what not to include in personal statement

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Writing the Personal Statement

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This handout provides information about writing personal statements for academic and other positions.

The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

Home › University › How To Write A Personal Statement? 10 Tips + Student Questions Answered › What Not To Put In A Personal Statement

What Not To Put In A Personal Statement

• Published October 19, 2021

Table of Contents

Are you wondering what not to put in a personal statement ? If you are then this is the guide for you!

A personal statement can be thought of as an essay that you write to describe who you are. The content of a personal statement is one of the most critical factors in determining if you have a chance to be accepted to your chosen university.

It’s no secret that there are wordings and styles of writing you should avoid putting in your personal statement . A single sentence written out of context can potentially ruin your personal statement!

So if you want to avoid that from happening, you need to go over this list, discussing what not to put in your personal statement.

Let’s crack on!

Claims With No Evidence

You might be thinking, “What could possibly go wrong with listing down what I’m good at?” Well, for one, listing down your strengths without evidence is a fatal mistake.

Related Read : How To Write A Personal Statement?

If you say you have good leadership skills, why not write down the awards you received to back up your claim? Mentioning prominent positions you’ve had in your organisations is also an excellent way to prove your skills.

Listing down your strengths without evidence shows poor credibility on your part. Remember this when you’re thinking of what not to put in a personal statement!

Skills Or Extracurricular Activities Irrelevant For Your Course

You’ve listed down your strengths with sufficient evidence to back up your claim. Now ask yourself the question: how do your strengths relate to your course?

Sure, you have outstanding leadership skills, but how will you use that in the field of chemistry? Say you’re an excellent debater; will that give you an edge when applying for engineering?

Make sure you tie your strengths back to the course you’re applying for. If you don’t, you might as well not put them in. You only have 4,000 characters to convince the panel that you are worth accepting. 

Make each word count!

Poor Grammar And Spelling

Poor grammar and spelling are essential criteria when talking about what not to put in a personal statement. Spelling and grammatical errors can ruin decent content for a personal statement. 

They show that you didn’t care enough to go over your personal statement and improve the quality.

Are you a budding medic? Here’s how to write a medical personal statement .

If you want to prove that you are a worthy applicant for your course, demonstrate your careful attention to detail by eliminating spelling and grammatical errors. Make it easy and pleasant for the admissions committee to read.

Doing so increases your chances of admittance by a hundredfold!

Failures And Regrets

Failures and regrets are some of the biggest things to remember on what not to put in a personal statement.

Why? Because your personal statement is a personal essay that sells you to universities for acceptance. Not an autobiography for you to inspire somebody like self-help books often do.

Mentioning how you failed Statistics or regret not trying out for the football team doesn’t accomplish very much when convincing the admissions committee that you’re potential student material.

But there is an exception to this rule. If your failure contributed significantly to developing your relevant skill, you may go ahead and write it down. As long as you make the connection explicit, you’re good to go!

Keep this progression in your mind: failure, skill development, then tie it back to your course. This narration structure demonstrates your grit and determination to try harder.

Sentences That Lead Nowhere

Avoid one-liners or sentences that don’t fit the context of your personal statement. If you’re writing about what inspired you to study engineering, don’t just mention inspirations and leave them hanging. Did a particular invention spark your interest?

Discuss why it sparked your interest. Could it be that the invention helped lift thousands of people from energy shortage? Perhaps it has helped alleviate global warming?

If so, how is that invention relevant in the 21st century? Then, if given the opportunity, what improvements would you make to enhance its usefulness in society? Perhaps this is the perfect opportunity for you to discuss technology ideas you have in mind. You may want to pursue it if the universities accept you.

From the universities’ point of view, they’ll be thrilled to accept a student who plans to invent a potentially groundbreaking tech. Do you see where this is going?

Each sentence in your personal statement has to build upon one another to come across as coherent. One sentence that leads nowhere will leave your reader hanging and perplexed. You can quickly lose the momentum you’ve worked so hard to gain.

So “sentences that lead nowhere” should be in your “what not to put in a personal statement” list!

Quotes That Don’t Fit

Quotes are powerful, authoritative, and timeless. They can easily lift your personal statement to a higher level. But you need to know how to use them to their fullest potential. Or they may end up ruining your personal statement!

So if you want to use quotes, make sure they fit the context of your personal statement. You cannot drop in a random quote by Theodore Roosevelt with no connection to your story and how your experience relates to your determination to study the course.

One of the best ways to make quotes work is to interweave them throughout your personal statement. Explain how the quote inspired you to be a volunteer in the local kitchen soup. Then explain how your experience in the kitchen soup motivated you to apply for the course.

For a full-blast ending, mention your quote again in your conclusion.

Related Read: How To Conclude Your Personal Statement?

Facts With No Context

By now, you have substantial know-how on what not to put in a personal statement. But there’s more – facts with no context.

You don’t have to demonstrate your knowledge by discussing facts or histories. Chances are, the admissions already know what you’re talking about. They probably know more than you do!

So steer clear of textbook-type explanations. Your personal statement is not a research paper! It’s a personal essay aimed at showing the reader why you should be admitted as their student. That’s why you need to nail your facts or histories in context by explaining how these helped you in your personal development. What realisations did you have that urged you to hone your skills? 

Don’t forget to tie your skills in with your course, writing why they’re essential for you to succeed in the field. 

Made Up Stories

Making up stories is an absolute red line you must never cross. But it’s not easy to resist when you feel the pressure to impress and stand out. When you do feel the pressure, think of the effects down the road.

How would you prepare for a university interview if they were to ask you a question about the made-up story? Slight exaggerations, no matter how believable, can still knock you out cold when caught off-guard!

Say you mentioned that you read a particular journal article. Here comes an up-to-date professor who knows the latest research papers like the back of their hand. They ask you a question about it, but your poor answers reveal the truth that you made the story up.

Do you feel the chills crawling down your spine at the very thought? Good! Please don’t do it! It’s not worth it.

Not only can it ruin your chances of being admitted. But it can also potentially damage your career options years later!

Childhood Aspirations

Childhood aspirations carry little weight in personal statements. Why? Because you didn’t have the knowledge, experience, or skills yet to make an informed choice of your course.

The admissions committee is not looking to know your whole life story. What they want to know is if you’re a great fit as a student of your course.

Do you have the necessary experience and skills to succeed in your chosen field of study? What’s your purpose? What are your long-term plans?

Mentioning your childhood aspirations will only waste much-needed space in your personal statement. Replace what’s not needed with what’s necessary. Choose only the best and most relevant of your experience and strengths and put them on your personal statement.

If you want to avoid writing what not to put in your personal statement, this list should be a great starting point.

The main idea is to nail down each sentence in context. Every line should support the whole point of your personal statement. That is, to convince the admissions committee that you are qualified to be their student.

So keep your personal statement clear of these common errors, and you’ll have greater chances of succeeding!

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What Not To Write In A Personal Statement: Expert Advice

Hopefully, you’re surrounded by people who can help you with exactly what to write about when you’re putting together your application, but sometimes you need to know what not to write in a personal statement , in order to make it as successful as possible.

So, what should you not write in your personal statement?

Do not write content in your personal statement that is factually inaccurate, grammatically incorrect, or that does not fully evidence your suitability.

Do not include exaggerated or overly academic vocabulary in an attempt to impress or write at length about your childhood or the work of others.

Sound like a lot of things you can’t include?

Don’t worry, I’ve broken the three main points down in detail below. Once you know what not to write in a personal statement, you’ll be able to write a compelling and successful application…

What Should you not put in a Personal Statement?

Before we break down these three key areas in a lot more detail, here’s a quick and helpful list of the top ten things you should not put in a personal statement:

• Unresearched claims or inaccurate information
• Lies, exaggeration or unoriginal content
• Errors in spelling, punctuation or grammar
• Irrelevant material or unnecessary filler
• Hobbies and interests that do not add value
• Stories from your childhood
• Content that is not focused on your suitability
• Commonly used vocabulary or quotes
• Description rather than evaluation
• Lists of any kind, especially qualifications

Check out my in-depth post on what to avoid in a personal statement here , or if you’ve already got started and want to check your statement for errors, this guide to how to check your personal statement is a great place to start .

If you’re ever in any doubt about what to include, just remember to check your ABC’s. If whatever you want to include fits the model, go for it…

Do Not Write About Your Childhood or Your Passions

When it comes to what not to write in a personal statement, your childhood and your passions come right at the top of the list.

It’s not that you can’t write about them at all, but you must make sure that if you do, you keep the reference brief and highly relevant.

Your Childhood is not Important to the Reader

Admissions tutors do not want to read about your childhood in a personal statement. They want to know about the person you are today, not the person you were a decade ago. It is also a signal that you do not have enough relevant material to include and that your application may lack real ambition.

Look at the examples below. The first is a paragraph from a personal statement that places much too much focus on the applicant’s childhood. The second example gets the balance right.

Although the second example doesn’t outline the countries the applicant visited, the depth of their connection with Modern Foreign Languages shines through, as does their knowledge and opinion.

You Can’t Be Passionate About Everything!

If there is one word that frustrates admissions officers more than any other, it is when applicants use the word ‘passionate’ in their personal statements…

• “I am passionate about Engineering”
• “My volunteering experience shows how passionate I am about Events Management”
• “I am dedicated to my true passion, which is molecular Biology”

The basic dictionary definition of ‘passionate’ is “having very strong feelings or emotions”, and whilst you might well enjoy Archaeology, being passionate about it has become the shorthand of cliché . The problem is that when everybody uses the same word, it loses its meaning.

‘Passionate’ has moved from meaning ‘consumed by’ to signalling that the writer has a limited vocabulary and an unrealistic level of connection with their field of study.

Why not use these alternatives to ‘passionate’ in your personal statement:

Check out my post here and learn how to improve your personal statement , or think about using Grammarly to help your writing reach a greater level of accuracy and readability. You can check out the free version of Grammarly here or hit the banner.

Do Not Write Content if you Can’t Evidence Value

Ironically, making unqualified statements in a personal statement just doesn’t work. Every point you make must be targeted to add value to your application.

If you can’t evidence the value of an experience, qualification, skill or piece of knowledge, you should not be including it.

Without evidence to develop the context of the comment and, subsequently, the understanding of the reader, a descriptive statement will just take up space in your application and have a negative impact overall.

Here’s a three-point example. The first sentence does not include any evidence to develop the point made by the writer. The second attempts to analyse why the experience was of value, whilst the last point evidences the value with context.

Check your personal statement for moments that resemble the first point, and change these to more closely match the last example where possible.

• I enjoy sports and am the captain of the basketball team at school.
• My engagement with sports has helped me develop my teamwork skills. As captain of the basketball team, I have to motivate and support my teammates when we play.
• As captain of the school basketball team, I am an accomplished team player. The experience has developed my communication and active listening skills, and I am used to taking responsibility for making decisions under pressure. Additionally, I have become adept at balancing my academic work with my sports commitments in order to meet deadlines, preparing me well for the demands of higher education.

Check out the skills you should include in a personal statement here , or read my post about outstanding personal statement examples to get even more inspiration!

Do Not Write About the Achievements of Others

Your personal statement should be all about you.

It isn’t an opportunity to reference as many other people as possible in an attempt to appear well-read or educated.

Writing about the achievements of others can be valuable if you take a sentence to convey their contribution and use the rest of the paragraph to give your informed thoughts and show how that piece of knowledge is of value to your application.

However, writing the equivalent of an academic essay instead of a personal statement might show that you have read a book or understood a topic, but it does not illustrate your opinions, ambitions, suitability or value to the reader.

Have a look at this example…

On the surface, it looks compelling – three different sources and a sense of argument. But what does this example actually tell you about the writer?

What are their thoughts on the topic?

How has the knowledge gained propelled them to act?

How will their experiences inform their next step in terms of study or make them a suitable candidate for the course they are applying for?

If you don’t make the connections, you can’t expect the reader to, so always prioritise writing about yourself but from an informed and relevant perspective.

If you’d like to, you can check out my post on even more powerful personal statement strategies here .

Good luck with your personal statement, and don’t forget to contact me if you’d like some 1-1 support. You’ve got this! D

Research and content verified by Personal Statement Planet.

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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Sat / act prep online guides and tips, what is a personal statement everything you need to know about the college essay.

College Admissions , College Essays

In addition to standardized test scores and transcripts, a personal statement or essay is a required part of many college applications. The personal statement can be one of the most stressful parts of the application process because it's the most open ended.

In this guide, I'll answer the question, "What is a personal statement?" I'll talk through common college essay topics and what makes for an effective personal statement.

College Essay Glossary

Even the terminology can be confusing if you aren't familiar with it, so let's start by defining some terms:

Personal statement —an essay you write to show a college admissions committee who you are and why you deserve to be admitted to their school. It's worth noting that, unlike "college essay," this term is used for application essays for graduate school as well.

College essay —basically the same as a personal statement (I'll be using the terms interchangeably).

Essay prompt —a question or statement that your college essay is meant to respond to.

Supplemental essay —an extra school or program-specific essay beyond the basic personal statement.

Many colleges ask for only one essay. However, some schools do ask you to respond to multiple prompts or to provide supplemental essays in addition to a primary personal statement.

Either way, don't let it stress you out! This guide will cover everything you need to know about the different types of college essays and get you started thinking about how to write a great one:

• Why colleges ask for an essay
• What kinds of essay questions you'll see
• What sets great essays apart
• Tips for writing your own essay

Why Do Colleges Ask For an Essay?

There are a couple of reasons that colleges ask applicants to submit an essay, but the basic idea is that it gives them more information about you, especially who you are beyond grades and test scores.

#1: Insight Into Your Personality

The most important role of the essay is to give admissions committees a sense of your personality and what kind of addition you'd be to their school's community . Are you inquisitive? Ambitious? Caring? These kinds of qualities will have a profound impact on your college experience, but they're hard to determine based on a high school transcript.

Basically, the essay contextualizes your application and shows what kind of person you are outside of your grades and test scores . Imagine two students, Jane and Tim: they both have 3.5 GPAs and 1200s on the SAT. Jane lives in Colorado and is the captain of her track team; Tim lives in Vermont and regularly contributes to the school paper. They both want to be doctors, and they both volunteer at the local hospital.

As similar as Jane and Tim seem on paper, in reality, they're actually quite different, and their unique perspectives come through in their essays. Jane writes about how looking into her family history for a school project made her realize how the discovery of modern medical treatments like antibiotics and vaccines had changed the world and drove her to pursue a career as a medical researcher. Tim, meanwhile, recounts a story about how a kind doctor helped him overcome his fear of needles, an interaction that reminded him of the value of empathy and inspired him to become a family practitioner. These two students may seem outwardly similar but their motivations and personalities are very different.

Without an essay, your application is essentially a series of numbers: a GPA, SAT scores, the number of hours spent preparing for quiz bowl competitions. The personal statement is your chance to stand out as an individual.

#2: Evidence of Writing Skills

A secondary purpose of the essay is to serve as a writing sample and help colleges see that you have the skills needed to succeed in college classes. The personal statement is your best chance to show off your writing , so take the time to craft a piece you're really proud of.

That said, don't panic if you aren't a strong writer. Admissions officers aren't expecting you to write like Joan Didion; they just want to see that you can express your ideas clearly.

No matter what, your essay should absolutely not include any errors or typos .

#3: Explanation of Extenuating Circumstances

For some students, the essay is also a chance to explain factors affecting their high school record. Did your grades drop sophomore year because you were dealing with a family emergency? Did you miss out on extracurriculars junior year because of an extended medical absence? Colleges want to know if you struggled with a serious issue that affected your high school record , so make sure to indicate any relevant circumstances on your application.

Keep in mind that in some cases there will be a separate section for you to address these types of issues, as well as any black marks on your record like expulsions or criminal charges.

#4: Your Reasons for Applying to the School

Many colleges ask you to write an essay or paragraph about why you're applying to their school specifically . In asking these questions, admissions officers are trying to determine if you're genuinely excited about the school and whether you're likely to attend if accepted .

I'll talk more about this type of essay below.

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What Kind of Questions Do Colleges Ask?

Thankfully, applications don't simply say, "Please include an essay about yourself"; they include a question or prompt that you're asked to respond to . These prompts are generally pretty open-ended and can be approached in a lot of different ways .

Nonetheless, most questions fall into a few main categories. Let's go through each common type of prompt, with examples from the Common Application, the University of California application, and a few individual schools.

Prompt Type 1: Your Personal History

This sort of question asks you to write about a formative experience, important event, or key relationship from your life . Admissions officers want to understand what is important to you and how your background has shaped you as a person.

These questions are both common and tricky. The most common pit students fall into is trying to tell their entire life stories. It's better to focus in on a very specific point in time and explain why it was meaningful to you.

Common App 1

Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

Common App 5

Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

University of California 2

Every person has a creative side, and it can be expressed in many ways: problem solving, original and innovative thinking, and artistically, to name a few. Describe how you express your creative side.

University of California 6

Think about an academic subject that inspires you. Describe how you have furthered this interest inside and/or outside of the classroom.

Prompt Type 2: Facing a Problem

A lot of prompts deal with how you solve problems, how you cope with failure, and how you respond to conflict. College can be difficult, both personally and academically, and admissions committees want to see that you're equipped to face those challenges .

The key to these types of questions is to identify a real problem, failure, or conflict ( not a success in disguise) and show how you adapted and grew from addressing the issue.

Common App 2

The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?

Harvard University 7

The Harvard College Honor Code declares that we “hold honesty as the foundation of our community.” As you consider entering this community that is committed to honesty, please reflect on a time when you or someone you observed had to make a choice about whether to act with integrity and honesty.

Prompt Type 3: Diversity

Most colleges are pretty diverse, with students from a wide range of backgrounds. Essay questions about diversity are designed to help admissions committees understand how you interact with people who are different from you .

In addressing these prompts, you want to show that you're capable of engaging with new ideas and relating to people who may have different beliefs than you.

Common App 3

Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

Johns Hopkins University

Tell us about an aspect of your identity (e.g., race, gender, sexuality, religion, community) or a life experience that has shaped you as an individual and how that influenced what you’d like to pursue in college at Hopkins.  This can be a future goal or experience that is either [sic] academic, extracurricular, or social.

Duke University Optional 1

We believe a wide range of personal perspectives, beliefs, and lived experiences are essential to making Duke a vibrant and meaningful living and learning community. Feel free to share with us anything in this context that might help us better understand you and what you might bring to our community. 

Prompt Type 4: Your Future Goals

This type of prompt asks about what you want to do in the future: sometimes simply what you'd like to study, sometimes longer-term career goals. Colleges want to understand what you're interested in and how you plan to work towards your goals.

You'll mostly see these prompts if you're applying for a specialized program (like pre-med or engineering) or applying as a transfer student. Some schools also ask for supplementary essays along these lines. 

University of Southern California (Architecture)

Princeton Supplement 1

Prompt Type 5: Why This School

The most common style of supplemental essay is the "why us?" essay, although a few schools with their own application use this type of question as their main prompt. In these essays, you're meant to address the specific reasons you want to go to the school you're applying to .

Whatever you do, don't ever recycle these essays for more than one school.

Chapman University

There are thousands of universities and colleges. Why are you interested in attending Chapman?

Columbia University

Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.

Rice University

Based upon your exploration of Rice University, what elements of the Rice experience appeal to you?

Princeton University

Princeton has a longstanding commitment to understanding our responsibility to society through service and civic engagement. How does your own story intersect with these ideals?

Prompt Type 6: Creative Prompts

More selective schools often have supplemental essays with stranger or more unique questions. University of Chicago is notorious for its weird prompts, but it's not the only school that will ask you to think outside the box in addressing its questions.

University of Chicago

“Vlog,” “Labradoodle,” and “Fauxmage.” Language is filled with portmanteaus. Create a new portmanteau and explain why those two things are a “patch” (perfect match).

University of Vermont

Established in Burlington, VT, Ben & Jerry’s is synonymous with both ice cream and social change. The “Save Our Swirled” flavor raises awareness of climate change, and “I Dough, I Dough” celebrates marriage equality. If you worked alongside Ben & Jerry, what charitable flavor would you develop and why?

What Makes a Strong Personal Statement?

OK , so you're clear on what a college essay is, but you're still not sure how to write a good one . To help you get started, I'm going to explain the main things admissions officers look for in students' essays: an engaging perspective, genuine moments, and lively writing .

I've touched on these ideas already, but here, I'll go into more depth about how the best essays stand out from the pack.

Showing Who You Are

A lot of students panic about finding a unique topic, and certainly writing about something unusual like a successful dating app you developed with your friends or your time working as a mall Santa can't hurt you. But what's really important isn't so much what you write about as how you write about it . You need to use your subject to show something deeper about yourself.

Look at the prompts above: you'll notice that they almost all ask you what you learned or how the experience affected you. Whatever topic you pick, you must be able to specifically address how or why it matters to you .

Say a student, Will, was writing about the mall Santa in response to Common App prompt number 2 (the one about failure): Will was a terrible mall Santa. He was way too skinny to be convincing and the kids would always step on his feet. He could easily write 600 very entertaining words describing this experience, but they wouldn't necessarily add up to an effective college essay.

To do that, he'll need to talk about his motivations and his feelings: why he took such a job in the first place and what he did (and didn't) get out of it. Maybe Will took the job because he needed to make some money to go on a school trip and it was the only one he could find. Despite his lack of enthusiasm for screaming children, he kept doing it because he knew if he persevered through the whole holiday season he would have enough money for his trip. Would you rather read "I failed at being a mall Santa" or "Failing as a mall Santa taught me how to persevere no matter what"? Admissions officers definitely prefer the latter.

Ultimately, the best topics are ones that allow you to explain something surprising about yourself .

Since the main point of the essay is to give schools a sense of who you are, you have to open up enough to let them see your personality . Writing a good college essay means being honest about your feelings and experiences even when they aren't entirely positive.

In this context, honesty doesn't mean going on at length about the time you broke into the local pool at night and nearly got arrested, but it does mean acknowledging when something was difficult or upsetting for you. Think about the mall Santa example above. The essay won't work unless the writer genuinely acknowledges that he was a bad Santa and explains why.

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Eloquent Writing

As I mentioned above, colleges want to know that you are a strong enough writer to survive in college classes . Can you express your ideas clearly and concisely? Can you employ specific details appropriately and avoid clichés and generalizations? These kinds of skills will serve you well in college (and in life!).

Nonetheless, admissions officers recognize that different students have different strengths. They aren't looking for a poetic magnum opus from someone who wants to be a math major. (Honestly, they aren't expecting a masterwork from anyone , but the basic point stands.) Focus on making sure that your thoughts and personality come through, and don't worry about using fancy vocabulary or complex rhetorical devices.

Above all, make sure that you have zero grammar or spelling errors . Typos indicate carelessness, which will hurt your cause with admissions officers.

Top Five Essay-Writing Tips

Now that you have a sense of what colleges are looking for, let's talk about how you can put this new knowledge into practice as you approach your own essay. Below, I've collected my five best tips from years as a college essay counselor.

#1: Start Early!

No matter how much you want to avoid writing your essay, don't leave it until the last minute . One of the most important parts of the essay writing process is editing, and editing takes a lot of time. You want to be able to put your draft in a drawer for a week and come back to it with fresh eyes. You don't want to be stuck with an essay you don't really like because you have to submit your application tomorrow.

You need plenty of time to experiment and rewrite, so I would recommend starting your essays at least two months before the application deadline . For most students, that means starting around Halloween, but if you're applying early, you'll need to get going closer to Labor Day.

Of course, it's even better to get a head start and begin your planning earlier. Many students like to work on their essays over the summer, when they have more free time, but you should keep in mind that each year's application isn't usually released until August or September. Essay questions often stay the same from year to year, however. If you are looking to get a jump on writing, you can try to confirm with the school (or the Common App) whether the essay questions will be the same as the previous year's.

#2: Pick a Topic You're Genuinely Excited About

One of the biggest mistakes students make is trying to write what they think the committee wants to hear. The truth is that there's no "right answer" when it comes to college essays . T he best topics aren't limited to specific categories like volunteer experiences or winning a tournament. Instead, they're topics that actually matter to the writer .

"OK," you're thinking, "but what does she mean by 'a topic that matters to you'? Because to be perfectly honest, right now, what really matters to me is that fall TV starts up this week, and I have a feeling I shouldn't write about that."

You're not wrong (although some great essays have been written about television ). A great topic isn't just something that you're excited about or that you talk to your friends about; it's something that has had a real, describable effect on your perspective .

This doesn't mean that you should overemphasize how something absolutely changed your life , especially if it really didn't. Instead, try to be as specific and honest as you can about how the experience affected you, what it taught you, or what you got out of it.

Let's go back to the TV idea. Sure, writing an essay about how excited you are for the new season of Stranger Things  probably isn't the quickest way to get yourself into college, but you could write a solid essay (in response to the first type of prompt) about how SpongeBob SquarePants was an integral part of your childhood. However, it's not enough to just explain how much you loved SpongeBob—you must also explain why and how watching the show every day after school affected your life. For example, maybe it was a ritual you shared with your brother, which showed you how even seemingly silly pieces of pop culture can bring people together. Dig beneath the surface to show who you are and how you see the world.

When you write about something you don't really care about, your writing will come out clichéd and uninteresting, and you'll likely struggle to motivate yourself. When you instead write about something that is genuinely important to you, you can make even the most ordinary experiences—learning to swim, eating a meal, or watching TV—engaging .

#3: Focus on Specifics

But how do you write an interesting essay? Focus.

Don't try to tell your entire life story or even the story of an entire weekend; 500–650 words may seem like a lot, but you'll reach that limit quickly if you try to pack every single thing that has happened to you into your essay. If, however, you just touch on a wide range of topics, you'll end up with an essay that reads more like a résumé.

Instead, narrow in on one specific event or idea, and talk about it in more depth . The narrower your topic, the better. For example, writing about your role as Mercutio in your school's production of Romeo and Juliet is too general, but writing about opening night, when everything went wrong, could be a great topic.

Whatever your topic, use details to help draw the reader in and express your unique perspective. But keep in mind that you don't have to include every detail of what you did or thought; stick to the important and illustrative ones.

#4: Use Your Own Voice

College essays aren't academic assignments; you don't need to be super formal. Instead, try to be yourself. The best writing sounds like a more eloquent version of the way you talk .

Focus on using clear, simple language that effectively explains a point or evokes a feeling. To do so, avoid the urge to use fancy-sounding synonyms when you don't really know what they mean. Contractions are fine; slang, generally, is not. Don't hesitate to write in the first person.

A final note: you don't need to be relentlessly positive. It's OK to acknowledge that sometimes things don't go how you want—just show how you grew from that.

#5: Be Ruthless

Many students want to call it a day after writing a first draft, but editing is a key part of writing a truly great essay. To be clear, editing doesn't mean just making a few minor wording tweaks and cleaning up typos; it means reading your essay carefully and objectively and thinking about how you could improve it .

Ask yourself questions as you read: is the progression of the essay clear? Do you make a lot of vague, sweeping statements that could be replaced with more interesting specifics? Do your sentences flow together nicely? Do you show something about yourself beyond the surface level?

You will have to delete and rewrite (potentially large) parts of your essay, and no matter how attached you feel to something you wrote, you might have to let it go . If you've ever heard the phrase "kill your darlings," know that it is 100% applicable to college essay writing.

At some point, you might even need to rewrite the whole essay. Even though it's annoying, starting over is sometimes the best way to get an essay that you're really proud of.

What's Next?

Make sure to check out our other posts on college essays , including our step-by-step guide to how to write your college essay , our analysis of the Common App Prompts , and our collection of example essays .

If you're in need of guidance on other parts of the application process , take a look at our guides to choosing the right college for you , writing about extracurriculars , deciding to double major , and requesting teacher recommendations .

Last but not least, if you're planning on taking the SAT one last time , check out our ultimate guide to studying for the SAT and make sure you're as prepared as possible.

Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT.

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How NOT to write your personal statement

An important part of the uni and job application process, writing a personal statement doesn't have to be as difficult as it seems.

This is a tough time of year for school and college students. The UCAS deadline marks the beginning of university applications (If your application is up to scratch, that is…) and there is one task that is dreaded most: writing a Personal Statement. Faced with the task of essentially compiling an award-winning advert of oneself, students up and down the country are in a frenzy of desperate googling and countless hours spent on online thesauruses. The struggle is real.

As the deadline for completing your application approaches and the pressure mounts, we've gathered some examples of what not to include in your personal statement.

You only have 4,000 characters to persuade the University of your dreams why you deserve a place there, and we’re here to help make sure you represent yourself in the best way possible. We’ve trawled the internet to find personal statement blunders that are bound to make you feel better about your attempt. Here’s Student Hut’s guide to what NOT to put in your personal statement.

Pointless lists

“I like running, netball and hockey, so want to study sports science”.

Avoid listing things for the sake of it. Make sure each point is relevant and backed up by evidence. Expand on statements in order to explain why you’re an ideal candidate. For example, what did you learn from your work experience and what were your opinions on a book you’ve read?

“I’m not the best with numbers, and failed GCSE Art, but I have a lot of other skills”.

Focus on the positives. There’s no need to make excuses for things you haven’t done. Avoid underselling yourself by confidently writing about your achievements which demonstrate you meet the course requirements.

Not mentioning your skills & achievements

Highlight your strengths. It’s not enough to just state your interest in a subject: failing to include important skills could be costly. Draw attention to the experiences you have, and how they will help your academic endeavours.

Exaggeration/lies

“I said I was "captain of both the football and rugby team" when I was in fact captain of the football team and the second rugby team.”

Online forums have been a great source for this next point and from what we’ve seen, A LOT of you have been tempted to make false claims. Even if there is some truth in what you're saying, play it safe. You don’t want to be caught out. One helpful soul offered this advice “if you’re going to lie don’t make it about D of E”. We would advise sticking to the facts. Being really awesome at guitar hero does not mean you play the guitar.

Poor spelling and grammar

“ luckly this past summer i went to this program in oxford called the oxford tradition that truely changed my life”

Spell-check yourself before you wreck yourself. Your ability to proofread as well as the time and effort you’ve put into your application will be questioned. Incorrect spelling and grammar is something that can be easily avoided by getting someone to proofread your personal statement.

Not getting feedback

Get a friend, family member, or teacher to proofread your statement. After re-reading something a couple of times it can be difficult to notice mistakes. Constructive feedback is really helpful, so try not to take any criticism too personally…

Stating the obvious

Avoid using up valuable words with obvious statements. Write succinctly and explain points without repeating yourself. Don’t tell the admissions tutor what they already know – instead, expand on how you’ve acquired certain skills and why they’re important. Ask yourself if your love of the Great British Bake Off is really that relevant to your application.

Talking about your childhood

“I have always dreamed of coming to LSE since I was young. It has been a dream of mine to study at this institution”.

I don’t know about you but I certainly didn’t know what LSE was as a kid (I’m still not sure actually). Don’t include the phrase “when I was younger…” What motivates you now is more important, and the more recent the better. Admissions tutors are unlikely to be convinced by the aspirations of your 8-year-old self.

The word passion

“My passion for Geography stems from my passion for colouring”.

Passion is a word so overused in personal statements that it actually conveys the opposite. Be careful in your choice of vocabulary. While it’s important to show interest in studying a particular course, stay away from clichéd language that doesn’t sound sincere.

Trying to be funny

“What is Neuroscience? I don’t know – and that’s why I want to study it at University”.

Whilst this in fact is quite funny, it’s a risky strategy. University admissions tutors are unlikely to take you seriously, so reign in the humour and take a more serious approach.

“If I could liken myself to anyone in history it would be Martin Luther King”

Bigging yourself up apprentice candidate style will get you nowhere. It's possible to sell yourself without coming across as arrogant.

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• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

College essays

• College essay examples
• College essay format
• College essay style
• College essay length
• Diversity essays
• Scholarship essays

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• Writing process
• Avoiding repetition
• Literature review
• Conceptual framework
• Dissertation outline
• Thesis acknowledgements
• Burned or burnt
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• Gray or grey
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• Personal Statements

10 things not to put in your personal statement

To help you figure out which things are best to leave out of your personal statement here is a list of 10 things to avoid writing:

• Skip the quotes and clichés - If you’re using a popular quote or phrase then other applicants will be too. The aim of your personal statement is to show you’re unique, not make you sound like everyone else.

Skip the jokes too - The admissions tutor doesn’t know you and you aren’t there to explain why something is funny, so leave the jokes for your friends.

• Irrelevant personal facts -  Your personal statement is meant to show why you are the right candidate for the course so filling it with irrelevant facts such as you like to swim on holiday is just taking up valuable space that could be better used.
• Lies -  If you haven’t done it or can’t do it, don’t say that you have or can. It’s as simple as that.
• Plagiarism -  All universities use plagiarism detection software so as much as you might like the personal statement examples you find on the internet you will get caught if you copy them.
• Negative comments -  Talk about prizes, awards, qualifications, and any other relevant experience that makes you look good. Don’t say you were a mediocre student or couldn’t play football to save your life.
• Random lists -  Lists are boring, fact. Listing every book you’ve ever read or all the countries you’ve visited isn’t going to impress anyone or demonstrate why you’re the candidate the university should pick.
• Boasting -  Ok so you should sell yourself but making sweeping boasts about your abilities will just make it harder for you to live up to the university’s expectations if you get accepted.
• “I like socialising” etc -  Statements like this make admissions tutors yawn. They don’t care where you like to party or hang out so leave it out.
• Poor grammar, spelling, and punctuation -  Your personal statement needs to be 100% perfect, make sure it is before you submit it.  

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What to include in a personal statement

Knowing what to include in your personal statement and what to avoid will improve your chances of having your university application accepted. these are our tips..

What to include

What not to include, what to remember before you start.

One of the most important parts of your university application is your personal statement. Knowing what to include won’t only help your chances of earning a place on your ideal course but will help you stand out from other applicants.

Include the following when crafting your personal statement:

• Why you want a place on the course
• Your career aspirations and how your chosen subject fits into these (if you’re still unsure on your future career goals, give an idea of what you’d like to move into upon graduation)
• Qualities and experience you’ll bring to your studies, supported with evidence of how you’ve demonstrated these qualities or gained such experience
• Examples of any relevant work, volunteering or academic experience to support your claims. Identify what you took away from each experience and link it to why you’ve chosen to apply for the subject
• Other examples of learning and growth to support your claims, including extracurricular activities and achievements. This shows unis that you’re willing to engage with other aspects of the university experience beyond your studies
• Any sponsorships or placements you've acquired or have applied for, with an explanation of why they’ll help with your career aspirations
• If your first language isn't English, describe any opportunities you've had to use English (such as attending an English-speaking school or working somewhere where the main language is English)
• Details of your gap year, if you plan to take one, and how it contributes to your interest in your chosen subject
• Positive language, especially when describing your experience, that shows why you want to study your chosen subject
• Challenges you’ve faced during the covid pandemic, how you’ve positively handled these and what they have taught you
• Words and sentences in active voice, such as ‘I intend to...’, ‘I strongly believe that...’ and ‘My future career aspirations include...’

Amanda, one of the senior Paramedic Science lecturers at the University of Brighton , shared with us what she expects students to include in their personal statement:

Consider the subjects you're studying and their relevance to the course you're applying for. Demonstrate research into any professional bodies associated within the field you're applying for (if relevant). Articulate your preparedness for undergraduate study or awareness of the differences between college and university, in terms of study and level of expectations. Explain what's been learned from your experiences and how this will help with your future career aspirations. Amanda Blaber, Senior Lecturer at the University of Brighton, Honorary Fellow of the College of Paramedics, and Senior Fellow Advance HE (Higher Education Academy)

You don’t need to include everything in your personal statement. You only have 4,000 characters and 47 lines to work with, so keep your writing clear and concise

Avoid including:

• Plagiarised content, under any circumstances. All personal statements are scanned by detection software – if you’ve used someone else’s work, your offers can be withdrawn
• Words that make you sound too clever or gimmicky – there’s no guarantee that admissions tutors will understand your humour
• Waffle or padding – only include relevant information
• Quotations or quirky language – unless it’s relevant and makes sense based on the qualities you’re describing
• Any mention of specific universities or course names – you’ll be using the same personal statement for each course and university you apply to
• A list of your qualifications – unis will already have this information, so there’s no need to use up space listing them again
• Additional papers to UCAS – these can be sent directly to the universities you’re applying to, with your UCAS application number attached
• Anything that might come across as immature or that you can’t sensibly talk about in an interview
• Excuses as to why you haven’t been able to gain relevant experience
• Tips for writing your personal statement               
• How to make your personal statement stand out

The task of writing your personal statement may initially feel overwhelming. But by leaving yourself enough time and starting with a plan, you’ll eventually craft a personal statement to be proud of.

Do the following before you start:

• Leave yourself plenty of time to plan and write your personal statement
• Write your first draft somewhere other than on the application itself, such as on Word or Google Docs. You can then copy and paste your personal statement into UCAS Apply
• Keep the language clear and concise throughout – you have a limit on character count
• Remember that a first draft is a first draft. Your personal statement doesn’t need to be perfect right away. Re-read and edit your piece as much as you like before the deadline
• Find 2–3 people willing to proofread your personal statement and give feedback. They might notice any mistakes you’ve missed
• How to start a personal statement

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A guide to writing the best personal statement for your college application (with template and examples!)

Why is boasting about a best friend SO much easier than writing about yourself? Unfortunately, writing about yourself is exactly what a personal statement essay requires you to do–whether it’s for your college admissions application, or for a scholarship application to pay for college . Here’s our guide, to ensure you’re well-equipped to write a killer personal statement!

First off, what’s the purpose of a personal statement?

What topics can i write about, how do i decide what to focus on, in my college essay, okay, i’ve got my personal statement topic. but now i have to actually write it. 😱what do i do .

• Do you have personal statement examples? 

Now it’s your turn.

Your personal statement should share something about who you are, something that can’t be found in your resume or transcript.

For colleges:

• It should paint a picture for colleges to understand who we are and what we bring to the table. This is why it’s often better to tell a story, or give examples, rather than just list accomplishments.
• It should complement the other parts of your application. Consider your college application as a whole. Your personal statement, application short answers, and supporting documentation should together tell a story about who you are. This also means not being super repetitive with your personal statement and your short essays. (For instance, if you have to answer 3 questions AND submit a personal statement, maybe they shouldn’t ALL focus on music.)

For scholarship applications:

• It should indicate why you’re deserving of the scholarship. This often means making sure your essay relates to the scholarship provider’s goals. (Get more help on writing a killer scholarship essay here , and then make sure you’re applying as efficiently as possible. )
• It should showcase your strengths. This doesn’t mean it can’t acknowledge any weaknesses, but it surely shouldn’t only focus on negative aspects!

It can be overwhelming to figure out where to start. First, figure out what your choices are. Some colleges may have very specific college essay prompts. That said, many students apply using the Common App, which this year offers these 7 topics to choose from : 

• Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.
• The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience? ( Psst – If you choose this topic, you can sign up for Going Merry and apply for a scholarship bundle : one essay, multiple scholarships! )
• Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
• Describe a problem you’ve solved or a problem you’d like to solve. It can be an intellectual challenge, a research query, an ethical dilemma – anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution.
• Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.
• Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?
• Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

You’ll notice that #7 is a catch-all that allows you to submit any personal statement about anything at all . 

So maybe that doesn’t help you narrow it down. 

Here’s a 3-step solution:

STEP 1. Brainstorm about your life

Dedicate 5-10 minutes each to brainstorming about these 4 sets of questions.

You can do this by yourself (writing down your thoughts), or do this exercise out loud with a friend or family member, and then jot down notes as you’re talking. If you “think out loud” better than you do on paper, brainstorming with someone else may be the way to go! 

(A) What were defining moments in your life?

How did these moments in your life changed you, what did you learn from it, and how has it shaped your future plans? Some topics might include:

• An accident or injury
• A best friend you made (or lost)
• A defining talk with a peer
• Something new you tried for the first time
• Revealing a sexual or gender identity, to friends or family
• Discovering something about your family ( e.g., see Jesus’s story )
• Moving to a new city
• Traveling somewhere, or learning about a new culture ( e.g., see Gabby’s story )
• Your first pet (new responsibilities as a fur mom or dad)

(B) What have you chosen to spend time on?

Remember to focus not just on the what , but also the why – What were your motivations? How did you feel? What have you learned? Some topics on this might include: 

• The moment you joined band, color guard, or the soccer team. 
• A time you struggled with that activity – e.g., Maybe you got passed over for captain of the soccer? Or maybe you got an injury and had to sit out on the sidelines? 
• Maybe a moment you really fell in love with that activity – e.g. Maybe the first time you investigated a story for the school newspaper and realized journalism was your calling?

(C) Whom or what are you inspired by?

How did you find out about this person or thing? Why are you inspired? In what ways are you inspired? Is there anything that inspiration has made you do (e.g. join a club, do an activity or internship on the topic)? Some topics on this might include: 

• Technology – Maybe a specific App made you inspired to learn to code? 
• Person in your life – Maybe meeting someone (or knowing someone in your family) has affected you? 
• A show, movie, book, or podcast that inspired you to look at life differently
• A dance or song that has made you interested in performing arts

(D) What are you proud of?

Make a list of all the things you’re proud of. These can be milestones, hobbies, qualities, or quirks that are what make you, you. Topics to consider might be:

• Times you saved the day – like that epic left-handed catch you made on the field
• Personal qualities – Maybe you’re really funny, or amazingly calm under pressure. What are some examples of times when you showed those qualities?
• Random life things you’re amazing at – Baking a mean chocolate brownie. Guessing how many gumballs are in a jar. Tell a story when that amazing talent was handy!

Don’t worry if some of your ideas repeat between sections. This is just a way to get ideas flowing! 

STEP 2. Shortlist your ideas

Identify your strongest ideas out of the bunch. This should probably be very few (2-4).

STEP 3. Freewrite about your possible essay topics.

Once you’ve brainstormed some ideas and identified 2-4 winners, we agree with Find the Right College – just start freewriting! Start by writing a few sentences or paragraphs about any of your shortlisted topics, and let the words flow. Write for about 15 minutes, on each shortlisted topic. Don’t worry about structure or organization – this is just an exercise so you feel comfortable getting the thoughts out of your head and onto paper. 

It will also allow you to see which of the topics seems to have the most “legs” — often, you’ll notice that your best topic will:

• Be the easiest to write about (those 15 minutes flew by!)
• Lead you to tell at least one interesting story
• Feel like it genuinely reveals something important about who you are
• Not be captured easily by other parts of your application (you’ll need a full 500 words to really be able to tackle this meaty topic)

Well, let’s start here: What makes a personal statement good or even great ?

Here are some things to keep in mind: 

1. Get personal.

Remember the “personal” in personal statement. We all have a story to tell, and we all have a different journey that led us to where we are today. We might think “someone already wrote about this” or we might think our story isn’t unique, but IT IS.

2. Speak like you.

Write your personal statement in a genuine tone that reflects who you are . There’s no right or wrong tone – just make sure your tone represents YOU. This means, in particular, not using big words just to show off. Often, this just seems like you’re trying to hard. (Or, even worse, you accidentally use the word incorrectly!)

3. Think about your audience.

Who will you be writing your personal statement for? What message do you want to convey? If it’s for to the college admissions committee, how do you show you’ll align well with the culture of the school? If it’s for a scholarship provider, how do you show you support their mission?

4. Hit the big three: Story, Implication, Connection to college/major.

Most successful college essays do at least 3 things: 

• Mention at least one anecdote or story. (“Show, don’t tell.”)
• Explain why that anecdote or story is important to who you are.
• End (or begin) by connecting this information, to why you are applying to this specific college. This may include information about the major (why you think their department/program is great), or more general information about what attracts you to the school (e.g., location, sports, extracurricular activities, Greek life). Get specific so the school knows you’re really interested in them! This is the one piece of your personal statement that probably shouldn’t be cut & paste.

Here’s an example of how to use that personal essay template:

• Story: When I was 11, my family traveled to Italy and visited museums — one specific painting made me fall in love with art. ( 1-2 paragraphs )
• Why important: After that trip, I did lots of art and studied lots of art. Mention specific extracurriculars. ( 3 paragraphs )
• Why this college: I want to apply to X college because of its excellent art program, which I can also complement by joining Y and Z clubs. Since it’s in New York, it’ll also offer my the opportunity to visit the countless art museums like MOMA. ( 1 paragraph )

5. Hit the length.

Make sure you keep within the required length. Normally if you aim for 500 words, you’re golden. Some college or scholarship applications will allow you to write up to 600 or 650 words.

6. Edit your work.

Once you’ve written your personal statement, step away from it. There was a time when we used to rely on pencil and paper to write down all of our ideas and information (including first-draft college essays). Now, we mainly rely on screens, so our eyes grow tired, causing us to miss typos and grammar mistakes.

So save that document in an easy-to-find folder on your computer. Then stepping away from your computer and taking a break helps relax your mind and body and then refocus when you come back to edit the document.

( Psst – If you’re applying for scholarships with Going Merry, we’ve got built-in spellcheck, and we allow you to save essays in your documents folder, so no work will get lost! )

We can’t stress this one enough: Don’t submit your personal statement without checking your spelling, grammar, punctuation, sentence structure, etc.! All the grammar things! Your personal statement reflects who you are, from the topic you choose to the style you write it in, so impress colleges (or scholarship providers) with excellent structure and great grammar!

7. Then, ask someone else to edit it too.

We recommend asking a friend, counselor, or parent to read your personal statement before you submit the document. One more set of eyes will really help you get a second opinion on the tone, writing quality, and overall representation of who you are in your personal statement.

8. Be brave, and hit that “submit” button on your personal statement!

Finally, when everything is completed, click submit! Don’t hold back!

9. Remember, personal statements for your college app, can also be reused as scholarship essays.

Get double-use out of your personal statement. Going Merry is your home for all things scholarships–fill out a profile, get matched to eligible scholarships, and apply. You can even save essays so that you can easily upload the same one for multiple scholarship applications. (We were inspired by the Common App to make applying for scholarships easier.)

Register for an account here , get the full lowdown on how it works , or just sign up for the newsletter below (to get 20 scholarship opportunities delivered to our inbox each each week!).

Do you have personal statement examples ? 

Oh yes we do. First, here are some excerpts of personal statements from members of our very own Going Merry team!

Charlie Maynard, Going Merry CEO – wrote about what matters most to him and why, for his grad school application.

• The open paragraph read: “Being open to new ideas and able to take advantage of opportunities is what is most important to me. The most extraordinary times in my life have come as a result of moments when I’ve seized opportunities. This has been evident in my educational life, my travels around the world and my professional career.”
• This anchored the main topic of his essay. He then went on to explain examples.

Charlotte Lau, Going Merry Head of Growth – wrote for her college Common App personal statement:

“As a child, I was never close with my father, though we were always on good terms. He made me laugh and taught me all the things that made me into a young tomboy: what an RBI is, how to correctly hook a fish when I feel it biting, what to bring on a camping trip. But whenever I was upset, he wouldn’t know how to comfort me. He is a man of jokes and words, not of comforting motions.

But as I grew older and I too became infatuated with words—albeit in written form—our topics of conversation became more diverse and often more profound. We continued to watch sports games together, but during commercials, we’d have epistemological and ethical discussions more fitting for a philosophy class than a chat during a Knicks’ time-out. During these talks, my father would insert stories about his youth. They’d always be transitory or anecdotal, told as if they were beside the point. Still, I’d eagerly commit them to memory, and, over time, I began to get a sense of who my father was—and, in turn, who I am.”

Now, here are some excerpts from other sample personal statements:

These 3 are college essays about personal characteristics:

Essay 1: Humorous essay about getting a D and learning a lesson

“Getting a D probably isn’t the worst thing in the world, but it’s not something anyone wants to see, let alone put, on a college application. It came back to me, scrawled in red, on the first big history test of the year. The one the teacher had assured us was a third of our grade. I could already see my chances of a four-year college going up in smoke and my school year hadn’t even started yet.

What happened? I’m not a D student. I’ll get the occasional C as well as the occasional A. D’s are out of character for me, and enough of a stomach punch to really get my attention. The short version is, I didn’t study, and I don’t remember precisely why. There is always a reason not to study, isn’t there? I didn’t study and I went into a test woefully unprepared and got beaten up.

I had two options here. I could accept that I was in fact a D student despite what I had thought. Or I could study hard for the next test and try to bring my grade up by the force of the average.”

Essay 2: Why a talent (in this case, one at football) is also a responsibility

“Talent is not remarkable. It’s usually the first thing anyone compliments. “You’re so talented.” It doesn’t mean what they think it means. It doesn’t mean I worked hard. It means I was lucky, or blessed, or anything else you want to call it.

I have talent. I’ve known since I was old enough to hold a football. The game just makes intuitive sense to me. The pathways of the players, both my team and the others, where the ball has to go, and what I’m doing. In the silence before a snap, I’m already playing out what is going to happen, watching the holes in my lines, tracing the route of my receivers. […]

It is far too easy to view talent as an excuse. For me, it is a motivator. For my talent, I will accept nothing less than a dream that only a tiny percentage of people ever get to experience. To get there, I’m willing to work hard and wring every last accomplishment from myself.

Talent is a responsibility. Because you had nothing to do with acquiring it, you are compelled to achieve every last bit you can with it. While I had grown used to thinking varsity would be it, that was not the case. Now, I can focus on the goal while I accomplish the steps.”

Essay 3: On living with depression

“Before I was diagnosed, I had been told it was a normal part of growing up. I was told that teens are moody. I would grow out of it. I couldn’t imagine anyone growing out of what I was feeling. I couldn’t imagine anyone surviving.

Diagnosis and medication have saved my life, allowing me to see the world as people without my brain chemistry would. […] what I found was a place of tiny kindnesses.

It might sound bad—as though kindness can only exist in the smallest forms. This is not what I mean. There are extraordinary people out there who devote their lives to doing very large, very important things for others. I’m not talking about them, partially because they are extraordinary. They are not the norm.

What is normal are the tiny kindnesses. These do not cost a person much of anything. A slice of time, a moment of openness, and little else. They are a smile when you’re feeling down, a comforting hand on the shoulder, a moment to talk.”

And here are 3 college personal statements, about what drove their interest in their intended major: 

Essay 4: On why this applicant wants to study music

“My great-great-uncle Giacomo Ferrari was born in 1912 in Neverland, NY, the youngest of four sons. His parents had emigrated from Italy with his two eldest brothers in the early 1900s in search of a better life in America. Their struggles as immigrants are in themselves inspiring, but the challenges they faced are undoubtedly similar to those that many other immigrant families had to overcome; because of this, the actions that my relatives embarked upon are that much more extraordinary. Giacomo’s oldest brother Antonio, my great-grandfather, decided to take a correspondence course in violin, and to teach his youngest brother Giacomo how to play as well. Giacomo Ferrari eventually became an accomplished violinist and started a free “Lunchtime Strings” program for all the elementary schools in the Neverland area, giving free violin lessons and monthly concerts.

As a native English speaker who has had the privilege of studying viola and violin with trained, private teachers, I can only imagine the perseverance it took for my great-grandfather and great-great uncle to learn an instrument like the violin out of booklets and lessons that were not even written in their native language. Their passion and dedication to learning something new, something not part of their lives as blue-collar, immigrant workers, and their desire to share it with others, has inspired me as a musician and a person. It is this spirit that has motivated me to pursue an MA at Composition at the University of XXX.”

Essay 5: On why this applicant wants to be an allergy specialist

“Suddenly I started scratching my neck, feeling the hives that had started to form. I rushed to the restroom to throw up because my throat was itchy and I felt a weight on my chest. I was experiencing anaphylactic shock, which prevented me from taking anything but shallow breaths. I was fighting the one thing that is meant to protect me and keep me alive – my own body.

[…] After that incident, I began to fear. I became scared of death, eating, and even my own body. As I grew older, I became paranoid about checking food labels and I avoided eating if I didn’t know what was in the food. I knew what could happen if I ate one wrong thing, and I wasn’t willing to risk it for a snack. Ultimately, that fear turned into resentment; I resented my body for making me an outsider.

In the years that followed, this experience and my regular visits to my allergy specialist inspired me to become an allergy specialist. Even though I was probably only ten at the time, I wanted to find a way to help kids like me. I wanted to find a solution so that nobody would have to feel the way I did; nobody deserved to feel that pain, fear, and resentment. As I learned more about the medical world, I became more fascinated with the body’s immune responses, specifically, how a body reacts to allergens.”

Essay 6 : On why this applicant wants to study medicine  

“My passion for teaching others and sharing knowledge emanates from my curiosity and love for learning. My shadowing experiences in particular have stimulated my curiosity and desire to learn more about the world around me. How does platelet rich plasma stimulate tissue growth? How does diabetes affect the proximal convoluted tubule? My questions never stopped. I wanted to know everything and it felt very satisfying to apply my knowledge to clinical problems. distinct concepts together to form a coherent picture truly attracts me to medicine.

It is hard to separate science from medicine; in fact, medicine is science. However, medicine is also about people—their feelings, struggles and concerns. Humans are not pre-programmed robots that all face the same problems. Humans deserve sensitive and understanding physicians. Humans deserve doctors who are infinitely curious, constantly questioning new advents in medicine. They deserve someone who loves the challenge of problem solving and coming up with innovative individualized solutions. I want to be that physician. I want to be able to approach each case as a unique entity and incorporate my strengths into providing personalized care for my patients. Until that time, I may be found Friday mornings in the operating room, peering over shoulders, dreaming about the day I get to hold the drill.”

You made it this far. Now, it’s time to write your personal statement!

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What to include in a Personal Statement

Personal Statement Tips

What you need to include in your personal statement.

Ready to start your personal statement, but unsure where to begin? Crafting a compelling personal statement is crucial when applying for admission to your desired course.

Your personal statement is the opportunity to show universities who you are, your ambitions and why you’re passionate about the course you’re applying for. Before you dive into writing, it’s good to understand what you should include in your personal statement to make the most of the 4000-character count.

The purpose of your personal statement

Your personal statement is there to show admissions tutors why you’d be a good student for the course you’re applying for and what sets you apart from other candidates.

University admissions tutors tend to look for similar things in your personal statement: a bit about yourself, information about your aspirations and how they link to your chosen course, why you’re interested in the course, and specific skills you already have that will support you in your studies.

What to include in your personal statement

Before diving into writing your personal statement, create a plan of what you want to include and a breakdown of the topics you want to cover. This will help you write more concisely and confidently.

A bit about you, your hobbies and interests

This is a great opportunity to introduce yourself – share information about yourself, your background and any life experiences that have shaped your interest in your course. It’s great to include information that isn’t just education-related too! Tell them a bit about your hobbies and interests beyond your studies.

This is also a great way to flex more of your skills! Many of these could relate back to your subject. For example, keen readers, you could discuss your love for a book you enjoyed recently – a great way for prospective English Literature students to show that they look at the subject beyond the classroom.

Express your passion for the subject

Of course, they want to understand why you want to apply to the specific subject and also see that you are passionate about it too. If there are any areas of the subject that sparked your interest, and you’re looking forward to exploring more, this is the perfect chance to share!

Show off your key skills

Admissions tutors aren’t only interested in your academic achievements, but also other skills you have gained that could be applied to your studies. Give examples of where you’ve used organisational skills, solved a problem or effectively communicated with someone. This will help admissions tutors see how you’d fit in among the other students on campus.

This is also a subtle way of showing your hobbies and interests. If your key skills have been best communicated in a football match, a swimming meet or in a debating society, then show how your passion for these hobbies has manifested in the use of key skills.

Share your achievements

The admissions tutor will receive your predicted grades and recommendation letters alongside your application, so don’t feel you need to share this with them in your personal statement too. Instead, focus on expanding on specific areas of your studies that you have excelled in and the different skills they’ve given you and can be applied to your chosen course.

You can also talk about any achievements. This could be educational awards you’ve won, as well as achievements outside of school.

Writing your personal statement

Now you have all the ingredients, it’s time to get writing! The structure of your statement is just like any essay. Start with a compelling introduction that grabs the reader’s attention and gives an overview of what you’ll be talking about. The majority of your personal statement with then be made up of paragraphs that discuss the specific topics outlined in your plan. To finish, round off your statement with a conclusion. Summarise the key points and show, again, your enthusiasm for applying to the subject.

Some students find that it's easier to write the introduction last. This is a better way of summarising information you already know will pop up later.

With careful thought and planning of what to include and making sure the essential areas are included will be the start of you crafting a fantastic personal statement. If you’re looking for a helping hand, our personal statement examples can help you visualise what your personal statement can look like.

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What’s a personal statement for college.

Senior Associate, JPMorgan Chase

As you complete your college applications, whether it’s through the Common App or by individually applying, you’ll likely come across prompts in the application that ask you to write about yourself. Think of it as an opportunity to introduce yourself to the admissions committees of the schools you’re applying to in a different way than the insights recommendations and your transcript can provide.

Sometimes called an admissions or application essay, a personal statement, or a statement of purpose, what’s typically being asked for is information about your background, experiences, accomplishments, future goals, and any challenges or obstacles you may have had to overcome. Because of that, when it comes to any personal statements you write for college applications, the aim is usually to showcase your personality, interests, and character in a compelling and authentic way.

Keep reading for more information about personal statements, the prompts to expect, and some tips for mastering this part of a college application.

When will you have to write a personal statement during the college application process?

Many college applications require a personal statement of some kind. For applications submitted through the Common App, a personal statement is a required component for nearly all colleges and universities that use the platform. The Common App allows students to write one comprehensive essay that’s sent to all colleges they’re applying to through the system. This means you’ll write just one personal statement, which will be part of every college application you submit through the Common App. Some colleges might ask for additional shorter essays, known as supplemental essays, on top of this, so be prepared for those asks.

Many scholarship applications also require at least one personal statement or essay as part of the application process. Like college applications, scholarship personal statements provide an opportunity for applicants to showcase their qualifications, experiences, and personal motivations. A personal statement for a scholarship application often serves as a way for applicants to demonstrate their merit, express their career and educational goals, and explain how they’d benefit from and contribute to a scholarship program.

How can your personal statement impact your college applications?

Your personal statement can have a significant impact on your college applications in several ways:

• Demonstrating your character and personality: Your personal statement offers admission committees insight into who you are beyond your grades and test scores. It can showcase your values, motivations, and unique qualities, helping to paint a more comprehensive picture of you as a prospective student.
• Highlighting your achievements and experiences: It allows you to discuss your academic accomplishments, extracurriculars, and any challenges you’ve overcome. This can demonstrate your potential for success and your ability to contribute to a campus community.
• Conveying your passion and commitment to a particular school: A personal statement allows you to articulate your academic and career goals and connect them to your reasons for applying to a specific college or program. Admissions committees are looking for students who are genuinely interested in and committed to their educational and personal growth, along with being excited to attend their school.
• Setting you apart from other applicants: A well-crafted personal statement can help you stand out among applicants with similar academic credentials. It allows you to showcase what makes you unique.
• Addressing any weaknesses or challenges: If any aspects of your application may raise concerns to the admissions committees, such as a lower grade point average (GPA) in a particular semester, your personal statement can allow you to provide context and explain any extenuating circumstances. This can help mitigate potential red flags in your application.

How do you know what topic to write about in your personal statement?

Over 1,000 U.S. colleges accept the Common App, so many students will be choosing from among the Common App’s seven essay prompts.

Below is the list of essay prompts from 2023-24 Common App :

• “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”
• “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”
• “Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?”
• “Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?”
• “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”
• “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”
• “Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design.”

Beyond the prompts from the Common App, which many students utilize, some schools may have their own applications with their own prompts or supplementary prompts that they expect students to complete.

For instance, at Yale University , one of the school’s supplementary prompts is: “Tell us about a topic or idea that excites you and is related to one or more academic areas you selected above [on your application].” At Amherst College, one of the supplementary questions is: “In what ways could your unique experiences enhance our understanding of our nation and our world.”

What makes a good personal statement for a college application?

A lot goes into writing a strong personal statement for college applications.

Hafeez Lakhani of educational coaching firm Lakhani Coaching told the New York Times to think of it like this: “Every college is like a dinner table. What will make you the most interesting contributor to that dinner table conversation? What will make you help everyone else have a more interesting experience?”

Lacy Crawford, a former independent college application counselor and author of Early Decision, told USA Today : “These essays should read like smart, interesting 17-year-olds wrote them. A sense of perspective and self-awareness is what’s interesting...I think most students are torn between a pathway dividing a diary entry and a press release. It’s supposed to be a marketing document of the self.”

Here are a few tips to make the most of a personal statement.

• Tell a story: Use the space to showcase your personality, interests, personal values, life experiences, and even your sense of humor. Don’t just use it to regurgitate your accomplishments, which can be gleaned from your high school transcript and other parts of your application.
• Consider emphasizing your volunteer work and other community work: Many college admissions offices look for students who are active in their communities, be it volunteering or in different ways. The personal statement is a good place to emphasize how you’re making the world a better place.
• Emphasize any extra work you’ve done to dive into your field of interest: Be it internships, college-level courses at a community college, or extracurricular activities, anything that shows you’ve done extra work to explore your chosen field of study will help to emphasize your passion. Tie this passion to why you’re particularly excited about attending a particular school, and you may have a winning formula.
• Make sure you check grammar and spelling: You don’t want to write a great essay and let a few grammatical and spelling errors get in your way. Read and re-read your essay to check for spelling and grammar, and get a few people you trust to help you proofread your work as well.

Final thoughts

A strong personal statement can make a positive impression on admissions officers and contribute to a well-rounded and compelling college application. It allows you to showcase your strengths, demonstrate your potential, and express your genuine interest in the college or program.

How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 97,919 views

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

• What is a personal statement?
• Tips for making your personal statement for masters stand out
• How to write a personal statement for masters
• Personal statement for masters sample
• Examples of personal statement for masters
• Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

• Why you want to study a master’s and how does it benefit you in future?
• How does the course you have chosen fit into your pre-existing skill set?
• How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
• What do you aspire to do or be as a future career and how will the course help you achieve that?
• How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

• Your reason for deciding to change your discipline.
• How your undergraduate degree will be material for bringing fresh insights into your masters course.
• How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

• Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
• Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
• Show proof of your core skills like and how they can contribute to the department.
• Prove what makes you a unique candidate.
• Discuss who your main influences for wanting to study the course are and why.
• Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
• Draw focus to how the course links to your past and future.
• Mention your academic and non-academic skills and how they fit the course.

For Formatting:

• Keep the statement length between 250 -500 words or as directed by the school.
• Sentences should be no more than 25-30 words.
• Use headings to break up the content – Why this university? Why this subject? Etc.
• Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

• The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
• Use exciting and refreshing language, and an engaging opening line.
• Ensure you grammar, punctuations, and spellings are accurate.
• Avoid exaggerated claims you cannot backup.
• Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

11. statement of purpose for masters in information technology pdf msc personal statement examples for information technology

12. international development personal statement statement of purpose for masters example

13. msc international business management personal statement international business management personal statement examples

14. computer science masters personal statement

statement of purpose for masters in computer science pdf

15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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How to Write a Good Personal Statement for a Scholarship ( 7 PDF Sample Examples).

How To Write A Good Motivation Letter For Scholarship (4 PDF Sample Examples).

How To Write A Letter Of Intent For Scholarship (4 PDF Sample LOI Example).

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How to Write a Personal Statement for a Scholarship + Examples

What’s covered:, what is the purpose of the scholarship personal statement, what to include in your personal statement, personal statement example: breakdown + analysis, how to make sure your writing is effective.

Either before or after you’ve gotten into your dream school, you’ll have to figure out how to pay for it. For most students, this involves a combination of financial aid, parent contributions, self-contributions, student loans, and scholarships/grants. Because scholarships are money out of someone else’s pocket that you never have to pay back, they are a great place to start!

Scholarships come in two forms: merit-based and need-based. Need-based scholarships are also often called grants. These designations tell you whether an organization looks at your financial situation when deciding about your scholarship.

Additionally, different scholarships fall under different categories based on the mission of the organization or person providing the scholarship’s financing. These missions typically emphasize different things like academic achievement, specific career goals, community service, leadership, family background, skill in the arts, or having overcome hardship. As you select scholarships to apply for and complete your applications, you should keep these missions in mind.

No matter what type of scholarship you are applying for, you will be asked to provide the review committee with standard materials. This includes your transcript, GPA, and resume/extracurriculars, but also, importantly, your personal statement. A scholarship personal statement is a bit different from your normal college essay, so we’ve put together this guide and some examples to help you get started!

The purpose of your personal statement is to help a review committee learn more about your personality, values, goals, and what makes you special. Ultimately, like with your college essays, you are trying to humanize your profile beyond your transcript, GPA, and test scores.

College essays all have one goal in mind (which is why you can apply to multiple schools at once through applications like the Common App or Coalition App): convince admissions officers that you would be a valuable addition to the university environment. The goal of your scholarship personal statement is different and differs more from one scholarship to the next. Rather than convincing various review committees that you are a generally good candidate for extra funding for college, you need to convince each review committee that your values have historically aligned with their organization’s mission and will continue to align with their organization’s mission.

Common missions amongst those who give scholarships include:

• Providing opportunities for students with career ambitions in a particular field
• Helping students who have experienced unexpected hardship
• Supporting students who show outstanding academic achievement
• Funding the arts through investing in young artists with strong technical skill
• Supporting the development of civic-minded community service leaders of the future
• Providing opportunities for historically underrepresented ethnic communities 

If a specific mission like this is outlined on an organization’s website or in the promotional material for its scholarship, the purpose of your personal statement is to show how you exemplify that mission.

Some scholarships ask for your personal statement to be guided by a prompt, while others leave things open for interpretation. When you are provided a prompt, it is obvious what you must do: answer the prompt. When you are not provided a prompt, you want to write a personal statement that is essentially a small-scale autobiography where you position yourself as a good investment. In either case, you should identify a focus or theme for what you are trying to say about yourself so that your application does not get lost in the shuffle.

Prompts include questions like:

• Why do you deserve this scholarship?
• How have you shown your commitment to (leadership/community service/diversity) in your community?
• When did you overcome adversity?
• Why is attending college important to you?

If you are provided a prompt, develop a theme for your response that showcases both your values and your achievements. This will help your essay feel focused and will subsequently help the review committee to remember which candidate you were as they deliberate.

Themes include things like:

• I deserve this community service scholarship because my compassion for intergenerational trauma has inspired me to volunteer with a local after-school program. I didn’t just sympathize. I did something about my sympathy because that’s the type of person I am. Within the program, I have identified avenues for improvement and worked alongside full-time staff to develop new strategies for increasing attendance.
• I overcame adversity when my mother had to have a major surgery two months after giving birth to my younger brother. I was just a kid but was thrown into a situation where I had to raise another kid. It was hard, but I’m the kind of person who tries to grow from hard times and, through my experience taking care of a baby, I learned the importance of listening to body language and nonverbal cues to understand the needs of others (baby and nonbaby, alike).

Without a prompt, clarity can be harder to achieve. That said, it is of the utmost importance that you find a focus. First, think about both your goals and your values.

Types of goals include:

• Career goals
• Goals for personal growth
• The type of friend you want to be
• The change you want to make in the world

Values could include:

• Authenticity
• And many more!

After you write out your goals/values, write out your achievements to see what goals/values you have “proof” of your commitment to. Your essay will ultimately be an exploration of your goal/value, what you have done about your goal/value in the past, and what you aspire to in the future.

You might be tempted to reflect on areas for improvement, but scholarships care about you living out your values. It is not enough to aspire to be exemplary in leadership, community service, or your academic field. For scholarships, you have to already be exemplary.

Finally, keep in mind that the review committee likely already has a copy of your extracurricular activities and involvement. Pick one or two accomplishments, then strive for depth, not breadth as you explore them.

My interest in the field of neuroscience began at a young age.  When I was twelve years old, my sister developed a condition called Pseudotumor Cerebri following multiple concussions during a basketball game.  It took the doctors over six months to make a proper diagnosis, followed by three years of treatment before she recovered.  During this time, my love for neuroscience was sparked as I began to research her condition and, then, other neurocognitive conditions.  Later, my love of neuroscience was amplified when my mother began to suffer from brain-related health issues.  My mother had been a practicing attorney in Dallas for over twenty years.  She was a determined litigator who relentlessly tried difficult cases that changed people’s lives.  Now, she suffers from a cognitive impairment and is no longer able to practice law.  Oftentimes, she has headaches, she gets “cloudy,” her executive functioning slows down, she feels overwhelmed, and she forgets things.  My mother has gone from being the strong, confident, emotional and financial caretaker of our family to needing significant help on a daily basis. Once again, with this illness came a lot of research on my part — research that encouraged me to pursue my dreams of exploring neuroscience.

Due to my experiences with my mother and sister when I was in middle school, I knew that I wanted to make a difference in the field of neuroscience.  I also knew that, to obtain this goal, I needed to maintain superior grades in school while also pursuing opportunities outside of school to further my education.  In school, I was able to maintain superior grades to the point where I am currently valedictorian in a class of 567 students.  In addition, in school, I challenged myself by taking 16 Advanced Placement classes and 19 Honors classes.  Two of the most beneficial classes were AP Capstone Seminar and AP Capstone Research.  AP Capstone Seminar and AP Capstone Research are research-oriented classes where students are given the opportunity to pursue whatever track their research takes them down.  As a junior in AP Capstone Seminar, I researched the effects of harmful pesticide use on the prevalence of Autism Spectrum Disorder (ASD) in children.  This year, as a senior in AP Capstone Research, I am learning about the effects of medical marijuana on the treatment of Multiple Sclerosis (MS).  

Outside of school, I furthered my education through taking advantage of the Duke TiP summer program. Duke TiP is a summer program run by Duke University where students who score extremely well on the SAT as middle schoolers are able to take college classes at different universities throughout the summers of their middle school and high school years.  I took advantage of this opportunity twice.  First, I went to Trinity University in San Antonio to expand my horizons and learn more about debate.  However, once I was done exploring, I decided I wanted to go into neuroscience.  This led me to take an Abnormal Psychology class at Duke University’s West Campus.  This class opened my eyes to the interaction between neuroscience and mental health, mental illness, and personality.  Years later, I am currently continuing my education outside of school as an intern at the University of Texas Dallas Center for Brain Health.  Through this internship, I have been able to see different aspects of neuroscience including brain pattern testing, virtual reality therapy, and longitudinal research studies.  With this background, I have positioned myself to be accepted by top neuroscience programs throughout the nation.  So far, I have been accepted to the neuroscience department of University of Southern California, the University of Virginia, the University of Texas, and Southern Methodist University, as well as the chemistry department at University of North Carolina–Chapel Hill.  

It is with this passion for neuroscience driven by my family and passion for education driven by internal motivation that I will set out to conquer my career objectives.  My educational aspirations consist of acquiring a bachelor’s degree in a biological or health science that would assist me in pursuing a medical career as a neuroscience researcher.  I decided to attain a career as a researcher since my passion has always been assisting others and trying to improve their quality of life.  After obtaining my Masters and my PhD, I plan to become a professor at a prestigious university and continue performing lab research on cognitive disorders.  I am particularly interested in disorders such as Autism Spectrum Disorder (ASD).  In the lab, I hope to find different therapies and medications to help treat the 3.5 million people around the world suffering from ASD.  Furthermore, I want to contribute back to underserved populations that struggle because they do not have as much access to medical assistance as other privileged groups.  As such, I hope to do a part of my research in less developed or developing Spanish-speaking countries. This will also allow me to pursue my love of Spanish while pursuing my love of neuroscience.  I think that following such a career path will provide me the opportunity to learn about the medical needs of the autistic community and improve their quality of health.  Furthermore, I hope to train a new generation of students to strive to research and make comparable discoveries.  Whether it be through virtual reality labs or new drug discoveries, I believe that research leads to innovation which leads to a brighter future. 

This student does a great job of making themself appear competent and dedicated to the field of neuroscience. This is primarily because they provided tangible evidence of how they have pursued their dedication in the past—through their AP Capstone courses, their Abnormal Psychology class at Duke TiP, and their internship at UTD. There is no doubt in the mind of a reader that this student is high-achieving. 

This student also engages successfully with a past-future trajectory, where they end with a vision of how they will continue to use neuroscience in the future. This helps the review committee see what they are investing in and the ways that their money will go to good use.

This student has two major areas for improvement. As we have said, the purpose of a personal statement is for a student to humanize themself to a review committee. This student struggles to depict themself separately from their academic achievements. A solution to this would be for the student to establish a theme towards the beginning of their essay that relates to both their values as a human and their achievements.

At the beginning of the essay, the student explores how their interest in neuroscience began. They explain their interest through the following sentences: “During this time, my love for neuroscience was sparked as I began to research her condition and, then, other neurocognitive conditions” and “Once again, with this illness came a lot of research on my part — research that encouraged me to pursue my dreams of exploring neuroscience.” The student made the great decision to tell the backstory of their interest, but they described their research in very mundane and redundant terms. Instead, they could have focused on their value of intellectual curiosity as a magnetic force that encouraged them to research their mother and sister’s ailments. Curiosity, then, could serve as a value-related thematic throughline to taking AP Capstone classes, taking college courses during the summer that weren’t required, and interning before even graduating high school.

A second area for improvement would be avoiding statistics. As the student identifies their valedictorian status and the number of AP classes they have taken, they might turn away certain personalities on a review committee by appearing braggy. Even further, these statistics are a waste of space. The review committee already has access to this information. These words distract from the major theme of the essay and would have been better used to humanize the student.

Throughout my academic career, I have been an avid scholar, constantly pushing myself towards ambitious goals. I held and continue to hold myself to a high standard, enrolling myself in rigorous curriculum, including Honors and Advanced Placement courses to stretch my mental potential. During my junior year of high school, I took four AP tests, two on the same day, and earned the AP Scholar with Honor Award. Additionally, I received the Letter of Commendation for the PSAT/NMSQT, and qualified for Rotary Top 100 Students both my freshman and senior year, a sign of my commitment to my studies. However, school has not been all about having the best GPA for me; beyond the numbers, I have a deep drive to learn which motivates me to do well academically. I truly enjoy learning new things, whether it be a new essay style or a math theorem. I always give each class my best effort and try my hardest on every assignment. My teachers have noticed this as well, and I have received school Lancer Awards and Student of the Month recognitions as a result. It is a major goal of mine to continue to aspire towards a high level of achievement regarding future educational and occupational endeavors; I plan on continuing this level of dedication throughout my educational career and implementing the skills I have learned and will learn into my college experience and beyond.

This fall, I will begin attending the University of California Los Angeles as an English major. I chose this major because I am fascinated by written language, especially its ability to convey powerful messages and emotions. I also enjoy delving into the works of other authors to analyze specific components of their writing to discover the meaning behind their words. In particular, I cannot wait to begin in-depth literary criticism and learn new stylistic techniques to add more depth to my writing. Furthermore, I recently went to UCLA’s Bruin Day, an event for incoming freshmen, where I was exposed to many different extracurriculars, some of which really piqued my interest. I plan on joining the Writing Success Program, where I can help students receive free writing help, and Mock Trial, where I can debate issues with peers in front of a real judge. The latter, combined with a strong writing background from my undergraduate English studies will be extremely beneficial because I plan to apply to law school after my undergraduate degree. As of now, my career goal is to become a civil rights lawyer, to stand up for those who are discriminated against and protect minority groups to proliferate equality.

As a lawyer, I wish to utilize legislation to ameliorate the plight of the millions of Americans who feel prejudice and help them receive equity in the workplace, society, and so on. Though this seems a daunting task, I feel that my work ethic and past experience will give me the jumpstart I need to establish myself as a successful lawyer and give a voice to those who are often unheard in today’s legal system. I have been a Girl Scout for over a decade and continually participate in community service for the homeless, elderly, veterans, and more. My most recent project was the Gold Award, which I conducted in the Fullerton School District. I facilitated over ten workshops where junior high students taught elementary pupils STEM principles such as density and aerodynamics via creative activities like building aluminum boats and paper airplanes. I also work at Kumon, a tutoring center, where I teach students to advance their academic success. I love my job, and helping students from local schools reach their potential fills me with much pride.

Both being a Girl Scout and working at Kumon have inspired me to help those in need, contributing significantly to my desire to become a lawyer and aid others. My extracurriculars have allowed me to gain a new perspective on both learning and teaching, and have solidified my will to help the less fortunate. In college, I hope to continue to gain knowledge and further develop my leadership skills, amassing qualities that will help me assist others. I plan to join multiple community service clubs, such as UCLA’s local outreach programs that directly aid residents of Los Angeles. I want to help my fellow pupils as well, and plan on volunteering at peer tutoring and peer editing programs on campus. After college, during my career, I want to use legal tactics to assist the underdog and take a chance on those who are often overlooked for opportunities. I wish to represent those that are scared to seek out help or cannot afford it. Rather than battling conflict with additional conflict, I want to implement peaceful but strong, efficient tactics that will help make my state, country, and eventually the world more welcoming to people of all ethnic and socioeconomic backgrounds. These goals are close to my heart and therefore I will be as diligent as I am passionate about them. My perseverance and love for learning and community service drive my ambition in both education and life as a whole, and the drive to make the world a better place is one that I will carry with me for my entire life.

This student emphasizes two values in this essay: hard work and community service. These are values that go together nicely, and definitely make sense with this student’s end goal of becoming a civil rights lawyer! That said, some changes could be made to the way the student presents their values that would make their personal statement more convincing and engaging.

Structurally, instead of using a past-future trajectory, this student starts by explaining their academic achievements, then explains their career goals, then explains their history of community service, then explains their future desires for community service. This structure loses the reader. Instead, the student should have started with either the past or the future. 

This could look like 1) identifying their career goals, 2) explaining that hard work and a commitment to community service are necessary to get there, and 3) explaining that they aren’t worried because of their past commitment to hard work and community service. Or it could look like 1) providing examples of their hard work and community service in the past, then 2) explaining how those values will help them achieve their career goals.

Additionally, like with our other example, this student shows a heavy investment in statistics and spouting off accomplishments. This can be unappealing. Unfortunately, even when the student recognizes that they are doing this, writing “beyond the numbers, I have a deep drive to learn which motivates me to do well academically. I truly enjoy learning new things, whether it be a new essay style or a math theorem,” they continue on to cite their achievements, writing “My teachers have noticed this as well, and I have received school Lancer Awards and Student of the Month recognitions as a result.” They say they are going beyond the numbers, but they don’t go beyond the awards. They don’t look inward. One way to fix this would be to make community service the theme around which the essay operates, supplementing with statistics in ways that advance the image of the student as dedicated to community service.

Finally, this student would be more successful if they varied their sentence structure. While a small-scale autobiography can be good, if organized, every sentence should not begin with ‘I.’ The essay still needs to be engaging or the review committee might stop reading.

Feedback is ultimately any writer’s best source of improvement! To get your personal statement edited for free, use our Peer Review Essay Tool . With this tool, other students can tell you if your scholarship essay is effective and help you improve your essay so that you can have the best chances of gaining those extra funds!

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Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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Mustafa Suleyman, DeepMind and Inflection Co-founder, joins Microsoft to lead Copilot

Mar 19, 2024 | Microsoft Corporate Blogs

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Satya Nadella, Chief Executive Officer, shared the below communication today with Microsoft employees.

I want to share an exciting and important organizational update today. We are in Year 2 of the AI platform shift and must ensure we have the capability and capacity to boldly innovate.

There is no franchise value in our industry and the work and product innovation we drive at this moment will define the next decade and beyond. Let us use this opportunity to build world-class AI products, like Copilot, that are loved by end-users! This is about science, engineering, product, and design coming together and embracing a learning mindset to push our innovation culture and product building process forward in fundamental ways.

In that context, I’m very excited to announce that Mustafa Suleyman and Karén Simonyan are joining Microsoft to form a new organization called Microsoft AI, focused on advancing Copilot and our other consumer AI products and research.

Mustafa will be EVP and CEO, Microsoft AI, and joins the senior leadership team (SLT), reporting to me. Karén is joining this group as Chief Scientist, reporting to Mustafa. I’ve known Mustafa for several years and have greatly admired him as a founder of both DeepMind and Inflection, and as a visionary, product maker, and builder of pioneering teams that go after bold missions.

Karén, a Co-founder and Chief Scientist of Inflection, is a renowned AI researcher and thought leader, who has led the development of some of the biggest AI breakthroughs over the past decade including AlphaZero.

Several members of the Inflection team have chosen to join Mustafa and Karén at Microsoft. They include some of the most accomplished AI engineers, researchers, and builders in the world. They have designed, led, launched, and co-authored many of the most important contributions in advancing AI over the last five years. I am excited for them to contribute their knowledge, talent, and expertise to our consumer AI research and product making.

At our core, we have always been a platform and partner-led company, and we’ll continue to bring that sensibility to all we do. Our AI innovation continues to build on our most strategic and important partnership with OpenAI. We will continue to build AI infrastructure inclusive of custom systems and silicon work in support of OpenAI’s foundation model roadmap, and also innovate and build products on top of their foundation models. And today’s announcement further reinforces our partnership construct and principles.

As part of this transition, Mikhail Parakhin and his entire team, including Copilot, Bing, and Edge; and Misha Bilenko and the GenAI team will move to report to Mustafa. These teams are at the vanguard of innovation at Microsoft, bringing a new entrant energy and ethos, to a changing consumer product landscape driven by the AI platform shift. These organizational changes will help us double down on this innovation.

Kevin Scott continues as CTO and EVP of AI, responsible for all-up AI strategy, including all system architecture decisions, partnerships, and cross-company orchestration. Kevin was the first person I leaned on to help us manage our transformation to an AI-first company and I’ll continue to lean on him to ensure that our AI strategy and initiatives are coherent across the breadth of Microsoft.

Rajesh Jha continues as EVP of Experiences & Devices and I’m grateful for his leadership as he continues to build out Copilot for Microsoft 365, partnering closely with Mustafa and team.

There are no other changes to the senior leadership team or other organizations.

We have been operating with speed and intensity and this infusion of new talent will enable us to accelerate our pace yet again.

We have a real shot to build technology that was once thought impossible and that lives up to our mission to ensure the benefits of AI reach every person and organization on the planet, safely and responsibly. I’m looking forward to doing so with you.

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HHS Statement Regarding the Cyberattack on Change Healthcare

The U.S. Department of Health and Human Services (HHS) is aware that Change Healthcare – a unit of UnitedHealth Group (UHG) – was impacted by a cybersecurity incident in late February. HHS recognizes the impact this attack has had on health care operations across the country. HHS’ first priority is to help coordinate efforts to avoid disruptions to care throughout the health care system.

HHS is in regular contact with UHG leadership, state partners, and with numerous external stakeholders to better understand the nature of the impacts and to ensure the effectiveness of UHG’s response. HHS has made clear its expectation that UHG does everything in its power to ensure continuity of operations for all health care providers impacted and HHS appreciates UHG’s continuous efforts to do so. HHS is also leading interagency coordination of the Federal government’s related activities, including working closely with the Federal Bureau of Investigations (FBI), the Cybersecurity and Infrastructure Security Agency (CISA), the White House, and other agencies to provide credible, actionable threat intelligence to industry wherever possible.

HHS refers directly to UHG for updates on their incident response progress and recovery planning. However, numerous hospitals, doctors, pharmacies and other stakeholders have highlighted potential cash flow concerns to HHS stemming from an inability to submit claims and receive payments. HHS has heard these concerns and is taking direct action and working to support the important needs of the health care community.

Today, HHS is announcing immediate steps that the Centers for Medicare & Medicaid Services (CMS) is taking to assist providers to continue to serve patients. CMS will continue to communicate with the health care community and assist, as appropriate. Providers should continue to work with all their payers for the latest updates on how to receive timely payments.

Affected parties should be aware of the following flexibilities in place:

• Medicare providers needing to change clearinghouses that they use for claims processing during these outages should contact their Medicare Administrative Contractor (MAC) to request a new electronic data interchange (EDI) enrollment for the switch. The MAC will provide instructions based on the specific request to expedite the new EDI enrollment. CMS has instructed the MACs to expedite this process and move all provider and facility requests into production and ready to bill claims quickly. CMS is strongly encouraging other payers, including state Medicaid and Children’s Health Insurance Program (CHIP) agencies and Medicaid and CHIP managed care plans, to waive or expedite solutions for this requirement.
• CMS will issue guidance to Medicare Advantage (MA) organizations and Part D sponsors encouraging them to remove or relax prior authorization, other utilization management, and timely filing requirements during these system outages. CMS is also encouraging MA plans to offer advance funding to providers most affected by this cyberattack.
• CMS strongly encourages Medicaid and CHIP managed care plans to adopt the same strategies of removing or relaxing prior authorization and utilization management requirements, and consider offering advance funding to providers, on behalf of Medicaid and CHIP managed care enrollees to the extent permitted by the State. 
• If Medicare providers are having trouble filing claims or other necessary notices or other submissions, they should contact their MAC for details on exceptions, waivers, or extensions, or contact CMS regarding quality reporting programs.
• CMS has contacted all of the MACs to make sure they are prepared to accept paper claims from providers who need to file them. While we recognize that electronic billing is preferable for everyone, the MACs must accept paper submissions if a provider needs to file claims in that method.

CMS has also heard from providers about the availability of accelerated payments, like those issued during the COVID-19 pandemic. We understand that many payers are making funds available while billing systems are offline, and providers should take advantage of those opportunities. However, CMS recognizes that hospitals may face significant cash flow problems from the unusual circumstances impacting hospitals’ operations, and – during outages arising from this event – facilities may submit accelerated payment requests to their respective servicing MACs for individual consideration. We are working to provide additional information to the MACs about the specific items and information a provider’s request should contain. Specific information will be available from the MACs later this week.

This incident is a reminder of the interconnectedness of the domestic health care ecosystem and of the urgency of strengthening cybersecurity resiliency across the ecosystem. That’s why, in December 2023, HHS released a concept paper that outlines the Department’s cybersecurity strategy for the sector. The concept paper builds on the National Cybersecurity Strategy that President Biden released last year, focusing specifically on strengthening resilience for hospitals, patients, and communities threatened by cyber-attacks. The paper details four pillars for action, including publishing new voluntary health care-specific cybersecurity performance goals, working with Congress to develop supports and incentives for domestic hospitals to improve cybersecurity, increasing accountability within the health care sector, and enhancing coordination through a one-stop shop.

HHS will continue to communicate with the health care sector and encourage continued dialogue among affected parties. We will continue to communicate with UHG, closely monitor their ongoing response to this cyberattack, and promote transparent, robust response while working with the industry to close any gaps that remain.

HHS also takes this opportunity to encourage all providers, technology vendors, and members of the health care ecosystem to double down on cybersecurity, with urgency. The system and the American people can ill afford further disruptions in care. Please visit the  HPH Cyber Performance Goals website for more details on steps to stay protected.

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