when to write a personal statement

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How to Write a Strong Personal Statement

  • Ruth Gotian
  • Ushma S. Neill

when to write a personal statement

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

  • Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
  • Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
  • Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
  • Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

when to write a personal statement

  • Ruth Gotian is the chief learning officer and assistant professor of education in anesthesiology at Weill Cornell Medicine in New York City and the author of  The Success Factor . She was named the world’s #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters . RuthGotian
  • Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to Write a Personal Statement (with Tips and Examples)

Hannah Yang headshot

Hannah Yang

How to write a personal statement

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

personal statement definition

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

when to write a personal statement

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Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

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  • Knowledge Base
  • Applying to graduate school
  • How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

  • Your personality: what are your interests, values, and motivations?
  • Your talents: what can you bring to the program?
  • Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

  • A personal experience that changed your perspective
  • A story from your family’s history
  • A memorable teacher or learning experience
  • An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

  • Is it a longstanding passion or a recent discovery?
  • Does it come naturally or have you had to work hard at it?
  • How does it fit into the rest of your life?
  • What do you think it contributes to society?

Tips for the introduction

  • Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
  • Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

  • What first sparked your interest in the field?
  • Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
  • Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

  • Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
  • Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

  • Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
  • Discuss any academic achievements, influential teachers, or other highlights of your education.
  • Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

  • If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
  • If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
  • If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

  • Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
  • Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

  • Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
  • Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

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How To Write a Personal Statement That Stands Out

How To Write a Personal Statement That Stands Out

Table of contents

when to write a personal statement

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

  • A personal statement is an opportunity to share your unique qualities, experiences, and skills.
  • It should always relate to the course, job, or funding you are applying for.
  • Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
  • Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

when to write a personal statement

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

when to write a personal statement

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

when to write a personal statement

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Wordtune Editor’s Spices feature can provide a counterargument to help you address weaknesses in a personal statement.

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

  • What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
  • What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
  • What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
  • How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

Princeton University’s “In service of humanity” page highlights that they value supporting society and giving back.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

  • Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
  • Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
  • Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

when to write a personal statement

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

  • An engaging introduction.
  • Clear examples of your experiences, skills, and expertise. 
  • A commitment to improvement, if required.
  • Any applicable achievements. 
  • A direct connection to the company or institution’s values.
  • A strong conclusion that summarizes information without adding new content.
  • Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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How To Write A Personal Statement (With Examples)

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Whether you want to apply to colleges, graduate programs, or competitive jobs, writing a persuasive personal statement will give you a leg up over the other applicants. A personal statement gives you a chance to express your qualifications, motivations, and long-term objectives in a way that gets hiring managers and admissions boards excited to meet you.

No matter why you’re writing a personal statement, we’re here to help you stand out from the crowd.

Key Takeaways:

To write a personal statement, first brainstorm, then narrow down your ideas, and start with an intro that leads into your qualifications.

Make sure to proofread your personal statement before submitting.

Personal statements describe your interests, skills, and goals, with a particular focus on your passion.

Personal statements are typically found in academia, however some professional organizations may also request one.

How To Write A Personal Statement (With Examples)

What Is a Personal Statement?

How to write a personal statement, tips for writing a strong personal statement, questions to ask yourself when writing a personal statement, when do i need a personal statement, academic personal statement examples, professional personal statement example, personal statement faq.

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A personal statement is a written work that describes your skills, areas of interest, accomplishments, and goals. It is typically included with a college or scholarship application, and sometimes used as part of job applications as well.

Personal statements are a chance for you to show an admissions board or a hiring committee what makes you special outside of your resume . Think of it as an in-depth cover letter where you get to detail not only your skills, but why you’re so passionate about the subject.

Short of an interview, it’s the best way to show your personality in a way that (hopefully) convinces someone to hire or admit you.

When you’re ready to write your statement, there are a few ways you can approach it. We’re going to go over a seven-step process so you can keep your thoughts organized and work through a process. Feel free to switch up the method, so it works for you.

Understand the prompt. Before you put pen to paper, make sure you understand the prompt and what is being asked of you. If there’s a specific set of questions you need to respond to, make sure you frame your thinking that way instead of just choosing a topic.

Brainstorm. Think of some ideas and an outline before you start writing. Consider how you can answer the prompt you’re given and what unique experiences you can bring to the table. The more options you have, the better off you’ll be.

Narrow it down. An excellent way to pick your final approach to draft a statement would be to jot down a few sentences for each idea you had. This helps you tell what topic is easiest to write about or what you feel most confident. No matter how you narrow down your ideas, you need to settle on the strongest one to convey your qualifications.

Start with an intro. Once you’re ready to write, you’ll want to write your opening paragraph first. This is a chance for you to introduce yourself and let people know who you are. Try to keep this paragraph short since it’s just an intro, and you’ll have more space to get into your qualifications in the next paragraph.

Write about your qualifications. When you write about your skills, make sure you align them with the job description or the program’s goals or university.

You can expand this section to a few paragraphs (if word count allows) and be sure to cover your achievements, qualifications, skills, talents, goals, and what you can bring to the program or organization.

One to three body paragraphs should suffice, with scholarship and graduate school personal statements being the longest of the bunch, and job personal statements being the shortest.

Sum up your argument. Your statement is a persuasive argument for why the committee should pick you. It should be a compelling summary of your qualifications, and it should show that you have a clear desire to work for the company.

Proofread. Look for any spelling or grammar errors and check to make sure your writing is clear and concise. Cut out anything that doesn’t fit or help paint a good picture of what kind of student or employee you are. You might want to show your draft to a few people to ensure everything sounds right.

No matter what approach you take to writing your statement, a few things hold. We’ll give you some tips to make your statement stand out from the rest.

Write to your audience. Chances are you have a good idea of who will be reading your application and personal statement, so try to gear your writing toward them. Think of what will persuade or impress them and incorporate that into your writing.

Stay truthful. It might be tempting to exaggerate the truth or smudge a little bit, but make sure you stay truthful. If you claim to have skills or experience that you don’t have and land the job, it might be pretty easy to tell that your writing doesn’t exactly align with your experience.

Tell a story. If you can, try to weave your narrative into a story. Not only will it be more engaging for your reader, but it will also show if you can use your skill to create a story. It doesn’t need to be elaborate, but tying everything together into a narrative will impress your readers.

Use your voice. To make your statement more personal and unique, you should write in your voice. Don’t try to copy examples of statements you find or let your editor drown out what makes you unique. Make sure you keep your personality and qualifications front and center since it’s a personal statement.

Get specific. Instead of generally talking about skills you have, find ways to show your reader when you used those skills. Being specific and giving examples will make your argument more compelling and show your reader that you’re a master.

Use simple language. Since personal statements are so short, it’s not the time for long and complex sentences. Keep it concise and easy to read. You don’t want to risk confusing your reader since committees usually have a few minutes to consider your candidacy, and you don’t want to lose their attention.

Sometimes, especially during the brainstorm process, it can help to ask yourself questions to get your mind focused. These questions can help realize what you want to write in your personal statement.

Some questions you can ask yourself include:

“Why am I interested in this application? What about it makes me want to apply?”

“What are my strengths and weaknesses?”

“What type of work gets me excited and deeply engaged?”

“What is my life story and how does it relate to this application?”

“Where do I want to go?”

“Who do I want to be?”

“What have I learned from my past?”

“How can I explain my past experiences?”

“How would my friends and family describe me to a stranger?”

“What obstacles have I overcome and how does it make me who I am today?”

Asking yourself questions like these will open up your mind to new ideas on how to write your personal statement.

You may need to write a personal statement for a university, scholarship, or job application.

University application. When you’re writing a personal statement for a school application, you’ll usually have a few paragraphs to get your point across. These prompts tend to be more open-ended and give you a chance to explain why you want to attend that school, how you align with their program, and why you are an excellent fit for the school’s culture.

A personal statement for a graduate program needs to be much sharper and more focused. At this point in your education, you’re expected to know precisely where you’d like to turn your academic focus and be able to communicate that efficiently.

Scholarship application. When you need to write a personal statement for a grant or scholarship application, you want to make sure you align your values and purpose with the providers. These can be tricky to write, but they’re like a careful balance between personal statements for school and work.

Job application. For work-related personal statements, you’ll want to focus on your skills and qualifications more than your personality. Employers are more concerned with how you can meet their skill requirements. Professional personal statements tend to be shorter, so there’s less space to talk about anything but your qualifications.

Here are two examples of shorts personal statement for graduate program applications:

From the moment I stepped into the lab, smelled the clean scent of fresh lab coats, and saw the beakers glistening under the light, I felt an excitement to learn that hasn’t left me since. Each time I enter the lab, I feel the same flutter of my heart and a sense of purpose. I want to continue to chase this feeling while contributing to a broader scientific knowledge catalog, which I know the Graduate Biology Program at City University will allow me to do. I want to continue the research I started in college on communicable diseases while gaining a critical education. City University’s program emphasizes in-class and hands-on learning, a perfect combination for my learning style.
As a graduate of State University with a B.S. in Biology, I have the foundation to build my knowledge and experience. While at State University, I worked in a lab researching the efficacy of a new flu vaccine. There, I managed other student researchers, worked as a liaison between the professor running the lab and students and managed the data reports. I am ready to bring my extensive experience to City University classrooms while learning from my peers. I am eager to begin the coursework at City University, and I believe I am uniquely prepared to contribute to the campus culture and research efforts. I look forward to stepping into City University’s lab in the fall and feeling the familiar excitement that drives me to pursue a graduate program and learn more about public health.

If you need to write a professional personal statement, here’s a sample you can model yours after:

As a recent graduate of State University with a B.A. in Communications, I am prepared to take what I have learned in the classroom and bring my work ethic and go-getter attitude to ABC Company. I believe that I have the skills and experience to excel as a Marketing Coordinator from my first day. My classes in Digital Communication, Social Media Marketing, and Business Management and my work as Outreach Chair of the university newspaper have prepared me to take on responsibilities as I learn more about the field. I also believe that my dedication to animal welfare aligns with the ABC Company’s goal of finding loving homes for all of their foster pets and makes me especially interested in this position.

What do I write in a personal statement?

A personal statement should include an introduction, your relevant skills/experiences, and your goals. You want to keep your personal statement relevant for the program or job in question. Make sure to show your passion and indicate what you’d like to do with the degree or opportunity.

How do you start off a personal statement?

Start your personal statement by introducing yourself. Give a brief snapshot of your background that also describes why you’re passionate about this field or area of study in particular. Another powerful way to start off a personal statement is with a significant accomplishment that immediately speaks to your relevant skill set and experience.

What exactly is a personal statement?

A personal statement is a brief statement that sums up your qualifications. A personal statement is a brief written document that university admissions boards, scholarship programs, and sometimes hiring managers require from applicants. A personal statement’s purpose is to show the reader that you are qualified, fully invested in the aims of the program, and have plans for what you would do if granted the opportunity.

How do you write a 500-word personal statement?

To write a 500-word personal statement, start by writing without worrying about the word count. If your personal statement is too long, look for sentences that include skills, experiences, or qualifications that aren’t strictly related to the requirements or aims of the program/job you’re applying for and remove them.

If your personal statement is too short, go back to the program, scholarship, or job description. Make note of the preferred experiences and required skills. For example, if you’ve included a skill in your personal statement without experience to back it up, consider adding a brief story that shows you putting that skill into action.

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Amanda is a writer with experience in various industries, including travel, real estate, and career advice. After taking on internships and entry-level jobs, she is familiar with the job search process and landing that crucial first job. Included in her experience is work at an employer/intern matching startup where she marketed an intern database to employers and supported college interns looking for work experience.

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How to Write an Amazing Personal Statement (Includes Examples!)

when to write a personal statement

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

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Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

when to write a personal statement

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

when to write a personal statement

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

How to Write an Amazing Personal Statement (Includes Examples!)

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

  • What experiences have shaped who you are? 
  • What’s special or unique about you or your life story? 
  • Who or what has inspired you the most? 
  • What accomplishments are you most proud of? 
  • What are your goals for the future? How have you arrived at those goals? 
  • If your life was a movie, what would be the most interesting scene? 
  • What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

  • It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
  • Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
  • Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
  • Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

Frequently asked questions about writing personal statements 

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Writing the Personal Statement

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This handout provides information about writing personal statements for academic and other positions.

The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

  • What's special, unique, distinctive, and/or impressive about you or your life story?
  • What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
  • When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
  • How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
  • If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
  • What are your career goals?
  • Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
  • Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
  • What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
  • What skills (for example, leadership, communicative, analytical) do you possess?
  • Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
  • What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

  • If you are applying to several schools, you may find questions in each application that are somewhat similar.
  • Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

  • Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

  • Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

  • If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

  • The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

  • The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

  • There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

  • If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

  • Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

  • A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

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College Admissions , College Essays

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In addition to standardized test scores and transcripts, a personal statement or essay is a required part of many college applications. The personal statement can be one of the most stressful parts of the application process because it's the most open ended.

In this guide, I'll answer the question, "What is a personal statement?" I'll talk through common college essay topics and what makes for an effective personal statement.

College Essay Glossary

Even the terminology can be confusing if you aren't familiar with it, so let's start by defining some terms:

Personal statement —an essay you write to show a college admissions committee who you are and why you deserve to be admitted to their school. It's worth noting that, unlike "college essay," this term is used for application essays for graduate school as well.

College essay —basically the same as a personal statement (I'll be using the terms interchangeably).

Essay prompt —a question or statement that your college essay is meant to respond to.

Supplemental essay —an extra school or program-specific essay beyond the basic personal statement.

Many colleges ask for only one essay. However, some schools do ask you to respond to multiple prompts or to provide supplemental essays in addition to a primary personal statement.

Either way, don't let it stress you out! This guide will cover everything you need to know about the different types of college essays and get you started thinking about how to write a great one:

  • Why colleges ask for an essay
  • What kinds of essay questions you'll see
  • What sets great essays apart
  • Tips for writing your own essay

Why Do Colleges Ask For an Essay?

There are a couple of reasons that colleges ask applicants to submit an essay, but the basic idea is that it gives them more information about you, especially who you are beyond grades and test scores.

#1: Insight Into Your Personality

The most important role of the essay is to give admissions committees a sense of your personality and what kind of addition you'd be to their school's community . Are you inquisitive? Ambitious? Caring? These kinds of qualities will have a profound impact on your college experience, but they're hard to determine based on a high school transcript.

Basically, the essay contextualizes your application and shows what kind of person you are outside of your grades and test scores . Imagine two students, Jane and Tim: they both have 3.5 GPAs and 1200s on the SAT. Jane lives in Colorado and is the captain of her track team; Tim lives in Vermont and regularly contributes to the school paper. They both want to be doctors, and they both volunteer at the local hospital.

As similar as Jane and Tim seem on paper, in reality, they're actually quite different, and their unique perspectives come through in their essays. Jane writes about how looking into her family history for a school project made her realize how the discovery of modern medical treatments like antibiotics and vaccines had changed the world and drove her to pursue a career as a medical researcher. Tim, meanwhile, recounts a story about how a kind doctor helped him overcome his fear of needles, an interaction that reminded him of the value of empathy and inspired him to become a family practitioner. These two students may seem outwardly similar but their motivations and personalities are very different.

Without an essay, your application is essentially a series of numbers: a GPA, SAT scores, the number of hours spent preparing for quiz bowl competitions. The personal statement is your chance to stand out as an individual.

#2: Evidence of Writing Skills

A secondary purpose of the essay is to serve as a writing sample and help colleges see that you have the skills needed to succeed in college classes. The personal statement is your best chance to show off your writing , so take the time to craft a piece you're really proud of.

That said, don't panic if you aren't a strong writer. Admissions officers aren't expecting you to write like Joan Didion; they just want to see that you can express your ideas clearly.

No matter what, your essay should absolutely not include any errors or typos .

#3: Explanation of Extenuating Circumstances

For some students, the essay is also a chance to explain factors affecting their high school record. Did your grades drop sophomore year because you were dealing with a family emergency? Did you miss out on extracurriculars junior year because of an extended medical absence? Colleges want to know if you struggled with a serious issue that affected your high school record , so make sure to indicate any relevant circumstances on your application.

Keep in mind that in some cases there will be a separate section for you to address these types of issues, as well as any black marks on your record like expulsions or criminal charges.

#4: Your Reasons for Applying to the School

Many colleges ask you to write an essay or paragraph about why you're applying to their school specifically . In asking these questions, admissions officers are trying to determine if you're genuinely excited about the school and whether you're likely to attend if accepted .

I'll talk more about this type of essay below.

when to write a personal statement

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What Kind of Questions Do Colleges Ask?

Thankfully, applications don't simply say, "Please include an essay about yourself"; they include a question or prompt that you're asked to respond to . These prompts are generally pretty open-ended and can be approached in a lot of different ways .

Nonetheless, most questions fall into a few main categories. Let's go through each common type of prompt, with examples from the Common Application, the University of California application, and a few individual schools.

Prompt Type 1: Your Personal History

This sort of question asks you to write about a formative experience, important event, or key relationship from your life . Admissions officers want to understand what is important to you and how your background has shaped you as a person.

These questions are both common and tricky. The most common pit students fall into is trying to tell their entire life stories. It's better to focus in on a very specific point in time and explain why it was meaningful to you.

Common App 1

Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

Common App 5

Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

University of California 2

Every person has a creative side, and it can be expressed in many ways: problem solving, original and innovative thinking, and artistically, to name a few. Describe how you express your creative side.

University of California 6

Think about an academic subject that inspires you. Describe how you have furthered this interest inside and/or outside of the classroom.

Prompt Type 2: Facing a Problem

A lot of prompts deal with how you solve problems, how you cope with failure, and how you respond to conflict. College can be difficult, both personally and academically, and admissions committees want to see that you're equipped to face those challenges .

The key to these types of questions is to identify a real problem, failure, or conflict ( not a success in disguise) and show how you adapted and grew from addressing the issue.

Common App 2

The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?

Harvard University 7

The Harvard College Honor Code declares that we “hold honesty as the foundation of our community.” As you consider entering this community that is committed to honesty, please reflect on a time when you or someone you observed had to make a choice about whether to act with integrity and honesty.

Prompt Type 3: Diversity

Most colleges are pretty diverse, with students from a wide range of backgrounds. Essay questions about diversity are designed to help admissions committees understand how you interact with people who are different from you .

In addressing these prompts, you want to show that you're capable of engaging with new ideas and relating to people who may have different beliefs than you.

Common App 3

Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

Johns Hopkins University

Tell us about an aspect of your identity (e.g., race, gender, sexuality, religion, community) or a life experience that has shaped you as an individual and how that influenced what you’d like to pursue in college at Hopkins.  This can be a future goal or experience that is either [sic] academic, extracurricular, or social.

Duke University Optional 1

We believe a wide range of personal perspectives, beliefs, and lived experiences are essential to making Duke a vibrant and meaningful living and learning community. Feel free to share with us anything in this context that might help us better understand you and what you might bring to our community. 

body_oddpencilout

Prompt Type 4: Your Future Goals

This type of prompt asks about what you want to do in the future: sometimes simply what you'd like to study, sometimes longer-term career goals. Colleges want to understand what you're interested in and how you plan to work towards your goals.

You'll mostly see these prompts if you're applying for a specialized program (like pre-med or engineering) or applying as a transfer student. Some schools also ask for supplementary essays along these lines. 

University of Southern California (Architecture)

Princeton Supplement 1

Prompt Type 5: Why This School

The most common style of supplemental essay is the "why us?" essay, although a few schools with their own application use this type of question as their main prompt. In these essays, you're meant to address the specific reasons you want to go to the school you're applying to .

Whatever you do, don't ever recycle these essays for more than one school.

Chapman University

There are thousands of universities and colleges. Why are you interested in attending Chapman?

Columbia University

Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.

Rice University

Based upon your exploration of Rice University, what elements of the Rice experience appeal to you?

Princeton University

Princeton has a longstanding commitment to understanding our responsibility to society through service and civic engagement. How does your own story intersect with these ideals?

Prompt Type 6: Creative Prompts

More selective schools often have supplemental essays with stranger or more unique questions. University of Chicago is notorious for its weird prompts, but it's not the only school that will ask you to think outside the box in addressing its questions.

University of Chicago

“Vlog,” “Labradoodle,” and “Fauxmage.” Language is filled with portmanteaus. Create a new portmanteau and explain why those two things are a “patch” (perfect match).

University of Vermont

Established in Burlington, VT, Ben & Jerry’s is synonymous with both ice cream and social change. The “Save Our Swirled” flavor raises awareness of climate change, and “I Dough, I Dough” celebrates marriage equality. If you worked alongside Ben & Jerry, what charitable flavor would you develop and why?

body_uchicago

What Makes a Strong Personal Statement?

OK , so you're clear on what a college essay is, but you're still not sure how to write a good one . To help you get started, I'm going to explain the main things admissions officers look for in students' essays: an engaging perspective, genuine moments, and lively writing .

I've touched on these ideas already, but here, I'll go into more depth about how the best essays stand out from the pack.

Showing Who You Are

A lot of students panic about finding a unique topic, and certainly writing about something unusual like a successful dating app you developed with your friends or your time working as a mall Santa can't hurt you. But what's really important isn't so much what you write about as how you write about it . You need to use your subject to show something deeper about yourself.

Look at the prompts above: you'll notice that they almost all ask you what you learned or how the experience affected you. Whatever topic you pick, you must be able to specifically address how or why it matters to you .

Say a student, Will, was writing about the mall Santa in response to Common App prompt number 2 (the one about failure): Will was a terrible mall Santa. He was way too skinny to be convincing and the kids would always step on his feet. He could easily write 600 very entertaining words describing this experience, but they wouldn't necessarily add up to an effective college essay.

To do that, he'll need to talk about his motivations and his feelings: why he took such a job in the first place and what he did (and didn't) get out of it. Maybe Will took the job because he needed to make some money to go on a school trip and it was the only one he could find. Despite his lack of enthusiasm for screaming children, he kept doing it because he knew if he persevered through the whole holiday season he would have enough money for his trip. Would you rather read "I failed at being a mall Santa" or "Failing as a mall Santa taught me how to persevere no matter what"? Admissions officers definitely prefer the latter.

Ultimately, the best topics are ones that allow you to explain something surprising about yourself .

Since the main point of the essay is to give schools a sense of who you are, you have to open up enough to let them see your personality . Writing a good college essay means being honest about your feelings and experiences even when they aren't entirely positive.

In this context, honesty doesn't mean going on at length about the time you broke into the local pool at night and nearly got arrested, but it does mean acknowledging when something was difficult or upsetting for you. Think about the mall Santa example above. The essay won't work unless the writer genuinely acknowledges that he was a bad Santa and explains why.

when to write a personal statement

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Eloquent Writing

As I mentioned above, colleges want to know that you are a strong enough writer to survive in college classes . Can you express your ideas clearly and concisely? Can you employ specific details appropriately and avoid clichés and generalizations? These kinds of skills will serve you well in college (and in life!).

Nonetheless, admissions officers recognize that different students have different strengths. They aren't looking for a poetic magnum opus from someone who wants to be a math major. (Honestly, they aren't expecting a masterwork from anyone , but the basic point stands.) Focus on making sure that your thoughts and personality come through, and don't worry about using fancy vocabulary or complex rhetorical devices.

Above all, make sure that you have zero grammar or spelling errors . Typos indicate carelessness, which will hurt your cause with admissions officers.

Top Five Essay-Writing Tips

Now that you have a sense of what colleges are looking for, let's talk about how you can put this new knowledge into practice as you approach your own essay. Below, I've collected my five best tips from years as a college essay counselor.

#1: Start Early!

No matter how much you want to avoid writing your essay, don't leave it until the last minute . One of the most important parts of the essay writing process is editing, and editing takes a lot of time. You want to be able to put your draft in a drawer for a week and come back to it with fresh eyes. You don't want to be stuck with an essay you don't really like because you have to submit your application tomorrow.

You need plenty of time to experiment and rewrite, so I would recommend starting your essays at least two months before the application deadline . For most students, that means starting around Halloween, but if you're applying early, you'll need to get going closer to Labor Day.

Of course, it's even better to get a head start and begin your planning earlier. Many students like to work on their essays over the summer, when they have more free time, but you should keep in mind that each year's application isn't usually released until August or September. Essay questions often stay the same from year to year, however. If you are looking to get a jump on writing, you can try to confirm with the school (or the Common App) whether the essay questions will be the same as the previous year's.

#2: Pick a Topic You're Genuinely Excited About

One of the biggest mistakes students make is trying to write what they think the committee wants to hear. The truth is that there's no "right answer" when it comes to college essays . T he best topics aren't limited to specific categories like volunteer experiences or winning a tournament. Instead, they're topics that actually matter to the writer .

"OK," you're thinking, "but what does she mean by 'a topic that matters to you'? Because to be perfectly honest, right now, what really matters to me is that fall TV starts up this week, and I have a feeling I shouldn't write about that."

You're not wrong (although some great essays have been written about television ). A great topic isn't just something that you're excited about or that you talk to your friends about; it's something that has had a real, describable effect on your perspective .

This doesn't mean that you should overemphasize how something absolutely changed your life , especially if it really didn't. Instead, try to be as specific and honest as you can about how the experience affected you, what it taught you, or what you got out of it.

Let's go back to the TV idea. Sure, writing an essay about how excited you are for the new season of Stranger Things  probably isn't the quickest way to get yourself into college, but you could write a solid essay (in response to the first type of prompt) about how SpongeBob SquarePants was an integral part of your childhood. However, it's not enough to just explain how much you loved SpongeBob—you must also explain why and how watching the show every day after school affected your life. For example, maybe it was a ritual you shared with your brother, which showed you how even seemingly silly pieces of pop culture can bring people together. Dig beneath the surface to show who you are and how you see the world.

When you write about something you don't really care about, your writing will come out clichéd and uninteresting, and you'll likely struggle to motivate yourself. When you instead write about something that is genuinely important to you, you can make even the most ordinary experiences—learning to swim, eating a meal, or watching TV—engaging .

body_spongebob

#3: Focus on Specifics

But how do you write an interesting essay? Focus.

Don't try to tell your entire life story or even the story of an entire weekend; 500–650 words may seem like a lot, but you'll reach that limit quickly if you try to pack every single thing that has happened to you into your essay. If, however, you just touch on a wide range of topics, you'll end up with an essay that reads more like a résumé.

Instead, narrow in on one specific event or idea, and talk about it in more depth . The narrower your topic, the better. For example, writing about your role as Mercutio in your school's production of Romeo and Juliet is too general, but writing about opening night, when everything went wrong, could be a great topic.

Whatever your topic, use details to help draw the reader in and express your unique perspective. But keep in mind that you don't have to include every detail of what you did or thought; stick to the important and illustrative ones.

#4: Use Your Own Voice

College essays aren't academic assignments; you don't need to be super formal. Instead, try to be yourself. The best writing sounds like a more eloquent version of the way you talk .

Focus on using clear, simple language that effectively explains a point or evokes a feeling. To do so, avoid the urge to use fancy-sounding synonyms when you don't really know what they mean. Contractions are fine; slang, generally, is not. Don't hesitate to write in the first person.

A final note: you don't need to be relentlessly positive. It's OK to acknowledge that sometimes things don't go how you want—just show how you grew from that.

#5: Be Ruthless

Many students want to call it a day after writing a first draft, but editing is a key part of writing a truly great essay. To be clear, editing doesn't mean just making a few minor wording tweaks and cleaning up typos; it means reading your essay carefully and objectively and thinking about how you could improve it .

Ask yourself questions as you read: is the progression of the essay clear? Do you make a lot of vague, sweeping statements that could be replaced with more interesting specifics? Do your sentences flow together nicely? Do you show something about yourself beyond the surface level?

You will have to delete and rewrite (potentially large) parts of your essay, and no matter how attached you feel to something you wrote, you might have to let it go . If you've ever heard the phrase "kill your darlings," know that it is 100% applicable to college essay writing.

At some point, you might even need to rewrite the whole essay. Even though it's annoying, starting over is sometimes the best way to get an essay that you're really proud of.

body_aplus

What's Next?

Make sure to check out our other posts on college essays , including our step-by-step guide to how to write your college essay , our analysis of the Common App Prompts , and our collection of example essays .

If you're in need of guidance on other parts of the application process , take a look at our guides to choosing the right college for you , writing about extracurriculars , deciding to double major , and requesting teacher recommendations .

Last but not least, if you're planning on taking the SAT one last time , check out our ultimate guide to studying for the SAT and make sure you're as prepared as possible.

Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

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Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT.

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when to write a personal statement

How to Write a Stand-Out Personal Statement for Your Graduate School Application

How to write a personal statement for grad school

While deciding to embark on the path to graduate school is an exciting first step toward advancing your career, the application process can sometimes feel daunting and confusing.

One major part of the application that most schools require is a personal statement. Writing a personal statement can be an arduous task: After all, most people don’t necessarily enjoy writing about themselves, let alone at length.

A compelling personal statement, however, can help bring your application to the top of the admissions pile. Below, we’ve outlined what you need to know about crafting a personal statement to make your application shine.

What Is a Personal Statement?

The point of a personal statement is for the admissions board to gain a deeper understanding of who you are apart from your education and work experience. It explains why you’re the right fit for the program and a worthwhile applicant. It’s also an opportunity to highlight important factors that may not be readily available in the rest of your application.

A personal statement is different from a statement of purpose (if you’re asked for that as well). A statement of purpose will touch on your academic and career goals, as well as your past credentials. While those should also be discussed in your personal statement, it’s more about your life experiences and how they’ve shaped you and your journey to graduate school.

Questions to Ask Yourself Before Writing a Personal Statement

Before you start crafting your essay, there are a few prompts you can ask yourself to help clarify what you want to accomplish.

  • What are the key points you want to communicate about yourself?
  • What personal characteristics or skills do you have that make you a strong candidate for this field?
  • What exactly are your career goals, and how does graduate school play into them?
  • What have you learned about this field already? When did you first choose to follow this path, and what do you enjoy about it?
  • What do you think is important for the admissions board to know specifically about you?
  • Are there any discrepancies or causes for concern in your application you need to address? For example, is there a career and schooling gap, or a low GPA at one point? This is the time to discuss whether a personal hardship may have affected your academics or career.
  • Have you dealt with any unusual obstacles or difficulties in your life? How have they affected and shaped you?
  • What sets you apart and makes you unique from other graduate school applicants?
  • What factors in your life have brought you to where you are today?

Top Tips for Writing a Graduate School Personal Statement

Pick a few points to emphasize about yourself . Introduce yourself to the admissions board. Select key factors about your background that you want the university to know — elements that reveal what kind of person you are and demonstrate why you’re a strong candidate for the school and field of study.

Be very specific . Again, a personal statement is all about communicating what distinguishes you from other applicants. To accomplish that, you need to share specific anecdotes that underscore your statements. If you say you’re a strong leader, present an example of a time you’ve proven that skill through work, school or your personal life. These specific, personal stories provide a deeper understanding of who you are and prove your intentions.

Do your research . Demonstrate what attracted you to the program. If there is a specific faculty member or class that caught your attention, or another aspect of the program that greatly interests you, convey it. This shows you’ve truly researched the school and have a passion for the program.

“Whatever the topic may be, I would recommend writing in a manner that reflects or parallels the institution’s and/or department’s missions, goals and values,” said Moises Cortés, a graduate/international credentials analyst for the Office of Graduate Admission at USC .

Address any gaps or discrepancies . Explain any factors that may have impacted your academic career. If you had an illness or any other personal hardships that affected your grades or work, discuss them. If there is a discrepancy between your grades and your test scores, you can also take the time to go over any extenuating circumstances.

Strike the right tone . While it’s important to give readers a glimpse of your personality, avoid oversharing or revealing intimate details of your life experiences. You should also avoid making jokes or using humorous cliches. Maintain a professional tone throughout your writing.

Start strong and finish strong . As with any piece of writing, you want to draw in your readers immediately. Make sure to start off with an interesting and captivating introduction. Similarly, your conclusion should be a well-written, engaging finish to the essay that highlights any important points.

“ For a personal statement, I think the first and last paragraphs are most important and should always relate the program they are applying to their own experiences and ideas,” Hoon H. Kang, a graduate/international credential analyst with the Office of Graduate Admission, told USC Online.

Proofread, proofread and proofread again . We can’t emphasize enough the importance of rereading your work. Your personal statement is also an analysis of your writing skills, so ensure you have proper grammar and spelling throughout. In addition, we recommend having multiple people look over your statement before submission. They can help with the proofreading (a second person always catches a mistake the writer may miss), give advice about the statement’s structure and content, and confirm it’s the proper recommended length.

Once you’ve considered all of the above and reviewed and edited your personal statement to perfection, it’s time to submit and check off any remaining application requirements, including your resume and letters of recommendation .

Personal statements are arguably one of the most challenging aspects of applying to graduate school, so make sure to revel in this accomplishment and acknowledge your successes.

For more information, visit the  Office of Graduate Admission at USC  and explore  USC Online ’s master’s degrees, doctoral programs and graduate certificates.

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A Complete Guide to Writing a Personal Statement: Importance, Steps, and Tips

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  • Updated on  
  • Mar 21, 2024

Comprehensive-Guide-on-Writing-a-Personal-Statement

Universities often ask for a personal statement that entails your qualifications. You can significantly increase your chances of getting selected for your desired institute by writing a compelling personal statement. It highlights your skills and motives for the university you are applying for. So, in this blog, we will show you how you can write an effective statement that will allow you to stand out from other candidates. You will learn about its various aspects, including the steps and tips to effectively write it. So, let’s dive right into our topic without any further delay. 

This Blog Includes:

What is a personal statement, importance of a personal statement, personal introduction, talk about relevant skills, experiences, and interests, write a strong conclusion, proofread and edit, important tips.

A personal statement is a brief written essay that accounts for your achievements, interests, talents, skills, and goals. This essay is often included in university applications and resumes. The length of your statement depends on the requirements of the university you are applying to. However, a personal statement is generally 500 to 1,000 words long.

These essays tend to be most common for applications for undergraduate programs, and they allow an admissions committee to directly hear your voice. Personal statements are sometimes known as letters of intent in grad school, and go into greater detail about your academic and professional background. 

Also Read: How to Write SOP for UK

A personal statement is a key element in your application, just like an SOP (Statement of Purpose) and Letter of Recommendation . Here are some of the major reasons why it is so important:

Allows You to Share More Things: It lets you share things that don’t fit on your resume like motivations, personal stories, and values.

Writing Skills Evaluation: It allows universities and colleges to evaluate your writing skills. 

Show Experiences: A personal statement allows you to talk about your volunteer experiences, past employment, and skills that complement your studies. 

Shows Your Interests: It provides institutes with a chance to see why you are interested in a particular area of study and what you aim to accomplish after you graduate. 

Bring Life to Your Application: It brings your application to life which otherwise only contained facts and figures. 

Steps to Write a Personal Statement

There are certain essential components that you should keep in mind while writing a personal statement. Follow the instructions given below to write it effectively: 

Write an introduction that shows who you are and your personality. It should include why you are interested in the program you are applying for and your academic achievements or professional experiences (if any). 

In the body of the personal statement, expand on your interests, relevant skills, and experiences. Mention personal details that relate to the program you are applying for, such as relevant talents or skills, experiences, achievements, and academic or professional goals. 

Write a conclusion that leaves a strong, lasting impression on the university admissions officer. It needs to be a clear restatement of why you applied and what you aim to achieve. 

Once you have written down your document, proofread and edit it. You can try to find areas of improvement, such as relevance, spelling and grammar, specificity, and simplicity of language. 

Also Read: Statement of Purpose vs Personal Statement

Now, we will discuss how you can make your personal statement more effective and powerful, helping you stand out from other applicants. So, keep the tips mentioned below in mind while writing your essay:  

Keep It Simple: If you use short sentences and simple language, then you will be able to convey your points in a very clear and effective manner. 

Use Active Voice: Use active voice to engage the reader and directly identify your accomplishments, which can make your statement more effective. 

Use Your Own Voice: Write in your own words to describe your qualifications, which can make your statement feel more personal and unique. 

Have a Positive Tone: Write in a language that shows your enthusiasm for the opportunity and gratitude for the consideration of the reader.

Be unique: Make sure your personal statement is unique to you. Show what makes you different from other applicants. Write specific details and brief examples of your experiences to make your essay stand out. 

Relevant Reads: 

Answer: You should describe the skills, ambitions, and experience that will make you suitable for the course you are applying for. 

Answer: In the first part, write an introduction that shows who you are and your personality. Moreover, you should include your interests, academic achievements, and professional experience. 

Answer: Yes, personal statements are usually 500 to 1,000 words long. 

So, this was all about the guide to writing a personal statement. Many Indian students dream of pursuing education in foreign nations due to the exposure and career growth they offer. Consider joining a free counselling session with Leverage Edu if you plan to study abroad .

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Abhishek Kumar Jha

Abhishek Kumar Jha is a professional content writer and marketer, having extensive experience in delivering content in journalism and marketing. He has written news content related to education for prominent media outlets, garnering expansive knowledge of the Indian education landscape throughout his experience. Moreover, he is a skilled content marketer, with experience in writing SEO-friendly blogs. His educational background includes a Postgraduate Diploma in English Journalism from the prestigious Indian Institute of Mass Communication (IIMC), Dhenkanal. By receiving an education from a top journalism school and working in the corporate world with complete devotion, he has honed the essential skills needed to excel in content writing.

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What’s a personal statement for college.

Senior Associate, JPMorgan Chase

when to write a personal statement

As you complete your college applications, whether it’s through the Common App or by individually applying, you’ll likely come across prompts in the application that ask you to write about yourself. Think of it as an opportunity to introduce yourself to the admissions committees of the schools you’re applying to in a different way than the insights recommendations and your transcript can provide.

Sometimes called an admissions or application essay, a personal statement, or a statement of purpose, what’s typically being asked for is information about your background, experiences, accomplishments, future goals, and any challenges or obstacles you may have had to overcome. Because of that, when it comes to any personal statements you write for college applications, the aim is usually to showcase your personality, interests, and character in a compelling and authentic way.

Keep reading for more information about personal statements, the prompts to expect, and some tips for mastering this part of a college application.

When will you have to write a personal statement during the college application process?

Many college applications require a personal statement of some kind. For applications submitted through the Common App, a personal statement is a required component for nearly all colleges and universities that use the platform. The Common App allows students to write one comprehensive essay that’s sent to all colleges they’re applying to through the system. This means you’ll write just one personal statement, which will be part of every college application you submit through the Common App. Some colleges might ask for additional shorter essays, known as supplemental essays, on top of this, so be prepared for those asks.

Many scholarship applications also require at least one personal statement or essay as part of the application process. Like college applications, scholarship personal statements provide an opportunity for applicants to showcase their qualifications, experiences, and personal motivations. A personal statement for a scholarship application often serves as a way for applicants to demonstrate their merit, express their career and educational goals, and explain how they’d benefit from and contribute to a scholarship program.

How can your personal statement impact your college applications?

Your personal statement can have a significant impact on your college applications in several ways:

  • Demonstrating your character and personality: Your personal statement offers admission committees insight into who you are beyond your grades and test scores. It can showcase your values, motivations, and unique qualities, helping to paint a more comprehensive picture of you as a prospective student.
  • Highlighting your achievements and experiences: It allows you to discuss your academic accomplishments, extracurriculars, and any challenges you’ve overcome. This can demonstrate your potential for success and your ability to contribute to a campus community.
  • Conveying your passion and commitment to a particular school: A personal statement allows you to articulate your academic and career goals and connect them to your reasons for applying to a specific college or program. Admissions committees are looking for students who are genuinely interested in and committed to their educational and personal growth, along with being excited to attend their school.
  • Setting you apart from other applicants: A well-crafted personal statement can help you stand out among applicants with similar academic credentials. It allows you to showcase what makes you unique.
  • Addressing any weaknesses or challenges: If any aspects of your application may raise concerns to the admissions committees, such as a lower grade point average (GPA) in a particular semester, your personal statement can allow you to provide context and explain any extenuating circumstances. This can help mitigate potential red flags in your application.

How do you know what topic to write about in your personal statement?

Over 1,000 U.S. colleges accept the Common App, so many students will be choosing from among the Common App’s seven essay prompts.

Below is the list of essay prompts from 2023-24 Common App :

  • “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”
  • “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”
  • “Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?”
  • “Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?”
  • “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”
  • “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”
  • “Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design.”

Beyond the prompts from the Common App, which many students utilize, some schools may have their own applications with their own prompts or supplementary prompts that they expect students to complete.

For instance, at Yale University , one of the school’s supplementary prompts is: “Tell us about a topic or idea that excites you and is related to one or more academic areas you selected above [on your application].” At Amherst College, one of the supplementary questions is: “In what ways could your unique experiences enhance our understanding of our nation and our world.”

What makes a good personal statement for a college application?

A lot goes into writing a strong personal statement for college applications.

Hafeez Lakhani of educational coaching firm Lakhani Coaching told the New York Times to think of it like this: “Every college is like a dinner table. What will make you the most interesting contributor to that dinner table conversation? What will make you help everyone else have a more interesting experience?”

Lacy Crawford, a former independent college application counselor and author of Early Decision, told USA Today : “These essays should read like smart, interesting 17-year-olds wrote them. A sense of perspective and self-awareness is what’s interesting...I think most students are torn between a pathway dividing a diary entry and a press release. It’s supposed to be a marketing document of the self.”

Here are a few tips to make the most of a personal statement.

  • Tell a story: Use the space to showcase your personality, interests, personal values, life experiences, and even your sense of humor. Don’t just use it to regurgitate your accomplishments, which can be gleaned from your high school transcript and other parts of your application.
  • Consider emphasizing your volunteer work and other community work: Many college admissions offices look for students who are active in their communities, be it volunteering or in different ways. The personal statement is a good place to emphasize how you’re making the world a better place.
  • Emphasize any extra work you’ve done to dive into your field of interest: Be it internships, college-level courses at a community college, or extracurricular activities, anything that shows you’ve done extra work to explore your chosen field of study will help to emphasize your passion. Tie this passion to why you’re particularly excited about attending a particular school, and you may have a winning formula.
  • Make sure you check grammar and spelling: You don’t want to write a great essay and let a few grammatical and spelling errors get in your way. Read and re-read your essay to check for spelling and grammar, and get a few people you trust to help you proofread your work as well.

Final thoughts

A strong personal statement can make a positive impression on admissions officers and contribute to a well-rounded and compelling college application. It allows you to showcase your strengths, demonstrate your potential, and express your genuine interest in the college or program.

How to Write a College Application Essay

Find the right college for you..

Your essay reveals something important about you that your grades and test scores can't─your personality. It can give admissions officers a sense of who you are and showcase your writing ability. Here are some things that admissions officers look for in a personal essay for college.

1. Open Strong.

Knowing how to start a college essay can create a strong opening paragraph that immediately captures the reader’s interest. You want to make the admissions officer reading your essay curious about what you say next.

2. Show You Can Write.

Colleges want to see that you have a command of the basics of good writing, which is a key component of success in college.

3. Answer the Prompt.

Admissions officers also want to see that the student can give a direct answer while sticking to a comprehensive narrative. When writing college essays, consider the point you want to make and develop a fleshed-out response that fits the prompt. Avoid force-fitting prewritten pieces. Approach every personal essay prompt as if it's your first.

4. Stick to Your Style.

Writing college essays isn't about using flowery or verbose prose. Avoid leaning too heavily on the thesaurus to sound impressive. Choose a natural writing style that’s appropriate for the subject matter.

Also, avoid stressing about trying to write what you think colleges want to see. Learning how to draft a good essay for college is about showcasing who you are. Stay true to your voice. Keep in mind that authenticity is more important than anything else.

5. Proofread.

Correct grammar, punctuation, and spelling are essential. Proofread several times after you've finished. Then ask a teacher, parent, or college English major to give it a quick read as well.

6. Keep Track of Length.

Finally, admissions officers value succinctness. Remember to pay attention to the recommended essay length or word count.

Bonus Tips and College Essay Writing Help

For more on how to write a college essay, check out these Tips for Writing Your College Admissions Essay .

What is the college application essay?

A personal essay for college applications is an opportunity for admission admissions panels to get more insight into who you are and what you have to offer. It's often the most personal component of the application, going beyond grades and standardized test scores. Essays usually have open-ended prompts, allowing you to flex your writing skills and make a personal statement.

Does my college application essay really matter?

Learning how to write a successful essay for college is crucial. This essay's exact weight on your chances of acceptance varies from one school to the next. But it's an element of your application that all admissions teams consider. Your essay could be the thing that gets you off a waiting list or gives you a competitive edge over other applicants.

What are colleges looking for in my application essay?

Knowing what to include in a college essay is half the battle. Admissions teams look for many things, but the most influential are authenticity, writing ability, character details, and positive traits. The purpose of the essay is to shed light on your background and gain perspective on your real-world experiences.

When should I start writing my college essay?

Because you'll want to tailor each application to each school, expect to write multiple personal essays. Advisers typically recommend starting these pieces during the summer before your senior year of high school. This will give you ample time to concentrate on writing a college essay before you're hit with schoolwork.

What can I do to write an effective college essay if I'm not a strong writer?

Good writing skills matter, but the best college essay is about the quality of your response. Authentic stories in a natural voice have impact. The story you want to tell about yourself will work better for you if it’s told in language that’s not overly sophisticated. Work with a writing coach for help with the academic aspects. Make responding with substance a priority.

How can I write my college essay if I have no monumental experiences?

You don't need life-changing moments to impress an admissions panel. Think about your personal experiences. Describe moments that left a lasting impact. The important thing is to have a fleshed-out narrative that provides insight into your life and way of thinking. Some of the best essays revolve around meaningful moments rather than flashy ones.

How should I start brainstorming topics for my college essay?

Most colleges provide open-ended prompts. Using the topic as inspiration, think about critical milestones or essential lessons you learned during your academic career. Tell stories about real-life experiences that have shaped the person you are. Write them down to brainstorm ideas. Choose stories that highlight your best traits.

What is a good list of essay topics to start with? What essay topics should I avoid?

Good topics when writing college essays include personal achievements, meaningful lessons, life-changing challenges, and situations that fostered personal growth. It's best to avoid anything too intimate or controversial. You want to open up, but it's not a good idea to go overboard or alienate members of the admissions panel.

What format should I use for my college essay?

Read the prompt and essay instructions thoroughly to learn how to start off a college essay. Some colleges provide guidance about formatting. If not, the best course of action is to stick with a college standard like the MLA format.

How long should my essay be?

The average length of a personal essay for college is 400─600 words. Always read the prompt. Follow the instructions provided in the application.

Who should I ask to review my college essay?

Turn to your school counselor for review. They understand what college admissions panels are looking for, and they can provide valuable insight into your piece's quality. You can also reach out to English teachers and other educators for proofreading.

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  • Advice & Tips

Mastering the Art of Writing About Yourself (With Example and Tips)

March 18, 2024

Introduction

In today's competitive job market, both job seekers and employers face numerous challenges. Job seekers need to find a way to stand out from the crowd and showcase their unique skills and experiences effectively. On the other hand, employers are constantly looking for the perfect candidate who not only meets the job requirements but also fits well within the company culture.

One of the most crucial elements of a job application is the personal statement. This is where job seekers have the opportunity to present themselves in a way that goes beyond what can be captured in a resume or cover letter. A well-crafted personal statement can make a significant difference in catching the attention of employers and setting job seekers apart from other applicants.

Understanding how to write about yourself effectively is essential in today's job market. Whether you're a recent graduate looking for your first job or a seasoned professional searching for new opportunities, knowing how to craft a compelling personal statement can greatly increase your chances of success.

Understanding the Purpose of a Personal Statement

Before diving into the intricacies of crafting a compelling personal statement, it's essential to grasp the fundamental purpose it serves in the job application process. A personal statement, also known as a personal summary or profile, is a brief overview of your skills, experiences, and career goals that aims to showcase your unique qualifications for a specific job position.

The Significance of a Personal Statement

A well-crafted personal statement acts as your introduction to potential employers, offering them insight into who you are beyond your resume. It allows you to highlight aspects of your professional life that may not be evident from a list of accomplishments, providing a more holistic view of your candidacy.

  • Differentiation: In a competitive job market, a personalized personal statement sets you apart from other candidates with similar qualifications.
  • Connection: It enables you to establish a connection with the hiring manager by conveying your passion, personality, and suitability for the role.
  • Showcasing Fit: By aligning your skills and experiences with the requirements of the job, you demonstrate why you are the ideal candidate for the position.

Guiding Principles for Crafting an Effective Personal Statement

When writing your personal statement, consider the following guidelines:

  • Be Authentic: Use your unique voice and experiences to authentically represent yourself.
  • Be Concise: Keep your statement clear and to the point, focusing on relevant information.
  • Be Targeted: Tailor your statement for each job application to highlight the most relevant qualifications.
"A personal statement is your opportunity to introduce yourself in your own words and make a memorable first impression on potential employers." - Emily Johnson, Hiring Expert at TalentLink USA

Remember, a personal statement should complement your resume, not duplicate it. It provides context for your achievements and experiences, offering a narrative that ties everything together cohesively.

By understanding the purpose of a personal statement and adhering to these guiding principles, you can create a powerful document that enhances your job application and increases your chances of securing the desired position.

Tailoring Your Personal Statement to the Job Description

One of the most crucial aspects of crafting a compelling personal statement is tailoring it to the specific job description you are applying for. Employers are not just looking for generic information about you; they want to see how your skills and experiences align with the requirements of the position. Here are some key tips to help you tailor your personal statement effectively:

Research the Company and Job Role

Before you start writing your personal statement, take the time to research the company and understand the role you are applying for. Look at the company's website, social media profiles, and any recent news articles to get a sense of their values, goals, and work culture. Pay close attention to the job description and make a note of the key skills and attributes the employer is looking for.

Customize Your Content

Avoid using a generic personal statement for all your job applications. Instead, customize each statement to highlight the skills and experiences that are most relevant to the specific role. Use keywords and phrases from the job description to demonstrate that you have the right qualifications for the position.

Highlight Relevant Achievements

When tailoring your personal statement, focus on showcasing your achievements that are directly related to the job requirements. For example, if the job description mentions the need for strong leadership skills, provide specific examples of times when you successfully led a team or project.

Match Your Skills to the Job Requirements

Make sure to explicitly connect your skills and experiences to the qualifications listed in the job description. If the employer is looking for someone with excellent communication skills, provide examples of how you have effectively communicated in past roles. This alignment shows the employer that you are a good fit for the position.

Quantify Your Achievements

Where possible, quantify your achievements to provide concrete evidence of your capabilities. If you increased sales by a certain percentage, completed a project ahead of schedule, or received a specific award, include these details in your personal statement to make your accomplishments more impactful.

  • Use the job description as a guide for customizing your personal statement.
  • Focus on highlighting achievements relevant to the specific role.
  • Draw clear connections between your skills and the job requirements.
  • Quantify your achievements with numbers or percentages whenever possible.

By tailoring your personal statement to the job description, you can effectively demonstrate to employers that you have the skills, experiences, and qualities they are looking for in a candidate. This personalized approach can significantly increase your chances of standing out among other applicants and landing the job you desire.

Showcasing Your Achievements and Skills

When crafting your personal statement for a job application, it is crucial to effectively showcase your achievements and skills. This section of your personal statement provides you with the opportunity to highlight what sets you apart from other candidates and why you are the ideal fit for the role. Here are some tips on how to effectively showcase your achievements and skills:

One of the most impactful ways to showcase your achievements is by quantifying them. Instead of simply stating that you “increased sales,” provide specific numbers such as “boosted sales by 30%.” Quantifying your achievements not only demonstrates your accomplishments but also gives employers a clear understanding of your capabilities.

Highlight Relevant Skills

Identify the key skills required for the job position and ensure that they are prominently featured in your personal statement. Whether it’s leadership, problem-solving, or technical skills, aligning your skills with the job description showcases to employers that you possess the necessary qualifications for the role.

Provide Specific Examples

Support your achievements and skills with concrete examples from your previous work experience or academic projects. Instead of making generic claims, such as being a “team player,” provide a specific instance where your teamwork skills contributed to the success of a project. Specific examples add credibility to your personal statement.

Demonstrate Growth and Development

Showcasing how you have grown both professionally and personally over time can be compelling to employers. Whether you have completed relevant courses, received certifications, or taken on new responsibilities, demonstrating your growth illustrates your commitment to continuous improvement and learning.

  • Tip: Use action verbs such as “achieved,” “implemented,” “coordinated,” etc., to describe your achievements and skills effectively.

By effectively showcasing your achievements and skills in your personal statement, you can capture the attention of employers and increase your chances of landing your desired job role.

Utilizing Keywords Effectively

Keywords play a crucial role in making your personal statement stand out to recruiters and applicant tracking systems (ATS). These are specific words or phrases that relate to the job position you're applying for and your skills and qualifications. Here's how you can effectively incorporate keywords into your personal statement:

Use Job-Specific Keywords

Research job descriptions in your field to identify commonly used keywords. Include these keywords naturally throughout your personal statement to demonstrate your alignment with the job requirements. For example, if you're applying for a marketing role, incorporating keywords like "SEO," "digital marketing," and "content strategy" can help showcase your expertise in these areas.

Match the Job Posting

Customize your personal statement for each job application by mirroring the language used in the job posting. ATS scan for relevant keywords, so using the same terminology can increase the chances of your resume getting noticed by hiring managers. Tailoring your personal statement shows that you understand the role and are a good fit for the position.

Avoid Keyword Stuffing

While it's essential to include relevant keywords, avoid overloading your personal statement with them. Keyword stuffing can make your content sound unnatural and impact readability. Aim for a balance between incorporating keywords and maintaining a smooth, coherent narrative that highlights your qualifications and experiences.

Include Skills and Qualifications

In addition to industry-specific keywords, integrate essential skills and qualifications relevant to the job. Whether it's highlighting your leadership abilities, technical proficiencies, or certifications, incorporating these aspects reinforces your suitability for the position. Use a mix of hard skills (e.g., data analysis, project management) and soft skills (e.g., communication, teamwork) to present a well-rounded profile.

  • Research job-specific keywords
  • Mirror language from job postings
  • Avoid keyword stuffing
  • Integrate skills and qualifications

By strategically incorporating keywords related to the job description and your expertise, you can enhance the visibility and relevance of your personal statement, increasing your chances of impressing potential employers.

Keeping it Professional Yet Personable

When crafting a personal statement for a job application, it's essential to strike the right balance between professionalism and showcasing your unique personality. Employers want to know not only about your qualifications and skills but also about who you are as a person. Here are some tips on how to keep your personal statement both professional and personable:

Choose the Right Tone

Start by understanding the company culture and the tone of the job description. Tailoring your writing to match the company's vibe can help you come across as a good fit for the organization. Use language that is formal yet engaging, demonstrating your professionalism while also letting your personality shine through.

Highlight Your Unique Qualities

While maintaining a professional tone, don't shy away from showcasing what makes you unique. Whether it's your passion for a particular industry, a quirky hobby that demonstrates your creativity, or a personal anecdote that showcases your resilience, incorporating these elements can make your personal statement memorable and engaging.

Avoid Overused Buzzwords

Avoid clichés and overused buzzwords that can make your personal statement sound generic. Instead of using vague terms like "team player" or "self-starter," provide specific examples that demonstrate these qualities. This will not only make your personal statement more authentic but also help you stand out from other applicants.

Inject Some Humility

While it's important to highlight your achievements and skills, remember to stay humble. Acknowledge areas where you have room for growth and improvement, showing employers that you are self-aware and open to learning. This combination of confidence and humility can make you a more attractive candidate.

Use Personal Examples Sparingly

Personal anecdotes can add depth to your personal statement, but use them sparingly. Make sure that any stories you share are relevant to the job and help illustrate why you are a great fit for the role. Balance personal examples with concrete achievements and qualifications to present a well-rounded picture of yourself.

By striking a balance between professionalism and personality in your personal statement, you can create a compelling narrative that resonates with potential employers. Remember, the goal is to showcase your qualifications and skills while also giving employers a sense of who you are beyond your resume.

The Power of Storytelling in Personal Statements

When it comes to writing a compelling personal statement, one of the most potent tools at your disposal is storytelling. Through storytelling, you can bring your experiences and skills to life, capturing the attention of potential employers and leaving a lasting impression. By weaving a narrative into your personal statement, you make yourself more memorable and relatable, setting yourself apart from other job candidates.

Crafting a Narrative

To effectively utilize storytelling in your personal statement, start by identifying key experiences or achievements that showcase your skills and qualifications. Think about significant moments in your career where you overcame challenges, demonstrated leadership, or achieved remarkable results. These anecdotes will form the backbone of your narrative, providing concrete examples to support your claims.

For example, instead of simply stating that you have excellent problem-solving skills, recount a specific instance where you successfully resolved a complex issue under pressure. By painting a vivid picture of your abilities through storytelling, you engage the reader and make a stronger impact.

Building Connection

Storytelling also helps you establish an emotional connection with the reader. By sharing personal experiences and insights, you humanize yourself and create a sense of authenticity that resonates with employers. Remember, behind every job application is a real person with unique experiences and perspectives – storytelling allows you to convey this individuality effectively.

"In today's competitive job market, storytelling is a powerful tool that can differentiate a candidate from the crowd. Employers are not just looking for qualifications; they want to understand the person behind the resume. A well-crafted narrative can make a candidate memorable and showcase their fit for the role."  - Emily Johnson, HR Manager at TalentMatch Solutions

Engaging the Reader

Through storytelling, you can captivate the reader's attention and keep them engaged throughout your personal statement. By structuring your narrative with a clear beginning, middle, and end, you create a cohesive storyline that flows smoothly and maintains interest. Use descriptive language and vivid details to bring your experiences to life, allowing the reader to visualize your accomplishments.

Moreover, storytelling enables you to highlight your unique selling points in a natural and compelling way. Rather than listing generic skills or attributes, you can demonstrate these qualities through engaging stories that showcase your strengths in action. This approach not only makes your personal statement more enjoyable to read but also reinforces your credibility as a candidate.

By harnessing the power of storytelling in your personal statement, you can create a memorable and impactful job application that resonates with employers on a deeper level.

Crafting a Strong Opening and Closing

When it comes to writing a personal statement, the opening and closing paragraphs are your opportunity to make a lasting impression on potential employers. Crafting a strong opening and closing can set the tone for the rest of your statement and leave a memorable impact.

Opening Paragraph:

Your opening paragraph is your chance to grab the attention of the employer from the very beginning. Start with a compelling sentence that highlights your strengths and what makes you unique. Consider mentioning your passion for the industry or a specific accomplishment that demonstrates your capabilities. This is also where you can briefly mention the job position you are applying for and why you are excited about the opportunity.

  • Begin with a hook to capture the reader's interest.
  • Show enthusiasm for the role and company.
  • Highlight a key strength or achievement relevant to the job.

Closing Paragraph:

The closing paragraph is your final chance to leave a positive impression on the employer. Reiterate your interest in the position and briefly summarize why you are the ideal candidate. You can also express your eagerness to further discuss how your skills and experiences align with the company's needs. End with a strong closing statement that reinforces your passion for the role and gratitude for the opportunity.

  • Summarize your key selling points.
  • Express enthusiasm for the job and company.
  • Include a call to action, such as requesting an interview.

It's important to strike the right balance between confidence and humility in both your opening and closing paragraphs. Confidence shows that you believe in your abilities, while humility allows you to come across as approachable and open to growth.

John Reynolds , Career Coach at CareerBoosters Inc., advises:  "Your opening and closing paragraphs should bookend your personal statement effectively. Use the opening to spark interest and the closing to leave a lasting impression. Be genuine and showcase your personality."

According to a survey conducted by JobSearch Insights, 87% of hiring managers believe that a strong opening statement is crucial for capturing their attention during the initial review of applications. A well-crafted closing paragraph can also significantly impact their decision to invite you for an interview.

By taking the time to thoughtfully craft your opening and closing paragraphs, you can elevate your personal statement and increase your chances of standing out among other applicants. Remember to tailor each paragraph to the specific job description and company culture to demonstrate your fit for the role.

Editing and Proofreading Your Personal Statement

Once you have drafted your personal statement, the next crucial step is to edit and proofread it thoroughly. This stage is essential to ensure that your personal statement is polished, error-free, and effectively communicates your qualifications and experiences to potential employers.

Self-Editing Tips:

  • Take a Break: Step away from your personal statement for a day or two to gain fresh perspective before editing.
  • Read Aloud: Reading your personal statement aloud can help you identify awkward phrasing or grammatical errors.
  • Check for Consistency: Ensure that your tone, writing style, and formatting are consistent throughout the document.
  • Focus on Clarity: Make sure your sentences are clear, concise, and convey your message effectively.

Proofreading Techniques:

  • Grammar and Spelling: Use grammar and spell-check tools to catch any typos or grammatical mistakes.
  • Punctuation: Double-check your punctuation marks such as commas, periods, and quotation marks.
  • Formatting: Verify that the font, spacing, and alignment of your personal statement are uniform.
  • Consistency: Check that all job titles, dates, and other details are consistent and accurate.

After self-editing and proofreading your personal statement, it is beneficial to seek feedback from others. Ask a trusted friend, mentor, or career advisor to review your personal statement and provide constructive criticism. They may offer valuable insights and catch errors that you might have missed.

Continuously refine and enhance your personal statement based on the feedback received. Remember that crafting a compelling personal statement is an iterative process that requires time, effort, and attention to detail.

"The importance of editing and proofreading cannot be overstated when it comes to personal statements. Attention to detail and precision in language can make a significant impact on how your qualifications are perceived by employers." - Dr. Amanda White, Career Development Expert at Elite Careers Consulting

Seeking Feedback and Continuous Improvement

Once you've crafted your personal statement, it's crucial to seek feedback from trusted individuals who can provide valuable insights and suggestions for improvement. Constructive criticism can help you refine your personal statement and present yourself in the best possible light to potential employers.

Why Seek Feedback?

Feedback is essential because it offers a fresh perspective on your personal statement. Others may catch mistakes that you've overlooked, point out areas where you could elaborate further, or suggest ways to make your achievements stand out. Seeking feedback shows your willingness to grow and improve, qualities that employers value in candidates.

According to John Davis, a Career Coach at Career Boosters LLC, "Getting feedback on your personal statement is like having a second pair of eyes look at your work. It can uncover blind spots and help you refine your message to align better with the job requirements."

Who to Ask for Feedback?

When seeking feedback on your personal statement, consider reaching out to:

  • Mentors or former colleagues in the same industry
  • Career counselors or professional resume writers
  • Friends or family members with strong writing skills

Each of these individuals can provide unique perspectives based on their experiences and expertise. Choose people who will give honest and constructive feedback to help you strengthen your personal statement effectively.

Implementing Feedback for Improvement

After receiving feedback, carefully evaluate each suggestion and decide which changes to incorporate into your personal statement. Keep in mind that you don't have to implement every recommendation; instead, focus on revisions that enhance the overall quality and clarity of your narrative.

James Smith, CEO of CareerCrafters Inc., advises, "Don't view feedback as criticism, but rather as an opportunity to refine your personal statement. Embrace the suggestions that resonate with you and align with your career goals."

Continuous improvement is key to developing a compelling personal statement that effectively showcases your skills, experiences, and accomplishments. By seeking feedback and incorporating valuable insights, you can create a powerful personal brand that sets you apart in the competitive job market.

when to write a personal statement

Top 10 Personal Brand Statement Examples To Follow

Maddy Osman

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

what is a personal brand statement

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

when to write a personal statement

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

when to write a personal statement

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

when to write a personal statement

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

when to write a personal statement

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

when to write a personal statement

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

when to write a personal statement

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

when to write a personal statement

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

when to write a personal statement

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

when to write a personal statement

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

when to write a personal statement

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

  • Why am I building my brand?
  • What do I want my audience to know me for?
  • How do I do things differently?
  • Do I have a distinct skill set, experience, point of view, or passion?
  • What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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when to write a personal statement

The Reluctantly Political Meaning Behind Death Cab for Cutie’s “Gold Rush”

W hen Ben Gibbard was writing songs for Death Cab for Cutie’s 2018 album Thank You for Today , he penned some lyrics about American politics during the Donald Trump presidency. He didn’t much care for the tune, calling it a “bad Randy Newman-esque political song.” So Gibbard took some lyrics he wrote for some other songs that didn’t wind up on Thank You for Today , set them to the music from the Trump-related song, and created a new piece that he liked much better.

Gibbard still wound up writing a political song, but it’s one that deals with the public sphere on a much smaller realm. “Gold Rush” is about neighborhood gentrification and how it disrupts what Gibbard sees as “the connection between memory and geography.” The late Thomas “Tip” O’Neill, Speaker of the U.S. House of Representatives during the Carter and Reagan years, once said, “all politics is local.” While Gibbard wrote “Gold Rush” as a personal song about the vanishing of cherished landmarks in his hometown of Seattle, he also did the very thing he was trying to avoid—write a political song.

“Gold Rush” touches on a topic that any longtime city dweller in the U.S. can relate to, whether in Seattle or elsewhere, yet Gibbard’s message isn’t necessarily the most interesting thing about the song. He picked an unusual sample to set his lyrics to, and the result is a perfect fusion.

The Personal and the Political

If not for the sample that Gibbard used for his initial political song, “Gold Rush” may never have come into being. Neither Gibbard nor producer Rich Costey liked the lyrics from that initial tune, but Costey encouraged Gibbard to develop a song around its music. The instrumental backdrop came from Yoko Ono’s “Mind Train,” a song from her 1971 album Fly . Instead of serving as the soundtrack to Gibbard’s take on national politics, the Ono sample sets the scene for a trip through his neighborhood.

Digging for gold in my neighborhood

Where all the old buildings stood

And they keep digging it down and down

So that their cars can live underground

Gibbard’s message works on two levels. On a personal level, he bemoans the loss of the old, familiar building and the memories that came with them. But he also notes the loss is happening for a particular reason: So that their cars can live underground . The preservation of old buildings loses out on the political agenda to the privileging of a car-friendly society.

Looking for Shadows of the Old Seattle

In the rest of the first verse, Gibbard makes it clear that it’s not just the physical buildings that he cares about. It’s his personal connection to them that he wants preserved.

The swinging of a wrecking ball

Through these lath and plaster walls

Is letting all the shadows free

The ones I wished still followed me

Gibbard gives substance to those shadows in the second verse. He contrasts his memories of feeling connected in bars and record stores with the condos and construction sites that replaced them.

I remember a winter’s night

We kissed beneath the street lamp light

Outside our bar near the record store

That have been condos for a year or more

Now that our haunts have taken flight

And been replaced with construction sites

Oh, how I feel like a stranger here

Searching for something that disappeared

Gibbard’s Thesis Statement

Death Cab for Cutie guitarist/keyboardist Dave Depper worked on what he terms the “dropout verse” for “Gold Rush,” and it sets an important part of the lyric apart from the rest of the song. Though it comes near the end of the song, this section amounts to being Gibbard’s thesis statement.

I’ve ascribed these monuments

A false sense of permanence

I’ve placed faith in geography

To hold you in my memory

Gibbard wrote the lyrics, Ono provided the crux of the musical accompaniment, and Depper received a writing credit for his contributions. “Gold Rush” is one of only two songs on Thank You for Today for which Gibbard had a co-writer.

The Impact of “Gold Rush”

If not for Gibbard piecing “Gold Rush” together from rejected songs, it would have never appeared on Thank You for Today. Despite its inauspicious beginnings, it ended up being the album’s lead single. “Gold Rush” went to No. 1 on Billboard ’s Adult Alternative Airplay chart. Of the eight Death Cab for Cutie songs that have topped those rankings, only “Soul Meets Body” had a longer tenure at No. 1 than “Gold Rush’s” eight-week stay. “Gold Rush” also placed on Billboard ’s Rock Airplay (No. 5), Alternative Airplay (No. 6), and Hot Rock & Alternative Songs (No. 14) charts. It was the most commercially successful of the four singles from Thank You for Today , which peaked at No. 13 on the Billboard 200.

“Gold Rush” is a well-crafted commentary on what is lost when society privileges large real estate developments over the preservation of neighborhoods. It also provides a valuable lesson on letting creativity take its course. Would it have occurred to Gibbard—or anyone else—to start writing a song by pairing a 47-year-old Yoko Ono song with lyrics about disappearing neighborhood haunts? It seems unlikely, but that’s where inspiration took Gibbard, and we’re all better off for it.

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Photo by Emma McIntyre/Getty Images for KROQ/Entercom

The post The Reluctantly Political Meaning Behind Death Cab for Cutie’s “Gold Rush” appeared first on American Songwriter .

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The Reluctantly Political Meaning Behind Death Cab for Cutie’s “Gold Rush”

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