tailer driven by the commitment to make fashion accessible to all people (Shein, 2022). Shein is an international business-to-consumer (B2C)...

Coca-Cola: International Human Resource Management

Executive summery International HR departments are mandated to recruit and train employees for foreign duties. In this provision, selected employees are transferred abroad to serve in foreign subsidiaries. This paper focuses on Coca-Cola Company (as a case study) in regard to its expatriate recruitment and selection processes. Concurrently, Coca-Cola can...

The Sales and the Marketing Activities

Introduction Sales and marketing are the life blood of an organization. It is only through the marketing activities the product of an organization reaches the ultimate customer or the end user. Sales and marketing have their origin from the time immemorial from the barter system. Effective and efficient sales and...

Woolworths and Coles Supermarkets Marketing Analysis

Introduction The two selected supermarkets are Woolworths and Coles, which are two of the largest retail chains in the market. The latter can be considered a local supermarket due to the fact that it is headquartered in Melbourne. On the other hand, Woolworths is a multinational chain that is originally...

Apple Inc.’s Strategic Management Recommendations

Executive Summary Apple is among the crucial actors within the scope of the high-tech industry. The below discussion is dedicated to the analysis of the case study related to the company. The paper includes the evaluation of its external and internal environment and the recommendation regarding an emergent strategy. Porter’s...

British Petroleum Company’s SWOT and BP PESTLE Analysis

If you want to analyze political and economic factors influencing BP, PESTLE analysis is what you need. For reviewing the strengths and weaknesses of BP, SWOT analysis is perfect. You will find both of these analyses here. Introduction British Petroleum (BP), headquartered in St. James’s, City of Westminster, London, is...

Samsung Group’s Supply Chain and Operation Management

Introduction Over the past few decades, Samsung has become the household name that has been integrated into every facet of people’s everyday life. Similarly, the company’s products have been integrated firmly into the business setting of numerous companies, thus cementing Samsung as a global brand (Tsai & Chang 2018). To...

Toyota Problems and Solutions

What problem happened in Toyota? How was it solved? This essay provides answers to questions regarding Toyota problems and solutions, such as a recall. Introduction How can a company that has been calling the shots in the automobile market succumb to problems and criticism brought about by mistakes that could...

Economics: Unemployment, Its Causes and Types

This essay sample explores solutions, types, and causes of unemployment. Read it to get ideas for your essay about unemployment. Unemployment Essay Introduction Unemployment has become a major problem in almost every society. The challenges posed by unemployment are both social and economical in nature. Under normal circumstances, unemployment leads...

Apple Inc.: Business-Level and Corporate-Level Strategies

Introduction This essay explores Apple’s business-level and corporate-level strategies as a dominant player in telecommunications. The paper recognizes the company’s creative potential as its most critical business strategy while having stores in every country as its most effective corporate strategy. More importantly, Apple’s competitive climate is also analyzed against Samsung,...

• Organizational Behavior
• Manufacturing
• Financial Management

Education Is Not the Most Important Thing in Business Success

Nowadays, the idea of personal business has become a spread one. People are eager to launch a successful enterprise; still, something stops them – education. There is a belief that degree is the key to success, but this is not the whole truth. By degree, I mean long-term studying, for...

Path-Goal Theory: Strengths and Weaknesses

Relationship between Path-Goal Theory and Follower Motivation Path-Goal theory is a tool for leaders that are flexible enough to adjust their leadership model in order to motivate employees to perform in a certain way. Such motivation comes from the leader-inspired belief that all the efforts will be fruitful (Dixon &...

Apple iPhone Supply Chain & iPhone Supply Chain Map

Apple iPhone Supply Chain: Introduction Supply Chain Management (SCM) is the design and implementation of processes to manage movement and storage of raw materials, work in progress, finished goods, and consumables, from various points of origins to their destination. Modern firms procure raw materials and components from vendors that are...

Integrated Marketing Communication Plan for Nike

Executive Summary Nike is a large company and a famous sports and fitness brand that is loved by customers from all over the globe. Digital communication is crucial to Nike to stay ahead of its competitors, increase brand awareness, and draw new customers into stores. Hence, the purpose of the...

The Meaning, Objectives and Effectiveness of Audit Reports

Meaning of Audit Reports An audit report is an account, statement, or description containing the final results or the conclusions of an audit. This report or account lists down all the information concerning or pertaining to the audit in a formal, final language. To be able to understand the term...

Stakeholder Model of Corporate Social Responsibility

The stakeholder model of corporate social responsibility implies that managers are responsible for corporate decisions since they influence various stakeholders. On the one hand, every business decision is associated with some costs that fall on certain stakeholders. At the same time, other stakeholders benefit from the decisions. According to the...

Strategy Implementation, Evaluation, and Control

Are you searching for marketing strategy implementation, evaluation, and control examples? Then you are at the right place! Learn about the importance of marketing strategy implementation, evaluation, and control and get some ideas for your paper. Strategy Implementation, Evaluation, and Control: Essay Introduction A business plan is a focal point...

ZZZZ Best Company: Strength and Weaknesses

Analysis of Barry Minkow Barry Minkow was born on the 17th day of March 1967 in Reseda California state (Akst). During his childhood, he stayed with his Jewish parents in a middle-class suburb in the San Fernando Valley. His parents operated a garage while the mother was working as a...

Starbucks: Company Analysis

Introduction Competition has gone global and the market and industry dynamics have necessitated the need for companies to make concerted efforts streamlined towards ensuring that high quality goods and services are offered in the market at competitive prices. This has resulted in the adoption and implementation of several tools and...

Companies That Use Information Systems

Concerning particular businesses that utilize information systems, firstly, it is feasible to emphasize the experience of IBM. IBM, or International Business Machines Company, is considered to be a global technology corporation based in Armonk, New York. For operational, transactional, and database activities, this organization has been employing a management information...

• Advertising
• Outsourcing
• Intelligence

Unilever Case Study: Marketing Strategy of the Products

Introduction Unilever is a global company that deals with manufacture of consumer products. The company manufactures a wide range of products ranging from food to personal and home categories. The company’s engagement in production of different commodities has largely contributed to its growth in most parts of the world. The...

The Walt Disney Company’s Balanced Scorecard

Introduction The Walt Disney Company (TWDC), or simply Disney, is a multinational entertainment and mass media conglomerate that was established in Los Angeles in 1923. According to the company’s website, TWDC seeks to entertain, inspire, and impact people through the power of stories (The Walt Disney Company, n.d.). At the...

The Role of Internet on International Marketing

Background and Objectives Background Nowadays a successful company might rely on how well it markets itself and its products, assuring that its customers are satisfied and pleased, with the purchased products or services, the service received the auxiliary packages of delivery and finance that are offered. Consequently, “innovative managers are...

Benefits of E-Commerce

Introduction E-commerce refers to an electronic system that allows businesses, consumers, manufacturers, and suppliers to buy or sell goods and services via the Internet. Technological advancement has made it possible for firms to interact virtually with customers and gather essential information. As Kurnia, Choudrie, Md Mahbubur, and Alzougool (2015) put...

Game Zone’s Business Model

Abstract The paper provides a discussion of start-up costs related to the Game Zone business. The answer to the question regarding sources of revenues and the profit model related to Game Zone is also presented in the paper. The possible success of the business is discussed with reference to the...

Nike Five Forces Analysis & Nike SWOT Analysis

Nike is an international leader in sportswear retail. It is a flagship brand responsible for developing many technologies in the footwear industry nowadays. While its primary market is North America, where Nike is an absolute leader, it is also present in the Western European market, where the UK holds the...

Apple Organizational Behavior, Structure, & Culture

Introduction Company Analysis Apple is a company with worldwide popularity (Apple Inc., 2018). It “engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players” (The just 100, 2017, para. 1). As of 2017, the company ranked #34 in The just 100:...

The Red Bull Firm’s Pricing Strategy Analysis

Pricing Strategy in Relation to Competition Red Bull’s pricing strategy is to demand a high cost for their goods. This is due to the fact that Red Bull’s product is thought to be of superior quality than those of its rivals. Red Bull also has a highly strong brand, which...

SWOT Analysis and Its Significance

Introduction Strategic planning requires the analysis of an entity’s external and internal environments using the strengths, weaknesses, opportunities, and threats (SWOT) analysis approach. This technique involves evaluating the threats, strengths, opportunities, and weaknesses impacting a company’s operations.1 SWOT analysis’s primary objective is distinguishing the most beneficial fit between a given...

Operations Management: Apple Case Study

The expansion of companies is a frequent practice in business development, allowing for the development of new markets, increasing the size of the customer base, improving commercial potential, and scaling the field of influence. When a company successfully expands, it is guaranteed to increase sales and, consequently, profits, as well...

• Organizational Structure
• Strategic Analysis

Tesla Inc.’s Strengths and Weaknesses, Resources and Competencies

Introduction Tesla Inc. is the leading automaker of fully electric cars in the world. The company took a bold step to lead the world toward using sustainable energy. Its operations are considerably influenced by various aspects, ranging from the general environment to internal and external factors. The paper evaluates the...

Objectives & Strategy: Walmart

Introduction The main goal of any company is to obtain a consistently high return on invested capital. For investment profitability to be higher than that of competitors, the competitive advantage over them must be stable; in other words, the quality of goods and services provided to consumers must be higher....

Christian Dior: the Analysis of the Company

Executive Summary This is a report on Christian Dior, a multinational company based in France which engages in the production and distribution of several consumer goods. In the distribution of its products, Christian Dior has given some distributors licenses in France and the whole of Europe, Middle East, Asia and...

The Coca-Cola’s and Pepsi Co.’s Employee Training

Development for human capital Coca Cola and Pepsi Cola conduct regular training and development for their employees. Training and development programmes for employees in these organisations aim to instil knowledge, skills and attitudes required for the job and promoting organisational culture. Given the ongoing changes in the labour market, it...

Unilever Group’s Supply Chain and Management

Summary Today’s businesses are part of a highly dynamic operations and supply chain that includes managers, various manufacturers, and distributors located worldwide. When a disruption or bottleneck happens in some portion of the stock chain, it is always challenging to establish the people to blame without a thorough review of...

Nestle: SWOT Analysis, BCG Matrix, Marketing Mix, & Overall Strategy Analysis

This case study provides a thorough Nestle strategy analysis. It contains the marketing mix of Nestle, the company’s competitive advantage, internal and external environment analysis, and other details. Read on to learn the firm’s global strategy! Nestle Strategy Analysis The marketing planning processes incorporate 4 stages including the analysis stage,...

The Netflix Company’s Cultural Change Management

The Change Event in Netflix The advance of the Internet and allied technologies has allowed small startups to develop into large, multinational corporations quickly. Founded in 1997 in California as a small startup business, Netflix became a global organization in less than 20 years due to its Internet technology (Liang...

Corporate Strategy of Coca Cola

Corporate Strategy of Coca Cola: Introduction The international soft drinks market is never complete without mentioning the leading player, Coca-Cola. Over time, it has created a solid corporate brand name, strong product brands, and consequentially substantial brand equity through various products across many markets. Since its inception, the company has...

Human Resource Strategy in Operations Management

Human resources management (HRM) and operations management (OM) are immensely closely related. The critical functions of human resources are to search for appropriate candidates for vacant positions in an organization, train staff members, and communicate with them. Operations management, in its turn, bears responsibility for controlling the process of production...

Saudi Aramco Oil Company: Analysis

Introduction One of the largest top Saudi listed stock businesses with a global presence, Saudi Aramco (SA), will be the subject of a brief strategic assessment in this essay. Through the use of a PESTLE analysis, the external environment of SA will be evaluated in this paper. The study will...

• Social Media
• Marketing Management
• Performance Management

Becoming an Entrepreneur

Being an entrepreneur is a responsible and difficult task, so people need to understand their goals and capabilities. In any case, despite the difficulties, it is an exciting activity that brings valuable life experience. If I chose to become an entrepreneur, I would start my coffee shop. In my opinion,...

Maybelline Case Study Analysis: Marketing & Competitors

Several key elements were crucial in Maybelline’s victories in the past. The purchase of the firm by L’Oreal Paris and ascent on the global market as a consequence were among them. With access to new markets, the company was able to become a worldwide brand and expand its sales. Thus,...

Toyota Company: Foreign Direct Investment

Introduction The Toyota Motor Corporation has its headquarters in Aichi, Japan, with several international plants in countries across the globe. It is the largest vehicle manufacturer in the world with the capacity to produce more than ten million automobiles each year. This analytical treatise attempts to explicitly review how Toyota...

Teleological Ethics Examples in Business

Abstract This paper discusses three forms of teleological ethics, namely utilitarianism, ethical egoism and virtue ethics, and how they can be applied to business situations. From the discussion, it is clear that teleological (consequentialist) ethics are important in the business scene, particularly in the context of effective leadership, maintaining a...

Business Report of Apple Company

Executive Summary The paper looks at the management of information within Apple company. Data communication systems entail the network structure in the organization and through this, the information system within the company and how communication is fostered is looked into. The Findings and Analysis and the IS impact on the...

British Airways: Business Functions

Structure and Culture at British Airways British Airways is governed by six members in the leadership team. These leadership posts include the posts of Commercial Director, Chief Information Officer, Director of Engineering, Director of Investments and Alliances, Director People and Organisational Effectiveness and General Counsel (British Airways). These leaders basically...

A Critique of Quantitative Research

Abstract People especially researchers erroneously assume that quantitative research is the most applicable in most situations. This assumption has been in existence for a long time. Such scholars are convinced that quantitative research is the most appropriate for policy making and enactment of laws especially those that are related to...

Nestle’s Supply Chain Management Improvement

Introduction The current economic environment is challenged by limitations in sourcing, production, and distribution because of the COVID-19 pandemic. This means that organizations, especially multinational companies that operate worldwide, have reliable supply chain management strategies and practices that will allow dealing with a complicated situation. Strategies implemented by companies that...

Tesco Supply Chain Management

Tesco Supply Chain Management: Executive Summary Supply chain consolidation is crucial competitive value for firms with international operations. Close supplier relationships help improve quality, streamline delivery systems, and reduce operational costs. This paper examined Tesco’s coordination strategies for its global supply chain, returns on its R&D investment, supply chain risk...

Dunkin’ Donuts: Organizational Structure, Recruiting, Training, & More

This Dunkin’ Donuts case study is focused on the US-based multinational company whose business is concerned with selling coffee and doughnuts and providing quick restaurant services. First, the paper will analyze Dunkin’ Donuts’ job design to understand how it can boost employee motivation. Further, the case study will explore the...

• General Motors
• Digital Marketing
• Negotiation
• Discrimination

Performance Management and Training: A Case Study of Coca-Cola

Introduction The growth of businesses depends on the strategic plans, goals, values, cultures, and norms implemented within a given institution. Multi-national companies like Coca-Cola have dominated the global markets for the past five decades based on adopting performance management and training principles in running activities since its inception in the...

Facebook’s Privacy Issues and Unethical Business Practice

Facebook’s data privacy issues have been at the center of discussions regarding unethical business practices. The company has repeatedly shown negligent practices when it comes to protecting its main asset, user data. While accumulating wealth through the popularization of its main social media website, the organization has failed to properly...

Toyota Company: Project Performance Management

Executive summary Strategic management is an important facet of any given organization. The strategy in most cases normally has enduring allegations. In most scenarios, the line of attack is bequeathed to a strategic business (SBU) where the inventiveness are clustered into portfolios of schemes and ventures. The proposals and projects...

Ethical Dilemma and an Ethical Lapse Difference

Ethics are principles of conduct within a society and strongly apply to business settings as well. Widespread adoption of social media and the issue of transparency now is critical in a business environment and communication within consumers. Violation of ethics by companies is carefully observed by government regulators and the...

Heineken Competitive Advantage & Heineken Problems

Current Strategic Position Balance of Resources The internal challenges are affecting Heineken include management of its human resources, and rigid operations where the company has focussed on alcoholic products only. Product Portfolio In Europe, Heineken is the leading distributor of alcohol and has over 250 brands of beer. Table1 below...

Multinational Corporation: Apple Company

The Apple Company is a Multinational Corporation that deals with manufacturing and designing of various items like Electronics, software used by computers and also manufacturing computers for individuals. It is the manufacturer of ipad, ipod and also Macintosh computers. It has been able to make various soft wares like Mac...

Consumer Behavior Essay: Customer Behavior Analysis Example of McDonald’s

Consumer Behavior Essay: Introduction Founded in 1940, McDonald’s is the largest fast-food chain in the world with locations in more than 115 countries. It serves an excess of 69 million customers in its approximately 34,000 outlets, a situation that makes the company a global mega-corporation. The company has grown tremendously...

Leadership Styles Advantages and Disadvantages

There are many leadership theories that can be applied in an organization in different fields, for example, in business, healthcare, sport, or nursing. If you’re curious about the advantages and disadvantages of leadership styles, you’re at the right place! This essay discusses the advantages of leadership styles, such as democratic,...

Kellogg’s Unique Positioning Strategy

Originating from the United States, Kellogg’s achieved global recognition a long time ago. The company has long since entered the global market, and its ability to withstand local competition is exemplary. By examining the firm’s approach to market placement, it is possible to conclude what defines a valid strategy for...

The Boeing Company’s Stakeholder Analysis

Introduction In the wake of concern for citizens’ safety and security, the recent accidents that occurred to Boeing planes, particularly, the 737 model, put the company in an extraordinarily difficult position. Boeing owes a tremendous amount of responsibility to its key stakeholders, passengers’ safety being the key area of the...

• Globalization

Analysis of Service Quality at Starbucks Company

Starbucks Company is a multinational corporation found across the globe, providing high-quality coffee products to its customers worldwide. The organization is an American company whose capital is located in Seattle in Washington DC. The company is very successful and ranks as the best provider of coffee worldwide. This is attributed...

Internal and External Factors Influencing IKEA

This analysis of internal and external factors influencing IKEA will inspire a great paper. Check it out if you need to write a PESTLE analysis of environmental factors affecting IKEA.  Introduction IKEA is a worldwide recognized home furnishing seller. It has quickly developed since it was started in 1943 by...

The Functions of Information Systems Within Apple INC.

Introduction An information system is an interconnected set of tools, methods, and personnel used to store, process, and deliver information to achieve the management goal. The information systems are designed to provide information on time, that is, to meet specific needs within a certain subject area (Rainer et al. 10)....

Supply Chain Management at Nestle

Organization Background Nestle is the leading food manufacturing company in the world, with its presence being felt all over the globe and its products sitting comfortably at the dining table of almost every homestead around the world. The company was founded by Henri Nestle in the 1960s with an aim...

Boeing Business Strategy: Analysis of Plan & Objectives

In this essay, you will find an analysis of Boeing’s strategic plan, its business plan, and its objectives. It was founded in 1916 in Seattle, Washington. In just a little over one hundred years, Boeing became the largest aircraft manufacturer. You might be wondering how this was achieved? Here’s the...

Apple’s iPhone and Consumer Behavior

This case study is focused on Apple consumer behavior in relation to iPhones. It also studies the target market, buying behavior, and decision-making process in Apple’s customers. Apple Consumer Behavior Case Study: Introduction The electronics industry is one of the most diverse economic sectors. Companies produce various electronic products for...

Human Resources Management in Google

Company Overview and HR Concept Introduction Google is one of the largest multination IT corporations in the world. It generates billions of dollars of revenue and offers a variety of services to its clients. Google’s primary sphere of interest lies within the boundaries of the internet and computer technology. It...

Importance of Recruitment and Selection of Sales People

In the current economic climate where companies have to grapple with high competition to determine if they stay in business, employing the right sales people becomes the ingredient that determines if a business will maintain a competitive edge or not. Making the right choice in the initial selection of a...

Applying Herzberg’s Two Factor Theory in Motivating Apple Inc’s Employees

Introduction New York Times Magazine featured 500 Apple Inc’s current and former employees. The employees complained of various forms of sexual harassment. These encounters were registered on Appleton. The discontent of employees was witnessed at Apple Inc in September 2021. Herzberg’s Motivation Theory This paper applies Herzberg’s motivational theory to...

Disney Plus Strategy Analysis: Marketing Mix, Market Segmentation, & More

This case study provides a detailed Disney Plus Strategy analysis. It contains an overview of the Disney Plus business strategy, products, and different types of market segmentation, including geographic, demographic, behavioral, and psychographic. Disney Plus Marketing Strategy: Introduction The purchase and consumption of video content is something that changed significantly...

• Workplace Diversity
• Employee Motivation
• Acquisition
• Customer Service

Sony Company’s Supply Chain Management

This essay focuses on Sony’s supply chain management. Learn more about Sony’s operations management with us! Introduction The company that will be assessed in this report is Sony Corporation which is a large multinational Japanese conglomerate that manufactures electronic products for the global consumer and professional markets. The corporation which...

The McDonald’s Firm’s Procurement Process

Executive Summary Many companies in the hospitality industry were performing exceptionally well in the market. However, during the pandemic, most of them failed to hit the same heights they did before. Despite the harsh times, McDonald’s has managed to maintain its excellent performance and top spot in the sector. It...

Cultural Diversity in the Workplace

Introduction The culture is considered to be under the influence of constant changes connected with religious, ethnic, and social factors backgrounds and their development. The success of any business lies in covering these transformations in the process of companies’ operations development. Cultural Diversity in the workplace is considered to be...

Lexus Marketing Strategy & Business Model

Introduction Brand management is an important component of marketing. It determines the success of a product in the market while at the same time influencing organisational performance. The witnessed growth in both the global trade and companies in the international markets has necessitated investment in brand management (Keller 2012). The...

Organizational Culture: Louis Vuitton, Chanel, and Gucci

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Centralized Training: Advantages and Disadvantages

Introduction Currently, the two prevalent business training models are labeled as centralized and decentralized. While both of them are beneficial for the organization, the scope of this paper allows focussing only on the centralized training system. In this model, managers decide to conduct all the development programs for staff in...

The Netflix Company’s Organizational Change

Introduction Multiple aspects of consumption were permanently affected by technological advancement, particularly within the entertainment industry. Modern gadgets and digital tools, such as computers, smartphones, and social media, indirectly contributed to the bankruptcy of many firms that have failed to adapt to the progress. By employing complex tactics and accepting...

Nike Company’s Digital and Online Systems

This case study analyzes digital and online Nike information systems. Check it out to learn all about Nike management information system and its applications. Company Overview Nike Company has managed to build a household name, particularly in the field of sports footwear, equipment, apparel, and sports and fitness accessories. This...

Apple Inc.: History, Vision, Mission, and Strategies

Executive Summary Apple Inc., more popularly recognized as Apple, has successfully managed to be a profitable firm in the extremely competitive consumer electronics industry. This admirable achievement has been made possible by being inventive and distinguishing the specific product from competitors in the market by delivering exceptional commodities and recommendable...

Innocent Smoothies Brand: Marketing Communication

Our sample paper on Innocent drinks marketing strategy explores Innocent market share, business model, positioning, campaigns, and other aspects. Learn more about Innocent marketing strategy with the help of our sample! Executive Summary Innocent Company sells its fruit smoothies at one point five million (1.5M) rate yearly and has conquered...

How to Write a Business Essay

Table of Contents

What is a Business Essay?

A business essay is a written analysis or interpretation of a particular business-related question or problem. Its main purpose is to present a compelling argument, supported by evidence, to persuade or inform its readers about a specific aspect of business, whether it be management, marketing, finance, ethics, or any other business-related topic.

Overview of Different Types of Business Essays:

• Analytical Essays : These essays dissect a business scenario or problem, analyze the components, and present the findings in a structured manner.
• Persuasive Essays : Aimed at convincing the reader about a particular point of view or business strategy. These require strong arguments and supporting evidence.
• Case Studies : These essays involve a detailed examination of a particular company or event. The writer explores the subject’s background, present conditions, and potential future implications.
• Comparative Essays : These contrast two or more items, such as different leadership styles, market strategies, or economic theories, to understand their distinctions and implications.
• Problem-Solution Essays : Identify a problem within a business context and propose a feasible solution, backing it up with factual evidence and analysis.

Understanding the Assignment:

Tips for comprehending essay prompts and instructions:.

• Read Carefully : Take time to read through the essay prompt several times to understand precisely what is being asked.
• Highlight Keywords : Identify action words such as “analyze”, “compare”, “critique”, or “discuss” to grasp the type of response required.
• Clarify Doubts : If anything is unclear, do not hesitate to seek clarification from the instructor or peers.

Importance of Identifying the Essay’s Objectives and Audience:

• Objectives : Understanding the purpose of your essay is crucial. Is it to inform, persuade, or analyze a business concept or strategy? Knowing this guides your research and writing process.
• Audience : Knowing who will read your essay (e.g., academics, business professionals, peers) helps tailor the language, complexity, and tone of the content to suit their level of understanding and interest.

Research and Analysis:

How to conduct thorough research using credible sources:.

• Library and Online Databases : Utilize academic libraries and online databases for reputable sources such as journals, books, and authoritative articles.
• Government and Industry Reports : These can provide reliable statistics and insights.
• Case Studies and Company Records : Great for specific insights and real-world evidence.

Methods for Analyzing Information Relevant to the Essay Topic:

• Create an Outline : This helps organize thoughts and data logically.
• SWOT Analysis : Evaluate strengths, weaknesses, opportunities, and threats related to the essay topic.
• Comparative Analysis : If applicable, compare different theories, case studies, or data sets to draw informed conclusions.
• Critical Thinking : Challenge assumptions and explore alternative viewpoints. This deepens the analysis and strengthens arguments.

In the following sections, we will delve deeper into how to structure your essay effectively, develop a robust argument, and polish your work through careful editing and proofreading.

Planning and Outline:

Creating a robust business essay outline:.

A well-structured outline serves as the backbone of your essay. It can be detailed or brief, but it should clearly map out the introduction, body paragraphs, and conclusion.

• Thematic Organization : Group your research findings into themes or categories that will become the basis for your paragraphs or sections.
• Sequential Flow : Ensure that there is a logical progression of ideas from one paragraph to the next.
• Balance : Allocate a proportional amount of content for each section according to its importance in supporting your thesis.

Strategies for Organizing Thoughts and Research Findings:

• Mind Mapping : Use this to visually organize your thoughts around the central topic.
• Bullet Lists : Make simple bullet lists to arrange facts and arguments in order of impact or relevance.
• Post-it Notes : These can be rearranged easily to help you decide on the best structure for your essay.

Writing the Business Essay Introduction:

Crafting a compelling opening statement:.

• Hook : Begin with a strong hook that captures the reader’s attention, such as a striking statistic, a rhetorical question, or a relevant anecdote.
• Relevance : Briefly relate the opening to the wider business context to show the significance of your essay topic.

Establishing Context and Stating the Thesis:

• Background Information : Provide a concise overview of the topic’s background necessary for understanding the ensuing discussion.
• Thesis Statement : Clearly articulate your thesis, presenting your central argument or stance, which the rest of your essay will support.

Body Paragraphs:

Structuring arguments logically:.

• Topic Sentences : Start each paragraph with a topic sentence that presents the main idea of the paragraph.
• Coherence : Make sure that each sentence flows logically from one to the next, maintaining coherence within and between paragraphs.

Use of Evidence and Examples to Support Points:

• Credible Evidence : Support your arguments with data and evidence from credible sources.
• Real-World Examples : Incorporate examples from actual business practices to illustrate your points more vividly.
• Explanation : Don’t just present evidence, but also explain how it supports your argument or relates to your thesis.

Concluding the Business Essay:

Techniques for summarizing the main points effectively:.

• Restate the Thesis : Reinforce the thesis statement, putting it in the context of the provided evidence and arguments.
• Summarize Key Arguments : Recap the key points made in the body, highlighting how they collectively support your thesis.

Discussing Implications, Recommendations, or a Call to Action:

• Implications : Discuss the broader implications of your findings or argument for the business world or a specific sector.
• Recommendations : If appropriate, offer well-grounded recommendations for action or further investigation.
• Final Thought : Leave the reader with a provocative final thought or question to underscore the essay’s significance and encourage further reflection.

The conclusion of your essay is not merely an endpoint but a decisive component that ties together your analysis, reinforcing the significance of your argument and its implications in the business field.

Referencing and Citation:

Guide to proper referencing styles commonly used in business essays:.

• APA (American Psychological Association) : Often used for business, psychology, and social sciences, it focuses on the author-date method of in-text citation.
• Harvard : A common author-date reference style where the citations are parenthetical, with a reference list at the end.
• Chicago : Known for its footnote or endnote style, but also has an author-date system; prevalent in history and some business publications.
• MLA (Modern Language Association) : Utilizes parenthetical citation; less common in strict business fields but sometimes used in business humanities.

To correctly format citations and references, refer to the specific style guide or use citation tools like Zotero, EndNote, or Mendeley.

Importance of Avoiding Plagiarism:

• Ethical Writing : Presenting others’ words or ideas as your own is unethical and can lead to severe academic and professional consequences.
• Originality : Original work is valued and demonstrates your own understanding and analysis of the topic.
• Credibility : Proper citation builds credibility and allows readers to verify sources, fostering trust in your analysis.

Editing and Proofreading the Business Essay:

Best practices for revising the essay:.

• Multiple Rounds : Go through several rounds of editing, focusing on different aspects each time—structure, argument flow, evidence, and then language.
• Peer Review : If possible, have a peer review your essay for fresh perspectives on content and clarity.
• Distanced Review : After writing, take a break before editing to review your work with fresh eyes.

Grammar, Punctuation, and Style Considerations:

• Consistency : Ensure consistent use of tense, voice, and person throughout your essay.
• Clarity and Brevity : Use clear and concise language; avoid jargon unless your audience is familiar with it.
• Punctuation and Grammar : Use tools like Grammarly or Hemingway Editor to catch common mistakes, or consult grammar guides for complex issues.

Business Essay Writing Tips:

• Understand the Business Lingo : Familiarize yourself with business terminology to make your essay more authoritative.
• Active Voice : Prefer active voice over passive for clarity and dynamism.
• Real-Life Application : Always consider how theoretical concepts apply in real-world business scenarios for more impactful writing.
• Critical Analysis : Go beyond describing concepts; analyze and critique them to add depth to your essay.
• Stay Updated : Use current examples and case studies, as the business world is continually evolving.

Additional Resources:

• Books : “The Elements of Style” by Strunk and White for style, “On Writing Well” by William Zinsser for nonfiction writing.
• Online Guides : Purdue OWL for comprehensive writing resources, Harvard Business Review for real-world business insights.
• Tools : Google Scholar for research, Grammarly for grammar checks, Turnitin for plagiarism detection.
• Databases : Business Source Complete, JSTOR, and SSRN for scholarly articles and publications.

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MBA Essay Advice for Entrepreneurs

Business schools have always prepared students to launch and manage their own businesses. But over the last decade, the number of courses, centers and contests dedicated exclusively to entrepreneurship has mushroomed. When it comes to the MBA application, though, many entrepreneurs feel unsure of the best way to convey their unconventional background. If that sounds familiar, check out this MBA essay advice for entrepreneurs recently shared by Mark Skoskiewicz in BusinessBecause .

Skoskiewicz received his MBA from Kellogg School of Management , and is the founder of test prep company MyGuru . He thinks applicants should focus on including four specific things in their applications.

Show How B-School Will Fill in the Gaps

Many entrepreneurs have failed at getting their business idea off the ground because they didn’t have the tools in their arsenal that they would have learned at business school.

B-school has become the safe place to test out your most creative, outrageous and ambitious ideas without the pressure and fear of failure. It also offers students the chance to refine their business models to nail it next time out in the real world, when the stakes are much higher.

“Your admissions essays should demonstrate that you see the value of building a well-rounded intellectual toolkit to help you build your business,” Skoskiewicz writes. “If there are clearly particular skills or concepts you know you’ll need but which your background lacks, highlighting these specific gaps will create a powerful story.”

Convince the Admissions Committee of Your Thirst for Experiential Learning

These days, top business schools place a lot of emphasis on experiential learning. This hands-on approach to learning undoubtedly benefits those with an entrepreneurial spirit. It also aids generalists who enjoy working in groups and want to learn how to get things done. Unlike the lecture and case method approach, experiential learning encourages students to learn by doing.

“Most MBA programs encourage this type of learning, and you’ll be well served to highlight your interest in learning in this way as part of your rationale for wanting to get an MBA,” he advises.

Don't Get Bogged Down with One Very Specific Entrepreneurial Idea

“Business school can be a powerful platform for articulating ideas to others and getting feedback. So, I think talking about the actual ideas you have and about how you’ll test them in school is a great strategy. But spending too much time talking about a specific idea becomes dangerous,” Skoskiewicz counsels.

“Admissions committees are interested in understanding how an MBA fits into your career plans and what you’ll bring to the community. You shouldn’t waste too much time describing details of specific ideas. This takes space away from describing the ways in which MBA school will help you pursue the idea,” he adds.

A Stacy Blackman Consulting Case Study

After already having gone through two admissions cycles with nothing but dings, Miles came to Stacy Blackman Consulting to take his applications and admissions material to the next level. His prior applications had completely left out his entrepreneurial venture because he did not feel comfortable describing a business that brought in just a couple thousand dollars a month.

While his venture had not grown significantly, it was a legitimate company with employees, partners, customers, a website and more. In fact, in launching and developing his business, Miles showed a lot of initiative, focus, creativity, vision and drive. He told a great story about how his interest in the business developed. He also discussed many of the challenges he had encountered and overcome along the way. While the business was growing slowly, it was growing, and he was learning a ton.

Ultimately, the fact that he still needed business training was clear through his story and tied very nicely with why he needed an MBA.

His new application presented a very focused picture of an unconventional person quite ready for business school. Miles had a lot to learn from and contribute to an MBA program.

Show You Can Be a Team Player

Entrepreneurial success requires teamwork and strong business relationships. Your network of classmates can advise on various areas. Plus, seasoned professors can weigh in on business dilemmas as you build a plan. In fact, good relationships with your professors can translate into a lifelong pipeline of talent connecting graduates with current MBA students.

“Business school is certainly a good place to network with people who share an interest in building companies,” says Skoskiewicz. “Talking about networking and team-building as a rationale for wanting to pursue entrepreneurship while in an MBA program makes sense.”

So heed this MBA essay advice for entrepreneurs. If you do, you’ll stand a good chance of persuading the admissions committee to take a closer look at you.

  This article was originally published on the Stacy Blackman Consulting blog .

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Everything You Need to Know About Business School Essays

Padya Paramita

February 8, 2021

You’ve worked hard to achieve a good GMAT score and beef up your resumé as you prepare to apply to your top-choice MBA programs. While you’ve got those components out of the way, you might still need to work on the element which could make all the difference between an acceptance and a rejection from the admissions committee: your business school essays .

Business school essays are program-specific and are geared towards helping admissions committees understand who you are and how their institution can help you reach your goals. In order to answer these prompts, you need to frame the biggest factors behind your choice of a school in terms of how they align with your personality and aspirations. 

You must take advantage of this essay component to give admissions committee members a concrete and memorable idea of who you are. To guide you through what to expect, we’ve outlined the 2020-2021 prompts for the top 20 MBA programs, how to answer common questions, explained the importance of the essays in the admissions decision, as well as  shared some final tips to aid you through the process.

Prompts for Top Schools

Here’s the thing: not all business schools ask for the same essay. In fact, for most schools, you have to answer multiple short prompts that add up to convey a bigger picture of who you are. While the prompts and word limits differ, they all ask questions which help provide context for other parts of your application, as well as demonstrate how you would fit into the school. Without further ado, let’s look at the prompts for business school essays assigned by the top 20 MBA programs for the upcoming cycle:

As you can see from the table, essay prompts and lengths vary from school to school. One personal statement won’t cover all of the MBA programs on your list! Nor can you copy one essay and directly paste it for another prompt, as you have to be specific to each school and its specialties. 

How to Tackle Common Prompts

Now that you’ve read the prompts for business school essays you’re likely to encounter, it’s time to analyze how to answer them. For any MBA response, it’s important to think about the following:

• Who you are
• What you’ve done so far
• Where you hope to go
• How an MBA from the school of your choice can help you reach your goals

To further break down specific ways to answer some common questions, let’s look at how to answer three typical MBA prompts you’ll almost certainly have to tackle.

The “Why Our School” Essay

Anyone can say they want an MBA from a top school. The “why our school” essay is your chance to convince admissions committees that you’ve done your research on their program and are convinced that this is the institution for you over any other. Each school frames it differently, and assigns their own limits such as:

Penn : What do you hope to gain professionally from the Wharton MBA? (500 words)

Columbia : Why do you feel Columbia Business School is a good fit for you? (250 words)

There’s no beating around the bush. You’ve made a choice to apply to the program, so make it clear why you’ve done so. Writing this essay will also prepare you to confidently back up your decision if you are invited to interview with the school. This is your chance to demonstrate that you know the program and aren’t writing generic statements that can apply to any MBA. Whether it’s Columbia’s J-Term or the Harvard Business School Case Method , know what opportunities you would have at the school whose essay you’re tackling that you can’t find anywhere else. 

Most importantly, remember that this is your business school application. Just outright stating that these resources are great won’t do. You have to tie them to the experiences you’ve had, the kind of business you want to engage with in the future, and how these resources can help you get where you want in your career. How can the school of your choice help you hone your teamwork skills? Is there a particular leadership program at the school that can benefit your long-term plans? Show the admissions reader that you know the opportunities inside out, that you’re aware of exactly which fellowships or seminars are perfect for you, and in turn, outline how you can contribute to the class environment.

The Career Goals Essay

For a lot of schools, the career goals and “why our school” questions are fused in one prompt. A few of the top schools ask you to write about where you see yourself at various points in the future:

Michigan: Michigan Ross is a place where people from all backgrounds with different career goals can thrive. What is your short-term career goal and why? (200 words)

UVA : What is your short-term, post-MBA goal and why? (150 words)

While attending business school and receiving an MBA can open you up to new career possibilities, admissions committees want to know that you’re an ambitious, reflective, and driven individual. Since you’ve probably taken time to step into the workforce for a few years, you should use this prompt to connect these dots and your forward-looking vision. If your word limit is restricted, don’t focus too much on the past. Mention the most meaningful aspects of your work experience or the field you wish to join, describe your biggest aspirations, and how an MBA from that specific school can help you get there. If a school has asked the “why our school” and career goals questions separately like Columbia has, make sure you haven’t repeated any information; each essay should convey something new.

Similar to the “why our school” question, the career goals essay also provides great practice for your interviews because schools will undoubtedly want to hear more extensively about what you’ve done where you plan to go, and how the institution fits into it all. A carefully written response can help you set up a compelling answer for your interview. So, make sure you don’t exaggerate or write about anything you can’t elaborate on if faced with the question in person.

The “Tell Us Who You Are” Essay

The “tell us about yourself” or “introduce yourself” questions for business school essays can seem broad. Where do you even start? Schools frame this type of question very simply, or sometimes in unconventional ways:

UT Austin : Please introduce yourself (250 words) 

NYU : Describe yourself to the Admissions Committee and to your future classmates using six images. 

However worded, it’s time for you to reflect on what makes you a unique, memorable candidate when compared to thousands of others from all over the world.

The key to writing such an essay is to stay organized. Don’t write down every single thing you’ve ever done in your response. Take a hint from the Cornell Johnson prompt: “Please help us get to know you better by sharing ONE example of a life experience, achievement, or passion that will give us a sense of who you are as a potential community member.” When you’ve got limited words and readers with very little time on their hands, you need to narrow it down to the most compelling aspect about yourself. 

Think about leadership opportunities, honors and awards, and your family background. You could talk about your biggest passion and how it arose, you could talk about any experience which has shaped your perspective, or you could talk about your family background and how it has directed your career choices. No matter what you cover in your essay, you have to make sure it paints a memorable picture. Using anecdotes to drive your points home is an effective way of showing rather than telling. If you want to talk about work experience, make sure you’re not just writing about how you worked at a consulting firm where hundreds of your peers have also worked. It won’t help distinguish you to admissions officers. In fact, it might just do the opposite. You have to find a unique spin.

Make sure your response has a clear focus, so that the admissions committee members will be able to remember you easily once they’ve finished reading.

The Importance of Your Business School Essays: What Admissions Officers Look For

Your business school essays make up one of the most important components of your application, as they provide admissions committees the chance to understand your personality, figure out what matters to you, and gauge whether you would be a good fit for the school. No matter how strong your grades or test scores are, weak responses to essays can definitely prevent you from making it to the acceptance pile. Remember, your business school essay is not the place for you to explain why you have shortcomings in your application—schools typically have a separate addendum section for that. If your topic and writing are stellar enough, admissions committees might overlook slightly lower numbers. Of course, you need to work on your other elements as well, but the essay acts as a highly valuable opportunity to differentiate yourself.

When reading your essays, admissions committee members look to get a greater sense of who you are and how you’ve taken steps to pursue your interests. While your resumé outlines what you’ve done so far, the business school essays tie the most important pieces of it together to portray why your experiences matter. It’s crucial that you expand on a story that is your own—not your parents’ or your friends’—and one which helps admissions committees understand you beyond your grades and consulting experience. 

Business schools have specific characteristics that they look for in students. For example, Harvard Business School wants leaders who can thrive in a fast-paced environment and actively collaborate with their community. So, an important part of school research is ensuring that you know what kind of characteristics the school wants you to bring, and letting those traits shine in the anecdotes and points you bring up in your essays.

Final Writing Tips 

• Authenticity and Uniqueness are Key - Trying to figure out what admissions officers want to hear, instead of actually reflecting on your career and goals, is the wrong way to approach MBA applications. Your business school essays should stand out as your chance to tell business schools your unique story. Think about whether or not your response will help you become a memorable candidate in admissions officers’ eyes. If you have a professional or personal experience that you know your peers won’t have, that’s what you should consider writing about in your essays.
• Be as Specific as Possible - Saying you want to work in consulting or in investment banking once you’ve received your MBA is far from enough. It tells nothing unique about you. Why do you want to work where you do? What kind of consulting firms are you looking for and why? How do you hope to leverage your experiences and education to create something bigger? The more specific you are to your own goals and story, the more you can stand out to the reader.
• Start Writing with Plenty of Time in Hand - If you’re applying to a handful of business schools, chances are you’ll have over 10 essays to write! In order to make sure all of your essays are as polished as possible; you need to give yourself plenty of time to work on each carefully. So, don’t wait until 3 weeks before the deadline to start. Plan ahead and put your best efforts into convincing admissions officers why you’re ideally suited for their MBA program.

Business school essays provide a great opportunity to emphasize your individuality and supply context on how your background, work experiences, and interests can contribute to the MBA program, as well as the world of business once you’ve graduated. Think carefully about topic choices, and let the admissions committee know that there’s more to you than just your grades and work experiences. Show that you will prove to be a wonderful asset to their institution.

Tags : MBA , business school essays , applying to mba programs , mba essays , b school , applying to business school

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What Sort of Background Do You Need To Be a Successful Entrepreneur?

As an aspiring business owner, you must have read stories about successful entrepreneurs and how they got to where they are today.

It may seem like a far-fetched dream for you. After all, you don’t have their natural business acumen, marketing talent, and knack for picking out winning products .

Or so you think. 

Today, we’re here to set that mindset straight.

What may seem like an easy road to success is never really so. Behind the trained eyes, knowledge, and skills of these business owners lie paths fraught with obstacles.

They’ve all overcome it. But what sort of background and experience did they require?

Read on because, in this post, we’ll be exploring the diverse experiences of some successful merchants so you know what you need to succeed.

Adrien Taylor

Aside from being a former journalist and photographer, Offcut founder Adrien Taylor also had some entrepreneurial experience in starting and running a marketing company.

Selling physical products, especially fashion-related ones, however, was completely foreign to him.

Unfazed by his lack of experience, Adrien was determined to save discarded fabric from his father’s curtain business. He  pushed ahead with his idea to start a business selling products manufactured with those offcuts.

From doing industry research to looking for manufacturers, he powered through using his instincts. 

“I just did what any entrepreneur would do – had the idea and then found the right people who could make it happen,” says Adrien.

Now, after being the proud owner of Offcut for around five years, Adrien has recently sold the business and is moving on to new pastures.

Ahmed Hadi’s story is quite different from Adrien’s.

The young entrepreneur graduated high school as recently as Spring 2019. Instead of going straight to university, he deferred it for Finland’s mandatory conscription service, where he discovered dropshipping from a friend.

He only had a vague idea of how to go about it but decided to give it a go anyway.

His first store failed. So did his second and third. But instead of giving up after each failure, he learned from the mistakes of each store and persisted.

Today, not only has he driven his business to success in the middle of the coronavirus pandemic, but the ambitious Ahmed is also exploring plans to scale and expand to foreign, untapped markets – all while attending university.

“I think it serves as a great example for beginners about how dealing with issues instead of letting them drag you down really pays off,” says Ahmed.

Kamil Sattar

Kamil Sattar’s journey to success didn’t involve school. In fact, he says he “failed school completely.”

When he was 15, he had a passion for luxury goods. But he was unable to afford them with the income from his retail job and began to explore ways to earn more money. 

Ultimately deciding that he wasn’t cut out for school-based education, Kamil quit school, his college plans, and his job to start a business in the buying and reselling of high-end products.

Today, Kamil is earning more than $8,000 a day from five different businesses.

To him, it was his determination that set him on his path to success.

“The thing that separates me from everybody else is I just don’t give up. As soon as I want something, I go and manifest it and I take it,” says Kamil.

Ryan Carroll

Before the coronavirus hit, successful merchant Ryan Carroll was living the envious life of running a business while globetrotting. 

But he didn’t get there with the conventional backing of a business degree. In fact, it was quite the contrary.

Going against family’s wishes for him to attend college (and a high school teacher who told him he’d end up working at McDonald’s for the rest of his life if he didn’t), Ryan gave ecommerce entrepreneurship a shot.

Ryan eventually found success, but it didn’t come easy and certainly wasn’t without a few failures along the way.

Today, he credits his achievements to his hours spent on learning from experienced ecommerce entrepreneurs online and persistence in making it work.

And as a successful business owner himself now, he has one advice for aspiring entrepreneurs:

“Learn as much as possible, and don’t give up in the beginning.”

Courtney White

Like Ryan, online store owner Courtney never went to college, which was something that had always made her feel insecure. 

“I didn’t feel as good as somebody who had a college degree and always having to prove myself in these jobs that I had,” says Courtney.

Although Courtney has a tech background and never had trouble designing websites, she didn’t know if it was enough to go on to get the success she coveted. 

“I had no idea what I was gonna sell, didn’t really do the research that I needed to in the beginning,” says Courtney.

After a lot of hard work, Courtney finally made it. She’s the face behind Finer and Dandy , a successful ecommerce store that specializes in baby clothes. 

And she attributes her achievements, not to something specific she studied or learned online, but her experience as a mom. 

I honestly feel that if I wasn’t a mom myself and didn’t have many areas that I can relate to my audience on, I may not have had the success. – Courtney White

On paper, there’s no one background that unites these entrepreneurs.

But if you dig a little deeper, there is an obvious quality that defines every single one of them – their grit and determination to go against the odds, persevere through failure, and make it work.

So what do you need to succeed in entrepreneurship? It’s not a set background, fixed education, or career path, but rather, ambition and perseverance.

Or in the words of Bill Bradley:

Ambition is the path to success. Persistence is the vehicle you arrive in.

Want to Learn More?

• How to Be Successful (And Get Everything You Want in Life)
• How to Build a Successful Foundation for Your Entrepreneurial Career
• 7 Habits of Successful Digital Entrepreneurs
• 10 Business Tips for New Entrepreneurs in 2021

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My Background in Business and Accounting, Admission Essay Example

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My interest in accounting and finance has roots in early years of my childhood. My father is a Ph. D in business and finance from the University of Minnesota. He has been a great source of inspiration for me. With time, the passion for accounting and finance grew and become even stronger. Following the footprints of my father, I decided to make my carrier in business finance. To this end, I did my bachelors in accounting. In B.S. accounting, I studied accounting subjects such as business finance, financial accounting etc., with great care and achieved very good grades in them. From my pedagogy in college; I learnt that financial knowledge is very important for making effective decisions, in both personal and professional life. In addition, I came to know that accounting information is not only useful for intra company management but it also carries great significance for satisfying the needs of many stakeholders such as investors, suppliers, customers and the general public, in the organizational life. After completing my graduation, I joined a firm, P.A.A.E.T (The Public Authority for applied education and training) as an Accountant. At work, my main job responsibilities were first to maintain General Journal accounts and to assist my boss in the formulation of financial statements. Not only this, at occasions, I also need to calculate different financial ratios such as liquidity and asset management ratios etc. I also worked on spreadsheets such as MS excel and have hands on experience in using these tools with special emphasis on data analysis.

From my professional experience, I learned that decisions taken just on the basis of intuition and without financial knowledge are mostly erroneous. I concluded one thing from my financial career that one cannot manage business unless one cannot measure it and without the in-depth knowledge of accounting and finance, one cannot manage the business in today’s world for sure.

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• Essay on Apple

Good Essay On Company Business Background

Type of paper: Essay

Topic: Apple , Company , Steve Jobs , Investment , Stock , Dividend , Market , Stock Market

Words: 2500

Published: 02/20/2023

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Apple Company was founded in 1976 as the specialized company in computers; however, with the passage of time, it has developed as complicated company, involved in to a large extent more than computers. The company was started in California by the co-founder Steve Jobs. In 2007, the company has entered in the mobile industry. The company now designs, markets and produces computers, mobiles, media and communication devices, music players, digital devices along with selling multiple software services, solutions for network and vendors services for digital content, software and applications (Rawnilson, 1). Some of the major products of the company include the following (Apple Inc b, 1): iPad iPod

Display devices Software Applications iOS

iCloud Apple Company also delivers digital applications and content using iTunes Apple Store, iBook Store, Mac App Store, App Store etc. The company sells its wider range of products in the international market through different channels include direct sale, online store sale, retail store sale, through wholesalers, retailers, distributors and resellers. The company presented and provide it’s financial and income information using Form 10-K. The company has strong position in the competitive market, where, it major competitor is Samsung Company. The company always focuses on market opportunities to expand its product and service line, mainly in mobile and media communication devices. Using distinctive product line, marketing and advertising, Apple Company has successfully developed its image in the electronic industry among consumers. The company’s business policy is to ensure high quality service and buying experience to the customers. The company now owns more than 463 stores worldwide as compare 115 stores in 2005 (Satistica, 1). The company, even in the competitive industry, has been successfully performing in terms of customer satisfaction as well as financials. In 2015, the company has generated the total sales of $ 75,872 million that was increased from $ 74,599 million in 2014. The net income of the company has also increased from $ 18,024 in 2014 to $ 18,361 in 2015 (Apple Inc b, 1).

Stock Valuation using CAPM and Dividend Growth model from Stock Valuation Chapter

CAPM CAPM is a model of pricing that is used to measure the required rate of return. Using risk free rate and the growth in the return, the model derives the required rate of return (Fischer, Edward, and Ronald, 96). The expression for the calculation is as follows: ks= kRF + BFirm (kM – kRF), Where, * ks = required rate of return kRF = Risk free rate BFirm = Beta KM = Expected return

The table below shows the required rate of return for Apple Company using CAMP model:

The required rate of return is very high. Dividend Growth The value of the stock is one of the major factors for the investors to make investment decision in the particular company of the stock market. Using Dividend Discount Model, the stock price value of Apple Company is calculated.

Below is the table shows the average growth of Dividend using five trends of dividend of Apple Company:

The average dividend growth is measured for two different trends; one for three years from 2012 to 2014 and second is for five years from 2011 to 2015. The reason is the high fluctuation in the dividend payments. Using these two different average growths, the stock price is calculated as follows: The stock price using DDM model based on three years average growth is $69.268 and based on five years average growth is $7.261. The average growth of dividend from 2011 to 2015 is used to calculate the dividend prices of next five years from 2016 to 2020 and based on these five years dividends, the prices are calculated, where, the net price of the share is derived as $42.7698 as shown in the table below. Considering a constant growth for the future years, it has found that the stock price of the company will be $42.76.

Dividend history going back 5 years

Dividend history of the company means a lot for the shareholders, mainly for the dividend investors. The dividend history or historical trend can be derived from the prices of dividend per share paid by the company over the period of time. The five year dividend history of Apple Company is as follows: The above is the graph that shows the dividend paid to the investors over the period of five years. It can be seen in the graph that in 2011, the company has paid zero dividend, however, it has paid dividend from 2012 to 2015. The graph shows that the company has paid the highest dividend in 2013. In 2013, the company has paid $11.80 dividend per share as compared to $5.30 in 2012. According to the annual report of 2013, the high dividend was paid due to the increase in cash and cash equivalent and marketable securities and low foreign exchange contract expenses (Apple Inc a, 34). However, the dividend has declined in 2014 and 2015. In 2015, the company has paid $ 2.03 dividend per share. The reason for decline in the dividend per share is the stock split. Apple Company split its stock 7 of 1 share.

Recent beta and interpretation

The calculation or the measurement of the security and volatility in comparison with the market is known as Beta that is very important to determine and to analyze the stock performance of the company. The recent beta of Apple Company Inc. is 1.3556. Beta shows the volatility that means the how the company’s stock and funds will drive down or start rising if the market fluctuates. The beta greater than 1 means that Apple Company will raise by 35% if the market will up, same as it will decline by 35%, if the market will decline. The beta for the investors is become attraction based on their interest and willingness of bearing risks. The risks in greater beta are higher but on the same side, it can offer higher return on investment (Anderson, 1). The high beta will attract those investors or shareholders that are ready to bear higher risks to get higher return on their investments. CAMP model as already found the highest required rate of return that shows the rate of return of the company will be high in future as well.

Company stock price performance

The stock prices of the company show the value and demand of the company in the stock market. The stock prices of Apple Company can be found in the graph below for the year 2015. (Yahoo Finance, 1) The graph above shows that the prices are fluctuated over the year. The stock prices are fluctuated as the demand of the shares of the company changes in the market. Although, the stock prices of Apple Company are varied, however, on the whole, the prices are high as maintained above 100. The stock prices of Apple Company are very high that was resulted in low purchases in the market in the year 2014. Therefore, the company has used the strategy of stock split to reduce the prices and to increase the purchases. On the whole, the stock performance of the company shows that the company is valuable in the stock market as the prices are high when the shares are very demandable. Other than the share prices, the return on shares also attracts the investors other than the share price and share value. Therefore, to analyze the stock performance, the five year stock return is also being discussed here as shown in the graph below: The graph above shows that the stock returns over the period of five years of Apple Company have fluctuated, where the highest decline was in the year 2013. The Apple is one of the most focused companies in the technological industry and therefore, any information about the company available in the stock market affects its overall stock performance. The revenue of the company has been influenced on its product launch for last few times and therefore, the stock returns have declined. Though, the Company has improved the returns in 2014 and at the end of 2015.

Comparison to competitor’s performance

Apple Company is facing high competition in the electronic industry as the industry is growing with the growth in the technology and its demand. The major competitors of Apple Company include Samsung, Google, Microsoft and Motorola. Apple has been involved in achieving competitive advantage by improving its performance in the market. Though, all these competitors are important, however, Samsung is the major competitor as given tough time to Apple and getting many markets over it such as China (Neilson, 1). Samsung and Apple are involved in the legal war of brands in the mobile and technology industry for last many years. Samsung is the Korean Company, while, Apple is an American Company, However, since 2010, they have been involved in the great war, mainly for their Smartphone market (Vanity Fair, 1). The beta of Samsung is 1.12 (Financial Times, 1). It means that Samsung is also high risky for the investors as if market will fall down, it will down 12% more than the market. But, in comparison with Apple, the Samsung is less risky as Apple will increase or decrease by 35%, where, the volatility of Samsung is 12%. The graph below shows the dividend payments of Samsung Company and it can be seen that dividend payments of Samsung has also fluctuated over the period of five years, Same as Apple Company.

The graph below shows the stock prices of Samsung for the year 2015.

In can be seen in the graph above that the stock prices of Samsung has also been fluctuated over the year same as Apple Company. It was reported in 2014 that the Samsung is leading over Apple in the emerging countries, mainly in China. The stock prices of Samsung were declined in the third quarter of 2015; however, they have again increased at the end of the year. Both companies have been giving tough time to each other, however, the good stock performance of the both companies might be happened because of companies exist in different stock markets. On the whole, it can be said that Apple and Samsung have similar performance in the stock market as well as their financial performance and therefore, both of these are the major competitors to each other.

Recent news

Although, Apple has high demand and value among the investors, however, from last few months, the investors of the company are worried about the stock performance of the company. The revenue and profit of the company has been increased but the investors are taking it as short term progress saying that Apple is mainly relying on its iPhone for its profitability that might hurt its revenue and value in the stock market as e per demand of iPhone will decline (Goldman, 1). The stock prices of Apple are declining in 2016 and plunges to $65. However, many people still believes that the Apple will get the highest sales for high prices, expecting share prices to $142. Though, the expectations are directly linked with the expected sales of iPhone, it means that if the iPhone launch will not be successful, then the company can face huge decline in the stock prices (Long, 1). Apple Company has confirmed the launch of three models of iPhone 7 in 2016 include iPhone 7, iPhone 7 Plus and iPhone 7 Pro. It is for the first time, Apple is going to launch more than two models in the same year. The company even revealed the design of the new iPhone and mentioned that it will possess dual lens system of camera. The screen sizes will be different for each model as well. Though the stock performance and financial performance of Apple is good, however, the new launch of iPhone can impact either positively or negatively on its stock performance mainly.

Works Cited page

Anderson, S. “High Beta Vs Low Beta.” 2015. Online. 15 Mar. 2016 <http://tastytradenetwork.squarespace.com/tt/blog/high-beta-vs-low-beta> Apple Inc a. “Annual Report 2013.” 2013. Online. 15 Mar. 2016 <http://investor.apple.com/secfiling.cfm?filingid=1193125-13-416534> Apple Inc b. “Annual Report 2016.” 2016. Online. 15 Mar. 2016 <http://investor.apple.com/secfiling.cfm?filingid=1193125-16-438421&cik> Financial Times. “Equities: Samsung Electronics” 2016. Online. 15 Mar. 2016 <http://markets.ft.com/research/Markets/Tearsheets/Summary?s=SSNLF:PNK> Fischer, Donald Edward, and Ronald J. Jordan. “Security analysis and portfolio management.” Prentice Hall, 1975. Goldman David. “Why Apple is giving investors a heart attack.” 2016. Online. 15 Mar. 2016<http://money.cnn.com/2016/01/22/technology/apple-earnings/> Kelly Gordan. “Apple Leak Confirms Massive New iPhone 7.” 2016. Online. 15 Mar. 2016 <http://www.forbes.com/sites/gordonkelly/2016/03/02/apple-leak-confirms-third-iphone-7/#77c43a2d49b3> Long Heather. “Apple stock plunges below $100. Next stop: $65?” 2016. Online. 15 Mar. 2016 <http://money.cnn.com/2016/01/08/investing/apple-stock-100/> Nielson Samantha. “Will Apple’s deal with China Mobile boost slowing iPhone sales?.” 2014. Online. 15 Mar. 2016 <http://marketrealist.com/2014/02/will-china-mobile-deal-boost-sluggish-iphone-sales/> Rawnilson Nik. “History of Apple, 1976-2016: The story of Steve Jobs and the company he founded.” 2016. Online. 15 Mar. 2016 <http://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-what-happened-mac-computer-3606104/> Statistica. “Number of Apple stores worldwide from 2005 to 2015”. 2016. Online. 15 Mar. 2016 <http://www.statista.com/statistics/273480/number-of-apple-stores-worldwide-since-2005/> Vanity Fair. “The Great Smartphone War.” 2014. Online. 15 Mar. 2016 <http://www.vanityfair.com/news/business/2014/06/apple-samsung-smartphone-patent-war> Yahoo Finance. “Apple Inc.” 2015. Online. 15 Mar. 2016 <http://finance.yahoo.com/q/hp?s=AAPL&a=00&b=1&c=2015&d=11&e=31&f=2015&g=d>

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• Knowledge Base
• How to write an essay introduction | 4 steps & examples

How to Write an Essay Introduction | 4 Steps & Examples

Published on February 4, 2019 by Shona McCombes . Revised on July 23, 2023.

A good introduction paragraph is an essential part of any academic essay . It sets up your argument and tells the reader what to expect.

The main goals of an introduction are to:

• Catch your reader’s attention.
• Give background on your topic.
• Present your thesis statement —the central point of your essay.

This introduction example is taken from our interactive essay example on the history of Braille.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

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Table of contents

Step 1: hook your reader, step 2: give background information, step 3: present your thesis statement, step 4: map your essay’s structure, step 5: check and revise, more examples of essay introductions, other interesting articles, frequently asked questions about the essay introduction.

Your first sentence sets the tone for the whole essay, so spend some time on writing an effective hook.

Avoid long, dense sentences—start with something clear, concise and catchy that will spark your reader’s curiosity.

The hook should lead the reader into your essay, giving a sense of the topic you’re writing about and why it’s interesting. Avoid overly broad claims or plain statements of fact.

Examples: Writing a good hook

Take a look at these examples of weak hooks and learn how to improve them.

• Braille was an extremely important invention.
• The invention of Braille was a major turning point in the history of disability.

The first sentence is a dry fact; the second sentence is more interesting, making a bold claim about exactly  why the topic is important.

• The internet is defined as “a global computer network providing a variety of information and communication facilities.”
• The spread of the internet has had a world-changing effect, not least on the world of education.

Avoid using a dictionary definition as your hook, especially if it’s an obvious term that everyone knows. The improved example here is still broad, but it gives us a much clearer sense of what the essay will be about.

• Mary Shelley’s  Frankenstein is a famous book from the nineteenth century.
• Mary Shelley’s Frankenstein is often read as a crude cautionary tale about the dangers of scientific advancement.

Instead of just stating a fact that the reader already knows, the improved hook here tells us about the mainstream interpretation of the book, implying that this essay will offer a different interpretation.

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Next, give your reader the context they need to understand your topic and argument. Depending on the subject of your essay, this might include:

• Historical, geographical, or social context
• An outline of the debate you’re addressing
• A summary of relevant theories or research about the topic
• Definitions of key terms

The information here should be broad but clearly focused and relevant to your argument. Don’t give too much detail—you can mention points that you will return to later, but save your evidence and interpretation for the main body of the essay.

How much space you need for background depends on your topic and the scope of your essay. In our Braille example, we take a few sentences to introduce the topic and sketch the social context that the essay will address:

Now it’s time to narrow your focus and show exactly what you want to say about the topic. This is your thesis statement —a sentence or two that sums up your overall argument.

This is the most important part of your introduction. A  good thesis isn’t just a statement of fact, but a claim that requires evidence and explanation.

The goal is to clearly convey your own position in a debate or your central point about a topic.

Particularly in longer essays, it’s helpful to end the introduction by signposting what will be covered in each part. Keep it concise and give your reader a clear sense of the direction your argument will take.

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As you research and write, your argument might change focus or direction as you learn more.

For this reason, it’s often a good idea to wait until later in the writing process before you write the introduction paragraph—it can even be the very last thing you write.

When you’ve finished writing the essay body and conclusion , you should return to the introduction and check that it matches the content of the essay.

It’s especially important to make sure your thesis statement accurately represents what you do in the essay. If your argument has gone in a different direction than planned, tweak your thesis statement to match what you actually say.

To polish your writing, you can use something like a paraphrasing tool .

You can use the checklist below to make sure your introduction does everything it’s supposed to.

Checklist: Essay introduction

My first sentence is engaging and relevant.

I have introduced the topic with necessary background information.

I have defined any important terms.

My thesis statement clearly presents my main point or argument.

Everything in the introduction is relevant to the main body of the essay.

You have a strong introduction - now make sure the rest of your essay is just as good.

• Argumentative
• Literary analysis

This introduction to an argumentative essay sets up the debate about the internet and education, and then clearly states the position the essay will argue for.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

This introduction to a short expository essay leads into the topic (the invention of the printing press) and states the main point the essay will explain (the effect of this invention on European society).

In many ways, the invention of the printing press marked the end of the Middle Ages. The medieval period in Europe is often remembered as a time of intellectual and political stagnation. Prior to the Renaissance, the average person had very limited access to books and was unlikely to be literate. The invention of the printing press in the 15th century allowed for much less restricted circulation of information in Europe, paving the way for the Reformation.

This introduction to a literary analysis essay , about Mary Shelley’s Frankenstein , starts by describing a simplistic popular view of the story, and then states how the author will give a more complex analysis of the text’s literary devices.

Mary Shelley’s Frankenstein is often read as a crude cautionary tale. Arguably the first science fiction novel, its plot can be read as a warning about the dangers of scientific advancement unrestrained by ethical considerations. In this reading, and in popular culture representations of the character as a “mad scientist”, Victor Frankenstein represents the callous, arrogant ambition of modern science. However, far from providing a stable image of the character, Shelley uses shifting narrative perspectives to gradually transform our impression of Frankenstein, portraying him in an increasingly negative light as the novel goes on. While he initially appears to be a naive but sympathetic idealist, after the creature’s narrative Frankenstein begins to resemble—even in his own telling—the thoughtlessly cruel figure the creature represents him as.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

College essays

• Choosing Essay Topic
• Write a College Essay
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• College Essay Format & Structure
• Comparing and Contrasting in an Essay

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Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

The “hook” is the first sentence of your essay introduction . It should lead the reader into your essay, giving a sense of why it’s interesting.

To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader’s curiosity.

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

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MBA Diversity Essay Sample & Writing Guide

Featured Expert: Aali Malik, MBA

Are you looking for an MBA diversity essay sample? You're in the right place. Whether your chosen MBA program specifically requests a diversity essay, or you've decided to write one to complement the rest of your application, it is always a good idea to review diversity essay examples to get a better idea of what your essay should look like and what it should include. You want to make sure that your diversity essay is adding something positive to your application, especially if you are applying to a competitive institution like Kellogg Business School , for example. This blog will cover everything you need to know about MBA diversity essays. We'll discuss how they differ from  MBA personal statements , what qualifies as "diverse," and we'll show you an example that will help inspire your own essay. 

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 7 min read

What exactly is an mba diversity essay.

An MBA diversity essay is a short admissions essay that some business schools offer as part of their application process. It is meant to give the applicant a chance to provide more information about their social and personal background and tell the admissions committee how that diverse background can meaningfully contribute to the specific business program that they have applied to. 

MBA diversity essays are usually optional secondary essays, but this is not always the case. Some schools, like the  Wharton School of Business , do not ask for an  MBA statement of purpose  or diversity essay specifically but they provide prompts for the admission essays that candidates need to answer. The prompts in question are what will tell you what kind of essay you need to be writing. For example, one of the admission essays for the Wharton full-time MBA program is this: 

" Considering your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words).  " 

This question essentially asks you to reflect on your background and discuss how your unique experiences and perspective will allow you to contribute to the school's community. In many ways, this is a diversity essay prompt. 

Your MBA diversity essay is a personal admissions essay, so it can seem very similar to a personal statement. Depending on the school you are applying to, it is even possible for candidates to discuss specific aspects of their identity or background in their personal statements. For example, one of the  Harvard MBA personal statement  prompts asks students the following: 

"As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?". 

Many candidates can use this to discuss how their unique background has shaped their point of view and prepared them for the MBA program they are applying to. However, there are some key differences between the two essays.

Still not sure which MBA course is right for you? This video can help! Check it out:

First, personal statements are a more comprehensive essay that is usually between 650 to 850 words, whereas diversity essays are rarely longer than 500 words. The former is also supposed to discuss your personal story as it relates to the MBA program you are applying for. Usually, that includes your academic and professional experiences, your goals, and your reasons for pursuing an MBA. On the other hand, your diversity essay should focus on your past and the experiences that have brought you to this moment. 

Is an MBA diversity essay important?

Applicants often overlook this particular admission essay, but it can have a significantly positive impact on your MBA application. More than ever, business schools care about having a diverse body of students and different perspectives in the classroom.  Harvard Business School , which is perhaps the world's most famous  Ivy League School , has talked openly about the importance of having people from different walks of life in their community. On their website, the school states that student diversity enhances learning and can present both challenges and opportunities for discussion leadership.

Now that you know what an MBA diversity essay is and what it is supposed to communicate let's go over a few tips to help you write one that will add value to your MBA application. 

Much like with your personal statement or  MBA resume , there is no golden template or format that you can use for your essay. The key to a great statement is to make sure it is well organized and that it gets your point across effectively. This is not easy to do in less than 500 words. That is why investing in  MBA admissions consulting  may be a good idea. Consultants can provide you with personalized feedback and help you edit and polish your essay to ensure it is as compelling as possible. "}]">

“The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story." - Chimamanda Adichie. 

When I was two years old, my father accepted a position as a maths professor at a university in [city], and we moved from Ghana to Canada. We lived in a community full of immigrants from all over the world for a long time, but when I was thirteen, we moved from [place] to the suburbs of [city]. 

It seemed like we had moved to a completely different country. I experienced culture shock going from a school where almost every student looked like me to a place where I was considered "exotic." Also, it took me months to become acclimated to the food. My father and I no longer had easy access to the international grocery store where we got the chilies and dried shrimp that we used to cook our favorite foods. What I remember the most was struggling to bond with my classmates because they seemed to focus on the ways in which I was different from them, and that was all they wanted to talk about. It took me a long time to make friends and find my footing, but eventually, I was able to do it. 

My experiences growing up have taught me the importance of representation. Over the years, several stereotypes have followed me. There were several occasions when my classmates assumed that I was on a scholarship in college, or they made jokes about affirmative action. Even some of my professors would ask me if I had run to Canada because of a war in Congo, and I had to explain that I was raised in Canada and that my parents were from Ghana, a completely different African nation.

I do not think any of these people meant me any harm, but rather, they are a product of their environment. What we see has an impact on us, and the way Africans have been represented in the media for a long time is not only monolithic, but it leaves a lot to be desired. 

That is why I always remember that quote by Ms. Adichie, and over the years, as an advertising executive, I have been striving to learn about and from those who are different from me so that I can share their stories. Seeing a small part of your culture or someone who looks like you in an ad can make you feel like you belong, and it helps us get rid of this "dangerous single story." 

I look forward to learning even better ways of doing this and sharing this perspective with other marketing and business professionals. ( 458 words)

It is a short, usually optional, admission essay that discusses an applicant's diverse background and how their unique perspective and experience can contribute to the MBA program they've applied to.

This question is difficult to answer without any context, but here is what we suggest: Ask yourself if there are any particular aspects of your identity that have made your path to business school especially unique or maybe challenging. If yes, will those particularities contribute something notable or positive to your performance and experience in the MBA program? If the answer is yes, then you should write a diversity statement. If you’re unsure where to start or need assistance, you can reach out to an MBA consultant for help. Make sure you verify that your chosen school gives you the option of submitting one before writing and sending one with your application.

It is quite a short essay. Usually, an MBA diversity statement is 350-500 words, but this varies significantly from one school to another, so always verify the instructions provided by your chosen school.

Most of the time, MBA diversity essays are optional essays, meaning that you do not have to write one. However, some schools will have a prompt for the admission essay that essentially asks you to talk about your diverse background. It's important to remember that diversity refers to more than just being a visible minority or belonging to a minority group. You do not have to talk about any aspects of your identity that you are uncomfortable discussing.

You can write about any elements of your identity or experiences that have given you a unique perspective. That includes but is not limited to your race, ethnicity, religion, socioeconomic status, gender identity, sexual orientation, disability, age, experiences, family life, and even uncommon relationships.

A personal statement is a relatively long, more comprehensive essay about your motivations for pursuing an MBA program. In contrast, a diversity statement is a much shorter statement answering a more specific question about your identity.

Some business schools will not outrightly ask for a diversity essay, but they may include an essay prompt that asks you how your unique background will contribute to their program. Others simply won't mention the option of submitting one. If you feel that your application would benefit from an MBA diversity essay, feel free to reach out to the school and ask if it would be okay to send one in.

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How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

• Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

• Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

• Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

• Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

• Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

• Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

• Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

• Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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specializes in creating authoritative content on marketing, business, and finance, with a versatile ability to handle any essay type and dissertations. With a Master’s degree in Business Administration and a passion for social issues, her writing not only educates but also inspires action. On EssayPro blog, Annie delivers detailed guides and thought-provoking discussions on pressing economic and social topics. When not writing, she’s a guest speaker at various business seminars.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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Guest Essay

I’m an Appellate Lawyer in Manhattan. If Trump Appeals His Conviction, He Faces Long Odds.

By Roger L. Stavis

Mr. Stavis is a defense and appellate lawyer and a former prosecutor in New York City.

Donald Trump has vowed to appeal his conviction on 34 counts of falsifying business records. Some on the right have argued that the trial was a target-rich environment for an appeal. Others have said that the U.S. Supreme Court should step in and provide relief to Mr. Trump.

Nevertheless, the process will begin in New York, where state law gives Mr. Trump — and any other individual with a criminal conviction — an absolute right to an appeal before an intermediate appellate court known as the Supreme Court, Appellate Division, First Department.

As a prosecutor and a defense attorney for decades, I have argued hundreds of cases at this court. I’ve looked closely at the Trump case. The burning question now is: Could his conviction be reversed on appeal? My answer is: The chances of that are not good.

Mr. Trump’s legal team can approach his appeal on several fronts, but only one, concerning the legal theory behind the falsifying business records charge, is likely to hold out anything more than the slimmest of hopes for the former president.

In recent years, the Appellate Division, First Department, has reversed appeals from criminal convictions in only about 4 to 6 percent of cases. These long odds should come as no surprise. While the Constitution guarantees criminal defendants a fair trial, it does not guarantee them a perfect one.

To warrant reversal of a jury’s verdict on account of an error, the appellate court must find that an error of some kind led directly to the conviction. A technical error that does not rise to that level is called a harmless error and will not cause a reversal of a conviction.

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