phd uk marketing

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• Entry year 2024
• Duration Full time 36 Months

Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework , where we have a lively research ethos and seek doctoral students who can build on our success.

Over the years, our expertise has grown into two areas: consumer research and market dynamics. Our research interests are particularly focused within specialist areas including Sustainable Innovation, Marketing and Digital Strategy, Markets, Design-Led Thinking, Consumption Insights, Digital Consumption, Social Justice, and Health Inequality. Furthermore, we have several active groups of researchers interested in business marketing and business networks in the context of supply chain interactions, innovation, market development, and the development of the firm in international markets. Our department is also linked to the Centre for Consumption Insights , which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.

As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.

Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support from a specialist supervisor as you research and write your thesis.

In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.

Part-time PhD study over five years is available through the Theory and Practice of Management PhD .

Your department

• Marketing Lancaster University Management School
• Make an enquiry form
• Telephone +44 (0)1524 592938

Programme Structure

Below is an overview of the modules you will study throughout your PhD. You will also study a range of optional research training seminars to enhance your skills.

• Induction Workshop which includes Ethics and Plagiarism training and assessment
• Foundations of Management Research
• Central Themes in Management
• Research Skills – Data Collection & Analysis
• Delivering Impactful Research
• Structured Writing Retreats
• Communicating with Different Research Audiences

Entry requirements

Academic requirements.

A relevant UK Master's degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Master's degree, graded at the equivalent level.

We may also consider non-standard applicants, please contact us for information.

If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.

Additional Requirements

As part of your application you also need to provide a viable research proposal of up to 5000 words which has potential to make a significant contribution to prior literature. Guidance can be found on our writing a research proposal webpage.

English Language Requirements

We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.

We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications .

If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes .

Contact: Admissions Team +44 (0) 1524 592032 or email [email protected]

Fees and funding

General fees and funding information

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small College Membership Fee  which supports the running of college events and activities. Students on some distance-learning courses are not liable to pay a college fee.

For students starting in 2023 and 2024, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Fees for students starting in 2025 have not yet been set.

Computer equipment and internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated  IT support helpdesk  is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.

For most taught postgraduate applications there is a non-refundable application fee of £40. We cannot consider applications until this fee has been paid, as advised on our online secure payment system. There is no application fee for postgraduate research applications.

For some of our courses you will need to pay a deposit to accept your offer and secure your place. We will let you know in your offer letter if a deposit is required and you will be given a deadline date when this is due to be paid.

The fee that you pay will depend on whether you are considered to be a home or international student. Read more about how we assign your  fee status .

If you are studying on a programme of more than one year’s duration, the tuition fees for subsequent years of your programme are likely to increase each year. Read more about  fees in subsequent years .

Scholarships and bursaries

You may be eligible for the following funding opportunities, depending on your fee status and course. You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

Unfortunately no scholarships and bursaries match your selection, but there are more listed on scholarships and bursaries page.

If you're considering postgraduate research you should look at our funded PhD opportunities .

We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries .

Similar courses

• Marketing MSc
• Marketing Management (Advanced) MRes
• Marketing Management (Advanced) MSc

Find a PhD Topic

Discover the research interests of our academics to find a synergy with your desired area of research.

Studentships and Funding

Find out more about our range of options to help you fund your postgraduate studies.

Job market candidates

Our Marketing job market candidates are listed below. Please visit PhD Job Market Candidates for a full list of LUMS candidates.

For further details, please contact the Doctoral Office .

Marketing job market candidates

Gilang Kartika

Jiahui Zhao

Pentland Centre

Alumni Profiles

Scott Jones

PhD Marketing, 2022

Tobias Finke

PhD Marketing, 2019

Erik Jacobi

PhD Marketing, 2016

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• Get a prospectus

Important Information

The information on this site relates primarily to 2024/2025 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information .

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies .

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Career support for our students through university and beyond.

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Lancaster is easy to get to and surrounded by natural beauty.

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Our campus and the surrounding area is a great place to call home.

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Build your global community on campus and around the world.

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Services to help you fulfil your potential at Lancaster.

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PhD/ MPhil/ MSc Marketing (Research)

• Visit an Open Day
• Request a prospectus
• Course details
• Entry Requirements
• Teaching and assessment
• Employability

The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Fees 2024 - 2025

• Code 8164 - £4,778 (UK) MPhil Full time
• Code 8164 - £23,520 (International) MPhil Full time
• Code 8170 - £4,778 (UK) PhD Marketing  Full time
• Code 8180 - £2,389 (UK) PhD Marketing  Part time
• Code 8170 - £23,520(International) PhD Full time
• Code 8175 - £4,778 (UK) MSc (Research) Full time
• Code 8178 - £2,389 (UK) MSc (Research) Part time
• Code 8175 - £23,520 (International) MSc (Research) Full time

Learn more about fees and funding

Scholarships and studentships

A limited number of scholarships may be available to outstanding applicants. International students  can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.

For further information contact the School directly or visit our helpdesk .

How To Apply

Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:

• What are you trying to find out?
• Why does this matter and to who?
• How will your work further or challenge existing thinking?
• What makes your proposed methods suitable to achieve all this?

If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.

Learn more about our entry requirements.

Writing your research proposal

Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.

Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.

Guidelines for the Research Proposal

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the  how to apply  pages.

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Licenciado, with at least 13/20 may be considered as UK 2.1 equivalent. The Grado de Bachiller is equivalent to an ordinary degree, so grades of 15+/20 are required.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

• Ateneo de Manila University - Quezon City
• De La Salle University - Manila
• University of Santo Tomas
• University of the Philippines - Diliman

Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

Grading Schemes

1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.

Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

• 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement 
• 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement 

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

International Students

English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

The marketing department encourages PhD applications that align with one of the three research groups below.

Culture Research Group

Marketing innovations and consumer science research group, responsible and critical marketing research group.

Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.

• Alessandro Gerosa is happy to consider projects about taste, sociology of consumption, consumer cultures, and digital cultures, using qualitative or digital methods.
• Christina Goulding is interested in supervising qualitative project in cultural consumption, place, space and consumption, non-conformist or transgressive consumption, the arts meets technology, consumer identity projects, consumption and loss, the dark side of consumption, and consumption and resilience. 
• Chelsea Harfield’s research is into consumer behaviour, tourism, heritage, authenticity and narrative transportation. Her focus is qualitative methodologies.
• Scott Jones does research into marketplace cultures and consumer collectives, celebrity studies, fandom, responsible and ethical marketing, and alternative methods in qualitative research.
• Finola Kerrigan’s work is on the entertainment industries, cultural branding, and digital identity, and uses qualitative and visual approaches [not taking students for 2024 entry].
• Rohan Venkatraman is looking to support projects related to the intersection of marketplace hierarchies, especially gender and sexuality, and consumer culture, using qualitative and ethnographic methodologies.
• Julie Whiteman’s interests are in representation and consumption of gender, race, sexuality and class, using qualitative, intersectional research methods.

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

• Raphaël Akamavi researches new product development processes, service innovation, consumption experiences, and social capital & organisational /industry performance using positivist approaches.
• Achilleas Boukis works on technology integration in physical interactions with customers, digital assets including NFTs, demanding consumers, branding cryptocurrencies and technology products, and brand equity using quantitative approaches.
• Fahad Ibrahim considers big data and technology in marketing, social networks and relationship marketing, using quantitative methods (specialised in structural equation modelling).
• Doga Istanbulluoglu’s areas of interest include online consumer behaviour, especially complaining, service recovery, and anti-consumption. She uses qualitative methods.  
• Grigorios Lamprinakos researches consumer psychology, cognitive and metacognitive processes, persuasion, sustainable consumption and socially responsible behaviour using experimental designs.
• Miriam McGowen’s research draws on consumer psychology perspectives to understand how social and situation factors impact consumer behaviour. She uses quantitative methods. 
• Amin Nazifi’s  research focuses on service failure and recovery, customer complaint management, customer satisfaction and loyalty, gamification, artificial intelligence, and consumer well-being using quantitative research methods and in particular experiments.
•   Eric Shiu  works on innovation in all aspects, as well as trust, agri-food and retailing, using experimental design, survey, interview, focus group, or a mix of these.
• Weiyue Wang is interested in employee – organisation relationships, employee cognition, ethics and ethical behaviour, services marketing and service performance using quantitative methods.

The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.

• Robert Cluley researches contemporary marketing practice, how marketers work and think, and the role of technology in marketing. His methods include ethnography, action research, psychoanalytic interviews, content analysis and semiotics, and psychometrics.  
• Louise Hassan is interested in sustainability and health issues, including consumer decision-making or information processing from a consumer/social psychology perspective. Her methods focus on experimental approaches, but a wide range of methods acceptable.
• Sheena Leek is interested in information technology within business relationships, social capital and branding, consumer confusion in high tech areas, and convenience and healthy eating. She uses a range of qualitative approaches.
• Solon Magrizos  is interested in consumer happiness and wellbeing, responsible marketing, sustainable tourism, corporate social responsibility, ethical consumer behaviour, and responsible and irresponsible employees/employers. His research employs a wide range of qualitative/quantitative methods.
• Scott McCabe works on responsible and ethical tourism, including negative and positive emotions associated with responsible behaviour, social tourism, tourism as an experience, and new methods of assessing ethical, green sustainable tourist consumption.
• Mike Molesworth ’s research takes a critical approach to consumption and marketing, especially aspects of new technologies. He uses interpretivist techniques, including netnography.
• Fatos Ozkan Erciyas is interested in marketplace accessibility, inclusion and exclusion in marketing, and spaces and places of consumption, experiences of vulnerable/marginalized consumer groups.
• Mike Saren is interested in supervising projects in heritage and identity, consumer culture and relationships and marketing technology using qualitative approaches. 
• Emma Surman ‘s research is in the areas of ethics and sustainability of consumption, sociology of consumption, and decolonisation using qualitative and creative methodologies.
• Rohit Varman uses interpretive methodologies. His current inter-disciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatization and marketization.

Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review.  This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise.  It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work.  Current priority areas include:

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes.  Find out more .

• Research at the Department of Marketing

Career prospects

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .

Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.

Doctoral Research career assistance

The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.

The University also has dedicated careers advisors for international students  who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.

• Online chat events

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MRes/PhD in Management - Marketing

• Graduate research
• Department of Management
• Application code N2Z2
• Starting 2024
• Home full-time: Closed
• Overseas full-time: Closed
• Location: Houghton Street, London

This programme offers you the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of marketing. You will begin on the MRes and will need to meet certain requirements to be upgraded to PhD status.

The MRes/PhD in Management – Marketing is part of a rigorous and interdisciplinary graduate training programme designed to stimulate critical thinking and creative ideas and provide you with the analytical skills to test hypotheses.

As a research-led department of management  ranking #5 in our field , we aim to produce top-quality social scientists who are able to engage with the conceptual foundations of marketing – such as consumer behaviour and quantitative modelling – and employ robust methods in their research.

The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (e.g., Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards). Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys). Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.

You will work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field.

Programme details

For more information about tuition fees and entry requirements, see the fees and funding and assessing your application sections.

Entry requirements

Minimum entry requirements for mres/phd in management - marketing.

Upper second class honours (2:1) degree in any discipline, or the equivalent.

Competition for places at the School is high. This means that even if you meet our minimum entry requirement, this does not guarantee you an offer of admission.

If you have studied or are studying outside of the UK then have a look at our  Information for International Students  to find out the entry requirements that apply to you.

GRE/GMAT requirement

The GRE/GMAT is required for all applicants. We do not require a specific GRE/GMAT overall score but the test gives us an indication of your aptitude for our programmes. There is no preference for GMAT or GRE but all applications must submit scores at the time of application. Your score should be less than five years old on 1 October 2024.

See  LSE information on GRE and GMAT  for more detail on our requirements and submission of test scores, including information on LSE’s institution codes.

Assessing your application

We welcome applications for research programmes that complement the academic interests of members of staff at the School, and we recommend that you investigate  staff research  interests before applying.

We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your;

• academic achievement (including existing and pending qualifications)
• academic statement of purpose ( see guidance on writing your statement of purpose )
• academic references ( see guidance on references )
• GMAT/GRE ( how your scores are reviewed )
• outline research proposal ( see guidance on writing your research proposal )
• sample of written work

See LSE Graduate Admissions information on supporting documents

You may also have to provide evidence of your English proficiency. You do not need to provide this at the time of your application to LSE, but we recommend that you do.  See our English language requirements.

When to apply

The application deadline for this programme is 15 January 2024 . See the fees and funding section for more details.

How to apply

To apply online go to the LSE Application System .

We do not require a specific overall score but the test gives us an indication of aptitude for our programmes. A strong GMAT or GRE score will count in your favour, but other information, such as your research interests, your examination results, previous qualifications and references are central to our overall evaluation of your application. We recognise that if your first language is not English, the verbal test will be more demanding and we view your score on that basis.

Fees and funding

Every research student is charged a fee in line with the fee structure for their programme. The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover  living costs  or travel or fieldwork.

Tuition fees 2024/25 for MRes/PhD in Management - Marketing

Home students: £4,829 for the first year (provisional) Overseas students: £22,632 for the first year

The fee is likely to rise over subsequent years of the programme. The School charges home research students in line with the level of fee that the Research Councils recommend. The fees for overseas students are likely to rise in line with the assumed percentage increase in pay costs (ie, 4 per cent per annum).

The Table of Fees shows the latest tuition amounts for all programmes offered by the School.

The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education.

Further information about fee status classification.

Scholarships, studentships and other funding

The School recognises that the  cost of living in London  may be higher than in your home town or country, and we provide generous scholarships each year to home and overseas students.

This programme is eligible for  LSE PhD Studentships , and  Economic and Social Research Council (ESRC) funding . Selection for the PhD Studentships and ESRC funding is based on receipt of an application for a place – including all ancillary documents, before the funding deadline.

Financial Aid and Funding sorted by research degree programme for applicants in the Department of Management.

Funding deadline for LSE PhD Studentships and ESRC funding: 15 January 2024

In addition to our needs-based awards, LSE also makes available scholarships for students from specific regions of the world and awards for students studying specific subject areas.   Find out more about financial support.

External funding 

There may be other funding opportunities available through other organisations or governments and we recommend you investigate these options as well.

Information for international students

LSE is an international community, with over 140 nationalities represented amongst its student body. We celebrate this diversity through everything we do.  

If you are applying to LSE from outside of the UK then take a look at our Information for International students . 

1) Take a note of the UK qualifications we require for your programme of interest (found in the ‘Entry requirements’ section of this page). 

2) Go to the International Students section of our website. 

3) Select your country. 

4) Select ‘Graduate entry requirements’ and scroll until you arrive at the information about your local/national qualification. Compare the stated UK entry requirements listed on this page with the local/national entry requirement listed on your country specific page.

Programme structure and courses

Research practicums.

For the duration of your 2-year MRes programme, you will engage in active research, called Research Practicums, with different members of Faculty. The rotation of practicum assignments will include one-to-one training and collaboration that provides you better understanding of the research process, e.g.;

• literature reviews,
• applied research methods and practices,
• determining theory-driven,
• testable hypotheses,
• identifying appropriate methods and samples,
• coding and data analysis,
• conducting analyses,
• evaluating findings and implications,
• writing manuscripts for the academic peer-reviewed process with ultimate goal of publication in top-tier academic journal.

First year (MRes)

Study in the first year includes a doctoral seminar in Marketing, and the option to choose courses in Microeconomics, Econometrics, advanced Statistics, and quantitative methods courses.

All first year doctoral students in the Department of Management take the seminar course on A Social Sciences Perspective of Academic Research in Management.

Should you wish to study Microeconomics, you will need to attend the Introductory Course in Mathematics and Statistics. This course begins before the start of the academic year, normally in late August.

Should you wish to study Econometrics or Statistics in your first year you should have completed an undergraduate level course and have sufficient prior academic training in econometrics and statistical theory.

You also have the option to apply to take relevant external courses with our partner institutions, such as the London Business School, with approval of the Programme Director.

Courses include:

Marketing I: Consumer Behaviour and Quantitative Modelling

In the area of Consumer Behaviour you will become familiar with research in cognitive psychology, social psychology, and marketing on information processing and judgment and decision making related topics to better understand and develop marketing strategies that affect consumer behaviour. In the area of quantitative modelling you will develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models will be covered

Microeconomics 1 or Statistical Inference: Principles, Methods and Computation

Prior to starting the programme you will decide with your Programme Director if your research interests require you to take either Microeconomics, Statistical Inference, or quantitative methods.

Econometrics or Quantitative Research Methods

You may choose either to study a course in Econometrics, or take additional methodology training depending on your previous research design training and research interests.

A Social Sciences Perspective of Academic Research in Management

Along with all MRes/PhD and MPhil/PhD students from across the Department of Management Research programmes you will participate in a seminar on the nature of scientific enquiry in the Social Sciences. The seminar series is led by members of the Faculty across the Department and provides an interdisciplinary collaborative perspective and the opportunity for students to develop academic presentation skills

Second year (MRes)

In the second year, you will continue to participate in Research Practicums and the Marketing Seminar. You will take elective courses in Economic, Statistics or quantitative methods, data mining and analysis. Courses taken will depend on your previous training, intellectual requirements and preferences. You will write a research paper in your field of interest which will form an important element in your upgrade to PhD.

Applied Regression, Multivariate Analysis and Measurement, or Causal Inference for Observational and Experimental Studies.

Microeconomics, Econometric Analysis

Generalised Linear Modelling and Survival Analysis, Longitudinal Data Analysis , Machine Learning and Data Mining

Research Paper in Management

Third, fourth and fifth year (PhD)

Upon successfully completing the MRes and progressing to the PhD, you will work on your research and write your PhD thesis.

Throughout the 3-5 years there are regular reviews on your research progress and in the final year you prepare a detailed plan of work for the successful submission of your thesis.  Throughout your PhD you will be expected to show the continued development of research ideas for publication, participation in relevant training courses and career development activities.

For the most up-to-date list of courses please visit the relevant  School Calendar page .   

You must note, however, that while care has been taken to ensure that this information is up to date and correct, a change of circumstances since publication may cause the School to change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. Note that the School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to events outside of its control, which includes but is not limited to a lack of demand for a course or programme of study, industrial action, fire, flood or other environmental or physical damage to premises.  

You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee you a place. Please note that changes to programmes and courses can sometimes occur after you have accepted your offer of a place. These changes are normally made in light of developments in the discipline or path-breaking research, or on the basis of student feedback. Changes can take the form of altered course content, teaching formats or assessment modes. Any such changes are intended to enhance the student learning experience. You should visit the School’s  Calendar ,  or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the  updated graduate course and programme information  page.

Supervision, progression and assessment

Supervision.

You do not need to have identified a supervisor prior to application. During your MRes you will be supervised by the PhD Directors of Marketing programme.

During the first two years of the programme, you will participate in Research Practicums, working in collaboration with different faculty mentors. Each research practicum will enable you to participate in research activities, understand Faculty research interests, and develop your own research skills. Your PhD supervisor will be appointed when you upgrade to PhD.

Progression and assessment

You will need to meet certain criteria to progress to each subsequent year of the programme, such as achieving certain grades in your coursework and engaging in all aspects of the programme.

Your final award will be determined by the completion of an original research thesis and a viva oral examination.

Student support and resources

We’re here to help and support you throughout your time at LSE, whether you need help with your academic studies, support with your welfare and wellbeing or simply to develop on a personal and professional level.

Whatever your query, big or small, there are a range of people you can speak to who will be happy to help.  

Department librarians   – they will be able to help you navigate the library and maximise its resources during your studies. 

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Language Centre  – the Centre specialises in offering language courses targeted to the needs of students and practitioners in the social sciences. We offer pre-course English for Academic Purposes programmes; English language support during your studies; modern language courses in nine languages; proofreading, translation and document authentication; and language learning community activities.

LSE Careers  ­ – with the help of LSE Careers, you can make the most of the opportunities that London has to offer. Whatever your career plans, LSE Careers will work with you, connecting you to opportunities and experiences from internships and volunteering to networking events and employer and alumni insights. 

LSE Library   –   founded in 1896, the British Library of Political and Economic Science is the major international library of the social sciences. It stays open late, has lots of excellent resources and is a great place to study. As an LSE student, you’ll have access to a number of other academic libraries in Greater London and nationwide. 

LSE LIFE  – this is where you should go to develop skills you’ll use as a student and beyond. The centre runs talks and workshops on skills you’ll find useful in the classroom; offers one-to-one sessions with study advisers who can help you with reading, making notes, writing, research and exam revision; and provides drop-in sessions for academic and personal support. (See ‘Teaching and assessment’). 

LSE Students’ Union (LSESU)  – they offer academic, personal and financial advice and funding.  

PhD Academy   – this is available for PhD students, wherever they are, to take part in interdisciplinary events and other professional development activities and access all the services related to their registration. 

Sardinia House Dental Practice   – this   offers discounted private dental services to LSE students.  

St Philips Medical Centre  – based in Pethwick-Lawrence House, the Centre provides NHS Primary Care services to registered patients.

Student Services Centre  – our staff here can answer general queries and can point you in the direction of other LSE services.  

Student advisers   – we have a  Deputy Head of Student Services (Advice and Policy)  and an  Adviser to Women Students  who can help with academic and pastoral matters.

Student life

As a student at LSE you’ll be based at our central London campus. Find out what our campus and London have to offer you on academic, social and career perspective. 

Student societies and activities

Your time at LSE is not just about studying, there are plenty of ways to get involved in  extracurricular activities . From joining one of over 200 societies, or starting your own society, to volunteering for a local charity, or attending a public lecture by a world-leading figure, there is a lot to choose from. 

The campus 

LSE is based on one  campus  in the centre of London. Despite the busy feel of the surrounding area, many of the streets around campus are pedestrianised, meaning the campus feels like a real community. 

Life in London 

London is an exciting, vibrant and colourful city. It's also an academic city, with more than 400,000 university students. Whatever your interests or appetite you will find something to suit your palate and pocket in this truly international capital. Make the most of career opportunities and social activities, theatre, museums, music and more. 

Want to find out more? Read why we think  London is a fantastic student city , find out about  key sights, places and experiences for new Londoners . Don't fear, London doesn't have to be super expensive: hear about  London on a budget . 

Students who successfully complete the programme often embark on an academic career.

• The placements and careers of previous Department of Management PhD students

The Department aims to give all qualified doctoral students the opportunity to teach. Developing teaching skills and experience is an important component of the students' career development and prepare you for future academic roles. To make this experience as valuable as possible we draw on the support from the LSE's Teaching and Learning Centre.

Support for your career

Throughout the programme, you are expected to participate in Marketing Faculty Research Group research workshops, enabling you to grow familiar with the process of presenting and discussing academic papers with experienced faculty, and provide opportunities for networking. Funding is also available for you to attend and present papers at academic conferences.

LSE Careers has a team dedicated to PhD students offering a wide range of resources and advice. You will receive regular updates on career events and workshops offered by LSE Careers and the LSE’s PhD Academy. Research based employment opportunities are communicated to students in our newsletters and email updates.

Programme enquiries

Faculty members are unable to comment on your eligibility without viewing your full application file first. However, if you have any questions regarding the programme please contact the Department of Management PhD Office at  [email protected] . 

Admissions enquiries

With questions related to the admissions process, please contact the LSE Graduate Admissions team via their  getting in touch page .

Find out more about LSE

Discover more about being an LSE student - meet us in a city near you, visit our campus or experience LSE from home. 

Experience LSE from home

Webinars, videos, student blogs and student video diaries will help you gain an insight into what it's like to study at LSE for those that aren't able to make it to our campus.  Experience LSE from home . 

Come on a guided campus tour, attend an undergraduate open day, drop into our office or go on a self-guided tour.  Find out about opportunities to visit LSE . 

LSE visits you

Student Marketing, Recruitment and Study Abroad travels throughout the UK and around the world to meet with prospective students. We visit schools, attend education fairs and also hold Destination LSE events: pre-departure events for offer holders.  Find details on LSE's upcoming visits . 

Learn more about our research

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Related Programmes

Mphil/phd in management - information systems and innovation.

Code(s) G5ZC

MRes/PhD in Management - Employment Relations and Human Resources

Code(s) N2Z1

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Plymouth Business School

Phd marketing.

Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top level marketing research. Supervised by scholars renowned in their fields, you’ll explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.

Our research specialisms include...

6 Consumer behaviour

6 Digital marketing

6 Social media

6 Sustainability

6 Marketing communications

Course details

Programme overview.

• This full time or part time doctoral programme is suitable for people who have a particular research question or topic in mind, and wish to explore this through independent study in order to produce an original contribution to the subject. If you aspire to a research career this is the most appropriate research degree to undertake. You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies.  You will be expected to fully engage with skills development and training and to present your research in a range of scholarly contexts. Your PhD will be assessed via submission of a written thesis (up to 80,000 words) and a viva voce (an oral examination). For full details of what doing a PhD entails at the University of Plymouth, please visit our postgraduate research degrees page.  

Entry requirements

Fees, costs and funding, how to apply.

• ) Apply online
• / Contact us
• ; Info for applicants
• 6 Studentships

The Doctoral College is able to answer any questions you may have about applying for or undertaking a postgraduate research degree at the University of Plymouth: [email protected] or +44 1752 587640 .  

Meet our experts

Lecturer in Marketing (Education)

Dr Christopher Agyapong Siaw

Lecturer in marketing.

Dr Hanne Knight

Dr Dulekha Kasturiratne

Associate professor in marketing.

Dr John White

Associate professor (senior lecturer).

Andrew Morton

Funding for postgraduate research students.

Fitzroy Building

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• PhD & research …
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The Marketing P…

The Marketing PhD pathway

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Marketing is the study of how organisations interact with customers (and vice versa). As such, it focuses on how organisations create value for customers and capture value from customers in return.

The academic discipline of Marketing is divided into 3 broad areas or sub-fields:

• marketing strategy
• marketing modelling
• consumer behaviour

In the Marketing group you’ll find scholars from each of these sub-fields.

Professor Jaideep Prabhu talks about the Marketing pathway.

Hi, I’m Jaideep Prabhu, and I’m a professor of marketing, here at Cambridge Judge Business School. I also head the Marketing group here in the School. I’m here to tell you a few things about what you need to know if you’re interested in doing a PhD and pursuing a career as a marketing academic.

So what is marketing all about? Marketing is really about the relationship between organisations and external stakeholders, particularly customers. More formally, marketing is the process of creating and maintaining relationships with customers and their response to these efforts.

At Cambridge Judge, we focus on three areas, the three areas of marketing that most people around the world focus on. First is the area of consumer behaviour, which is the study really of customers in their lives or in their organisations and how they respond to marketing efforts. Typically, people who study customer behaviour tend to use psychology as a theory and experimental lab studies as a way to test these theories.

The second area that we focus on is the area of mathematical modelling, of how firms compete with each other in trying to attract the custom of buyers. This approach is typically influenced by economics. It uses techniques, such as game theory, and often has an empirical component, as well, which uses either experimental data, or naturally occurring data, such as data that’s acquired through stores, through loyalty cards, on how customers respond to price discounts, or positioning of products on the shelf spaces of stores, or advertising inserts in newspapers.

So that’s the second area of focus. A third area is called marketing strategy, and tends to focus more on the decision making of managers within firms vis-a-vis markets and customers. This approach tends to be influenced both by behavioural fields such as psychology, as well as economics and some more organisational series. This area tends to use data that’s generated through surveys or naturally occurring data on panels of firms and their performance over time.

We are fortunate at Cambridge Judge to have people in our group who study each of these areas. So for instance, Eric Levy is very much focused on consumer behaviour and tends to use psychology and lab studies to look at issues, such as prosocial behaviour amongst consumers. For instance, why do some consumers give time versus money in their more charitable activities?

A couple of my colleagues tend to do more of the analytical work that I mentioned. Dominique Lauga and Vincent Mak tend to use mathematical techniques borrowed from economics and game theory to look at how firms compete with each other, for instance, in their advertising or innovation activities, or even how consumers make decisions– for instance, their search behaviour.

So Vincent is very interested in customer search behaviour and has mathematical models of that, which he tests using data from labs. Dominique tends to look at firm competition using game theory. Finally, Eden Yin and myself focus more on marketing strategy and the behaviour of firms in their marketing activities, particularly their innovation activities. So both Eden and I are very interested in how firms around the world make innovation decisions, how they develop new products, and how this affects their performance.

If you were to come to Cambridge Judge to do an MPhil and a PhD, you would decide which of these areas to focus on, and who you would want to work on. And that, of course, would set the pattern for the rest of your academic career. Something that really differentiates our approach within Cambridge is to work quite closely, as far as possible, with organisations.

In marketing, particularly those of us who study marketing strategy and firms behaviour, this is a very fruitful approach. So for instance, in my own research, I tend to work with organisations that use marketing strategies to reach customers, whether in the for-profit or not-for-profit sector. And through this deep engagement with organisations, we hope not only to do more interesting research, but also to be able to influence the world of practise and improve our teaching.

So with those words, I would encourage you, if you are interested in any of these areas, to apply and to get in touch with us. And we’d be happy to speak to you and potentially work with you down the road. Thank you.

View video with transcript

The pathway

To start on the Marketing pathway you must take one of the following 9-month masters programmes:

Essential reading

Download detailed information about the 9-month + 4-year programme structure and content.

• Research areas What we expect from you What you can expect from us PhD supervisors
• What we expect from you Research areas What you can expect from us PhD supervisors
• What you can expect from us Research areas What we expect from you PhD supervisors
• PhD supervisors Research areas What we expect from you What you can expect from us

Research areas

You will find that the context for study within the Marketing pathway at Cambridge Judge Business School is broad and can be divided into three main sub-fields: marketing strategy, marketing modelling, and consumer behaviour.  

Our group members publish in leading international journals in areas such as marketing and innovation in emerging markets, experimental economics, econometrics, game theory and industrial organisation, innovation, unstructured and big data, and behavioural decision making.

Marketing strategy

• Study of a firm’s interactions with its customers (and other external stakeholders) from the perspective of the firm’s managers.
• Quantitative analysis of empirical data is used to address questions that link a firm’s performance with its actions and those of its managers vis-à-vis external stakeholders.

Scholars in this sub-field:

Ahmed Khwaja

• Jaideep Prabhu

Marketing modelling

• Economic analysis of the interactions between firms and consumers.
• Use of analytical modelling with a game theory approach, the econometric analysis of empirical data and experimental economics methods to address research questions.

Dominique Lauga

Consumer behaviour.

• The psychology of how consumers think, feel and reason as well as choose between different. marketplace alternatives.
• Researchers draw heavily upon the theories and methodologies of experimental psychology and experimental social psychology in particular.

Vincent Mak

Examples of current research.

The context for study within the Marketing pathway is broad. To give you more of a taste, the phenomena and research questions currently being investigated by our faculty and PhD students include:

• the marketing practices of micro-entrepreneurs in low-income economies
• the extent to which consumers are able to wait strategically for future price markdowns and how this is affected by product scarcity
• how moral identity impact preferences for donating time vs money to charity.

What we expect from you

You will need to have a first class bachelors degree or equivalent. In some cases you will need to have a masters degree from a highly regarded university and to have performed within the top 5% of your class. Many applicants have first degrees in economics, mathematics, psychology, engineering or the sciences, however we also consider applicants with a humanities degree.

You will demonstrate a high level of commitment to an academic career in a business school as well as a desire to engage with external organisations. 

You will have to provide evidence of excellent writing skills and strong evidence of quantitative ability, either through results in statistics and calculus courses at university level or through GRE results. Practical management experience is welcome but not essential.

For more details, please see the academic requirements for the:

What you can expect from us

Prepare to start your exciting academic research career at Cambridge Judge. 

• Become part of our team from the outset, you will be treated as a junior colleague rather than a student.  
• Experience an apprenticeship in the best sense as the Marketing subject group works with you and trains you to become an independent researcher with an exciting research programme. 
• Produce a portfolio of academic papers that will help you succeed in the job market and gain a junior faculty position following your PhD. 
• Work with faculty members on joint research projects for publication in leading academic journals. 
• Learn from a series of courses focused on research methodology and the foundations of the discipline. 
• Take more advanced research seminars, where you will learn to critique papers and shape and position your own work as a significant contribution to the academic literature in Marketing.  
• You will develop a coherent and innovative research programme that is relevant for solving real-world problems, with the support of the Marketing subject group.  
• Your research may require you to engage with external organisations directly. This engagement will help you gain access to unique data, which in turn will help you shed new light on ongoing academic debates.  
• Alternatively, you may focus on collecting data in laboratory settings and work with student subjects. 

PhD supervisors

Your principal supervisor will be a senior academic, often a Professor or an Associate Professor, from within the Marketing pathway. You will benefit from their guidance and counsel throughout the programme, and beyond: in helping you to succeed in the job market and in gaining a faculty position at a leading business school. Your principal supervisor will take an active role in your research programme and will assemble a group of faculty (your advisory committee) who will co-author papers with you. 

Take a look at the faculty who may serve as your principal supervisor and view their research interests: 

Professor of Marketing, Business & Public Enterprise

Read more about ahmed.

Research interests

Ahmed Khwaja researches marketing strategy; health care markets, innovation and market entry; customer and employee relationship management in service industries; pharmaceutical R&D and retail chain expansion and growth. Methodological interests include dynamic strategic games; consumer choice dynamics; asymmetric information and incomplete markets; and simulation-based econometric methods.

View Ahmed's profile

Professor of Marketing

Read more about dominique.

Dominique Lauga researches marketing modelling and behavioural economics. Research interests centre on strategic interactions between firms and consumers, with a special focus on product development, pricing, advertising and product reviews.

View Dominique's profile

Associate Professor in Marketing

Not available to take incoming phd students in october 2024., read more about shasha.

Shashu Lu researches marketing modelling and customer analysis using unstructured data (e.g. images, videos). Her research combines machine learning and computer vision techniques with marketing models to improve business practice in the digital age. Research interests include: artificial empathy, digital advertising, visual content and visual product design and optimisation, visual data privacy, visual-based data mining and marketing strategies. The context of her research involves a range of industries such as fashion, online dating, interior design, entertainment, and advertising.

View Shasha's profile

Professor of Marketing & Decision Sciences

Read more about vincent.

Vincent Mak researches how people and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. Research interests cover pricing, search decisions, decisions in networks and queues, decisions in competitive environments, competitive strategies, game theory, and experimental economics. He typically employs the insights and methods of experimental economics, psychology, and game theory to investigate his research questions.

View Vincent's profile

Professor Jaideep Prabhu

Jawaharlal nehru professor of indian business & enterprise, read more about jaideep.

Jaideep Prabhu researches international business, marketing, strategy and innovation. Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets.

View Jaideep's profile

Read more about Eden

Eden Yin researches innovation and new product growth in technology industries, and internationalisation strategies for firms from emerging markets.

View Eden's profile

Marketing faculty

Learn more about the faculty that teach on this pathway.

Learn more about the Marketing subject group

Learn more about the application process and deadlines

Explore fees and funding options

Contact the admissions team

Choose start date: Start date: September 2024 Duration: Five to six years Deadline: Applications are now closed Fee: Fully funded Location: London, UK

Conduct innovative research

Marketing faculty and PhD students are part of the Department of Analytics & Operations. PhD students have the opportunity to work with renowned faculty whose projects engage a range of different industries as well as qualitative and quantitative researchers from across Imperial.

Faculty members examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions, strategic marketing problems such as long-term effectiveness of digital and non-digital marketing efforts, statistical modelling and testing, modelling cross-market (spatial) dependencies for both Internet and non-Internet data. 

You may also be co-supervised by faculty in other departments in the School, depending on your research interests.  

Research and partnerships

The Business School is home to several research centres and institutes, offering a diverse range of activities that bring together academics and specialists.

Imperial Business Analytics

Bringing business-focused academics and data science specialists together for research in how business analytics, data, and artificial intelligence will change business and society. 

Gandhi Centre for Inclusive Innovation

Linking innovation and entrepreneurship in companies and institutions globally, through thought leadership, research, technology and next-generation innovation models. 

Climate Finance and Investment

Working to unlock solutions within capital markets to address the challenges posed by global climate change. 

Teaching experience

PhD students on the Graduate Teaching Assistant (GTA) scholarship will undertake 150 hours of teaching assistant duties from year three of the programme. There will be opportunities for PhD students to engage in teaching activities within the Business School’s programmes on our analytics and big data modules on programmes such as MSc Business Analytics and our MBA suite.

Doctoral theses in Marketing

Meet your faculty.

Our PhD programme fosters close collaboration between leading Marketing faculty and doctoral students, developing their research interests and providing continuous support and guidance throughout the programme.  

James Eteen

Eduardo B. Andrade

Andreas Eisingerich

Rajesh Bhargave

Sven Mikolon

Explore more

Doctoral programme.

Study your doctoral programme at a global top 10 university offering world-class faculty, leadership coaching, global business experience, industry connections, specialist careers support and an exciting London location. 

Request a brochure

Downloading a brochure is a great way to find out more about our programmes and discover which is right for you. 

Stay up to date

Keep up to date about news, events, and application deadlines for the Doctoral programme by joining our mailing list. 

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Qualification, university name, phd degrees in marketing.

24 degrees at 23 universities in the UK.

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• PhD Marketing
• PhD Digital Marketing
• PhD E-Commerce
• PhD E-Marketing
• PhD Marketing and PR
• PhD Public Relations
• PhD Retailing

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PhD/ MPhil Marketing

University of strathclyde.

• 3 years Full time degree: £4,712 per year (UK)

Accounting, Banking, Economics, Finance, Management Studies and Marketing Phd

Bangor university.

• 5 years Part time degree: £2,356 per year (UK)

Marketing PhD

Oxford brookes university.

• 4 years Part time degree: £2,356 per year (UK)

Strategic and Digital Marketing PhD

University of gloucestershire.

• 4 years Full time degree: £5,100 per year (UK)
• 6 years Part time degree: £3,400 per year (UK)

University of Hull

Management phd, mphil - marketing, innovation, strategy and operations, university of leicester.

• 6 years Distance without attendance degree: £3,942 per year (UK)
• 3 years Full time degree: £4,786 per year (UK)
• 6 years Part time degree: £2,393 per year (UK)

Newcastle University

• 36 months Full time degree: £4,712 per year (UK)
• 72 months Part time degree: £2,356 per year (UK)

University of Plymouth

• 3 years Full time degree: £4,500 per year (UK)
• 4 years Part time degree: £3,030 per year (UK)
• Research Skills in the Arts, Humanities & Business- Core
• GSRMARK1 Research Marketing- Core
• GSRMARK2 Research Marketing- Core
• GSRMARK3 Research Marketing- Core
• GSRMARK4 Research Marketing- Core
• View all modules

Marketing - PhD

University of kent, management, marketing and people phd, london south bank university.

• 6 years Distance without attendance degree: £4,820 per year (UK)
• 3 years Full time degree: £4,820 per year (UK)
• 5 years Part time degree: £2,892 per year (UK)

Marketing PhDs and MPhils

University of portsmouth.

• 6 years Part time degree: £2,356 per year (UK)

PhD in Marketing (Research)

University of birmingham.

• 3 years Full time degree: £4,778 per year (UK)

Heriot-Watt University

• 3 years Full time degree

Marketing PhDs and MPhils (Distance Learning)

• 6 years Distance without attendance degree: £2,356 per year (UK)

Lancaster University

• Induction Workshop which includes Ethics and Plagiarism training and assessment
• Foundations of Management Research
• Central Themes in Management
• Research Skills – Data Collection & Analysis
• Delivering Impactful Research

University of Lincoln

• 2 years Full time degree: £2,415 per year (UK)
• 3 years Part time degree: £4,830 per year (UK)

PhD/MPhil Fashion Management and Marketing

University of manchester, marketing and strategy phd, cardiff university, phd management (marketing and reputation), university of reading, mres/phd in management - marketing, london school of economics and political science, university of london.

• 5 years Full time degree: £4,829 per year (UK)
• A Social Sciences Perspective of Academic Research in Management
• Statistical Inference: Principles, Methods and Computation
• Econometrics
• Marketing I: Consumer Behaviour and Quantitative Modelling
• Microeconomics 1

1-20 of 24 courses

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• Distance learning PhD
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Universities:.

• Imperial College Business School
• Henley Business School
• Abertay University
• Newcastle University London

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PhD Marketing

Course Enquiries

+44 131 451 8250

[email protected]

The main mission of our Marketing subject research group is to advance and disseminate knowledge in the important field of marketing. Our approach is interdisciplinary since the marketing discipline draws on knowledge from many other fields (e.g. psychology, sociology, anthropology). Our group works with PhD scholars in the following areas: cultural heritage and tourism, sustainable consumption, consumer research and consumer psychology, digital marketing, and financial services marketing. This list is not exhaustive, however, and we would encourage students with excellent records of achievement (particularly self-funded) to contact us. 

We are proud of our record in graduating PhD scholars who have contributed to important debates by producing research of a high international standard. Being part of a diverse School of Social Science gives our scholars access to supervision by experts in core marketing disciplines such as Psychology, Economics and Cultural Studies. This further enhances the quality of our scholars’ research and academic skills. As part of a University with campuses in Scotland, United Arab Emirates and Malaysia, we can also offer international opportunities, further enriching our scholars’ career prospects. 

Programme duration

Normally 3 years.

Entry requirements

• Fees and funding

Marketing Group research project 1

Considering the international response to climate change, consumer research is required upon which to base adaptation strategies, in addition to those aiming for mitigation.  This PhD will focus on consumption moderation by examining domain-specific processes used to adjust the utility gained from consumption (anticipated, experienced and remembered).  This work will contribute to sustainability, obesity and memory research.

Potential supervisors: 

• Michaela Dewar

Marketing Group research project 2

There is a growing concern that online game gambling present significant potential harm for some individuals and society. This study explores consumers’ online gaming addiction and influence of potential mediating and contextual factors on their post consumption by employing marketing and psychological theories (e.g., attributional and guilt) in leisure industry.

Potential supervisors:

• Babak Taheri

Marketing Group research project 3

First Scottish University Credit Union (First Scottish) is about to receive regulatory approval to offer services to students and graduates.  This PhD will utilise emergent Transformative Service (TS) Marketing Theory to explore to this context. It will evaluate how provision of financial services through First Scottish might improve individual and societal well-being, and will engage with ongoing policy initiatives to widen access and improve retention within Scottish HEIs.

• Kathryn Waite
• Robbie Mochrie

Marketing Group research project 4

The existing literature on the measurement and management of quality in B2C (and to a large extent in B2B) predominantly on the dyadic relationship between buyer and seller (or buyer/seller and intermediary). With increasing emphasis being placed on the use of social media to facilitate relationship development and maintenance and the emergence of the concept of Social CRM, more research is needed to understand how the wider network of relationships within which focal dyads are embedded (including networks of influencers) affect the measurement and management of relational quality.

• Paul Hopkinson

Academic degree

To apply to study a PhD in Marketing, please select ' PhD Management ' in the application form's drop-down menu.

All applications will be reviewed within the relevant department with a shortlisting decision made based on qualifications, the research proposal and the availability of a supervisory team.  Shortlisted applicants must have the equivalent of a 1st class honours undergraduate degree, or a Masters degree with an average mark of 65% or higher and a dissertation mark of 65% or higher.  Applicants who are unsure if their qualifications meet the minimum criteria should contact [email protected] .  Please note that possession of the minimum qualifications does not guarantee shortlisting for interview.

English Language requirements

If you have not already studied a degree programme that was taught and examined in the medium of English we require evidence of language proficiency. For IELTS: the minimum overall IELTS score is 6.5 with no score lower than 6.0 in Reading, Writing, Speaking and Listening.  

Further information can be found on the UK Government's Knowledge of English web pages.

Research proposal

The research proposal should contain as much as possible of the following:

• an introduction or outline of the proposed topic;
• a statement of objectives and/or specific research questions;
• a summary of some of the relevant literature which supports the research objective(s);
• an indication of the intended research methodology;
• an indication of the theoretical structure and/or conceptual outline;
• a provisional timetable of the major phases of the research process;
• results expected from the research e.g. practical value of the research or possible contributions to knowledge or policy or methodology.

At this stage we are not looking for a definitive document but merely an indication that you have thought through most of the above issues. Please note that work submitted may be subject to screening via plagiarism software.

If you have references available these should be submitted with your application.  If they are not currently available please ensure that you provide the names and contact details, including email addresses, of two academic referees on the application form.

Candidates may also submit a Curriculum Vitae.

Queries may be directed to [email protected]

• Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your course. Find out more about tuition fees .
• Overseas includes applications from European Union countries who do not hold Pre-Settled or Settled status in the UK. Read more about the application process for EU nationals .

Additional fees information

Self-funded.

We welcome self-funded PhD research candidates from around the world. The majority of academic supervisors are open to applications from self-funding students and potential candidates should match their application to the research expertise and interests of the Business Management department. If you are interested in research areas that are not advertised here then please look at our research web pages and contact staff working in your area of interest. We also welcome good quality self-funded research projects from industry. For self-funded research from industry, we may be able to cover a percentage of the fee via a scholarship. Queries may be directed to Dr. Babak Taheri [email protected]

Scholarships and bursaries

We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.

View our full range of research scholarships .

Additional scholarship information

The Business Management Department offers a number of scholarships every year. These opportunities are advertised on our Postgraduate Research Scholarships page the period from January to April.

Shortlisted candidates are then interviewed, and those awarded the scholarships would normally start in September or early October.

As a PhD candidate you will have the opportunity to pursue original research and make a significant contribution to your chosen field.

Why choose a PhD at the University of Edinburgh Business School?

Listen to staff and students at the Business School discuss the doctoral programme

Our doctoral programmes

As part of a world-renowned University, triple accredited ( AMBA , AACSB , and EQUIS ) and ranked 5 th in the UK for research power ( Times Higher Education , 2022) within Business and Management, our Business School provides a highly dynamic and supportive research environment for our large and diverse graduate community.

Our world-class research programmes offer:

• Supervision from acclaimed academic faculty within a wider range of subject areas
• Courses designed to expand your knowledge base and develop your research strategies
• Dedicated, modern facilities with state-of-the-art databases and specialist resources
• A peer network of students and inspiring alumni from across the globe
• A vibrant research environment with regular seminars, masterclasses, and events allowing you to connect and learn from experts across the business world

PhD with Integrated Study in Accounting

Research an accounting topic such as the applications of accounting in society, or historical methods and strategies used by those practising in the profession.

PhD in Business Economics

Research a business economics topic by using quantitative methodologies and modelling techniques to solve problems relating to economics or finance.

PhD with Integrated Study in Finance

Research a financial topic such as behavioural finance, corporate finance and governance, or aspects affecting financial markets and institutions.

PhD in Financial Technology

Undertake a fully funded research opportunity in collaboration with one of our leading industry partners.

PhD with Integrated Study in Management

Research full time, or maintain your current role while studying part-time with our Professional Pathway option.

PhD in Management Science & Analytics

Research a management science and analytics topic. This highly analytical programme, integrates management science, decision analysis, business modelling, and data analytics.

PhD entry requirements

Learn more about the entry requirements for our PhD programmes.

Scholarships and funding

Discover scholarships and funded projects available for new students beginning their PhD programme.

Find a supervisor and subject group

Review staff profiles as prospective supervisors for research and browse our academic subject groups.

Our researchers

More than 130 student researchers from around the world are currently enrolled in our research programmes.

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Marketing and Strategy

Marketing and Strategy is a research area within which you can focus your studies as part of our Business Studies PhD programme.

• Career prospects
• Fees and funding

The Marketing and Strategy Section at Cardiff Business School undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels. The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

Distinctive features

• The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

Administrative contact(s)

Phd programme office, cardiff business school.

Administrative contact

• Email [email protected]

We offer a full range of expertise, but the following areas are of particular strength:

• International marketing
• Strategic marketing
• Consumer behaviour analysis (marketing)
• Services marketing
• Strategic management systems.

Further areas of expertise include:

• Consumer behaviour
• Business to Business
• Relationship marketing
• Creativity and product innovation management
• Entrepreneurship
• Digital media marketing
• Ethics, corporate social responsibility and sustainability
• International and cross-cultural marketing
• Marketing communications
• Retailing and service marketing.

Supervisors

A list of academic staff that can provide supervision can be found on the Cardiff Business School website.

The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.

You can search our studentships or find out more about funding.

Tuition fees

Students from the uk.

Get the latest information on postgraduate fees.

Students from the EU, EEA and Switzerland

Students from the rest of the world (international), programme information.

For programme structure, entry requirements and how to apply, visit the Business Studies programme.

PhD Studentships and projects

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Research opportunities

Expertise of research area brand; business; communication; consumer; international marketing; marketing; public relations; relationships; strategy

Our supportive research environment and range of collaborative projects and activities serve to elevate members&#039; research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field. <br /> <br /> We specialise in Global and Strategic Marketing and Consumer Behaviour, Branding and Communications.

<h5><strong>Research proposals</strong></h5> <p>The Marketing Department within Leeds University Business School is interested in receiving proposals in the following areas of research:</p> <p>&nbsp;&ndash; Consumer buying behavior<br /> &nbsp;&ndash;&nbsp;Analysis of consumer heterogeneous preferences and discrete choice analysis<br /> &nbsp;&ndash;&nbsp;Retailing and store choice analysis<br /> &nbsp;&ndash;&nbsp;Branding and brand equity<br /> &nbsp;&ndash;&nbsp;Formulating and implementing sustainability marketing strategies: Bridging the gap<br /> &nbsp;&ndash;&nbsp;Marketing strategy making<br /> &nbsp;&ndash;&nbsp;Emergent marketing strategy and decision making in marketing organizations<br /> &nbsp;&ndash;&nbsp;Corporate responsibility and sustainability<br /> &nbsp;&ndash;&nbsp;Green marketing and advertising<br /> &nbsp;&ndash;&nbsp;Business ethics<br /> &nbsp;&ndash;&nbsp;International marketing<br /> &nbsp;&ndash;&nbsp;Cross cultural buyer-seller relationships<br /> &nbsp;&ndash;&nbsp;Export marketing strategy and performance<br /> &nbsp;&ndash;&nbsp;Sustainable strategies of multinational corporations<br /> &nbsp;&ndash;&nbsp;Standardisation/adaptation of international service offerings<br /> &nbsp;&ndash;&nbsp;International marketing process standardisation/adaptation</p> <h4>Department and research centre further reading:</h4> <p><a href="https://business.leeds.ac.uk/departments-marketing">Leeds University Business School Marketing Department</a></p> <p><a href="https://business.leeds.ac.uk/research-and-innovation/research-centres/glosmarc/">Global and Strategic Marketing Research Centre</a>&nbsp;(GLOSMARC)</p> <p><a href="https://www.cdrc.ac.uk/">Consumer Data Research Centre</a>&nbsp;(CDRC)</p>

<p>Formal applications for research degree study should be made&nbsp;<a href="https://business.leeds.ac.uk/research-degrees-apply/doc/apply-4">online</a>. Please state clearly the department and research centre you are interested in on the&nbsp;<a href="https://business.leeds.ac.uk/research-degrees-apply/doc/locate-research">locating your research</a>&nbsp;form.</p> <p>If English is not your first language, you must provide evidence that you meet the Leeds University Business School minimum&nbsp;<a href="http://business.leeds.ac.uk/research-degrees-apply/doc/entry-requirements-4">English language requirements</a>.</p> <p><em>As an international research-intensive university, we welcome students from all walks of life and from across the world. We foster an inclusive environment where all can flourish and prosper, and we are proud of our strong commitment to student education. Across all Faculties we are dedicated to diversifying our community and we welcome the unique contributions that individuals can bring, and particularly encourage applications from, but not limited to Black, Asian, people who belong to a minority ethnic community, people who identify as LGBT+ and people with disabilities. Applicants will always be selected based on merit and ability.</em></p>

<p>For further information please contact the Graduate School Office<br /> e:&nbsp;<a href="mailto:[email protected]">[email protected]</a>, t: +44 (0)113 343 4596.</p>

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Marketing PhD students

Meet our postgraduate doctoral students. Find out how their research contributes to the development of theories, methodologies, and practical applications in the field of Marketing.

• Newcastle University
• Newcastle University Business School

Our students

Abdullah Al Mamun

Abdullah's subject area is Marketing, Operation & Systems (Entrepreneurship and Sustainability). Abdullah's PhD project title is 'Sustainable Entrepreneurship in Developing Context: A Problem-Solving Approach by Indigenous Entrepreneurs'. Read more about Abdullah's research.

Mohamed Al-Shafei

Mohamed's subject area is Marketing. Mohamed's PhD project title is 'Investigating the Effectiveness of Artificial Intelligence for Social Media Marketing of Luxury Brands'. Read more about Mohamed's research.

Haiyan Chen

Haiyan's subject area is Marketing. Haiyan's PhD project title is 'An investigation of the unintended negative consequences to consumers’ well-being resulting from the use of transformative : The case of health and fitness apps'. Read more about Haiyan's research.

Sofia Christidi

Sofia's subject area is Marketing. Sofia's PhD project title is 'Disruption and consumer self-transformation in the context of an enduring economic crisis'. Read more about Sofia's research.

Meltem's subject area is Marketing, Operations and Systems; Consumer Behaviour. Meltem's PhD project title is The Temporalities of Food Wellbeing. Read more about Meltem's research.

Sherly C Lie

Sherly's subject area is Marketing. Sherly's PhD project title is 'F is for Femvertising: The current state and future of women's empowerment in advertising'. Read more about Sherly's research.

Rui's subject area is Marketing. Rui's PhD project title is 'Unpacking how technologies reshape social media marketing: Three studies'. Read more about Rui's research.

Sammie Duong Nguyen

Sammie's subject area is Marketing. Sammie's PhD project title is 'Consumer Acculturation in Multicultural Marketplaces'. Read more about Sammie's research.

Nuzhat Nuery

Nuzhat's subject area is Marketing. Nuzhat's PhD project title is 'The Antecedents and Consequences of Social Media Engagement with a Sustainability Advertisement'. Read more about Nuzhats research.

Austin Okeke

Austin's subject area is Operations Research. Austin's PhD project title is 'The influence of institutional pressures on sustainability emphasis and SCM practices in the Nigerian oil and gas industry'. Read more about Austin's research.

Lisa's subject area is Marketing. Lisa's PhD project title is 'Does socially inclusive advertising relieve the sense of exclusion or promote hedonistic consumption among stigmatised minorities?'. Read more about Lisa's research.

Haoyu's subject area is PhD Management. Haoyu's PhD project title is 'How government carbon tax scheme affects the liner shipping carrier's cooperation in supply chain management?'. Read more about Haoyu's research.

Our research

The Marketing subject group  produces world-leading research.

View our Marketing research page to find information on:

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MPhil in Strategy, Marketing and Operations

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Course closed:

Strategy, Marketing and Operations is no longer accepting new applications.

The MPhil in Strategy, Marketing and Operations (SMO) is an intensive nine-month programme that prepares you for continuation to the Cambridge Judge Business School (CJBS) PhD in the fields of strategic management, marketing, operations and technology management, or organisational behaviour.

The educational aims of the programme are to prepare students for doctoral work in the fields of strategic management, marketing, operations and technology management, or organisational behaviour at CJBS. The programme is an integral part of the CJBS PhD programme for these fields, by:

• providing teaching in research methodology, in particular in econometrics and mathematical modelling;
• providing teaching in foundational subjects, such as economics; and
• providing research seminars in which students will learn about the current debates in their field of specialisation, and about the canonical literature that underpins these debates;
• providing guidance on the structuring, writing and critiquing of academic research papers;
• giving students the opportunity to experience research first-hand, either through an individual research project or a dissertation.

Learning Outcomes

By the end of the course students should have:

• critique research papers on the basis of content and methodology;
• develop and defend a research proposal for their subsequent PhD year, including a clearly articulated research question, its positioning in the literature, and appropriate research methodology:
• acquired or consolidated foundational knowledge and methodological skills necessary for research in their chosen field of specialisation;
• demonstrated an ability to critique research papers; and
• presented their own ideas in a public forum and learned to contribute constructively within an international environment.

Students may apply to continue to the PhD, but success is subject to satisfactory performance at the admissions interview in the Lent Term 2024, and achieving a minimum average grade of at least 70 per cent on the MPhil in Strategy, Marketing and Operations. Students are required to also achieve at least 70 per cent in their dissertation (if not replaced by additional modules). 

The Postgraduate Virtual Open Day usually takes place at the end of October. It’s a great opportunity to ask questions to admissions staff and academics, explore the Colleges virtually, and to find out more about courses, the application process and funding opportunities. Visit the  Postgraduate Open Day  page for more details.

See further the  Postgraduate Admissions Events  pages for other events relating to Postgraduate study, including study fairs, visits and international events.

Cambridge Judge Business School also hosts Experience Days throughout the year. Please see Cambridge Judge Business School wide-events page for further information.

Key Information

9 months full-time, study mode : taught, master of philosophy, judge business school, course - related enquiries, application - related enquiries, course on department website, dates and deadlines:, michaelmas 2024 (closed).

Some courses can close early. See the Deadlines page for guidance on when to apply.

Funding Deadlines

These deadlines apply to applications for courses starting in Michaelmas 2024, Lent 2025 and Easter 2025.

Similar Courses

• Management Studies PhD
• MSt in Entrepreneurship MSt
• Industrial Systems, Manufacture, and Management MPhil

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