entertainment promotions company business plan

Business Plan for Investors

• Bank/SBA Business Plan
• Operational/Strategic Planning Services
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB-1 Business Plan
• EB-2 NIW Business Plan
• EB-5 Business Plan
• Innovator Founder Visa Business Plan
• Start-Up Visa Business Plan
• Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Plan
• Landlord business plan
• Nonprofit Start-Up Business Plan
• USDA Business Plan
• Cannabis business plan
• Ecommerce business plan
• Online boutique business plan
• Mobile application business plan
• Daycare business plan
• Restaurant business plan
• Food delivery business plan
• Real estate business plan
• Business Continuity Plan
• Pitch Deck Consulting Services
• Financial Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Entertainment Industry Business Plan Sample

JUL.12, 2016

Sample Business Plan for Entertainment Industry

Starting up a media and entertainment industry business doesn’t only mean to start the production house for producing a variety of different items to simply earn the capital, but it requires a concentrated plan that can lead to the fulfillment of your vision. You must know that you are not just starting an entertainment industry business plan but a center that would provide professional services and a showbiz business. Here your business skills and performance decides your success.

You can take help from consulting services or agencies as they will guide you how to start and promote your entertainment industry business plan in media and entertainment industry. Consult magazines and internet to learn about the recent trends in the production and business. Information related to laws and taxes is another significant aspect that you should know before starting the production business. A sound knowledge and effective planning would help you to start a new business and grow it efficiently.

In the entertainment industry, media production is not the production of a single product. Entertainment and media is a very vast field and the productions options available are variable. You should select one or more productions like promotional products, educational television, news, dramas, films documentaries, music, etc. that you would like to work on before starting any entertainment or media entertainment business plan. You would then write a separate media production business plan for each intended production. Generally, your media entertainment industry business plan should include the answers of following questions:

• What is the purpose or the goal of the production and objective of your entertainment industry business?
• Which is your intended audience or your production will be watched or listened to by whom?
• Is the production related to electronic or print media?
• Does the production include correspondence with other production or media production business plan ?
• Is the content is new, or the production will reproduce already existing content?
• Is the production being produced for the Internet, Cable, Satellite TV or TV?
• Do you have the script for production? If yes, describe the script for the production briefly.
• What is the total estimated time for opening and closing of production and its anticipated location?
• How will be the selection of talent done for the production?
• What are the specifications for the technical equipment and the requirements for the professional knowledge of technical crew for the new production?

Sample Entertainment and Media Entertainment Industry Business Plan

Entertainment and media production and entertainment industry business is not an easy task, but you should think the industry you would like to work like news industry, music industry, the entertainment industry or any other. Think about your budget and time and select according to that. You may start with low cost consuming business and earn more budget and then spend it on any other business. You must build contacts in the media industry and other media related business. A good relationship with other media houses would help you to grow positively. Also, set your ethical standards for your business.

Below are some sample entertainment industry business plans for Video and Film Production, TV production and Music Production. Review the following sample entertainment business plans and tailor your own entertainment industry business plan as per the sample plans described.

Sample Music Entertainment Industry Business Plan

The music recording and entertainment industry business is the cornerstone of the entertainment and media industry. Setting up a recording and production business is equally demanding as well as require money and time. Having ample knowledge about the business is important. Music Recording and production is the very tricky part of the entertainment industry because it requires heavy equipment. In the recent decade music production and recording witness a steady growth.

By setting up a music recording and production studio, you cannot only attract solo singers, bands but also large scale entertainment industry like drama industry, etc. It is important to write a good business plan for the entertainment industry before setting up the recording or production studio.

Which services will your Music Production and Recoding company provide?

Firstly, you need to finalize the services you are going to provide along with the vision of the music entertainment business.

• Vision and Mission of your Studio: Clearly, think about the vision of your music studio as it would direct you to understand the scope of your studio. Your vision must be defined in a way that you want to excel in this business and become the best choice for the media houses. Your mission must be to equip your studio with the best equipment in the world for recording and production of music to provide excellent services to the clients. Good vision and mission will enhance your morale and attitude towards success.
• What services you would provide? : Think and write clearly about the services you would like to provide in your studio e.g. song recording or production, production of either jingle, soundtracks and audio books, studio sessions, selling of musical equipment and music consultancy services. You should decide what would be the scope of your studio and then enlist the services. You may start with less but don’t compromise on the quality of your entertainment industry business.

How to write the business plan for the music entertainment business?

After the vision and services have been finalized the following should be analyzed:

• Analysis of Market Trends : Analysis of current market trends is important for developing the entertainment industry business plan. It should include current trends in the music industry and potential target clients in the media. Analysis of current trends will help you to identify the important equipment for your studio. You may enhance your services to the music artists, authors, advertising agencies, etc.

You should keep in mind about the level and competence of you competitors to excel in the media production business plan . You should take care of your employees to avoid any resignation from the professionals.

• Market Strategy : You should identify and make proper salary packages for your employees to attract them and perform their best. It is very important to understand the nature of work of each employee and set salary according to that. You can also look at the salary packages of your competitors to get an idea. Further, incentives and bonus can also improve your credibility in business. Also, consider your estimated sales projection.

It is also important to develop the pricing strategy of you music studio.  Some Music studio often charges by the hour and some of them charge a flat fee. You can develop different pricing packages for your clients.

• Advertisement Strategy: Publicity of your music recording and production studio is very important to attract the clients from the media and entertainment business. Adopting can cost effective advertisement strategy would help you to promote your studio effectively. You can place an advertisement on billboards, electronic and print media, by using social media and sponsoring a TV or radio show.
• Finance strategy for setting up a music recording and production studio: You should estimate the price of all the equipment’s needed for your studio. Look for the prices of different brands and select the ones that fulfill your requirements in the best way. List the items and prices. You should also look for the pricing of liability insurance, license, rents, gadgets, additional expenses like advertisements and promotions. Choose cost-effective ways to equip your studio without compromising on the quality of the products. You should conduct a market survey before finalizing the financial strategy. Headphones, mixing consoles, microphones, digital audio workstation, music workstation, preamps. Computers, CD duplicator, and printer, etc. are some important equipment for the studio. This business require excellent sound system for better results.

Well defined Business Structure of the Music Entertainment Company

You should understand the business structure of the studio to achieve your entertainment industry business plan. Also clearly define the responsibilities of the personnel engage in your business structure. Your entertainment industry business structure may include the following:

• A chief executive officer who would be responsible for the recruitment, selection, training of the staff, developing strategies, planning, organizing and monitoring of the activities or projects.
• A lawyer or legal secretary who would be responsible for legal documentation of your studio and more responsibilities like drawing up contacts.
• A Studio Manager who would be responsible for tracking hours of the studio session and billing client, management of recording studio and handling of other main responsible.
• Music Producer would be responsible for recording and producing of music tracks, ordering of tracks in the album.
• The recording engineer would be responsible for sound effects in the recording, mixing and adding beats, etc. and selecting good songs to earn money.
• Admin and HR officer would be responsible for administrative tasks, hiring and training of professionals, appointments of the client and last but least arrangements of travel and meetings.
• Marketing and sales executive would be responsible for the promotion of music albums, creating new business opportunities, looking for new partners and last but not least responsible for the growth of the studio.
• An accountant must be the part of your music strategy as he would be responsible for looking after you financial reports, budget, financial analysis and business conditions. He can guide you to make necessary changings in the financial policy.
• Front desk officer handles the duties assigned by the manager, receive and greets the clients, receive important documents and handles phone calls and emails on behalf of the studio.

A good business structure in important for any business. Also, focus on the work environment. A good family and collaborative work environment would help you to avoid workplace conflicts and improve the quality of production and business. You can get this by proper application of rules and regulations.

Thus, setting up a music production and recording studio needs proper well-defined paperwork. This sample entertainment industry business plan will help you in writing an effective plan that will act as a roadmap for future. An effective media production business plan is a key to your success in your business in the media industry. You can develop your entertainment industry business plan yourself or hire consultancy services. The entertainment industry is incomplete without music houses and in recent decade advancement in sound technology has opened new directions for the artists. Following the above-given sample plan will help to achieve your better results in your entertainment industry business plan.

Sample TV, Film and Video Entertainment Business Plan

Film and video production is another pillar of the television entertainment industry and a good business opportunity for the new comers. These days different TV channels have launched their private drama channels as well as making their films thus increasing chances of business.

Sample Video and Film Entertainment Business Plan

If you are thinking of starting your video entertainment business, it’s a brilliant idea to earn, but have you done all paperwork for this? Do you understand the financial and legal issues related to film production? You also need to know that selection of film and video to be produced by you will be closely linked with the growth of production house and business. Here is a sample of what you should include in your business plan for video production.

Your entertainment industry business plan should cover all the key elements that are necessary for setting up a film production house. Following key points should be included in the business plan for the Video Production:

• Non-Disclosure agreement : Confidentiality of the information is the most important thing in the media and entertainment business and should be well maintained. Confidentiality of the script of the production, film recordings, profiles of the actors working in the production, gadgets that are or will be used in the production, etc. should be well maintained. Any leakage of the important and crucial information may hamper your film success before release. Non-disclosure agreement should be done with all related parties that information related to video will be kept confidential and secret.
• Executive Summary: The executive summary should be well written in the entertainment industry business plan. It should include the brief overview of the project (Name, script, key roles) and most importantly the capital required for the video. Capital can be both in terms of money and other physical resources like camera, recording chips, etc. Shooting details should be mentioned. Tentative dates of the film/video shooting and locations where the film/video is likely to shoot should be mentioned. It will help you to have information of your business at a glance.
• Market analysis: The most important thing is to assess the market and industry before starting your business. You should understand the current trends of the market before signing for video production. Produce what actually is demanded by the market and the audience. Select the story or script that can help you to grow as a business and production house. Also evaluate the pay ranges and select pay scale according to that to attract good faces of the industry.
• Production Plan: The media production business plan is the trickiest thing to be done in business before investment. You should estimate the production each and everything properly and try to follow this. Estimated time frame, dates of production, the release of the film/video, legal requirements, screening issues, bookings of the shooting sites and location, contracts with the concerned people should be properly written in the production time. It would save your time and money.
• Hiring of professionals for production: Setting up a production house require hiring of certain professionals like executive members, HR officers, accountants, managers, recording engineers, sound engineers, video engineers, cameraman, photographers, composers, scriptwriters and editors specifically related to video production. Professional dress designers and makeup artists are needed to be hired. The hiring of good and competent employee is the key to the growth of your production house. You must pay market competitive salary to attract good professionals. You must also have list of other professionals or resumes of other possible candidates to call if any current employee suddenly resign.
• Publicity and Advertisement for promoting the production: You must think about the promotion of your video production house and the film/video in the entertainment industry. Think of the dates of the releases of trailer and promos to publicize the. You can also use other methods of promoting movies like billboarding of promos, given tickets, publicity through live programs and media campaigns. You should also estimate the required budget for this. Advertisement in colleges, schools, and universities is also the excellent opportunity. Cost-effective advertisement strategy would help to gain more in less. You can attract the audience through Unique and creative advertisement, discount options on tickets, by arranging concerts, etc.
• Information related to the release of the information and distribution methods of the production: You must decide the issue related to the release of video/movie to the audience. You must schedule date of release and trailers or promos release of the film or video. You should decide the patterns of release like local release worldwide release and modified wide release etc. Methods of potential distribution of the films/ video like airline, VOD, DVD or theatrical should be decided. Specifically, write down the names that are actually good for your production team and best fitted for you. The release of video and promos on the special occasion like festivals, local holidays, etc. would increase the chance of success and more earning.
• Production budget of the film: Evaluating the total cost required in the film production and business is important. It would include all tax credits, rebates, return on investments for business , loss prevention strategy, distribution of profit, salary and all legal issues related to film production and business. You may hire a specialist to help you in making film budget. Other expenses may include legal. Brochures, Stationary, Rent, furniture, etc. Create a comprehensive video budget detailing each and every expense.
• Understanding the requirements of travel : Film production often requires local and outside country traveling. You must know legal and other requirements of the traveling. Passports, visas, duration to apply for a specific visa for the actors and other crew members. You must know the cost-effective reservations to the airlines, hotel, etc. to save your budget.
• Selection of the Cast: Selection of the cast for the production of the video is another major task. Sometimes a good script but wrongly selected cast would end up in a loss. You must select the cast appropriate for the roles and those who are liked and demanded by the society. You must decide how you want to pay your actors. Some actors demand payment per scene and other want per episode. Sign a proper agreement with the actors and have it as a part of movie entertainment business plan.

Thus, business related to film and video production is a difficult task. A proper business plan for video production indicating each detail can help you to avoid any many challenges. A good story to well execution demand a well paper work.  You must remember that providing entertainment to the audience is your key responsibility, so your media production business plan is key to your success.  This video production company business plan would help you to customize your plans for the future and get more customers from the media and entertainment industry.

Sample for TV entertainment business plan

TV production is a brilliant idea for the business. Small investors can easily manage to start this business. You can reach many people in a short time via TV and can also convey your thoughts to local people and also to the people living across the border. TV can communicate your message through sight, sound and motion to have an immediate impact on the audience. You can package good programs and earn millions of dollars from the show sponsors. Successful TV production is a creative work, and most of our entertainment programs are broadcasted through TV. TV production is not only the source of entertainment but also a source of information in the electronic and digital world.

These days many TV stations and channels are working in the TV business and trying to compete. They are launching many different channels on various types of content like news, sports, dramas, etc. and looking for content and production. Firstly you need to decide which TV shows you would like to produce. The production option for the TV shows are as follows:

• News related programs: You can produce exclusive content for the news TV channels. Be creative in what you are going to build and sell it and grow your business. You can start special documentary programs, interviews with the great leaders which will share positive aspects of their family. You can also give a chance to newcomers in the industry by introducing them through your production. You can share news and information of what happening across the broader and internationally. News related to fashion and sports can be produced.
• Health Related Programs: It is the most important and often neglected part of our TV industry. You can start with the production of informative programs related to different diseases such as AIDS, tuberculosis and other life-threatening and lifestyle diseases. Production of programs that help people to prevent diseases and give knowledge related to health, exercise, and fitness can also be started. It can attract a large number of audience. You can look for the advertisement of individual hospitals or pharmaceutical industries to grow your business. You can also take an initiative by taking short interviews of the health professionals. Further, the production of videos of other health related practices like herbalists, yoga, traditional health practices, etc. can also be done. You can also create a show on new health-related discoveries to attract people.
• Production of Tourism and enhancement of culture shows: Very few programs are on aired these days to promote your local culture. You may take the initiative by producing programs on historical places of your country, natural and beautiful sites of the country to attract the tourists. Further, you can promote the local culture of your country. Beautiful production may help to achieve success. The production of different culture related programs by showing different traditions, customs, and values can also prove beneficial. For this, you may to travel both locally and internationally and you may take assistance from the embassies, traveling agencies and guides.
• Production of Economics and Real Estates programs: You can attract the businessman and real estate agents through production of valuable programs on current economic conditions, forecasting of the economic situation of the country, stock exchange, etc. Production of the programs related to selling and purchasing of houses and property listings, etc. by collaborating with real estate agents, economists, etc. can also be done. This will give new directions to your business.
• Film and Drama Production: You can earn money and fame through video and drama production because it targets a large audience. A good story with good direction and production is the key to your success. Choose those film and dramas for production that their target audience wants to watch. You can also make the film, documentary and short telefilms on social issues and become a social change agent. Try to produce content out the common locations.
• Production of Fashion shows: The entertainment industry is nothing without fashion and fashion shows. Designers are focusing on both Eastern and Western fashion and also a blend of both. Fashion shows earned a lot of fame these days. Many fashion designer have started their own brands and becoming the part of big fashion industry. Many fashion shows are under production these days. You can also introduce new fashion designers and fashion magazines.  Production of programs on personality developing or makeup tutorials can also attract audience.
• Advertisements: These days many brands are looking for the production of advertisements. You can also produce novel and unique advertisements. Look for the brands and offer a good package to them and earn money.

UK Start-Up Visa Business Plan

Here is a step by step guide to writing business plan for tv entertainment:.

• The idea with concept and knowledge: Each program on aired on the TV has an idea and concept that reflects your knowledge. So start with programs of your interest, professional background, and orientation. A good idea that is consistent with your passion will help to tailor the program brilliantly.
• Think about what you want to produce: There are many types of content available for the TV production like dramas, short films, documentaries, advertisements, etc. you should have a clear idea about what your production will be based on before planning for the business.
• What would be the number of people required for the production?
• The production will go live or would be recorded?
• What type of advertising would the production require?
• Will you collaborate with the TV station or go for independent sponsors for the production?
• Estimate the budget: It is important to estimate your budget before finalizing anything. Remember that you would probably have to pay to the crew members along with the show directors and the production studio. Your contacts may help you to select a good production house in a cost effective way. A good estimated budget is key to your business growth.
• Production stage: Production stage is the main phase of recording your play/drama/video etc. You need to be very careful at this stage especially if the program is going live. Careful preparations are also necessary and might require traveling locally or internationally. You can take help from other consulting or advertising agency. Try to be perfect at this stage. It would take more than one shooting or recording of a single scene to gain a perfect production in Put your time and effort for good results.
• Editing Stage: It is the most important and crucial stage of production. It is probably the what you want your audience to see and listen out of many other programs. If your recording is of more than an hour, you probably have to cut it short to thirty minutes. In this stage you have to lay the music to mention the names of crew members and other important things.

The above Sample   business plan for TV production would help you to learn the following:

• How to earn money by becoming successful TV producer?
• How to get a partnership with the TV stations?
• How to start a successful TV career in the media and entertainment industry?

So, you can start a good business through TV production. A good production would increase your chances of getting hired by big TV stations and grow business. Think of creative and new ideas to produce TV programs related to the new idea.

Sample Promotional Products Business Plan

Business in media and entertainment industry is all about production and promotion. Both print and electronic media try to compete with each other regarding production and promotion.

How to start a Promotional Products Business?

If you have money and want to start a new business, spending in the media and entertainment industry is worth spending. This industry would broaden the chances of your success and fame. Entertainment  and media industry operates through news, documentaries, films, advertisements and marketing items. You can make capital and enhance revenue of your business through starting investing in either production or selling of the advertisement items

Promotion of any business involves

• Production of the product
• Pricing of the production
• Placement of the production
• Promotion of the production

Promotion is what how you communicate about your business to others. Promotion of the production further includes advertisements, developing and building relations along with sale of the production. It is good to work on the promotion of the production to earn more. The best ways to promote business is through the marketing items. The trend of the promotional product is growing day by day.

Billions are invested on the production of promotional products these days in America on items like T-shirts, pens, hats, etc. These products are given away along with the other main products to increase the value and business. Spending a small amount on the production of promotional items for your media production business plan will actually help to earn more. In actual, manufacturing and production of promotional products is not a big game, but to market, these promotional products are the real one. This business requires good communication, sales and marketing skills. Attracting attention through effective communication, making people recognize your brand and sticking with your brand is what you can do with the effective promotion of products. You can promote a favorable image of your production and brand and grow business. After the successful promotion of any product, you can increase your target audience and expand your products.

Ways to start promotional product business

To start your business of promotional products you should where you are exactly located and take advantage of your locality. You can enter the promotional product business for media and entertainment industry in two different ways. Here are these two options.

• Start production of inexpensive products for sale: To become the manufacturer, you need to establish a production station or shop. You can import items from other cheaper stores or establish your own manufacturing plant. You can also import items from other countries where the products are manufactured for much lesser prices. You must have a plan according to your budget to start your manufacturing factory. Do not forget to take care of your regional climate and laws. It is important to join promotional products associations to increase the chances of getting distributors. Hire sale force who will promote your products. They can be hired through online employment sites too.
• Become the product distributor and Imprinter: You can also start earning through contacting those manufacturers looking for distributors to sell their production. Look for those products you are interested and create a list of potential customers. Understand your client needs first and then select the promotional products.

Sample Business Plan for Promotional Products

The right entertainment industry business plan will be a guideline for you to follow through each step of your business. The right plan is essential for making the business success. Here is a sample entertainment industry business plan for promotional products:

• Firstly write down the executive summary of your promotional company. Introduce your company. Decide and write products to be promoted. To increase the value of their main business entertainment, many companies hold various products for promotion. Your business can supply logo imprinted items and products to distributors or work as a distributor itself. You should write a brief description of the nature of work of your production Company and products and services in detail.
• Understand the market trends. Many industries deal with the promotional products. These products can be of daily usage with imprinted logos or message or slogan.
• Write how you would expand your business. You must know that you have to compete with the larger products industry and for this, you must have to keep on adding your unique promotional products. Similar products can reduce your chance of profit.
• Decide duration of the promotion. You must decide when and how long the promotional product will be offered. You should estimate the target profits, client’s needs, and your location. You promotional production business will be dependent on the quality and on time delivery of your products. Bring originality to your business, not imitation.
• Decide how you would market your products. Successful marketing strategy is the key to your success in promotional products business. Look for those distributors with the good record. Secondly, focus on the marketing where the item is necessary to attract the client. You can also hire dealers or outsource your distribution of the products. Distributors spend a good time for your business so a proper compensation would attract more dealers. Develop a strategic alliance with your distribution.
• Define appropriate milestones. Media industry heavily depends on entertainment sector. Your business can earn more in the media but select real appropriate milestones to help you to achieve target quickly. Always keep track of your sales, starting and closing dates, etc., would help you to achieve growth on your success.
• Your entertainment industry business plan must have a management summary. The proper management of your business is key to your success. Often one business is divided into three to four areas which assist each other in product sourcing, marketing, production, and finance.

Tips for starting a Promotional Product Business

Here are a few tips for starting a promotional product business:

• Choose small size products that are easy to deliver at a low cost. You can also opt to send coupons.
• Decide whether you will offer promotional services round the year or once or twice. Make your budget plan prior.
• Choose and effective promotional strategy and reevaluate your promotional strategy.

Whether you are producing news, dramas, films, etc., you must keep in mind few general guidelines. Equipment takes the time to setup and similarly break down of equipment. You should estimate this time before going to any locations. Electronic devices need a power supply like lighting and cameras. You should keep this in your mind when going for outdoor shooting. You need to take prior permission from the government of local governing body for outdoor shooting and agreements needed to be done. You should select places without ambient noises. Site surveying is a good option as you can resolve any sight issues before production.

About OGScapital

Check out the credentials of our media production business plan consultants and read through our library of sample entertainment industry business plans. One of the main attributes that set OGSCapital apart from the crowd is that we are a team of professionals who are not only focused on making money but helping our clients succeed in establishing their businesses. When you contact us, we will carefully listen to your needs and expectations and come up with an ideal strategy on how to craft the media production business plan or improve your business operations. To meet diverse clients’ needs and maintain a high quality level, we do not use templates. Instead, we take our time and use our resources to create a customized entertainment industry business plan for each of our clients. We have excellent time management skills, so you can be sure that we will complete writing the business plan on time. You can count on OGSCapital to scale your business to greater heights by providing you with professional business consultancy and business plan writing services. Fill out the form below to get in touch with our able and trusted customer care support team.

Download entertainment industry business plan sample in pdf

OGS capital professional writers specialized also in themes such as bowling alley business plan , business plan for bouncy castle , nightclub business plans , starting paintball business , business plan for hotel and resort , roller skating rink business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

OGScapital website is not supported for your current browser. Please use:

How to Start an Entertainment Promotions Company

• Small Business
• Setting Up a New Business
• Starting a Company
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Make Money Promoting Events at Clubs or Restaurants

Ideas to promote your company at a golf tournament, the best advertising tactics for convention centers.

• Careers in Business Relations
• The Types of Marketing & Communications Budgets

Entertainment promotions companies help boost interest and ticket sales for upcoming events using strategic marketing, superior networking skills and working knowledge of the entertainment industry. Working behind-the-scenes in the entertainment industry has some pretty glamorous perks: front-of-the-line privileges, hobnobbing with “the beautiful people” and special treatment from venue staff. But make no mistake: running any kind of company takes hard work, time, skillful organization and precise planning.

Identify Your Niche

Entertainment promotions companies encompass a broad range of services, including marketing materials development and distribution, promotional prize acquisition and distribution, media coordination, ticket sales, event coordination and guest appearances. Decide whether your company will deliver a broad range of services or specialize in just a few. Scouting local competition is a good way to identify market needs. If your area already has several established companies with sterling reputations for designing promotional entertainment posters, steer toward something different.

One way to stand out from competition is to earn certification in event planning. Designations include certified “special events professional” and “certified meeting planner.”

Set Up an Office

If you’re setting up a storefront, create an inviting reception area where you can discuss promotion campaigns with potential clients. If you’re operating from home, consider selecting several local restaurants with varying price points, from casual to fine dining and establish relationships with managers to ensure impressive treatment when you meet clients to discuss business. This can establish legitimacy with important entertainment industry clients.

Line Up Your Contractors

To start up an entertainment promotions company, establish relationships with industry vendors who will help you coordinate promotions campaigns. This might include printers, event planners, caterers, limo services and other businesses. Keep contact information and relationships current – you don’t want to have to scramble for a contractor while putting together elaborate promotions campaigns.

Develop Marketing Tools

As an entertainment promoter, you’ll want to utilize all marketing resources available, including business cards, fliers, online newsletters, websites and social media. Network with local media professionals in radio, television and print media. But you’ll also want to develop some out-of-the-box marketing strategies when promoting entertainment events that make your company shine when compared with others.

If you’re new to promotions and want some experience before broaching larger entertainment events, contact local churches or civic organizations and offer to donate time promoting their upcoming events. After the successful event, ask for a testimonial that you can use to attract more business. Develop some signature marketing moves, whether it’s a citywide scavenger hunt for rock concert tickets, raffling off the chance to eat breakfast with the comedian you’re promoting or donating holiday ballet tickets to a homeless shelter housing young children.

Things You Will Need

Internet access

Fax machine

Reception area

Restaurant managers

Industry vendors

Business cards

Newsletters

Certification

Prize insurance

• Entrepreneur: How to Start an Event Planning Service
• Start Up Biz Hub: Start a Promotional Company
• Internet Based Moms: Become an Event Promoter
• Early to Rise: How to Grow an Event-Promotion Business
• Forbes: 5 Things To Consider Before Starting Your Own PR Agency
• If you’re new to promotions and want some experience before broaching larger entertainment events, contact local churches or civic organizations and offer to donate time promoting their upcoming events. After the successful event, ask for a testimonial that you can use to attract more business.
• One way to stand out from competition is to earn certification in event planning. Designations include certified “special events professional” and “certified meeting planner.”
• Some prizes used in entertainment promotion may be quite costly, so consider purchasing prize insurance to limit your liability. Prize insurance policies kick in when the unexpected occurs during promotions – for example, if four people correctly identify the right answer to your promotional quiz and you’re expected to dole out four grand prizes instead of one.

Morgan Rush is a California journalist specializing in news, business writing, fitness and travel. He's written for numerous publications at the national, state and local level, including newspapers, magazines and websites. Rush holds a Bachelor of Arts from the University of California, San Diego.

Related Articles

How to build a corporate entertainment team, tips on how to market your talent agency, how to write a ribbon cutting invitation for a business, starting a club promotion company, things to do at a opening ceremony, what is theatrical marketing, ways to enhance a advertising agency, company objectives for marketing companies, role of a promotion agency, most popular.

• 1 How to Build a Corporate Entertainment Team
• 2 Tips on How to Market Your Talent Agency
• 3 How to Write a Ribbon Cutting Invitation for a Business
• 4 Starting a Club Promotion Company

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game New
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Finance and Business
• Business by Industry

How to Start a Promotion Company

Last Updated: February 22, 2024 Approved

This article was co-authored by Michael R. Lewis . Michael R. Lewis is a retired corporate executive, entrepreneur, and investment advisor in Texas. He has over 40 years of experience in business and finance, including as a Vice President for Blue Cross Blue Shield of Texas. He has a BBA in Industrial Management from the University of Texas at Austin. There are 8 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 15 testimonials and 91% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 196,839 times.

Promotion companies are the driving force behind many well-known brands, musicians, and actors, and many of the top firms make millions of dollars a year. If you have a knack for promotions and a strong entrepreneurial spirit, knowing how to start a promotion company could offer you a rewarding career. And though starting a promotion company doesn't require any formal training, it does require a significant knowledge of branding and marketing, as well as a sound understanding of business principles. By creating a solid foundation and working to market your promotion services, you can soon be on your way to success.

Research and Planning

• However, working with a large company is not the only path to success. You can also start with an artist or set of small events and then build your career from there.
• Working on your own places you in charge, with all of the associated risks and rewards that come from that. [1] X Research source

• You can also start in one area in which you can find work and expand from there as your career progresses.
• For example, it is relatively easier to get work producing promotional materials than as an event promoter. Once you have established yourself with effective marketing materials, you can branch out from there. [2] X Research source

• You also need to include your startup costs, services offered, and strategies utilized.
• Your strategy section might include, for example, a timeline of your preparations made before an event.
• Write in a marketing analysis section that includes your target demographic, an analysis of the industry, and an assessment of the local market for your services. [4] X Research source

Funding and Licensing

• Reduce your capital needs by looking for venues without large advance deposits, working on word-of-mouth advertising, and keeping ad spending low. [5] X Research source

• You may also be responsible for signing up to collect state sales tax and for buying insurance coverage. Check with your local branch of the Small Business Administration (SBA) for more information.

Marketing and Networking

Expert Q&A

You Might Also Like

• ↑ https://www.thebalance.com/music-industry-jobs-how-to-become-a-promoter-2460877
• ↑ http://www.startupbizhub.com/start-a-promotional-company.htm
• ↑ http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-09/Concert-Promotions-Company.html
• ↑ http://www.earlytorise.com/how-to-grow-an-event-promotion-business/
• ↑ http://www.marieclaire.com/career-advice/tips/a9840/successful-self-promotion-building-your-own-brand/
• ↑ https://www.entrepreneur.com/article/71900
• ↑ https://www.careersinmusic.com/concert-promoter/
• ↑ http://www.forbes.com/sites/theyec/2013/10/08/five-steps-to-expand-your-business-globally/2/#3cbfaf834f06

About This Article

To start a promotion company, create a business plan that outlines your investment and startup costs, services offered, client strategy, and projected income for the first 2-3 years of operation. Next, register your company, obtain a business license, and purchase the equipment you need to get started. Then, cultivate a social media presence and create a website that reflects your brand and vision. Finally, reach out to potential customers with email campaigns, flyers, posters, and magazine ads! For tips on networking, read on! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Adrian Moses

Oct 24, 2017

Did this article help you?

May 27, 2016

Akbar Rejep

Aug 28, 2018

Mar 7, 2018

Sange Simone

Jun 27, 2017

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

wikiHow Tech Help Pro:

Develop the tech skills you need for work and life

Entertainment Business Plans

Amusement park business plan.

Wasatch Family Fun Center will provide customers with a wholesome environment of amusement, entertainment, competition, year-round activities, and great food at affordable prices.

Astrology Tarot Card Business Plan

Martini Astrology and Tarot offers various oracular and alternative consulting services including Astrological and Tarot card readings.

Baseball Batting Cages Business Plan

Barney’s Bullpen will offer a central, indoor location for guests to learn and practice their baseball and softball skills.

Bar and Tavern Business Plan

Foosball Hall is a start-up Foosball table game bar.

Bowling Center Business Plan

Bowl Weevil will bring the fun of bowling back to Anytown, Kentucky, along with great food and funky shoes in a historic location.

Bowling Entertainment Center Business Plan

Kiln Creek Bowling Center is a start-up bowling alley and recreation center in Virginia.

Children's Recreation Center Business Plan

Cabin Fever is a new family recreation center aimed at the 2-5 year old age group, with soft play contained structures.

Dating Matchmaking Service Business Plan

CompuDate offers computer-based matchmaking services.

Golf Course Business Plan

Willow Park Golf Course will lease and operate a golf course and driving range, in a rapidly developing retirement community and destination vacation area.

Golf Course Training Center Business Plan

The Greek Golf Training Centers is a golf complex in Athens, Greece that will provide members an opportunity to participate in continuous golf training with expert help.

Golf Driving Range Business Plan

Emerald Driving Range will be a state-of-the-art golf practice facility, with a driving range, putting greens, chipping greens, PGA Teaching Pro and refreshment snack bar.

Inline Hockey Service Business Plan

The Skate Zone is a start-up inline skate hockey rink.

Inline Skating Products Business Plan

Pegasus Sports International is a start-up company that provides after-market products, at the fairest price, to help people incorporate inline skating into their daily lifestyles.

Karaoke Bar - Bowling Alley Business Plan

Rockin' Roll is a classic bowling alley, karaoke lounge, gaming parlor and restaurant.

Laser Tag Gaming Center Business Plan

Laser Tag is a start-up electronic game and amusement center, offering team-based, tag/capture games in an arena, as well as electronic video arcade games.

Membership Social Events Business Plan

Gastronome Gander's Gatherings, a private dining club for upscale singles, offers single men and women the opportunity to share good food and drink while engaging in interesting and intelligent conversation.

Miniature Golf Course Business Plan

Sammy's Family Entertainment Center is a family recreation center with a world-class, natural-looking miniature golf course.

Multi Sport Complex Business Plan

The Supreme Courts is a sports and fitness facility offering indoor court sports, fitness/weight training equipment, aerobics, and ancillary services.

Nightclub Business Plan

The spot will create a nightclub environment that satisfies the changing tastes and expectations of our core customers; i.e. college-age women.

Nightclub Saloon Business Plan

The Nightclub sample plan contains details that are largely a combination of several successfully funded plans for new nightclub/bar venues.

Nightclub, Dance Classes Business Plan

E3 Playhouse is a start-up combined entertainment venue offering live music, dancing, music and dance lessons in a nightclub restaurant format.

Paintball Facility Business Plan

Jungle Zone Paintball will open an indoor/outdoor paintball gaming facility and will sell and rent equipment and supplies.

Paintball Products Retail Business Plan

Harquebus Paintball is a start-up retailer offering instore and online sales of a wide variety of paintball guns, paint, masks and accessories. The store also offers equipment service and upgrades.

Recreation Center Business Plan

Play Time for Kids is a start-up family entertainment center, offering 'edutainment' focused services in a blended Play Care/Party Place venue.

Roller Skate Rink Business Plan

McKenzie Roller Rink is a state of the art facility offering recreational skating to individuals as well as catering to large and small group gatherings.

Resort Hotel Ski Lodge Business Plan

Silver Bear Lodge is a winter ski and summer vacation resort lodge.

Retail Tennis Shop Business Plan

Tennis Master Pro Shops, Inc. is a startup business operating retail tennis stores, offering tennis instruction and custom racket fittings.

Rock Climbing Gym Business Plan

Igneous Rock Gym is a start up rock climbing gym that is dedicated to creating an ultra-safe environment with properly trained staff.

Skate Park Skiing Business Plan

Skate Park NW is a new skate skiing resort located in the Oregon Cascades offering miles of groomed trails.

Sports Bar Business Plan

Take Five Sports Bar is a local sports themed bar that strives to have more televisions with more sporting events than anywhere else in the region.

Travel Agency - Upscale Business Plan

Panache Travel Group is a travel agency providing exclusive travel experiences to discerning wealthy, and corporate clients.

Travel Agency Business Plan

Adventure Excursions Unlimited provides upscale hard-adventure sport/travel arrangements and packages to wealthy clients.

Travel Tour Agency Business Plan

Sephats Tours intends to provide individual and group travel to leisure clients.

Podcast Business Plan

The CuriosityCast is a captivating and thought-provoking podcast that explores a wide range of topics, including science, history, culture, and technology. Our commitment to in-depth research, engaging storytelling, and diverse perspectives ensures a unique and enriching listening experience.

Media, dance, sports, games, and music covers just a few of the entertainment options available today. And whether it’s a tried and true establishment such as a bowling alley or a modern attraction such as VR experiences, a business plan is necessary to find success. Check out our entertainment sample plans and ensure your new business provides good times for years to come.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Business Plan For Entertainment Company

Congratulations on taking the first step in creating a business plan for entertainment company. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for entertainment company that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan will help you think about your entertainment company business like you’ve never done before. This thinking will help you clarify important elements like your long-term goals and objectives. You can then work backwards from your goals to develop strategies and marketing campaigns to help make these objectives a reality.

A business plan will also help you think about your customers in great detail. You will be able to understand their wants and needs, where they hang out, and exactly how you will target them. This clarity will enable you to focus on developing the products or services they want.

Finally, if you are seeking outside capital such as investment or a bank loan, a well-thought-out business plan will show them you are serious about your business and you have developed a clear and thorough plan of action to achieve success.

A Business Plan For Entertainment Company - The Key Parts

The executive summary, your company description, market analysis, products and services.

• Marketing Strategy
• Operational Plan
• Financial Projections

Risk Analysis

• Funding Request and Use of Funds (if applicable)
• Additional Information

An executive summary of your business plan for entertainment company is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

• Overview of the Business
• Mission Statement
• Key Objectives
• Summary of Products/Services
• Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for entertainment company inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your entertainment company business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

• Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
• Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
• Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
• Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
• Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
• Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.

Tips for writing the company description section:

• Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
• Include strong visuals and infographics.
• Avoid jargon and keep the writing style clear and concise.
• Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
• Back up this information with customer testimonials if possible.

The market analysis section of your entertainment company business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

• Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
• Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
• Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
• Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
• SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

• Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
• Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
• Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
• Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your entertainment company business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

• Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
• Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
• Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
• Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

• Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
• Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
• Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
• Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
• Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section

Key Information to Include Within the Marketing Strategy Section:

• Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
• Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
• Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
• Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
• Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
• Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

• Create a visual marketing timeline.
• Outline influencer or brand ambassador partnerships if applicable.
• Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your entertainment company business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

• Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
• Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
• Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
• Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
• Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
• Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
• Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.

How to add value to the Operation Plan section:

• Use visuals to outline organisation structures and workflows.
• Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
• Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
• Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

• Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
• Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
• Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
• Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
• Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.

How to add value to your financial projections section:

• Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
• Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
• Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
• Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

• Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
• Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
• Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
• Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
• Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

• Create a visual timeline for key milestones such as the initial investment and key payback periods.
• Outline risk mitigation plans to instil confidence.
• Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your entertainment company business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your entertainment company car rental business plan, consider including the following:

• Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
• Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
• Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
• Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

• Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
• Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
• Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for entertainment company:

• Customer Surveys and Feedback
• Letters of Support or Intent
• Legal Documents (e.g., licenses, permits)
• Resumes of Key Team Members

A Business Plan For Entertainment Company Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

Thank you! You’ll receive an email shortly.

Oops! Something went wrong while submitting the form :(

Learning ZoNe

The importance of having a concert promoter business plan

A concert promoter business plan is essential to a successful event because it covers all your bases and ensures everything is organized and accounted for, helping you move forward confidently and avoid any unfortunate surprises. It outlines the strategies, goals, and actions a concert promoter intends to take to promote and produce live music events.

These elements have become essential in today’s market, where the Live Music industry has become saturated with competitors. In fact, the compound annual growth rate (CAGR) of live music is 3% , with competitors jumping at the opportunity to make an imprint in such a consistently growing industry. 

Related: Standing Out in Crowded Live Music Venue Markets

A solid business plan ensures your event drowns out all the noise and gains the attention it deserves to stand out in a crowded market. Here are seven tips for creating a concert promoter business plan that boosts experiences, relationships, and overall success.

1. Conduct market research and define your target audience

To effectively market your upcoming event, conducting market research to gather more data on your target audience is essential. Market research is not just about identifying your target audience; it’s also about understanding how to effectively market your event to them. This includes attracting attendees through targeted marketing efforts and creating an engaging experience for them during the event with access to performers, audience participation activities, and more.

By conducting thorough research, you can uncover valuable insights about your audience’s preferences and desires, which will help you tailor your marketing efforts and event experience accordingly. So, it’s crucial to listen closely to what your audience wants and use the data you gather to create an unforgettable event that they will love.

 When conducting market research, remember to: 

• Find out how to speak their language — what terminology do they use? Are they more professional or casual? Pro Tip: Learn the language of your audience by evaluating them through social media, interviews, face-to-face interactions, and industry-leading competitors.  
• Reach them on their preferred channels . Pro Tip: Start with current data and analytics you already have access to and decide which platforms suit your audience best. From there, track and measure your efforts to optimize your channels, creative, copy and posts. 
• Understand what appeals to them. Pro Tip: This will build trust and loyalty in your audience. Music is personal, and conveying to your audience that you “get them” will have a reciprocal effect while engaging their interest.

As you get more familiar with concert promoter business planning, you will continue to expand your data and insights, updating and improving your information for more precise targeting. 

2. Make your goals S.M.A.R.T.

The best business plans will include specific and measurable goals that align with overall objectives. The more details you can add to your goals, the better positioned you and your team will be to achieve those goals. A great example of the difference between a vague goal and a SMART (Specific, Measurable, Attainable, Relevant, and Timely) goal can be seen in the following example:

Vague Goal:   ‘increasing attendee numbers’ 

SMART Goal: By the time of our event on August 30th, our attendee number will increase by 50% from where it’s at now (250 attendees) by sending out three email reminders to our subscriber lists and using paid advertising on social media. 

These detailed and well-defined goals will better position you and your team to achieve success and track progress toward your objectives. 

Related: How to Set S.M.A.R.T. Goals for the Growth of Live Music Venues

3. define your unique selling point.

A unique selling point is important in every business because it helps you, your events, and your services stand out. Consider the businesses you partner with and how you can position yourself in a way that addresses their pain points with promoters.

If you have difficulty pinpointing what makes you unique, consider starting with:

• The type of concerts you specialize in
• The target audience you know best and resonate with most
• Where you have more experience
• Where you have more knowledge
• If you have an organizational edge

4. Create your detailed budget

There are few business planning components that are more important than your budget. A detailed budget will help ensure that your resources are allocated effectively, keeping your business sustainable over time and minimizing the risk that you overspend. The right budget planning will allow you to bring your vision to life within the boundaries of your financial means.  

5. Determine your financial projections 

To secure funding from investors or lenders, it’s necessary to present a compelling case supported by your projections. Include key information, such as estimated income and expenses, a break-even analysis , and a cash flow projection , to demonstrate the viability of your business plan and the potential for success.

Financial projections are also great insight for tracking the performance of your business over time, helping to inform real-time tactics and future strategic decisions.

6. Outline your full operational & marketing plan for events

To ensure a successful event, it’s essential to develop a comprehensive plan that covers all the necessary details. This includes creating a detailed outline of your operations, such as ticket sales, logistics, and security. By doing this, you can identify potential issues early and make quick adjustments to keep things on track.

In addition to your operations plan, you’ll need to develop a robust marketing strategy that effectively promotes your event. There are many marketing tactics to choose from, but not all of them will be right for your budget and goals. Some of the most popular and effective event-promoting tactics include creating event websites, using email marketing to make announcements and send reminders, utilizing QR codes, collaborating with relevant influencers, and leveraging social media channels and features.

To determine the best marketing tactics for your event, it’s important to do your research ahead of time. Take the time to explore all of the available options, such as creating event pages and listings on various free or paid platforms and running contests. By doing so, you can identify the most effective tactics for your budget and audience, ensuring your event is a success.

In today’s increasingly digital world, you cannot afford to disregard using digital strategies in your concert promotions. However, that doesn’t mean you should ignore the power of offline strategies, like direct mail, in-person promotions, billboards, etc. Consider cost, expected attention and ROI for different online and offline strategies to help you understand which is best for your audience and business goals. 

Here are three tips you need to maximize your marketing plan results:

• Research and test your marketing channels and tactics in advance. 
• Don’t silo offline and online strategies—they work better together. For instance, a Q.R. code on direct mail can increase traffic to your event website just as well as a social media post can, with some surveys finding as many as 32% of respondents scanned the Q.R. codes they received within the first week of receiving them! 
• If you’re looking to have as little spend as possible, social media advertising can help you target your audience better, and organic social media posts on TikTok currently perform well for awareness, especially if you are able to include the artists in your posts.

7. Use technology to maximize your efficiency, organization and communication 

Nothing makes your concert promoter business plan more seamless than using a platform that can help you manage your event from beginning to end—all in one place. Disconnected tools and systems or outdated spreadsheets limit your communication and organization capabilities. In contrast, the right promoter platform streamlines and tracks every detail of your business to keep you on target and ahead of the game.

Prism offers everything you need to stay in sync with the business and come out looking like a rock star to everyone you work with. From revenue and expense tracking, calendar management, and collaboration to offer generation, ticketing, and settlements, you can manage it all with accuracy.

With Prism, you can focus on the business of music while standing out from the pack for being professional, prepared, accurate, and a great communicator—with information ready at the exact moment you need it. Learn more about Prism here .

Related Post

The Ultimate Guide to Concert Promotion and Concert Management: Strategies for Success

Concerts are back to being one of the key driving forces of live entertainment. With concert attendance steadily climbing, supply costs stabilizing, and fans supremely motivated to chase great experiences, we appear to be entering…

What Is a Music Promoter Contract and Why Do You Need One?

The best music promoters in the business have a profound impact on the bottom line of a concert. Nobody is better attuned to the audience and financial reality of a show, which is why concert…

A Report on the Concert Promotion Industry in the US

A turbulent stretch has led to a whirlwind of upside in the live music industry. With fan attendance broadly higher than before the pandemic, concerts have reasserted themselves as staples of American live entertainment. Concert…

Take back your weekend. Let Prism settle your shows.

• Business Plans Handbook
• Business Plans - Volume 09
• Concert Promotions Company Business Plan

Concert Promotions Company

BUSINESS PLAN     GOOD VIBRATIONS, INC.

145 Mueller Avenue, Suite 13 Lansing, Michigan 48901

Good Vibrations, Inc. (GVI), is a home-based concert promoting corporation. GVI's keys to success include: implementing an effective cash flow plan, communicating with our customers and clients regularly, and targeting our most ready-tobuy customers or clients first.

EXECUTIVE SUMMARY

Company summary, promotional services, market analysis summary, management summary, financial plan.

Good Vibrations, Inc. (GVI), is a home-based concert promoting corporation, located at 145 Mueller Avenue, Suite 13, Lansing, Michigan. This business plan was developed for the purpose of applying for a business loan in the amount of $19,550. The start-up costs for this business are $29,550. The owner's equity is $10,000. Projected sales for 2002 alone are $377,250 and our projected profits are over $147,000.

GVI's keys to success include: implementing an effective cash flow plan, communicating with our customers and clients regularly, and targeting our most ready-to-buy customers or clients first.

The business of concert promotions, as shown in our plan, has an excellent profitability level and growth rate. Our competitive edge along with new promotion techniques puts GVI in the forefront of promotional services. We are living in an age where more and more new talent is being introduced into the concert mainstream. Our concert promotion services will differ from the traditional concert promoters because of our added personal touch. The highlights of our business plan are shown below.

Our objectives for the business are to:

• Sell 80 percent to 90 percent of an arena's capacity per concert
• Host at least 10-20 concerts a year
• Create an ongoing relationship between GVI, the artist, and the concert attendees that will continue throughout each year

Our mission is to provide the best and most unique quality of entertainment that the music industry has to offer to our concert attendees. Also, to meet the artists' performance needs with professionalism and expertise. We will establish an excellent business relationship with each arena facility owner so that the event is profitable to all parties involved.

Effective Facets of Promotions

Always ask questions, gather information, meet people, and learn more about our market.

We must do everything we can to let all potential attendees know of an event. Many avenues must be pursued to make sure no stone is left unturned in terms of promotion.

FREQUENCY & DISTRIBUTION:

If we wait until the last six days before an event to bombard the market, it is too late. People plan their "free time" weeks and months ahead. We must give our audience plenty of advance notice.

12 Keys to Outstanding Success

Below are 12 key marketing ingredients that we will apply to make significant growth almost straight away. They are as follows:

• Understand that marketing our business provides the ultimate return on our money. Work "on" our business, not "in" it.
• Only use direct-response marketing, not "institutional."
• Communicate with our customers and clients regularly.
• Run simple low-cost, or no-cost tests on every aspect of marketing to find our biggest sales appeal.
• Target our most ready-to-buy customers or clients first.
• Create a systematic, high profit back end.
• Always reverse the risk our customers feel before they buy.
• Give our reasons why our sponsoring of events will benefit, add value, and solve problems for the client.
• Always include testimonials or endorsements in all our marketing.
• Always think in terms of the customer or client's "What's in it for me?" question.
• Implementing an effective cash flow plan.
• Achieving efficiency.

Good Vibrations, Inc., is a home-based corporation located at 145 Mueller Avenue, Suite 13, Lansing, Michigan. Our present office is small but is in a room of its own to keep our home and work lives separate. Our office will contain bookshelves, file cabinet, desk with computer, sitting chairs, a fax, a copier, and space for a small waiting area.

Company Ownership

Good Vibrations, Inc., is a corporation, owned by its principal investor and operator, Roland Wilson.

Roland's plan is to be home-based for the period of three years after which he will seek the use of an office/hall building for his offices. GVI's regular business hours will run from 12:00 noon until 9:00 P.M., Monday through Friday. On Saturdays or concert days the hours will vary. Most of the business will be handled at our home office. As other business warrants, we will use hotel facilities and clients' offices for the larger more in-depth meetings.

The process of promoting a concert will begin with:

• Choosing a date, artists, and location
• Project expenses
• Project sponsorships needed
• Project ticket sales
• If concert selection is feasible, begin concert promotion schedule

Start-up Summary

Total start-up expenses (including legal costs, advertising and promotions, stationery, and related expenses) come to $29,550. Start-up assets required include $2,000 in short-term assets (office furniture, etc.) and $10,000 in initial cash to handle the first few months of operations as sales play through the cash flow. The details are included in the following chart.

Start-up Plan Start-up Expenses

GVI will offer the following promotional services to our clients:

• Distribute Public Service Announcements
• Purchase Radio Ads
• Purchase Newspaper Ads
• Offer Bulletin Announcements, Newsletters, and Personal Letters
• Print Bulletin Inserts/Flyers
• Submit Concert Information to the Press
• Display Posters
• Provide Press Kits
• Setup Telephone Interviews with Local Radio Stations
• Handle Merchandising of T-shirts, Posters, CDs, etc.
• Provide Lodging and Transportation
• Setup Facility and Site Selection
• Provide Food and Beverages for Artist
• Handle Technical Specifications, including Sound, System Needs, Lighting Needs, etc.

Promotional Strategies

We will use several types of promotional strategies for our events, but the majority of our market will be reached by radio.

Media Profile/Demographics

• WWCK 105.5 FM —265,000 listeners per day and, through the use of repeater facilities, are a major presence in the radio market throughout south central Michigan. Market: Lansing is the 16th ranked radio metro in the U.S. 42.9 percent of the adult 25+ population has at least some college education. Lansing metro retail sales total $5.4 billion per year. 95 percent of metro residents drive to work.
• WDZZ 92.7 FM —100,000+ listeners per day. Target audience 92.7 3,000 watts 18- 54 age group. #1 Urban Adult Contemporary alternative work station reaching adults of all ages. Is #1 in reaching our core audience of 18-34 urban listeners.

We will also use Print Media, Television, Online Information Services, Posters, Banners, and Event Programs.

Print Media (advertisements placed):

• Major Newspapers: Oakland Press, Saginaw News, Detroit News, Detroit Free Press, Grand Rapids Press, Lansing State Journal, Ann Arbor News, Bay City Times, Kalamazoo Gazette, Chicago Tribune, Saturday Star (Ontario Edition).
• Music Magazines: Current Magazine, Jam Rag, Metro Times, Orbit, Between the Lines, Music Review Magazine, The Buzz! News, Real Detroit, Repeat the Beat, Mirror, BPM Culture, DJ, Revolution, DJ Times.

In addition to advertisements placed, five waves of press releases with follow-up issued to 250 local newspapers and other periodicals in Michigan, Ohio, Illinois, Indiana, Wisconsin, and Windsor, Canada, listing supporting company as a major sponsor of the event.

• Five waves of press releases with follow-up issued to 60 television stations in Michigan, Ohio, Illinois, Indiana, Wisconsin, and Windsor, Canada, listing supporting company as a major sponsor of the event.

Online Information Services

• Five waves of press releases with follow-up issued to over 2000 international magazines, newspapers, and major music/information sites. Third-party sponsoring will be made available to supporting company where suitable in posting company's banners on major websites.
• Logo inclusion on 2000 11′ × 17′ three-color posters regionally distributed.
• Sponsor's banners prominently displayed at major traffic flow points. Banners will be prominently displayed at the entrance to the event, Major sponsors will have their banners on stage either across the front or as a backdrop behind the entertainers.

Event Program

• Prominent logo inclusion in 10,000 copies of the official program for the Good Vibes Explosion 2002 and listing of supporting company as a categorized sponsor.

Dealing with Local Media

We will use the following methods in dealing with the media.

Create our own cover letter on our organization. Thank them for their time and commitment to working for the community to keep them informed of special programs. Make it personal and warm. Build an ongoing relationship.

Deliver the Press Kit in person if possible. Both the fact sheet and release should be in the hands of media representatives two to three weeks before the concert date, to accommodate deadlines and schedules, and facilitate coverage. But even if we don't make the deadlines for the concert, we will submit the information and make contact with editors and assignment desks to keep them aware that our ongoing events for the community through concerts and programs will enrich the community.

The Press Kit includes the following:

• A Black and White Publicity Photo of the Artists (make sure we know how many to send).
• Artist Fact Sheet. This has generic information about the artist.
• News Release for Concert Night. The release is only intended to supply generic information for local communicators to build on. All details that the public needs to know in order to be aware of the event and consider attending should be in the local release. Always doublecheck to be sure that the information on how media people can reach us for questions or interview requests is clearly displayed. An important thing: Our office has clearly identified on the news release who media representatives should contact for information about our concert. If this information is not accurate please correct the contact persons name and daytime phone number before sending it to the media.
• Sample Community Bulletin Board Announcement and/or PSA. Since formats of these vary widely, adapt the sample to suit requirements.

Media Contact Tips

Media Contacts: If we have not contacted local editors and news directors for previous events in our community, now is the time! Call for an appointment. If an in-person meeting is not possible, ask to speak on the phone or ask if they want to suggest a more convenient time to call back. Personal contact is extremely helpful in getting coverage.

Accompany your release by a call before or after it is received, or arrange an appointment so we can present it in person. In our contacts with local media, make it clear that concerts such as this one held at our local arenas are planned as an enrichment event to the community at large and that the community is invited, without a charge. Some news people assume events are for paying attendees only, so your casual mentions about the fact that the whole county is invited may be helpful in getting coverage.

Invite the editor or news director to attend the concert, underscoring its community-wide aspect, and the fact that you believe it will be a very special event.

Good Vibrations is focusing on four target audience groups that are of all racial backgrounds. The men's and women's age groups are:

Our marketing survey has revealed that, on average, approximately two thirds of concert attendees are female and one third are male. According to the U.S. Census Bureau, Census 2000, these people are between the ages of 18-54 who possess disposable incomes of $10,000- $40,000. According to Arbitron, most are employed with high school diplomas and 57.8 percent have some college education.

According to the Lansing Area Chamber of Commerce the year round population for Ingham County is 436,000 and 125,000 for the city of Lansing. According to Arbitron the median annual household income is $42,784 and median home value is $50,500.

Lansing Area Access/Restaurant/Tours/Traffic Flows

• Immediately adjacent to the Lansing IMA Arena is I-69 which sees over 25,000 cars pass by each day according to the Lansing Area Chamber of Commerce.
• The IMA has the convenience of being within 100 minutes of at least four major state universities, theree major concert arenas, and the State Capitol.
• With the intersection of I-496 and I-69 in Lansing, it is favorably positioned near the corridor, which is one of the county's major north-south interstate highway systems.
• A major shopping complex, The Westinghouse Center, is within walking distance as well as a number of dining and fast food establishments.

Currently Good Vibrations, Inc., is conducting a feasibility study in hopes of bringing at least four concerts to the lower Michigan area in 2002. These concerts will also feature food and novelties booths.

Market Segmentation

We expect a modest 5 percent growth in our target market over the next four years. The growth will increase our Ingham County target market from 236,683 to 287,691 by 2005.

Market Analysis

Target Market Segment Strategy

Our strategy is to target individuals aged 18-54 because they are the largest population of music buyers and concert attendees. We will reach the 18-34 group by marketing some of the newest and heart-throbbing talents. For our 35-54 group we will market our older and more overlooked artists that this age group will recognized from the 1960s to the 1980s, from their school/college days along with the other R&B artists and music that appeals to them.

We cannot survive just waiting for the customer to come to us. Instead, we must get better at focusing on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future.

Therefore, we need to focus our marketing message and our product offerings. We need to develop our message, communicate it, and make good on it.

Our target market covers 15 lower Michigan counties, and people aged 18-54 which totals over2.9 million individuals. This market is the largest segment of people that generally purchase tickets to music concerts. We expect 18 percent of this market to be urban males, 30 percent to be urban females, 15 percent to be suburban males and 37 percent to be suburban females.

Market Growth/Industry

Attendance for top tours fell in 1999 while concert grosses jumped.

Analysis: The good news for the concert industry is that music fans in North America forked over a record $1.5 billion to buy concert tickets in 1999, according to industry trade magazine StarRate. The bad news for fans is that this feat was accomplished by increasing ticket prices rather than by increasing attendance.

StarRate's annual analysis of the concert business found that the average consumer paid $43.63 to see one of the top 50 tours in 1999, up more than $10 per ticket from 1998. But only 27.4 million tickets to the top 50 tours were sold in 1999, a decrease of 1.1 million from the previous year.

Aging rockers the Rolling Stones—who haven't been shy about asking a premium for tickets in recent years—were 1999's top grossing act, ringing up $66.7 million in ticket sales in North America, according to StarRate. The Stones' "No Security" tour, for which fans paid an average of nearly $110 per ticket, topped 1999's gross charts despite drawing nearly a half million fewer fans in North America than did the No. 2 Bruce Springsteen tour, for which tickets cost an average of about $60.

Trade magazine Entertainment Business , whose statistics include shows outside North America (and which has a slightly different reporting period), pegged the Stones' 1999 take at $89.2 million and named the band as the top touring act of the 1990s, with more than $750 million in ticket sales for the decade. Their closest competitors were the Grateful Dead ($285 million) and U2 ($282.5 million).

The Rolling Stones sold out 42 of 45 shows reported Entertainment Business for 1999, but there are signs that high ticket prices kept fans away from some events. Sting's "Brand New Day" tour, for example, attracted a disappointing average of 4,600 fans per city, perhaps because the typical ticket sold for nearly $80.

Neil Young, with an average ticket price near $70, averaged attendance of less than 5,000 per city. Meanwhile, Tom Petty and the Heartbreakers and John Mellencamp, acts with fan bases similar to Young's, both charged about half as much for tickets as Young did and both drew an average of well over 10,000 fans per city.

Premium prices weren't charged by every act in the top 10. The average NSync ticket went for $28.62; the Dave Matthews Band, $34.44; Shania Twain, $37.65; Backstreet Boys, $37.24; the George Strait Country Music Festival, $40.80; and Neil Diamond, $36.86. All had prices comfortably below the average. Among StarRate's top 50 tours, the lowest ticket prices were charged by the Goo Goo Dolls, $19.37.

The spike in 1999's average ticket prices can be attributed in large part to the Rolling Stones, who charged a much higher ticket price for their "No Security" arena tour than for their "Bridges to Babylon" stadium tour of 1998, which commanded prices in the $65 range. But also feeding the trend is the increasingly common practice of charging significantly higher prices for venues' best seats.

Also contributing to rising ticket prices is the rapid consolidation of the concert promotions business, which had traditionally been controlled by independent promoters who generally booked concerts in one region. That changed in 1997, when a new company called BEST Entertainment snapped up many of the top independents. BEST's big catch of 1999 was The Next Adventure, which, rather than controlling a region, specializes in promoting major stadium tours like "Bridges to Babylon."

BEST is particularly powerful in the amphitheater market because, during its buying spree, the company purchased promoters who also owned venues. BEST now owns venues in about 30 of top 50 markets, and it self-produced about 20 amphitheater tours in the summer of 1999.

These efforts have made BEST the dominant player in the industry. According to StarRate, BEST had a hand in more than 60 percent of the 200 top-grossing concert dates of 1999. BEST- promoted shows grossed $310 million in 1999, according to Entertainment Business, well ahead of the $118 million take of the number two player, House of Blues Concerts.

BEST's strategy for recouping its approximately $1.5 billion investment in the concert business has been to increase sales of sponsorships—which includes the placement of a business' name on a venue—and to sell more advertising. BEST also has increased the marketing muscle behind the subscription series at its amphitheaters.

Demographics are also working to increase ticket prices. As the spending power of baby boomers grows, so does the amount of money they will spend to see their favorite acts. That fact isn't lost on the acts and their management, who demand more money from promoters. Thus tours like those of the Rolling Stones, Bette Midler (with an average ticket price of $81.23, according to StarRate), and Andrea Bocelli ($101.34) can command higher ticket prices than ever.

One of the more encouraging signs to those in the concert industry was the emergence of acts that appeal to young audiences. While surveys of the top-grossing tours are often dominated by long-established acts, 1999's top tours included teen favorites NSync and Backstreet Boys.

Also of note is Shania Twain, who began her first headlining tour in 1997 and quickly emerged as the hottest country act since Garth Brooks.

Indicators weren't as positive for country music as a whole, however, as the genre didn't have the benefit of a Garth Brooks tour in 1999. The George Strait Festival continued to roll, and Brooks & Dunn grossed an estimated $10 million, according to Entertainment Business. But overall, gross country concert dollars were down 16 percent from 1998.

Despite the festival's calamitous end, Woodstock '99 was the single highest-grossing concert event of the year, according to Entertainment Business. Nearly 187,000 people attended the July 22-25 event, and its total ticket gross was nearly $29 million.

The year-end charts issued by both StarRate and Entertainment Business are compiled from unaudited box office reports voluntarily filed by concert promoters, and promoters are told that the numbers they report should reflect the face price of tickets. The numbers don't include taxes, ticketing company convenience fees, parking, and other charges.

Top 10 Tours (StarRate) Act/Gross (in millions)

• Rolling Stones/$66.7
• Bruce Springsteen and the E Street Band/$61.4
• NSync/$51.5
• Dave Matthews Band/$48.5
• Shania Twain/$40.8
• Backstreet Boys/$37.1
• Elton John/$32.5
• George Strait Country Music Festival/$32.4
• Bette Midler/$31.7

Top 10 Tours (Entertainment Business) Act/Gross (in millions)

• Rolling Stones/$89.2
• Bruce Springsteen and the E Street Band/$53
• Dave Matthews Band/$44.6
• NSync/$44.3
• Shania Twain/$36.6
• Neil Diamond/$31.3
• Celine Dion/$26.8
• Backstreet Boys/$24.5

As you can see Good Vibrations, Inc., has chosen a prime time to start a concert promotions business.

As stated above our strategy is a combination of promotions and target marketing. We will focus on concert attendees ages 18-54 and utilize our detailed promotional strategies to reach these individuals. The target customer will also consist of baby boomers and R&B music lovers.

Implementation Steps

Before we begin our marketing and promotions, we will confirm all of the following items:

• Check with other area concert arenas, churches, radio stations, and promoters for conflicting events
• Confirm our concert location in writing
• Confirm the date and artist in writing with the agent
• Confirm that the radio station will support us
• Thoroughly read artist's rider and contract to be sure we can fulfill it

14 Weeks Prior to Concert

Our tour posters, mailers, tickets, and flyers are ordered from the printer. The cost of our promotional pieces and tickets are to be absorbed by getting a local business to use the backs of tickets as a coupon, or by placing logos on our promotional pieces. Also, we are seeking to partner with our local radio station. We can do this by placing their logo on our promotional items in exchange for substantial discounts for on-air advertising and underwriting. The most important thing we will do is to start a "word of mouth" campaign immediately. We will make calls to local clubs, etc., and get the word out about our event. This is very effective and helps get the "buzz" going. This will begin immediately!

Determining what type of concert we are promoting we then acquire our mailing labels for a regional mailing for that particular industry. At least two to three times the venue capacity are mailed out. If the venue holds 500, between 1000-1500 mailers are sent out. All local barber shops and beauty salons are then contacted.

Next ticket sales at ticket outlets and music stores are set up. They are then listed on our promotional materials. All outlets are informed that the receipts and excess tickets are to be picked up no later than the day before the concert. Our music stores are then informed that even if they sell all of their allotted tickets UNDER NO CIRCUMSTANCES should they tell their customers the concert is sold out unless we personally tell them so.

13 Weeks Prior to Concert

Our mailing is sent out. We will use volunteers to help with our bulk mailing and as a back up we will contact our printer; they offer mailing services to promoters for a very reasonable fee.

12 Weeks Prior to Concert

Our flyers advertising the concert will be distributed throughout our city. Distribute flyers advertising the concert to all major clubs in the area. Also, flyers will be posted in local businesses and restaurants. Flyers are also distributed to our ticket outlets, and posters are being displayed in a prominent location in the selling outlets.

Our tour publicist is provided the following information:

• Venue street address, including city and state
• Ticket prices (specify ticket breakdown… $9 groups/$12 advanced, etc.)
• Local phone number for ticket information
• The name of the radio station(s) we are doing our primary promotions with, including the call letters, phone numbers, and the name of our contact at the station

If any stations or newspapers contact us directly, they will be supplied with all the details of our concert.

11 Weeks Prior to Concert

Tickets will be distributed to our outlets. They are adequately supplied with tickets, flyers, and a poster. The poster is hung in a prominent location.

8 Weeks Prior to Concert

Our partnering with a local radio station is arranged and they have started running spots/underwriting announcements—approximately 20 per week . We have inquired with the radio station about contests and giveaways, such as tickets, CDs, cassettes, and "prize packages." Most stations jump at the chance to center a huge promotion surrounding a concert. We are working mainly with our local station. The amount of "free" promotion they give us each time they giveaway tickets on the air will offset our expense of supplying them with a reasonable amount of free tickets. We will target our ticket giveaway at 20 pair of tickets. The product giveaway is available through management or the station can contact the radio promotions department at the artist's record company. We will always begin our radio campaign at least eight weeks before our concert. We are airing between 3-6 spots or more each day. Our radio promotion is always started early on. We can always reduce spots when we sell out our concert.

Also, the stations in our area are provided with all the information regarding our concert. We understand that waiting too late to begin our radio promotion will adversely affect our ticket sales. Although radio advertising does cost, it is an incredible means to effectively communicate with the concertgoers that will attend our concert.

6 Weeks Prior to Concert

We are following up to see that our local radio station received promotional giveaway products, including ticket giveaways. We are also contacting the artist's management about a radio interview. This is scheduled by week four.

4 Weeks Prior to Concert

We are now running the second "flight" of spots/underwriting announcements with our local radio station. Approximately 20 per week up to our show date or until the tickets have sold out. Radio spots will remain airing until the day of the show unless we sell out our tickets. We also are sending out a second mailing to "concertgoers" in our area at this time. Lists are available from Dunhams Direct.

Concert posters are placed in prominent locations throughout our community such as: local grocery stores, arcades, malls, restaurants, and any industry-owned businesses. We are also making sure all posters are still up at our area barber shops and beauty salons.

3 Weeks Prior to Concert

Arrange for a volunteer to call all major clubs to remind them about the concert. This is a very important part of the last-minute promotion of our concert. Even though we may have already contacted our local clubs, we are going ahead and giving them another "reminder" call. It is also being mentioned that we have group rate tickets available to groups of ten or more. Connecting with our local clubs is a vital link to the success of our concert.

Week of Concert

All ticket monies and/or tickets are picked up from the outlets no later than the day prior to the concert. This will give us time to make an accounting of all tickets sold at advance and group rates. Group rates will not be applicable at the door nor should any tickets not already paid for be held at the door. It is common for people to call, ask us to hold 30 tickets, and then not show up or appear with just a few people.

If we have not already discussed arrival times and last-minute details with the artist's road manager, he/she will be called to confirm appropriate arrangements.

Hotels are reserved and prepaid in the artist's name. There is often confusion at the desk so we will be sure that the artist's name is correctly spelled and, if possible, a confirmation number is assigned and given to the road manager.

Day of Concert

We are making sure that our crew will be present at the pre-determined time. The hall manager should have the building open and ready for set-up.

We will brief ushers and staff on their duties at least two hours before concert time. We are making sure they are aware of the fact that due to recording contracts, no tape recorders or video cameras are permitted in the hall without written approval of the record company or management. Photographs are not permitted.

We are meeting with our road manager to cover details on set-up and load-out as well as sound check, etc.

We have tables set up at the rear of the concert arena and have several people available to help with sales of records and T-shirts, etc.

We have an expense record sheet completed (door sales can be added following the concert) and receipts on hand so we can settle up quickly if percentages are involved.

Meal(s) for artists and crew are provided.

Preparation time with artists and crew usually takes place an hour or so prior to the concert. Doors usually open to the public 30-45 minutes before concert time.

Mailing list cards are passed out (if appropriate) to get the name and address of all who attended so we can send flyers to them in the future. More concertgoers will fill out cards if a drawing is attached. Drop boxes are placed by entrances for cards.

After the Concert

We are making sure that enough crew members are present to help artists with load-out.

• We will then send thank-you notes to all volunteers.
• We pay all our bills.

Logistical Specifications

Sound check.

Sound check should be scheduled at least two hours before the concert start time. A set time should be agreed upon before the event date. Plan to keep people out of the arena during sound check. The sound system and stage should be set when artists arrive. They usually like to take their time during sound check to make sure things go as smooth as possible during the concert. We will have our most qualified sound engineer on hand to run the sound. If additional equipment is rented or brought in, we will be certain that the sound engineer is experienced in operating it or has someone with him who is. Also, we must be sure that the sound engineer is at the site the whole time (sound check, concert time, and tear down). Concert order, track queues, and equipment instructions should be completed prior to sound checks.

Product Sales

GVI will have at least two trustworthy, responsible individuals available to handle the sale of merchandise. We may need more sales personnel depending on the size of the building. The vendor should provide a starting bank for the sales personnel for transactions. Sales personnel will be expected at the product table one hour prior to the concert, during the concert, and one hour after the concert.

It is necessary for the promoter to provide at least one to two eight-foot tables (depending on the size of the building) to display the products. We will place the tables in areas most heavily traveled by the concert attendees—near entrances and exits closest to parking areas.

The artist may have the right, but not the obligation, to sell products at the concert. The artist pays no charges or fees on merchandise sold at the event if stated in their contracts.

Lodging /Transportation

When necessary, we will provide one double room at a national chain hotel (Holiday Inn or like quality). The hotel should be as close as possible to the concert site. Confirmation of reservation should be returned with the Concert Confirmation Form.

When the artist is flying to the event, we will provide transportation to and from the airport, concert site and hotel. We will be notified of the cost of the air fare. We plan to pay this at the time the airplane ticket is booked. The artist arrival time, flight number, airline, etc., will be communicated with us as soon as possible prior to the event.

Possible Competition

The following are possible competitors:

• XYZ Music Presents
• WHYZ Presents
• Mega Explosion Concert
• River Run Casino
• Chandler Park Music Festival
• Industry & Stoned Productions
• Molehill Productions

These companies are listed as "possible" competition because we know with our unique marketing strategies and professionalism we can gain an edge over them.

Competitive Edge

Good Vibrations, Inc., currently has artists waiting to be promoted year round, instead of just during the summer. Our competitive edge will be that we will continuously market the artist and be more than a seasonal promoter. We operate with the utmost professionalism and offer quality service to all of our clients, not just the most famous ones.

Our ticket pricing will average about $35 for floor tickets and $27.50 for general admissions. Our average arena capacity will be about 2,500 to 4,500 seating capacity. Each concert will be budgeted out in regards to individual charges such as but not limited to:

• Arena rental
• Ticketmaster fees
• Novelty Sales
• Insurance Bond
• Switchboard
• House sound
• Risk Management
• Technical Director
• Stage hands
• Follow spots
• Set-up/Clean-up
• Marquee set-up
• Lighting Design Fee

Sales Strategy/AIDCA

AIDCA, or attention, interest, desire, conviction and action are the five stages of the sales call are how we'll approach our prospective clients. If this approach fails, we will politely thank them for their time and discontinue the call.

Possible Leads

Possible leads will derive from advertising firms, martial arts, travel agencies, automotive dealers, airlines, apparel, electronic stores, art supplies, youth organizations and centers, athletic organizations, ball clubs and organization, bartending schools, band instruments, beauty salons and schools, banks, cellular services and pagers, bible schools, colleges, pool parlors, bookstores, beverage manufacturers, sporting goods, apartments, pet supplies, car alarms, churches, basketball clubs, hockey clubs, soccer clubs, credit card companies, fast- food restaurants, employment agencies, fitness clubs, vitamin and health stores, travel agencies, furniture stores, manufacturers, grocers, hotels and motels, ice cream manufacturers, music stores, mobile home manufacturers, and brokers, and many more.

Key points of interest for sales calls:

• Strive to set-up an appointment as opposed to a sale.
• Target your sales drives.
• Keep features in reserve as aids to tip the balance in your favor.
• Elaborate on product or service features, benefits, and company knowledge.
• Never criticize the competition, but always aim to outperform it.
• Above all, SMILE!

Sales of sponsorships will be based on the collective expenses of each individual concert. Our goal is to know the total expenses of each concert before we promote it. Once we know the expense total, we will know how many sponsorships we need to sell.

Sponsorships

Sponsorship/Advertising will play a vital role in the success and growth of Good Vibrations. Before the first ticket is sold, sponsorship and program advertising is our primary resource to ensure a successful event for Lansing and Ingham County. Without such support, Good Vibrations would simply cease to get off the launching pad. This year is our inaugural year and we anticipate it to be a watershed for the four-concert event called the "Good Vibes Explosion 2002."

Good Vibrations's use of Internet, television, radio, and print advertising, as well as commissioned art posters, official programs, brochures, flyers, T-shirts, banners, direct e- mail, and extensive signage will blanket south central Michigan and deliver sponsor/advertiser's and the Good Vibrations's messages. We estimate that the event marketing campaign will generate 2.9 million impressions within 90 minutes of Lansing, effectively tapping into a market with an Effective Buying Income (EBI) of $38 billion.

The different sponsorship/advertising packages and their corresponding benefits and features are described within the following pages. Each package delivers incredible value, allowing your company to fulfill its marketing missions in a cost effective, culturally beneficial manner. All sponsors receive an entertainment package consisting of tickets and backstage and hospitality passes to all indoor and outdoor events. If our sponsors do not see an "exact fit," we are open and willing to create a special program for their company.

Sponsorship Title Endowment

Marquee Sponsor

The Marquee Sponsor will achieve unparalleled exposure at an unsurpassed value for their company through title sponsorship of the Good Vibes Explosion 2002. Grab the attention of a desirable target with millions of favorable impressions. Demonstrate their company's commitment to community service and preservation of America's unique musical heritage. Receive top billing across all the board in all media in all mentions.

The benefits afforded to the sole Marquee Sponsor of the Good Vibes Explosion 2002 will include:

• Their company's name will become the lead part of the Festival's name, i.e.: "The (corporate identity or product brand)" Good Vibes Explosion 2002.
• Full inclusion in primary position of all paid and trade television, radio and print advertising and promotional pieces, press releases, indoor event signage, and public service announcements.
• Continuous listings and press coverage in print, radio, and television during said event.
• Top billing mentions during emcee breaks and intros at indoor and outdoor events.
• License to use event name and trademarks in your company's promotional activities, subject to GVI review.
• First choice vendor booth placement (booth at GVI's expense) with product exclusivity at event with right to sell, use, or display products (within GVI's guidelines).
• Paramount banner placement at all indoor and outdoor events (subject to venue rules).
• Marquee sponsor title appearing on Good Vibes Explosion 2002 T-shirts.
• Largest size sponsor advertisement in the official Good Vibes Explosion 2002 program guide, published by Small Business Designs and Graphics and distributed at the event and in south central Michigan.
• Lead appearances in all event program, brochures, posters and flyers, and event website for one year, with linking.
• First option to be involved in video and audio recording and broadcast projects.
• Additional banner placements (up to four total) at indoor and outdoor events.
• Additional signage at concession and souvenir areas.
• Custom entertainment package to reward employees, customers, and others. Consists of eight VIP passes which feature a "Meet and Greet" session with headlining artists (subject to artist contractual riders) in addition to total access to all events and 20 sponsorship passes which allow for seats in both indoor events.

Corporate Sponsor

For the Corporate Sponsor we will tailor their contribution to a slightly more modest level than the Marquee Sponsorship, but they will receive incredible exposure nonetheless. Each opportunity to announce and credit the event will be followed immediately by a phrase such as "Presented by (their company or product brand)". Show the target audience their company's strong commitment to new American music and community service.

The Benefits afforded to Corporate Sponsors of the Good Vibes Explosion 2002 will include:

• Full inclusion in secondary position of all paid and trade television, radio and print advertising and promotional pieces, press releases, indoor event signage, and public service announcements.
• Prominent mentions during emcee breaks and intros at indoor and outdoor events.
• Preferred vendor booth placement (booth at GVI's expense) with product exclusivity at event with right to sell, use, or display products (within GVI's guidelines).
• Preferred stage wings banner placement at all indoor and outdoor events (subject to venue rules).
• Second largest size sponsor advertisement in the official Good Vibes Explosion's program guide, published by Small Business Designs and Graphics and distributed at the event and south central Michigan.
• Corporate sponsor title appearing on Good Vibes Explosion 2002 T-shirts.
• Second largest appearances in all event program, brochures, posters and flyers and event website for one year, with linking.
• Custom entertainment package to reward employees, customers, and others. Consists of six VIP passes which feature a "Meet and Greet" session with headlining artists (subject to artist contractual riders) in addition to total access to all events and 12 sponsorship passes which allow for seats in all events.

Principal Sponsor

We're adding this sponsorship level for sponsors who are trying to reach a new, expanded market (from local to regional or national).

The benefits afforded to Principal Sponsors of the Good Vibes Explosion 2002 will include:

• Full inclusion in third position of all paid and trade television, radio and print advertising and promotional pieces, press releases, indoor event signage, and public service announcements.
• Mentions during emcee breaks and intros at indoor and outdoor events.
• Vendor booth placement (booth at GVI's expense) with product exclusivity at event with right to sell, use, or display products (within GVI's guidelines).
• Stage wings banner placement at all indoor and outdoor events (subject to venue rules).
• Third largest size sponsor advertisement in the official Good Vibes Explosion 2002 program guide, published by Small Business Designs and Graphics and distributed at the event and south central Michigan.
• Principal sponsor title appearing on Good Vibes Explosion 2002 T-shirts.
• Third largest appearances in all event program, brochures, posters and flyers, and event website for one year, with linking.
• Custom entertainment package to reward employees, customers, and others. Consists of four VIP passes which feature a "Meet and Greet" session with headlining artists (subject to artist contractual riders) in addition to total access to all events and eight sponsorship passes which allow for seats in all events.

Patron Sponsor

No sponsorship can do so much for so little money. Gain millions of favorable impressions at an incredible value. This is the minimum level of sponsorship necessary to receive television-advertising benefits. Help one of the first and best American music festivals to grow and touch people with the uplifting power of Rap and Dance music.

The benefits afforded to Patron Sponsors of the Good Vibes Explosion 2002 will include:

• Inclusions in all paid and trade radio and print advertising and promotional pieces, press releases, and indoor event signage and public service announcements.
• Mentions during emceed breaks and intros at indoor and outdoor events.
• One-fourth size sponsor advertisement in the official Good Vibes Explosion 2002 program guide published by Small Business Designs and Graphics and distributed at the event and south central Michigan.
• Patron sponsor title appearing on Good Vibes Explosion T-shirts.
• Appearances in all event program, brochures, posters and flyers, and event website for one year, with linking.
• Custom entertainment package to reward employees, customers, and others. Consists of two VIP passes which feature a "Meet and Greet" session with headlining artists (subject to artist contractual riders) in addition to total access to all events and six sponsorship passes which allow for seats in all events.

Associate Sponsor

The Associate Sponsor will be able to promote their company to thousands of potential local customers who are proven spenders! This is the minimum level of sponsorship necessary to qualify for booth space at the event.

The benefits afforded to Associate Sponsors of the Good Vibes Explosion 2002 will include:

• One-fourth size black and white sponsor advertisement in the official Good Vibes Explosion 2002 program guide, published by Small Business Designs and Graphics and distributed at the event and south central Michigan.
• Associate sponsor title appearing on Good Vibes Explosion 2002 T-shirts.
• Appearances in all event posters and flyers, and event website for one year.
• Custom entertainment package to reward employees, customers, and others. Consists of two VIP passes which feature a "Meet and Greet" session with headlining artists (subject to artist contractual riders) in addition to total access to all events and four sponsorship passes which allow for seats in all events.

Affiliate Sponsor

The Affiliate Sponsor will be able to promote their company to thousands of potential local customers who are proven spenders!

The benefits afforded to Affiliate Sponsors of the Good Vibes Explosion 2002 will include:

• Inclusions in print advertising, press releases, and indoor event signage and public service announcements.
• Business card-size black and white sponsor advertisement in the official Good Vibes Explosion 2002 program guide, published by Small Business Designs and Graphics and distributed at the event and south central Michigan.
• Affiliate sponsor title appearing on Good Vibes Explosion 2002 T-shirts.
• Appearances in all event posters and flyers, and event website.
• Custom entertainment package consisting of two VIP passes which feature a "Meet and Greet" session with headlining artists (subject to artist contractual riders) in addition to total access to all events and two sponsorship passes which allow for seats in all events.

Booster Sponsor

The Booster Sponsor will be able to promote their company to thousands of potential local customers who are proven spenders!

The benefits afforded to Booster Sponsors of the Good Vibes Explosion 2002 will include:

• Mentions during emceed breaks.
• Mention in the official Good Vibes Explosion 2002 program guide, published by Small Business Designs and Graphics and distributed at the event and south central Michigan.
• Booster sponsor title appearing on Good Vibes Explosion 2002 T-shirts.
• Appearances in all event posters and event website.
• Custom entertainment package consisting of two VIP passes which feature a "Meet and Greet" session with headlining artists (subject to artist contractual riders).

Sales Forecast

We plan to host four concerts a year over the next three years. In 2002 we will host concerts on the following dates:

• Valentine's Day, February 14
• Easter, March 30
• Mother's Day, May 19
• Michigan State University Smash Month Concert, September 21

The following table gives a rundown on forecasted sales. We anticipate selling at least half of the available seats or 2,500 tickets for each of the first three concerts at our lowest price of $27.50. This would average approximate sales of $68,750 each for the first three concerts. For the Michigan State University concert we anticipate a sellout crowd of 4,500 seats at our maximum price of $37 or at least $166,500 in projected sales as recent similar concerts have shown. Then in 2003 we plan to increase our $27.50 tickets to $37, and our $37 tickets to $47. In 2004 we plan to increase our $37 tickets to $42 and our $47 tickets to $52. Those increases will help to promote growth in our cash flow. We also plan to have teen parties every month starting in January 2002. The ticket costs to the parties will be $10 a ticket for the first year and $15 a ticket for the second year. The parties will be for 50 to 100 teens. Our conservative sales forecast reflects the lower number of teens attending or purchasing tickets.

We expect our expenses to decrease about 10 percent as our events become annual events and not much advertising and marketing is required.

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The budgets are set for the cost of everything except the cost of the artist and will be adjusted depending on which artist we choose to use. The milestone schedule indicates our emphasis on planning for implementation. Our pre-paid sponsorships will help to offset any additional costs needed outside our budget.

What the table doesn't show is the commitment behind it. We will hold monthly follow-up meetings every month to discuss the variance and course corrections.

The initial management team depends on the founder himself, and additional back-up if needed. As we grow, we will take on additional office help and sales people.

Personnel Plan

Roland Wilson will arrange the concerts, make sure everything goes according to schedule, that and the bills are paid in full and on time. For the first year he will not receive any pay. All the profits will be put back into the business. Within the second year Roland will seek to hire a staff that includes a Secretary and Sponsorship Sales Rep, each being paid $25,000 a year without benefits. Roland will begin receiving an Owner's Draw in the amount of $1000 per week the third year. He will initially cut costs in the start-up phase by offering college student's working internships with his company.

• We want to finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly than we might like.
• The most important factor in our case is sponsorship sales. The sales will offset any expenses we incur with promoting our concerts.
• We are also assuming start-up capital of $10,000.

Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. At least we are planning on the problem and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.•We assume, of course, that there are no unforeseen changes in concert promotions to make our musical artists immediately obsolete.

Break-even Analysis

Our break-even analysis will be based on each concert and the following facts:

• Cost of promoting the event
• Cost of talent and talents expenses
• Cost of location and amenities
• How much in sponsorships do we need to sell and by what timeframe

All of the costs for these items are yet to be determined.

Projected Profit and Loss

Our projected profit and loss is shown on the following table, with sales modestly increasing over the next three years.

Projected Cash Flow

The following cash flow projections show the annual amounts only. Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendices.

Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendices.

Our risks for concert promotions are minimal. Our sponsorships will cover the out-of-pocket expenses up front. Any ticket sales will be mostly profit. In case of a concert cancellation, it will be stated in our contracts with the artists that they will be responsible for any fees or expenses we incur because of their cancellation.

Exit Strategy

We will consider using one of the forms of exit listed below, should our business come short of meeting our objectives over the next five years.

• Selling all or a portion of the business
• Passing the business on to a family member
• Selling to an Employee Stock Ownership Plan (ESOP)
• Taking the company public
• Liquidation

Each of the above forms of exit involves a variety of considerations. These considerations will be worked out between the owner, legal counsel, an accountant, and GVI's staff.

General Assumptions

Profit and Loss (Income Statement)

User Contributions:

Comment about this article, ask questions, or add new information about this topic:.

• PPC Management Services PPC perfected
• Social Media Marketing Spark conversations, grow your audience
• SEM Services Success through search
• SEO Services Race up the rankings
• Conversion Rate Optimization Don’t just drive traffic, drive conversions
• Google Ads Services Powerful platform, powerful results
• Content Marketing Services Content that converts
• Remarketing Turn curiosity into customers

By Campaign Type

• Ecommerce See your sales soar
• Lead Generation Turn leads into revenue
• Local Increase revenue: online & in-person

By Industry

• Real Estate

Case Studies

• Ecommerce Brand Drives 50% Higher AOV
• SaaS Brand Doubles Demo Requests
• University Achieves Enrollment Goals
• Social Media Drives a 60% Revenue Increase
• PPC Management
• SEO Marketing
• Content Marketing
• Google Ads Management
• Ecommerce Marketing
• Saas Marketing
• PPC Pricing: How Much Should You Pay?
• Google Ads Not Matching Analytics
• How to Optimize Google Ads
• What's a Good ROAS?
• What is an SEO Consultant?
• Top 12 SEM Agencies
• Top 12 PPC Agencies
• Top 12 SEO Agencies
• Top 12 Performance Marketing Agencies
• Top 8 Google Ads Agencies
• 14 Best Content Marketing Agencies
• Meet the Team
• Free Consultation

9 Steps to Create an A-List Entertainment Marketing Plan in 2022

Caroline Cox

October 25, 2022

The star-studded entertainment industry is in a class of its own — that means a regular ol’ digital marketing plan simply won’t cut it. Here’s how to create one that’ll bring you show-stopping results.

Here, you’ll find:

• What makes entertainment marketing different
• Elements of a successful marketing plan for this industry
• How to create a versatile buyer persona (and why you should)
• Why creating an omnichannel experience is key

From DJs and film production companies to theaters, amusement parks and everything in between, businesses in the entertainment industry require a special approach to marketing.

Sure, competition can be fierce and clients can be demanding. But there’s also a ton of potential when it comes to marketing, and more opportunities for fun, outside-the-box campaigns compared to more traditional or buttoned-up brands.

Building an effective digital marketing plan for an entertainment company requires industry knowledge, a clear understanding of your audience , and a firm grasp on your ultimate goal.

Let’s take a look at creating a successful strategy for your entertainment business.

Programming note: This article will cover how to create a digital marketing plan fit for an entertainment-related brand, not product placement in entertainment (like characters drinking a particular soda in TV shows).

In the entertainment industry, trends play a major role in the entire marketing strategy. (Image: Unsplash)

What makes entertainment industry marketing different?

When designing your entertainment marketing plan, you can start with a generic framework that applies to most businesses. Think: the common pillars like an SEO strategy, paid search campaigns, and all that jazz.

But if you want to see significant ROI and visibility on the search engine results page (SERP), both paid and organic, you’ve got to take things a step further. That means considering the unique aspects of the entertainment field, particularly your specific niche. (After all, a casino is likely going to market itself differently than a children’s magician.)

The key differences in entertainment marketing include:

Fast-changing content

In the entertainment industry, trends play a major role in the entire marketing strategy. Much of the marketing content created for entertainment brands is time-sensitive, meaning you’ve got a limited time to make an impact.

To compete, you need to stay on top of the latest trends and generate relevant content on a regular basis.

Specific audience segments

Fans are the entertainment industry’s driving force. They’re the ones who can use word of mouth to spread your marketing message further than you could yourself.

Fans are devoted. That means you need to connect with them authentically and in a way that illustrates you respect their dedication. Fans love easter egg-type messaging and inside jokes, so you can play these up when you’re creating your marketing strategy.

Want vs. need

At the end of the day, people spend money on entertainment because they like it, not because they need it .

For example, let’s say someone loves fantasy football. Can they live a normal life without it? Of course.

That’s quite different from a dentist’s buyer persona whose quality of life may decrease if they don’t use the provided services.

As a result, entertainment marketing often focuses on “want points” rather than on real “pain points.” This can make it trickier to push customers down the sales funnel, but it can be done if you amp up the “fun” and “delight” factors.

Dynamic data

Shifting trends in your respective entertainment genre could steal your existing audience or bring new segments into the picture.

Think about back in 2020, when major motion picture studios had to majorly pivot their film release plans. Some pushed back release dates while others went straight to streaming because box offices couldn’t move tickets like they once did.

To combat this, it’s important to continuously collect and analyze data to make sure you aren’t spending your marketing budget on wrong or outdated tactics. Keeping tabs on your competition will also help you stay in the loop.

Take the time to review buyer personas and audience segments regularly so you don’t miss out on new opportunities. (Image: Unsplash)

8 expert tips for a successful entertainment marketing plan

Here’s a hard truth: the entertainment industry is still working to recover from the pandemic. The number of U.S.-based arts, entertainment, and recreation businesses went from 1.69 million in 2019 to less than 1.5 million in 2020 — a roughly 12% decline.

As these companies work to get back on their feet, a thoughtful marketing strategy can be a powerful force. Without a plan, it’s nearly impossible to achieve the desired results and avoid overspending.

#1 Identify (and segment) your target audience

Creating an effective buyer persona is one of the most crucial parts of building an entertainment marketing plan. But narrowing down your demographics can be challenging. Take video games, for example: While they may have had a rather niche audience a few decades ago, today’s gaming target audience spans regions, generations, income bracket, and more.

Most likely, you’ll end up creating several buyer personas. From there, you can build a few campaigns that target these different segments through keywords, ad copy, and landing pages. You can also speak to these segments through SEO tactics like content marketing and organic social posts.

Pro tip: Take the time to review buyer personas and audience segments regularly so you don’t miss out on new opportunities.

#2 Set SMART marketing goals

Once you know who you want to target, it’s time to pinpoint what it is you want from them and how you’ll measure success.

Setting goals and key performance indicators (KPIs) gives you something to strive for and measure against. Don’t get too in the weeds if you’re just starting out with goal setting for your digital marketing program: If it turns out your goal is way too easy or way out of reach, you can modify it for next time.

A SMART goal-setting system (which stands for specific, measurable, attainable, relevant, time-based) works great for entertainment marketing strategies. 

Depending on your particular business and  budget, your SMART marketing goals could be about achieving a goal by a certain percentage within a certain time frame, like increasing your clickthrough rate by 25% by the end of the quarter. Goals can pertain to various facets of your marketing program, such as:

• Bounce rate and time on page
• Website traffic
• Customer acquisition costs and cost per lead
• Ranking positions on the SERP
• Event RSVPs

Of course, your SMART goals may change throughout your company’s lifecycle. For example, your goals could shift from attracting new clients to improving retention rates. If you already have a SMART goal system implemented, it’ll be easier to adjust goals in the process.

#3 Invest in your website

Your website is your best bet to make a good first impression.

Even if you create a killer ad with effective copy, if you serve up a sub-par experience once someone lands on your landing page or elsewhere on your site? You’re probably not in the best place to hit those SMART goals we talked about earlier.

Whether you partner with an in-house designer, a freelancer, or an agency, investing in a high-quality, cohesive website design will pay off. Once you finalize aspects like preferred brand colors, fonts, and imagery, you can mirror these aesthetics in places like your social media, display ads, and collateral for a professional, consistent look.

Pro tip: Reviews and ratings are a significant part of entertainment SEO. Take the time to source them from your existing clients and implement them across different marketing channels. 

#4 Leverage paid search ads

Good SEO is worth it, but it takes time to build. That’s why pairing it with an action-oriented pay-per-click (also called PPC or paid search) plan can help you garner more speedy results in the meantime.

Admittedly, we primarily mean the Google search engine when we talk about paid search. However, it’s certainly worth noting that paid search engine marketing can also include Bing Ads, social media ads, and e-commerce search engines like Amazon.

At a high level, a paid search strategy for an entertainment brand should include these steps:

• Keyword research to determine what terms your audience is using in search engine queries to find what you offer
• A bid strategy and makes sense for your goals and budget
• Targeted ads that lead to consistent, high-quality landing pages
• Concise calls to action (CTAs) to inspire the visitor to complete the desired action
• Thoughtful targeting parameters
• A negative keywords list to weed out unqualified clicks
• A plan for regular optimizing and monitoring so you can assess what’s working and what’s not

Of course, plenty more goes into a full paid search plan. Dig into the details on our blog , or — better yet — have us do all the work for you .

As an entertainment industry player, experimenting with an omnichannel experience can keep you top of mind and competitive. (Image: Unsplash)

#5 Cover all your SEO bases

We consider search engine optimization (SEO) to be made up of three factors:

• Onsite SEO (blogs, meta descriptions, page titles)
• Offsite SEO (Google Business Profile, third-party review sites, directory listings, backlinks)
• Technical SEO (structured data, site architecture, navigation, URL structures)

A strong SEO strategy is what’s going to help you surface in organic search results. It can also help you be seen as an authority and trusted resource in your niche.

The best way to gauge the current state of your SEO efforts is to conduct an SEO audit. From there, you can pinpoint strengths and weaknesses, and work to make sure your website, online presence overall, and your content are helping your brand build a strong search engine optimization practice.

Check out our step-by-step guide to SEO audit here.

And speaking of content…

#6 Create thoughtful, strategic content

A well-rounded digital marketing plan leverages both paid and organic efforts. The latter falls under the SEO umbrella, and a pillar of good SEO lies in content marketing.

Perhaps the tricky part about entertainment content is that it needs to be both valuable and entertaining itself. If someone searches for a topic related to your product or service, and the content they reach is a snooze? That’s not a good preview of coming attractions, let’s say.

It’s all about balancing the value (to provide information and education, usually) with a wow factor. Luckily, you have multiple platforms at your disposal to make this happen.

While many marketers go straight to thinking of blog posts when they hear “content,” this can mean so much more — especially in the entertainment realm.

Entertainment content marketing can look like:

• Social media posts
• Video content (short- and long-form, on your site as well as platforms like YouTube)
• How-to e-books
• Downloadable templates

This industry also lends itself well to interactive content. As CoSchedule explains , “Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of like a conversation, but one in which you don’t have to actively participate.“

It’s no surprise this content type resonates — interactive content is more engaging by nature. Examples of this content include a virtual-reality feature that lets people put themselves in an alternate universe, a sponsored personality quiz, or a visual offering movie or Netflix streaming suggestions based on a user’s past watch history.

Pro tip: Once you figure out what keywords to target and the content types you want to publish, create a content marketing calendar to keep it all organized. This will offer a zoomed-out view of your overall strategy, keep everyone on the same page, and offer accountability when it comes to who is responsible for what during the creation process.

#7 Use multiple channel advertising

Long gone are the days of giant cube-shaped TVs with a number of channels you could count on one hand.

These days, people can get their entertainment from several devices: smart TVs, mobile phones, tablets, gaming systems, the list goes on (and those are just the digital platforms).

As an entertainment industry player, experimenting with an omnichannel experience can keep you top of mind and competitive. It’s all about knowing where your audience “hangs out” in digital spaces.

While SEO and paid search tactics are sure to pay off, it could also be worth exploring additional channels such as:

• Mobile/text marketing
• In-game advertising
• Video marketing
• Paid social opportunities
• Email marketing

Pro tip: If your business hinges on the “live” aspect, then focusing on local marketing is where it’s at. Take advantage of local SEO best practices as well as targeting local keywords in your ads to pinpoint the audience in your region effectively.

#8 Partner with influencers

Most marketing professionals should be familiar with the concept of influencers at this point. In a nutshell, influencer marketing is a partnership between a brand and a person or group who is considered influential in their industry or field.

Brands work with influencers to endorse, advocate, or otherwise spread the word about their brand, offering, or event.

Examples of influencer content include:

• Instagram photos or Stories
• Sponsored blog posts
• Facebook or LinkedIn statuses
• TikTok or YouTube videos

Nearly every person consumes some form of this medium. So, it’s no surprise that influencer partnerships can be an especially successful avenue for entertainment businesses to take advantage of, as nearly every single person consumes some form of this medium.

The influencer and campaign type you opt for will depend on a few factors, including your budget, what you’re promoting, and what platforms you want the influencer to post on. 

Set yourself up for a successful partnership with our full guide to influencer marketing here.

#9 Host live events

The world is slowly opening back up after the pandemic rendered in-person events nearly nonexistent for years. With people feeling more comfortable attending IRL gatherings, entertainment businesses once again have the chance to host seminars, themed parties, pop-ups, and other live events.

Whether it’s an advanced film screening or a launch party for your latest product, hosting a live event that’ll benefit your marketing goals isn’t just about the food, drinks, and decor.

For your next event, consider creating a unique hashtag and setting up notifications for it so you can monitor (and potentially repurpose) any real-time user-generated content (UGC) from the event. You can also include an option for people to subscribe to your email marketing in the RSVP.

Pro tip: To be as accessible as possible and allocate for those who can’t or aren’t able to make a live event, consider a virtual event component or even a livestream option as well.

The takeaway

Whether your goal is as organic as brand awareness or as specific as hitting a certain number of site visits, there are measurable tactics you can use to build and refine a proper entertainment marketing plan.

Once you’ve got the pillars of your plan laid out, don’t be afraid to experiment, think outside the box, and have fun with your marketing campaigns — entertainment is about not taking yourself too seriously, right? That’s showbiz, baby!

Related Posts

The right ecommerce platform for your business depends on your budget, your audience’s online behavior, and your target demographics. Let's dive in....

Google demand gen ads identify your top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....

Privacy Overview

Start an Entertainment Business

Painting the Town: Igniting Leisure and Creating Unforgettable Memories with Your Entertainment Enterprise

ENTERTAINMENT BUSINESS

Related business ideas, discover your perfect domain, entertainment mini business plan, expected percent margin:, earnings expectations:, actions to hit those numbers:, marketing and customer acquisition:, sales and customer experience:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is the right endeavor, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: name the business, step 3: create a business plan, step 4: obtain licenses and permits, how to obtain licenses and permits, cost of licenses and permits, time frame for obtaining licenses and permits, step 5: secure financing, step 6: market the business, promote special events, develop a website, step 7: hire employees, training employees, step 8: develop a business structure, choosing a business structure, registering the business, step 9: monitor the business, explore more categories, take the next steps.

Music Business Plan Template

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their music businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a music business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Music Business Plan?

A music business plan provides a snapshot of your music business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Music Business Plan

If you’re looking to start a music business or grow your existing business you need a music business plan. A business plan will help you attract investors and raise money, if needed, and plan out the growth of your music business in order to improve your chances of success. Your music business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Music Businesses

With regards to funding, the main sources of funding for a music business are bank loans and angel investors. With regards to bank loans, banks will want to review your music business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will want to see a professional music business plan. Such a plan will give them the confidence that you can successfully and professionally operate a music business.

The second most common form of funding for a music business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a music business.

Finish Your Business Plan Today!

How to write a music business plan.

Your music business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your music business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the type of music business you are operating and the status; for example, are you a startup, do you have a music business that you would like to grow, or are you operating a chain of music businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the industry. Discuss the type of music business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing plan. Identify the key members of your team, and offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of music business you are operating.

For example, you might operate one of the following types:

• Recorded Music – This type of music business sells music that has been recorded in a studio.
• Music Licensing – This type of music business licenses music for films, TV shows, video games, advertisements, online videos, etc.
• Live Music – This type of music business sells tickets to live concerts and tours. They might also operate a school that teaches people how to become successful musicians, or they might sell memorabilia such as T-shirts and posters.
• Music Publishing – This type of music business is in the rights business; they represent songwriters. If someone wants to use a song by a songwriter that is represented by the music publishing company, they need to get permission and then pay a royalty.
• Music Production – This type of music business provides a service for musicians and recording artists. They might produce and record an album and then provide marketing services such as radio promotion and public relations.
• Music Business Consulting – This type of business is in the business of providing advice to musicians on how to become successful. For example, they may offer consulting on how to promote your music and how to book gigs.
• Music Artist – This type of business operates as an individual musician or music group. For example, they might be solo artists, bands looking for a record deal, or groups of musicians hoping to become successful together.
• Music Education – This type of music business offers music lessons, either in-person or online.
• Retail Music Store – This type of music business sells instruments, sheet music, and other music-related items.

In addition to explaining the type of music business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the music business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards more people purchasing music online, you may want to focus your marketing efforts on digital platforms.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your music business plan:

• How big is the music business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your music business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your music business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments for a retail music store:

• Adult beginning guitar players
• Teenage/college-aged students who want to learn how to play the electric guitar and will commit time and money to do so
• Middle-aged adults who want to learn how to play acoustic guitars for their own enjoyment
• Vintage guitar enthusiasts who are looking for specific instruments that are considered rare or valuable.

The following are examples of customer segments for a music education business:

• Parents who want their children to have a well-rounded education and believe that music is an important part of that
• Children who want to learn to play an instrument because they enjoy music
• Adults who want to improve their skills at playing an instrument they already know how to play

As you can imagine, the customer segment(s) you choose will greatly depend on the type of music business you are operating. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than millennials.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. 

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers or clients.

Finish Your Music Industry Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other music businesses within the same niche.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes physical stores, online stores, and even locally owned retail shops that sell instruments.

Here are some examples of indirect competitors within the music education niche: 

• Local music store selling instruments
• Online retailer selling musical instruments
• The public school system offering a music program to students in grades K-12 or college offering a music ed program as a minor.

You need to mention such competition to show you understand that not everyone in the market is your direct competitor. Furthermore, including a SWOT analysis of your business in this section will demonstrate how you plan to compete against them.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products/services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to reach out to customers of your competitors and ask them what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior services?
• Will you provide amenities that your competitors don’t offer?
• Will you make it easier or faster for customers to book your own studio?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a music business plan, your marketing strategy and plan should include the following:

Product : in the product section, you should reiterate the type of music that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to selling instruments, you may also offer music lessons, CD recordings of the lessons, and other merchandise related to your business.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the options you offer and their prices.

Place : Place refers to the location of your music business. Document your location and mention how the location will impact your success. For example, is your music business located in a commercial district with a lot of foot traffic? If not, will you offer delivery or online sales?

Promotions : the final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Partnerships with local organizations (e.g., partner with vendors to provide recording packages at a discount over a la carte services)
• Local radio stations advertising
• Banner ads at local music venues
• Social media advertising

Operations Plan

While the earlier sections of your music business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your music business such as serving customers, cleaning, ordering supplies, and so on. This section should list the specific tasks that will need to be completed each day and who will be responsible for them.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 25th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your music company’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a music business.

Ideally, you and/or your team members have direct experience in the music business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in music and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, how many customers will you serve? How much does it cost to provide your service/product? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your recording studio, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your music business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a music business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like studio gear, instruments, amps, inventory, etc.
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your studio design blueprint or location lease.

Music Business Plan Summary

Putting together a business plan for your music business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the music business, your competition, and your potential customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful music business.

Music Business Plan FAQs

What is the easiest way to complete my music industry business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Music Industry Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of music business you are operating and the status; for example, are you a startup, do you have a music business that you would like to grow, or are you operating a chain of music businesses?

How Can I Generate Multiple Income Streams In My Music Business?

Whether you are a band, artist manager, recording producer, record label, or music store, if you can learn how to take the best advantage of both live and recorded revenue streams, you may be able to beat competitors at the music game. Your music business plan should describe your strategy of utilizing these two sides of the music industry.

Live concert tickets can be sold for hundreds of dollars for popular groups, while up-and-comers may need to play for just tips at bars and small venues. However, there is a place for every type of musician on this spectrum, and almost all musicians maintain a live performance schedule even as they become successful recording artists. Live concerts offer an opportunity for the group or artist’s music to be exposed to new audiences in a visceral way, sometimes driving direct sales of CDs at the concert itself, and leading to word-of-mouth inspired sales down the road.

Live concerts can be a significant revenue stream for a successful music artist, but they must play at venues large enough to cover the fixed costs of production (marketing, ticket sales, equipment rental, and set-up, travel, wages, and venue rental) leaving a net profit. If venues are too small and cost too high, concerts may have to be considered just a promotion method for other revenue streams, like recording sales.

Recorded Music

The sales of CDs or mp3s of the group or artist’s music, on the other hand, leave much more potential for huge returns. The profitability of selling recorded music increases significantly as the number of CDs or mp3s increases, as the cost of producing and selling each additional CD (and especially mp3s) approaches zero. Recordings can also help promote concert sales to a certain extent, through the release of singles and promo CDs. This can be through giveaways and through radio promotion of those songs.

If each revenue stream is significant on its own and also reinforces the other, you can build an extremely profitable business over time.

Don’t you wish there was a faster, easier way to finish your Music Industry business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

support your career

get the interview & get the job

• Professional Development

How To Start an Entertainment Promotion Company

An entertainment company specializes in providing performers for everything from birthday parties to corporate retreats, including musicians, clowns, magicians, and comedians. Although most businesses will focus on a specific type of performer, it is also possible to hire a wide range of people with a variety of skills to meet a range of needs.

• Find your niche.
• Identify an office or coworking space.
• Hire interns and industry vendors.
• Develop marketing techniques for promotional campaigns.

What is meant by promotion?

Through the use of advertising and marketing strategies, promotion serves as a tool for differentiating your company from that of your rivals. Businesses frequently use promotions by grouping together their products to reach potential customers. To increase the likelihood of it being purchased and to increase the exposure of several products, they typically pair less popular products with more popular ones. Additionally, promotions make the most of data by gathering it from thousands of individuals to pinpoint the right audience. By adopting this strategy, businesses can get to know their customers better and increase the likelihood that word-of-mouth advertising among family and friends will be used to promote their goods.

How to start an entertainment promotion company

Running a promotion company versus managing promotions for a company are very different tasks. The success of starting an entertainment promotion company requires a number of different elements.

The following actions will help you get a promotion:

1. Find your niche

Reduce the number of services you would like to offer because entertainment promotion companies provide a wide range of services to their clients. If you have the resources to operate as a full-service business and you want to beat your rivals, think about performing a SWOT analysis. A SWOT analysis identifies your newly formed business’s strengths, weaknesses, opportunities, and threats. You can gain a clearer understanding of the services you can specialize in, the local competition, and the potential growth areas for your business.

To differentiate yourself from your rivals, obtain an event planning certification. Both a special events professional and a certified meeting planner certification are available.

2. Identify an office or coworking space

Event planners require a central location for operations and client meetings to discuss marketing plans for their campaigns. Choose a neighborhood coffee shop or restaurant where you can conduct business in a public setting if you end up working from home. Additionally, you can start networking with managers to increase clientele and guarantee top-notch service. When meeting with potential clients in your industry for the first time, meeting at a reputable location also gives you a sense of legitimacy. Consider a coworking space as well if you want to meet clients in a classy environment.

3. Hire interns and industry vendors

Establishing connections with business partners in the sector will help you plan promotional campaigns as your entertainment production company expands. Additionally, build relationships with nearby universities so that college students can work internships there if they’re interested in entertainment promotions or are trying to explore other career paths.

Other advantages for interns include:

4. Develop marketing techniques for promotional campaigns

Choose the services you want to provide for your clients and then decide which strategies will help them achieve their campaign goals. To properly respond to this question, further thought must be given to the metrics you want to achieve and how to get there.

The following are some marketing tactics to use as you create your clients’ campaign:

How To Start A Promotions Company

How do I start a promotion company?

To launch a promotion business, draft a business plan outlining your financial commitment, startup costs, services to be provided, client retention strategies, and anticipated revenue for the first two to three years of operation. Next, register your business, get a business license, and buy the necessary tools to get going.

How do I start a music promotion company?

• 1. 0 Find a Name. Finding a good name for your promotion company is the first step in creating it.
• 2.0 Create Social Media Accounts. …
• 3.0 Create Artwork and Branding. …
• 4.0 Find Funding. …
• 5.0 Create Website. …
• 6.0 Create Facebook Group. …
• 7.0 Find Staff. …
• 8.0 Setup Group Messaging.

How do you become an entertainment promoter?

• Consider educational needs. …
• Decide on the type of events you want to promote.
• Gain experience. …
• Grow your professional network.

What does a promotion company do?

Companies that specialize in entertainment promotions offer a wide range of services, including the creation and distribution of marketing materials, the acquisition and distribution of promotional prizes, media coordination, ticket sales, event planning, and guest appearances.

Related posts:

• What To Do When Coworkers Are Stepping on Your Toes at Work
• Guide: How To Create and Maintain Recruitment Pipelines
• Cross Branding: Definition, Benefits and Examples
• What Is SOAP API? (And How It Differs From REST API)
• What Is an ESOP?
• How To Write a Good Call to Action (With Examples)
• How To Relax After Work (Plus Why It’s Important)
• What Is a Weekly Sales Report? (Plus How To Format One)

Related Posts

What is price skimming (with advantages and disadvantages), 10 customer success strategies to improve your business, leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai pitch deck generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Entertainment & Media

Family Entertainment Center Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Family Entertainment Center Business Plan?

Writing a family entertainment center business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your family entertainment center business, its location, when it was founded, the type of family entertainment center business (E.g., arcade FECs, adventure FECs, trampoline parks, go-kart tracks.), etc.

Market opportunity:

Product and services:.

• For example, arcade games, miniature golf, bowling, laser tag, etc are some of the services you may provide.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Arcade FECs
• Kids entertainment business
• Teen entertainment business
• Adventure FECs
• Trampoline parks
• Water parks
• Go-kart tracks
• Describe the legal structure of your family entertainment center company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your family fun center business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, families with children, teenagers, or young adults would be an ideal target audience for a family entertainment center business.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, a family entertainment center has a booming market of virtual reality games; explain how you plan on dealing with this potential growth opportunity.

Regulatory environment:

Here are a few tips for writing the market analysis section of your family entertainment center business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the family entertainment center services your business will offer. This list may include activities like,

• Arcade games,
• Adventure courses,
• VR (virtual reality games), etc

Food and beverages:

Quality measures:.

• This may include regular maintenance of equipment, safety & security, etc.

In short, this section of your family entertainment center plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced VR games or custom-designed attractions could be some of the great USPs for a family entertainment center company.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your family entertainment center business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your family entertainment center business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your family entertainment center business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager.) involved in the family entertainment center business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your family entertainment center business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your family entertainment center business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample family entertainment center business plan will provide an idea for writing a successful family entertainment center plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our family entertainment center business plan pdf .

Related Posts

Amusement Park Business Plan

Bowling Alley Business Plan

How to ask ChatGPT to write a Business Plan

Business Location Selection Guide

Frequently Asked Questions

Why do you need a family entertainment center business plan.

A business plan is an essential tool for anyone looking to start or run a successful family entertainment center business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your family entertainment center company.

How to get funding for your family entertainment center business?

There are several ways to get funding for your family entertainment center business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your family entertainment center business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your family entertainment center business plan and outline your vision as you have in your mind.

What is the easiest way to write your family entertainment center business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any family entertainment center business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Broadcasting in Japan pp 233–257 Cite as

Television Viewing via the Internet: Time-shift and TVer

• Norihiro Kasuga 4 &
• Manabu Shishikura 5  
• First Online: 15 November 2022

134 Accesses

Part of the book series: Advances in Information and Communication Research ((AICRES,volume 5))

This is a preview of subscription content, log in via an institution .

Buying options

• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

In Japan, NHK launched its simultaneous distribution service in March 2020. The five key commercial broadcasters also conducted several preparatory trials, but due to the economic downturn caused by the COVID-19 pandemic and the resultant uncertainty of holding events, found that there were no guaranteed prospects.

According to Oku ( 2017 ), real-time TV and recorded program viewing amount to 705 and 237 min per week respectively; with the onset of simultaneous distribution, these were projected to be reduced to 695 and 235 min, respectively. However, participants responded that they would “watch an additional 73 min” of the simulcast service, indicating that their viewing time would increase almost exclusively due to the simultaneous distribution.

Services like Yahoo! Japan , Google , and YouTube , follow similar strategies to provide their services free of charge to viewers and users.

Video Research Inc., a market research agency, has been releasing official time-shift viewership ratings in the Kanto region since the second half of FY2016, in the Kansai region since the first half of FY2018, and in the Nagoya region since the second half of the same year.

It also depends on appraisal of the value of the advertisements shown on TVer compared to regular TV commercials. Stringent measures against unlawful activities such as uploading privately recorded videos are required, even in the case of TV programming.

A similar trend can be observed in Japan, where the number of downloads for smartphone and tablet applications for TVer viewing reached a total of 1 million within three weeks of the service’s launch (Asahi Shimbun, November 19, 2015), far exceeding the initial estimate of 500,000 DLs as of March 2016. Considering that the service was not as rich in content at the beginning as it is now, it is surmised that the switchover was due to a high preference for mobile devices. It currently has over 20 million Downloads ( TVer News Release, July 24, 2019).

We randomly categorized 40,500 US households that had not subscribed to entertainment program sets into the following three types and compared changes in demand behavior, including Time-Shift (TS), for each of them (May–June 2015, six weeks within the period) with the cooperation of the survey administrator. These types were: (1) free access to entertainment program packs without a TS function, (2) free access to entertainment program packs with a TS function, and (3) no change in condition as a control target (no access to entertainment program packs.).

The term time-shift viewing includes viewing material captured by recording devices. Even as real-time TV viewing peaked at 224.9 min in 2010 and has continued to decline (to 163 min in 2018), time-shift viewing as a percentage of total TV viewing has been increasing. Since then, however, it remained constant at 29 min until 2018, suggesting that the amount of time spent on time-shift viewing is capped at a certain stage.

The specific question was: “What are your reasons for using video recording features, on-demand services, and delayed viewing services such as Tver ? Please select all that apply.”

The survey was conducted on two days—February 7 and 8, 2019—using online monitoring. The target areas were Tokyo, Kanagawa, Chiba, Saitama, Tochigi, Gunma, and Ibaraki. Respondents were aged 18 years or older. The survey asked about the viewing preferences for each TV program for the day before the survey; viewer availability to watch TV during program broadcast hours; viewing patterns; content preferences such as favorite programs and frequently watched program genres; media use when gathering product information; resistance to advertisements and reasons for it; and willingness to pay to be able to skip advertisements.

Respondents were asked whether they were in a situation where they could watch TV during the target time, and those who answered that they “could watch if forced to” or “could watch without being forced to” were recorded as those who could watch TV.

As the aggregate results in Table 3 are program-by-program ratings that include cases where respondents watch multiple programs, the figures (totals) differ from the viewing percentages in Table 1 or Table 2 , which show the percentage of users who watched at least one of the programs offered in each time slot in real time or time-shift.

Programs aired by independent stations and satellite broadcasters in prefectures such as Kanagawa, Chiba, Saitama, Gunma, and Tochigi are grouped together as “Other.”.

For time-shift viewing, the total includes not only those who answered that they had “already watched” the program, but also those who answered that they “planned to watch it in the future.” Because the survey was conducted on the day after the program aired, about half of the respondents had recorded the program, but “planned to watch it in the future.” As it is unclear whether these respondents actually watched the program in the end, the “time-shift viewing” rating used here should be regarded as the maximum value.

For the sake of reliability, respondents who watched four or more programs in real time or did not answer questions about their income were excluded from the data. As a result, the target sample size was 1,533 people. Respondents who chose to watch both real-time and time-shift programs were treated as real-time viewers.

This figure measures the relationship between the explanatory variables when “real-time” or “time-shift” is selected based on the results for the “did not view” option.

The multinomial logit model assumes that the respondent’s choice is not influenced by the availability of irrelevant alternatives (IIA: Independence of Irrelevant Alternatives). The relationship between the explanatory variables is also assumed to be independent this time.

An alternative interpretation is that these respondents were not interested in television at all to begin with, and therefore were not inclined to watch it.

The results for the relationship between time constraints and personal attributes are consistent with the analysis presented in Chap. 6 of Jitsuzumi et al. ( 2018 ).

When we observe the distribution of the number of real-time viewings, we see that some respondents indicated that they watched significantly more than three programs in the time frame in question. This may reflect either channel-surfing viewing (watching multiple programs while changing channels) or remaining on the same channel. While channel-surfing is considered to be a way of avoiding clear program selection, these responses are included in the calculation of the average.

As in the estimation in Table 4 , samples in which respondents said that they watched four or more videos in real-time were excluded from the analysis. There was no significant difference in the results even when these respondents were included.

However, the same coefficient was not significant when all respondents were included in the sample.

The regression analysis (using an ordinal logit model) using the same explanatory variables as in Table 6 with the number of these programs viewed (0–2) as the dependent variable. This showed that the coefficient of educational background was also positive and significant. This indicates the presence of a bias in the user group that watches the news genre. Shishikura ( 2018 ) confirms that users are biased by program genre.

Research Institute of The Japan Commercial Broadcasters Association (2015) conducted an online survey (February 25–March 17, 2015) of 6215 men and women between the ages of 15 and 70 living in six countries: Japan, the United States, South Korea, Germany, France, and the United Kingdom. The percentage of respondents who answered the question was highest in Japan, followed by the UK (14.7%), France (14.5%), the US (14.0%), Germany (12.9%), and South Korea (8.1%).

YouTube already offers setting options for forcing/blocking ad viewing by content. For a detailed analysis of resistance to such ads, see Shishikura et al., ( 2018 , 2019 ).

Such a fee is referred to as a “shadow price.” In the survey, respondents were asked to select an amount from 0 yen to 2000 yen in 100-yen increments. Only 829 respondents (38.2%) indicated a willingness to pay to skip ads; on average, they were willing to pay about 447 yen.

For example, Chukyo TV’s Chuun offers different playback speeds (0.5×/1.0×/1.5×/2.0× playback). Gyao has also introduced similar functionality (0.7×/1.0×/1.3×/1.5×/1.7×/2.0×) for some of its content (as of the end of February 2020).

Initially, it was only available for seven days after the start of playback, but this has now been extended to 30 days, and under the new reform plan, it is expected to be extended to 12 months, and all past episodes of popular long-running programs such as dramas and comedies will also be available.

Audiovisual Media Services without Frontiers Directive.

(English-Language References)

Abreu, J., Nogueira, J., Becker, V., & Cardoso, B. (2017). Survey of catch-up tv and other time-shift services: A comprehensive analysis and taxonomy of linear and nonlinear television. TeleCommunication Systems, 64 (1), 57–74.

Article   Google Scholar  

Belo, R., Ferreira, P., de Matos, M., & Reis, F. (2019). The impact of time-shifting on tv consumption and ad viewership. Management Science, 65 (7), 2947–3448.

Herz, B., & Kiljanski, K. (2018). Movie piracy and displaced sales in Europe: Evidence from six countries. Information Economics and Policy, 43 , 12–22.

Nguyen, G., Dejean, S., & Moreau, F. (2014). On the complementarity between online and offline music consumption: The case of free streaming. Journal of Cultural Economics, 38 (4), 315–330.

Oberholzer-Gee, F., & Strumpf, K. (2007). The effect of file sharing on record sales: An empirical analysis. Journal of Political Economy, 115 (1), 1–42.

Ofcom. (2019). The communications market report 2019 . https://www.ofcom.org.uk/research-and-data/multi-sector-research/cmr/cmr-2019 .

Prince, J., & Greenstein, S. (2017). Measuring consumer preferences for video content provision via cord-cutting behavior. Journal of Economics and Management Strategy, 26 (2), 293–317.

Google Scholar  

Smith, M., & Telang, R. (2016). Streaming, sharing, stealing: Big data and the future of entertainment . MIT Press.

Waldfogel, J. (2012). Copyright protection, technological change, and the quality of new products: Evidence from recorded music since Napster. Journal of Law and Economics, 55 (4), 715–740.

(Japanese-Language References)

Institute of Information and Communications Policy, Ministry of Internal Affairs and Communications. (2019). Report on the survey on information and communications media usage time and information behavior in the fiscal year 2018 .

Jitsuzumi, H., Kasuga, N., Nakamura, A., Shishikura, M., & Koguchi, T. (2018). Policy analysis on OTT industry: Net neutrality, personal information, and media . Keiso Shobo.

Oku, R. (2017). Survey on the acceptability of simultaneous internet distribution of broadcasting. Information and Communication Council, Information and Communication Policy Committee, 9th Explanatory Document (Document 9–5) .

Research Institute of the Japan Commercial Broadcasters Association. (2015). Research project on internet and digital-related business of commercial broadcasters. FY 2014 Report .

Shishikura, M. (2018). The impact of new entry in the media market: Neutrality and quality of information goods. Journal of Information Law and Policy, 3 , 15–28.

Shishikura, M., Kasuga, N., & Nakamura, A. (2018). Advertising: Too much or too little? An analysis of the effect of resistance to advertising on ad volume [Conference presentation]. 2018 Fall Meeting of the Japan Association for Applied Economics, Tokyo, Japan.

Shishikura, M., Kasuga, K., & Nakamura, A. (2019). Estimation of shadow cost in media use: Disutility to advertising and the possibility of excess advertising [Conference presentation]. 2019 Spring Meeting of the Japan Society of Information and Communication Research, Tochigi, Japan.

Download references

Acknowledgements

This research was partially supported by Grant-in-Aid for Scientific Research (Grant-in-Aid for Scientific Research (C), Project No. 17K03694, 19K01688, 22K01512) and the Telecommunications Advancement Foundation. The authors would like to express their gratitude.

Author information

Authors and affiliations.

Faculty of Economics, Konan University, Hyogo, Japan

Norihiro Kasuga

Faculty of Economics, Nagasaki University, Nagasaki, Japan

Manabu Shishikura

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Norihiro Kasuga .

Editor information

Editors and affiliations.

Graduate School of Asia-Pacific Studies, Waseda University, Tokyo, Tokyo, Japan

Hitoshi Mitomo

Research Institute, The Japan Commercial Broadcasters Association, Tokyo, Tokyo, Japan

Mikio Kimura

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this chapter

Cite this chapter.

Kasuga, N., Shishikura, M. (2022). Television Viewing via the Internet: Time-shift and TVer. In: Mitomo, H., Kimura, M. (eds) Broadcasting in Japan. Advances in Information and Communication Research, vol 5. Springer, Singapore. https://doi.org/10.1007/978-981-19-4699-8_11

Download citation

DOI : https://doi.org/10.1007/978-981-19-4699-8_11

Published : 15 November 2022

Publisher Name : Springer, Singapore

Print ISBN : 978-981-19-4698-1

Online ISBN : 978-981-19-4699-8

eBook Packages : Economics and Finance Economics and Finance (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

'Eternal symphony of rock': KISS sells catalog to Swedish company for $300 million: Reports

Some things aren't " Forever " for legendary rock band KISS after the quartet announced they sold their catalog, brand name and IP.

The 2014 Rock and Roll Hall of Fame inductees did the deal with Swedish company Pophouse Entertainment Group. The company, founded by Swedish music executive Per Urban Sundin, paid the band $300 million for the acquisition, Bloomberg reported.

"Pophouse, the pioneering global entertainment and music investment firm, announces the acquisition of the music catalogue, brand name and likeness - including the world- famous face paint designs – as well as trademarks of the iconic American rock band KISS," the Stockholm-based company said in a news release .

What does Pophouse plan on doing with KISS's catalog, likeness?

Pophouse called the deal a "groundbreaking partnership" that will allow the private entertainment company to "further develop and amplify the unique KISS legacy worldwide," including "preserving their iconic music, enigmatic personas, and expressive imagery for generations to come."

The company is planning a biopic, an avatar show and a KISS-themed experience, according to the release. The band will "play key roles in the development of the projects" and work alongside Pophouse, the company added.

“We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come," Gene Simmons, bassist and co-founder of KISS, said in the release. "Because what Pophouse is doing, is breaking rules... The future could not be more exciting!”

Pophouse deal comes after KISS bids farewell to live touring

The deal comes after KISS bid farewell to live touring in December 2023 after their final show in Madison Square Garden .

"This … is the end of the road," Paul Stanley, co-founder, frontman and co-lead vocalist for KISS, said during the final show in New York. "It seems sad, but tonight is a night to celebrate what we did together. And we couldn’t have done it without you."

Before curtains closed on the band's final show, a message appeared on the video screens in the arena, it read "A new KISS era starts now." Immediately after the message, the band's digital avatars popped up on the monitors and began playing "God Gave Rock and Roll To You."

KISS's final live show in New York set the stage for the deal with Pophouse

Unbeknownst to KISS fans, the digital avatars are a project with Pophouse that was previewed at the band's final show, according to the company's release.

"Through a magical combination of cutting-edge technology and unrivaled creativity, Pophouse will bring the full, authentic KISS experience to both existing and new fans for years to come," the company said.

The avatar show is planned to launch in 2027, according to Pophouse.

"Our journey with Pophouse is fueled by the desire to eternally resonate across diverse facets of global culture," Stanley said in the release. "As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the KISS experience continues to captivate both our devoted fans and those yet to discover the thrill. This partnership is not just a chapter; it’s an eternal symphony of rock ‘n’ roll immortality."

The only other music catalog acquisition/partnership Pophouse has with an artist outside of Sweden is Cyndi Lauper's, which the “Girls Just Want to Have Fun” singer sold in February, according to the company.

TVer INC. Z Holdings Corporation Z Entertainment Corporation Yahoo Japan Corporation LINE Corporation

TVer and the Z Holdings Group Reach a Basic Agreement for Business Alliance To strengthen collaborations toward joint development of advertising analysis solutions and service growth

TVer INC. (Head office: Minato-ku, Tokyo; President and Representative Director: Nobuko Wako; hereinafter "TVer"), Z Holdings Corporation (hereinafter "ZHD"), and the Z Holdings Group companies: Z Entertainment Corporation (hereinafter "ZE"), Yahoo Japan Corporation (hereinafter "Yahoo Japan"), and LINE Corporation (hereinafter "LINE"), have reached a basic agreement to form a long-term business alliance through cooperation between their businesses.

Based on this basic agreement, TVer, ZHD, ZE, Yahoo Japan, and LINE will begin discussing specific measures. In addition to jointly developing advertising analysis solutions and collaborating on measures for the growth of each company's services, TVer and the ZHD Group plan to consider initiatives that will serve to strengthen collaborations, such as the development of joint advertising products in sales promotion and the implementation of joint projects among the services of both groups.

TVer, ZHD, ZE, Yahoo Japan, and LINE will take this basic agreement as an opportunity to promote various initiatives, which will contribute to the vitalization of the entertainment industry in Japan.

■ About the official commercial TV streaming service "TVer." ( https://tver.jp/ Japanese only) TVer is an official commercial TV streaming service offering free, ad-supported distribution of safe and secure TV content. In addition to the weekly distribution of approximately 600 programs on PCs, smartphones/tablets, and TV apps, the service also offers archived content, real-time distribution (simultaneous distribution of terrestrial broadcasting), and livestreaming. TVer launched its services in October 2015. 

■ TVer INC. News: Press releases/columns/articles https://biz.tver.co.jp/news.html (Japanese only)